WEBVTT - 'The mighty and powerful Joe Rogan'

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<v Speaker 1>We also have a Mandana White, who has done some

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<v Speaker 1>of yo.

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<v Speaker 2>He's that tough guy.

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<v Speaker 3>When Trump took to the stage to claim victory in

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<v Speaker 3>Palm Beach, Florida, he was joined by a football team

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<v Speaker 3>sized contingent of family and friends, including the chief executive

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<v Speaker 3>of the UFC, Dana White.

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<v Speaker 4>Nobody deserves us more than him, and nobody deserves us

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<v Speaker 4>more than his family does. He deserves this, They deserve

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<v Speaker 4>it as a family.

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<v Speaker 3>White, who has admitted to assaulting his wife, took them

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<v Speaker 3>like to thank some people he saw as crucial to

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<v Speaker 3>delivering his friend Donald Trump the presidency.

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<v Speaker 4>At the Note Boys, Aidan Ross, Theo Vaughan, Bossom with

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<v Speaker 4>the Boys, and last but not least, the mighty and Powerful.

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<v Speaker 5>Joe Rogan and thank you America. Thank you had a

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<v Speaker 5>good night.

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<v Speaker 3>Trump's appearance on podcasts like the Joe Rogan Experience were

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<v Speaker 3>crucial to securing the support of young men across America

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<v Speaker 3>who might not have otherwise voted. It was a sophisticated

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<v Speaker 3>plan based on a close read of voting trends and

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<v Speaker 3>a little help from Trump's son Baron.

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<v Speaker 6>From Schwartz Media. I'm Ruby Jones. This is seven AM.

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<v Speaker 3>Today National political correspondent for Time magazine, Eric cordlessa on

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<v Speaker 3>Donald Trump and the podbros who helped him win.

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<v Speaker 6>It's Monday, November eleven.

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<v Speaker 3>Hi, Eric, thank you so much for joining us on

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<v Speaker 3>seven am.

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<v Speaker 5>You bet happy to be here.

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<v Speaker 3>So you were there in Florida when Trump claimed victory.

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<v Speaker 3>Can you tell me about Dana White, the UFC boss

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<v Speaker 3>who was there on stage.

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<v Speaker 7>With him, close personal friend of Donald Trump's. Trump likes

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<v Speaker 7>to be surrounded by his friends. He thinks they kind

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<v Speaker 7>of loosen him up and help him hone his instincts

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<v Speaker 7>and his impulses.

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<v Speaker 4>This is what happens when the machine comes after you.

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<v Speaker 4>What you've seen over the last several years, this is

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<v Speaker 4>what it looks like. Couldn't stop him. He keeps going forward.

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<v Speaker 4>He doesn't quit, you know.

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<v Speaker 7>Dana White at the speech basically suggested that Donald Trump

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<v Speaker 7>was vindicated, that his adversaries had taken all these different

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<v Speaker 7>approaches to removing him from potentially ascending power again and failed,

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<v Speaker 7>and that this was the culmination of a four year

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<v Speaker 7>attempt to reclaim the White House.

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<v Speaker 4>He's the most resilient, hard working man I've ever met

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<v Speaker 4>in my life. His family are incredible people. This is calm,

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<v Speaker 4>ladies and gentlemen.

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<v Speaker 7>And Dana White, aside from being a close friend of Trump's,

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<v Speaker 7>was unwittingly in a sense, central to the formation of

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<v Speaker 7>a core campaign strategy for how they would reach what

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<v Speaker 7>we call low propensity voters.

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<v Speaker 5>Those are voters who aren't reliable.

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<v Speaker 8>Right how so, Well, after Trump's first indictment in the

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<v Speaker 8>New York case in April twenty twenty three, Trump was

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<v Speaker 8>on the phone with Dana White, and he was.

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<v Speaker 7>At his mar Alago club and there was a fight

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<v Speaker 7>upcoming that Saturday in Miami, and he basically said, kind

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<v Speaker 7>of randomly to his close aids and advisors were with him,

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<v Speaker 7>why don't we go?

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<v Speaker 5>I think those guys would love me there? And he went.

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<v Speaker 5>He showed up, and he got.

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<v Speaker 7>A raucous standing ovation brought down the house when he

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<v Speaker 7>walked into the arena. And while he was there, they

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<v Speaker 7>ran into another popular podcast group, the NLT Boys, who

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<v Speaker 7>have a really large following of young male viewers and listeners.

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<v Speaker 7>And a few weeks later Trump went on that podcast, so.

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<v Speaker 1>I'm here with your friends and love boys, and they

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<v Speaker 1>are the modern day Johnny Carson.

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<v Speaker 9>Right.

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<v Speaker 5>I can't say.

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<v Speaker 1>Jimmy of them.

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<v Speaker 5>Are these loss no, you know, you know, they.

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<v Speaker 2>Have no ratings there.

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<v Speaker 7>They got huge audiences on Spotify, and that became the

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<v Speaker 7>germ for what would be a sustained strategy with the

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<v Speaker 7>course of a campaign, to have Trump go on these

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<v Speaker 7>kind of edgy bro podcasts that those young male audiences, white,

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<v Speaker 7>black and Latino, and so Dana White was central to

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<v Speaker 7>Trump and his inner orbit recognizing that this was a

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<v Speaker 7>winning way to reach voters that their surveys and their

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<v Speaker 7>focus group showed were the most reachable, the people who

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<v Speaker 7>they could get in their column who were drifting away

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<v Speaker 7>from Joe Biden.

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<v Speaker 6>The most okay.

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<v Speaker 3>And so how did Trump land on who he should

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<v Speaker 3>talk to and the way that he should engage with

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<v Speaker 3>these podcasters.

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<v Speaker 5>Well it's a really fascinating story.

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<v Speaker 7>So in July Trump his campaign had hired this young

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<v Speaker 7>twenty seven year old Republican consultant who kind of doubles

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<v Speaker 7>as a right.

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<v Speaker 5>Wing influencer online.

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<v Speaker 7>His name is Alex Brucewitz, and Susie Wilds, the campaign manager,

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<v Speaker 7>knew that he was very well steeped in this world

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<v Speaker 7>and basically said, Alex, you know these people, why don't

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<v Speaker 7>you come up with a list for how we can

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<v Speaker 7>go about this and shows the president can go on

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<v Speaker 7>and then and then pitch them to DJT as they

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<v Speaker 7>call him in Trump's in orbit, and Alex put together

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<v Speaker 7>a list. He called Trump the next morning with another

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<v Speaker 7>communications advisor on the campaign, Daniel Alvarez. Trump was on

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<v Speaker 7>the golf course at the time. He said, you know,

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<v Speaker 7>I have a list of podcasts I like to pitch

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<v Speaker 7>you on, and Trump kind of cuts him off and says,

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<v Speaker 7>have you.

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<v Speaker 5>Talked this over with Baron?

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<v Speaker 7>And Alex says, no, Sarah, I haven't spoken to Baron,

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<v Speaker 7>And Trump says, call Baron and see what he thinks

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<v Speaker 7>and let me know. And so then Brucewitz and Alvarez,

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<v Speaker 7>you know, scrambled to get ahold of Baron. Baron is

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<v Speaker 7>not the easiest person to get in touch with because

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<v Speaker 7>Milanie has always tried shield him from the political fray.

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<v Speaker 7>But Bruce Witz was able to get in touch with Baron,

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<v Speaker 7>who said, you got to get him on Aiden Ross.

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<v Speaker 7>Aiden Ross, who was known for doing these live stream

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<v Speaker 7>collaborations on video games with the celebrities and whatnot, and

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<v Speaker 7>that's where they started.

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<v Speaker 10>There's a lot of people that are first time voters

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<v Speaker 10>watching today. You know, and I want to make it

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<v Speaker 10>very clear to everybody that you're a human being. You're

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<v Speaker 10>a great human being, and I want you to basically

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<v Speaker 10>talk to talk in this camera, talk to them and

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<v Speaker 10>explain why it's very important as a first time voter

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<v Speaker 10>to go out and vote and why they should vote

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<v Speaker 10>for you.

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<v Speaker 5>I'd love to do that.

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<v Speaker 1>And I love having a young audience. This is young.

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<v Speaker 1>I think you have some ulsters too, because I also

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<v Speaker 1>know some ulsters that are listening and watching. But it's

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<v Speaker 1>about the American dream right now, you don't have the

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<v Speaker 1>American dream.

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<v Speaker 5>They went on Aiden Ross.

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<v Speaker 7>It got a lot of attention, five hundred thousand viewers

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<v Speaker 7>at its peak as they were recording and doing it,

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<v Speaker 7>and then millions in the days and weeks to come.

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<v Speaker 1>Baron says, hello, he's a great young guy, but he's

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<v Speaker 1>a big.

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<v Speaker 10>Fan of yours. Let's all Baron. Yeah, Baron's awesome. He's

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<v Speaker 10>a great kid, amazing.

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<v Speaker 5>He's very tall.

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<v Speaker 7>And so that set in motion the podcast strategy and

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<v Speaker 7>from the rest of the you know, remaining weeks of

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<v Speaker 7>the campaign, Trump went on a narrathon of podcasts like that.

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<v Speaker 1>Is Cocaine a Stronger?

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<v Speaker 5>Oh? Yeah, yeah, yeah, Yeah, so you way.

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<v Speaker 1>Up with cocaine more than anything else you can think of.

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<v Speaker 7>Okay, I'll turn you into a damn owl, homie, you

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<v Speaker 7>know what I'm saying.

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<v Speaker 9>To our segments, we re kept the NFL Weekend, and

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<v Speaker 9>then we drop our our latest interview, which is, I mean,

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<v Speaker 9>Donald Trump the biggest interview we've we've ever.

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<v Speaker 11>Done, we've ever had by far, and either one of

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<v Speaker 11>the most polarizing individuals in the world right now. It

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<v Speaker 11>is a long time coming. Obviously, wanted to give a

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<v Speaker 11>big shout out to Dana White for making this whole

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<v Speaker 11>entire thing happen.

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<v Speaker 1>You fight this past week and how did it work out?

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<v Speaker 5>How you think, mister President.

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<v Speaker 1>I think he probably did pretty good.

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<v Speaker 7>I've watched enough Holming and ultimately and Joe Rogan Show,

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<v Speaker 7>who has the most popular podcast in America.

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<v Speaker 2>You're making fun of Elon one time.

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<v Speaker 5>You're doing it in Elon and President.

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<v Speaker 6>It's great.

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<v Speaker 2>You have like comedic instincts, like when you said to

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<v Speaker 2>Hillary you'd be in jail, Like that's great timing. But

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<v Speaker 2>it's like that kind of stuff was unheard of as

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<v Speaker 2>a politician, Like no one had done that.

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<v Speaker 1>And I think it's funny you need at least the

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<v Speaker 1>attitude of a comedian when you're doing this business. This

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<v Speaker 1>is a very dangerous business versus it's a very tough business.

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<v Speaker 2>When it's the most dangerous. Well for a job, yes,

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<v Speaker 2>I mean other than going for and being a firefighter

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<v Speaker 2>or being a cop. It's the most dangerous.

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<v Speaker 1>It's the most us for being president is the most dangerous.

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<v Speaker 5>Especially you.

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<v Speaker 2>I mean when you haven't even got through the election.

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<v Speaker 5>There's been two.

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<v Speaker 3>Assassinations coming up after the break the Joe Rogan Effects.

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<v Speaker 6>Eric.

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<v Speaker 3>During the election campaign, Donald Trump appeared on several podcasts

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<v Speaker 3>that appeal to young men. Joe Rogan's audience is reportedly

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<v Speaker 3>eighty percent mail, with more than half of those men

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<v Speaker 3>under the age of thirty five. And in the fortnight

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<v Speaker 3>before the election, Joe Rogan had Elon Musk on his show,

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<v Speaker 3>He had JD Vance and he also spoke to Donald

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<v Speaker 3>Trump and ultimately Rogan endorsed Trump.

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<v Speaker 6>So did this strategy work well?

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<v Speaker 5>From what we've seen thus far, Trump did much.

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<v Speaker 7>Better with those voters than he did in the previous

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<v Speaker 7>go rounds. I mean, he made strides with young voters

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<v Speaker 7>overall on all age brackets eighteen to forty four Latino men,

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<v Speaker 7>black men. I mean, the campaign's strategy was really to

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<v Speaker 7>max out the men and hold the women. As a

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<v Speaker 7>top aide to president former President Trump and President Electrump

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<v Speaker 7>now told me, and so, you know, the podcast.

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<v Speaker 5>Strategy was a way of reaching these viewers.

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<v Speaker 7>I mean, they found in their data analysis that the

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<v Speaker 7>voters who were most susceptible to changing their mind one

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<v Speaker 7>way or the other, because the reality that they had

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<v Speaker 7>determined was just glaring was that Americas had deeply entrenched

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<v Speaker 7>views of Donald Trump.

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<v Speaker 5>You know, they love them, they hate them, whatever.

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<v Speaker 7>But the voters who were not reliable voters, but who

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<v Speaker 7>preferred him to first Biden then Harris were this sort

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<v Speaker 7>of young male demographic, this young male group, and they said,

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<v Speaker 7>they're not super politically engaged. They don't follow traditional media.

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<v Speaker 7>They engage and they interact with news and politics through

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<v Speaker 7>these sort of nonlinear, unconventional sorts of media, and that

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<v Speaker 7>podcast were most efficacious way to reach them. And as

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<v Speaker 7>far as what we can tell from the data so far,

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<v Speaker 7>they did an effective job at getting those votes that

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<v Speaker 7>they determined they needed to win the election.

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<v Speaker 3>And Eric Joe Rogan has a long history of making

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<v Speaker 3>a defensive comments.

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<v Speaker 6>Aiden Ross is friends.

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<v Speaker 3>With Andrew Tait, who's been charged with sex trafficking and rape.

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<v Speaker 3>So was there a risk here that Trump would turn

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<v Speaker 3>some voters off while chasing the young men who love

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<v Speaker 3>these guys.

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<v Speaker 7>Yeah, I mean I think, you know, there's a certain

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<v Speaker 7>segment of the American polity that views a lot of

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<v Speaker 7>these podcast hosts as quite misogynistic. They're laddish, right, these

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<v Speaker 7>there are sort of these testosterone laced bull sessions, if

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<v Speaker 7>you will. But I think what Trump really tapped into

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<v Speaker 7>was a kind of tyrannical imposition of political correctness in America.

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<v Speaker 7>That they felt that there was a censoriousness overtaking American society,

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<v Speaker 7>and that what they liked when Trump would go on

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<v Speaker 7>to these podcasts with people who speak in a kind

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<v Speaker 7>of natural vernacular, they speak like the common man and women,

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<v Speaker 7>and that Trump had a kind of cultural fluency where

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<v Speaker 7>he could relate in this level. A sort of initial

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<v Speaker 7>analysis of the way American voters responded to Trump on

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<v Speaker 7>the podcast circuit was that he was authentic, he was natural,

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<v Speaker 7>and that you know, if there was a controversy based

0:12:06.160 --> 0:12:09.080
<v Speaker 7>on something he said, then they could just sort of

0:12:09.080 --> 0:12:11.960
<v Speaker 7>deride it as oh, look, you know, the progressive media

0:12:12.160 --> 0:12:15.320
<v Speaker 7>is castigating him again because he talks like normal people.

0:12:15.400 --> 0:12:17.200
<v Speaker 7>I mean, and that was kind of I think a

0:12:17.240 --> 0:12:20.240
<v Speaker 7>big sense of what he was tapping into and what

0:12:20.360 --> 0:12:23.040
<v Speaker 7>was a major cultural grievance at this moment in time.

0:12:23.080 --> 0:12:25.120
<v Speaker 5>His voters were making their mind up.

0:12:25.640 --> 0:12:28.520
<v Speaker 3>And while doing that, presumably Trump and his team had

0:12:28.520 --> 0:12:32.120
<v Speaker 3>to make sure that they didn't lose women voters or

0:12:32.120 --> 0:12:34.840
<v Speaker 3>too many women voters. So how did they thread the

0:12:34.880 --> 0:12:36.120
<v Speaker 3>needle on that?

0:12:36.120 --> 0:12:38.280
<v Speaker 7>That was a tough one, and I think Trump and

0:12:38.320 --> 0:12:40.959
<v Speaker 7>his top lieutenants knew it at the outset because this

0:12:41.120 --> 0:12:45.640
<v Speaker 7>was the first presidential election post Dobbs after Supreme Court

0:12:45.679 --> 0:12:49.240
<v Speaker 7>that was, you know, tilted heavily by three of Donald

0:12:49.280 --> 0:12:53.720
<v Speaker 7>Trump's appointments, you know, took away a constitutional right to abortion.

0:12:54.080 --> 0:12:56.920
<v Speaker 7>I think their idea on abortion was to thread the

0:12:56.920 --> 0:12:58.600
<v Speaker 7>needle of saying, we're just going to leave this to

0:12:58.640 --> 0:12:59.280
<v Speaker 7>the states.

0:12:59.640 --> 0:13:01.080
<v Speaker 5>This is a states.

0:13:00.920 --> 0:13:03.120
<v Speaker 7>Rights issue, and we're not going to weigh in on

0:13:03.160 --> 0:13:05.360
<v Speaker 7>any kind of national federal restrictions.

0:13:05.640 --> 0:13:05.960
<v Speaker 5>Now.

0:13:06.640 --> 0:13:08.840
<v Speaker 7>When I interviewed Trump in April, I mean, I asked

0:13:08.840 --> 0:13:11.880
<v Speaker 7>them some very pointed questions about the functional outcome of

0:13:11.880 --> 0:13:14.280
<v Speaker 7>that policy stands. I sort of asked them at one point,

0:13:14.400 --> 0:13:16.320
<v Speaker 7>do you think states should be able to monitor women's

0:13:16.320 --> 0:13:18.720
<v Speaker 7>pregnancies to know whether they've gotten an abortion after the

0:13:18.720 --> 0:13:20.960
<v Speaker 7>band and he basically said, states can do what they want,

0:13:21.160 --> 0:13:24.520
<v Speaker 7>and so basically, states could I have an abortion policy

0:13:24.559 --> 0:13:27.600
<v Speaker 7>in any which direction and that it would be under

0:13:27.600 --> 0:13:30.840
<v Speaker 7>their prerogative. And so at some point that was insufficient,

0:13:31.200 --> 0:13:34.040
<v Speaker 7>as top lieutenants decided, and then Trump in October came

0:13:34.080 --> 0:13:36.440
<v Speaker 7>out and said that he would veto a national abortion ban.

0:13:37.120 --> 0:13:39.320
<v Speaker 7>I think the other big thing that they tried to

0:13:39.400 --> 0:13:44.200
<v Speaker 7>do was make the election about the economy, immigration, and

0:13:44.280 --> 0:13:46.920
<v Speaker 7>crime as much as they could, because those were the

0:13:46.960 --> 0:13:48.679
<v Speaker 7>issues where you could.

0:13:48.480 --> 0:13:50.720
<v Speaker 5>Tap into the anxieties of well.

0:13:50.520 --> 0:13:55.120
<v Speaker 7>To do suburban women who were the most willing to

0:13:55.240 --> 0:13:58.719
<v Speaker 7>vote for Trump in this cycle per the data, and

0:13:59.080 --> 0:14:01.400
<v Speaker 7>so far from what we've seen, it did turn out

0:14:01.440 --> 0:14:01.920
<v Speaker 7>that way.

0:14:05.360 --> 0:14:06.880
<v Speaker 6>Eric, thank you so much for your time.

0:14:07.200 --> 0:14:08.440
<v Speaker 5>Thank you great to be with you.

0:14:24.640 --> 0:14:27.800
<v Speaker 3>Also in the news today, Qatar has withdrawn from being

0:14:27.800 --> 0:14:31.600
<v Speaker 3>a mediator between Israel and Tamas, citing a refusal by

0:14:31.600 --> 0:14:35.920
<v Speaker 3>both sides to negotiate in good faith. Hamasa's political office

0:14:35.920 --> 0:14:39.000
<v Speaker 3>has been based in Qatar's capital Dollar since twenty twelve.

0:14:39.440 --> 0:14:41.560
<v Speaker 3>And a country has played a key role in trying

0:14:41.600 --> 0:14:44.200
<v Speaker 3>to broke a deal between the two sides since October

0:14:44.240 --> 0:14:48.600
<v Speaker 3>seven last year. A diplomatic source told newswire AFP that

0:14:48.640 --> 0:14:51.320
<v Speaker 3>the Qataris have informed the US government that they would

0:14:51.320 --> 0:14:54.760
<v Speaker 3>be ready to re engage when both sides demonstrate a

0:14:54.840 --> 0:15:01.360
<v Speaker 3>sincere willingness to return to the negotiating table. And President

0:15:01.440 --> 0:15:04.880
<v Speaker 3>Joe Biden is preparing to host President elect Donald Trump

0:15:04.920 --> 0:15:07.600
<v Speaker 3>in the Oval Office this week, a tradition not kept

0:15:07.680 --> 0:15:10.080
<v Speaker 3>by Trump when he refused to accept the results of

0:15:10.120 --> 0:15:14.680
<v Speaker 3>the twenty twenty election. President elect Trump has been working

0:15:14.720 --> 0:15:17.160
<v Speaker 3>on building his team in recent days ahead of being

0:15:17.200 --> 0:15:21.040
<v Speaker 3>inaugurated on January twenty. In this first major move since

0:15:21.080 --> 0:15:24.400
<v Speaker 3>his victory speech, Trump picked campaign co chair Susie Wilds

0:15:24.400 --> 0:15:26.960
<v Speaker 3>to be his chief of staff. She'll be the first

0:15:26.960 --> 0:15:28.320
<v Speaker 3>woman ever to hold the role.

0:15:29.040 --> 0:15:31.640
<v Speaker 6>I'm Ruby Jones. This is seven am. See you tomorrow.