1 00:00:04,120 --> 00:00:06,960 Speaker 1: Hi, I'm Britney Saunders, and welcome to Big Business, the 2 00:00:06,960 --> 00:00:09,800 Speaker 1: place where business is far from boring, and today I'm 3 00:00:09,800 --> 00:00:12,879 Speaker 1: recording on a wobbical land. Now I somehow manage to 4 00:00:12,880 --> 00:00:15,720 Speaker 1: build an empire from the garage underneath my house, and 5 00:00:15,760 --> 00:00:18,040 Speaker 1: I'm here to share it all with you, from the wins, 6 00:00:18,360 --> 00:00:22,560 Speaker 1: the mistakes, the challenging times and the funny moments in between. So, 7 00:00:22,640 --> 00:00:25,239 Speaker 1: whether you're in business already, perhaps you're not in the 8 00:00:25,280 --> 00:00:27,440 Speaker 1: game at all, Maybe you're just looking for some inspo, 9 00:00:27,680 --> 00:00:29,880 Speaker 1: or you simply just want to hear the tea, this 10 00:00:29,960 --> 00:00:32,400 Speaker 1: is the podcast for you. I'm going to go there 11 00:00:32,760 --> 00:00:37,040 Speaker 1: in today's episode. You know, size inclusivity. It's one of 12 00:00:37,080 --> 00:00:40,360 Speaker 1: those topics that everyone says that they care about, but 13 00:00:40,800 --> 00:00:44,560 Speaker 1: very few people actually understand what it means. It's easy 14 00:00:44,600 --> 00:00:48,919 Speaker 1: to throw around words like inclusive or body positive in marketing, 15 00:00:49,000 --> 00:00:52,559 Speaker 1: but behind the scenes, it's messy, it's confronting, and it 16 00:00:52,640 --> 00:00:56,280 Speaker 1: requires a complete shift in how you think, design and 17 00:00:56,360 --> 00:00:57,760 Speaker 1: operate as a brand. 18 00:00:58,560 --> 00:01:00,960 Speaker 2: In today's episode of Big Business. 19 00:01:00,960 --> 00:01:04,040 Speaker 1: I want to give you the real tea not just 20 00:01:04,120 --> 00:01:07,480 Speaker 1: on how Fate approaches size inclusivity, but on what it 21 00:01:07,520 --> 00:01:10,200 Speaker 1: actually takes to do it. Right, We're going to talk 22 00:01:10,200 --> 00:01:13,640 Speaker 1: about the reality that, yes, Fate has a great size range, 23 00:01:13,680 --> 00:01:16,319 Speaker 1: but we still have a very long way to go 24 00:01:16,520 --> 00:01:18,320 Speaker 1: as a brand. And I want to dive into that 25 00:01:18,400 --> 00:01:22,160 Speaker 1: because I see lots of videos pop up on social 26 00:01:22,200 --> 00:01:25,640 Speaker 1: media and Fate is always mentioned, and I kind of, 27 00:01:25,840 --> 00:01:28,520 Speaker 1: if I'm being honest, like I get scared that Fate 28 00:01:28,640 --> 00:01:32,240 Speaker 1: can be kind of put on a pedestal. Sometimes you know, 29 00:01:32,360 --> 00:01:34,399 Speaker 1: people tango, well, Fate's doing it, and I'm like, oh 30 00:01:34,440 --> 00:01:38,920 Speaker 1: my god, don't make me be the spokesperson for being inclusive, 31 00:01:39,000 --> 00:01:42,160 Speaker 1: because you know, yes, we're eight years in, but I 32 00:01:42,200 --> 00:01:44,319 Speaker 1: still feel like we have a long way to go 33 00:01:44,400 --> 00:01:46,200 Speaker 1: as a brand. And I'm going to dive into that 34 00:01:47,400 --> 00:01:50,080 Speaker 1: because at the end of the day, inclusivity isn't just 35 00:01:50,080 --> 00:01:52,720 Speaker 1: about extending your size run at all. It's so much 36 00:01:52,760 --> 00:01:55,360 Speaker 1: more than that. It's about how you make people feel. 37 00:01:55,640 --> 00:01:58,400 Speaker 1: It's about the people that are behind your brand, the 38 00:01:58,560 --> 00:02:02,840 Speaker 1: experience in our store. It's about our campaigns and the 39 00:02:02,880 --> 00:02:07,760 Speaker 1: culture that either welcomes or excludes people, often without us 40 00:02:07,840 --> 00:02:11,280 Speaker 1: even realizing. I also want to talk about today why 41 00:02:11,440 --> 00:02:15,640 Speaker 1: some brands still don't offer extended sizing, especially the ones 42 00:02:15,680 --> 00:02:18,360 Speaker 1: that have been around long enough and have more than 43 00:02:18,480 --> 00:02:20,840 Speaker 1: enough money to do it, and we're not going to 44 00:02:20,919 --> 00:02:24,240 Speaker 1: sugarcoat it in this episode. In many cases, it's not 45 00:02:24,400 --> 00:02:28,240 Speaker 1: a resources issue, it's a values issue. 46 00:02:27,840 --> 00:02:29,600 Speaker 2: And I'm going to touch on that as well. 47 00:02:30,480 --> 00:02:33,600 Speaker 1: And finally, I also want to speak to those who 48 00:02:33,639 --> 00:02:36,720 Speaker 1: have never had to think twice about walking into a 49 00:02:36,760 --> 00:02:39,760 Speaker 1: store and finding something that fits. And what's funny is 50 00:02:40,480 --> 00:02:43,840 Speaker 1: I'm one of those people. Because if you've always been 51 00:02:43,880 --> 00:02:47,880 Speaker 1: able to shop anywhere, anytime, you probably don't realize how 52 00:02:47,960 --> 00:02:50,799 Speaker 1: lucky you are. And owning a brand like Fate has 53 00:02:50,880 --> 00:02:53,000 Speaker 1: really opened my eyes to that, and I want to 54 00:02:53,040 --> 00:02:55,919 Speaker 1: shed light on that today. Maybe you're one of those 55 00:02:55,919 --> 00:02:59,280 Speaker 1: people that has never felt excluded from something that should 56 00:02:59,360 --> 00:03:03,440 Speaker 1: be enjoy like shopping, and that's where true empathy and 57 00:03:03,600 --> 00:03:07,160 Speaker 1: changes start. So let's have an honest chat about the 58 00:03:07,200 --> 00:03:10,880 Speaker 1: fashion industry today, about what we are getting right, what 59 00:03:11,040 --> 00:03:13,760 Speaker 1: we're still working on and maybe falling short in, and 60 00:03:13,800 --> 00:03:17,480 Speaker 1: why everyone deserves to wear clothes that make them feel 61 00:03:17,520 --> 00:03:21,960 Speaker 1: like themselves. So we've had this episode on our to 62 00:03:22,000 --> 00:03:24,680 Speaker 1: do list for quite a while now, and Xander's been saying, 63 00:03:24,680 --> 00:03:27,560 Speaker 1: we need to do, you know, an episode about sizing 64 00:03:27,600 --> 00:03:29,240 Speaker 1: and fashion in general. And I feel like we have 65 00:03:30,120 --> 00:03:33,280 Speaker 1: touched on it like many times throughout episodes, but I 66 00:03:33,280 --> 00:03:36,200 Speaker 1: think now is a great time to talk about it. 67 00:03:36,240 --> 00:03:39,960 Speaker 1: We are heading into the busy season in fashion and 68 00:03:40,120 --> 00:03:45,840 Speaker 1: Christmas time. And also it's great timing because there's been 69 00:03:45,880 --> 00:03:51,480 Speaker 1: a drama on TikTok in recent weeks from another brand 70 00:03:51,560 --> 00:03:54,080 Speaker 1: owner who you know what, whose name I'm not even 71 00:03:54,080 --> 00:03:56,080 Speaker 1: going to say, or the brand name I'm not even 72 00:03:56,120 --> 00:03:58,840 Speaker 1: going to say, but basically, there's this girl that owns 73 00:03:58,880 --> 00:04:03,520 Speaker 1: this small, like streetwear kind of brand, and she posted 74 00:04:03,520 --> 00:04:07,640 Speaker 1: a video with a very hot take and she said, 75 00:04:07,880 --> 00:04:10,360 Speaker 1: brands don't need to stock up to a for XL. 76 00:04:10,680 --> 00:04:13,520 Speaker 1: Wait I should probably quote this just so I actually 77 00:04:13,520 --> 00:04:17,839 Speaker 1: get her words correct. Brands don't need to stock for EXL. 78 00:04:18,360 --> 00:04:20,960 Speaker 1: You just need to choose health and drop to a 79 00:04:21,000 --> 00:04:21,680 Speaker 1: safe size. 80 00:04:22,080 --> 00:04:22,880 Speaker 2: She said that. 81 00:04:24,400 --> 00:04:27,400 Speaker 1: In a video with her face, Like her face is 82 00:04:27,440 --> 00:04:29,400 Speaker 1: in the video and she's just like applying this lip 83 00:04:29,440 --> 00:04:32,080 Speaker 1: liner and she just wrote that big bold words on 84 00:04:32,120 --> 00:04:35,080 Speaker 1: the screen and everyone was tagging me in that. I 85 00:04:35,080 --> 00:04:38,120 Speaker 1: feel like whenever a video like that happens, like are 86 00:04:38,160 --> 00:04:38,920 Speaker 1: we getting tagged? 87 00:04:38,920 --> 00:04:40,120 Speaker 2: Fate will be getting tagged. 88 00:04:40,160 --> 00:04:42,400 Speaker 1: And again, like I said in the intro, this is 89 00:04:42,440 --> 00:04:45,200 Speaker 1: when I'm like, oh shit, Like Fate is like one 90 00:04:45,200 --> 00:04:47,400 Speaker 1: of those brands that people will think of in an 91 00:04:47,440 --> 00:04:50,359 Speaker 1: instance like that, which I think is absolutely amazing. But 92 00:04:50,920 --> 00:04:53,960 Speaker 1: I don't think that we as a brand are like 93 00:04:54,200 --> 00:04:57,960 Speaker 1: the poster child for the perfect brand who is inclusive 94 00:04:58,000 --> 00:05:00,600 Speaker 1: in all the ways possible, because we still have a 95 00:05:00,640 --> 00:05:04,760 Speaker 1: really long way to go. But I saw this person 96 00:05:04,839 --> 00:05:07,880 Speaker 1: post this TikTok and I think she's a rage beta too, 97 00:05:07,880 --> 00:05:10,280 Speaker 1: Like I think she genuinely doesn't care and probably loves 98 00:05:10,320 --> 00:05:13,360 Speaker 1: the negativity. But I did leave like a cheeky comment 99 00:05:13,400 --> 00:05:17,000 Speaker 1: from my account saying like, wow, that's definitely an opinion, 100 00:05:17,320 --> 00:05:20,520 Speaker 1: and I left her comment from the fade account too. 101 00:05:20,560 --> 00:05:21,680 Speaker 1: I was like, well, I'm going to use this as 102 00:05:21,680 --> 00:05:23,960 Speaker 1: an opportunity to maybe get some more customers. So I 103 00:05:24,040 --> 00:05:26,359 Speaker 1: jumped on there and I said, hi, everyone, like, we 104 00:05:26,440 --> 00:05:28,880 Speaker 1: are Faite size of six to twenty six. We have 105 00:05:28,920 --> 00:05:31,320 Speaker 1: five stores. Come in and visit us if you'd like 106 00:05:31,360 --> 00:05:35,159 Speaker 1: a judgment free shopping experience. And so I've been getting 107 00:05:35,160 --> 00:05:37,560 Speaker 1: tagged in that video every day since it's gone up. 108 00:05:37,720 --> 00:05:39,720 Speaker 1: I don't know if by the time this episode comes out, 109 00:05:39,720 --> 00:05:42,160 Speaker 1: if her video will still be up, but I've got 110 00:05:42,160 --> 00:05:43,720 Speaker 1: it saved in my camera role. I was like, I'm 111 00:05:43,720 --> 00:05:46,600 Speaker 1: going to download that and save that because the digital 112 00:05:46,839 --> 00:05:50,479 Speaker 1: footprint is forever. But I just want to talk about 113 00:05:50,480 --> 00:05:54,600 Speaker 1: sizing in general today. It's wild to me that, like 114 00:05:54,720 --> 00:05:57,520 Speaker 1: people can have their opinions on whatever they want, But 115 00:05:57,600 --> 00:06:00,480 Speaker 1: that's just like a wild thing to have posted, especially 116 00:06:00,560 --> 00:06:03,159 Speaker 1: from someone who has like her business is very small, 117 00:06:03,640 --> 00:06:05,479 Speaker 1: and I jumped on the website. I didn't even see 118 00:06:05,480 --> 00:06:07,440 Speaker 1: what size she went to, maybe a twelve or fourteen, 119 00:06:08,080 --> 00:06:10,680 Speaker 1: But it's like, it's such a rich take for someone 120 00:06:10,720 --> 00:06:14,040 Speaker 1: to say when like no one is asking for her 121 00:06:14,080 --> 00:06:18,720 Speaker 1: brand to be inclusive, Like, and I've been loving reading 122 00:06:18,760 --> 00:06:22,000 Speaker 1: everyone's comments, like everyone's just been going absolutely hamm. So 123 00:06:22,040 --> 00:06:24,919 Speaker 1: I guess seeing that video as well was like an inspiration. Yep, 124 00:06:25,040 --> 00:06:28,600 Speaker 1: this is the right time to do this episode now. 125 00:06:28,680 --> 00:06:32,320 Speaker 1: In terms of Fate, we have sizes six to twenty six. 126 00:06:32,800 --> 00:06:35,760 Speaker 1: And the reason that we have that is because that's 127 00:06:35,800 --> 00:06:38,240 Speaker 1: what feels right to me. I've done a lot of 128 00:06:38,279 --> 00:06:41,680 Speaker 1: episodes talking about when I first started Fate, and people 129 00:06:41,720 --> 00:06:43,680 Speaker 1: would obviously look at Fate now and be like wow, 130 00:06:43,839 --> 00:06:45,360 Speaker 1: like you know, they've got all these sizes and they 131 00:06:45,400 --> 00:06:47,680 Speaker 1: got five stores and they have all the sizes, but 132 00:06:47,720 --> 00:06:50,800 Speaker 1: Fate didn't start like that. When Fate first started, we 133 00:06:50,920 --> 00:06:54,599 Speaker 1: had your standard size range six to fourteen, and I 134 00:06:54,720 --> 00:06:57,880 Speaker 1: knew when I started Fate straight away I was like, 135 00:06:58,000 --> 00:06:59,600 Speaker 1: I want to add more sizes. 136 00:06:59,640 --> 00:07:00,599 Speaker 2: And this is eight. 137 00:07:00,480 --> 00:07:03,679 Speaker 1: Years ago, and I feel like even in that eight years, 138 00:07:04,080 --> 00:07:06,880 Speaker 1: we've seen a lot of brands come a really long way. 139 00:07:06,920 --> 00:07:10,800 Speaker 1: Like when I started Fate, there wasn't really that many 140 00:07:10,840 --> 00:07:15,480 Speaker 1: brands doing many sizes, which is wild and so very 141 00:07:15,560 --> 00:07:19,000 Speaker 1: quickly like as Fate. Like when Fate started, I was like, okay, 142 00:07:19,080 --> 00:07:21,920 Speaker 1: adding sixteen, adding eighteen, adding twenty, and it was just 143 00:07:21,960 --> 00:07:25,480 Speaker 1: like this really almost snowball effect of me adding those sizes. 144 00:07:26,200 --> 00:07:28,720 Speaker 1: And I know there's a lot of conversation around brands 145 00:07:28,760 --> 00:07:31,560 Speaker 1: needing to offer every size, and I think back to, 146 00:07:31,720 --> 00:07:33,360 Speaker 1: you know, when Fate was small, or I think of 147 00:07:33,400 --> 00:07:36,360 Speaker 1: businesses now that start out and maybe they don't have 148 00:07:36,440 --> 00:07:39,480 Speaker 1: the budget to kind of offer every size straight away, 149 00:07:39,480 --> 00:07:41,360 Speaker 1: which is so fair. So I think when it comes 150 00:07:41,400 --> 00:07:44,560 Speaker 1: to us putting pressure on brands, we absolutely should because 151 00:07:44,560 --> 00:07:46,040 Speaker 1: it should just be the bare minimum that. 152 00:07:46,080 --> 00:07:47,400 Speaker 2: All sizes are available. 153 00:07:47,600 --> 00:07:50,240 Speaker 1: But I think especially for the small businesses like the 154 00:07:50,320 --> 00:07:53,680 Speaker 1: Solo started at home kind of business. It's really difficult 155 00:07:53,720 --> 00:07:56,680 Speaker 1: to buy that much stock when you're just starting out, 156 00:07:57,080 --> 00:07:59,480 Speaker 1: and I don't want to be the person to be like, yeah, 157 00:07:59,520 --> 00:08:01,920 Speaker 1: Fate stuff out with all the sizes, and we've always 158 00:08:01,920 --> 00:08:04,560 Speaker 1: been so amazing. You know, we started out small as well, 159 00:08:04,600 --> 00:08:09,240 Speaker 1: but I knew back then that I wanted to expand 160 00:08:09,280 --> 00:08:11,720 Speaker 1: on that sizing, and it was something that I made happen. 161 00:08:12,000 --> 00:08:15,040 Speaker 2: I think one of the biggest lessons, and I guess. 162 00:08:14,960 --> 00:08:18,040 Speaker 1: Something that my eyes have been open to a lot 163 00:08:18,240 --> 00:08:22,440 Speaker 1: since owning Fate and especially since having out retail stores, 164 00:08:22,960 --> 00:08:26,640 Speaker 1: is just how many people out there in their day 165 00:08:26,640 --> 00:08:29,960 Speaker 1: to day lives feel so excluded from something as simple 166 00:08:29,960 --> 00:08:34,320 Speaker 1: as going shopping right. And you know, myself, I've always 167 00:08:34,520 --> 00:08:37,880 Speaker 1: fit within the standard size range, and your standard size 168 00:08:37,920 --> 00:08:39,800 Speaker 1: range is like a six to or fourteen, right, like 169 00:08:39,880 --> 00:08:44,080 Speaker 1: five sizes, And I've been lucky in that scenario where 170 00:08:44,240 --> 00:08:46,920 Speaker 1: my whole life, even though my body's changed throughout my life, 171 00:08:46,960 --> 00:08:50,240 Speaker 1: I have, you know, had the privilege of being able 172 00:08:50,240 --> 00:08:51,960 Speaker 1: to walk into a shop and find my size. Unless 173 00:08:51,960 --> 00:08:53,880 Speaker 1: it's like one of those shops that has like two sizes, 174 00:08:53,960 --> 00:08:56,040 Speaker 1: then maybe I don't fit into that. But for my 175 00:08:56,080 --> 00:08:58,840 Speaker 1: whole life, I've been fine to go and shop anywhere, 176 00:08:58,960 --> 00:09:03,800 Speaker 1: and I guess opening our Fate stores especially, it's really 177 00:09:03,880 --> 00:09:07,760 Speaker 1: open my eyes to how many people don't have that opportunity. 178 00:09:08,040 --> 00:09:10,040 Speaker 1: And I think one of the biggest issues I don't 179 00:09:10,040 --> 00:09:12,000 Speaker 1: know if it's in the world, but definitely in Australia, 180 00:09:12,640 --> 00:09:16,960 Speaker 1: is there is like this tone death notion of people 181 00:09:17,000 --> 00:09:22,359 Speaker 1: who have never experienced being excluded, just having no idea 182 00:09:22,480 --> 00:09:25,800 Speaker 1: like how much it can impact someone when they simply 183 00:09:25,800 --> 00:09:28,720 Speaker 1: can't go into a store and shop their size, like 184 00:09:28,800 --> 00:09:31,720 Speaker 1: to feel excluded from something like that, going and buying clothes, 185 00:09:31,720 --> 00:09:37,400 Speaker 1: which would just be something that everyone can have accessibility to. 186 00:09:38,240 --> 00:09:42,160 Speaker 1: It's absolutely it's absolutely wild and I think that's why 187 00:09:42,640 --> 00:09:46,120 Speaker 1: we deal with a lot of emotions in our Fate 188 00:09:46,200 --> 00:09:49,520 Speaker 1: stores when people do come in and shop and maybe 189 00:09:49,520 --> 00:09:52,800 Speaker 1: they haven't shopped for ten years or something like that 190 00:09:52,920 --> 00:09:56,040 Speaker 1: because they've just never really had the opportunity, or they have, 191 00:09:56,200 --> 00:10:00,080 Speaker 1: but there's not many things available in their size, and 192 00:10:00,120 --> 00:10:02,000 Speaker 1: so we see it every day in our stores, like 193 00:10:02,040 --> 00:10:04,120 Speaker 1: people coming in they might be a size twenty, they 194 00:10:04,200 --> 00:10:05,880 Speaker 1: might be a size eighteen, they might be a size 195 00:10:05,920 --> 00:10:08,560 Speaker 1: twenty four, and they come into our store and they 196 00:10:08,600 --> 00:10:11,240 Speaker 1: can go to every single item in the whole store 197 00:10:11,520 --> 00:10:14,560 Speaker 1: and pick out something in their size and go try 198 00:10:14,600 --> 00:10:16,960 Speaker 1: it on, and we will have so many customers like 199 00:10:17,080 --> 00:10:20,320 Speaker 1: crying happy tears in the change room at the simple 200 00:10:20,360 --> 00:10:23,079 Speaker 1: fact that they can go and pick you know, pieces 201 00:10:23,080 --> 00:10:25,920 Speaker 1: of clothing that they can fit. And to me, it 202 00:10:26,040 --> 00:10:28,560 Speaker 1: just feels like common sense that that should be the norm. 203 00:10:28,640 --> 00:10:34,480 Speaker 1: But sadly, it's not beyond the clothes. It's just simply 204 00:10:34,600 --> 00:10:39,200 Speaker 1: about belonging. And I don't understand the hate like this 205 00:10:39,480 --> 00:10:43,119 Speaker 1: business owner that posted that bold fucking take on her TikTok, 206 00:10:43,760 --> 00:10:47,600 Speaker 1: Like what is the harm in wanting people to feel 207 00:10:47,600 --> 00:10:50,800 Speaker 1: like they belong? You know, Like what kind of person 208 00:10:50,840 --> 00:10:53,839 Speaker 1: are you to write, Yeah, brand shouldn't stock a four 209 00:10:54,040 --> 00:10:58,720 Speaker 1: XL like, you know, take the clothing out, Like why 210 00:10:58,720 --> 00:11:01,800 Speaker 1: would you want people to feel excluded from just being 211 00:11:01,800 --> 00:11:04,160 Speaker 1: able to do something as simple as going and buying 212 00:11:04,160 --> 00:11:06,920 Speaker 1: a shirt or going and buying a pair of pants. 213 00:11:07,360 --> 00:11:10,079 Speaker 1: You know, inclusivity is so much more than just having 214 00:11:10,160 --> 00:11:13,440 Speaker 1: size is available. It comes down to the simple, the 215 00:11:13,520 --> 00:11:16,559 Speaker 1: simple practice of making people feel like they belong. 216 00:11:17,240 --> 00:11:21,120 Speaker 3: I find it really odd that she felt the need 217 00:11:21,160 --> 00:11:24,920 Speaker 3: to jump online and like to clear it because you 218 00:11:25,200 --> 00:11:27,440 Speaker 3: don't have to stock the sizes if you don't want to, 219 00:11:27,520 --> 00:11:30,560 Speaker 3: but to actually jump online and be quite like venomous and. 220 00:11:30,640 --> 00:11:31,440 Speaker 4: Nasty about it. 221 00:11:31,800 --> 00:11:34,320 Speaker 3: I don't really understand that, And I don't understand like 222 00:11:34,360 --> 00:11:37,800 Speaker 3: what the end goal was and what she thought that 223 00:11:38,000 --> 00:11:40,600 Speaker 3: attention that was going to bring her business, because it's 224 00:11:40,640 --> 00:11:42,920 Speaker 3: not just people who want to be able to shop 225 00:11:43,080 --> 00:11:45,880 Speaker 3: with inclusive sizing. It's people who are going to look 226 00:11:45,880 --> 00:11:47,200 Speaker 3: at that and be like, well, I'm not going to 227 00:11:47,200 --> 00:11:48,680 Speaker 3: shop with you at all because you're actually like a 228 00:11:48,720 --> 00:11:49,360 Speaker 3: nasty person. 229 00:11:49,400 --> 00:11:51,520 Speaker 4: Like I don't understand where that's coming from. 230 00:11:51,720 --> 00:11:54,920 Speaker 1: Yeah, it's definitely a it's like I said in my 231 00:11:55,000 --> 00:11:59,320 Speaker 1: comment on her thing, like this is definitely an opinion. Yea. Yes, 232 00:11:59,440 --> 00:12:02,640 Speaker 1: you know, there are obviously plenty of brands out there 233 00:12:02,840 --> 00:12:04,880 Speaker 1: that only go to a certain size. Like you know, 234 00:12:04,920 --> 00:12:07,600 Speaker 1: it's very common for brands to go to a size fourteen, 235 00:12:07,920 --> 00:12:11,720 Speaker 1: which is like below the national average, which makes no sense, right, 236 00:12:12,400 --> 00:12:15,440 Speaker 1: And I think when it comes to brands only going 237 00:12:15,480 --> 00:12:18,440 Speaker 1: to a size fourteen, let's say, there are so many 238 00:12:18,440 --> 00:12:21,280 Speaker 1: fashion brands that only go to a certain size, right, 239 00:12:21,360 --> 00:12:24,400 Speaker 1: whether it's a size fourteen, maybe they do some sixteens, 240 00:12:24,679 --> 00:12:27,560 Speaker 1: which makes no sense with fourteen, not even being like 241 00:12:27,600 --> 00:12:29,600 Speaker 1: the national average size. 242 00:12:29,320 --> 00:12:29,839 Speaker 2: Of a woman. 243 00:12:30,720 --> 00:12:33,719 Speaker 1: And there are so many like Heritage brands that have 244 00:12:33,800 --> 00:12:36,199 Speaker 1: been around for a really long time, and they might 245 00:12:36,240 --> 00:12:38,360 Speaker 1: have stores in every Westfield and they've been around for 246 00:12:38,400 --> 00:12:43,920 Speaker 1: twenty years, and they absolutely have the budget to, you know, 247 00:12:43,960 --> 00:12:47,720 Speaker 1: add more sizes to their range, and without brands even 248 00:12:47,880 --> 00:12:51,720 Speaker 1: saying it, it says everything. Because if you can afford 249 00:12:52,240 --> 00:12:54,920 Speaker 1: to add sizes to your size range, if you have 250 00:12:55,000 --> 00:12:57,280 Speaker 1: the facilities, if you have the finances, if you have 251 00:12:57,360 --> 00:13:00,880 Speaker 1: the team, there's no reason not to who other than 252 00:13:01,920 --> 00:13:04,960 Speaker 1: simply not wanting to. And I think people need to 253 00:13:05,000 --> 00:13:09,360 Speaker 1: shop with their minds, and a brand doesn't even need 254 00:13:09,400 --> 00:13:11,640 Speaker 1: to come out and say, yeah, we don't want to 255 00:13:11,679 --> 00:13:15,280 Speaker 1: add exercises. Them simply existing and only going to a 256 00:13:15,280 --> 00:13:19,400 Speaker 1: size fourteen and never extending their size range says everything. 257 00:13:19,480 --> 00:13:23,600 Speaker 1: But then for this TikTok, she's just come out and 258 00:13:23,640 --> 00:13:26,200 Speaker 1: said it, like you know, whereas I think all these 259 00:13:26,240 --> 00:13:28,480 Speaker 1: other brands they're saying it by not doing it. 260 00:13:28,559 --> 00:13:31,040 Speaker 2: But obviously this girl has gone to the next level. 261 00:13:31,120 --> 00:13:34,679 Speaker 3: Anyone who is defending her or defending her stance. If 262 00:13:34,760 --> 00:13:37,400 Speaker 3: any one of those big brands did it, you would 263 00:13:37,480 --> 00:13:40,680 Speaker 3: view that as wrong. So just because it is someone 264 00:13:40,920 --> 00:13:43,640 Speaker 3: who is an entrepreneur and who and who's giving it 265 00:13:43,640 --> 00:13:46,200 Speaker 3: a go, it doesn't mean she should get a pass 266 00:13:46,920 --> 00:13:49,640 Speaker 3: with that look, with that take, and with that attitude. 267 00:13:49,720 --> 00:13:51,640 Speaker 2: Exactly right. And that's the thing. 268 00:13:51,720 --> 00:13:54,640 Speaker 1: Like, Yeah, if a massive brand came out and said, like, 269 00:13:54,640 --> 00:13:56,280 Speaker 1: I don't want to say any brand names, but I 270 00:13:56,360 --> 00:13:58,360 Speaker 1: know for a fact, like as I'm talking right now, 271 00:13:58,360 --> 00:13:59,960 Speaker 1: people in their heads will be able to think of 272 00:14:00,120 --> 00:14:03,000 Speaker 1: all the big retailers in Australia that only go to 273 00:14:03,000 --> 00:14:06,559 Speaker 1: a size fourteen or maybe some sixteens without them even 274 00:14:06,600 --> 00:14:09,400 Speaker 1: coming out and making the statement, we don't want to 275 00:14:09,440 --> 00:14:12,240 Speaker 1: extend our size range because we don't want those people 276 00:14:12,280 --> 00:14:15,360 Speaker 1: in our clothes. They are saying it already by not 277 00:14:15,480 --> 00:14:18,840 Speaker 1: having those sizes. And I've said this a million times before. 278 00:14:19,720 --> 00:14:24,280 Speaker 1: I feel especially disgusted when those are the brands that 279 00:14:24,400 --> 00:14:27,760 Speaker 1: have physical retail stores, because if you have a physical 280 00:14:27,800 --> 00:14:30,400 Speaker 1: retail store and you only go to a size fourteen 281 00:14:30,520 --> 00:14:34,840 Speaker 1: or maybe a sixteen, you're literally making a statement that yeah, 282 00:14:34,880 --> 00:14:37,440 Speaker 1: like sorry, this is our customer. And like if you're 283 00:14:37,480 --> 00:14:39,920 Speaker 1: above that, if you're a size sixteen, if you're an eighteen, 284 00:14:39,960 --> 00:14:43,440 Speaker 1: you're a twenty, you do not belong here. And at 285 00:14:43,480 --> 00:14:45,800 Speaker 1: the end of the day, it's so plain and simple, 286 00:14:45,880 --> 00:14:48,160 Speaker 1: like everyone deserves to wear clothes. 287 00:14:48,760 --> 00:14:50,040 Speaker 2: And on that. 288 00:14:50,040 --> 00:14:52,920 Speaker 1: Girl's TikTok, like, there was a lot of comments, you know, 289 00:14:53,400 --> 00:14:57,400 Speaker 1: going at her, but I was shocked by some of 290 00:14:57,440 --> 00:14:59,320 Speaker 1: them that were in support of her, like. 291 00:14:59,360 --> 00:15:03,160 Speaker 2: Yeah, final, someone said it, what is wrong with you people? 292 00:15:03,200 --> 00:15:05,960 Speaker 1: I saw one girl comment I think she said finally 293 00:15:06,000 --> 00:15:08,800 Speaker 1: someone said it, and I clicked on that girl's profile and. 294 00:15:08,760 --> 00:15:11,760 Speaker 2: She was following me and I was like, ooh, unfollow me. 295 00:15:12,080 --> 00:15:15,680 Speaker 3: Yeah, yeah, it's just finally someone said it. 296 00:15:15,720 --> 00:15:18,000 Speaker 4: What is it? How is it affecting you? Like, why 297 00:15:18,080 --> 00:15:18,400 Speaker 4: is it? 298 00:15:19,080 --> 00:15:21,840 Speaker 3: Why are you putting so much energy every day into 299 00:15:21,920 --> 00:15:24,240 Speaker 3: that that you feel the need. 300 00:15:24,560 --> 00:15:30,200 Speaker 1: To like the clothes that someone else wears affect anyone's life. 301 00:15:30,560 --> 00:15:33,320 Speaker 1: Wearing clothes is just a part of everyday life. It's 302 00:15:33,320 --> 00:15:37,120 Speaker 1: honestly like internalized fat phobia to not want people of 303 00:15:37,160 --> 00:15:39,640 Speaker 1: different shapes and sizes to be able to wear clothes. 304 00:15:40,000 --> 00:15:42,400 Speaker 4: And I think it's looking at people as less than that. 305 00:15:42,600 --> 00:15:44,840 Speaker 4: That is what it is. Yeah, that's the attitude. 306 00:15:44,880 --> 00:15:47,360 Speaker 1: And this is the thing I've noticed with Fate as well. Again, 307 00:15:47,400 --> 00:15:49,520 Speaker 1: I've said it on the pod before, but when we've 308 00:15:49,560 --> 00:15:52,520 Speaker 1: opened new stores and like we have mannequins in the 309 00:15:52,560 --> 00:15:54,960 Speaker 1: window of some of our stores, and the mannequins like 310 00:15:55,000 --> 00:15:58,160 Speaker 1: are fourteen, like a size fourteen. I've had people walk 311 00:15:58,200 --> 00:16:00,000 Speaker 1: past and maybe I've been like standing out the front 312 00:16:00,040 --> 00:16:01,240 Speaker 1: and they'll be like, oh, is this a store for 313 00:16:01,280 --> 00:16:04,240 Speaker 1: fat girls? And I'm like, what is wrong with you? 314 00:16:05,280 --> 00:16:08,400 Speaker 1: But like I've experienced this, you know, in person. Or 315 00:16:08,440 --> 00:16:11,160 Speaker 1: we've had a team member, let's say, working in one 316 00:16:11,200 --> 00:16:13,240 Speaker 1: of our stores and maybe the team member was a 317 00:16:13,280 --> 00:16:16,760 Speaker 1: size eight. Customers who obviously don't know who we are 318 00:16:16,760 --> 00:16:19,200 Speaker 1: as a brand have said to her, why are you 319 00:16:19,320 --> 00:16:21,520 Speaker 1: working in here if this is a shop for fat girls, 320 00:16:22,520 --> 00:16:25,080 Speaker 1: And it's like, you're completely missing the point. This is 321 00:16:25,120 --> 00:16:28,640 Speaker 1: a shop for people. This is a shop for people. 322 00:16:29,240 --> 00:16:33,680 Speaker 1: And I think that's probably something that we still deal 323 00:16:33,760 --> 00:16:38,560 Speaker 1: with at Fate. If people are smaller bodied and perhaps 324 00:16:38,720 --> 00:16:41,560 Speaker 1: view bigger people as less than I think there would 325 00:16:41,560 --> 00:16:43,760 Speaker 1: probably be a lot of smaller people out there that 326 00:16:43,840 --> 00:16:46,680 Speaker 1: would see a Fate style and go, I love that dress, 327 00:16:46,720 --> 00:16:48,040 Speaker 1: but I'm not going to buy it because like the 328 00:16:48,080 --> 00:16:49,600 Speaker 1: fat people are wearing that. 329 00:16:49,600 --> 00:16:51,080 Speaker 4: That doesn't make sense to me. 330 00:16:51,200 --> 00:16:52,200 Speaker 2: It makes me no sense. 331 00:16:52,240 --> 00:16:53,640 Speaker 3: But you could never look at someone and be like, 332 00:16:53,760 --> 00:16:55,120 Speaker 3: I'm not going to wear the pace of clothing because 333 00:16:55,120 --> 00:16:58,880 Speaker 3: it's a bigger size. Ye if it looks good on you, 334 00:16:58,920 --> 00:17:01,040 Speaker 3: if it's good on them, than anyone who cares. 335 00:17:01,120 --> 00:17:03,320 Speaker 4: Exactly right, Xander, why do you care what they're wearing? 336 00:17:03,560 --> 00:17:05,360 Speaker 2: I know it's so twisted, isn't it. 337 00:17:05,359 --> 00:17:09,439 Speaker 1: It's so like embedded in society and people's minds. But 338 00:17:09,840 --> 00:17:18,280 Speaker 1: it's got to stop, honestly, So back to being inclusive 339 00:17:18,680 --> 00:17:20,960 Speaker 1: and Fate. Yes, we do size as six to twenty six. 340 00:17:21,080 --> 00:17:23,280 Speaker 1: We could absolutely do more sizes. We could add a 341 00:17:23,320 --> 00:17:25,960 Speaker 1: size four, we could add a size twenty eight, we 342 00:17:26,000 --> 00:17:29,840 Speaker 1: could add a size thirty. And I will be the 343 00:17:29,840 --> 00:17:34,040 Speaker 1: first person to say that, you know, inclusivity is something 344 00:17:34,080 --> 00:17:38,080 Speaker 1: that we strive for, but it's not something that I 345 00:17:38,119 --> 00:17:40,359 Speaker 1: want to claim that I am the post a child 346 00:17:40,400 --> 00:17:43,119 Speaker 1: of I think my mission with Fate, even if I 347 00:17:43,160 --> 00:17:46,400 Speaker 1: can inspire you know, a small percentage of the fashion 348 00:17:46,440 --> 00:17:50,680 Speaker 1: industry to do better, then that is you know what 349 00:17:50,760 --> 00:17:54,199 Speaker 1: I'm I'm happy with. I don't want to be the 350 00:17:54,280 --> 00:17:57,119 Speaker 1: poster child and everyone to go like Fate's doing everything 351 00:17:57,160 --> 00:18:00,760 Speaker 1: perfectly because we have so far to go. We are 352 00:18:00,800 --> 00:18:06,040 Speaker 1: forever working on tweaking our size guide and the size 353 00:18:06,080 --> 00:18:08,879 Speaker 1: grading of all of our pieces. Again, I've said it before, 354 00:18:08,920 --> 00:18:11,240 Speaker 1: like there's been so many styles that we have tweaked 355 00:18:11,240 --> 00:18:13,639 Speaker 1: over the years to better improve the fit. And the 356 00:18:13,760 --> 00:18:17,040 Speaker 1: other thing with inclusivity as well, is it goes a 357 00:18:17,040 --> 00:18:19,880 Speaker 1: lot further than just sizing. You know, it goes into 358 00:18:19,880 --> 00:18:27,280 Speaker 1: people's backgrounds, age, demographics, abilities in life, stages of life, 359 00:18:27,680 --> 00:18:31,240 Speaker 1: and it's so much more than just the size on 360 00:18:31,320 --> 00:18:31,800 Speaker 1: the tag. 361 00:18:32,160 --> 00:18:36,880 Speaker 3: Yeah, I think it's really easy for people to blame 362 00:18:37,240 --> 00:18:42,520 Speaker 3: people sizing on health and have that nasty attitude, but 363 00:18:43,200 --> 00:18:46,280 Speaker 3: it comes down to things like when like women go 364 00:18:46,320 --> 00:18:47,840 Speaker 3: through menopause, their bodies change. 365 00:18:47,880 --> 00:18:50,119 Speaker 2: Oh yeah, our bodies changed our whole life. 366 00:18:50,200 --> 00:18:52,840 Speaker 3: I have a mother who's gone through this, and you know, 367 00:18:52,920 --> 00:18:55,560 Speaker 3: she's gone through menopause and changed in her life and 368 00:18:56,119 --> 00:18:59,800 Speaker 3: she's felt, you know, completely, like she's not in her 369 00:18:59,840 --> 00:19:03,240 Speaker 3: own body anymore. So there's so many more factors that 370 00:19:03,280 --> 00:19:07,560 Speaker 3: come into why inclusive sizing is so important exactly, and 371 00:19:07,600 --> 00:19:09,720 Speaker 3: the confidence that that gives back to people. 372 00:19:10,000 --> 00:19:12,000 Speaker 1: Like you give a piece of clothing to someone and 373 00:19:12,040 --> 00:19:14,320 Speaker 1: it fits them perfectly, that will I'm not saying it 374 00:19:14,320 --> 00:19:16,560 Speaker 1: will change their life, but it really can have a 375 00:19:16,560 --> 00:19:19,960 Speaker 1: positive impact. And this is what being inclusive is all about. 376 00:19:20,359 --> 00:19:23,000 Speaker 1: It's not about like saying, yeah, we do all these sizes. 377 00:19:23,040 --> 00:19:26,560 Speaker 1: It's about like making a positive impact in one person's day. 378 00:19:26,920 --> 00:19:29,160 Speaker 1: You know, if someone comes into our store and they've 379 00:19:29,160 --> 00:19:31,479 Speaker 1: never shopped with us before and they're scared of shopping 380 00:19:31,520 --> 00:19:33,439 Speaker 1: and they can come in and try something on and 381 00:19:33,440 --> 00:19:35,200 Speaker 1: walk out with a piece that makes them feel great, 382 00:19:35,400 --> 00:19:38,399 Speaker 1: I have done my job Like that is that is 383 00:19:38,480 --> 00:19:41,399 Speaker 1: exactly why we do what we do. And it's just 384 00:19:41,640 --> 00:19:45,400 Speaker 1: it's so important in more ways than one. And inclusivity 385 00:19:45,440 --> 00:19:49,200 Speaker 1: goes so far beyond just having those sizes in your 386 00:19:49,280 --> 00:19:50,000 Speaker 1: size range. 387 00:19:50,280 --> 00:19:53,440 Speaker 2: So what are some more meanings of inclusivity? 388 00:19:54,320 --> 00:19:57,480 Speaker 1: Like we just mentioned, inclusivity is so much more than 389 00:19:57,560 --> 00:20:00,800 Speaker 1: just sizes Like that is just one part of being inclusive. 390 00:20:01,359 --> 00:20:05,080 Speaker 1: And every single day, especially with my marketing team, we 391 00:20:05,280 --> 00:20:09,159 Speaker 1: are wanting to become more inclusive as a brand. I 392 00:20:09,200 --> 00:20:12,600 Speaker 1: think it's also important to be realistic with brands and 393 00:20:12,880 --> 00:20:18,159 Speaker 1: being inclusive. Obviously, we can't make things happen overnight. You know, 394 00:20:18,240 --> 00:20:21,560 Speaker 1: I wish overnight I could be the most inclusive brand 395 00:20:21,640 --> 00:20:24,639 Speaker 1: in every angle possible, But these are things that we 396 00:20:24,760 --> 00:20:28,800 Speaker 1: have to work on over time. So some other ways 397 00:20:28,800 --> 00:20:32,200 Speaker 1: that brands can be inclusive is having a diverse age 398 00:20:32,320 --> 00:20:35,960 Speaker 1: range shown on your website and social media. And that's 399 00:20:36,000 --> 00:20:38,760 Speaker 1: one thing that if I'm being honest, we could absolutely 400 00:20:38,800 --> 00:20:41,080 Speaker 1: do better at Fate. I would love to work with 401 00:20:41,119 --> 00:20:44,520 Speaker 1: some more mature models and show that, you know, Fate 402 00:20:44,600 --> 00:20:47,080 Speaker 1: isn't just for the girls who are millennials, you know, 403 00:20:47,160 --> 00:20:49,760 Speaker 1: I'd love to work with some older models. So I've 404 00:20:49,760 --> 00:20:52,800 Speaker 1: been having chats with our marketing team and we've been 405 00:20:53,119 --> 00:20:56,480 Speaker 1: scouring all the modeling agencies online who have more mature 406 00:20:56,520 --> 00:20:59,480 Speaker 1: age models, because again, like when I think into my 407 00:20:59,520 --> 00:21:02,800 Speaker 1: Fate's We've got people coming in who are all different ages. 408 00:21:02,920 --> 00:21:05,800 Speaker 1: We've got moms bringing their daughters in, you know, and 409 00:21:05,880 --> 00:21:08,080 Speaker 1: daughters that are my age, they're bringing in their sixty 410 00:21:08,080 --> 00:21:10,679 Speaker 1: something year old mom. So it's important for us to 411 00:21:10,720 --> 00:21:13,360 Speaker 1: show that through our socials and on our website, which 412 00:21:13,400 --> 00:21:16,520 Speaker 1: is something that we haven't tapped into yet and we 413 00:21:16,560 --> 00:21:21,520 Speaker 1: absolutely want to. Inclusivity is also about showing people from 414 00:21:21,560 --> 00:21:26,280 Speaker 1: all different walks of life, different ethnicities. We recently have 415 00:21:26,400 --> 00:21:30,240 Speaker 1: been shooting with a beautiful Asian model named Chloe, and 416 00:21:30,480 --> 00:21:32,199 Speaker 1: the first time that we shot with her which was 417 00:21:32,280 --> 00:21:35,600 Speaker 1: just like two months ago, and we do a post 418 00:21:35,640 --> 00:21:37,880 Speaker 1: in our Fate Society group every time we have new 419 00:21:37,960 --> 00:21:41,040 Speaker 1: arrivals launching, and she was like the main images in 420 00:21:41,160 --> 00:21:45,560 Speaker 1: the Fate Society sneak peak post and one of the 421 00:21:45,600 --> 00:21:48,639 Speaker 1: top comments on that post was from another Asian girl 422 00:21:48,680 --> 00:21:50,359 Speaker 1: and she said, Oh my god, Like, you have no 423 00:21:50,480 --> 00:21:53,160 Speaker 1: idea how much this means to me to see someone 424 00:21:53,400 --> 00:21:56,879 Speaker 1: who looks like me represented like in your images, Like 425 00:21:56,920 --> 00:21:59,240 Speaker 1: I never see this, and again like that's just another 426 00:21:59,240 --> 00:22:02,040 Speaker 1: moment for me. I think shit, like, yeah, this is 427 00:22:02,080 --> 00:22:04,399 Speaker 1: really important, Like we need to focus more on this 428 00:22:04,520 --> 00:22:07,560 Speaker 1: and having you know, people of all different ethnicities and 429 00:22:07,720 --> 00:22:10,800 Speaker 1: backgrounds in our photos and on our Instagram. So that's 430 00:22:10,800 --> 00:22:14,159 Speaker 1: something that we're currently working on. It's also important to 431 00:22:14,920 --> 00:22:18,440 Speaker 1: think about inclusivity in terms of people. 432 00:22:18,119 --> 00:22:19,760 Speaker 2: With different abilities in life. 433 00:22:20,160 --> 00:22:24,040 Speaker 1: We have like a Customer Creator pr list and we 434 00:22:24,080 --> 00:22:26,680 Speaker 1: work with a beautiful girl named Jamie. I don't know 435 00:22:26,720 --> 00:22:29,280 Speaker 1: if she listens to my podcast, but shout out to 436 00:22:29,280 --> 00:22:31,840 Speaker 1: you Jamie if you are listening. And she's been creating 437 00:22:31,880 --> 00:22:34,720 Speaker 1: some content for us lately and she's in a wheelchair 438 00:22:34,840 --> 00:22:37,920 Speaker 1: and she shops at our Hawthorn store and she's done 439 00:22:38,160 --> 00:22:41,280 Speaker 1: a video on her TikTok about going into our Hawthorn store, 440 00:22:41,320 --> 00:22:45,520 Speaker 1: and she was making comments regarding the accessibility of our 441 00:22:45,560 --> 00:22:47,679 Speaker 1: Fate store, which again is just like something that you 442 00:22:47,720 --> 00:22:50,480 Speaker 1: never really think of until you're experiencing it. You know, 443 00:22:50,560 --> 00:22:54,200 Speaker 1: we need to be inclusive with the accessibility not only 444 00:22:54,240 --> 00:22:57,080 Speaker 1: of our clothing and our pieces, but also our stores, 445 00:22:57,160 --> 00:23:00,160 Speaker 1: like is there enough room for wheelchairs to go through 446 00:23:00,200 --> 00:23:02,520 Speaker 1: all the racks and down the side of the counter. 447 00:23:03,119 --> 00:23:05,600 Speaker 1: So we absolutely love Jamie, but again, like we need 448 00:23:05,640 --> 00:23:09,040 Speaker 1: to work on showcasing more people through our brand that 449 00:23:09,080 --> 00:23:13,119 Speaker 1: have different abilities. Obviously, body types is another one, like 450 00:23:13,200 --> 00:23:16,239 Speaker 1: everyone has Yeah, everyone's different sizes, but people also have 451 00:23:16,280 --> 00:23:20,800 Speaker 1: different body shapes and body types. Just this morning, I've 452 00:23:20,840 --> 00:23:23,040 Speaker 1: just left the office and the girls are doing a 453 00:23:23,080 --> 00:23:24,960 Speaker 1: shoot and we've got a model who has like a 454 00:23:24,960 --> 00:23:26,960 Speaker 1: bit more of an athletic build, and again I was like, 455 00:23:27,000 --> 00:23:28,680 Speaker 1: looking at her body, I was like, this is important 456 00:23:28,720 --> 00:23:31,280 Speaker 1: for us to show, you know, a more athletic build 457 00:23:31,359 --> 00:23:35,120 Speaker 1: in our clothing. It's all these little things and even 458 00:23:35,160 --> 00:23:37,560 Speaker 1: just people that are in different stages of life. One 459 00:23:37,560 --> 00:23:40,240 Speaker 1: thing that we'd love to focus on more and definitely 460 00:23:40,280 --> 00:23:43,520 Speaker 1: are actively working on is showcasing more of the mothers 461 00:23:43,520 --> 00:23:45,639 Speaker 1: in our community because we have so many mums in 462 00:23:45,680 --> 00:23:49,120 Speaker 1: our community. So again, like inclusivity is so much more 463 00:23:49,160 --> 00:23:49,920 Speaker 1: than just sizing. 464 00:23:50,320 --> 00:23:51,200 Speaker 2: Brands have to be. 465 00:23:51,160 --> 00:23:54,719 Speaker 1: Emotionally inclusive when it comes to our stores. You know, 466 00:23:55,000 --> 00:23:58,600 Speaker 1: it's really important for us to create a safe, welcoming 467 00:23:58,800 --> 00:24:01,639 Speaker 1: environment and that play a part in being inclusive as 468 00:24:01,640 --> 00:24:03,800 Speaker 1: a brand. Sure we have size of six to twenty six, 469 00:24:04,160 --> 00:24:06,320 Speaker 1: but we also want to focus on being inclusive in 470 00:24:06,400 --> 00:24:11,040 Speaker 1: our stores by having welcoming staff with friendly smiles and faces. 471 00:24:11,080 --> 00:24:14,399 Speaker 1: I think us not having KPIs really plays into this 472 00:24:14,560 --> 00:24:18,560 Speaker 1: majorly because it means our store teams aren't there, you know, 473 00:24:18,640 --> 00:24:20,879 Speaker 1: to try and make money out of every customer. Instead, 474 00:24:20,920 --> 00:24:24,560 Speaker 1: their focus is how can we make this experience enjoyable 475 00:24:24,720 --> 00:24:31,360 Speaker 1: for our customers, and that's a massive one for us. 476 00:24:32,040 --> 00:24:34,600 Speaker 1: Let's talk a little bit about why some brands don't 477 00:24:34,600 --> 00:24:37,040 Speaker 1: do extended sizing, and I know I've touched on this 478 00:24:37,680 --> 00:24:40,160 Speaker 1: a lot, and I feel like I can just keep 479 00:24:40,200 --> 00:24:40,760 Speaker 1: it short. 480 00:24:40,960 --> 00:24:41,840 Speaker 2: There's a few. 481 00:24:41,640 --> 00:24:45,479 Speaker 1: Reasons why brands might not, and like I mentioned at 482 00:24:45,480 --> 00:24:47,480 Speaker 1: the beginning of this episode, I think we have to 483 00:24:47,480 --> 00:24:50,360 Speaker 1: give a little bit of grace to people who are 484 00:24:50,520 --> 00:24:53,680 Speaker 1: just starting out and maybe they don't have the budget. 485 00:24:53,880 --> 00:24:57,040 Speaker 1: But when I talk about brands not offering extended sizing, 486 00:24:57,160 --> 00:25:00,280 Speaker 1: I'm talking about the already established brands, maybe the that 487 00:25:00,280 --> 00:25:03,760 Speaker 1: have been around fifteen twenty thirty years, that have clearly 488 00:25:03,800 --> 00:25:06,359 Speaker 1: got all of their ducks in a row and can 489 00:25:06,440 --> 00:25:09,600 Speaker 1: afford to do so. But some reasons why brands might 490 00:25:09,640 --> 00:25:12,960 Speaker 1: not do it is cost and complexity of pattern making 491 00:25:13,320 --> 00:25:17,280 Speaker 1: for more sizes. When you are making clothes for a 492 00:25:17,400 --> 00:25:20,400 Speaker 1: larger range of sizes, you're going to have to make 493 00:25:20,480 --> 00:25:24,600 Speaker 1: different patterns for the pieces because obviously the curveer your 494 00:25:24,600 --> 00:25:27,920 Speaker 1: body gets, the more different shapes that you're dealing with. 495 00:25:27,960 --> 00:25:30,520 Speaker 1: And again that's something that we are still constantly working 496 00:25:30,560 --> 00:25:35,840 Speaker 1: on at FATE. And we we like make and measure 497 00:25:35,920 --> 00:25:38,399 Speaker 1: everything off me to begin with, but then we also 498 00:25:38,520 --> 00:25:41,480 Speaker 1: have size like twenty and twenty two and twenty four 499 00:25:41,600 --> 00:25:44,439 Speaker 1: fit models who will also sample the clothes with me, 500 00:25:44,760 --> 00:25:47,280 Speaker 1: so that way you know, we're ensuring you know the 501 00:25:47,320 --> 00:25:48,879 Speaker 1: fit on me is going to be great as a 502 00:25:48,880 --> 00:25:51,640 Speaker 1: more straight sized person. And then of course we're catering 503 00:25:51,680 --> 00:25:53,639 Speaker 1: to those that are like a size twenty or twenty 504 00:25:53,640 --> 00:25:56,639 Speaker 1: two or twenty four. We also run into the issue 505 00:25:56,640 --> 00:26:00,280 Speaker 1: of minimum order quantities and stock risk. Again, massive brands 506 00:26:00,320 --> 00:26:03,000 Speaker 1: can one hundred percent afford to do this. When you're 507 00:26:03,000 --> 00:26:05,840 Speaker 1: making any piece of clothing, there will be a minimum, 508 00:26:06,040 --> 00:26:10,879 Speaker 1: and when you're doing extended sizing, the minimum is higher. 509 00:26:11,240 --> 00:26:13,080 Speaker 1: So let's say, for example, if you're making a piece 510 00:26:13,119 --> 00:26:16,920 Speaker 1: of clothing in sizes six to fourteen, the minimum might 511 00:26:17,000 --> 00:26:19,600 Speaker 1: be and it depends on who you're working with, but 512 00:26:19,640 --> 00:26:22,640 Speaker 1: the minimum might be one hundred units. But then if 513 00:26:22,640 --> 00:26:26,040 Speaker 1: you want to add more sizes, that minimum might go up. 514 00:26:26,160 --> 00:26:27,399 Speaker 1: You know, it might be Oh, if you want to 515 00:26:27,400 --> 00:26:30,120 Speaker 1: add a size sixteen and eighteen, the minimum is two 516 00:26:30,240 --> 00:26:32,479 Speaker 1: hundred and if you want to add more and more sizes, 517 00:26:32,520 --> 00:26:36,000 Speaker 1: that minimum might be even higher. So this is like 518 00:26:36,119 --> 00:26:39,000 Speaker 1: the issue that you know small startups will run into, 519 00:26:39,119 --> 00:26:40,720 Speaker 1: is like they might launch and want to go to 520 00:26:40,880 --> 00:26:43,440 Speaker 1: like at least a size twenty, but the minimum order 521 00:26:43,520 --> 00:26:47,240 Speaker 1: quantity is so high because they're doing more sizes, and 522 00:26:47,320 --> 00:26:49,560 Speaker 1: maybe if they're self funded, they don't have the money 523 00:26:49,600 --> 00:26:52,440 Speaker 1: to do that. But again, the big brands, they can 524 00:26:52,480 --> 00:26:56,120 Speaker 1: one hundred percent afford this old school beliefs about what 525 00:26:56,240 --> 00:26:58,959 Speaker 1: is marketable. I mean, just go look at any brand's 526 00:26:59,000 --> 00:27:01,920 Speaker 1: Instagram account and it'll tell you everything that you need 527 00:27:01,960 --> 00:27:04,760 Speaker 1: to know about what they believe in. You know, if 528 00:27:04,760 --> 00:27:06,520 Speaker 1: you go and look at a brand's Instagram account and 529 00:27:06,560 --> 00:27:10,360 Speaker 1: it is all size six blonde models, that tells you 530 00:27:10,680 --> 00:27:14,240 Speaker 1: like the brand's morals and beliefs. If it's run by 531 00:27:14,280 --> 00:27:17,480 Speaker 1: a bunch of people that have never experienced being excluded 532 00:27:17,800 --> 00:27:21,919 Speaker 1: from fashion, then maybe there's no one in you know, 533 00:27:22,000 --> 00:27:24,240 Speaker 1: their team to be like, hey, I think we should 534 00:27:24,280 --> 00:27:27,720 Speaker 1: do this because XYZ. The thing is, the biggest brands 535 00:27:27,720 --> 00:27:30,919 Speaker 1: in the world could do it, but they choose not to. 536 00:27:31,200 --> 00:27:34,320 Speaker 1: And that's the problem. It's not that they can't, it's 537 00:27:34,400 --> 00:27:37,919 Speaker 1: that they won't. And like I said at the beginning, 538 00:27:38,440 --> 00:27:40,760 Speaker 1: I don't want to ever make these episodes to just 539 00:27:40,760 --> 00:27:43,919 Speaker 1: like throw shade at everyone and make myself look better. 540 00:27:44,000 --> 00:27:47,040 Speaker 1: I'm just talking facts here. These brands have the budget 541 00:27:47,080 --> 00:27:49,320 Speaker 1: to do it, they have the facilities to do it, 542 00:27:49,520 --> 00:27:52,080 Speaker 1: they have all the staff to help facilitate it, and 543 00:27:52,119 --> 00:27:55,840 Speaker 1: all the designers, but they literally just choose not to. 544 00:27:56,320 --> 00:27:59,560 Speaker 1: Plain and simple, if you're a massive brand and you 545 00:27:59,640 --> 00:28:02,120 Speaker 1: go to a size fourteen but you have been around 546 00:28:02,320 --> 00:28:06,040 Speaker 1: for years, you are making a statement without even saying 547 00:28:06,040 --> 00:28:08,640 Speaker 1: anything at all. When a brand has been around for 548 00:28:08,760 --> 00:28:11,160 Speaker 1: ten years and they have millions of dollars in revenue. 549 00:28:11,600 --> 00:28:15,760 Speaker 1: Them not extending their sizing isn't a resources issue, it 550 00:28:15,920 --> 00:28:19,240 Speaker 1: is a values issue. So what does the road ahead 551 00:28:19,280 --> 00:28:21,480 Speaker 1: look like? I mean, I've been in the game for 552 00:28:21,520 --> 00:28:24,040 Speaker 1: eight years, and I think in that eight years we 553 00:28:24,240 --> 00:28:27,320 Speaker 1: have seen a lot of growth. I feel like there's 554 00:28:27,320 --> 00:28:30,000 Speaker 1: been a lot of new brands popping up, especially in 555 00:28:30,040 --> 00:28:33,200 Speaker 1: the Australian market, who are offering more and more sizes. 556 00:28:33,480 --> 00:28:36,680 Speaker 1: I still think we, one hundred percent have a long 557 00:28:36,720 --> 00:28:40,560 Speaker 1: way to go, and I even say that speaking from Fate, like, yeah, 558 00:28:40,560 --> 00:28:42,840 Speaker 1: we're doing all these really cool things, and we're doing 559 00:28:43,040 --> 00:28:46,280 Speaker 1: you know, customer model search, customer brand trip. 560 00:28:46,480 --> 00:28:47,640 Speaker 2: We're trying to you. 561 00:28:47,600 --> 00:28:50,720 Speaker 1: Know, be more diverse with who we're showcasing on our 562 00:28:50,760 --> 00:28:53,400 Speaker 1: website and Instagram, which by the way, is not perfect. 563 00:28:53,480 --> 00:28:55,680 Speaker 1: Like that is something we are actively working on every 564 00:28:55,760 --> 00:28:58,479 Speaker 1: single week. We are always wanting to get better. I 565 00:28:58,520 --> 00:29:03,040 Speaker 1: definitely think the fashion industry has a long way to go, 566 00:29:03,280 --> 00:29:05,840 Speaker 1: but I am seeing, like I have seen changes in 567 00:29:05,880 --> 00:29:07,800 Speaker 1: the eight years that I've been in the game, and 568 00:29:07,880 --> 00:29:11,760 Speaker 1: I can only hope that in the next eight years, 569 00:29:11,960 --> 00:29:14,640 Speaker 1: you know, will come leaps and bounds. 570 00:29:15,000 --> 00:29:16,600 Speaker 2: It can't happen overnight. 571 00:29:16,720 --> 00:29:20,640 Speaker 1: But if all brands can actively work towards becoming more 572 00:29:20,640 --> 00:29:24,800 Speaker 1: inclusive and having that in your brand and company values, 573 00:29:24,880 --> 00:29:27,880 Speaker 1: I think with those small changes we will see more 574 00:29:28,000 --> 00:29:30,600 Speaker 1: change in the next eight years and hopefully many more 575 00:29:30,600 --> 00:29:33,000 Speaker 1: to come, because at the end of the day, you 576 00:29:33,040 --> 00:29:35,760 Speaker 1: can think of it from every angle, but to put 577 00:29:35,760 --> 00:29:39,240 Speaker 1: it plane and simply, you know, people deserve to be 578 00:29:39,360 --> 00:29:43,240 Speaker 1: able to shop, and even further, people deserve to feel 579 00:29:43,240 --> 00:29:47,120 Speaker 1: bloody good about themselves. And circling back to the very 580 00:29:47,120 --> 00:29:51,280 Speaker 1: beginning of this episode with that girl that made that video, like, 581 00:29:51,400 --> 00:29:55,479 Speaker 1: obviously she's just a fucking idiot, if I'm being completely honest, sorry, 582 00:29:55,680 --> 00:29:58,440 Speaker 1: Like I don't ever want to be like nasty or whatever. 583 00:29:58,560 --> 00:30:00,800 Speaker 2: But there's obviously people that have those opinions. 584 00:30:00,880 --> 00:30:03,800 Speaker 1: But for her to vocalize it with her face in 585 00:30:03,840 --> 00:30:07,560 Speaker 1: it and her brand name written like in her bio, 586 00:30:08,320 --> 00:30:11,920 Speaker 1: like you're an idiot, and those kind of people can exist, 587 00:30:11,960 --> 00:30:14,040 Speaker 1: you know, because at the end of the day, it's 588 00:30:14,080 --> 00:30:17,240 Speaker 1: people like that that make people like me look better. 589 00:30:17,440 --> 00:30:17,680 Speaker 3: You know. 590 00:30:17,840 --> 00:30:20,960 Speaker 1: She can be non inclusive if she wants, and I'll 591 00:30:21,000 --> 00:30:22,880 Speaker 1: be the first one to comment and go, hey, everyone, well, 592 00:30:22,960 --> 00:30:25,800 Speaker 1: if you do want to come shop with us here. 593 00:30:25,560 --> 00:30:27,760 Speaker 2: We are, you know, But at the end of the day, 594 00:30:27,880 --> 00:30:28,600 Speaker 2: I don't get it. 595 00:30:28,800 --> 00:30:33,640 Speaker 1: We're all human, everyone deserves to wear clothes, and I 596 00:30:33,760 --> 00:30:37,320 Speaker 1: just can't believe that in twenty twenty five, this is 597 00:30:37,400 --> 00:30:41,840 Speaker 1: still a conversation because it's clothes at the end of 598 00:30:41,840 --> 00:30:45,680 Speaker 1: the day, you know, it should be and could be 599 00:30:46,120 --> 00:30:50,040 Speaker 1: so simple. It could be so simple, but it isn't. 600 00:30:50,160 --> 00:30:53,960 Speaker 1: And I think my mission is to even play the 601 00:30:54,000 --> 00:30:58,560 Speaker 1: smallest one percent part in inspiring others or making feel 602 00:30:58,640 --> 00:31:01,680 Speaker 1: people feel good, and like that's my job done at 603 00:31:01,680 --> 00:31:04,600 Speaker 1: the end of the day. Do you have any final thoughts, 604 00:31:04,680 --> 00:31:06,040 Speaker 1: feelings concerned Xander? 605 00:31:06,480 --> 00:31:08,360 Speaker 4: Oh, I just agree she's a fucking idiot. 606 00:31:09,560 --> 00:31:13,800 Speaker 3: Yeah, yeah, I just I just can't believe she said 607 00:31:13,800 --> 00:31:14,840 Speaker 3: it with a full chat. 608 00:31:14,960 --> 00:31:15,840 Speaker 2: Yeah she really did. 609 00:31:16,480 --> 00:31:19,280 Speaker 1: Yeah, and you sent it to me Like there was 610 00:31:19,320 --> 00:31:21,440 Speaker 1: a news article that got posted as well, and it 611 00:31:21,480 --> 00:31:23,240 Speaker 1: was all about her and her video. And then I 612 00:31:23,400 --> 00:31:24,600 Speaker 1: was at the end of it and they put all 613 00:31:24,680 --> 00:31:27,760 Speaker 1: my photos as well as like thanks for the free promotion. 614 00:31:28,480 --> 00:31:30,640 Speaker 3: Yeah, and I look, I don't know if I'm allowed 615 00:31:30,640 --> 00:31:32,600 Speaker 3: to say this, but allegedly. 616 00:31:33,440 --> 00:31:34,360 Speaker 4: She doesn't have an ABN. 617 00:31:34,720 --> 00:31:39,120 Speaker 1: Yeah, I saw that I was doing some sleuthing online 618 00:31:39,400 --> 00:31:43,240 Speaker 1: and the allegedly there was no pop privacy policy on 619 00:31:43,240 --> 00:31:45,400 Speaker 1: her website too, So the whole. 620 00:31:45,120 --> 00:31:48,320 Speaker 3: Thing is just guys search those terms and it should 621 00:31:48,360 --> 00:31:49,600 Speaker 3: pop up if you really want to know. 622 00:31:49,840 --> 00:31:50,840 Speaker 4: Yeah, who it is. 623 00:31:50,880 --> 00:31:53,200 Speaker 1: We're not gonna name who she is, but it's very 624 00:31:53,200 --> 00:31:54,960 Speaker 1: easy to find. That's if it's still there by the 625 00:31:55,000 --> 00:31:55,760 Speaker 1: time this comes out. 626 00:31:55,800 --> 00:31:56,200 Speaker 2: Who knows. 627 00:31:56,200 --> 00:31:58,320 Speaker 1: I'm surpr she hasn't taken it down because it's been 628 00:31:58,400 --> 00:32:02,840 Speaker 1: up for about a week now, but who knows. The 629 00:32:02,880 --> 00:32:05,800 Speaker 1: digital footprint is forever, and there's an article online about 630 00:32:05,840 --> 00:32:08,680 Speaker 1: it now with screenshots. Do people not think about their 631 00:32:08,720 --> 00:32:11,280 Speaker 1: digital footprint? Like imagine her in ten years from now? 632 00:32:11,760 --> 00:32:13,760 Speaker 3: Oh my god, I hate my digital footprint. I go 633 00:32:13,840 --> 00:32:16,440 Speaker 3: back into lets so much like I really. 634 00:32:16,520 --> 00:32:16,880 Speaker 2: I know me. 635 00:32:16,920 --> 00:32:19,880 Speaker 1: When I see an old embarrassing Facebook memory, I'm like, oh, 636 00:32:19,920 --> 00:32:20,720 Speaker 1: why did I say that? 637 00:32:20,720 --> 00:32:21,480 Speaker 2: It's so cringe. 638 00:32:22,560 --> 00:32:24,160 Speaker 4: I've told you this. I went back into later ten 639 00:32:24,240 --> 00:32:26,240 Speaker 4: years of content Instagram. 640 00:32:29,320 --> 00:32:33,160 Speaker 1: Well, as always, I'm going to end this episode with 641 00:32:33,320 --> 00:32:36,400 Speaker 1: a tip of the week. This isn't really a tip, 642 00:32:36,520 --> 00:32:39,440 Speaker 1: but I saw something the other day and it made 643 00:32:39,440 --> 00:32:42,400 Speaker 1: me think that is so true. You know in life, 644 00:32:42,840 --> 00:32:46,280 Speaker 1: how we always say, oh, take us back to the 645 00:32:46,280 --> 00:32:49,240 Speaker 1: good old days. You know, like you'll often reminisce on 646 00:32:49,280 --> 00:32:51,840 Speaker 1: a time in your life when you look back and 647 00:32:51,880 --> 00:32:54,400 Speaker 1: you feel a bit nostalgic and it was like a 648 00:32:54,440 --> 00:32:55,400 Speaker 1: really fun time. 649 00:32:56,640 --> 00:32:59,120 Speaker 2: Right now is the good old times? 650 00:33:00,080 --> 00:33:03,320 Speaker 1: Talking to like Grace at work about our when we 651 00:33:03,320 --> 00:33:05,400 Speaker 1: were setting up our Miranda store and like we had 652 00:33:05,400 --> 00:33:07,920 Speaker 1: this little rental house in Cronulla and we had so 653 00:33:08,040 --> 00:33:08,920 Speaker 1: much fun there. 654 00:33:08,920 --> 00:33:11,280 Speaker 2: And we're like, take us back, like that was so fun. 655 00:33:12,000 --> 00:33:14,280 Speaker 1: But you never realize it, like the moment that you're 656 00:33:14,280 --> 00:33:16,440 Speaker 1: living in now is the good old times as well, 657 00:33:16,480 --> 00:33:19,360 Speaker 1: because in two years from now, you're gonna look back 658 00:33:19,400 --> 00:33:21,600 Speaker 1: to whatever it is that you're doing now, even if 659 00:33:21,680 --> 00:33:23,560 Speaker 1: you're having a stressful or hard time, and you're gonna 660 00:33:23,560 --> 00:33:25,040 Speaker 1: be like, oh, those were the good old days. 661 00:33:25,400 --> 00:33:27,480 Speaker 3: So I look back on like Covid, I'm like, oh, 662 00:33:27,640 --> 00:33:29,920 Speaker 3: that was the good old days exactly. 663 00:33:30,080 --> 00:33:32,040 Speaker 2: But when we were in Covid, we were like fuck this, 664 00:33:32,200 --> 00:33:33,920 Speaker 2: like the world crumbling. 665 00:33:34,080 --> 00:33:37,160 Speaker 1: So I think that's just a good mindset kind of 666 00:33:37,200 --> 00:33:40,240 Speaker 1: activity to make us be a little more grateful for 667 00:33:40,280 --> 00:33:43,280 Speaker 1: the now rather than always like waiting for the future 668 00:33:43,440 --> 00:33:45,560 Speaker 1: or reminiscing on the good old days. Right now you 669 00:33:45,600 --> 00:33:48,400 Speaker 1: are in the good old days, so keep that in mind. 670 00:33:48,440 --> 00:33:50,600 Speaker 1: And I just went to burp again. Sorry about that, everyone, 671 00:33:50,880 --> 00:33:52,719 Speaker 1: but that's been another episode of Big Business. 672 00:33:52,720 --> 00:33:54,720 Speaker 2: Thank you so much for listening. Give us a follow 673 00:33:54,800 --> 00:33:56,440 Speaker 2: on Instagram if you haven't. 674 00:33:56,200 --> 00:33:59,680 Speaker 1: Already, Big Business Podcast on Instagram, send us a DM 675 00:33:59,680 --> 00:34:02,400 Speaker 1: if you have a question. Xander has got DMS coming 676 00:34:02,480 --> 00:34:05,640 Speaker 1: out of his ears at the moment, And if you 677 00:34:05,720 --> 00:34:09,359 Speaker 1: haven't already, please feel free to rate our pod five 678 00:34:09,400 --> 00:34:12,920 Speaker 1: stars or nothing else, and remember to chase after your 679 00:34:12,960 --> 00:34:22,880 Speaker 1: dreams as if they owe you money.