1 00:00:04,019 --> 00:00:06,539 Sean Aylmer: Welcome to the Fear And Greed Daily interview. I'm Sean 2 00:00:06,540 --> 00:00:09,270 Sean Aylmer: Aylmer. When we talk about the e- commerce boom, you 3 00:00:09,270 --> 00:00:12,150 Sean Aylmer: tend to think of retailers selling things online and sending 4 00:00:12,150 --> 00:00:15,180 Sean Aylmer: them out to customers, online operators like Amazon or Kogan 5 00:00:15,180 --> 00:00:18,150 Sean Aylmer: or bricks and mortar stores with a digital presence. But 6 00:00:18,300 --> 00:00:21,120 Sean Aylmer: a huge amount of e- commerce actually happens in the 7 00:00:21,120 --> 00:00:24,239 Sean Aylmer: business to business space. One of the biggest e- commerce 8 00:00:24,239 --> 00:00:28,710 Sean Aylmer: players in the country is Ordermentum. The company connects hospitality 9 00:00:28,710 --> 00:00:32,820 Sean Aylmer: venues like restaurants and cafes with wholesale suppliers, automating much 10 00:00:32,880 --> 00:00:36,989 Sean Aylmer: of the process. Ordermentum is on track to generate 3 11 00:00:37,020 --> 00:00:40,620 Sean Aylmer: billion dollars in gross merchandise value in the next six 12 00:00:40,620 --> 00:00:43,890 Sean Aylmer: months. Adam Theobald is the CEO and co- founder of 13 00:00:43,890 --> 00:00:45,930 Sean Aylmer: Ordermentum. Adam, welcome to Fear and Greed. 14 00:00:46,260 --> 00:00:47,250 Adam Theobald: Sean, thanks for having me. 15 00:00:48,420 --> 00:00:51,570 Sean Aylmer: I kind of get what it does. Sort of upfront, 16 00:00:51,570 --> 00:00:54,900 Sean Aylmer: I understand if I'm running a cafe, being able to 17 00:00:54,900 --> 00:00:59,430 Sean Aylmer: use software to order everything seems to be much easier, 18 00:00:59,430 --> 00:01:02,400 Sean Aylmer: but just walk me through the process. A cafe's running 19 00:01:02,400 --> 00:01:06,600 Sean Aylmer: out of coffee beans, for example. What happens now or 20 00:01:06,600 --> 00:01:09,539 Sean Aylmer: in the old days, and what does the Ordermentum bring 21 00:01:09,540 --> 00:01:09,900 Sean Aylmer: to it? 22 00:01:10,500 --> 00:01:13,410 Adam Theobald: Yeah, Sean, absolutely. Look, I think the thing as a 23 00:01:13,800 --> 00:01:18,090 Adam Theobald: avid cafe goer or as an avid participant in your 24 00:01:18,090 --> 00:01:22,170 Adam Theobald: local restaurant, we sometimes forget about just how many moving 25 00:01:22,170 --> 00:01:26,160 Adam Theobald: parts are behind the scenes. And look, previously, that cafe 26 00:01:26,160 --> 00:01:31,170 Adam Theobald: that you mentioned has 10 to 15 different suppliers. They regularly have 27 00:01:31,170 --> 00:01:34,170 Adam Theobald: to order all their supplies to get new goods. They'll 28 00:01:34,170 --> 00:01:36,840 Adam Theobald: order their coffee once a week, their bread once a 29 00:01:36,840 --> 00:01:39,300 Adam Theobald: day, their milk twice or three times a week depending 30 00:01:39,300 --> 00:01:41,789 Adam Theobald: where they are. And the reality is that it's quite 31 00:01:41,790 --> 00:01:45,209 Adam Theobald: a complicated process. Every single supplier they deal with has 32 00:01:45,209 --> 00:01:48,750 Adam Theobald: a different way to receive that order. Sometimes the suppliers 33 00:01:48,750 --> 00:01:50,700 Adam Theobald: will call them in the middle of business when it's 34 00:01:50,700 --> 00:01:54,030 Adam Theobald: not convenient to the venue. So enter Ordermentum. We're an 35 00:01:54,030 --> 00:01:57,060 Adam Theobald: app that allows them to order on their terms, order 36 00:01:57,060 --> 00:01:59,940 Adam Theobald: when they want, pay when they need to, and manage 37 00:02:00,060 --> 00:02:03,240 Adam Theobald: all of those suppliers in a really nice and easy way. And 38 00:02:03,240 --> 00:02:06,420 Adam Theobald: I suppose the real benefit here is it's better for 39 00:02:06,420 --> 00:02:08,520 Adam Theobald: the venue, but it's also better for the supplier as 40 00:02:08,520 --> 00:02:11,190 Adam Theobald: well. It's a much easier way for them to manage 41 00:02:11,190 --> 00:02:11,880 Adam Theobald: all their orders. 42 00:02:12,870 --> 00:02:16,410 Sean Aylmer: So if I'm a cafe, how do I get onto 43 00:02:16,470 --> 00:02:19,169 Sean Aylmer: Ordermentum? And then the same question is, how many suppliers 44 00:02:19,169 --> 00:02:21,900 Sean Aylmer: do you have? Because presumably I can only access the 45 00:02:21,900 --> 00:02:25,139 Sean Aylmer: suppliers that are already members of your cohort. 46 00:02:25,980 --> 00:02:28,380 Adam Theobald: Yeah, that's right. Look, the traditional way of a cafe 47 00:02:28,380 --> 00:02:30,600 Adam Theobald: or a restaurant or any venue in the country joining 48 00:02:30,600 --> 00:02:34,350 Adam Theobald: Ordermentum, and there's 34, 000 of them now, the traditional way 49 00:02:34,350 --> 00:02:38,220 Adam Theobald: is their supplier invited them. So we work with suppliers 50 00:02:38,400 --> 00:02:41,970 Adam Theobald: to streamline their ordering and payment. And in doing so, 51 00:02:41,970 --> 00:02:45,329 Adam Theobald: they invite all their customers to join. But more recently, 52 00:02:45,330 --> 00:02:47,970 Adam Theobald: because we've had so much success and momentum with the 53 00:02:47,970 --> 00:02:51,090 Adam Theobald: venues and the experience, we have venues now coming direct to 54 00:02:51,090 --> 00:02:53,790 Adam Theobald: us all the time and saying, " Hey, I want to 55 00:02:53,790 --> 00:02:56,639 Adam Theobald: trade smarter. I want it to trade on my terms. 56 00:02:56,639 --> 00:02:58,740 Adam Theobald: I want one app to do it all. Can I 57 00:02:58,740 --> 00:03:02,100 Adam Theobald: connect with you and start finding suppliers on the network?" 58 00:03:02,100 --> 00:03:05,369 Adam Theobald: And that's absolutely something that we do, and it's something 59 00:03:05,370 --> 00:03:06,781 Adam Theobald: that's really accelerating at the moment. 60 00:03:06,781 --> 00:03:10,049 Sean Aylmer: 34, 000 sounds like it a lot, but I'd imagine 61 00:03:10,050 --> 00:03:13,800 Sean Aylmer: there would be hundreds of thousands of cafes, restaurants out 62 00:03:13,800 --> 00:03:15,750 Sean Aylmer: there at the moment. And I know you are not 63 00:03:15,750 --> 00:03:18,060 Sean Aylmer: the only player in this space as well. How much of 64 00:03:18,060 --> 00:03:21,450 Sean Aylmer: the process is automated at the moment in the B2B space? 65 00:03:21,870 --> 00:03:24,060 Adam Theobald: Yeah, it's a great question. So look, we are really proud of 34, 66 00:03:24,060 --> 00:03:26,610 Adam Theobald: 000 venues. We think it's a great number, and we're 67 00:03:26,610 --> 00:03:29,550 Adam Theobald: very thankful to our suppliers and venues for getting around 68 00:03:29,550 --> 00:03:32,790 Adam Theobald: Ordermentum. The truth is we see the universe as about 69 00:03:32,790 --> 00:03:36,390 Adam Theobald: a hundred thousand venues currently. But the really interesting thing 70 00:03:36,390 --> 00:03:39,360 Adam Theobald: here is whilst we might be 34, 000 of those hundred 71 00:03:39,360 --> 00:03:42,960 Adam Theobald: thousand, the really interesting thing is that when you talk 72 00:03:42,960 --> 00:03:48,000 Adam Theobald: about suppliers, by our count, there's only about 10% of suppliers 73 00:03:48,000 --> 00:03:51,840 Adam Theobald: are using a digital solution to process the ordering and 74 00:03:51,840 --> 00:03:55,320 Adam Theobald: payment right now. And so it's really weird. We're 34, 000 75 00:03:55,320 --> 00:03:58,170 Adam Theobald: venues, we're approaching 35% of the industry on the venue 76 00:03:58,170 --> 00:04:01,710 Adam Theobald: side, but there's still so much more opportunity when only 77 00:04:01,710 --> 00:04:04,470 Adam Theobald: 10% of suppliers are using it right now. So we are 78 00:04:04,740 --> 00:04:08,070 Adam Theobald: really excited by just how much white space there is, and 79 00:04:08,070 --> 00:04:10,650 Adam Theobald: that's one of the many reasons why we've decided to 80 00:04:10,650 --> 00:04:14,850 Adam Theobald: just dedicate ourselves to Australia. We think the Australian hospitality 81 00:04:14,850 --> 00:04:18,540 Adam Theobald: scene is a fantastic opportunity for us as a business. 82 00:04:18,720 --> 00:04:21,510 Adam Theobald: We think it's got a huge need for a digital 83 00:04:21,510 --> 00:04:24,810 Adam Theobald: solution to help everyone. And we're just really excited about 84 00:04:24,810 --> 00:04:28,109 Adam Theobald: building long- term relationships for both suppliers and venues in 85 00:04:28,110 --> 00:04:28,650 Adam Theobald: this space. 86 00:04:29,640 --> 00:04:33,330 Sean Aylmer: The small businesses I've been involved in, the admin is 87 00:04:33,450 --> 00:04:37,620 Sean Aylmer: burdensome. Surely this must take a lot of the paperwork, 88 00:04:37,680 --> 00:04:39,060 Sean Aylmer: literally the paperwork out of it. 89 00:04:39,900 --> 00:04:43,320 Adam Theobald: Oh, Sean, you're absolutely right. Whoever said they would go 90 00:04:43,320 --> 00:04:46,200 Adam Theobald: and start a small business to start chasing money and 91 00:04:46,440 --> 00:04:49,140 Adam Theobald: filling out forms and VAT statements and all the drama 92 00:04:49,140 --> 00:04:52,380 Adam Theobald: that goes with it. And look, I actually liken the 93 00:04:52,380 --> 00:04:55,440 Adam Theobald: operators in the space, be it suppliers or venues to myself. 94 00:04:55,710 --> 00:04:59,160 Adam Theobald: I'm a product guy, I'm an entrepreneur. I'm passionate about 95 00:04:59,160 --> 00:05:03,270 Adam Theobald: product and customers. I'm passionate about creating new technical solutions 96 00:05:03,570 --> 00:05:06,599 Adam Theobald: to meet their needs and do really, really great things 97 00:05:06,600 --> 00:05:08,880 Adam Theobald: for them so that they can spend their time more 98 00:05:08,880 --> 00:05:12,419 Adam Theobald: valuably elsewhere. And I think everyone in this space is 99 00:05:12,420 --> 00:05:16,710 Adam Theobald: the same. Hospitality and food service, it's just built around 100 00:05:16,710 --> 00:05:18,779 Adam Theobald: customers. And all of a sudden they get into it 101 00:05:18,779 --> 00:05:20,969 Adam Theobald: and realize they're doing none of the customer stuff. And 102 00:05:21,330 --> 00:05:26,039 Adam Theobald: we've been really, really blown away by the momentum of 103 00:05:26,040 --> 00:05:30,360 Adam Theobald: digitization since COVID. You've probably seen it across the board 104 00:05:30,360 --> 00:05:34,890 Adam Theobald: in all of your podcasts and guests. You regularly hear 105 00:05:34,890 --> 00:05:38,370 Adam Theobald: this story of, " It was the wake up call. We 106 00:05:38,370 --> 00:05:41,909 Adam Theobald: needed to trade smarter. We realized we needed to digitize. 107 00:05:41,910 --> 00:05:44,279 Adam Theobald: We needed to spend our time in the high value 108 00:05:44,279 --> 00:05:48,600 Adam Theobald: areas, not the noise." And lucky for us, Ordermentum is 109 00:05:48,600 --> 00:05:51,179 Adam Theobald: built to help in those moments. So look, we've been 110 00:05:51,180 --> 00:05:54,900 Adam Theobald: very lucky. We're very blessed to be operating a space 111 00:05:54,900 --> 00:05:58,320 Adam Theobald: which needs a solution so much. And we take it 112 00:05:58,589 --> 00:06:02,640 Adam Theobald: with great importance that the job we have to help the 113 00:06:02,640 --> 00:06:03,900 Adam Theobald: industry in a moment when it needs it. 114 00:06:04,380 --> 00:06:06,300 Sean Aylmer: Stay with me, Adam. We'll be back in a minute. 115 00:06:12,330 --> 00:06:15,390 Sean Aylmer: My guest this morning is Adam Theobald, co- founder and 116 00:06:15,390 --> 00:06:20,010 Sean Aylmer: CEO of Ordermentum. Okay, so I'd imagine COVID helped you. 117 00:06:20,010 --> 00:06:24,390 Sean Aylmer: It certainly brought a lot of supplies and vendors into 118 00:06:24,720 --> 00:06:28,589 Sean Aylmer: 2022. The flip side, of course, is the supply chain 119 00:06:28,589 --> 00:06:31,919 Sean Aylmer: challenges and the logistics challenges, and then you push that 120 00:06:31,920 --> 00:06:35,820 Sean Aylmer: through to floods, which certainly hurt food not just prices, 121 00:06:35,820 --> 00:06:38,969 Sean Aylmer: but actually the quantity of food available. How did you 122 00:06:38,970 --> 00:06:39,750 Sean Aylmer: handle that? 123 00:06:40,260 --> 00:06:42,659 Adam Theobald: Oh, look, it's been an incredibly difficult two and a 124 00:06:42,660 --> 00:06:45,630 Adam Theobald: half years for the industry, Sean, that real feast or 125 00:06:45,630 --> 00:06:48,900 Adam Theobald: famine. I still remember to this day walking around, I 126 00:06:48,900 --> 00:06:51,239 Adam Theobald: live in Balmain in Sydney and know it's known for its 127 00:06:51,240 --> 00:06:54,270 Adam Theobald: pubs. And I remember walking around at about four o'clock 128 00:06:54,630 --> 00:06:57,659 Adam Theobald: just after it was announced that the industry was going 129 00:06:57,660 --> 00:07:00,539 Adam Theobald: back in a lockdown. And just the despair of these 130 00:07:00,750 --> 00:07:03,660 Adam Theobald: awesome operators who had just bought all these goods, they 131 00:07:03,660 --> 00:07:06,510 Adam Theobald: were excited about opening again, they were excited about welcoming 132 00:07:06,510 --> 00:07:08,940 Adam Theobald: back customers. And all of a sudden, they're having to 133 00:07:08,940 --> 00:07:12,360 Adam Theobald: close again. And it's just been such a traumatic experience for 134 00:07:12,360 --> 00:07:15,840 Adam Theobald: everyone involved. I would say that there's been a very, 135 00:07:15,840 --> 00:07:19,770 Adam Theobald: very difficult process in dealing with the feast or famine. 136 00:07:20,100 --> 00:07:23,970 Adam Theobald: And that goes with lockdowns through to the rapid shift 137 00:07:23,970 --> 00:07:27,660 Adam Theobald: to dealing with delivery for these operators. And our business 138 00:07:27,660 --> 00:07:30,810 Adam Theobald: is much the same. We've been dealing with the work 139 00:07:30,810 --> 00:07:34,350 Adam Theobald: remote, dealing with the fact that our business and network 140 00:07:34,350 --> 00:07:37,020 Adam Theobald: could halve in any given moment for lockdowns and so 141 00:07:37,020 --> 00:07:40,260 Adam Theobald: forth. But what we saw was just the resilience. So 142 00:07:40,410 --> 00:07:42,930 Adam Theobald: through all this adversity, we saw a really big drop 143 00:07:42,930 --> 00:07:46,680 Adam Theobald: when the lockdowns occurred. We saw a really steady improvement 144 00:07:46,680 --> 00:07:51,030 Adam Theobald: in the operating environment until lockdowns were relaxed. The industry 145 00:07:51,030 --> 00:07:53,340 Adam Theobald: got back to it. The next setback occurred, they got 146 00:07:53,340 --> 00:07:56,910 Adam Theobald: back to it. And so what we found was it 147 00:07:56,910 --> 00:08:01,260 Adam Theobald: really accelerated the shift to two things. One, streamlining their 148 00:08:01,260 --> 00:08:04,110 Adam Theobald: business, but two, streamlining their payments was the big thing. 149 00:08:04,110 --> 00:08:07,440 Adam Theobald: We've seen the payment processing part of our product, which 150 00:08:07,440 --> 00:08:09,180 Adam Theobald: is a very, very big and important part of the 151 00:08:09,180 --> 00:08:12,660 Adam Theobald: value proposition for both suppliers and venues, that we saw 152 00:08:12,690 --> 00:08:17,340 Adam Theobald: 150% increase in usage of payments in the network. So 153 00:08:17,490 --> 00:08:20,760 Adam Theobald: yeah, we were really blessed with I suppose the result. It 154 00:08:20,760 --> 00:08:22,380 Adam Theobald: didn't always feel like it was going to come out 155 00:08:22,380 --> 00:08:25,230 Adam Theobald: that way. But I think it really was the shock, 156 00:08:25,290 --> 00:08:27,480 Adam Theobald: not only for the industry, but for us in terms 157 00:08:27,480 --> 00:08:30,270 Adam Theobald: of what we had to do to best service our 158 00:08:30,270 --> 00:08:33,000 Adam Theobald: network. And I think like all businesses, we all just 159 00:08:33,000 --> 00:08:35,130 Adam Theobald: came out of it knowing we needed to trade smarter. 160 00:08:35,580 --> 00:08:38,160 Sean Aylmer: Okay, just as you were talking there, it kind of 161 00:08:38,160 --> 00:08:41,580 Sean Aylmer: occurred to me, if I'm a cafe and I need 162 00:08:41,790 --> 00:08:44,729 Sean Aylmer: a lettuce, I need an iceberg lettuce, not that long 163 00:08:44,730 --> 00:08:48,750 Sean Aylmer: ago they were worth $ 11. You would've had cafes going 164 00:08:48,750 --> 00:08:51,480 Sean Aylmer: to suppliers buying iceberg lettuces. Where do you sit in 165 00:08:51,480 --> 00:08:56,490 Sean Aylmer: that? Somehow does Ordermentum help match supply and demand in 166 00:08:56,490 --> 00:08:57,179 Sean Aylmer: that case? 167 00:08:57,929 --> 00:09:00,720 Adam Theobald: What we did was we helped our suppliers manage those price 168 00:09:00,720 --> 00:09:05,280 Adam Theobald: changes. We helped our suppliers manage the process of looking 169 00:09:05,280 --> 00:09:09,150 Adam Theobald: after their customers. We helped their customers see those price 170 00:09:09,150 --> 00:09:12,719 Adam Theobald: changes, manage their payments and trade smoother. There's no doubt 171 00:09:12,720 --> 00:09:14,849 Adam Theobald: we've seen an awful lot of price changes in the 172 00:09:14,850 --> 00:09:17,940 Adam Theobald: network over the last year, especially. You bang on when 173 00:09:17,940 --> 00:09:20,819 Adam Theobald: you talk about more recently the impact of floods, the 174 00:09:20,820 --> 00:09:25,650 Adam Theobald: impact of logistics, just the changing operating environment around logistics 175 00:09:25,650 --> 00:09:29,400 Adam Theobald: has been incredible. We hear regularly from suppliers that they've 176 00:09:29,400 --> 00:09:32,790 Adam Theobald: got half their drivers unavailable through to the most recent 177 00:09:32,820 --> 00:09:36,450 Adam Theobald: COVID outbreak even. It's just been really traumatic stuff. And 178 00:09:36,450 --> 00:09:39,750 Adam Theobald: then more recently, the impact on pricing through floods and so forth has 179 00:09:40,140 --> 00:09:43,530 Adam Theobald: been incredible. So what our job here is to bring 180 00:09:43,530 --> 00:09:46,829 Adam Theobald: transparency to the supplier and venue on the pricing to 181 00:09:46,830 --> 00:09:49,320 Adam Theobald: allow them to make quick changes as required to deal 182 00:09:49,320 --> 00:09:51,990 Adam Theobald: with the operating environment and to allow them to order 183 00:09:51,990 --> 00:09:54,750 Adam Theobald: and pay quickly and efficiently. And by providing those things, 184 00:09:54,780 --> 00:09:58,230 Adam Theobald: making sure everything's digital, everyone's best placed to deal with 185 00:09:58,230 --> 00:09:59,490 Adam Theobald: the changes that get thrown at them. 186 00:10:00,179 --> 00:10:03,239 Sean Aylmer: Okay, so what's next for Ordermentum? You did a 6 187 00:10:03,240 --> 00:10:06,480 Sean Aylmer: million dollar capital raise this year. What's it mean for 188 00:10:06,480 --> 00:10:07,500 Sean Aylmer: the company's expansion? 189 00:10:08,910 --> 00:10:12,059 Adam Theobald: That 6 million dollar raise was a really exciting moment 190 00:10:12,059 --> 00:10:15,630 Adam Theobald: for us because it's the first financing round we did that wasn't 191 00:10:15,630 --> 00:10:18,540 Adam Theobald: out of position of need. We're very thankful that through 192 00:10:18,540 --> 00:10:21,809 Adam Theobald: the pandemic and through the trials and tribulations, we focused 193 00:10:21,809 --> 00:10:24,000 Adam Theobald: a lot on the commercials of the business. We focused 194 00:10:24,000 --> 00:10:27,660 Adam Theobald: a lot on making sure we're financially resilient and focused 195 00:10:27,660 --> 00:10:30,750 Adam Theobald: a lot on we ensuring we are well set up 196 00:10:30,750 --> 00:10:32,670 Adam Theobald: to scale into the future for the long term of 197 00:10:32,670 --> 00:10:35,550 Adam Theobald: this industry. So that 6 billion dollar round was a 198 00:10:35,550 --> 00:10:37,770 Adam Theobald: couple of things. Firstly, it was about keeping up with 199 00:10:37,770 --> 00:10:40,530 Adam Theobald: the demand in the network and ensuring that we had 200 00:10:40,530 --> 00:10:45,809 Adam Theobald: enough people in our team in Australia dedicated to supporting our suppliers. So 201 00:10:45,809 --> 00:10:48,870 Adam Theobald: we doubled our supplier success team and we really focused 202 00:10:48,870 --> 00:10:51,150 Adam Theobald: on how we can make sure we can support them 203 00:10:51,570 --> 00:10:54,870 Adam Theobald: to success over the next few years. The second thing 204 00:10:54,870 --> 00:10:57,690 Adam Theobald: is we've really doubled down on the venue product in 205 00:10:57,690 --> 00:11:01,620 Adam Theobald: our network. Our Ordermentum platform now is used by 34,000 206 00:11:01,620 --> 00:11:04,410 Adam Theobald: venues, as I said. That's a lot of venues and 207 00:11:04,410 --> 00:11:06,809 Adam Theobald: there's so much opportunity on how we can help them 208 00:11:06,809 --> 00:11:09,510 Adam Theobald: trade smarter, how we can make it more designed for 209 00:11:09,510 --> 00:11:12,630 Adam Theobald: their needs. We launched an insights product which helped them 210 00:11:12,630 --> 00:11:15,329 Adam Theobald: understand what they're spending, how they're spending it, where they're 211 00:11:15,330 --> 00:11:19,440 Adam Theobald: spending it. We've invested significantly in the payments product so 212 00:11:19,440 --> 00:11:22,260 Adam Theobald: that we can streamline the way they pay their suppliers and 213 00:11:22,260 --> 00:11:24,870 Adam Theobald: ensure that we are by far the best and fastest 214 00:11:24,870 --> 00:11:27,599 Adam Theobald: way to manage payments in the sector. And then more 215 00:11:27,600 --> 00:11:31,800 Adam Theobald: recently, we've focused on helping our venues find new suppliers. 216 00:11:31,800 --> 00:11:35,130 Adam Theobald: We've got lots of venues who are actively looking for 217 00:11:35,340 --> 00:11:37,530 Adam Theobald: fruit and veggie suppliers today. How do we make it 218 00:11:37,530 --> 00:11:40,080 Adam Theobald: easier for them to connect with fruit and veggie suppliers 219 00:11:40,140 --> 00:11:43,050 Adam Theobald: on our network that are not currently trading with or 220 00:11:43,050 --> 00:11:46,230 Adam Theobald: they're not able to? So I want to say it's 221 00:11:46,230 --> 00:11:49,440 Adam Theobald: keeping up with the demand, it's further streamlining and it's 222 00:11:49,440 --> 00:11:52,890 Adam Theobald: just looking for really great ways to help the whole 223 00:11:52,890 --> 00:11:55,080 Adam Theobald: industry over the next three years. 224 00:11:55,800 --> 00:11:57,719 Sean Aylmer: Adam, thank you for talking to Fear and Greed. 225 00:11:58,260 --> 00:11:58,890 Adam Theobald: Thanks for your time. 226 00:11:59,580 --> 00:12:03,780 Sean Aylmer: That was Adam Theobald, co- founder and CEO of Ordermentum. This 227 00:12:03,780 --> 00:12:06,120 Sean Aylmer: is the Fear and Greed daily interview. Join us every 228 00:12:06,120 --> 00:12:08,490 Sean Aylmer: morning for the full episode of Fear and Greed, Australia's 229 00:12:08,490 --> 00:12:12,000 Sean Aylmer: most popular business podcast. I'm Sean Aylmer. Enjoy your day.