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Speaker 1: Hi, I'm Britney Saunders and welcome to Big Business, the

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Speaker 1: place where business is far from boring, and today I'm

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Speaker 1: recording on gaddigl Land. Now I somehow manage to build

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Speaker 1: an empire from the garage underneath my house, and I'm

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Speaker 1: here to share it all with you, from the winds,

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Speaker 1: the mistakes, the challenging times and funny moments in between. So,

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Speaker 1: whether you're in business already, if you're not in the

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Speaker 1: game at all, maybe you're just looking for some insfo

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Speaker 1: or you simply want to hear the tea when it

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Speaker 1: comes to running a business, this is the podcast for you.

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Speaker 1: Coming up in today's episode. I'm super excited for this

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Speaker 1: one because I'm joined by the beautiful Caitlin and Ella,

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Speaker 1: who are the founders of fay Sell, which I want

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Speaker 1: to say is the coolest and most modern take on

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Speaker 1: a skin clinic. Maybe you've seen them on Insta or TikTok.

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Speaker 1: They have created a business which is subscription based skin

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Speaker 1: care treatments and you've just got to look them up

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Speaker 1: on Star and TikTok to see how stunning their salons are.

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Speaker 1: I'm going to be chatting to them today about how

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Speaker 1: this idea came to be.

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Speaker 2: What it's like working with your best friend?

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Speaker 1: Are there any challenges there as well as their plans

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Speaker 1: for the future.

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Speaker 2: Caitlin and Ella, Welcome to big Business.

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Speaker 3: Thank you're excited.

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Speaker 2: Hi, glad to have you both here now.

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Speaker 1: I first stumbled across Faciale, which we're going to talk

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Speaker 1: a little bit about on I think it was I

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Speaker 1: don't remember if it was Instagram.

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Speaker 2: Or TikTok, but what caught my eye was the fit out.

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Speaker 1: Of your do you refer to them as clinics or

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Speaker 1: salons clinics? It's very warm and fun, which I think

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Speaker 1: is what caught my eye because I think traditionally when

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Speaker 1: we think of a beauty clinic, you think clinical, or

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Speaker 1: like white or cool, and then your clinics just have

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Speaker 1: this warm, happy vibe. And I remember seeing that and thinking, wow,

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Speaker 1: that looks really fucking cool. So that was my first

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Speaker 1: ever time that I saw I think one of your

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Speaker 1: tiktoks actually just popped up on my FIP, but I thought,

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Speaker 1: I don't want to tell your story. Obviously I've done

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Speaker 1: some research and I know everything that you do, But

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Speaker 1: give us your elevator pitch. What is faciale?

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Speaker 2: What are you.

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Speaker 4: Doing take it away, Kaitlyn, Well, thank you for having

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Speaker 4: us and for that comment, because the fit out of

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Speaker 4: our clinics, as you probably know fitting out your own space,

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Speaker 4: was not cheap, but we definitely justify it as a

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Speaker 4: bit of a marketing budget. So I'm glad that it's

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Speaker 4: got us in this position today.

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Speaker 1: And what a world we live in where we are

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Speaker 1: building stores and thinking, yeah, this is expensive, but it's

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Speaker 1: going to be able to create great content and real

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Speaker 1: people in that type of way, and I can see

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Speaker 1: that has definitely worked for you and Facial Facielle. I

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Speaker 1: don't want to stay it wrong, Faceelle Fachelle.

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Speaker 5: A big part of it was actually we wanted whenever

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Speaker 5: people came in and posted a photo, they wouldn't need

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Speaker 5: to targ us.

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Speaker 3: People would just know where they are.

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Speaker 4: That's Fachelle.

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Speaker 3: Yeah.

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Speaker 4: So Facielle is Australia's first membership based skin clinic. The

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Speaker 4: reason behind we created this space was we originally had

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Speaker 4: actually our own podcast. So we feel very comfortable in

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Speaker 4: this situation right now. But for about four years prior,

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Speaker 4: we were educating millennials on cosmetic enhancements, skin care and

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Speaker 4: beauty and that took us down this weird path, which

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Speaker 4: I've now realized is a bit of research and development

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Speaker 4: that we were doing. But essentially we were interviewing the

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Speaker 4: top beauty experts all across Australia and eventually globally, and

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Speaker 4: we also built this really loyal following of millennials that

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Speaker 4: trusted us for their beauty and skincare advice. So during

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Speaker 4: this time, after talking with over one hundred beauty experts,

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Speaker 4: we really started to see that there was a common

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Speaker 4: theme whenever we were talking about preventative aging or like

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Speaker 4: aging gracefully, and that was to start with your skin

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Speaker 4: and really look after like skin health. At the same time,

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Speaker 4: we had built this really loyal following and they were

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Speaker 4: kind of giving us feedback on what they thought was

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Speaker 4: missing in the beauty industry, and what we started to

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Speaker 4: notice was skin treatments and looking after your skin wasn't

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Speaker 4: that accessible, brit Have you had many facials before?

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Speaker 2: I've had a few.

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Speaker 1: I have been reading and I'm sure we'll talk about

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Speaker 1: this more throughout the episode. How you are wanting with

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Speaker 1: faciale to make going and getting a facial and stuff

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Speaker 1: like that more accessible and part of our regular kind

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Speaker 1: of beauty regime.

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Speaker 2: The same way we go and get our nails done,

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Speaker 2: we go and get our.

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Speaker 1: Hair done, like go, go do talk about I've been

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Speaker 1: doing my research on the weekend, but I totally agree

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Speaker 1: that when it does come to going and getting a

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Speaker 1: facial or laser or whatever those things are that everyone

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Speaker 1: gets done, it is seen as more of something that

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Speaker 1: you do.

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Speaker 2: Like for retreat, like every now and their luxury.

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Speaker 1: Yeah, and I always say to myself, I'd love to

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Speaker 1: just go and get like a regular facial or whatever.

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Speaker 2: Then it is one of those things.

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Speaker 1: Like ah, and then you feel a bit guilty even

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Speaker 1: like going and getting something like that done.

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Speaker 4: It's expensive, yeah, like what was out there? Yeah, And

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Speaker 4: I think that's what we started to notice was it

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Speaker 4: was really expensive. It could be this really lengthy exercise,

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Speaker 4: you know, a facial could be an hour or two

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Speaker 4: hours at some of the places we were trying. And

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Speaker 4: I think the biggest thing we noticed was it was

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Speaker 4: so confusing. I mean, you go into a skin clinic

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Speaker 4: and there is forty different treatments.

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Speaker 2: On the menu.

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Speaker 4: I don't have a degree in skin, like the consumers don't, like,

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Speaker 4: how are you supposed to know what is going to

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Speaker 4: be the best result for you. So for us, we

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Speaker 4: saw this massive opportunity that we wanted to turn facials

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Speaker 4: from a luxury into more of like a necessity and

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Speaker 4: it be something that people do regularly for their skins

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Speaker 4: health yep.

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Speaker 2: So yeah, facial is affordable.

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Speaker 4: Our treatments are thirty minutes, so it's time efficient, and

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Speaker 4: it's completely customized to our client's skin, so they don't

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Speaker 4: need to worry about what treatment having because.

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Speaker 3: That's the other thing with skin clinics. Often you'll go

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Speaker 3: in and you'll.

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Speaker 2: Buy a pack of like six salasilic pills.

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Speaker 5: And then you're locked in for salasilic pills for like

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Speaker 5: the next six treatments, right, But your skin actually improves

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Speaker 5: and as you go on your skin journey, what your

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Speaker 5: skin needs changes, but you're stuck getting whatever you bought

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Speaker 5: a ten pack of. Yes, that's you know, what you

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Speaker 5: did at the beginning. So that's why it was really

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Speaker 5: important to us to put the decision making back in

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Speaker 5: the hands of the experts and allow them to do

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Speaker 5: what is best for the skin without the fear of

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Speaker 5: hidden costs for the client, because that was the other thing.

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Speaker 5: You'd often go into a clinic and then you'd walk

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Speaker 5: out having spent like six hundred bucks and all these

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Speaker 5: new products and a treatment, and you don't really know

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Speaker 5: whether it was the best thing for your skin or

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Speaker 5: whether it was the best sale that.

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Speaker 3: This therapist could get.

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Speaker 1: Yeah, and that's always really awkward too, like the upsell

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Speaker 1: at the end of the facial and it's like do

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Speaker 1: you want to buy all these products that you have

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Speaker 1: no idea what they are?

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Speaker 2: And then you feel a bit awkward kind of thing.

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Speaker 4: And at the time for the business like, yeah, it's

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Speaker 4: great that had this major but they've lost all trust

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Speaker 4: with the client, and yeah, the actual lifetime value of

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Speaker 4: that client will probably be considerably less because they've had

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Speaker 4: a bad experience. So they're not going to want to

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Speaker 4: come back to you because they just don't trust that

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Speaker 4: you're not just trying to sell them something. Yeah, So

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Speaker 4: for us, like we really like to invest in that

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Speaker 4: relationship with our customers and make sure that they know

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Speaker 4: that they're getting exactly what their skin needs.

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Speaker 2: Yeah.

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Speaker 1: I would say, just from I guess an outsider's perspective,

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Speaker 1: what I think you're what you've done, and what you're

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Speaker 1: doing is a really like modern take when it comes

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Speaker 1: to beauty treatments. You know, because, like I said, when

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Speaker 1: I think of going and getting a facial like it's clinical,

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Speaker 1: it's a bit sterile, and I just think it's really

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Speaker 1: cool what you've jumped onto here.

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Speaker 2: It's like a more millennial take and I love it.

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Speaker 1: I love that like us as millennials are kind of

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Speaker 1: stepping in and taking over industries and businesses and doing

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Speaker 1: them differently, because I think it's just changing up every

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Speaker 1: single industry. So what were both of your backgrounds prior

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Speaker 1: to this? Did either of you come from a beauty

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Speaker 1: background specifically?

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Speaker 3: So me?

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Speaker 5: No, we actually met at UNI, so we met leveon

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Speaker 5: campus at Sydney UNI together. I did commerce arts and

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Speaker 5: she did economics.

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Speaker 4: And they're very different.

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Speaker 5: Yeah, and then I was in the tech startup space,

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Speaker 5: so I worked for many years at ZIP during UNI,

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Speaker 5: and then I went to work for another like seed

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Speaker 5: stage tech startup called offload, which was like.

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Speaker 3: An uber for trucks.

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Speaker 5: So that's what I was doing, trucking by day beauty

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Speaker 5: by night because we were doing our beauty podcasts after work.

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Speaker 3: And around work.

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Speaker 4: And then yeah, I had I finished university, didn't really

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Speaker 4: know what I wanted to do, but I'd grown up

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Speaker 4: with both my parents having and running their own businesses.

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Speaker 4: So I still remember when we just finish UNI, I

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Speaker 4: was like to Ella, let's go see this personal development

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Speaker 4: person speak. And we used to wake up every single mornings.

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Speaker 4: I still don't know why we did this at five

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Speaker 4: am and meete at a cafe.

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Speaker 2: We dipped a kool aid just to.

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Speaker 4: Like chat business ideas. It was like maybe part of

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Speaker 4: the five Am club or something, but we were so

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Speaker 4: set on having our own thing and that eventually did go.

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Speaker 4: The first thing we had together was the podcast Ye.

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Speaker 4: But the reason we kind of got into the beauty

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Speaker 4: space was I was working with my dad's business, which

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Speaker 4: he was in a distribution agency, so he sold all

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Speaker 4: the products that clinics use in these beauty treatments, right,

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Speaker 4: So that kind of gave me a bit of exposure

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Speaker 4: to working like in beauty. And then when we started

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Speaker 4: the podcast, we had a really good network to reach

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Speaker 4: out to and be like, Hey, do you want to

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Speaker 4: come on our podcast and talk about beauty and all

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Speaker 4: other amazing things. Yeah.

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Speaker 1: So this is kind of like stemmed from going to

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Speaker 1: UNI together to then having these morning catch ups starting

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Speaker 1: a beauty podcast together as something essentially like fun. I'm

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Speaker 1: getting like a little passion project.

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Speaker 5: We wanted a business together and we saw the opportunity

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Speaker 5: because it was really we started talking about cosmetic enhancements

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Speaker 5: because that was Caitlin's dad's business, like selling fillers and

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Speaker 5: botox and stuff to the clinics, and nobody was talking

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Speaker 5: about it. Like we weren't necessarily into it, but we

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Speaker 5: saw the niche. We had access to some of the

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Speaker 5: best experts in Australia and so we kind of went

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Speaker 5: for it and we're like, we don't know anything about

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Speaker 5: it because it can have since you've never had him,

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Speaker 5: but let's talk to the best doctors in Australia about him.

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Speaker 4: And it was around that time that it was really

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Speaker 4: rising on social media as well, and there was just

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Speaker 4: so much misinformation out there and we wanted to essentially

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Speaker 4: educate on the right stuff because you could see all

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Speaker 4: these like botch jobs or people going and saying I'm

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Speaker 4: getting botox in my lips and you were like, that's

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Speaker 4: not a thing.

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Speaker 3: Oh no.

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Speaker 4: So it was more like an educational stance and.

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Speaker 1: Do you do both like like botox and everything as

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Speaker 1: well as going and getting facials done at your clinics?

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Speaker 2: No, just just just Facials.

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Speaker 5: We wanted to niche and really focus on the skin

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Speaker 5: and just doing one thing really really well.

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Speaker 4: And I think one thing Ella didn't mention as well

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Speaker 4: is since opening Facial, she's has gone and studied and

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Speaker 4: done the therapistess, so she's our senior like lead therapist

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Speaker 4: and kind of has takes on that kind of responsibility

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Speaker 4: in the business too. So it wasn't exactly what we

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Speaker 4: pictured where we'd end up. But I think life's funny

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Speaker 4: like that one thing leads to another.

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Speaker 1: Being friends and going into business. Did either of you

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Speaker 1: have any reservations before jumping in and doing this together,

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Speaker 1: because I guess it's always interesting from my standpoint with Fate,

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Speaker 1: I am the one hundred percent owner of Fate, and

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Speaker 1: I work with my partner, but he's actually not officially

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Speaker 1: on any paperwork or.

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Speaker 2: Anything, but he does run it with me.

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Speaker 1: And people often say to me, you know, how do

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Speaker 1: you work with your partner? Like I would go crazy,

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Speaker 1: I would rip his.

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Speaker 2: Head off kind of thing.

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Speaker 1: And then I look at other businesses and how they're

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Speaker 1: kind of structured, and I think, God, I don't think

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Speaker 1: I could ever work with a friend, because you know,

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Speaker 1: it's just different for everyone and how did both of

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Speaker 1: you feel going into business together and was there any

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Speaker 1: thoughts surrounding that and your friendship or did you kind

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Speaker 1: of just go in full steam ahead without a thought

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Speaker 1: or did you have any conversations like is this going

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Speaker 1: to affect our friendship in any way?

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Speaker 2: How did that play out?

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Speaker 3: Well, we were actually roommates as well.

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Speaker 2: Wow, yeah, so.

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Speaker 5: We were roommates, best friends and business partners.

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Speaker 2: You were just doing it all.

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Speaker 5: Yeah, we were like a little hustled COVID when we

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Speaker 5: were got locked down together in the place the part

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Speaker 5: this tony apartment.

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Speaker 1: Was it like a off the cuff situation or did

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Speaker 1: you both at any point kind of sit down and say, look,

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Speaker 1: if we're going to do this together, these things might

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Speaker 1: happen because I guess, me being mean now and knowing

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Speaker 1: how business works, you can be really naive at the beginning,

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Speaker 1: like going into something and it's all really exciting. So

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Speaker 1: where were your headspaces at at that time?

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Speaker 4: I think a lot of people that was our biggest warning.

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Speaker 4: You know, you'd say a lot of people. You'd say

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Speaker 4: it to your parents' friends or Ella and I are

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Speaker 4: stunning a business together, and they were like, oh yeah,

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Speaker 4: classic pessimist you won't be friends for long. But we

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Speaker 4: just had this like we know we were naive, but

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Speaker 4: we had this belief you know, you will no matter what,

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Speaker 4: like it'll always work out. Yeah, and that's something that

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Speaker 4: like it obviously has still worked out. But I think

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Speaker 4: working together and it's it's navigating a path and making

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Speaker 4: sure that you find how each other work best together.

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Speaker 5: I think we definitely just went headfirst into things we

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Speaker 5: didn't really like, I don't know, it's your best friend,

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Speaker 5: we live together, and it's all gone really well.

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Speaker 3: I think there's definitely like a learning.

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Speaker 5: Period of like how do you have those difficult conversations

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Speaker 5: and not bring emotion into it because obviously, like if

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Speaker 5: you're if you're done somewhere, you know what I mean,

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Speaker 5: If you work with someone in a work experience and

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Speaker 5: you have a disagreement, like.

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Speaker 2: It's so different friendship.

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Speaker 5: But if you're best friends and roommates, then very quickly

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Speaker 5: if you're disagreeing on something business wise, then it could

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Speaker 5: get emotional. But I think we've like really grown into

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Speaker 5: it and we just understand each other. Like if either

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Speaker 5: of us are feeling a little bit off, we talk

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Speaker 5: about it and the other one's really supportive and it.

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Speaker 3: Works really really well.

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Speaker 2: I think that's really important.

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Speaker 1: Have you had any times during your business partnership where

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Speaker 1: your friendship has felt tested.

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Speaker 4: There's maybe been like one or two, like mini blow

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Speaker 4: ups I'm leaving the apartment, but it's never anything that's

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Speaker 4: ever felt like it was. That was it. I think

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Speaker 4: it's just it's like your sister. Yeah, you understand each other.

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Speaker 4: And what I think Ella and I have learnt to

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Speaker 4: be really good at is going away and like separately

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Speaker 4: reflecting and thinking about how the other person would feel

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Speaker 4: in that situation, because in the heat of the moment,

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Speaker 4: you're not rational, like you can scream and all of

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Speaker 4: a sudden stop stealing.

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Speaker 2: My clothes as well, like.

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Speaker 5: Later like you was such a brad, And we laugh

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Speaker 5: at each other, so I think, no, yeah, it's actually

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Speaker 5: it is.

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Speaker 3: It's like a sibling relationship.

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Speaker 5: Like we'll bicker, but we get over it fast and

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Speaker 5: we often laugh it off and be like, lo, that

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Speaker 5: was so funny.

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Speaker 4: And I think we always talk about how grateful we

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Speaker 4: are to have each other in this journey, because we

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Speaker 4: honestly couldn't do it without each other. I think on

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Speaker 4: one side, we have really complimentary skill sets. So I

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Speaker 4: like to say I'm like more the front of the business.

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Speaker 4: So I run a lot marketing and sales, whereas Ella's

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Speaker 4: a little freak in the sheets and she's raised. She

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Speaker 4: makes sure that the business can actually stay alive, so

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Speaker 4: she runs final strategy. I come to her with a

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Speaker 4: crazy idea and she tells me whether or not I'm

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Speaker 4: allowed to do it. Love that, But in the really

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Speaker 4: challenging times, whenever there's like a problem or something that

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Speaker 4: comes up, it's kind of like, well, at least she's

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Speaker 4: in this with me.

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Speaker 3: I think you touched on a good point though.

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Speaker 5: I think it works because we have different skill sets,

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Speaker 5: and so I have ownership over three or four things

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Speaker 5: and Caitlin has ownership of three or four things. We

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Speaker 5: come together, we discuss it, but at the end of

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Speaker 5: the day, if it's in my remit, then I meet

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Speaker 5: the final CALLSA.

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Speaker 3: So we have like very.

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Speaker 5: Defined roles and what we make the final call on. Yeah,

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Speaker 5: and I that's really really important.

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Speaker 1: Yeah, rather than trying to blur yeah, shadow and yeah, yeah, it.

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Speaker 2: Would create a whole lot more work. I think, like

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Speaker 2: I admire.

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Speaker 1: Two friends being able to work together because I know

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Speaker 1: business isn't easy, and at times it can feel like

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Speaker 1: the roof is on fire. And I can imagine that

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Speaker 1: it would be so awesome to be able to share

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Speaker 1: this business journey with someone that is so like minded,

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Speaker 1: because I think you get the same sort of feeling

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Speaker 1: when you meet other business owners like us today.

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Speaker 2: For example, you meet someone and you start talking.

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Speaker 1: And it's like you understand exactly what one another is

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Speaker 1: going through kind of things.

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Speaker 2: So to be able to experience that together, I think.

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Speaker 1: Would make it a whole lot more enjoyable and even easier.

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Speaker 1: At times, when she is hitting the fan, you're there

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Speaker 1: doing it together.

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Speaker 5: Kind of shit hits the fan, the first thing I

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Speaker 5: think is thank God to her problem too, exactly right.

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Speaker 4: But then when you have a massive win, like it's

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Speaker 4: the funnest thing ever been, Like, Okay, let's go celebrate

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Speaker 4: this together.

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Speaker 2: Let's go out for drinks.

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Speaker 4: It was like on the one step further, like having

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Speaker 4: your partner in the business.

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Speaker 1: Yeah, it's I mean again, this is another thing that

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Speaker 1: people say to me, like how on earth could you

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Speaker 1: work with your partner kind of thing? But I think

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Speaker 1: much like that both of you, it's just something that

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Speaker 1: works for AJ and I and I think we're very

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Speaker 1: lucky for that. But yeah, Aj, he was an electrician

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Speaker 1: for like fifteen years, and he was there when I

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Speaker 1: started Fate, so he would like go to work all

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Speaker 1: day and come home and then help me pack the

385
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Speaker 1: orders like you know, in the garage underneath their house

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Speaker 1: kind of thing. So he's just there from the beginning,

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Speaker 1: and it was this natural progression over years that he

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Speaker 1: was like he understood the whole thing because he'd been

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Speaker 1: there since we launched it, and it just was like

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Speaker 1: then he came one day a week, two days a week,

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Speaker 1: three days a week, and then all of a sudden,

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Speaker 1: I'm like, fuck it, do you just want to come

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Speaker 1: and work for us? So he quit like the electrical side,

394
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Speaker 1: and then yeah, we've never looked back, and it just

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Speaker 1: works for us. And I guess a good thing too,

396
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Speaker 1: that is AJ and I aren't working side by side

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Speaker 1: every day, like we do completely different jobs, so I

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Speaker 1: can imagine it would be different if we were sitting

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Speaker 1: at a desk side by side all day and then

400
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Speaker 1: living together. But it really does work for us. And

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Speaker 1: I think again, like he has really great skills, so

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Speaker 1: do I, and they're both completely different and that really

403
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Speaker 1: complements the business, and maybe he's much like you. He's

404
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Speaker 1: there to make sure the business doesn't fall apart and

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Speaker 1: that we've got money coming in kind of thing. He's

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Speaker 1: more in the back end kind of thing, and I'm

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Speaker 1: like you running the front end of the business and

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Speaker 1: getting those sales to come in.

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Speaker 2: So yeah, I guess it's kind of the same, same

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Speaker 2: bit different.

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Speaker 4: Yeah, I think it's just what works. Yeah, everyone's different.

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Speaker 2: Like you said, exactly right.

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Speaker 1: What would be your advice for anyone out there maybe

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Speaker 1: who isn't in business yet and they're maybe wanting to

415
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Speaker 1: get into business when it comes to going into business

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Speaker 1: with a business partner.

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Speaker 5: Well, I think, as we've touched on number one, make

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Speaker 5: sure you have.

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Speaker 3: Skill sets that are different. Yep, you could not.

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Speaker 5: This would not work if we were both marketing girlies

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Speaker 5: or both finance gurlies. Like the difference in skills said,

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Speaker 5: it is super important not only just for the business

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Speaker 5: and its success, but also to make sure that you've

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Speaker 5: got your own remits.

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Speaker 3: Yeah.

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Speaker 4: I also think it's finding something that you have mutual

427
00:19:11,160 --> 00:19:16,680
Speaker 4: passion about, and you touched on earlier, like when we

428
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Speaker 4: had our podcast for instance, like it was something that

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Speaker 4: we were both really passionate about but we could create

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Speaker 4: that together even at a low cost. Like it wasn't

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Speaker 4: like we were all of a sudden investing all this

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Speaker 4: money into setting up clinics, which are a lot more

433
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Speaker 4: expensive than starting a podcast. Yeah, but we were able

434
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Speaker 4: to see one how we work together and also bring

435
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Speaker 4: something to life that we were like both passionate about

436
00:19:38,880 --> 00:19:40,720
Speaker 4: it and it was really fun and we could be creative.

437
00:19:40,800 --> 00:19:43,399
Speaker 4: And then that eventually kind of brought on the next

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Speaker 4: big thing that was coming.

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Speaker 5: I think as well, having spoken to a couple of

440
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Speaker 5: people where their business partnerships haven't worked out, kind it's come.

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Speaker 3: From a friendship scenario.

442
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Speaker 5: Is making sure you're on the same page in terms

443
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Speaker 5: of work ethic, because if you're not, then we've seen

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00:20:01,000 --> 00:20:04,200
Speaker 5: multiple cases where one person is doing way more than

445
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Speaker 5: the other and then they start to resent each other

446
00:20:06,520 --> 00:20:10,120
Speaker 5: and there's equal ownership. Like you do kind of need

447
00:20:10,160 --> 00:20:13,760
Speaker 5: to know somebody really really well before going into business

448
00:20:13,800 --> 00:20:15,880
Speaker 5: with them, if you can, or at least know them

449
00:20:15,880 --> 00:20:18,720
Speaker 5: in a professional sense, how they are to work with

450
00:20:18,880 --> 00:20:20,320
Speaker 5: and how they run their staff.

451
00:20:20,440 --> 00:20:22,359
Speaker 1: Yeah, because I think it is very easy in those

452
00:20:22,400 --> 00:20:24,920
Speaker 1: early exciting days, Well, you have this idea like, yes,

453
00:20:25,000 --> 00:20:26,120
Speaker 1: let's open this clinic.

454
00:20:26,160 --> 00:20:27,120
Speaker 2: It's going to be so fun.

455
00:20:27,119 --> 00:20:29,560
Speaker 1: We're going to make it colorful and bright and amazing.

456
00:20:29,920 --> 00:20:32,840
Speaker 1: It's really easy to get caught up in that fun idea, yeah,

457
00:20:32,920 --> 00:20:35,520
Speaker 1: without looking at like the more practical side of business

458
00:20:35,520 --> 00:20:37,119
Speaker 1: and how is this going to look day to day.

459
00:20:37,080 --> 00:20:39,520
Speaker 5: And on the hard months where things aren't going how

460
00:20:39,520 --> 00:20:41,480
Speaker 5: they're planned. Is this person going to be looking for

461
00:20:41,520 --> 00:20:43,159
Speaker 5: another job or are they going to be getting in

462
00:20:43,160 --> 00:20:45,760
Speaker 5: the trenches with you and really trying to make it work.

463
00:20:46,000 --> 00:20:46,960
Speaker 2: Couldn't agree more.

464
00:20:51,280 --> 00:20:55,800
Speaker 1: Moving on to your business, So we mentioned earlier Faciale

465
00:20:55,880 --> 00:21:00,680
Speaker 1: is a subscription based clinic, so your clients can come

466
00:21:00,720 --> 00:21:03,359
Speaker 1: in and you've obviously got different kinds of memberships available.

467
00:21:03,800 --> 00:21:06,080
Speaker 1: Was that always your idea from the get go, that

468
00:21:06,119 --> 00:21:08,119
Speaker 1: this is going to be subscription based only?

469
00:21:09,000 --> 00:21:11,800
Speaker 4: Yeah, So I guess to kind of summarize how the

470
00:21:11,840 --> 00:21:15,040
Speaker 4: subscription works is like we've set it up that facial

471
00:21:15,240 --> 00:21:18,479
Speaker 4: is like a skin gym. So the whole concept is

472
00:21:18,680 --> 00:21:20,480
Speaker 4: you can come in for a one off or appointment,

473
00:21:20,560 --> 00:21:23,119
Speaker 4: you don't need to be a monthly member. But we

474
00:21:23,160 --> 00:21:26,440
Speaker 4: also have a monthly membership program which gives our clients

475
00:21:26,440 --> 00:21:28,199
Speaker 4: the best value if they really want to get on

476
00:21:28,240 --> 00:21:32,080
Speaker 4: a skin journey. So you visit on a monthly basis

477
00:21:32,119 --> 00:21:34,239
Speaker 4: and you see your PT, but in this case it's

478
00:21:34,280 --> 00:21:37,520
Speaker 4: a personal therapist CUE, and your PT is the one

479
00:21:37,600 --> 00:21:40,680
Speaker 4: who designs your program for the results that you want

480
00:21:40,680 --> 00:21:44,080
Speaker 4: to get and they also keep you accountable for your journey.

481
00:21:44,920 --> 00:21:47,480
Speaker 4: In between your PT sessions, as a member, you have

482
00:21:47,640 --> 00:21:51,840
Speaker 4: access to the skin gym, which is our LED Lounge.

483
00:21:52,119 --> 00:21:54,159
Speaker 4: Have you tried LED before?

484
00:21:54,359 --> 00:21:55,119
Speaker 2: It's really fun.

485
00:21:56,760 --> 00:22:00,320
Speaker 4: So LED essentially is like a light therapy treatment that

486
00:22:00,359 --> 00:22:02,479
Speaker 4: you do on a regular basis. So we recommend our

487
00:22:02,480 --> 00:22:04,760
Speaker 4: clients come in twice a week to get a really

488
00:22:04,760 --> 00:22:08,360
Speaker 4: good result, so in between their monthly appointments, and then

489
00:22:08,560 --> 00:22:11,240
Speaker 4: you have a skin diet. So just like when we're

490
00:22:11,240 --> 00:22:14,640
Speaker 4: training at the gym, you're recommended to eat the right foods,

491
00:22:14,920 --> 00:22:17,159
Speaker 4: the same applies in skins, so we really recommend that

492
00:22:17,160 --> 00:22:18,439
Speaker 4: you're eating, not eating.

493
00:22:20,119 --> 00:22:21,400
Speaker 2: We're also dietitians.

494
00:22:21,480 --> 00:22:25,679
Speaker 4: Yeah, we recommend that you put the right ingredients on

495
00:22:25,720 --> 00:22:29,919
Speaker 4: your face to enhance and unlock the best results. So

496
00:22:30,000 --> 00:22:32,679
Speaker 4: with the monthly membership, it was always something that we

497
00:22:32,720 --> 00:22:35,840
Speaker 4: did want to offer. We did also have a lot

498
00:22:35,880 --> 00:22:39,480
Speaker 4: of inspiration from clinics that were overseas that were pioneering

499
00:22:40,080 --> 00:22:45,040
Speaker 4: this sort of model. When we were creating ideas for

500
00:22:45,080 --> 00:22:47,560
Speaker 4: the business, we actually flew to La which is very

501
00:22:47,600 --> 00:22:49,760
Speaker 4: forward in the wellness and beauty space, and they have

502
00:22:49,840 --> 00:22:51,400
Speaker 4: membership models for everything over there.

503
00:22:51,520 --> 00:22:52,439
Speaker 2: It's very clever.

504
00:22:52,840 --> 00:22:57,080
Speaker 1: I think a subscription based business is so bloody clever,

505
00:22:57,240 --> 00:22:59,480
Speaker 1: Like it's almost like you're setting yourself up with this

506
00:22:59,560 --> 00:23:02,840
Speaker 1: kind of gae rather than relying on just one offs

507
00:23:02,840 --> 00:23:03,440
Speaker 1: all the time.

508
00:23:03,520 --> 00:23:06,000
Speaker 5: But it works so well for skin as well, because

509
00:23:06,000 --> 00:23:08,560
Speaker 5: it's not a one fix all, like you do need

510
00:23:08,560 --> 00:23:10,440
Speaker 5: that consistency to have good skin.

511
00:23:10,680 --> 00:23:10,920
Speaker 2: Yeah.

512
00:23:10,960 --> 00:23:13,520
Speaker 5: So yeah, not only is a great business model in

513
00:23:13,600 --> 00:23:16,560
Speaker 5: terms of like financially, but it's great like our customers

514
00:23:16,600 --> 00:23:19,240
Speaker 5: get great results that are really like yeah long term.

515
00:23:20,040 --> 00:23:20,760
Speaker 2: Yeah, I love that.

516
00:23:20,880 --> 00:23:25,160
Speaker 1: Have you experienced any I guess negatives when it comes

517
00:23:25,160 --> 00:23:29,000
Speaker 1: to subscriptions maybe have customers ever signed up to something

518
00:23:29,040 --> 00:23:30,720
Speaker 1: and then said, actually, I don't want to be part

519
00:23:30,760 --> 00:23:33,280
Speaker 1: of this anymore. Because that's another place that my mind

520
00:23:33,359 --> 00:23:35,840
Speaker 1: goes to, is people feeling like they're locked into something

521
00:23:35,880 --> 00:23:38,280
Speaker 1: and then they change their mind. Because we even experienced

522
00:23:38,280 --> 00:23:41,160
Speaker 1: that ourselves, where customers will place a big order online

523
00:23:41,160 --> 00:23:42,120
Speaker 1: and then email and.

524
00:23:42,080 --> 00:23:44,720
Speaker 2: Go, I change my mind, I don't want that anymore

525
00:23:44,800 --> 00:23:45,119
Speaker 2: kind of thing.

526
00:23:45,119 --> 00:23:46,960
Speaker 1: And that's a one off purchase. So I wonder do

527
00:23:46,960 --> 00:23:50,680
Speaker 1: you experience this at all with subscriptions somewhat.

528
00:23:52,040 --> 00:23:56,480
Speaker 5: Look for every hundred subscriptions, say, there'd be a couple yeah,

529
00:23:56,560 --> 00:23:58,000
Speaker 5: who are like, we didn't know it was a three

530
00:23:58,000 --> 00:23:59,760
Speaker 5: month lock in because we do have a three month

531
00:24:00,240 --> 00:24:02,160
Speaker 5: and then it rolls month to month, Okay, And that's

532
00:24:02,240 --> 00:24:04,880
Speaker 5: just so people see the cumulative benefits of come link

533
00:24:04,920 --> 00:24:08,480
Speaker 5: coming regularly. Yeah, but we don't really like we try

534
00:24:08,520 --> 00:24:10,280
Speaker 5: not to lock people in, right. We want people to

535
00:24:10,280 --> 00:24:11,720
Speaker 5: be a part of our community and for it to

536
00:24:11,760 --> 00:24:13,560
Speaker 5: be fun, and you know, if they're not loving it,

537
00:24:13,600 --> 00:24:14,719
Speaker 5: then let it go.

538
00:24:15,880 --> 00:24:18,479
Speaker 4: Like we're doing this so people are happy. So if

539
00:24:18,480 --> 00:24:20,800
Speaker 4: somebody is going to come and not feel like they're

540
00:24:20,840 --> 00:24:23,119
Speaker 4: getting what they signed up for, like, it's definitely a

541
00:24:23,119 --> 00:24:24,840
Speaker 4: discussion that we have case by case.

542
00:24:25,000 --> 00:24:25,280
Speaker 2: Yeah.

543
00:24:25,359 --> 00:24:28,359
Speaker 1: I think that's important as well, because it does create

544
00:24:28,440 --> 00:24:31,720
Speaker 1: like a really negative relationship if you have locked yourself

545
00:24:31,720 --> 00:24:33,560
Speaker 1: into something and then for whatever reason you want to

546
00:24:33,640 --> 00:24:36,640
Speaker 1: back out of it. And I understand terms and conditions

547
00:24:36,640 --> 00:24:39,440
Speaker 1: and whatever, but when businesses are really focused on nut

548
00:24:39,440 --> 00:24:41,840
Speaker 1: we're locking you in sorry you signed that dot of line.

549
00:24:41,800 --> 00:24:44,920
Speaker 4: When we've all been to a gym before, so you've

550
00:24:44,920 --> 00:24:47,080
Speaker 4: been like, I'm signing up for twelve months for this

551
00:24:47,200 --> 00:24:51,080
Speaker 4: price pull out and they're like, no, I know.

552
00:24:51,160 --> 00:24:52,720
Speaker 2: They make it so fake.

553
00:24:52,560 --> 00:24:55,840
Speaker 5: Injuries to get out of gym to gym membership.

554
00:24:55,880 --> 00:24:56,959
Speaker 2: It's insane, isn't it.

555
00:24:57,000 --> 00:24:59,480
Speaker 4: But the thing is, if you they had just said, yes, look,

556
00:24:59,520 --> 00:25:03,360
Speaker 4: we understand, and I wouldn't have such a negative about them.

557
00:25:03,359 --> 00:25:05,200
Speaker 4: I don't want to ever go back there again, or

558
00:25:05,240 --> 00:25:07,560
Speaker 4: you probably can't because you've told them you've got an injury.

559
00:25:09,480 --> 00:25:11,359
Speaker 1: No, I think it's good, Like as great as a

560
00:25:11,400 --> 00:25:13,920
Speaker 1: subscription base is. I think it is important as well

561
00:25:14,600 --> 00:25:18,879
Speaker 1: to still be human. Yeah, I'm currently in a subscription

562
00:25:19,160 --> 00:25:23,119
Speaker 1: for like this app thing for Fate and like I

563
00:25:23,160 --> 00:25:25,119
Speaker 1: didn't I didn't know he signed it, like one of

564
00:25:25,160 --> 00:25:27,800
Speaker 1: my staff signed it for twelve months. And then I'm like,

565
00:25:27,840 --> 00:25:29,399
Speaker 1: surely we can just get out of this anyway. So

566
00:25:29,440 --> 00:25:32,479
Speaker 1: I contacted these people. It's like an extension of our website.

567
00:25:32,520 --> 00:25:34,680
Speaker 1: I'm like, look, we don't need this anymore, and they're

568
00:25:34,720 --> 00:25:37,240
Speaker 1: like no, or like you can pay out the rest

569
00:25:37,280 --> 00:25:39,359
Speaker 1: of your contract kind of thing, and I'm just like

570
00:25:39,400 --> 00:25:40,360
Speaker 1: why are you being like.

571
00:25:40,320 --> 00:25:43,520
Speaker 5: This doesn't work like that anymore. People just counsel their cards. Yeah,

572
00:25:44,400 --> 00:25:46,359
Speaker 5: it's a contract in your face.

573
00:25:46,400 --> 00:25:48,439
Speaker 1: It's an American company too, So I'm like, maybe I

574
00:25:48,480 --> 00:25:50,879
Speaker 1: could just like ban them from taking my money. But

575
00:25:50,920 --> 00:25:52,840
Speaker 1: then I'm like, imagine if I get into a global

576
00:25:52,880 --> 00:25:55,240
Speaker 1: court case or something and I'm just.

577
00:25:55,200 --> 00:25:56,840
Speaker 2: Going to fucking write it out. But it's one of

578
00:25:56,840 --> 00:25:57,439
Speaker 2: those things.

579
00:25:58,280 --> 00:26:01,239
Speaker 1: So obviously, you open your first clinic in twenty twenty two,

580
00:26:01,680 --> 00:26:04,840
Speaker 1: which was the Bondai Junction one, and then you've opened

581
00:26:04,840 --> 00:26:05,520
Speaker 1: a second one.

582
00:26:05,560 --> 00:26:06,760
Speaker 2: When did the second one open?

583
00:26:07,520 --> 00:26:09,600
Speaker 3: December of last year, so a year later.

584
00:26:09,840 --> 00:26:11,960
Speaker 4: Yeah, So we opened the second one in Neutral Bay

585
00:26:12,240 --> 00:26:15,720
Speaker 4: in twenty twenty three. We were keen. We're hustling for

586
00:26:15,760 --> 00:26:17,520
Speaker 4: the second one, like as soon as we opened the first.

587
00:26:17,560 --> 00:26:19,560
Speaker 1: I don't know, that was really quick that you went

588
00:26:19,600 --> 00:26:21,840
Speaker 1: from one to two. What was the reason was there?

589
00:26:22,359 --> 00:26:23,880
Speaker 1: Was that always part of the plan or.

590
00:26:24,200 --> 00:26:26,720
Speaker 5: Yeah, the plates of the plan long term is to

591
00:26:26,800 --> 00:26:30,359
Speaker 5: keep rolling them out. But we really needed because both

592
00:26:30,400 --> 00:26:33,560
Speaker 5: of us were in the business, we really needed like

593
00:26:33,600 --> 00:26:35,920
Speaker 5: the second clinic and like more revenue to kind of

594
00:26:35,960 --> 00:26:38,960
Speaker 5: support like the good expansion plans.

595
00:26:39,240 --> 00:26:43,000
Speaker 4: Yeah, so yeah, we opened the second one a year later,

596
00:26:43,560 --> 00:26:45,159
Speaker 4: so now we're kind of running with two. We have

597
00:26:45,200 --> 00:26:47,760
Speaker 4: actually also just opened more rooms in Bondai because we

598
00:26:47,840 --> 00:26:50,640
Speaker 4: kind of started to reach capacity at Bondai. Yeah, and

599
00:26:50,800 --> 00:26:52,200
Speaker 4: have you heard of Salon Lane before?

600
00:26:52,560 --> 00:26:52,840
Speaker 2: No?

601
00:26:53,280 --> 00:26:56,159
Speaker 4: So Salon Lane is a it's like a workspace but

602
00:26:56,200 --> 00:26:58,520
Speaker 4: for beauty services. Okay, so it's kind of like, yeah,

603
00:26:58,520 --> 00:27:02,560
Speaker 4: the beauty services whatso sort vibe? Yeah, and they randomly

604
00:27:02,640 --> 00:27:07,240
Speaker 4: opened directly opposite Facial and Bondi junction. Oh, so we thought, hey,

605
00:27:07,359 --> 00:27:08,960
Speaker 4: this is a great way to kind of open more

606
00:27:09,040 --> 00:27:13,520
Speaker 4: rooms without building another eighty square meter clinic anytime soon.

607
00:27:14,080 --> 00:27:17,160
Speaker 4: So now we're we've got about at capacity like five

608
00:27:17,240 --> 00:27:17,760
Speaker 4: rooms there.

609
00:27:18,440 --> 00:27:20,879
Speaker 2: Nice? How many what's the end goal? How many do

610
00:27:20,880 --> 00:27:22,240
Speaker 2: you want them to be? Do you have a number

611
00:27:22,280 --> 00:27:22,679
Speaker 2: the string?

612
00:27:22,960 --> 00:27:26,440
Speaker 1: Yeah, if you have a number, or is it expanding

613
00:27:26,440 --> 00:27:28,680
Speaker 1: out of New South Wales or yeah?

614
00:27:28,760 --> 00:27:30,840
Speaker 4: So, I mean our vision is to have one hundred.

615
00:27:31,280 --> 00:27:33,359
Speaker 5: Wow, I don't know where we got a hundred, like

616
00:27:33,400 --> 00:27:36,680
Speaker 5: we just it's good to say, yeah, yeah, like fifty

617
00:27:36,720 --> 00:27:37,399
Speaker 5: to one hundred.

618
00:27:38,119 --> 00:27:39,000
Speaker 2: Where's the next one.

619
00:27:39,480 --> 00:27:43,919
Speaker 4: Well, we're actually heading to Paramatter after this, and we

620
00:27:43,960 --> 00:27:46,640
Speaker 4: wanted to chat with you about your new Fate store.

621
00:27:46,720 --> 00:27:48,840
Speaker 1: Actually I just saw that you did with Nimble Active

622
00:27:48,840 --> 00:27:51,600
Speaker 1: Wear some facials in one of their stores. It.

623
00:27:54,160 --> 00:27:56,960
Speaker 4: Yeah, so we've done some. We usually do like activations

624
00:27:57,080 --> 00:28:00,080
Speaker 4: with big brands or like any any sort of brands

625
00:28:00,200 --> 00:28:04,919
Speaker 4: and do express facials somehow with them. Recently we did

626
00:28:04,920 --> 00:28:07,000
Speaker 4: it with Nimble at the City to Serve, so after

627
00:28:07,000 --> 00:28:10,439
Speaker 4: everyone was all sweaty after running nice, they came and

628
00:28:10,440 --> 00:28:13,360
Speaker 4: got a free facial with us in their store in Bondai,

629
00:28:13,480 --> 00:28:14,320
Speaker 4: which was really fun.

630
00:28:14,400 --> 00:28:14,600
Speaker 1: Yeah.

631
00:28:14,680 --> 00:28:16,600
Speaker 2: Love whereabouts in paramatter are you looking?

632
00:28:17,000 --> 00:28:17,320
Speaker 3: Well?

633
00:28:17,359 --> 00:28:19,800
Speaker 5: We don't want to be in the Westfield and we

634
00:28:19,840 --> 00:28:21,840
Speaker 5: saw you didn't go on Westfield either, so we were like.

635
00:28:21,840 --> 00:28:24,040
Speaker 1: We have to talk about it because you're two that

636
00:28:24,080 --> 00:28:25,920
Speaker 1: you have at the moment, they're not in a shopping center.

637
00:28:27,560 --> 00:28:29,240
Speaker 2: Keep it playing y.

638
00:28:29,400 --> 00:28:32,400
Speaker 4: Yeah, we take it from in the Westfield and yeah,

639
00:28:32,960 --> 00:28:34,880
Speaker 4: we had all the traffic without the price tag.

640
00:28:35,000 --> 00:28:35,200
Speaker 2: Yeah.

641
00:28:35,240 --> 00:28:37,040
Speaker 1: I have to say the two west Field stores we

642
00:28:37,080 --> 00:28:39,120
Speaker 1: do have, like they do really well and the center

643
00:28:39,200 --> 00:28:40,200
Speaker 1: is actually really nice.

644
00:28:40,600 --> 00:28:44,240
Speaker 2: The only reason why I'm like now veering in.

645
00:28:44,160 --> 00:28:46,640
Speaker 1: The other direction back to boutiques is because like the

646
00:28:46,720 --> 00:28:49,840
Speaker 1: rent is like a third of the price, yeah, and

647
00:28:49,920 --> 00:28:52,840
Speaker 1: you have the flexibility, whereas like with Westfields. We have

648
00:28:52,920 --> 00:28:55,720
Speaker 1: to stay open till nine o'clock Thursday night, you know,

649
00:28:55,760 --> 00:28:57,640
Speaker 1: and it's like who's shop of fucking closed at eight

650
00:28:57,760 --> 00:28:58,360
Speaker 1: thirty at night?

651
00:28:58,520 --> 00:29:01,560
Speaker 2: Yeah, unless it's like a last minut quick, I need something.

652
00:29:02,520 --> 00:29:05,920
Speaker 4: Actually open every night till nine in Bondo, insane late

653
00:29:06,040 --> 00:29:07,280
Speaker 4: night facials are true.

654
00:29:07,320 --> 00:29:09,080
Speaker 1: I guess that's the thing too, because people are working

655
00:29:09,160 --> 00:29:11,080
Speaker 1: during the day, so they want to come and like relax.

656
00:29:11,280 --> 00:29:14,240
Speaker 2: Yeah, so I can understand that, but also fast our

657
00:29:14,600 --> 00:29:16,600
Speaker 2: space is like where people.

658
00:29:16,320 --> 00:29:18,240
Speaker 3: Come to relax and for a bit of me time.

659
00:29:18,320 --> 00:29:20,640
Speaker 3: Like if I feel like a center would ruin that vibe.

660
00:29:20,680 --> 00:29:22,920
Speaker 1: Yeah, then you walk out and you're in the center

661
00:29:23,160 --> 00:29:25,760
Speaker 1: and then your faces are like, yeah.

662
00:29:25,560 --> 00:29:27,160
Speaker 2: You look like you've just woken up kind of thing.

663
00:29:27,400 --> 00:29:31,320
Speaker 1: So whereabouts is your paramount sare just outside?

664
00:29:31,640 --> 00:29:32,520
Speaker 2: It's a Westfield.

665
00:29:32,560 --> 00:29:33,480
Speaker 3: I saw the spot and I was.

666
00:29:33,480 --> 00:29:36,520
Speaker 1: Like, yeah, it's literally just outside that you walk out

667
00:29:36,560 --> 00:29:38,680
Speaker 1: the car park and like around the corner and like

668
00:29:38,720 --> 00:29:39,239
Speaker 1: there it is.

669
00:29:39,520 --> 00:29:41,880
Speaker 4: Yeah, and that's the best thing because you need the parking.

670
00:29:42,080 --> 00:29:43,720
Speaker 1: Yeah, so then I can be like you can park

671
00:29:43,760 --> 00:29:46,160
Speaker 1: inside and I'm pretty sure it's three hours for free.

672
00:29:46,120 --> 00:29:47,520
Speaker 2: Or four if you've got the western out.

673
00:29:48,080 --> 00:29:48,920
Speaker 3: So don't worry.

674
00:29:49,240 --> 00:29:51,880
Speaker 4: On our website, where's for the paramount is going to

675
00:29:51,920 --> 00:29:54,680
Speaker 4: absolutely hate it, Like on our opening day and there's

676
00:29:54,720 --> 00:29:57,360
Speaker 4: just so many more cars in the center, but they're

677
00:29:57,400 --> 00:29:58,920
Speaker 4: all walking outside.

678
00:29:58,440 --> 00:30:01,640
Speaker 1: Down the street. They're watching on security cameras. Everyone parking

679
00:30:01,720 --> 00:30:02,440
Speaker 1: but walk out.

680
00:30:02,920 --> 00:30:05,200
Speaker 2: So, yeah, you're thinking Western Sydney for your next one,

681
00:30:05,240 --> 00:30:05,800
Speaker 2: we think so.

682
00:30:06,440 --> 00:30:10,840
Speaker 4: Yeah, it's unconfirmed. Yeah, there's yeah, a few areas that

683
00:30:10,880 --> 00:30:12,880
Speaker 4: we are looking at. Yeah, but we do have a

684
00:30:12,880 --> 00:30:14,920
Speaker 4: lot of people that travel from that way. Yeah.

685
00:30:15,040 --> 00:30:17,680
Speaker 1: I feel like Western Sydney, especially over the last few years,

686
00:30:17,720 --> 00:30:20,239
Speaker 1: has become like a new CBD of its own, and

687
00:30:20,640 --> 00:30:23,200
Speaker 1: like with how expensive everything is becoming, you know, in

688
00:30:23,240 --> 00:30:25,080
Speaker 1: the city, everyone's kind of like shifting out.

689
00:30:25,840 --> 00:30:30,600
Speaker 5: How are you picking your spots very much? Just customer

690
00:30:30,640 --> 00:30:32,560
Speaker 5: postcodes or yeah, And.

691
00:30:33,080 --> 00:30:35,680
Speaker 1: I think I've just kind of tried to space us

692
00:30:35,760 --> 00:30:39,400
Speaker 1: out in locations that are easy enough for everyone to

693
00:30:39,440 --> 00:30:42,080
Speaker 1: get to if they're from somewhere around there kind of thing.

694
00:30:42,120 --> 00:30:44,120
Speaker 2: Like we started with Newcastle because that's where we're from.

695
00:30:44,320 --> 00:30:47,360
Speaker 1: Then we came to Sydney and we're in Miranda, and

696
00:30:47,400 --> 00:30:49,840
Speaker 1: then we went to Brisbane Churm Side. It's like the

697
00:30:49,840 --> 00:30:52,560
Speaker 1: biggest shopping center up there, and then we went to

698
00:30:52,720 --> 00:30:53,600
Speaker 1: Melbourne and did.

699
00:30:53,640 --> 00:30:56,120
Speaker 2: A boutique there. It's in a suburb called Hawthorne.

700
00:30:56,360 --> 00:30:58,800
Speaker 1: Yeah, and I kind of like looked at the map

701
00:30:58,960 --> 00:31:03,160
Speaker 1: and found someone that was somewhat central, like it's not

702
00:31:03,160 --> 00:31:05,200
Speaker 1: in the CBD, but it's not super south, but it's

703
00:31:05,200 --> 00:31:08,400
Speaker 1: not super West kind of thing. And then us doing

704
00:31:08,400 --> 00:31:11,400
Speaker 1: Paramatta now just kind of makes sense because Paramatta is an.

705
00:31:11,240 --> 00:31:12,240
Speaker 2: Hour from Miranda.

706
00:31:12,480 --> 00:31:14,600
Speaker 1: Yeah, and we do get a lot of customers traveling

707
00:31:14,840 --> 00:31:18,040
Speaker 1: to Miranda from kind of western Sydney and people just

708
00:31:18,160 --> 00:31:21,000
Speaker 1: ask as well, like we find our customers just say

709
00:31:21,000 --> 00:31:23,760
Speaker 1: open here, open there, And we noticed that like Western

710
00:31:23,800 --> 00:31:26,560
Speaker 1: Sydney was a theme, and it makes it really easy

711
00:31:26,600 --> 00:31:29,480
Speaker 1: as well, I guess doing a store that is closer

712
00:31:29,520 --> 00:31:31,400
Speaker 1: to us, so it's two hours for us to get

713
00:31:31,440 --> 00:31:35,080
Speaker 1: to Paramatta. Whereas one thing that you'll find does add

714
00:31:35,120 --> 00:31:38,800
Speaker 1: this whole other level of difficulty is when you start

715
00:31:38,840 --> 00:31:40,280
Speaker 1: opening stores and are nowhere near you.

716
00:31:40,720 --> 00:31:43,560
Speaker 4: I'm going to say, what's it like running into state stores.

717
00:31:44,760 --> 00:31:48,400
Speaker 1: You've got a factor in the travel of yeah, travel,

718
00:31:48,560 --> 00:31:51,960
Speaker 1: and then you've got your staff traveling, and then you've

719
00:31:52,000 --> 00:31:57,040
Speaker 1: got you know, meal allowances paying for all the ubers accommodation,

720
00:31:57,280 --> 00:31:58,280
Speaker 1: all that kind of stuff.

721
00:31:58,320 --> 00:32:01,040
Speaker 4: But it's also like all your resources here. So for instance,

722
00:32:01,040 --> 00:32:02,880
Speaker 4: like we've used the same builder, so it would be

723
00:32:02,920 --> 00:32:04,840
Speaker 4: like finding a whole new builder, and.

724
00:32:04,840 --> 00:32:06,640
Speaker 1: I could let you in touch with someone if you like,

725
00:32:07,360 --> 00:32:09,440
Speaker 1: we use the same builder for all of our builds

726
00:32:10,000 --> 00:32:13,760
Speaker 1: because they do stores all around Australia. But yeah, going

727
00:32:13,800 --> 00:32:18,160
Speaker 1: into state definitely does add a whole other element to

728
00:32:18,200 --> 00:32:18,640
Speaker 1: your business.

729
00:32:18,640 --> 00:32:21,520
Speaker 2: You've also then got you know, your freight and everything.

730
00:32:21,600 --> 00:32:23,600
Speaker 1: If you're gonna be sending product there, how are you're

731
00:32:23,600 --> 00:32:25,520
Speaker 1: gonna send it there? Then you've got to have contracts

732
00:32:25,520 --> 00:32:27,960
Speaker 1: with use Star Trek, which is Australia Post.

733
00:32:28,240 --> 00:32:29,160
Speaker 2: There's just a lot of.

734
00:32:29,240 --> 00:32:32,600
Speaker 1: Other little things that come with, you know, having some

735
00:32:32,920 --> 00:32:35,240
Speaker 1: a store that's far away. And I remember when I

736
00:32:35,280 --> 00:32:38,440
Speaker 1: first started delving into opening stores further away from US,

737
00:32:38,480 --> 00:32:40,960
Speaker 1: I would think, what if it's a Saturday morning and everyone.

738
00:32:40,680 --> 00:32:42,520
Speaker 2: Working that day calls in sick. Like it's just these

739
00:32:42,560 --> 00:32:44,160
Speaker 2: little things and it's like I can't be.

740
00:32:44,200 --> 00:32:47,720
Speaker 1: There yet, Like I'm gonna have to book a Yeah,

741
00:32:47,720 --> 00:32:49,400
Speaker 1: like i'ma have to book a flight. And because we're

742
00:32:49,440 --> 00:32:52,120
Speaker 1: from Newcastle as well, it's a tiny or it's a

743
00:32:52,160 --> 00:32:54,280
Speaker 1: time we've got a tiny airport, but then we don't

744
00:32:54,320 --> 00:32:57,280
Speaker 1: have flights every hour kind of thing. So it's just

745
00:32:57,280 --> 00:32:59,720
Speaker 1: something that you really have to set yourself up for

746
00:32:59,880 --> 00:33:01,640
Speaker 1: and have that staff member that.

747
00:33:01,720 --> 00:33:03,080
Speaker 2: Is gonna be owning that.

748
00:33:03,520 --> 00:33:06,320
Speaker 1: So we have a national retail manager and that's kind

749
00:33:06,360 --> 00:33:10,040
Speaker 1: of her realm is to always be kind of traveling

750
00:33:10,080 --> 00:33:14,040
Speaker 1: around and then you've got to keep that flow going.

751
00:33:14,400 --> 00:33:16,560
Speaker 1: Once you set up a store or clinic that's far

752
00:33:16,600 --> 00:33:18,520
Speaker 1: away from you, you don't just set it up and

753
00:33:18,560 --> 00:33:21,600
Speaker 1: forget about it, because then they can very well feel

754
00:33:21,640 --> 00:33:25,240
Speaker 1: disconnected from the company. So it's like getting that routine

755
00:33:25,320 --> 00:33:29,160
Speaker 1: of routine trips down there and you know, staff training

756
00:33:29,240 --> 00:33:33,000
Speaker 1: and team bonding sessions and dinners and all the things

757
00:33:33,000 --> 00:33:35,680
Speaker 1: that you need to do because it can feel, Yeah,

758
00:33:35,680 --> 00:33:37,160
Speaker 1: it can feel really disconnected.

759
00:33:37,200 --> 00:33:38,800
Speaker 2: So it's like up to us to kind of keep

760
00:33:38,840 --> 00:33:39,600
Speaker 2: that connection there.

761
00:33:39,720 --> 00:33:41,920
Speaker 5: I'll definitely be picking a brain more on this when

762
00:33:41,960 --> 00:33:43,000
Speaker 5: we start moving into state.

763
00:33:43,200 --> 00:33:45,040
Speaker 1: Yeah, absolutely, give me a call or come back and

764
00:33:45,080 --> 00:33:47,280
Speaker 1: we can do another episode where you can ask me questions.

765
00:33:48,400 --> 00:33:48,960
Speaker 2: That'd be fun.

766
00:33:48,960 --> 00:33:49,800
Speaker 3: I reckon be fun.

767
00:33:50,120 --> 00:33:52,520
Speaker 1: It's been so great chatting with you both, and I'm

768
00:33:52,520 --> 00:33:54,360
Speaker 1: going to have to come in for a facial one day,

769
00:33:54,600 --> 00:33:56,960
Speaker 1: But can I look like an extra twenty minutes for

770
00:33:57,080 --> 00:34:03,920
Speaker 1: like extra massage. Absolutely organize half an hour plus, you know,

771
00:34:04,000 --> 00:34:05,640
Speaker 1: fifteen minutes extra matter.

772
00:34:07,600 --> 00:34:08,680
Speaker 4: Oh yeah.

773
00:34:08,800 --> 00:34:11,319
Speaker 1: We always end big Business with a tip of the

774
00:34:11,320 --> 00:34:13,319
Speaker 1: week to either of you or both of you have

775
00:34:13,560 --> 00:34:14,120
Speaker 1: a tip.

776
00:34:14,480 --> 00:34:17,360
Speaker 2: It can be anything life, business, personal.

777
00:34:17,760 --> 00:34:20,480
Speaker 5: I think mine is just remember to enjoy the process.

778
00:34:20,560 --> 00:34:24,279
Speaker 5: So any new people going into business, there's gonna be

779
00:34:24,360 --> 00:34:27,080
Speaker 5: lots of ups and downs, and there's gonna be lots

780
00:34:27,080 --> 00:34:30,480
Speaker 5: of little wins, and there's always you're always looking for

781
00:34:30,520 --> 00:34:32,440
Speaker 5: the next thing to happen, and then like, when we

782
00:34:32,520 --> 00:34:33,400
Speaker 5: do this, we'll be happy.

783
00:34:33,400 --> 00:34:35,680
Speaker 3: All this will be happy. Just remember to celebrate all

784
00:34:35,680 --> 00:34:36,840
Speaker 3: the small victories.

785
00:34:36,960 --> 00:34:38,280
Speaker 2: I agree, so true.

786
00:34:39,040 --> 00:34:43,920
Speaker 4: Mine would definitely be that every single failure or challenge

787
00:34:43,960 --> 00:34:46,319
Speaker 4: that you have along the way, like, be grateful for

788
00:34:46,400 --> 00:34:49,560
Speaker 4: that because they have always been our biggest lessons on

789
00:34:49,600 --> 00:34:51,160
Speaker 4: what to do differently next time.

790
00:34:51,719 --> 00:34:57,439
Speaker 1: So you'll speaking my language words of wisdom. Well, it's

791
00:34:57,480 --> 00:34:59,920
Speaker 1: been so great having you both, And where can everyone

792
00:35:00,080 --> 00:35:00,440
Speaker 1: find you?

793
00:35:00,480 --> 00:35:02,040
Speaker 2: And everyone needs to come and book.

794
00:35:01,800 --> 00:35:04,520
Speaker 3: In with you, right yeah, oh yeah.

795
00:35:03,960 --> 00:35:04,719
Speaker 2: Where can they find you?

796
00:35:04,840 --> 00:35:07,680
Speaker 4: Like the social lady take that, so you can find

797
00:35:07,719 --> 00:35:11,640
Speaker 4: facale on Instagram and TikTok. It's at facial f A

798
00:35:11,840 --> 00:35:18,160
Speaker 4: Y s h L yes, correct dot au and then yeah,

799
00:35:18,280 --> 00:35:21,160
Speaker 4: Ella and I we're both on like personal kind of

800
00:35:21,360 --> 00:35:24,279
Speaker 4: Instagram and TikTok if anyone has any questions, Like, we

801
00:35:24,360 --> 00:35:27,160
Speaker 4: love kind of talking about our journey and helping anyone out,

802
00:35:27,200 --> 00:35:30,319
Speaker 4: because yeah, we are grateful for everyone that helped us

803
00:35:30,360 --> 00:35:33,520
Speaker 4: get started on our journey. So mine is at caitlin

804
00:35:33,680 --> 00:35:37,360
Speaker 4: k A T E l I N g R E g.

805
00:35:37,080 --> 00:35:42,400
Speaker 5: G and mine is Ella dot James two on Instagram.

806
00:35:42,040 --> 00:35:44,240
Speaker 2: Ella James too that because Ella James was taken.

807
00:35:44,480 --> 00:35:50,320
Speaker 3: Yeah on the second, Ella James, the second on a

808
00:35:50,360 --> 00:35:51,799
Speaker 3: long line. Yeah, this has.

809
00:35:51,719 --> 00:35:52,440
Speaker 2: Been so great.

810
00:35:52,440 --> 00:35:55,440
Speaker 1: Thank you both so much, and I love what you're

811
00:35:55,440 --> 00:35:56,839
Speaker 1: doing and I can't wait to see you roll out

812
00:35:56,880 --> 00:36:00,640
Speaker 1: the Paramatt Art Clinic and the ninety seven all after that.

813
00:36:01,680 --> 00:36:02,719
Speaker 3: Thank you for having us.

814
00:36:02,880 --> 00:36:03,799
Speaker 4: Thank you so much.

815
00:36:09,080 --> 00:36:09,520
Speaker 1: Mm hmm