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Speaker 1: High Scrollers is produced on gadigul Land.

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Speaker 2: We pay our respects to the traditional custodians of this country.

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Speaker 2: An elder's past and present.

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Speaker 1: Always was, always will be Aboriginal Land. You know what

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Speaker 1: I've got to say to you, Matt, what Fanny splittantly.

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Speaker 3: At a love? Should we tell the backstory of that?

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Speaker 1: Yeah?

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Speaker 3: So we've got a.

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Speaker 2: Note Zap right that we it's a shared note where

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Speaker 2: we just jot down things that we want to talk

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Speaker 2: about and sometimes we'll write things and then we'll get

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Speaker 2: here and we go, shit, I don't know what the

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Speaker 2: fuck that is.

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Speaker 1: But it was from last year.

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Speaker 4: Actually, that's the biggest no context thing we've ever done,

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Speaker 4: because we put it in our broadcast channel last year.

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Speaker 3: It was with at least egg.

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Speaker 1: And I said, Fanny splittantly, that's all we've got to say.

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Speaker 3: Then we never addressed it again.

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Speaker 4: That's what you get for listening to us and being

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Speaker 4: in the broadcast channel. But the only reason that we

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Speaker 4: said it was because it was when we were going

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Speaker 4: to Lady gaid Gaga, which, by the way, I know

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Speaker 4: it's ages ago, but I've just got to give a

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Speaker 4: shout out to Courtney because that night of Lady.

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Speaker 1: Gaga, we had the GA floor tickets.

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Speaker 4: And then Courtney who is from James Cosmetics.

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Speaker 3: And a creator online, Courtney Mangan.

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Speaker 4: Yes, shout out to you Courtney, because she messaged Kate

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Speaker 4: Dedicated Lifestyle and said we've got a box with spare

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Speaker 4: seats in it, like would you like to come? And

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Speaker 4: then I was like, Okay, let's do it. And I

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Speaker 4: had a fabulous time.

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Speaker 1: I've ever been in a box.

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Speaker 2: I'm glad you did, because boxes can go one of

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Speaker 2: two ways depending on who you're with. So they can

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Speaker 2: be a vibe or they got a big got to.

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Speaker 3: Have a good group.

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Speaker 1: I would love to do a fate box at a

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Speaker 1: concert one time.

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Speaker 2: Yeah, I don't think it's too hard, and I mean

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Speaker 2: it's obviously expensive, but I don't think it's expensive as

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Speaker 2: people think.

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Speaker 3: I think if you have you know, there's a different.

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Speaker 1: Kinds of boxes, Like there's small ones, the ones.

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Speaker 4: But I'd love to do like a you know, for

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Speaker 4: big artists coming, like do a fate box and do

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Speaker 4: a competition and take customers. But speaking of events and

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Speaker 4: customers and influencers, you already know a little bit about this.

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Speaker 4: I don't want to give too much information away in this.

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Speaker 3: But oh, we get about to get a high scroll

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Speaker 3: that's exclusive.

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Speaker 4: Yeah, yeah, but maybe you can tell me what you

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Speaker 4: think about it, Matt. You obviously know a little bit

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Speaker 4: about it already and like kind of what we're doing.

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Speaker 4: But as you know, like we went to Coachella last year,

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Speaker 4: I've been previous years with other brands, and it's always

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Speaker 4: very exciting, you know, Coachella time, and a lot of

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Speaker 4: brands jump on, you know, the Coacheller opportunity to you know,

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Speaker 4: take influencers to Coachella, launch new collections.

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Speaker 3: Blah blah blah.

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Speaker 4: And I feel like every year you see certain influences

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Speaker 4: over at Coachella with certain brands, and it's all about

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Speaker 4: seeing the house they're staying at and all the parties and.

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Speaker 1: This, that and the other.

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Speaker 4: And I made a couple of tiktoks or something last

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Speaker 4: year about how I think it would be super cool

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Speaker 4: for brands to do that but take customers. And then

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Speaker 4: I started like looking into it because I was just

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Speaker 4: curious because I always want to know how much stuff costs.

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Speaker 4: So literally, in April last year, after we'd been to Coachella,

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Speaker 4: I went on too, like all the house rental sites

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Speaker 4: over there like Airbnb and stuff, and started looking like,

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Speaker 4: on the Coachella weekend, how much is it to you know,

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Speaker 4: hire a house and everything, And it's like fifty plus

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Speaker 4: grand just for like the weekend. Because I wouldn't it

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Speaker 4: be cool if I could take influences and customers to Coachella?

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Speaker 4: But then it kind of was like, nah, that's way

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Speaker 4: too expensive and not worth it. And I started thinking

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Speaker 4: about like the insurance side of it and like taking

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Speaker 4: people into another country, like and ensuring that your insurance

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Speaker 4: is gonna cover everyone.

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Speaker 1: Blah blah blah.

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Speaker 2: That's funny because I don't know whether I have even

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Speaker 2: thought about that with influences, though customers is like, you know,

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Speaker 2: I feel face value a much bigger risk, so to speak.

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Speaker 1: Yeah, but like what kind of insurance are they having

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Speaker 1: to take out? Is there such thing? Like are they

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Speaker 1: Who knows?

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Speaker 4: But I just saw like the fact that it would

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Speaker 4: cost fifty grand for a house, and I was like, well.

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Speaker 2: Remember we were there and we were like, oh, you know,

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Speaker 2: we were having a bit of trouble with the getting

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Speaker 2: the bus in and we're catching ubers and we were like,

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Speaker 2: should we just book different accommodations somewhere else. And I

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Speaker 2: remember looking on Airbnb and it was for three nights,

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Speaker 2: one hundred and twenty thousand US.

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Speaker 3: Yeah, US dollars for a house.

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Speaker 2: Like right next door to Coachella, basic and was gorgeous, big, big,

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Speaker 2: big man.

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Speaker 4: But like, if you're a brand and you're looking at

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Speaker 4: doing one of those, you know, Coachello weekends, which I

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Speaker 4: think is amazing, and you know, I'd love to do

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Speaker 4: it with Fate one time just to say that you've

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Speaker 4: done it, But you're looking at half a million dollars.

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Speaker 3: Really, that's how what was going to cost you your reckon.

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Speaker 1: By the like just the house alone, like fifty twoe

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Speaker 1: hundred grand.

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Speaker 2: And then fly flights and would you fly you know,

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Speaker 2: would you want to fly people over business?

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Speaker 4: You'd have to And then there's fifteen grand each for

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Speaker 4: each person, okay, and then the outfits in the food

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Speaker 4: and the.

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Speaker 2: Drink even if you only take ten people, that's one

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Speaker 2: hundred and fifty an hour at two hundred thousand. Then

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Speaker 2: your transfers, yeah, food and drinks, let's just say.

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Speaker 3: Another hundred thousand. Or the gifts, oh my god, it

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Speaker 3: would be half a million.

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Speaker 1: Yeah, it rack up so much.

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Speaker 4: And then just like the logistical nightmare of actually doing

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Speaker 4: something overseas.

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Speaker 1: Do you know what I mean?

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Speaker 2: It is logistical nightmare. And I also think, now that

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Speaker 2: I think about it, half a million dollars right to.

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Speaker 3: Do that?

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Speaker 2: Would I mean, you can correct me if I'm wrong here,

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Speaker 2: but would you think that like spending five hundred thousand

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Speaker 2: dollars Let's say, like a brand who takes influencers over

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Speaker 2: do you think the payoff they get is worth five

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Speaker 2: hundred thousand dollars Because like you could book let's say

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Speaker 2: ten influencers for let's say thirty grand, and you might

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Speaker 2: get the same amount of reach and blah blah blah

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Speaker 2: blah blah.

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Speaker 3: You know what I mean?

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Speaker 4: Well, I think this is where brands are smart with it.

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Speaker 4: And let's say they launch a new collection at the

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Speaker 4: same time and hope that they will get people sho

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Speaker 4: from that. So like you would have to make a

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Speaker 4: collection and make it so big and again that that's

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Speaker 4: more of an investment if you're going to put a

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Speaker 4: collection into production and hope that you're going to do

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Speaker 4: five hundred grand in sales from one drop. But yeah,

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Speaker 4: it is super cool and it got me thinking and

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Speaker 4: I was thinking about like the brand trips, and from

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Speaker 4: my perspective, anyway, people never really care so much to

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Speaker 4: see the influences actually go to the concert, Like it's

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Speaker 4: more so what is their outfit of that day, and like,

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Speaker 4: you know, all the outfit reveals that they do with

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Speaker 4: their villa and like get ready with me sort of thing.

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Speaker 4: And so I kind of thought to myself, why don't

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Speaker 4: I do something similar? Obviously not coach oh, because that's

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Speaker 4: in America, But what if I try to replicate that

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Speaker 4: same sort of festival and vibe but just do it

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Speaker 4: here at home. And so we've been working on something

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Speaker 4: since literally last year that we're going to be doing

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Speaker 4: this year. But I will tell you I'm kind of

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Speaker 4: a little bit. I don't want to stay scared because

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Speaker 4: I can do whatever I want with Fate, but it

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Speaker 4: is going to be mainly an influencer event with a

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Speaker 4: bit of a competition where customers can come as well.

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Speaker 4: Like I feel like it's not Fate if I don't

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Speaker 4: also include our community. But this is going to be

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Speaker 4: like the first time we've done like an influencer event,

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Speaker 4: and I think just given the fact that we are

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Speaker 4: so community focused, I'm worried that people might be like,

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Speaker 4: why are you doing this with influencers when you're known

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Speaker 4: for doing stuff with customers. But I hope that people

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Speaker 4: understand we're still going to keep doing the customer stuff

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Speaker 4: that we do as well.

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Speaker 1: This is just an extra thing.

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Speaker 4: And also I just think I'm at that point with Fate.

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Speaker 4: Obviously I am like the main influencer of Fate, but

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Speaker 4: I can only reach so.

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Speaker 1: Many people within my own audience, do you know what

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Speaker 1: I mean.

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Speaker 4: So we've never heavily invested in influencer marketing. We've never

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Speaker 4: done a huge influencer event.

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Speaker 3: You know.

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Speaker 1: We work with small creators and influencers and community members

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Speaker 1: and stuff.

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Speaker 4: But my business is kind of at that point where

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Speaker 4: if I want to start reaching new audiences. Of course,

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Speaker 4: I do all my paid ads all the time, and

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Speaker 4: I'm hopefully getting new customers that way, but I need

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Speaker 4: to use influencers that have followings to reach new people

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Speaker 4: that maybe don't know about us yet. So I'm really

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Speaker 4: excited to be doing it, but I know how much

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Speaker 4: people don't love to see.

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Speaker 1: An influencer event these days.

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Speaker 4: So I want to work really hard, and we have

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Speaker 4: been on making it something enjoyable to even see on

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Speaker 4: social media and not like an out of touch influencer

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Speaker 4: event where everyone is a size six blonde in a minidress.

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Speaker 3: Are you coming, am? I allowed?

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Speaker 2: Yes, Well I'm going to have to get a new

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Speaker 2: You're going to have to well, Fate Men's be available by.

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Speaker 1: It won't be, but there's things that you're going to

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Speaker 1: like anyway.

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Speaker 4: And so we're releasing a collection to go with this

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Speaker 4: event that we're working on, and it's going to be

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Speaker 4: my biggest marketing spend I've ever done on Wow.

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Speaker 1: Yeah, like it's.

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Speaker 4: As of December, we've already spent like, we're over fifty

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Speaker 4: thousand dollars on it. And this is a local event

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Speaker 4: like in Australia, So imagine if I was doing it

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Speaker 4: in America.

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Speaker 3: Yeah.

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Speaker 1: What are your.

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Speaker 4: Thoughts on Fate doing an event that is for influencers.

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Speaker 2: I think it's all about how you frame it. Yeah,

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Speaker 2: I think you'll frame it well. You can make a

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Speaker 2: joke out of it and be like like I mean,

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Speaker 2: I would go the total opposite way.

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Speaker 3: And go, We've done enough for our customers. Yeah, do

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Speaker 3: seut them for the influences.

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Speaker 1: Wait this long, Like Fate.

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Speaker 3: Has never done an influencer event ever.

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Speaker 4: I just think like I feel like I'm held to

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Speaker 4: a different standard where you know, I can just see

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Speaker 4: it now, like everyone'll be excited to see the event

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Speaker 4: and the outfits and the collection that we're coming out with.

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Speaker 4: But I can just already see those couple of comments

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Speaker 4: being like why would you do an influencer event? Like

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Speaker 4: I can just see those comments trickling in already, but

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Speaker 4: I just don't understand it when you know, I don't

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Speaker 4: mean to throw them under the bus, but like a

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Speaker 4: brand like White Fox, who do extravagant events multiple times

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Speaker 4: a month where everyone looks the same kind of thing

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Speaker 4: and no one that's a bloody eyelid, But then I

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Speaker 4: can just see us doing our first influencer event where

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Speaker 4: we have, you know, tried really hard to like, my

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Speaker 4: number one priority is having a diverse group of creators

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Speaker 4: from all different backgrounds and walks of life and different

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Speaker 4: shapes and sizes, and you know, I want the event

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Speaker 4: to be enjoyable to watch, even for people who are

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Speaker 4: at home, not just some thing where everyone looks pretty. Yeah,

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Speaker 4: but I can just still see those comments coming through

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Speaker 4: of like why would you do an influencer event? Blah

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Speaker 4: blah blah when there's brands that do them every single month. Yeah,

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Speaker 4: but why is that?

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Speaker 3: I don't know.

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Speaker 2: Again, it's just as you said, they hold you to

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Speaker 2: a different standard to everybody else. But also like it's

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Speaker 2: the relationship that you've fostered with your community. You know

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Speaker 2: what I mean, because you have always said like, but

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Speaker 2: I think just as everything you do, you explain things

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Speaker 2: like white Fox dot isn't on their socials explaining why

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Speaker 2: they do something.

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Speaker 4: I know I will, yes, but we're still going to

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Speaker 4: do all of our other community shit that we do

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Speaker 4: every year. This is just an extra event, yeah, and

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Speaker 4: you know I'm doing this to get the word out

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Speaker 4: about Fate to more people. It's almost like people want

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Speaker 4: me to gate keep Fate and you get more customers

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Speaker 4: or whatever. But the objective of doing an event like

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Speaker 4: this and us spending probably a couple of one hundred

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Speaker 4: grand on it is marketing, Like I want more people

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Speaker 4: to learn about Fate. I want more people to know

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Speaker 4: who we are. And I think maybe as well, like

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Speaker 4: people in our community might and they know everything about us,

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Speaker 4: and we tell them all the info, they might think

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Speaker 4: that everyone knows about Fate, but you would be so surprised,

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Speaker 4: like barely anyone knows about Fate in comparison to how

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Speaker 4: many people there.

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Speaker 3: Are in Australia.

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Speaker 4: And that's the whole objective of doing one of these

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Speaker 4: influencer events.

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Speaker 1: It's not to.

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Speaker 4: Show off and come across as pretentious. It's to build

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Speaker 4: brand awareness around Fate and hopefully, you know, have more

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Speaker 4: people join our community and know about us and shop

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Speaker 4: with us, and by doing so then we can continue

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Speaker 4: to grow as a business and do more community events

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Speaker 4: and activations like it all pays off, hopefully. But this

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Speaker 4: is going to be my biggest spend ever and you

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Speaker 4: should see me trying to justify all this money to

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Speaker 4: AJ Yeah, like meet Age, can I spend? Can I

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Speaker 4: spend like four grand on like this fairy floss company

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Speaker 4: to come to put fairy floss in the cocktails? And

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Speaker 4: he's like what, I'm trust me be really cute for

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Speaker 4: Instagram And he's just like, you're fucking whatever. But you know,

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Speaker 4: I've only got one shot at this business thing, so

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Speaker 4: I just need to give it my all exactly, and I.

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Speaker 1: Really know what can come.

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Speaker 3: Well, hopefully I will be there. Acta.

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Speaker 2: I don't know when the bloody ello there's or nothing,

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Speaker 2: but I guess I'll try and come.

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Speaker 3: I forget what I was going to say.

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Speaker 4: Actually, okay, well you better not be.

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Speaker 1: You won't be touring. It's before your tour starts, if your.

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Speaker 4: Tour starts, okay, so hopefully you'll be able to come.

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Speaker 3: It's going to be a round coach all the time.

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Speaker 2: Yeah, Okay, stay tuned for more in Fire.

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Speaker 3: I'll see you next Tuesday.