1
00:00:04,120 --> 00:00:06,960
Speaker 1: Hi, I'm Britney Saunders and welcome to Big Business, the

2
00:00:07,000 --> 00:00:08,880
Speaker 1: place where business is far from boring.

3
00:00:09,080 --> 00:00:11,160
Speaker 2: And today I'm recording on gaddigel Land.

4
00:00:11,360 --> 00:00:13,720
Speaker 1: Now, I somehow managed to build an empire from the

5
00:00:13,720 --> 00:00:16,239
Speaker 1: garage underneath my house, and I'm here to share it

6
00:00:16,280 --> 00:00:20,320
Speaker 1: all with you, from the winds, the mistakes, the challenging times,

7
00:00:20,360 --> 00:00:22,880
Speaker 1: and the funny moments in between. So, whether you're in

8
00:00:22,960 --> 00:00:25,480
Speaker 1: business already, perhaps you're not in the game at all,

9
00:00:25,720 --> 00:00:28,120
Speaker 1: Maybe you're just looking for some inspo, or you simply

10
00:00:28,160 --> 00:00:30,400
Speaker 1: just want to hear the tea, this is the podcast

11
00:00:30,400 --> 00:00:33,680
Speaker 1: for you. Coming up on today's episode of Big Business,

12
00:00:33,720 --> 00:00:37,080
Speaker 1: I'm delighted to welcome Pippa Hallis to the show. She's

13
00:00:37,120 --> 00:00:40,199
Speaker 1: a visionary leader in the beauty industry and the driving

14
00:00:40,280 --> 00:00:44,800
Speaker 1: force behind Ella Bachet's evolution from heritage skincare brand into

15
00:00:44,880 --> 00:00:48,400
Speaker 1: a modern icon. Today, we'll be diving into her story,

16
00:00:48,560 --> 00:00:50,800
Speaker 1: how she stepped into the business that was in her

17
00:00:50,840 --> 00:00:55,000
Speaker 1: family's DNA, how she's balanced tradition with innovation and led

18
00:00:55,040 --> 00:00:58,520
Speaker 1: the company to grow its franchise network and digital presence.

19
00:00:58,880 --> 00:01:00,840
Speaker 1: So if you're curious of out what it takes to

20
00:01:00,960 --> 00:01:03,560
Speaker 1: lead a legacy brand into the future and how to

21
00:01:03,600 --> 00:01:06,600
Speaker 1: stay true to call values while doing it. You're going

22
00:01:06,640 --> 00:01:10,280
Speaker 1: to love this conversation. Pivart, Welcome to big Business.

23
00:01:10,400 --> 00:01:12,080
Speaker 3: Thank you, thanks so much for having me.

24
00:01:12,280 --> 00:01:13,479
Speaker 2: I'm glad to have you here.

25
00:01:13,720 --> 00:01:16,039
Speaker 1: Can you talk to us a little bit whenever we

26
00:01:16,400 --> 00:01:18,119
Speaker 1: have a guest on, we like a bit of an

27
00:01:18,160 --> 00:01:22,240
Speaker 1: intro or an elevator pitch. Can you tell us about Labashe,

28
00:01:22,520 --> 00:01:25,000
Speaker 1: which I feel like is quite a legacy business and

29
00:01:25,120 --> 00:01:26,440
Speaker 1: brand if I'm.

30
00:01:26,360 --> 00:01:30,720
Speaker 4: Correct, it sure is. So I always liked I always

31
00:01:30,800 --> 00:01:34,600
Speaker 4: think about Ella Bache as being young. It's a young

32
00:01:34,640 --> 00:01:37,840
Speaker 4: business because we're so you know, we're entrepreneurial and we

33
00:01:37,880 --> 00:01:42,040
Speaker 4: compete in such a busy, busy marketplace. But we we're

34
00:01:42,040 --> 00:01:46,759
Speaker 4: actually seventy years old, yeah, in Australia. So lots of legacy,

35
00:01:46,880 --> 00:01:50,680
Speaker 4: lots of learnings, lots of wisdom behind us, and lots

36
00:01:50,680 --> 00:01:51,240
Speaker 4: of science.

37
00:01:51,360 --> 00:01:52,880
Speaker 3: So I think if.

38
00:01:52,800 --> 00:01:55,960
Speaker 4: I define who we are as a business, we're all

39
00:01:56,000 --> 00:02:01,480
Speaker 4: about skin health and more importantly, I guess the confidence

40
00:02:01,560 --> 00:02:03,320
Speaker 4: that comes with having healthy skin.

41
00:02:04,080 --> 00:02:06,440
Speaker 1: And so you're the CEO of Ella Baschet. Did you

42
00:02:06,520 --> 00:02:08,919
Speaker 1: come into the company in that position? And how long

43
00:02:08,919 --> 00:02:10,520
Speaker 1: have you been with Ella Bachet?

44
00:02:10,720 --> 00:02:14,520
Speaker 4: Yeah? So I've been with Alabachet about fifteen years. But

45
00:02:14,560 --> 00:02:17,480
Speaker 4: it's actually a family business, so something that not many

46
00:02:17,520 --> 00:02:19,040
Speaker 4: people know about.

47
00:02:19,240 --> 00:02:21,560
Speaker 3: So I was kind of born into.

48
00:02:21,480 --> 00:02:23,800
Speaker 4: It, although I was never pressured to go into the

49
00:02:23,840 --> 00:02:24,480
Speaker 4: family business.

50
00:02:24,520 --> 00:02:25,960
Speaker 2: Okay, so it's within your family.

51
00:02:26,160 --> 00:02:27,720
Speaker 3: Yeah, so Ella was my great aunt.

52
00:02:27,880 --> 00:02:35,480
Speaker 4: Wow, so so yeah, So essentially I grew up around

53
00:02:35,919 --> 00:02:38,079
Speaker 4: a typical family business environment.

54
00:02:38,760 --> 00:02:40,720
Speaker 3: Always was spoken about.

55
00:02:40,760 --> 00:02:43,520
Speaker 4: I guess at the kitchen table I spent.

56
00:02:43,800 --> 00:02:45,519
Speaker 1: What was that like, By the way, is someone who

57
00:02:45,520 --> 00:02:47,880
Speaker 1: didn't grow up around business or anything, and now I'm

58
00:02:47,919 --> 00:02:49,880
Speaker 1: in business myself, what was it like to be a

59
00:02:49,919 --> 00:02:52,800
Speaker 1: kid like growing up around a business minded family?

60
00:02:53,720 --> 00:02:55,399
Speaker 4: I don't know, like any kid did you just sing

61
00:02:55,440 --> 00:02:58,760
Speaker 4: your family's the way that everyone doesn't yet? So it

62
00:02:58,800 --> 00:03:01,800
Speaker 4: was for me it was quite normal until it wasn't

63
00:03:02,320 --> 00:03:05,920
Speaker 4: until I realized how unique it was, I guess, but

64
00:03:06,560 --> 00:03:08,440
Speaker 4: you know, I mean, I can tell you a story

65
00:03:08,480 --> 00:03:13,239
Speaker 4: that our distribution manager, Ron, Shout out to Ron, shout

66
00:03:13,240 --> 00:03:17,720
Speaker 4: out to Ron. He's celebrating his fortieth year US this year,

67
00:03:18,320 --> 00:03:21,240
Speaker 4: and he used to like literally babysit me in the

68
00:03:21,240 --> 00:03:23,480
Speaker 4: school holidays. So I'd go go in there and they

69
00:03:23,600 --> 00:03:28,079
Speaker 4: tell her our into our manufacturing facility in Sydney where

70
00:03:28,120 --> 00:03:30,880
Speaker 4: we make a lot of the products and distribute the products.

71
00:03:31,919 --> 00:03:35,760
Speaker 3: And I was always I was always really.

72
00:03:35,600 --> 00:03:38,200
Speaker 4: Passionate about fashion, I guess, and back in a day

73
00:03:38,240 --> 00:03:41,440
Speaker 4: when people actually had magazines, So I would go in

74
00:03:41,560 --> 00:03:44,000
Speaker 4: to help out for the day, but I would sit

75
00:03:44,040 --> 00:03:46,880
Speaker 4: there and read a Vogue magazine or a Murray Clare

76
00:03:46,960 --> 00:03:48,760
Speaker 4: or whatever was going around at the time.

77
00:03:48,920 --> 00:03:51,760
Speaker 3: So yeah, so Ron can tell you.

78
00:03:51,760 --> 00:03:54,840
Speaker 4: Lots of stories about what I was like as a

79
00:03:54,960 --> 00:03:56,600
Speaker 4: child in the school holidays.

80
00:03:57,040 --> 00:03:57,400
Speaker 2: Nice.

81
00:03:57,640 --> 00:04:02,080
Speaker 1: So Ella Baschet has just turned seven, which is absolutely incredible.

82
00:04:02,120 --> 00:04:04,240
Speaker 1: We talk a lot about different businesses here on the

83
00:04:04,280 --> 00:04:07,160
Speaker 1: pod and how most businesses don't even make it to

84
00:04:07,240 --> 00:04:09,520
Speaker 1: the three year mark, so I feel like to make

85
00:04:09,560 --> 00:04:13,400
Speaker 1: it to seventy years is absolutely incredible. Can you give

86
00:04:13,480 --> 00:04:15,600
Speaker 1: us a bit of a backstory on the history of

87
00:04:15,640 --> 00:04:18,440
Speaker 1: the brand, Ella Bachet and where it started, because it

88
00:04:18,440 --> 00:04:23,000
Speaker 1: did it begin with like one kind of clinic or

89
00:04:23,760 --> 00:04:25,480
Speaker 1: so did it start with the product?

90
00:04:25,720 --> 00:04:27,000
Speaker 3: It started with a product?

91
00:04:27,040 --> 00:04:29,440
Speaker 4: Okay, so Ella, I mean it all comes back to

92
00:04:29,480 --> 00:04:32,760
Speaker 4: Ella herself. So she was born in nineteen hundred and

93
00:04:32,800 --> 00:04:36,279
Speaker 4: she was born in Czechoslovakia, and she was she was

94
00:04:36,279 --> 00:04:39,080
Speaker 4: born into a family that really believed in education, and

95
00:04:39,320 --> 00:04:43,000
Speaker 4: I guess her older brother was a doctor and she

96
00:04:43,320 --> 00:04:47,520
Speaker 4: wanted to go to university and study medicine, of which

97
00:04:47,880 --> 00:04:50,920
Speaker 4: women weren't allowed to back back in the nineteen twenties.

98
00:04:51,560 --> 00:04:54,839
Speaker 4: So her destiny was that she was able to be

99
00:04:54,880 --> 00:04:59,440
Speaker 4: a pharmacist and you know, essentially a formulator. So Ella her,

100
00:04:59,600 --> 00:05:01,800
Speaker 4: you know, she she wasn't a business person like a

101
00:05:01,839 --> 00:05:05,320
Speaker 4: lot of entrepreneurs. Or Ella wasn't an entrepreneurs. She as

102
00:05:05,360 --> 00:05:11,279
Speaker 4: a scientist. So she started she started working, I guess

103
00:05:11,279 --> 00:05:16,440
Speaker 4: in Paris, and she was working for a big skin

104
00:05:16,520 --> 00:05:20,280
Speaker 4: care house of the day, and she quickly realized that,

105
00:05:20,839 --> 00:05:23,880
Speaker 4: you know, as a female back in the nineteen twenties,

106
00:05:24,360 --> 00:05:26,640
Speaker 4: her voice was never going to be heard if she

107
00:05:26,720 --> 00:05:29,880
Speaker 4: was working for a big corporate So at I guess

108
00:05:29,880 --> 00:05:32,240
Speaker 4: at night, around the kitchen table, she was, you know,

109
00:05:32,480 --> 00:05:36,719
Speaker 4: experimenting with her own formulations, and she was an inventor

110
00:05:37,200 --> 00:05:41,200
Speaker 4: and her passion was all about raw materials, ingredients, and

111
00:05:41,560 --> 00:05:45,520
Speaker 4: that's where it began with a product and some of

112
00:05:45,560 --> 00:05:49,440
Speaker 4: her products are still some of our top you know,

113
00:05:49,640 --> 00:05:51,200
Speaker 4: top performing products today.

114
00:05:51,360 --> 00:05:53,520
Speaker 1: Yeah right, because when I think of Ella Baschet, I've

115
00:05:53,520 --> 00:05:55,359
Speaker 1: never tried any of the products, but I think of

116
00:05:55,480 --> 00:05:57,360
Speaker 1: do you call them clinics or sorry, I might be.

117
00:05:57,520 --> 00:05:59,359
Speaker 3: Got salas Salen.

118
00:05:59,680 --> 00:05:59,840
Speaker 5: Yeah.

119
00:06:00,000 --> 00:06:03,680
Speaker 4: If you think about our business model, I guess yeah.

120
00:06:02,920 --> 00:06:03,960
Speaker 2: I picture the salon.

121
00:06:04,120 --> 00:06:08,680
Speaker 4: Yeah exactly. They're like our billboards. Yeah, We've got about

122
00:06:08,680 --> 00:06:11,839
Speaker 4: one hundred salons around Australia that you probably would have

123
00:06:11,880 --> 00:06:12,880
Speaker 4: walked past without.

124
00:06:12,680 --> 00:06:13,559
Speaker 3: Even five percent.

125
00:06:13,720 --> 00:06:13,880
Speaker 4: Yeah.

126
00:06:13,880 --> 00:06:15,520
Speaker 1: I feel like I just know the name and I

127
00:06:15,520 --> 00:06:17,800
Speaker 1: could just see it without even having to think. Like

128
00:06:17,839 --> 00:06:20,280
Speaker 1: it's just like been around obviously for so long that

129
00:06:20,400 --> 00:06:22,200
Speaker 1: I can remember even from my childhood.

130
00:06:22,360 --> 00:06:26,640
Speaker 4: Yeah, And I guess the lovely thing about this business

131
00:06:26,720 --> 00:06:29,640
Speaker 4: and one of my favorite parts of you know, the

132
00:06:29,640 --> 00:06:33,800
Speaker 4: position I'm in is we have salons from Darwin to

133
00:06:33,920 --> 00:06:38,000
Speaker 4: Alice Springs to Bondi to parent Our so the business

134
00:06:38,040 --> 00:06:41,599
Speaker 4: can work it anywhere. And we as a company when

135
00:06:41,640 --> 00:06:44,680
Speaker 4: you own one salon which is in Bondai and then

136
00:06:44,839 --> 00:06:48,000
Speaker 4: it's a franchise model. So we have we have I

137
00:06:48,040 --> 00:06:54,080
Speaker 4: guess thousands of therapists, mainly women, and also you know

138
00:06:54,520 --> 00:06:58,720
Speaker 4: the business owners, the salon owners we call them, who

139
00:06:58,800 --> 00:07:02,000
Speaker 4: are entrepreneurs in their own right, so I guess they're

140
00:07:02,360 --> 00:07:05,560
Speaker 4: you know, they they're the brand ambassadors in these local communities.

141
00:07:05,760 --> 00:07:08,280
Speaker 1: Yeah, I'd love to talk more actually on that topic

142
00:07:08,440 --> 00:07:12,520
Speaker 1: of franchising. It's something that I have no experience in,

143
00:07:12,600 --> 00:07:15,320
Speaker 1: but I feel like from a business owner perspective, it

144
00:07:15,360 --> 00:07:18,720
Speaker 1: would be a cool opportunity to give other people that

145
00:07:18,800 --> 00:07:21,400
Speaker 1: opportunity within your own business to kind of build something

146
00:07:21,920 --> 00:07:24,920
Speaker 1: of their own. And so with Ella Baschet, obviously it

147
00:07:25,040 --> 00:07:27,840
Speaker 1: started with the product. And then how far into the

148
00:07:27,920 --> 00:07:31,520
Speaker 1: journey did the salon idea come to life?

149
00:07:32,120 --> 00:07:35,440
Speaker 4: I guess if you look, I mean, we weren't always

150
00:07:35,600 --> 00:07:38,600
Speaker 4: a franchise or yeah, and we started being being a

151
00:07:38,640 --> 00:07:43,160
Speaker 4: franchise or in nineteen ninety nine in Australia, I guess

152
00:07:43,160 --> 00:07:46,240
Speaker 4: if you rewind the clock back to the nineteen thirties,

153
00:07:46,720 --> 00:07:50,400
Speaker 4: nineteen thirty six, Ella had a salon. So she lived

154
00:07:50,400 --> 00:07:52,640
Speaker 4: in a she lived in a street. It's a really

155
00:07:52,720 --> 00:07:56,120
Speaker 4: famous street in Paris called Riddle la Pay. It's where

156
00:07:56,120 --> 00:07:59,440
Speaker 4: the Ritz Carlton is and she lived in this beautiful

157
00:08:00,360 --> 00:08:05,440
Speaker 4: apartment above her above the first Celabachet shop, which was salon. Wow.

158
00:08:06,240 --> 00:08:10,080
Speaker 4: And you know, I was, you know, super lucky to

159
00:08:10,200 --> 00:08:13,040
Speaker 4: spend a year living there in her apartment after she

160
00:08:13,160 --> 00:08:16,680
Speaker 4: passed away and getting a feel. But her shop was

161
00:08:16,720 --> 00:08:18,240
Speaker 4: still still operating there.

162
00:08:18,440 --> 00:08:19,360
Speaker 2: It still is today.

163
00:08:19,560 --> 00:08:20,080
Speaker 3: Yeah.

164
00:08:20,120 --> 00:08:22,840
Speaker 2: Wow, yeah in Paris. Yeah, that's crazy.

165
00:08:23,280 --> 00:08:24,440
Speaker 3: So that's where it started.

166
00:08:24,680 --> 00:08:27,600
Speaker 4: And I guess it goes back to the philosophy of

167
00:08:27,640 --> 00:08:32,080
Speaker 4: the brand and it's all around. You know, Ella's mantra

168
00:08:32,320 --> 00:08:35,520
Speaker 4: is no two skins are alike, so you you know,

169
00:08:36,240 --> 00:08:40,040
Speaker 4: how we compete in this really cluttered market is that

170
00:08:40,160 --> 00:08:42,960
Speaker 4: we believe we know skin more than anyone else. And

171
00:08:43,000 --> 00:08:45,400
Speaker 4: it comes back to your individual skin. It's like your

172
00:08:45,800 --> 00:08:49,040
Speaker 4: skin is unique as your thumb prints, so that one

173
00:08:49,080 --> 00:08:51,600
Speaker 4: to one it's like a doctor prescription, I guess, And

174
00:08:51,640 --> 00:08:56,560
Speaker 4: that's how I always approached skincare and and results in

175
00:08:56,559 --> 00:08:58,600
Speaker 4: the skin is knowing your skin first.

176
00:08:58,800 --> 00:09:01,080
Speaker 2: Yeah, I'd be interested to know your thoughts on that.

177
00:09:01,320 --> 00:09:04,240
Speaker 1: Given the market that we're in today and being a

178
00:09:04,280 --> 00:09:06,199
Speaker 1: brand that has been around for such a long time,

179
00:09:06,640 --> 00:09:09,840
Speaker 1: how have you kind of kept up with how much

180
00:09:09,960 --> 00:09:13,000
Speaker 1: the whole skin care space has changed in itself and

181
00:09:13,040 --> 00:09:15,920
Speaker 1: how there's just so many skincare brands out there now

182
00:09:15,920 --> 00:09:19,959
Speaker 1: and all your Instagram skincare brands and just it's a flooded.

183
00:09:19,600 --> 00:09:22,000
Speaker 2: Market, right, It's a flooded market. Yeah, how have you

184
00:09:22,160 --> 00:09:22,760
Speaker 2: managed that?

185
00:09:22,880 --> 00:09:25,920
Speaker 1: Being a brand that has a strong focus on skin

186
00:09:26,120 --> 00:09:28,040
Speaker 1: and tailoring it to each person.

187
00:09:28,679 --> 00:09:32,240
Speaker 4: Yeah, I guess you know, I feel real. We feel

188
00:09:32,280 --> 00:09:34,360
Speaker 4: really clear about what we stand for and what we

189
00:09:34,440 --> 00:09:37,560
Speaker 4: don't stand for in the market, and we're positioned in

190
00:09:37,600 --> 00:09:40,880
Speaker 4: the market, and I guess you know, it's one of

191
00:09:40,920 --> 00:09:44,760
Speaker 4: those things where we have to know what we stand

192
00:09:44,800 --> 00:09:47,440
Speaker 4: for and we have to know what our north star is,

193
00:09:48,080 --> 00:09:50,480
Speaker 4: but we also have to understand what the trends are

194
00:09:50,480 --> 00:09:53,679
Speaker 4: in the market. So we work with you know, the

195
00:09:53,679 --> 00:09:58,920
Speaker 4: best scientists and dermal therapists from around Australia. So I

196
00:09:59,120 --> 00:10:02,160
Speaker 4: always a ways across what the latest ingredients are.

197
00:10:02,760 --> 00:10:04,160
Speaker 3: I can see what the trends are.

198
00:10:05,040 --> 00:10:08,280
Speaker 4: We're not a trend driven brand, although you know we

199
00:10:08,600 --> 00:10:12,679
Speaker 4: we we're still a marketing business. We still operate using

200
00:10:12,720 --> 00:10:16,040
Speaker 4: the you know, the fashion colors of the moment or whatever.

201
00:10:17,559 --> 00:10:21,680
Speaker 4: But the way we construct our products, we would never

202
00:10:21,760 --> 00:10:25,240
Speaker 4: take a product to market that didn't get results on

203
00:10:25,280 --> 00:10:25,640
Speaker 4: the skin.

204
00:10:25,880 --> 00:10:28,240
Speaker 2: Yeah, So it's results above everything else.

205
00:10:28,080 --> 00:10:28,800
Speaker 4: One hundred percent.

206
00:10:29,080 --> 00:10:30,199
Speaker 3: It's results rather.

207
00:10:30,080 --> 00:10:32,560
Speaker 2: Than gimmicks or marketing tactics.

208
00:10:32,120 --> 00:10:34,000
Speaker 4: One hundred percent. We don't you know, as I say,

209
00:10:34,000 --> 00:10:37,960
Speaker 4: we don't innovate around trends. We innovate around the needs

210
00:10:37,960 --> 00:10:38,400
Speaker 4: of the skin.

211
00:10:38,720 --> 00:10:41,240
Speaker 1: Yeah, right, And what would you say has amounted to

212
00:10:41,280 --> 00:10:43,400
Speaker 1: the success of E La Bachet as a brand? Would

213
00:10:43,400 --> 00:10:46,080
Speaker 1: you say it's like that product and the results that

214
00:10:46,120 --> 00:10:46,800
Speaker 1: it delivers.

215
00:10:47,800 --> 00:10:49,640
Speaker 4: I think it's trust. Yeah, I think at the end

216
00:10:49,720 --> 00:10:52,880
Speaker 4: of the day, it comes back to trust. And you know,

217
00:10:53,120 --> 00:10:58,640
Speaker 4: I love still reading a lot of our customers feedback and.

218
00:11:00,280 --> 00:11:02,120
Speaker 3: What they have to say, you know, because you learn

219
00:11:02,200 --> 00:11:02,640
Speaker 3: so much.

220
00:11:02,880 --> 00:11:05,320
Speaker 1: And yeah, you can never be perfect that everything is

221
00:11:05,320 --> 00:11:07,319
Speaker 1: something that I always say, even if you're so far

222
00:11:07,400 --> 00:11:09,960
Speaker 1: into your business journey, if someone comes to us and goes, hey,

223
00:11:10,280 --> 00:11:12,120
Speaker 1: I want to give you some feedback on this product

224
00:11:12,200 --> 00:11:15,520
Speaker 1: or that service, I think it's really important as leaders

225
00:11:16,200 --> 00:11:18,480
Speaker 1: in any business that we can take on feedback and

226
00:11:18,559 --> 00:11:21,960
Speaker 1: learn to pivot and be reactive rather than getting stuck

227
00:11:22,000 --> 00:11:24,040
Speaker 1: in that mindset of oh no, that's we're.

228
00:11:23,840 --> 00:11:25,280
Speaker 4: Perfect one hundred percent.

229
00:11:29,600 --> 00:11:33,360
Speaker 1: Talk to me about your role as CEO in the company.

230
00:11:33,600 --> 00:11:36,840
Speaker 1: What does a role of CEO look like in La Bashet.

231
00:11:36,920 --> 00:11:39,040
Speaker 1: I'm a CEO myself, but I'm also the founder of

232
00:11:39,080 --> 00:11:41,360
Speaker 1: my company, and I feel like I'm probably doing a role.

233
00:11:41,240 --> 00:11:44,360
Speaker 2: That's very different to a traditional kind of CEO role.

234
00:11:44,400 --> 00:11:46,840
Speaker 2: So what does a day in the life look like

235
00:11:46,920 --> 00:11:47,199
Speaker 2: for you.

236
00:11:47,679 --> 00:11:49,959
Speaker 4: So I guess if you look at a job description

237
00:11:50,040 --> 00:11:52,400
Speaker 4: of a CEO, it's probably very different to what your

238
00:11:52,480 --> 00:11:54,400
Speaker 4: day looks like, yes, which.

239
00:11:54,240 --> 00:11:54,880
Speaker 2: Is very true.

240
00:11:55,000 --> 00:11:59,480
Speaker 4: Yeah, but my day is very different every day. Yeah.

241
00:11:59,520 --> 00:12:03,480
Speaker 4: So I no, no, two days are the same. But ultimately,

242
00:12:03,960 --> 00:12:08,800
Speaker 4: you know, I have to make sure that I spend

243
00:12:08,920 --> 00:12:11,480
Speaker 4: enough time on the future of the company. And what

244
00:12:11,520 --> 00:12:15,640
Speaker 4: that looks like is whether it's innovating products, whether it's

245
00:12:15,679 --> 00:12:22,480
Speaker 4: innovating systems, whether it's innovating departments. I think, you know,

246
00:12:23,440 --> 00:12:26,000
Speaker 4: I have a great team of people around me who

247
00:12:26,040 --> 00:12:30,400
Speaker 4: can run the day to day business and so and

248
00:12:30,440 --> 00:12:34,120
Speaker 4: I know for me personally, that's what I get excited about,

249
00:12:34,200 --> 00:12:36,680
Speaker 4: is being able to go into different parts of the

250
00:12:36,720 --> 00:12:39,200
Speaker 4: business and reinvent them.

251
00:12:39,800 --> 00:12:41,360
Speaker 3: So it's not how.

252
00:12:41,200 --> 00:12:44,560
Speaker 4: I spend most of my day, but I think I'm

253
00:12:44,559 --> 00:12:49,600
Speaker 4: really really conscious of my time. It's something I've learned

254
00:12:49,880 --> 00:12:54,520
Speaker 4: over the years. I wasn't naturally born putting boundaries up

255
00:12:54,520 --> 00:12:59,520
Speaker 4: around myself. I'm a yes person, and I quickly realized

256
00:12:59,640 --> 00:13:02,360
Speaker 4: how well that was never going to work for me

257
00:13:02,440 --> 00:13:06,320
Speaker 4: as a CEO. Yeah, so I think designing my week,

258
00:13:06,400 --> 00:13:09,680
Speaker 4: designing my time, how I spend my time and making

259
00:13:09,720 --> 00:13:13,120
Speaker 4: sure I get that balance right between you know, I

260
00:13:13,120 --> 00:13:16,680
Speaker 4: remember someone describing it as your make of time versus

261
00:13:16,679 --> 00:13:19,800
Speaker 4: your manager time. So your make a time being you know,

262
00:13:20,040 --> 00:13:24,520
Speaker 4: driving the business, looking at the future, whether it's products, marketing, cetera,

263
00:13:24,559 --> 00:13:30,320
Speaker 4: et cetera, customers, you know, relationships are really important, or

264
00:13:30,840 --> 00:13:34,080
Speaker 4: managing and so just getting that balance right.

265
00:13:34,240 --> 00:13:36,760
Speaker 1: Yeah, I think it's something that a lot of CEOs

266
00:13:36,760 --> 00:13:41,719
Speaker 1: and founders will probably deal with throughout their career journeys,

267
00:13:42,640 --> 00:13:45,199
Speaker 1: being able to focus on the big picture things that

268
00:13:45,240 --> 00:13:47,800
Speaker 1: are going to move the business forward versus getting stuck

269
00:13:47,960 --> 00:13:50,080
Speaker 1: in like the day to day operations. And I know

270
00:13:50,120 --> 00:13:53,240
Speaker 1: that's something that I myself have kind of been working

271
00:13:53,280 --> 00:13:55,680
Speaker 1: on over the last couple of years. Is I am

272
00:13:55,679 --> 00:13:58,760
Speaker 1: that kind of CEO where I find myself wanting to

273
00:13:58,760 --> 00:14:00,920
Speaker 1: get involved in all the little today things and if

274
00:14:00,920 --> 00:14:03,120
Speaker 1: I hear someone on the phone, who's that and what

275
00:14:03,160 --> 00:14:03,760
Speaker 1: did they say?

276
00:14:03,920 --> 00:14:04,440
Speaker 2: What happened?

277
00:14:04,520 --> 00:14:07,400
Speaker 1: Or if someone's dealing with something, you naturally want to

278
00:14:07,480 --> 00:14:10,400
Speaker 1: help or be invested. But I've definitely learned over the

279
00:14:10,480 --> 00:14:13,200
Speaker 1: last couple of years in my journey is that I

280
00:14:13,280 --> 00:14:16,559
Speaker 1: kind of need to step out and focus on those bigger.

281
00:14:16,280 --> 00:14:19,520
Speaker 4: Things to keep the business to remove yourself from the

282
00:14:19,560 --> 00:14:23,680
Speaker 4: physical situation. Yeah, I know, I do, like, because I'm

283
00:14:23,720 --> 00:14:26,400
Speaker 4: a people person. I love collaborating, want to help you

284
00:14:26,640 --> 00:14:31,960
Speaker 4: here over there. But yeah, so removing myself from the

285
00:14:32,040 --> 00:14:34,040
Speaker 4: situation has helped me.

286
00:14:34,280 --> 00:14:38,080
Speaker 1: Have you ever dealt with guilt in feeling like you

287
00:14:38,160 --> 00:14:40,360
Speaker 1: can't be there for everything and everyone?

288
00:14:40,480 --> 00:14:41,640
Speaker 2: Okay? Good because me too?

289
00:14:42,160 --> 00:14:43,480
Speaker 4: Yeah all the time?

290
00:14:43,600 --> 00:14:46,600
Speaker 1: Yeah, yeah, And I think that's just maybe something that

291
00:14:46,640 --> 00:14:49,520
Speaker 1: happens naturally where if I'm not in the office one

292
00:14:49,600 --> 00:14:51,480
Speaker 1: day or whatever, I will deal with But what are

293
00:14:51,520 --> 00:14:53,240
Speaker 1: they all going to be thinking that I'm doing right now?

294
00:14:53,600 --> 00:14:55,040
Speaker 2: And it's like you almost want to make.

295
00:14:55,000 --> 00:14:57,120
Speaker 1: Up excuses to your team, like, oh, I'm not there

296
00:14:57,200 --> 00:14:59,000
Speaker 1: right now because I'm doing X, y Z, because in

297
00:14:59,040 --> 00:15:01,560
Speaker 1: your mind, you you start thinking, you know, are they

298
00:15:01,600 --> 00:15:03,880
Speaker 1: thinking that I'm slacking off or I'm not there? But

299
00:15:03,920 --> 00:15:06,520
Speaker 1: I think it's like becoming okay with knowing that you

300
00:15:06,560 --> 00:15:08,840
Speaker 1: can't be there for everyone in the company every day.

301
00:15:08,920 --> 00:15:12,400
Speaker 4: I think you know, what you what you learn is

302
00:15:12,960 --> 00:15:16,920
Speaker 4: you're not empowering people if you're if you're doing what

303
00:15:17,000 --> 00:15:20,480
Speaker 4: they should be doing, and you're stopping people from growings.

304
00:15:20,640 --> 00:15:28,480
Speaker 4: So I think, you know, naturally, people may run to

305
00:15:28,560 --> 00:15:31,080
Speaker 4: you and go what's the answer for this? And what's this?

306
00:15:31,200 --> 00:15:35,120
Speaker 4: And what would you do? And and you and you know,

307
00:15:35,680 --> 00:15:38,880
Speaker 4: I guess to do. To get the best for them

308
00:15:39,480 --> 00:15:41,920
Speaker 4: and to watch their growth, you have to make sure

309
00:15:41,960 --> 00:15:45,600
Speaker 4: that you're you're kind of stepping back and asking them

310
00:15:45,640 --> 00:15:48,640
Speaker 4: the questions and not telling them otherwise you're get to

311
00:15:48,720 --> 00:15:52,960
Speaker 4: staff for their growth. Yeah, easier said than done, very

312
00:15:53,040 --> 00:15:53,840
Speaker 4: much so, but.

313
00:15:53,880 --> 00:15:55,280
Speaker 2: I completely agree with you.

314
00:15:55,320 --> 00:15:58,040
Speaker 1: And I think as well, like becoming okay with stepping

315
00:15:58,080 --> 00:16:01,640
Speaker 1: back and trusting everyone to do their roles will also

316
00:16:02,120 --> 00:16:04,880
Speaker 1: give them more confidence as well, because if you're there

317
00:16:05,040 --> 00:16:06,720
Speaker 1: all the time, they will just naturally come to you

318
00:16:06,760 --> 00:16:08,560
Speaker 1: and be like, hey, is this all right? Am I

319
00:16:08,640 --> 00:16:10,240
Speaker 1: right to do this? Whereas if you're not there, they

320
00:16:10,320 --> 00:16:12,800
Speaker 1: might have to make that decision themselves, which will then

321
00:16:12,920 --> 00:16:14,880
Speaker 1: build their confidence and they go, I can do this

322
00:16:14,920 --> 00:16:15,400
Speaker 1: on my own.

323
00:16:15,480 --> 00:16:20,160
Speaker 4: And I think, you know, I think the I heard

324
00:16:20,160 --> 00:16:23,400
Speaker 4: something the other day and I think, you know a

325
00:16:23,400 --> 00:16:30,560
Speaker 4: lot of people get into business because they want the freedom.

326
00:16:29,240 --> 00:16:32,280
Speaker 3: And to do it their way and do things their way, but.

327
00:16:32,400 --> 00:16:36,280
Speaker 4: Quite quickly become you know, a bit of a slave

328
00:16:36,360 --> 00:16:37,440
Speaker 4: to their business.

329
00:16:37,640 --> 00:16:39,240
Speaker 3: So it becomes the opposite.

330
00:16:39,560 --> 00:16:45,000
Speaker 4: So it's it's really interesting how that dynamic happens. And

331
00:16:45,080 --> 00:16:48,240
Speaker 4: so you know, the first thing is having the right

332
00:16:48,280 --> 00:16:49,520
Speaker 4: people in the right seats.

333
00:16:49,800 --> 00:16:51,160
Speaker 2: So everything, it's.

334
00:16:51,080 --> 00:16:55,040
Speaker 4: Everything, so you're not you're not a slave to the business,

335
00:16:55,120 --> 00:16:58,600
Speaker 4: and you know the business works for you and your life.

336
00:16:58,720 --> 00:17:01,960
Speaker 4: So and I think the biggest thing that's taught me

337
00:17:02,040 --> 00:17:06,600
Speaker 4: that is having children, and because they don't care what

338
00:17:06,640 --> 00:17:07,879
Speaker 4: you do at work.

339
00:17:07,720 --> 00:17:08,760
Speaker 3: They want you with them.

340
00:17:09,440 --> 00:17:11,640
Speaker 4: And so you know, I used to be the first

341
00:17:11,680 --> 00:17:15,360
Speaker 4: one in the office and the last one out, and

342
00:17:16,320 --> 00:17:19,160
Speaker 4: you know that wasn't going to work for my children.

343
00:17:19,400 --> 00:17:24,960
Speaker 4: So I had to get better at designing my week,

344
00:17:25,359 --> 00:17:28,880
Speaker 4: being more planned, being more deliberate with my time, and

345
00:17:29,920 --> 00:17:30,879
Speaker 4: being more intentional.

346
00:17:31,000 --> 00:17:33,399
Speaker 5: Yeah, hello producer ex jumping in again.

347
00:17:33,520 --> 00:17:37,639
Speaker 2: Hello Edith, Edith, Edith?

348
00:17:38,160 --> 00:17:40,600
Speaker 5: Who is Edith to you? In your family?

349
00:17:40,680 --> 00:17:41,120
Speaker 3: Grandmother?

350
00:17:41,240 --> 00:17:45,280
Speaker 5: She's your grandmother. When I was doing the research before

351
00:17:45,280 --> 00:17:49,000
Speaker 5: you came in, I found this part of Ella Bacha

352
00:17:49,119 --> 00:17:53,560
Speaker 5: story really fascinating. She came over to Australia in nineteen

353
00:17:53,680 --> 00:17:57,439
Speaker 5: fifty four and she brought the company, or she started

354
00:17:57,440 --> 00:18:00,760
Speaker 5: the company here in Australia fifty four. What was that

355
00:18:01,119 --> 00:18:05,040
Speaker 5: like for a woman of the time to do that?

356
00:18:05,080 --> 00:18:06,639
Speaker 5: Because I can imagine it would have taken a lot

357
00:18:06,640 --> 00:18:09,240
Speaker 5: of courage, courage for her to do that, because it

358
00:18:09,280 --> 00:18:12,920
Speaker 5: is unheard of to hear of any woman back then

359
00:18:13,200 --> 00:18:17,080
Speaker 5: owning a business or really take in charge of her life. Yeah,

360
00:18:17,119 --> 00:18:18,520
Speaker 5: can you tell us a bit about that?

361
00:18:18,800 --> 00:18:24,840
Speaker 4: Sure, So Edith, so Ella is a chemist or a formulator,

362
00:18:24,840 --> 00:18:29,640
Speaker 4: whereas Edith was a beauty therapist. So Edith her passion

363
00:18:29,960 --> 00:18:33,800
Speaker 4: was all about skin and the cell of the skin.

364
00:18:34,400 --> 00:18:37,440
Speaker 4: And again, I think the more I learn about these

365
00:18:37,640 --> 00:18:42,119
Speaker 4: amazing women, Edith and Ella was they were just passionate.

366
00:18:42,160 --> 00:18:46,360
Speaker 4: They didn't sit down and write a business plan or anything.

367
00:18:47,560 --> 00:18:50,040
Speaker 4: And they were born at a time when, yeah, it

368
00:18:50,080 --> 00:18:53,760
Speaker 4: was really unique to be a woman and start anything,

369
00:18:53,800 --> 00:18:58,840
Speaker 4: I guess. And so Edith arrived in Australia in the

370
00:18:59,160 --> 00:19:03,400
Speaker 4: early nineteen four She was young, she couldn't speak English,

371
00:19:03,480 --> 00:19:06,560
Speaker 4: but she was She was a passionate, very creative person

372
00:19:07,240 --> 00:19:11,679
Speaker 4: and she, you know, I she just had she she

373
00:19:11,720 --> 00:19:16,760
Speaker 4: believed in something, and so she she walked into David Jones.

374
00:19:17,200 --> 00:19:20,280
Speaker 4: And it was at a time when Ella had just

375
00:19:20,400 --> 00:19:25,120
Speaker 4: invented the first cold wax called my my Appeal. And

376
00:19:25,800 --> 00:19:29,920
Speaker 4: I'm digressing a bit, but Ella was married to one

377
00:19:29,920 --> 00:19:35,080
Speaker 4: of the world's most famous art collectors. So she traveled

378
00:19:35,119 --> 00:19:39,040
Speaker 4: a lot, and because she was an inventor, she went

379
00:19:39,080 --> 00:19:42,640
Speaker 4: to Egypt and she observed the women removing the hair

380
00:19:42,800 --> 00:19:46,720
Speaker 4: on their bodies with cotton, and so that is when

381
00:19:47,280 --> 00:19:50,560
Speaker 4: when she invented my Appeal wax, which is the world's

382
00:19:50,560 --> 00:19:51,520
Speaker 4: first cold wax.

383
00:19:52,119 --> 00:19:53,080
Speaker 3: So going to.

384
00:19:54,800 --> 00:19:58,720
Speaker 4: Edith's story, she had this my Appeal cold wax, first

385
00:19:58,800 --> 00:20:03,360
Speaker 4: wax ever, and walked into David Jones, which was one

386
00:20:03,400 --> 00:20:06,520
Speaker 4: of the department stores in Australia at the time, and

387
00:20:06,640 --> 00:20:10,240
Speaker 4: she hiked up her skirt and she just demonstrated the wax.

388
00:20:10,320 --> 00:20:14,200
Speaker 4: And that was nineteen fifty four and the buyer was like, wow,

389
00:20:14,240 --> 00:20:16,560
Speaker 4: I've never seen anything like this in Australia before.

390
00:20:16,600 --> 00:20:18,639
Speaker 2: And it's a cold wax that you apply.

391
00:20:19,359 --> 00:20:20,800
Speaker 3: It was a cold wax cold.

392
00:20:20,960 --> 00:20:24,280
Speaker 4: Yeah. But remember we're talking about the nineteen fifties and

393
00:20:24,480 --> 00:20:29,159
Speaker 4: you know, Edith, my grandmother. She used to say to me,

394
00:20:29,240 --> 00:20:32,480
Speaker 4: Australian women don't know how to care about their skin.

395
00:20:33,080 --> 00:20:37,800
Speaker 4: They spend all their money on steak and three vege

396
00:20:37,800 --> 00:20:41,840
Speaker 4: and vasoline, so they'd never been educated about skin care.

397
00:20:42,359 --> 00:20:45,600
Speaker 4: And you know, when my grandmother arrived, like it was

398
00:20:45,640 --> 00:20:50,239
Speaker 4: a very European thing skincare and carry make skin. And

399
00:20:50,280 --> 00:20:53,400
Speaker 4: so when she arrived, the first thing she noticed obviously

400
00:20:53,560 --> 00:20:57,800
Speaker 4: was the harsh Australian sun and the damage on the

401
00:20:58,000 --> 00:21:03,320
Speaker 4: Australian skin. So I guess that passion and for the skin,

402
00:21:03,440 --> 00:21:07,000
Speaker 4: for the industry, and the relationship we had with Ella,

403
00:21:07,720 --> 00:21:09,760
Speaker 4: it gave her the belief. I mean, I don't think

404
00:21:10,000 --> 00:21:16,040
Speaker 4: she was uber confident as a person. She just really

405
00:21:16,080 --> 00:21:16,879
Speaker 4: believed in something.

406
00:21:17,520 --> 00:21:20,000
Speaker 5: I love it, I know, I just when I when

407
00:21:20,040 --> 00:21:24,760
Speaker 5: reading about that part of history, it just really stuck

408
00:21:24,800 --> 00:21:28,320
Speaker 5: out to me because, like I would say that she

409
00:21:28,520 --> 00:21:33,320
Speaker 5: is one of the what's the word. It's not pave makers,

410
00:21:33,359 --> 00:21:36,000
Speaker 5: is it. She's someone who would have paved the way

411
00:21:36,040 --> 00:21:38,280
Speaker 5: for women early on when it comes to beauty.

412
00:21:38,320 --> 00:21:44,040
Speaker 4: And I'll tell your story about this, Yeah, tell us

413
00:21:44,080 --> 00:21:50,439
Speaker 4: your story. So I agree like Edith started the you

414
00:21:50,480 --> 00:21:52,840
Speaker 4: know very much, was a founder of the beauty therapy

415
00:21:52,880 --> 00:21:55,680
Speaker 4: industry in Australia. There wasn't Salon's. Women didn't know how

416
00:21:55,720 --> 00:21:59,760
Speaker 4: to care for their skin. She absolutely was a trailblazer.

417
00:21:59,840 --> 00:22:00,920
Speaker 4: They both were.

418
00:22:02,560 --> 00:22:06,520
Speaker 2: Trailblazer and pavemaker. Yeah, paver.

419
00:22:07,080 --> 00:22:10,600
Speaker 4: So if you fast, if you fast forward to twenty

420
00:22:10,880 --> 00:22:14,879
Speaker 4: twenty five. We've got this wonderful lady who works for

421
00:22:14,960 --> 00:22:18,359
Speaker 4: us in David Jones in Ringamol. Actually her name is Doris,

422
00:22:18,800 --> 00:22:21,120
Speaker 4: and she was one of my grandma's first students and

423
00:22:21,200 --> 00:22:26,280
Speaker 4: she she is, yeah, I think ninety seven now and

424
00:22:26,320 --> 00:22:27,959
Speaker 4: she still she still works.

425
00:22:28,200 --> 00:22:30,520
Speaker 2: She's still in David Jones, still in David Jones.

426
00:22:30,560 --> 00:22:33,199
Speaker 3: That's amazing working for us in David Jones. We love Doris.

427
00:22:33,640 --> 00:22:34,639
Speaker 2: Shout out to Doris.

428
00:22:34,720 --> 00:22:38,360
Speaker 4: Yeah, everyone, everyone, She's amazing. But I think I think

429
00:22:38,400 --> 00:22:40,880
Speaker 4: the important thing here, I mean not to take Doris

430
00:22:40,960 --> 00:22:44,160
Speaker 4: is incredible and she's an icon. But what my grandmother

431
00:22:44,240 --> 00:22:47,679
Speaker 4: gave to Doris and many women at the time was

432
00:22:47,960 --> 00:22:51,080
Speaker 4: the option of them having a career and earning their

433
00:22:51,119 --> 00:22:51,679
Speaker 4: own money.

434
00:22:51,760 --> 00:22:52,639
Speaker 3: So Doris was.

435
00:22:52,640 --> 00:22:56,760
Speaker 4: A country was a country woman. She had six children,

436
00:22:57,000 --> 00:23:00,760
Speaker 4: and she had no way of earning her own money. Her,

437
00:23:01,240 --> 00:23:03,400
Speaker 4: you know, she broke up with her husband. Her husband

438
00:23:03,400 --> 00:23:06,320
Speaker 4: was a rat bag, and so this, you know, this

439
00:23:06,440 --> 00:23:11,840
Speaker 4: gave her a livelihood and a way to survive. And

440
00:23:11,880 --> 00:23:14,680
Speaker 4: that's what the beauty industry has done for so many women.

441
00:23:15,119 --> 00:23:20,160
Speaker 4: And that's what my grandmother did, educating so many women

442
00:23:20,280 --> 00:23:23,560
Speaker 4: on this industry. And I guess, you know, if you

443
00:23:23,640 --> 00:23:27,040
Speaker 4: go from nineteen fifty four cementing the relationship in David

444
00:23:27,119 --> 00:23:31,560
Speaker 4: Jones to nineteen sixty three when ow when the Yellabashet

445
00:23:32,080 --> 00:23:37,199
Speaker 4: College or Academy opened again. That was not through sitting

446
00:23:37,240 --> 00:23:40,840
Speaker 4: down and writing a thirty page business plan. It was

447
00:23:40,880 --> 00:23:44,560
Speaker 4: because the demand from women to learn about the industry

448
00:23:44,560 --> 00:23:47,200
Speaker 4: and their skin was there. So my grandmother just kept going.

449
00:23:48,200 --> 00:23:48,800
Speaker 5: It was passion.

450
00:23:48,920 --> 00:23:49,560
Speaker 3: It was passion.

451
00:23:49,640 --> 00:23:53,320
Speaker 5: Yeah, it was passion. It's incredible, It's yeah, it's passion.

452
00:23:57,720 --> 00:24:02,560
Speaker 1: Speaking about retail and David John owned and obviously all

453
00:24:02,600 --> 00:24:06,240
Speaker 1: of your salons, how have you managed? And I have

454
00:24:06,320 --> 00:24:08,119
Speaker 1: five retail stores myself, and I've had a lot of

455
00:24:08,119 --> 00:24:10,680
Speaker 1: people say to me over the years as I've opened

456
00:24:10,680 --> 00:24:13,280
Speaker 1: my stores, like, oh, you know, retail is dead because

457
00:24:13,600 --> 00:24:16,679
Speaker 1: you know, online is everything. What are your thoughts when

458
00:24:16,720 --> 00:24:18,639
Speaker 1: people say things like that, given that you do have

459
00:24:18,640 --> 00:24:21,320
Speaker 1: a hundred salons and you're in David Jones and the

460
00:24:21,480 --> 00:24:22,960
Speaker 1: likes of retailers.

461
00:24:23,920 --> 00:24:26,480
Speaker 4: I think I think it comes back to knowing your customer.

462
00:24:27,840 --> 00:24:31,879
Speaker 4: And I think, you know, I think we all thought

463
00:24:32,119 --> 00:24:35,040
Speaker 4: at one point, you know, bricks and mortar retail was

464
00:24:35,080 --> 00:24:37,200
Speaker 4: going to be dead, not so much for our business

465
00:24:37,280 --> 00:24:38,640
Speaker 4: because it's a service business.

466
00:24:38,880 --> 00:24:42,680
Speaker 3: So in many ways, you know, it's at the.

467
00:24:42,600 --> 00:24:47,320
Speaker 4: Moment it's you know, it's it's protected from You can't

468
00:24:47,640 --> 00:24:50,120
Speaker 4: get a service online, certainly book one.

469
00:24:50,480 --> 00:24:51,280
Speaker 3: You can't get one.

470
00:24:51,320 --> 00:24:52,960
Speaker 1: Who knows one day there might be like an AI

471
00:24:53,600 --> 00:24:56,040
Speaker 1: that will come through and do it on our homes.

472
00:24:56,680 --> 00:24:58,199
Speaker 1: But I won't say that because I don't want that

473
00:24:58,200 --> 00:24:59,439
Speaker 1: to happen to you.

474
00:25:01,640 --> 00:25:03,760
Speaker 4: So if we come back to the moment, you know,

475
00:25:04,080 --> 00:25:08,320
Speaker 4: it's it's definitely there's a role for both. I really

476
00:25:08,320 --> 00:25:13,040
Speaker 4: believe that, and you know there's there's so but you

477
00:25:13,119 --> 00:25:15,760
Speaker 4: have to do it well. You have to do the

478
00:25:15,880 --> 00:25:19,399
Speaker 4: in you know, their bricks and water experiential retail really well.

479
00:25:20,359 --> 00:25:22,160
Speaker 3: Otherwise people won't come back because.

480
00:25:21,920 --> 00:25:25,240
Speaker 4: There is so much choice, and you know can in

481
00:25:25,280 --> 00:25:30,159
Speaker 4: the beauty industry, it's exconvenience and repeat purchase.

482
00:25:31,400 --> 00:25:35,280
Speaker 3: Online. It's people don't discover things online so much.

483
00:25:35,760 --> 00:25:39,200
Speaker 4: They still love to go in store to learn about

484
00:25:39,720 --> 00:25:44,080
Speaker 4: their skin and your product obviously experience the treatment. So

485
00:25:44,119 --> 00:25:46,440
Speaker 4: I just think the customer journey is the opposite way

486
00:25:46,480 --> 00:25:49,320
Speaker 4: around on and offline.

487
00:25:49,359 --> 00:25:51,959
Speaker 1: I also think as well, with how much you know

488
00:25:52,119 --> 00:25:55,719
Speaker 1: the world has become online with e commerce and online shopping,

489
00:25:55,760 --> 00:25:58,480
Speaker 1: and getting something the next day and there's no human interaction.

490
00:25:58,600 --> 00:26:02,240
Speaker 1: I also believe that at some point, or maybe even now,

491
00:26:02,440 --> 00:26:05,879
Speaker 1: you know, people are maybe wanting to pivot and go

492
00:26:05,960 --> 00:26:08,920
Speaker 1: back to more of those in person experiences and actually,

493
00:26:09,200 --> 00:26:11,520
Speaker 1: like you said, going and having an experience and a

494
00:26:11,640 --> 00:26:14,480
Speaker 1: journey within a store or a shop rather than just

495
00:26:14,480 --> 00:26:16,720
Speaker 1: clicking a button and having it delivered to their front door.

496
00:26:16,920 --> 00:26:18,920
Speaker 4: Yeah. I think it depends on what it is really.

497
00:26:19,160 --> 00:26:22,320
Speaker 4: I mean, you know, I'm a big advocate for you know,

498
00:26:22,320 --> 00:26:24,560
Speaker 4: I've got no time for convenience and things you can

499
00:26:24,560 --> 00:26:28,160
Speaker 4: get online really quickly, bring it on. Yeah, but when

500
00:26:28,160 --> 00:26:32,560
Speaker 4: it comes to having a consultation about your skin, having

501
00:26:32,640 --> 00:26:37,080
Speaker 4: an experience, having an hour by yourself on the you know,

502
00:26:37,160 --> 00:26:39,120
Speaker 4: facial bed, there is nothing like it.

503
00:26:39,160 --> 00:26:41,359
Speaker 1: There's nothing better. Every time I'm going to get a

504
00:26:41,359 --> 00:26:43,160
Speaker 1: facial I'm like, I need to do this all the time.

505
00:26:43,480 --> 00:26:45,240
Speaker 1: But I think our self care is something we just

506
00:26:45,240 --> 00:26:47,280
Speaker 1: put at the back of the priority list.

507
00:26:47,400 --> 00:26:48,720
Speaker 2: When you do go and get one, you're like, I

508
00:26:48,720 --> 00:26:50,880
Speaker 2: need to do this once every three months to treat

509
00:26:50,920 --> 00:26:51,840
Speaker 2: myself totally.

510
00:26:51,880 --> 00:26:55,000
Speaker 4: So I think, you know, in this fast pace, online,

511
00:26:55,080 --> 00:26:58,199
Speaker 4: transactional world, we're still humans and it has to be.

512
00:26:58,520 --> 00:27:01,960
Speaker 4: It's balanced out with wellness and you know that physical

513
00:27:02,080 --> 00:27:06,120
Speaker 4: touch and that intimacy that is created, you know when

514
00:27:06,119 --> 00:27:08,320
Speaker 4: you when you lie on the facial facial bed.

515
00:27:08,520 --> 00:27:11,560
Speaker 2: Absolutely, I need to come to La adreamca Is they

516
00:27:11,600 --> 00:27:12,520
Speaker 2: want in Newcastle?

517
00:27:12,840 --> 00:27:13,840
Speaker 4: Yes? Is there? Yes?

518
00:27:14,480 --> 00:27:15,240
Speaker 2: I don't get out.

519
00:27:15,160 --> 00:27:20,639
Speaker 3: Much in Childstown. Child shout out to La Charles. They

520
00:27:20,640 --> 00:27:22,200
Speaker 3: would love to have you please.

521
00:27:23,119 --> 00:27:24,560
Speaker 2: I didn't even go to the shops these days.

522
00:27:24,560 --> 00:27:26,520
Speaker 4: I just go to work and whole organize that you

523
00:27:26,560 --> 00:27:28,199
Speaker 4: will absolutely go.

524
00:27:29,920 --> 00:27:33,800
Speaker 1: Lives right near Charlestown Square and she is there all

525
00:27:33,880 --> 00:27:36,720
Speaker 1: the time, so she probably knows where it is, and

526
00:27:36,760 --> 00:27:39,160
Speaker 1: everyone that works at probably she would.

527
00:27:39,240 --> 00:27:42,040
Speaker 4: And and I think this is the really beautiful thing

528
00:27:42,080 --> 00:27:46,560
Speaker 4: about this business is you know so often people come

529
00:27:46,600 --> 00:27:52,399
Speaker 4: in and even you know, more mature elderly women and

530
00:27:52,440 --> 00:27:54,600
Speaker 4: they're like, I have no one, no one's even put

531
00:27:54,640 --> 00:27:58,280
Speaker 4: their hands on me for years, and you've just absolutely

532
00:27:58,359 --> 00:28:02,200
Speaker 4: given me the biggest gift of you know, having that

533
00:28:02,200 --> 00:28:05,400
Speaker 4: that facial and that human touch. And it's it's so important.

534
00:28:05,680 --> 00:28:07,719
Speaker 1: I couldn't agree more. Yeah, look at us all we're

535
00:28:07,720 --> 00:28:08,920
Speaker 1: going to be all running to Alabash.

536
00:28:09,080 --> 00:28:09,600
Speaker 3: Exactly.

537
00:28:09,680 --> 00:28:12,399
Speaker 2: Everyone listening must go to labachet and get a facial.

538
00:28:12,480 --> 00:28:15,119
Speaker 1: Is there like a treatment that you recommend or like

539
00:28:15,160 --> 00:28:17,520
Speaker 1: the most popular one or so if.

540
00:28:17,480 --> 00:28:19,919
Speaker 4: We're true to the brand, you've got to it depends

541
00:28:20,000 --> 00:28:23,080
Speaker 4: on your skin what's going on. So it depends on

542
00:28:23,440 --> 00:28:26,080
Speaker 4: your skin condition and that's what you'll find out. And

543
00:28:26,080 --> 00:28:30,160
Speaker 4: that's that's where I can absolutely guarantee you will learn

544
00:28:30,240 --> 00:28:33,639
Speaker 4: something about your skin you didn't know before. What do

545
00:28:33,680 --> 00:28:37,800
Speaker 4: you visit Alabache Charles Town, I'll see one about wonderful

546
00:28:37,840 --> 00:28:40,000
Speaker 4: therapists and they will they will teach you about your

547
00:28:40,040 --> 00:28:43,320
Speaker 4: skin and then then they will design and personalize the

548
00:28:43,360 --> 00:28:47,000
Speaker 4: treatment and also your your home care as well around

549
00:28:47,160 --> 00:28:47,600
Speaker 4: your skin.

550
00:28:48,200 --> 00:28:50,040
Speaker 2: Sounds beautiful. Yeah, sign me up.

551
00:28:50,280 --> 00:28:54,240
Speaker 1: Yeah, peop are to end every big business episode, we

552
00:28:54,520 --> 00:28:56,720
Speaker 1: always end with a tip of the week. This can

553
00:28:56,760 --> 00:29:01,120
Speaker 1: be a business tip, career life, self care, anything in between.

554
00:29:01,520 --> 00:29:03,080
Speaker 2: Do you have a tip of the week for us?

555
00:29:04,040 --> 00:29:05,920
Speaker 4: This was a really hard question because I could sit

556
00:29:05,960 --> 00:29:08,240
Speaker 4: here and talk about this forever. But so I mean

557
00:29:08,360 --> 00:29:11,520
Speaker 4: only because I've been given so much, so many great

558
00:29:11,520 --> 00:29:16,040
Speaker 4: tips over my over my career, and I think you know,

559
00:29:16,080 --> 00:29:21,040
Speaker 4: one of the things for people starting out, particularly entrepreneurs

560
00:29:21,080 --> 00:29:25,200
Speaker 4: by themselves, are I wish I had learned this earlier

561
00:29:25,200 --> 00:29:28,520
Speaker 4: on that it's it's not a solo journey. There are

562
00:29:28,640 --> 00:29:34,959
Speaker 4: so many wonderful people out there, so many wonderful networks online, offline, whatever,

563
00:29:35,160 --> 00:29:39,520
Speaker 4: whatever you know is convenient for you, but just hook into,

564
00:29:39,760 --> 00:29:42,400
Speaker 4: hook into different people, because you'll learn so much along

565
00:29:42,400 --> 00:29:44,840
Speaker 4: the way, and you'll learn so much along the way

566
00:29:44,840 --> 00:29:49,000
Speaker 4: about yourself. And and I think the biggest, you know,

567
00:29:49,040 --> 00:29:52,880
Speaker 4: the biggest business tool you'll ever have is you gut.

568
00:29:53,480 --> 00:29:56,200
Speaker 4: And you know you probably know this.

569
00:29:56,440 --> 00:29:58,560
Speaker 1: It's you know, when you're having when you've got that

570
00:29:58,600 --> 00:30:01,680
Speaker 1: little feeling, a d sense, even if it feels crazy, and.

571
00:30:01,600 --> 00:30:04,080
Speaker 2: You're like, why am I thinking this exactly, it's probably right.

572
00:30:04,240 --> 00:30:06,400
Speaker 4: It's right, It's absolutely right.

573
00:30:06,560 --> 00:30:09,160
Speaker 3: So anyway, thank you so much for having.

574
00:30:08,960 --> 00:30:10,920
Speaker 2: Me, Thank you for coming on the podcast.

575
00:30:11,120 --> 00:30:15,040
Speaker 1: It's been amazing and so cool to hear more about

576
00:30:15,080 --> 00:30:17,280
Speaker 1: the history of La Baschet, because yeah, when I think

577
00:30:17,320 --> 00:30:19,840
Speaker 1: of Alabashe, I feel like everyone knows that name, because

578
00:30:19,840 --> 00:30:20,320
Speaker 1: it's just.

579
00:30:20,280 --> 00:30:22,120
Speaker 3: Like everyone's got an Alabachet story.

580
00:30:22,120 --> 00:30:25,120
Speaker 4: As we say, yeah, we're just sitting in the reception, actually, yeah,

581
00:30:25,240 --> 00:30:29,040
Speaker 4: listening to one of your one of your guests colleagues,

582
00:30:29,080 --> 00:30:31,400
Speaker 4: and she was telling us about her Alabache story.

583
00:30:31,480 --> 00:30:34,040
Speaker 1: There you go, So I need to come to Charlestown

584
00:30:34,040 --> 00:30:36,720
Speaker 1: to make my labach story. You know, that's actually a

585
00:30:36,760 --> 00:30:40,440
Speaker 1: really good campaign right there, your La Bachet story. And

586
00:30:40,480 --> 00:30:44,280
Speaker 1: you could do a whole social campaign in story, love story, story,

587
00:30:44,360 --> 00:30:46,640
Speaker 1: all different generations, and you could do a whole thing

588
00:30:46,680 --> 00:30:48,800
Speaker 1: where people bring in their nuns and they tell their

589
00:30:48,920 --> 00:30:50,640
Speaker 1: story of you know, their.

590
00:30:50,520 --> 00:30:51,600
Speaker 2: Experience with Alabache.

591
00:30:51,960 --> 00:30:54,959
Speaker 1: If your marketing team is listening to write this down, yeah, oh,

592
00:30:55,000 --> 00:30:58,360
Speaker 1: she's in the room right now, down your Labachet story.

593
00:30:58,600 --> 00:31:01,000
Speaker 2: That is a campaign right there. That's my tip of

594
00:31:01,000 --> 00:31:03,320
Speaker 2: the We know you're absolutely.

595
00:31:02,800 --> 00:31:07,000
Speaker 4: Right because it's all like your skin story is so personal,

596
00:31:07,080 --> 00:31:08,800
Speaker 4: right and we've all got a skin story.

597
00:31:08,920 --> 00:31:09,080
Speaker 2: Yep.

598
00:31:09,480 --> 00:31:13,400
Speaker 4: And I guess the conversation that you know, I love

599
00:31:13,480 --> 00:31:14,080
Speaker 4: being able.

600
00:31:13,880 --> 00:31:18,440
Speaker 3: To have is that it's it's to embrace.

601
00:31:18,080 --> 00:31:20,840
Speaker 4: Your unique skin story. There's so much pressure, particularly for

602
00:31:20,880 --> 00:31:24,400
Speaker 4: young girls and guys as well, Yeah, to conform, to

603
00:31:24,480 --> 00:31:28,200
Speaker 4: get you know, the fast food of beauty, the instant fixes.

604
00:31:28,120 --> 00:31:31,360
Speaker 2: All the surgeries and all the right yeah.

605
00:31:31,600 --> 00:31:33,960
Speaker 4: Yeah, and you know, we kind of flip it on

606
00:31:34,000 --> 00:31:37,520
Speaker 4: its head and we stand for something complete opposite to

607
00:31:38,120 --> 00:31:41,920
Speaker 4: those instant fixes and and learn how to get the

608
00:31:41,960 --> 00:31:44,240
Speaker 4: best best out of your skin story.

609
00:31:44,400 --> 00:31:46,719
Speaker 2: Yeah, that's a campaign that you're coming out with. If

610
00:31:46,720 --> 00:31:48,360
Speaker 2: it's is it already a campaign.

611
00:31:48,080 --> 00:31:51,080
Speaker 4: That you do we talk about skin stories? Yeah, okay, yeah,

612
00:31:51,160 --> 00:31:53,240
Speaker 4: but you're on the money absolutely.

613
00:31:52,840 --> 00:31:55,120
Speaker 2: Yeah, you're going to make it into a big thing, exactly.

614
00:31:55,520 --> 00:31:57,160
Speaker 4: Up. If you need we'll get you.

615
00:31:57,360 --> 00:31:59,440
Speaker 3: We'll get you making some content when you get into it.

616
00:31:59,480 --> 00:32:02,960
Speaker 1: When I come to do that, sure, Kiva, thank you

617
00:32:03,040 --> 00:32:06,680
Speaker 1: so much for coming on. And we always say at

618
00:32:06,680 --> 00:32:09,200
Speaker 1: the end as well, like where can everyone find Ella Bashet?

619
00:32:09,280 --> 00:32:12,120
Speaker 1: But you've already said you've got a hundred salons around

620
00:32:12,120 --> 00:32:13,800
Speaker 1: the country, and I was on your website as well

621
00:32:13,920 --> 00:32:17,280
Speaker 1: just while we've been talking, so like all of your

622
00:32:17,280 --> 00:32:19,280
Speaker 1: products are available on your website as well.

623
00:32:19,200 --> 00:32:20,280
Speaker 2: As well as David Jones.

624
00:32:20,320 --> 00:32:23,080
Speaker 4: Ye exactly, so you're everywhere, We're everywhere.

625
00:32:23,160 --> 00:32:23,840
Speaker 3: You'll find us.

626
00:32:24,520 --> 00:32:27,040
Speaker 4: Yeah, I love it awesome, Thanks, thank you so much,