WEBVTT - Every Time Choose Health - ETCH 0:00:05.921 --> 0:00:13.161 Appogie Production. Hi, my name's beck Woodbine and welcome to 0:00:13.201 --> 0:00:17.400 Tenderness for Nurses. I'm grateful for the person that I 0:00:17.801 --> 0:00:19.241 have the opportunity to be. 0:00:19.961 --> 0:00:23.641 So I hit it and parked it for Nelly four years. 0:00:24.121 --> 0:00:26.361 We always have free will, We always get to choose. 0:00:26.481 --> 0:00:27.641 We are autonomous. 0:00:28.401 --> 0:00:31.321 Hi. Everyone, thank you for tuning back in to Tenderness 0:00:31.321 --> 0:00:35.041 for Nurses. Today I have Andy and Jason from ELG 0:00:35.161 --> 0:00:40.321 Sparkling chatting with me about their journey to producing and 0:00:40.561 --> 0:00:44.201 the development of H Sparkling, which is a beautiful sparkling 0:00:44.441 --> 0:00:47.200 drink for people that want to make other choices other 0:00:47.200 --> 0:00:51.440 than alcohol. And I actually tried it when I first 0:00:51.921 --> 0:00:54.721 stopped drinking it was I put an order in for 0:00:54.761 --> 0:00:57.441 you guys with you guys and gave it a whirl 0:00:57.961 --> 0:01:01.321 because there was nothing else around at that time five 0:01:01.401 --> 0:01:04.761 years ago. So thank you so much for taking the 0:01:04.761 --> 0:01:07.801 time to come on board. How did it all start? 0:01:08.161 --> 0:01:10.721 Thanks for having us back first of all, and thank 0:01:10.761 --> 0:01:16.641 you for your order five years ago. That's very exciting. Well, 0:01:16.681 --> 0:01:19.200 I guess we're still here because of those early orders, 0:01:19.241 --> 0:01:21.121 So thanks, ye appreciate it. Thanks for having this on 0:01:21.161 --> 0:01:24.121 this afternoon back five years ago. We started the ex 0:01:24.280 --> 0:01:29.001 journey every time too his health and as you mentioned 0:01:29.241 --> 0:01:31.601 five years ago, there was a whole lot of options 0:01:31.681 --> 0:01:35.200 on the radar from an offering perspective in the Australian 0:01:35.280 --> 0:01:40.161 market of an adult sophisticated drink that wasn't alcoholic, and 0:01:40.481 --> 0:01:42.121 that's that's what we do. 0:01:42.321 --> 0:01:45.721 And so our goal is to change Australia's relationship with alcohol, 0:01:45.801 --> 0:01:48.521 and that's what we're really trying to do and advocate 0:01:48.561 --> 0:01:50.481 for native Australian plants, but I'll get to that a 0:01:50.481 --> 0:01:54.160 bit later. But as you mentioned, as you say, that's 0:01:54.281 --> 0:01:58.921 that's the offering that we're trying to provide for Australian consumers. 0:01:59.721 --> 0:02:02.281 But there's a fair old backstory of that. So that's 0:02:02.361 --> 0:02:05.561 I'm just giving you the little five seconds shot of 0:02:06.081 --> 0:02:09.561 the big reason why for us is to change australia 0:02:09.561 --> 0:02:14.561 relationship with alcohol and provide great tasting, non alcoholic adult rates. 0:02:14.881 --> 0:02:17.241 But prior to that, we've both come from the wine 0:02:17.240 --> 0:02:21.641 industry two decades twenty three years in the wine industry, 0:02:21.680 --> 0:02:27.201 both as a wine maker, as management marketing sales. And 0:02:27.281 --> 0:02:31.601 what happened in our story is that my relationship with 0:02:31.761 --> 0:02:34.921 wine went from the love of my life who it 0:02:35.041 --> 0:02:41.841 tried to kill me. And that's the truth behind all 0:02:41.881 --> 0:02:46.120 the authenticity behind what we're doing now is the fact 0:02:46.201 --> 0:02:49.041 that I haven't had a drink now for six years. 0:02:49.401 --> 0:02:55.361 But that journey, I guess, and with our beverage experience 0:02:55.800 --> 0:02:58.880 and with this awareness that hang on, we still love 0:02:59.121 --> 0:03:03.120 socializing and some great things when we dine or when 0:03:03.121 --> 0:03:09.761 we socialize. Let's use our skills to add value to 0:03:11.641 --> 0:03:16.641 the community and due to Australians and offerings that are 0:03:16.641 --> 0:03:21.201 out there. And that's a really long answer to how 0:03:21.321 --> 0:03:23.081 we started, but also a little bit of a tease 0:03:23.121 --> 0:03:25.840 into some of the snippets of re authenticity of why 0:03:25.921 --> 0:03:28.601 we exist. We're not just a couple of wo have 0:03:28.641 --> 0:03:33.081 come up with a money's idea. It's come out of 0:03:33.121 --> 0:03:38.081 a real need that we personally observed, and we observed 0:03:38.081 --> 0:03:40.601 that others in Australia could benefit from. 0:03:40.641 --> 0:03:42.001 And do you drink? 0:03:42.921 --> 0:03:43.721 I don't know. 0:03:44.001 --> 0:03:47.961 So I stopped drinking to support Jason. So I'm about 0:03:47.961 --> 0:03:50.321 six and a half years. I don't really call myself sober, 0:03:50.361 --> 0:03:54.321 but I'm six and a half years alcohol free. So 0:03:54.441 --> 0:04:01.041 I stopped drinking before Jason to try and support him 0:04:01.281 --> 0:04:05.601 in drinking less during you know, during those last days 0:04:06.321 --> 0:04:10.521 of the heavy drinking. And yeah, I've just not I've 0:04:10.561 --> 0:04:11.720 not picked up a drink. 0:04:11.521 --> 0:04:15.160 Since, you know, through my recovery. I guess I'm really 0:04:15.201 --> 0:04:19.521 grateful that I didn't lose everything. Wasn't far from it, 0:04:19.921 --> 0:04:25.281 Probably only one drink away. But you know they talk 0:04:25.320 --> 0:04:28.201 about the yets in you know, haven't lost your job yet, 0:04:28.241 --> 0:04:31.121 haven't lost your finances yet, haven't lost your family yet. 0:04:31.601 --> 0:04:34.121 I might have only been one yet away. It wasn't 0:04:34.121 --> 0:04:36.001 actually a choice I was. I was pretty crooked at 0:04:36.001 --> 0:04:39.440 the end, and so it ended up being some of 0:04:39.481 --> 0:04:42.121 your cohorts that helped me out at Frankston Emergency for 0:04:42.161 --> 0:04:44.520 a couple of days. And it was at that point 0:04:44.681 --> 0:04:48.801 that I was really sick. Then I was powerless and 0:04:49.001 --> 0:04:53.440 over alcohol and the life was unmanageable. So it was 0:04:53.481 --> 0:04:58.080 a a period in time and acute illness period of 0:04:58.081 --> 0:05:01.841 time where I just had lost power and I was 0:05:01.841 --> 0:05:05.801 struggling with life. I guess having these chats, it's an 0:05:05.801 --> 0:05:09.921 interesting one about you know, we sometimes wear two hats. 0:05:09.921 --> 0:05:13.080 We've certainly got this commercial lens of yet with two 0:05:13.161 --> 0:05:18.561 business founders that are running a little family business. But 0:05:18.641 --> 0:05:23.561 it's coming from a place of of realness and authenticity 0:05:23.641 --> 0:05:28.241 to add to help people and have kept with a 0:05:28.281 --> 0:05:31.881 genuine need and desire that we see around for care. 0:05:33.041 --> 0:05:36.921 And I just as a beverage producers for so long, 0:05:37.001 --> 0:05:42.520 just didn't really and I didn't pick that up. The 0:05:42.561 --> 0:05:47.080 whole thing about caring for yourself and awareness that all 0:05:47.201 --> 0:05:49.001 that sort of stuff didn't come out for me until 0:05:49.041 --> 0:05:53.921 I know I had that forced maturing as a forty 0:05:54.121 --> 0:05:55.241 five year old at that time. 0:05:55.521 --> 0:05:55.761 Male. 0:05:56.161 --> 0:05:59.801 Yeah, it's a tough journey to go on, and I 0:06:00.041 --> 0:06:02.720 it is funny. I find it tough to look back. 0:06:03.041 --> 0:06:07.280 Did you find that people fell away from your life 0:06:07.761 --> 0:06:11.081 Jason and Andy that you weren't drinking anymore? 0:06:11.521 --> 0:06:16.921 I think removing alcohol from your life can shed some 0:06:17.041 --> 0:06:19.601 people from your life that perhaps aren't there for the 0:06:19.681 --> 0:06:25.681 right reasons. But I think the overwhelming majority stuck around. 0:06:25.761 --> 0:06:30.441 And I think what was more interesting is that by 0:06:30.521 --> 0:06:35.281 being vulnerable and sharing, Jason sharing his story and me 0:06:35.440 --> 0:06:38.281 having great friends that I can share my story with, 0:06:38.481 --> 0:06:43.281 we found that so many people felt more connected because 0:06:43.601 --> 0:06:48.081 we were being vulnerable and authentic and yeah, it actually 0:06:48.161 --> 0:06:51.320 like I know, Jason spoke to a table full of 0:06:51.361 --> 0:06:54.161 people that he barely knew. It was a wine function, 0:06:54.241 --> 0:06:58.681 I think, and shared his story and there was tears 0:06:58.721 --> 0:07:01.601 around the table saying me too. You know all my 0:07:01.721 --> 0:07:05.961 husbands was similar situation, or my wife or my auntie 0:07:06.041 --> 0:07:09.081 or what you know, like every single person knew somebody 0:07:09.161 --> 0:07:13.281 who had benefit to negatively by alcohol. And I think 0:07:13.321 --> 0:07:17.961 that's why for me, this sharing our story is really 0:07:18.001 --> 0:07:23.201 important because yeah, it's exposing that to other people and 0:07:23.281 --> 0:07:28.001 letting people see that it's that it's okay because it's stigmatized. 0:07:28.041 --> 0:07:32.201 It takes this thing out of this or you know, 0:07:32.281 --> 0:07:35.001 if there's perceived shame, which is one hurdle to get over, 0:07:35.121 --> 0:07:38.641 isn't it absolutely impart to go how can I be 0:07:38.681 --> 0:07:41.721 in Australian and not drink? Or I'm shamed for let 0:07:41.761 --> 0:07:43.601 this thing get old of me, or I'm shamed of 0:07:43.681 --> 0:07:47.201 myself and all of that negative self self talk is 0:07:47.241 --> 0:07:48.681 a part of the transition. 0:07:49.321 --> 0:07:52.721 Shame drives in silence, so it's by shining a light 0:07:52.921 --> 0:07:56.921 and saying, well, this is what happened, and you know, 0:07:57.121 --> 0:08:00.281 this is this is what it looks like, and it 0:08:00.361 --> 0:08:03.481 takes that shames. 0:08:02.241 --> 0:08:04.481 And look at your life now, you know. And I 0:08:04.481 --> 0:08:09.721 think that's where it's absolutely fantastic in that you can go. Yeah, 0:08:09.721 --> 0:08:13.201 I went through a really shitty time. It was horrendous. 0:08:13.241 --> 0:08:16.441 Got the help I needed. You know, I still have 0:08:16.521 --> 0:08:20.281 to touch base and you know, look after myself and 0:08:20.281 --> 0:08:24.281 show myself tenermous. But look where we are now. Yeah, 0:08:24.321 --> 0:08:26.601 you know I'm doing a podcast and you were making 0:08:27.201 --> 0:08:31.561 you know, X sparkling. It's remarkable. Do you guys find 0:08:32.241 --> 0:08:35.801 that industry, that wine industry. A lot of people that 0:08:35.921 --> 0:08:38.881 work in that space have an issue with alcohol. 0:08:39.241 --> 0:08:41.801 Probably comes and say hospitality as well. I put in 0:08:41.841 --> 0:08:45.241 the same budget whenever you've got probably some of those 0:08:45.281 --> 0:08:52.321 intense work experiences and healthcare professionals. So if you've got 0:08:52.521 --> 0:08:55.401 a lot of emotional and mental stuff happening in a 0:08:55.441 --> 0:08:59.401 short period of time, yeah, sometimes you're looking for a 0:08:59.441 --> 0:09:02.641 solution to just oh just let me rest. Now, in 0:09:02.681 --> 0:09:05.481 the wind industry, in the hospitality that let me rest 0:09:05.761 --> 0:09:09.761 solution is this self medication called boost. 0:09:11.801 --> 0:09:14.441 Oh it's so glamorized, all that. 0:09:14.881 --> 0:09:17.881 Stuff and it's just so yeah. Look, it's just because 0:09:17.881 --> 0:09:19.241 it's around you all the time. 0:09:19.361 --> 0:09:24.001 And the culture and the culture and the accessibility. 0:09:24.321 --> 0:09:26.601 So my rehab facility, right, this is when we're talking 0:09:26.601 --> 0:09:31.761 about accessibility in Australia. My rehab was it was eight 0:09:31.841 --> 0:09:37.961 k's away in Mornington and there's eleven liquor outlets between 0:09:38.761 --> 0:09:43.761 yeah and there. But that is just ridiculous. So I 0:09:43.881 --> 0:09:48.481 talking about accessibility, and I'm talking big box, big supermarket branded. 0:09:49.201 --> 0:09:54.721 It was right down to little boutique. Yeah, but eleven 0:09:55.881 --> 0:09:58.001 and yeah. The funniest well, it's not funny. 0:09:58.121 --> 0:10:01.481 I remember absolutely not thinking it was funny at the time, 0:10:01.521 --> 0:10:05.001 but going into rehab to visit Jason, and he had it, 0:10:05.521 --> 0:10:06.601 you know, window. 0:10:06.241 --> 0:10:08.681 Looking out over the rooftops, but. 0:10:08.681 --> 0:10:12.201 The only thing you could see other than these rooftops 0:10:12.321 --> 0:10:14.521 was the thirsty camel sign. 0:10:14.801 --> 0:10:15.041 You know. 0:10:15.241 --> 0:10:17.761 I just thought, oh my god, that's terrible. 0:10:18.401 --> 0:10:21.081 Can someone just, you know, somehow just cover that a 0:10:21.081 --> 0:10:21.641 little bit up? 0:10:21.921 --> 0:10:23.041 You know? But that's life. 0:10:23.081 --> 0:10:26.561 And I think for me taking the blinkers off all 0:10:26.561 --> 0:10:30.041 of a sudden, everywhere I go in particularly in those 0:10:30.081 --> 0:10:34.001 early days, every bus shelter I saw had a ad. 0:10:34.121 --> 0:10:36.681 Walking into the grocery store, there were there were ads 0:10:36.721 --> 0:10:38.881 on the outside of the grocery store and the body 0:10:38.881 --> 0:10:42.801 of wine here, and like it's just it's just everywhere, 0:10:42.841 --> 0:10:44.561 as you say, it's glamorized. 0:10:45.481 --> 0:10:48.881 So for us, it's all about. 0:10:47.961 --> 0:10:51.321 You know, making sure we can have fun and celebrate 0:10:51.481 --> 0:10:54.521 and do all of the things that we would always 0:10:54.561 --> 0:10:57.921 have done, just without boozing our glass. So we can 0:10:58.001 --> 0:11:01.041 still now have a beautiful, fancy drink. I feel like 0:11:01.121 --> 0:11:03.121 we're standing around at a barbecue with it, you know, 0:11:04.201 --> 0:11:06.801 a drink in a hand, but it just doesn't have 0:11:06.841 --> 0:11:07.921 to include alcohol. 0:11:08.161 --> 0:11:12.921 So has the business in that last you know, six 0:11:13.041 --> 0:11:16.521 years gone from or five years here to here? Have 0:11:16.601 --> 0:11:20.201 you found? It's really because I feel that there's a shift, 0:11:20.241 --> 0:11:25.201 and particularly the younger generation all over not drinking. Have 0:11:25.321 --> 0:11:28.921 you found there's there's been huge support, I know, you 0:11:28.921 --> 0:11:32.761 know sober in the country. Support you guys, Clean Slate 0:11:33.201 --> 0:11:33.481 we do. 0:11:33.601 --> 0:11:36.801 We do farmers market everywhere on the weekend. When we 0:11:36.841 --> 0:11:40.801 started five years ago, people would walk past and that 0:11:40.841 --> 0:11:42.761 would be trying to be polite, but trying to be 0:11:42.601 --> 0:11:46.721 but being a bit funny, a smarter and alcohol free. 0:11:46.841 --> 0:11:49.641 What would you bother with a smile on their face, 0:11:49.721 --> 0:11:52.121 But behind that there's this little sting. 0:11:52.441 --> 0:11:54.401 Yeah, absolutely, and. 0:11:54.481 --> 0:12:02.881 We'd listened to it and you but now five years 0:12:02.881 --> 0:12:06.601 down the track, we would get any more fault Well 0:12:06.601 --> 0:12:11.441 when we very rarely get that, we now get thank you. 0:12:11.921 --> 0:12:17.841 But that's the massive shift and the acceptance of and 0:12:17.881 --> 0:12:20.401 the quality is improved. So in five years, the biggest 0:12:20.401 --> 0:12:22.881 shift has been that the industry stepped up a bit 0:12:23.241 --> 0:12:27.441 and instead of making adult drinks for sugar and chemicals 0:12:27.561 --> 0:12:31.561 but just try and replicate something that they're not, the 0:12:31.641 --> 0:12:35.041 industry has actually stepped up because it's now commercially viable 0:12:35.241 --> 0:12:39.841 having successful businesses. We're having shells in supermarkets and in 0:12:40.001 --> 0:12:43.761 big box liquor retailers that are dedicated to the space 0:12:44.201 --> 0:12:48.721 and it's weeding out a lot of the poor quality products. 0:12:48.801 --> 0:12:52.321 So therefore, if the products are good and they're desirable drink, 0:12:52.401 --> 0:12:55.121 then what does it matter if it's got ethan only 0:12:55.161 --> 0:12:57.801 it or not? If you just if you're not a personally, 0:12:58.041 --> 0:13:09.881 if you're a normy but an adult dream if it's 0:13:09.921 --> 0:13:14.641 like ours, it just should be greatness, aromatics, incredible structure 0:13:15.081 --> 0:13:18.561 matches to food is Moorish and then that's what it 0:13:18.601 --> 0:13:21.721 should be. So the industry has really stepped up to 0:13:21.801 --> 0:13:25.761 the plate and that was when we see chain and 0:13:26.121 --> 0:13:28.521 acceptance of adult beverages. 0:13:28.161 --> 0:13:33.081 Because you guys, it's all Australian sauced and Australian ingredients 0:13:33.121 --> 0:13:38.241 and flavors and fragrances and which I think is really fabulous. 0:13:38.641 --> 0:13:41.801 The story behind that, when I was getting well, our 0:13:41.841 --> 0:13:45.961 local uncle Lionel, our local First Nations leader, down here 0:13:45.961 --> 0:13:48.721 on the morning to niche there are some of my 0:13:48.761 --> 0:13:51.561 favorite running tracks were in the bush down here in 0:13:51.561 --> 0:13:53.841 the morning and pinsula and Lionel took me down these 0:13:54.121 --> 0:13:56.481 and who was teaching me and we were eating the 0:13:56.481 --> 0:14:00.121 whole way down. He was doing some healing with me, 0:14:00.841 --> 0:14:04.241 which is just incredible. And that really just opened my 0:14:04.281 --> 0:14:08.641 eyes to how this is incredible, these native Australian fruits 0:14:08.681 --> 0:14:11.241 and herbs that I had no idea what the properties were. 0:14:11.281 --> 0:14:13.681 And it was at a time when I just logged 0:14:13.721 --> 0:14:18.081 that just logged it thought, how can I help amplify 0:14:19.281 --> 0:14:23.441 this from a sustainable agricultural perspective, from an awareness perspective, 0:14:24.241 --> 0:14:26.921 we need to know this stuff because it can be 0:14:26.921 --> 0:14:31.161 a part of our diet. And that's where that was 0:14:31.201 --> 0:14:33.481 the thought start of that, Well, what are we going 0:14:33.521 --> 0:14:34.961 to do for the rest of our lives? We can't 0:14:34.961 --> 0:14:37.281 make wine anymore? It was, well, how do we make 0:14:37.321 --> 0:14:40.281 an adult drink that taste great? How do we amplify 0:14:40.361 --> 0:14:46.401 native Australian fruits and herbs? And from uncle line introduce 0:14:46.481 --> 0:14:49.641 us to people all over the country. And so we 0:14:49.721 --> 0:14:54.281 now select native plants from Northern Territory, from Queenslan in 0:14:54.401 --> 0:14:57.641 New South Wales, from South Australia and Victoria and tasm 0:14:57.881 --> 0:15:01.361 and we make them into our drinks. And that's a 0:15:01.361 --> 0:15:04.961 way to sort of say, hey, did you know quandong 0:15:05.281 --> 0:15:10.561 originating from here, or finger lines or Davidson palms or whatever, 0:15:10.721 --> 0:15:14.241 and there's just another interest. So we've pinched a lot 0:15:14.321 --> 0:15:19.481 of our brand ethos and way of communications from the 0:15:19.561 --> 0:15:25.481 wine industry really because there's stories. There's there's stories around hey, 0:15:25.521 --> 0:15:28.081 this plant's connected to this country and this is the 0:15:28.121 --> 0:15:30.361 benefits from you, and this is where it's harvested and 0:15:30.441 --> 0:15:32.201 how it's harvested here it is. 0:15:32.561 --> 0:15:36.041 I think that's brilliant, especially when you hit that overseas market. 0:15:37.721 --> 0:15:39.521 It's similar to I guess where you'd say, you know, 0:15:39.721 --> 0:15:43.761 here's a chardona from this region in front. We're trying 0:15:43.761 --> 0:15:47.681 to do that with Australian ingredients. And one thing that 0:15:48.521 --> 0:15:52.041 we're really specific in, like we were talking about alcohol 0:15:52.121 --> 0:15:56.761 free drinks and how helpful they can be to people 0:15:56.961 --> 0:16:00.361 when they're trying to cut back drinking. Like for us, 0:16:00.401 --> 0:16:02.761 we have a lot of people who are just trying 0:16:02.761 --> 0:16:06.561 to cut back and so having the wine and they'll 0:16:06.561 --> 0:16:10.041 have a etch in a glass of wine, but I'm 0:16:10.081 --> 0:16:13.681 sorry in a glass. But for us, it was really 0:16:13.721 --> 0:16:16.681 important that we didn't want to replicate alcohol. So we're 0:16:16.721 --> 0:16:21.881 trying to challenge that idea that adult drinks need to look, smell, 0:16:21.961 --> 0:16:25.001 and taste like alcohol to be sophisticated and grown up. 0:16:25.521 --> 0:16:28.441 And I think that's probably our main point of difference. 0:16:28.041 --> 0:16:32.201 There, because don't they say, and I have been too 0:16:32.201 --> 0:16:36.241 afraid to drink wine or champagne because they were might 0:16:36.321 --> 0:16:43.521 drink of choice, that the alcohol free wines, that there's 0:16:43.601 --> 0:16:47.921 evidence now that you have the same visceral response even 0:16:47.921 --> 0:16:52.281 though there's no ethanol in it, because of the taste 0:16:52.281 --> 0:16:55.081 and the way it's poured and in the glass, that 0:16:55.201 --> 0:16:57.601 you actually have a very similar response to if you 0:16:57.681 --> 0:17:02.761 were drinking alcohol. So I have been very It's funny. 0:17:02.801 --> 0:17:07.001 I can do the non alcoholic gin in a in 0:17:07.080 --> 0:17:11.400 a mocktail, but there's just no way I would drink 0:17:11.521 --> 0:17:14.640 or touch the non alcoholic wine or champagne. A it 0:17:14.721 --> 0:17:20.321 tastes like crap. But b it it's that I don't 0:17:20.321 --> 0:17:23.241 want to drink anything that's going to be at all 0:17:23.281 --> 0:17:25.680 similar to what my issue was. 0:17:26.041 --> 0:17:27.761 Well, you've got to put up boundaries, and it sounds 0:17:27.761 --> 0:17:29.761 like you've got strong boundaries and that's it. 0:17:30.241 --> 0:17:34.240 Yeah, yeah, And I'd rather drink something like itch or 0:17:34.481 --> 0:17:37.200 a beautiful sparkling water with some lime in it or 0:17:37.241 --> 0:17:38.200 something like that, then. 0:17:39.201 --> 0:17:40.840 Yeah, and that's okay. 0:17:41.041 --> 0:17:43.161 Like that's where Itch came into it, because I used 0:17:43.160 --> 0:17:45.761 to go to I remember the Christmas party of the 0:17:45.840 --> 0:17:49.640 year Jason stopped drinking and everyone was standing around with 0:17:50.080 --> 0:17:52.080 a wine glass in their hand or a can of 0:17:52.080 --> 0:17:55.360 beer or something, and I had my soda water and 0:17:55.400 --> 0:17:57.561 a little top of were container with fresh lime in it, 0:17:58.001 --> 0:18:01.761 you know that, because I don't like sweet sugary drinks, 0:18:01.801 --> 0:18:05.561 and so that's where the delicate aromatic flavors come from. 0:18:05.640 --> 0:18:10.801 With eh, but yes, with you know, with drinking alcohol 0:18:10.840 --> 0:18:14.400 free drinks. I know Jason can drink alcohol free beer 0:18:14.400 --> 0:18:17.440 is okay, but we don't drink the wines for a 0:18:17.481 --> 0:18:21.280 similar reason. And I think you just have to be 0:18:21.360 --> 0:18:24.520 really careful and set your own boundaries because for some 0:18:24.600 --> 0:18:28.201 people they say they're you know, they're amazing and really helpful, 0:18:28.761 --> 0:18:31.241 and some people find them really helpful. In the early days, 0:18:31.321 --> 0:18:35.480 but thems that don't need them after a while. For me, 0:18:35.600 --> 0:18:38.881 it's it's sort of different in that because I watched 0:18:39.281 --> 0:18:45.041 what wine did to my husband, I just am repulsed 0:18:45.041 --> 0:18:48.321 by it now. So it's a difference. It's not a 0:18:48.360 --> 0:18:50.880 case of me wanting to look like I'm having a 0:18:50.921 --> 0:18:53.240 wine like I just think, why would I want to? 0:18:54.921 --> 0:18:58.400 But yeah, everyone's got to have their own their own reasons. 0:18:59.281 --> 0:19:05.801 That's so interesting. You actually, when you go out to 0:19:05.840 --> 0:19:08.281 a function that other people are drinking wine, how do 0:19:08.321 --> 0:19:09.161 you feel. 0:19:11.681 --> 0:19:15.121 There's never any judgment on anybody else. I just think, 0:19:15.120 --> 0:19:16.840 why would you want to put that in your body? 0:19:18.481 --> 0:19:22.721 I just I look at it now and go, yeah, 0:19:22.761 --> 0:19:25.161 I just have no desire. I mean I went out 0:19:25.160 --> 0:19:30.120 with friends recently and they were all having spicy margaritas, 0:19:30.160 --> 0:19:33.521 and they all had two or three or four or 0:19:33.561 --> 0:19:35.841 five over the night. And you know, I say this 0:19:36.041 --> 0:19:38.841 story that they were one hundred dollars poorer at the end. 0:19:39.481 --> 0:19:41.801 They were all saying to me, oh, so sweet, I've 0:19:41.801 --> 0:19:44.201 got you know, I've got this real sweet, sickly taste 0:19:44.241 --> 0:19:44.721 in my mouth. 0:19:44.801 --> 0:19:45.080 Now. 0:19:45.561 --> 0:19:47.880 They couldn't drive home, so I had to drive them home. 0:19:48.001 --> 0:19:49.801 And the next day they woke up feeling a crap 0:19:50.721 --> 0:19:55.201 and I had a great night. I can't even remember 0:19:55.201 --> 0:19:56.961 what I had. I think I had sparkling water, so 0:19:57.041 --> 0:19:58.561 I was really hydrated that night. 0:19:59.120 --> 0:20:01.161 Yeah, probably woke up. 0:20:01.041 --> 0:20:03.840 Feeling a bit smike the next day. But yeah, there's 0:20:03.880 --> 0:20:06.441 never I mean, there's never anyjudgment from me. What other 0:20:06.481 --> 0:20:09.680 people do, I don't sort of that doesn't bother me 0:20:09.721 --> 0:20:13.481 at all. But yeah, I just I have zero interest 0:20:13.600 --> 0:20:16.200 in alcohol free wines. 0:20:15.840 --> 0:20:19.080 Or I just want to get to a point and 0:20:19.120 --> 0:20:23.321 I've just got a bail. On nights like that, I 0:20:23.360 --> 0:20:28.761 can't be around people that are heavily intoxicated anymore. Yeah, no, 0:20:29.321 --> 0:20:30.401 are you the same, Jason? 0:20:31.160 --> 0:20:33.401 I was just took the words out of my mouth. 0:20:33.400 --> 0:20:35.681 That's one of my boundaries. As soon as the words 0:20:35.721 --> 0:20:40.401 starts slurring or the stories are repeating, exit stage left. 0:20:40.400 --> 0:20:42.161 No one remembers that you've gone anyway. 0:20:41.921 --> 0:20:45.601 No, they don't remember they Yeah, it was a great party. 0:20:47.120 --> 0:20:50.921 The values change as well, so you know, it's one 0:20:50.961 --> 0:20:53.521 stage you probably really wanted to do the last to 0:20:53.600 --> 0:20:56.920 leave because you're having sobolutely having the best time of 0:20:56.961 --> 0:21:00.921 your life. But when you're not drinking, you may then 0:21:01.241 --> 0:21:03.521 have more value on what you're going to do the 0:21:03.561 --> 0:21:06.400 next day, and you know, you know that you can 0:21:06.481 --> 0:21:09.281 have just as good a time until maybe nine or ten, 0:21:09.961 --> 0:21:12.521 go home, have a solid app you know, nine hour 0:21:12.561 --> 0:21:16.401 eight hour sleep, Yeah, wake up and actually make use 0:21:16.400 --> 0:21:17.241 of the day. 0:21:17.001 --> 0:21:19.561 Which is yea and the day is not wasted. 0:21:21.360 --> 0:21:25.400 One of the key things I've experienced is the development 0:21:25.441 --> 0:21:28.801 of that genuine interest in other people that has come 0:21:28.840 --> 0:21:32.120 from not drinking, and the fact that in the past 0:21:32.201 --> 0:21:35.440 I'll probably be inebriating. You'd always be one upping the 0:21:35.481 --> 0:21:38.160 stories and thinking of what you can do next or whatever, 0:21:38.721 --> 0:21:42.321 Whereas now you can quite hacklelegious. You're listening to what 0:21:42.321 --> 0:21:45.120 a person's saying, and you can ask intelligent questions and 0:21:45.160 --> 0:21:46.720 you come out of it going wow, that was a 0:21:46.761 --> 0:21:50.041 cool conversation. That was a good person, or I learned 0:21:50.080 --> 0:21:51.960 something or I took a gold nugget out of there 0:21:52.041 --> 0:21:55.080 or whatever that would never have happened because another line 0:21:55.080 --> 0:21:57.521 and you forget what you were so I. 0:21:57.481 --> 0:22:00.680 Couldn't agree more. That is so so true, and I 0:22:00.681 --> 0:22:06.281 think I'm a far better person without drinking. I'm definitely kinder. 0:22:06.400 --> 0:22:09.521 I just am a better person. I've get more done, 0:22:09.880 --> 0:22:12.001 and I think, like I said before, when I spoke 0:22:12.041 --> 0:22:16.920 with Chris from Clean Slate. I have found women in 0:22:17.001 --> 0:22:21.720 particular my age, can be quite awful when they're inebriated. 0:22:22.080 --> 0:22:23.400 It's nice not to be around that. 0:22:24.080 --> 0:22:24.481 Yeah. 0:22:24.521 --> 0:22:28.960 So you guys have aligned yourself with some amazing not 0:22:29.041 --> 0:22:34.001 for profits, Sober in the Country being one. How is 0:22:34.041 --> 0:22:37.921 that going for you guys, Like, do you actively support 0:22:37.961 --> 0:22:41.520 them with functions and supplying the drinks or is it 0:22:41.600 --> 0:22:45.640 just that you want to support organizations that are, you know, 0:22:45.721 --> 0:22:47.840 supporting people that are having issues with alcohol. 0:22:48.241 --> 0:22:50.640 With Sober in the Country, it's a little bit of 0:22:51.080 --> 0:22:56.841 it's probably It's definitely not a commercial drive because I'm 0:22:56.880 --> 0:23:00.321 a member of the group, as Jason Quinn not as 0:23:00.481 --> 0:23:03.281 ch I mentioned talk about it, people talk about it 0:23:03.400 --> 0:23:06.281 in the community, and because we're really clear on that 0:23:06.360 --> 0:23:09.681 delineation here is when we're trying to be a commercial business, 0:23:09.681 --> 0:23:15.600 that's a separate, completely separate thing. Our partnership with not 0:23:15.640 --> 0:23:19.041 for profits as you've mentioned, clans like so in the Country, 0:23:19.360 --> 0:23:24.840 it's around amplification of options and about the benefits of 0:23:25.041 --> 0:23:28.001 just some lifestyle changes that if you are if you 0:23:28.001 --> 0:23:31.761 were ill like where I was, there's there's routes to help. 0:23:32.521 --> 0:23:34.400 If you're on the pathway if we can plant the 0:23:34.441 --> 0:23:37.161 seed to go, Hey, just give some check in, don't 0:23:37.880 --> 0:23:39.960 have one of the yets happened to you yet, just 0:23:40.840 --> 0:23:46.840 make some changes. And that's why we really like to 0:23:47.561 --> 0:23:53.080 work with people that like that, because we can we 0:23:53.160 --> 0:23:58.041 can help amplify their stories and we can help facilitate 0:23:58.120 --> 0:24:03.761 someone's change. We're feedback on the email this week saying 0:24:04.321 --> 0:24:08.041 you've changed the shape of my husband in a funny 0:24:08.360 --> 0:24:12.321 what way because he's changes his relationship with Boom. He's 0:24:12.400 --> 0:24:17.840 lost people wait his exercise, and that for us is 0:24:18.600 --> 0:24:24.961