WEBVTT - #2090 Destination Disappointment - Harps & Tiff

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<v Speaker 1>I'll get a team. It's Craig Anthony Harper. It's the

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<v Speaker 1>nineteenth of the first, twenty twenty six. It's a Monday.

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<v Speaker 1>It's the year as well. The new year is well underway.

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<v Speaker 1>I'm very excited. Some things are happening. The wheels are turning.

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<v Speaker 1>People are getting excited. Some people will have fallen off

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<v Speaker 1>the wagon. Some people are still on the fucking wagon.

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<v Speaker 1>Did you set any specific goals? Cook? Welcome Tiffany and Cook.

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<v Speaker 1>Did you set any goals that just happened to line

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<v Speaker 1>up with the new year?

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<v Speaker 2>Or not?

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<v Speaker 1>Really? Not really?

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<v Speaker 2>Not really. I have a feel I feel like this

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<v Speaker 2>year is going to be very different for me, just

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<v Speaker 2>because I did the course last year and I know

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<v Speaker 2>that it will be different. But I didn't set new goals.

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<v Speaker 2>I kind of went, I wonder how this will unfold,

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<v Speaker 2>And when I'm ready to switch back on for the year,

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<v Speaker 2>I'll explore that.

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<v Speaker 1>What percentage of people do you reckon? Are really good

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<v Speaker 1>with structure and process and timeline and goals and to

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<v Speaker 1>do list? And I feel like, like I say that

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<v Speaker 1>shit all the time. Turn your idea into a plan, right,

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<v Speaker 1>because an idea great, but it's not a plan. There's

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<v Speaker 1>no structure, process, accountability, blah blah blah blah blah, and

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<v Speaker 1>all of that makes sense. However, you know, SODA's not

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<v Speaker 1>eating shit, but that doesn't work well for the population.

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<v Speaker 1>SODA's not getting pissed a lot well for quite a percentage,

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<v Speaker 1>that doesn't work, you know, not being a fuck with well,

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<v Speaker 1>A few people struggle with that, including me. I feel

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<v Speaker 1>like sometimes, you know, despite the alleged logic and strategy

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<v Speaker 1>and critical thinking that comes out of my mouth, I

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<v Speaker 1>say alleged, it almost doesn't matter. Like the quality of

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<v Speaker 1>the advice, if we can call it that, or ideas

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<v Speaker 1>or stories or messages or research or data that we

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<v Speaker 1>share on this show is probably five percent ninety five

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<v Speaker 1>percent is do people understand it? Do they will they

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<v Speaker 1>do something with it? Will they keep doing something with it? Yeah,

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<v Speaker 1>which makes me feel a little redundant sometimes, But you

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<v Speaker 1>know you're going to keep You're going to keep like

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<v Speaker 1>shout from the rooftops and just hope someone like I think,

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<v Speaker 1>imagine this like I've literally saved a person's life, which

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<v Speaker 1>is like, and I don't say that in a brag

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<v Speaker 1>ghostly way, that's just part of my gene.

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<v Speaker 2>Probably could you probably weren't saying that in braggy, boasty way.

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<v Speaker 1>I would. Yeah, I don't mean that, but it's like, honestly,

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<v Speaker 1>I've done a lot of cool shit. It's probably in

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<v Speaker 1>the top two, maybe the top thing I've ever done,

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<v Speaker 1>you know, my top two things in terms of just

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<v Speaker 1>what I am very proud of. Not in a boasty way,

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<v Speaker 1>but you know, saving the crabs life and working with

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<v Speaker 1>Johnny for eight years, three days a week, blah blah blah.

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<v Speaker 1>Who's who they said would never do anything. Right now,

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<v Speaker 1>he's a fucking relative to what he was diagnosed or

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<v Speaker 1>what they proposed he might be. He's a fucking weapon.

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<v Speaker 1>But you know, so, I think if I have a

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<v Speaker 1>podcast and I don't know how many times, but one person,

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<v Speaker 1>it saves their life. Maybe not I save their life,

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<v Speaker 1>but the story, the idea or the hope or the

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<v Speaker 1>inspiration or the shift that happens in them. And then

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<v Speaker 1>they go and do something, and then they get a result,

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<v Speaker 1>then they get a bit excited, then they make another decision,

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<v Speaker 1>they do more stuff, and then two years down the

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<v Speaker 1>track they not me, not you, not asking, they have

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<v Speaker 1>turned their life around. But it started with a moment

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<v Speaker 1>in time and the moment in time was this show.

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<v Speaker 1>And I've had you know, many people say to me,

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<v Speaker 1>you or your show changed my life, and I always say,

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<v Speaker 1>I didn't change your life. You did, but thank you

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<v Speaker 1>that you took action on something. You know. So I

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<v Speaker 1>guess my long winded question is is there any point

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<v Speaker 1>in creating a plan, creating a structure, timeline, process, or

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<v Speaker 1>that if the person's not genuinely three hundred ready to go.

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<v Speaker 2>You remind me of the very first time you had

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<v Speaker 2>me on typ SO twenty twenty sometime, and at the

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<v Speaker 2>end of the conversation you said, if all goes well

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<v Speaker 2>on Planet tifth in five years, what's next? And I hesitated,

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<v Speaker 2>and then I remember saying, oh, you don't have to

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<v Speaker 2>have something, and I was like, nah, I'm not going

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<v Speaker 2>to because five minutes ago, I think sometimes a plan

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<v Speaker 2>puts on blinkers because we're not sure, we're not curious

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<v Speaker 2>about what we want to do, so we picked something,

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<v Speaker 2>and then cognitive bias leads us down that path we

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<v Speaker 2>miss everything else. Five minutes before that conversation, I was

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<v Speaker 2>never going to be a podcaster. I owned gyms. I'm

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<v Speaker 2>never going to be doing what I did, and it

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<v Speaker 2>led me to this thing that I never knew I

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<v Speaker 2>could do that opened up doors I never knew were closed.

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<v Speaker 2>And so I think there's there's that part of things.

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<v Speaker 2>But then there's also the idea that if you're not

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<v Speaker 2>sure where you're going, you're going to go around in circles.

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<v Speaker 2>So there's a bit of a catch twenty two on

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<v Speaker 2>both ends, and it all comes down to what you

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<v Speaker 2>research around self awareness.

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<v Speaker 1>Yes, yeah, one hundred percent. Also there's another interesting kind

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<v Speaker 1>of parallel component to this. I don't know if this

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<v Speaker 1>is a real term, but I coined this term maybe

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<v Speaker 1>someone else did too, and it's a destination disappointment, which

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<v Speaker 1>is when you get somewhere, Oh, you did the thing,

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<v Speaker 1>you got, the thing, you achieved, the thing you made,

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<v Speaker 1>the money, you wrote the book, or you fucking climbed

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<v Speaker 1>the mountain, or you had the boxing experience or you whatever,

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<v Speaker 1>and then you're like, oh, I still feel like shit,

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<v Speaker 1>what's that about? Because you thought that thing would be

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<v Speaker 1>the antidote to the malaise, the blidness that you found

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<v Speaker 1>yourself in the middle of. And I mean I've had that,

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<v Speaker 1>I've achieved great things and then you know relative but

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<v Speaker 1>then not that it was bad, but I'm like, oh okay, Like,

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<v Speaker 1>for example, I'm not fat anymore, I'm lean, I'm in

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<v Speaker 1>very good shape, and but I still feel shit. So

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<v Speaker 1>clearly that wasn't maybe that was part of the problem,

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<v Speaker 1>But what else is going on? So I think trying

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<v Speaker 1>to understand what it is I really need versus what

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<v Speaker 1>I think I need?

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<v Speaker 2>And then what did I get out of that thing?

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<v Speaker 2>What was the thing that was drawing me in?

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<v Speaker 1>Do you have it?

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<v Speaker 2>Has that happened to you when you've gained an understanding

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<v Speaker 2>straight away? Or how does your unpacking of that play out?

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<v Speaker 1>Well, I've kind I've kind of gone down I was

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<v Speaker 1>going to say all the past. Of course I haven't,

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<v Speaker 1>but I've gone down there. If I look awesome, if

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<v Speaker 1>I'm jacked, well that's going to make life pretty amazing,

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<v Speaker 1>because you know, dudes will think I'm cool, women all

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<v Speaker 1>think I'm just hot as fuck, and well, you know whatever.

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<v Speaker 1>And clearly that thinking was coming out of you know,

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<v Speaker 1>fucking one delusion two you know, insecurity, self doubt, fear,

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<v Speaker 1>all of that stuff. But I just had I didn't

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<v Speaker 1>think it would fix all my problems, but I thought

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<v Speaker 1>it would do much more for my emotional and psychological

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<v Speaker 1>wellbeing than it actually did, because I was, as I've

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<v Speaker 1>said at least twenty times over the last eight years,

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<v Speaker 1>but I was trying to resolve a psychological, emotional, and

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<v Speaker 1>perhaps in my framework, spiritual problems with physical solutions. You know,

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<v Speaker 1>it's like, oh, Wow, you've got really big arms and

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<v Speaker 1>they're vany, and you've got big shoulders and you've got

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<v Speaker 1>abs terrific. You're still a fucking idiot, but you're just

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<v Speaker 1>in a better body and you're not dealing with the

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<v Speaker 1>things that are making what's not making you healthy. Craig

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<v Speaker 1>mentally and emotionally healthy is not the size of your

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<v Speaker 1>fucking arms, you know. And it's trying to This is hard.

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<v Speaker 1>This is trying to have real self awareness, no matter

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<v Speaker 1>how painful it might be, at that moment of kind

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<v Speaker 1>of enlightenment or awareness where you realize, oh, I'm just

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<v Speaker 1>a big fucking baby who's scared of everything, you.

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<v Speaker 2>Know, And what's the sacrifice of the thing that you're doing.

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<v Speaker 2>When you think you're doing a thing that you need

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<v Speaker 2>to do, what's the sacrifice of the life you need

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<v Speaker 2>to live and the busyness you live in the middle

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<v Speaker 2>of to maintain that perceived destination.

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<v Speaker 1>Oh that is a very all haven't you gotten good

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<v Speaker 1>since twenty twenty fucking drunk? All right, hey, kids, don't

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<v Speaker 1>if there's any kids listening, don't talk like Uncle Jumbo

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<v Speaker 1>is a hunt. Don't listen to him. Just as it's

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<v Speaker 1>coming out in my mouth, I'm like, some first time,

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<v Speaker 1>is it going to be like, oh my god, who

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<v Speaker 1>is this man? I concur I agree? Okay, so yeah,

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<v Speaker 1>what are you kind of giving up in the pursuit

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<v Speaker 1>of this thing that you think you need but you

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<v Speaker 1>actually don't need. Is that what you're saying?

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<v Speaker 2>Yeah?

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<v Speaker 1>Yeah, yeah, Like when you're heading well, I think you're

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<v Speaker 1>just you're just wasting time. It's not that being in

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<v Speaker 1>shape is bad per my previous example, but when you're

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<v Speaker 1>trying to you know, let's say the engine in your

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<v Speaker 1>car's fucked and you keep pumping up the tires. You

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<v Speaker 1>like that, Well, that well done on the tire pumping.

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<v Speaker 1>You fuck with it, but the engine's fucked, so maybe

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<v Speaker 1>open the bonnet. No, I'll just try the tires one

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<v Speaker 1>more time. There no chance the engines fucked. It's not. Well,

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<v Speaker 1>I'll tell you what I'll do. I'll polish the bumper bar.

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<v Speaker 1>You know, you keep because you kind of I think

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<v Speaker 1>you know, but you know that fixing the engine, Oh

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<v Speaker 1>my god, that's so big, that's such a task, that's

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<v Speaker 1>sut so hard. I don't really have those skills. I

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<v Speaker 1>don't really have that understanding and the idea that I've

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<v Speaker 1>got to go lift the bonnet and figure this shit out,

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<v Speaker 1>and there's I can't have anyone really do it for

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<v Speaker 1>me in this metaphor anyway, you know. So I think

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<v Speaker 1>you when you take the easy way not the hard way,

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<v Speaker 1>you're depriving yourself of the opportunity to you know. Craig

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<v Speaker 1>Harper speak, grow, learn, evolve, adapt, improve, gain, awareness, insight,

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<v Speaker 1>understanding all those things. And so I think there's strategic card.

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<v Speaker 1>I'm going to do this thing that I don't want

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<v Speaker 1>to do, and it's hard, and it's difficult and unfamiliar,

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<v Speaker 1>and there is no instant gratification, there is no immediate payoff.

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<v Speaker 1>But what will probably happen and hopefully happen over the

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<v Speaker 1>next year, not the next three minutes, but over the

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<v Speaker 1>next year. I might build resilience, build awareness, build competence,

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<v Speaker 1>develop skill, be able to be the calm and the chaos,

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<v Speaker 1>talk to five hundred people from a stage without doing

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<v Speaker 1>a little bit of wei every third fucking word, you

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<v Speaker 1>know whatever, is all of that kind of yeah, because

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<v Speaker 1>and I think there's like I think there's a bit

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<v Speaker 1>of a an over correction. Like so we've got the

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<v Speaker 1>we've got the you know, like the molly coddling version

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<v Speaker 1>of the world where you know everyone, we're nerfing everyone

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<v Speaker 1>and oh it doesn't matter, it's not your fault and

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<v Speaker 1>it's okay and fuck those people and you're right, and

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<v Speaker 1>there's that right, which that's not great. But then at

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<v Speaker 1>the other end of the scale, we've got the alpha males.

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<v Speaker 1>And I guess in some ways I'm a little bit

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<v Speaker 1>of an alpha. But I'm also like, yeah, give me

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<v Speaker 1>a hug, though, And I cried three times yesterday, and

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<v Speaker 1>there's some stuff that scares me and I don't know,

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<v Speaker 1>so I think that that chest beating, you know, like

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<v Speaker 1>just say what you say, do what you you know,

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<v Speaker 1>and fuck him. I'm going to live And if people

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<v Speaker 1>don't like, you know, it's my way on the highway

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<v Speaker 1>and all that stuff. It's like, yeah, cool, if you

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<v Speaker 1>live on an island by yourself, that's fabulous, you know,

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<v Speaker 1>but you don't you live around other humans who don't

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<v Speaker 1>share your ideas and your experience, you know, So yeah,

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<v Speaker 1>I think that, and I'll shut up after this. You

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<v Speaker 1>know what I was thinking about the other day, I

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<v Speaker 1>was actually thinking about not even being funny Scott and

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<v Speaker 1>you and me. One of the things that you and

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<v Speaker 1>me and Scott say is I'm a lot, right, And

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<v Speaker 1>I was thinking about, and I'm not throwing any of

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<v Speaker 1>us under the bus, but we're almost saying I'm a lot.

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<v Speaker 1>So you'll just have to cope with me because I'm

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<v Speaker 1>a lot. This is how I am. I'm full on,

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<v Speaker 1>I'm a lot. If I rub people up the wrong way,

0:12:43.600 --> 0:12:46.480
<v Speaker 1>that's their issue, not my issue, because I'm a lot.

0:12:46.600 --> 0:12:49.440
<v Speaker 1>I'm a lot, hey, you know. And if you can't

0:12:49.480 --> 0:12:52.880
<v Speaker 1>cope with my lot a lotness, I'm definitely not the problem.

0:12:52.960 --> 0:12:55.560
<v Speaker 1>I don't have to change you do, so you work

0:12:55.600 --> 0:12:59.640
<v Speaker 1>around my fucking a lotness. I'm like, yeah, I've even

0:12:59.720 --> 0:13:03.160
<v Speaker 1>said I'm a lot, and I kind of you know,

0:13:03.679 --> 0:13:05.960
<v Speaker 1>you've said it, Scott said it, We've said it together.

0:13:06.040 --> 0:13:08.800
<v Speaker 1>We're all peas in a pod that way, and I'm like, yeah,

0:13:08.800 --> 0:13:11.880
<v Speaker 1>that's kind of selfish though, that's kind of me going, yeah,

0:13:11.920 --> 0:13:14.000
<v Speaker 1>I don't need to work. You need to work because

0:13:14.040 --> 0:13:17.160
<v Speaker 1>this is just how I am. So I'm just going

0:13:17.240 --> 0:13:20.800
<v Speaker 1>to be how I am, which is a lot, and

0:13:21.240 --> 0:13:24.199
<v Speaker 1>you'll just need to figure it out, Champ. You know.

0:13:24.360 --> 0:13:26.680
<v Speaker 1>So I was thinking about that the other day, which

0:13:26.720 --> 0:13:29.960
<v Speaker 1>is a kind of a funny way of explaining a

0:13:30.040 --> 0:13:35.079
<v Speaker 1>high level of self awareness and empathy. Is like, I

0:13:35.120 --> 0:13:38.880
<v Speaker 1>really think, not in a good way all the time.

0:13:39.280 --> 0:13:41.320
<v Speaker 1>I'm a lot, and I need to I need to,

0:13:42.920 --> 0:13:45.680
<v Speaker 1>you know, modify my behavior and have awareness of how

0:13:45.720 --> 0:13:51.040
<v Speaker 1>I act and react and respond around people without overcorrecting

0:13:51.280 --> 0:13:53.880
<v Speaker 1>and without being disingenuous. I still need to be me.

0:13:55.040 --> 0:13:57.000
<v Speaker 1>But how do I be me with more empathy and

0:13:57.040 --> 0:14:01.280
<v Speaker 1>more awareness and more social intelligence? You know? So that's

0:14:01.280 --> 0:14:03.839
<v Speaker 1>where my book going to, both for.

0:14:03.800 --> 0:14:06.079
<v Speaker 2>The other person and for you. So what do I need?

0:14:06.200 --> 0:14:09.040
<v Speaker 2>What is best for me to accept, what is healthiest

0:14:09.040 --> 0:14:11.480
<v Speaker 2>for me to accept about me? And what is healthiest

0:14:11.480 --> 0:14:14.200
<v Speaker 2>for me to change? And how do I manage that

0:14:14.320 --> 0:14:18.960
<v Speaker 2>when I am me? And who are the people that

0:14:19.280 --> 0:14:22.840
<v Speaker 2>I'm going to make those decisions about. There's so there's

0:14:22.840 --> 0:14:23.760
<v Speaker 2>so many levels there.

0:14:24.400 --> 0:14:27.760
<v Speaker 1>Well, again this comes back to metabception, metaaccuracy, you know,

0:14:27.880 --> 0:14:29.960
<v Speaker 1>theory of mind all that shit that I'll bored you

0:14:30.000 --> 0:14:32.640
<v Speaker 1>with for six years. You know, people being in the

0:14:32.760 --> 0:14:37.440
<v Speaker 1>moments and recognizing that I'm annoying this person and rather

0:14:37.480 --> 0:14:41.160
<v Speaker 1>than going, well, fuck them, that's not my problem because

0:14:41.160 --> 0:14:44.240
<v Speaker 1>I'm right, Rather than that going all right, Well, how

0:14:44.240 --> 0:14:48.040
<v Speaker 1>can I change my behavior or my approach, or my

0:14:48.120 --> 0:14:52.040
<v Speaker 1>strategy or my conversation or my communication style in real

0:14:52.120 --> 0:14:55.920
<v Speaker 1>time so that I improve the connection or I at

0:14:56.000 --> 0:14:59.640
<v Speaker 1>least create a connection not a disconnection, so I build trust,

0:14:59.680 --> 0:15:02.360
<v Speaker 1>report or respect. Rather than going, well, if he's not

0:15:02.400 --> 0:15:05.000
<v Speaker 1>picking up what I'm putting down, fuck him, he's the problem.

0:15:05.440 --> 0:15:08.520
<v Speaker 1>You know. It's like, nah, dude, that's just you being

0:15:08.600 --> 0:15:13.960
<v Speaker 1>ignorant and arrogant and unaware. And you know, there'll be

0:15:14.000 --> 0:15:16.880
<v Speaker 1>people where I sit down with for an hour and

0:15:16.920 --> 0:15:21.320
<v Speaker 1>I will do half the talking. If I'm being honest,

0:15:21.320 --> 0:15:24.280
<v Speaker 1>there's probably times, not very often lately, but where I

0:15:24.320 --> 0:15:27.320
<v Speaker 1>do sixty or seventy percent. Not very often though, thankfully,

0:15:27.320 --> 0:15:30.120
<v Speaker 1>but there was a time. But I would think most

0:15:30.160 --> 0:15:32.920
<v Speaker 1>of the time like I had a coffee with a

0:15:32.960 --> 0:15:37.880
<v Speaker 1>guy shout out to Chris Welsh Welshie that I did

0:15:37.880 --> 0:15:40.160
<v Speaker 1>my first degree with, and I have not seen him

0:15:40.160 --> 0:15:43.920
<v Speaker 1>since two thousand and two. Right, So twenty four years

0:15:43.920 --> 0:15:47.160
<v Speaker 1>I saw him today. I spent an hour with him.

0:15:47.760 --> 0:15:51.360
<v Speaker 1>I could tell you a lot about him, and very

0:15:51.440 --> 0:15:55.800
<v Speaker 1>thankfully we didn't talk about me at all. We didn't

0:15:55.800 --> 0:15:58.680
<v Speaker 1>talk about my work, what I'm doing. Am I married?

0:15:58.680 --> 0:16:02.200
<v Speaker 1>Am I not married? Where do I nothing? Because he's married,

0:16:02.240 --> 0:16:05.000
<v Speaker 1>He's done multiple jobs since he left Junie. He's got

0:16:05.440 --> 0:16:08.760
<v Speaker 1>you know, three kids, two girls and a boy. You know,

0:16:08.840 --> 0:16:10.760
<v Speaker 1>I could tell you other things which would not be

0:16:11.600 --> 0:16:15.960
<v Speaker 1>fair on him because it's private. But I loved it,

0:16:16.200 --> 0:16:20.000
<v Speaker 1>and I loved just it being all about him. One

0:16:20.200 --> 0:16:22.800
<v Speaker 1>because I was genuinely interested. I want to hear what

0:16:22.840 --> 0:16:25.680
<v Speaker 1>because he was funny as fuck at UNI. But like,

0:16:25.760 --> 0:16:28.560
<v Speaker 1>think about this, When I started Junior, I was thirty

0:16:28.600 --> 0:16:31.240
<v Speaker 1>six first time around. He was eighteen. He was a boy.

0:16:31.440 --> 0:16:35.160
<v Speaker 1>I was a man. I theoretically could have been his dad.

0:16:35.880 --> 0:16:38.440
<v Speaker 1>You know. So I was at UNI thirty six to

0:16:38.520 --> 0:16:41.240
<v Speaker 1>thirty nine the first time around, and most of them

0:16:41.240 --> 0:16:44.400
<v Speaker 1>were eighteen to twenty one, and they used to look

0:16:44.400 --> 0:16:48.440
<v Speaker 1>at me like fucking granddad. And I was thirty six,

0:16:49.360 --> 0:16:52.280
<v Speaker 1>and I go, do you remember how fucking old I

0:16:52.360 --> 0:16:55.160
<v Speaker 1>was at UNI? And he's like, dudes, you were like granddad,

0:16:55.240 --> 0:16:59.680
<v Speaker 1>I'm like, yeah, and now you're forty four, motherfucker. You know,

0:16:59.760 --> 0:17:03.240
<v Speaker 1>it's like, oh yeah, it's like when you're forty four

0:17:03.320 --> 0:17:06.800
<v Speaker 1>thirty six as a baby, when you're my age thirty

0:17:06.840 --> 0:17:09.280
<v Speaker 1>six as a fuck? Can you walk yet? You know?

0:17:09.920 --> 0:17:14.040
<v Speaker 1>But when you're like it's all context dependant. But I

0:17:14.040 --> 0:17:16.680
<v Speaker 1>don't know how I got there, but yeah, I think

0:17:17.320 --> 0:17:22.000
<v Speaker 1>being able to understand how you're experienced by others, which

0:17:22.040 --> 0:17:26.399
<v Speaker 1>is why I've been fascinated with this topic, and using

0:17:26.480 --> 0:17:31.399
<v Speaker 1>that to your advantage and their advantage, is a real

0:17:31.720 --> 0:17:34.480
<v Speaker 1>sign of social intelligence. Yeah.

0:17:35.040 --> 0:17:38.360
<v Speaker 2>And I also think I think very deeply about how

0:17:38.400 --> 0:17:43.320
<v Speaker 2>we understand just our own reasons and behaviors and choices,

0:17:44.920 --> 0:17:51.000
<v Speaker 2>like understanding the sacrifices we make, understanding the psychological and

0:17:51.040 --> 0:17:56.640
<v Speaker 2>emotional and biological outcomes, the processes that take place when

0:17:56.640 --> 0:17:59.280
<v Speaker 2>we live a certain way and do a certain thing.

0:18:00.080 --> 0:18:04.119
<v Speaker 1>Yeah, I was talking about Sorry.

0:18:04.119 --> 0:18:06.600
<v Speaker 2>I was talking to someone on their show just before

0:18:06.640 --> 0:18:10.639
<v Speaker 2>this about last year for me and that whole identity piece,

0:18:11.000 --> 0:18:16.320
<v Speaker 2>Like last year I had to stop training and boxing

0:18:16.359 --> 0:18:19.159
<v Speaker 2>the way I was because bodied in cope. But in

0:18:19.200 --> 0:18:21.720
<v Speaker 2>the same year that was the start of that year

0:18:22.960 --> 0:18:26.280
<v Speaker 2>or the year before the Boxer album was released. So

0:18:27.160 --> 0:18:29.879
<v Speaker 2>as a trainer, I'm in the gym training a lot

0:18:29.920 --> 0:18:31.919
<v Speaker 2>of people to box, my favorite sport. I do it

0:18:31.960 --> 0:18:35.159
<v Speaker 2>as a pastime. I tell stories about it as a

0:18:35.200 --> 0:18:38.320
<v Speaker 2>speaker because I got so much personal growth out of it,

0:18:38.440 --> 0:18:41.879
<v Speaker 2>and then I had this experience that relabeled me with

0:18:41.920 --> 0:18:46.040
<v Speaker 2>that and I always want to step back and experience

0:18:46.240 --> 0:18:50.080
<v Speaker 2>those outcomes and lessons and that growth. But at the

0:18:50.080 --> 0:18:54.560
<v Speaker 2>same time, I realized the sacrifice, the sacrifice not only

0:18:55.359 --> 0:19:00.760
<v Speaker 2>to my brain with the impact of getting punched, sacrifice

0:19:00.760 --> 0:19:04.560
<v Speaker 2>to my energy, but the sacrifice too, well, it's beautiful.

0:19:04.560 --> 0:19:07.080
<v Speaker 2>You get all those growth and lessons. Yeah, and people

0:19:07.200 --> 0:19:10.760
<v Speaker 2>say these things and you get this level of significance

0:19:10.760 --> 0:19:13.040
<v Speaker 2>because I do this and I'm different because chicks don't

0:19:13.040 --> 0:19:15.000
<v Speaker 2>do that. There's still that I tell that story as

0:19:15.040 --> 0:19:16.800
<v Speaker 2>to why I started, but there's still a bit of

0:19:16.840 --> 0:19:22.160
<v Speaker 2>that there. Yeah, But then realizing well, how yeah, it'd

0:19:22.200 --> 0:19:24.360
<v Speaker 2>be amazing. I want to go do that. But then

0:19:24.840 --> 0:19:27.520
<v Speaker 2>at the end of that, when you walk away from

0:19:27.520 --> 0:19:31.280
<v Speaker 2>it and the dopamine dies down and you don't grow anymore,

0:19:31.680 --> 0:19:37.280
<v Speaker 2>what have you sacrificed. You've sacrificed real relationships and serotonin

0:19:37.440 --> 0:19:40.920
<v Speaker 2>and experiences and having the energy to go and see

0:19:40.920 --> 0:19:44.240
<v Speaker 2>the world and to do a bunch of things because

0:19:44.240 --> 0:19:48.400
<v Speaker 2>I've bought into an identity because it was driven by

0:19:48.400 --> 0:19:50.320
<v Speaker 2>a set of things under the surface.

0:19:51.680 --> 0:19:55.680
<v Speaker 1>Yeah, that's insightful. I think sometimes you don't know whether

0:19:56.760 --> 0:20:00.240
<v Speaker 1>the juice is worth the squeeze until later, you know.

0:20:00.560 --> 0:20:04.040
<v Speaker 1>Sometimes like one of the costs of doing a PhD

0:20:04.160 --> 0:20:09.480
<v Speaker 1>has been doing less business, doing less gigs, doing you know,

0:20:09.560 --> 0:20:13.840
<v Speaker 1>like I've pretty much done zero or very little coaching.

0:20:16.320 --> 0:20:17.800
<v Speaker 1>You know, I still help a few people with a

0:20:17.840 --> 0:20:21.600
<v Speaker 1>few things. But but you go, Okay, this this PhD,

0:20:21.880 --> 0:20:25.080
<v Speaker 1>I won't name the number, but this, like I know, financially,

0:20:25.119 --> 0:20:32.080
<v Speaker 1>how much this PhD has essentially cost me. I'm like, okay,

0:20:32.840 --> 0:20:35.640
<v Speaker 1>you know, like everything, whether or not it's a pair

0:20:35.680 --> 0:20:38.560
<v Speaker 1>of shoes. Like if you went out and you know

0:20:38.600 --> 0:20:40.360
<v Speaker 1>you were going to get some runners, I would think

0:20:40.400 --> 0:20:42.840
<v Speaker 1>I would assume for you, runners are your if we

0:20:42.920 --> 0:20:46.520
<v Speaker 1>factor in all the variables, runners are probably your favorite shoe. Right,

0:20:47.320 --> 0:20:49.480
<v Speaker 1>I'm sure you wouldn't wear them to you know, a

0:20:49.520 --> 0:20:52.840
<v Speaker 1>fucking ball, But and so I could if you went out,

0:20:54.040 --> 0:20:55.680
<v Speaker 1>if you went out and there was an amazing pair

0:20:55.720 --> 0:20:58.800
<v Speaker 1>of runners, like fucking incredible, and now one hundred and

0:20:58.800 --> 0:21:02.399
<v Speaker 1>fifty bucks even by two, you know, because you go,

0:21:02.880 --> 0:21:05.600
<v Speaker 1>that's not cheap. But it's cheap for these. You know,

0:21:05.680 --> 0:21:10.439
<v Speaker 1>it's cheap for these. But if the same runners, like

0:21:10.520 --> 0:21:13.119
<v Speaker 1>you want the runners, you know they're great, you have

0:21:14.080 --> 0:21:17.240
<v Speaker 1>you know, you would like they're a good product, blah

0:21:17.240 --> 0:21:19.680
<v Speaker 1>blah blah blah blah. But if there was seven hundred dollars,

0:21:19.720 --> 0:21:22.520
<v Speaker 1>you're like, fucking no way, I'm not buying seven hundred.

0:21:22.520 --> 0:21:24.640
<v Speaker 1>Doesn't matter, they could be fucking magic. I'm not buying

0:21:24.680 --> 0:21:29.359
<v Speaker 1>seven hundred dollars runners. And the thing is that we

0:21:29.520 --> 0:21:33.280
<v Speaker 1>have a like a line in the sand number or

0:21:34.160 --> 0:21:39.399
<v Speaker 1>level of commitment that we're willing to invest. You know.

0:21:40.080 --> 0:21:43.240
<v Speaker 1>It's like, well, Craig, if you weren't willing to give

0:21:43.320 --> 0:21:46.040
<v Speaker 1>up this potential money and all of this time, and

0:21:46.080 --> 0:21:49.239
<v Speaker 1>then you wouldn't have done it. And so now you know,

0:21:49.359 --> 0:21:53.400
<v Speaker 1>at the precipice of submitting my PhD, I look back

0:21:53.440 --> 0:21:58.240
<v Speaker 1>and I go, was that a good investment? And for

0:21:58.359 --> 0:22:02.960
<v Speaker 1>me the answer is yes, But it for some people

0:22:03.000 --> 0:22:06.000
<v Speaker 1>it would have been the worst investment. Like it depends

0:22:06.040 --> 0:22:09.399
<v Speaker 1>how you frame it and through which lens or what

0:22:09.680 --> 0:22:15.120
<v Speaker 1>metric you are establishing the value of a thing. You know,

0:22:15.320 --> 0:22:18.720
<v Speaker 1>So I would rather and I've said this before, but

0:22:19.440 --> 0:22:22.399
<v Speaker 1>if you said you could go to rod Laverna tonight

0:22:22.480 --> 0:22:26.200
<v Speaker 1>and talk for two hours to ten thousand people for free,

0:22:26.960 --> 0:22:29.359
<v Speaker 1>but you can talk to ten thousand people live and

0:22:29.400 --> 0:22:32.359
<v Speaker 1>say whatever you whatever you want, like you can just

0:22:32.400 --> 0:22:35.720
<v Speaker 1>go do your thing, or you can do a gig

0:22:35.760 --> 0:22:38.640
<v Speaker 1>over the road to one hundred people for ten thousand dollars.

0:22:39.119 --> 0:22:43.000
<v Speaker 1>I would definitely take the free option. Now most people

0:22:43.080 --> 0:22:46.119
<v Speaker 1>would take option two, which I think for most people

0:22:46.200 --> 0:22:49.760
<v Speaker 1>is probably the smartest option for a range of reasons.

0:22:50.359 --> 0:22:53.959
<v Speaker 1>And I'm definitely not rich, but that's probably not going

0:22:54.040 --> 0:22:57.200
<v Speaker 1>to transform my life that ten thousand dollars. You know,

0:22:57.640 --> 0:23:00.159
<v Speaker 1>it's definitely a lot of money. I acknowledge that all that,

0:23:01.400 --> 0:23:06.160
<v Speaker 1>but right now I value connecting with people, teaching, coaching,

0:23:06.359 --> 0:23:10.320
<v Speaker 1>being able to interact with really big audiences. I just

0:23:10.440 --> 0:23:12.719
<v Speaker 1>value that more than the money I get for it.

0:23:13.359 --> 0:23:15.239
<v Speaker 1>You know, there was a time where it was all

0:23:15.240 --> 0:23:18.080
<v Speaker 1>about the money, not all about the money, but it

0:23:18.119 --> 0:23:20.119
<v Speaker 1>was more about the money because I had no fucking money,

0:23:20.600 --> 0:23:22.280
<v Speaker 1>and I've got to pay bills and I'd really like

0:23:22.320 --> 0:23:23.960
<v Speaker 1>to own a house one day, and my car's a

0:23:23.960 --> 0:23:26.320
<v Speaker 1>piece of shit, and you know, I want to have

0:23:26.400 --> 0:23:28.480
<v Speaker 1>money in case the wheels fall are for you know,

0:23:28.520 --> 0:23:32.280
<v Speaker 1>there's all that. So it's context dependent. But I think

0:23:32.920 --> 0:23:36.560
<v Speaker 1>you know, when you come to you know, physical, emotional,

0:23:36.720 --> 0:23:47.560
<v Speaker 1>mental kind of investment, energetic investment, it depends on, you know,

0:23:47.600 --> 0:23:50.800
<v Speaker 1>what is perceived value to you. You know. And I'll

0:23:50.800 --> 0:23:53.399
<v Speaker 1>shut up after this, and that makes me think about

0:23:53.800 --> 0:23:58.080
<v Speaker 1>this is random. I'll share it again, and I apologize

0:23:58.080 --> 0:24:01.159
<v Speaker 1>to probably fifty percent of you who have heard this story.

0:24:01.200 --> 0:24:09.960
<v Speaker 1>But you've heard the Banksy story, yes, the artist banks Yes, yes,

0:24:10.000 --> 0:24:13.320
<v Speaker 1>And you've heard the story about his artwork at a

0:24:13.560 --> 0:24:17.000
<v Speaker 1>market yep. So I might fuck up a few bits,

0:24:17.040 --> 0:24:21.000
<v Speaker 1>but this is essentially and the story is that he

0:24:21.040 --> 0:24:24.040
<v Speaker 1>gave I think it was a dude like eight pieces,

0:24:24.160 --> 0:24:27.200
<v Speaker 1>eight original Bankses. And I think they did it almost

0:24:27.240 --> 0:24:30.480
<v Speaker 1>as a kind of a social experiment or an exercise

0:24:30.560 --> 0:24:35.080
<v Speaker 1>in perception of seed value or whatever. And so if

0:24:35.200 --> 0:24:38.560
<v Speaker 1>I I had an original banks he is probably worth

0:24:38.560 --> 0:24:41.320
<v Speaker 1>anywhere between two, three, four or five hundred thousand dollars,

0:24:41.320 --> 0:24:43.560
<v Speaker 1>depending on how big it is, how long it took

0:24:43.600 --> 0:24:48.159
<v Speaker 1>him to do what it is. But you know, I

0:24:48.200 --> 0:24:51.200
<v Speaker 1>was going to say something terrible. Then I'm glad I didn't.

0:24:51.320 --> 0:24:53.560
<v Speaker 1>I just rained it once in my life. I fucking

0:24:53.640 --> 0:24:57.600
<v Speaker 1>rained it in. I have all of these progridges. Yeah,

0:24:57.600 --> 0:25:00.560
<v Speaker 1>I look at me not saying the thing. Shouldn't say

0:25:00.560 --> 0:25:05.600
<v Speaker 1>it a lot? Yeah, I'm not being a lot. Yeah,

0:25:05.640 --> 0:25:08.200
<v Speaker 1>I don't need to be a lot. I can just

0:25:08.280 --> 0:25:10.560
<v Speaker 1>be a bit. Maybe I'll get a T shirt with

0:25:11.040 --> 0:25:19.600
<v Speaker 1>just a bit. So anyway, he had these eight original Bankses,

0:25:19.640 --> 0:25:21.760
<v Speaker 1>which let's say they were worth two hundred grand each,

0:25:22.400 --> 0:25:25.200
<v Speaker 1>just to pick a number. Let's say so that let's

0:25:25.200 --> 0:25:28.800
<v Speaker 1>say let's out one point six million, and this dude's

0:25:28.880 --> 0:25:31.760
<v Speaker 1>at the market and he's got these original Bankses, and

0:25:31.800 --> 0:25:36.000
<v Speaker 1>the sign above them says, these are original Banksies, and

0:25:36.040 --> 0:25:39.720
<v Speaker 1>they're all like eighty bucks each. But given the context

0:25:39.920 --> 0:25:43.560
<v Speaker 1>of where they were, and given the fact that the

0:25:43.640 --> 0:25:46.760
<v Speaker 1>price was eighty dollars, despite the fact that they were

0:25:46.880 --> 0:25:51.480
<v Speaker 1>one hundred percent authentic, he didn't sell four of them.

0:25:51.760 --> 0:25:54.600
<v Speaker 1>He sold four, I think, And the four that he

0:25:54.680 --> 0:25:58.240
<v Speaker 1>sold he had to discount to get a sale, because

0:25:58.280 --> 0:26:01.359
<v Speaker 1>even though people were passing by, who knew who banks

0:26:01.400 --> 0:26:04.479
<v Speaker 1>he was, who loved his work, who looked at it,

0:26:04.840 --> 0:26:08.600
<v Speaker 1>who could have bought a fucking two hundred thousand dollar

0:26:08.720 --> 0:26:13.080
<v Speaker 1>piece of art for eighty bucks. They're like, nah, that's

0:26:13.200 --> 0:26:15.359
<v Speaker 1>not real. I know it's not real and walked on.

0:26:15.840 --> 0:26:20.440
<v Speaker 1>That's how powerful perception is. You know, what about this?

0:26:20.680 --> 0:26:22.359
<v Speaker 2>We're thinking about money the other day and I was

0:26:22.359 --> 0:26:24.560
<v Speaker 2>talking to a friend I will not name them, but

0:26:26.400 --> 0:26:29.280
<v Speaker 2>were at my house playing guitar and started talking about

0:26:29.400 --> 0:26:33.600
<v Speaker 2>guitarists and picks. And they have a range of all

0:26:33.600 --> 0:26:36.120
<v Speaker 2>these picks from famous people and one of the picks,

0:26:36.359 --> 0:26:40.920
<v Speaker 2>the plectorium what are they called plectrums. One of them

0:26:41.600 --> 0:26:46.919
<v Speaker 2>was Kirkbains and fifteen years ago they had it valued

0:26:47.240 --> 0:26:52.000
<v Speaker 2>at about two hundred thousand dollars. Fifteen years ago. That person,

0:26:52.480 --> 0:26:56.240
<v Speaker 2>over their life has been through some pretty hard stuff

0:26:56.680 --> 0:27:00.720
<v Speaker 2>and financial hardship, really hard stuff, and they will never

0:27:00.880 --> 0:27:03.639
<v Speaker 2>They could sell that today and pay off their home,

0:27:04.520 --> 0:27:10.320
<v Speaker 2>but the emotional value of that for them is so high,

0:27:11.119 --> 0:27:15.720
<v Speaker 2>and it's so interesting. You go, it's a piece of

0:27:15.760 --> 0:27:19.320
<v Speaker 2>plastic with a story that lives in their home that

0:27:19.359 --> 0:27:21.600
<v Speaker 2>they will look at and attached to. But it gives

0:27:21.640 --> 0:27:27.040
<v Speaker 2>them something and like, I just it fascinates me. That

0:27:27.119 --> 0:27:27.840
<v Speaker 2>fascinates me.

0:27:29.200 --> 0:27:30.480
<v Speaker 1>What's their home address again?

0:27:30.920 --> 0:27:38.720
<v Speaker 3>Yeah, California, But the funny, well, the fascinating thing is

0:27:38.760 --> 0:27:42.840
<v Speaker 3>that's if somebody you think, also, like we're talking about

0:27:42.840 --> 0:27:44.919
<v Speaker 3>perceived value, what people will pay for things.

0:27:46.080 --> 0:27:50.960
<v Speaker 1>Imagine if how do I say this without being a dick.

0:27:52.640 --> 0:27:56.159
<v Speaker 1>I won't say the number, but what I get, you know,

0:27:56.240 --> 0:28:03.680
<v Speaker 1>to speak for an hour is like ridiculous compared to

0:28:03.720 --> 0:28:05.960
<v Speaker 1>what I used to get for a week of work

0:28:06.520 --> 0:28:09.040
<v Speaker 1>in my twenties, do you know what I mean? And

0:28:09.080 --> 0:28:11.720
<v Speaker 1>it's like I've had people say to me, and by

0:28:11.760 --> 0:28:15.280
<v Speaker 1>the way, you know that there are people who make

0:28:15.520 --> 0:28:19.400
<v Speaker 1>way more than me. I've had people say, how the

0:28:19.520 --> 0:28:24.439
<v Speaker 1>fuck are you worth that? And like, you know, and

0:28:24.480 --> 0:28:28.840
<v Speaker 1>I go, I don't blame you. So when when you're

0:28:28.840 --> 0:28:31.240
<v Speaker 1>talking to somebody who makes a certain amount for a

0:28:31.280 --> 0:28:33.840
<v Speaker 1>week and then you make whatever it is I want,

0:28:34.160 --> 0:28:39.800
<v Speaker 1>you know, but for an hour, and then you go, oh, actually,

0:28:40.200 --> 0:28:43.880
<v Speaker 1>I'm not in the upper echelon of corporate speakers, Like

0:28:44.040 --> 0:28:48.160
<v Speaker 1>I'm paid pretty well, but you know, there are people

0:28:48.320 --> 0:28:51.160
<v Speaker 1>men and women that earn two, three, four, five times

0:28:51.160 --> 0:28:54.280
<v Speaker 1>what I do to stand on a stage for forty

0:28:54.320 --> 0:28:57.200
<v Speaker 1>five minutes and talk, and once that experience is done,

0:28:57.320 --> 0:29:01.560
<v Speaker 1>it's done. But even then you go, I've told this

0:29:01.600 --> 0:29:06.040
<v Speaker 1>story multiple times too. But I was speaking in a

0:29:06.120 --> 0:29:11.680
<v Speaker 1>conference in Sydney and I was proceeding Lance Armstrong. Have

0:29:11.760 --> 0:29:16.600
<v Speaker 1>I told you this? Yeah, yeah, Now this might be bullshit,

0:29:16.640 --> 0:29:18.840
<v Speaker 1>but I have it on pretty good authority because I

0:29:18.880 --> 0:29:23.240
<v Speaker 1>was talking to the organizer for a range of reasons

0:29:23.240 --> 0:29:25.959
<v Speaker 1>he couldn't do it. But I think I was getting

0:29:26.280 --> 0:29:32.520
<v Speaker 1>paid five thousand dollars, which was for me fucking mind blowing.

0:29:32.680 --> 0:29:35.120
<v Speaker 1>Like this was, you know, quite a while ago, and

0:29:35.200 --> 0:29:39.360
<v Speaker 1>still I acknowledge that stupid money. But he was getting

0:29:39.400 --> 0:29:44.440
<v Speaker 1>two hundred and fifty thousand dollars. He was getting quarter

0:29:44.480 --> 0:29:47.280
<v Speaker 1>of a million dollars to stand on the stage. But

0:29:47.560 --> 0:29:52.760
<v Speaker 1>here's the thing, right, the organizers were okay because the

0:29:52.800 --> 0:29:56.800
<v Speaker 1>audience was big, they had sponsors, people were paying quite

0:29:56.840 --> 0:30:00.680
<v Speaker 1>a bit to be there, and they definitely weren't losing money,

0:30:01.560 --> 0:30:05.760
<v Speaker 1>you know. So it's like, well, hopefully we spend two fifty,

0:30:05.840 --> 0:30:08.000
<v Speaker 1>but we get back three fifty or at the very

0:30:08.120 --> 0:30:12.640
<v Speaker 1>least two fifty, so he essentially costs us nothing well

0:30:12.680 --> 0:30:18.400
<v Speaker 1>plus whatever. But yeah, it's the whole psychology of value

0:30:19.200 --> 0:30:24.320
<v Speaker 1>and perceived value. And it's like you and I both

0:30:24.360 --> 0:30:26.240
<v Speaker 1>we won't say his name because we don't want to

0:30:26.280 --> 0:30:30.880
<v Speaker 1>intimidate him. But we see the same Chinese doctor medicine

0:30:30.920 --> 0:30:36.280
<v Speaker 1>doctor who's a legit doctor of Chinese medicine, also has

0:30:36.320 --> 0:30:41.120
<v Speaker 1>a legit PhD and fucking biological science or something I

0:30:41.160 --> 0:30:45.080
<v Speaker 1>can't remember. And to me, so he's got this intersection

0:30:45.200 --> 0:30:48.720
<v Speaker 1>of wu wu mystical magical powers and this really good

0:30:49.720 --> 0:30:54.840
<v Speaker 1>scientific understanding and vast experience. And when he treats me,

0:30:54.920 --> 0:30:58.800
<v Speaker 1>I'm like, he does not understand for me how valuable

0:30:58.840 --> 0:31:03.520
<v Speaker 1>he is because what I pay to see him is

0:31:03.640 --> 0:31:07.240
<v Speaker 1>cheaper than what some people are paying a cert for

0:31:07.760 --> 0:31:09.960
<v Speaker 1>trainer for. Do you know what I mean? For the

0:31:09.960 --> 0:31:14.520
<v Speaker 1>same amount of time. This motherfucker's done six or seven

0:31:14.600 --> 0:31:20.080
<v Speaker 1>years of Chinese medicine, it has done four or five

0:31:20.160 --> 0:31:23.080
<v Speaker 1>years of a PhD. He's got vast experience, and not

0:31:23.160 --> 0:31:28.600
<v Speaker 1>only that, he's fucking great at his job. And because

0:31:28.640 --> 0:31:31.200
<v Speaker 1>I just don't think money matters, but I don't think

0:31:31.240 --> 0:31:33.880
<v Speaker 1>it matters, matters matters to him, like I don't think

0:31:33.880 --> 0:31:35.560
<v Speaker 1>it's it's high on the list.

0:31:36.960 --> 0:31:40.880
<v Speaker 2>One of the stories my speaker coach Jack tells about

0:31:40.920 --> 0:31:43.920
<v Speaker 2>speaking is when she first started she was speaking to

0:31:44.080 --> 0:31:47.000
<v Speaker 2>build her huge business, right so to be court business.

0:31:47.000 --> 0:31:50.640
<v Speaker 2>So it wasn't about getting paid, and she was doing

0:31:50.680 --> 0:31:53.440
<v Speaker 2>an opening keynote. She didn't know much about speaking at

0:31:53.440 --> 0:31:55.640
<v Speaker 2>the time, and one of the other speakers that, oh,

0:31:55.720 --> 0:31:57.720
<v Speaker 2>you're doing the opening, opening or closing. I think it

0:31:57.760 --> 0:32:00.320
<v Speaker 2>was opening opening keynote. What are they paying for that?

0:32:00.360 --> 0:32:02.960
<v Speaker 2>And she kind of thought real quick and said, I

0:32:03.360 --> 0:32:06.880
<v Speaker 2>don't speak, I don't share terms with other people. And

0:32:06.920 --> 0:32:10.480
<v Speaker 2>then she said to the organizer, Oh, so apparently I've

0:32:10.480 --> 0:32:12.840
<v Speaker 2>got the opening keynote and she said, oh, yeah, yeah,

0:32:13.360 --> 0:32:18.840
<v Speaker 2>apparently that is a paid position. She why am I

0:32:18.840 --> 0:32:21.000
<v Speaker 2>not getting paid? Oh, oh yeah it is. We must

0:32:21.000 --> 0:32:25.080
<v Speaker 2>have just been an oversight. Is ten k okay? So

0:32:25.160 --> 0:32:28.320
<v Speaker 2>that you just ask a question and go sure it

0:32:28.360 --> 0:32:29.000
<v Speaker 2>is ten k?

0:32:30.120 --> 0:32:32.040
<v Speaker 1>Do you go just this once? Bro?

0:32:32.480 --> 0:32:37.400
<v Speaker 2>Yeah, but like you think about our perception of what

0:32:37.440 --> 0:32:39.520
<v Speaker 2>we're worth and you go, well, And that was like

0:32:39.520 --> 0:32:42.080
<v Speaker 2>it wasn't even yeah sure ten K Is that all right?

0:32:42.120 --> 0:32:42.320
<v Speaker 1>Sorry?

0:32:42.400 --> 0:32:47.600
<v Speaker 2>Must have been an oversight, of course, yeah, yeah, yeah,

0:32:47.600 --> 0:32:48.240
<v Speaker 2>it's amazing.

0:32:48.440 --> 0:32:52.200
<v Speaker 1>It's amazing. And it's like, I mean, for me, who's

0:32:52.240 --> 0:32:57.320
<v Speaker 1>so like basic. I see people buy a bottle of

0:32:57.360 --> 0:33:00.360
<v Speaker 1>wine that's like one hundred and eighty five dollars. I'm like,

0:33:00.600 --> 0:33:05.040
<v Speaker 1>fucking really I don't know. I mean, I've never had booze,

0:33:05.120 --> 0:33:09.160
<v Speaker 1>so I don't know. But I'm like, geez, that's that

0:33:09.320 --> 0:33:13.560
<v Speaker 1>must be Like I don't know, Like if you put

0:33:13.560 --> 0:33:16.800
<v Speaker 1>a forty dollars wine in that bottle and people thought

0:33:16.840 --> 0:33:20.320
<v Speaker 1>it was the one eighty five job, I wonder if

0:33:20.360 --> 0:33:22.240
<v Speaker 1>they would know. And also we know you can buy

0:33:22.240 --> 0:33:25.840
<v Speaker 1>a bottle of wine for ten bucks, right, But I mean,

0:33:25.880 --> 0:33:28.080
<v Speaker 1>I don't know. I don't drink wine, but I think

0:33:28.120 --> 0:33:31.520
<v Speaker 1>there's gotta be Oh, in fact, there was that wine study.

0:33:31.560 --> 0:33:37.920
<v Speaker 1>Do you remember that study? No? Okay, I like, all right,

0:33:38.240 --> 0:33:41.120
<v Speaker 1>where was it done? I'm sorry for like, come a

0:33:41.160 --> 0:33:43.480
<v Speaker 1>bit because there's so much shit in my head. Hang on,

0:33:43.800 --> 0:33:47.560
<v Speaker 1>I'm just jogging up to the back filing cabinet, okay,

0:33:47.640 --> 0:33:50.760
<v Speaker 1>so I'll give you the hang on. I'm just flicking

0:33:50.800 --> 0:33:54.160
<v Speaker 1>through wine study, Wine study, one study, wine study. Here,

0:33:54.160 --> 0:34:01.280
<v Speaker 1>it is, here, it is. I'll just pull it out. So, oh, actually,

0:34:01.720 --> 0:34:05.000
<v Speaker 1>can we pause the one second? I find it? All right,

0:34:05.040 --> 0:34:05.480
<v Speaker 1>we're back.

0:34:05.720 --> 0:34:09.160
<v Speaker 4>So there's, as I just learned, there's a few different ones.

0:34:09.200 --> 0:34:15.920
<v Speaker 4>So I'm just gonna read straight from chatter said to me, Craig,

0:34:16.280 --> 0:34:19.920
<v Speaker 4>You old dog didn't say that bit you're thinking of

0:34:20.200 --> 0:34:25.520
<v Speaker 4>the Frederick Brochet wine tasting studies, particularly his work on expectation, belief,

0:34:25.600 --> 0:34:32.120
<v Speaker 4>and sensory perception. The key study simplified. Brochea researcher at.

0:34:31.960 --> 0:34:35.360
<v Speaker 1>The University of Bordeaux, ran a series of experiments in

0:34:35.360 --> 0:34:38.840
<v Speaker 1>the early two thousands showing that what people believe they're drinking,

0:34:39.960 --> 0:34:43.440
<v Speaker 1>what they think they're drinking believe they're drinking strongly shapes

0:34:43.960 --> 0:34:49.080
<v Speaker 1>what they taste. In one well known setup, participants were

0:34:49.120 --> 0:34:53.360
<v Speaker 1>given the same wine multiple times, each time being told

0:34:53.560 --> 0:34:57.719
<v Speaker 1>it was a different wine. Sometimes the wine was given

0:34:57.760 --> 0:35:02.000
<v Speaker 1>a different price, a different label, a different description, or

0:35:02.040 --> 0:35:04.680
<v Speaker 1>it was even dyed with food coloring, so they dyed

0:35:04.760 --> 0:35:10.080
<v Speaker 1>white wine red. What happened The participants described the same

0:35:10.239 --> 0:35:16.440
<v Speaker 1>wine differently each time. They confidently detected different flavor notes,

0:35:16.440 --> 0:35:20.760
<v Speaker 1>different quality levels, even red wine characteristics in the white

0:35:20.800 --> 0:35:26.280
<v Speaker 1>wine that was dyed red. Trained tasters, so professional tasters

0:35:27.080 --> 0:35:29.280
<v Speaker 1>were also in the group, so they were not immune.

0:35:30.120 --> 0:35:34.240
<v Speaker 1>In one famous version, a white wine dyed red tasted

0:35:34.400 --> 0:35:39.040
<v Speaker 1>used tasters used red wine descriptors tanic whatever that means,

0:35:39.160 --> 0:35:42.200
<v Speaker 1>jammy spicy. No one knew, not one person knew that

0:35:42.280 --> 0:35:46.240
<v Speaker 1>it was white or suspected it was white. The takeaway

0:35:46.360 --> 0:35:50.360
<v Speaker 1>so the drinking or literally a white wine totally believing

0:35:50.360 --> 0:35:53.600
<v Speaker 1>it's red, a red wine, which I understand are quite

0:35:53.640 --> 0:35:58.839
<v Speaker 1>fucking different and totally thinking like, oh this is yeah,

0:35:58.840 --> 0:36:00.640
<v Speaker 1>this is a red wine. In fact, it's quite this

0:36:00.719 --> 0:36:04.080
<v Speaker 1>and it's quite that. Ah. The takeaway This wasn't about

0:36:04.080 --> 0:36:07.840
<v Speaker 1>people lying or being stupid. It showed that perception is constructed,

0:36:08.160 --> 0:36:13.200
<v Speaker 1>not recorded. The brain doesn't just receive sensory data. It interpreted,

0:36:13.200 --> 0:36:19.239
<v Speaker 1>its interprets it through expectation, belief, and content. Okay, so

0:36:19.280 --> 0:36:21.600
<v Speaker 1>the next question I asked it was did their brain

0:36:21.680 --> 0:36:25.439
<v Speaker 1>chemistry reflect their belief about the wine? The answer yes,

0:36:25.520 --> 0:36:28.720
<v Speaker 1>In some studies their brain activity reflected what they believed

0:36:28.760 --> 0:36:33.320
<v Speaker 1>they were drinking, not just what they actually tasted. Strongest

0:36:33.360 --> 0:36:38.040
<v Speaker 1>demonstration came from a neuroimaging study by kilk Plasmin and

0:36:38.120 --> 0:36:41.680
<v Speaker 1>colleagues published in PNAS in two thousand and eight. The

0:36:41.719 --> 0:36:45.360
<v Speaker 1>participants straying the same wine multiple times. Each time it

0:36:45.480 --> 0:36:52.440
<v Speaker 1>was presented with different price labor prices, and labels all

0:36:52.480 --> 0:36:55.640
<v Speaker 1>the way from cheap through to expensive, and while they

0:36:55.640 --> 0:37:01.000
<v Speaker 1>were drinking, the participants were scanned using an fMRI what

0:37:01.200 --> 0:37:04.960
<v Speaker 1>they noticed, what the researchers noticed was the wine was identical.

0:37:05.040 --> 0:37:08.040
<v Speaker 1>The wine never changed, but their brain neurochemistry or their

0:37:08.080 --> 0:37:12.600
<v Speaker 1>brain chemistry did. When people believed the wine was more expensive,

0:37:12.840 --> 0:37:17.719
<v Speaker 1>activation increased in the orbitofrontal cortex. This region of the

0:37:17.760 --> 0:37:22.799
<v Speaker 1>brain is tightly linked to pleasure, reward value, and subjective enjoyment. So,

0:37:22.840 --> 0:37:25.120
<v Speaker 1>in other words, when they were drinking the same wine

0:37:25.160 --> 0:37:27.279
<v Speaker 1>but they like the cheap wine, but they thought it

0:37:27.320 --> 0:37:32.000
<v Speaker 1>was expensive, their brain literally responded. The part of the

0:37:32.080 --> 0:37:38.400
<v Speaker 1>brain that kind of highlights pleasure and so on lit up. PIP.

0:37:38.800 --> 0:37:43.160
<v Speaker 1>Participants also reported enjoying the wine more. In other words,

0:37:43.160 --> 0:37:48.160
<v Speaker 1>belief altered the brain's reward response, not just the verbal report.

0:37:48.600 --> 0:37:52.000
<v Speaker 1>How fucking interesting is that? And that's all generated by

0:37:52.080 --> 0:37:54.200
<v Speaker 1>what we think that is.

0:37:54.360 --> 0:37:57.920
<v Speaker 2>So powerful, Like you think about all of the things

0:37:57.960 --> 0:37:58.759
<v Speaker 2>that applies to.

0:38:01.800 --> 0:38:05.839
<v Speaker 1>Fascinating yeah, and you go, are we going to get

0:38:05.880 --> 0:38:08.600
<v Speaker 1>you to do this thing? So it's not just about oh, yeah,

0:38:08.640 --> 0:38:11.400
<v Speaker 1>that tastes okay, we get that, but we're going to

0:38:11.440 --> 0:38:14.799
<v Speaker 1>do an MRI on your brain while you're drinking booze.

0:38:15.440 --> 0:38:20.240
<v Speaker 1>And then you go, well, that's not psychology, that's real physiology.

0:38:20.360 --> 0:38:24.000
<v Speaker 1>Responding to a thought in the way that when you

0:38:24.120 --> 0:38:27.719
<v Speaker 1>think you're in danger but are not. You know, heart rate, brain,

0:38:28.280 --> 0:38:31.439
<v Speaker 1>you know, respiration, blood pressure, all that shit goes through

0:38:31.440 --> 0:38:33.960
<v Speaker 1>the roof not because there's a danger, but because you

0:38:34.080 --> 0:38:36.600
<v Speaker 1>have an idea in your head that there is a

0:38:36.719 --> 0:38:40.520
<v Speaker 1>danger when there is not. So this is I mean

0:38:40.840 --> 0:38:45.200
<v Speaker 1>ergo like, how can you not be fucking fascinated by

0:38:45.239 --> 0:38:47.839
<v Speaker 1>your own brain? How can you not be fascinated by

0:38:47.880 --> 0:38:50.320
<v Speaker 1>your mind? How can you? And I don't mean this

0:38:50.440 --> 0:38:53.640
<v Speaker 1>judg mentally, but I'm talking to myself. It's like, I'm

0:38:53.680 --> 0:38:56.560
<v Speaker 1>fascinated with my what my brain can do, and not

0:38:56.840 --> 0:38:59.759
<v Speaker 1>because my brain's exceptional, but it's it's mine, so it's

0:38:59.800 --> 0:39:03.400
<v Speaker 1>the one I've got. So I know. There are times

0:39:03.400 --> 0:39:07.480
<v Speaker 1>when I'm in a good place and I create really

0:39:07.520 --> 0:39:09.600
<v Speaker 1>good experiences and it's not about where I am or

0:39:09.640 --> 0:39:12.239
<v Speaker 1>who I'm with or what I'm doing. It's about I'm

0:39:12.239 --> 0:39:14.120
<v Speaker 1>in a good place, like i'm And then there are

0:39:14.160 --> 0:39:16.480
<v Speaker 1>times when things are pretty good, but I'm pretty shit

0:39:16.960 --> 0:39:23.080
<v Speaker 1>and I'm having a shit experience despite the reality or

0:39:23.120 --> 0:39:26.439
<v Speaker 1>the situation or the context being quite good, but I'm

0:39:26.480 --> 0:39:30.920
<v Speaker 1>not quite good. So then again, we create our own experiences,

0:39:31.040 --> 0:39:34.319
<v Speaker 1>all the while thinking that our experiences are created by

0:39:34.320 --> 0:39:38.560
<v Speaker 1>external factors and stimuli, when in reality they're a spot there,

0:39:38.920 --> 0:39:44.360
<v Speaker 1>they're produced by our responses to that stimuli. Thinking about

0:39:44.400 --> 0:39:45.680
<v Speaker 1>our story about.

0:39:45.920 --> 0:39:50.440
<v Speaker 2>Yeah, I think that speaks so much into the relationship

0:39:50.480 --> 0:39:55.600
<v Speaker 2>of different therapies like exposure therapy, talk therapy, somatic therapy.

0:39:56.760 --> 0:40:00.239
<v Speaker 2>How do I interpret an environment mentally? What means into

0:40:00.360 --> 0:40:02.839
<v Speaker 2>work do I need to do to change my relationship?

0:40:03.000 --> 0:40:06.000
<v Speaker 2>And then what exposure do I need? And then what

0:40:06.280 --> 0:40:10.440
<v Speaker 2>somatic experience do I need to bring those things closer

0:40:10.480 --> 0:40:11.320
<v Speaker 2>and closer together?

0:40:12.239 --> 0:40:12.759
<v Speaker 1>Yeah?

0:40:12.960 --> 0:40:16.239
<v Speaker 2>Yeah, and to make my reality change.

0:40:16.760 --> 0:40:21.960
<v Speaker 1>Yes. And instead of going maybe oh when this happens

0:40:22.560 --> 0:40:26.799
<v Speaker 1>I can't cope, going oh if this, is there a

0:40:26.840 --> 0:40:29.200
<v Speaker 1>way that I could cope or I could learn to

0:40:29.520 --> 0:40:32.200
<v Speaker 1>could I adapt? Like when I get up and talk

0:40:32.239 --> 0:40:34.840
<v Speaker 1>to a group at work of five people for two minutes.

0:40:35.200 --> 0:40:38.040
<v Speaker 1>I hate it, I'm terrified, I sweat, I can't Okay.

0:40:38.480 --> 0:40:41.080
<v Speaker 1>So rather than avoiding that thing that you kind of

0:40:41.120 --> 0:40:43.880
<v Speaker 1>have to do as part of your job and every week,

0:40:44.200 --> 0:40:46.640
<v Speaker 1>you know, being stressed and sick, and is there a

0:40:46.680 --> 0:40:50.800
<v Speaker 1>way that you could self regulate, self manage, or even

0:40:51.920 --> 0:40:55.000
<v Speaker 1>change what's going on in your brain and your mind

0:40:55.160 --> 0:40:57.879
<v Speaker 1>about that thing? So you can get to a point

0:40:57.920 --> 0:41:00.480
<v Speaker 1>where not only do you not hate it, kind of

0:41:00.600 --> 0:41:04.040
<v Speaker 1>enjoy it, you know. And again, the situation or the

0:41:04.080 --> 0:41:09.200
<v Speaker 1>task is not changing, but you're changing. And when you're different,

0:41:09.280 --> 0:41:12.640
<v Speaker 1>the response is different. You know. It's like you and

0:41:12.680 --> 0:41:15.880
<v Speaker 1>the hill. Don't wait for your hill to change, because

0:41:15.880 --> 0:41:18.920
<v Speaker 1>it ain't about the hill. It's about you fucking adapting. Oh,

0:41:18.960 --> 0:41:21.160
<v Speaker 1>the hill so hard, the hill so hard. And then

0:41:21.160 --> 0:41:23.160
<v Speaker 1>we start doing the hill, we start training and losing

0:41:23.239 --> 0:41:26.319
<v Speaker 1>fat and getting strength and getting cardiovascular fitness, and we

0:41:26.360 --> 0:41:27.880
<v Speaker 1>do all this shit. Then all of a sudden, the

0:41:27.920 --> 0:41:30.160
<v Speaker 1>hill's not hard at all, but the hill hasn't changed

0:41:30.200 --> 0:41:36.160
<v Speaker 1>one fucking bit. Yeah, the hill's identical. You're different, motherfucker.

0:41:36.280 --> 0:41:40.120
<v Speaker 1>So your reality is different, and it's not because you

0:41:40.360 --> 0:41:45.000
<v Speaker 1>changed anything external. It changed your the way that you

0:41:45.160 --> 0:41:49.320
<v Speaker 1>interface and interact with that hard thing that eventually becomes

0:41:49.400 --> 0:41:50.200
<v Speaker 1>the easy thing.

0:41:51.040 --> 0:41:54.240
<v Speaker 3>Yeah, oh god, oh.

0:41:54.200 --> 0:41:59.200
<v Speaker 1>God, come on, come on everyone, fuck let's do it.

0:42:00.040 --> 0:42:01.160
<v Speaker 1>I can get on your hill.

0:42:05.520 --> 0:42:07.680
<v Speaker 2>Or have a wine.

0:42:07.880 --> 0:42:10.960
<v Speaker 1>Have a wine. Actually, if it's been great everybody. I

0:42:11.000 --> 0:42:13.920
<v Speaker 1>feel like I may have over talked, but fuck it,

0:42:14.760 --> 0:42:17.759
<v Speaker 1>I can't undo it now, mister, I don't talk mate,

0:42:17.920 --> 0:42:23.120
<v Speaker 1>fucking bullshit. I Tiffany can't get a word in cook

0:42:24.040 --> 0:42:29.320
<v Speaker 1>with Fatty Harps, who's a fucking cookie monster of fucking

0:42:29.640 --> 0:42:30.640
<v Speaker 1>verbal freight train.

0:42:30.760 --> 0:42:33.560
<v Speaker 2>That's what you are, that's what I am, all Right,

0:42:33.800 --> 0:42:34.400
<v Speaker 2>the Express