1 00:00:03,990 --> 00:00:06,900 Sean Aylmer: Welcome to the FEAR & GREED business interview. I'm Sean Aylmer. 2 00:00:07,350 --> 00:00:10,469 Sean Aylmer: When I was in Europe recently, I'm boasting here, I 3 00:00:10,469 --> 00:00:14,309 Sean Aylmer: happened to walk past a Lotus dealership in Paris. Now 4 00:00:14,309 --> 00:00:18,089 Sean Aylmer: parked out the front of the dealership with five bright 5 00:00:18,270 --> 00:00:22,140 Sean Aylmer: yellow Lotus electric vehicles. Everybody was taking photos of them, 6 00:00:22,140 --> 00:00:25,770 Sean Aylmer: including me. Fantastic marketing for Lotus, just having these five 7 00:00:25,800 --> 00:00:28,769 Sean Aylmer: vehicles out the front. It got me thinking about high- 8 00:00:28,770 --> 00:00:32,069 Sean Aylmer: end EVs. We hear a lot about Teslas obviously, and 9 00:00:32,190 --> 00:00:36,630 Sean Aylmer: they're high- end, also Chinese automaker BYD. It's becoming more 10 00:00:36,630 --> 00:00:40,860 Sean Aylmer: prominent. But what about the luxury car makers like Lotus? 11 00:00:41,100 --> 00:00:43,440 Sean Aylmer: Where are they up to in the EV market? Whenever 12 00:00:43,440 --> 00:00:45,540 Sean Aylmer: we have a car related question, there's only one person 13 00:00:45,540 --> 00:00:49,348 Sean Aylmer: we ask. Trent Nikolic is the managing director of drive. com. 14 00:00:49,348 --> 00:00:52,829 Sean Aylmer: au. Trent, welcome back to FEAR & GREED. 15 00:00:53,190 --> 00:00:55,080 Trent Nikolic: Good afternoon, mate. Thank you for having me. 16 00:00:55,440 --> 00:00:59,040 Sean Aylmer: You're on the road, part of your broadcast efforts, is 17 00:00:59,040 --> 00:00:59,459 Sean Aylmer: that right? 18 00:00:59,910 --> 00:01:02,730 Trent Nikolic: Yeah. Well, not quite literally on the road, kind of 19 00:01:02,730 --> 00:01:04,499 Trent Nikolic: off to the side of it at the moment. But 20 00:01:04,500 --> 00:01:07,319 Trent Nikolic: yes, on the road out here, shooting one of our 21 00:01:07,319 --> 00:01:10,619 Trent Nikolic: Drive TV shows. So yeah, we're down near the border, 22 00:01:10,619 --> 00:01:13,140 Trent Nikolic: along the Murray River between New South Wales and Victoria. 23 00:01:13,830 --> 00:01:17,100 Sean Aylmer: Fantastic. Now, luxury car makers, are they all getting into EVs? 24 00:01:18,300 --> 00:01:20,970 Trent Nikolic: Yeah. I could just say yes, and you could ask me 25 00:01:20,970 --> 00:01:24,059 Trent Nikolic: the next question, mate. That's the short answer. But the 26 00:01:24,059 --> 00:01:27,149 Trent Nikolic: long answer is they absolutely are. And in many ways... 27 00:01:27,599 --> 00:01:30,149 Trent Nikolic: And I think this is fascinating, and you'll probably touch 28 00:01:30,150 --> 00:01:32,190 Trent Nikolic: on this and I'm sure you've already thought about this. 29 00:01:32,430 --> 00:01:37,440 Trent Nikolic: In many ways, luxury car manufacturers are really, really well 30 00:01:37,440 --> 00:01:41,039 Trent Nikolic: placed to move into the electric vehicle space, and I'll 31 00:01:41,039 --> 00:01:45,450 Trent Nikolic: tell you why. It's really quite simple. The average car, 32 00:01:45,480 --> 00:01:47,699 Trent Nikolic: let's say, for argument's sake, you're going out to buy 33 00:01:47,699 --> 00:01:50,370 Trent Nikolic: a Toyota Corolla and you've got 25 grand to spend. 34 00:01:50,760 --> 00:01:53,400 Trent Nikolic: If you want that car to be electric, chances are 35 00:01:53,400 --> 00:01:55,650 Trent Nikolic: it's going to be about 50, 000 bucks. So it's going 36 00:01:55,650 --> 00:01:58,349 Trent Nikolic: to be almost double the price. Whereas if you look 37 00:01:58,349 --> 00:02:02,309 Trent Nikolic: at a Porsche Panamera, which starts at 160 odd thousand 38 00:02:02,309 --> 00:02:05,969 Trent Nikolic: and goes up to above 300,000, the reality is that 39 00:02:05,969 --> 00:02:08,550 Trent Nikolic: there's no such thing as a cheap Porsche. So if 40 00:02:08,550 --> 00:02:11,940 Trent Nikolic: you are looking at a Panamera or a Taycan, which 41 00:02:11,940 --> 00:02:16,168 Trent Nikolic: is electric, the actual transition to buy an electric Porsche 42 00:02:16,349 --> 00:02:19,799 Trent Nikolic: is not dramatically more expensive. If it is more expensive 43 00:02:19,799 --> 00:02:21,510 Trent Nikolic: at all, than buying a Porsche anyway. 44 00:02:21,989 --> 00:02:23,490 Sean Aylmer: Yeah. I mean, that makes a lot of sense. 45 00:02:23,489 --> 00:02:23,490 Trent Nikolic: It does. 46 00:02:23,490 --> 00:02:27,270 Sean Aylmer: Actually, it's easier for them. Do they want to get into 47 00:02:27,270 --> 00:02:29,550 Sean Aylmer: the EV market? Now I'm thinking it was you that 48 00:02:29,550 --> 00:02:31,500 Sean Aylmer: told me this, so I might be wrong. I think 49 00:02:31,500 --> 00:02:33,899 Sean Aylmer: it was like Maserati or one of those. The problem 50 00:02:33,929 --> 00:02:35,819 Sean Aylmer: with an EV is it just doesn't sound like a 51 00:02:35,820 --> 00:02:37,078 Sean Aylmer: Maserati, for example. 52 00:02:37,380 --> 00:02:39,690 Trent Nikolic: Yeah. I think the question you're asking has got two 53 00:02:39,690 --> 00:02:42,570 Trent Nikolic: answers. On one hand, when you talk to a manufacturer 54 00:02:42,570 --> 00:02:46,290 Trent Nikolic: like Maserati, like Alfa Romeo, another one that's been very 55 00:02:46,290 --> 00:02:50,460 Trent Nikolic: vocal about it is Lamborghini, Ferrari is the same. The reason that 56 00:02:50,460 --> 00:02:53,788 Trent Nikolic: you get into a Ferrari and think that it's amazing 57 00:02:54,179 --> 00:02:57,540 Trent Nikolic: is the sound, the noise, and the emotional response that 58 00:02:57,540 --> 00:02:59,490 Trent Nikolic: you have to the vehicle because of the sound. So 59 00:02:59,879 --> 00:03:03,239 Trent Nikolic: those manufacturers on one hand understand that the most difficult 60 00:03:03,240 --> 00:03:07,500 Trent Nikolic: thing they're going to do generationally is transition across to 61 00:03:07,500 --> 00:03:10,949 Trent Nikolic: electric vehicles. But on the other hand, the reality of 62 00:03:10,950 --> 00:03:13,499 Trent Nikolic: an electric vehicle... And it's funny, I found myself writing 63 00:03:13,500 --> 00:03:16,799 Trent Nikolic: this reviewing a plug- in hybrid last week that I 64 00:03:16,799 --> 00:03:20,310 Trent Nikolic: did because it's got a 50K range of pure electric. The 65 00:03:20,310 --> 00:03:23,370 Trent Nikolic: reality of electric vehicles is they're very quiet, they're very 66 00:03:23,370 --> 00:03:27,059 Trent Nikolic: insulated, they're very refined. And I think one of the 67 00:03:27,059 --> 00:03:31,589 Trent Nikolic: things that people probably don't even realize is a critical 68 00:03:31,590 --> 00:03:35,429 Trent Nikolic: element of luxury in their own mind is silence and 69 00:03:35,430 --> 00:03:39,240 Trent Nikolic: insulation. If you go into a room in a house 70 00:03:39,240 --> 00:03:42,300 Trent Nikolic: and you close the door and it's insulated, it feels 71 00:03:42,300 --> 00:03:45,450 Trent Nikolic: expensive. If you sit inside the cabin of a car 72 00:03:45,840 --> 00:03:49,230 Trent Nikolic: and you thud the door closed and it's quiet inside 73 00:03:49,230 --> 00:03:51,510 Trent Nikolic: and you can't hear anything that's going on around you, 74 00:03:51,719 --> 00:03:54,810 Trent Nikolic: you think to yourself, " This is an expensive car. This 75 00:03:54,810 --> 00:03:57,570 Trent Nikolic: is a premium place to be." So the reality of 76 00:03:57,570 --> 00:04:00,870 Trent Nikolic: electric cars is there's no driveline noise, there's no gearbox, 77 00:04:00,870 --> 00:04:04,170 Trent Nikolic: there's no traditional engine. They don't run the same way 78 00:04:04,170 --> 00:04:07,740 Trent Nikolic: that regular cars do. Therefore they're very quiet. So if 79 00:04:07,740 --> 00:04:10,709 Trent Nikolic: you were to sit in an electric Rolls- Royce or 80 00:04:10,709 --> 00:04:13,920 Trent Nikolic: an electric Bentley or an electric Maserati, it's going to 81 00:04:13,920 --> 00:04:15,990 Trent Nikolic: be a very, very premium experience. 82 00:04:16,320 --> 00:04:20,190 Sean Aylmer: Okay. So are these sorts of EVs available in Australia 83 00:04:20,190 --> 00:04:21,330 Sean Aylmer: from these car makers? 84 00:04:21,750 --> 00:04:24,118 Trent Nikolic: Some of the luxury car makers have started to make 85 00:04:24,120 --> 00:04:27,960 Trent Nikolic: it viable, mate. So even the likes of Ferrari have 86 00:04:27,960 --> 00:04:32,190 Trent Nikolic: got the SF90 supercar that has a small electric range 87 00:04:32,190 --> 00:04:35,250 Trent Nikolic: because it's a plug- in hybrid, and the Ferrari 296 88 00:04:35,250 --> 00:04:38,339 Trent Nikolic: is like that as well. So even the super luxury 89 00:04:38,339 --> 00:04:40,438 Trent Nikolic: car makers do it. But now we're talking about the 90 00:04:40,440 --> 00:04:45,120 Trent Nikolic: likes of Mercedes- Benz, Audi, BMW, they all have electric 91 00:04:45,120 --> 00:04:48,839 Trent Nikolic: vehicles in Australia. Jaguar. Land Rover will soon because they're 92 00:04:48,839 --> 00:04:50,700 Trent Nikolic: part of it as well, or Range Rover will. They've 93 00:04:50,700 --> 00:04:53,070 Trent Nikolic: got plug- in hybrids as well that have a certain 94 00:04:53,580 --> 00:04:57,059 Trent Nikolic: electric range. So the luxury manufacturers are really starting to 95 00:04:57,059 --> 00:04:59,759 Trent Nikolic: dip their toe in the water. Lotus is one of 96 00:04:59,759 --> 00:05:04,049 Trent Nikolic: the other ones that more aligned with making affordable and 97 00:05:04,049 --> 00:05:07,110 Trent Nikolic: really fast sports cars, but they're going down the electric 98 00:05:07,110 --> 00:05:10,529 Trent Nikolic: route as well. So not all of them have multiple 99 00:05:10,529 --> 00:05:12,960 Trent Nikolic: electric models for sale in Australia, but a lot of 100 00:05:12,960 --> 00:05:16,139 Trent Nikolic: them have either some form of electrification or at least 101 00:05:16,139 --> 00:05:17,940 Trent Nikolic: one electric vehicle available. 102 00:05:18,360 --> 00:05:19,649 Sean Aylmer: What are they like to drive? 103 00:05:20,549 --> 00:05:22,561 Trent Nikolic: Sensational. And this is the other thing- 104 00:05:22,561 --> 00:05:23,339 Sean Aylmer: In a word. 105 00:05:23,459 --> 00:05:26,190 Trent Nikolic: Exactly. Yeah. I'll probably expand on that. One word answers 106 00:05:26,190 --> 00:05:28,890 Trent Nikolic: are pretty boring, aren't they? But look, in a word, 107 00:05:28,890 --> 00:05:31,710 Trent Nikolic: yeah, sensational. And it's funny that you mentioned Lotus in 108 00:05:31,710 --> 00:05:35,370 Trent Nikolic: your intro there because the reality is that a vehicle 109 00:05:35,370 --> 00:05:37,919 Trent Nikolic: like a Lotus, when you get in a Lotus sports 110 00:05:37,920 --> 00:05:39,928 Trent Nikolic: car, whether you're driving it on the road or one 111 00:05:39,928 --> 00:05:43,380 Trent Nikolic: of their track days, what you're looking for is response, 112 00:05:43,650 --> 00:05:46,830 Trent Nikolic: pace, a car that's quick around a racetrack and that 113 00:05:46,830 --> 00:05:51,329 Trent Nikolic: does it seemingly easily. Electric cars, by their very nature, 114 00:05:51,330 --> 00:05:55,080 Trent Nikolic: do all of that. So they're making peak power immediately. 115 00:05:55,230 --> 00:05:57,330 Trent Nikolic: There's no lag. You don't have to wait. You put 116 00:05:57,330 --> 00:05:59,669 Trent Nikolic: your foot down and you are in a rollercoaster. It 117 00:05:59,670 --> 00:06:02,729 Trent Nikolic: is that fast. So the reality is that an electric 118 00:06:02,730 --> 00:06:06,990 Trent Nikolic: performance vehicle does everything that we measure performance vehicles on 119 00:06:06,990 --> 00:06:08,010 Trent Nikolic: particularly well. 120 00:06:08,490 --> 00:06:13,170 Sean Aylmer: Wow. I want to drive one, Trent. I want to. I mean, I 121 00:06:13,170 --> 00:06:15,750 Sean Aylmer: will get there, I'm sure, but I'll probably be part 122 00:06:15,750 --> 00:06:19,380 Sean Aylmer: of the masses that will adopt EVs at some point 123 00:06:19,380 --> 00:06:20,670 Sean Aylmer: in the next five years when I buy a new 124 00:06:20,670 --> 00:06:23,610 Sean Aylmer: car. What still worries me is about the infrastructure challenge in 125 00:06:23,610 --> 00:06:25,618 Sean Aylmer: Australia though. It still worries me that it takes a 126 00:06:25,620 --> 00:06:29,459 Sean Aylmer: long time to charge the car. How close are we 127 00:06:29,460 --> 00:06:30,809 Sean Aylmer: to getting past those issues? 128 00:06:31,290 --> 00:06:33,389 Trent Nikolic: Yeah, okay. So the first point you made there is 129 00:06:33,389 --> 00:06:35,339 Trent Nikolic: right. I think the majority of us aren't going to 130 00:06:35,339 --> 00:06:38,640 Trent Nikolic: be out there spending three, four, $ 500,000 on a really 131 00:06:38,640 --> 00:06:41,640 Trent Nikolic: fast premium electric vehicle. But one of the things I 132 00:06:41,640 --> 00:06:43,950 Trent Nikolic: do say all the time, mate, is that even a 133 00:06:43,950 --> 00:06:47,518 Trent Nikolic: slow electric vehicle is fast in traditional terms. So a 134 00:06:47,520 --> 00:06:50,339 Trent Nikolic: slow electric vehicle might be six or seven seconds zero 135 00:06:50,339 --> 00:06:52,050 Trent Nikolic: to a 100. That is quick. 136 00:06:52,080 --> 00:06:52,229 Sean Aylmer: Yeah. 137 00:06:52,410 --> 00:06:55,710 Trent Nikolic: 10 years ago, that was supercar fast, right? So your 138 00:06:55,710 --> 00:06:58,320 Trent Nikolic: other point for me has been the issue from the 139 00:06:58,320 --> 00:07:01,678 Trent Nikolic: outset. I've said a number of times at Drive and 140 00:07:01,680 --> 00:07:04,860 Trent Nikolic: in reviews that I think it's nonsense that the government 141 00:07:04,860 --> 00:07:08,609 Trent Nikolic: is trying to incentivize the purchase of these electric vehicles 142 00:07:08,940 --> 00:07:11,700 Trent Nikolic: that already have waiting lists and that people seemingly want 143 00:07:11,730 --> 00:07:14,640 Trent Nikolic: in greater numbers than we can supply. I've always said 144 00:07:14,640 --> 00:07:16,410 Trent Nikolic: that the government should have been spending that money on 145 00:07:16,410 --> 00:07:19,290 Trent Nikolic: infrastructure. Now, as someone who, and I say this through 146 00:07:19,290 --> 00:07:22,200 Trent Nikolic: grinded teeth, has had the privilege of driving all over 147 00:07:22,200 --> 00:07:24,929 Trent Nikolic: the countryside in electric vehicles for the Drive TV show 148 00:07:24,929 --> 00:07:27,840 Trent Nikolic: that we do, I can tell you that the infrastructure 149 00:07:27,870 --> 00:07:30,959 Trent Nikolic: is not even remotely anywhere near it where it needs 150 00:07:30,959 --> 00:07:34,500 Trent Nikolic: to be for you, me, or anybody else, to easily 151 00:07:34,500 --> 00:07:36,450 Trent Nikolic: leave the city with an electric vehicle. 152 00:07:36,810 --> 00:07:38,609 Sean Aylmer: Stay with me, Trent, we'll be back in a minute. 153 00:07:44,610 --> 00:07:48,270 Sean Aylmer: My guest this morning is Trent Nikolic, managing editor of drive. com. 154 00:07:48,270 --> 00:07:52,080 Sean Aylmer: au. Okay. While I've got you, Trent, there's also been 155 00:07:52,080 --> 00:07:55,140 Sean Aylmer: a big push by ultra luxury brands into the SUV 156 00:07:55,320 --> 00:07:59,460 Sean Aylmer: market. Well, I'm not talking electric vehicles here, SUVs. Lamborghini, 157 00:07:59,460 --> 00:08:03,540 Sean Aylmer: Ferrari, they're now making SUVs. I know you've recently test driven the 158 00:08:03,540 --> 00:08:06,089 Sean Aylmer: new Maserati SUV. What are they like? 159 00:08:07,260 --> 00:08:09,960 Trent Nikolic: You know what's funny for me, and I remind people 160 00:08:09,960 --> 00:08:11,970 Trent Nikolic: of this all the time, we had an interview with 161 00:08:11,970 --> 00:08:14,370 Trent Nikolic: one of the, actually I think it was the boss 162 00:08:14,429 --> 00:08:17,969 Trent Nikolic: of Ferrari at the time, about SUVs because there'd been 163 00:08:17,969 --> 00:08:21,210 Trent Nikolic: rumors that Ferrari was going to build one. And he 164 00:08:21,210 --> 00:08:26,040 Trent Nikolic: said to us basically, " I'll be dead before Ferrari builds 165 00:08:26,040 --> 00:08:29,190 Trent Nikolic: an SUV." Lo and behold, he's very much alive and 166 00:08:29,190 --> 00:08:31,500 Trent Nikolic: Ferrari's building an SUV. And the next time that we saw 167 00:08:31,500 --> 00:08:33,420 Trent Nikolic: him, I said, " Pretty sure you told us you'd be 168 00:08:33,420 --> 00:08:35,880 Trent Nikolic: dead before they'd build an SUV, and I'm pretty sure 169 00:08:35,880 --> 00:08:40,379 Trent Nikolic: you're still alive." Look, in many ways, I think, I 170 00:08:40,379 --> 00:08:45,150 Trent Nikolic: reckon probably the BMW X5 was the first SUV in a 171 00:08:45,150 --> 00:08:48,240 Trent Nikolic: modern sense that drove and felt more like a car. 172 00:08:48,240 --> 00:08:51,210 Trent Nikolic: So I think you could say that BMW probably created 173 00:08:51,210 --> 00:08:54,958 Trent Nikolic: the segment. I think the standard setup so far has 174 00:08:54,960 --> 00:08:57,750 Trent Nikolic: been the Porsche Macan. So the Porsche Cayenne is the 175 00:08:57,750 --> 00:09:01,020 Trent Nikolic: larger SUV, but the Porsche Macan being smaller is a lot 176 00:09:01,020 --> 00:09:04,110 Trent Nikolic: faster, more nimble, drives more like a car. As you 177 00:09:04,110 --> 00:09:08,578 Trent Nikolic: mentioned, I recently test drove the Maserati Grecale Trofeo, which is 178 00:09:08,580 --> 00:09:13,139 Trent Nikolic: their fastest version of their medium SUV. And I believe 179 00:09:13,200 --> 00:09:15,030 Trent Nikolic: Porsche has got a fight on its hands to keep 180 00:09:15,030 --> 00:09:18,089 Trent Nikolic: the Macan above it. This thing is unbelievable. Now, the 181 00:09:18,090 --> 00:09:21,689 Trent Nikolic: reason they're so impressive, despite the fact that I've been 182 00:09:21,690 --> 00:09:24,809 Trent Nikolic: on record multiple times saying I wish the likes of 183 00:09:24,809 --> 00:09:28,590 Trent Nikolic: sports car manufacturer Porsche just kept building sports cars while 184 00:09:28,590 --> 00:09:32,340 Trent Nikolic: also understanding that the Cayenne saved Porsche, because without that, 185 00:09:32,639 --> 00:09:35,909 Trent Nikolic: the company wouldn't have been economically viable. I get all 186 00:09:35,910 --> 00:09:39,000 Trent Nikolic: of that. But I wish sports car manufacturers just built 187 00:09:39,000 --> 00:09:42,450 Trent Nikolic: sports cars. But the reason these are so good is 188 00:09:42,450 --> 00:09:45,510 Trent Nikolic: because they are being designed and engineered by people who 189 00:09:45,510 --> 00:09:49,468 Trent Nikolic: build sports cars. So therefore, they're delivering an SUV that it 190 00:09:49,469 --> 00:09:52,858 Trent Nikolic: can't quite hide everything about it that makes it an 191 00:09:53,070 --> 00:09:54,720 Trent Nikolic: SUV, and that it is a bit bigger, it is 192 00:09:54,720 --> 00:09:57,240 Trent Nikolic: a bit heavier, it does have a higher center of 193 00:09:57,240 --> 00:09:59,940 Trent Nikolic: gravity. But if I was to take you out on 194 00:09:59,940 --> 00:10:02,370 Trent Nikolic: a couple of hot laps of a racetrack with that 195 00:10:02,370 --> 00:10:06,929 Trent Nikolic: Maserati Grecale or Porsche Macan, you would be gobsmacked by how 196 00:10:06,929 --> 00:10:11,009 Trent Nikolic: fast they are and how capable they are and easy 197 00:10:11,250 --> 00:10:14,670 Trent Nikolic: they are to be driven quickly, given they're something that 198 00:10:14,670 --> 00:10:16,860 Trent Nikolic: we would just drive to and from work in the city. 199 00:10:17,400 --> 00:10:19,530 Sean Aylmer: Okay. I mean, what you're talking about... Because you're a 200 00:10:19,530 --> 00:10:24,030 Sean Aylmer: serious car driver, obviously. For most people though, they do. 201 00:10:24,030 --> 00:10:25,620 Sean Aylmer: They just drive it around the city. But obviously the 202 00:10:25,620 --> 00:10:28,349 Sean Aylmer: demand for SUVs is there, because these guys wouldn't be getting 203 00:10:28,350 --> 00:10:30,360 Sean Aylmer: into it if the demand wasn't there. 204 00:10:30,809 --> 00:10:34,920 Trent Nikolic: Oh, spot on. Absolutely. And a country like Australia is 205 00:10:34,920 --> 00:10:37,949 Trent Nikolic: as SUV crazy as anywhere in the world. And even 206 00:10:38,700 --> 00:10:41,190 Trent Nikolic: the shoot I'm out on at the moment, I'm driving 207 00:10:41,190 --> 00:10:43,530 Trent Nikolic: a Nissan X- Trail, which is a medium SUV. So 208 00:10:43,530 --> 00:10:46,559 Trent Nikolic: RAV4 and that segment. And I said just in a 209 00:10:46,559 --> 00:10:49,439 Trent Nikolic: piece to camera about an hour ago that 20, 30 years 210 00:10:49,439 --> 00:10:52,020 Trent Nikolic: ago, you would've been driving out here in a Commodore 211 00:10:52,020 --> 00:10:55,920 Trent Nikolic: or a Falcon. They were the default primary Australian vehicles. 212 00:10:55,920 --> 00:11:00,659 Trent Nikolic: Now, Australians want SUVs. And the next step beyond that 213 00:11:00,719 --> 00:11:03,809 Trent Nikolic: is that people with more money want a luxury SUV. 214 00:11:03,929 --> 00:11:07,890 Trent Nikolic: So they want a high- end luxury, expensive SUV. And 215 00:11:07,890 --> 00:11:11,340 Trent Nikolic: that's why Bentley has one, Aston Martin has one, Rolls 216 00:11:11,340 --> 00:11:14,189 Trent Nikolic: Royce has one. Obviously, range Rover and Land Rover have 217 00:11:14,190 --> 00:11:16,530 Trent Nikolic: been doing it for years. But you mentioned Lamborghini and 218 00:11:16,530 --> 00:11:20,549 Trent Nikolic: Ferrari as well. And car manufacturers are not stupid. They 219 00:11:20,549 --> 00:11:22,858 Trent Nikolic: don't build cars that they know nobody's going to buy. 220 00:11:22,859 --> 00:11:26,250 Trent Nikolic: So they absolutely know that they can sell a lot 221 00:11:26,250 --> 00:11:29,010 Trent Nikolic: of these. And there's no coincidence that, in the case 222 00:11:29,010 --> 00:11:32,130 Trent Nikolic: of Lamborghini, for argument's sake, that released the Urus, their 223 00:11:32,250 --> 00:11:36,449 Trent Nikolic: SUV, it quite literally overnight becomes their biggest selling model 224 00:11:36,450 --> 00:11:37,469 Trent Nikolic: as soon as they release it. 225 00:11:38,250 --> 00:11:40,740 Sean Aylmer: Wow. Trent, I love talking to you about this stuff, but we 226 00:11:40,740 --> 00:11:42,299 Sean Aylmer: have run out of time. Thank you for talking to 227 00:11:42,330 --> 00:11:43,020 Sean Aylmer: FEAR & GREED. 228 00:11:43,410 --> 00:11:44,880 Trent Nikolic: My pleasure, mate. Thank you for having me. 229 00:11:45,420 --> 00:11:48,929 Sean Aylmer: That was Trent Nikolic, managing editor of drive. com. au. 230 00:11:48,929 --> 00:11:51,300 Sean Aylmer: This is the FEAR & GREED business interview. Join us every 231 00:11:51,300 --> 00:11:54,450 Sean Aylmer: morning for the full episode of FEAR & GREED, Australia's best 232 00:11:54,540 --> 00:11:57,569 Sean Aylmer: business podcast. I'm Sean Aylmer. Have a great day.