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Speaker 1: Welcome to the Mentor. I'm Mark Borris.

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Speaker 2: Gooday.

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Speaker 1: This is a special mental episode and a sponsored by

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Speaker 1: the Uber Business Booster Program. Now we're going to be

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Speaker 1: discussing small business development today with three entrepreneurs who are

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Speaker 1: sitting here in front of me, and I'm going to

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Speaker 1: introduce you to the Minnesota second. They've all been part

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Speaker 1: of the Uber Rare Birds Business Booster Program, and that's

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Speaker 1: an initiative exclusively created for those earning on Uber and

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Speaker 1: Uber Eats platforms. Of course we're talking about the Uber apps.

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Speaker 1: That's what I mean by platforms, and this program helps

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Speaker 1: these individuals alongst another another ninety seven of you. I

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Speaker 1: think something like that helps you, guys, achieve your business goals.

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Speaker 1: The twenty twenty four Business Booster Program received over four

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Speaker 1: five hundred applicants. Wow, that's amazing, with one hundred Uber

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Speaker 1: driver partners and delivery people selected to participate. Today, we

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Speaker 1: have three of you who I'm going to don't be

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Speaker 1: so nervous, you look so nervous. Today we have three

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Speaker 1: of the applicants joining us to share their experiences working

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Speaker 1: with Uber and the Business Booster Program as well as

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Speaker 1: I want to talk to them as well. As their journeys,

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Speaker 1: and you know what their whole story is, the new

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Speaker 1: businesses that they're thinking about or they're actually running, and

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Speaker 1: what I feel like to be an entrepreneur. So the

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Speaker 1: first guest we have Soraya is it Surreya or Soria, Soria,

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Speaker 1: Sorea sah Brian. You're being selected. In fact I think

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Speaker 1: you won your first came first and a big bloody

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Speaker 1: prize actually amazing fifty thousand dollars. You're from New Zealand,

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Speaker 1: from Hamilton, New Zealand, and your business is called flow Right.

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Speaker 1: We'll talk about that in a second. We also have

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Speaker 1: Nicholas borrobot am I got right, Yeah, it's good close,

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Speaker 1: it's good enough, good enough, and you won thirty grand Wow.

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Speaker 1: Your busines is called a cat Harness Australian. You're a

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Speaker 1: Sydney person and you're you've got the second place. And

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Speaker 1: we also have over here Simon Pemten, who Simon and

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Speaker 1: I have had some interaction like maybe thirty odd years ago,

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Speaker 1: maybe even longer, and he was working in a different world,

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Speaker 1: but his business he's also winn of the winners, one

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Speaker 1: of the winners of one of the one hundred winners that

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Speaker 1: is and his business is called worker dot Co and

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Speaker 1: we're going to talk about that as well. I think

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Speaker 1: I just quickly want to first off, talk about why

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Speaker 1: did you guys first become drivers using the Uber app?

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Speaker 1: Like what's the deal? And I don't care who's going

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Speaker 1: to answer first. I'm looking straight at you, you're looking

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Speaker 1: straight at me, Go and tell me what? Why did

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Speaker 1: you look at it? Look at the Uber app as

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Speaker 1: a wave earned a few quid.

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Speaker 2: So I had actually been operating my business for about

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Speaker 2: a year and we started getting to a point where

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Speaker 2: ads started increasing cost the cost of living crisis kind

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Speaker 2: of came in, and then Team ou the Giant came

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Speaker 2: into the e commerce world. So we saw that our

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Speaker 2: expenses just started to increase a lot, and so we

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Speaker 2: had to find new ways of I guess using our

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Speaker 2: funds to generate customers. So whatever I earned using the

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Speaker 2: Uber app was cash flow for my business. I could

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Speaker 2: retain funds from the business and use that to grow.

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Speaker 1: It's a good source of cash flow. Yeah, it's had

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Speaker 1: to get investors. Where should pretty undefined? Actually?

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Speaker 2: Yeah, Well, we want to retain full ownership of our business,

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Speaker 2: especially being small and starting off, we feel like we

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Speaker 2: should be retaining full ownership.

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Speaker 1: And like how many hours would you put into driving?

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Speaker 1: Like so like, as you know, how do you balance

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Speaker 1: that between that and sort of building your business at

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Speaker 1: the same time.

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Speaker 2: I tried to focus my driving on the weekends and

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Speaker 2: then week days I would really focus on my business.

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Speaker 1: So most of the time you're on your business, but can

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Speaker 1: you get can you make enough money out of using

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Speaker 1: you wrap?

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Speaker 2: So I would put in a big effort on the

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Speaker 2: weekends rather night or morning blend blend in between. So

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Speaker 2: Saturday night driving was always the most lucrative, So I

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Speaker 2: tried to make sure I was hitting long hours during

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Speaker 2: Saturday Saturday nights.

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Speaker 1: So you're a young bloke as I cut into your

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Speaker 1: social life trying to be like a entrepreneur running your

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Speaker 1: own business, and then on weekends sort of work at

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Speaker 1: night times.

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Speaker 2: I now have a one year old. Oh wow, so

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Speaker 2: through my driving I was mostly like just looking after

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Speaker 2: my one year old during the day and then my

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Speaker 2: wife would take over on those days that I was

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Speaker 2: doing the long, long driving.

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Speaker 1: Wow, that's amazing, but I guess it's that's the story

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Speaker 1: of all entrepreneurs.

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Speaker 3: Though.

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Speaker 1: You got to find income from wherever you can and

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Speaker 1: if it's putting your own personal effort into you know,

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Speaker 1: driving a car and picking people up and delivering them

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Speaker 1: to somewhere, or delivering whatever you're delivering food or whatever is,

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Speaker 1: so be it. They're the sort of sacrifices we have

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Speaker 1: to make when we run the business.

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Speaker 2: Yeah, and you aim for that flexibility in life, but

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Speaker 2: sometimes it means working really long days. So in the

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Speaker 2: future you do have that ability to do what you

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Speaker 2: want to do when you want to do.

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Speaker 1: It makes you pretty resilient at the end of the day.

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Speaker 2: Yeah, definitely.

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Speaker 1: So I didn't even know Uber was in New Zealand.

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Speaker 1: The app is it? Is it a big deal everywhere

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Speaker 1: in the world. Been stupid here, Like.

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Speaker 4: Yeah, it hasn't been there as long as it has

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Speaker 4: been everywhere else, that's for sure. And I was doing

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Speaker 4: Uber eats that was even younger in New Zealand.

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Speaker 1: Wow. So so you're when you say you're doing Uber eats,

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Speaker 1: what does that mean? I mean, I use Uber Eats,

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Speaker 1: but what do you mean by that? You were doing

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Speaker 1: Uber eats.

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Speaker 4: So I'm a delivery partner for with Uber for Uber ea.

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Speaker 1: Wow, the cafes or restlans deliver food everybody.

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Speaker 4: Yeah, super easy, super fun to get into and that's

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Speaker 4: really simple.

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Speaker 1: Do you get tips from customers?

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Speaker 2: I do get tips.

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Speaker 4: One time I got a forty dollars tip.

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Speaker 1: Wow, that was the biggest one up giving me a

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Speaker 1: four thousand dollars or something four hundred and they should

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Speaker 1: have given you more than forty bucks, Jess.

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Speaker 4: Well, usually it's like two dollars.

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Speaker 3: Four dollars.

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Speaker 1: Oh really, that's mean. So your business, did you get

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Speaker 1: your idea about your business whilst you're sitting there driving

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Speaker 1: delivering for you know, restaurants and cafes using the app?

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Speaker 1: Or did you get your idea for your business prior

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Speaker 1: to that?

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Speaker 4: I think I had it prior, but it wasn't a

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Speaker 4: business idea. It was just solving a personal problem. And

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Speaker 4: it was through the at driving and the business booster

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Speaker 4: that I was really able to develop a business idea

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Speaker 4: and flesh it out and the branding concept and all

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Speaker 4: of that.

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Speaker 1: Because they're going to come back and talk to you

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Speaker 1: about the idea in the moment, all of your ideas.

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Speaker 1: So I guess, finally, Simon your you're a different let's

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Speaker 1: call it. I want to be polite here because you

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Speaker 1: and I are in the same category you're in a

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Speaker 1: different age group to.

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Speaker 3: These guys, said as it is, absolutely totally.

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Speaker 1: And did your idea which came first because you're a

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Speaker 1: designer before.

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Speaker 3: Yes, correct and designed educator.

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Speaker 1: Yes, and designers And that's sort of where I had

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Speaker 1: previous interaction or business reaction interaction with you many years ago.

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Speaker 1: Did you get the idea for what you're doing now?

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Speaker 1: Your business idea which was one of the winners, one

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Speaker 1: of the one hundred winners of.

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Speaker 3: The one of the finalists.

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Speaker 1: Yeah, one of the finalists. Right, Okay, So you know,

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Speaker 1: did you get your idea whilst you were a driver

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Speaker 1: or did you have your idea a long time before

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Speaker 1: that you use the driving as supplement, as supplement income

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Speaker 1: to help you get the idea up and running.

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Speaker 3: Yeah, it's a good question. Mark. I'm going to say,

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Speaker 3: I think the two sort of ran in tandem. When

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Speaker 3: I finish, I got out of the design school that

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Speaker 3: I owned, we closed it up, and I was thinking

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Speaker 3: about where to from here, thinking that I don't want

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Speaker 3: to do nothing, but I don't want to carry on

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Speaker 3: in the design industry. I've done that long enough, been there,

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Speaker 3: done there, And so I was funding myself doing just

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Speaker 3: having a think about where to from here. Part of

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Speaker 3: that was I went on to LinkedIn to see what

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Speaker 3: was around inevitably and started to think, actually, there's nothing

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Speaker 3: here for people like me, particularly people in my age group.

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Speaker 1: That didn't mind disclosing your age group.

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Speaker 3: No, no, of course, I'm in my seventies seventy two

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Speaker 3: good yeah, running working for older workers. I've got to

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Speaker 3: be honest about this stuff. But I think it's healthy

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Speaker 3: that we all are these days. It's the whole ages

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Speaker 3: and thing we're getting off tangent here.

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Speaker 1: But no, no, that's a big issue.

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Speaker 3: But ageism is a huge issue. I could talk under

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Speaker 3: water about that now. So the frustration with LinkedIn kind

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Speaker 3: of started. But in order to supplement my savings, I

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Speaker 3: suppose what I had behind me, I thought I'd do

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Speaker 3: a bit of driving. I love driving. It got me

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Speaker 3: away from the screen, and I only go out to

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Speaker 3: three days a week. So I found out I just

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Speaker 3: drive during the day. I love it meet nice people.

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Speaker 3: So I was just doing that as a thing, not

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Speaker 3: as a career, of course, but just to help. And

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Speaker 3: then the more I thought about the LinkedIn and the

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Speaker 3: sort of older workers, the more and we'd go to

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Speaker 3: dinner with friends. All our friends are roughly in our

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Speaker 3: age group or sometimes a bit younger, Bill over fifty.

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Speaker 3: Probably the more I thought about it, the more I realized, actually,

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Speaker 3: they're all still working. I hadn't really thought about this before,

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Speaker 3: most of them because they want to, not because they

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Speaker 3: have to, and they all have really interesting lives. So

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Speaker 3: this was the beginning of the germination of an idea.

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Speaker 3: And so I just started reading more and more about

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Speaker 3: what was going on. And the more I read, the

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Speaker 3: more I realized that there's a myriad of voices the

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Speaker 3: world talking about older workers, but actually no one's talking

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Speaker 3: with us, no one, And I thought, this is nats.

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Speaker 3: There's millions of us all over the planet struggling with agism,

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Speaker 3: most of us, if we're in the workforce, unless we're

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Speaker 3: self employed. Let's create a voice. Let's just let's see

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Speaker 3: pull us all together. So if you like, it's an

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Speaker 3: ambitious claim, but if you like, let's have our own

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Speaker 3: LinkedIn but for older workers.

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Speaker 1: So I guess we're going to start with you, because

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Speaker 1: you know we we sort of just dropped into it.

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Speaker 1: What is your business actually doing? What's this proposition? So

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Speaker 1: one define the problem? Yeah, then to more the solution

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Speaker 1: is and what your business is doing and how far

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Speaker 1: along are you?

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Speaker 3: Well, there's three parts of that. To some extent, I

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Speaker 3: think I've defined the problem that the world is full

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Speaker 3: of older workers who have problems and issues sometimes that

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Speaker 3: and there's no one place where we can support each other,

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Speaker 3: share ideas learned from each other, tell us stories. But

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Speaker 3: also as importantly, I want to build a community so

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Speaker 3: that recruiters and employers, and I can think this is

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Speaker 3: separate subject again, who actively don't go looking for mature

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Speaker 3: age workers. And there's a lot of research which is

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Speaker 3: quite controversial about that. If we build a big enough community,

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Speaker 3: go back to the LinkedIn thing, If and when they

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Speaker 3: want an accountant for three days a week, they can

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Speaker 3: come we do their work for them. They can come

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Speaker 3: to the website, find an accountant who's got years of experience,

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Speaker 3: save them writing an age friendly ad and putting themselves

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Speaker 3: in an uncomfortably uncomfortable place. So that's that's the plan.

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Speaker 3: In terms of how far along I am, I've started

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Speaker 3: and I'm just finishing a fairly major pivot actually, since

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Speaker 3: we had the competition. My original objective was to basically

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Speaker 3: build a sort of a jobs board. If you like

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Speaker 3: for other workers, you know. But I've since learned fairly

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Speaker 3: painfully that that's not actually going to happen. Recruiter are

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Speaker 3: not going to write age friendly ads. It's illegal, but

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Speaker 3: they're not going to and put them on my website.

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Speaker 3: And I have quite a lot of evidence to support that,

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Speaker 3: some of it quite confronting from some major organizations. So

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Speaker 3: I thought, okay, well, if that's not going to happen,

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Speaker 3: then we're going to have to take it to them.

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Speaker 3: So what I'm doing now is rebuilding the website, particular

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Speaker 3: part of it where I'm going to start inviting people

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Speaker 3: to put their profiles up on the website older workers

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Speaker 3: indicate whether they're open to work or not, either now

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Speaker 3: or in the future. But start It's going to be

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Speaker 3: a slow burn mark, but start building up hopefully huge

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Speaker 3: numbers of older workers because there are a lot of us.

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Speaker 3: There's one point eight million of us in Australia allowed

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Speaker 3: aged over fifty who are working. It's twenty percent of

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Speaker 3: the workforce with no representation. And build the profile so

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Speaker 3: people start having to take notice of the huge contribution

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Speaker 3: we make.

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Speaker 1: So how important then, is something like in an initiae

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Speaker 1: of like the Rare Birds business book program like that.

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Speaker 1: You know, that's a n uber initiative. But how important

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Speaker 1: is that for me? For you?

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Speaker 3: Yeah, okay, it was. It was really good for me.

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Speaker 1: If if you don't mind, if you could just put

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Speaker 1: aside the money. Yeah, yeah, well.

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Speaker 3: I didn't win prize money, so I don't have to

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Speaker 3: put that.

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Speaker 1: So what's the process like?

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Speaker 3: Yeah, so the process was really good for me, first

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Speaker 3: of all, to be accepted.

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Speaker 1: Some some affirmation or something.

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Speaker 3: Absolutely yeah, you know, and mind was very much a

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Speaker 3: startup some of these other guys. We have two lovely

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Speaker 3: examples here, you know, a further down the track than

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Speaker 3: I am, some of them significantly, So that was a

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Speaker 3: real imprimata, you know. She said, wow, okay, fabulous. And

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Speaker 3: then I think through that it gave me some confidence

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Speaker 3: that I was onto something I thought I was anyway.

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Speaker 3: But I work on my own on this. I've done

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Speaker 3: everything myself, so sharing it with other people and learning

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Speaker 3: or building the confidence to be able to talk about

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Speaker 3: it and learn from other people. Well, you know, they're

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Speaker 3: all cliches, but they're all absolutely relevant. It's all true.

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Speaker 3: So yeah, it's been great from that point.

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Speaker 1: I mean, you've been in business for yourself all. But

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Speaker 1: this is slightly different in terms of when your business

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Speaker 1: for yourself before you're more like a consultant dash professional person.

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Speaker 1: But this is more entrepreneurial in it is about building

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Speaker 1: websites and you know, doing consumer surveys and finding what

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Speaker 1: works and what doesn't work and pivoting and there are

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Speaker 1: things that consultants, generally speaking don't do. I mean, you know,

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Speaker 1: consultants in you in what you were doing in design world.

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Speaker 1: Do you go along to someone like you and say,

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Speaker 1: a mate, I want a logo and you say, well,

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Speaker 1: here's a f and you pitture half a dozen logos

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Speaker 1: up and we choose.

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Speaker 3: One and I did that. We did We did the

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Speaker 3: first Wizard logo a long time ago.

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Speaker 1: So and so, and that's a bit different what you're

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Speaker 1: doing now, though, the entrepreneurial journey. What you're doing now,

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Speaker 1: maybe you could quickly give us a bit of a

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Speaker 1: description of how how it is, But how how did

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Speaker 1: you approach it and what challenges did you have in

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Speaker 1: the approach.

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Speaker 3: I think it approached me, I think Mark, the more

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Speaker 3: I was thinking about what the issues were when I started,

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Speaker 3: when I was thinking about where to from here for me,

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Speaker 3: so it kind of took over me. And of course

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Speaker 3: I was open to that because I had finished in

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Speaker 3: some respect in my career, so I was open to

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Speaker 3: whatever was going to happen. I didn't have any preconceived ideas.

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Speaker 3: I certainly wasn't intending to become an entrepreneur. I didn't

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Speaker 3: know what I wanted as a clean slate. And then

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Speaker 3: the more I learned about it, what was going on

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Speaker 3: and my research is, which I was doing at a

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Speaker 3: fairly gentle place, the more motivated it I became about it.

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Speaker 3: And I think also because I am the age I am,

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Speaker 3: I'm that person in a way. I'm not looking for

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Speaker 3: a job, but I am that person. I'm in that space.

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Speaker 3: And the more I thought, okay, well this the whole

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Speaker 3: ages and thing, this needs addressing, I feel quite strongly

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Speaker 3: about it. Clearly the program has been really good. The

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Speaker 3: Rare Birds program has been really good for me from

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Speaker 3: that point of view, because well, look here I am

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Speaker 3: now with you and with neck and.

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Speaker 1: Do they do they did you undertake any sort of

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Speaker 1: I don't want to call coaching, but sort of mentoring

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Speaker 1: within the program, like is there access to people to

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Speaker 1: talk to about it?

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Speaker 3: Is we've all as finalists. We've all been given lined

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Speaker 3: up with mentors, and I certainly have my own. She's great,

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Speaker 3: she's really good. Because I'm pivoting and still very new.

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Speaker 3: The main benefit I really get from her, well, there's two.

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Speaker 3: One is just somewhere to talk at once a Fortnite, which.

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Speaker 1: Is bouncing off.

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Speaker 3: Yeah, she's great, she's really great. And the other is

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Speaker 3: every fortnight we meet half an half every fortnight instead

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Speaker 3: of an hour every month. She reminds me that I've

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Speaker 3: got to stay focused on this being a business model eventually.

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Speaker 1: Yeah, in no words, a way of making money. Correct, Yeah,

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Speaker 1: it combage is an idea. It's got to be what

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Speaker 1: is your business model? What's the model?

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Speaker 3: Exactly what she says to me once a Fortnite right

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Speaker 3: at the end.

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Speaker 1: And because sometimes a lot of people talk about founders

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Speaker 1: co founders, and in your case, you don't have a

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Speaker 1: co founder, and a lot of people sort of.

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Speaker 3: Say i'd love one.

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Speaker 1: Well, everyone says they're not easy to find. No, of course,

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Speaker 1: you know, it's it's a great idea to have a

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Speaker 1: co founder, but to some extent, the mental person is

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Speaker 1: a little bit like a co founder. That's what you

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Speaker 1: do with the co founder is your You're sharing ups

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Speaker 1: and downs, and he says, usually lots of downs, and

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Speaker 1: but also a co founder can actually bring you back

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Speaker 1: to the fact we should be put you back on course.

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Speaker 2: Is that?

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Speaker 1: Is that what you're saying?

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Speaker 3: Yeah? Absolutely, she's she's black and white and the love

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Speaker 3: her for it. Socially, would we mingle much? Perhaps not.

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Speaker 3: I hope she doesn't watch this. She would agree, But

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Speaker 3: she's amazing, she's lovely, and yeah, she calls it like

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Speaker 3: it is, which I really appreciate. Jenny, my partner, is

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Speaker 3: very supportive, also calls it like it is, but in

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Speaker 3: a loving way, whereas Kate, my mentor, there's nothing loving

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Speaker 3: about it. It's she's a mentor, is what it is. Yeah,

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Speaker 3: which is really useful for me. So that's good and

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Speaker 3: I'm really grateful for the opportunity.

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Speaker 1: Thanks sim then, because I think that's really important, because

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Speaker 1: I think a lot of people listen to these things think, oh, wow,

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Speaker 1: you know I don't need it. I don't need a mentor,

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Speaker 1: I don't need a business partner, and I can do

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Speaker 1: all this on my own. But I actually often, quite

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Speaker 1: often they get off track really easily and they can

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Speaker 1: go down to a very it can be very slippery

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Speaker 1: slope and they can end up with some terrible places

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Speaker 1: and then they start to blame themselves and then they

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Speaker 1: give up and they walk away. You know, a good

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Speaker 1: mentor will give you a pat on the back and

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Speaker 1: maybe a slap on the wrist from time to time.

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Speaker 1: They're not in a bad way. You know, I'm going

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Speaker 1: to be very careful what I say. Slap on the risk.

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Speaker 1: I don't mean that literally, but you know, put you

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Speaker 1: in your place is hey, get back on the get

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Speaker 1: back onto the business model. Let's let's get it right.

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Speaker 3: They keep you focused. The other thing that happens too,

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Speaker 3: I've noticed which I haven't said to her, and I'm

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Speaker 3: not going to get until we're finished.

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Speaker 1: She's going to listen to this. But anyway, every.

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Speaker 3: Fortnight I started to remember, oh god, I've got Kate

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Speaker 3: this afternoon. I've got to get my act.

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Speaker 1: Together totally, totally.

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Speaker 3: So that's really good discipline too.

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Speaker 1: Preparation.

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Speaker 3: Yeah, because at the moment I can do what like,

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Speaker 3: whenever I like it, whatever pace I like.

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Speaker 1: And that's a problem, of course. It is because others,

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Speaker 1: you know, your customers at the end of the day

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Speaker 1: are looking for they're looking for the product now if

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Speaker 1: the product is needed, and if you've got to prepare

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Speaker 1: for somebody, I just have to do it with Kerry Packer.

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Speaker 1: I just have to meet you once a month. And

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Speaker 1: I knew he would remember exactly what he told me

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Speaker 1: last month, because he had an unbelievable mind, like a trap,

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Speaker 1: a steel trap. And I'd have to go back and

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Speaker 1: review my notes from the last meeting, and then I'd

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Speaker 1: have to go back and review what it is that

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Speaker 1: he asked me to do for the next meeting. And

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Speaker 1: it was a great discipline and I hated it, but

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Speaker 1: at the same time, in hindsight, I really appreciate it

403
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Speaker 1: because it was so important to me. Nick, Can I

404
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Speaker 1: call you Nigga, said Nicholas, because I got a son

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Speaker 1: called Nicholas. When I call him Nicholas, he thinks you're

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Speaker 1: get in trouble. So, Nick, what was the problem that

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Speaker 1: you solved? So did you are trying to solve? At least?

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Speaker 2: So I'm sure you've seen this. There's a war on

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Speaker 2: cats in Australia. Is really you might have seen like

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Speaker 2: in the news and stuff.

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Speaker 1: Straight cats you mean or just cats?

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Speaker 2: They're clumped together as cats in general. So over two

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Speaker 2: billion Australian native animals are killed by cats every year.

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Speaker 1: I read about that only recently.

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Speaker 2: Actually, Yeah, and so that's about the same amount of

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Speaker 2: animals that died during the wildfires in twenty twenty, I

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Speaker 2: think it right. Yeah, only about ten percent of those

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Speaker 2: deaths are caused by your domestic pet cats. Yeah, but

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Speaker 2: are still a lot of animals that are affected by the.

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Speaker 1: Oh you're saying there's that many wildcats.

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Speaker 2: There's a lot of feral cats.

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Speaker 1: Feral cats, Yeah, serious.

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Speaker 2: Yeah, so the feral cats do most of the damage.

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Speaker 2: They're mostly rural. Yeah, but obviously a feral cat comes

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Speaker 2: from originally a domestic cat. They breed. Once they're outside

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Speaker 2: in the open, they got a lot of access to food.

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Speaker 2: As Australia doesn't have any natural predators, they're really successful

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Speaker 2: in taking over ecosystems. But what we try to do

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Speaker 2: is encourage pet owners or cat owners to keep their

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Speaker 2: cats indoors unless they're walking controlled in one of our harnesses.

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Speaker 2: And so when we started, we realized, well, I wanted

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Speaker 2: to train my own cat to walk in a harness.

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Speaker 1: Like, isn't it like the way a dog walks?

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Speaker 2: Yeah, just the same the way a dog would walk. Yeah,

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Speaker 2: it's kind of like a little vest, a little straight jacket,

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Speaker 2: straight jacket.

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Speaker 1: Yeah, some love was going to ring up about that one,

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Speaker 1: but anyway.

439
00:21:28,400 --> 00:21:32,600
Speaker 2: Yeah, but because cats are so I guess malleable, they

440
00:21:32,600 --> 00:21:35,320
Speaker 2: can slip out of anything. A lot of the cat

441
00:21:35,440 --> 00:21:39,200
Speaker 2: market harnesses in the market were very easy for cats

442
00:21:39,240 --> 00:21:41,199
Speaker 2: to escape out of, so we needed to come up

443
00:21:41,240 --> 00:21:44,280
Speaker 2: with a cat harness that actually could contain them but

444
00:21:44,400 --> 00:21:48,080
Speaker 2: also be comfortable for them and for regular use. And

445
00:21:48,119 --> 00:21:51,959
Speaker 2: there was also no education anywhere on how to actually

446
00:21:52,000 --> 00:21:54,280
Speaker 2: train your cat. Most people thought it was too hard.

447
00:21:54,320 --> 00:21:57,920
Speaker 2: When it's actually with the right introduction techniques and the

448
00:21:58,000 --> 00:22:01,879
Speaker 2: right training techniques, the majority of cats will accept walking

449
00:22:01,920 --> 00:22:02,520
Speaker 2: in a harness.

450
00:22:02,640 --> 00:22:05,320
Speaker 1: Do you mean, like as in sit and heal.

451
00:22:05,440 --> 00:22:08,200
Speaker 2: Yeah, my cat can sit and can play fetch and

452
00:22:08,680 --> 00:22:09,920
Speaker 2: he walks in the harness. Yeah.

453
00:22:10,040 --> 00:22:11,679
Speaker 1: I never thought of cats doing that.

454
00:22:11,840 --> 00:22:15,000
Speaker 2: Yeah, like so many can. And it's just about positive

455
00:22:15,000 --> 00:22:17,600
Speaker 2: reinforcement training, just as you would have dog with food,

456
00:22:17,960 --> 00:22:21,520
Speaker 2: with food and sometimes with play with pats. But it's

457
00:22:21,560 --> 00:22:24,920
Speaker 2: just about patients and then knowing the I guess body

458
00:22:25,000 --> 00:22:27,679
Speaker 2: language of the cat when you're with them. So we

459
00:22:27,760 --> 00:22:30,760
Speaker 2: do a lot of that education via our email flow,

460
00:22:30,960 --> 00:22:32,880
Speaker 2: social media marketing, that kind of thing.

461
00:22:33,720 --> 00:22:37,399
Speaker 1: So you're you want to you're awarded quite a bit

462
00:22:37,400 --> 00:22:40,520
Speaker 1: of money. How important man, given that you know you

463
00:22:40,600 --> 00:22:45,960
Speaker 1: are a Nerve driver partner, so that gives you someoney,

464
00:22:46,000 --> 00:22:48,520
Speaker 1: as you explained to earlier on But the thirty grand

465
00:22:48,560 --> 00:22:51,439
Speaker 1: I think you've got that must be pretty important in

466
00:22:51,560 --> 00:22:55,000
Speaker 1: terms of helping you build build out your program. Is

467
00:22:55,040 --> 00:22:57,399
Speaker 1: it much take involved in this? I mean, I'm not

468
00:22:57,400 --> 00:23:00,000
Speaker 1: talking about physical tech though, harness, but like platform.

469
00:23:00,720 --> 00:23:03,760
Speaker 2: Yeah, it's mostly about getting our message out to more

470
00:23:03,840 --> 00:23:08,760
Speaker 2: people and making it more socially acceptable to be taking

471
00:23:08,760 --> 00:23:11,879
Speaker 2: your cat for walks and not being seen as oh,

472
00:23:12,000 --> 00:23:16,119
Speaker 2: look at that crazy cat person. Yeah. So we have

473
00:23:16,320 --> 00:23:19,679
Speaker 2: over twenty thousand customers walking my cats now.

474
00:23:20,080 --> 00:23:21,360
Speaker 1: And do they've all got a harness?

475
00:23:21,680 --> 00:23:23,280
Speaker 2: Yeah? Using our harness.

476
00:23:23,320 --> 00:23:25,080
Speaker 1: Can you describe the harness what we're talking about, what

477
00:23:25,200 --> 00:23:28,040
Speaker 1: we're looking at here? Give us a verbal description because

478
00:23:28,040 --> 00:23:28,920
Speaker 1: we don't have one in front of it.

479
00:23:29,080 --> 00:23:32,320
Speaker 2: Yeah. So it's a velcrow around the neck and velcrow

480
00:23:32,320 --> 00:23:34,840
Speaker 2: around the chest. Yep, so adjustables you can get the

481
00:23:34,880 --> 00:23:37,760
Speaker 2: right fit. We've got six different sizes and it's made

482
00:23:37,800 --> 00:23:40,200
Speaker 2: from cotton, so a lot of the alternatives are made

483
00:23:40,200 --> 00:23:42,960
Speaker 2: from polyester. They get really hot, yep, and you don't

484
00:23:43,000 --> 00:23:45,840
Speaker 2: want your cat overheating. And then you would just clip

485
00:23:45,880 --> 00:23:48,919
Speaker 2: in the leash kind of up towards their back on

486
00:23:48,960 --> 00:23:51,920
Speaker 2: their spines, so it's not putting the pressure through their necks.

487
00:23:52,000 --> 00:23:54,840
Speaker 2: Some people try to walk their cat with it across

488
00:23:54,880 --> 00:23:57,560
Speaker 2: their collar, yep, which puts too much strain on their neck.

489
00:23:57,800 --> 00:24:00,600
Speaker 1: Or if you can't. I don't know if you I'm

490
00:24:00,600 --> 00:24:02,800
Speaker 1: making imagining this, but if you put a collar on

491
00:24:02,800 --> 00:24:04,760
Speaker 1: a count of imagine a care can get its head out.

492
00:24:04,760 --> 00:24:07,520
Speaker 2: Probably yeah, that as well, And so a lot of

493
00:24:07,520 --> 00:24:10,560
Speaker 2: the collars are made to be breakaway colors too, So

494
00:24:10,640 --> 00:24:12,639
Speaker 2: if you pull too hard on the collar will just

495
00:24:12,720 --> 00:24:14,920
Speaker 2: fall off, right, And that's because they can get caught

496
00:24:14,960 --> 00:24:17,400
Speaker 2: on if they're like on a tree, they get caught

497
00:24:17,440 --> 00:24:19,160
Speaker 2: on a branch. They want to be able to break

498
00:24:19,200 --> 00:24:21,080
Speaker 2: out of that, right. It's unsafe to have a collar

499
00:24:21,119 --> 00:24:22,000
Speaker 2: that doesn't come off.

500
00:24:22,600 --> 00:24:24,679
Speaker 1: So how hard does it put the little outfit on?

501
00:24:25,040 --> 00:24:26,919
Speaker 1: Is it colored? And can you choose your own colors?

502
00:24:26,920 --> 00:24:30,000
Speaker 2: And yeah, so part of the money that we won

503
00:24:30,160 --> 00:24:34,280
Speaker 2: with the grand will go towards developing new colors because

504
00:24:34,320 --> 00:24:38,160
Speaker 2: we work with a Chinese manufacturer on a custom product,

505
00:24:38,800 --> 00:24:42,480
Speaker 2: the minimum order qualities are massive, and especially when we

506
00:24:42,520 --> 00:24:45,040
Speaker 2: want to do new colors, new designs, new patterns, we

507
00:24:45,119 --> 00:24:47,359
Speaker 2: need to get them in the thousands.

508
00:24:46,920 --> 00:24:49,560
Speaker 1: Especially because as we sell them as a problem.

509
00:24:49,119 --> 00:24:51,480
Speaker 2: Yeah, we have six different sizes and it's just like

510
00:24:51,560 --> 00:24:53,679
Speaker 2: it's a lot. So, yeah, the thirty grand does go

511
00:24:53,760 --> 00:24:57,320
Speaker 2: into developing these new colors, so that say, someone who

512
00:24:57,359 --> 00:24:59,960
Speaker 2: doesn't want a black cat harness can get a pink one,

513
00:25:00,160 --> 00:25:02,800
Speaker 2: or someone will get a blue one, or someone wants prints,

514
00:25:02,800 --> 00:25:05,760
Speaker 2: and we find that a lot of the time will

515
00:25:05,760 --> 00:25:09,360
Speaker 2: have some potential customers who buy a dog harness instead

516
00:25:09,400 --> 00:25:12,480
Speaker 2: because it has some fun flowers on that kind of thing.

517
00:25:12,800 --> 00:25:17,119
Speaker 2: So it has been hard to expand with new prints, designs,

518
00:25:17,160 --> 00:25:20,439
Speaker 2: getting more people interested, but that money is going to

519
00:25:20,440 --> 00:25:22,199
Speaker 2: go a long way to helping with that. And then

520
00:25:22,200 --> 00:25:25,920
Speaker 2: we're also using that money to partner with bigger influencers

521
00:25:26,520 --> 00:25:29,399
Speaker 2: to release like exclusive ranges that kind of thing, and

522
00:25:29,440 --> 00:25:32,359
Speaker 2: be able to leverage off their marketing channels too.

523
00:25:32,960 --> 00:25:36,679
Speaker 1: Influences as in bigger like the more micro influencers, but

524
00:25:36,760 --> 00:25:39,760
Speaker 1: people who have you talk about cats for example.

525
00:25:39,560 --> 00:25:42,920
Speaker 2: Yeah, so we're partnering with one of the biggest cat

526
00:25:43,000 --> 00:25:47,600
Speaker 2: influencers in Australia is definitely over three hundred thousand followers

527
00:25:47,680 --> 00:25:50,080
Speaker 2: and they regularly get millions of views on their.

528
00:25:50,040 --> 00:25:54,000
Speaker 1: Videos and what Okay, that's cool the name.

529
00:25:54,080 --> 00:25:56,600
Speaker 2: So she's going to have a signature harness, but it's

530
00:25:56,640 --> 00:26:00,359
Speaker 2: still top secret. But we're hoping, well, see it'll be release.

531
00:26:00,440 --> 00:26:04,800
Speaker 1: It's been released, release, it's still in the development process. Okay.

532
00:26:05,440 --> 00:26:09,040
Speaker 2: We do find working with manufacturers overseas it is a sheet.

533
00:26:09,119 --> 00:26:10,400
Speaker 1: Yeah, so we're narrated down.

534
00:26:10,560 --> 00:26:15,200
Speaker 2: Working with overseas manufacturers is really tough. I find mostly

535
00:26:15,240 --> 00:26:18,280
Speaker 2: as well because of colors. For some reason, getting the

536
00:26:18,320 --> 00:26:20,680
Speaker 2: colors right is so difficult and it's such a long

537
00:26:20,720 --> 00:26:23,119
Speaker 2: process and like we get samples in it's like the

538
00:26:23,119 --> 00:26:26,280
Speaker 2: wrong color. It's like even if you send them samples,

539
00:26:26,280 --> 00:26:28,800
Speaker 2: they still can't match the color. And we've just had

540
00:26:28,840 --> 00:26:32,080
Speaker 2: like issues with that and we're very particular. And when

541
00:26:32,119 --> 00:26:34,680
Speaker 2: I say where, I run the business with my wife

542
00:26:34,720 --> 00:26:38,800
Speaker 2: who's co founder, and she's she's the design person makes

543
00:26:38,840 --> 00:26:41,120
Speaker 2: everything look good. So if the colors aren't matching, it's

544
00:26:41,160 --> 00:26:42,919
Speaker 2: not going to work. We're not running with the product.

545
00:26:43,000 --> 00:26:45,800
Speaker 1: She's pretty fussy, yeah, but you have to be.

546
00:26:45,600 --> 00:26:48,880
Speaker 2: Because the cat owners want cat artists that look good.

547
00:26:49,000 --> 00:26:53,919
Speaker 1: Yeah, we you sell? Is your stuff all for sale online?

548
00:26:53,960 --> 00:26:55,119
Speaker 1: Or do you sell through gums?

549
00:26:55,320 --> 00:26:59,640
Speaker 2: So wh're majority online? We do stock some smaller independent

550
00:27:00,080 --> 00:27:04,960
Speaker 2: tail stores. We stuck with some cat breeders and cat rescues.

551
00:27:05,119 --> 00:27:07,000
Speaker 1: What about pet bark on, pet Bane get on the

552
00:27:07,160 --> 00:27:07,920
Speaker 1: try and get sort of?

553
00:27:08,200 --> 00:27:10,560
Speaker 2: We're open to the biggest stores, but yeah, we're trying

554
00:27:10,600 --> 00:27:14,280
Speaker 2: to focus on making sure we're accessible to everyone.

555
00:27:14,760 --> 00:27:17,760
Speaker 1: What's been the reaction to your product? I mean, I

556
00:27:17,720 --> 00:27:20,560
Speaker 1: don't obviously your customers like it, but what is reaction

557
00:27:20,880 --> 00:27:22,800
Speaker 1: when someone walks down the road with a cat on

558
00:27:22,840 --> 00:27:24,040
Speaker 1: a lead and a harness on?

559
00:27:24,119 --> 00:27:27,560
Speaker 2: What normally get stopped for photos and questions and that

560
00:27:27,680 --> 00:27:29,920
Speaker 2: kind of thing. I probably don't look like your average

561
00:27:29,960 --> 00:27:32,800
Speaker 2: cat owner that walks their cat either. So even my

562
00:27:32,840 --> 00:27:34,920
Speaker 2: friends and family were a bit shocked when I told

563
00:27:34,960 --> 00:27:38,200
Speaker 2: them I'm quitting my job and starting a cat harness business.

564
00:27:39,880 --> 00:27:44,639
Speaker 1: So do you what do your mates say, give you

565
00:27:44,640 --> 00:27:45,800
Speaker 1: a bit of curry about it?

566
00:27:46,280 --> 00:27:47,880
Speaker 2: Yeah? Until they look at the numbers?

567
00:27:48,160 --> 00:27:51,480
Speaker 1: Yeah yeah, and so what is the you know, I

568
00:27:51,520 --> 00:27:54,960
Speaker 1: guess you gave me number before, but the total of

569
00:27:55,080 --> 00:27:56,320
Speaker 1: just will market must be huge.

570
00:27:57,320 --> 00:27:59,600
Speaker 2: Yeah, So there's five million pet cats in Australia.

571
00:27:59,640 --> 00:27:59,920
Speaker 1: Wow.

572
00:28:00,280 --> 00:28:02,560
Speaker 2: So we do about ninety five percent of our sales

573
00:28:02,560 --> 00:28:05,600
Speaker 2: in Australia, four percent New Zealand and then one percent

574
00:28:05,720 --> 00:28:08,280
Speaker 2: rest of the world. So we've got some cats in

575
00:28:08,359 --> 00:28:13,159
Speaker 2: like Iceland, Poland walking in our harnesses, Sowaii doing like

576
00:28:13,280 --> 00:28:15,360
Speaker 2: treks all around the world that kind of thing.

577
00:28:15,480 --> 00:28:16,120
Speaker 1: That's amazing.

578
00:28:16,400 --> 00:28:19,600
Speaker 2: Yeah, but we do just focus on Australia a lot

579
00:28:19,640 --> 00:28:24,680
Speaker 2: of our We do donate one dollar from each harness

580
00:28:24,720 --> 00:28:29,119
Speaker 2: towards wires, so we try and support native wildlife as well.

581
00:28:30,680 --> 00:28:33,399
Speaker 2: That helps kind of offset the impact that cats do

582
00:28:33,560 --> 00:28:36,160
Speaker 2: have on the environment. So our customers love the fact

583
00:28:36,200 --> 00:28:40,040
Speaker 2: that we kind of help out that environmental aspect as well.

584
00:28:40,120 --> 00:28:42,160
Speaker 1: And as yours that based or web based.

585
00:28:42,040 --> 00:28:44,200
Speaker 2: No, it's just a website.

586
00:28:43,760 --> 00:28:47,960
Speaker 1: Yeah, yeah, And just wanted with you, how's your journey

587
00:28:47,960 --> 00:28:50,240
Speaker 1: been as an entrepreneur. What were you doing before that? Like,

588
00:28:50,280 --> 00:28:51,400
Speaker 1: were you working in a job.

589
00:28:51,560 --> 00:28:54,680
Speaker 2: I've done a bit of everything. So I've started my

590
00:28:54,840 --> 00:28:57,320
Speaker 2: work life when I was about six years old working

591
00:28:57,320 --> 00:29:02,000
Speaker 2: for my dad in the construction huh equipment business, and

592
00:29:02,040 --> 00:29:06,400
Speaker 2: I've done things. I've been there three times, quit three

593
00:29:06,440 --> 00:29:12,280
Speaker 2: times over the years, working with family can be tough,

594
00:29:12,760 --> 00:29:14,880
Speaker 2: but you also learned so much and that's definitely where

595
00:29:14,920 --> 00:29:17,600
Speaker 2: I got my work ethic. And then I did an

596
00:29:17,680 --> 00:29:18,560
Speaker 2: earth science degree.

597
00:29:18,640 --> 00:29:20,120
Speaker 1: You're in a s W and I was a working

598
00:29:20,200 --> 00:29:21,480
Speaker 1: a science degree.

599
00:29:21,320 --> 00:29:24,719
Speaker 2: So I could have branched out into geology or like

600
00:29:24,880 --> 00:29:29,000
Speaker 2: environmental remediation. So I was working in environmental remediation for

601
00:29:29,120 --> 00:29:33,080
Speaker 2: maybe four or five years, just like working with asbestos removing,

602
00:29:33,160 --> 00:29:37,160
Speaker 2: like oil spills, that kind of thing. And then I decided, Yeah,

603
00:29:37,160 --> 00:29:39,120
Speaker 2: I just want to do something on my own and

604
00:29:39,280 --> 00:29:43,880
Speaker 2: have the flexibility to just run my own business.

605
00:29:44,080 --> 00:29:46,640
Speaker 1: How's it feel being an entrepreneur? I love it, like

606
00:29:47,040 --> 00:29:49,720
Speaker 1: challenges that what's the biggest challenge.

607
00:29:50,400 --> 00:29:53,360
Speaker 2: There's challenge, new challenges every day. You're learning new stuff

608
00:29:53,400 --> 00:29:55,800
Speaker 2: every day, and there's just so much information coming in.

609
00:29:55,920 --> 00:29:58,920
Speaker 2: I find that probably my biggest challenge is I'm always

610
00:29:58,920 --> 00:30:02,240
Speaker 2: looking at like the next five minutes or the next hour,

611
00:30:02,440 --> 00:30:04,880
Speaker 2: and it's harder to sit back and look and plan

612
00:30:05,120 --> 00:30:07,600
Speaker 2: a couple of months ahead, three months ahead, six months ahead,

613
00:30:07,600 --> 00:30:11,080
Speaker 2: because I'm so stuck in bush falls all the time. Yeah, exactly,

614
00:30:12,040 --> 00:30:12,840
Speaker 2: But I love it.

615
00:30:13,640 --> 00:30:15,440
Speaker 1: And do you do you also have a mentor.

616
00:30:16,040 --> 00:30:18,360
Speaker 2: Yes, I have a mentor. As well. And Doug's been

617
00:30:18,400 --> 00:30:21,720
Speaker 2: really good in the sense that he has a different

618
00:30:21,760 --> 00:30:24,840
Speaker 2: field of knowledge to where I am. I specialize more

619
00:30:24,880 --> 00:30:29,960
Speaker 2: in like your digital marketing and then like SEO ranking

620
00:30:30,040 --> 00:30:34,480
Speaker 2: highly on Google community building through social media, where he's

621
00:30:34,680 --> 00:30:37,840
Speaker 2: more in the I guess old school marketing aspect.

622
00:30:38,440 --> 00:30:39,920
Speaker 1: It's above the wine stuff him.

623
00:30:40,760 --> 00:30:44,120
Speaker 2: And so we've we've talked about like licensing deals and

624
00:30:44,120 --> 00:30:46,680
Speaker 2: that kind of thing, and so that's been really helpful.

625
00:30:47,040 --> 00:30:52,240
Speaker 2: And then also leveraging dougs like networking. So just I

626
00:30:52,240 --> 00:30:55,040
Speaker 2: guess being in the industry for longer, you know more

627
00:30:55,080 --> 00:30:57,680
Speaker 2: people and you can get you can get further with.

628
00:30:57,760 --> 00:31:01,800
Speaker 1: I imagine if you few I mean, I don't want

629
00:31:01,800 --> 00:31:03,280
Speaker 1: to put ideas in your mind, but imagine if you

630
00:31:03,280 --> 00:31:08,120
Speaker 1: set up at random little podcast about the cat world,

631
00:31:07,800 --> 00:31:10,200
Speaker 1: you might be able to actually generate a bit of

632
00:31:10,240 --> 00:31:17,840
Speaker 1: advertising from the big you know, domestic animal businesses like

633
00:31:17,880 --> 00:31:19,360
Speaker 1: pet barn and all those sorts of people. Because if

634
00:31:19,400 --> 00:31:22,280
Speaker 1: you can build a big enough following, and I'd imagine

635
00:31:22,280 --> 00:31:24,880
Speaker 1: if you've got already saying there's big influences out there,

636
00:31:24,880 --> 00:31:28,480
Speaker 1: maybe there would be enough people in Australia who are

637
00:31:28,560 --> 00:31:32,760
Speaker 1: actually cat lovers who would probably listen to your podcast

638
00:31:32,880 --> 00:31:37,720
Speaker 1: if you know, if the content was interesting enough, particularly

639
00:31:37,760 --> 00:31:40,320
Speaker 1: getting other cat lovers on the show. Yeah, and I

640
00:31:40,400 --> 00:31:43,680
Speaker 1: think bringing the cat on one of my good video stuff.

641
00:31:43,840 --> 00:31:46,840
Speaker 2: One of my goals is to actually have lots of

642
00:31:46,880 --> 00:31:50,360
Speaker 2: different cat products, because if you go into pet Barn,

643
00:31:50,440 --> 00:31:54,040
Speaker 2: you'll see that the majority of cool things for pets

644
00:31:54,080 --> 00:31:54,800
Speaker 2: after dogs.

645
00:31:55,120 --> 00:31:57,040
Speaker 1: Know, I go in there, I got on dogs.

646
00:31:57,920 --> 00:31:59,600
Speaker 2: So there's not much out there for cats and so

647
00:32:00,920 --> 00:32:04,080
Speaker 2: many little things that we could be doing better for cats.

648
00:32:04,600 --> 00:32:06,440
Speaker 2: So as we grow, we want to bring in more

649
00:32:06,480 --> 00:32:07,520
Speaker 2: products for cats.

650
00:32:07,680 --> 00:32:19,600
Speaker 1: Awesome and Soria, your name is Sura. That's a really

651
00:32:19,640 --> 00:32:22,000
Speaker 1: unusual name. Where's that come from?

652
00:32:22,320 --> 00:32:25,680
Speaker 4: My uber driver today was just asking me this question.

653
00:32:26,680 --> 00:32:31,680
Speaker 4: I got it because just a name thrown in the hat.

654
00:32:32,440 --> 00:32:36,600
Speaker 4: I'm the youngest of seven, so my brother, my brother

655
00:32:36,640 --> 00:32:39,120
Speaker 4: went to school with a girl named Saya and that's

656
00:32:39,120 --> 00:32:44,880
Speaker 4: how it sort of came up. But apparently it's Iranian Liberi.

657
00:32:45,160 --> 00:32:48,360
Speaker 1: It sounds sounds released. Yeah wow, that's cool.

658
00:32:48,400 --> 00:32:50,240
Speaker 4: It means the brightest star in the sky.

659
00:32:50,480 --> 00:32:50,920
Speaker 1: Oh wow.

660
00:32:51,520 --> 00:32:53,920
Speaker 4: Yeah, I'm very lucky to have that name.

661
00:32:54,040 --> 00:32:59,960
Speaker 1: Obviously you are in this particular undertaking by because you know,

662
00:33:00,680 --> 00:33:03,400
Speaker 1: you pull quite a bit of money out of the program.

663
00:33:03,480 --> 00:33:06,800
Speaker 1: But tell me about the problem that you saw and

664
00:33:07,000 --> 00:33:07,840
Speaker 1: what's your solution.

665
00:33:08,360 --> 00:33:13,520
Speaker 4: Okay, Well, first off, we have a relatively new industry

666
00:33:13,720 --> 00:33:17,440
Speaker 4: and period underwear that's pretty new. I think that they've

667
00:33:17,480 --> 00:33:22,400
Speaker 4: come around about twenty twelve, maybe.

668
00:33:22,120 --> 00:33:23,720
Speaker 1: A little bit earlier, because this is a big deal

669
00:33:23,760 --> 00:33:24,200
Speaker 1: of the moment.

670
00:33:24,480 --> 00:33:25,200
Speaker 4: It's a big deal.

671
00:33:25,480 --> 00:33:28,040
Speaker 1: It's what you use for period because of the chemicals

672
00:33:28,080 --> 00:33:34,440
Speaker 1: involved and very outcomes can result from wearing the wrong

673
00:33:34,520 --> 00:33:38,360
Speaker 1: type of period where as opposed on where just period

674
00:33:38,360 --> 00:33:39,440
Speaker 1: where generally yep.

675
00:33:39,320 --> 00:33:44,120
Speaker 4: So there's toxins. There's also the disposable versus reusable factor,

676
00:33:44,240 --> 00:33:49,880
Speaker 4: so there's the waste problem, and period underwear is a

677
00:33:49,880 --> 00:33:52,720
Speaker 4: great solution also, especially for those people who don't want

678
00:33:52,760 --> 00:33:56,160
Speaker 4: to deal with their period internally, so there's.

679
00:33:56,040 --> 00:33:59,080
Speaker 1: Needs to be internally I mean in trying to stop it.

680
00:33:59,280 --> 00:34:02,560
Speaker 4: In terms of using the products that you insert rather

681
00:34:02,600 --> 00:34:10,440
Speaker 4: than yeah. Yeah, so period underwear is that solution for

682
00:34:11,080 --> 00:34:17,120
Speaker 4: outside using products that are not internal that's reusable. So

683
00:34:17,320 --> 00:34:21,239
Speaker 4: you could be like it just dramatically yeah, cuts down

684
00:34:21,280 --> 00:34:25,839
Speaker 4: on the waist and comfort. Like when I first heard

685
00:34:25,880 --> 00:34:27,960
Speaker 4: of them, I was like, why has this not been

686
00:34:28,000 --> 00:34:32,680
Speaker 4: invented earlier? Like it makes so much sense. And then so.

687
00:34:33,480 --> 00:34:35,279
Speaker 1: What I've done how long ago we're talking about now

688
00:34:36,480 --> 00:34:38,880
Speaker 1: in terms of when you thought it had this thought?

689
00:34:39,360 --> 00:34:42,120
Speaker 1: You know, why hadn't Why hasn't this been sort of exploited?

690
00:34:42,680 --> 00:34:44,520
Speaker 1: You know, why didn't someone come up with this idea

691
00:34:44,640 --> 00:34:45,399
Speaker 1: a long time ago?

692
00:34:45,880 --> 00:34:49,759
Speaker 4: So that's just the period underwear in general that I'm

693
00:34:49,800 --> 00:34:52,520
Speaker 4: talking about with that, that's just the first time I

694
00:34:52,560 --> 00:34:56,160
Speaker 4: heard about period underwear, which would have been when they

695
00:34:56,200 --> 00:35:00,200
Speaker 4: first come on the scene somewhere I think twenty two, Wow,

696
00:35:00,400 --> 00:35:01,359
Speaker 4: someone around.

697
00:35:01,040 --> 00:35:02,160
Speaker 1: There fifteen years ago.

698
00:35:02,239 --> 00:35:06,800
Speaker 4: Yeah, And I was like, I want to try them.

699
00:35:07,200 --> 00:35:10,040
Speaker 4: But I happened to be one of apparently about thirty

700
00:35:10,040 --> 00:35:13,760
Speaker 4: percent of all women who prefer G string style underwear

701
00:35:13,840 --> 00:35:17,320
Speaker 4: over all else and so too, you have to you know,

702
00:35:17,400 --> 00:35:19,480
Speaker 4: it's a bit of a financial outlay to buy a

703
00:35:19,520 --> 00:35:23,400
Speaker 4: period underwear. Then if your weight's fluctuating, if they're not

704
00:35:23,480 --> 00:35:27,320
Speaker 4: comfortable to wear, it's just a nightmare. So it wasn't

705
00:35:28,360 --> 00:35:32,360
Speaker 4: very attractive to me and my dream style period underwear.

706
00:35:32,880 --> 00:35:37,280
Speaker 4: I was googling heavy flow g strings. I was seeing

707
00:35:37,320 --> 00:35:41,520
Speaker 4: if it was out there, and no, nothing was coming up.

708
00:35:42,560 --> 00:35:44,960
Speaker 4: And then I started to think, like, is that because

709
00:35:45,040 --> 00:35:47,560
Speaker 4: it's not possible, like they've tried but it's not possible.

710
00:35:47,640 --> 00:35:50,360
Speaker 4: Or do they just not think it's going to be

711
00:35:50,400 --> 00:35:53,480
Speaker 4: possible because it doesn't make a lot of sense. There's

712
00:35:53,520 --> 00:35:55,600
Speaker 4: not a lot of real estate and a G.

713
00:35:55,640 --> 00:35:58,759
Speaker 1: String, so real estate. That's a good way put it.

714
00:35:59,040 --> 00:36:01,799
Speaker 4: That's how I've been for it. And so I had

715
00:36:01,840 --> 00:36:04,040
Speaker 4: a lot of time on my hands. I was recovering

716
00:36:04,040 --> 00:36:07,440
Speaker 4: from quite significant mental health journey.

717
00:36:08,080 --> 00:36:10,360
Speaker 1: And this is in New Zealand.

718
00:36:10,520 --> 00:36:14,880
Speaker 4: This is in New Zealand, and I have a background

719
00:36:14,920 --> 00:36:18,000
Speaker 4: and sewing, so I thought, oh, I'm just going to

720
00:36:18,040 --> 00:36:21,359
Speaker 4: see I'm just going to start making what I wish

721
00:36:21,440 --> 00:36:26,720
Speaker 4: I could find, which was you know, organic fabrics really

722
00:36:26,760 --> 00:36:31,520
Speaker 4: really absorbent able to deal with a heavy flow G string.

723
00:36:31,880 --> 00:36:35,640
Speaker 4: And about thirteen iterations later, I came up with my

724
00:36:35,840 --> 00:36:36,520
Speaker 4: current design.

725
00:36:36,880 --> 00:36:37,600
Speaker 1: Sh to yourself.

726
00:36:37,640 --> 00:36:38,720
Speaker 4: So wisoded it myself.

727
00:36:38,840 --> 00:36:39,359
Speaker 1: We got home.

728
00:36:40,040 --> 00:36:42,440
Speaker 4: I had to wait till the right time of the

729
00:36:42,440 --> 00:36:46,560
Speaker 4: month every month to try the new style, try the

730
00:36:46,600 --> 00:36:50,240
Speaker 4: new the new variation.

731
00:36:50,719 --> 00:36:53,279
Speaker 1: And thirteen iterations that we're talking about.

732
00:36:53,120 --> 00:36:56,160
Speaker 4: I think I've counted it was about thirteen or twelve yep.

733
00:36:57,000 --> 00:37:02,080
Speaker 4: And what we have now is a heavy flow G

734
00:37:02,239 --> 00:37:06,560
Speaker 4: string that fills that gap in the market there. It

735
00:37:06,560 --> 00:37:09,040
Speaker 4: will be the first of its kind and it can

736
00:37:09,080 --> 00:37:11,240
Speaker 4: hold six tampons worth of fluid.

737
00:37:11,600 --> 00:37:17,400
Speaker 1: Wow, equal to that's amazing? And so why did you

738
00:37:17,960 --> 00:37:21,719
Speaker 1: enter into this competition? Is it because someone who's an

739
00:37:21,800 --> 00:37:27,560
Speaker 1: Uber partner? Did you sort of decide that obviously advertise

740
00:37:27,640 --> 00:37:30,040
Speaker 1: it to everybody who is who They must have your

741
00:37:30,040 --> 00:37:32,719
Speaker 1: emails or something, I don't know, and they send it

742
00:37:32,719 --> 00:37:34,600
Speaker 1: to your email and you looked at and you thought,

743
00:37:34,880 --> 00:37:36,520
Speaker 1: you know, this is something I reckon. I could win

744
00:37:36,640 --> 00:37:37,560
Speaker 1: or I could have a crackhead.

745
00:37:38,120 --> 00:37:41,080
Speaker 4: I actually thought, I don't know what I'm doing. I

746
00:37:41,120 --> 00:37:46,200
Speaker 4: have a design, I have limited capacity to work right now,

747
00:37:46,719 --> 00:37:51,640
Speaker 4: and I am driving for Uber Eats and I don't

748
00:37:51,680 --> 00:37:54,640
Speaker 4: know what to do next. Then this notification came up

749
00:37:54,680 --> 00:37:57,800
Speaker 4: within the Uber app talking about the business booster program,

750
00:37:57,840 --> 00:38:01,240
Speaker 4: and I thought, that's for me, Like the whole universe

751
00:38:01,280 --> 00:38:07,040
Speaker 4: has conspired and put it together for me to help

752
00:38:07,120 --> 00:38:08,280
Speaker 4: me know what to do next.

753
00:38:08,680 --> 00:38:10,600
Speaker 1: Yeah, it must have been a did you have to

754
00:38:10,600 --> 00:38:12,600
Speaker 1: go through a process of interviews and stuff like that?

755
00:38:13,200 --> 00:38:17,239
Speaker 4: You filled out some questions a questionnaire and just let

756
00:38:17,239 --> 00:38:19,799
Speaker 4: them know what your idea was and where you were

757
00:38:19,880 --> 00:38:24,880
Speaker 4: at and why you are an uber partner and things

758
00:38:24,920 --> 00:38:29,360
Speaker 4: like that, and they just chose those hundred from that

759
00:38:29,480 --> 00:38:30,440
Speaker 4: four and a half thousand.

760
00:38:30,520 --> 00:38:34,319
Speaker 1: It's a lot. It's a big field sort of to

761
00:38:34,520 --> 00:38:38,080
Speaker 1: sort of merge out of as the number one. And

762
00:38:38,360 --> 00:38:40,600
Speaker 1: by the way, what you are talking about now was

763
00:38:40,680 --> 00:38:44,600
Speaker 1: generally speaking, not something that you know, some people can

764
00:38:44,600 --> 00:38:49,200
Speaker 1: feel uncomfortable with it, you know, generally speaking, but it's

765
00:38:49,239 --> 00:38:51,000
Speaker 1: just a fact of life, I mean from my point

766
00:38:51,000 --> 00:38:53,600
Speaker 1: of view anyway, and it's good to see that someone

767
00:38:53,680 --> 00:38:57,239
Speaker 1: like Goober. Actually, I mean, I guess they pointed some

768
00:38:57,280 --> 00:38:59,839
Speaker 1: independent people to make the assessment of you know who,

769
00:39:00,440 --> 00:39:03,360
Speaker 1: et cetera. They just didn'tee there with the managing director

770
00:39:03,560 --> 00:39:05,719
Speaker 1: made the call. I'm sure there's a whole that would

771
00:39:05,719 --> 00:39:08,440
Speaker 1: be a panel of people looking at this. And it's

772
00:39:08,480 --> 00:39:13,960
Speaker 1: great that people can look at something as perhaps uncomfortable

773
00:39:13,960 --> 00:39:17,080
Speaker 1: and as intimate as what you're doing and make the call,

774
00:39:18,200 --> 00:39:20,719
Speaker 1: because that's to me, that's a big deal. And the

775
00:39:20,760 --> 00:39:22,520
Speaker 1: fact you were sitting here now prepared to talk about

776
00:39:22,560 --> 00:39:26,520
Speaker 1: it and openly, that's a big deal in itself. I

777
00:39:26,520 --> 00:39:30,080
Speaker 1: think well done. Like I guess I want to ask you,

778
00:39:30,120 --> 00:39:32,359
Speaker 1: which is probably I may have already answered the question

779
00:39:32,440 --> 00:39:36,960
Speaker 1: to some extent by asking the question being an entrepreneur,

780
00:39:36,960 --> 00:39:40,560
Speaker 1: in what you're doing, specifically what you're doing apart from

781
00:39:40,640 --> 00:39:43,200
Speaker 1: feeling as all the stars aligned at once when you

782
00:39:43,200 --> 00:39:48,320
Speaker 1: saw the application there, what has been your biggest challenge

783
00:39:50,480 --> 00:39:51,920
Speaker 1: in this entrepreneurial journey.

784
00:39:53,040 --> 00:39:57,040
Speaker 4: I think overcoming my on personal level, overcoming my own

785
00:39:57,400 --> 00:39:59,960
Speaker 4: limiting beliefs and things like that, which.

786
00:39:59,800 --> 00:40:03,040
Speaker 1: The about the product or about yourself, just about myself.

787
00:40:03,840 --> 00:40:06,760
Speaker 4: This is not business, is not my background. It's something

788
00:40:06,800 --> 00:40:09,239
Speaker 4: I've always I've always kind of like tried to put

789
00:40:09,280 --> 00:40:12,160
Speaker 4: a finger in because it allows me a lifestyle the

790
00:40:12,200 --> 00:40:16,279
Speaker 4: freedom that I want. But I had previous to this

791
00:40:16,360 --> 00:40:20,560
Speaker 4: program not a lot of experience. So that was huge

792
00:40:20,640 --> 00:40:23,440
Speaker 4: in terms of the affirmation and that my product. Like

793
00:40:23,760 --> 00:40:25,759
Speaker 4: at first when I designed it, I knew that it

794
00:40:25,800 --> 00:40:29,759
Speaker 4: was life changing for me, but it was a bit weird.

795
00:40:29,640 --> 00:40:29,799
Speaker 2: You know.

796
00:40:29,840 --> 00:40:32,840
Speaker 4: I was like, I need mast no, and I needed

797
00:40:32,880 --> 00:40:35,160
Speaker 4: to get some friends to try it, and they were

798
00:40:35,239 --> 00:40:39,399
Speaker 4: encouraging and that's what kept me allowed me to continue

799
00:40:39,480 --> 00:40:43,520
Speaker 4: because when I had that first feedback from the first

800
00:40:43,520 --> 00:40:46,239
Speaker 4: couple of friends that I asked to try it, then

801
00:40:46,600 --> 00:40:48,759
Speaker 4: then I was like, Okay, so I'm not this is

802
00:40:48,960 --> 00:40:51,239
Speaker 4: this is not just like way far out this is

803
00:40:51,280 --> 00:40:54,960
Speaker 4: actually something that other people may want to use. And

804
00:40:55,040 --> 00:41:02,439
Speaker 4: so in terms of what I've had to overcome what's

805
00:41:02,480 --> 00:41:05,960
Speaker 4: been the biggest challenge that will be on a personal level,

806
00:41:06,239 --> 00:41:10,120
Speaker 4: but business wise, I have this strict mentality of wanting

807
00:41:10,160 --> 00:41:12,600
Speaker 4: to be like part of our brand be like the

808
00:41:12,640 --> 00:41:21,560
Speaker 4: most sustainable option as well ronally environmentally sustainable, and what

809
00:41:21,640 --> 00:41:25,840
Speaker 4: my ideals around that are are quite challenging in business.

810
00:41:26,600 --> 00:41:28,960
Speaker 4: So I haven't yet got to the point where I

811
00:41:29,200 --> 00:41:31,720
Speaker 4: can say that I've worked out all the kinks or

812
00:41:31,760 --> 00:41:34,799
Speaker 4: that I've got the profit margin where it needs to be.

813
00:41:35,760 --> 00:41:38,480
Speaker 4: And so I'm gonna I know that I'm going to

814
00:41:38,520 --> 00:41:43,880
Speaker 4: continue to face having to question my own values and

815
00:41:43,920 --> 00:41:48,360
Speaker 4: ideals and weigh up pros and cons and things like

816
00:41:48,360 --> 00:41:51,880
Speaker 4: that in terms of what's going to make it a

817
00:41:51,920 --> 00:41:55,560
Speaker 4: real viable business, but also achieve those sort of goal

818
00:41:55,840 --> 00:42:01,040
Speaker 4: goals and around that sustainability and like it's not just

819
00:42:01,880 --> 00:42:09,200
Speaker 4: environment it's like sustainable, it's you know, got to be

820
00:42:09,239 --> 00:42:12,560
Speaker 4: a nice place for employees or anybody connected with that,

821
00:42:13,600 --> 00:42:15,560
Speaker 4: across all of those sort of levels.

822
00:42:16,120 --> 00:42:18,680
Speaker 1: It's interesting because simon a moment ago, it was talking

823
00:42:18,719 --> 00:42:24,920
Speaker 1: about the business model and your business model, as you're

824
00:42:24,920 --> 00:42:27,560
Speaker 1: going to sell something as a price, but you're other

825
00:42:27,560 --> 00:42:30,680
Speaker 1: part of the business model that that's probably going to

826
00:42:30,680 --> 00:42:35,719
Speaker 1: make a product attractive to consumers. It's also got to

827
00:42:35,760 --> 00:42:38,640
Speaker 1: sit comfortably with you, the founder. So you're going to

828
00:42:38,640 --> 00:42:43,160
Speaker 1: try and balance up the sustainability, which is a very

829
00:42:43,200 --> 00:42:47,800
Speaker 1: broad word, but it's the sustainability plus the business model,

830
00:42:48,160 --> 00:42:51,879
Speaker 1: and that's somewhere in between. There's a sweet spot. How

831
00:42:51,880 --> 00:42:55,720
Speaker 1: are you dealing with the compromise process, in other words,

832
00:42:55,760 --> 00:43:02,880
Speaker 1: compromising maybe your values to make something environmentally sustainable, but

833
00:43:02,880 --> 00:43:06,920
Speaker 1: at the same time financially sustainable, then that requires compromise,

834
00:43:07,600 --> 00:43:10,440
Speaker 1: you know, And how are you managing that? Because that

835
00:43:10,520 --> 00:43:15,759
Speaker 1: process is a titration process where you're just moving one

836
00:43:15,840 --> 00:43:18,960
Speaker 1: up and moving one down. You can get stuck a bit.

837
00:43:19,560 --> 00:43:21,440
Speaker 1: And is your mental helping you with that?

838
00:43:21,960 --> 00:43:27,799
Speaker 4: Yeah, yes, she definitely is. She's like the weight, one

839
00:43:27,800 --> 00:43:32,919
Speaker 4: of the weights that I keep pulling against. Really, I've

840
00:43:32,960 --> 00:43:35,760
Speaker 4: just got to keep I'm just keeping a really open mind.

841
00:43:36,600 --> 00:43:41,560
Speaker 4: I know that everything is about perspective, so I'm always

842
00:43:42,080 --> 00:43:45,239
Speaker 4: open to questioning my perspective as this, you know, is

843
00:43:45,280 --> 00:43:48,600
Speaker 4: it a really important thing to hold on to or not?

844
00:43:49,960 --> 00:43:53,040
Speaker 4: And then at the moment. We're only sit to launch

845
00:43:53,160 --> 00:43:56,040
Speaker 4: early November, so I haven't had to do it yet.

846
00:43:56,120 --> 00:43:58,880
Speaker 4: I'm kind of like, let's start with the ideal and

847
00:43:58,920 --> 00:44:02,480
Speaker 4: then we'll keep twet making things as we go. So

848
00:44:02,520 --> 00:44:06,640
Speaker 4: I haven't. I just did all the cutting for our

849
00:44:06,680 --> 00:44:10,319
Speaker 4: first run at home. I've got one woman who just

850
00:44:10,360 --> 00:44:13,040
Speaker 4: works from home who's done all the sewing for our

851
00:44:13,080 --> 00:44:16,600
Speaker 4: first run. It's very localized, and that's my dream. I

852
00:44:16,640 --> 00:44:19,680
Speaker 4: love that it's very close to home. But with it,

853
00:44:19,920 --> 00:44:23,040
Speaker 4: even the numbers that I may need to service the

854
00:44:23,080 --> 00:44:26,239
Speaker 4: market is even available to manufact Like, if it's even

855
00:44:26,320 --> 00:44:29,799
Speaker 4: possible to manufacture those numbers within New Zealand might not

856
00:44:29,840 --> 00:44:33,480
Speaker 4: even be possible with what we have access to in

857
00:44:33,640 --> 00:44:37,960
Speaker 4: terms of manufacturing abilities capabilities, so I might have to

858
00:44:38,000 --> 00:44:45,759
Speaker 4: go further away simply logistically, let alone financially. So yeah, the.

859
00:44:45,800 --> 00:44:51,280
Speaker 1: Entrepreneurial journey can be quite challenging intellectually, maybe even philosophically.

860
00:44:53,040 --> 00:44:59,760
Speaker 1: Definitely intellectually, but philosophically sometimes in your case, my feeling

861
00:44:59,840 --> 00:45:03,840
Speaker 1: is you're going to get challenged philosophically at some stage

862
00:45:03,880 --> 00:45:07,200
Speaker 1: because someone's going to say, well, this has taken off,

863
00:45:07,600 --> 00:45:10,560
Speaker 1: there's a million orders. Your friend down the road, can't

864
00:45:10,640 --> 00:45:13,440
Speaker 1: so these we need to get these manufactured in a

865
00:45:13,440 --> 00:45:21,400
Speaker 1: problem manufacturing environment, and then quality or quality control QA

866
00:45:21,640 --> 00:45:26,080
Speaker 1: quality assurance might become your big business. Your big business.

867
00:45:26,400 --> 00:45:28,440
Speaker 1: It's not so much the product, but it becomes more

868
00:45:28,440 --> 00:45:33,320
Speaker 1: about quality assurance. And then someone's going to come and

869
00:45:33,400 --> 00:45:35,280
Speaker 1: get in touch with you and say, look, I'm an investor.

870
00:45:35,280 --> 00:45:37,200
Speaker 1: I want to invest in this, but I reckon you

871
00:45:37,200 --> 00:45:40,160
Speaker 1: can squeeze a bit more margin out of this. Are

872
00:45:40,160 --> 00:45:42,640
Speaker 1: you ready for that sort of stuff? Because then they

873
00:45:42,719 --> 00:45:45,400
Speaker 1: might see, can we just just change the quality a bit?

874
00:45:45,760 --> 00:45:46,920
Speaker 1: And by the way, it's going to happen to you

875
00:45:47,000 --> 00:45:49,560
Speaker 1: Nick too, because someone's going to say, you know, the

876
00:45:49,600 --> 00:45:52,759
Speaker 1: same thing will happen with you with your material colors.

877
00:45:53,160 --> 00:45:56,719
Speaker 2: The manufacturers always try the cheapest route without telling you.

878
00:45:56,760 --> 00:46:00,280
Speaker 2: So quality controls so important. We need to get soundles

879
00:46:00,320 --> 00:46:03,200
Speaker 2: on everything otherwise they might change something just so they

880
00:46:03,200 --> 00:46:04,240
Speaker 2: can cut a few corners.

881
00:46:04,239 --> 00:46:06,800
Speaker 1: So it sounds on your wife as being your partner

882
00:46:06,880 --> 00:46:09,439
Speaker 1: business partner as well, is going to be pretty tough

883
00:46:09,440 --> 00:46:11,279
Speaker 1: on that environment. But you and her might have a

884
00:46:11,360 --> 00:46:14,080
Speaker 1: discussion about it because you might hang on, there's more

885
00:46:14,080 --> 00:46:17,440
Speaker 1: margin this for us, there's more survivability, and I'm going

886
00:46:17,480 --> 00:46:20,399
Speaker 1: to have to work less hours driving. I can work

887
00:46:20,480 --> 00:46:22,239
Speaker 1: less hours driving if we can make some more doe

888
00:46:22,239 --> 00:46:26,279
Speaker 1: out of this. And she's going to be saying, hang on, Nick,

889
00:46:27,040 --> 00:46:30,120
Speaker 1: you know, no compromise. How do you deal with that

890
00:46:30,920 --> 00:46:32,920
Speaker 1: as having a co founder? And do you have a

891
00:46:32,960 --> 00:46:33,440
Speaker 1: co founder?

892
00:46:34,000 --> 00:46:35,319
Speaker 2: Just one? Yeah?

893
00:46:35,360 --> 00:46:37,680
Speaker 1: Everyone says that, but by the way, there's here's a

894
00:46:37,760 --> 00:46:40,959
Speaker 1: challenge on co founding, for example, especially if your husband

895
00:46:41,000 --> 00:46:41,319
Speaker 1: and wife.

896
00:46:41,320 --> 00:46:44,000
Speaker 2: We work really well together and that respect.

897
00:46:43,719 --> 00:46:45,680
Speaker 1: So far, but what about what happens when you really

898
00:46:45,719 --> 00:46:47,520
Speaker 1: get pushed into a corner Because she.

899
00:46:48,280 --> 00:46:51,360
Speaker 2: Does leave, like the majority of the financials up to me,

900
00:46:51,560 --> 00:46:53,480
Speaker 2: so it's on me to just make sure that there are.

901
00:46:53,560 --> 00:46:55,359
Speaker 1: But she's quality. She's going to say, and I don't

902
00:46:55,440 --> 00:46:56,040
Speaker 1: like that material.

903
00:46:56,239 --> 00:46:58,080
Speaker 2: Yeah, and then we come to an agreement in the middle.

904
00:46:58,120 --> 00:47:01,120
Speaker 2: If it needs to be done well, that sounds like

905
00:47:01,200 --> 00:47:04,480
Speaker 2: perfect to me. For the first three years we've been

906
00:47:04,480 --> 00:47:07,399
Speaker 2: doing it, it has worked out perfect. But yeah, I'm

907
00:47:07,400 --> 00:47:10,040
Speaker 2: sure it'll might pop up in the future. We are

908
00:47:10,080 --> 00:47:13,600
Speaker 2: looking at different manufacturers and stuff just to have a

909
00:47:13,640 --> 00:47:18,160
Speaker 2: plan B or even have because China does need that

910
00:47:18,640 --> 00:47:21,319
Speaker 2: massive minimum order quanity. We're looking at a place in

911
00:47:21,320 --> 00:47:26,240
Speaker 2: Indonesia who can work faster and work smaller batches. Especially

912
00:47:26,320 --> 00:47:29,640
Speaker 2: getting something from China can take up to three months,

913
00:47:29,680 --> 00:47:33,439
Speaker 2: sometimes over three months, so working with a smaller manufacturer

914
00:47:33,560 --> 00:47:37,040
Speaker 2: for these limited editions is going to really help us.

915
00:47:37,880 --> 00:47:41,399
Speaker 2: But yeah, quality controls massive. We're considering going over there

916
00:47:41,440 --> 00:47:44,000
Speaker 2: for a week or two just tond it out and

917
00:47:44,080 --> 00:47:46,640
Speaker 2: make sure they get the product finished. Otherwise it's just

918
00:47:46,680 --> 00:47:48,280
Speaker 2: been like a year of back and forth.

919
00:47:49,640 --> 00:47:55,520
Speaker 1: Yea. Would you consider getting your stuff manufactured overseas in

920
00:47:55,560 --> 00:47:58,799
Speaker 1: another place? Yes, I mean outside of outside of what

921
00:47:58,840 --> 00:48:01,680
Speaker 1: I mean, but there's ouside of you actually control, you know,

922
00:48:01,840 --> 00:48:06,920
Speaker 1: like where you send the quote over and to the

923
00:48:07,080 --> 00:48:09,400
Speaker 1: sort of sort of the instructions over. This is what

924
00:48:09,440 --> 00:48:12,359
Speaker 1: I want, you know, this audio, there's all the things

925
00:48:12,360 --> 00:48:15,440
Speaker 1: I wanted to have done. Is my quality assurance, things

926
00:48:15,640 --> 00:48:18,400
Speaker 1: like this quality level, this level of cotton, if it's cotton,

927
00:48:19,040 --> 00:48:21,400
Speaker 1: blah blah blah. Would you consider that?

928
00:48:21,760 --> 00:48:25,120
Speaker 4: Yeah? And I am considering sort of to service a

929
00:48:25,239 --> 00:48:29,880
Speaker 4: market with a local manufacturer, so the US market, for example,

930
00:48:30,000 --> 00:48:33,279
Speaker 4: I'm in touch with the manufacturer there some of the

931
00:48:33,360 --> 00:48:36,040
Speaker 4: US in the US, so some of the fabrics actually

932
00:48:36,080 --> 00:48:38,480
Speaker 4: made in the US. So that actually makes a lot

933
00:48:38,480 --> 00:48:41,720
Speaker 4: of sense to then have manufacturing done there, but I'd

934
00:48:41,760 --> 00:48:44,840
Speaker 4: like my preference, if possible, would be to service the

935
00:48:45,000 --> 00:48:50,200
Speaker 4: US market from within manufacturing within the US or somewhere

936
00:48:50,239 --> 00:48:56,200
Speaker 4: really close by. And so the same for here. I

937
00:48:56,880 --> 00:49:01,520
Speaker 4: probably need to go while they're doing the sampling, go

938
00:49:01,560 --> 00:49:05,520
Speaker 4: and see it all happening. It's my product is quite

939
00:49:05,880 --> 00:49:10,960
Speaker 4: technical for a pair of underwear. It's not gonna work

940
00:49:11,040 --> 00:49:15,120
Speaker 4: if it's not done. Yeah, in terms of just the

941
00:49:15,160 --> 00:49:19,400
Speaker 4: tension of the elastic for example, the accuracy of the

942
00:49:19,520 --> 00:49:23,360
Speaker 4: scenes and everything, there's not a lot of room for error,

943
00:49:25,239 --> 00:49:28,040
Speaker 4: so that would be a huge concern. There's no way

944
00:49:28,120 --> 00:49:34,560
Speaker 4: I could, you know, order a thousand pieces without being

945
00:49:34,680 --> 00:49:39,560
Speaker 4: very sure that they were going to get the manufacturing correct.

946
00:49:39,280 --> 00:49:42,120
Speaker 1: Because it could get a thousand pieces of underweather that

947
00:49:42,160 --> 00:49:44,320
Speaker 1: it does that you can't sell exactly.

948
00:49:44,800 --> 00:49:45,720
Speaker 4: That'd be useless.

949
00:49:45,840 --> 00:49:49,439
Speaker 1: It's just be the three of you quite uncompromising, which

950
00:49:49,480 --> 00:49:52,200
Speaker 1: is great because you're you know, your firm believers in

951
00:49:52,239 --> 00:49:56,600
Speaker 1: your product and or your service in your case, and

952
00:49:56,840 --> 00:50:00,360
Speaker 1: the whole all three of you got you know, rutend

953
00:50:00,440 --> 00:50:05,839
Speaker 1: or service that has international appeal like this is not

954
00:50:05,920 --> 00:50:09,200
Speaker 1: just limited to Australia, people around the world. One all

955
00:50:09,200 --> 00:50:14,759
Speaker 1: three for products and service. How do you feel And

956
00:50:14,760 --> 00:50:16,319
Speaker 1: I'm going to ask you first, Simon, how do you

957
00:50:16,360 --> 00:50:30,000
Speaker 1: feel about the gravity associated with being globally in demand?

958
00:50:30,680 --> 00:50:34,080
Speaker 1: Being a globe Because there's a lot of weight attached

959
00:50:34,080 --> 00:50:37,319
Speaker 1: to that. It's not it's not just oh wow, I'm

960
00:50:37,480 --> 00:50:39,480
Speaker 1: have a global business. There's a lot of weight that

961
00:50:39,560 --> 00:50:41,600
Speaker 1: goes with that. How do you feel about that?

962
00:50:42,360 --> 00:50:44,239
Speaker 3: There's two parts of the answer. Mark. First of all,

963
00:50:45,320 --> 00:50:48,560
Speaker 3: unbelievably excited about that because I think this is a

964
00:50:48,600 --> 00:50:51,400
Speaker 3: problem that would be wonderful to be part of solving.

965
00:50:51,560 --> 00:50:55,000
Speaker 3: So that's that's genuinely probably one of the most exciting

966
00:50:55,040 --> 00:50:59,640
Speaker 3: things I've ever taken on in my life. And the

967
00:50:59,680 --> 00:51:02,839
Speaker 3: other is if I get to where I want this

968
00:51:02,920 --> 00:51:07,560
Speaker 3: to be, that's then a different type of excitement. No

969
00:51:07,600 --> 00:51:11,120
Speaker 3: one really knows who founded LinkedIn, so my theory is

970
00:51:11,400 --> 00:51:14,799
Speaker 3: I'll become anonymous, preferably tomorrow. This thing would take on

971
00:51:14,840 --> 00:51:16,920
Speaker 3: a life of its own and I'll just sit and

972
00:51:16,960 --> 00:51:20,279
Speaker 3: watch and be part of it. So I'm excited on

973
00:51:20,320 --> 00:51:22,719
Speaker 3: both counts. You know, Yes, please count me in.

974
00:51:23,239 --> 00:51:24,880
Speaker 1: I'm now overwhelming feeling.

975
00:51:24,800 --> 00:51:26,880
Speaker 3: No none, but what's whoever? Bring it on? Yeah? And

976
00:51:27,600 --> 00:51:32,040
Speaker 3: also because I know that if it gets overwhelming. There's

977
00:51:32,040 --> 00:51:34,280
Speaker 3: an army of people out there that I can contact,

978
00:51:34,640 --> 00:51:36,279
Speaker 3: some of whom will be great, some of them not

979
00:51:36,360 --> 00:51:41,960
Speaker 3: so great. But you know, there's one point six billion

980
00:51:42,000 --> 00:51:45,520
Speaker 3: of us. You know, it's I'm not alone.

981
00:51:45,239 --> 00:51:48,040
Speaker 1: Over fifty Yeah, well it's the world is aging. Yeah,

982
00:51:48,280 --> 00:51:51,440
Speaker 1: except in some countries, but some regions vir ginerally speaking,

983
00:51:51,440 --> 00:51:52,200
Speaker 1: the world is aging.

984
00:51:52,280 --> 00:51:54,440
Speaker 3: Yeah. Of course, we're a growing workforce. There's more and

985
00:51:54,480 --> 00:51:57,080
Speaker 3: more of us and that will continue as far as

986
00:51:57,080 --> 00:52:00,160
Speaker 3: everyone can tell, for a very long time. So this

987
00:52:00,239 --> 00:52:02,200
Speaker 3: is very real and how exciting is that?

988
00:52:02,719 --> 00:52:02,959
Speaker 1: Nick?

989
00:52:03,040 --> 00:52:06,359
Speaker 2: What do you think Australia and New Zealand are kind

990
00:52:06,360 --> 00:52:09,920
Speaker 2: of the forefront of indoor cat ownership. Yep, And we

991
00:52:09,960 --> 00:52:11,439
Speaker 2: do have a lot of cats here. If I could

992
00:52:11,480 --> 00:52:14,480
Speaker 2: service them all then I'd be very happy with my business.

993
00:52:15,040 --> 00:52:19,160
Speaker 2: But yeah, we do have the international customers. The issue

994
00:52:19,400 --> 00:52:23,920
Speaker 2: with international sales is that ads are very expensive, shipping slow.

995
00:52:24,360 --> 00:52:27,000
Speaker 2: So we want to grow sustainably. So when we do

996
00:52:27,160 --> 00:52:30,240
Speaker 2: want to go into the American market or the European market,

997
00:52:30,600 --> 00:52:32,479
Speaker 2: we need to set up like a three pl over

998
00:52:32,520 --> 00:52:34,920
Speaker 2: there with the right amount of stock over there, and

999
00:52:34,920 --> 00:52:36,520
Speaker 2: we want to do it properly. We don't want to

1000
00:52:36,920 --> 00:52:38,480
Speaker 2: do it half because if you get a lot of

1001
00:52:38,640 --> 00:52:41,920
Speaker 2: customers that are unhappy about their packages taking a month,

1002
00:52:42,000 --> 00:52:44,560
Speaker 2: it's just like, yeah, it cooks the business. It's a

1003
00:52:44,560 --> 00:52:47,400
Speaker 2: lot more customer service tickets, it takes out time and

1004
00:52:47,440 --> 00:52:50,000
Speaker 2: just the profit margins aren't there to deal with that.

1005
00:52:50,520 --> 00:52:52,799
Speaker 2: So yeah, we want to grow sustainably. I really want

1006
00:52:52,800 --> 00:52:56,879
Speaker 2: to tackle Australia New Zealand. First we do those international orders,

1007
00:52:56,920 --> 00:52:59,080
Speaker 2: but yeah, Australia is the main focus at the moment.

1008
00:53:00,360 --> 00:53:03,560
Speaker 2: You stick to your nitty yeah, yeah, until we're ready

1009
00:53:03,360 --> 00:53:06,879
Speaker 2: to really push international, we won't push it that hard.

1010
00:53:07,000 --> 00:53:09,680
Speaker 2: But yeah, we're still happy to service the international customers.

1011
00:53:09,680 --> 00:53:11,640
Speaker 2: We just let them know it will take a bit

1012
00:53:11,680 --> 00:53:13,680
Speaker 2: longer and a lot of people are happy to wait.

1013
00:53:14,200 --> 00:53:18,000
Speaker 2: But in America, like they're used to three four hour

1014
00:53:18,080 --> 00:53:21,560
Speaker 2: delivery max. And when we say oh yeah it's coming

1015
00:53:21,560 --> 00:53:24,080
Speaker 2: from Australia might be there in a month, customs might

1016
00:53:24,120 --> 00:53:25,719
Speaker 2: hold it for two weeks and it's just like a

1017
00:53:25,719 --> 00:53:29,000
Speaker 2: piece of cotton, like they're not used to that kind

1018
00:53:29,000 --> 00:53:29,560
Speaker 2: of service.

1019
00:53:29,640 --> 00:53:34,320
Speaker 1: So okay, and there's soreya whilst you're launching in November,

1020
00:53:34,360 --> 00:53:38,000
Speaker 1: which is next month, it's not the right way and

1021
00:53:38,080 --> 00:53:40,160
Speaker 1: he might someone might say, well, what are you thinking

1022
00:53:40,160 --> 00:53:44,120
Speaker 1: about overseas? Mark, I'm at this stage, But does any

1023
00:53:44,160 --> 00:53:46,799
Speaker 1: of this potentially have whelm you in terms of if

1024
00:53:46,800 --> 00:53:50,040
Speaker 1: it is successful? Like, what the hell have I done here?

1025
00:53:50,840 --> 00:53:53,040
Speaker 4: It does overwhelm me a bit, but I it is

1026
00:53:53,200 --> 00:53:57,800
Speaker 4: something I'm thinking about. So I've done gone and got

1027
00:53:57,840 --> 00:54:02,839
Speaker 4: some IP protection in terms of the US market and

1028
00:54:02,960 --> 00:54:06,520
Speaker 4: the European market. But I guess what I have in

1029
00:54:06,560 --> 00:54:10,160
Speaker 4: my mind because I do like a quiet life, a

1030
00:54:10,239 --> 00:54:16,120
Speaker 4: slow life, which is hard to maintain. An founder founded them,

1031
00:54:17,520 --> 00:54:21,000
Speaker 4: So yeah, I like that. I just made it up.

1032
00:54:23,880 --> 00:54:26,200
Speaker 4: What I'm thinking and what I'm hoping is that I'll

1033
00:54:26,200 --> 00:54:29,120
Speaker 4: actually about a partner with with a bigger brand with

1034
00:54:29,600 --> 00:54:35,680
Speaker 4: in those bigger markets overseas, with in some way collaborate

1035
00:54:36,360 --> 00:54:39,480
Speaker 4: hand over the rights to the design or something.

1036
00:54:39,719 --> 00:54:41,880
Speaker 1: License they license the IP from you.

1037
00:54:42,280 --> 00:54:44,920
Speaker 4: Yeah, I think I really like that idea and use

1038
00:54:45,040 --> 00:54:48,080
Speaker 4: flow riders as more of a proof of concept that

1039
00:54:48,160 --> 00:54:53,160
Speaker 4: I can comfortably hold true to these weird values that

1040
00:54:53,239 --> 00:54:59,560
Speaker 4: may not be good good business and and still have

1041
00:55:00,160 --> 00:55:02,400
Speaker 4: and come from the original design.

1042
00:55:02,760 --> 00:55:06,480
Speaker 1: I love that. Actually that's actually quite quite good outcome

1043
00:55:06,480 --> 00:55:09,640
Speaker 1: because you let it take care of itself and you

1044
00:55:09,680 --> 00:55:11,319
Speaker 1: don't need to be sort of riding the big wave

1045
00:55:11,360 --> 00:55:13,160
Speaker 1: on top of it. You can just sit back and

1046
00:55:13,239 --> 00:55:18,120
Speaker 1: enjoy it happening. Well, guys, ladies, gentlemen, thank you very much.

1047
00:55:18,200 --> 00:55:22,160
Speaker 1: I've really enjoyed this conversation. Thank you Simon, Thank you Nick,

1048
00:55:22,400 --> 00:55:26,520
Speaker 1: and thanks very much. Congratulations by the way on being

1049
00:55:27,360 --> 00:55:31,360
Speaker 1: finalists and or winners of the Rare Birds business booster

1050
00:55:31,840 --> 00:55:35,200
Speaker 1: program that has been run by Uber and and I

1051
00:55:35,200 --> 00:55:39,319
Speaker 1: guess we should alsay thank you to Uber app both

1052
00:55:39,560 --> 00:55:44,600
Speaker 1: eats and for drivers. You know, without that relationship and

1053
00:55:45,239 --> 00:55:48,360
Speaker 1: a quit on the side that helps you boost your businesses,

1054
00:55:48,960 --> 00:55:51,239
Speaker 1: you may never have actually even heard about this program,

1055
00:55:51,320 --> 00:55:53,400
Speaker 1: and which means you if you hadn't heard it, you

1056
00:55:53,400 --> 00:55:56,360
Speaker 1: can't win it. So well done and congratulations of everyone.

1057
00:55:56,400 --> 00:55:58,960
Speaker 1: All the best to you, by the way for the future.

1058
00:55:58,280 --> 00:56:04,040
Speaker 1: Thank you, com