Speaker 1: Hi, I'm Britney Saunders and welcome to Big Business, the
Speaker 1: place where business is far from boring. And today I'm
Speaker 1: recording on gaddigal Land. Now I somehow manage to build
Speaker 1: an empire from the garage underneath my house and I'm
Speaker 1: here to share it all with you, from the wins,
Speaker 1: the mistakes, the challenging times and trust me, there's a
Speaker 1: lot and the funny moments in between. So whether you're
Speaker 1: in business already, maybe you're not in the game at all,
Speaker 1: perhaps you're looking for a little bit of inspo, or
Speaker 1: you just simply want to hear the tea when it
Speaker 1: comes to running a business, This is the podcast for you.
Speaker 1: Coming up on today's episode, I'm joined by a very
Speaker 1: special guest and I'm so excited for this chat because
Speaker 1: I'm going to be chatting with Iras Smitt, who is
Speaker 1: the owner and founder of an iconic brand here in
Speaker 1: Australia called The Quick Flick. Iris is Australia's beauty innovation queen,
Speaker 1: having erupted onto the small business scene in twenty eighteen
Speaker 1: with her game changing winged eye liner stamp as featured
Speaker 1: on Shark Tank in Australia and we're going to talk
Speaker 1: about her experience on that. Within a few short months,
Speaker 1: this genius product was generating hundreds of thousands of dollars
Speaker 1: revenue every month and had stockers requests from some of
Speaker 1: Australia's biggest beauty retailers. With her innovative beauty solutions loved worldwide,
Speaker 1: The quick Flick brand is now available in Australia, New Zealand,
Speaker 1: United States, United Kingdom, Germany and the United Arab Emirates.
Speaker 1: It's safe to say Iris is doing everything and a lot,
Speaker 1: and I personally love her products. So I'm so excited
Speaker 1: to have her in the studio with me today. Isn't
Speaker 1: it funny when you meet people online that you follow
Speaker 1: online and then you meet them in real life. I
Speaker 1: feel like you know them. Yeah, yeah, and I can
Speaker 1: even these moments. Yeah. So we've been following each other
Speaker 1: online for who knows how long? Now, how long have
Speaker 1: you been doing what you're doing?
Speaker 2: By the way, I started twenty seventeen. This is that
Speaker 2: a long time? I think seven seven years?
Speaker 1: Yeah, roughly. At the same time as you have to
Speaker 1: use my fingers to count, We're about to celebrate our
Speaker 1: seventh birthday. But it feels like I was saying, like,
Speaker 1: we've been doing this for seven years. It feels like
Speaker 1: a lot has happened in seven years. But it also
Speaker 1: feels like it's just flows so quick. Don't you think
Speaker 1: being in business makes you realize how fast the time
Speaker 1: goes so fast?
Speaker 2: Yeah, especially with COVID, I feel like twenty twenty to
Speaker 2: maybe like twenty twenty two, those two years was just
Speaker 2: like a write off. I don't even count them. I'm like,
Speaker 2: now I've been in business for like five years.
Speaker 1: Yeah, I couldn't agree more. Well, I'm so excited to
Speaker 1: have you on the pod. I've obviously followed you for
Speaker 1: who knows how long. I feel like we've been connected online.
Speaker 1: Love everything that you do. Love some of your products.
Speaker 1: I've been buying them.
Speaker 2: Oh thank you.
Speaker 1: I've got on your tanning serum spray. Yeah, like the
Speaker 1: missed one y. Yeah, I've been putting it like on
Speaker 1: my face and neck and then just on my hands.
Speaker 2: Can I bring something out? Yeah, I've brought you something.
Speaker 2: I'm like, God, because someone actually sent me you're live
Speaker 2: using it? Oh yeah, And I was like I need
Speaker 2: to hook you up. Oh stop with the moose. The
Speaker 2: moose which is like it's actually like whipped cream. I
Speaker 2: was like, you'll love this. Hold on, you got a demo.
Speaker 1: See this? So this is tan? Wow? Yeah, it's like
Speaker 1: white white moose, literally white mood. Is it gradual or
Speaker 1: like fake tan? Well, it's a fake tan, but it's gradual.
Speaker 2: I am actually working on a like.
Speaker 1: A darker version.
Speaker 2: Yeah, but it's actually just like a moisturizer.
Speaker 1: There you go. Love that.
Speaker 2: Now I've got no where to put this, So that's yours.
Speaker 2: So we're adding to your collection today.
Speaker 1: Well, I gave up fake tan, like I was a
Speaker 1: serial fake tanner, like every week you just hold on,
Speaker 1: we'll get a cloth, we'll just keep talking. I gave
Speaker 1: up fake tanning because I used to do it religiously
Speaker 1: and then it just got to the point where I
Speaker 1: was like I can't do this every Thursday. Yeah. So
Speaker 1: now I kind of just put on like a bit
Speaker 1: of a gradual or I bought that missed being and
Speaker 1: then I just put that on to want to feel
Speaker 1: a bit of a glow. Anyway, I want to get
Speaker 1: into the pod because I feel like we're just going
Speaker 1: to sit here and have a good old catch. So
Speaker 1: excited to have you on, which I've already said you're
Speaker 1: the owner and founder of the quick Flick, which I
Speaker 1: think is becoming quite an iconic brand here in Australia.
Speaker 1: And I'm sure if the name the quick Flick doesn't
Speaker 1: set anything off in your head, I'm sure if you
Speaker 1: saw the quick Flick product, you would know. Yeah, you
Speaker 1: would know.
Speaker 2: People say the stamp thingy, thank you, the eyelighter stamp,
Speaker 2: stamp thingy. They're like, you're the stamp girl. I'm like, yep,
Speaker 2: that's me, or the sunscreen girl. Sometimes they say the
Speaker 2: sunscreen spray girl.
Speaker 1: You're doing all the things. Okay, we've just cleaned up.
Speaker 1: The tanga moose is gone. Xander's distracting us already. I
Speaker 1: guess I obviously know your story and who you are
Speaker 1: and what the quick Flick is, but maybe you can
Speaker 1: give everyone listening and yeah, like, what is the quick
Speaker 1: Flick for anyone who doesn't know. Yes.
Speaker 2: So I started at twenty seventeen and winged eyeliner was
Speaker 2: just popping off at the time, and it was like
Speaker 2: the era of the winged eyeliner, like a makeup loook
Speaker 2: wasn't finished without a.
Speaker 1: Massive, big wing, ye big ass wing.
Speaker 2: And I was watching so many videos of how to
Speaker 2: do wing eye liner, so I decided to create a
Speaker 2: better solution, which was the eyeliner stamp. So, yeah, my
Speaker 2: whole brand is essentially about solving makeup problems that people
Speaker 2: experience in their daytay routines, and solving that through better
Speaker 2: designed products. So, whether that be eyeliner stamps, sunscreen to
Speaker 2: help with reapplying a sunscreen over a full face of makeup,
Speaker 2: false slash application.
Speaker 1: Name a problem, I probably have a product that solves it.
Speaker 1: She's a problem solver.
Speaker 2: Yeah, problem solver, time saving and also trying to make
Speaker 2: the multi use as well, so you can fake tan
Speaker 2: and moisturize.
Speaker 1: At the same time, for example. We love that. So
Speaker 1: your quick Flick range, which I have a question for you,
Speaker 1: by the way, I'm going to ask you in a second,
Speaker 1: but your quick Flick is obviously you started it online
Speaker 1: and then you've since branched out into retailing. Now all
Speaker 1: of your your entire range is available in Priceline and Coals.
Speaker 2: Yeah, so entire range in Priceline. We actually just launched
Speaker 2: our first floorstand. Yeah, there's a select range in Coals
Speaker 2: and a select range in Terry White as well.
Speaker 1: Wow, And you're allowed to be in all different ones
Speaker 1: like that right now, So you can be in Priceline
Speaker 1: and tear weep Terry.
Speaker 2: Why so, yes, unless you've got like different terms with
Speaker 2: your retailers that maybe makes you exclusive, but in our case,
Speaker 2: we don't have that.
Speaker 1: Very interesting though this is all new to me, I'm like,
Speaker 1: teach me everything you know, honestly, because like mind blowing.
Speaker 1: My first question to you is, obviously, when you started this,
Speaker 1: you started it on your own. You started it with
Speaker 1: your eyeliner stamp, and you've called your brand the quick
Speaker 1: Flick was your mentality at the time. I'm just coming
Speaker 1: out with this one product, and that's why I'm going
Speaker 1: to call the whole brand the quick Flick. And since
Speaker 1: you have evolved, I think you've been very clever with
Speaker 1: then interpreting that into your other products like quick screen,
Speaker 1: is it screen? Yeah, quick its own little range. But
Speaker 1: my question is have you ever had any I guess
Speaker 1: regrets about calling your brand the product name?
Speaker 2: So when I started, I don't really know what I thought.
Speaker 2: I just started, like I didn't have like this big
Speaker 2: five year business plan, and this is what I want
Speaker 2: to do, and this is what I want to go
Speaker 2: into I kind of just started and just rolled with it.
Speaker 2: I think looking back, yes, I maybe if I was
Speaker 2: to do it again, I would have chosen just a
Speaker 2: generic name that would have overarched the entire brand. But
Speaker 2: I still think like quick flick, it's still relevant to
Speaker 2: the ethos off the brand, which is like to get
Speaker 2: it done in a flick, you know. So I think
Speaker 2: it's still is relevant. It's not like winged eye line
Speaker 2: of stamp telling like a sunscreen. And there is other
Speaker 2: brands that do it, like beauty Blender for example. They
Speaker 2: now have like branched off into like foundations and skincare.
Speaker 1: Products, and their brand is called beauty Blender beauty Blender. Yeah, yeah,
Speaker 1: so you can evolve a name. But what would be
Speaker 1: your advice, if any, to someone maybe who is starting
Speaker 1: a business Like both you and I when we started,
Speaker 1: I think we started in similar ways where we didn't
Speaker 1: know what the fuck we were doing. Literally we just
Speaker 1: started it anyway, and not much thought went into our
Speaker 1: brand names. If you could do your time over again,
Speaker 1: would you spend a bit more time thinking about the
Speaker 1: name the effect it could have on the future of
Speaker 1: the business. Yeah, I think so.
Speaker 2: I think if I started again, I'll probably definitely pick
Speaker 2: a generic, just overarching name that would probably encompass everything
Speaker 2: beauty related.
Speaker 1: Yeah. I think that's the interesting thing as well. When
Speaker 1: someone is starting something, you know, from scratch, you don't
Speaker 1: think it's ever. I mean, some people might have the
Speaker 1: dream that their brand is going to be huge and
Speaker 1: it's going to be in calls and terry white. But
Speaker 1: when you are starting so small, you kind of do
Speaker 1: have that small mindset, so you never think, oh, maybe
Speaker 1: i'll call it something plain in case I've become huge
Speaker 1: one day. But yeah, I've been wanting to ask you
Speaker 1: that question. Have you ever considered a rebrand at any point?
Speaker 2: Yes, it's like you're in my brain right now, Yes
Speaker 2: I have, But I honestly just feel like the quick
Speaker 2: flicks just the quick flick now, yeah, and it would
Speaker 2: maybe not be detrimental, but I don't know the true
Speaker 2: benefit it would have because I've kind of already proven
Speaker 2: that we can be quite successful in other categories like
Speaker 2: tanning or sunscreen, and I think having yeah, the name
Speaker 2: like quick screen or quick glow, it still works and
Speaker 2: then people know it's you know, quick glow, tanning by
Speaker 2: the quick flick.
Speaker 1: Yeah, yeah, yeah, It's so interesting and I'm always interested
Speaker 1: when I see brands do rebranding, and you even see
Speaker 1: like some massive brands do a whole rebrand, but.
Speaker 2: Fuitter Beauty recently they did like all new logos and everything.
Speaker 1: Yeah, Like, I can't imagine what that process would look
Speaker 1: like for brands when they've got all the products out there.
Speaker 1: Like I think if we would ever rebrand Fate, I'd
Speaker 1: have to change like every tag on every piece of
Speaker 1: clothing and all the signage that's everywhere. Like, how do
Speaker 1: you even orchestrate something like that?
Speaker 2: Yeah, it'd be huge, especially for retail because say, if
Speaker 2: we were you know, let's say calling it I don't know,
Speaker 2: Quick Cosmetics or something, I don't know, Quick Beauty, we
Speaker 2: would essentially have to buy back all the stock from
Speaker 2: the retailers, dispose of it somehow or salad off for
Speaker 2: really cheap, yeah, and then pipe in all new branded's stock.
Speaker 1: It would be a lot. It would be very expensive exercise.
Speaker 1: It would be a lot. I've never really had one
Speaker 1: thought in my mind to rebrand Fate, But the only
Speaker 1: time that I have ever thought that is because I
Speaker 1: have been shocked over the years at how many people
Speaker 1: have thought that it's fat. I've seen your videos. I'm
Speaker 1: just like, can you not read like are you seeing
Speaker 1: fa y? And like that's fae and then two on
Speaker 1: the end. But that's the only thing that's ever made
Speaker 1: me go, I think we need to change the name.
Speaker 1: That's a them problem problem. And I often think like,
Speaker 1: is that tied into them knowing that we do all
Speaker 1: these sizes and then them going oh it's fat label?
Speaker 1: Surely not? Surely not Seriously, there's no hope for h aboutity otherwise.
Speaker 1: I guess another thing that's really interesting about your journey
Speaker 1: that people may or may not know about is the
Speaker 1: fact that you went on Shark Tank. How long ago
Speaker 1: was that?
Speaker 2: So that was many moons ago, two thousand and eighteen, so.
Speaker 1: You're only like a year into your business.
Speaker 2: Yeah. I actually got the email from the producer four
Speaker 2: months after I had started, and my initial thought was, one,
Speaker 2: this is a.
Speaker 1: Scam so they scouted you.
Speaker 2: Yeah, at first I thought this is a scam email,
Speaker 2: so yat man, I think I like deleted it, and
Speaker 2: then like undeleted, I was like, no, it's legit, and
Speaker 2: then yeah, I think going back to what you said
Speaker 2: about like the smaller mindset, thing. I was like, I'm
Speaker 2: too small to go on this show. Yeah, like only
Speaker 2: big businesses go on this who have you know, huge
Speaker 2: revenue behind them. And at the time I was still
Speaker 2: very small. I was like literally doing it out of
Speaker 2: my one bedroom apartment.
Speaker 1: Yeah. So yeah, it was just you just had the
Speaker 1: one product back then, right.
Speaker 2: Yeah, it was well, it was the eyeliner stamp in
Speaker 2: a few different sizes. Yeah, but initially I just pushed
Speaker 2: it to the side and said I'm not gonna bother
Speaker 2: And then I think the submissions were due at midnight
Speaker 2: and it.
Speaker 1: Was one am in the morning.
Speaker 2: I was packing orders and I was like, fuck it.
Speaker 1: Just do it. Iris.
Speaker 2: I like whipped out my phone and I was like, Hi,
Speaker 2: I'm Iris, and I like I looked so tired, my
Speaker 2: hair was like everywhere and did like back then what
Speaker 2: was probably like ugc now, but back then it was
Speaker 2: all like very polished and these you know, highly produced videos.
Speaker 2: Sent it in and the producer literally called me the
Speaker 2: next day she was like, we love it, such a
Speaker 2: raw video.
Speaker 1: So I was like, I'm glad that's what you think, because.
Speaker 2: Like I remember when I was actually going to do
Speaker 2: the filming, like there was people there telling me they
Speaker 2: had hired like film Cruis do their audition tape. Yeah,
Speaker 2: like really good polish stuff. And mine was like, Hi,
Speaker 2: do you think that iPhone quality is bad? Well?
Speaker 1: And so you went on Shark Tank obviously seeking an investment.
Speaker 1: What was I remember watching like the clips when that happened.
Speaker 1: But what was the investment that you're after in? What percentage?
Speaker 1: Were you? Oh? Testing my knowledge?
Speaker 2: So I think it was three hundred thousand dollars for
Speaker 2: So I was asking for three hundred thousand dollars for
Speaker 2: ten percent and then the deal I ended up getting,
Speaker 2: but then later it turned down after the show was
Speaker 2: three hundred thousand and four twenty seven and a half percent.
Speaker 1: Oh that's a high amount. Yeah, that's a high amount.
Speaker 1: So you did like take that offer on the show.
Speaker 2: Took it on the show after a bit of back
Speaker 2: and forth negotiation. Uh, and then yeah, afterwards when it
Speaker 2: went like through the whole due diligence, I ended up
Speaker 2: turning it down.
Speaker 1: And it was like the best thing that you did. Yeah,
Speaker 1: I'm glad, I glad. I'm so what were you wanting
Speaker 1: to do with that three hundred grand go into retail? Yeah?
Speaker 2: And yeah, during the time like when you film and
Speaker 2: then when the due diligence actually starts, like there was
Speaker 2: a three months but yeah had happened, and during that time,
Speaker 2: Priceline had actually reached out to me and said, we
Speaker 2: want to put you in our stores. And yeah, literally,
Speaker 2: during that three month time, I'd scaled my business from
Speaker 2: I think one hundred thousand dollars in revenue to half
Speaker 2: a million dollars in revenue. So I had the cash
Speaker 2: to literally do it on my own, and actually was
Speaker 2: very fortunate. I had really good lawyers, and they were
Speaker 2: kind of like, do you even still want to take
Speaker 2: this deal? Like it's actually not a good deal where
Speaker 2: you look at where you are now. Maybe back then
Speaker 2: if all of this hadn't come along, Yes, But yeah,
Speaker 2: I was really glad they were in my ear because
Speaker 2: everyone around me was pushing me to take it, like
Speaker 2: insane amount of pressure to take this deal from everybody.
Speaker 1: Yeah, because you think, like shock Tank a big deal.
Speaker 2: So yeah, I'm really grateful I had good advice.
Speaker 1: I can imagine that's hard when you've got a bunch
Speaker 1: of like yes people in your ears. Did you have
Speaker 1: like a gut feeling then that was like no, Like
Speaker 1: I don't think I should take this.
Speaker 2: Yeah, I really did, Like there was just a deep
Speaker 2: down knowing I shouldn't go through with this. So I'm
Speaker 2: really really glad I've listened to that. And I feel
Speaker 2: like even now in business, like when that gut feelings
Speaker 2: like we are we are, we are, We're listen to
Speaker 2: that shit.
Speaker 1: Yeah, I found that that's always the right really, and
Speaker 1: even it could be something so small, like at the
Speaker 1: beginning of something, it's gut feeling and then you let
Speaker 1: it go and then lay it down the track. It
Speaker 1: will you if you don't listen to it. So listen
Speaker 1: to your gut listen. Yeah, one hundred percent. Like in
Speaker 1: anything in business, I would say, yeah, wow, So do
Speaker 1: you know what that would have looked like if you
Speaker 1: had taken on that investment? And you know, I know
Speaker 1: nothing about investors or people being in your business kind
Speaker 1: of thing, like did they wrap it out to you?
Speaker 1: What that would have looked like?
Speaker 2: I can't talk about it, okay, Yeah.
Speaker 1: Oh damn, I wanted the tea. I'm not going to
Speaker 1: get it out of you, obviously, but just because that
Speaker 1: that whole thing like fascinates me obviously.
Speaker 2: Yeah, I can't discuss the actual details of what that
Speaker 2: deal would have looked like. But from my knowledge of
Speaker 2: other people I know who've had investors, I can talk
Speaker 2: about what that would look like.
Speaker 1: Yeah, from their experience, because I spoke with like an
Speaker 1: investing company I think it was last year, and they
Speaker 1: wanted to come in and take fifty one percent of fate.
Speaker 1: Oh my gosh. Yeah, and they wanted yeah full, so
Speaker 1: that fifty percent was like they've got the upper hand
Speaker 1: kind of things. So yeah, yeah, And I only had
Speaker 1: like a couple of conversations with them and AJ my partner,
Speaker 1: but it was fifty one though. Yeah. But again, like
Speaker 1: I had those conversations last year, and I had another
Speaker 1: conversation where AJ my partner joined, and we were both
Speaker 1: so intrigued just because this is all new to us
Speaker 1: kind of thing. But then I just remember thinking, if
Speaker 1: someone is like in my business and fifty one percent
Speaker 1: of it, like, how does the day to day operations
Speaker 1: of our business change? You know, like it maybe more pressure?
Speaker 1: I think, yeah, it may be wonder like am I
Speaker 1: still going to work every day like normal? Or does
Speaker 1: my role completely change? And then do they like they
Speaker 1: fully swoop in and then like take a look at
Speaker 1: everyone's roles, what everyone's doing, they might put more key
Speaker 1: players in, Like that would be so weird you're giving
Speaker 1: up full control.
Speaker 2: Yeah, especially at fifty one percent, I know.
Speaker 1: And I just couldn't wrap my head around how that
Speaker 1: would work, especially more so from yours and my point
Speaker 1: of view where the business is us. Yeah, like we
Speaker 1: have started this from the ground up kind of thing,
Speaker 1: and like I'm very much still in control of absolutely everything,
Speaker 1: like nothing gets done without my take of approval kind
Speaker 1: of thing. So how would that then look if some
Speaker 1: investment company is coming in obviously scaling the thing. But
Speaker 1: I'm at forty nine percent, And I remember I said
Speaker 1: to them, I just have too much pride in doing
Speaker 1: this on my own right now, like maybe in five
Speaker 1: years down the track kind of it's important to you
Speaker 1: now in five years if I'm like I've had enough
Speaker 1: of this, because I've met some owners and CEOs that
Speaker 1: are like, get out now. I've met some people of
Speaker 1: like huge they're saying that to you, exit now. Yeah,
Speaker 1: because yeah, because I met an owner of an apparel
Speaker 1: sort of company and it was at like an event,
Speaker 1: and he was saying, like, get out when your company
Speaker 1: is at its peak and I don't know if you've
Speaker 1: ever had people say that to you. You know, a
Speaker 1: lot of people scale businesses and then they exit them
Speaker 1: when they're at their peak kind of thing. And I
Speaker 1: guess he was speaking from experience of being in the
Speaker 1: company from the start and seeing it go to its peak,
Speaker 1: and then maybe they've had some hard times and then
Speaker 1: you've got to ride that wave of when it goes
Speaker 1: into its lows, and then there is this whole mentality
Speaker 1: like I've met so many people that say, like, what's
Speaker 1: your exit strategy? And I'm like, what do you mean,
Speaker 1: what's my exit strategy? I'm just getting fucking started, Like yeah,
Speaker 1: and I'm going to see this thing out until the end.
Speaker 1: Whereas in the business world it's very much like scale
Speaker 1: and exit, like you know, sell it to someone else
Speaker 1: when it's at its highest because it makes sense. Then
Speaker 1: you're going to get the most amount of money for it,
Speaker 1: Like it does make sense. But I, from my point
Speaker 1: of view, also think what's so bad about like starting
Speaker 1: for something from nothing and you know, scaling it up
Speaker 1: to its highest point and then even if in fifteen
Speaker 1: years it all comes crashing down and you're there to
Speaker 1: fucking see it out to the end, Like, is that
Speaker 1: a failure?
Speaker 2: No, I don't think so. I think it all goes
Speaker 2: back to what's your purpose? Why are you in business
Speaker 2: in the first place? Yes, And I agree. I think
Speaker 2: there's some people out there who just want to build
Speaker 2: a cash cow and then.
Speaker 1: Flog it and then sell it off and then.
Speaker 2: Start a million and then start something else.
Speaker 1: And I don't see there being anything wrong with that. No,
Speaker 1: but I'm kind of like here for the journey.
Speaker 2: I agree, I'm the same, Okay, and I'm the same.
Speaker 2: I'm like, I'm just getting started. I'm seven years in,
Speaker 2: but I'm I feel like there's so much untapped potential
Speaker 2: that I still want to get my little claws in.
Speaker 1: How do you feel about that, because I guess we
Speaker 1: would probably have a similar view about that, feeling of
Speaker 1: never being able to achieve enough. How do I feel
Speaker 1: about that? Do you feel that way? Oh?
Speaker 2: Yeah, it's not just me. I think sometimes it's just
Speaker 2: reminding me that I have huge expectations for myself and
Speaker 2: I have. I'm probably my worst critic.
Speaker 1: I know.
Speaker 2: I have like an inner bully as well that's always
Speaker 2: telling me keep going, do more, keep pushing, And sometimes
Speaker 2: I just have to tell it, chill the fuck out
Speaker 2: and just take a step back and see how far
Speaker 2: you've come. What you've done is actually incredible. And stop
Speaker 2: comparing yourself to others as well. I think is the
Speaker 2: big thing. Like there's some people who have amazing businesses,
Speaker 2: but they've had a head start, whether that be with
Speaker 2: funding or they have already scaled a business and sold it.
Speaker 1: Before and then they're starting another one.
Speaker 2: They have those contacts already, So I think not comparing
Speaker 2: yourself to other people's journey is a huge thing for me.
Speaker 1: But yeah, I think it's just a constant.
Speaker 2: I deal with it every single day, and I think
Speaker 2: it's just you get better at calming that voice in
Speaker 2: your head and just telling it to just chill out.
Speaker 2: We're doing really good. And I think having like a
Speaker 2: clear plan as to where you want to go sometimes
Speaker 2: I get really overwhelmed. I'm like, oh, we haven't done
Speaker 2: all of this and this and this, and then I'm like,
Speaker 2: actually go back to the plan that we set out.
Speaker 1: We're ticking it off.
Speaker 2: I think every entrepreneur has that little in a voice
Speaker 2: that says when we're not doing enough.
Speaker 1: It's never and it's a list just gets longer. Why
Speaker 1: it is like that in business, and I'm sure a
Speaker 1: lot of other business owners can relate, Like it is
Speaker 1: hard to stop and acknowledge all the amazing things that
Speaker 1: you've done. That hard when you can only see like
Speaker 1: the path that's in front of you and how much
Speaker 1: further you can go, Which is crazy because the stuff
Speaker 1: that we've done is like so like amazing, and but
Speaker 1: when you're doing it, it doesn't feel like it. It
Speaker 1: just feels like.
Speaker 2: It just feels normal to you, like I'm just doing
Speaker 2: the minimums.
Speaker 1: Sometimes people, oh, you're not look at everything that you've done,
Speaker 1: and I'm like.
Speaker 2: Yeah, yeah, because we just expected of ourselves.
Speaker 1: I think maybe it's that it's like that self pressure. Yeah,
Speaker 1: what are some of your goals with the quick flick?
Speaker 1: Like how many products do you have in your range
Speaker 1: at the moment?
Speaker 2: I think I've got just one of fifty skews now
Speaker 2: if you count like different sizes of stamps. Ye, So
Speaker 2: a skew is essentially just like a product or a
Speaker 2: code that we give to a product. So for example,
Speaker 2: the Tanning moose, the skew for that is q GMO,
Speaker 2: so quick Glow Moose. So it's just like a code
Speaker 2: that we give like a barcode. Yes, So it basically
Speaker 2: helps you differentiate. So say we've got like an eyeliner stamp,
Speaker 2: and then it comes in four different sizes. Each size
Speaker 2: would have its own skew your code.
Speaker 1: Yeah, so you've got around fifty ish about fifty Yeah?
Speaker 1: Are you just going to keep going?
Speaker 2: Yes, definitely. I've got so many adults. Well, there's so
Speaker 2: many problems still to solve. Yeah, And recently I've become
Speaker 2: very passionate about haircare. I kind of want to go
Speaker 2: into hair care a little bit more.
Speaker 1: I feel like with the realm that you're in as well,
Speaker 1: it is endless. The stuff that you can cut out,
Speaker 1: Like you've just branch off into tan skincare, you've done
Speaker 1: sunscreen hair makes sense totally. Stuff. Are you going to
Speaker 1: jump on like body mists, because they're absolutely raging at
Speaker 1: the moment, I've got something for you. Is it an exclusive?
Speaker 2: No, it hasn't launched yet. It's currently launching into Coals
Speaker 2: at the moment. I have spoken about it online. Okay,
Speaker 2: it's not on our website yet, but it is. It's
Speaker 2: actually a hair and body.
Speaker 1: Miss Oh yeah, I think I've actually seen this on
Speaker 1: your social r.
Speaker 2: UV filters, so it helps proect your hair against sun damage. Wow,
Speaker 2: going you know, like kind of ties into the whole suncare,
Speaker 2: Isn't agree?
Speaker 1: That so interesting to see you Like, it's been so
Speaker 1: interesting to see the rise of body mists again. Like
Speaker 1: I feel like thanks to Soul Dejaneiro, they're the ones
Speaker 1: that have really like skyrocketed the body mists breaking out. Yeah,
Speaker 1: because I think back to when we were kids and
Speaker 1: teenagers and Pulse. Yeah, we were going calls and by
Speaker 1: like hello Kitty, bubblegum spray, and it's it's giving the
Speaker 1: same sort of thing, but just rebranded and it's all
Speaker 1: about the branding. Literally.
Speaker 2: Yeah, the change rooms stunk of impulse, like.
Speaker 1: Use impulse, like in my arm pits, and then you get.
Speaker 2: The worst bo sting.
Speaker 1: Because it's not deodorant. Deodorant maybe who knows?
Speaker 2: Do you want me to do you have a problem
Speaker 2: I can solve?
Speaker 1: I feel like you could maybe make a deodorant. I mean,
Speaker 1: you know how there's like lots of natural deodorance out
Speaker 1: there now, all the ones that I've tried, it makes
Speaker 1: you stink a bit. Yeah, okay, so maybe you could
Speaker 1: come out with a natural deodorant in your Yeah, that
Speaker 1: works and like doesn't make you get bo But I've
Speaker 1: heard like you need to use them for so long
Speaker 1: before it like neutralizes with your body or whatever. Okay,
Speaker 1: because I just keep using my Dove, like my og
Speaker 1: Dove deodoran. But I feel we shouldn't because I've heard
Speaker 1: so many things about it, how it's bad put chemicals
Speaker 1: in your arm pits. Yeah, okay, it's always like talking
Speaker 1: on the phone. You know, ready, draw the line. Isn't
Speaker 1: bad for us? I know.
Speaker 2: I've heard the trick with deodorant is to actually apply
Speaker 2: it at night before you go to bed. That's the
Speaker 2: hack I've heard, and then again in the morning. But
Speaker 2: by applying it at night, it helps mitigate the smell
Speaker 2: more throughout the day rather than just in the morning.
Speaker 1: There you go. You heard it here first everyone, What
Speaker 1: other goals and plans do you envision for the quick
Speaker 1: flip other than like coming out with more products? Yeah,
Speaker 1: so new products definitely. I think.
Speaker 2: Also going into new regions, new countries.
Speaker 1: Yeah.
Speaker 2: So the fun thing with sunscreens is every region pretty
Speaker 2: much has its own laws and regulations.
Speaker 1: Yes, and our sunscreen is so different to sunscreen in America. Yeah,
Speaker 1: what different actives.
Speaker 2: Yeah, so the US has a limited amount of actives,
Speaker 2: So some of the sunscreens the TJ allows to be
Speaker 2: sold in Australia can't be sold in the US, so
Speaker 2: you have to reformulate. So actives are essentially sunscreen filters
Speaker 2: that help filter UV when you're wearing the sunscreen. That's
Speaker 2: how they work.
Speaker 1: And isn't it Australian sunscreen, like the best sunscreen? It's
Speaker 1: the strictest. Yeah. Like, I feel like Americans should be
Speaker 1: taking our advice when it comes to sunscreen, not that
Speaker 1: I know anything about it, yeah, but you know what
Speaker 1: I mean, Like our son here is harsh. Yeah, we know, Yeah,
Speaker 1: a good sunscreen exactly right. Yeah, yeah, I'm just talking
Speaker 1: about goals. Have you, Like, have you ever thought of
Speaker 1: having your own store?
Speaker 2: No, I haven't, just because I think it works really
Speaker 2: well how we have it at the moment. I haven't
Speaker 2: looked into it. Yeah, I haven't really explored that as a.
Speaker 1: Great now I've planted that seed.
Speaker 2: Yeah.
Speaker 1: No, I think it'd be really hard to have like
Speaker 1: a standalone beauty store. Yeah, I think that would be hard,
Speaker 1: especially with your mechazine Sephoras and everything, like that.
Speaker 2: Yeah. I think also because when I started my business,
Speaker 2: my boyfriend at the time had a kiosk selling dried
Speaker 2: meats super random, I know, like what's it called jerky, Yeah,
Speaker 2: Bill Tong, And I think I got to understand the
Speaker 2: back end of that, and I was kind of like,
Speaker 2: I just that's not for me.
Speaker 1: That's so interesting because then I obviously have stores and
Speaker 1: that's my thing that I do, and I look at
Speaker 1: what you do and how you're in other retails. I'm like, oh,
Speaker 1: I couldn't do that. You know, you just get used
Speaker 1: to whatever it is that you're doing, and so I
Speaker 1: look at you and I'm like, how the fuck would
Speaker 1: you supply to Cole's, Like how do you know how
Speaker 1: much product to give them? Like, you know, business to business.
Speaker 1: I've never done that kind of thing, whereas where like
Speaker 1: retail and direct to customer, But it's just like whatever
Speaker 1: you find yourself in that kind of works. Yeah, agreed.
Speaker 1: I guess one thing that we haven't touched on is
Speaker 1: the reason why the quick Flick started in the first place. Like,
Speaker 1: obviously you started this in twenty seventeen when winged Liner
Speaker 1: was everything is wing Line is still everything, by the way,
Speaker 1: Like how how's sales in winged liner?
Speaker 2: I literally posted a video on this last night because
Speaker 2: there was this viral video Wheather.
Speaker 1: I think she's a millennial.
Speaker 2: I'm millennial, but whatever she was saying, like, as a millennial,
Speaker 2: are we like I'm asking the gen zs, are we
Speaker 2: still wearing We? No gen zs wearing it and it's
Speaker 2: the only look that makes me look hot. And I
Speaker 2: literally made a video saying, we're still wearing it, but
Speaker 2: slightly differently, so like opting for a brown liner rather
Speaker 2: than like a thick black or using a pencil so
Speaker 2: it's a softer wing and rather than like that real
Speaker 2: thick defined wing. So off the back of that, the
Speaker 2: brown eyeliner is definitely more popular, and we can actually
Speaker 2: say like searchers for brown eyeliners gone up.
Speaker 1: Yeah. I really do think since twenty seventeen we have
Speaker 1: gone from that really full glam, big wing cutcrease whatever
Speaker 1: to now like more your natural vibes totally. Did you
Speaker 1: ever think that when you started the quick flick that
Speaker 1: your hero product would then no longer be your hero product?
Speaker 1: What is your hero product at the moment?
Speaker 2: So well, the is longer stamps are still in the
Speaker 2: top sellers, So like top five cellars would be the
Speaker 2: sunscreen spray, the Turning Moose, the winged eye liner stamps,
Speaker 2: the brow jel, the brow lamination gel, and actually our
Speaker 2: lash curler of all things.
Speaker 1: There you go.
Speaker 2: Yeah, so the stamps are still there. They're still holding on.
Speaker 2: Seven years later, they're still holding on.
Speaker 1: What was the motivation for starting in the first place,
Speaker 1: I guess, and this is a question that I get
Speaker 1: all the time as well, like why did you start?
Speaker 2: Yeah, honestly, I think because I was really unhappy with
Speaker 2: my life at the time. So I was studying architecture,
Speaker 2: and I feel like I was just studying it because
Speaker 2: I had to go to UNI.
Speaker 1: You just felt like you needed to be to do something, you.
Speaker 2: Know, like and I started. I started doing law. Didn't
Speaker 2: like that, changed architecture, didn't like it so much. Then
Speaker 2: changed interior architecture. I was just hopping around, trying things.
Speaker 2: And then the second UNI that I went to, I
Speaker 2: felt a lot of pressure from my parents to like
Speaker 2: see this through. You know, just get the piece of paper.
Speaker 2: You know, at least if you have a piece of paper,
Speaker 2: you can do anything. That was the mentality that I had,
Speaker 2: and I'm like I don't have a piece of paper.
Speaker 1: I feel like a lot of people do find themselves
Speaker 1: in that position. I feel like I need to get
Speaker 1: this degree and just finish it. Yeah.
Speaker 2: So I was in the middle of my final year
Speaker 2: writing my thesis and I was like, I do not
Speaker 2: want to graduate and be an architect, Like it just
Speaker 2: felt like a prison sentence to me. So my boyfriend
Speaker 2: at the time actually had an e comms store that
Speaker 2: was very successful and he got me in to run it.
Speaker 1: Not the beef Jerky, this was the one before that.
Speaker 2: So this one was oh my god, so round, and
Speaker 2: this one was selling gold plated roses.
Speaker 1: I remember those were they like a forever rose thing? Yeah? Yeah,
Speaker 1: they were really popular back the Yeah.
Speaker 2: And I saw them rise and then I saw them
Speaker 2: fall as they rose, which has almost like intended, which
Speaker 2: kind of has instilled this thing in me to always
Speaker 2: stay ahead and constantly be innovating and like not just
Speaker 2: sticking with the eyeliner stamps.
Speaker 1: And making up that is so important. Yeah.
Speaker 2: So I just kind of wanted to change my life,
Speaker 2: to be honest, which is why I started the business.
Speaker 1: And had you tried any other business before the quick Flick?
Speaker 2: Yeah, I delved with a few random things, like actually tanning,
Speaker 2: of all things. Tanning was like the first thing I
Speaker 2: sort of tried. Then I tried like remember those like
Speaker 2: selfie phone cases at the time they were really big
Speaker 2: round I've done some random shit. A there was a
Speaker 2: phone case it had like a selfie light on it, so.
Speaker 1: When you took I think like Carlie Jenner and all
Speaker 1: that was promoting back in the day.
Speaker 2: Yes, I did that a little bit. And then I
Speaker 2: also did tried to start like I still think it
Speaker 2: was a really good idea. I tried to start a
Speaker 2: brand called the Hair Consultants, which was for hair extensions,
Speaker 2: which at the time like they weren't huge on the
Speaker 2: market hair extensions in terms of like the wafs. So
Speaker 2: I tried that and then yeah, none of the really work.
Speaker 2: To be honest, I don't think I was super passionate
Speaker 2: about them. Yeah, and then yeah, quick flick here we are.
Speaker 1: Wow, there you go. I think it's always good to
Speaker 1: know most entrepreneurs that you'll see today that do have
Speaker 1: like a successful business have probably tried lots of little
Speaker 1: things prior to it. It's not always like your first
Speaker 1: rodeo kind of thing like you. Yeah, So it's good
Speaker 1: to know that you also tried all these random little
Speaker 1: things and looking back we might say, oh, but they
Speaker 1: weren't businesses, like it was just me trying to do something,
Speaker 1: But it is you trying to start a business. Even
Speaker 1: if you don't think it's a business. It feels like
Speaker 1: a hobby.
Speaker 2: Well, Quick Flick felt like a hobby at the start.
Speaker 2: People used to say, oh, how's your little sidebiz going,
Speaker 2: Actually not too bad?
Speaker 1: Thanks, Oh I love that. But I mean we still
Speaker 1: I think fate as much as it is a big
Speaker 1: business today, and maybe you feel the same about the
Speaker 1: Quick Flick, it still does feel like a fun hobby
Speaker 1: that you just so luckily get to do every single day.
Speaker 1: It just kind of turned into this big thing, but
Speaker 1: it feels fun. And I think it's an important thing
Speaker 1: as well in anyone's business journey is to never not
Speaker 1: have fun with it. And I think at any point
Speaker 1: if business is not fun, like obviously, we're going to
Speaker 1: have times that are not fun. You're going to have
Speaker 1: times where you know, shits hit the fan. But I
Speaker 1: think it's always important for us to try to have
Speaker 1: fun in our business journey because it can get to
Speaker 1: the point for some business owners where it's not fun
Speaker 1: for them anymore and they're not enjoying it. And then
Speaker 1: you know, to me, I'm like, is it worth it
Speaker 1: if people are just absolutely hating every second of it?
Speaker 1: It's important to enjoy it. Totally got to enjoy the journey.
Speaker 1: As always, we're going to be ending with a tip
Speaker 1: of the week and I'm going to leave it up
Speaker 1: to you irs. Do you have a tip of the
Speaker 1: week or a tip of your life for us?
Speaker 2: So this tip would have saved me ten thousand US
Speaker 2: dollars had I known it, so I want to share it.
Speaker 2: So a mistake that I made was assuming that the
Speaker 2: sample you sign off on when you're manufacturing a product
Speaker 2: is going to match the final bulk order that you receive.
Speaker 2: So I made this mistake where we were actually ordering merchandise.
Speaker 2: So it was like a coffee cup. Got the sample,
Speaker 2: the design was great, sign off on it, love it,
Speaker 2: went into production, manufactured about ten thousand units, and then
Speaker 2: didn't check them, didn't order, didn't get the manufacturer to
Speaker 2: send me, you know, a small portion of that bulk
Speaker 2: order to check beforehand, shipped them all the way to
Speaker 2: Australia shipment arrived, opened them up.
Speaker 1: They were completely different, did not match.
Speaker 2: Couldn't even use dollars, Like the whole design was like
Speaker 2: warped and stretched, the lid didn't go on properly. They
Speaker 2: all had to be recycled like it wasn't even salvageable.
Speaker 1: Wow.
Speaker 2: So yeah, check your sample against your bulk always before
Speaker 2: you ship and pay any final deposits.
Speaker 1: Yeah, it's crazy, isn't it. I think that's something that
Speaker 1: would probably happen to a lot of owners. And people
Speaker 1: always ask like, what is our sampling process for fate
Speaker 1: And I'm sure it's the same for your or packaging
Speaker 1: kind of thing. So we always sample and sample and
Speaker 1: sample until you get it right and then you're like, Okay,
Speaker 1: this is what I want to go into production. And
Speaker 1: then you request from your manufacturer for a pre production sample,
Speaker 1: so that's another sample of them putting it in making
Speaker 1: it before it even goes to the bulks, and you
Speaker 1: can confirm that pre production sample and go, yes, that
Speaker 1: is what I want to go to production. They'll do
Speaker 1: the production of however many units you're getting, let' say
Speaker 1: it's a thousand. Then before they ship it out, you're
Speaker 1: going to say I want you know, one or ten
Speaker 1: or a box from the bulk. You have to do
Speaker 1: that so important, and they will charge you like a
Speaker 1: lot more for your samples, like samples are not cheap.
Speaker 1: But again, it all comes down to relationship building. If
Speaker 1: you build up relationships with your suppliers over time, they might,
Speaker 1: you know, eventually give them to you for free or
Speaker 1: like discount it. But pay that price and check that
Speaker 1: stock before it comes to you. Otherwise it's going to
Speaker 1: show a lot. It's going to show up like your
Speaker 1: cups and be absolutely wrong. You just got to check
Speaker 1: it and check it and check it, and it will
Speaker 1: delay your timeline by a lot waiting all these weeks
Speaker 1: for samples and everything. But it's just part of it
Speaker 1: that you have to do. Even if, for example, with fate,
Speaker 1: if we're just bringing back an item that we have
Speaker 1: sold ten times before, like if we've released our buttery
Speaker 1: tea ten times before in black, let's just say I
Speaker 1: still get a pre production sample, and I still get
Speaker 1: a pre shipment sample, even though we've made that same
Speaker 1: top a billion times. I still check it and I
Speaker 1: still fucking try the thing. So never don't do that.
Speaker 1: Great tip, Iris, Well, thank you so much for coming
Speaker 1: on Big Business. I feel like I feel like we
Speaker 1: could talk all day and it should turn into like
Speaker 1: a five part series. We just started, I know, five
Speaker 1: minutes in, it really does feel like five minutes. Tell
Speaker 1: us where can everyone? Obviously we've spoken about where everyone
Speaker 1: can find the Quick Flick, but just in case they
Speaker 1: weren't listening, where can people find you?
Speaker 2: So me, you can find at Iris Jade on socials
Speaker 2: and then the Quick Flick, the Quick Flick or head
Speaker 2: down to your local Coals, Priceline or Terry White and
Speaker 2: you'll find us in the shelves.
Speaker 1: What's your number one product that you would recommend for
Speaker 1: people to try if they have never purchased anything from
Speaker 1: you before.
Speaker 2: I gotta go with our best seller, which is the
Speaker 2: Sunscreen Spray. So it's sunscreen spray for over makeup, but
Speaker 2: it also helps set your makeup and hydrate your skin.
Speaker 2: And it's s p F fifty plus trust the Aussie Sunscreens.
Speaker 1: I'm gonna need to try that because I've just got
Speaker 1: like this serum one. Don't worry, I've got some for you.
Speaker 2: I've got everything in my bad today it happens, stop it.
Speaker 1: Oh, this has been so great and I'm gonna need
Speaker 1: to get you back again whenever you're here next because
Speaker 1: it's just so good to talk to other people who
Speaker 1: just get it. Agreed,