1 00:00:04,120 --> 00:00:06,840 Speaker 1: Hi, I'm Britney Saunders and welcome to Big Business, the 2 00:00:06,880 --> 00:00:09,640 Speaker 1: place where business is far from boring, and today I'm 3 00:00:09,680 --> 00:00:13,039 Speaker 1: recording on gaddigal Land. Now, I somehow managed to build 4 00:00:13,080 --> 00:00:15,800 Speaker 1: an empire from the garage underneath my house and I'm 5 00:00:15,840 --> 00:00:18,040 Speaker 1: here to share it all with you, from the winds, 6 00:00:18,400 --> 00:00:22,759 Speaker 1: the mistakes, the challenging times and the funny moments in between. So, 7 00:00:22,840 --> 00:00:25,920 Speaker 1: whether you're in business yourself, perhaps you're not in the 8 00:00:25,920 --> 00:00:28,240 Speaker 1: game at all, maybe you're just looking for some inspo, 9 00:00:28,480 --> 00:00:30,280 Speaker 1: or you simply just want to hear the tea when 10 00:00:30,320 --> 00:00:32,800 Speaker 1: it comes to running a business, this is the podcast 11 00:00:32,840 --> 00:00:37,400 Speaker 1: for you today. I'm super excited to be welcoming Jess Suppel, 12 00:00:37,720 --> 00:00:40,559 Speaker 1: the founder of JS Health Vitamins, and I'm sure a 13 00:00:40,600 --> 00:00:42,440 Speaker 1: lot of you out there have probably got some in 14 00:00:42,479 --> 00:00:44,560 Speaker 1: your kitchen cupboard at home, or in your bathroom vanity, 15 00:00:44,640 --> 00:00:47,040 Speaker 1: or you've probably heard of JAS Health because they are 16 00:00:47,120 --> 00:00:50,960 Speaker 1: absolutely everywhere. As a child and teenager, Jess had an 17 00:00:50,960 --> 00:00:55,240 Speaker 1: innate love for vitamins and supplements, which grew stronger into adulthood. 18 00:00:55,400 --> 00:00:58,640 Speaker 1: From day one of the JAS Health blog and continuing today, 19 00:00:58,840 --> 00:01:01,480 Speaker 1: Jess has always been very in touch with her community 20 00:01:01,520 --> 00:01:04,360 Speaker 1: and truly listens to the health goals and the requests 21 00:01:04,560 --> 00:01:07,760 Speaker 1: they share. Jess, Welcome to big business. 22 00:01:08,319 --> 00:01:09,840 Speaker 2: Thanks so much for having me, Britt. 23 00:01:10,200 --> 00:01:13,560 Speaker 1: I'm glad to have you here. I remember back in 24 00:01:13,800 --> 00:01:16,120 Speaker 1: back in my day, because before I was doing business, 25 00:01:16,160 --> 00:01:19,960 Speaker 1: I was like an influencer myself, and I remember back 26 00:01:20,000 --> 00:01:24,200 Speaker 1: in my influencer prime, that's when I saw JAS Health 27 00:01:24,440 --> 00:01:28,319 Speaker 1: just everywhere. It was just I remember seeing it and 28 00:01:28,360 --> 00:01:32,520 Speaker 1: seeing everyone that I knew kind of talking about JAS Health. 29 00:01:33,040 --> 00:01:34,959 Speaker 1: And I think you've been around for is it six 30 00:01:35,000 --> 00:01:36,480 Speaker 1: and a half years now. 31 00:01:36,360 --> 00:01:39,160 Speaker 2: The vitamins, But I've been doing Jay's Health for nearly 32 00:01:39,200 --> 00:01:42,840 Speaker 2: twelve thirteen years, you know, because before Jay's Health vitamins, 33 00:01:42,880 --> 00:01:46,040 Speaker 2: I was really just running the brand, you know, and 34 00:01:46,080 --> 00:01:49,320 Speaker 2: supporting my followers with health books and an app in 35 00:01:49,360 --> 00:01:51,320 Speaker 2: a program, so that existed for about seven or eight 36 00:01:51,400 --> 00:01:54,120 Speaker 2: years before the vitamins. So yeah, for about six and 37 00:01:54,160 --> 00:01:56,440 Speaker 2: a half. My team would just love you so much. 38 00:01:56,440 --> 00:01:58,680 Speaker 2: And they're so excited that I'm even on this podcast 39 00:01:58,720 --> 00:02:02,400 Speaker 2: because I'm also such a fan, but they really are 40 00:02:02,520 --> 00:02:03,160 Speaker 2: huge fans. 41 00:02:03,600 --> 00:02:05,560 Speaker 1: Oh well, shout out to your team if they're listening 42 00:02:06,000 --> 00:02:08,799 Speaker 1: once this episode comes out. I think it's really quite 43 00:02:09,000 --> 00:02:13,600 Speaker 1: iconic that I have this podcast now and obviously started 44 00:02:13,639 --> 00:02:15,920 Speaker 1: as an influencer back in the day, and then kind 45 00:02:15,919 --> 00:02:19,360 Speaker 1: of connecting with the brand owners of all of these 46 00:02:19,360 --> 00:02:21,519 Speaker 1: brands that we've known and love for ages, and now 47 00:02:21,880 --> 00:02:23,720 Speaker 1: kind of getting to be on the other side of 48 00:02:23,760 --> 00:02:26,320 Speaker 1: it opposed to, you know, being an influencer that works 49 00:02:26,320 --> 00:02:28,280 Speaker 1: with brands. I now get to you know, speak to 50 00:02:28,320 --> 00:02:32,320 Speaker 1: the founders. And back back in my influencer days when 51 00:02:32,320 --> 00:02:35,560 Speaker 1: I was collaborating with a lot of brands and doing 52 00:02:35,600 --> 00:02:38,320 Speaker 1: all the brand trips and everything, I found myself being 53 00:02:38,400 --> 00:02:41,680 Speaker 1: really interested in the brand side of it. And maybe 54 00:02:41,680 --> 00:02:43,440 Speaker 1: that was the universe saying to me one day, you 55 00:02:43,440 --> 00:02:46,280 Speaker 1: need to get into business yourself. So it's super cool 56 00:02:46,280 --> 00:02:49,000 Speaker 1: to be able to speak, you know, to the other 57 00:02:49,120 --> 00:02:53,040 Speaker 1: side and not being just an influencer working with brands 58 00:02:53,120 --> 00:02:53,520 Speaker 1: kind of thing. 59 00:02:53,600 --> 00:02:56,119 Speaker 2: I'm so good. You must learn so much from these 60 00:02:56,160 --> 00:02:59,080 Speaker 2: conversations and you should be so proud of everything you've created. 61 00:02:59,120 --> 00:03:01,000 Speaker 2: We all love it. Fed by your work. 62 00:03:01,240 --> 00:03:02,520 Speaker 1: Thank you, and same to you. 63 00:03:02,680 --> 00:03:04,519 Speaker 2: The honesty, I love the honesty factor. 64 00:03:05,320 --> 00:03:09,799 Speaker 1: You've got to be honest on the topic of influencer marketing. 65 00:03:10,880 --> 00:03:14,919 Speaker 1: I feel like JS Health over the years has worked 66 00:03:14,960 --> 00:03:17,400 Speaker 1: with so many people, especially back in those early like 67 00:03:17,520 --> 00:03:21,520 Speaker 1: influencer prime days in Australia, how much would would you 68 00:03:21,600 --> 00:03:25,320 Speaker 1: say the success of the brand has come from influencer marketing. 69 00:03:25,360 --> 00:03:28,600 Speaker 1: And I'd also be interested to know two things. I 70 00:03:28,639 --> 00:03:33,399 Speaker 1: guess how you have managed to work with influencers over 71 00:03:33,440 --> 00:03:35,920 Speaker 1: the years, and I guess how you yourself have managed 72 00:03:35,960 --> 00:03:36,720 Speaker 1: to build a brand. 73 00:03:36,960 --> 00:03:39,480 Speaker 2: Yes, it's a real tough one, and vitamins are a 74 00:03:39,560 --> 00:03:42,480 Speaker 2: huge investment, you know, to take some to ingest something 75 00:03:42,720 --> 00:03:46,240 Speaker 2: is a real commitment and investment from your customers. And 76 00:03:46,280 --> 00:03:51,120 Speaker 2: I have a really complicated and conflict of relationship with influencers. 77 00:03:51,160 --> 00:03:53,440 Speaker 2: You know, I myself as an influencer, and I you know, 78 00:03:53,520 --> 00:03:56,520 Speaker 2: had a following way before Jay's Health vitamins existed. And 79 00:03:56,720 --> 00:03:59,440 Speaker 2: of course, you know, as a brand, we especially in 80 00:03:59,440 --> 00:04:01,520 Speaker 2: the early days, just getting the brand name out there 81 00:04:01,600 --> 00:04:04,560 Speaker 2: was so cool. Remember when Sky Wheatley would post about 82 00:04:04,640 --> 00:04:06,920 Speaker 2: us and we would just see our website views go crazy. 83 00:04:06,960 --> 00:04:09,960 Speaker 2: And here in the USA, you know, we have some 84 00:04:10,200 --> 00:04:13,880 Speaker 2: We also continue to work with influencers. But I'm going 85 00:04:13,960 --> 00:04:18,560 Speaker 2: to be honest. As a founder, I am much more 86 00:04:18,640 --> 00:04:23,440 Speaker 2: passionate about my customers like customers are for me. My 87 00:04:23,600 --> 00:04:28,560 Speaker 2: biggest influences. They are the ones who cheerlead the brand 88 00:04:28,600 --> 00:04:31,520 Speaker 2: behind the scenes. You don't see it, but it's more 89 00:04:31,600 --> 00:04:34,520 Speaker 2: powerful than we realize. Word of mouth in our industry, 90 00:04:34,760 --> 00:04:39,479 Speaker 2: in the vitamin industry specifically, is actually the most powerful 91 00:04:40,200 --> 00:04:43,320 Speaker 2: powerful marketing that could ever exist. Because if someone is 92 00:04:43,320 --> 00:04:46,480 Speaker 2: taking a probiotic and they genuinely see a huge change 93 00:04:46,480 --> 00:04:48,360 Speaker 2: in their gut health, or they take a hormone health 94 00:04:48,360 --> 00:04:50,839 Speaker 2: product our hormone and PMS and they genuinely have relief 95 00:04:50,880 --> 00:04:54,240 Speaker 2: from hormone and PMS symptoms, when they tell their best 96 00:04:54,240 --> 00:04:57,320 Speaker 2: friends and their sisters and their family members, that is 97 00:04:57,440 --> 00:05:01,080 Speaker 2: much more powerful than offer. And you know, an influencer 98 00:05:01,120 --> 00:05:03,640 Speaker 2: just posting and being paid to post about it. But 99 00:05:03,680 --> 00:05:06,280 Speaker 2: what we do now, and I really mean it when 100 00:05:06,320 --> 00:05:08,560 Speaker 2: I say, all of the influencers we've ever worked with, 101 00:05:09,400 --> 00:05:12,200 Speaker 2: we really care that they genuinely take the brand, and 102 00:05:12,240 --> 00:05:15,360 Speaker 2: we can tell. We actually don't work with them until 103 00:05:15,360 --> 00:05:17,960 Speaker 2: they've trialed the product for a period of time. We 104 00:05:18,040 --> 00:05:20,440 Speaker 2: are so strict about that. And now we've taken it 105 00:05:20,480 --> 00:05:23,000 Speaker 2: a step further where we actually only work with influencers 106 00:05:23,040 --> 00:05:26,520 Speaker 2: as partners, so a long long term relationship where we 107 00:05:26,560 --> 00:05:28,320 Speaker 2: work with them for a year. We know they committed 108 00:05:28,320 --> 00:05:30,279 Speaker 2: to our products, we know that they take them, we 109 00:05:30,360 --> 00:05:34,240 Speaker 2: know that they genuinely would organically send them to their 110 00:05:34,279 --> 00:05:37,479 Speaker 2: friends and family. We just know that they are true 111 00:05:37,480 --> 00:05:39,200 Speaker 2: fans of the brand. And we sort of don't work 112 00:05:39,200 --> 00:05:42,960 Speaker 2: with influencers now unless they are true partners of the brand. 113 00:05:43,040 --> 00:05:47,080 Speaker 1: Yeah, I think it's really important, especially now in twenty 114 00:05:47,120 --> 00:05:49,920 Speaker 1: twenty five speaking. I love that we talk. We say 115 00:05:49,920 --> 00:05:53,320 Speaker 1: that olden days like it was long ago. You know, 116 00:05:53,680 --> 00:05:57,120 Speaker 1: back in those influenced days, it was so different for 117 00:05:57,240 --> 00:06:00,880 Speaker 1: businesses because they could, you know, get your guy Wheatley's 118 00:06:00,960 --> 00:06:03,920 Speaker 1: or your Shani Grimmins or whoever you know, pay them 119 00:06:03,960 --> 00:06:06,279 Speaker 1: a few thousand dollars to do a post and the 120 00:06:06,279 --> 00:06:08,799 Speaker 1: post could be as simple as holding up the vitamins 121 00:06:08,839 --> 00:06:12,080 Speaker 1: and smiling, and you know, you would see that website 122 00:06:12,120 --> 00:06:16,480 Speaker 1: traffic just go nuts. And I can speak from experience myself, 123 00:06:16,480 --> 00:06:18,880 Speaker 1: because I worked with so many brands, you know, back 124 00:06:18,880 --> 00:06:21,640 Speaker 1: in the day, and those brands would keep coming back 125 00:06:21,640 --> 00:06:23,200 Speaker 1: and keep wanting to work with me, so they were 126 00:06:23,240 --> 00:06:26,039 Speaker 1: seeing results. But I think as the years have gone 127 00:06:26,080 --> 00:06:29,880 Speaker 1: by since those older days, you know, the space has 128 00:06:30,000 --> 00:06:34,000 Speaker 1: changed so much, and obviously the influencer space has become 129 00:06:34,200 --> 00:06:38,200 Speaker 1: really saturated, and also I think consumers and customers and 130 00:06:38,240 --> 00:06:41,000 Speaker 1: followers have become so much more switched on that that 131 00:06:41,160 --> 00:06:44,480 Speaker 1: influencer marketing doesn't hold that same power that it used 132 00:06:44,480 --> 00:06:46,719 Speaker 1: to back then because people are like, actually, you know what, 133 00:06:47,200 --> 00:06:50,560 Speaker 1: I'm sick of this person posting sponsored posts all the time. 134 00:06:51,000 --> 00:06:52,599 Speaker 1: So that's really interesting, that's so true. 135 00:06:52,600 --> 00:06:55,800 Speaker 2: It doesn't have the same because people do see through it. 136 00:06:55,920 --> 00:06:58,720 Speaker 2: That is why we're so obsessed as a team of 137 00:06:58,760 --> 00:07:01,680 Speaker 2: working with ambassadors. Part is because you can see that 138 00:07:01,720 --> 00:07:03,520 Speaker 2: it's more than just a deal for them, that they 139 00:07:03,560 --> 00:07:05,760 Speaker 2: genuinely have our magnesium next to their bed or to 140 00:07:05,760 --> 00:07:07,920 Speaker 2: be honest, it's the only part of the business I'm 141 00:07:07,960 --> 00:07:11,240 Speaker 2: not involved in. Again, I'm just super transparent. Is I 142 00:07:11,280 --> 00:07:13,560 Speaker 2: do everything else literally as a founder, you know what 143 00:07:13,600 --> 00:07:16,320 Speaker 2: that's like, except I'm not so involved in the influencer side, 144 00:07:16,320 --> 00:07:18,880 Speaker 2: but I am involved in the capacity of them being 145 00:07:18,880 --> 00:07:21,880 Speaker 2: ambassadors and understanding of the product. Here in the US, 146 00:07:21,920 --> 00:07:25,080 Speaker 2: I do consultations with every influencer that we all a 147 00:07:25,080 --> 00:07:27,840 Speaker 2: celebrity that we work with where they I literally am 148 00:07:27,880 --> 00:07:30,320 Speaker 2: helping their health and well being not just with our 149 00:07:30,320 --> 00:07:35,160 Speaker 2: supplements but also with their lifestyle and nutrition. So but yeah, 150 00:07:35,160 --> 00:07:37,400 Speaker 2: it's interesting. The times have changed, and I think you 151 00:07:37,480 --> 00:07:40,760 Speaker 2: really have to go with that, and that's why it's 152 00:07:40,840 --> 00:07:44,320 Speaker 2: very important that there's authenticity at all times with anyone 153 00:07:44,360 --> 00:07:45,000 Speaker 2: that you work with. 154 00:07:45,480 --> 00:07:47,240 Speaker 1: Yeah, I'm right there with you, and I'm right there 155 00:07:47,240 --> 00:07:51,040 Speaker 1: with you on appreciating customers in word of mouth. It's 156 00:07:51,080 --> 00:07:53,800 Speaker 1: the oldest method in the book, is the good old 157 00:07:53,840 --> 00:07:58,200 Speaker 1: word of mouth. God, it's powerful and something that I 158 00:07:58,200 --> 00:08:01,560 Speaker 1: think maybe a lot of brands don't realize. And I 159 00:08:01,600 --> 00:08:06,240 Speaker 1: think even now, you're seeing people, you know, getting sick 160 00:08:06,280 --> 00:08:10,040 Speaker 1: of seeing influencers always being gifted things, and you know, 161 00:08:10,120 --> 00:08:12,840 Speaker 1: I think brands really need to start to pivot and 162 00:08:12,920 --> 00:08:16,000 Speaker 1: focus more on their customers. And even for us US 163 00:08:16,040 --> 00:08:18,800 Speaker 1: at Fate, we've got this Facebook community group that we 164 00:08:18,840 --> 00:08:22,160 Speaker 1: started last year and we've been doing a lot of 165 00:08:22,200 --> 00:08:26,800 Speaker 1: activations with our customers and communities, and we've just started 166 00:08:26,800 --> 00:08:30,280 Speaker 1: a Fate pr list, But it's for our customers. So 167 00:08:30,400 --> 00:08:33,960 Speaker 1: we want we want to be gifting and working with 168 00:08:34,000 --> 00:08:36,960 Speaker 1: people in our community, even if they've got no followers, 169 00:08:37,000 --> 00:08:39,000 Speaker 1: because we want them to feel like they're part of 170 00:08:39,080 --> 00:08:41,800 Speaker 1: the brand. And I think there's so much power in 171 00:08:41,880 --> 00:08:45,480 Speaker 1: that as opposed to, you know, just only gifting influencers totally. 172 00:08:45,640 --> 00:08:47,400 Speaker 2: I mean back in the day, we also had our 173 00:08:47,440 --> 00:08:49,840 Speaker 2: Facebook group Jays Health Girls, and I can tell you 174 00:08:50,520 --> 00:08:53,520 Speaker 2: that that had more engagement than any influencer ever would. Yes, 175 00:08:53,600 --> 00:08:56,400 Speaker 2: always doled as today and me resharing my customer messages. 176 00:08:56,400 --> 00:08:58,199 Speaker 2: I'll show you later one of my folders because I'm 177 00:08:58,200 --> 00:08:59,760 Speaker 2: not going to show off, but I'll show you why, 178 00:09:00,280 --> 00:09:02,960 Speaker 2: and you'll see how obsessed I am with my customers 179 00:09:03,000 --> 00:09:05,320 Speaker 2: from the folder that I show you, Like, it's just 180 00:09:05,440 --> 00:09:07,800 Speaker 2: I think, let's say, as founders, I think it's the 181 00:09:07,880 --> 00:09:09,600 Speaker 2: year of the customer. I really do. 182 00:09:09,760 --> 00:09:13,240 Speaker 1: I a one hundred percent agree, and I'm right there 183 00:09:13,240 --> 00:09:16,920 Speaker 1: with you. I even see in our community group, someone 184 00:09:16,960 --> 00:09:19,319 Speaker 1: will post their like I love when people post their 185 00:09:19,320 --> 00:09:20,960 Speaker 1: outfit photos in our group. You know, they'll do a 186 00:09:20,960 --> 00:09:23,240 Speaker 1: mirror cell people like I'm out to dinner tonight, I'm 187 00:09:23,240 --> 00:09:26,360 Speaker 1: wearing this and that, and then just everyone will jump 188 00:09:26,440 --> 00:09:28,079 Speaker 1: on there and hype that girl up and be like 189 00:09:28,080 --> 00:09:30,079 Speaker 1: you look amazing. And then I see comments like you've 190 00:09:30,120 --> 00:09:32,400 Speaker 1: just influenced me. I'm getting that top, you know, So 191 00:09:32,840 --> 00:09:37,960 Speaker 1: your customers are your influencers, and I agree it is 192 00:09:38,040 --> 00:09:39,000 Speaker 1: the year of the customer. 193 00:09:39,280 --> 00:09:40,760 Speaker 2: I think it's the Year of the customer. They gave 194 00:09:40,760 --> 00:09:43,280 Speaker 2: me chills because I just think, as you said before, 195 00:09:43,280 --> 00:09:45,360 Speaker 2: there's just nothing more powerful than that. You just inspired 196 00:09:45,360 --> 00:09:47,120 Speaker 2: me with some things that I feel like we can, 197 00:09:47,240 --> 00:09:49,120 Speaker 2: we should do, and continue to do in our brand. 198 00:09:49,760 --> 00:09:51,760 Speaker 2: And I think it also is what lights me up. 199 00:09:51,800 --> 00:09:53,199 Speaker 2: I don't know how you feel as a founder. When 200 00:09:53,200 --> 00:09:58,199 Speaker 2: I actually started, I started doing consultations with my customers. 201 00:09:58,360 --> 00:10:00,640 Speaker 2: What I started doing with my EA key is that 202 00:10:00,679 --> 00:10:04,240 Speaker 2: we started actually adding consultations back into my day to 203 00:10:04,320 --> 00:10:07,240 Speaker 2: day because it actually gives me so much like fire 204 00:10:07,280 --> 00:10:09,120 Speaker 2: and passion, you know, when you're just stuck in the 205 00:10:09,160 --> 00:10:12,720 Speaker 2: business grind, it's just an it really can just like 206 00:10:13,080 --> 00:10:17,560 Speaker 2: zap that passion energy, which is different energy. And so 207 00:10:17,600 --> 00:10:20,440 Speaker 2: I started adding consultations back in with my customers just 208 00:10:20,480 --> 00:10:24,160 Speaker 2: to find just to reignite my passion. And it's just 209 00:10:24,200 --> 00:10:27,600 Speaker 2: so powerful what your relationship with your customer does for 210 00:10:27,640 --> 00:10:32,479 Speaker 2: your continued belief in your brand and just that continued 211 00:10:33,200 --> 00:10:37,559 Speaker 2: fire fire energy that you really need to build a company. 212 00:10:37,640 --> 00:10:42,160 Speaker 2: You know you can, you need that continued passion filled 213 00:10:42,240 --> 00:10:44,000 Speaker 2: energy to build what we're building. 214 00:10:44,400 --> 00:10:46,520 Speaker 1: I agree, and I think it's really hard, like you said, 215 00:10:47,080 --> 00:10:49,240 Speaker 1: when you are the owner and you're so invested in 216 00:10:49,240 --> 00:10:51,280 Speaker 1: the business, you can get so caught up in the 217 00:10:51,920 --> 00:10:53,959 Speaker 1: day to day grind of the business and you're dealing 218 00:10:54,000 --> 00:10:56,640 Speaker 1: with HR and then freight is go on missing and 219 00:10:56,679 --> 00:10:59,520 Speaker 1: you're dealing with all these things. But it's really hard 220 00:10:59,520 --> 00:11:03,760 Speaker 1: to refocus yourself on the things that you that really matter, 221 00:11:03,880 --> 00:11:07,080 Speaker 1: like your community. And I find myself, you know, doing 222 00:11:07,080 --> 00:11:08,480 Speaker 1: the same thing where I'm like, oh my god, I'm 223 00:11:08,480 --> 00:11:10,440 Speaker 1: stressed about this, that and the other, and everything's going wrong. 224 00:11:10,520 --> 00:11:12,200 Speaker 1: But you need to just kind of take a step 225 00:11:12,240 --> 00:11:13,840 Speaker 1: back and go hang on a second, like, look at 226 00:11:14,000 --> 00:11:16,640 Speaker 1: how amazing all these other things are, and you just 227 00:11:16,880 --> 00:11:19,520 Speaker 1: you get so like tunnel vision in your business when 228 00:11:19,559 --> 00:11:22,680 Speaker 1: you totally stop and take a look at the big picture. 229 00:11:23,080 --> 00:11:25,840 Speaker 2: And I think that's the energy that probably leads to burnout, 230 00:11:25,840 --> 00:11:27,800 Speaker 2: which we can talk about as I mean burn out 231 00:11:27,800 --> 00:11:29,839 Speaker 2: as founders is on the rise more than iver when 232 00:11:29,840 --> 00:11:32,080 Speaker 2: you bring in some of those passion filled projects or 233 00:11:32,080 --> 00:11:35,560 Speaker 2: for me speaking to my customers consultations, you talking to 234 00:11:35,600 --> 00:11:37,840 Speaker 2: your customers. Don't you think it's the energy that doesn't 235 00:11:37,840 --> 00:11:39,319 Speaker 2: burn you out, Like is the energy. 236 00:11:39,040 --> 00:11:43,199 Speaker 1: That it's like, oh wait, this is actually nice, you know. Yeah, 237 00:11:43,320 --> 00:11:45,720 Speaker 1: I'm all for the customer involvement. Like we're doing so 238 00:11:45,840 --> 00:11:47,520 Speaker 1: much this year, I'll have to share some of our 239 00:11:47,800 --> 00:11:50,680 Speaker 1: ideas with you so that you can take inspiration once 240 00:11:51,320 --> 00:11:54,120 Speaker 1: even we've just said because we've just got this community 241 00:11:54,160 --> 00:11:57,400 Speaker 1: of tens of thousands of women, and so it's Valentine's 242 00:11:57,480 --> 00:12:00,000 Speaker 1: Day coming up, so we've organized because Valentine's Day is 243 00:12:00,040 --> 00:12:02,880 Speaker 1: on the Friday, So on the Saturday, the fifteenth of 244 00:12:02,920 --> 00:12:07,480 Speaker 1: feb in every city where we have our retail stores, 245 00:12:07,520 --> 00:12:12,120 Speaker 1: we're just hosting a community like Gallantines meet up at 246 00:12:12,160 --> 00:12:15,560 Speaker 1: local parks, and it's just it's such a low cost, 247 00:12:15,720 --> 00:12:18,480 Speaker 1: you know thing for us. It's just everyone, bring a blanket, 248 00:12:18,520 --> 00:12:21,480 Speaker 1: bring a basket of food. We've just got two staff 249 00:12:21,520 --> 00:12:26,319 Speaker 1: members from like each state going yet to just have 250 00:12:26,920 --> 00:12:29,760 Speaker 1: and it's just like two hours. Come along, bring your family, 251 00:12:29,760 --> 00:12:32,600 Speaker 1: bring your friends. Just like getting the community together like we. 252 00:12:34,320 --> 00:12:36,840 Speaker 2: March. That inspires and that makes me like I'm jealous. 253 00:12:36,840 --> 00:12:39,640 Speaker 2: I don't get jealous. I'm jealous of that because actually 254 00:12:39,679 --> 00:12:41,880 Speaker 2: that's how Jay's health began. We used to meet up 255 00:12:41,880 --> 00:12:45,400 Speaker 2: in parks and to share jays health recipes and literally 256 00:12:45,520 --> 00:12:48,240 Speaker 2: that's what started Jay's health and sevenyways. It's so nice, 257 00:12:48,280 --> 00:12:50,200 Speaker 2: like going back to basics. It doesn't need to be 258 00:12:50,240 --> 00:12:51,280 Speaker 2: these big fancy events. 259 00:12:51,280 --> 00:12:51,679 Speaker 1: Sometimes. 260 00:12:51,800 --> 00:12:55,079 Speaker 2: See when I talk about just community, community, community. 261 00:12:54,760 --> 00:12:56,720 Speaker 1: Which meeting us for a picnique, we want to do 262 00:12:56,840 --> 00:13:00,400 Speaker 1: like let's just start organizing some Saturday morning war and 263 00:13:00,400 --> 00:13:02,280 Speaker 1: get a coffee and it's just like anyone that wants 264 00:13:02,360 --> 00:13:05,800 Speaker 1: to come come along, and it's it is marketing for 265 00:13:05,840 --> 00:13:08,160 Speaker 1: your business because you can create some cute content at 266 00:13:08,200 --> 00:13:10,560 Speaker 1: the picnic, but it's very low cost. You know, it's 267 00:13:10,600 --> 00:13:16,200 Speaker 1: not something extravag Are you writing that down? I love it. 268 00:13:21,000 --> 00:13:25,160 Speaker 1: Back to what you mentioned earlier about how you wanted 269 00:13:25,200 --> 00:13:29,400 Speaker 1: to create these vitamins and around JS Health, you mentioned 270 00:13:29,440 --> 00:13:33,720 Speaker 1: that you wanted it to be small and boutiquey. What 271 00:13:33,920 --> 00:13:36,240 Speaker 1: did that look like? Obviously you were in the health 272 00:13:36,240 --> 00:13:38,679 Speaker 1: and wellness space when you started, so that's obviously your 273 00:13:38,679 --> 00:13:43,000 Speaker 1: inspiration because that's everything that you were doing. What was 274 00:13:43,280 --> 00:13:46,720 Speaker 1: I guess the idea behind you stepping into vitamins and obviously, 275 00:13:46,760 --> 00:13:49,280 Speaker 1: like you said, you wanted it to be small because 276 00:13:49,400 --> 00:13:52,200 Speaker 1: those were the brands that you were loving and endorsing 277 00:13:52,240 --> 00:13:55,840 Speaker 1: back then, and I guess it has started small. But 278 00:13:55,920 --> 00:13:58,960 Speaker 1: obviously become quite big, and I'm guessing that wasn't part 279 00:13:58,960 --> 00:14:00,760 Speaker 1: of your plant for it to be as big as 280 00:14:00,760 --> 00:14:01,400 Speaker 1: it is today. 281 00:14:02,120 --> 00:14:06,120 Speaker 2: No death really hand on hard, definitely not. But I'm 282 00:14:06,160 --> 00:14:09,920 Speaker 2: extremely grateful obviously because it's just like now a bigger platform. 283 00:14:10,360 --> 00:14:12,960 Speaker 2: You know, running a business. You know, the stakes are high, 284 00:14:13,040 --> 00:14:16,360 Speaker 2: it's it's hard, the pressure is intense. I've loved building 285 00:14:16,400 --> 00:14:18,200 Speaker 2: the company and I still do and I love my 286 00:14:18,240 --> 00:14:21,280 Speaker 2: team so much. But vitamins, it goes so way back 287 00:14:21,280 --> 00:14:24,960 Speaker 2: for me, Like I was literally thirteen fourteen years old. 288 00:14:25,160 --> 00:14:28,920 Speaker 2: Instead of collecting makeup in my bathroom, I literally collected vitamins. 289 00:14:28,920 --> 00:14:31,440 Speaker 2: I have photos my sisters. You're telling it is so 290 00:14:31,880 --> 00:14:35,200 Speaker 2: weird and random. I can't even quite exact mean even 291 00:14:35,200 --> 00:14:38,560 Speaker 2: like my great grandmother, we were from South Africa. She 292 00:14:38,560 --> 00:14:42,760 Speaker 2: she used to travel from Africa to Switzerland to go 293 00:14:42,880 --> 00:14:45,240 Speaker 2: get vitamins because at the time she couldn't get them. 294 00:14:45,280 --> 00:14:48,200 Speaker 2: It's like in my blood when I was a Priceline girl, 295 00:14:48,240 --> 00:14:50,760 Speaker 2: which is so cool because obviously when Priceline stores and 296 00:14:50,920 --> 00:14:53,480 Speaker 2: yeah if I work there for you, yeah I work 297 00:14:53,520 --> 00:14:55,840 Speaker 2: there in high school and I would find myself like 298 00:14:56,560 --> 00:14:59,440 Speaker 2: I do not know why, but in the vitamin aisles 299 00:14:59,600 --> 00:15:02,040 Speaker 2: the entire higher time. I feel like the managers to 300 00:15:02,040 --> 00:15:04,720 Speaker 2: get so annoyed at me. I was just like looking 301 00:15:04,760 --> 00:15:07,520 Speaker 2: at the bottles, it feels like I can only describe 302 00:15:07,520 --> 00:15:10,800 Speaker 2: it as a gravitational pool, Like It's what I was 303 00:15:10,880 --> 00:15:14,920 Speaker 2: meant to do. And I've seen the way good Quali 304 00:15:15,040 --> 00:15:18,040 Speaker 2: vitamins can transform my clients' lives. And the truth is 305 00:15:18,720 --> 00:15:21,680 Speaker 2: I had spent nearly a decade in the health industry 306 00:15:21,720 --> 00:15:24,600 Speaker 2: before creating Jay's Health Vitamins. I had spent ten years 307 00:15:25,360 --> 00:15:28,400 Speaker 2: knowing which ingredients work and which ones do not, And 308 00:15:29,000 --> 00:15:32,600 Speaker 2: in a humble way, I just was constantly disappointed by 309 00:15:32,600 --> 00:15:35,440 Speaker 2: formulations on the market. I was looking for a much more, 310 00:15:36,120 --> 00:15:43,000 Speaker 2: very specific medicinal therapeutic formulation that would target my client's 311 00:15:43,160 --> 00:15:45,480 Speaker 2: very specific pain points. Because at the time, the vitamin 312 00:15:45,520 --> 00:15:47,800 Speaker 2: industry was quite old school. There was your vitamin C, 313 00:15:48,280 --> 00:15:50,600 Speaker 2: your vitamin D, turmeric, calcium, you know, do you know. 314 00:15:50,600 --> 00:15:50,920 Speaker 1: What I mean? 315 00:15:50,920 --> 00:15:52,520 Speaker 2: You would go down, you know, that's what you would see. 316 00:15:52,520 --> 00:15:55,760 Speaker 2: You wouldn't really see a formulation for deeploating, or for 317 00:15:55,840 --> 00:15:59,120 Speaker 2: hair or hair growth, or for sleep, or for calm, 318 00:15:59,280 --> 00:16:01,960 Speaker 2: or for stress, or for hormone and pms like it 319 00:16:02,080 --> 00:16:05,040 Speaker 2: truly didn't exist, and I do think that Jay's Health 320 00:16:05,080 --> 00:16:08,040 Speaker 2: Vitamins disrupted the industry with actually putting the pain point 321 00:16:08,200 --> 00:16:11,160 Speaker 2: or the solution on the label. It didn't exist at 322 00:16:11,160 --> 00:16:14,960 Speaker 2: the time. Plus I again I say this in a 323 00:16:15,000 --> 00:16:18,600 Speaker 2: humble way, I was constantly disappointed by forms of ingredients 324 00:16:18,960 --> 00:16:22,240 Speaker 2: often used in formulations and doses. I just felt really 325 00:16:22,280 --> 00:16:27,040 Speaker 2: passionate that I could create targeted vitamin formulations that would 326 00:16:27,040 --> 00:16:29,560 Speaker 2: make a true difference to my customers pain points and 327 00:16:30,000 --> 00:16:33,760 Speaker 2: health issues. And I also wanted them to be very 328 00:16:34,160 --> 00:16:36,160 Speaker 2: clear on the label. To be honest, there was so 329 00:16:36,240 --> 00:16:38,720 Speaker 2: much confusion and people would sort of not take vitamins 330 00:16:38,760 --> 00:16:39,960 Speaker 2: because they felt so confused. 331 00:16:40,040 --> 00:16:42,240 Speaker 1: Yeah, I feel like it can be really confusing, like 332 00:16:42,280 --> 00:16:45,360 Speaker 1: what do I take it. I'm probably a great example, 333 00:16:45,480 --> 00:16:47,600 Speaker 1: Like I'm the kind of person you probably hate me 334 00:16:47,640 --> 00:16:49,760 Speaker 1: where I've like said, Okay, I'm going to take vitamins 335 00:16:49,760 --> 00:16:51,520 Speaker 1: and then you start taking them and then you just 336 00:16:51,600 --> 00:16:52,080 Speaker 1: forget it. 337 00:16:52,120 --> 00:16:54,800 Speaker 2: Stuck like you need Yeah, you need to appreciate that 338 00:16:55,000 --> 00:16:59,000 Speaker 2: too much. And I really get that because I am 339 00:16:59,080 --> 00:17:01,600 Speaker 2: actually what people don't know about me is I'm actually 340 00:17:01,640 --> 00:17:03,360 Speaker 2: very I have a simple approach when it comes to 341 00:17:03,360 --> 00:17:05,280 Speaker 2: taking vitamins. I'm not someone who says take it all, 342 00:17:05,400 --> 00:17:08,840 Speaker 2: take our entire range. Our biggest customer support question is 343 00:17:09,040 --> 00:17:12,200 Speaker 2: can I take your entire range together? I'm like, no, no, no. 344 00:17:12,520 --> 00:17:13,960 Speaker 2: This is the whole point and this is why I 345 00:17:14,000 --> 00:17:17,200 Speaker 2: wanted to be a niche brand. Is what we actually 346 00:17:17,200 --> 00:17:19,239 Speaker 2: have our Jay's Health Vitamins, every day health range. There 347 00:17:19,240 --> 00:17:21,920 Speaker 2: are some base formulations that people just seem to thrive 348 00:17:22,000 --> 00:17:23,879 Speaker 2: with taking on a long term basis, and that is 349 00:17:24,080 --> 00:17:28,639 Speaker 2: a probiotic, magnesium, fish oil, and sometimes tumoric depending on 350 00:17:28,680 --> 00:17:31,600 Speaker 2: your age and your symptoms. Honestly, people just feel better 351 00:17:31,600 --> 00:17:33,480 Speaker 2: when they take a magnesium powder a tablet night, and 352 00:17:33,520 --> 00:17:35,359 Speaker 2: people just feel better when they take a probiotic with 353 00:17:35,400 --> 00:17:38,040 Speaker 2: their breakfast. They feel better when they take those Amiga 354 00:17:38,040 --> 00:17:40,320 Speaker 2: three fatty assis, and the research behind fish oil is 355 00:17:40,359 --> 00:17:43,520 Speaker 2: just undeniable. So that's that. But then I like people 356 00:17:43,520 --> 00:17:45,280 Speaker 2: to look at vitamins like a medicine. When you have 357 00:17:45,320 --> 00:17:47,640 Speaker 2: a headache, you take pan at all if you will. 358 00:17:47,720 --> 00:17:49,800 Speaker 2: So maybe now tell me what you're struggling and I 359 00:17:49,880 --> 00:17:51,960 Speaker 2: can ask you questions. You might not be struggling with anything, 360 00:17:52,000 --> 00:17:53,800 Speaker 2: but as a founder, I can imagine you might be 361 00:17:54,080 --> 00:17:57,439 Speaker 2: struggling with your adrenals, your stress, potentially deep sleep. 362 00:17:57,680 --> 00:18:01,119 Speaker 1: Yeah, I would say mine's probably yes. Sleep and just 363 00:18:01,320 --> 00:18:03,480 Speaker 1: like laying awake at night and then you know your 364 00:18:03,480 --> 00:18:05,439 Speaker 1: brain's racing and you're thinking of everything you're going to 365 00:18:05,440 --> 00:18:07,000 Speaker 1: do the next day. I would say that's my number 366 00:18:07,000 --> 00:18:07,360 Speaker 1: one thing. 367 00:18:07,520 --> 00:18:09,760 Speaker 2: Yes, So then I would and this is why, thank gosh, 368 00:18:09,800 --> 00:18:12,240 Speaker 2: we have. My favorite team in the company is our 369 00:18:12,240 --> 00:18:15,200 Speaker 2: customer support team because they also have there's natural paths 370 00:18:15,240 --> 00:18:20,359 Speaker 2: and nutritionists in the team. Guiding a customer is my 371 00:18:20,440 --> 00:18:23,119 Speaker 2: favorite thing. So I would say to you immediately, I 372 00:18:23,160 --> 00:18:25,080 Speaker 2: definitely want to give you a magnesium because it's all 373 00:18:25,080 --> 00:18:27,600 Speaker 2: about calming down your nervousystem you have. I can imagine 374 00:18:27,640 --> 00:18:29,720 Speaker 2: you're working crazy long hours. I know you you're never 375 00:18:29,760 --> 00:18:32,400 Speaker 2: switching off. I can already tell on your energy, and 376 00:18:32,480 --> 00:18:34,879 Speaker 2: so I would want to give you some magnesium at 377 00:18:34,960 --> 00:18:36,520 Speaker 2: night just to calm down the nervous system. And then 378 00:18:36,520 --> 00:18:38,760 Speaker 2: I might also give you our deep sleep formulation. So 379 00:18:38,880 --> 00:18:43,320 Speaker 2: I specifically created that formulation to calm the mind to 380 00:18:43,560 --> 00:18:45,920 Speaker 2: be able to have a deep sleep. So I would 381 00:18:45,960 --> 00:18:48,560 Speaker 2: give you magnesium our deep sleep and then I would 382 00:18:48,640 --> 00:18:51,320 Speaker 2: also just give you some nutritional lifestyle practices through the 383 00:18:51,359 --> 00:18:54,399 Speaker 2: afternoon around four pm to really start taking care of 384 00:18:54,400 --> 00:18:58,520 Speaker 2: your QUARTERSOL levels and then a strict eight pm social 385 00:18:58,560 --> 00:18:59,480 Speaker 2: media switch off. 386 00:19:00,080 --> 00:19:03,119 Speaker 1: Read that online. We were doing some googling in it. 387 00:19:03,160 --> 00:19:06,119 Speaker 1: I've got it down here that you change online. I 388 00:19:06,119 --> 00:19:09,280 Speaker 1: read online that you delete Instagram every night for twelve 389 00:19:09,359 --> 00:19:10,760 Speaker 1: hours for complete peace. 390 00:19:11,040 --> 00:19:13,920 Speaker 2: I do, obviously, I don't stick to I stick to it. 391 00:19:14,000 --> 00:19:16,879 Speaker 2: I can tell you ninety eight ninety nine percent. But 392 00:19:17,000 --> 00:19:19,879 Speaker 2: I am so strict about it. I can't even explain 393 00:19:19,920 --> 00:19:23,360 Speaker 2: to you. A nighttime ritual can change someone's life, especially 394 00:19:23,400 --> 00:19:25,320 Speaker 2: in this day and age, if you can work your 395 00:19:25,320 --> 00:19:27,240 Speaker 2: butt off all day and you and I both probably 396 00:19:27,240 --> 00:19:30,399 Speaker 2: at our desk from nine till seven most days, and 397 00:19:30,480 --> 00:19:34,520 Speaker 2: if you can create a beautiful, nourishing, restorative evening routine. 398 00:19:34,640 --> 00:19:37,439 Speaker 2: For me, it's a Jay's health dinner, a nutritious dinner. 399 00:19:38,040 --> 00:19:41,959 Speaker 2: Then I have an EPSOM salt bath. I delete my Instagram, 400 00:19:42,119 --> 00:19:44,200 Speaker 2: I delete any sort of social media on my phone. 401 00:19:44,240 --> 00:19:46,360 Speaker 2: It's so easy to download the next day. And it's 402 00:19:46,440 --> 00:19:50,040 Speaker 2: all about just time Jess and Deane, time watching my 403 00:19:50,080 --> 00:19:54,720 Speaker 2: favorite TV show, reading a book we night tonight. And 404 00:19:54,840 --> 00:19:56,959 Speaker 2: but what it does is what people are really afraid 405 00:19:57,000 --> 00:19:58,800 Speaker 2: to do, that especially as founderscause you're like, I should 406 00:19:58,840 --> 00:20:01,600 Speaker 2: keep going, I should keep working. I like Squirrell squirrel scroll. 407 00:20:01,680 --> 00:20:04,320 Speaker 2: But it has made me a better founder and leader 408 00:20:04,359 --> 00:20:06,320 Speaker 2: because I wake up in the morning clear as day. 409 00:20:06,359 --> 00:20:08,520 Speaker 2: I definitely do not check my social media until I'm 410 00:20:08,520 --> 00:20:11,479 Speaker 2: at my desk. Like that first thirty minutes of your 411 00:20:11,520 --> 00:20:13,600 Speaker 2: day sets the tone for your day. Just everyone needs 412 00:20:13,600 --> 00:20:16,399 Speaker 2: to remember that that first thirty minutes. If you're checking 413 00:20:16,440 --> 00:20:18,040 Speaker 2: your phone, that's okay. 414 00:20:18,119 --> 00:20:21,120 Speaker 1: It's setting you up with the negativity of the. 415 00:20:21,080 --> 00:20:26,000 Speaker 2: World, comparison, inundation of information. It's not even reality. It's like, 416 00:20:26,119 --> 00:20:28,119 Speaker 2: don't we want to start our days on a calm, 417 00:20:28,160 --> 00:20:30,360 Speaker 2: peaceful note so we can be leaders that can show 418 00:20:30,440 --> 00:20:32,760 Speaker 2: up for our team in a strong, clear way. And 419 00:20:32,800 --> 00:20:34,840 Speaker 2: I can tell you sometimes I break it, very very 420 00:20:34,920 --> 00:20:38,239 Speaker 2: rarely because I'm so and I'm not as good as 421 00:20:38,280 --> 00:20:40,840 Speaker 2: a founder that day, I'm all over the shop and 422 00:20:40,880 --> 00:20:43,080 Speaker 2: my brain is scattered. If you can just give yourself, 423 00:20:43,320 --> 00:20:45,200 Speaker 2: and I'm talking to the founders out there, anyone who 424 00:20:45,440 --> 00:20:47,440 Speaker 2: is working a big job, if you can just grant 425 00:20:47,520 --> 00:20:49,560 Speaker 2: yourself the first thirty minutes of your day with peace, 426 00:20:50,160 --> 00:20:52,159 Speaker 2: don't check. You know, my social media would have been 427 00:20:52,200 --> 00:20:55,680 Speaker 2: deleted from the night before and give yourself twenty minutes 428 00:20:55,720 --> 00:20:59,640 Speaker 2: of walking in the sun, go for a workout coffee. 429 00:21:00,359 --> 00:21:04,880 Speaker 2: I do breathing like a breathing ritual from doctor Joe 430 00:21:04,880 --> 00:21:08,280 Speaker 2: Despenser and doctor Huberman. And if you can just give 431 00:21:08,320 --> 00:21:10,440 Speaker 2: yourself thirty minutes and start your day on the best, 432 00:21:10,720 --> 00:21:12,640 Speaker 2: best note, and then you just remember you can get 433 00:21:12,680 --> 00:21:15,200 Speaker 2: to your social media and to your phone at nine am. 434 00:21:15,520 --> 00:21:17,520 Speaker 1: It's going to be there. Yeah, it's going to be there. 435 00:21:17,520 --> 00:21:18,399 Speaker 2: It's not going anywhere. 436 00:21:18,520 --> 00:21:20,480 Speaker 1: We're obsessed with checking it when it's going to be 437 00:21:20,480 --> 00:21:22,880 Speaker 1: the same no matter what time we look. We open 438 00:21:22,920 --> 00:21:25,119 Speaker 1: our TikTok, scroll a few videos, and you get out 439 00:21:25,160 --> 00:21:26,800 Speaker 1: of the app, and then you open the app again 440 00:21:27,040 --> 00:21:29,720 Speaker 1: like you just exited the app, and then you just 441 00:21:29,800 --> 00:21:31,879 Speaker 1: automatically open it again, even though it's going to be 442 00:21:31,920 --> 00:21:32,720 Speaker 1: exactly the same. 443 00:21:32,800 --> 00:21:34,280 Speaker 2: It's crazy. 444 00:21:34,560 --> 00:21:36,879 Speaker 1: There's one thing I went on a no I love it. 445 00:21:36,880 --> 00:21:38,800 Speaker 1: If there's one thing that I'm taking away from this 446 00:21:38,960 --> 00:21:42,040 Speaker 1: is you're feeling inspired to do more community events and 447 00:21:42,160 --> 00:21:44,600 Speaker 1: I'm inspired that I need to look after myself MORECAU. 448 00:21:45,960 --> 00:21:48,879 Speaker 1: I'm the worst. And with the night time scrolling as well. 449 00:21:49,400 --> 00:21:52,959 Speaker 1: You think in your mind, I've worked so hard all day. 450 00:21:53,000 --> 00:21:55,440 Speaker 1: So I'm going to treat myself to just doom scrolling 451 00:21:55,440 --> 00:21:57,720 Speaker 1: at night when we should be treating ourselves by like 452 00:21:57,800 --> 00:22:00,920 Speaker 1: winding down and yeah, being pea full rather than. 453 00:22:00,840 --> 00:22:04,600 Speaker 2: He'sful, especially for your physical and mental health. Like I'm 454 00:22:04,600 --> 00:22:07,760 Speaker 2: talking about both, I'm talking physiologically. The nervous system has 455 00:22:07,800 --> 00:22:10,720 Speaker 2: been heightened all day. Your cortisol levels are pumping through 456 00:22:10,720 --> 00:22:13,600 Speaker 2: the day. You want quartersole to go down at four pm, 457 00:22:13,680 --> 00:22:16,960 Speaker 2: five pm, six pm, and then melatonin. Now our sleep 458 00:22:16,960 --> 00:22:19,680 Speaker 2: hoomone literally takes over from quartersol around the night eight 459 00:22:19,800 --> 00:22:21,880 Speaker 2: like seven, eight, nine pm when the sun goes down. 460 00:22:22,119 --> 00:22:24,320 Speaker 2: What's happening in this day and age is actually not happening. 461 00:22:24,560 --> 00:22:26,960 Speaker 2: The melatonin is not taking over, and that is why 462 00:22:27,000 --> 00:22:29,399 Speaker 2: sleep issues are so on the rise. I believe cortisol 463 00:22:29,880 --> 00:22:32,240 Speaker 2: is a big factor. So how do we bring down 464 00:22:32,280 --> 00:22:38,160 Speaker 2: our physiological nerve systems? And remember that our neurotransmitters serotonin 465 00:22:38,200 --> 00:22:40,399 Speaker 2: and dopamine are going to be heavily affected by this 466 00:22:40,480 --> 00:22:43,440 Speaker 2: inundation on our phones. And how do we protect I mean, 467 00:22:43,480 --> 00:22:47,119 Speaker 2: serotonin dopamine is our feel good hormones. We have to 468 00:22:47,240 --> 00:22:47,880 Speaker 2: protect them. 469 00:22:48,080 --> 00:22:50,199 Speaker 1: There you go. I'm starting to think, is this a 470 00:22:50,240 --> 00:22:53,320 Speaker 1: business episode or is this like a personal health consultation 471 00:22:53,400 --> 00:22:55,360 Speaker 1: for me? I'm loving it, that's what happens. 472 00:22:55,720 --> 00:22:58,440 Speaker 2: But absolutely you're inspiring me with business and I can 473 00:22:59,000 --> 00:23:02,000 Speaker 2: hopefully help my I actually I think maybe one day 474 00:23:02,040 --> 00:23:04,320 Speaker 2: I can just create a podcast to help founders with 475 00:23:04,359 --> 00:23:08,240 Speaker 2: their health because I I just think so deeply, because 476 00:23:08,600 --> 00:23:11,639 Speaker 2: I think we go through so much as founders and 477 00:23:11,720 --> 00:23:14,480 Speaker 2: just it's actually is so funny that it can be 478 00:23:14,680 --> 00:23:17,200 Speaker 2: even as a you know, someone who's a health fanatic, 479 00:23:17,280 --> 00:23:20,200 Speaker 2: like taking care of your health for some reason goes 480 00:23:20,240 --> 00:23:23,440 Speaker 2: to the side. And I actually recently took an entire 481 00:23:23,520 --> 00:23:25,760 Speaker 2: for the first time in a decade. Took a month 482 00:23:25,800 --> 00:23:27,359 Speaker 2: of work, which was the hardest thing in the world. 483 00:23:27,400 --> 00:23:29,960 Speaker 2: So just to only founders out there, it's hard to 484 00:23:30,000 --> 00:23:31,560 Speaker 2: take care of your help as a founder. So we 485 00:23:31,640 --> 00:23:33,640 Speaker 2: have to put in serious strict boundaries. 486 00:23:33,720 --> 00:23:37,000 Speaker 1: It is because yeah, the business and everyone else comes first, 487 00:23:37,200 --> 00:23:40,240 Speaker 1: and we put ourselves as the afterthought because we're fine. 488 00:23:40,480 --> 00:23:43,399 Speaker 2: And start team stuff, you know, like there's the business, 489 00:23:43,480 --> 00:23:46,560 Speaker 2: but then you actually have to manage the the side 490 00:23:46,600 --> 00:23:47,480 Speaker 2: of the business. 491 00:23:48,000 --> 00:23:57,320 Speaker 1: Yeah, obviously you have expanded globally, which is very inspiring, 492 00:23:57,359 --> 00:24:00,600 Speaker 1: and you're obviously living over in La. Now, I guess 493 00:24:00,760 --> 00:24:02,919 Speaker 1: my final question for you is where to next with 494 00:24:03,040 --> 00:24:03,760 Speaker 1: JS Health. 495 00:24:04,320 --> 00:24:06,320 Speaker 2: I hope that I can start a family of my 496 00:24:06,400 --> 00:24:09,520 Speaker 2: own one of these days because I've just put I'm 497 00:24:09,680 --> 00:24:12,120 Speaker 2: thirty five, I really have to consent in and I've 498 00:24:12,160 --> 00:24:16,639 Speaker 2: just put everything into our business moving countries. You know, 499 00:24:16,720 --> 00:24:19,680 Speaker 2: we expanded into retail in Australia, which I'm so proud 500 00:24:19,800 --> 00:24:21,520 Speaker 2: with with Chemist Warehouse and Price, and I thought it 501 00:24:21,560 --> 00:24:24,119 Speaker 2: was to Australian company. Our brand there is, you know, 502 00:24:24,160 --> 00:24:27,439 Speaker 2: in a really strong, stable place and now we're but 503 00:24:27,480 --> 00:24:29,639 Speaker 2: now we're growing in the US, so that energy is 504 00:24:29,880 --> 00:24:32,280 Speaker 2: building building building, and so we're in that. So I 505 00:24:32,280 --> 00:24:37,160 Speaker 2: think I hope to just continue to build this company 506 00:24:37,200 --> 00:24:41,800 Speaker 2: with integrity and passion. But I as I also hope 507 00:24:41,800 --> 00:24:45,399 Speaker 2: I can like be a mum and a founder in 508 00:24:45,440 --> 00:24:47,280 Speaker 2: the next couple of years. But for Jays Health, it 509 00:24:47,320 --> 00:24:49,959 Speaker 2: really is just to be that trust environment brand. It's 510 00:24:49,960 --> 00:24:53,040 Speaker 2: so funny. It's squiggled on my first ever whiteboard in 511 00:24:53,040 --> 00:24:57,000 Speaker 2: my first office. It's just said, like in ugly writing, 512 00:24:57,040 --> 00:24:59,359 Speaker 2: to be the most trusted vitamin brand. And it's just 513 00:24:59,440 --> 00:25:01,919 Speaker 2: it's still on my whiteboards today. It's a simple motto. 514 00:25:02,400 --> 00:25:05,000 Speaker 2: I really believe Jay's how Vitamus can be and should 515 00:25:05,000 --> 00:25:07,400 Speaker 2: be the next and most trusted vitamin brand, and people 516 00:25:07,480 --> 00:25:10,760 Speaker 2: knew what goes on behind the scenes with those formulations, 517 00:25:10,800 --> 00:25:12,760 Speaker 2: the quality control, the manager. 518 00:25:14,080 --> 00:25:16,560 Speaker 1: I don't know anything about like the vitamin a industry, 519 00:25:16,600 --> 00:25:18,760 Speaker 1: but I can imagine that it's like shady and there's 520 00:25:18,760 --> 00:25:20,120 Speaker 1: so much misinformation out there. 521 00:25:20,240 --> 00:25:23,719 Speaker 2: Australia very blessed with their manufacturing, but I'm really passionate 522 00:25:23,720 --> 00:25:26,719 Speaker 2: about the US audience having access to good quality vitamins. 523 00:25:26,800 --> 00:25:29,040 Speaker 2: But yeah, I guess to hope to. I'm really working 524 00:25:29,040 --> 00:25:32,080 Speaker 2: on being a good founder and leader. I you know, 525 00:25:32,200 --> 00:25:35,439 Speaker 2: I say as a founder, it's different. When you a founder, 526 00:25:35,480 --> 00:25:37,520 Speaker 2: you have that energy which is all about the vision. 527 00:25:37,720 --> 00:25:40,000 Speaker 2: You sort of know where your company can go. I'm 528 00:25:40,040 --> 00:25:42,159 Speaker 2: sure Brett you feel there's like the energy of that 529 00:25:42,280 --> 00:25:46,120 Speaker 2: is so creative, so inspired, so passionate, you know where 530 00:25:46,160 --> 00:25:48,800 Speaker 2: your company can go where visionaries in that way. But 531 00:25:49,359 --> 00:25:52,520 Speaker 2: that's different energy to sometimes running a company and running 532 00:25:52,560 --> 00:25:55,560 Speaker 2: the team stuff and to manage the tea things. 533 00:25:55,600 --> 00:25:58,439 Speaker 1: I always say, like it's to be an entrepreneur and 534 00:25:58,480 --> 00:26:02,040 Speaker 1: a creative leader is completely different than managing a team 535 00:26:02,240 --> 00:26:04,960 Speaker 1: and you know, doing one on ones and making sure 536 00:26:05,000 --> 00:26:07,040 Speaker 1: everyone's fine and we're just trying to do it all 537 00:26:07,080 --> 00:26:07,480 Speaker 1: at once. 538 00:26:07,960 --> 00:26:10,600 Speaker 2: That's exactly so what I find. Yeah, I love that 539 00:26:10,640 --> 00:26:12,520 Speaker 2: you just said that because I agree, Like I feel 540 00:26:12,520 --> 00:26:15,680 Speaker 2: like they're completely different energies and I'm very typical founder 541 00:26:15,760 --> 00:26:18,200 Speaker 2: energy in my team will tell you like way too passionate, 542 00:26:18,240 --> 00:26:20,679 Speaker 2: way to obsess, a way to relate to evolved in 543 00:26:20,680 --> 00:26:23,760 Speaker 2: a way too intense, you know, I just it's too 544 00:26:24,520 --> 00:26:26,080 Speaker 2: And I admit to all of that that I'm so 545 00:26:26,480 --> 00:26:30,680 Speaker 2: on that road of being the better founder and leader 546 00:26:30,720 --> 00:26:33,439 Speaker 2: that I can be, but while also respecting that my 547 00:26:34,040 --> 00:26:37,520 Speaker 2: strength and passions are in product development in my customers, 548 00:26:37,520 --> 00:26:38,359 Speaker 2: and respecting that. 549 00:26:38,440 --> 00:26:41,240 Speaker 1: I always say that, like it's impossible for people to 550 00:26:41,400 --> 00:26:45,080 Speaker 1: expect themselves or it's impossible for people just to expect 551 00:26:45,200 --> 00:26:48,040 Speaker 1: us to be like the best manager and boss and 552 00:26:48,080 --> 00:26:51,359 Speaker 1: also the best innovator, Like they're just two different things, 553 00:26:51,400 --> 00:26:53,000 Speaker 1: but us as found as we do it all. 554 00:26:53,720 --> 00:26:55,680 Speaker 2: I think it's so nice to anyone out there who's 555 00:26:55,680 --> 00:26:57,480 Speaker 2: starting a business, wanting to start a business. I think 556 00:26:57,480 --> 00:26:59,359 Speaker 2: it's so nice that we're having this conversation where we 557 00:26:59,359 --> 00:27:02,480 Speaker 2: can just remind people you don't have to be it all. 558 00:27:02,520 --> 00:27:04,040 Speaker 2: You don't have to be good at at all. No, 559 00:27:04,160 --> 00:27:04,600 Speaker 2: don't have to. 560 00:27:04,640 --> 00:27:07,680 Speaker 1: It's it's humanly impossible to be good at at all. 561 00:27:08,160 --> 00:27:10,159 Speaker 2: You don't have to be good at every part of 562 00:27:10,320 --> 00:27:12,399 Speaker 2: running a business. You really want to hire people that 563 00:27:12,400 --> 00:27:14,320 Speaker 2: are better than you. And also, I think sometimes it's 564 00:27:14,320 --> 00:27:18,760 Speaker 2: acknowledging your strengths and it's okay that you might have 565 00:27:18,840 --> 00:27:21,280 Speaker 2: weaknesses in certain domains. As a founder, I feel like 566 00:27:21,320 --> 00:27:23,320 Speaker 2: we have this pressure on us as founders to be 567 00:27:23,440 --> 00:27:25,600 Speaker 2: really good at it all because we are the founders. 568 00:27:25,640 --> 00:27:28,240 Speaker 2: We're the face, we have the vision of the brand. 569 00:27:28,320 --> 00:27:30,800 Speaker 2: And I think I sometimes i'm transparent with my staff 570 00:27:30,800 --> 00:27:31,880 Speaker 2: that I'm learning to. 571 00:27:32,520 --> 00:27:35,720 Speaker 1: I couldn't agree more. At the end of every big 572 00:27:35,760 --> 00:27:38,840 Speaker 1: business episode, we always end with a tip of the week. 573 00:27:38,920 --> 00:27:41,880 Speaker 1: It could be anything. It doesn't have to be business. 574 00:27:41,880 --> 00:27:44,160 Speaker 1: It could be personal. It could be a recommendation. Do 575 00:27:44,200 --> 00:27:46,520 Speaker 1: you have a tip of the week for us? 576 00:27:47,160 --> 00:27:49,480 Speaker 2: Well? As I landed back in Los Angeles a couple 577 00:27:49,520 --> 00:27:52,080 Speaker 2: of days ago, I did create It sounds so corny, 578 00:27:52,119 --> 00:27:54,000 Speaker 2: but I did create my vision board for the year, 579 00:27:54,320 --> 00:27:57,159 Speaker 2: and it's amazing what that does. You can literally just 580 00:27:57,160 --> 00:27:59,840 Speaker 2: do it on Canva or mill is it called Miller. 581 00:27:59,600 --> 00:28:03,560 Speaker 1: Note Milano Milano. I love it. No one talks about 582 00:28:03,560 --> 00:28:05,840 Speaker 1: it enough. We're always talking about it on the pod. 583 00:28:06,440 --> 00:28:08,440 Speaker 2: And what I did was, I can't you can just 584 00:28:08,480 --> 00:28:11,280 Speaker 2: see it's on the background of my phone, and I 585 00:28:11,359 --> 00:28:15,199 Speaker 2: put it in my bathroom and i've put it. I've 586 00:28:15,280 --> 00:28:18,119 Speaker 2: kind of like if you came into my apartment, you 587 00:28:18,119 --> 00:28:20,720 Speaker 2: would you would laugh because I have like sticky notes 588 00:28:20,720 --> 00:28:23,679 Speaker 2: and vision boards all over my apartment and manifestations like 589 00:28:23,720 --> 00:28:27,720 Speaker 2: of not goals personal. It's crazy. If anyone comes over, 590 00:28:27,760 --> 00:28:29,280 Speaker 2: I just like hide everything because it's. 591 00:28:29,160 --> 00:28:31,280 Speaker 1: Looks like I don't mind all the everywhere. 592 00:28:32,480 --> 00:28:34,520 Speaker 2: But yeah, I would recommend doing a vision ward only 593 00:28:34,560 --> 00:28:38,400 Speaker 2: because personally, I truly all my vision boards genuinely like 594 00:28:38,520 --> 00:28:41,360 Speaker 2: come to fruition. But it's also such a great way 595 00:28:41,360 --> 00:28:43,640 Speaker 2: to set your intentions for the year. I think it's 596 00:28:43,640 --> 00:28:45,959 Speaker 2: a beautiful way to remind yourself what are my goals? 597 00:28:46,000 --> 00:28:48,520 Speaker 2: What are my personal and professional goals? And it just 598 00:28:48,640 --> 00:28:51,840 Speaker 2: put it's like it's such a therapeutic exercise. But my 599 00:28:52,080 --> 00:28:53,800 Speaker 2: I thought about this question because I know you. I 600 00:28:53,880 --> 00:28:56,160 Speaker 2: was listening to your podcast on the weekend, and I 601 00:28:56,200 --> 00:28:58,760 Speaker 2: was going to recommend the nighttime ritual and routine because 602 00:28:58,760 --> 00:29:01,680 Speaker 2: I think at the moment, people, I'm really really struggling 603 00:29:01,760 --> 00:29:06,240 Speaker 2: with deep rem sleep, which is just really restorative sleep 604 00:29:06,320 --> 00:29:09,160 Speaker 2: where the brain can switch off and repair itself. And 605 00:29:09,200 --> 00:29:11,800 Speaker 2: so I was going to just mention that nighttime ritual. 606 00:29:11,840 --> 00:29:14,480 Speaker 2: If everyone can just commit to my nighttime ritual, which 607 00:29:14,520 --> 00:29:18,000 Speaker 2: is switching your social media off by eight pm, having 608 00:29:18,120 --> 00:29:20,960 Speaker 2: some magnesium by a reputable brand just to calm down 609 00:29:20,960 --> 00:29:23,520 Speaker 2: your nervus system, having a big EPs salt bubble bath 610 00:29:23,720 --> 00:29:27,040 Speaker 2: or a hot shower with lavender oil, and getting into 611 00:29:27,040 --> 00:29:29,200 Speaker 2: bed without your phone, leave your phone in your bathroom 612 00:29:29,280 --> 00:29:33,280 Speaker 2: or in your cupboard, and grant yourself a peaceful, RESTful, 613 00:29:33,320 --> 00:29:36,160 Speaker 2: restorative night sleep. If I can just pass that on 614 00:29:36,240 --> 00:29:36,760 Speaker 2: to any. 615 00:29:36,680 --> 00:29:39,080 Speaker 1: Listener, I'm so inspired. I need to do that because 616 00:29:39,120 --> 00:29:41,240 Speaker 1: I'm the worst. So that's the one thing I'm taking 617 00:29:41,280 --> 00:29:42,880 Speaker 1: That's one of the big things I'm taking away from 618 00:29:42,920 --> 00:29:45,920 Speaker 1: this episode is I need to look after myself because 619 00:29:46,000 --> 00:29:48,360 Speaker 1: I'm the worst for scrolling at night and then I 620 00:29:48,400 --> 00:29:50,080 Speaker 1: say I shouldn't do this, and I say to A 621 00:29:50,200 --> 00:29:52,200 Speaker 1: J let's put our phones down, and then you just 622 00:29:52,240 --> 00:29:55,080 Speaker 1: get back on the phone and it's just like second nature, 623 00:29:55,120 --> 00:29:56,120 Speaker 1: you know, to just well b it. 624 00:29:56,160 --> 00:29:57,960 Speaker 2: I have to tell you Dean and I have a 625 00:29:58,080 --> 00:30:00,720 Speaker 2: rule where you have to we actually leave our phones 626 00:30:00,720 --> 00:30:03,520 Speaker 2: in the cupboard, like yeah, hubird or bathroom or next 627 00:30:03,560 --> 00:30:05,840 Speaker 2: door room because if it is in your bedroom, unfortunately 628 00:30:05,800 --> 00:30:07,160 Speaker 2: we're human beings, it's just. 629 00:30:07,080 --> 00:30:09,040 Speaker 1: Gonna grab it. Yeah, yeah, I'm all for that. And 630 00:30:09,120 --> 00:30:10,680 Speaker 1: how do you wake up? Do you just wake up naturally? 631 00:30:10,680 --> 00:30:12,640 Speaker 1: Do you have like another alarm on your bedside table? 632 00:30:12,840 --> 00:30:15,400 Speaker 2: No, I do have an alarm set. Yeah, even I 633 00:30:15,640 --> 00:30:17,440 Speaker 2: don't know what it is. In LA people start later 634 00:30:17,440 --> 00:30:19,840 Speaker 2: and I've like I'm not in my early morning routine. 635 00:30:19,840 --> 00:30:21,440 Speaker 2: I think I'm still jet laged. So I do have 636 00:30:21,800 --> 00:30:23,880 Speaker 2: but I like to wake up. My best time is 637 00:30:23,920 --> 00:30:28,959 Speaker 2: around that seven seven fifteen zone actually, and I just 638 00:30:29,120 --> 00:30:31,240 Speaker 2: as long as I'm at my work deak by sort 639 00:30:31,240 --> 00:30:35,400 Speaker 2: of nine nine thirty and then we because of Australian 640 00:30:35,440 --> 00:30:38,240 Speaker 2: times only sort of work later. But yeah, you wake 641 00:30:38,320 --> 00:30:41,800 Speaker 2: up your watch watch. The adrenal glands be much happier 642 00:30:42,440 --> 00:30:45,800 Speaker 2: when you have a restorative nighttime sleep watch. You'll see 643 00:30:45,800 --> 00:30:48,200 Speaker 2: what I mean. You just do wake up more energized, 644 00:30:48,240 --> 00:30:50,200 Speaker 2: and especially if you take those adapted in a herbs 645 00:30:50,400 --> 00:30:54,320 Speaker 2: with some magnesium with that evening routine, you'll see that 646 00:30:54,720 --> 00:30:57,640 Speaker 2: your whole nervous system and adreanal glands really really starts 647 00:30:57,680 --> 00:30:59,720 Speaker 2: to feel nourished. 648 00:31:00,400 --> 00:31:02,480 Speaker 1: I'm absolutely going to be doing that. Catch me going too, 649 00:31:02,520 --> 00:31:04,640 Speaker 1: price line on the way home. Thank you so much 650 00:31:04,640 --> 00:31:06,880 Speaker 1: for coming on Big Business. It's been great to chat 651 00:31:06,920 --> 00:31:09,320 Speaker 1: with you. It's so awesome to just chat with other 652 00:31:09,400 --> 00:31:11,360 Speaker 1: founders because I feel like we can all relate to 653 00:31:11,480 --> 00:31:13,920 Speaker 1: each other, you know, in a million different ways, even 654 00:31:13,960 --> 00:31:18,640 Speaker 1: if we are incomplete different industries. Where can everyone find you? 655 00:31:18,680 --> 00:31:20,560 Speaker 1: I feel like everyone already knows you in JAS Health, 656 00:31:20,600 --> 00:31:22,760 Speaker 1: but just maybe for those that don't know, where can 657 00:31:22,800 --> 00:31:24,600 Speaker 1: we find you? And JAS Health? 658 00:31:25,280 --> 00:31:27,400 Speaker 2: I don't know if everyone does know me, but it's 659 00:31:27,480 --> 00:31:31,200 Speaker 2: at thank you, But at JAS Health is me personally. 660 00:31:31,280 --> 00:31:33,240 Speaker 2: And at Jay's Health Vitamins is the brand or Jay's 661 00:31:33,280 --> 00:31:34,720 Speaker 2: Health Vitamins dot Com. 662 00:31:34,720 --> 00:31:37,080 Speaker 1: And they can shop them in Priceline and chemist Warehouse. 663 00:31:37,200 --> 00:31:40,719 Speaker 2: There we go and lots of independent chemis love it well. 664 00:31:40,720 --> 00:31:42,920 Speaker 1: Thank you so much, Jess. It's been great to chat 665 00:31:43,000 --> 00:31:44,200 Speaker 1: and meet you officially. 666 00:31:44,960 --> 00:31:47,080 Speaker 2: So nice to meet you, Brett. We're so inspired by you, 667 00:31:47,160 --> 00:31:49,920 Speaker 2: and thank you. You've really giving me some points today 668 00:31:49,960 --> 00:31:50,400 Speaker 2: to tell. 669 00:31:50,240 --> 00:31:52,400 Speaker 1: You down on your little sticky note, Chuck it up 670 00:31:52,440 --> 00:31:53,080 Speaker 1: on your fridge. 671 00:31:54,200 --> 00:31:55,640 Speaker 2: Oh my god, this sticky note is a house of 672 00:31:55,680 --> 00:31:58,280 Speaker 2: sticky notes. Thank you for having me. I'm really honored 673 00:31:58,280 --> 00:31:59,760 Speaker 2: that you would have me on your podcast today. 674 00:32:00,160 --> 00:32:01,320 Speaker 1: It's been great to have you. 675 00:32:08,560 --> 00:32:09,040 Speaker 2: Mm hmm