1 00:00:04,200 --> 00:00:11,119 Speaker 1: Should we be prioritizing posting content on our brand social 2 00:00:11,200 --> 00:00:15,800 Speaker 1: media accounts or our personal one. This is a question 3 00:00:16,000 --> 00:00:18,560 Speaker 1: that I get all the time, and it's just a 4 00:00:18,720 --> 00:00:21,160 Speaker 1: topic that I hear about all the time. 5 00:00:21,440 --> 00:00:24,120 Speaker 2: And I've had a DM come through again. 6 00:00:24,720 --> 00:00:28,319 Speaker 1: Everyone is coming through with the really good questions sent 7 00:00:28,440 --> 00:00:32,720 Speaker 1: into our Big Business Podcast Instagram account, and it's all 8 00:00:32,760 --> 00:00:37,239 Speaker 1: about like, where do I prioritize posting my content? 9 00:00:37,320 --> 00:00:39,200 Speaker 2: And oh, this is such a great question. 10 00:00:39,800 --> 00:00:43,320 Speaker 1: So let's read this out Hybrid and producer X, I 11 00:00:43,360 --> 00:00:45,680 Speaker 1: have a question I would love to hear covered on 12 00:00:45,720 --> 00:00:49,199 Speaker 1: the pod. If you had to pick one, would you 13 00:00:49,280 --> 00:00:54,400 Speaker 1: post only on your business TikTok or your personal TikTok. 14 00:00:54,880 --> 00:00:58,680 Speaker 1: I have a jewelry brand and am in the sampling 15 00:00:58,720 --> 00:01:01,960 Speaker 1: stages of starting a clothing brand, and am yet to 16 00:01:02,000 --> 00:01:06,280 Speaker 1: start posting on TikTok currently using Instagram and Facebook for 17 00:01:06,360 --> 00:01:09,600 Speaker 1: my jewelry business. I know I would struggle with the 18 00:01:09,720 --> 00:01:13,600 Speaker 1: upkeep of posting to both a personal and a business TikTok, 19 00:01:14,160 --> 00:01:17,080 Speaker 1: so I'm wanting to focus on just one. We'd love 20 00:01:17,160 --> 00:01:22,360 Speaker 1: to hear your opinion. Thanks Jasmine, Well, thanks Jasmine for 21 00:01:22,440 --> 00:01:25,959 Speaker 1: thinking of me to answer this question. And this is 22 00:01:26,000 --> 00:01:28,080 Speaker 1: a tricky one, but I'm going to try and answer 23 00:01:28,120 --> 00:01:31,840 Speaker 1: it simply. This is a particularly hard question for me 24 00:01:31,959 --> 00:01:36,039 Speaker 1: to answer, and the reason for that is because I 25 00:01:36,120 --> 00:01:39,680 Speaker 1: did my business journey backwards compared to how a lot 26 00:01:39,680 --> 00:01:43,119 Speaker 1: of people do it these days. For anyone that doesn't 27 00:01:43,160 --> 00:01:45,520 Speaker 1: know like my full history, I'll give you the most 28 00:01:45,600 --> 00:01:47,440 Speaker 1: brief nutshell rundown. 29 00:01:48,360 --> 00:01:49,920 Speaker 2: I started a. 30 00:01:49,840 --> 00:01:52,120 Speaker 1: YouTube channel when I was in high school, when I 31 00:01:52,120 --> 00:01:55,240 Speaker 1: was fifteen years old. And for context, I'm about to 32 00:01:55,240 --> 00:01:58,440 Speaker 1: turn thirty three, So I've been making content. 33 00:01:59,400 --> 00:02:00,000 Speaker 2: How many years? 34 00:02:00,040 --> 00:02:00,560 Speaker 1: Year? Is that? 35 00:02:00,760 --> 00:02:02,440 Speaker 2: Like eighteen years? 36 00:02:02,640 --> 00:02:04,680 Speaker 1: I've been making content for a really long time. I 37 00:02:04,720 --> 00:02:08,800 Speaker 1: started that YouTube channel when Instagram, TikTok, Snapchat, none of 38 00:02:08,840 --> 00:02:13,079 Speaker 1: that existed. And obviously, as all the platforms came out 39 00:02:13,160 --> 00:02:15,120 Speaker 1: back in the day, I jumped onto all of them. 40 00:02:15,200 --> 00:02:17,040 Speaker 1: I got an Instagram account when it came out, I 41 00:02:17,080 --> 00:02:19,639 Speaker 1: got Snapchat when it came out, I got TikTok when 42 00:02:19,680 --> 00:02:24,560 Speaker 1: it came out, and I was just making content from 43 00:02:24,639 --> 00:02:29,480 Speaker 1: the age of fifteen. I built an entire audience online 44 00:02:29,720 --> 00:02:31,720 Speaker 1: on that YouTube channel. I got it to over a 45 00:02:31,800 --> 00:02:37,280 Speaker 1: million subscribers, all before like e commerce was really a 46 00:02:37,400 --> 00:02:38,040 Speaker 1: thing or what. 47 00:02:38,080 --> 00:02:38,720 Speaker 2: It is now. 48 00:02:38,919 --> 00:02:41,240 Speaker 1: You know what I mean, so the biggest difference from 49 00:02:41,280 --> 00:02:45,200 Speaker 1: me was I built that personal account and that personal 50 00:02:45,240 --> 00:02:49,679 Speaker 1: brand way before I went into business, so that when 51 00:02:49,720 --> 00:02:53,080 Speaker 1: it came to me launching my business, I already had 52 00:02:53,120 --> 00:02:56,359 Speaker 1: that huge personal social profile. 53 00:02:56,520 --> 00:02:58,040 Speaker 2: I literally did it backwards. 54 00:02:58,080 --> 00:03:00,359 Speaker 1: Then off the back of that, I then went and 55 00:03:00,400 --> 00:03:03,240 Speaker 1: built my business, did all that side, and built a 56 00:03:03,280 --> 00:03:06,600 Speaker 1: community on my business pages as well. Whereas a lot 57 00:03:06,600 --> 00:03:10,040 Speaker 1: of people now they will have the idea first of 58 00:03:10,080 --> 00:03:13,120 Speaker 1: starting a business, and they'll do all that side first, 59 00:03:13,240 --> 00:03:15,840 Speaker 1: and then they may open or launch their business and 60 00:03:15,880 --> 00:03:18,680 Speaker 1: then they're like, shit, I've got to build this community. 61 00:03:19,600 --> 00:03:23,800 Speaker 1: So my journey has been completely backwards, and I guess 62 00:03:24,120 --> 00:03:25,880 Speaker 1: the only reason that I've been able to do it 63 00:03:25,919 --> 00:03:28,560 Speaker 1: that way was because I started so long ago, which 64 00:03:28,600 --> 00:03:29,720 Speaker 1: I'm so grateful for. 65 00:03:29,960 --> 00:03:32,639 Speaker 2: And my journey was never intentional. 66 00:03:33,120 --> 00:03:35,640 Speaker 1: I started those YouTube videos for fun because I thought 67 00:03:35,680 --> 00:03:37,400 Speaker 1: it would be fun when I was fifteen. 68 00:03:37,160 --> 00:03:39,600 Speaker 2: Years old, like YouTubers were barely a thing. 69 00:03:39,680 --> 00:03:42,040 Speaker 1: YouTube was this brand new website, and I just so 70 00:03:42,200 --> 00:03:45,040 Speaker 1: happened to really take an interest in it at such 71 00:03:45,080 --> 00:03:47,200 Speaker 1: a young age and just started talking to the camera. 72 00:03:47,360 --> 00:03:51,120 Speaker 1: So I'm forever grateful for my younger self for thinking 73 00:03:51,160 --> 00:03:54,320 Speaker 1: of doing that because I was building a personal brand, 74 00:03:54,720 --> 00:03:57,800 Speaker 1: like a decade before a personal brand was even a thing, 75 00:03:57,800 --> 00:04:00,320 Speaker 1: because I just it was a fun little hobby for me. 76 00:04:00,680 --> 00:04:03,960 Speaker 1: So I've done my business journey completely backwards, which has 77 00:04:04,400 --> 00:04:07,480 Speaker 1: absolutely helped me in building fate into where. 78 00:04:07,320 --> 00:04:08,240 Speaker 2: It is today. 79 00:04:09,520 --> 00:04:15,080 Speaker 1: But if I had to choose in between posting on 80 00:04:15,120 --> 00:04:19,920 Speaker 1: my personal TikTok account and my business TikTok account, I 81 00:04:19,960 --> 00:04:26,640 Speaker 1: would choose, drum roll, I'd post to the business TikTok account, 82 00:04:27,240 --> 00:04:30,160 Speaker 1: but I would make it feel personal. Now if we 83 00:04:30,520 --> 00:04:32,920 Speaker 1: I know you mentioned like Facebook and Instagram and everything 84 00:04:32,920 --> 00:04:35,160 Speaker 1: in this, but I think your main question is would 85 00:04:35,160 --> 00:04:38,760 Speaker 1: you post to your personal or your business TikTok. I'd 86 00:04:38,839 --> 00:04:41,880 Speaker 1: go with my business TikTok, but I'd make it just 87 00:04:41,920 --> 00:04:45,600 Speaker 1: feel like the perfect blend. If anything, I'd make it 88 00:04:45,600 --> 00:04:49,080 Speaker 1: feel really personal. And I can give you an example 89 00:04:49,279 --> 00:04:51,720 Speaker 1: of just two things that you can easily go and 90 00:04:51,760 --> 00:04:53,680 Speaker 1: look at right now so that you can see what 91 00:04:53,720 --> 00:04:56,520 Speaker 1: I'm talking about. I mean, don't go and do it 92 00:04:56,560 --> 00:04:58,600 Speaker 1: right now because you've got to finish listening to the episode. 93 00:04:59,360 --> 00:05:04,080 Speaker 1: But TikTok and Instagram, they're two very different platforms. They 94 00:05:04,160 --> 00:05:06,440 Speaker 1: definitely are the same in a lot of ways in 95 00:05:06,560 --> 00:05:10,719 Speaker 1: terms of Instagram reels and TikTok. For you page like, 96 00:05:10,720 --> 00:05:13,400 Speaker 1: it's the same sort of content. But if you go, 97 00:05:13,520 --> 00:05:17,240 Speaker 1: for example, go take a look at the Fate TikTok 98 00:05:17,279 --> 00:05:20,000 Speaker 1: account and you go look at the feed, and then 99 00:05:20,080 --> 00:05:23,040 Speaker 1: if you go and look at the Fate Instagram account. Sorry, 100 00:05:23,040 --> 00:05:25,240 Speaker 1: I just had like a if you go look at 101 00:05:25,240 --> 00:05:30,440 Speaker 1: the Fate Instagram account, it looks completely different to the 102 00:05:30,480 --> 00:05:33,680 Speaker 1: Fate TikTok account. So if I had to make a 103 00:05:33,720 --> 00:05:37,160 Speaker 1: decision and I was just starting my business now, I 104 00:05:37,200 --> 00:05:40,679 Speaker 1: would prioritize if we're just talking about TikTok, I would 105 00:05:40,680 --> 00:05:46,359 Speaker 1: focus on just posting to my brand account, but I 106 00:05:46,400 --> 00:05:49,720 Speaker 1: would make it really personal the same way that our 107 00:05:49,839 --> 00:05:52,280 Speaker 1: Fate TikTok account. If you go look at it today, 108 00:05:52,880 --> 00:05:57,080 Speaker 1: it feels very personal. I'm basically the whole feed and 109 00:05:57,440 --> 00:06:01,080 Speaker 1: it's just fun videos nowhere do I mean, there's a 110 00:06:01,120 --> 00:06:02,839 Speaker 1: few videos that you'll see on there that are like 111 00:06:02,920 --> 00:06:05,000 Speaker 1: fashion videos, but I put those on there because I 112 00:06:05,080 --> 00:06:07,360 Speaker 1: run them as ads. If I was to post those, 113 00:06:07,360 --> 00:06:09,600 Speaker 1: normally they would get no views, but those get heaps 114 00:06:09,600 --> 00:06:12,240 Speaker 1: of views because I'm like putting spend behind them. But 115 00:06:12,360 --> 00:06:15,120 Speaker 1: if you just take a general scroll through our Fate 116 00:06:15,160 --> 00:06:18,720 Speaker 1: TikTok account. It's just like a fun account, and of 117 00:06:18,720 --> 00:06:21,159 Speaker 1: course I'll be wearing Fate in every single video. But 118 00:06:21,160 --> 00:06:25,320 Speaker 1: then I'm doing like taste testing videos and funny skits 119 00:06:25,360 --> 00:06:27,960 Speaker 1: with Aj and April, and you know, we're just having 120 00:06:27,960 --> 00:06:30,400 Speaker 1: a load of fun. Because I think that is the 121 00:06:30,400 --> 00:06:34,080 Speaker 1: perfect spot to put your focus, because you can still 122 00:06:34,120 --> 00:06:37,000 Speaker 1: build that personal brand feel because you'll be showing up 123 00:06:37,040 --> 00:06:39,960 Speaker 1: in all the content, but it's on that brand account. 124 00:06:40,320 --> 00:06:42,120 Speaker 1: And I think when it comes to TikTok, I mean, 125 00:06:42,160 --> 00:06:44,760 Speaker 1: some people might disagree with me, but no one really 126 00:06:44,800 --> 00:06:48,599 Speaker 1: cares about the pretty stuff and having a pleasing, aesthetically 127 00:06:48,920 --> 00:06:52,120 Speaker 1: beautiful looking feed. It's all about the fun. It's about 128 00:06:52,160 --> 00:06:55,200 Speaker 1: the personality. So if I had to answer your question 129 00:06:55,400 --> 00:07:00,320 Speaker 1: in one answer, I would prioritize my business. TikTok account aren't, 130 00:07:00,720 --> 00:07:08,840 Speaker 1: but I would make it feel very personal. Now on 131 00:07:08,880 --> 00:07:11,880 Speaker 1: your comment of you saying that you feel as if 132 00:07:11,920 --> 00:07:14,920 Speaker 1: though you're going to struggle to juggle like all the 133 00:07:14,920 --> 00:07:18,760 Speaker 1: different accounts and like your personal stuff and your business stuff, 134 00:07:19,400 --> 00:07:22,560 Speaker 1: you can find peace in knowing that I feel that way. 135 00:07:23,600 --> 00:07:26,080 Speaker 1: I literally feel that way every single day of my life, 136 00:07:26,080 --> 00:07:28,720 Speaker 1: and I've been doing content for like eighteen years or 137 00:07:28,720 --> 00:07:32,320 Speaker 1: something crazy like that, and to this day, I still 138 00:07:32,360 --> 00:07:35,320 Speaker 1: go I feel like I'm not posting enough of my TikTok, 139 00:07:35,520 --> 00:07:38,800 Speaker 1: or I feel like I'm posting heaps on my Instagram, 140 00:07:38,840 --> 00:07:42,240 Speaker 1: but then are not enough on the fake TikTok. Like 141 00:07:42,360 --> 00:07:45,840 Speaker 1: You'll always feel that way, But I think as long 142 00:07:45,840 --> 00:07:48,800 Speaker 1: as you're putting enough time and effort and hours in 143 00:07:48,840 --> 00:07:52,240 Speaker 1: the week into content on any of your platforms, I 144 00:07:52,280 --> 00:07:53,040 Speaker 1: think you're. 145 00:07:52,880 --> 00:07:55,840 Speaker 2: Doing a great job. It's a lot. 146 00:07:55,920 --> 00:07:59,920 Speaker 1: It's a lot to juggle, especially actually running a business 147 00:08:00,160 --> 00:08:03,360 Speaker 1: as well, which I struggle with so much. I know 148 00:08:03,440 --> 00:08:05,560 Speaker 1: it can seem like I'm putting out a heap of content, 149 00:08:05,600 --> 00:08:08,239 Speaker 1: but it still feels never enough. You know, In some weeks, 150 00:08:08,280 --> 00:08:11,160 Speaker 1: I just feel so bunked down in my actual job, 151 00:08:11,200 --> 00:08:15,240 Speaker 1: which is just talking with my employees all day and 152 00:08:15,320 --> 00:08:17,760 Speaker 1: doing work on my laptop. I feel so bunked down 153 00:08:17,840 --> 00:08:19,560 Speaker 1: in that that I feel like I'm not giving my 154 00:08:19,680 --> 00:08:22,680 Speaker 1: content even ten percent of my effort. So you're not 155 00:08:22,760 --> 00:08:26,320 Speaker 1: alone in feeling that way. But I hope this helps. 156 00:08:26,960 --> 00:08:29,960 Speaker 1: And Yeah, if I were you, Jasmine, I would put 157 00:08:30,160 --> 00:08:33,400 Speaker 1: all my focus and effort into my brand TikTok account 158 00:08:34,160 --> 00:08:37,160 Speaker 1: and making it feel real personal by having yourself appear 159 00:08:37,200 --> 00:08:38,640 Speaker 1: in it, so you're kind of getting the best at 160 00:08:38,679 --> 00:08:42,360 Speaker 1: both worlds. Anyway, that is all for today's bonus episode. 161 00:08:42,480 --> 00:08:45,040 Speaker 1: Thanks Jasmine for sending in your question, and if anyone 162 00:08:45,120 --> 00:08:47,880 Speaker 1: else has any questions you would like me to answer, 163 00:08:47,960 --> 00:08:51,240 Speaker 1: I am an open book. Send us a DM on Instagram. 164 00:08:51,320 --> 00:08:54,800 Speaker 1: It's just Big Business Underscore podcasts, and if you enjoy 165 00:08:54,840 --> 00:08:58,720 Speaker 1: listening to Big Business, please feel free to chuck us 166 00:08:58,920 --> 00:09:01,280 Speaker 1: a five star rating and I'll be back next week 167 00:09:01,320 --> 00:09:09,640 Speaker 1: with the main and another bonus MHM.