1 00:00:03,740 --> 00:00:06,280 Sean Aylmer: Welcome to the Fear and Greed Daily Interview, I'm Sean 2 00:00:06,300 --> 00:00:09,860 Sean Aylmer: Aylmer. Every business knows that the customer is king and 3 00:00:09,860 --> 00:00:12,660 Sean Aylmer: in the digital age, that means the digital customer experience 4 00:00:12,660 --> 00:00:15,600 Sean Aylmer: is in sharp focus. There's been a surge in digital 5 00:00:15,600 --> 00:00:18,450 Sean Aylmer: consumers because of the pandemic. And for many of them, 6 00:00:18,470 --> 00:00:21,280 Sean Aylmer: the phone is their gateway to the internet. In fact, 7 00:00:21,540 --> 00:00:27,600 Sean Aylmer: Adobe's new 2022 Digital Trends Report says in 2021, a 8 00:00:27,600 --> 00:00:32,459 Sean Aylmer: hundred and thirty million new Asia Pacific mobile subscribers became first- time 9 00:00:32,500 --> 00:00:35,620 Sean Aylmer: internet users. The sharp upswing in the number of digital 10 00:00:35,620 --> 00:00:38,450 Sean Aylmer: consumers is putting Asia Pacific ahead of the rest of 11 00:00:38,450 --> 00:00:42,070 Sean Aylmer: the world. Scott Rigby is Adobe's Chief Technology Advisor for 12 00:00:42,070 --> 00:00:43,769 Sean Aylmer: Australia and New Zealand. Scott, welcome to Fear and Greed. 13 00:00:43,770 --> 00:00:43,870 Scott Rigby: Thank you very much. 14 00:00:45,820 --> 00:00:48,979 Sean Aylmer: Scott, anecdotally we knew a lot of people shifted their 15 00:00:48,979 --> 00:00:52,070 Sean Aylmer: lives online during the pandemic, but basically, now we know 16 00:00:52,070 --> 00:00:54,900 Sean Aylmer: how many shifted their lives, it's huge numbers. 17 00:00:55,360 --> 00:00:59,440 Scott Rigby: Yeah, absolutely significant numbers across the APAC region. And obviously, 18 00:00:59,440 --> 00:01:02,010 Scott Rigby: these are all net new customers that are coming online 19 00:01:02,010 --> 00:01:06,390 Scott Rigby: and businesses are having to really adapt to these new 20 00:01:06,390 --> 00:01:09,810 Scott Rigby: customers that are not necessarily digital natives and be able 21 00:01:09,810 --> 00:01:12,050 Scott Rigby: to bring new products and services online to be able 22 00:01:12,050 --> 00:01:13,220 Scott Rigby: to service those customers. 23 00:01:13,590 --> 00:01:17,140 Sean Aylmer: So are businesses ready for the change? Are they ready 24 00:01:17,140 --> 00:01:18,390 Sean Aylmer: for these new customers? 25 00:01:18,950 --> 00:01:23,010 Scott Rigby: Look, I think no doubt, obviously the pandemic has pulled 26 00:01:23,010 --> 00:01:25,810 Scott Rigby: the future forward and put pressure on businesses to be 27 00:01:25,810 --> 00:01:29,220 Scott Rigby: able to really double down and then focus on their investment 28 00:01:29,220 --> 00:01:33,530 Scott Rigby: around their digital capability. Now, for some brands that was 29 00:01:33,790 --> 00:01:37,050 Scott Rigby: pretty intuitive, they already made early investments, let's call them 30 00:01:37,050 --> 00:01:40,990 Scott Rigby: the leaders. And they already had that technology foundation in 31 00:01:40,990 --> 00:01:45,230 Scott Rigby: place to be able to adapt fairly rapidly to changes 32 00:01:45,230 --> 00:01:48,560 Scott Rigby: that we seen from macro environment around the pandemic. I 33 00:01:48,560 --> 00:01:51,780 Scott Rigby: think there's definitely a segment of businesses here that hadn't 34 00:01:51,780 --> 00:01:54,240 Scott Rigby: actually made those early investments and we call those laggards. 35 00:01:54,240 --> 00:01:58,760 Scott Rigby: So when we look at the digital trend data, 32% 36 00:01:58,760 --> 00:02:02,070 Scott Rigby: of businesses said that they were leaders, 60% were mainstream 37 00:02:02,330 --> 00:02:04,780 Scott Rigby: and eight said they were laggards. But when you actually 38 00:02:04,780 --> 00:02:07,130 Scott Rigby: unpack the data and you start to really ask some 39 00:02:07,130 --> 00:02:09,850 Scott Rigby: pointed questions, we start to see quite a dichotomy in 40 00:02:09,850 --> 00:02:12,730 Scott Rigby: respect of the maturity of businesses to be able to 41 00:02:12,730 --> 00:02:16,250 Scott Rigby: respond to customers. And for those net new customers, there 42 00:02:16,250 --> 00:02:19,530 Scott Rigby: is a large segment of brands that just were treading 43 00:02:19,530 --> 00:02:22,270 Scott Rigby: water for a large part of this pandemic by having 44 00:02:22,270 --> 00:02:27,560 Scott Rigby: to really upskill, invest, deploying new capability, all while trying 45 00:02:27,560 --> 00:02:30,760 Scott Rigby: to ensure that there is survivability within their business. 46 00:02:31,290 --> 00:02:33,480 Sean Aylmer: Okay. So what are the sorts of things that leaders 47 00:02:33,480 --> 00:02:37,250 Sean Aylmer: do if there's a business owner listening to this and 48 00:02:37,250 --> 00:02:39,850 Sean Aylmer: wondering how do I become a leader or at least 49 00:02:39,990 --> 00:02:41,710 Sean Aylmer: I'm a laggard, how do I get to that middle 50 00:02:41,710 --> 00:02:44,010 Sean Aylmer: stream area? What are the sorts of things they should 51 00:02:44,090 --> 00:02:44,450 Sean Aylmer: be doing? 52 00:02:45,310 --> 00:02:48,260 Scott Rigby: Yeah, it's a really good question because certainly, this is 53 00:02:48,470 --> 00:02:51,520 Scott Rigby: probably the most enduring piece of research around customer behavior 54 00:02:51,710 --> 00:02:54,150 Scott Rigby: that's around. I mean, we've been doing this for 11 55 00:02:54,150 --> 00:02:57,000 Scott Rigby: years now and we've been able to kind of benchmark 56 00:02:57,000 --> 00:03:00,980 Scott Rigby: the changes, particularly from the leaders versus the mainstream versus 57 00:03:00,980 --> 00:03:04,380 Scott Rigby: the laggards. And the really concerning factor here is the 58 00:03:04,380 --> 00:03:08,269 Scott Rigby: delta between leaders and mainstream, mainstream and the laggards is 59 00:03:08,270 --> 00:03:11,109 Scott Rigby: continuing to grow year on year. And so effectively those 60 00:03:11,110 --> 00:03:14,120 Scott Rigby: that made early investments are continuing to break away and 61 00:03:14,120 --> 00:03:17,850 Scott Rigby: getting better and better at their ability to execute around 62 00:03:17,850 --> 00:03:20,870 Scott Rigby: customer's experiences in the digital realm. What are some of 63 00:03:20,870 --> 00:03:23,139 Scott Rigby: the areas that they need to think about? Well, certainly 64 00:03:23,139 --> 00:03:27,350 Scott Rigby: they need to be making investments into technology. Technology is 65 00:03:27,350 --> 00:03:30,400 Scott Rigby: really helping enable businesses to be able to speak to 66 00:03:30,400 --> 00:03:34,990 Scott Rigby: customers through digital channels. And as you would expect over 67 00:03:34,990 --> 00:03:39,900 Scott Rigby: this period of time, there's been significant increases in technology investment around 68 00:03:39,900 --> 00:03:42,960 Scott Rigby: what we call CX. There are some other aspects though 69 00:03:42,960 --> 00:03:46,110 Scott Rigby: that have fallen by the wayside. So you could say, 70 00:03:46,330 --> 00:03:48,920 Scott Rigby: look, there were businesses that had made early investments and 71 00:03:48,920 --> 00:03:54,310 Scott Rigby: they had pretty rigorous foundation around their digital investments. Let's say, 72 00:03:54,310 --> 00:03:58,390 Scott Rigby: an example being their understanding of customer behavior. So why 73 00:03:58,390 --> 00:04:01,150 Scott Rigby: are customers coming to our us? Net new customers coming 74 00:04:01,150 --> 00:04:04,220 Scott Rigby: to us? What are some of those friction points that they're facing 75 00:04:04,850 --> 00:04:08,740 Scott Rigby: through their journey? What is driving loyalty and what's driving 76 00:04:08,740 --> 00:04:12,570 Scott Rigby: purchase intent? Well, through the last two years, what we 77 00:04:12,570 --> 00:04:16,300 Scott Rigby: have observed is that the implementation, so how you actually 78 00:04:16,300 --> 00:04:20,729 Scott Rigby: capture the data to understand this customer behavior, how businesses 79 00:04:20,730 --> 00:04:24,029 Scott Rigby: then respond to those customers has really fallen by the 80 00:04:24,029 --> 00:04:26,560 Scott Rigby: wayside. And so this is really an opportunity for a 81 00:04:26,560 --> 00:04:29,540 Scott Rigby: reset for, I would say pretty much everyone to really 82 00:04:29,540 --> 00:04:34,010 Scott Rigby: look at their digital foundation around how they execute customer 83 00:04:34,010 --> 00:04:37,980 Scott Rigby: experience to say, have we fully implemented our analytics to 84 00:04:37,980 --> 00:04:40,500 Scott Rigby: be able to understand every point of the customer journey? 85 00:04:40,720 --> 00:04:43,279 Scott Rigby: How are we capturing that data? How are we then 86 00:04:43,820 --> 00:04:46,330 Scott Rigby: turning that into insights and more importantly how are we 87 00:04:46,540 --> 00:04:49,099 Scott Rigby: turning that into actions and the business actually taking action 88 00:04:49,100 --> 00:04:51,560 Scott Rigby: from the data? There is no point in capturing the 89 00:04:51,560 --> 00:04:53,260 Scott Rigby: data and just reporting on it if you don't actually 90 00:04:53,260 --> 00:04:53,900 Scott Rigby: take action. 91 00:04:54,950 --> 00:04:56,710 Sean Aylmer: Okay. So a couple of things there, the first one, 92 00:04:57,070 --> 00:05:00,840 Sean Aylmer: until the pandemic at least and in my experience, inevitably, 93 00:05:01,060 --> 00:05:04,660 Sean Aylmer: you'd look at analytics and someone would say, " Oh, the 94 00:05:04,660 --> 00:05:07,710 Sean Aylmer: tagging is not right." Or, " We don't have data. We 95 00:05:07,710 --> 00:05:11,469 Sean Aylmer: didn't, we're not quite sure on that issue." Is that 96 00:05:11,470 --> 00:05:14,900 Sean Aylmer: improving? I mean there was always an excuse, particularly in 97 00:05:14,900 --> 00:05:18,550 Sean Aylmer: big businesses about why they couldn't capture the data. Is 98 00:05:18,550 --> 00:05:21,630 Sean Aylmer: that improving? So that, I mean, I'm sure part of that was 99 00:05:22,060 --> 00:05:25,710 Sean Aylmer: pains as well, that you can actually get more accurate 100 00:05:25,710 --> 00:05:28,960 Sean Aylmer: data that is usable. So you can take the data, 101 00:05:29,089 --> 00:05:30,730 Sean Aylmer: look at it and actually take an action as a 102 00:05:30,730 --> 00:05:32,530 Sean Aylmer: result of it. Has that improved? 103 00:05:32,690 --> 00:05:36,240 Scott Rigby: I think overall it probably has improved, but I think 104 00:05:36,310 --> 00:05:38,869 Scott Rigby: to some degree we'd be moving at speed for a 105 00:05:38,870 --> 00:05:41,550 Scott Rigby: lot of businesses through the last two years. Some of those 106 00:05:41,550 --> 00:05:44,010 Scott Rigby: best practices and kind of the rigor that we might have 107 00:05:44,010 --> 00:05:48,440 Scott Rigby: put to analytics hasn't necessarily been there. It's about, let's 108 00:05:48,440 --> 00:05:51,350 Scott Rigby: make sure that we can service the customer and analytics 109 00:05:51,350 --> 00:05:54,220 Scott Rigby: in some cases has been parked to ensure that we 110 00:05:54,220 --> 00:05:56,360 Scott Rigby: get that service out the door as quickly as possible. 111 00:05:56,570 --> 00:05:59,860 Scott Rigby: Analytics and insight and obviously with the fluid customer behavior 112 00:05:59,860 --> 00:06:02,660 Scott Rigby: is one critical pain point that we saw from the 113 00:06:02,660 --> 00:06:05,180 Scott Rigby: trend data. I think there's definitely other areas that we 114 00:06:05,180 --> 00:06:07,839 Scott Rigby: can prove on our ability, particularly as A and Z 115 00:06:07,960 --> 00:06:12,640 Scott Rigby: businesses, we're not necessarily as diverse. We're not as innovative 116 00:06:12,640 --> 00:06:16,830 Scott Rigby: as we should be. We're not necessarily, our communication across 117 00:06:17,290 --> 00:06:21,279 Scott Rigby: our organization, IT to marketing to sales to product, et 118 00:06:21,279 --> 00:06:23,990 Scott Rigby: cetera, isn't as fluid as it should be. We're not 119 00:06:23,990 --> 00:06:28,620 Scott Rigby: necessarily as embracing of say remote as we are seeing 120 00:06:28,620 --> 00:06:30,700 Scott Rigby: in some other parts of the world, that means that 121 00:06:30,700 --> 00:06:33,930 Scott Rigby: we're competing on a global scale for talent here. That 122 00:06:33,930 --> 00:06:36,640 Scott Rigby: means that we're falling behind. So all of that, there 123 00:06:36,640 --> 00:06:38,050 Scott Rigby: are a number of are areas that came up here. 124 00:06:38,050 --> 00:06:40,719 Scott Rigby: I think really this is the opportunity for a reset, 125 00:06:40,720 --> 00:06:44,130 Scott Rigby: for a lot of businesses. We made it somewhat through 126 00:06:44,130 --> 00:06:46,510 Scott Rigby: the pandemic, at least at this point in time it 127 00:06:46,510 --> 00:06:48,410 Scott Rigby: looks like we're coming out the other end of it. 128 00:06:48,720 --> 00:06:52,750 Scott Rigby: But take this opportunity now to really do a top- 129 00:06:52,750 --> 00:06:57,680 Scott Rigby: down and bottom- up approach to your CX implementations, the 130 00:06:57,680 --> 00:07:01,440 Scott Rigby: way your organization operates to be able to then go through the next 131 00:07:01,440 --> 00:07:04,810 Scott Rigby: pace of change that's going to be coming possibly not too far down 132 00:07:04,810 --> 00:07:05,800 Scott Rigby: the line. 133 00:07:06,529 --> 00:07:07,330 Sean Aylmer: The other point I was going to make, you talk about CX 134 00:07:08,070 --> 00:07:12,570 Sean Aylmer: customer experience, it's actually not rocket science. It may be 135 00:07:12,570 --> 00:07:15,410 Sean Aylmer: rocket science to me because I'm not a coder, right? 136 00:07:15,410 --> 00:07:18,360 Sean Aylmer: But it's actually not rocket science, it's about investing money 137 00:07:18,630 --> 00:07:21,910 Sean Aylmer: with good providers to actually get you to the point. 138 00:07:21,910 --> 00:07:23,880 Sean Aylmer: You don't actually need to be in front of the 139 00:07:23,880 --> 00:07:25,560 Sean Aylmer: curve, you just got to be on the curve. Is 140 00:07:25,560 --> 00:07:26,030 Sean Aylmer: that fair to say? 141 00:07:26,510 --> 00:07:29,910 Scott Rigby: Yeah, absolutely. I think look definitely technology has helped resolved some of the challenges 142 00:07:30,500 --> 00:07:33,290 Scott Rigby: that we might have had a decade ago around customer 143 00:07:33,290 --> 00:07:36,280 Scott Rigby: experience, particularly with, you talked about analytic tag deployment, et 144 00:07:36,280 --> 00:07:39,730 Scott Rigby: cetera. There's a lot more automation happening behind the scenes now. 145 00:07:39,730 --> 00:07:42,550 Scott Rigby: We're using a lot more artificial intelligence to be able 146 00:07:42,550 --> 00:07:44,739 Scott Rigby: to work out what's the right proposition to put in 147 00:07:44,740 --> 00:07:49,110 Scott Rigby: front of customers. So we definitely progressed. There's also changing 148 00:07:49,110 --> 00:07:52,200 Scott Rigby: mentality. Ten years ago in A and Z, there was 149 00:07:52,200 --> 00:07:55,840 Scott Rigby: this idea of having a multitude of different technologies each with 150 00:07:55,840 --> 00:07:58,710 Scott Rigby: their best capability in that particular niche that we needed for 151 00:07:58,710 --> 00:08:01,830 Scott Rigby: around customer behavior. And one of the pain points we 152 00:08:01,830 --> 00:08:05,030 Scott Rigby: saw coming out of this research was really that 50% 153 00:08:05,030 --> 00:08:08,130 Scott Rigby: of A and Z businesses, the biggest challenge they're facing 154 00:08:08,130 --> 00:08:11,260 Scott Rigby: is integration of technology. And so there is the shift 155 00:08:11,260 --> 00:08:15,240 Scott Rigby: now towards being able to move towards a singular integrated 156 00:08:15,240 --> 00:08:17,810 Scott Rigby: platform. And that's where, you talked about, well, how do 157 00:08:17,810 --> 00:08:20,910 Scott Rigby: I leapfrog from being a laggard to a leader? Well, we've seen 158 00:08:20,940 --> 00:08:23,450 Scott Rigby: Asia do that, right? So Asia saw that there were 159 00:08:23,450 --> 00:08:27,910 Scott Rigby: these challenges associated with having multitude of technology providers and 160 00:08:28,130 --> 00:08:32,500 Scott Rigby: have made more investments into a single integrated technology platform so 161 00:08:32,500 --> 00:08:36,040 Scott Rigby: that they can spend more time delivering better experiences to customers 162 00:08:36,040 --> 00:08:39,240 Scott Rigby: rather than trying to hold the technology together in the background. 163 00:08:39,990 --> 00:08:41,650 Sean Aylmer: Stay with me, Scott. We'll be back in a minute. 164 00:08:46,910 --> 00:08:49,580 Sean Aylmer: My guest this morning is Scott Rigby, Adobe's Chief Technology 165 00:08:49,580 --> 00:08:53,689 Sean Aylmer: Advisor for Australia and New Zealand. Mobile- first, it's something 166 00:08:53,690 --> 00:08:56,709 Sean Aylmer: that in media land, so in my world, about five 167 00:08:56,710 --> 00:08:59,219 Sean Aylmer: years ago, we all realized that actually, mobiles were going 168 00:08:59,220 --> 00:09:02,679 Sean Aylmer: to be much more important than laptops for consuming news. 169 00:09:03,140 --> 00:09:08,700 Sean Aylmer: Where's that up to? I mean, certainly, is that shift away from desktops and laptops still going 170 00:09:08,700 --> 00:09:11,660 Sean Aylmer: on? Is the smartphone really going to be the be- 171 00:09:11,660 --> 00:09:14,500 Sean Aylmer: all and end- all in another decade? What's your take 172 00:09:14,500 --> 00:09:14,830 Sean Aylmer: on that? 173 00:09:15,150 --> 00:09:17,540 Scott Rigby: No, certainly we've seen, you alluded to this at the 174 00:09:17,540 --> 00:09:20,420 Scott Rigby: start, which is obviously this mobile- first kind of cohort 175 00:09:20,420 --> 00:09:24,559 Scott Rigby: that's coming through, particularly in the emerging markets. And there's 176 00:09:24,559 --> 00:09:27,890 Scott Rigby: no doubt within emerging markets that there is that continued 177 00:09:27,890 --> 00:09:31,940 Scott Rigby: shift towards that just based on accessibility, cost, et cetera. 178 00:09:32,380 --> 00:09:34,570 Scott Rigby: In some of the more mature markets like A and 179 00:09:34,570 --> 00:09:37,750 Scott Rigby: Z, look desktop still plays a role as part of 180 00:09:37,750 --> 00:09:40,600 Scott Rigby: the purchase cycle. I don't think any brand should really 181 00:09:40,600 --> 00:09:45,090 Scott Rigby: discount that. Although, more brands are obviously shifting towards, okay, we're 182 00:09:45,250 --> 00:09:48,580 Scott Rigby: going to deploy say this new service to mobile- first 183 00:09:48,790 --> 00:09:52,250 Scott Rigby: and desktop might come a short time later. That being 184 00:09:52,250 --> 00:09:56,270 Scott Rigby: said, we're continually being challenged with new channels and devices 185 00:09:56,270 --> 00:09:58,730 Scott Rigby: that we connect with customers on, and that's going to 186 00:09:58,730 --> 00:10:02,320 Scott Rigby: continue to proliferate. And it's going to become obviously more 187 00:10:02,320 --> 00:10:05,559 Scott Rigby: challenging for customers as we move into say the metaverse 188 00:10:05,559 --> 00:10:09,550 Scott Rigby: with augmented reality and virtual reality, et cetera. And the 189 00:10:09,550 --> 00:10:12,729 Scott Rigby: cost of these newer technologies drops, then it makes a 190 00:10:12,730 --> 00:10:17,130 Scott Rigby: much more accessible. Now from Adobe's perspective, it doesn't really 191 00:10:17,130 --> 00:10:19,870 Scott Rigby: matter. I mean, we can deliver the experience, the content, 192 00:10:20,040 --> 00:10:24,689 Scott Rigby: the interaction across any device. It's really about how quickly 193 00:10:24,690 --> 00:10:27,210 Scott Rigby: can businesses adapt to be able to deliver that into 194 00:10:27,210 --> 00:10:28,800 Scott Rigby: the new world and how much is that demand to 195 00:10:29,140 --> 00:10:31,579 Scott Rigby: be able to invest and meet that need. 196 00:10:32,520 --> 00:10:34,709 Sean Aylmer: Okay. So a case in point about 18 months ago, 197 00:10:35,000 --> 00:10:37,880 Sean Aylmer: Adobe did a deal with Nine Entertainment for audience matching 198 00:10:37,880 --> 00:10:41,059 Sean Aylmer: helping Nine to commercialize the huge amount of data it 199 00:10:41,059 --> 00:10:45,839 Sean Aylmer: got through its streaming sign- ons and digital publications. Well, 200 00:10:45,840 --> 00:10:48,000 Sean Aylmer: I'm just interested in how that has gone, but also 201 00:10:48,330 --> 00:10:49,890 Sean Aylmer: is that kind of way of the future? 202 00:10:50,559 --> 00:10:53,460 Scott Rigby: Look, I think so, obviously, there's this tectonic shift at the 203 00:10:53,460 --> 00:10:56,710 Scott Rigby: moment as we move away from third- party cookies and 204 00:10:56,710 --> 00:10:59,870 Scott Rigby: moving to towards what we call first- party data. Businesses 205 00:10:59,870 --> 00:11:02,940 Scott Rigby: are now having to really work quite hard to be 206 00:11:02,940 --> 00:11:06,939 Scott Rigby: able to build out their what's called first- party data 207 00:11:07,020 --> 00:11:10,420 Scott Rigby: pool, essentially the data that they collect across their own 208 00:11:10,420 --> 00:11:13,250 Scott Rigby: properties, whether that be a website or a mobile application, 209 00:11:13,250 --> 00:11:17,160 Scott Rigby: et cetera. Now, that shift has really pushed a lot of 210 00:11:17,160 --> 00:11:21,820 Scott Rigby: customers to have to build out that information, form certain 211 00:11:21,820 --> 00:11:24,620 Scott Rigby: types of partnerships with others so that they can enrich 212 00:11:24,880 --> 00:11:29,280 Scott Rigby: those profiles, and effectively what Nine did there, they're really 213 00:11:29,520 --> 00:11:32,500 Scott Rigby: doing the same job. They're really helping consolidate that across 214 00:11:32,500 --> 00:11:35,270 Scott Rigby: the different brands and channels that they go to market. 215 00:11:36,400 --> 00:11:39,940 Sean Aylmer: Adobe is a long way away from the PDF. I 216 00:11:39,940 --> 00:11:42,390 Sean Aylmer: mean, I'm sure Adobe is still the king of PDFs, 217 00:11:42,690 --> 00:11:45,270 Sean Aylmer: but you have many, many other businesses now. And it's 218 00:11:45,270 --> 00:11:48,440 Sean Aylmer: funny when I realized that you were coming on, I 219 00:11:48,740 --> 00:11:51,429 Sean Aylmer: thought PDF immediately. And then I thought of all the 220 00:11:51,429 --> 00:11:54,069 Sean Aylmer: other products and services that actually use Photoshop stuff like 221 00:11:54,070 --> 00:11:55,850 Sean Aylmer: that. It's a very big company now. 222 00:11:56,390 --> 00:11:58,760 Scott Rigby: Yeah. It's a very significant company. I've actually been with 223 00:11:59,200 --> 00:12:01,679 Scott Rigby: Adobe for almost 14 years now. I'm part of the 224 00:12:01,730 --> 00:12:06,530 Scott Rigby: original acquisition that started this digital experience cloud. And even 225 00:12:06,530 --> 00:12:08,819 Scott Rigby: the time that I've been with Adobe, we obviously made 226 00:12:08,890 --> 00:12:12,610 Scott Rigby: a number of acquisitions both within the experience cloud. So 227 00:12:12,610 --> 00:12:14,630 Scott Rigby: whether it be sort of content or whether it be 228 00:12:15,140 --> 00:12:19,230 Scott Rigby: our CDP capability and then obviously that we're adding to the other 229 00:12:19,230 --> 00:12:23,580 Scott Rigby: side of the house, around our creative side. So substance, 230 00:12:23,580 --> 00:12:27,120 Scott Rigby: for instance, is technology that helps you create interesting textures 231 00:12:27,170 --> 00:12:29,620 Scott Rigby: and substances in a virtual world. Now that could be 232 00:12:29,620 --> 00:12:31,680 Scott Rigby: for a movie, it could be for gaming, et cetera. 233 00:12:32,100 --> 00:12:35,730 Scott Rigby: And yeah, it is a very significant company based on 234 00:12:35,730 --> 00:12:39,520 Scott Rigby: the last market cap, I think we're pure software, we're 235 00:12:39,520 --> 00:12:43,880 Scott Rigby: second behind Microsoft. So it's a very significant company with 236 00:12:43,880 --> 00:12:47,580 Scott Rigby: a very diverse range of tools that can obviously meet 237 00:12:47,580 --> 00:12:49,239 Scott Rigby: the future demands of businesses. 238 00:12:49,580 --> 00:12:51,160 Sean Aylmer: Scott, thank you for talking to Fear and Greed. 239 00:12:51,790 --> 00:12:52,790 Scott Rigby: Thank you very much for having me. 240 00:12:52,830 --> 00:12:56,980 Sean Aylmer: That was Scott Rigby, Adobe's Chief Technology Advisor for Australia 241 00:12:56,980 --> 00:12:59,089 Sean Aylmer: and New Zealand. This is a Fear and Greed Daily 242 00:12:59,090 --> 00:13:01,640 Sean Aylmer: Interview. Join us every morning for the full episode of 243 00:13:01,640 --> 00:13:04,859 Sean Aylmer: Fear and Greed, Australia's most popular business podcast. I'm Sean 244 00:13:04,900 --> 00:13:06,160 Sean Aylmer: Aylmer. Enjoy your day.