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Speaker 1: Let's talk about a mistake that we made and turned

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Speaker 1: it into a positive. Let's just get straight into it.

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Speaker 1: This is a bonus episode of Big Business. And in

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Speaker 1: case you didn't know, I come out with two episodes

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Speaker 1: every week, and today is a little bonus episode where

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Speaker 1: we just do a bit more casual.

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Speaker 2: Aren't we come on? Xander, get in here.

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Speaker 3: I'm here. We'll just say how Rex we are from

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Speaker 3: the Kylie concert on the weekend? Yeah?

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Speaker 1: Why are we both so exhausted even though we just

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Speaker 1: like attended in the audience.

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Speaker 2: Imagine actually being on tour.

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Speaker 3: I know I dance so much though it was ridiculous,

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Speaker 3: But tell me about this little mistake you've made. Don't

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Speaker 3: want to hear all about it.

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Speaker 1: So this is the second time ever that this has

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Speaker 1: happened to us in the history of fate, which I

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Speaker 1: think is a really lucky thing.

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Speaker 2: It's inevitable when you're.

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Speaker 1: Making products that every now and then things are going

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Speaker 1: to slip through the cracks and mistakes are going to happen. Sorry,

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Speaker 1: I really keep burping because of this fee and so

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Speaker 1: like if any of you make products like you'll know,

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Speaker 1: things can go wrong. Things can turn out differently to

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Speaker 1: what you thought, even though you've checked everything a thousand

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Speaker 1: times and you've done all your sampling, like, sometimes things

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Speaker 1: can just still show up and it can be wrong

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Speaker 1: and who knows, like human error, and I think that's

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Speaker 1: something that consumers need to be like more mindful of.

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Speaker 1: I think, for example, like let's say we're launching a

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Speaker 1: new top that's got like buttons down the front or whatever,

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Speaker 1: and someone might receive one and maybe there's just like

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Speaker 1: a button missing altogether, you know, And I think it's

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Speaker 1: like a lot of people are really nice, but some people,

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Speaker 1: like if you've sent that to the wrong person and

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Speaker 1: there's a button missing, or like the zip is like

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Speaker 1: just broken or whatever, Like people are so quick to

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Speaker 1: be like this showed up and it has a button missing,

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Speaker 1: and how am I supposed to wear this?

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Speaker 2: Blah blah blah.

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Speaker 1: But human errors happen, and like clothing is made by humans,

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Speaker 1: like everything, Like I mean, there's lots of machines that

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Speaker 1: make shit these days, but like mistakes happen even with

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Speaker 1: massive businesses, Like mistakes happen every day. So we've had.

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Speaker 2: As I said, this has happened once before.

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Speaker 1: I think it was two ish years ago, Yeah, maybe

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Speaker 1: two years ago, we were making these corset tops from

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Speaker 1: like a silky Swede kind of fabric, and corsets are

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Speaker 1: quite technical because they've got like boning in them and everything.

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Speaker 1: And I don't know where along the line, but somehow

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Speaker 1: again like it slipped through the cracks. And I know

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Speaker 1: we spoke about this in this week's main episode about sampling, sampling,

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Speaker 1: sampling until you get your products perfect. And these corsets

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Speaker 1: showed up like two years ago, and we just got

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Speaker 1: some of them out, and like I tried one of

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Speaker 1: them on and I noticed that the straps were just

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Speaker 1: like too long, and they were just kind of like

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Speaker 1: flopping off my shoulder, like they weren't staying up on

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Speaker 1: my shoulder. And that was partly on us for not

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Speaker 1: making it an adjustable shoulder strap, like it was just

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Speaker 1: a fixed size, but because it was this like silky

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Speaker 1: Swede material, it just didn't feel like the kind of

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Speaker 1: fabric that you'd put in a slider on. And then

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Speaker 1: I was like, shit, these straps have turned out way

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Speaker 1: too long. And it was a thing like on some

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Speaker 1: people they would have been fine and then on others not.

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Speaker 1: And to me, I'm not the kind of brand where

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Speaker 1: I'm going to put that out into the world if

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Speaker 1: it's going to come back to me. Oh, these straps

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Speaker 1: are falling off my shoulders, you know. So we sat

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Speaker 1: on them for ages, and I kind of went back

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Speaker 1: to my suppliers and had conversations with them, like trying

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Speaker 1: to figure out what went wrong kind of thing, And

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Speaker 1: for like a couple of months, I just had these corsets.

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Speaker 1: I think we had four colors in the corset. It

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Speaker 1: was our first corset that we've ever made as well.

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Speaker 1: Maybe that's on us for trying to go to technical

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Speaker 1: with an item.

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Speaker 2: We just need to keep it.

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Speaker 1: Simpook t shirts and we sat on them for ages,

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Speaker 1: and I was like, what are we going to do

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Speaker 1: with these? Because we donate a lot of clothing, like

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Speaker 1: through fate, whether it's like returns that have come back

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Speaker 1: that have like foundation on them or whatever. Like we

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Speaker 1: just hold onto stuff and then we donate it. But

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Speaker 1: this was like a lot of corsets, Like there was hundreds,

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Speaker 1: and I was like, I'm not going to go drop

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Speaker 1: all these at Vinnie's. They're going to have hundreds of corsets.

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Speaker 1: So I said, like, why don't we just give them

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Speaker 1: away for free? In orders as just like a gift

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Speaker 1: with purchase kind of thing. And we'd never done this before,

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Speaker 1: like we've never had an item go wrong where I'm

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Speaker 1: just sitting on all this stock and I'm certainly not

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Speaker 1: going to just throw them out landfill.

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Speaker 2: And so I didn't plan it properly, but I made

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Speaker 2: a video.

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Speaker 1: And I think we posted it to TikTok and I

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Speaker 1: don't know if we posted it to Instagram, but it

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Speaker 1: was basically me in the warehouse with I got one

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Speaker 1: each of the four corsets, and I just said. It

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Speaker 1: wasn't really like a marketing tactic at the time. It

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Speaker 1: was just me making a video and I said, oh,

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Speaker 1: we've got these corsets and like we've stuffed them up

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Speaker 1: kind of things. So today, like what we're going to

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Speaker 1: do this week is just randomly chuck them in orders.

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Speaker 1: And it was more a video of me just telling

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Speaker 1: people that mistakes happen. And I didn't think it through properly,

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Speaker 1: like I didn't say, you know, comment below if you

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Speaker 1: want one, or I didn't say use this code if

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Speaker 1: you want one, like I just said, we're just going

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Speaker 1: to be chucking them in orders. And that video absolutely

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Speaker 1: blew up, especially on TikTok it blew up and like

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Speaker 1: I didn't think this in my head at the time,

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Speaker 1: but then like everyone was rushing to our website placing

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Speaker 1: an order of anything, like, you know, even just like

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Speaker 1: one of our combs or our key rings, and then

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Speaker 1: the comments were flooded with I just placed my order.

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Speaker 1: My order numbers one, two, three or five six. Can

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Speaker 1: I please have a corset in a size sixteen? You know?

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Speaker 1: And I was like, oh fuck, Like I didn't realize

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Speaker 1: everyone would want these, And I like showed the corsets

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Speaker 1: in the video and I just said, the straps are

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Speaker 1: just a bit too long. You know, if someone has

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Speaker 1: bigger boobs, they might like it because like they can

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Speaker 1: kind of fill out the corset a bit more and

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Speaker 1: the strap will be tighter on the shoulder. I was like,

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Speaker 1: these might be really good for bigger, busted people, but

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Speaker 1: I don't have overly big bus so I can't say.

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Speaker 1: And so we just put that video out and then

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Speaker 1: like everyone went to our website to order in hopes

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Speaker 1: of getting one of the corsets, and I was like,

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Speaker 1: oh my god, how do we now.

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Speaker 2: Actually monitor this?

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Speaker 1: Because I didn't really set it up as like a

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Speaker 1: giveaway or anything like I was just kind of talking

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Speaker 1: about because what we had planned to do was as

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Speaker 1: orders came through, like normal, if someone was ordering a

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Speaker 1: size sixteen, we were just going to chuck in a

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Speaker 1: size sixteen corset just as a gift. And I'd also

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Speaker 1: gotten like on Vista print or something like a heap

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Speaker 1: of little cards, like I think a thousand cards that said, hey,

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Speaker 1: like this is a corset that isn't quite perfect, but

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Speaker 1: maybe you might fit it, or maybe like if someone

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Speaker 1: was handy, they could shorten the strap kind of thing,

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Speaker 1: like a DIY. So that was the way I was

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Speaker 1: going to communicate it to people that we were giving

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Speaker 1: it to is just put the little note in their

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Speaker 1: order and off they go. And so it absolutely blew up,

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Speaker 1: and everyone wanted a corset, and I was like, oh,

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Speaker 1: what the hell, Like this was such a success when

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Speaker 1: I didn't think it was going to be that, and

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Speaker 1: I wasn't intentionally making the video as a giveaway. I

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Speaker 1: didn't say let us know if you want one or whatever,

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Speaker 1: like it was just we're just chucking them in orders

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Speaker 1: kind of thing. And so that was two years ago,

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Speaker 1: and every now and then a j would say, remember

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Speaker 1: that corset video that just like absolutely blew up. And

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Speaker 1: so anyway, last year we were coming out with red

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Speaker 1: pieces for Christmas, like in our cotton linen range, and

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Speaker 1: I can't remember how many items we ended up actually releasing,

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Speaker 1: but anyway, one of them turned out wrong, which is

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Speaker 1: a dress of ours and basically again somewhere along the line,

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Speaker 1: a measurement has gone wrong. And this was like a

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Speaker 1: double lined dress, so two layers of fabric and the

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Speaker 1: lining on the inside was stitched to the outer, but

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Speaker 1: the inner lining was a little bit too short, but

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Speaker 1: then it was stitched, so it was like pulling the

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Speaker 1: outside of the dress up underneath like kind of creating

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Speaker 1: like a puckering around like the thigh area, because like

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Speaker 1: a mini dress. And so we noticed this when we

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Speaker 1: were shooting like for the website, that the lining was puckering.

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Speaker 1: And again, well, what we did with the corsets originally

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Speaker 1: was we then contacted, So this is two years ago.

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Speaker 1: We contacted a local seamstress because I was like, let's

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Speaker 1: fix these corsets. So we had this lady come and

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Speaker 1: pick up a couple and she took a few away

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Speaker 1: to see if she could shorten the straps and how

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Speaker 1: long it would take her, because there was like seven

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Speaker 1: hundred corsets back then, and so we went back and

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Speaker 1: forth with her for a bit, but it was gonna

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Speaker 1: end up costing us like a shit ton of money,

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Speaker 1: and we'd already spent all the money like getting.

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Speaker 2: The corsets made, so we never ended up doing it.

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Speaker 1: And so then when these dresses arrived last year again,

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Speaker 1: I had that thought, Oh, this is an actual, really

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Speaker 1: easy fix, because all you have to do is like

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Speaker 1: cut the lining away from the outer, and the outer

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Speaker 1: will drop down and then you'll still have your two

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Speaker 1: layers of fabric, they just won't be joined and puckering.

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Speaker 1: And again I'm like, oh, do we get these fixed?

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Speaker 1: Do we get someone local to you know, unstitch all

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Speaker 1: the lining? And then I just thought, nah, Like let's

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Speaker 1: just do the corset thing again, because we knew that

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Speaker 1: it was such a success last time, but this time

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Speaker 1: I guess I saw it as more of like a

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Speaker 1: marketing opportunity, whereas last time I just chucked up this

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Speaker 1: random corset video and absolutely blew up.

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Speaker 2: So we have done it again.

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Speaker 1: And someone actually commented on the video, hope you make

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Speaker 1: more mistakes again soon, which was really funny. But we

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Speaker 1: made the video and posted it last week. But this

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Speaker 1: time I was more tactical is that the word I

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Speaker 1: don't know with my approach, so that everyone that wanted

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Speaker 1: one would definitely get one, whereas last time it was

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Speaker 1: like a lucky draw, like place in order and maybe

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Speaker 1: they were going to get one.

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Speaker 3: And how did you manage that?

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Speaker 2: How did you how did you decide how to do it?

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Speaker 1: Yeah, so basically because the last time I did it,

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Speaker 1: we didn't guarantee anyone that they were going to get one.

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Speaker 2: But also I didn't like encourage people to place in.

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Speaker 1: Order, Like people just started going and placing all these

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Speaker 1: orders and I was like, oh my god, I didn't

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Speaker 1: realize this was going to happen. So what I did

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Speaker 1: this time to ensure that people definitely got one of

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Speaker 1: these dresses was I created a series of discount codes. Now,

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Speaker 1: because we have sizes six, eight, ten, twelve, fourteen, sixteen, eighteen, twenty,

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Speaker 1: twenty two, twenty four, twenty six, we've got all of

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Speaker 1: our sizes, so I went and made a discount code

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Speaker 1: for each size. So there's maven six, maven eight, mayven, ten, mayven, twelve.

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Speaker 1: I did a discount code for every single size that

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Speaker 1: we had, we counted the stock, so we knew exactly

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Speaker 1: how many of each that we had to give away.

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Speaker 1: And then what you can do on Shopify is when

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Speaker 1: you're setting up a discount code, you can limit the

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Speaker 1: amount of times it can be used in total. So

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Speaker 1: then I put in each discount code how many times

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Speaker 1: it can be used before the discount code will no

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Speaker 1: longer work, and that's how I did it. So then

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Speaker 1: in this video this time around, I said, use the

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Speaker 1: discount code with your size. If you go to use

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Speaker 1: it and it's no longer working, that means it's all gone.

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Speaker 2: So then that way, everyone.

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Speaker 1: That used a code knew they're definitely going to get one,

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Speaker 1: whereas last time it was just people placed in an

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Speaker 1: order and hoping for the bloody best.

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Speaker 3: It also takes a pressure of you as well, because

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Speaker 3: now you're not panicking as to people hounding the comments being.

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Speaker 2: Like oh I didn't get one semi.

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Speaker 3: Now you're like, cool, they're already going to be designated

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Speaker 3: to the orders anyway, and so I don't distress about

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Speaker 3: like letting anyone down.

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Speaker 2: Like it's very much like.

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Speaker 1: That last time with the corsets, it was like I

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Speaker 1: placed an order and I didn't get a corset, and

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Speaker 1: I was like, oh my god, we didn't like guarantee

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Speaker 1: that anyone was going to get one.

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Speaker 2: I was just kind of saying, we're chucking these in

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Speaker 2: orders randomly.

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Speaker 1: So this time I made sure to do it this

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Speaker 1: way so that you know, no one essentially misses out.

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Speaker 1: If they put the code in and it worked, they

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Speaker 1: got a corset. And if the code no longer worked,

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Speaker 1: they knew that the course the corsets. Why am I

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Speaker 1: saying corsets the dress? They knew the dress was all gone.

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Speaker 3: How fast did they all go?

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Speaker 2: Like within an hour? Wow?

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Speaker 3: How many were there?

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Speaker 2: Uh, maybe three hundred or four hundred?

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Speaker 3: Crazy though, were well not.

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Speaker 1: As many as the corsets that we had because it

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Speaker 1: was just a one dress, whereas when we had the

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Speaker 1: corsets it was like four different colors, and so they

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Speaker 1: were gone so quickly. And again like I did this

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Speaker 1: remembering like the corsett video from two years ago, but

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Speaker 1: I didn't know if it would have the same impact

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Speaker 1: as it did last time. But to my sp like,

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Speaker 1: it did extremely well, and all the codes were used

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Speaker 1: pretty quickly. And then people did start commenting like oh

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Speaker 1: my god, the code's not working.

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Speaker 2: Does that mean it's gone already? Kind of thing. But

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Speaker 2: everyone got really excited about it, and I mean it's

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Speaker 2: a great and.

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Speaker 1: Positive thing because then we got orders and the little

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Speaker 1: codes that I made up, I also just made them

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Speaker 1: like a five percent off code as well, like I

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Speaker 1: didn't have to make it a discounted code. I was like,

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Speaker 1: I'll give them five percent off two for placing an

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Speaker 1: order and they get the free dress. But it's just

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Speaker 1: a turning a negative into a positive, and I guess

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Speaker 1: it's like a cool marketing thing to do. But also like,

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Speaker 1: this is definitely not something that I would want to

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Speaker 1: rely on or become known for, even though it seems

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Speaker 1: to have an extremely successful success rate. You don't want

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Speaker 1: to be having to do this kind of stuff all

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Speaker 1: the time.

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Speaker 3: But it's these are great stories in its sense, almost

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Speaker 3: great advice for any other business owners out there. When

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Speaker 3: things can go wrong like this, how can you turn

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Speaker 3: that negative into such a great positive.

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Speaker 1: I've seen a lot of people, especially on TikTok, make

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Speaker 1: mistakes with things like I've seen people make like journals

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Speaker 1: and you know, some of the writing inside the book

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Speaker 1: is wrong, or they might be spelling errors or I've

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Speaker 1: seen people who make like I can't think of them specifically,

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Speaker 1: but I know one girl owns this makeup brush. Shout

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Speaker 1: out if you're listening, because I feel like someone's going

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Speaker 1: to send this to her. I think it might be

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Speaker 1: called Saint Jack. I can't be one hundred percent sure,

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Speaker 1: but I saw one time she makes this makeup brush

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Speaker 1: cleaner like liquid, and like her logos on her packaging

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Speaker 1: were like rubbing off or something. And so like these people,

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Speaker 1: they just go to their social media audience and say,

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Speaker 1: you know, all the packaging of this is wrong, kind

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Speaker 1: of like the imperfect fruit at the shops, you know,

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Speaker 1: whereas like it's still fine, like her makeup brush cleaner

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Speaker 1: was perfect to use, but the logo was rubbing off

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Speaker 1: or I can't exactly remember. And then she'd put them

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Speaker 1: up on the website, but like at an extremely discounted

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Speaker 1: rate because it's imperfect packaging.

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Speaker 2: And I think this all comes back to.

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Speaker 1: If you are transparent with your audience and you have

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Speaker 1: that close relationship with your audience and community online that

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Speaker 1: you've built.

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Speaker 3: Tip of the Week tip be transparent.

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Speaker 1: Yeah, exactly right, be transparent. That was our tip of

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Speaker 1: the week. You can kind of admit your mistakes as

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Speaker 1: a business owner to your community and they can go, damn, well,

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Speaker 1: that sucks, but like cool, I'll have one of these

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Speaker 1: makeup brush bottles that are a bit imperfect, or I'll

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Speaker 1: take the dress you know that has the puckering lining

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Speaker 1: and I can just cut it. So you really can

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Speaker 1: like have something go wrong and turn it into a

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Speaker 1: positive thing. And people are always happy if something isn't

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Speaker 1: completely perfect, you know, like the imperfect fruit and whatever.

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Speaker 1: And especially if someone's getting a good deal or they're

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Speaker 1: getting a free gift with their purchase, or if they're

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Speaker 1: getting something at fifty percent off because something went wrong,

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Speaker 1: Like people will still enjoy that, I think.

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Speaker 3: So it's almost like a legacy item from yes or

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Speaker 3: if you love that story, you're goind of like I

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Speaker 3: have this imperfect peace and no one.

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Speaker 2: Else will ever have.

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Speaker 1: Yeah, people are going to be getting around in the

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Speaker 1: red Maven dress and then they're going to know that

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Speaker 1: they got that for free. And again, like that's creating

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Speaker 1: like brand awareness for you and creating a memory for

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Speaker 1: your customers. Now I'm not saying go out there and

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Speaker 1: make a mistake on purpose, but you know, if you

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Speaker 1: ever do have something turn out not quite right, like

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Speaker 1: I think, you can create content around it and share

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Speaker 1: that story with your community and still turn it into

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Speaker 1: a positive. And that's exactly what we've done with the

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Speaker 1: Maven dress touch Wood. I don't have to do it again,

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Speaker 1: Like I think two things going wrong in all of

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Speaker 1: our years is really fortunate. And again, I don't want

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Speaker 1: to become the brand that makes mistakes all the time.

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Speaker 1: Although that's a fucking clever business idea right there, if

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Speaker 1: anyone wants to take it, like become known for like

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Speaker 1: making products that are a bit wacky and then sell

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Speaker 1: them for cheaper. I don't know that's a good little

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Speaker 1: idea there, Sandy or sit and they're.

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Speaker 2: Like, oh, I could do this finally my big break.

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Speaker 1: Yeah, it's not the best look, but I think in

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Speaker 1: a way it is. It makes your brand more human

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Speaker 1: to go, look, we've stuffed something up and we're not perfect,

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Speaker 1: because nothing in business is perfect. I'm not perfect, and

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Speaker 1: mistakes happen.

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Speaker 2: So that's a.

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Speaker 1: Little bonuset for you of us turning something a little

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Speaker 1: negative into positive. And don't be disheartened if something turns

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Speaker 1: out wrong with you in your business.

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Speaker 2: Journey.

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Speaker 1: Mistakes happen to everyone, no matter how big or small

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Speaker 1: your business is. It's all about how you act and

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Speaker 1: move forward. I think that's what matters the most