1 00:00:04,120 --> 00:00:06,960 Speaker 1: Hi, I'm Britney Saunders, and welcome to Big Business, the 2 00:00:07,000 --> 00:00:09,800 Speaker 1: place where business is far from boring. And today I'm 3 00:00:09,800 --> 00:00:12,879 Speaker 1: recording on a wobbical land. Now, I somehow managed to 4 00:00:12,880 --> 00:00:15,720 Speaker 1: build an empire from the garage underneath my house, and 5 00:00:15,760 --> 00:00:18,040 Speaker 1: I'm here to share it all with you, from the wins, 6 00:00:18,360 --> 00:00:22,560 Speaker 1: the mistakes, the challenging times, and the funny moments in between. So, 7 00:00:22,640 --> 00:00:25,239 Speaker 1: whether you're in business already, perhaps you're not in the 8 00:00:25,280 --> 00:00:27,440 Speaker 1: game at all, Maybe you're just looking for some inspo, 9 00:00:27,680 --> 00:00:29,880 Speaker 1: or you simply just want to hear the tea, this 10 00:00:29,960 --> 00:00:32,800 Speaker 1: is the podcast for you. Coming up on today's episode, 11 00:00:32,920 --> 00:00:35,920 Speaker 1: I have had someone named Meghan send me a DM 12 00:00:36,360 --> 00:00:39,839 Speaker 1: and she has asked me to give her motivation to 13 00:00:40,000 --> 00:00:43,199 Speaker 1: start a business that she has been thinking about. So 14 00:00:43,320 --> 00:00:46,280 Speaker 1: not only is this episode going to be for Megan, 15 00:00:46,680 --> 00:00:48,959 Speaker 1: It's just going to be for anyone that is kind 16 00:00:48,960 --> 00:00:52,600 Speaker 1: of pondering on an idea and maybe you're just a 17 00:00:52,640 --> 00:00:55,840 Speaker 1: little bit scared and you don't like you don't have 18 00:00:55,920 --> 00:00:58,360 Speaker 1: it in you to just take that last final step. 19 00:00:58,960 --> 00:01:03,200 Speaker 1: I'm here today to hopefully ignite that spark in not 20 00:01:03,240 --> 00:01:06,280 Speaker 1: only Megan, but anyone who's sitting on that business idea. 21 00:01:06,319 --> 00:01:08,840 Speaker 1: So let's jump straight into it and read the message, 22 00:01:09,240 --> 00:01:12,520 Speaker 1: and it says this, Hey, Britt, can you give me 23 00:01:12,600 --> 00:01:15,839 Speaker 1: a kick in the butt. I need to actually pursue 24 00:01:15,840 --> 00:01:20,319 Speaker 1: my passion and launch my own business. I'm terrified. It's 25 00:01:20,400 --> 00:01:23,959 Speaker 1: nothing life changing, but it's a coffee van so I 26 00:01:24,000 --> 00:01:27,280 Speaker 1: can be part of the community again. I miss Hospo. 27 00:01:27,720 --> 00:01:31,720 Speaker 1: I'm miss making coffee and giggling and having fun with customers. 28 00:01:32,080 --> 00:01:34,680 Speaker 1: I want to bring joy to those around me, get 29 00:01:34,720 --> 00:01:37,480 Speaker 1: to know people and ask how their daughter's wedding went 30 00:01:37,560 --> 00:01:41,200 Speaker 1: over the weekend, if they got that promotion, If Carol 31 00:01:41,240 --> 00:01:45,120 Speaker 1: from Accounts is still being a mole, what do you 32 00:01:45,120 --> 00:01:50,120 Speaker 1: got against Carol? But I'm scared of the unknown. Megan 33 00:01:50,280 --> 00:01:53,600 Speaker 1: messaged this to me just quite literally last week, and 34 00:01:53,640 --> 00:01:56,240 Speaker 1: I said, leave it with me, Meghan, I'll make an 35 00:01:56,280 --> 00:01:59,720 Speaker 1: episode for you. So I guess I'm going to take 36 00:01:59,800 --> 00:02:04,120 Speaker 1: not only Megan, but everyone through how I would go 37 00:02:04,280 --> 00:02:08,079 Speaker 1: about starting a business. And I guess, Megan, for you, 38 00:02:08,639 --> 00:02:11,600 Speaker 1: I'm going to throw in a bit of inspiration as well. 39 00:02:11,639 --> 00:02:13,519 Speaker 1: In particular, I'm going to talk about what I would 40 00:02:13,600 --> 00:02:19,320 Speaker 1: do if I was starting out a coffee van. Now, Megan, 41 00:02:19,520 --> 00:02:23,880 Speaker 1: this is how every business starts. It's with that thought 42 00:02:24,080 --> 00:02:25,880 Speaker 1: in your brain. And I feel like a lot of 43 00:02:25,919 --> 00:02:28,720 Speaker 1: people you know, have these thoughts and feelings all the 44 00:02:28,760 --> 00:02:31,200 Speaker 1: time of I think I want to start this thing, 45 00:02:31,240 --> 00:02:34,000 Speaker 1: but it also comes along with a lump in the throat, 46 00:02:34,240 --> 00:02:38,240 Speaker 1: which is like that fear which is stopping you from 47 00:02:38,240 --> 00:02:42,640 Speaker 1: doing it, which is completely normal thinking back to you know, 48 00:02:43,400 --> 00:02:46,320 Speaker 1: all my business ventures that I had, even before fate, 49 00:02:46,800 --> 00:02:49,200 Speaker 1: I always had like lots of ideas of things I 50 00:02:49,240 --> 00:02:52,640 Speaker 1: wanted to do. And I guess I was glad that 51 00:02:52,840 --> 00:02:55,079 Speaker 1: I had all those thoughts when I was a teenager, 52 00:02:55,080 --> 00:02:56,959 Speaker 1: because then I jumped in and did them straight away 53 00:02:57,000 --> 00:02:59,320 Speaker 1: and didn't really think twice. But I think as we 54 00:02:59,360 --> 00:03:02,120 Speaker 1: get that little bit older and we actually mature and 55 00:03:02,160 --> 00:03:06,400 Speaker 1: our brains develop, we kind of build critical thinking skills. 56 00:03:06,400 --> 00:03:08,800 Speaker 1: I don't know if that's the right term, but you 57 00:03:08,840 --> 00:03:11,880 Speaker 1: know a lot of people will ponder on the idea 58 00:03:12,040 --> 00:03:14,600 Speaker 1: of starting a business and they've got that great idea there, 59 00:03:14,680 --> 00:03:17,040 Speaker 1: and you've even got your why of like why you 60 00:03:17,080 --> 00:03:18,480 Speaker 1: want to do it. You want to get back into 61 00:03:18,480 --> 00:03:21,600 Speaker 1: the community, you miss hospitality, but you've just got that 62 00:03:21,600 --> 00:03:23,880 Speaker 1: little lump in your throat that's holding you back from 63 00:03:23,919 --> 00:03:26,240 Speaker 1: doing it. So I'm hoping I can be the one 64 00:03:26,480 --> 00:03:28,519 Speaker 1: to help with that. But this is what all businesses 65 00:03:28,560 --> 00:03:31,919 Speaker 1: start out, as, you know. I think when you look 66 00:03:31,919 --> 00:03:35,000 Speaker 1: at a lot of businesses now, it's very easy to 67 00:03:35,680 --> 00:03:39,920 Speaker 1: think that you need some massive, grand plan and like 68 00:03:40,000 --> 00:03:44,320 Speaker 1: a big business plan, a big business I didn't even 69 00:03:44,320 --> 00:03:45,960 Speaker 1: mean to say that on purpose, you know, but a 70 00:03:45,960 --> 00:03:49,080 Speaker 1: business plan. A lot of businesses will start out with 71 00:03:49,160 --> 00:03:52,400 Speaker 1: a lot of structure and a whole plan, but also 72 00:03:52,720 --> 00:03:54,880 Speaker 1: a lot of businesses start out with just an idea 73 00:03:55,320 --> 00:03:57,520 Speaker 1: and a passion for what it is, and you just 74 00:03:57,720 --> 00:04:01,040 Speaker 1: dive in and there's nothing wrong with that. You would 75 00:04:01,040 --> 00:04:03,080 Speaker 1: look at fate and everything that I'm doing now and 76 00:04:03,120 --> 00:04:06,880 Speaker 1: think wow, like you must add some big plans and goals. No, 77 00:04:07,640 --> 00:04:11,040 Speaker 1: I did not have a business plan. I just dove 78 00:04:11,080 --> 00:04:13,480 Speaker 1: in head first and figured out the rest as I 79 00:04:13,520 --> 00:04:16,360 Speaker 1: went along. But the fact that you are thinking about 80 00:04:16,360 --> 00:04:19,120 Speaker 1: this and wanting to do this, that is one hundred 81 00:04:19,120 --> 00:04:22,680 Speaker 1: and ten percent your sign that this is something that 82 00:04:22,760 --> 00:04:24,600 Speaker 1: you definitely need to do. And I don't know if 83 00:04:24,640 --> 00:04:27,400 Speaker 1: that sounds like woo woo, but I think anyone that 84 00:04:27,520 --> 00:04:30,479 Speaker 1: has an idea that they can't let go of and 85 00:04:30,520 --> 00:04:33,760 Speaker 1: they keep thinking about and they feel passionate about that 86 00:04:33,880 --> 00:04:36,359 Speaker 1: is one hundred percent you're sign that you need to 87 00:04:36,400 --> 00:04:39,240 Speaker 1: pursue this even if it scares the shit out of you, 88 00:04:39,320 --> 00:04:42,599 Speaker 1: because everyone knows. The saying that I love to say, 89 00:04:44,040 --> 00:04:48,320 Speaker 1: do it scared. Do it scared has become my official 90 00:04:48,839 --> 00:04:53,960 Speaker 1: slogan of life. I've used that saying in a lot 91 00:04:53,960 --> 00:04:56,039 Speaker 1: of my talks that I've done, and I've said it 92 00:04:56,080 --> 00:04:58,880 Speaker 1: here so many times on the pod. I truly believe 93 00:04:58,960 --> 00:05:01,680 Speaker 1: that one of the one things And of course there's 94 00:05:01,680 --> 00:05:03,440 Speaker 1: a lot of things that hold people back from doing 95 00:05:03,480 --> 00:05:07,120 Speaker 1: the things that they want to do finances life situation, 96 00:05:07,560 --> 00:05:09,240 Speaker 1: but I think one of the biggest ones of all 97 00:05:09,400 --> 00:05:11,880 Speaker 1: is fear and that feeling of being too scared to 98 00:05:11,920 --> 00:05:14,359 Speaker 1: do something because what if it fails, or what if 99 00:05:14,600 --> 00:05:16,960 Speaker 1: people say things about me? Or what if it doesn't 100 00:05:16,960 --> 00:05:19,160 Speaker 1: work out and everyone knows that I started this thing 101 00:05:19,160 --> 00:05:21,520 Speaker 1: and it didn't work out, or what if I embarrass myself? 102 00:05:21,839 --> 00:05:23,719 Speaker 1: And one of my favorite things to say is just 103 00:05:23,800 --> 00:05:27,719 Speaker 1: do it scared anyway, because so often we use the 104 00:05:27,839 --> 00:05:30,160 Speaker 1: feeling of being scared as a reason to not do 105 00:05:30,240 --> 00:05:31,800 Speaker 1: something like, oh no, I'm not going to do that, 106 00:05:31,880 --> 00:05:34,279 Speaker 1: I'm too scared. But what I love to say, is 107 00:05:34,360 --> 00:05:37,240 Speaker 1: do it scared? Anyway? You can do the thing with 108 00:05:37,360 --> 00:05:40,720 Speaker 1: the scared feeling. Just because you feel scared doesn't mean 109 00:05:40,720 --> 00:05:42,200 Speaker 1: that you shouldn't do it. And do you want to 110 00:05:42,240 --> 00:05:46,640 Speaker 1: know us something really funny, I trademarked that same do 111 00:05:46,800 --> 00:05:50,640 Speaker 1: It's scared? If you look it up on IP Australia, 112 00:05:50,839 --> 00:05:55,599 Speaker 1: you'll see that I own the trademark Hey for books, 113 00:05:55,640 --> 00:05:57,719 Speaker 1: sports footwear. I don't know why I put it in 114 00:05:57,760 --> 00:06:04,520 Speaker 1: that class public relations, advertising and interactive online entertainment. I 115 00:06:04,560 --> 00:06:06,080 Speaker 1: don't know why I did that. I just thought would 116 00:06:06,120 --> 00:06:08,320 Speaker 1: be iconic, so I applied and I got the trademark. 117 00:06:08,400 --> 00:06:12,039 Speaker 1: So do it scared? So Megan, what are some of 118 00:06:12,080 --> 00:06:15,560 Speaker 1: the reasons why you may be scared or in your words, terrified. 119 00:06:15,760 --> 00:06:18,599 Speaker 1: You could be scared of looking stupid, You could be 120 00:06:18,880 --> 00:06:23,279 Speaker 1: scared of failing publicly, losing money. You could have fears 121 00:06:23,320 --> 00:06:27,120 Speaker 1: around what people will say, and also the unknown. And 122 00:06:27,200 --> 00:06:29,920 Speaker 1: if you are scared of any of those things, please 123 00:06:30,040 --> 00:06:33,120 Speaker 1: know that you're not alone. I can almost guarantee you 124 00:06:33,400 --> 00:06:36,640 Speaker 1: every single business owner out there felt that way when 125 00:06:36,640 --> 00:06:39,280 Speaker 1: they were starting their business, and a lot of us 126 00:06:39,320 --> 00:06:42,599 Speaker 1: probably still feel that way now. But we still keep 127 00:06:43,040 --> 00:06:46,440 Speaker 1: we keep going. But the real risk here isn't launching 128 00:06:46,520 --> 00:06:50,560 Speaker 1: a coffee van business. I think the real risk is 129 00:06:50,760 --> 00:06:54,120 Speaker 1: sitting in five years from now thinking I should have 130 00:06:54,200 --> 00:06:57,040 Speaker 1: done that. The real risk is also watching a lot 131 00:06:57,080 --> 00:07:00,719 Speaker 1: of other people do it and every time thing thinking oh, 132 00:07:00,800 --> 00:07:02,839 Speaker 1: that's that thing that I want to do, like I 133 00:07:02,880 --> 00:07:06,000 Speaker 1: should have been the one to do that. That's another risk. 134 00:07:06,760 --> 00:07:10,360 Speaker 1: And I think another risk is just becoming bitter down 135 00:07:10,440 --> 00:07:14,400 Speaker 1: the track that you ignored your instincts. You've said that 136 00:07:14,480 --> 00:07:18,160 Speaker 1: you miss, you know, hospitality and making coffee. But I 137 00:07:18,240 --> 00:07:22,320 Speaker 1: think above anything, you miss something that lights you up, 138 00:07:22,520 --> 00:07:29,720 Speaker 1: and this is obviously something that lights you up. So 139 00:07:29,760 --> 00:07:32,560 Speaker 1: what would I actually do physically if I were you, 140 00:07:32,720 --> 00:07:36,880 Speaker 1: Megan and I was wanting to start my coffee van business. 141 00:07:37,240 --> 00:07:40,480 Speaker 1: I would start small. Always start small, and build on 142 00:07:40,520 --> 00:07:42,320 Speaker 1: it when it comes to business. And I feel like 143 00:07:42,600 --> 00:07:44,640 Speaker 1: with a coffee van, that's pretty easy to do because 144 00:07:44,680 --> 00:07:47,080 Speaker 1: it's one coffee van and maybe you're going to be 145 00:07:47,120 --> 00:07:50,440 Speaker 1: targeting one area. Don't go too big and think yeah, 146 00:07:50,480 --> 00:07:52,480 Speaker 1: I'm going to go here and there and then drive 147 00:07:52,600 --> 00:07:55,680 Speaker 1: three hours away and go over there. Start small and 148 00:07:55,960 --> 00:07:59,160 Speaker 1: test it. But before you even start it, and I 149 00:07:59,160 --> 00:08:01,040 Speaker 1: don't know if in this episode, I need to actually 150 00:08:01,120 --> 00:08:05,040 Speaker 1: talk you through like the behind the scenes tips. I 151 00:08:05,080 --> 00:08:07,040 Speaker 1: think I did this like a while ago, where I 152 00:08:07,080 --> 00:08:10,240 Speaker 1: talked about, you know, register your company name, go and 153 00:08:10,280 --> 00:08:14,000 Speaker 1: speak to an accountant, get your business bank account set up. 154 00:08:14,040 --> 00:08:16,720 Speaker 1: Of course you're going to do all that kind of stuff, 155 00:08:16,760 --> 00:08:19,040 Speaker 1: but I guess I'm skipping over that and getting to 156 00:08:19,080 --> 00:08:22,840 Speaker 1: the more practical side. So I think one thing that 157 00:08:23,080 --> 00:08:27,480 Speaker 1: I would do before I started spending up money on 158 00:08:27,640 --> 00:08:30,880 Speaker 1: all the things that I need is I do a 159 00:08:30,880 --> 00:08:34,960 Speaker 1: little bit of market research in the community that you're 160 00:08:35,000 --> 00:08:38,240 Speaker 1: wanting to hit with your coffee van. I feel as 161 00:08:38,280 --> 00:08:42,200 Speaker 1: if though Facebook community groups for local areas would be 162 00:08:42,679 --> 00:08:46,319 Speaker 1: an amazing place to do a bit of market research. 163 00:08:46,679 --> 00:08:49,160 Speaker 1: I joined some local groups of the area that you're 164 00:08:49,200 --> 00:08:52,640 Speaker 1: wanting to maybe be in with your coffee van. Also, 165 00:08:52,679 --> 00:08:54,920 Speaker 1: there's the whole other part as well, which you would 166 00:08:54,920 --> 00:08:57,280 Speaker 1: do on the behind the scenes of like talking with 167 00:08:57,320 --> 00:08:59,679 Speaker 1: the counsel and everything like that and getting permits. That's 168 00:08:59,679 --> 00:09:01,920 Speaker 1: something that I've never done, but I could imagine that 169 00:09:02,360 --> 00:09:04,400 Speaker 1: would maybe take a little while because I feel like 170 00:09:04,440 --> 00:09:06,880 Speaker 1: the counselor slow whenever you're wanting to do something. But 171 00:09:06,920 --> 00:09:08,760 Speaker 1: of course you'd have to do that as well, because 172 00:09:08,800 --> 00:09:10,880 Speaker 1: I'm pretty sure you can't just go and park a 173 00:09:10,880 --> 00:09:13,600 Speaker 1: coffee van anywhere and start making money, but you do 174 00:09:13,720 --> 00:09:16,640 Speaker 1: that along with all the other behind the scenes setup 175 00:09:16,679 --> 00:09:19,840 Speaker 1: of the business. But I'd definitely go looking at joining 176 00:09:20,040 --> 00:09:23,800 Speaker 1: local Facebook community groups and chuck a post in there. 177 00:09:24,000 --> 00:09:26,520 Speaker 1: Maybe just grab a post of a coffee van off 178 00:09:26,559 --> 00:09:29,400 Speaker 1: Pinterest or something like that to use it in the post, 179 00:09:29,760 --> 00:09:32,520 Speaker 1: and I'd post in there and be like, hey, if 180 00:09:32,559 --> 00:09:34,680 Speaker 1: I had a coffee van in this area and I 181 00:09:34,800 --> 00:09:38,920 Speaker 1: was to go and park up at xyz location, would 182 00:09:39,080 --> 00:09:42,600 Speaker 1: people like that, do we feel like this area is 183 00:09:42,640 --> 00:09:45,480 Speaker 1: missing a coffee van? And see if you can get 184 00:09:45,520 --> 00:09:50,280 Speaker 1: some community feedback within community groups on Facebook, because as 185 00:09:50,280 --> 00:09:53,040 Speaker 1: we know, and I always say on this podcast, community 186 00:09:53,480 --> 00:09:57,240 Speaker 1: is everything. Another random idea that just popped into my 187 00:09:57,280 --> 00:09:59,080 Speaker 1: head too, that I guess you could look into, but 188 00:09:59,120 --> 00:10:01,000 Speaker 1: I don't know how it would work if the other 189 00:10:01,080 --> 00:10:05,440 Speaker 1: business already did coffee. But I wonder if in your area, 190 00:10:05,920 --> 00:10:09,600 Speaker 1: if there was any businesses that have like an outdoor area, 191 00:10:09,800 --> 00:10:12,679 Speaker 1: Like let's just say, for example, I had a fate 192 00:10:12,800 --> 00:10:16,560 Speaker 1: store that magically had like a big car park and 193 00:10:16,600 --> 00:10:19,480 Speaker 1: then like room for a coffee van. I don't know 194 00:10:19,640 --> 00:10:22,600 Speaker 1: what area you're from, but if there were any businesses 195 00:10:22,679 --> 00:10:25,800 Speaker 1: out there that kind of had that facility in space, 196 00:10:25,840 --> 00:10:28,160 Speaker 1: maybe they're a homeware store, or maybe there are a cafe, 197 00:10:28,240 --> 00:10:29,640 Speaker 1: but then I don't know how that would work if 198 00:10:29,640 --> 00:10:32,240 Speaker 1: they're also doing coffee. But at some stage on this 199 00:10:32,320 --> 00:10:34,880 Speaker 1: journey as well, you could reach out to other businesses 200 00:10:34,920 --> 00:10:37,240 Speaker 1: and say, hey, could I come and set up for 201 00:10:37,280 --> 00:10:39,559 Speaker 1: a certain amount of time. Like that's just another idea 202 00:10:40,240 --> 00:10:42,480 Speaker 1: that came into my head. So I do a little 203 00:10:42,520 --> 00:10:45,520 Speaker 1: bit of research within the community before I even went 204 00:10:45,600 --> 00:10:49,520 Speaker 1: into you know, purchasing a van and all the equipment, 205 00:10:49,559 --> 00:10:51,400 Speaker 1: because I'm sure, as you know, that's going to be 206 00:10:51,480 --> 00:10:54,679 Speaker 1: super deeper expensive. Now, once I did a little bit 207 00:10:54,720 --> 00:10:58,280 Speaker 1: of research within the community and I felt fully confident 208 00:10:58,400 --> 00:11:01,560 Speaker 1: with yep, I'm going to make this thing happen. The 209 00:11:01,760 --> 00:11:05,280 Speaker 1: first thing I would do is I would create a 210 00:11:05,480 --> 00:11:09,480 Speaker 1: TikTok and an Instagram account for my business. And of 211 00:11:09,480 --> 00:11:11,559 Speaker 1: course by this point you could already have your business 212 00:11:11,640 --> 00:11:14,559 Speaker 1: name registered, your bank accounts set up, all that kind 213 00:11:14,600 --> 00:11:17,040 Speaker 1: of stuff. Get a cool little logo made, whether you're 214 00:11:17,040 --> 00:11:20,000 Speaker 1: making it yourself in Cambe or having a graphic designer 215 00:11:20,040 --> 00:11:23,160 Speaker 1: make you one. The first thing I would do before 216 00:11:23,320 --> 00:11:26,520 Speaker 1: I was even ready to set up and start trading 217 00:11:27,040 --> 00:11:31,040 Speaker 1: is I would make an Instagram and a TikTok account. 218 00:11:31,240 --> 00:11:36,040 Speaker 1: And I feel like this stage is where people always going, oh, 219 00:11:36,120 --> 00:11:38,960 Speaker 1: I don't want to have to do social media, and 220 00:11:39,000 --> 00:11:42,520 Speaker 1: I get it, because social media isn't for everyone. And 221 00:11:42,720 --> 00:11:47,040 Speaker 1: it's actually really crazy that social media has become this 222 00:11:47,160 --> 00:11:50,360 Speaker 1: part of business where you know, it's almost like if 223 00:11:50,360 --> 00:11:53,000 Speaker 1: you don't do it, you're going to get left behind, 224 00:11:53,240 --> 00:11:56,720 Speaker 1: or you very well can do business without social media. 225 00:11:57,040 --> 00:11:59,200 Speaker 1: But I feel like those that you know, put that 226 00:11:59,280 --> 00:12:02,720 Speaker 1: effort in create that content, they're always going to be 227 00:12:02,800 --> 00:12:05,480 Speaker 1: ten steps ahead. So what I would do next is 228 00:12:05,520 --> 00:12:08,880 Speaker 1: I would create that TikTok and that Instagram account. And 229 00:12:08,920 --> 00:12:10,920 Speaker 1: what I would do if I was U Megan is 230 00:12:10,960 --> 00:12:16,880 Speaker 1: I would start documenting the entire journey of starting this business. 231 00:12:16,960 --> 00:12:20,360 Speaker 1: So before you've even got a van, got your coffee machine, 232 00:12:21,040 --> 00:12:23,600 Speaker 1: got all your cups and everything that you need, I 233 00:12:23,600 --> 00:12:27,120 Speaker 1: would start documenting every single thing. And I would take 234 00:12:27,600 --> 00:12:30,760 Speaker 1: so much advantage of this. And I kind of wish that, 235 00:12:30,960 --> 00:12:33,800 Speaker 1: like I was starting my business today, so that I 236 00:12:33,840 --> 00:12:37,400 Speaker 1: could do this all from scratch. And I don't want 237 00:12:37,440 --> 00:12:40,319 Speaker 1: to give myself any ideas because I'm already so exhausted 238 00:12:40,400 --> 00:12:43,240 Speaker 1: with everything that I've got going on. But it doesn't 239 00:12:43,320 --> 00:12:45,000 Speaker 1: it doesn't have to be a coffee business. If I 240 00:12:45,080 --> 00:12:48,400 Speaker 1: was starting any business today, I would be documenting the 241 00:12:48,440 --> 00:12:52,600 Speaker 1: shit out of it because people love following along on 242 00:12:52,679 --> 00:12:55,480 Speaker 1: the journey of someone starting their business. I know, for me, 243 00:12:55,679 --> 00:12:58,760 Speaker 1: I love when my TikTok for you page serves me 244 00:12:58,800 --> 00:13:00,440 Speaker 1: a video and it's someone like, hey, hey, I'm going 245 00:13:00,480 --> 00:13:04,199 Speaker 1: to start this business, come with me to like paint 246 00:13:04,400 --> 00:13:07,560 Speaker 1: the room that is going to be our cafe, or like, 247 00:13:07,640 --> 00:13:10,920 Speaker 1: you know, whatever it is. I would start documenting it 248 00:13:11,240 --> 00:13:13,839 Speaker 1: that the videos they don't have to be polished. They 249 00:13:13,840 --> 00:13:17,400 Speaker 1: don't have to be perfect. They can be one minute flogs. 250 00:13:17,440 --> 00:13:19,440 Speaker 1: They can be two minute flogs, they can be three 251 00:13:19,480 --> 00:13:22,640 Speaker 1: minute flogs. It can be you physically doing stuff. Let's 252 00:13:22,640 --> 00:13:24,440 Speaker 1: say you've bought a van, but you're going to do 253 00:13:24,520 --> 00:13:26,800 Speaker 1: it up a little bit, or like make some custom 254 00:13:26,880 --> 00:13:29,880 Speaker 1: branding on it. Whatever it may be. Every single little 255 00:13:29,920 --> 00:13:32,840 Speaker 1: thing that I would be doing to set up my 256 00:13:32,960 --> 00:13:36,840 Speaker 1: coffee van business I would turn into video content, and 257 00:13:36,960 --> 00:13:40,319 Speaker 1: every single video that I would make about this journey 258 00:13:40,679 --> 00:13:44,680 Speaker 1: I would post on Instagram. Reels and on TikTok the 259 00:13:44,760 --> 00:13:48,600 Speaker 1: same video on both platforms. Not only is this going 260 00:13:48,640 --> 00:13:51,640 Speaker 1: to be cool for you to look back on once 261 00:13:51,640 --> 00:13:54,800 Speaker 1: you're fully set up and established, but this is how 262 00:13:54,840 --> 00:13:58,160 Speaker 1: you're going to build your community. And I would go 263 00:13:58,440 --> 00:14:02,400 Speaker 1: real specific with what you say in the videos, and 264 00:14:02,440 --> 00:14:05,760 Speaker 1: I'd even create a hook at the start of every 265 00:14:05,800 --> 00:14:09,160 Speaker 1: single video that you'll use in every single video. So, 266 00:14:09,360 --> 00:14:12,040 Speaker 1: for example, let's say that it was me doing it, 267 00:14:12,120 --> 00:14:15,360 Speaker 1: I would say at the start of every video, my 268 00:14:15,480 --> 00:14:18,320 Speaker 1: name is Brittany and I'm opening a coffee van business 269 00:14:18,480 --> 00:14:22,400 Speaker 1: in Newcastle today i am, and then I would get 270 00:14:22,440 --> 00:14:24,640 Speaker 1: into the video, and then I would use that same 271 00:14:24,760 --> 00:14:28,120 Speaker 1: hook at the start of every single video so that 272 00:14:28,160 --> 00:14:31,000 Speaker 1: it becomes familiar to people when they're watching your videos 273 00:14:31,040 --> 00:14:34,160 Speaker 1: again and again and again. And also I find, especially 274 00:14:34,200 --> 00:14:37,080 Speaker 1: with TikTok, it works in funny ways where if you 275 00:14:37,320 --> 00:14:40,840 Speaker 1: are saying where you're doing what you're doing, it will 276 00:14:40,920 --> 00:14:44,720 Speaker 1: land on people's for you pages that are in that area. 277 00:14:44,800 --> 00:14:47,960 Speaker 1: Like I'm setting this up in Newcastle, it will find 278 00:14:48,040 --> 00:14:50,400 Speaker 1: the people from Newcastle and then they will start to 279 00:14:50,440 --> 00:14:54,360 Speaker 1: become engaged. And the power of community, as we know, 280 00:14:54,520 --> 00:14:56,720 Speaker 1: I feel like it's almost wanky. Now, you know, like 281 00:14:57,160 --> 00:15:01,320 Speaker 1: business owners saying community and community that, and I feel 282 00:15:01,360 --> 00:15:04,400 Speaker 1: like everyone's probably sick of me saying community, But what 283 00:15:04,560 --> 00:15:07,800 Speaker 1: is a business without its community? And social media is 284 00:15:08,080 --> 00:15:11,440 Speaker 1: one of the number one places where you can organically 285 00:15:11,480 --> 00:15:15,240 Speaker 1: grow a community. I would create so many videos if 286 00:15:15,240 --> 00:15:18,160 Speaker 1: I was starting a business, and I wish I did 287 00:15:18,160 --> 00:15:22,400 Speaker 1: this with Fate, But when I started Fate, Instagram and TikTok. 288 00:15:22,680 --> 00:15:27,600 Speaker 1: Oh no Instagram. Instagram existed, but Instagram didn't have videos. 289 00:15:27,680 --> 00:15:32,160 Speaker 1: It was a photo sharing app, and TikTok did not exist. 290 00:15:32,200 --> 00:15:34,520 Speaker 1: When I started Fate, it was just Instagram, but we 291 00:15:34,520 --> 00:15:37,680 Speaker 1: were doing selfies only on there. And then I had YouTube, 292 00:15:37,920 --> 00:15:40,280 Speaker 1: but no one like you know, this was before like 293 00:15:40,320 --> 00:15:43,680 Speaker 1: people were creating content about starting a small business. So 294 00:15:43,840 --> 00:15:47,040 Speaker 1: I only did like tiny little bits on my YouTube channel. 295 00:15:47,080 --> 00:15:49,920 Speaker 1: But I was in like my beauty Guru era, so 296 00:15:49,960 --> 00:15:51,520 Speaker 1: I was like, oh, people probably aren't gonna want to 297 00:15:51,560 --> 00:15:54,360 Speaker 1: see this, you know, because I had a younger audience 298 00:15:54,360 --> 00:15:55,720 Speaker 1: back then, and they probably would have been like, we 299 00:15:55,760 --> 00:15:57,080 Speaker 1: don't want to see this, we want to see your 300 00:15:57,120 --> 00:15:59,640 Speaker 1: kmart halls. But you know, if I was starting a 301 00:15:59,680 --> 00:16:03,240 Speaker 1: business today, I would one hundred and ten percent without 302 00:16:03,280 --> 00:16:06,840 Speaker 1: a doubt, document the shit out of every single little thing. 303 00:16:07,280 --> 00:16:10,480 Speaker 1: And your videos might get fifty views to start out with, 304 00:16:10,880 --> 00:16:13,360 Speaker 1: they might get eighty, they might get a hundred. You 305 00:16:13,440 --> 00:16:16,000 Speaker 1: might get some videos that will get three hundred views. 306 00:16:16,240 --> 00:16:18,720 Speaker 1: But can you imagine if three hundred people came to 307 00:16:18,760 --> 00:16:22,200 Speaker 1: your coffee van on a Saturday. Wouldn't you be so 308 00:16:22,240 --> 00:16:23,720 Speaker 1: stoked with that? Like I don't even know if you 309 00:16:23,720 --> 00:16:27,080 Speaker 1: could serve three hundred people in one day with one 310 00:16:27,120 --> 00:16:31,720 Speaker 1: person working, But it's just the best, the best thing 311 00:16:31,760 --> 00:16:34,960 Speaker 1: that you can do. And I think also not only 312 00:16:35,040 --> 00:16:38,120 Speaker 1: is like making content so fun, and you know, you're 313 00:16:38,120 --> 00:16:41,440 Speaker 1: building a community, which is so important. I think a 314 00:16:41,480 --> 00:16:44,800 Speaker 1: lot of people miss this step and you know, do 315 00:16:44,920 --> 00:16:47,800 Speaker 1: all the back end business stuff first, like getting the 316 00:16:47,840 --> 00:16:50,800 Speaker 1: business set up and ready to go, which of course 317 00:16:50,840 --> 00:16:53,520 Speaker 1: you've got to do all that, but then they go 318 00:16:53,640 --> 00:16:57,840 Speaker 1: to launch and they don't have that community, you know 319 00:16:57,880 --> 00:16:59,560 Speaker 1: what I mean. And I think it's so important to 320 00:16:59,600 --> 00:17:04,119 Speaker 1: try and build even just the tiniest support network and 321 00:17:04,160 --> 00:17:06,760 Speaker 1: community for when you launch, because then when you're ready 322 00:17:06,760 --> 00:17:08,320 Speaker 1: to go out into the world and do your first 323 00:17:08,400 --> 00:17:11,760 Speaker 1: day out in the coffee van, you know, you may 324 00:17:11,840 --> 00:17:14,680 Speaker 1: have people that have been following you on social media 325 00:17:14,720 --> 00:17:16,680 Speaker 1: for the last six months of you setting this up, 326 00:17:16,720 --> 00:17:19,040 Speaker 1: and then they'll come and see and support you. And 327 00:17:19,400 --> 00:17:21,800 Speaker 1: you know, you might think, why would people who saw 328 00:17:21,880 --> 00:17:24,439 Speaker 1: me on TikTok come and support me? Trust me, if 329 00:17:24,480 --> 00:17:27,920 Speaker 1: you've been pouring your heart into creating videos for six 330 00:17:27,960 --> 00:17:30,960 Speaker 1: months of setting up your coffee van, there will one 331 00:17:31,040 --> 00:17:33,119 Speaker 1: hundred and ten percent be people that will come and 332 00:17:33,119 --> 00:17:36,000 Speaker 1: support you. People love to see people win as much 333 00:17:36,000 --> 00:17:38,040 Speaker 1: as we live in a world where everyone also wants 334 00:17:38,040 --> 00:17:40,480 Speaker 1: to see everyone fail. It feels like that a lot 335 00:17:40,480 --> 00:17:43,680 Speaker 1: of the time people will support you. You don't want 336 00:17:43,720 --> 00:17:47,080 Speaker 1: to go through the whole process of setting your business up, 337 00:17:47,119 --> 00:17:49,000 Speaker 1: and this doesn't have to just be a coffee business. 338 00:17:49,000 --> 00:17:51,320 Speaker 1: It can be anything. You don't want to go through 339 00:17:51,320 --> 00:17:53,119 Speaker 1: the whole process of setting it all up, and then 340 00:17:53,160 --> 00:17:55,200 Speaker 1: it's your first day of trade and then like you've 341 00:17:55,200 --> 00:17:58,280 Speaker 1: got no content, you know, no one knows about you, 342 00:17:58,680 --> 00:18:01,560 Speaker 1: and posting to social media is free. I've done so 343 00:18:01,640 --> 00:18:04,119 Speaker 1: many episodes about this, but I can't stress enough the 344 00:18:04,160 --> 00:18:09,199 Speaker 1: importance of doing the content before the business is started. 345 00:18:09,240 --> 00:18:10,880 Speaker 1: And of course you can do it the other way around. 346 00:18:10,960 --> 00:18:13,080 Speaker 1: You can get the business set up and then you 347 00:18:13,119 --> 00:18:16,000 Speaker 1: can start documenting it, but then everything's ready to go, 348 00:18:16,200 --> 00:18:18,360 Speaker 1: So what are you really going to post about other 349 00:18:18,440 --> 00:18:21,960 Speaker 1: than what you're selling? Whereas if you can take your 350 00:18:21,960 --> 00:18:25,320 Speaker 1: time and create that content in the setting up part 351 00:18:25,320 --> 00:18:28,399 Speaker 1: of your business, I can guarantee you you're going to 352 00:18:28,480 --> 00:18:32,960 Speaker 1: feel so much further ahead. I think also it's really 353 00:18:32,960 --> 00:18:37,040 Speaker 1: important with this type of business to have a really 354 00:18:37,080 --> 00:18:41,520 Speaker 1: strong brand identity when it comes to what your coffee 355 00:18:42,200 --> 00:18:45,040 Speaker 1: cut coffee cut and I feel like coffee cuts, coffee van, 356 00:18:45,080 --> 00:18:47,600 Speaker 1: I'm just going to say coffee truck. I feel like 357 00:18:47,640 --> 00:18:51,880 Speaker 1: it's so important to know what your van is going 358 00:18:51,920 --> 00:18:55,680 Speaker 1: to look like because that's fully going to predict who 359 00:18:55,880 --> 00:18:58,320 Speaker 1: your target market is, you know. And there's I feel 360 00:18:58,320 --> 00:19:01,040 Speaker 1: like there's a lot of different kinds of vans that 361 00:19:01,160 --> 00:19:04,040 Speaker 1: I've seen around. So there might be like a wedding 362 00:19:04,320 --> 00:19:08,400 Speaker 1: and like events coffee van that you see pop up 363 00:19:08,440 --> 00:19:11,480 Speaker 1: at like weddings and all that sort of stuff. It 364 00:19:11,560 --> 00:19:14,240 Speaker 1: might be the corporate morning caffeine fix, you know, the 365 00:19:14,240 --> 00:19:16,600 Speaker 1: ones that get around and it's not so much about 366 00:19:16,600 --> 00:19:19,159 Speaker 1: the aesthetics, Like it might be all black and red, 367 00:19:19,400 --> 00:19:21,199 Speaker 1: you know, and it goes around all the way I 368 00:19:21,240 --> 00:19:23,600 Speaker 1: see them go around, Like our industrial area and they 369 00:19:23,600 --> 00:19:25,800 Speaker 1: beat their horn in the morning, Like, are you wanting 370 00:19:25,840 --> 00:19:28,000 Speaker 1: to go with that angle? Is it going to be 371 00:19:28,040 --> 00:19:30,920 Speaker 1: more for like gym people and health people. I've seen 372 00:19:30,960 --> 00:19:33,760 Speaker 1: coffee carts coffee. I'm just going to keepkilling a coffee 373 00:19:33,800 --> 00:19:37,000 Speaker 1: card at this point, honestly, set up outside of gym's. 374 00:19:37,400 --> 00:19:41,320 Speaker 1: I think you need to think about who is your customer. 375 00:19:41,680 --> 00:19:44,000 Speaker 1: And if it were me and I were starting a 376 00:19:44,080 --> 00:19:48,800 Speaker 1: coffee cart business, I would make it for the Instagrammy 377 00:19:48,920 --> 00:19:53,040 Speaker 1: and tiktoki people because that's what's going to be the 378 00:19:53,080 --> 00:19:56,720 Speaker 1: most eye capturing. It's going to look great in content, 379 00:19:57,080 --> 00:20:00,680 Speaker 1: and I think it's going to appeal to the masses. 380 00:20:00,800 --> 00:20:04,439 Speaker 1: And we're just in this era of people loving you know, 381 00:20:04,680 --> 00:20:08,320 Speaker 1: a cute flat lid ice latte or march are with 382 00:20:08,680 --> 00:20:12,199 Speaker 1: strawberry cold foam. But you know, you might have a 383 00:20:12,240 --> 00:20:15,080 Speaker 1: completely different idea. But I think when it comes to 384 00:20:15,240 --> 00:20:18,440 Speaker 1: your actual coffee van and the look of it, think 385 00:20:18,480 --> 00:20:21,760 Speaker 1: about who your customers are and what kind of van 386 00:20:22,200 --> 00:20:24,439 Speaker 1: they are going to love the look of Because I know, 387 00:20:24,560 --> 00:20:28,679 Speaker 1: if I think for myself, for example, if I like 388 00:20:28,720 --> 00:20:31,280 Speaker 1: I'll order a coffee from anywhere, I don't really care. 389 00:20:31,359 --> 00:20:34,800 Speaker 1: You know, if the industrial warehouse one comes around, it's 390 00:20:34,800 --> 00:20:37,280 Speaker 1: all black and red with like big logos over it. 391 00:20:37,320 --> 00:20:39,359 Speaker 1: Of course I'll just get a coffee from there. But 392 00:20:39,480 --> 00:20:44,640 Speaker 1: if I see a cute pastoral orange coffee van. There's 393 00:20:44,680 --> 00:20:48,240 Speaker 1: one in Newcastle and it's called NIX and I XX. 394 00:20:48,280 --> 00:20:51,080 Speaker 1: I'm pretty sure that gets set up every now and 395 00:20:51,119 --> 00:20:55,000 Speaker 1: then in the industrial area where our warehouse and offices are, 396 00:20:55,440 --> 00:20:57,880 Speaker 1: and I know every time that that's there, I want 397 00:20:57,880 --> 00:21:00,639 Speaker 1: to go and get one because it's like pastoral orange 398 00:21:00,880 --> 00:21:03,320 Speaker 1: and it's like super cute, and they've got like all 399 00:21:03,320 --> 00:21:05,959 Speaker 1: really cute branding and cute menus and they do all 400 00:21:05,960 --> 00:21:09,600 Speaker 1: the mutches and everything like that, And I know for myself, 401 00:21:09,800 --> 00:21:12,560 Speaker 1: I would always pick the cute coffee van over like 402 00:21:12,640 --> 00:21:17,600 Speaker 1: the industrial you know, corporate office one. So really think 403 00:21:17,720 --> 00:21:20,560 Speaker 1: about who you want your customer to be. Of course, 404 00:21:20,640 --> 00:21:24,840 Speaker 1: everyone loves coffee, but you can go into different areas 405 00:21:24,840 --> 00:21:27,680 Speaker 1: and niches, I guess, and make sure that when you're 406 00:21:27,680 --> 00:21:30,080 Speaker 1: buying the van, or you're wrapping it or you're doing 407 00:21:30,080 --> 00:21:32,320 Speaker 1: it up or however you're going to go about it, 408 00:21:32,640 --> 00:21:36,000 Speaker 1: make sure the look of your van targets those kind 409 00:21:36,040 --> 00:21:39,280 Speaker 1: of customers that you want. And this all ties back 410 00:21:39,320 --> 00:21:43,440 Speaker 1: into the social media thing, because if you're doing cute 411 00:21:43,480 --> 00:21:46,840 Speaker 1: cups with cute little sleeves and like mutches and all 412 00:21:46,840 --> 00:21:49,439 Speaker 1: that kind of stuff, people are going to be putting 413 00:21:49,440 --> 00:21:54,000 Speaker 1: that on social media and it's free advertising for your business. 414 00:21:54,040 --> 00:21:57,240 Speaker 1: So really have a good hard think about your brand, 415 00:21:57,520 --> 00:22:00,320 Speaker 1: the name of your business, and the look of the 416 00:22:00,440 --> 00:22:02,920 Speaker 1: cart and everything that goes along with it, the look 417 00:22:02,960 --> 00:22:06,280 Speaker 1: of the cups, the packaging, the napkins, the menus. Are 418 00:22:06,320 --> 00:22:08,280 Speaker 1: you wanting to build something that people will want to 419 00:22:08,320 --> 00:22:10,800 Speaker 1: take a photo of and put on social media? Because 420 00:22:10,800 --> 00:22:13,159 Speaker 1: I can guarantee you if I see that cute pastel 421 00:22:13,240 --> 00:22:15,600 Speaker 1: orange van with the cute menus, I'm always going to 422 00:22:15,680 --> 00:22:18,520 Speaker 1: chuck it up on my story. Whereas if the corporate 423 00:22:18,680 --> 00:22:21,440 Speaker 1: coffee van is coming around just to serve all the 424 00:22:21,480 --> 00:22:25,199 Speaker 1: office workers and everything and the warehouse blokes, I'm probably 425 00:22:25,280 --> 00:22:26,760 Speaker 1: not going to be taking a photo of that to 426 00:22:26,840 --> 00:22:29,120 Speaker 1: chuck on my socials. And I know I keep saying 427 00:22:29,119 --> 00:22:31,920 Speaker 1: the word dystopian lately. I know it's a dystopian world 428 00:22:31,960 --> 00:22:33,560 Speaker 1: that we live in where we have to think about 429 00:22:33,600 --> 00:22:36,919 Speaker 1: these things, But trust me, branding is everything. Look at 430 00:22:36,960 --> 00:22:40,959 Speaker 1: how obsessed everyone is with packaging, not with coffee, but 431 00:22:41,080 --> 00:22:44,640 Speaker 1: like makeup, skincare. It's all about the look, right, We're 432 00:22:44,680 --> 00:22:47,600 Speaker 1: obsessed with packaging. You can do that same sort of 433 00:22:48,320 --> 00:22:52,320 Speaker 1: brain game with your coffee van business and create something 434 00:22:52,440 --> 00:22:55,960 Speaker 1: visually so appealing that people will want to come because 435 00:22:56,000 --> 00:22:58,239 Speaker 1: it looks awesome on social media because they saw their 436 00:22:58,240 --> 00:23:00,360 Speaker 1: friend put it up on their story, so really good 437 00:23:00,359 --> 00:23:08,240 Speaker 1: hard think about that before jumping in as well, and 438 00:23:08,520 --> 00:23:11,919 Speaker 1: you know, getting your coffee van and coffee van, coffee car. 439 00:23:12,000 --> 00:23:15,920 Speaker 1: I'm so sorry I would go do some market research 440 00:23:15,960 --> 00:23:18,520 Speaker 1: as well. So right now I've just jumped on TikTok 441 00:23:18,560 --> 00:23:22,080 Speaker 1: and also TikTok is amazing. I bloody love TikTok. I've 442 00:23:22,080 --> 00:23:24,800 Speaker 1: just jumped on TikTok and I've searched coffee cart Australia 443 00:23:24,960 --> 00:23:29,480 Speaker 1: and there are hundreds, if not thousands of videos straight away, 444 00:23:29,760 --> 00:23:34,320 Speaker 1: and I'm seeing all different kinds of coffee carts and vans. 445 00:23:34,680 --> 00:23:39,040 Speaker 1: I'm seeing milky moments. In Perth, they've got a cute 446 00:23:39,040 --> 00:23:43,600 Speaker 1: little white arched one. There's another cute arch one and 447 00:23:43,640 --> 00:23:48,520 Speaker 1: it's pink. What's it called bear coffee? Bear cub Coffee. 448 00:23:48,800 --> 00:23:55,560 Speaker 1: At Comsley Beach Reserve Park, we've got Molly's like there's 449 00:23:55,600 --> 00:23:59,159 Speaker 1: so much inspiration out out there, so many and you 450 00:23:59,200 --> 00:24:03,080 Speaker 1: can see all the different designs and all the different 451 00:24:03,160 --> 00:24:06,120 Speaker 1: looks that people have got. It's actually crazy how many 452 00:24:06,160 --> 00:24:09,080 Speaker 1: videos there are. I've obviously never looked up coffee cart Australia, 453 00:24:09,119 --> 00:24:11,880 Speaker 1: but I would go take a deep dive on TikTok, 454 00:24:12,240 --> 00:24:15,720 Speaker 1: have a look at what kind of content everyone's creating 455 00:24:16,080 --> 00:24:22,240 Speaker 1: for their coffee van business. Naw, I'm just calling it 456 00:24:22,280 --> 00:24:25,640 Speaker 1: coffee cart. Actually wait, let me go back to your 457 00:24:25,760 --> 00:24:31,160 Speaker 1: very original message. Did you say coffee van. You said 458 00:24:31,200 --> 00:24:33,399 Speaker 1: coffee van, and here I am saying coffee cart. You 459 00:24:33,440 --> 00:24:35,960 Speaker 1: get what I'm talking about. I would jump onto TikTok 460 00:24:36,160 --> 00:24:40,080 Speaker 1: and I would dive deep into all the different kinds 461 00:24:40,080 --> 00:24:44,160 Speaker 1: of coffee van businesses in Australia. I'd look at everyone's 462 00:24:44,160 --> 00:24:47,439 Speaker 1: different styles when it comes to what their van looks like. 463 00:24:47,480 --> 00:24:50,399 Speaker 1: I'd look at their business names. We're basically spying on 464 00:24:50,440 --> 00:24:53,280 Speaker 1: competitors here, but we're not spying on competitors. There's nothing 465 00:24:53,320 --> 00:24:57,439 Speaker 1: wrong with going out there and getting inspired by what 466 00:24:57,600 --> 00:24:59,879 Speaker 1: everyone else is doing. And I'd also take a lot 467 00:24:59,920 --> 00:25:05,200 Speaker 1: of inspiration from the kinds of videos that these other 468 00:25:05,280 --> 00:25:09,320 Speaker 1: business owners are doing, because that's going to give you 469 00:25:09,359 --> 00:25:12,680 Speaker 1: so much inspiration for when you're wanting to start your 470 00:25:12,800 --> 00:25:16,240 Speaker 1: content and go take a look at all of these 471 00:25:16,359 --> 00:25:19,760 Speaker 1: other businesses. Watch their videos, have a look which videos 472 00:25:19,880 --> 00:25:22,840 Speaker 1: have the most views? Are there any trends or patterns 473 00:25:22,880 --> 00:25:25,639 Speaker 1: that you're noticing where you're going on to every single 474 00:25:25,640 --> 00:25:29,199 Speaker 1: one of these coffee van TikTok pages and there's a 475 00:25:29,240 --> 00:25:31,879 Speaker 1: certain style of video that always seems to get the 476 00:25:31,920 --> 00:25:34,080 Speaker 1: most amount of views. Have a look at that, think 477 00:25:34,200 --> 00:25:37,240 Speaker 1: why is that getting so many views? You'll notice patterns 478 00:25:37,240 --> 00:25:40,360 Speaker 1: straight away and think, Okay, those maybe are the kinds 479 00:25:40,480 --> 00:25:43,400 Speaker 1: of videos that I need to be making. And also 480 00:25:43,600 --> 00:25:46,159 Speaker 1: just take a look at their business model. What have 481 00:25:46,200 --> 00:25:48,760 Speaker 1: they got on offer? What are they posting most about 482 00:25:48,840 --> 00:25:51,800 Speaker 1: in their content? Are they doing toasties? Are they doing wraps? 483 00:25:51,840 --> 00:25:54,639 Speaker 1: They doing sandwiches? Are they doing musically? Are they doing? 484 00:25:55,359 --> 00:25:58,280 Speaker 1: What's everyone doing and what's working? You can get so 485 00:25:58,359 --> 00:26:01,600 Speaker 1: many ideas and inspiration from going out and looking at 486 00:26:01,640 --> 00:26:04,000 Speaker 1: other businesses. And I know that might feel weird because 487 00:26:04,000 --> 00:26:05,680 Speaker 1: you're like, oh, I don't want to copy anyone else, 488 00:26:06,359 --> 00:26:08,000 Speaker 1: which of course you don't want to do that, but 489 00:26:08,040 --> 00:26:12,080 Speaker 1: there is absolutely no harm in going out and seeing 490 00:26:12,119 --> 00:26:15,200 Speaker 1: what everyone else is doing and what's working. I mean, 491 00:26:15,320 --> 00:26:18,040 Speaker 1: I could give you like tips for the next two hours, 492 00:26:18,080 --> 00:26:20,280 Speaker 1: but I feel like the main thing that I wanted 493 00:26:20,320 --> 00:26:23,119 Speaker 1: to talk about was obviously the social media and the 494 00:26:23,160 --> 00:26:27,720 Speaker 1: community building peace. Make the community the core of what 495 00:26:27,760 --> 00:26:30,840 Speaker 1: you do, and you can do that so well through 496 00:26:31,359 --> 00:26:35,680 Speaker 1: TikTok and Instagram. Trust me, Like, I know, we're living 497 00:26:35,680 --> 00:26:37,920 Speaker 1: in a world where like everyone's doing content, but people 498 00:26:37,960 --> 00:26:41,080 Speaker 1: are still sleeping on how amazing it is. Now when 499 00:26:41,080 --> 00:26:44,560 Speaker 1: it comes to launching, I would say, by this point, 500 00:26:44,640 --> 00:26:47,520 Speaker 1: you've been posting on social media for at least six months, 501 00:26:47,760 --> 00:26:49,720 Speaker 1: It's going to take you a long time. As anyone knows, 502 00:26:49,760 --> 00:26:51,440 Speaker 1: it takes a long time to set up a business. 503 00:26:52,040 --> 00:26:54,800 Speaker 1: I wouldn't do a big grand opening. I mean, if 504 00:26:54,840 --> 00:26:59,800 Speaker 1: you have somehow magically managed to build up a huge audience, 505 00:26:59,840 --> 00:27:02,080 Speaker 1: by means, go all out and do a grand opening. 506 00:27:02,359 --> 00:27:03,920 Speaker 1: But if it were me, I just want to do 507 00:27:03,960 --> 00:27:07,520 Speaker 1: a soft opening and see, you know how it's going 508 00:27:07,600 --> 00:27:11,680 Speaker 1: to go. And that could be by just inviting your 509 00:27:11,840 --> 00:27:14,639 Speaker 1: community that you've built on TikTok and Instagram, do a 510 00:27:14,760 --> 00:27:16,760 Speaker 1: video and say this is where I'm gonna be. If 511 00:27:16,760 --> 00:27:19,800 Speaker 1: you've got people who are regularly tuning in. Maybe you 512 00:27:19,840 --> 00:27:22,800 Speaker 1: could do first x amount of people get a free coffee, 513 00:27:23,040 --> 00:27:26,440 Speaker 1: or you could do two dollar coffees for the first hour, 514 00:27:26,680 --> 00:27:30,840 Speaker 1: whatever it may be, and have someone down there with 515 00:27:30,960 --> 00:27:34,240 Speaker 1: you filming that very first day as well, because again 516 00:27:34,280 --> 00:27:36,200 Speaker 1: you can then shuck it up on TikTok and go 517 00:27:36,480 --> 00:27:39,040 Speaker 1: my name's Brittany and I've been spending the last six 518 00:27:39,080 --> 00:27:42,280 Speaker 1: months building my coffee van in Newcastle. Here's a look 519 00:27:42,320 --> 00:27:46,399 Speaker 1: at how day one went, and keep that documentation going. 520 00:27:46,920 --> 00:27:49,560 Speaker 1: I love seeing when people do something like this, or 521 00:27:49,600 --> 00:27:52,040 Speaker 1: they're doing a pop up or whatever it may be, 522 00:27:52,560 --> 00:27:54,359 Speaker 1: and then at the end of the day they do 523 00:27:54,440 --> 00:27:57,080 Speaker 1: like a wrap up, Here's how the day went, Here's 524 00:27:57,080 --> 00:28:00,280 Speaker 1: how much how many people we served, Here's how we 525 00:28:00,280 --> 00:28:03,200 Speaker 1: did in sales. Come back again tomorrow. Like I love 526 00:28:03,280 --> 00:28:05,000 Speaker 1: following that. I've seen a lot of people do that 527 00:28:05,440 --> 00:28:07,879 Speaker 1: with when they're doing like a little pop up store 528 00:28:08,000 --> 00:28:10,280 Speaker 1: or a market. You could do that same sort of thing, 529 00:28:10,600 --> 00:28:12,720 Speaker 1: but with your coffee van. And if you've already been 530 00:28:12,760 --> 00:28:16,159 Speaker 1: documenting the whole process up until this point, you'll already 531 00:28:16,240 --> 00:28:18,960 Speaker 1: have people invested. And then when you start making those 532 00:28:19,080 --> 00:28:21,520 Speaker 1: videos saying here's how I went on day one, here's 533 00:28:21,560 --> 00:28:23,480 Speaker 1: how I went on day two. You'll get a whole 534 00:28:23,560 --> 00:28:28,600 Speaker 1: new audience. Like it's absolutely endless. Oh, Megan, I could 535 00:28:28,680 --> 00:28:32,680 Speaker 1: keep going forever. It's already been like nearly half an hour. 536 00:28:33,119 --> 00:28:36,200 Speaker 1: But I hope that my episode has helped you and 537 00:28:36,320 --> 00:28:39,880 Speaker 1: motivated you. There's, of course, so much other stuff that 538 00:28:39,960 --> 00:28:42,440 Speaker 1: goes into starting a business, like all the I guess 539 00:28:42,520 --> 00:28:45,239 Speaker 1: boring and not so fun stuff like figuring it all 540 00:28:45,280 --> 00:28:47,640 Speaker 1: out on the back end and setting everything up properly 541 00:28:47,720 --> 00:28:51,080 Speaker 1: before you start trading, and getting all those counsel approvals 542 00:28:51,120 --> 00:28:53,080 Speaker 1: and permits, which I've never done, and I'm kind of 543 00:28:53,080 --> 00:28:55,040 Speaker 1: glad that I never have, because I could imagine it's 544 00:28:55,040 --> 00:28:58,480 Speaker 1: not easy to just get permission to set up a 545 00:28:58,480 --> 00:29:02,080 Speaker 1: coffee van anywhere on this But Meghan, I hope this 546 00:29:02,120 --> 00:29:06,520 Speaker 1: episode has helped you. And I just want to say, like, 547 00:29:06,560 --> 00:29:09,400 Speaker 1: I don't think you're scared of failing. We all think 548 00:29:09,480 --> 00:29:11,880 Speaker 1: that we are, but I think a lot of people 549 00:29:11,920 --> 00:29:14,920 Speaker 1: they're scared of being seen trying, and we really just 550 00:29:14,960 --> 00:29:17,560 Speaker 1: need to shake those feelings. And I guess this is 551 00:29:17,600 --> 00:29:20,200 Speaker 1: going to be my tip of the week when it 552 00:29:20,240 --> 00:29:23,520 Speaker 1: comes to this episode. I'm just going to tie it 553 00:29:23,560 --> 00:29:26,800 Speaker 1: straight in. But you've got to remember, no one is 554 00:29:26,840 --> 00:29:30,040 Speaker 1: thinking about you as much as you think they are. 555 00:29:30,360 --> 00:29:32,000 Speaker 1: You know, we all have that fear of like, what 556 00:29:32,040 --> 00:29:33,560 Speaker 1: are people going to say? What are the people that 557 00:29:33,600 --> 00:29:36,600 Speaker 1: I know going to think about me? But as for 558 00:29:36,640 --> 00:29:38,920 Speaker 1: the people in your life that know you, they will 559 00:29:38,960 --> 00:29:41,120 Speaker 1: one hundred percent support you. And if you have someone 560 00:29:41,120 --> 00:29:44,120 Speaker 1: in your life that's going to judge you, that sounds 561 00:29:44,200 --> 00:29:47,320 Speaker 1: a little bit more like their problem and maybe they 562 00:29:48,400 --> 00:29:52,960 Speaker 1: shouldn't be in your life. Megan and anyone out there, 563 00:29:53,080 --> 00:29:55,640 Speaker 1: if your dream is to open a coffee van or 564 00:29:55,760 --> 00:29:58,600 Speaker 1: cut or whatever you want to call it, I open 565 00:29:58,640 --> 00:30:02,080 Speaker 1: the coffee van. If it fail, you learned. If it works, 566 00:30:02,480 --> 00:30:06,120 Speaker 1: it changed your life. But if you don't try, you 567 00:30:06,200 --> 00:30:10,600 Speaker 1: will always wonder. So that's my advice. And thank you 568 00:30:10,640 --> 00:30:13,600 Speaker 1: so much for reaching out and thinking of me when 569 00:30:13,600 --> 00:30:16,120 Speaker 1: it comes to trying to help you to start your 570 00:30:16,160 --> 00:30:18,560 Speaker 1: coffee van. And if you do, Megan, if you go 571 00:30:18,640 --> 00:30:21,640 Speaker 1: ahead with this, please send us another message and let 572 00:30:21,720 --> 00:30:24,240 Speaker 1: us know so we can follow along and maybe I 573 00:30:24,280 --> 00:30:26,920 Speaker 1: can do a little follow up and let everyone know 574 00:30:27,200 --> 00:30:30,400 Speaker 1: how you're going. I could give you a million more tips, 575 00:30:30,440 --> 00:30:33,200 Speaker 1: but I hope that I've done enough in this episode. 576 00:30:33,280 --> 00:30:35,880 Speaker 1: And remember to chase after your dreams as if they 577 00:30:35,880 --> 00:30:44,560 Speaker 1: owe you money.