1 00:00:04,200 --> 00:00:06,920 Speaker 1: Hi, I'm Britney Saunders and welcome to Big Business, the 2 00:00:06,960 --> 00:00:09,400 Speaker 1: place where business is far from boring. And today I'm 3 00:00:09,440 --> 00:00:12,880 Speaker 1: recording on gaddigul Land. Now I somehow manage to build 4 00:00:12,920 --> 00:00:15,840 Speaker 1: an empire from the garage underneath my house, and I'm 5 00:00:15,880 --> 00:00:18,040 Speaker 1: here to share it all with you, from the winds, 6 00:00:18,360 --> 00:00:21,919 Speaker 1: the huge mistakes, the challenging times and the funny moments 7 00:00:21,960 --> 00:00:26,200 Speaker 1: in between. So, whether you're in business already, perhaps you're 8 00:00:26,239 --> 00:00:28,320 Speaker 1: not in the game at all, Maybe you're just looking 9 00:00:28,320 --> 00:00:29,640 Speaker 1: for some insfo or you. 10 00:00:29,640 --> 00:00:31,320 Speaker 2: Just want to hear the tea. And that's what this 11 00:00:31,360 --> 00:00:34,600 Speaker 2: episode is all about. I'm spilling the tea on influences. 12 00:00:34,640 --> 00:00:36,519 Speaker 2: Then this is the podcast for you. 13 00:00:36,920 --> 00:00:40,879 Speaker 1: Coming up on today's episode, I am chatting all things influencers. 14 00:00:41,600 --> 00:00:44,800 Speaker 2: Is working with influencers worth it? Is it just a 15 00:00:44,920 --> 00:00:48,040 Speaker 2: huge waste of money? Do people care about influencers anymore? 16 00:00:48,080 --> 00:00:50,920 Speaker 1: Do people hate influencers? Are they good for your business? 17 00:00:50,960 --> 00:00:53,880 Speaker 1: Are they bad? Let's just get straight into it. 18 00:00:58,240 --> 00:01:02,520 Speaker 2: Let's talk about influences. Are they worth working with or 19 00:01:02,640 --> 00:01:03,320 Speaker 2: are they not? 20 00:01:04,040 --> 00:01:07,880 Speaker 1: I feel like I have no qualifications in life, Like 21 00:01:07,959 --> 00:01:11,560 Speaker 1: I have no qualifications at all when it comes to 22 00:01:11,680 --> 00:01:13,280 Speaker 1: anything business. 23 00:01:13,959 --> 00:01:14,279 Speaker 2: Nothing. 24 00:01:14,360 --> 00:01:17,520 Speaker 1: I'm not qualified in any area on paper, but I 25 00:01:17,520 --> 00:01:20,720 Speaker 1: feel like this topic in itself is one that I 26 00:01:20,760 --> 00:01:23,720 Speaker 1: am qualified to talk about. I feel like, if someone's 27 00:01:23,760 --> 00:01:28,320 Speaker 1: going to talk about working with influencers, how much influencers 28 00:01:28,480 --> 00:01:31,400 Speaker 1: charge who to work with for your business, If there's 29 00:01:31,480 --> 00:01:35,480 Speaker 1: anyone that's qualified to talk about that, it's me. So 30 00:01:35,640 --> 00:01:38,920 Speaker 1: I'm really excited to be doing this episode because I 31 00:01:39,160 --> 00:01:42,800 Speaker 1: have been on both sides of the fence. I spent 32 00:01:43,240 --> 00:01:47,440 Speaker 1: a long period of my career working as an influencer, 33 00:01:47,600 --> 00:01:50,840 Speaker 1: working with brands as my full time job, and that 34 00:01:50,920 --> 00:01:54,279 Speaker 1: was a once in a lifetime opportunity that honestly doesn't 35 00:01:54,280 --> 00:01:56,680 Speaker 1: feel real. I feel like I blacked out a little 36 00:01:56,680 --> 00:01:59,080 Speaker 1: bit for that period of my life. And now I'm 37 00:01:59,160 --> 00:02:02,920 Speaker 1: on the other side where I'm a brand and we 38 00:02:02,960 --> 00:02:06,440 Speaker 1: work with influencers. So it's safe to say I know 39 00:02:06,520 --> 00:02:08,120 Speaker 1: a thing or two about this topic. 40 00:02:08,400 --> 00:02:09,320 Speaker 2: So I'm sure all. 41 00:02:09,200 --> 00:02:10,959 Speaker 1: Of you would know by now, But just in case 42 00:02:11,360 --> 00:02:13,600 Speaker 1: you haven't listened to all of my episodes. When I 43 00:02:13,639 --> 00:02:16,440 Speaker 1: was in high school, I started making YouTube videos for fun. 44 00:02:16,520 --> 00:02:19,440 Speaker 1: This was when YouTube was brand new. This was when 45 00:02:19,600 --> 00:02:22,280 Speaker 1: the word influencer did not exist. 46 00:02:22,360 --> 00:02:23,880 Speaker 2: That word did not exist. 47 00:02:24,040 --> 00:02:27,920 Speaker 1: There was no Instagram, there was no Instagram brands, like 48 00:02:27,960 --> 00:02:30,160 Speaker 1: the Internet was such a different place back then. 49 00:02:30,240 --> 00:02:31,840 Speaker 2: The only thing that there was was. 50 00:02:31,840 --> 00:02:36,160 Speaker 1: YouTubers and that's what I became in my teen years 51 00:02:36,480 --> 00:02:39,880 Speaker 1: and then obviously I built up a huge following into 52 00:02:39,919 --> 00:02:41,560 Speaker 1: my late teens and early twenties. 53 00:02:42,040 --> 00:02:43,600 Speaker 2: That's when Instagram came out. 54 00:02:43,639 --> 00:02:46,320 Speaker 1: So I then built my audience on Instagram, and that's 55 00:02:46,360 --> 00:02:49,640 Speaker 1: when we saw the word influencer come to life. And 56 00:02:49,760 --> 00:02:53,119 Speaker 1: for many years there I was paid by brands as 57 00:02:53,200 --> 00:02:55,880 Speaker 1: my full time job. I threw in my nine to 58 00:02:55,919 --> 00:02:58,400 Speaker 1: five office job when I was twenty one, and then 59 00:02:58,520 --> 00:03:02,480 Speaker 1: from twenty one onwards for many years, that's all I did. 60 00:03:02,720 --> 00:03:04,200 Speaker 2: I just woke up every day. 61 00:03:04,040 --> 00:03:06,240 Speaker 1: And promoted other brands and that was how I earned 62 00:03:06,280 --> 00:03:08,600 Speaker 1: my money, which is absolutely crazy. 63 00:03:09,080 --> 00:03:12,600 Speaker 2: My first brand deal that I ever did. 64 00:03:12,440 --> 00:03:14,960 Speaker 1: And this was before it was even called brand deals, 65 00:03:15,000 --> 00:03:16,480 Speaker 1: I don't even know what we called it back then, 66 00:03:16,800 --> 00:03:19,560 Speaker 1: but the first company to ever pay me to promote 67 00:03:19,600 --> 00:03:24,919 Speaker 1: their products was Colgate, of all companies, a huge company, Colgate. Right, 68 00:03:25,160 --> 00:03:28,360 Speaker 1: I had twenty thousand YouTube subscribers at the time. 69 00:03:28,200 --> 00:03:30,000 Speaker 2: And that was the first thing that I ever got 70 00:03:30,040 --> 00:03:30,600 Speaker 2: paid for. 71 00:03:31,200 --> 00:03:37,840 Speaker 1: Because these huge brands like Coca Cola Colgate, Herbert lessonses 72 00:03:37,960 --> 00:03:39,960 Speaker 1: like these were the first brands that I worked with, 73 00:03:40,080 --> 00:03:42,960 Speaker 1: because there was no such thing as these small businesses 74 00:03:43,000 --> 00:03:45,360 Speaker 1: online that knew that they could work with YouTubers. So 75 00:03:45,440 --> 00:03:48,800 Speaker 1: I was getting paid by the big dogs to promote 76 00:03:48,800 --> 00:03:51,560 Speaker 1: their products. So back in my day when this all began, 77 00:03:51,720 --> 00:03:54,160 Speaker 1: this whole getting paid by brand seeing, it wasn't small 78 00:03:54,160 --> 00:03:56,880 Speaker 1: businesses that were working with people like me, it was 79 00:03:56,920 --> 00:03:59,480 Speaker 1: the big dogs. And it was so different to work 80 00:03:59,520 --> 00:04:02,640 Speaker 1: with them back then because, as you can imagine, working 81 00:04:02,680 --> 00:04:06,040 Speaker 1: with a giant like Colgate wasn't as easy as you 82 00:04:06,200 --> 00:04:08,360 Speaker 1: just sending them a couple of emails back and forth 83 00:04:08,400 --> 00:04:11,240 Speaker 1: and posting your video. You had to go through a 84 00:04:11,280 --> 00:04:15,320 Speaker 1: massive corporate company to make the deal happen. It was 85 00:04:15,480 --> 00:04:18,200 Speaker 1: years after that that we then saw all of these 86 00:04:18,200 --> 00:04:20,839 Speaker 1: smaller brands pop up and Instagram came to life, and 87 00:04:20,880 --> 00:04:25,120 Speaker 1: then I started getting paid to post Instagram photos because 88 00:04:25,160 --> 00:04:29,040 Speaker 1: this was back when Instagram was only photos, and I 89 00:04:29,080 --> 00:04:32,200 Speaker 1: remember I would get paid like fifty dollars to post 90 00:04:32,240 --> 00:04:35,599 Speaker 1: one photo holding up a product, and then my rates 91 00:04:35,600 --> 00:04:38,040 Speaker 1: went to one hundred dollars for a photo, then one 92 00:04:38,120 --> 00:04:40,240 Speaker 1: hundred and fifty dollars for a photo and it was 93 00:04:40,320 --> 00:04:42,120 Speaker 1: quite literally just holding up. 94 00:04:42,279 --> 00:04:44,520 Speaker 2: Oh, someone's text me I haven't put my phone on silent. 95 00:04:45,240 --> 00:04:48,920 Speaker 1: I have been there throughout the rise of influencers in 96 00:04:48,960 --> 00:04:53,520 Speaker 1: Australia and I've experienced it firsthand. Now, whether you love 97 00:04:53,600 --> 00:04:58,320 Speaker 1: them or hate them, influencers play an extremely vital role 98 00:04:58,800 --> 00:05:01,080 Speaker 1: in business marketing to I feel like when a lot 99 00:05:01,120 --> 00:05:04,000 Speaker 1: of people hear the word influencer, they can roll their 100 00:05:04,040 --> 00:05:08,480 Speaker 1: eyes and be like, ugh, entitle, spoilt, don't know how 101 00:05:08,480 --> 00:05:10,800 Speaker 1: to work, I have never worked a day in their life. 102 00:05:10,920 --> 00:05:15,120 Speaker 1: There's a lot of negativity surrounding the word influencer, and 103 00:05:15,640 --> 00:05:19,920 Speaker 1: there is a lot of I guess stereotyping around influencers 104 00:05:19,920 --> 00:05:21,960 Speaker 1: as well. When you hear the word influencer, what do 105 00:05:22,000 --> 00:05:26,560 Speaker 1: you think? It's never usually like overly positive or amazing. 106 00:05:27,480 --> 00:05:31,039 Speaker 1: But whether you love them or hate them, influencers have 107 00:05:31,200 --> 00:05:34,120 Speaker 1: completely changed the game when it comes to marketing. 108 00:05:34,720 --> 00:05:35,960 Speaker 2: I can tell you that much. 109 00:05:36,279 --> 00:05:39,359 Speaker 1: So, whether you love them or hate them, influencers and 110 00:05:39,480 --> 00:05:45,479 Speaker 1: online creators have completely shaken the entire marketing industry. Not 111 00:05:45,600 --> 00:05:48,200 Speaker 1: that long ago, there was no such thing as influencers 112 00:05:48,240 --> 00:05:51,520 Speaker 1: and it was more of your traditional ways of marketing 113 00:05:51,560 --> 00:05:55,040 Speaker 1: that businesses would have to go through newspapers, TV ads, 114 00:05:55,400 --> 00:05:57,880 Speaker 1: radio for example. I'm here at Nova like that was 115 00:05:57,920 --> 00:06:01,839 Speaker 1: how businesses would advertise and now we have this whole 116 00:06:01,880 --> 00:06:05,920 Speaker 1: digital world and influencers have been at the absolute forefront 117 00:06:05,960 --> 00:06:10,440 Speaker 1: of that. And influencers, in my opinion, working with influencers 118 00:06:10,480 --> 00:06:13,359 Speaker 1: is such a powerful tool. It can do so many 119 00:06:13,400 --> 00:06:16,880 Speaker 1: amazing things for your business or your brand, or your 120 00:06:16,880 --> 00:06:19,680 Speaker 1: product or your service. But there's a lot of downfalls 121 00:06:19,720 --> 00:06:22,720 Speaker 1: as well. There's no guarantees when working with influencers. It 122 00:06:22,760 --> 00:06:25,800 Speaker 1: can be extremely scary and I personally know so many 123 00:06:25,880 --> 00:06:29,719 Speaker 1: other owners and founders who have worked with influencers and 124 00:06:29,760 --> 00:06:33,080 Speaker 1: it has been an absolute disaster. Who's to say, maybe 125 00:06:33,080 --> 00:06:35,560 Speaker 1: some brands that I've worked with over the years haven't 126 00:06:35,560 --> 00:06:37,880 Speaker 1: been happy with the results that they got. And there's 127 00:06:37,920 --> 00:06:40,760 Speaker 1: so many things that come into play with this, and 128 00:06:40,800 --> 00:06:43,360 Speaker 1: I'm going to break it all down for you in 129 00:06:43,520 --> 00:06:45,760 Speaker 1: this episode. Now, what are some of the positive things 130 00:06:46,040 --> 00:06:49,520 Speaker 1: when it comes to working with influencers. Let's just state 131 00:06:49,560 --> 00:06:54,280 Speaker 1: the obvious brand awareness bringing more eyes to your brand. 132 00:06:54,760 --> 00:06:57,640 Speaker 1: Another great thing about working with influencers is you can 133 00:06:57,680 --> 00:07:02,719 Speaker 1: tap into a niche market rather than investing money on 134 00:07:02,920 --> 00:07:05,960 Speaker 1: a bus advertisement where you don't know who's going to 135 00:07:06,000 --> 00:07:07,680 Speaker 1: be looking at it. When it comes to working with 136 00:07:07,760 --> 00:07:10,240 Speaker 1: an influencer or a creator, whatever you want to call it, 137 00:07:10,640 --> 00:07:13,120 Speaker 1: you can know exactly who their audience is and that 138 00:07:13,280 --> 00:07:15,960 Speaker 1: very well may be your target audience. 139 00:07:16,520 --> 00:07:18,840 Speaker 2: So that in itself is super powerful. 140 00:07:19,440 --> 00:07:22,200 Speaker 1: And the other thing that I would say influencers have 141 00:07:23,040 --> 00:07:28,120 Speaker 1: done a lot of for businesses and brands is building trust. 142 00:07:29,200 --> 00:07:31,600 Speaker 1: But that's also changed a lot over the years as well, 143 00:07:31,640 --> 00:07:35,160 Speaker 1: because I think back back in my influencer day, it 144 00:07:35,400 --> 00:07:40,120 Speaker 1: was all a lot more trustworthy, whereas now, because it's 145 00:07:40,240 --> 00:07:43,280 Speaker 1: also oversaturated and there's so many influencers out there and 146 00:07:43,320 --> 00:07:46,680 Speaker 1: so many hashtag ads, people aren't as trusting as they 147 00:07:46,760 --> 00:07:50,440 Speaker 1: used to be with influencers, and rightly so, I would 148 00:07:50,440 --> 00:07:53,200 Speaker 1: say consumers are more switched on than ever. 149 00:07:53,760 --> 00:07:56,600 Speaker 3: Hello, producer Xander back in the chair. 150 00:07:56,880 --> 00:07:57,320 Speaker 2: Welcome. 151 00:07:57,640 --> 00:07:59,760 Speaker 3: I have a question for you. Yeah, what do you 152 00:07:59,760 --> 00:08:02,800 Speaker 3: think about now that on like a lot of Instagram 153 00:08:02,840 --> 00:08:06,080 Speaker 3: posts and like even tiktoks they have like us like 154 00:08:06,120 --> 00:08:09,200 Speaker 3: it's a sponsored on there, Like do you think that's 155 00:08:09,800 --> 00:08:13,360 Speaker 3: more detrimental to brands now or do you think that 156 00:08:13,600 --> 00:08:16,880 Speaker 3: it actually is helpful for them? And vice versa. Do 157 00:08:16,920 --> 00:08:20,320 Speaker 3: you think it's hindering influencers and their reach. 158 00:08:20,560 --> 00:08:23,160 Speaker 1: I think it's good to be transparent when you are 159 00:08:23,280 --> 00:08:25,920 Speaker 1: collaborating with a brand, and I thought i'd also touch 160 00:08:25,960 --> 00:08:27,960 Speaker 1: on the fact and I'll talk about it more in 161 00:08:28,000 --> 00:08:32,000 Speaker 1: this episode. So around two years ago, maybe I gave 162 00:08:32,080 --> 00:08:34,560 Speaker 1: up working with brands. To this day, I could be 163 00:08:34,600 --> 00:08:38,000 Speaker 1: working with brands every single day, making an absolute motza, 164 00:08:38,040 --> 00:08:39,960 Speaker 1: but I chose to give it up. In those last 165 00:08:40,000 --> 00:08:42,800 Speaker 1: two years since I gave it up, I've done two 166 00:08:42,840 --> 00:08:46,320 Speaker 1: brand deals. I did one for Coca Cola and I 167 00:08:46,360 --> 00:08:49,080 Speaker 1: did one for v And because they were two that 168 00:08:49,120 --> 00:08:51,040 Speaker 1: I was like, I can't say no to get paid 169 00:08:51,040 --> 00:08:52,839 Speaker 1: by these brands because I love coc No Sugar and 170 00:08:52,880 --> 00:08:53,840 Speaker 1: I love Pink Beat. 171 00:08:54,280 --> 00:08:57,520 Speaker 2: Those are the two that I've done. But back when I. 172 00:08:57,760 --> 00:09:01,040 Speaker 1: Was in my early days of influence seeing and doing 173 00:09:01,080 --> 00:09:04,800 Speaker 1: sponsor pos on Instagram, it was a lot more shady. 174 00:09:04,880 --> 00:09:07,360 Speaker 1: You didn't have to disclose when something was an AD, 175 00:09:08,120 --> 00:09:11,960 Speaker 1: and we as influencers back then, would get away with 176 00:09:12,120 --> 00:09:14,320 Speaker 1: posting all of our sponsored content and making it look 177 00:09:14,440 --> 00:09:17,600 Speaker 1: so natural that audiences were none the wiser. 178 00:09:18,080 --> 00:09:20,800 Speaker 2: They'd be like, oh, Brittany loves that product, Like I'm 179 00:09:20,840 --> 00:09:21,440 Speaker 2: going to buy it. 180 00:09:21,440 --> 00:09:24,680 Speaker 1: There was no rules and regulations around us needing to 181 00:09:24,720 --> 00:09:30,240 Speaker 1: put paid partnership with Colgate or you know sponsored or 182 00:09:30,280 --> 00:09:34,080 Speaker 1: hashtag ad. And because this is such a new thing 183 00:09:34,360 --> 00:09:38,480 Speaker 1: back then, audiences weren't as cluey when it came to as, 184 00:09:38,640 --> 00:09:42,080 Speaker 1: so people were misled, if I'm being honest, And I 185 00:09:42,080 --> 00:09:45,720 Speaker 1: think it's a good thing that as this entire thing 186 00:09:45,880 --> 00:09:49,080 Speaker 1: has grown when it comes to influencers working with brands, 187 00:09:49,080 --> 00:09:51,240 Speaker 1: I think it's great that there has been a lot 188 00:09:51,280 --> 00:09:55,280 Speaker 1: of rules implemented around creators needing to be honest when 189 00:09:55,320 --> 00:09:58,559 Speaker 1: it comes to, you know, getting paid for talking about 190 00:09:58,600 --> 00:10:00,360 Speaker 1: a product. I think it's a good thing that you 191 00:10:00,440 --> 00:10:03,040 Speaker 1: have to be transparent. And whenever I see someone now 192 00:10:03,200 --> 00:10:05,080 Speaker 1: putting up an AD and they don't have like hashtag 193 00:10:05,120 --> 00:10:07,920 Speaker 1: ad or paid partnership with, I'm like you, sneaky little dog. 194 00:10:08,520 --> 00:10:11,080 Speaker 3: See I tend to now I'll just scroll past as 195 00:10:11,120 --> 00:10:12,640 Speaker 3: as sponsored. Yes, I don't want to watch it. 196 00:10:12,960 --> 00:10:16,160 Speaker 1: That's the other thing as well, And like on your question, 197 00:10:16,640 --> 00:10:21,679 Speaker 1: I think it is detrimental to both the business and 198 00:10:21,760 --> 00:10:25,600 Speaker 1: the creator because people see sponsored or paid collaboration with 199 00:10:25,760 --> 00:10:29,199 Speaker 1: fate and then they scroll straight past yeah, because they're like, oh, 200 00:10:29,240 --> 00:10:32,000 Speaker 1: that's an ad. I don't want to see that, And 201 00:10:32,120 --> 00:10:35,680 Speaker 1: I guess that's just that's just the way it is. 202 00:10:36,360 --> 00:10:39,440 Speaker 1: It's a tricky one, yeah, because yeah, that sucks for 203 00:10:39,520 --> 00:10:42,079 Speaker 1: the business and the brand. It may not get as 204 00:10:42,120 --> 00:10:43,480 Speaker 1: many views as. 205 00:10:43,280 --> 00:10:44,200 Speaker 2: It usually would. 206 00:10:44,280 --> 00:10:46,600 Speaker 1: And I don't know the ins and outs of the 207 00:10:46,600 --> 00:10:48,880 Speaker 1: back end of let's say Instagram, but I'm sure that 208 00:10:49,240 --> 00:10:52,280 Speaker 1: if I'm doing a sponsored post with v Energy Pink 209 00:10:52,840 --> 00:10:57,080 Speaker 1: Refresh and I put paid partnership with THEE and I 210 00:10:57,120 --> 00:10:59,839 Speaker 1: put like the proper thing on it, I'm sure Instagram 211 00:10:59,920 --> 00:11:02,920 Speaker 1: is gonna give that video way less views. It would 212 00:11:02,960 --> 00:11:06,240 Speaker 1: know same on TikTok if you're doing like sponsored whatever. 213 00:11:06,480 --> 00:11:08,719 Speaker 1: As soon as you toggle that thing on in your 214 00:11:08,720 --> 00:11:12,160 Speaker 1: settings when you're doing a post TikTok or Instagram, they're 215 00:11:12,240 --> 00:11:15,120 Speaker 1: gonna go, well, this person's getting paid for this, so 216 00:11:15,120 --> 00:11:18,520 Speaker 1: we're gonna show it to less people because there's money involved. 217 00:11:19,320 --> 00:11:20,439 Speaker 2: So I'd say, like, yeah. 218 00:11:20,280 --> 00:11:23,280 Speaker 1: It is good that influencers now have to be more transparent, 219 00:11:23,320 --> 00:11:25,640 Speaker 1: brands have to be more transparent when something is paid. 220 00:11:26,080 --> 00:11:29,680 Speaker 1: But then in the same breath, it does affect the 221 00:11:29,880 --> 00:11:33,880 Speaker 1: overall goal of the collaboration, I guess, which is reach 222 00:11:34,160 --> 00:11:38,520 Speaker 1: and engagement and conversience. It's like a double ended sword. 223 00:11:42,960 --> 00:11:45,680 Speaker 1: So let's get into the nitty gritties. Let's talk about 224 00:11:45,760 --> 00:11:48,439 Speaker 1: all the little details that no one talks about. First 225 00:11:48,480 --> 00:11:51,240 Speaker 1: of all, how do you choose the right influencer for 226 00:11:51,400 --> 00:11:51,960 Speaker 1: your brand? 227 00:11:52,440 --> 00:11:53,480 Speaker 2: My number one. 228 00:11:53,400 --> 00:11:55,760 Speaker 1: Tip, and again i'm speaking to you from experience of 229 00:11:55,840 --> 00:11:59,199 Speaker 1: being an influencer myself and then also working with influencers 230 00:11:59,559 --> 00:12:00,240 Speaker 1: through eight. 231 00:12:00,679 --> 00:12:03,320 Speaker 2: Number one, do your research. 232 00:12:03,800 --> 00:12:07,760 Speaker 1: Don't just go after the biggest influencer who's popping off 233 00:12:07,840 --> 00:12:09,920 Speaker 1: right now because everyone's talking about them. 234 00:12:10,320 --> 00:12:12,839 Speaker 2: Do your research on who you want to work with. 235 00:12:12,880 --> 00:12:16,079 Speaker 1: I think it's very easy to see someone and be like, Wow, 236 00:12:16,120 --> 00:12:18,400 Speaker 1: she's so popular, or they're so popular and they've got 237 00:12:18,400 --> 00:12:19,760 Speaker 1: lots of followers and lots of views. 238 00:12:19,800 --> 00:12:21,520 Speaker 2: I'm just going to go work with them straight off 239 00:12:21,520 --> 00:12:21,760 Speaker 2: the bat. 240 00:12:21,800 --> 00:12:24,560 Speaker 1: I think it's really important to be selective with who 241 00:12:24,640 --> 00:12:27,200 Speaker 1: you want to work with as a brand and do 242 00:12:27,320 --> 00:12:30,480 Speaker 1: your research on the person that you're wanting to work with. 243 00:12:30,640 --> 00:12:32,800 Speaker 1: Don't just see a creator and think, Wow, they've got 244 00:12:32,840 --> 00:12:33,600 Speaker 1: loads of followers. 245 00:12:33,840 --> 00:12:36,560 Speaker 2: I want them to promote my business. Do your research. 246 00:12:36,960 --> 00:12:39,840 Speaker 1: I think it's also important for brands and business owners 247 00:12:39,880 --> 00:12:43,479 Speaker 1: to understand the differences between micro and macro influencers. 248 00:12:44,040 --> 00:12:46,319 Speaker 2: At eight we work with micro influencers. 249 00:12:46,520 --> 00:12:49,840 Speaker 1: You don't see us working really with any huge influencers 250 00:12:49,840 --> 00:12:52,400 Speaker 1: that have hundreds of thousands of followers. And my advice 251 00:12:52,480 --> 00:12:55,360 Speaker 1: to anyone out there, especially if you're new to working 252 00:12:55,400 --> 00:12:57,959 Speaker 1: with creators and influencers, is go for the smaller ones. 253 00:12:58,440 --> 00:13:00,559 Speaker 2: Why. Number one, it's more affordable. 254 00:13:00,840 --> 00:13:03,600 Speaker 1: It's less of a risk for you because you're not 255 00:13:03,679 --> 00:13:06,120 Speaker 1: going to be paying someone twenty thousand dollars for a 256 00:13:06,160 --> 00:13:08,000 Speaker 1: real It's going to be more affordable. 257 00:13:08,040 --> 00:13:08,959 Speaker 2: It's a safer option. 258 00:13:09,080 --> 00:13:12,040 Speaker 1: And also, I think people are kind of getting sick 259 00:13:12,240 --> 00:13:17,520 Speaker 1: of the bigger influencers just continuously flogging products. People are 260 00:13:17,600 --> 00:13:22,080 Speaker 1: leaning more towards enjoying smaller, more niche creators. And let's 261 00:13:22,080 --> 00:13:25,760 Speaker 1: say if someone has ten thousand followers on their TikTok, 262 00:13:25,840 --> 00:13:28,400 Speaker 1: whilst that isn't one hundred thousand, they might not get 263 00:13:28,440 --> 00:13:31,360 Speaker 1: the same views as someone does with one hundred thousand followers. 264 00:13:32,200 --> 00:13:35,360 Speaker 1: If someone has a small community, they might very well 265 00:13:35,400 --> 00:13:38,680 Speaker 1: be a very engaged community. And I think that's really 266 00:13:38,720 --> 00:13:41,679 Speaker 1: important and that's something that we focus on a lot 267 00:13:41,720 --> 00:13:43,600 Speaker 1: at FAD is. We're not out here wanting to work 268 00:13:43,600 --> 00:13:46,480 Speaker 1: with all the biggest influencers in the world. We absolutely could. 269 00:13:46,480 --> 00:13:49,720 Speaker 1: But instead, instead of working with someone and paying them 270 00:13:49,720 --> 00:13:52,640 Speaker 1: one hundred thousand dollars, I'd rather spend one hundred thousand 271 00:13:52,679 --> 00:13:55,640 Speaker 1: dollars scattered across twenty different influences. 272 00:13:55,120 --> 00:13:59,160 Speaker 2: Or I mean, that's probably it's not the real stats. 273 00:13:59,160 --> 00:14:02,120 Speaker 1: But you know, I'd rather spread my money across smaller 274 00:14:02,240 --> 00:14:05,960 Speaker 1: creators than one big investment on one person. So what 275 00:14:06,080 --> 00:14:10,400 Speaker 1: kind of research can you do on influences? Obviously you're 276 00:14:10,440 --> 00:14:12,960 Speaker 1: going to look at the amount of followers that someone has, 277 00:14:13,000 --> 00:14:16,000 Speaker 1: but I'd say, in twenty twenty four, it doesn't fucking matter. 278 00:14:16,080 --> 00:14:18,120 Speaker 2: That number of followers doesn't matter. 279 00:14:18,160 --> 00:14:21,520 Speaker 1: What you want to look at is number one, their 280 00:14:21,640 --> 00:14:24,800 Speaker 1: views that they're getting on their reels or tiktoks wherever 281 00:14:25,200 --> 00:14:27,000 Speaker 1: you're wanting to work with them. Take a look at 282 00:14:27,000 --> 00:14:29,760 Speaker 1: the reels, because someone could have a million followers but 283 00:14:29,840 --> 00:14:32,640 Speaker 1: be getting five thousand views on every reel. That means 284 00:14:32,680 --> 00:14:35,800 Speaker 1: that their audience is not engaged with them at all. 285 00:14:36,160 --> 00:14:39,120 Speaker 1: And then also on that look at the views, but 286 00:14:39,160 --> 00:14:42,240 Speaker 1: then also look at their engagement. Go onto all of 287 00:14:42,280 --> 00:14:45,240 Speaker 1: their reels and have a scroll through their comments. How 288 00:14:45,240 --> 00:14:47,520 Speaker 1: many comments are they getting? Are they getting three hundred 289 00:14:47,520 --> 00:14:50,480 Speaker 1: thousand views on a real but two comments. If so, 290 00:14:50,520 --> 00:14:53,800 Speaker 1: what does that tell you are the views even real? 291 00:14:53,880 --> 00:14:55,280 Speaker 1: I think that's another thing you've got to be so 292 00:14:55,400 --> 00:14:57,960 Speaker 1: careful with as well, is you can so easily go 293 00:14:58,040 --> 00:15:00,560 Speaker 1: on to like so many websites out there that are 294 00:15:00,600 --> 00:15:05,160 Speaker 1: like bot websites, and you can pay money, and like 295 00:15:05,320 --> 00:15:07,800 Speaker 1: fake followers can come to your profile, fake comments can 296 00:15:07,840 --> 00:15:10,080 Speaker 1: come to your profile, fake views can come to your profile. 297 00:15:10,120 --> 00:15:13,840 Speaker 1: So I think it's far more important to look at 298 00:15:13,880 --> 00:15:16,960 Speaker 1: someone's engagement, look at their comments, see who's commenting on 299 00:15:17,000 --> 00:15:17,520 Speaker 1: their videos. 300 00:15:17,560 --> 00:15:18,320 Speaker 2: You can even go on. 301 00:15:18,280 --> 00:15:21,760 Speaker 1: To creators pages and you can see which ones don't 302 00:15:21,800 --> 00:15:25,040 Speaker 1: have genuine comments because all the comments are kind of 303 00:15:25,120 --> 00:15:27,720 Speaker 1: like random or just like love hearts. 304 00:15:27,800 --> 00:15:29,440 Speaker 2: You know, you want to look. 305 00:15:29,280 --> 00:15:33,480 Speaker 1: For people who have an audience that are genuinely engaging 306 00:15:33,600 --> 00:15:36,520 Speaker 1: with the content that they're posting. You want to see 307 00:15:36,520 --> 00:15:39,120 Speaker 1: people talking to them in the comments. You want to 308 00:15:39,120 --> 00:15:41,400 Speaker 1: see are they engaging back with their audience. These are 309 00:15:41,440 --> 00:15:44,080 Speaker 1: all the things that you have to look at. Another 310 00:15:44,120 --> 00:15:47,800 Speaker 1: thing that's really important as well is ask whoever you're 311 00:15:47,840 --> 00:15:50,880 Speaker 1: wanting to work with for a screenshot of their analytics 312 00:15:50,960 --> 00:15:54,160 Speaker 1: and statistics. So anyone with an Instagram account, they can 313 00:15:54,200 --> 00:15:56,040 Speaker 1: go into the back end and they can take a 314 00:15:56,080 --> 00:16:00,000 Speaker 1: screenshot of their audience demographics. I'm sure you as a brand, 315 00:16:00,120 --> 00:16:02,640 Speaker 1: if you're going to work with an influencer, you will 316 00:16:02,640 --> 00:16:06,119 Speaker 1: know who your target audience is in terms of your customers. 317 00:16:06,440 --> 00:16:08,160 Speaker 1: So if you're going to let's say, work with me, 318 00:16:08,320 --> 00:16:10,680 Speaker 1: for example, you're going to say, Hey, brit would you 319 00:16:10,680 --> 00:16:14,360 Speaker 1: mind sending me a screenshot of your audience demographics and 320 00:16:14,480 --> 00:16:17,080 Speaker 1: your engagement over the last thirty days. I can then 321 00:16:17,160 --> 00:16:19,040 Speaker 1: go in the back end of my Instagram I can 322 00:16:19,040 --> 00:16:21,440 Speaker 1: screenshot all of that for you, and I can send 323 00:16:21,440 --> 00:16:23,320 Speaker 1: it over to you. That way, you can see an 324 00:16:23,400 --> 00:16:27,360 Speaker 1: audience breakdown where my audience is located, what the age 325 00:16:27,440 --> 00:16:29,360 Speaker 1: ranges are. You want to make sure that if you're 326 00:16:29,400 --> 00:16:32,920 Speaker 1: investing money into an influencer that's going to promote your business, 327 00:16:33,120 --> 00:16:36,400 Speaker 1: that the people that they're talking to are your target audience. 328 00:16:36,800 --> 00:16:38,960 Speaker 2: So that is a really important one as well. 329 00:16:39,520 --> 00:16:42,320 Speaker 1: Moving on to my next little category, how do you 330 00:16:42,440 --> 00:16:44,000 Speaker 1: contact an influencer? 331 00:16:44,200 --> 00:16:45,320 Speaker 2: People always ask me. 332 00:16:45,320 --> 00:16:47,120 Speaker 1: This, like how do I actually reach out? And like 333 00:16:47,160 --> 00:16:49,240 Speaker 1: what do I say? And how do I get in touch? 334 00:16:49,600 --> 00:16:53,800 Speaker 1: It's really easy, So any creator or influencer there will 335 00:16:53,840 --> 00:16:56,640 Speaker 1: be a way to contact them in their bio. It'll 336 00:16:56,680 --> 00:16:59,400 Speaker 1: either be in their Instagram bio or their TikTok bio. 337 00:16:59,440 --> 00:17:01,440 Speaker 1: Maybe they'll have a link in their bio and you 338 00:17:01,480 --> 00:17:03,880 Speaker 1: can tap on that and then their email address will 339 00:17:03,880 --> 00:17:06,720 Speaker 1: be in there. Some of them have their email address 340 00:17:06,960 --> 00:17:11,240 Speaker 1: written in their actual bio. Yeah, like they're like the 341 00:17:11,280 --> 00:17:13,080 Speaker 1: two ways. It'll be in their bio or in their 342 00:17:13,119 --> 00:17:18,320 Speaker 1: link in bio. And some influencers will be represented by 343 00:17:18,320 --> 00:17:20,960 Speaker 1: an agency. You'll find a lot of them are represented 344 00:17:20,960 --> 00:17:23,320 Speaker 1: by an agency. And that's another thing to be I 345 00:17:23,320 --> 00:17:26,040 Speaker 1: guess mindful of as well, is if you are working 346 00:17:26,080 --> 00:17:29,080 Speaker 1: with an influencer that's represented by an agency, you're going 347 00:17:29,160 --> 00:17:31,359 Speaker 1: to be up for a lot more fees compared to 348 00:17:31,400 --> 00:17:34,080 Speaker 1: working with let's say a micro influencer who just looks 349 00:17:34,080 --> 00:17:38,479 Speaker 1: after their brand deals themselves. Why because the agencies charge 350 00:17:38,480 --> 00:17:40,840 Speaker 1: out however much. Let's say someone's doing a real and 351 00:17:40,880 --> 00:17:43,399 Speaker 1: it's costing four thousand dollars, but then it will be 352 00:17:43,560 --> 00:17:46,840 Speaker 1: plus plus plus and they will be like plus ten 353 00:17:46,920 --> 00:17:49,879 Speaker 1: percent plus agency fee of twenty percent. So it's just 354 00:17:49,920 --> 00:17:53,040 Speaker 1: another thing to be mindful of. If you're working with 355 00:17:53,080 --> 00:17:56,159 Speaker 1: a creator who has a manager and I had a 356 00:17:56,200 --> 00:18:00,439 Speaker 1: manager for many many years in my career in my 357 00:18:00,520 --> 00:18:03,080 Speaker 1: influencing days, and then I eventually gave that up and 358 00:18:03,119 --> 00:18:05,800 Speaker 1: I just managed my brand deals myself at the end 359 00:18:05,800 --> 00:18:07,639 Speaker 1: there because it just wasn't worth it and I was 360 00:18:07,680 --> 00:18:10,920 Speaker 1: only working with a small select few. But be mindful 361 00:18:11,200 --> 00:18:13,560 Speaker 1: of that as well. Now, how do you contact them? 362 00:18:14,000 --> 00:18:16,639 Speaker 1: You're gonna obviously grab their email from their bio or 363 00:18:16,720 --> 00:18:18,840 Speaker 1: from their link in bio, and you're going to send 364 00:18:18,840 --> 00:18:21,520 Speaker 1: them an email. Now, if for some reason, the person 365 00:18:21,520 --> 00:18:23,840 Speaker 1: that you're wanting to get in touch with doesn't have 366 00:18:23,880 --> 00:18:26,359 Speaker 1: an email anywhere, you just simply can't find it, my 367 00:18:26,400 --> 00:18:29,520 Speaker 1: advice would be to slide into their DMS, do a 368 00:18:29,560 --> 00:18:33,640 Speaker 1: short and professional introduction, and just say, hey, I'm Brittany. 369 00:18:33,720 --> 00:18:35,120 Speaker 2: I'm messaging you from fate. 370 00:18:35,160 --> 00:18:37,320 Speaker 1: I hope you don't mind me sliding into your DMS, 371 00:18:37,640 --> 00:18:39,280 Speaker 1: but I was looking to collaborate with you and I 372 00:18:39,280 --> 00:18:42,200 Speaker 1: couldn't find an email address anywhere on your social media. 373 00:18:42,600 --> 00:18:44,320 Speaker 1: Do you have a best email address that I can 374 00:18:44,359 --> 00:18:47,680 Speaker 1: send an email to, short and sweet, straight to the point, 375 00:18:47,680 --> 00:18:50,879 Speaker 1: and just ask for that email address. Once you've got 376 00:18:51,000 --> 00:18:54,320 Speaker 1: that email, you're obviously going to send the person an 377 00:18:54,320 --> 00:18:57,679 Speaker 1: email and you can make this as personal as you like, 378 00:18:58,200 --> 00:19:01,360 Speaker 1: and my advice would be absolutely make the email personal. 379 00:19:01,720 --> 00:19:04,760 Speaker 1: If there's one thing that I hate from being an 380 00:19:04,840 --> 00:19:08,240 Speaker 1: ex influencer myself, it's when brands reach out to you 381 00:19:08,480 --> 00:19:12,800 Speaker 1: in an email and it is just a blanket template email. Hi, 382 00:19:13,200 --> 00:19:16,120 Speaker 1: we love your page and we want to collaborate with you. 383 00:19:16,359 --> 00:19:19,680 Speaker 1: Please tell me your rates see you later. Fuck off, 384 00:19:20,600 --> 00:19:23,640 Speaker 1: I'm not working with you. You haven't even spent one 385 00:19:23,800 --> 00:19:27,199 Speaker 1: second to write one thing about me or why you 386 00:19:27,200 --> 00:19:29,359 Speaker 1: want to work with me. You've just probably copied and 387 00:19:29,400 --> 00:19:32,480 Speaker 1: pasted this email out to one hundred different influencers. 388 00:19:33,160 --> 00:19:35,560 Speaker 2: No, honestly, I've been doing this for. 389 00:19:35,560 --> 00:19:39,320 Speaker 1: Enough years that I even today I get those kinds 390 00:19:39,359 --> 00:19:41,600 Speaker 1: of emails and I'm like, first of all, go look 391 00:19:41,600 --> 00:19:44,400 Speaker 1: at my page. I don't work with anyone. And they're like, hey, 392 00:19:44,440 --> 00:19:46,199 Speaker 1: we want to work with you, we love your content. 393 00:19:46,240 --> 00:19:48,720 Speaker 1: I'm like, have you watched my content? Like where's a 394 00:19:48,720 --> 00:19:51,080 Speaker 1: brand deal on my page? You'll find two in the 395 00:19:51,119 --> 00:19:53,960 Speaker 1: last two years, and that's it. So my number one 396 00:19:54,000 --> 00:19:56,160 Speaker 1: piece of advice to any of you out there, if 397 00:19:56,160 --> 00:19:58,760 Speaker 1: you're wanting to work with a creator or an influencer 398 00:19:58,800 --> 00:20:01,600 Speaker 1: and you've got your heart set on there, spend five 399 00:20:01,680 --> 00:20:07,600 Speaker 1: minutes typing that email to make it personal. Say hey, Sophie, 400 00:20:07,800 --> 00:20:10,399 Speaker 1: my name's Brittany. I'm the founder of Fate. Write a 401 00:20:10,400 --> 00:20:12,160 Speaker 1: little bit about who you are and what you are. 402 00:20:12,240 --> 00:20:14,879 Speaker 1: It blows my mind how many people and brands just 403 00:20:14,960 --> 00:20:17,600 Speaker 1: don't give you any context. They're like, hey, what's your rates? 404 00:20:17,800 --> 00:20:19,840 Speaker 1: It's like, first of all, who are you? Where are 405 00:20:19,880 --> 00:20:23,400 Speaker 1: you emailing me from? So I'd say, hey, I'm Brittany, 406 00:20:23,440 --> 00:20:27,040 Speaker 1: I'm from Fate. We are a women's fashion brand in Australia. 407 00:20:27,400 --> 00:20:30,240 Speaker 1: We stock sizes six to twenty six, and I'm reaching 408 00:20:30,240 --> 00:20:31,679 Speaker 1: out because we've been following you. 409 00:20:31,880 --> 00:20:33,600 Speaker 2: That's another thing. Follow the creator. 410 00:20:33,840 --> 00:20:37,720 Speaker 1: Follow the creator, or especially if you're sliding into their dms, 411 00:20:37,800 --> 00:20:40,119 Speaker 1: Like some people will DM be like, hey, would you 412 00:20:40,160 --> 00:20:42,520 Speaker 1: like to collaborate? And then I go to their page 413 00:20:42,840 --> 00:20:46,080 Speaker 1: and they're not following me. I'm like, make it makes sense, 414 00:20:46,760 --> 00:20:49,280 Speaker 1: But give them the spiel on who you are. Maybe 415 00:20:49,280 --> 00:20:51,400 Speaker 1: you even have a document that you could attach. Maybe 416 00:20:51,400 --> 00:20:55,040 Speaker 1: you've made up a little PDF about your business in canvas. 417 00:20:55,119 --> 00:20:58,200 Speaker 1: Attach that, give them as much information as you can, 418 00:20:58,720 --> 00:21:01,400 Speaker 1: and then put a little bit about why you want 419 00:21:01,400 --> 00:21:03,720 Speaker 1: to work with this creator. Don't just write we love 420 00:21:03,800 --> 00:21:08,560 Speaker 1: your content, that's so stock standard. Say I love the 421 00:21:08,600 --> 00:21:11,000 Speaker 1: way that you do this, and the reasons why I 422 00:21:11,040 --> 00:21:13,600 Speaker 1: think we would be a great match to work together 423 00:21:13,800 --> 00:21:18,879 Speaker 1: is because Xyz, I love your authenticity, I love your humor, 424 00:21:18,960 --> 00:21:22,240 Speaker 1: whatever it is. Let the creator know that you have 425 00:21:22,320 --> 00:21:24,960 Speaker 1: done your research on them. Don't just send a stock 426 00:21:25,000 --> 00:21:28,600 Speaker 1: standard email. If you send me a stock standard email, 427 00:21:28,760 --> 00:21:33,200 Speaker 1: I will delete it. Sorry, I'm not even fucking writing back. 428 00:21:33,280 --> 00:21:36,160 Speaker 1: Or sometimes if I'm feeling real sassy, I'll just write 429 00:21:36,200 --> 00:21:38,280 Speaker 1: back and just say, can you not send me a 430 00:21:38,320 --> 00:21:42,520 Speaker 1: blanket email? Like, get with it, especially if you're wanting 431 00:21:42,520 --> 00:21:44,439 Speaker 1: to build a relationship with this creator. 432 00:21:44,480 --> 00:21:47,119 Speaker 2: And that's another part of working with influences. 433 00:21:47,160 --> 00:21:50,240 Speaker 1: It's not just paying someone once and hoping to become 434 00:21:50,240 --> 00:21:52,360 Speaker 1: a millionaire. You know, you've got to work on those 435 00:21:52,400 --> 00:21:56,760 Speaker 1: relationships and build them. It's better to have relationships ongoing 436 00:21:56,880 --> 00:22:00,159 Speaker 1: with creators than just paying everyone once one time to 437 00:22:00,160 --> 00:22:02,920 Speaker 1: flog your product and hope for the best. But that's 438 00:22:02,920 --> 00:22:09,480 Speaker 1: a whole other rabbit hole in itself. My next piece 439 00:22:09,480 --> 00:22:12,879 Speaker 1: of advice when it comes to working with influencers is 440 00:22:13,000 --> 00:22:18,639 Speaker 1: be so clear from the beginning. Clearly communicate to the 441 00:22:18,720 --> 00:22:22,600 Speaker 1: creator or influencer exactly what it is that you want 442 00:22:22,600 --> 00:22:26,359 Speaker 1: from them. Not recently, but back in my early YouTube days. 443 00:22:26,440 --> 00:22:28,600 Speaker 1: I cannot even begin to tell you the amount of 444 00:22:28,600 --> 00:22:31,920 Speaker 1: times that I have worked with brands. This was more 445 00:22:31,960 --> 00:22:34,400 Speaker 1: back when I was making YouTube videos for brands, which 446 00:22:34,520 --> 00:22:37,600 Speaker 1: was like so much more intense than like making a 447 00:22:37,640 --> 00:22:40,840 Speaker 1: thirty second reel. This is when I'm doing a dedicated 448 00:22:40,920 --> 00:22:44,200 Speaker 1: YouTube video for a brand, and they would give you 449 00:22:44,240 --> 00:22:46,840 Speaker 1: all the information, you would agree on a price, you 450 00:22:46,920 --> 00:22:48,880 Speaker 1: knew what you were doing, you got the products or whatever, 451 00:22:48,920 --> 00:22:49,720 Speaker 1: you'd make the video. 452 00:22:49,840 --> 00:22:51,000 Speaker 2: You'd spend all that time doing it, and. 453 00:22:51,000 --> 00:22:53,760 Speaker 1: They go actually, and you'd be like, you're fucking joking, 454 00:22:53,840 --> 00:22:56,200 Speaker 1: Like why didn't you say that in the beginning. Then 455 00:22:56,280 --> 00:22:59,639 Speaker 1: you would have to spend another however long, redoing the 456 00:22:59,680 --> 00:23:02,960 Speaker 1: whole thing. So my advice to make it easier for everyone, 457 00:23:03,080 --> 00:23:05,400 Speaker 1: like not only you as the business, but the influencer 458 00:23:05,440 --> 00:23:08,919 Speaker 1: as well. Just clearly communicate to them exactly what it 459 00:23:08,960 --> 00:23:11,160 Speaker 1: is that you're wanting. You can write this all out 460 00:23:11,160 --> 00:23:13,480 Speaker 1: in an email, or you can make it into a 461 00:23:13,600 --> 00:23:17,160 Speaker 1: document if you have a specific way that you want 462 00:23:17,680 --> 00:23:18,399 Speaker 1: the video. 463 00:23:18,160 --> 00:23:18,920 Speaker 2: To be filmed. 464 00:23:19,160 --> 00:23:21,280 Speaker 1: It could be little things like make sure you have 465 00:23:21,400 --> 00:23:24,280 Speaker 1: lovely natural lighting and just all those kinds of things. 466 00:23:24,359 --> 00:23:27,399 Speaker 1: Make sure you don't have hair ties on your wrist, like, 467 00:23:27,720 --> 00:23:30,520 Speaker 1: be as specific as you want. Same goes for if 468 00:23:30,560 --> 00:23:34,360 Speaker 1: you have any key points that you want the creator 469 00:23:34,400 --> 00:23:36,560 Speaker 1: to hit, like a certain thing that you would like 470 00:23:36,640 --> 00:23:39,800 Speaker 1: them to say about your business, tell them all of 471 00:23:39,800 --> 00:23:43,000 Speaker 1: the information and be so clear from the very beginning, 472 00:23:43,320 --> 00:23:45,919 Speaker 1: so that when you get that piece of content that 473 00:23:45,960 --> 00:23:48,240 Speaker 1: they've created for you, it's exactly what you wanted it 474 00:23:48,280 --> 00:23:48,480 Speaker 1: to be. 475 00:23:48,880 --> 00:23:51,520 Speaker 2: It's not like, oh, that's great, but can you also 476 00:23:51,600 --> 00:23:52,399 Speaker 2: can you do it again? 477 00:23:52,720 --> 00:23:55,879 Speaker 1: And also say all these things, like just be so 478 00:23:56,119 --> 00:23:58,960 Speaker 1: clear from the beginning. The next element that I think 479 00:23:59,040 --> 00:24:02,320 Speaker 1: is really important only if you feel like it's absolutely 480 00:24:02,400 --> 00:24:05,440 Speaker 1: necessary and it just depends on what you're doing. Make 481 00:24:05,520 --> 00:24:08,160 Speaker 1: up a small agreement. It can be a tiny, little 482 00:24:08,200 --> 00:24:12,479 Speaker 1: one page word document, an agreement between yourself and the 483 00:24:12,520 --> 00:24:16,399 Speaker 1: influencer that they are going to do x yz and 484 00:24:16,520 --> 00:24:18,960 Speaker 1: in return, you are going to give them x YZ. 485 00:24:19,560 --> 00:24:22,720 Speaker 1: Put on the agreement the date that they agree to 486 00:24:22,800 --> 00:24:25,520 Speaker 1: give you the content by, and then just both of 487 00:24:25,560 --> 00:24:27,879 Speaker 1: you sign it at the bottom. A little mini agreement 488 00:24:27,920 --> 00:24:29,800 Speaker 1: doesn't have to be written by a lawyer. It can 489 00:24:29,840 --> 00:24:32,880 Speaker 1: be so Stock Standard, jump in and ask chat GBT 490 00:24:33,040 --> 00:24:36,320 Speaker 1: to make up a basic thing for you, because so 491 00:24:36,520 --> 00:24:41,119 Speaker 1: many brands have been absolutely fucked over by creators, you know, 492 00:24:41,280 --> 00:24:44,679 Speaker 1: like agreeing to this and that, sending them out the 493 00:24:44,720 --> 00:24:46,639 Speaker 1: product and then you never hear from them again. 494 00:24:47,080 --> 00:24:50,000 Speaker 2: Like that happens all the time. People are fucking shady. 495 00:24:50,520 --> 00:24:53,119 Speaker 1: So my advice would be spend that extra half an 496 00:24:53,160 --> 00:24:55,159 Speaker 1: hour making up a little You could even have like 497 00:24:55,160 --> 00:24:57,359 Speaker 1: a stock Standard one that you use for every single 498 00:24:57,359 --> 00:24:59,800 Speaker 1: collaboration that you do, and then you just change their name, 499 00:25:00,280 --> 00:25:04,480 Speaker 1: you change the deliverables, and the deliverables is what they're 500 00:25:04,520 --> 00:25:06,320 Speaker 1: going to be giving to you. So for example, if 501 00:25:06,320 --> 00:25:09,920 Speaker 1: you're working with me, my deliverables are one real and one. 502 00:25:09,680 --> 00:25:11,040 Speaker 2: Set of Instagram stories. 503 00:25:11,560 --> 00:25:14,760 Speaker 1: So the deliverables of this this is when I need 504 00:25:14,800 --> 00:25:17,679 Speaker 1: it by for approval. That's another thing. Always get the 505 00:25:17,720 --> 00:25:22,159 Speaker 1: content approved. So rather than just having the influencer post, 506 00:25:23,040 --> 00:25:25,680 Speaker 1: you want them to create that content, save it, send 507 00:25:25,720 --> 00:25:28,439 Speaker 1: it to you for your approval before they choose to 508 00:25:28,480 --> 00:25:31,359 Speaker 1: go live with it, and then both of you signed 509 00:25:31,400 --> 00:25:33,480 Speaker 1: it at the bottom. That way you covered Because there's 510 00:25:33,560 --> 00:25:36,199 Speaker 1: I mean, I've never personally experienced it, but I know 511 00:25:36,280 --> 00:25:39,919 Speaker 1: for a fact so many brands have been ghosted by creators, 512 00:25:40,000 --> 00:25:42,960 Speaker 1: especially the smaller creators obviously because they're probably new to 513 00:25:42,960 --> 00:25:45,560 Speaker 1: it and have no idea what they're doing. On that 514 00:25:45,640 --> 00:25:50,280 Speaker 1: same note, as well, whilst it's so important to outline 515 00:25:50,320 --> 00:25:54,399 Speaker 1: to the influencer or creator exactly what it is that 516 00:25:54,440 --> 00:25:56,840 Speaker 1: you're wanting them to do, the key points that you're 517 00:25:56,880 --> 00:26:00,199 Speaker 1: wanting them to touch on, it's also really important to 518 00:26:00,320 --> 00:26:03,200 Speaker 1: trust the creator, especially if this is a creator who 519 00:26:03,240 --> 00:26:06,399 Speaker 1: is experienced in what they're doing. The reason for that 520 00:26:06,600 --> 00:26:10,479 Speaker 1: is creators know their audience better than anyone, and in 521 00:26:10,560 --> 00:26:14,240 Speaker 1: my experience in my early days of youtubing, I worked 522 00:26:14,240 --> 00:26:18,479 Speaker 1: with some brands forever ago that by the end of 523 00:26:18,560 --> 00:26:21,720 Speaker 1: the period that we've been working together, like let's say, 524 00:26:21,720 --> 00:26:23,840 Speaker 1: from start to finish, if I was doing a campaign 525 00:26:23,880 --> 00:26:27,000 Speaker 1: or whatever I wanted to say to them, you may 526 00:26:27,000 --> 00:26:29,560 Speaker 1: as well just hired an actress and made a TV ad, 527 00:26:30,280 --> 00:26:34,280 Speaker 1: because some brands want it to be so scripted that 528 00:26:34,359 --> 00:26:39,000 Speaker 1: it feels completely off brand for the creator. So whilst 529 00:26:39,000 --> 00:26:41,439 Speaker 1: it's so important to know exactly what you want the 530 00:26:41,480 --> 00:26:45,320 Speaker 1: influencer to do for you, it's also equally as important 531 00:26:45,440 --> 00:26:48,800 Speaker 1: for brands to trust the creators. Trust that they know 532 00:26:49,280 --> 00:26:53,239 Speaker 1: what their audience wants and what they don't want. If 533 00:26:53,320 --> 00:26:55,240 Speaker 1: they push back and say, oh, I don't think I 534 00:26:55,240 --> 00:26:57,879 Speaker 1: should say that because it comes across really salesy and 535 00:26:57,920 --> 00:26:59,840 Speaker 1: I just think my audience is going to skip through 536 00:26:59,840 --> 00:27:02,719 Speaker 1: that instead. Can I say it this way? Trust that 537 00:27:02,760 --> 00:27:05,040 Speaker 1: they know their audience better than you. I think it's 538 00:27:05,080 --> 00:27:08,760 Speaker 1: all about finding that perfect balance. And then the last 539 00:27:08,800 --> 00:27:12,960 Speaker 1: little section of this section of the pod is asking 540 00:27:13,040 --> 00:27:15,879 Speaker 1: their rates. I feel like this is always a really 541 00:27:15,920 --> 00:27:19,480 Speaker 1: big gray area when it comes to working with influencers, 542 00:27:19,560 --> 00:27:24,000 Speaker 1: because there is no set rates, there's no guide, there's 543 00:27:24,040 --> 00:27:27,360 Speaker 1: no what is it that I like paying my staff off? 544 00:27:27,359 --> 00:27:30,800 Speaker 1: Like an award. There's no award for. 545 00:27:30,960 --> 00:27:32,679 Speaker 2: How much influencers get paid. 546 00:27:32,840 --> 00:27:34,040 Speaker 1: You know, if you want to know how much to 547 00:27:34,080 --> 00:27:36,240 Speaker 1: pay someone in retail, to look up the retail award. 548 00:27:36,560 --> 00:27:41,679 Speaker 1: There's no influencer award. And influencers can charge whatever the 549 00:27:41,720 --> 00:27:45,440 Speaker 1: fuck they want, whatever they see their value as is. 550 00:27:45,359 --> 00:27:47,280 Speaker 2: What they can put on their name. 551 00:27:47,480 --> 00:27:50,280 Speaker 1: And rightly, so, who are we to say that someone 552 00:27:50,320 --> 00:27:53,560 Speaker 1: can't charge twenty five thousand dollars for two stories? 553 00:27:53,920 --> 00:27:57,280 Speaker 2: Who am I to say that? But people are always 554 00:27:57,760 --> 00:27:58,760 Speaker 2: unsure of what. 555 00:27:59,000 --> 00:28:02,200 Speaker 1: Is a decent out to pay influences, what is an 556 00:28:02,280 --> 00:28:05,920 Speaker 1: unfair amount, what is way too expensive? And again that's 557 00:28:05,920 --> 00:28:08,359 Speaker 1: just something that you're going to figure out along the way. 558 00:28:08,880 --> 00:28:11,400 Speaker 1: My advice would be put the feelers out there. If 559 00:28:11,400 --> 00:28:13,840 Speaker 1: you're wanting to work with a certain type of creator. 560 00:28:13,920 --> 00:28:16,760 Speaker 1: Let's say you're wanting to work with fashion content creators 561 00:28:16,800 --> 00:28:19,520 Speaker 1: in Australia, reach out to a bunch of them, send 562 00:28:19,520 --> 00:28:21,760 Speaker 1: them all that email, and then you'll start to get 563 00:28:21,760 --> 00:28:26,000 Speaker 1: a feel for what people charge. Whilst there's no set 564 00:28:26,040 --> 00:28:28,560 Speaker 1: amount that if you've got ten thousand followers you should 565 00:28:28,640 --> 00:28:30,720 Speaker 1: charge one thousand dollars and if you've got twenty thousand, 566 00:28:31,600 --> 00:28:35,760 Speaker 1: there's nothing like that, if you start contacting enough influencers 567 00:28:35,800 --> 00:28:39,040 Speaker 1: you will get a rough idea of what the going 568 00:28:39,200 --> 00:28:43,600 Speaker 1: rates are. And I also thought I would add everything 569 00:28:43,760 --> 00:28:47,560 Speaker 1: is negotiable. Everything is negotiable, especially when it comes to 570 00:28:47,640 --> 00:28:50,400 Speaker 1: working with influencers. You might have some influences that say 571 00:28:50,520 --> 00:28:53,320 Speaker 1: this is my rate, and you say, are we able 572 00:28:53,360 --> 00:28:56,600 Speaker 1: to negotiate that as it's a little out of my budget, 573 00:28:56,640 --> 00:28:59,280 Speaker 1: and influencers might come back and say, nope, that is 574 00:28:59,320 --> 00:29:02,120 Speaker 1: my rate, that is my value, and again rightly so 575 00:29:02,320 --> 00:29:04,360 Speaker 1: fair enough people can say this is what I'm worth 576 00:29:04,400 --> 00:29:06,600 Speaker 1: and I'm not going to go, you know, any lower. 577 00:29:07,080 --> 00:29:10,440 Speaker 1: But for the most part, people are willing to negotiate 578 00:29:10,520 --> 00:29:14,680 Speaker 1: and maybe, if you like, you can set up something 579 00:29:14,840 --> 00:29:17,440 Speaker 1: that it's more than just a one off thing. So go, well, 580 00:29:17,440 --> 00:29:19,280 Speaker 1: this is your rate for one reel, but I actually 581 00:29:19,320 --> 00:29:21,720 Speaker 1: want you to make me three reels over the next 582 00:29:22,000 --> 00:29:23,880 Speaker 1: three months, So could we do a bit of a 583 00:29:23,920 --> 00:29:26,239 Speaker 1: deal and maybe you get a slight discount because you're 584 00:29:26,280 --> 00:29:28,800 Speaker 1: working with them three times in a row kind of thing. 585 00:29:29,240 --> 00:29:30,400 Speaker 2: Everything's negotiable. 586 00:29:30,640 --> 00:29:33,960 Speaker 1: It doesn't hurt to ask, but again, just be professional 587 00:29:33,960 --> 00:29:35,320 Speaker 1: and clear with your communication. 588 00:29:35,440 --> 00:29:39,440 Speaker 2: You don't want to offend anyone. 589 00:29:41,040 --> 00:29:44,880 Speaker 1: Another thing that I think that is going to be popular, well, 590 00:29:44,920 --> 00:29:48,560 Speaker 1: it already is popular, but I'm not experienced in this, 591 00:29:49,240 --> 00:29:52,720 Speaker 1: but I know it's already super popular is affiliate links 592 00:29:53,440 --> 00:29:59,480 Speaker 1: an affiliate marketing, affiliate influencer marketing. And you'll see now 593 00:30:00,120 --> 00:30:03,000 Speaker 1: a lot of creators when they're promoting something on their story, 594 00:30:03,040 --> 00:30:07,000 Speaker 1: they'll put little stars and put affiliate And what that 595 00:30:07,160 --> 00:30:10,640 Speaker 1: is essentially is instead of you paying an influencer, let's say, 596 00:30:10,680 --> 00:30:13,600 Speaker 1: five thousand dollars to make an Instagram story series about 597 00:30:13,600 --> 00:30:17,760 Speaker 1: your product, you'll instead give them an affiliate link, and 598 00:30:18,080 --> 00:30:21,080 Speaker 1: every time one of their followers clicks on that link 599 00:30:21,320 --> 00:30:24,240 Speaker 1: and goes and shops through that, they make a percentage. 600 00:30:25,320 --> 00:30:27,960 Speaker 1: So there's no upfront cost for the brand. You might 601 00:30:28,040 --> 00:30:31,200 Speaker 1: just have to send them some product, let's say, but 602 00:30:31,240 --> 00:30:33,640 Speaker 1: then it's up to them to hustle to make the money. 603 00:30:34,080 --> 00:30:36,360 Speaker 1: And a lot of people are doing this now with Amazon, 604 00:30:36,560 --> 00:30:39,280 Speaker 1: Like you'll see a lot of people sharing their Amazon storefront. 605 00:30:39,720 --> 00:30:41,280 Speaker 1: I don't know if any of you have seen that, 606 00:30:41,360 --> 00:30:44,120 Speaker 1: like linked in my Amazon storefront, click on click the 607 00:30:44,160 --> 00:30:44,959 Speaker 1: link in my bio. 608 00:30:45,520 --> 00:30:46,760 Speaker 2: That's an affiliate link. 609 00:30:47,120 --> 00:30:49,640 Speaker 1: So they're not getting paid anything by Amazon, but they 610 00:30:49,680 --> 00:30:52,840 Speaker 1: are if you shop through their link. Another really popular 611 00:30:53,120 --> 00:30:57,120 Speaker 1: business I guess at the moment is LTK like to 612 00:30:57,280 --> 00:31:00,400 Speaker 1: know it, and you'll see a lot of also like 613 00:31:00,400 --> 00:31:03,160 Speaker 1: beauty and fashion creators. They'll say this outfit is linked 614 00:31:03,160 --> 00:31:07,680 Speaker 1: to my ltks rolling sides. 615 00:31:08,720 --> 00:31:10,560 Speaker 2: So LTK is like a platform. 616 00:31:10,600 --> 00:31:13,400 Speaker 1: Let's say for example, I as Fate could sign up 617 00:31:13,440 --> 00:31:18,840 Speaker 1: on LTK and then influencers join that LTK and they 618 00:31:18,840 --> 00:31:22,360 Speaker 1: can make commission through their LTK and they could put 619 00:31:22,360 --> 00:31:25,840 Speaker 1: their favorite Fate outfit on their own LTK page, and 620 00:31:25,880 --> 00:31:27,320 Speaker 1: then anyone that shops. 621 00:31:27,000 --> 00:31:29,640 Speaker 2: Through that they will then make a commission. 622 00:31:30,160 --> 00:31:33,800 Speaker 1: And I honestly think that affiliate marketing is the smart 623 00:31:33,840 --> 00:31:38,320 Speaker 1: way moving forward because it's way less of a risk 624 00:31:38,400 --> 00:31:40,920 Speaker 1: and investment for the business. It is fully up to 625 00:31:40,960 --> 00:31:43,600 Speaker 1: the influencer to make the sale. 626 00:31:44,240 --> 00:31:45,320 Speaker 2: And this leads me on. 627 00:31:45,280 --> 00:31:48,680 Speaker 1: To I guess the scariest part of working with an influencer. 628 00:31:49,120 --> 00:31:52,120 Speaker 1: There is no guarantees when you work with an influencer, 629 00:31:52,400 --> 00:31:56,280 Speaker 1: even if they are the best influencer in Australia and 630 00:31:56,360 --> 00:31:59,720 Speaker 1: they get viral videos every single week and they're just 631 00:31:59,760 --> 00:32:03,680 Speaker 1: so popular and their engagement is great and their demographic 632 00:32:03,800 --> 00:32:06,160 Speaker 1: of their audience is exactly. 633 00:32:05,760 --> 00:32:06,880 Speaker 2: Your target audience. 634 00:32:07,280 --> 00:32:10,440 Speaker 1: If you pay that influencer, however much money to make 635 00:32:10,440 --> 00:32:12,720 Speaker 1: a real and a story series for you, there is 636 00:32:12,880 --> 00:32:14,160 Speaker 1: no guarantee. 637 00:32:14,560 --> 00:32:16,360 Speaker 2: There is no guarantee that you are going to make 638 00:32:16,520 --> 00:32:17,440 Speaker 2: one dollar. 639 00:32:18,000 --> 00:32:21,560 Speaker 1: And that's one of the scariest things about working with influencers. 640 00:32:21,800 --> 00:32:24,120 Speaker 1: And I'm sure a lot of businesses and brands have 641 00:32:24,200 --> 00:32:28,800 Speaker 1: been absolutely burnt in scenarios where they have put money 642 00:32:28,840 --> 00:32:32,840 Speaker 1: into an influencer expecting amazing sales and they get absolutely 643 00:32:32,840 --> 00:32:33,720 Speaker 1: nothing in return. 644 00:32:33,880 --> 00:32:34,840 Speaker 2: We've had that happen. 645 00:32:35,440 --> 00:32:37,840 Speaker 1: I'm not saying that we've worked with huge influencers where 646 00:32:37,840 --> 00:32:40,880 Speaker 1: I've gone fuck. But sometimes you take a gamble on 647 00:32:40,920 --> 00:32:44,920 Speaker 1: an influencer and it just doesn't convert. Maybe their audience 648 00:32:45,320 --> 00:32:48,040 Speaker 1: doesn't go to them for shopping advice. Like there's so 649 00:32:48,160 --> 00:32:53,240 Speaker 1: many variables, But I'd say another factor that comes. 650 00:32:52,960 --> 00:32:56,480 Speaker 2: Into this is actually on the brand. 651 00:32:58,280 --> 00:33:04,680 Speaker 1: Make sure that your side is set up amazingly before 652 00:33:04,720 --> 00:33:06,800 Speaker 1: you go and work with an influencer, and by that 653 00:33:06,920 --> 00:33:10,480 Speaker 1: I mean make sure your website is looking amazing. Make 654 00:33:10,520 --> 00:33:15,720 Speaker 1: sure your website is completely user friendly. Make sure your 655 00:33:15,840 --> 00:33:19,200 Speaker 1: collection pages on your website are organized where you have 656 00:33:19,440 --> 00:33:23,080 Speaker 1: in stock products at the top of the pages. Make 657 00:33:23,080 --> 00:33:26,160 Speaker 1: sure that your website looks legitimate. There's nothing more sus 658 00:33:26,200 --> 00:33:28,480 Speaker 1: than like clicking on a link that someone's recommended. 659 00:33:28,520 --> 00:33:30,680 Speaker 2: Then you're like, oh, this website looks sus or it 660 00:33:30,720 --> 00:33:33,880 Speaker 2: looks shit, or it's not set up correctly. You could 661 00:33:33,880 --> 00:33:34,560 Speaker 2: have the best. 662 00:33:34,320 --> 00:33:36,960 Speaker 1: Influencer in the world promote your product, but if someone 663 00:33:37,040 --> 00:33:39,480 Speaker 1: then goes over to your Instagram and it doesn't look right, 664 00:33:39,600 --> 00:33:41,680 Speaker 1: or if they go to your website and it's clunky 665 00:33:42,160 --> 00:33:44,440 Speaker 1: or something's not working or the links are broken, you're 666 00:33:44,440 --> 00:33:48,160 Speaker 1: going to lose the sale. So Whilst it's important for 667 00:33:48,240 --> 00:33:51,640 Speaker 1: the influencers to play their part in collaborations, it's also 668 00:33:51,760 --> 00:33:55,120 Speaker 1: equally on the brand as well. So let's say you 669 00:33:55,160 --> 00:33:58,000 Speaker 1: do work with an influencer, how do you measure the 670 00:33:58,040 --> 00:34:02,080 Speaker 1: success of that? Like I said, remember, just because you 671 00:34:02,120 --> 00:34:03,959 Speaker 1: work with an influencer, it doesn't mean that it's going 672 00:34:04,000 --> 00:34:07,200 Speaker 1: to be amazing. It's very hit and miss, and that 673 00:34:07,920 --> 00:34:10,839 Speaker 1: is the risk that we take when we work with influencers. 674 00:34:10,880 --> 00:34:14,759 Speaker 1: It is risky like all things in business. And like 675 00:34:14,840 --> 00:34:17,200 Speaker 1: I said, make sure your social media is looking amazing, 676 00:34:17,280 --> 00:34:20,080 Speaker 1: make sure your website's looking amazing, make sure your product 677 00:34:20,080 --> 00:34:23,120 Speaker 1: pages are looking amazing. Just every single thing on your end, 678 00:34:23,239 --> 00:34:27,040 Speaker 1: make sure that is all perfect. So what are some 679 00:34:27,120 --> 00:34:29,880 Speaker 1: ways that you can track the success of working with 680 00:34:29,920 --> 00:34:32,960 Speaker 1: an influencer. A huge one which most brands do is 681 00:34:33,040 --> 00:34:37,360 Speaker 1: discount codes. Give that influencer their own specific discount code 682 00:34:37,560 --> 00:34:41,440 Speaker 1: Britney ten, Fate loves Britney, or whatever it may be. 683 00:34:41,520 --> 00:34:45,479 Speaker 1: Give them their own discount code. Keep in mind as well, now, 684 00:34:45,800 --> 00:34:48,560 Speaker 1: if you're going to be giving an influencer a discount code, 685 00:34:48,640 --> 00:34:52,520 Speaker 1: you're discounting your product, So you're paying the influencer let's 686 00:34:52,520 --> 00:34:55,239 Speaker 1: say five thousand dollars and they might bring in a 687 00:34:55,239 --> 00:34:57,120 Speaker 1: lot of sales, but it's going to be ten percent 688 00:34:57,200 --> 00:35:01,319 Speaker 1: less because you're giving away that ten percent off. So 689 00:35:01,560 --> 00:35:03,680 Speaker 1: obviously giving them a code is going to be a 690 00:35:03,719 --> 00:35:06,560 Speaker 1: great way to track the success of how well the 691 00:35:06,640 --> 00:35:09,640 Speaker 1: influencer has performed. And it's always scary when you check 692 00:35:09,680 --> 00:35:12,600 Speaker 1: that code use, like the amount of uses the next day. 693 00:35:12,760 --> 00:35:14,799 Speaker 2: And if it's only like two or three, like, oh fuck, 694 00:35:14,840 --> 00:35:15,560 Speaker 2: that didn't. 695 00:35:15,280 --> 00:35:16,759 Speaker 1: Go as well as we thought, or you might be 696 00:35:16,840 --> 00:35:19,720 Speaker 1: pleasantly surprised maybe the code has been used one hundred 697 00:35:19,760 --> 00:35:21,880 Speaker 1: times or one hundred and fifty times. But codes are 698 00:35:21,920 --> 00:35:25,440 Speaker 1: a great one to track success of working with an influencer. 699 00:35:25,719 --> 00:35:28,160 Speaker 1: Another one would be, especially if you're working with someone 700 00:35:28,200 --> 00:35:31,800 Speaker 1: and they're creating Instagram stories for you, is to create them. 701 00:35:31,680 --> 00:35:33,240 Speaker 2: Their own tracking link. 702 00:35:33,600 --> 00:35:35,880 Speaker 1: So for example, I can go onto my website and 703 00:35:35,920 --> 00:35:39,719 Speaker 1: I can copy our website url like www dot flabel 704 00:35:39,719 --> 00:35:44,360 Speaker 1: dot com. You can then go onto a unique link 705 00:35:45,320 --> 00:35:50,759 Speaker 1: making website like bit dot lee or something bit dot 706 00:35:50,880 --> 00:35:54,760 Speaker 1: l y, and it will generate you a unique link 707 00:35:54,960 --> 00:35:57,920 Speaker 1: that you can then give to that influencer. So find 708 00:35:58,040 --> 00:36:01,200 Speaker 1: a link generator and give your or creator that you're 709 00:36:01,239 --> 00:36:04,560 Speaker 1: working with their very own link. Then you can actually 710 00:36:04,960 --> 00:36:08,600 Speaker 1: check how many people tapped that link from their stories. 711 00:36:08,920 --> 00:36:10,040 Speaker 2: Obviously, this isn't. 712 00:36:09,880 --> 00:36:12,319 Speaker 1: Gonna work on their reel or whatever, because you can't 713 00:36:12,360 --> 00:36:14,960 Speaker 1: click a link in the real and oh, over the years, 714 00:36:15,000 --> 00:36:17,759 Speaker 1: I've had so many brands say can you please put 715 00:36:17,760 --> 00:36:18,480 Speaker 1: this link in the. 716 00:36:18,440 --> 00:36:22,440 Speaker 2: Caption, and I'm like, you can't fucking click it. What's 717 00:36:22,480 --> 00:36:23,239 Speaker 2: the point of that. 718 00:36:24,280 --> 00:36:29,000 Speaker 1: But specifically for instant stories, give them a direct link. 719 00:36:29,560 --> 00:36:32,680 Speaker 1: And obviously after you have worked with a creator, you 720 00:36:32,680 --> 00:36:35,000 Speaker 1: can track the success of a TikTok and a reel 721 00:36:35,320 --> 00:36:37,920 Speaker 1: by looking at how many views it got, looking at 722 00:36:37,920 --> 00:36:39,960 Speaker 1: how many comments it got, looking at how many likes 723 00:36:39,960 --> 00:36:43,280 Speaker 1: it got. And as for their stories, which is obviously private, 724 00:36:43,360 --> 00:36:46,520 Speaker 1: you can't see how many views they had. But again 725 00:36:46,680 --> 00:36:48,680 Speaker 1: in the back end, we can go in and we 726 00:36:48,800 --> 00:36:51,600 Speaker 1: can screenshot how many views it got, how many link 727 00:36:51,680 --> 00:36:53,680 Speaker 1: clicks it got. We can see all of that on 728 00:36:53,719 --> 00:36:56,960 Speaker 1: our back end as creators. So after their story has expired, 729 00:36:57,000 --> 00:36:59,479 Speaker 1: you can reach out and say, hey, thanks so much, 730 00:36:59,520 --> 00:37:01,799 Speaker 1: the stories were great. Would you mind sending me a 731 00:37:01,840 --> 00:37:06,040 Speaker 1: screenshot of your analytics from the story series that you did. 732 00:37:06,600 --> 00:37:10,480 Speaker 1: Those are the main ways to track the performance of 733 00:37:10,600 --> 00:37:13,879 Speaker 1: working with an influencer, make sure you've got some way 734 00:37:13,960 --> 00:37:18,120 Speaker 1: of measuring that success. If your goal with working with 735 00:37:18,200 --> 00:37:22,880 Speaker 1: an influencer is to make sales. The other entire angle 736 00:37:22,920 --> 00:37:26,880 Speaker 1: of working with an influencer, perhaps if you aren't looking at. 737 00:37:26,760 --> 00:37:29,040 Speaker 2: Sales, is obviously just brand awareness. 738 00:37:29,080 --> 00:37:31,680 Speaker 1: If you're just wanting to bring awareness to your brand 739 00:37:31,840 --> 00:37:35,120 Speaker 1: through people that have followings, and that is one that's 740 00:37:35,200 --> 00:37:38,640 Speaker 1: kind of harder to track. But that's a whole other 741 00:37:38,680 --> 00:37:43,920 Speaker 1: topic in itself. In conclusion, our influencers worth it, Yes, 742 00:37:44,080 --> 00:37:46,880 Speaker 1: they are, just as long as you do the work 743 00:37:46,960 --> 00:37:51,200 Speaker 1: on the back end. Do your research, be professional, be 744 00:37:51,440 --> 00:37:56,120 Speaker 1: clear in your communication, Just lay out your expectations on 745 00:37:56,160 --> 00:37:59,200 Speaker 1: the table from the get go, and take your time 746 00:37:59,239 --> 00:38:01,479 Speaker 1: picking who your going to work with. Don't just pick 747 00:38:01,480 --> 00:38:05,160 Speaker 1: someone because they're a popular influencer. Make sure they align 748 00:38:05,280 --> 00:38:08,160 Speaker 1: with your brand. Make sure their audience seem like the 749 00:38:08,239 --> 00:38:10,520 Speaker 1: type of audience that would align with your brand. 750 00:38:11,560 --> 00:38:12,440 Speaker 2: Love them or hate them. 751 00:38:12,480 --> 00:38:16,040 Speaker 1: I think influencers are a very clever way of marketing 752 00:38:16,120 --> 00:38:19,319 Speaker 1: your business, and my advice would be give it a go, 753 00:38:19,480 --> 00:38:21,520 Speaker 1: remember everything is a risk. 754 00:38:22,440 --> 00:38:25,560 Speaker 2: And have fun with it. That would be my advice. 755 00:38:25,920 --> 00:38:28,520 Speaker 1: Anyway, I'm going to leave you with a tip of 756 00:38:28,560 --> 00:38:31,719 Speaker 1: the week which I haven't even thought of. But why 757 00:38:31,719 --> 00:38:33,360 Speaker 1: did I decide that this was going to be a 758 00:38:33,360 --> 00:38:35,840 Speaker 1: part of my episodes when I've just given a thousand 759 00:38:35,880 --> 00:38:40,640 Speaker 1: tips in the fucking episode. Anyway, Okay, tip of the week, 760 00:38:40,880 --> 00:38:44,719 Speaker 1: I'm gonna bend the rules and just give you an 761 00:38:44,800 --> 00:38:46,880 Speaker 1: anti tip of the week that has nothing to do 762 00:38:46,920 --> 00:38:49,920 Speaker 1: with business. Oh, I feel bad, but don't watch The 763 00:38:49,960 --> 00:38:51,200 Speaker 1: Office Australia version. 764 00:38:52,880 --> 00:38:55,799 Speaker 2: Have you watched at Zander? Okay? So I gave it. 765 00:38:55,840 --> 00:38:58,520 Speaker 1: So The Office US is my favorite show, like of 766 00:38:58,560 --> 00:39:01,680 Speaker 1: all time. I've watched that series like six times through. 767 00:39:01,800 --> 00:39:03,640 Speaker 1: It's just my go to that I'll put on again 768 00:39:03,640 --> 00:39:06,680 Speaker 1: and again and again. And I really was rooting for 769 00:39:06,760 --> 00:39:08,960 Speaker 1: the Australian version, which has just come out, by the way, 770 00:39:09,000 --> 00:39:10,040 Speaker 1: on Amazon Prime. 771 00:39:11,560 --> 00:39:13,200 Speaker 2: I was really rooting for it to do well. 772 00:39:13,239 --> 00:39:14,799 Speaker 1: But it's one of those things where like they've done 773 00:39:14,800 --> 00:39:17,279 Speaker 1: the UK version, they've done the US version. Why why 774 00:39:17,280 --> 00:39:19,760 Speaker 1: did they feel the need to bring out an AU 775 00:39:19,880 --> 00:39:23,080 Speaker 1: version on the weekend. I just gave it the benefit 776 00:39:23,080 --> 00:39:26,640 Speaker 1: of the doubt, and I did watch the whole first season. 777 00:39:27,239 --> 00:39:29,600 Speaker 1: It did warm up a little bit, like I warmed 778 00:39:29,640 --> 00:39:31,440 Speaker 1: up to it towards the end kind of thing. But 779 00:39:31,560 --> 00:39:34,480 Speaker 1: I just oh, if you're a fan of the US 780 00:39:34,640 --> 00:39:36,680 Speaker 1: or the UK version, I haven't seen the UK version, 781 00:39:37,440 --> 00:39:40,520 Speaker 1: don't go there with the AU one, which is so disappointing. 782 00:39:40,560 --> 00:39:42,600 Speaker 1: But hopefully they can redeem themselves and get better in 783 00:39:42,640 --> 00:39:46,840 Speaker 1: future episodes or seasons. Anyway, that's my tip of the week, 784 00:39:47,080 --> 00:39:50,240 Speaker 1: which is not related to business whatsoever, but whatever. Anyway, 785 00:39:50,239 --> 00:39:52,040 Speaker 1: I got to wrap this episode up because Xander's sitting 786 00:39:52,120 --> 00:39:54,200 Speaker 1: there like she's been talking for hours and I'm going 787 00:39:54,280 --> 00:39:55,399 Speaker 1: to have to edit this later. 788 00:39:56,080 --> 00:39:57,319 Speaker 2: But anyway, that's all from me. 789 00:39:57,480 --> 00:40:00,720 Speaker 1: I'll be in your ears on Wednesday with my Owners episode, 790 00:40:00,760 --> 00:40:02,920 Speaker 1: and remember to chase after those dreams as if they 791 00:40:02,960 --> 00:40:08,280 Speaker 1: owe you money.