1
00:00:04,160 --> 00:00:09,760
Speaker 1: Let's talk about business names, in particular my business name,

2
00:00:09,880 --> 00:00:14,920
Speaker 1: because every now and then I surprisingly get asked what

3
00:00:14,960 --> 00:00:17,959
Speaker 1: does Fate mean? And why did you call it that?

4
00:00:18,520 --> 00:00:22,560
Speaker 1: And I feel like I've told this story somewhere on

5
00:00:22,600 --> 00:00:25,200
Speaker 1: the pod over the last couple of years, but I

6
00:00:25,239 --> 00:00:28,840
Speaker 1: can't exactly remember. So I thought for this week's bonus,

7
00:00:29,160 --> 00:00:32,080
Speaker 1: I would just do a little what Fate means and

8
00:00:32,200 --> 00:00:35,959
Speaker 1: why I called it that and do I regret it?

9
00:00:36,040 --> 00:00:37,640
Speaker 1: Because I get a lot of people asking me that

10
00:00:37,720 --> 00:00:42,000
Speaker 1: as well, like do you regret calling Fate fate? And

11
00:00:42,040 --> 00:00:45,720
Speaker 1: I kind of do, but let me elaborate why, And

12
00:00:46,000 --> 00:00:49,040
Speaker 1: I swear I've already covered this, but I've been getting

13
00:00:49,080 --> 00:00:54,080
Speaker 1: asked these particular questions around the name Fate recently, so

14
00:00:54,160 --> 00:00:56,920
Speaker 1: I thought i'd do a little refresher and talking through

15
00:00:57,120 --> 00:01:00,560
Speaker 1: my decision back in the day to naming Fate Fate,

16
00:01:00,800 --> 00:01:04,920
Speaker 1: why I did, what it means, and if I regret it,

17
00:01:04,920 --> 00:01:08,000
Speaker 1: which I kind of do sometimes. So let's get into it.

18
00:01:08,720 --> 00:01:12,520
Speaker 1: So Fate is over eight years old now, we'll be

19
00:01:12,560 --> 00:01:16,759
Speaker 1: celebrating our ninth year this year, which is so crazy

20
00:01:16,880 --> 00:01:21,920
Speaker 1: because to me, I'm still eighteen, you know what I mean,

21
00:01:21,959 --> 00:01:25,480
Speaker 1: maybe not eighteen, but I'm still like twenty three ish,

22
00:01:26,120 --> 00:01:29,640
Speaker 1: even though I'm turning thirty three this year. And that's

23
00:01:29,760 --> 00:01:32,560
Speaker 1: just crazy that we're, you know, coming up to nine years,

24
00:01:32,560 --> 00:01:34,480
Speaker 1: which means we're coming up to ten, which means I'm

25
00:01:34,480 --> 00:01:38,600
Speaker 1: going to get long service leave. Surely I'm not. Actually,

26
00:01:38,680 --> 00:01:41,600
Speaker 1: do you even get long service leave when you're the owner?

27
00:01:42,040 --> 00:01:44,640
Speaker 1: I don't know, But I haven't been an employee for

28
00:01:45,160 --> 00:01:49,600
Speaker 1: all of those eight years. Like I think I only

29
00:01:49,640 --> 00:01:52,440
Speaker 1: started being on the payroll. I don't know, I started

30
00:01:52,440 --> 00:01:57,280
Speaker 1: being I started getting a pay slip. Uh, maybe five

31
00:01:57,440 --> 00:02:01,360
Speaker 1: years in I want to say. Anyway, that's completely off topic,

32
00:02:01,480 --> 00:02:05,400
Speaker 1: but yeah, Fate is a turning nine. And I obviously

33
00:02:05,480 --> 00:02:11,120
Speaker 1: named Fate in my mind before that. And mind you,

34
00:02:11,280 --> 00:02:14,800
Speaker 1: I'm in my early twenties, you know, when I was

35
00:02:15,440 --> 00:02:18,640
Speaker 1: working on the idea of this business, and I'd had

36
00:02:18,680 --> 00:02:21,080
Speaker 1: a couple of other businesses before Fate. So a business

37
00:02:21,120 --> 00:02:24,440
Speaker 1: that I had before Fate was in a business partnership

38
00:02:24,520 --> 00:02:27,799
Speaker 1: and it was called NKD. Naked Body, and we made

39
00:02:27,800 --> 00:02:30,680
Speaker 1: coffee scrubs and stuff. I've done a whole episode on

40
00:02:30,760 --> 00:02:34,360
Speaker 1: like all the other businesses that I owned before Fate.

41
00:02:34,720 --> 00:02:37,680
Speaker 1: So I had coffee scrubs then I had another business

42
00:02:37,720 --> 00:02:41,520
Speaker 1: called Beauty and Tans by Britney, very original, where I

43
00:02:41,639 --> 00:02:45,840
Speaker 1: was doing mobile spray cans and spraytns at home and

44
00:02:45,960 --> 00:02:48,480
Speaker 1: also was doing like freelance makeup. Back in the day,

45
00:02:48,520 --> 00:02:50,840
Speaker 1: I was charging forty five dollars for a full face

46
00:02:51,520 --> 00:02:55,120
Speaker 1: and fake lashes and fifteen dollar spray tns. Even if

47
00:02:55,160 --> 00:02:57,359
Speaker 1: you want a double coat, it was still fifteen bucks.

48
00:02:58,400 --> 00:03:00,399
Speaker 1: And I tried a bunch of other little things too,

49
00:03:00,560 --> 00:03:03,960
Speaker 1: so I guess I wasn't a complete stranger to naming

50
00:03:03,960 --> 00:03:06,040
Speaker 1: a business. And I remember when I got to the

51
00:03:06,040 --> 00:03:09,640
Speaker 1: stage of needing to name the business. I think because

52
00:03:09,639 --> 00:03:11,480
Speaker 1: this was back in my YouTube days. I think I

53
00:03:11,520 --> 00:03:14,200
Speaker 1: even remember like making a YouTube video talking about it.

54
00:03:14,560 --> 00:03:17,840
Speaker 1: But this was like in the depth of my influencer

55
00:03:17,880 --> 00:03:22,760
Speaker 1: era and the YouTube era, like the Britney Lee Saunders

56
00:03:22,840 --> 00:03:27,960
Speaker 1: YouTuber era, and when I started Fate it was kind

57
00:03:27,960 --> 00:03:32,400
Speaker 1: of when we saw other influencers starting businesses as well,

58
00:03:32,440 --> 00:03:36,200
Speaker 1: Like I remember. This will be like a memory like

59
00:03:36,520 --> 00:03:39,560
Speaker 1: trigger for some of you if you remember. I remember

60
00:03:39,600 --> 00:03:44,520
Speaker 1: Shanie Grimmond Og Australian influencer and business owner. Now she

61
00:03:44,720 --> 00:03:47,760
Speaker 1: had a watch company with her partner at the time

62
00:03:47,880 --> 00:03:50,840
Speaker 1: called SG watches like Shannie grimmand Watches. I don't know

63
00:03:50,840 --> 00:03:54,000
Speaker 1: if you remember that, but there are a few influencers

64
00:03:54,040 --> 00:03:57,200
Speaker 1: like starting brands, and back then it was very common

65
00:03:57,280 --> 00:04:01,000
Speaker 1: for people to call their business names after themselves, like

66
00:04:01,040 --> 00:04:03,720
Speaker 1: how Shanni had SG Watches and there would be like,

67
00:04:03,800 --> 00:04:06,880
Speaker 1: you know, Madison the label, Like I'm just making that up,

68
00:04:06,920 --> 00:04:09,120
Speaker 1: but it was really common back then for people to

69
00:04:09,680 --> 00:04:13,800
Speaker 1: name their businesses after themselves. And I so vividly remember

70
00:04:13,880 --> 00:04:16,240
Speaker 1: back then, not that I had any idea about business

71
00:04:16,279 --> 00:04:19,440
Speaker 1: really besides the really lame attempts that I'd had prior

72
00:04:19,480 --> 00:04:23,640
Speaker 1: to Fate, but I remember saying, I don't want to

73
00:04:24,440 --> 00:04:28,240
Speaker 1: have my name in the in the business name. Mind you,

74
00:04:28,320 --> 00:04:30,279
Speaker 1: at this point, I don't even know if this thing's

75
00:04:30,320 --> 00:04:32,599
Speaker 1: going to work. Like I'm just starting this business. I

76
00:04:32,600 --> 00:04:35,080
Speaker 1: have no idea what it's going to turn into, like

77
00:04:35,160 --> 00:04:39,039
Speaker 1: I didn't plan ahead. But like back then, I just thought,

78
00:04:39,120 --> 00:04:40,760
Speaker 1: I'm not going to call it Britney Sound as the

79
00:04:40,839 --> 00:04:43,680
Speaker 1: label because I just didn't want my name to be

80
00:04:43,760 --> 00:04:45,479
Speaker 1: in it. And I guess I'm really glad that I

81
00:04:45,520 --> 00:04:47,919
Speaker 1: didn't go down that route because back then it was

82
00:04:48,000 --> 00:04:51,280
Speaker 1: really cool to call your brand after yourself and e

83
00:04:51,320 --> 00:04:54,800
Speaker 1: commerce was like still relatively new, and so I remember

84
00:04:55,760 --> 00:04:58,039
Speaker 1: I was living in Melbourne at the time. This is

85
00:04:58,080 --> 00:05:02,520
Speaker 1: before AJ days, when like fate was an idea. I

86
00:05:02,560 --> 00:05:05,440
Speaker 1: was living in Melbourne because I'd moved down there for

87
00:05:05,560 --> 00:05:07,839
Speaker 1: my boyfriend at the time and he was from there.

88
00:05:08,240 --> 00:05:10,360
Speaker 1: And I remember I was laying on the lounge and

89
00:05:10,400 --> 00:05:12,160
Speaker 1: I had a little note in my phone. And I've

90
00:05:12,160 --> 00:05:14,599
Speaker 1: had about fifty phones since then, but I wish I

91
00:05:14,640 --> 00:05:17,440
Speaker 1: still had the note because I remember I was just

92
00:05:17,800 --> 00:05:20,960
Speaker 1: writing words that I liked the sound of and I

93
00:05:21,160 --> 00:05:24,679
Speaker 1: liked the meaning of, and fate was one of those words.

94
00:05:25,000 --> 00:05:27,440
Speaker 1: And so people always say, like, what does fate mean?

95
00:05:27,760 --> 00:05:30,760
Speaker 1: And I'm like, it's interesting to me that people are

96
00:05:30,800 --> 00:05:33,080
Speaker 1: sat because it's like it's fate. Like you know, when

97
00:05:33,080 --> 00:05:36,080
Speaker 1: you meet someone and you feel like you've known them forever,

98
00:05:36,160 --> 00:05:39,120
Speaker 1: it's fate that you met one another, or when something

99
00:05:39,680 --> 00:05:42,520
Speaker 1: works out, like you've gone through a really difficult time,

100
00:05:42,600 --> 00:05:44,680
Speaker 1: but there's like a silver lining at the end, and

101
00:05:44,680 --> 00:05:47,000
Speaker 1: you're like, it's fate that all that bad stuff happened,

102
00:05:47,360 --> 00:05:50,320
Speaker 1: because here we are now. And I think that's why

103
00:05:50,360 --> 00:05:52,960
Speaker 1: I liked that word, because I guess back then and

104
00:05:53,000 --> 00:05:56,240
Speaker 1: now and I've always just been a believer in things

105
00:05:56,279 --> 00:05:59,040
Speaker 1: working out for you, and I guess in a positive way,

106
00:05:59,160 --> 00:06:02,160
Speaker 1: like things working out for you in your favor and

107
00:06:02,240 --> 00:06:05,400
Speaker 1: things just you know, being fate. Let me actually google it.

108
00:06:06,880 --> 00:06:09,560
Speaker 1: What does fate mean? Like, I feel like there's a

109
00:06:09,560 --> 00:06:14,719
Speaker 1: million definitions. Uh, but from Oxford, it's the development of

110
00:06:14,800 --> 00:06:19,440
Speaker 1: events outside a person's control, regarded as predetermined by a

111
00:06:19,560 --> 00:06:23,919
Speaker 1: supernatural power. So it's like the universe working in ways

112
00:06:24,360 --> 00:06:29,320
Speaker 1: for you above your control, be destined to happen, turn out,

113
00:06:29,440 --> 00:06:32,400
Speaker 1: or act in a particular way. He had cheated the

114
00:06:32,440 --> 00:06:36,320
Speaker 1: boss and sealed his own fate, fate to do something

115
00:06:36,360 --> 00:06:42,279
Speaker 1: that's risk. Oh no, that's tempt never mind. But a

116
00:06:42,360 --> 00:06:45,279
Speaker 1: power beyond one's control that it is believed to decide

117
00:06:45,320 --> 00:06:47,800
Speaker 1: what happens. So fate was one of those words that

118
00:06:48,560 --> 00:06:50,560
Speaker 1: I wrote in that note in my phone back when

119
00:06:50,560 --> 00:06:52,200
Speaker 1: I was living in Melbourne, And there was a bunch

120
00:06:52,240 --> 00:06:54,039
Speaker 1: of other ones as well, but I don't remember what

121
00:06:54,120 --> 00:06:56,000
Speaker 1: any of them were, but I remember fate being the

122
00:06:56,000 --> 00:06:58,839
Speaker 1: one that stood out. I loved that it was short.

123
00:06:59,720 --> 00:07:03,240
Speaker 1: It was just like one syllable, fate, easy to remember,

124
00:07:04,400 --> 00:07:10,640
Speaker 1: and I had it spelled fate now back then me

125
00:07:11,160 --> 00:07:14,640
Speaker 1: I'm like twenty four or something, yeah, like twenty four

126
00:07:14,800 --> 00:07:18,840
Speaker 1: at the time, and I'd had other businesses, but I

127
00:07:18,880 --> 00:07:22,480
Speaker 1: didn't know exactly all that much about how trademarking worked.

128
00:07:22,720 --> 00:07:26,560
Speaker 1: But I thought to myself, I am going to change

129
00:07:26,600 --> 00:07:28,800
Speaker 1: up the spelling just to make it stand out that

130
00:07:28,840 --> 00:07:31,480
Speaker 1: little bit more. And also I didn't want to spell

131
00:07:31,520 --> 00:07:34,920
Speaker 1: it like the normal way because I thought maybe someone

132
00:07:34,920 --> 00:07:37,280
Speaker 1: will sue me one day. But like back then, I

133
00:07:37,360 --> 00:07:40,240
Speaker 1: was so amateur that, like I didn't even know how

134
00:07:40,280 --> 00:07:43,200
Speaker 1: to like look up a trademark online like this is

135
00:07:43,240 --> 00:07:48,240
Speaker 1: before fucking TikTok and chat GPT and everything. And had

136
00:07:48,240 --> 00:07:50,240
Speaker 1: I had known, I should have just jumped on like

137
00:07:50,280 --> 00:07:52,600
Speaker 1: to look up the trademarks in Australia and see if

138
00:07:52,600 --> 00:07:56,000
Speaker 1: anyone owned the word fate in the category that I

139
00:07:56,040 --> 00:07:59,040
Speaker 1: was going into. But I just didn't think too and

140
00:07:59,080 --> 00:08:01,080
Speaker 1: I just spelt it different. So then I put that

141
00:08:01,160 --> 00:08:04,880
Speaker 1: why in there, like a silent why, And that's why

142
00:08:04,960 --> 00:08:07,320
Speaker 1: I changed the spelling. It was no other reason other

143
00:08:07,360 --> 00:08:09,640
Speaker 1: than I didn't want to take a business name that

144
00:08:09,680 --> 00:08:12,960
Speaker 1: someone else had and I just literally didn't know how

145
00:08:13,000 --> 00:08:16,080
Speaker 1: to like look that stuff up. So I just changed

146
00:08:16,560 --> 00:08:20,440
Speaker 1: the lettering and that the rest of was fate, and

147
00:08:20,520 --> 00:08:23,400
Speaker 1: so that's the meaning behind the name. It's just a

148
00:08:23,440 --> 00:08:26,000
Speaker 1: word that I guess I resonated with at the time

149
00:08:26,160 --> 00:08:28,960
Speaker 1: and still obviously do now. I'm a believer in fate

150
00:08:29,000 --> 00:08:33,560
Speaker 1: and all things happening for a reason and working in

151
00:08:33,600 --> 00:08:37,600
Speaker 1: your favor, I think, And that's why I called fate fate.

152
00:08:37,640 --> 00:08:39,600
Speaker 1: It doesn't really have any deep meaning. It's just a

153
00:08:39,600 --> 00:08:41,480
Speaker 1: word that I really liked, and I think it just

154
00:08:41,640 --> 00:08:44,280
Speaker 1: is catchy and easy to remember, and that's why I

155
00:08:44,360 --> 00:08:51,640
Speaker 1: changed the spelling now onto do I regret it. The

156
00:08:51,679 --> 00:08:54,480
Speaker 1: only time that I have regretted the name, Like, I

157
00:08:54,559 --> 00:08:56,640
Speaker 1: like the name. I think it's nice, easy to remember.

158
00:08:56,960 --> 00:09:00,240
Speaker 1: But the only time that I have regretted it, I

159
00:09:00,280 --> 00:09:03,160
Speaker 1: guess or gotten frustrated. And I've mentioned this on the

160
00:09:03,160 --> 00:09:07,560
Speaker 1: pod as well, is people thinking that it's fat. But

161
00:09:07,880 --> 00:09:11,160
Speaker 1: I think the only reason that people think it's fat

162
00:09:11,840 --> 00:09:16,600
Speaker 1: is because we have a wide size range. Because I

163
00:09:16,760 --> 00:09:20,760
Speaker 1: just it's always like in a mean and negative way

164
00:09:20,840 --> 00:09:24,120
Speaker 1: that people say, why would you call it fat? And

165
00:09:24,160 --> 00:09:26,320
Speaker 1: you know, I've had people say to my face before,

166
00:09:26,800 --> 00:09:29,680
Speaker 1: like you make clothes for fat people, just like really

167
00:09:29,720 --> 00:09:32,679
Speaker 1: horrible things. But I can't help but think it's a

168
00:09:32,679 --> 00:09:36,800
Speaker 1: correlation between us having you know, a wide size range

169
00:09:37,240 --> 00:09:40,760
Speaker 1: and my business same being fate but spelt differently, that

170
00:09:40,840 --> 00:09:43,120
Speaker 1: they choose to not see the why in the name

171
00:09:43,320 --> 00:09:46,319
Speaker 1: and they just read fat and that like, those are

172
00:09:46,320 --> 00:09:48,000
Speaker 1: the only moments where I go, I wish I'd just

173
00:09:48,000 --> 00:09:50,840
Speaker 1: spelt it the normal way so then I wouldn't have

174
00:09:50,920 --> 00:09:54,000
Speaker 1: people calling it fat the label. I've had people say

175
00:09:54,040 --> 00:09:56,360
Speaker 1: it to my face. I've had people say it to

176
00:09:56,400 --> 00:09:59,960
Speaker 1: my face nastily, and then I've also had people like

177
00:10:00,080 --> 00:10:02,319
Speaker 1: that I've met, Like I remember it was an engagement

178
00:10:02,320 --> 00:10:05,360
Speaker 1: party once years ago when I met Someone's like, oh, yeah,

179
00:10:05,400 --> 00:10:07,880
Speaker 1: you were own that clothing brand, fat the label, and

180
00:10:07,920 --> 00:10:11,160
Speaker 1: I'm like, oh my god. It's always so awkward. I'm like, oh,

181
00:10:11,200 --> 00:10:15,839
Speaker 1: it's fait. And I feel like people always have their

182
00:10:15,880 --> 00:10:18,160
Speaker 1: say on the internet, people being like it's very much

183
00:10:18,200 --> 00:10:21,600
Speaker 1: looks like fat, and I'm like, why are you missing

184
00:10:21,640 --> 00:10:25,320
Speaker 1: the why? Like if you just saw fa y, you

185
00:10:25,360 --> 00:10:27,559
Speaker 1: would see it as fae, like you wouldn't see it

186
00:10:27,600 --> 00:10:30,120
Speaker 1: as fat. But I don't know. I think it's just

187
00:10:30,120 --> 00:10:34,120
Speaker 1: people choose to not read the why, like faye te

188
00:10:35,160 --> 00:10:36,959
Speaker 1: and it is what it is. You know, We've been

189
00:10:37,000 --> 00:10:41,760
Speaker 1: around for you know, nearly nine years now this year,

190
00:10:41,800 --> 00:10:43,880
Speaker 1: and I just think it's probably too late for me

191
00:10:43,920 --> 00:10:47,959
Speaker 1: to change the name. And really, I'm not going to

192
00:10:48,040 --> 00:10:50,560
Speaker 1: go to all that length and effort if it's just

193
00:10:50,600 --> 00:10:52,280
Speaker 1: like a few people think and that it's fat and

194
00:10:52,320 --> 00:10:56,480
Speaker 1: they probably got deeply ridden fat phobia that they don't

195
00:10:56,520 --> 00:10:59,080
Speaker 1: even realize that they have. But I guess in those

196
00:10:59,120 --> 00:11:02,079
Speaker 1: moments though, the times where I think mack, I should

197
00:11:02,080 --> 00:11:04,480
Speaker 1: have just spelled it the right way. But you know,

198
00:11:04,840 --> 00:11:07,360
Speaker 1: young me, I was just trying to protect myself and

199
00:11:07,440 --> 00:11:10,800
Speaker 1: not copy someone else's spelling or whatever. But it is

200
00:11:10,840 --> 00:11:14,240
Speaker 1: what it is. But that's a little recap on Fate

201
00:11:14,520 --> 00:11:17,240
Speaker 1: the name and why I chose it back in the

202
00:11:17,360 --> 00:11:19,920
Speaker 1: day and what it means. It doesn't have like any

203
00:11:20,120 --> 00:11:23,560
Speaker 1: overly deep meaning to it. It was just a word

204
00:11:23,600 --> 00:11:26,200
Speaker 1: that I liked back in the day and I still

205
00:11:26,280 --> 00:11:28,440
Speaker 1: like today. And it's a bit of a funny story

206
00:11:28,679 --> 00:11:31,599
Speaker 1: on why I changed the spelling. And I'll tell you

207
00:11:31,679 --> 00:11:34,199
Speaker 1: what's funny. I've been looking at the word fate spelt

208
00:11:34,280 --> 00:11:37,679
Speaker 1: fayt for all these years. Whenever I see the word

209
00:11:37,760 --> 00:11:41,840
Speaker 1: fate spelt fate, it looks wrong to me because to me,

210
00:11:41,920 --> 00:11:43,440
Speaker 1: I'm like, it's got to have a Y in there.

211
00:11:44,520 --> 00:11:48,560
Speaker 1: But that's my brand name story, and that's all for

212
00:11:48,600 --> 00:11:49,360
Speaker 1: today's Bonus