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Speaker 1: I get a team, your bloody champions. Hope you're great.

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Speaker 1: So your project Russell and Tara Jarrett from at Pilates

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Speaker 1: and Kayabram and all over the world. They're entrepreneurs there,

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Speaker 1: they're adventurers. They're lifelong, not lifelong grown up life friends

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Speaker 1: of my lifelong friends of mine, high kids. How are you? Oh,

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Speaker 1: I lovely mate, how are you look? I'm I'm going

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Speaker 1: to be honest. I was going to say I'm fucking amazing,

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Speaker 1: and I am. I'm generally fucking amazing, and emotionally and

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Speaker 1: mentally I'm fucking amazing. But it's four oh seven that

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Speaker 1: I did a workshop this morning, as I was telling

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Speaker 1: you off air, and the people that were there were beautiful,

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Speaker 1: Hello are you beautiful people that were there? But I

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Speaker 1: pretty much spent about five and a half hours, six

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Speaker 1: hours just talking and even after about three hours, I

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Speaker 1: hate myself. So I don't know how they cope. But

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Speaker 1: it's do you know when you do something and when

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Speaker 1: you're doing it, you're in the zone and you don't

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Speaker 1: realize how fatigued you are, But then when you stop,

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Speaker 1: like seven minute, it's lady, you're completely fucked and you

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Speaker 1: just want to lie in a bean bag and have

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Speaker 1: a bit of a meltdown. That was me. That was me,

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Speaker 1: But you guys are doing a version of that, but

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Speaker 1: extrapolated over about two years, building this fucking empire of yours.

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Speaker 1: Before we get into that, Tara, how are you?

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Speaker 2: I'm good? How are you? I don't seen?

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Speaker 1: Yeah, I know. I look at me, Look at me?

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Speaker 1: How good do I look? How good do I look?

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Speaker 1: In my fake you project studio that no one can

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Speaker 1: see except you?

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Speaker 2: I know, it's very impressive. I did have to start

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Speaker 2: wonder where you were.

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Speaker 1: Yes, well, this is the this is a virtual version

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Speaker 1: of the actual studio nover that I'm too lazy to

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Speaker 1: go into. I can't be fuck because I'm lazy. Well

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Speaker 1: you know. And but they are. They are awesome in there.

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Speaker 1: And Rusty Jarrett excise physiologist, man about town, husband of one.

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Speaker 3: Yeah, I'm good man. I'm hanging on, hanging on for

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Speaker 3: the ride as well, just like you are, you know,

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Speaker 3: just getting the work done and then collapsing at the

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Speaker 3: end of the day, but waking up and going again.

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Speaker 3: It's good. Now we're having a good time with it,

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Speaker 3: We really are.

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Speaker 1: Who's the boss? Don't bullshit me?

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Speaker 3: Oh, Tara well and truly the boss now absolutely, absolutely,

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Speaker 3: and I am more than but she's always like she's

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Speaker 3: always by default being the boss. We both know that, right.

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Speaker 1: I think that's the unwritten rule in all relationships. So

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Speaker 1: we're not here to do an ad for at pilates,

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Speaker 1: but we are going to. I like talking to people

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Speaker 1: who are in the middle of building good things and

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Speaker 1: you know, turning ideas into reality. Most people who listen

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Speaker 1: to this show on some level want to create some

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Speaker 1: kind of positive shift on planet them. Speaking of gym's nothing,

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Speaker 1: you know, but you're in the fitness well in the space.

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Speaker 1: Did you see where Brad and Carly from the fit

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Speaker 1: shop there Jim burnt to the ground. Did you see that?

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Speaker 3: Yeah? I did see that, And I was trying to

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Speaker 3: follow the resurrection of that gym because it looked like

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Speaker 3: they enlisted the help of you know, friends, family and members.

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Speaker 3: It just looked like there was like an episode of

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Speaker 3: renovation Rescue or something like that. Is that how it

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Speaker 3: all went down?

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Speaker 1: Yeah, Well they last Sunday we got together, so seven

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Speaker 1: days ago we got together young Tiff. As everyone knows

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Speaker 1: who's going to be editing this episode. Tiff and Joel Sardi,

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Speaker 1: a good friend of mine, and doctor Jody Richardson and myself.

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Speaker 1: We all got together and had a bit of a chat.

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Speaker 1: We did a workshop. We did an afternoon workshop for

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Speaker 1: people who all paid a few bucks to be there,

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Speaker 1: not for us, but to support the reinvention, the fucking

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Speaker 1: genesis of the new center. And yeah, it was amazing,

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Speaker 1: but you're right, they did a working be rusty, So

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Speaker 1: the joint burnt down on a Sunday. This is fucking amazing, really,

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Speaker 1: and they found a new premises three doors down. Oh

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Speaker 1: and they wheeled and dealed right, So it's literally in

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Speaker 1: the same court. It's not even a very big court.

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Speaker 1: And I don't know if it was. The next might

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Speaker 1: have been fourteen let's see Friday, thirteen days later. So

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Speaker 1: on the not the next weekend, but the one after,

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Speaker 1: they had somewhere around one hundred people. Picture that, a

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Speaker 1: hundred like imagine a hundred people that love you and

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Speaker 1: care about you enough to come and volunteer their time.

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Speaker 1: So lots of tradees, lots of mums and dads and kids.

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Speaker 1: That they had the best part of one hundred people

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Speaker 1: there and some of them were there for fourteen hours

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Speaker 1: two days in a row. Well, so they took this

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Speaker 1: joint from a messy, stinky shell to a gym in

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Speaker 1: about forty eight hours. And they're still they're still getting

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Speaker 1: some equipment. But like I said, I was there last week,

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Speaker 1: so last Sunday was fifty days since the fire, Rusty.

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Speaker 1: I'm not just saying this because we're on a podcast.

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Speaker 1: It is hands down the best PT center slash group

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Speaker 1: training center like Harper's Brighton in the day was pretty

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Speaker 1: fucking impressive because it was nearly ten thousand square feet.

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Speaker 1: I hate to say it, this is better. Well i'd

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Speaker 1: say it kills me, but it's better. Fucking amazing. They've

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Speaker 1: done such a great job. And yeah, it's amazing when

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Speaker 1: people collaborate and care and come together. I hate to

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Speaker 1: say it, but I reckon if my gym burned down,

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Speaker 1: I'm not getting one hundred people. I'm getting you two

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Speaker 1: and Mary. Mary'll be bacon scones.

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Speaker 2: And this is a lot about them people.

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Speaker 1: Yeah, it's amazing. Well I think you know one of that.

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Speaker 1: You two know. I mean, for those who don't know,

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Speaker 1: Russ and Tara and I work together. We had a

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Speaker 1: gym together in Corefield than they into Callabrum and set

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Speaker 1: up a beautiful gym up there and their sense doing

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Speaker 1: different things which will unpack, but you know, part of

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Speaker 1: owning a gym is building a culture and building as

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Speaker 1: Brad calls it, a third place, right, a place where

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Speaker 1: people want to be and you know, to build that

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Speaker 1: space that people love to go to. Apart from having

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Speaker 1: good equipment and a nice space and good resources, like

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Speaker 1: trying to create a culture and an environment where people

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Speaker 1: love to go to. That's not as easy as it sounds, no.

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Speaker 4: And it's hugely important. It's one thing that's a huge

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Speaker 4: part of what we do too. We always talk about

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Speaker 4: you've got to build your community within your within your center,

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Speaker 4: within your space. People have got to want to be there,

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Speaker 4: they've got to love being there.

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Speaker 1: So you too, you two are building an organization called

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Speaker 1: at Pilates so for people who don't and again this

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Speaker 1: is no sales pitch everyone, this is just it's just

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Speaker 1: kind of an update on where these guys are at.

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Speaker 1: But what is what is that Pilarates Tara.

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Speaker 4: Basically our polarties where the first we were the only

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Speaker 4: twenty four hour franchise for reformer polarts in Australia. So

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Speaker 4: we're the first first studio that actually offers reformer polarties

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Speaker 4: twenty four to seven. We're a hybrid studio, so we

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Speaker 4: do have we have staff for approximately twelve hours, but

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Speaker 4: participants can come whenever they want, and we've developed a

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Speaker 4: platform that has over two hundred classes where people can

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Speaker 4: access any time, any type of class they want to do,

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Speaker 4: anytime that they want to do it in a beautiful

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Speaker 4: environment and still have that, as.

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Speaker 2: You said, sense of community and staff.

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Speaker 4: There to help them when they want. And people are

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Speaker 4: just loving it.

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Speaker 1: So in the twelve hours where they are not staff,

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Speaker 1: I come in and how do I do a class?

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Speaker 1: Because there's no one there to bloody show me.

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Speaker 4: So each each reformer or each piece of equipment has

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Speaker 4: a dedicated screen that moves around that reformer carriage, and

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Speaker 4: they wear noise canceling headphones and they access their class

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Speaker 4: via a screen that's dedicated to that particular carriage. So

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Speaker 4: you could be doing a beginner's class and put your

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Speaker 4: headphones on and you can only hear what's on the screen.

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Speaker 4: You're not just disturbing anyone else, and the person besides

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Speaker 4: you might be doing you a backcare class or an

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Speaker 4: advanced class, and so you've got a whole group of

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Speaker 4: people doing different classes at the same time, and they're

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Speaker 4: real time classes instructed with.

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Speaker 2: Highly qualified instructors.

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Speaker 4: We've got a whole team of instructors from around Australia

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Speaker 4: and we're building that team all the time, and they've all.

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Speaker 2: Got specialties in different areas of pilates.

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Speaker 4: And yeah, you can come and do a fantastic class

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Speaker 4: from eight minutes to fifty six minutes, depending on how

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Speaker 4: much time you've got and the type of class you

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Speaker 4: want to do.

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Speaker 1: So I started in the fitness industry in nineteen eighty

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Speaker 1: two working, which is forty two years ago. Fucking a way. Well,

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Speaker 1: I mean what we do know even since you two started,

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Speaker 1: you know, not that long. I mean a while after that,

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Speaker 1: but not long after that, probably thirty years ago, thirty

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Speaker 1: plus years ago, Like the fitness industry has been in

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Speaker 1: a constant state of evolution and development and reinvention. And

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Speaker 1: remember when I mean Tara, you you owned a business

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Speaker 1: called High Energy Network, which is now called Australian Fitness Academy.

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Speaker 1: That's what's called, isn't it yep? And you know you

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Speaker 1: and I intersected because I was doing this thing called

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Speaker 1: personal training, and everyone was going, that's not a thing,

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Speaker 1: and you recognize that it was a thing, and not

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Speaker 1: only was it a thing, we probably should have I mean,

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Speaker 1: I don't know, some kind of qualification and course, and

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Speaker 1: you being the academic, I was about as academic as

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Speaker 1: a fucking moccason at that stage. So with the IQ

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Speaker 1: of a wombat. So you took me under your wing

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Speaker 1: and said, I know you're not an academic, but can

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Speaker 1: we can we put together some kind of qualification and

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Speaker 1: do you want to be involved in that? And I

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Speaker 1: went sure. And then we've spoken about before on the

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Speaker 1: podcast the quality of the notes that I gave you,

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Speaker 1: which was with crayon on butcher paper. But it's interesting,

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Speaker 1: like because when we started back in the day when

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Speaker 1: I firstly, when I started personal training, there weren't really

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Speaker 1: maybe there were others, but I didn't know any, and

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Speaker 1: there certainly were no other personal training or commercial personal

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Speaker 1: training centers. And when you started developing and designing the

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Speaker 1: first accreditation for personal trainers, it was very much like

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Speaker 1: the ugly stepchild of the fitness industry. Right. It's like

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Speaker 1: nobody thought it was going to happen. Everybody. That's a

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Speaker 1: terrible thing. To say Craig, like, nobody thought it would

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Speaker 1: catch fire, and even me, like I had family friends,

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Speaker 1: older people would go, you know, basically, surf that wave

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Speaker 1: while it's happening, because it's going to peter out, and

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Speaker 1: you know, but it's good that you're doing it and

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Speaker 1: you're making a good But people are going to catch

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Speaker 1: on pretty soon and figure out why the fuck would

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Speaker 1: I pay one hundred dollars a week, which doesn't seem

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Speaker 1: much now but back then was a fortune. Why would

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Speaker 1: I do that when I can join a gym for

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Speaker 1: three or four hundred dollars a year. But it's it

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Speaker 1: doesn't stop changing and adapting our industry does it.

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Speaker 3: It's it's probably a blessing and a disguise. I mean,

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Speaker 3: the fitness industry is unique in that regard because it

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Speaker 3: sometimes changes too quickly, and it sometimes changes without necessarily

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Speaker 3: the need to. And for that reason, I think what

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Speaker 3: the fitness industry has created without really wanting to do so,

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Speaker 3: is this almost this desire for people to expect continuous change,

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Speaker 3: continuous evolution, and there's got to be something new that

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Speaker 3: the consumer needs to be able to have offered to

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Speaker 3: them every six to twelve months. You know that's that's

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Speaker 3: great because it keeps us thinking, it keeps us stimulated.

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Speaker 3: But sometimes I think the consumer moves on too quickly,

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Speaker 3: and their attention span or their ability to focus on

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Speaker 3: one specific program or style of exercise is sometimes incredibly short.

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Speaker 3: So yeah, it's a blessing and a disguise. I think, yeah, it's.

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Speaker 1: It's funny because I mean, movement's movement, right, And it's

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Speaker 1: sometimes one of the kids in the gym goes to me,

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Speaker 1: what do you think of that black pa pa squad?

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Speaker 1: And I'm like what And they look at me like, oh,

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Speaker 1: he doesn't know what that is? And I go, what

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Speaker 1: will show me? And I go that's Assumo spot or

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Speaker 1: that's this or that's that, or or like I go, well,

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Speaker 1: where the fuck did you get that name? And they

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Speaker 1: got it off some YouTuber right, and it's like, well,

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Speaker 1: hip flexion is hip flexion and the extension is the extension,

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Speaker 1: and you know what, and they'll go, you know. It's

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Speaker 1: like somebody said to me the other day, what's the

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Speaker 1: best bicep exercise? And I said, well, they are all

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Speaker 1: the same thing. They're all elbow flexion underload, and they're like,

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Speaker 1: what do you mean and I go, well, a bicep

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Speaker 1: curl from an anatomical point of view is also known

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Speaker 1: as elbowflexion. And you can use a dumb bell, a barbell,

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Speaker 1: a machine, a cable, a fucking kettle bell, bloke holding

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Speaker 1: a towel. It's all the same movement underload. And yes,

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Speaker 1: you can pronate or superinnate your hand or have it

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Speaker 1: in a neutral position or do full reps or harp

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Speaker 1: reps or And they're like ah, because they don't actually

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Speaker 1: like a lot of God bless their little socks, a

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Speaker 1: lot of trainers don't actually know fucking functional anatomy. No,

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Speaker 1: like the amount of trainers who don't actually know anatomy

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Speaker 1: and physiology and biomechanics, And it's like terrifying. And they're

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Speaker 1: the people. By the way, everyone, there are some fucking

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Speaker 1: great trainers, but just like any trade or industry, there

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Speaker 1: are some dog shit ones. So you know you need

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Speaker 1: to the best way to find a good trainer. I find,

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Speaker 1: or I tell people is by recommendation. You know, the

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Speaker 1: whole trial and error thing probably not great.

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Speaker 4: That was a premise behind us even doing this, because

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Speaker 4: we've worked in the industry for so long. We had

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Speaker 4: a gym, you know, forever we'd been involved in group

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Speaker 4: X and PT and pilates and other forms of group exercise,

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Speaker 4: finding instructors and finding good instructors was impossible and getting

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Speaker 4: increasingly more difficult. And we just found, especially in areas

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Speaker 4: we were in the country, finding great instructors in the

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Speaker 4: country was almost impossible, especially in an area like for example, pilarates,

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Speaker 4: which is quite special specialty, you just couldn't find them.

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Speaker 4: And then you could find them, they either wanted to

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Speaker 4: be paid a four tune, couldn't instruct the times you

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Speaker 4: wanted to instruct, they'd move on to another another gym,

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Speaker 4: want to be paid more. And that's the reason why

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Speaker 4: a lot of we're finding a lot of Flighty studios

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Speaker 4: now are actually changing to our particular type of model

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Speaker 4: because it takes that staff headache away because we're providing

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Speaker 4: the classes for them.

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Speaker 2: And you're exactly right, because you can't find them.

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Speaker 1: And think about the think about the number of personal

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Speaker 1: training centers over the last thirty years in just Melbourne

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Speaker 1: group training, personal training or similar f forty five you know,

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Speaker 1: blah blah blah that have come and gone. Yeah, I mean,

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Speaker 1: you know, and I'm not trying to throw anyone under

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Speaker 1: the bus because Harpers also came and went I got

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Speaker 1: out of that, you know, we got out of that,

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Speaker 1: and there's everything has a use by date. But I

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Speaker 1: think one of the challenges is that, I mean, within reason,

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Speaker 1: anyone can get a personal training qualification in a relatively

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Speaker 1: short time yep, which is good and bad. It's good

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Speaker 1: for the people who want to be qualified quickly. It's

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Speaker 1: not so great for the industry from a credibility point

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Speaker 1: of view. It's not so great for the clients from

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Speaker 1: a safety and an exercise science point of view, because

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Speaker 1: you've got, you know, somebody who perhaps you know needs

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Speaker 1: a lot more knowledge and a lot more runs on

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Speaker 1: the board and a lot more skill development. And that's

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Speaker 1: not being critical because there was a time when Craig

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Speaker 1: Arper was fucking terrible. I'm still terrible at some things.

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Speaker 1: But you know, I would not wanted to have trained

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Speaker 1: with me in the first twelve months of my career

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Speaker 1: because I was an idiot, you know. And I would

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Speaker 1: say I was in the industry for five, six seven

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Speaker 1: years before I wasn't terrible, you know. But you can

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Speaker 1: only be what you can be, and I didn't even

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Speaker 1: do an exercise science degree till I was in my thirties,

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Speaker 1: So I'm not saying that I'm the high watermark. But

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Speaker 1: the truth is that you think about what a responsible

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Speaker 1: job it is to go, oh, here's my body, here's

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Speaker 1: this irreplaceable gift that I can't get a new one of.

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Speaker 1: Tell me what I should do with it. Oh yeah, sure,

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Speaker 1: I've done a twelve week course. This is what we're doing.

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Speaker 1: Fuck andll it's a little bit terrifying in some ways, right, yeah.

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Speaker 3: Yeah, it's it's it's one of those it's a largely

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Speaker 3: unregulated industry. It's it at times has a low barrier

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Speaker 3: to entry. Okay, so that allows a lot of good

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Speaker 3: people to be involved in the industry. But when you've

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Speaker 3: got you know, basically an open an open door to

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Speaker 3: access to work in that space, you're gonna, as you say,

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Speaker 3: you're going to have some good and some bad. So

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Speaker 3: it's I think it's to reemphasize your point. If you're

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Speaker 3: a consumer listening to this and you're thinking about being

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Speaker 3: involved with PT or choosing a gym, or choosing a studio,

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Speaker 3: or choosing someone to manage your health, you should pay

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Speaker 3: particular attention to what the background of that person is

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Speaker 3: because they ask questions and find out a little bit

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Speaker 3: about them.

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Speaker 1: And then also, lets let's go off at a tangent

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Speaker 1: and let's go so let's say we find somebody who

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Speaker 1: even they've got a master's degree like you, Rusty, and

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Speaker 1: they know they're anatomy and physiology and biomechanics and nutrition

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Speaker 1: and they can write programs, but they're really fucking boring

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Speaker 1: to be around. It's like you don't want to go back.

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Speaker 1: I mean I know that that shouldn't matter, but it

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Speaker 1: does matter. Like if you are going to see a

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Speaker 1: trainer three times a week or two times a week, Yeah,

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Speaker 1: you want you want science and knowledge and you want

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Speaker 1: good advice. But also fuck if I'm going to hang

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Speaker 1: out with Brian Monday, Wednesday and Friday, fuck, And I

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Speaker 1: hope he can hold a conversation. Also, I hope he

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Speaker 1: gives a shit about me. Also, I hope he's a

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Speaker 1: good human. I mean, he doesn't have to be the

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Speaker 1: DEALI lama, But if I'm just a meal ticket, then Brian,

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Speaker 1: even with all your knowledge, Yeah, it's a multitude of

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Speaker 1: variables that come. Like you think about the people that

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Speaker 1: you know that worked for you guys that were fucking special.

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Speaker 1: I mean it was a bit about their caals and

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Speaker 1: their knowledge, but often it was caals and knowledge matter,

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Speaker 1: which we've established. But then like that, people that are

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Speaker 1: really great at whether or not it's teaching pilates or

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Speaker 1: being a doctor, or being an exercise physiologist or a

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Speaker 1: personal trainer, a lot of that is really about just

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Speaker 1: their personality, their people's skills, and maybe their empathy.

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Speaker 3: You know, yeah, yeah, there's a skill. And I think

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Speaker 3: the skill is I think it's diminishing a little bit,

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Speaker 3: and that is the human ability to connect with someone

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Speaker 3: very quickly and in a way that keeps that person mentally,

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Speaker 3: emotionally and I guess yeah, mentally and emotionally engaged with you.

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Speaker 3: And I think because my belief is that connection is

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Speaker 3: more important than ever, but we're worse at it than

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Speaker 3: we've ever been. So the ability for someone to work

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Speaker 3: with a client and actually have that client enjoy the

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Speaker 3: process as well as be consistent in the process is

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Speaker 3: a real skill. It's hard, it's not easy to do.

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Speaker 4: We have owners come to us constantly and you know,

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Speaker 4: what should I look for in a you know, on

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Speaker 4: a staff member, what's the most important thing I should

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Speaker 4: be looking for, you know, in someone that works in

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Speaker 4: my studio and constantly I talk to them about it.

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Speaker 4: It's finding someone that can can connect. It's finding someone

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Speaker 4: that can be with your members and your members love

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Speaker 4: being around and can communicate and have fun and just

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Speaker 4: enjoy the space and make people feel like they're having

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Speaker 4: a fantastic experience in your studio.

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Speaker 2: That's the most important part.

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Speaker 4: The rest you can teach, but they've got to be communicators,

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Speaker 4: So that, to me, that's the number one thing that

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Speaker 4: they've got to look for.

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Speaker 1: And you know, what's a really interesting thing around this

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Speaker 1: connection piece and sociology and psychology and having people that

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Speaker 1: give a fuck about you. I mean, really, you know,

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Speaker 1: we now know I mean we've kind of known, but

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Speaker 1: now we're getting real clarity around the fact that the

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Speaker 1: way that people socialize has a direct impact on their

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Speaker 1: immune system, their health, their longevity, their health span. And

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Speaker 1: we know that people who and there are more and

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Speaker 1: more people becoming socially isolated and disconnected and in some ways,

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Speaker 1: you know, I guess the Internet and social media is

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Speaker 1: a problem. In some ways it can be a blessing.

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Speaker 1: I guess for people who live in remote areas. But

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Speaker 1: you know, of course we talk about xcis. Of course

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Speaker 1: we talk about food. Of course we talk about sleep.

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Speaker 1: Of course we talk about lifestyle. But more and more

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Speaker 1: I'm talking to people about, Hey, you know, lots and

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Speaker 1: lots of time on your own probably not great for

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Speaker 1: your mental or emotional physical health, you know, being socially isolated,

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Speaker 1: you know, not talking to people, you know, living vicariously

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Speaker 1: through your phone. It's probably not optimal. And I know

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Speaker 1: I sound like an old fuck when I say that,

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Speaker 1: but you know, just just that being able to and

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Speaker 1: I know not everybody has a choice in this, so

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Speaker 1: I'm not trying to be uncaring. And that's you know,

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Speaker 1: I was talking to someone today. I told you I

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Speaker 1: ran a workshop this morning. And I won't say who, obviously,

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Speaker 1: but someone who ticked all of those boxes. They're really lonely.

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Speaker 1: They live by themselves. They haven't had a meaningful relationship

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Speaker 1: for over a decade, and I could just hear that

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Speaker 1: the despair. And I know that for that person, and

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Speaker 1: I only met them today for the first time, I

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Speaker 1: know that that's making them physically unwell, you know, just

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Speaker 1: and it's not because their diet's bad or their lifestyle

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Speaker 1: is bad or they're not exercising, it's because they are

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Speaker 1: lonely and disconnected, and that that emotional and psychological and

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Speaker 1: sociological reality has a physical consequence.

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Speaker 2: We all want we all want human connection. We're pack animals.

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Speaker 2: We need a pack. So you know, we're not used

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Speaker 2: to We're not built.

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Speaker 4: To be completely isolated on our own. But as you said,

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Speaker 4: so many people just live twelve hours on their phone

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Speaker 4: chick by and they don't actually physically see anyone. They're typing,

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Speaker 4: they're texting, they're messaging, but they're not actually in front

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Speaker 4: of someone physically communicating, touching, having conversations, you know, out

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Speaker 4: of their home environment. So going to somewhere like a gym,

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Speaker 4: a pt center, or you know, some form of venue

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Speaker 4: where they can actually be part of a community, I

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Speaker 4: think is a massive part of people actually, you know,

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Speaker 4: being able to find an experience that works for them.

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Speaker 2: It's so important.

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Speaker 1: Yeah, you know, I was in Brisbane during the week

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Speaker 1: we're recording this Sunday. I was in Brisbane on the

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Speaker 1: Wednesday night and Thursday, and I walked up I've got

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Speaker 1: a snap membership, snapped the chain of gyms and and

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Speaker 1: I'm my card lets me train in any snap, anywhere.

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Speaker 1: And I went to this gym that I've never been to,

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Speaker 1: and you know, you can just walk in with your card,

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Speaker 1: and you know, it wasn't bad. It was you know,

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Speaker 1: it wasn't amazing, but it wasn't bad. But I was

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Speaker 1: in the different areas, but I was in this one area,

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Speaker 1: which was kind of the main strength area. I counted

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Speaker 1: the people. There were thirteen people including me, so twelve

430
00:24:36,520 --> 00:24:40,399
Speaker 1: and me, I was the only one without headphones. I

431
00:24:40,480 --> 00:24:45,639
Speaker 1: was the only one that wasn't constantly or semi regularly

432
00:24:45,760 --> 00:24:49,600
Speaker 1: looking at his or her phone. And I'm not saying

433
00:24:49,600 --> 00:24:51,840
Speaker 1: they're bad, and I'm not saying any of that. I'm like,

434
00:24:52,359 --> 00:24:55,480
Speaker 1: if you had have said to me, and again, fucking

435
00:24:55,560 --> 00:25:00,240
Speaker 1: old man alert, I get it. But it's funny because

436
00:25:00,280 --> 00:25:04,080
Speaker 1: there's like thirteen people in this room, not acknowledging each other,

437
00:25:05,080 --> 00:25:08,760
Speaker 1: not talking, not aware of how much noise they're making

438
00:25:08,800 --> 00:25:11,680
Speaker 1: when they're dropping their fucking weights because they've got noise

439
00:25:11,760 --> 00:25:18,000
Speaker 1: canceling headphones and ac DC or fucking whoever blaring Taylor Swift.

440
00:25:18,320 --> 00:25:21,480
Speaker 1: And I'm like, oh, this used to be a really social,

441
00:25:23,000 --> 00:25:26,359
Speaker 1: beautiful environment where you'd meet people, you'd have chats, you'd

442
00:25:26,359 --> 00:25:29,320
Speaker 1: do your weights, there'd be a bit of connection and

443
00:25:29,400 --> 00:25:32,639
Speaker 1: a few and it's just not that. I mean, I

444
00:25:32,720 --> 00:25:35,160
Speaker 1: know some gyms are like the Fit Shop with Brad

445
00:25:35,160 --> 00:25:38,000
Speaker 1: and Carley. It's a different vibe, but there's a lot

446
00:25:38,000 --> 00:25:41,800
Speaker 1: of these kind of chains and again, old man alert,

447
00:25:41,840 --> 00:25:45,520
Speaker 1: it doesn't matter. I mean, the reason that they exist

448
00:25:45,640 --> 00:25:48,000
Speaker 1: is to make money, and they make money, so it's

449
00:25:48,040 --> 00:25:51,679
Speaker 1: not an amoral or a bad thing. But as a user,

450
00:25:52,480 --> 00:25:55,520
Speaker 1: as a client, as a member, I just look around.

451
00:25:55,560 --> 00:25:58,359
Speaker 1: I go, it's kind of sad. It's kind of sad,

452
00:25:58,400 --> 00:26:00,280
Speaker 1: and I'm fine, I can do my own thing, but

453
00:26:00,280 --> 00:26:02,919
Speaker 1: I'm like, it's kind of sad that we humans, like

454
00:26:03,000 --> 00:26:07,200
Speaker 1: we're literally fucking three feet from each other and no

455
00:26:07,240 --> 00:26:11,720
Speaker 1: one's acknowledging anyone or looking or smiling or I'm like, wock,

456
00:26:11,840 --> 00:26:14,280
Speaker 1: imagine what it's going to be like when we get

457
00:26:14,320 --> 00:26:17,160
Speaker 1: fucking VR goggles. We're just going to navigate the world

458
00:26:17,160 --> 00:26:18,560
Speaker 1: with our head in a bucket.

459
00:26:18,760 --> 00:26:18,960
Speaker 3: Yeah.

460
00:26:19,720 --> 00:26:21,240
Speaker 4: So you're in the gym and you just see people

461
00:26:21,240 --> 00:26:24,000
Speaker 4: with tripods and ring lights and they're chatting that they're

462
00:26:24,040 --> 00:26:26,400
Speaker 4: animated when they're talking into their phone. But as soon

463
00:26:26,440 --> 00:26:28,400
Speaker 4: as they're not talking into their phone. As you said,

464
00:26:28,400 --> 00:26:31,480
Speaker 4: they're not talking to anyone who's physically around them. It's

465
00:26:31,560 --> 00:26:32,480
Speaker 4: the most bizarre.

466
00:26:32,600 --> 00:26:36,159
Speaker 1: Well, and that's like my listeners who don't go to

467
00:26:36,240 --> 00:26:38,240
Speaker 1: the gym would not know what you're talking about. But

468
00:26:38,280 --> 00:26:45,040
Speaker 1: a lot of people now, especially insta you know, superstars

469
00:26:45,240 --> 00:26:49,320
Speaker 1: what they call influences. Now. Back in my day, we

470
00:26:49,440 --> 00:26:53,960
Speaker 1: have the newspaper and the whiteboard, the blackboard. But anyway, yeah,

471
00:26:54,040 --> 00:26:56,760
Speaker 1: so people are taking tripods into the gym now and

472
00:26:56,800 --> 00:26:59,440
Speaker 1: they're filming themselves. And I'm not talking about the odd one.

473
00:26:59,440 --> 00:27:02,240
Speaker 1: I'm talking about every time you go in the gym now,

474
00:27:02,320 --> 00:27:05,080
Speaker 1: someone's doing it. And they have their ring lights, so

475
00:27:05,119 --> 00:27:08,160
Speaker 1: they're being they're making sure their face and their body

476
00:27:08,160 --> 00:27:10,920
Speaker 1: are getting the right type and amount of light. There's

477
00:27:10,920 --> 00:27:16,040
Speaker 1: this whole fucking setup. And yeah, it's it's a show.

478
00:27:16,400 --> 00:27:20,560
Speaker 5: It's anyway, did you use did you did you look

479
00:27:20,600 --> 00:27:23,320
Speaker 5: on with interest when Tony Dorty's banned that and his

480
00:27:23,600 --> 00:27:26,840
Speaker 5: at Dorty's gym, no more social media filming?

481
00:27:26,840 --> 00:27:27,399
Speaker 3: Did you see that?

482
00:27:28,160 --> 00:27:31,560
Speaker 1: I saw that and shout out to Tony for doing that.

483
00:27:31,760 --> 00:27:35,440
Speaker 1: Is like I know, it's like they're a I would

484
00:27:35,440 --> 00:27:38,040
Speaker 1: love to open a gym where and the probably go broke,

485
00:27:38,080 --> 00:27:40,120
Speaker 1: but I'd love to open a gym with no phones.

486
00:27:40,480 --> 00:27:43,200
Speaker 1: I just go leave your phone at reception. It's an

487
00:27:43,200 --> 00:27:45,240
Speaker 1: hour of your life. It'll be there when you get back,

488
00:27:45,800 --> 00:27:49,119
Speaker 1: you know, and music whatever music you want, like interaction,

489
00:27:50,119 --> 00:27:53,359
Speaker 1: you know, verbal intercourse. There we go, let's try that.

490
00:27:54,880 --> 00:27:56,520
Speaker 1: All right, let's take a left turn. I want to

491
00:27:56,520 --> 00:28:01,040
Speaker 1: ask you about the business. So Tar, when did you

492
00:28:01,240 --> 00:28:03,399
Speaker 1: because I think it was your idea, not Rusties and

493
00:28:03,480 --> 00:28:06,320
Speaker 1: RUSSI just fucking jumped on board like he does. I mean,

494
00:28:06,440 --> 00:28:14,080
Speaker 1: farcnold you. When did you conceptualize a pilates studio that

495
00:28:14,240 --> 00:28:17,440
Speaker 1: doesn't have to have or doesn't have set class times

496
00:28:17,960 --> 00:28:21,960
Speaker 1: or three dimensional instructors in the room with them with you.

497
00:28:22,400 --> 00:28:24,040
Speaker 1: When did you come up with that idea?

498
00:28:24,560 --> 00:28:27,680
Speaker 2: Look, it was probably started thinking about it even as

499
00:28:27,680 --> 00:28:31,280
Speaker 2: far back as say twenty seventeen eighteen. I had a

500
00:28:31,280 --> 00:28:33,399
Speaker 2: beautiful studio in our gym.

501
00:28:33,680 --> 00:28:36,240
Speaker 4: It had, you know, tens of thousands of dollars worth

502
00:28:36,280 --> 00:28:39,760
Speaker 4: of equipment that sat idle for eighty percent of the

503
00:28:39,840 --> 00:28:44,040
Speaker 4: day because I could only get instructors all myself to

504
00:28:44,120 --> 00:28:46,720
Speaker 4: instruct certain hours of the day. So the rest of

505
00:28:46,760 --> 00:28:48,239
Speaker 4: the time I just sat there and I'm like, this

506
00:28:48,280 --> 00:28:48,920
Speaker 4: is crazy.

507
00:28:49,040 --> 00:28:49,760
Speaker 2: This is the most.

508
00:28:49,560 --> 00:28:53,920
Speaker 4: Beautiful part of our entire gym space. It's one of

509
00:28:53,960 --> 00:28:59,560
Speaker 4: the most expensive parts that's grossly underutilized. And so started

510
00:29:00,600 --> 00:29:02,840
Speaker 4: recording classes because I know personally I had a lot

511
00:29:02,840 --> 00:29:04,920
Speaker 4: of intellectual property and thought, okay, well I'm going to

512
00:29:04,960 --> 00:29:07,640
Speaker 4: start recording classes and then start dabbling with a little

513
00:29:07,640 --> 00:29:11,600
Speaker 4: bit of virtual instructing and played around with it for

514
00:29:11,640 --> 00:29:15,200
Speaker 4: a while, and then COVID came in twenty twenty, as

515
00:29:15,200 --> 00:29:17,840
Speaker 4: we all know, and that was the real instigator for us.

516
00:29:17,880 --> 00:29:21,360
Speaker 4: So for me then it was that opportunity to go

517
00:29:22,400 --> 00:29:24,040
Speaker 4: things are going to be different once we actually do

518
00:29:24,120 --> 00:29:26,600
Speaker 4: open up again, and we could see, well, I could

519
00:29:26,600 --> 00:29:29,640
Speaker 4: see that polarates was there's always that next thing. As

520
00:29:29,680 --> 00:29:31,760
Speaker 4: we're talking about before, what's the next thing, what's the

521
00:29:31,800 --> 00:29:34,640
Speaker 4: growth theory? What are people moving away from and into it?

522
00:29:34,640 --> 00:29:37,959
Speaker 4: At the moment with the fitness industry, and we were

523
00:29:38,240 --> 00:29:43,000
Speaker 4: looking at reformer plarts was starting to become mainstream, and

524
00:29:43,560 --> 00:29:45,240
Speaker 4: so I knew that that was something that was.

525
00:29:45,240 --> 00:29:47,320
Speaker 2: Really important to develop.

526
00:29:47,400 --> 00:29:51,840
Speaker 4: And with our clientele of our gym, we basically asked them,

527
00:29:51,840 --> 00:29:54,600
Speaker 4: what are the things you don't like about group exercise

528
00:29:54,680 --> 00:29:56,920
Speaker 4: and what frustrates you with, you know, not being able

529
00:29:56,920 --> 00:29:58,720
Speaker 4: to get a class you want at the time you want,

530
00:29:58,760 --> 00:30:01,320
Speaker 4: and use them as our sounding board and we came

531
00:30:01,440 --> 00:30:03,800
Speaker 4: up with basically the business plan that we've got now

532
00:30:03,840 --> 00:30:08,080
Speaker 4: and tried to eliminate all the reasons why people didn't

533
00:30:08,640 --> 00:30:16,160
Speaker 4: like going to group exercise or appointment based training and

534
00:30:16,200 --> 00:30:19,480
Speaker 4: the reasons that they were frustrated with it. So twenty

535
00:30:19,520 --> 00:30:22,640
Speaker 4: twenty we played around with the model. Then we did

536
00:30:22,640 --> 00:30:26,320
Speaker 4: it through COVID Believe it or not, spoke to a

537
00:30:26,320 --> 00:30:28,920
Speaker 4: COVID hotline and the police and said, I've got this idea,

538
00:30:28,960 --> 00:30:32,200
Speaker 4: and we did it as a one on one virtual

539
00:30:32,240 --> 00:30:34,560
Speaker 4: where people actually went in and they used their phone

540
00:30:34,600 --> 00:30:38,120
Speaker 4: to enter and could access the classes via the screen,

541
00:30:38,240 --> 00:30:40,040
Speaker 4: and then the next person had come and go.

542
00:30:40,000 --> 00:30:42,440
Speaker 2: And it really people loved it.

543
00:30:42,520 --> 00:30:45,040
Speaker 4: And then once covid was over, we expanded the model

544
00:30:45,040 --> 00:30:48,200
Speaker 4: and we opened five studios to test it, so one

545
00:30:48,240 --> 00:30:50,080
Speaker 4: after another just to see how it.

546
00:30:51,720 --> 00:30:53,760
Speaker 2: Is this really a thing? Have we developed something that

547
00:30:53,800 --> 00:30:54,480
Speaker 2: people like?

548
00:30:55,320 --> 00:31:00,600
Speaker 4: And it just kept growing and people were still, you know,

549
00:31:00,720 --> 00:31:02,560
Speaker 4: wanting to be part of it, and it just took

550
00:31:02,560 --> 00:31:05,880
Speaker 4: off from there and it's just developed so much in

551
00:31:06,000 --> 00:31:08,760
Speaker 4: terms of I guess the platform in terms of what

552
00:31:09,680 --> 00:31:11,640
Speaker 4: that needs to be and what our members want it

553
00:31:11,680 --> 00:31:15,920
Speaker 4: to be. The business concept in terms of even everything

554
00:31:15,960 --> 00:31:20,800
Speaker 4: from the CRM, the booking structure, the security, the staffing,

555
00:31:21,320 --> 00:31:24,440
Speaker 4: just the entire business model, and the studios themselves, what

556
00:31:24,480 --> 00:31:26,760
Speaker 4: people want them to look like, smell like.

557
00:31:28,280 --> 00:31:32,800
Speaker 1: You know, so we probably should mention that that you've

558
00:31:33,240 --> 00:31:36,520
Speaker 1: created a franchise business. We didn't really say that, and

559
00:31:36,600 --> 00:31:40,080
Speaker 1: so and again everyone, this is not a sales pitch,

560
00:31:40,120 --> 00:31:42,880
Speaker 1: but it's just a I just love watching people come

561
00:31:42,960 --> 00:31:44,720
Speaker 1: up with an idea and then make the idea a

562
00:31:44,760 --> 00:31:47,520
Speaker 1: real thing, so it goes from a reality in their

563
00:31:47,560 --> 00:31:52,600
Speaker 1: head to a reality that everyone else can experience. So

564
00:31:53,640 --> 00:31:55,440
Speaker 1: I don't know the answer to this, so I'm not

565
00:31:55,720 --> 00:31:59,280
Speaker 1: kind of trying to open a particular door. But if

566
00:31:59,320 --> 00:32:03,960
Speaker 1: I was to go to a regulation, run of the

567
00:32:04,000 --> 00:32:07,400
Speaker 1: mill PT and there are some Pilarates I should say

568
00:32:07,440 --> 00:32:09,920
Speaker 1: Pilarti studio, and there's some beautiful ones. By the way,

569
00:32:10,000 --> 00:32:12,560
Speaker 1: this is it's not like Russ and Tara's model is

570
00:32:12,600 --> 00:32:14,760
Speaker 1: the only good model. There are lots of beautiful pilarate

571
00:32:14,880 --> 00:32:18,560
Speaker 1: studios and amazing instructors. But if I was going to

572
00:32:18,600 --> 00:32:20,040
Speaker 1: go to one and I was going to go to

573
00:32:20,080 --> 00:32:24,120
Speaker 1: the you know, the six am class tomorrow and I

574
00:32:24,240 --> 00:32:28,160
Speaker 1: just want to do a casual what would that cost me? About?

575
00:32:28,600 --> 00:32:31,600
Speaker 3: That would that would cost you about twenty five dollars

576
00:32:31,680 --> 00:32:33,520
Speaker 3: if you were just if you just wanted a one

577
00:32:33,560 --> 00:32:38,880
Speaker 3: off class at a typical studio. At at a studio,

578
00:32:39,000 --> 00:32:41,120
Speaker 3: it will cost you about twenty five dollars at least.

579
00:32:41,200 --> 00:32:43,240
Speaker 2: Yeah, I thought it was.

580
00:32:43,200 --> 00:32:44,560
Speaker 1: More, but anyway, yeah.

581
00:32:44,400 --> 00:32:47,200
Speaker 3: Yeah, well it depends on it will depend on the studios.

582
00:32:47,280 --> 00:32:50,480
Speaker 3: But yeah, it'll cost you about twenty five dollars to

583
00:32:50,800 --> 00:32:52,200
Speaker 3: do a casual class.

584
00:32:52,480 --> 00:32:55,960
Speaker 4: Yeah, right, as you can be up to forty forty

585
00:32:56,000 --> 00:33:01,120
Speaker 4: five dollars a session. So it's that I always we're not

586
00:33:01,240 --> 00:33:05,240
Speaker 4: in the you know, like you said, there's so many

587
00:33:05,280 --> 00:33:08,200
Speaker 4: studios that do amazing classes. We do amazing classes, but

588
00:33:08,280 --> 00:33:11,160
Speaker 4: so do you know fifty other studios that I could

589
00:33:11,160 --> 00:33:13,400
Speaker 4: mention that do fantastic classes.

590
00:33:13,880 --> 00:33:17,440
Speaker 2: So we're not just in the in the business of plarties.

591
00:33:17,480 --> 00:33:21,560
Speaker 4: We're in the business of convenience and affordability and flexibility.

592
00:33:21,840 --> 00:33:22,920
Speaker 2: That's that's what we offer.

593
00:33:22,960 --> 00:33:23,520
Speaker 3: That's different.

594
00:33:24,320 --> 00:33:28,640
Speaker 4: So it's being able to allow people to access it

595
00:33:28,800 --> 00:33:30,960
Speaker 4: at a price that they can afford at a time

596
00:33:31,000 --> 00:33:32,680
Speaker 4: that they want to do it within a type of

597
00:33:32,720 --> 00:33:34,560
Speaker 4: class they want to do an instructor they like.

598
00:33:35,040 --> 00:33:38,120
Speaker 1: So that's the main When you started, did you just

599
00:33:38,200 --> 00:33:42,360
Speaker 1: think you would you would kind of virtualize for one

600
00:33:42,440 --> 00:33:45,480
Speaker 1: of better term your your place in Kiabrum and then

601
00:33:45,560 --> 00:33:49,560
Speaker 1: maybe open another one or two or early days you think, oh,

602
00:33:50,240 --> 00:33:53,880
Speaker 1: maybe we could turn this into a franchise model based

603
00:33:55,040 --> 00:33:58,760
Speaker 1: enterprise or when did you think about Because I don't

604
00:33:58,800 --> 00:34:00,680
Speaker 1: know about you, but if I had friends and chose something,

605
00:34:00,720 --> 00:34:03,440
Speaker 1: I'd be fused. I've got no idea where to start.

606
00:34:03,480 --> 00:34:06,040
Speaker 1: I wouldn't know who to. I'd talk to YouTube, I'd

607
00:34:06,040 --> 00:34:07,520
Speaker 1: talk to you too, That's where I'd start.

608
00:34:07,840 --> 00:34:13,160
Speaker 3: But yeah, there was that was That probably was most

609
00:34:13,200 --> 00:34:15,759
Speaker 3: of twenty twenty one. So most of twenty twenty one

610
00:34:16,000 --> 00:34:23,480
Speaker 3: was all about us opening more studios ourselves and understanding firstly,

611
00:34:23,640 --> 00:34:27,719
Speaker 3: is this something that the market wants? And secondly, is

612
00:34:27,760 --> 00:34:29,880
Speaker 3: this going to be something that we're going to just

613
00:34:30,440 --> 00:34:34,799
Speaker 3: manage ourselves as a company and just open up studios

614
00:34:35,520 --> 00:34:38,400
Speaker 3: where we think they're going to work and as we

615
00:34:38,440 --> 00:34:41,880
Speaker 3: can afford to, or are we going to make this

616
00:34:42,560 --> 00:34:47,319
Speaker 3: a larger entity, which then required the ability to franchise,

617
00:34:47,880 --> 00:34:51,680
Speaker 3: and it took us, I reckon, nearly twelve months to

618
00:34:51,800 --> 00:34:54,799
Speaker 3: work out whether or not we wanted to go down

619
00:34:54,840 --> 00:34:59,960
Speaker 3: the corporate owned or the franchise route. Late twenty one

620
00:35:00,120 --> 00:35:04,560
Speaker 3: we decided yes, this is going to be a franchisable concept.

621
00:35:05,360 --> 00:35:07,480
Speaker 3: And then it took us another year. So all of

622
00:35:07,520 --> 00:35:11,400
Speaker 3: twenty twenty two was spent working backwards and forwards with

623
00:35:11,440 --> 00:35:17,040
Speaker 3: our legal team to get the to get everything right

624
00:35:17,680 --> 00:35:23,640
Speaker 3: in terms of process, procedure, documentation, legals. Everything had to

625
00:35:23,680 --> 00:35:28,600
Speaker 3: be done through this legal team to become registered as

626
00:35:28,680 --> 00:35:31,720
Speaker 3: a franchise in Australia. That took us nearly twelve months.

627
00:35:32,360 --> 00:35:35,400
Speaker 3: So once we made the once we made the decision

628
00:35:35,480 --> 00:35:38,960
Speaker 3: in late twenty twenty one, it took us another year

629
00:35:39,000 --> 00:35:42,080
Speaker 3: before November twenty two was when we got our registration

630
00:35:42,680 --> 00:35:44,080
Speaker 3: as a franchise company.

631
00:35:44,719 --> 00:35:46,040
Speaker 2: It's a balls and old decision.

632
00:35:46,800 --> 00:35:49,320
Speaker 1: I bet that was a cheap process.

633
00:35:49,400 --> 00:35:52,600
Speaker 4: I mean yeah, I literally remember the day. I remember

634
00:35:52,600 --> 00:35:57,160
Speaker 4: the day, I remember where I was, and I literally

635
00:35:57,160 --> 00:35:58,880
Speaker 4: had to make the decision whether or not are we

636
00:35:58,960 --> 00:36:00,759
Speaker 4: happy with you know, as I said, we did five

637
00:36:00,800 --> 00:36:03,840
Speaker 4: studios because we thought, well let's just see if this works,

638
00:36:03,840 --> 00:36:06,040
Speaker 4: and we could have just stayed with those five studios

639
00:36:06,120 --> 00:36:08,680
Speaker 4: and you know they were doing really well, and you

640
00:36:08,719 --> 00:36:12,640
Speaker 4: know that's that's a great you know outcome to have

641
00:36:12,719 --> 00:36:15,680
Speaker 4: five really successful studios or do we go, as I said,

642
00:36:15,719 --> 00:36:20,120
Speaker 4: balls and all and really try and make this into something.

643
00:36:20,120 --> 00:36:24,200
Speaker 4: But to make that decision, it's putting everything on the line.

644
00:36:24,320 --> 00:36:28,879
Speaker 4: It's it's dollars and it's everything we had, plus trying

645
00:36:28,880 --> 00:36:33,600
Speaker 4: to find more and every every hour for the next

646
00:36:33,640 --> 00:36:36,839
Speaker 4: two years, literally of our lives to invest into it.

647
00:36:36,920 --> 00:36:39,520
Speaker 4: And once you make that decision, you've got to you've

648
00:36:39,520 --> 00:36:42,320
Speaker 4: got to go with it. But we did truly believe

649
00:36:42,320 --> 00:36:44,799
Speaker 4: in it. Probably the hardest thing for me was I

650
00:36:44,840 --> 00:36:46,840
Speaker 4: was fifty and I'm like, I want to do this

651
00:36:46,960 --> 00:36:49,320
Speaker 4: and fifty I want to do this again.

652
00:36:49,680 --> 00:36:51,040
Speaker 2: Have I got another business in me?

653
00:36:51,160 --> 00:36:54,520
Speaker 4: And it's like, yep, I got one more so and

654
00:36:54,560 --> 00:36:58,520
Speaker 4: this one is the culmination crago of the last thirty years.

655
00:36:58,560 --> 00:37:03,279
Speaker 4: This has got elements of every single business both Russ

656
00:37:03,320 --> 00:37:05,880
Speaker 4: and I have touched in the last thirty years, all

657
00:37:05,920 --> 00:37:09,520
Speaker 4: of our learnings, all of our I think, just everything

658
00:37:09,600 --> 00:37:12,000
Speaker 4: is in this business and that's why it's working too.

659
00:37:12,880 --> 00:37:15,120
Speaker 3: I think that's I think that's the thing I've learned

660
00:37:15,120 --> 00:37:19,240
Speaker 3: the most. When you think about, as you said, taking

661
00:37:19,320 --> 00:37:23,680
Speaker 3: something from a concept to a reality, it literally takes

662
00:37:24,000 --> 00:37:27,480
Speaker 3: not just not just courage, but it takes thirty years

663
00:37:27,480 --> 00:37:31,720
Speaker 3: of intellectual property. So there's parts of our business are

664
00:37:31,880 --> 00:37:34,040
Speaker 3: inspired by what we learned at Harper's.

665
00:37:34,200 --> 00:37:36,640
Speaker 2: Yeah, totally. Like we do.

666
00:37:36,680 --> 00:37:42,160
Speaker 3: We do staff education and franchise the education and we

667
00:37:42,200 --> 00:37:44,759
Speaker 3: teach them things that you used to talk about in

668
00:37:44,840 --> 00:37:50,240
Speaker 3: our staff meetings. Right. So there's stuff we learned from Harper's.

669
00:37:50,440 --> 00:37:54,120
Speaker 3: There's stuff we learned from High Energy. There's stuff in

670
00:37:54,160 --> 00:37:56,799
Speaker 3: there that I learned from my own twenty four hour gym.

671
00:37:57,920 --> 00:38:00,200
Speaker 3: There's stuff in there that I've learned from my essence. See,

672
00:38:00,320 --> 00:38:02,680
Speaker 3: there's stuff in there that Tara learned from her business

673
00:38:02,680 --> 00:38:08,799
Speaker 3: called Rouge. So this business is taking all of our

674
00:38:08,880 --> 00:38:13,640
Speaker 3: learnings from thirty years and basically putting it into this

675
00:38:13,760 --> 00:38:16,680
Speaker 3: brand new model that doesn't exist or existed.

676
00:38:17,280 --> 00:38:20,360
Speaker 1: I think also, people like somebody said to me the

677
00:38:20,400 --> 00:38:26,080
Speaker 1: other day, firstly, I'm not taking on new clients, one

678
00:38:26,120 --> 00:38:29,080
Speaker 1: on one clients. But somebody said if I was going

679
00:38:29,160 --> 00:38:32,080
Speaker 1: to do a session with you, how much would it cost?

680
00:38:32,440 --> 00:38:34,759
Speaker 1: And I told them and they're like, that's a lot

681
00:38:34,760 --> 00:38:36,919
Speaker 1: for an hour. I said, you're not paying for an hour,

682
00:38:36,960 --> 00:38:39,000
Speaker 1: you're paying for forty two years that led up to

683
00:38:39,040 --> 00:38:42,400
Speaker 1: the hour. Okay, you're paying for four decades. You're not

684
00:38:42,440 --> 00:38:46,000
Speaker 1: paying for the hour. We're just I'm disseminating to you

685
00:38:46,040 --> 00:38:49,000
Speaker 1: all the shit that I've learned or my study or

686
00:38:49,000 --> 00:38:51,640
Speaker 1: my research, or my experience or my knowledge. And by

687
00:38:51,640 --> 00:38:54,160
Speaker 1: the way, I'm not twisting anyone's arm to sit down

688
00:38:54,200 --> 00:38:57,200
Speaker 1: with me. But if all you want is a cheap coach,

689
00:38:57,280 --> 00:38:58,320
Speaker 1: there's a lot of them.

690
00:38:58,480 --> 00:39:02,359
Speaker 4: Yeah, you know what I'm it's confidence too great. We

691
00:39:02,440 --> 00:39:07,160
Speaker 4: know because of that thirty years. I just know, we

692
00:39:07,280 --> 00:39:09,759
Speaker 4: know this business backwards. You could ask me anything and

693
00:39:09,800 --> 00:39:15,920
Speaker 4: I can find the solution. I know, I know the

694
00:39:16,000 --> 00:39:19,160
Speaker 4: answer before you've asked the question type thing, because we've

695
00:39:19,280 --> 00:39:24,080
Speaker 4: experienced it, we've done it, and we know what the

696
00:39:24,120 --> 00:39:26,839
Speaker 4: outcome will be based on, you know, the experience that.

697
00:39:26,760 --> 00:39:28,040
Speaker 2: We've had in the past.

698
00:39:28,120 --> 00:39:30,279
Speaker 4: So it's interesting when you watch a lot of new

699
00:39:30,280 --> 00:39:32,000
Speaker 4: people in the industry that will say I've got this

700
00:39:32,080 --> 00:39:34,520
Speaker 4: great idea and you said, think back, and you go, yeah,

701
00:39:34,560 --> 00:39:38,960
Speaker 4: we did that fifteen years ago. But it's it's it's

702
00:39:40,200 --> 00:39:45,880
Speaker 4: having the confidence here to be confident that everything that

703
00:39:45,920 --> 00:39:48,600
Speaker 4: we think, we you know, the decisions we're making other

704
00:39:48,719 --> 00:39:49,560
Speaker 4: right decisions.

705
00:39:50,000 --> 00:39:52,239
Speaker 1: Okay, So I want to ask you a question. Either

706
00:39:52,280 --> 00:39:55,040
Speaker 1: of you can answer it, all right. So you're at

707
00:39:55,040 --> 00:39:57,560
Speaker 1: a point in your evolution where you've got five gyms

708
00:39:57,640 --> 00:40:01,480
Speaker 1: or five pilates studios. You own them all. They're not franchises,

709
00:40:01,480 --> 00:40:05,080
Speaker 1: they're yours. They're all making dough. You're not trillionaires. But

710
00:40:05,120 --> 00:40:07,320
Speaker 1: it's comfortable and it's nice, and you've got a pretty

711
00:40:07,400 --> 00:40:09,880
Speaker 1: good income and you've turned the idea in your head

712
00:40:10,520 --> 00:40:14,120
Speaker 1: into a real world reality of five different centers studios.

713
00:40:15,760 --> 00:40:22,839
Speaker 1: What's the emotional and psychological stuff that you're weighing up

714
00:40:22,960 --> 00:40:25,640
Speaker 1: when you go, do we pull the trigger and turn

715
00:40:25,719 --> 00:40:30,000
Speaker 1: this into a fucking goliath? Ye? Because there's you could

716
00:40:30,000 --> 00:40:32,400
Speaker 1: have lost the five senses. You could have pulled the

717
00:40:32,400 --> 00:40:36,880
Speaker 1: trigger and ended up with fuck all and been cleaning

718
00:40:36,920 --> 00:40:40,680
Speaker 1: the bogs at Fernwood, right, Shout out to fern What

719
00:40:40,719 --> 00:40:43,360
Speaker 1: I'm doing a gig at Fernwood on Wednesday. Love the

720
00:40:43,400 --> 00:40:47,720
Speaker 1: Fernwood ladies. Right. But you know, you pulled the trigger

721
00:40:47,800 --> 00:40:51,240
Speaker 1: and I'm not surprised that it worked. And it's working.

722
00:40:51,320 --> 00:40:55,240
Speaker 1: But because it's not just a financial and a commercial decision,

723
00:40:55,280 --> 00:40:59,600
Speaker 1: it's an emotional, psychological, sociological, and as you said, you're

724
00:40:59,640 --> 00:41:02,560
Speaker 1: both as old as fark. I'm surprised you're still alive.

725
00:41:03,080 --> 00:41:05,400
Speaker 1: I mean, there's a lot that goes into that, right.

726
00:41:06,000 --> 00:41:07,840
Speaker 2: Augh, hugely.

727
00:41:08,080 --> 00:41:10,759
Speaker 4: And you know, our family, our kids were at that

728
00:41:11,200 --> 00:41:15,880
Speaker 4: critical stage of their education and so our life was

729
00:41:15,960 --> 00:41:18,440
Speaker 4: really busy. We had kids doing year eleven and twelve.

730
00:41:18,520 --> 00:41:21,719
Speaker 4: We had one at university. So you've got to take

731
00:41:21,719 --> 00:41:26,479
Speaker 4: into account their life as well, and you know they're

732
00:41:26,880 --> 00:41:30,000
Speaker 4: sitting back and watching how hard we're working. And to

733
00:41:30,040 --> 00:41:32,920
Speaker 4: make that decision was it was a huge was a

734
00:41:33,000 --> 00:41:36,839
Speaker 4: huge decision. Yeah, I'm laughing now because I'm so don't

735
00:41:36,880 --> 00:41:37,800
Speaker 4: want to go through that again.

736
00:41:38,440 --> 00:41:42,320
Speaker 1: I don't blame you so Russ. I'll ask you this, Rusty,

737
00:41:42,360 --> 00:41:47,680
Speaker 1: because I think you're probably newer to oh maybe you

738
00:41:47,719 --> 00:41:49,640
Speaker 1: both did at the same time. But tell me about

739
00:41:49,680 --> 00:41:53,160
Speaker 1: the pros and cons of franchising. Like to me, there

740
00:41:53,200 --> 00:41:57,600
Speaker 1: seems like a fair bit of upside potentially, But it's

741
00:41:57,680 --> 00:42:01,360
Speaker 1: not all fucking you know, disban bloody.

742
00:42:02,120 --> 00:42:05,360
Speaker 3: Yeah, no, you're right, it's not all roses and rainbows,

743
00:42:05,520 --> 00:42:09,400
Speaker 3: no doubt. Oh that's a that's a long answer, but

744
00:42:09,400 --> 00:42:11,719
Speaker 3: I'll give you the brief. The brief is if you

745
00:42:11,800 --> 00:42:14,000
Speaker 3: get it right, if you get it right and you

746
00:42:14,080 --> 00:42:16,719
Speaker 3: do your legals right, and you understand the model right,

747
00:42:16,760 --> 00:42:19,440
Speaker 3: and you're prepared to do the work to create an

748
00:42:19,680 --> 00:42:23,680
Speaker 3: entire structure for someone to follow, and that's a massive undertaking.

749
00:42:24,320 --> 00:42:28,040
Speaker 3: The pro is that you can grow much quicker. That's

750
00:42:28,080 --> 00:42:31,600
Speaker 3: the pro you can you can ask other people to

751
00:42:31,719 --> 00:42:37,360
Speaker 3: buy into your vision and establish studios on the ground

752
00:42:37,560 --> 00:42:40,439
Speaker 3: much faster than what you can because they're actually doing

753
00:42:40,480 --> 00:42:45,200
Speaker 3: it themselves. They're paying for that set up themselves, and

754
00:42:45,280 --> 00:42:47,960
Speaker 3: what I'm supplying them with or what we're supplying them

755
00:42:48,000 --> 00:42:51,080
Speaker 3: with is the knowledge to know how the process of

756
00:42:51,120 --> 00:42:54,480
Speaker 3: the procedures and the model to allow them to do that.

757
00:42:54,640 --> 00:42:58,239
Speaker 3: So that's the pro is that you can grow much

758
00:42:58,320 --> 00:43:02,280
Speaker 3: quicker and people will put the studios on the ground

759
00:43:02,480 --> 00:43:07,560
Speaker 3: throughout Australia for you. The con is that if you

760
00:43:07,640 --> 00:43:11,520
Speaker 3: don't have everything right, the processes, the procedures, the model,

761
00:43:11,600 --> 00:43:15,160
Speaker 3: the infrastructure, the admin and the legals. If you don't

762
00:43:15,200 --> 00:43:18,759
Speaker 3: have that right, you can destroy your brand in a

763
00:43:18,840 --> 00:43:22,680
Speaker 3: very short space of time and you can lose a

764
00:43:22,719 --> 00:43:27,160
Speaker 3: great deal of money yourself and on behalf of the

765
00:43:27,200 --> 00:43:28,480
Speaker 3: other franchisees.

766
00:43:28,760 --> 00:43:30,000
Speaker 2: It has to work for everyone.

767
00:43:30,239 --> 00:43:34,080
Speaker 3: So you've got to be absolutely right. You've got to

768
00:43:34,120 --> 00:43:37,840
Speaker 3: know exactly what you're doing or be able to find

769
00:43:37,840 --> 00:43:40,360
Speaker 3: out what is going on, because if you get it wrong,

770
00:43:40,800 --> 00:43:42,279
Speaker 3: a lot of people are going to lose a lot

771
00:43:42,320 --> 00:43:46,400
Speaker 3: of money and that's not a nice feeling. So you

772
00:43:46,440 --> 00:43:49,960
Speaker 3: know you're taking on a massive amount of responsibility. But

773
00:43:50,840 --> 00:43:55,359
Speaker 3: as Tara said, we had complete belief in what we

774
00:43:55,440 --> 00:43:58,719
Speaker 3: had and the ability to pull it off because I

775
00:43:58,800 --> 00:44:03,040
Speaker 3: didn't prior to one, I did not know the front

776
00:44:03,080 --> 00:44:06,520
Speaker 3: side from the backside of a franchise franchise model. I

777
00:44:06,520 --> 00:44:10,560
Speaker 3: didn't know how it worked really, But it's just learning.

778
00:44:10,640 --> 00:44:15,799
Speaker 3: It's just work, reading, learning, questioning, and it's like it's

779
00:44:15,840 --> 00:44:19,800
Speaker 3: like you, you know, undertaking a PhD. You you didn't

780
00:44:19,840 --> 00:44:21,560
Speaker 3: know the first thing about what it was going to take,

781
00:44:21,600 --> 00:44:23,919
Speaker 3: but you just it was one step at a time

782
00:44:23,960 --> 00:44:25,600
Speaker 3: and that's what we did. It was just like, right,

783
00:44:25,640 --> 00:44:27,080
Speaker 3: what do we need to learn today?

784
00:44:27,680 --> 00:44:28,440
Speaker 2: Eating the elephant?

785
00:44:29,560 --> 00:44:33,279
Speaker 1: What's the so, what's the status report? Tara at the

786
00:44:33,320 --> 00:44:36,799
Speaker 1: moment where how many centers? How many are in the pipeline?

787
00:44:37,520 --> 00:44:41,120
Speaker 1: Without without giving away your p and L, what's your

788
00:44:41,239 --> 00:44:44,879
Speaker 1: kind of what's your prediction We're about to.

789
00:44:44,840 --> 00:44:52,680
Speaker 4: Open up our seventeenth studios, So where where that's amazing.

790
00:44:53,080 --> 00:44:55,680
Speaker 1: I just laughed. I didn't I thought it was. I

791
00:44:55,680 --> 00:44:57,840
Speaker 1: thought you're up to like a dozen. I just laughed.

792
00:44:57,840 --> 00:44:58,200
Speaker 3: Everyone.

793
00:44:58,239 --> 00:45:03,479
Speaker 1: That's that's funny, and that's fucking okay, congrats, Well that's amazing. Okay,

794
00:45:03,520 --> 00:45:06,640
Speaker 1: you're about to open your seventeenth. So you're both rich

795
00:45:06,680 --> 00:45:07,880
Speaker 1: as fuck. All right, carry on.

796
00:45:09,000 --> 00:45:13,640
Speaker 4: And Queensland, you know, is our heaviest state is people

797
00:45:13,719 --> 00:45:17,239
Speaker 4: just love it, love it in Queensland. But what I

798
00:45:17,280 --> 00:45:19,880
Speaker 4: was saying before is they they do they've got to

799
00:45:19,920 --> 00:45:22,160
Speaker 4: work for everyone because they work so well for the

800
00:45:22,200 --> 00:45:26,439
Speaker 4: franchise e. They literally are selling themselves. So we open

801
00:45:26,520 --> 00:45:28,840
Speaker 4: a studio and as soon as we open a studio,

802
00:45:28,880 --> 00:45:31,399
Speaker 4: we get three people from that studio who then want

803
00:45:31,400 --> 00:45:35,120
Speaker 4: to open one, you know, an hour away from that studio.

804
00:45:35,280 --> 00:45:39,360
Speaker 4: And basically, now, as soon as we open an area

805
00:45:39,760 --> 00:45:42,879
Speaker 4: that area it then expands and then it expands into

806
00:45:42,920 --> 00:45:47,520
Speaker 4: another area. So and like you were saying before, you

807
00:45:47,560 --> 00:45:51,040
Speaker 4: know with the gym that you know that their gym

808
00:45:51,160 --> 00:45:53,440
Speaker 4: was better than you remember harp as being. It's for

809
00:45:53,480 --> 00:45:56,400
Speaker 4: the first time I've walked into studios and gone, shit,

810
00:45:56,680 --> 00:45:59,840
Speaker 4: this is better than anything I've ever opened.

811
00:46:00,440 --> 00:46:01,200
Speaker 2: They're amazing.

812
00:46:01,719 --> 00:46:05,840
Speaker 4: So, you know, franchisees are opening beautiful, beautiful at Pilaratei Studios,

813
00:46:05,880 --> 00:46:10,040
Speaker 4: and you know they're opening with one hundred plus members

814
00:46:10,080 --> 00:46:12,640
Speaker 4: and you know, some of them are well over two

815
00:46:12,760 --> 00:46:15,640
Speaker 4: hundred members and maintaining and holding those members. We've got,

816
00:46:15,719 --> 00:46:18,960
Speaker 4: you know, studios that are nearly three years old now

817
00:46:19,000 --> 00:46:23,160
Speaker 4: that are still holding really high memberships. And that's really

818
00:46:23,239 --> 00:46:26,840
Speaker 4: pleasing because the last thing you want is for something

819
00:46:26,880 --> 00:46:27,480
Speaker 4: to work.

820
00:46:27,280 --> 00:46:29,640
Speaker 2: For a short period of time. It's got to work

821
00:46:29,840 --> 00:46:30,439
Speaker 2: long term.

822
00:46:30,520 --> 00:46:34,760
Speaker 4: It's got to be able to create income for people

823
00:46:34,880 --> 00:46:37,280
Speaker 4: for you know, a long period of time, and members

824
00:46:37,280 --> 00:46:38,800
Speaker 4: to want to be part of for a long period

825
00:46:38,800 --> 00:46:42,160
Speaker 4: of time. So it's growing fast and that's probably our

826
00:46:42,160 --> 00:46:45,960
Speaker 4: biggest thing at the moment. We're at that next stage.

827
00:46:46,440 --> 00:46:49,600
Speaker 4: We'll be probably between twenty five and thirty studios by

828
00:46:49,640 --> 00:46:51,839
Speaker 4: the end of the year. But to do that, our

829
00:46:51,880 --> 00:46:54,799
Speaker 4: infrastructure had to grow. So we've for the first time

830
00:46:54,880 --> 00:47:01,560
Speaker 4: brought on full time staff to help us in our HQ,

831
00:47:01,719 --> 00:47:04,719
Speaker 4: our head office, you know, in terms of helping our operations,

832
00:47:04,840 --> 00:47:10,320
Speaker 4: our compliance, our education and platform, our marketing, our filming.

833
00:47:10,719 --> 00:47:14,879
Speaker 4: So we've just done we've now moved into a head

834
00:47:14,920 --> 00:47:17,879
Speaker 4: office in South Melbourne which has our filming studio and

835
00:47:18,239 --> 00:47:22,000
Speaker 4: corporate offices down there. And we've got our own studio

836
00:47:22,080 --> 00:47:25,960
Speaker 4: opening in August, so we're doing a flagship studio in

837
00:47:26,000 --> 00:47:28,520
Speaker 4: South Melbourne which will be absolutely beautiful. So I'm in

838
00:47:28,560 --> 00:47:30,839
Speaker 4: the process of training that at the moment. Yeah, so

839
00:47:30,880 --> 00:47:31,520
Speaker 4: that's exciting.

840
00:47:33,440 --> 00:47:36,480
Speaker 1: I'm a little bit offended. I haven't been asked to

841
00:47:36,480 --> 00:47:38,400
Speaker 1: come in and do some filming for any of the

842
00:47:38,680 --> 00:47:41,359
Speaker 1: but I'll just keep an eye on the letterbox. I'll

843
00:47:41,400 --> 00:47:43,600
Speaker 1: just keep it. I'll just keep an eye on the

844
00:47:43,640 --> 00:47:48,320
Speaker 1: mail I mean a public holiday tomorrow, so I'll check Tuesday.

845
00:47:48,360 --> 00:47:51,160
Speaker 1: Maybe I'll just see if there's an invite for Fatty

846
00:47:51,160 --> 00:47:53,680
Speaker 1: Harps to come in and do some power pilates on

847
00:47:53,719 --> 00:47:59,200
Speaker 1: the Reformer. But no offense taken. Do you have like

848
00:47:59,400 --> 00:48:02,160
Speaker 1: just for me? Like all the business stuff is good,

849
00:48:02,239 --> 00:48:04,920
Speaker 1: let's talk about the life stuff. So let's zoom back

850
00:48:05,280 --> 00:48:07,239
Speaker 1: out of the micro of the business and into the

851
00:48:07,280 --> 00:48:11,799
Speaker 1: macro of just your lives as a couple. And you

852
00:48:11,840 --> 00:48:15,760
Speaker 1: know three awesome boys, one of whom is my godson,

853
00:48:16,239 --> 00:48:20,560
Speaker 1: My god son, Mitchie, shout out to you, son. And

854
00:48:22,320 --> 00:48:26,000
Speaker 1: what about the long term do you have an exit strategy.

855
00:48:26,000 --> 00:48:28,640
Speaker 1: I know you don't want to probably give away state secrets,

856
00:48:28,680 --> 00:48:31,080
Speaker 1: but are you going to do this for another year?

857
00:48:31,200 --> 00:48:34,880
Speaker 1: Two years, ten years? And I'm sure there's a bit

858
00:48:34,920 --> 00:48:37,360
Speaker 1: of gray and it's not all black and white, but

859
00:48:37,600 --> 00:48:39,040
Speaker 1: have you got an exit strategy?

860
00:48:40,000 --> 00:48:44,720
Speaker 4: It changes all the time. The main reason Mitchell's actually

861
00:48:44,840 --> 00:48:46,880
Speaker 4: started working with us now, so he's just finished his

862
00:48:46,960 --> 00:48:49,160
Speaker 4: law degree and he's actually come on board and helping

863
00:48:49,200 --> 00:48:53,200
Speaker 4: us with sort of compliance and that whole franchising legal

864
00:48:53,280 --> 00:48:59,000
Speaker 4: side of it, and very heavily involved in franchisees and sales.

865
00:48:59,080 --> 00:49:02,879
Speaker 4: And he came to me one day and he goes, right, Mum,

866
00:49:02,920 --> 00:49:04,640
Speaker 4: you know I need about two more years. I'm going

867
00:49:04,680 --> 00:49:06,520
Speaker 4: to go out and do this, this, this and pass

868
00:49:06,560 --> 00:49:08,040
Speaker 4: the bar and go work out and I'm going to

869
00:49:08,040 --> 00:49:13,239
Speaker 4: become come back and be the CEO. Going okay, that's

870
00:49:13,280 --> 00:49:17,440
Speaker 4: a great plan. So you know, we we we jokingly

871
00:49:18,040 --> 00:49:21,279
Speaker 4: talk about that, but it's sort of it's only a

872
00:49:21,320 --> 00:49:25,080
Speaker 4: half joke because I actually think, you know, having someone

873
00:49:26,000 --> 00:49:29,759
Speaker 4: in the not too distant future that you know, understands

874
00:49:29,760 --> 00:49:34,200
Speaker 4: how to run a business bigger.

875
00:49:33,360 --> 00:49:36,439
Speaker 2: Than what we can, so it'll outgrow us.

876
00:49:36,640 --> 00:49:39,120
Speaker 3: Yeah, I think I think that's I think that's the

877
00:49:39,160 --> 00:49:42,799
Speaker 3: most important part. I think we we we're keeping all

878
00:49:42,840 --> 00:49:47,839
Speaker 3: options on the table at the moment because it's very

879
00:49:47,880 --> 00:49:51,239
Speaker 3: difficult with these with these companies sometime to see too

880
00:49:51,280 --> 00:49:54,000
Speaker 3: far in the future. Although you've got to have one

881
00:49:54,000 --> 00:49:56,040
Speaker 3: eye on the future, you've got to have another. I

882
00:49:56,280 --> 00:49:59,360
Speaker 3: firmly planted on the present, because it's the day to

883
00:49:59,440 --> 00:50:03,400
Speaker 3: day that people need you to be present on. I

884
00:50:03,400 --> 00:50:07,840
Speaker 3: think what's going to happen is the we're working on

885
00:50:09,080 --> 00:50:12,319
Speaker 3: bringing people into our company and our organization that are

886
00:50:12,719 --> 00:50:17,400
Speaker 3: obviously younger than us, but have skills that we don't have,

887
00:50:18,160 --> 00:50:22,360
Speaker 3: and so we're looking we're trying to actively replace ourselves

888
00:50:22,440 --> 00:50:25,520
Speaker 3: and build on our skill set with other people. And

889
00:50:25,560 --> 00:50:29,279
Speaker 3: I think in the years to come, whether or not

890
00:50:29,320 --> 00:50:31,799
Speaker 3: we exit, or whether or not we just step aside

891
00:50:32,400 --> 00:50:35,680
Speaker 3: and still let everything keep functioning just as it does,

892
00:50:35,719 --> 00:50:38,279
Speaker 3: but with different people in the chair, I think that's

893
00:50:38,320 --> 00:50:39,880
Speaker 3: probably what's going to likely happen.

894
00:50:40,120 --> 00:50:44,040
Speaker 4: We're not even at the not even at the tip,

895
00:50:44,160 --> 00:50:51,880
Speaker 4: like there's so much growth still, we're constantly now getting

896
00:50:51,920 --> 00:50:56,640
Speaker 4: inquiries from overseas, and that's you know, we will We'll

897
00:50:56,640 --> 00:51:00,279
Speaker 4: be in New Zealand and Singapore before either the end

898
00:51:00,320 --> 00:51:03,200
Speaker 4: of this year or very early into next year. But

899
00:51:03,280 --> 00:51:05,239
Speaker 4: it's there's steps that we want to take at the

900
00:51:05,320 --> 00:51:07,920
Speaker 4: right time. We don't want to say yes to everything.

901
00:51:08,040 --> 00:51:09,920
Speaker 4: We've got to make sure that we're saying yes to

902
00:51:09,960 --> 00:51:12,120
Speaker 4: the right things at the right time with the right people.

903
00:51:13,760 --> 00:51:16,040
Speaker 2: Yeah. So that's a very.

904
00:51:15,960 --> 00:51:18,759
Speaker 4: Different landscape than it was, you know when we first

905
00:51:18,800 --> 00:51:20,880
Speaker 4: started talking to about you know, I've got this idea.

906
00:51:21,440 --> 00:51:25,040
Speaker 4: So now it's gone to that next that next level,

907
00:51:25,040 --> 00:51:28,080
Speaker 4: and it's really done that probably in the last three

908
00:51:28,080 --> 00:51:30,920
Speaker 4: to four months, and I can see the next twelve

909
00:51:30,920 --> 00:51:34,160
Speaker 4: months will be a you know, a really big growth phase.

910
00:51:34,640 --> 00:51:41,800
Speaker 1: Do you know who's done you know, same industry, different product,

911
00:51:43,239 --> 00:51:44,719
Speaker 1: Dive Williams from Fernwood.

912
00:51:45,160 --> 00:51:45,399
Speaker 2: Yeah.

913
00:51:45,640 --> 00:51:49,920
Speaker 1: So she's done a great job. And I've worked for her,

914
00:51:50,120 --> 00:51:54,400
Speaker 1: Like I said, I'm working for them on Wednesday, and yeah,

915
00:51:54,480 --> 00:51:57,440
Speaker 1: she's really figured out a way. I don't know her well,

916
00:51:58,239 --> 00:52:02,719
Speaker 1: but just the kind of the brief moments that I've

917
00:52:02,719 --> 00:52:05,000
Speaker 1: had with her and the conversations I've had with her

918
00:52:05,040 --> 00:52:08,799
Speaker 1: and the like, I think I wouldn't even be rude

919
00:52:08,920 --> 00:52:11,880
Speaker 1: enough to guess how old she is, but she's older

920
00:52:11,880 --> 00:52:13,799
Speaker 1: than us. She's older than me, and she's old, well

921
00:52:13,840 --> 00:52:16,440
Speaker 1: and truly older than you two, but she's still in

922
00:52:16,480 --> 00:52:19,399
Speaker 1: the business. They still love her. She's the matriarch. She's

923
00:52:19,440 --> 00:52:23,320
Speaker 1: a straight up killer. But I think she's just really

924
00:52:24,280 --> 00:52:27,360
Speaker 1: she's really created a great model that and they have

925
00:52:27,440 --> 00:52:31,240
Speaker 1: a fucking brilliant culture. You know. They're either the best

926
00:52:31,280 --> 00:52:34,480
Speaker 1: actors in the world, all those Fernwood ladies, or they

927
00:52:34,520 --> 00:52:37,360
Speaker 1: actually love the fucking organization. And I've been to a

928
00:52:37,360 --> 00:52:39,920
Speaker 1: bunch of their stuff. They love it. Yeah, they love it.

929
00:52:39,960 --> 00:52:42,440
Speaker 1: And I mean that's it's a tribute to her that

930
00:52:42,520 --> 00:52:47,480
Speaker 1: she's built an organization that's you know, national and commercially viable.

931
00:52:47,680 --> 00:52:51,560
Speaker 1: And but also that she's built again, like we were talking,

932
00:52:51,600 --> 00:52:55,120
Speaker 1: a culture that people really want to be part of,

933
00:52:55,239 --> 00:52:58,400
Speaker 1: you know. So yeah, I think there's and also I

934
00:52:58,440 --> 00:53:01,120
Speaker 1: think you know what I think honestly knowing you two,

935
00:53:02,440 --> 00:53:05,400
Speaker 1: I mean not you know, if somebody I know this

936
00:53:05,440 --> 00:53:07,719
Speaker 1: ain't the case, but if somebody walked up tomorrow and

937
00:53:07,719 --> 00:53:10,560
Speaker 1: went here's twenty million, fuck off and don't work anymore,

938
00:53:10,960 --> 00:53:12,960
Speaker 1: you guys would be great for about three weeks and

939
00:53:13,000 --> 00:53:16,120
Speaker 1: then you'd go nuts. You'd be like, oh, buck, yeah,

940
00:53:16,120 --> 00:53:18,400
Speaker 1: we've got twenty million, we're gonna and then you'd go

941
00:53:18,520 --> 00:53:23,600
Speaker 1: nuts because you'd you would, you'd hate it. Yeah, yeah,

942
00:53:23,719 --> 00:53:26,880
Speaker 1: you think you'd love retirement. Like my mom said to

943
00:53:26,920 --> 00:53:28,759
Speaker 1: me last night, I went and saw Ron and Mary,

944
00:53:28,840 --> 00:53:31,040
Speaker 1: right because I go see Ron on Saturdays and I'd

945
00:53:31,040 --> 00:53:34,239
Speaker 1: take his raggedy old ass to the gym and try

946
00:53:34,280 --> 00:53:38,440
Speaker 1: and fucking get some muscle on his bony frame. And

947
00:53:38,520 --> 00:53:41,359
Speaker 1: my mum said to me last night, you know, what

948
00:53:41,400 --> 00:53:46,520
Speaker 1: are you thinking about retirement? And I'm like what, I'm

949
00:53:46,600 --> 00:53:51,360
Speaker 1: like what. I don't even know. It's not an unreasonable

950
00:53:51,440 --> 00:53:56,759
Speaker 1: question because I'm sixty, but I don't even I don't know.

951
00:53:56,840 --> 00:53:59,279
Speaker 1: I do not even think about it. And it's not

952
00:53:59,280 --> 00:54:02,560
Speaker 1: because I'm a worklcoholic. It's just because work, like all

953
00:54:02,600 --> 00:54:05,240
Speaker 1: the shit that I do, Like right now, this show

954
00:54:05,320 --> 00:54:09,799
Speaker 1: is sponsored, right now, this show is making money. This

955
00:54:09,960 --> 00:54:12,719
Speaker 1: is part of my job. But there's no sense that

956
00:54:12,800 --> 00:54:13,360
Speaker 1: I'm working.

957
00:54:14,239 --> 00:54:16,840
Speaker 2: But that's the difference. That's the difference. It's just what

958
00:54:16,920 --> 00:54:17,319
Speaker 2: you do.

959
00:54:17,880 --> 00:54:19,680
Speaker 4: So whether or not it's called work or not, we

960
00:54:19,760 --> 00:54:22,480
Speaker 4: all saying the same thing. It's you know, we actually

961
00:54:22,480 --> 00:54:24,760
Speaker 4: this is just what we do. It's not work.

962
00:54:24,800 --> 00:54:25,799
Speaker 2: It's just we.

963
00:54:25,760 --> 00:54:27,359
Speaker 4: Get up and this is what we do in our

964
00:54:27,440 --> 00:54:29,120
Speaker 4: day and it just happens to be work.

965
00:54:29,320 --> 00:54:33,640
Speaker 2: You're the same. We're really lucky from that aspect, you know.

966
00:54:33,840 --> 00:54:36,560
Speaker 1: I did, as I said, I did a thing this morning.

967
00:54:36,600 --> 00:54:39,759
Speaker 1: I did a workshop and we were talking about one

968
00:54:39,800 --> 00:54:43,400
Speaker 1: of the things I talk about briefly in gigs is

969
00:54:43,600 --> 00:54:45,839
Speaker 1: work life balance or what people used to call work

970
00:54:45,840 --> 00:54:47,799
Speaker 1: life balance. You to have heard me talk about this,

971
00:54:47,880 --> 00:54:51,319
Speaker 1: but like the idea of work life balances that you

972
00:54:51,440 --> 00:54:53,560
Speaker 1: work this much and you don't work that much, and

973
00:54:53,600 --> 00:54:57,360
Speaker 1: it's almost like this numerical scale and if you balance

974
00:54:57,400 --> 00:55:00,400
Speaker 1: the working hours with not a working hour and you

975
00:55:00,440 --> 00:55:02,880
Speaker 1: get the equation right, then you're ticking the box.

976
00:55:03,280 --> 00:55:03,680
Speaker 2: It's grew.

977
00:55:04,400 --> 00:55:07,840
Speaker 1: But what that doesn't factor in is what if you

978
00:55:07,880 --> 00:55:09,799
Speaker 1: work in twenty hours a week of something that you

979
00:55:09,920 --> 00:55:13,120
Speaker 1: fucking hate and it gives you anxiety and you can't

980
00:55:13,160 --> 00:55:14,680
Speaker 1: sleep and you don't want to get out of bed

981
00:55:14,719 --> 00:55:17,680
Speaker 1: to go and do the thing that you hate. Versus

982
00:55:18,200 --> 00:55:22,680
Speaker 1: on Planet Harps, where nearly everything that I do it's

983
00:55:22,680 --> 00:55:27,880
Speaker 1: somewhere between enjoyment and joy you know, like it's it's

984
00:55:28,440 --> 00:55:30,400
Speaker 1: like the thing that I did this morning, because I

985
00:55:30,400 --> 00:55:33,000
Speaker 1: spoke for pretty much five straight hours. It's tiring, but

986
00:55:33,080 --> 00:55:34,240
Speaker 1: it's fucking awesome.

987
00:55:35,680 --> 00:55:39,000
Speaker 4: Like, yeah, we'll be doing stuff and the boys are

988
00:55:39,000 --> 00:55:40,680
Speaker 4: going I'm stop working, and I go, but I'm actually

989
00:55:41,200 --> 00:55:41,560
Speaker 4: doing this.

990
00:55:41,719 --> 00:55:47,320
Speaker 2: I actually like doing it. I don't find it work.

991
00:55:47,880 --> 00:55:50,440
Speaker 1: It's just right my last one. So, Tara, I feel

992
00:55:50,480 --> 00:55:54,080
Speaker 1: like you're very creative, and I feel like Rusty is

993
00:55:54,120 --> 00:55:59,719
Speaker 1: more the pragmatist, pragmatic process driven. Like you both got

994
00:55:59,760 --> 00:56:02,279
Speaker 1: big engines, you both work really hard. I could be

995
00:56:02,320 --> 00:56:05,759
Speaker 1: wrong on that assessment, so correct me. But how are

996
00:56:05,800 --> 00:56:11,439
Speaker 1: you too different? And how do your strengths individually contribute

997
00:56:11,480 --> 00:56:12,040
Speaker 1: to the whole?

998
00:56:12,680 --> 00:56:13,560
Speaker 2: Yeah, good question.

999
00:56:13,920 --> 00:56:18,719
Speaker 3: Yeah, right, when we we've always known that we have

1000
00:56:19,360 --> 00:56:24,040
Speaker 3: a good ability to work together. Otherwise we wouldn't have

1001
00:56:24,080 --> 00:56:26,759
Speaker 3: done all of these businesses together. You know, we know

1002
00:56:27,160 --> 00:56:31,160
Speaker 3: what our own strengths and weaknesses are. But I must

1003
00:56:31,200 --> 00:56:34,000
Speaker 3: say with this business, right from the outset, we were

1004
00:56:34,680 --> 00:56:37,080
Speaker 3: very careful to make sure that we didn't stand on

1005
00:56:37,160 --> 00:56:40,680
Speaker 3: each other's toes because and I was and I also

1006
00:56:40,760 --> 00:56:43,040
Speaker 3: said to Tara, I go, there has to be a leader,

1007
00:56:43,120 --> 00:56:45,640
Speaker 3: and it's not me, it's you. This is your idea,

1008
00:56:45,719 --> 00:56:49,359
Speaker 3: this is your this is your company. So when push

1009
00:56:49,440 --> 00:56:52,280
Speaker 3: comes to shove, you need to make that final decision.

1010
00:56:52,320 --> 00:56:56,759
Speaker 3: And also I think that it's very important for the

1011
00:56:56,800 --> 00:57:01,319
Speaker 3: brand of the business to be successful that everyone understands

1012
00:57:01,360 --> 00:57:05,960
Speaker 3: clearly that there is one leader and that's Tara. So

1013
00:57:05,960 --> 00:57:10,600
Speaker 3: so we we definitely have our own strengths and responsibilities,

1014
00:57:10,600 --> 00:57:14,279
Speaker 3: but we've defined them probably better than we ever have.

1015
00:57:14,440 --> 00:57:17,560
Speaker 3: And I also think that it's really important that there

1016
00:57:17,640 --> 00:57:22,000
Speaker 3: is one person that you know is defined as that

1017
00:57:22,040 --> 00:57:25,560
Speaker 3: person that it takes full responsibility because at the end

1018
00:57:25,600 --> 00:57:29,280
Speaker 3: of the day, you know, it's her concept and she

1019
00:57:29,360 --> 00:57:31,240
Speaker 3: knows what's in her brain better than anyone else.

1020
00:57:32,360 --> 00:57:35,120
Speaker 1: Now, what, Rusty, Rusty, you just made all the women

1021
00:57:35,200 --> 00:57:39,360
Speaker 1: listening to this show fucking love you. That's the most

1022
00:57:39,360 --> 00:57:42,320
Speaker 1: emotionally evolved you've ever been. I'm so proud of you.

1023
00:57:43,000 --> 00:57:45,520
Speaker 3: Yeah, looka, it's taken a bit longer than what you

1024
00:57:45,560 --> 00:57:47,600
Speaker 3: would have hoped. I reckon, Craigo, because.

1025
00:57:50,960 --> 00:57:51,400
Speaker 1: I reckon.

1026
00:57:52,200 --> 00:57:56,720
Speaker 3: I remember many conversations where you said, mate, I love you.

1027
00:57:56,720 --> 00:57:59,360
Speaker 3: You're good at what you do, but you're an emotional spastic.

1028
00:58:00,720 --> 00:58:03,160
Speaker 1: Yeah we can't say that, but anyway, Yeah, and I

1029
00:58:03,200 --> 00:58:10,040
Speaker 1: remember like Rusty's kind of a model for talking to staff,

1030
00:58:10,120 --> 00:58:12,600
Speaker 1: or his protocol for talking to stuff that were getting

1031
00:58:12,600 --> 00:58:16,400
Speaker 1: shit wrong. It wasn't the warmest you reckon, I'm intimidating

1032
00:58:16,480 --> 00:58:18,640
Speaker 1: fucking hell. I'm like Humphrey Beck and beared to what

1033
00:58:18,720 --> 00:58:22,840
Speaker 1: he was. That was hilarious he was, but he didn't

1034
00:58:22,880 --> 00:58:24,640
Speaker 1: like he was just direct. I mean what he said

1035
00:58:24,720 --> 00:58:28,240
Speaker 1: was true, but he's got all warm and Fuzzyara, what's

1036
00:58:28,280 --> 00:58:29,920
Speaker 1: your what's your take on that question?

1037
00:58:31,120 --> 00:58:33,920
Speaker 4: I was just I was remembering back to when we

1038
00:58:33,920 --> 00:58:37,400
Speaker 4: were starting, and Russ was like, what am I going

1039
00:58:37,480 --> 00:58:40,080
Speaker 4: to do? Because you know, I really was taken off

1040
00:58:40,080 --> 00:58:41,480
Speaker 4: with this, and I said, I've got this idea and

1041
00:58:41,520 --> 00:58:43,880
Speaker 4: I'm going to do this, this, this, this, this, And

1042
00:58:43,960 --> 00:58:46,560
Speaker 4: I actually said to us, it's crazy you going and

1043
00:58:46,600 --> 00:58:49,840
Speaker 4: doing something. Come work with me, you know, work work

1044
00:58:50,320 --> 00:58:56,680
Speaker 4: with me. And I remember literally him going, yes, yes,

1045
00:58:56,760 --> 00:58:59,200
Speaker 4: I should. And he hadn't actually thought of that before.

1046
00:58:59,200 --> 00:59:02,480
Speaker 4: He hadn't actually thought that this was something that could

1047
00:59:02,520 --> 00:59:04,760
Speaker 4: grow that big and we could do together. But we've

1048
00:59:04,760 --> 00:59:09,439
Speaker 4: got our definite roles. And I couldn't do what Russ

1049
00:59:09,480 --> 00:59:12,320
Speaker 4: does in a heartbeat. I just would drive me and

1050
00:59:12,400 --> 00:59:14,360
Speaker 4: drive me nuts, and but he's so good at it

1051
00:59:14,560 --> 00:59:20,480
Speaker 4: and he'll just trust whatever I tangent I want to

1052
00:59:20,520 --> 00:59:23,480
Speaker 4: go off into, or what the next idea is or

1053
00:59:23,640 --> 00:59:26,320
Speaker 4: concept and he'll run with it and trust me, and

1054
00:59:27,040 --> 00:59:31,200
Speaker 4: yeah it works really well. So we're lucky from that respect.

1055
00:59:31,280 --> 00:59:33,120
Speaker 4: A lot of people say, how do you live and

1056
00:59:33,160 --> 00:59:33,760
Speaker 4: work together?

1057
00:59:34,880 --> 00:59:35,080
Speaker 3: Well?

1058
00:59:35,120 --> 00:59:37,080
Speaker 1: And also if you put aside the fact that he's

1059
00:59:37,080 --> 00:59:39,080
Speaker 1: your husband and you just go, well, what does he

1060
00:59:39,160 --> 00:59:40,920
Speaker 1: bring to the table, you go, well, he's been a

1061
00:59:40,960 --> 00:59:45,400
Speaker 1: successful business owner, he's an elite strength and conditioning coach,

1062
00:59:45,440 --> 00:59:48,720
Speaker 1: he's worked at the AIS, he's got a master's degree

1063
00:59:48,720 --> 00:59:53,960
Speaker 1: in exercise exercise physiology. It's like, that's not the worst

1064
00:59:53,960 --> 00:59:57,880
Speaker 1: person to have as my partner in a fitness based business,

1065
00:59:58,200 --> 01:00:01,240
Speaker 1: you know, So all right, give it a plug. How

1066
01:00:01,280 --> 01:00:05,200
Speaker 1: do people how do people learn more about the business

1067
01:00:05,280 --> 01:00:08,600
Speaker 1: rus franchise, whether or not they want to, I don't know,

1068
01:00:08,680 --> 01:00:10,600
Speaker 1: think about having a look at a franchise, or they

1069
01:00:10,640 --> 01:00:12,440
Speaker 1: just want to come and do a class at a center.

1070
01:00:12,920 --> 01:00:15,040
Speaker 3: Yeah, this is the best place to go. Is is

1071
01:00:15,040 --> 01:00:19,600
Speaker 3: our website. So it's at pilarates dot Studio at Polarates

1072
01:00:19,640 --> 01:00:24,920
Speaker 3: spelled at Pilaratees dot studio, not the at symbol. If

1073
01:00:24,920 --> 01:00:27,560
Speaker 3: you go to a website, you can you can find

1074
01:00:27,560 --> 01:00:31,000
Speaker 3: a studio near you to train at. You can find

1075
01:00:31,040 --> 01:00:33,720
Speaker 3: out all the information you need about franchising, you can

1076
01:00:33,760 --> 01:00:37,760
Speaker 3: make direct contact with myself or Tara. So the website's

1077
01:00:37,800 --> 01:00:40,360
Speaker 3: the place to go. Obviously we're on social media as well,

1078
01:00:40,360 --> 01:00:42,480
Speaker 3: but you know the best place to start is the

1079
01:00:42,480 --> 01:00:44,800
Speaker 3: website and then you'll you'll know exactly what you need

1080
01:00:44,840 --> 01:00:45,439
Speaker 3: to do from there.

1081
01:00:46,720 --> 01:00:49,680
Speaker 1: Bibbody, Bobby Boot, are you going out for dinner tonight?

1082
01:00:49,760 --> 01:00:52,120
Speaker 1: You too? It's eight minutes past five on a Sunday.

1083
01:00:52,240 --> 01:00:54,400
Speaker 1: Or you just sit at home and have a bloody

1084
01:00:54,440 --> 01:00:56,400
Speaker 1: toasted cheese sandwich and watch the news.

1085
01:00:56,680 --> 01:00:57,360
Speaker 2: Now I've got one.

1086
01:00:57,480 --> 01:01:00,560
Speaker 4: I've got one child from Melbourne here looking for a

1087
01:01:00,600 --> 01:01:04,280
Speaker 4: free feed, and my gorgeous eighty six year.

1088
01:01:04,160 --> 01:01:07,920
Speaker 2: Old mum is coming over for dinner, so she'll come.

1089
01:01:08,440 --> 01:01:10,880
Speaker 4: Yeah, she'll actually come and jump on the reformer before

1090
01:01:10,920 --> 01:01:11,680
Speaker 4: she actually has dinner.

1091
01:01:11,760 --> 01:01:16,080
Speaker 2: She's a superstar. And then yeah, it'd be a nice night.

1092
01:01:16,560 --> 01:01:17,240
Speaker 2: You have a good night.

1093
01:01:17,840 --> 01:01:20,360
Speaker 1: I appreciate you too. We'll say goodbye, affair, but for

1094
01:01:20,400 --> 01:01:23,160
Speaker 1: the moment, Rusty Tara, thank you.

1095
01:01:22,640 --> 01:01:23,160
Speaker 2: You're welcome.

1096
01:01:23,280 --> 01:01:25,800
Speaker 1: Thank you so here mate, Bye honey,