1 00:00:05,880 --> 00:00:09,389 Sean Aylmer: Welcome to the Fear & Greed Business Interview. I'm Sean Aylmer. Supermarket 2 00:00:09,389 --> 00:00:12,780 Sean Aylmer: giants are again in the headlines after an interim report 3 00:00:12,780 --> 00:00:16,500 Sean Aylmer: into competition policy recommended massive fines or the potential for 4 00:00:16,500 --> 00:00:20,970 Sean Aylmer: massive fines for chains that abuse market power. The review 5 00:00:20,970 --> 00:00:23,759 Sean Aylmer: of the Food and Grocery Code by economist and former 6 00:00:23,759 --> 00:00:27,090 Sean Aylmer: labor minister Craig Emerson, rejected calls from the Greens and 7 00:00:27,090 --> 00:00:30,389 Sean Aylmer: Liberals to break up companies doing the wrong thing. Instead, 8 00:00:30,389 --> 00:00:34,108 Sean Aylmer: it proposes a mandated system to replace the current voluntary 9 00:00:34,109 --> 00:00:36,719 Sean Aylmer: code of conduct with penalties of up to 10% of 10 00:00:36,720 --> 00:00:39,958 Sean Aylmer: annual turnover. For giants, Coles and Woolies, this could mean 11 00:00:39,960 --> 00:00:44,010 Sean Aylmer: some of the largest corporate fines in Australian history. All 12 00:00:44,010 --> 00:00:46,559 Sean Aylmer: theory at this point, mind you. I wanted to take 13 00:00:46,559 --> 00:00:48,089 Sean Aylmer: a look at these big players with the help of 14 00:00:48,090 --> 00:00:50,549 Sean Aylmer: someone who spends a lot of time analyzing the retail 15 00:00:50,549 --> 00:00:53,580 Sean Aylmer: space. Remember, this is general information only and you should 16 00:00:53,609 --> 00:00:57,120 Sean Aylmer: seek professional advice before making investment decisions. Ben Gilbert is 17 00:00:57,120 --> 00:01:00,630 Sean Aylmer: the Head of Australian research at Jarden leading their research 18 00:01:00,630 --> 00:01:03,539 Sean Aylmer: team and consumer sector coverage. Ben, you're almost a regular 19 00:01:03,540 --> 00:01:04,800 Sean Aylmer: at Fear & Greed now, I reckon. 20 00:01:05,340 --> 00:01:07,229 Ben Gilbert: Thanks, Sean. It's always good fun being on here. 21 00:01:07,980 --> 00:01:12,328 Sean Aylmer: Good, good. So just at a very high level, tell 22 00:01:12,330 --> 00:01:16,920 Sean Aylmer: us why Craig Emerson did the report and then just 23 00:01:17,819 --> 00:01:21,150 Sean Aylmer: at this very early stage, what you make of the recommendations. 24 00:01:21,810 --> 00:01:25,139 Ben Gilbert: Yeah, so I think it's important to start off saying that this was 25 00:01:25,139 --> 00:01:28,378 Ben Gilbert: a scheduled review. The Grocery Code of Conduct was introduced 26 00:01:28,679 --> 00:01:31,290 Ben Gilbert: to Australia a number of years ago, and it was due to be reviewed 27 00:01:31,380 --> 00:01:34,800 Ben Gilbert: at this period in terms of effectiveness and potential changes 28 00:01:34,800 --> 00:01:36,780 Ben Gilbert: to move forward. And that's what we've seen in terms 29 00:01:36,780 --> 00:01:39,929 Ben Gilbert: of the draft report that's come out today. The other 30 00:01:39,929 --> 00:01:42,268 Ben Gilbert: thing I think is important to note too is that there's 31 00:01:42,270 --> 00:01:44,700 Ben Gilbert: a number of other inquiries that are happening at the 32 00:01:44,700 --> 00:01:48,180 Ben Gilbert: moment, around 10 at our last count that are separate 33 00:01:48,240 --> 00:01:50,910 Ben Gilbert: to this. So these are the Senate inquiries, these are 34 00:01:50,910 --> 00:01:53,400 Ben Gilbert: the ACCC inquiries, etc. So there's a lot happening in 35 00:01:53,400 --> 00:01:56,880 Ben Gilbert: this space. In terms of this review specifically that we've 36 00:01:56,880 --> 00:02:00,000 Ben Gilbert: seen today, look, this goes through a number of recommendations 37 00:02:00,000 --> 00:02:01,710 Ben Gilbert: and the key one is that the code be made 38 00:02:01,710 --> 00:02:04,800 Ben Gilbert: mandatory for retailers that are turning over $ 5 billion a year. 39 00:02:05,279 --> 00:02:08,610 Ben Gilbert: And then there's then a number of recommendations effectively trying 40 00:02:08,610 --> 00:02:11,880 Ben Gilbert: to make it easier for suppliers to come through and 41 00:02:11,880 --> 00:02:14,610 Ben Gilbert: talk to potential issues or claims that they might have 42 00:02:14,880 --> 00:02:18,330 Ben Gilbert: without fear of retribution. And I think ultimately that feels 43 00:02:18,330 --> 00:02:21,480 Ben Gilbert: to me to be the goal of what the recommendations 44 00:02:21,480 --> 00:02:24,959 Ben Gilbert: are being put forward. As you said, there are some pretty significant 45 00:02:24,959 --> 00:02:28,500 Ben Gilbert: numbers talked to in terms of scope for fines. It's important to remember these are all 46 00:02:28,980 --> 00:02:33,059 Ben Gilbert: recommendations at this stage, but you have tried to recommend 47 00:02:33,059 --> 00:02:36,480 Ben Gilbert: putting some increased powers in for the likes of the ACCC, 48 00:02:36,508 --> 00:02:39,900 Ben Gilbert: etc as well. So this is the report that's come 49 00:02:39,900 --> 00:02:44,160 Ben Gilbert: out today, and then obviously we see where these recommendations move towards after 50 00:02:44,160 --> 00:02:46,350 Ben Gilbert: a consultation period over the next month or so. 51 00:02:47,190 --> 00:02:51,270 Sean Aylmer: Do voluntary codes of conduct work with big business? It 52 00:02:51,270 --> 00:02:54,090 Sean Aylmer: seems like the government has come out and said, well 53 00:02:54,150 --> 00:02:57,659 Sean Aylmer: said broadly, it thinks it will adopt these interim recommendations. 54 00:02:57,660 --> 00:03:01,620 Sean Aylmer: The Prime Minister said that. However, it's this voluntary verse 55 00:03:01,620 --> 00:03:05,850 Sean Aylmer: mandated thing that goes on in all sorts of sectors. 56 00:03:06,720 --> 00:03:08,429 Sean Aylmer: Do voluntary codes just not work? 57 00:03:09,330 --> 00:03:13,590 Ben Gilbert: Well, it depends how the volunteers engage with them. And I think 58 00:03:14,250 --> 00:03:18,209 Ben Gilbert: the important thing to understand with the code before this 59 00:03:18,209 --> 00:03:21,510 Ben Gilbert: is that the major retailers were signatories to it, so they'd 60 00:03:21,510 --> 00:03:25,320 Ben Gilbert: committed to it. So while it's voluntary, they'd come out 61 00:03:25,320 --> 00:03:28,050 Ben Gilbert: and they'd committed to the code. So as a consequence 62 00:03:28,050 --> 00:03:29,758 Ben Gilbert: is that they're abiding by the code and you have 63 00:03:29,758 --> 00:03:32,579 Ben Gilbert: seen changes in behaviors, there's been things around how you 64 00:03:32,580 --> 00:03:35,789 Ben Gilbert: can or you can't, that reclaim things like shrink, shrink 65 00:03:35,789 --> 00:03:39,420 Ben Gilbert: being sort of wastage, theft or damage. So there has 66 00:03:39,420 --> 00:03:42,600 Ben Gilbert: been a number of changes. I think really the concern 67 00:03:42,600 --> 00:03:45,660 Ben Gilbert: or the questions come out of it is have people 68 00:03:45,660 --> 00:03:48,539 Ben Gilbert: who have had issues that might be a contravention of 69 00:03:48,540 --> 00:03:51,599 Ben Gilbert: the code, been comfortable or confident in their ability to 70 00:03:51,599 --> 00:03:55,710 Ben Gilbert: come forward and raise these? And if they did, was there a fear of retribution? 71 00:03:55,710 --> 00:03:57,600 Ben Gilbert: And I think that's ultimately what it's come down to. 72 00:03:57,780 --> 00:04:00,420 Ben Gilbert: And the report and the recommendations that have been put 73 00:04:00,420 --> 00:04:04,170 Ben Gilbert: forward are really trying to make it easier or make 74 00:04:04,170 --> 00:04:06,240 Ben Gilbert: the penalties larger or more incentive to come forward if 75 00:04:06,240 --> 00:04:09,330 Ben Gilbert: there is, and reduce that fear of retribution. And you'll 76 00:04:09,330 --> 00:04:12,450 Ben Gilbert: see within there too, it's talking to giving the ACCC 77 00:04:12,840 --> 00:04:15,240 Ben Gilbert: some more involvement and power in this as well. Now 78 00:04:15,240 --> 00:04:17,160 Ben Gilbert: the ACCC has also got another inquiry going on with 79 00:04:17,160 --> 00:04:19,110 Ben Gilbert: the grocery side of things at the moment as well. 80 00:04:19,110 --> 00:04:22,170 Ben Gilbert: So there's a lot that's happening in the space. There's a 81 00:04:22,170 --> 00:04:24,360 Ben Gilbert: lot of discussion around what can and will come with 82 00:04:24,360 --> 00:04:26,969 Ben Gilbert: respect to regulation and it just, I think, so happens 83 00:04:26,969 --> 00:04:29,129 Ben Gilbert: that the review of this coincided with a number of 84 00:04:29,129 --> 00:04:31,589 Ben Gilbert: Senate inquiries and a government inquiry with respect to the ACCC. 85 00:04:33,060 --> 00:04:35,640 Sean Aylmer: Okay. So let's talk about some of those inquiries. The 86 00:04:35,640 --> 00:04:39,539 Sean Aylmer: ACCC one, it's looking at allegations of price gouging by 87 00:04:39,540 --> 00:04:43,409 Sean Aylmer: the supermarkets. Is that something that you think the supermarkets 88 00:04:44,009 --> 00:04:45,060 Sean Aylmer: need to worry about? 89 00:04:46,170 --> 00:04:48,510 Ben Gilbert: Look, I think it's important to remember that we're a 90 00:04:48,690 --> 00:04:52,589 Ben Gilbert: consolidated grocery market in the traditional sense of the word. So 91 00:04:52,589 --> 00:04:54,720 Ben Gilbert: if you walk into your local shopping center, you might 92 00:04:54,720 --> 00:04:56,369 Ben Gilbert: look around and see a Coles or Woolies and an 93 00:04:56,370 --> 00:04:59,488 Ben Gilbert: Aldi. Maybe you see a Coles, an IGA and an Aldi, or maybe you 94 00:04:59,490 --> 00:05:01,859 Ben Gilbert: see a Woolies and a greengrocer. But the other thing 95 00:05:01,860 --> 00:05:05,400 Ben Gilbert: that we're seeing now is that yes, we do seem 96 00:05:05,400 --> 00:05:09,570 Ben Gilbert: to be consolidated, but when you walk into a shopping 97 00:05:09,570 --> 00:05:11,400 Ben Gilbert: center now, you might also then turn left and go 98 00:05:11,400 --> 00:05:14,308 Ben Gilbert: into your local Chemist Warehouse, you might turn and walk 99 00:05:14,309 --> 00:05:16,860 Ben Gilbert: outside and go into a Petbarn. You might sit in 100 00:05:16,860 --> 00:05:18,750 Ben Gilbert: the store and say, " Okay, well my nappies that I 101 00:05:18,750 --> 00:05:20,460 Ben Gilbert: was going to buy, I could buy these on Amazon 102 00:05:20,460 --> 00:05:22,830 Ben Gilbert: for $ 5 cheaper today. Bang, I'm going to hit that and it's going to 103 00:05:23,160 --> 00:05:25,110 Ben Gilbert: be delivered on Prime in two hours time." Maybe not 104 00:05:25,110 --> 00:05:27,810 Ben Gilbert: quite two hours, but it could be as. So the 105 00:05:27,810 --> 00:05:30,180 Ben Gilbert: backdrop is much more competitive as we see it today. 106 00:05:30,690 --> 00:05:32,609 Ben Gilbert: Now, sorry to go to your question around specifically is 107 00:05:32,610 --> 00:05:36,029 Ben Gilbert: there price gouging? Well, look, profitability in Australia is a 108 00:05:36,029 --> 00:05:38,639 Ben Gilbert: touch higher, but at the same time, the Australian retailers 109 00:05:38,639 --> 00:05:40,770 Ben Gilbert: are putting an enormous amount of money with respect to 110 00:05:40,770 --> 00:05:43,890 Ben Gilbert: CapEx back into the industry. And when I say CapEx, 111 00:05:43,890 --> 00:05:45,720 Ben Gilbert: I mean that when you walk in and see a 112 00:05:45,720 --> 00:05:48,450 Ben Gilbert: shiny new supermarket with a nice fresh aisle, or you see 113 00:05:48,930 --> 00:05:51,630 Ben Gilbert: all the lights in your health and beauty, when you 114 00:05:51,630 --> 00:05:53,729 Ben Gilbert: go in and you want to do store to boot, 115 00:05:53,940 --> 00:05:56,248 Ben Gilbert: that all costs money and you've got to put infrastructure 116 00:05:56,250 --> 00:05:59,429 Ben Gilbert: in around that. So as a consequence that while margins 117 00:05:59,430 --> 00:06:02,428 Ben Gilbert: in Australia might be a touch higher, the returns that 118 00:06:02,430 --> 00:06:05,070 Ben Gilbert: the retailers are earning on the capital that they're putting in, I. 119 00:06:05,070 --> 00:06:07,020 Ben Gilbert: E, the dollar of profit for every dollar they invest 120 00:06:07,050 --> 00:06:09,599 Ben Gilbert: is actually not necessarily as good. So there are a number 121 00:06:09,599 --> 00:06:13,469 Ben Gilbert: of dynamics and it's pretty complicated in discussion, but I 122 00:06:13,469 --> 00:06:17,008 Ben Gilbert: don't think that their price gouging per se. I think 123 00:06:17,010 --> 00:06:19,409 Ben Gilbert: the market is competitive and I think the market is 124 00:06:19,410 --> 00:06:21,570 Ben Gilbert: becoming more competitive by the day. 125 00:06:22,200 --> 00:06:23,910 Sean Aylmer: Stay with me, Ben, we'll be back in a minute. 126 00:06:31,410 --> 00:06:34,710 Sean Aylmer: I'm speaking to Ben Gilbert, Head of Australian Research at Jarden. 127 00:06:37,380 --> 00:06:39,779 Sean Aylmer: Okay. So if you bring this back to an investment 128 00:06:39,779 --> 00:06:44,190 Sean Aylmer: thesis, what does the outlook for Coles and Woolies and 129 00:06:44,190 --> 00:06:47,428 Sean Aylmer: Metcash, the big supplier to IGA, what is the outlook 130 00:06:47,428 --> 00:06:48,150 Sean Aylmer: for those guys? 131 00:06:49,080 --> 00:06:51,599 Ben Gilbert: Well, look, I think if we take a step back 132 00:06:51,599 --> 00:06:53,609 Ben Gilbert: and think about if you're an investor sitting there looking 133 00:06:53,609 --> 00:06:55,200 Ben Gilbert: at anything you're going to put money into, be it 134 00:06:55,200 --> 00:06:56,790 Ben Gilbert: a house or a share or whatever it is, you're 135 00:06:56,790 --> 00:06:59,580 Ben Gilbert: going to want some sort level of certainty. And uncertainty, 136 00:07:00,150 --> 00:07:03,450 Ben Gilbert: well, it can be some investors' friends. Uncertainty is always 137 00:07:03,450 --> 00:07:05,790 Ben Gilbert: a challenge. And I think that's why you look at 138 00:07:05,790 --> 00:07:08,099 Ben Gilbert: the supermarkets at the moment in Australia and from a 139 00:07:08,099 --> 00:07:11,280 Ben Gilbert: relative basis in terms of valuation, they're looking quite cheap. 140 00:07:12,090 --> 00:07:15,059 Ben Gilbert: Now the question is, well, what's to come? Are we 141 00:07:15,059 --> 00:07:18,120 Ben Gilbert: looking into risk of further regulation that could impact profitability? 142 00:07:18,540 --> 00:07:21,270 Ben Gilbert: There's obviously a lot of chatter which is being dismissed 143 00:07:21,270 --> 00:07:24,179 Ben Gilbert: largely around potential laws with respect to breaking up. We 144 00:07:24,179 --> 00:07:27,150 Ben Gilbert: see the news around the scope or recommendations around the size 145 00:07:27,150 --> 00:07:31,230 Ben Gilbert: of potential fines today. All this creates uncertainty. Fundamentally, we 146 00:07:31,230 --> 00:07:34,140 Ben Gilbert: still like the grocery space on a longer term lens. 147 00:07:34,680 --> 00:07:37,350 Ben Gilbert: We think it's attractive. We think that they're good businesses, 148 00:07:37,350 --> 00:07:39,809 Ben Gilbert: they're run well and that they've been investing in a 149 00:07:39,809 --> 00:07:42,870 Ben Gilbert: lot of areas that will drive scoped for alternative levels 150 00:07:42,870 --> 00:07:46,319 Ben Gilbert: of profitability. The question is just navigating this near term 151 00:07:46,320 --> 00:07:49,199 Ben Gilbert: uncertainty. And what that means is that we've got to 152 00:07:49,199 --> 00:07:52,500 Ben Gilbert: really see how the next quarter or so unfolds to see 153 00:07:52,500 --> 00:07:55,680 Ben Gilbert: where the recommendations come with respect to the ACCC inquiry, 154 00:07:55,680 --> 00:07:59,369 Ben Gilbert: see what comes with the Senate inquiries, which will mean that there's probably 155 00:07:59,370 --> 00:08:01,680 Ben Gilbert: still some risk around near term volatility in the space. 156 00:08:01,830 --> 00:08:04,590 Ben Gilbert: But fundamentally, we do think that they're good businesses that 157 00:08:04,590 --> 00:08:07,140 Ben Gilbert: will sort of (inaudible) the test of time and 158 00:08:07,140 --> 00:08:10,170 Ben Gilbert: come out in a strong position. But as I said 159 00:08:10,170 --> 00:08:13,410 Ben Gilbert: before, there is more competition. Look at things like Wesfarmers, 160 00:08:13,440 --> 00:08:15,900 Ben Gilbert: as we've spoken about it on here before. They're doing 161 00:08:15,900 --> 00:08:18,750 Ben Gilbert: some great things across their businesses, but walk into a 162 00:08:18,750 --> 00:08:20,700 Ben Gilbert: Bunnings now, you can buy your pet food, you can 163 00:08:20,700 --> 00:08:22,529 Ben Gilbert: buy your cleaning products, and they've got a lot of 164 00:08:22,529 --> 00:08:25,619 Ben Gilbert: space. The more space that's allocated, the more turnover they're 165 00:08:25,620 --> 00:08:26,400 Ben Gilbert: generating generally. 166 00:08:27,720 --> 00:08:30,840 Sean Aylmer: Yep. Do you think part of this is, it's almost cyclical? 167 00:08:30,840 --> 00:08:33,179 Sean Aylmer: A few years ago it was the banks, certainly last 168 00:08:33,179 --> 00:08:36,690 Sean Aylmer: year was Qantas. Now it seems to be the supermarkets 169 00:08:37,020 --> 00:08:40,078 Sean Aylmer: and at some point, the new cycle will move on 170 00:08:40,080 --> 00:08:42,029 Sean Aylmer: from the supermarkets and it'll be someone else? 171 00:08:42,690 --> 00:08:45,510 Ben Gilbert: Yeah, look, if we take some lessons from offshore, you've 172 00:08:45,510 --> 00:08:47,338 Ben Gilbert: seen a lot of debate around grocery pricing in a 173 00:08:47,340 --> 00:08:49,559 Ben Gilbert: number of markets offshore. So you can look to France, 174 00:08:49,559 --> 00:08:51,059 Ben Gilbert: you can look to Canada, you can look to the 175 00:08:51,059 --> 00:08:53,790 Ben Gilbert: UK, you can look to a lot of markets, and 176 00:08:53,790 --> 00:08:55,710 Ben Gilbert: there was a lot of discussion around, " Look, do we 177 00:08:56,070 --> 00:09:00,119 Ben Gilbert: create price caps? Do we put restrictions in around pricing 178 00:09:00,119 --> 00:09:04,290 Ben Gilbert: and promotions?" Ultimately what they found is that putting those 179 00:09:04,290 --> 00:09:08,338 Ben Gilbert: sorts of restrictions in can have impacts around competition and 180 00:09:08,340 --> 00:09:11,909 Ben Gilbert: companies willing to invest in market. And what we saw 181 00:09:12,090 --> 00:09:14,399 Ben Gilbert: then as time went by, is that some of the 182 00:09:14,400 --> 00:09:18,029 Ben Gilbert: pressures that were lifting prices, notably a lot of the 183 00:09:18,029 --> 00:09:20,639 Ben Gilbert: flow on effects from COVID, and then more recently some of the geopolitical issues 184 00:09:21,780 --> 00:09:24,780 Ben Gilbert: around supply of wheat, labor, shipping, all these sorts of 185 00:09:24,780 --> 00:09:27,690 Ben Gilbert: things. When those normalized, which look, there's obviously still some 186 00:09:27,690 --> 00:09:30,389 Ben Gilbert: volatility, but they have, food prices came down, and we're 187 00:09:30,389 --> 00:09:32,880 Ben Gilbert: seeing that in Australia at the moment. You look through 188 00:09:32,880 --> 00:09:36,059 Ben Gilbert: the supermarket at the moment, I think you're seeing more promotions, 189 00:09:36,179 --> 00:09:38,580 Ben Gilbert: you're starting to see some more price cuts, and I 190 00:09:38,580 --> 00:09:42,030 Ben Gilbert: think as we continue to see food pricing moderate, I'm 191 00:09:42,030 --> 00:09:44,130 Ben Gilbert: talking dry here because fresh is a little bit different. 192 00:09:44,970 --> 00:09:46,559 Ben Gilbert: I think that should take some of the heat off 193 00:09:46,559 --> 00:09:49,920 Ben Gilbert: the sector. But look, we had an inquiry in Australia 194 00:09:49,920 --> 00:09:53,490 Ben Gilbert: and was it 2007 and 8? This is sort of par for the course, and 195 00:09:53,490 --> 00:09:55,830 Ben Gilbert: I think it's always important to review these things and 196 00:09:55,830 --> 00:09:59,190 Ben Gilbert: give the consumer ultimately confidence and all those stakeholders in the 197 00:09:59,309 --> 00:10:00,960 Ben Gilbert: industry, keep them accountable. 198 00:10:02,010 --> 00:10:04,410 Sean Aylmer: Ben, I'm going throw a left field question. It's got 199 00:10:04,410 --> 00:10:07,049 Sean Aylmer: nothing to do with supermarkets whatsoever. It's Treasury Wine Estates. 200 00:10:07,049 --> 00:10:11,639 Sean Aylmer: Since we last spoke, we've had the tariffs reduced from 201 00:10:11,639 --> 00:10:15,240 Sean Aylmer: China or cut totally in some cases, we've had Treasury 202 00:10:15,240 --> 00:10:18,120 Sean Aylmer: come out and really push its premium brand, then there's 203 00:10:18,120 --> 00:10:21,270 Sean Aylmer: talk in the media over the last 24 hours about 204 00:10:21,300 --> 00:10:25,620 Sean Aylmer: them splitting off some of their lower priced brands. How 205 00:10:25,620 --> 00:10:27,389 Sean Aylmer: do you think Treasury's traveling at the moment? 206 00:10:28,139 --> 00:10:31,140 Ben Gilbert: Look, I think Treasury's got a lot going on in 207 00:10:31,140 --> 00:10:34,110 Ben Gilbert: its business. We like the story. I think that the 208 00:10:34,110 --> 00:10:38,370 Ben Gilbert: opportunity around China and China opening up is material as 209 00:10:38,370 --> 00:10:41,789 Ben Gilbert: we've seen in the past. And what that means is 210 00:10:41,790 --> 00:10:44,220 Ben Gilbert: it's also going to create some tightness to supply globally 211 00:10:44,549 --> 00:10:47,910 Ben Gilbert: with Penfolds in terms of the supply demand balance. Penfolds 212 00:10:47,910 --> 00:10:50,819 Ben Gilbert: is an absolute powerhouse. I don't think you'd meet anyone 213 00:10:50,820 --> 00:10:54,030 Ben Gilbert: in the liquor industry globally that would deny that. So to 214 00:10:54,030 --> 00:10:57,300 Ben Gilbert: open up that market, create that pricing tension will I 215 00:10:57,300 --> 00:11:00,868 Ben Gilbert: think ultimately improve the outlook from both the top line and a 216 00:11:00,870 --> 00:11:04,199 Ben Gilbert: profit standpoint for that brand, give it a longer outlook 217 00:11:04,469 --> 00:11:07,049 Ben Gilbert: in terms of earnings growth. And we've upgraded our numbers 218 00:11:07,050 --> 00:11:10,949 Ben Gilbert: quite materially at the EBITs line for fiscal '27, '28 onwards 219 00:11:10,950 --> 00:11:13,559 Ben Gilbert: for that brand. So that's a big positive. And I 220 00:11:13,559 --> 00:11:16,740 Ben Gilbert: would argue at the moment, the market is undervaluing Penfolds within 221 00:11:16,740 --> 00:11:20,639 Ben Gilbert: the group. You then touched on the premiumization story. Look, 222 00:11:20,639 --> 00:11:22,529 Ben Gilbert: that's a big story globally in liquor. You can see 223 00:11:22,529 --> 00:11:24,208 Ben Gilbert: it happening in tequila, you can see it happening in 224 00:11:24,208 --> 00:11:26,370 Ben Gilbert: wine, you can see it happening all over the place, and 225 00:11:26,370 --> 00:11:28,200 Ben Gilbert: you want to be in that premium space because there's 226 00:11:28,200 --> 00:11:31,050 Ben Gilbert: a greater propensity for people to spend and there's a greater 227 00:11:31,050 --> 00:11:33,270 Ben Gilbert: propensity to keep pushing your price up. If you're selling 228 00:11:33,270 --> 00:11:35,940 Ben Gilbert: a commoditized product, you've got to be the cheapest and 229 00:11:35,940 --> 00:11:38,820 Ben Gilbert: it's hard to make good money. Now, the (inaudible) piece 230 00:11:38,820 --> 00:11:40,259 Ben Gilbert: I think is an interesting one that you touched on, 231 00:11:40,260 --> 00:11:41,910 Ben Gilbert: and as you said, there's some more press around that 232 00:11:41,910 --> 00:11:44,490 Ben Gilbert: today. Look, this is all a bit about, I think 233 00:11:44,700 --> 00:11:47,940 Ben Gilbert: maximizing value for shareholders and putting forward what is an 234 00:11:47,940 --> 00:11:51,780 Ben Gilbert: optimal business structure. And as I sort of said before, 235 00:11:51,780 --> 00:11:54,450 Ben Gilbert: you want to be in luxury and premium or luxury 236 00:11:54,719 --> 00:11:57,630 Ben Gilbert: because that's where you can typically command better pricing. And 237 00:11:57,630 --> 00:12:00,119 Ben Gilbert: from a market perspective, you typically pay a high multiple 238 00:12:00,119 --> 00:12:02,550 Ben Gilbert: for it. So it can be creative to share price. 239 00:12:02,850 --> 00:12:05,610 Ben Gilbert: So look, I think it all makes sense strategically. The question 240 00:12:05,610 --> 00:12:08,099 Ben Gilbert: is how do these unfold and what structure does it 241 00:12:08,099 --> 00:12:10,259 Ben Gilbert: look like? And I think we sort of saw in 242 00:12:10,260 --> 00:12:12,870 Ben Gilbert: the press today, so Tim alluded to we'll get a 243 00:12:12,870 --> 00:12:14,880 Ben Gilbert: bit more color by the end of the year in 244 00:12:14,880 --> 00:12:15,960 Ben Gilbert: terms of how that unfolds. 245 00:12:16,469 --> 00:12:18,149 Sean Aylmer: Ben, thank you for talking to Fear & Greed. 246 00:12:18,539 --> 00:12:19,140 Ben Gilbert: Thank you very much. 247 00:12:19,800 --> 00:12:22,800 Sean Aylmer: That was Ben Gilbert, Head of Australian Research at Jarden. 248 00:12:22,830 --> 00:12:25,200 Sean Aylmer: This is the Fear & Greed Business Interview. Remember, this is 249 00:12:25,200 --> 00:12:28,290 Sean Aylmer: general information only and you should seek professional advice before 250 00:12:28,290 --> 00:12:31,049 Sean Aylmer: making investment decisions. Join us every morning for the full 251 00:12:31,049 --> 00:12:34,020 Sean Aylmer: episode of Fear & Greed Daily Business News for people who 252 00:12:34,020 --> 00:12:37,020 Sean Aylmer: make their own decisions. I'm Sean Aylmer. Enjoy your day.