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Speaker 1: Hi, I'm Britney Saunders and welcome to Big Business, the

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Speaker 1: place where business is far from boring. And today I'm

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Speaker 1: recording on gaddigal Land. Now I somehow manage to build

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Speaker 1: an empire from the garage underneath my house and I'm

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Speaker 1: here to share it all with you, from the winds,

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Speaker 1: the mistakes, the challenging times and the funny moments in between. So,

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Speaker 1: whether you're in business already, perhaps you're not in the

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Speaker 1: game at all, maybe you're looking for some inspo, or

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Speaker 1: you just simply want to hear the tea when it

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Speaker 1: comes to running a business, this is the podcast for you.

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Speaker 1: Coming up on today's episode, I'm joined by a very

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Speaker 1: old friend of mine, Kira Rumble. Now. Kira is an

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Speaker 1: Australian entrepreneur and the founder and CEO of Crumbled Group,

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Speaker 1: encompassing Crumbled Foods, Habitual Beauty and her newest venture, Minnie

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Speaker 1: and Me. Kira and I go way back, and I'm

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Speaker 1: so excited to be bringing her onto the pod today.

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Speaker 1: We are discussing all things her business, her journey, how

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Speaker 1: it's taken her over ten years to get to where

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Speaker 1: she is today, and all the mistakes and challenges that

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Speaker 1: she has faced along the way. Kira, Welcome to big Business.

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Speaker 2: Thanks for having me.

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Speaker 1: I felt this is a long time in the works

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Speaker 1: because we have known of each other for a really long.

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Speaker 2: Time now I reckon like well over ten years, eh.

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Speaker 1: Yeah, And before you came on the pod, we were

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Speaker 1: chatting about we sent over some questions to you, and

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Speaker 1: you were talking about how your business journey has been

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Speaker 1: this like ten plus year venture. And I think when

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Speaker 1: I first connected with you back then, like ten or

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Speaker 1: so years ago, I think that's when you were doing

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Speaker 1: like the hand rolled balls, yeah, at home. So take

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Speaker 1: us time, take us through your journey of all of

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Speaker 1: your many business ventures, like it began obviously a long

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Speaker 1: time ago.

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Speaker 2: Yeah. It's funny because it seems like I'm still very

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Speaker 2: much in like a startup phase within the business.

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Speaker 1: Do we ever get out of that mentality? I know?

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Speaker 2: But yeah, it started when I got really sick. I

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Speaker 2: was pre diabetic. I couldn't find a healthy option in

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Speaker 2: the supermarket that wasn't like filled with sugar. So I

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Speaker 2: just started making my own and then went and got

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Speaker 2: to went to so many different cafes and said, hey,

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Speaker 2: do you want to stock my product? And I was

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Speaker 2: working full time and then all of a sudden, I

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Speaker 2: had like sixty stockersts. Well, I was kind of in

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Speaker 2: the position where I was had to quit my full

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Speaker 2: time job and I was thrown into this world of

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Speaker 2: owning a business and having no idea. But yeah, we've

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Speaker 2: definitely come a long way since then. I never want

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Speaker 2: to roll a protein ball ever again.

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Speaker 1: I feel like you're almost really ahead of the game

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Speaker 1: back then, because it was so long ago. I remember

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Speaker 1: everyone back then. Because this was also when we saw

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Speaker 1: like Instagram come into play and like the rise of

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Speaker 1: influences in Australia. And I know that you built a

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Speaker 1: following of your own. How did you build the following initially?

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Speaker 1: Was it because of all like these healthy traits that

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Speaker 1: you were making.

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Speaker 2: I actually got picked up by Lorna Jane and her

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Speaker 2: e book Okay, because I used to I was documenting

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Speaker 2: sort of my journey of health and well being, and

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Speaker 2: then I did I started doing recipes because I love food,

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Speaker 2: and I remember she posted like three of my recipes

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Speaker 2: in an ebook and then overnight it was just something

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Speaker 2: that just was huge and that was really the start

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Speaker 2: of me dipping my toes into the Instagram world.

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Speaker 1: I feel like back then, Instagram was so different, so different,

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Speaker 1: Like you could have someone mention you in a blog

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Speaker 1: or something a thousand times, yeah, and you would instantly

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Speaker 1: get thousands of followers. Like it was so much easier

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Speaker 1: to grow back then. And I don't know about you,

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Speaker 1: but I know that I'm grateful that I kind of

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Speaker 1: started my online brand journey back then.

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Speaker 2: Yeah.

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Speaker 1: Imagine you know, coming into it now when it's so different.

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Speaker 2: I just don't even know if you'd even be able to. Yeah.

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Speaker 2: I mean, you are like the og when it comes

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Speaker 2: to YouTube. And someone said the other day, oh, what's

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Speaker 2: your you know, are you doing any YouTube advertising? And

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Speaker 2: I was like, oh shit, do I need you.

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Speaker 1: I haven't logged into YouTube v years. I wouldn't even

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Speaker 1: remember my YouTube bathwork, but it's somewhere there, poor thing.

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Speaker 1: It's ancient. So obviously Crumbled was your first business, right.

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Speaker 2: Yeah, So once the protein balls sort of took off,

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Speaker 2: there was only so many hand rolling protein balls that

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Speaker 2: I could do, so I knew I needed to commercialize

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Speaker 2: the product, but I had no idea how to do it,

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Speaker 2: and my partner Anthony, and I kind of just went

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Speaker 2: alongside and sort of grew the businesses together, but very much.

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Speaker 2: He was still working full time. This was like my

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Speaker 2: full time thing, and yeah, we went and started the

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Speaker 2: quest to commercialize it so we wouldn't have to be

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Speaker 2: manually rolling protein balls anymore.

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Speaker 1: So you're quite literally just getting all the ingredients together,

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Speaker 1: mixing them up in a bowl.

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Speaker 2: Yeah. Then hired a commercial kitchen and doing like bulk

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Speaker 2: making of it, and then it just sort of grew

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Speaker 2: and grew and grew to the point where it was

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Speaker 2: just twenty four to seven, you know, barely sleeping trying

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Speaker 2: to roll these bloody protein balls and fulfill all these orders.

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Speaker 2: And I was cold calling to all these cafes, which

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Speaker 2: is my idea of absolute hell cold calling. I was

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Speaker 2: dropping in, going Hi, I've got a protein board business.

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Speaker 2: Do you want to stop my products? And it's just

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Speaker 2: I look back, going how did I do that? Because

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Speaker 2: that's just my idea of just getting completely out of

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Speaker 2: my comfort zone. But yeah, we ended up launching Crumbles

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Speaker 2: properly and it flopped, and I thought I needed to

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Speaker 2: hire like a broker and outsource everything. And that was

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Speaker 2: just my sort of inner critic, being like, I can't

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Speaker 2: do it. So we hired people and that was sort

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Speaker 2: of one of the biggest downfalls that we did was

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Speaker 2: to outsource a lot of things.

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Speaker 1: Would you say that that was the reason why the

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Speaker 1: balls flopped? Yeah, Like what was it exactly? And like

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Speaker 1: when you say it flopped, like what exactly happened?

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Speaker 2: So the margins weren't there. We were guided by the

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Speaker 2: wrong people because I really had no idea what we

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Speaker 2: were really doing. We're trying to learn and we were

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Speaker 2: at the time looking at YouTube, how to do SEO

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Speaker 2: and building a website and all of these things and

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Speaker 2: very much doing everything on our own. But when it

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Speaker 2: came to sales, I thought, okay, well I needed someone

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Speaker 2: to do it for me. And yeah, I think the

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Speaker 2: margins weren't there. I wasn't really happy with the formulation.

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Speaker 2: But we kind of took so long to get to

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Speaker 2: where we were because we were saving and then we

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Speaker 2: had to find out more money and you know, using

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Speaker 2: Instagram to sort of fund it all, and there was

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Speaker 2: just so many things that just didn't go right from

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Speaker 2: the get go, and I ended up just deciding, Okay,

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Speaker 2: I need to pull it yep, and lost you know,

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Speaker 2: heaps of money from doing that. I think that's the

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Speaker 2: right thing.

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Speaker 1: I think That's one thing when anyone's going into business,

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Speaker 1: Like I say this all the time on this podcast,

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Speaker 1: like none of us have any idea what we're doing. Yep,

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Speaker 1: like no one. And I think that can be a

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Speaker 1: really scary thing for any business owner, especially if they're

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Speaker 1: starting out and they're in those early days and you

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Speaker 1: just think, what the fuck am I actually doing? And

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Speaker 1: in your instance, you thought because you wanted to expand

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Speaker 1: and go really commercial with your balls, that you're like, oh, well,

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Speaker 1: I don't know how to do this. I'm going to

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Speaker 1: get a bunch of people on board and they're going

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Speaker 1: to be the ones that can just tell me what

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Speaker 1: to do. And I think it can be easier for

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Speaker 1: us sometimes to think, yep, I'm going to pay someone

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Speaker 1: to tell me what to do. Yeah, but it sometimes

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Speaker 1: isn't always the right move.

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Speaker 2: And I think that's one of the biggest things is

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Speaker 2: I've learned a lot of what not to do in business.

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Speaker 1: I think that's what business is like, just learning every

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Speaker 1: time I did that wrong, I'll do that yourself. But

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Speaker 1: I still have the biggest ice.

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Speaker 2: We are about to launch a product for Habitual Beauty

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Speaker 2: and we're getting everything ready, and I was like, where

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Speaker 2: are the boxes? Are they in the warehouse? And we're

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Speaker 2: looking around in the warehouse for like a solid half

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Speaker 2: a day, and then I realized I hadn't ordered the box. Yeah,

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Speaker 2: and I was like, wow, that's a first yep.

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Speaker 1: I feel like those mistakes, like you never stopped making them,

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Speaker 1: Like us recently with our lip oils that we just

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Speaker 1: launched the bar codes like just.

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Speaker 2: A big chuckle at that.

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Speaker 1: We we barcode all of our like fate items. You're

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Speaker 1: not used to a box, no, And so we were

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Speaker 1: so worried about getting like the writing on the box

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Speaker 1: correct and like spell checking that's freaking tiny little writing,

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Speaker 1: making sure the right logos are on there. You know,

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Speaker 1: Vegan made in Australia, blah blah blah. Forgot the barcode,

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Speaker 1: didn't I when we sat there for days like putting

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Speaker 1: these barcodes on. But you never, like, no matter how

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Speaker 1: big you get in business or how much better you get,

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Speaker 1: I find like you still do those things, like even

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Speaker 1: when you're well into your journey, and we just have

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Speaker 1: to be okay with that.

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Speaker 2: And I think it's about going okay, next time, I

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Speaker 2: won't do that smiling and going We're fine, we'll be fine.

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Speaker 1: I feel like that's just honestly what business is in

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Speaker 1: a nutshell. So you obviously started this on your own.

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Speaker 1: Then you thought, I'm going to scale this thing up.

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Speaker 1: You got some people on board to try to help

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Speaker 1: with that, and then it flopped. Yeah, where did you

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Speaker 1: go from there? Like, how did you pivot?

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Speaker 2: In the background, I was developing beauty bytes YEP with

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Speaker 2: my food Tech and I always knew that booty bytes

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Speaker 2: was going to be the product to help, you know,

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Speaker 2: us cement ourselves within this health food industry because I

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Speaker 2: was really trying to turn it on its head and

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Speaker 2: actually have a healthy product within the supermarket. And because

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Speaker 2: it blended collagen and vitamins with food, it was a

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Speaker 2: completely new category. Nowhere on the Australian market. There was

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Speaker 2: a functional food at the time when we launched, and

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Speaker 2: I remember I went to price Line and I pitched it.

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Speaker 2: I would be flying down to have a meeting with

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Speaker 2: the wrong person, but I knew I just need to

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Speaker 2: get my foot in the door and then pitch them

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Speaker 2: the concept. Yeah that sounds really good. Come back down

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Speaker 2: when you've got prototypes, and so I fly back down

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Speaker 2: and you know, get you know, the prototypes on the

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Speaker 2: table and talk them through it. And it was a

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Speaker 2: real slow process, but I knew that they were really

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Speaker 2: interested because they could leverage that sort of influence the

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Speaker 2: side of things. They knew I was really good with marketing,

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Speaker 2: and they knew that it was a really good product. Ye,

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Speaker 2: and so we launched a price sign it was incredible.

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Speaker 2: And then pretty quickly after that, I hunted down the

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Speaker 2: buyer for coals And.

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Speaker 1: How do you hunt these people down? By the way

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Speaker 1: LinkedIn yet you just stalk them? Yeah, and do you

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Speaker 1: have the setting on where they can see when you

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Speaker 1: viewed their profile. I was getting really scared about that,

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Speaker 1: you know, it's like Britney, you do your profile. I

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Speaker 1: get really scared of who's like LinkedIn? I go on

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Speaker 1: to Yeah.

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Speaker 2: Yeah, i haven't used LinkedIn for a while because I've

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Speaker 2: just been caught up with everything else.

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Speaker 1: It's one of those platforms where it's like so powerful LinkedIn,

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Speaker 1: like the connections that you can make on there. I

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Speaker 1: know people that have built their careers from LinkedIn, like

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Speaker 1: just from networking. Yeah, but it's one of those apps

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Speaker 1: that I'm just like, oh, I don't have time.

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Speaker 2: Time is so it's one of my biggest sticking points

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Speaker 2: is I keep on saying I don't have time. I

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Speaker 2: don't have time, but you know, if I wanted to,

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Speaker 2: I'm sure you could apply yourself.

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Speaker 1: Yeah.

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Speaker 2: Fine, time, I don't know, but yeah, I went down

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Speaker 2: to Coals and they were like, no, no, no, this

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Speaker 2: is a vitamin. This doesn't see it with us, and

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Speaker 2: I said, taste it. And then they tasted it and

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Speaker 2: they're like, oh, this is definitely food. And yeah. So

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Speaker 2: we went from Price Ligne to Cole's and was in

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Speaker 2: you know, the major retailers. And then I was like, okay,

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Speaker 2: well what next, what do we do now? And so

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Speaker 2: covid here.

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Speaker 1: And how did you find covid?

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Speaker 2: Well, covid because we're in supermarkets. The sales were fine

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Speaker 2: and steady because people online shopping and people were going

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Speaker 2: to supermarkets as they went outing.

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Speaker 1: Yes, yeah, yeah yeah.

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Speaker 2: And we were going through IVF at the time and

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Speaker 2: going through a lot of infertility. And then we developed

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Speaker 2: Habitual Beauty, which is a pregnancy safe skincare range, which.

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Speaker 1: You actually brought in for me today.

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Speaker 2: Did I bring you some Habitual Beauty?

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Speaker 1: Oh no, no, You've brought me the Mini and me.

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Speaker 2: But you're like you can still drink. Yeah, so we launched.

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Speaker 2: I actually was pitched. I pitched with Sephora to be

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Speaker 2: part of their accelerator program, and the first time I pitched,

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Speaker 2: I got turned away and didn't make the cut. And

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Speaker 2: then the next time I did it, I got it.

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Speaker 2: And then it was incredible. Thirty women across the world

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Speaker 2: women to be in San Franz, but COVID hit so

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Speaker 2: it was all via correspondence, but yeah, that was incredible.

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Speaker 1: What is it like to I'm always really intrigued when

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Speaker 1: I have guests on that are in like Priceland calls Terry,

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Speaker 1: why this that? And the other Like what is it

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Speaker 1: like pitching to these huge corporations and getting that no,

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Speaker 1: like when you get knocked back, Like what does that

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Speaker 1: do to the ego?

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Speaker 2: I definitely think now our focus is on e coom,

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Speaker 2: YEP across all brands, so I think now it's different mentality.

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Speaker 2: But back in the day, a retailer was everything to me.

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Speaker 2: It's still I still value being in a retail outlet

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Speaker 2: for sure, but it's I don't know. I don't take

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Speaker 2: no well from people, so I guess that's why I

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Speaker 2: reapplied for the sephar accelerated program and Yep, luckily I

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Speaker 2: got it. But yeah, I think there's always learning. So

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Speaker 2: the first time I applied for the Sephora thing, I

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Speaker 2: was going through one of my first pregnancy losses and

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Speaker 2: I needed to go through all of that and really

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Speaker 2: focus on that, and go through IVF and go through

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Speaker 2: my personal challenges to really cement myself as who I

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Speaker 2: am as a person. So I had to do a

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Speaker 2: lot of personal growth. So I think that that was

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Speaker 2: why I didn't get the Sephora the first time. But

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Speaker 2: I guess that's what I tell myself.

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Speaker 1: Everything always works out for a reason. It wasn't meant

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Speaker 1: to happen the first time, so to happen the second time,

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Speaker 1: I think it would be hard. Like just thinking from

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Speaker 1: my own perspective, when you have your own business or

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Speaker 1: your own product or whatever, and that's what you've worked

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Speaker 1: on yourself for so long, you're so proud of like

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Speaker 1: the product, you're so proud of the brand, and I

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Speaker 1: guess like being the founder and owner, you're also just

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Speaker 1: used to calling all the shots and not having anyone

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Speaker 1: say no or anything along those lines. So I can

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Speaker 1: imagine it would be really hard when you're so passionate

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Speaker 1: about this thing that you're doing and you've been doing

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Speaker 1: it for years. To then go into let's say, like

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Speaker 1: Priceline or wherever, yeah, and do your big pitch that

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Speaker 1: you just think, Yep, this is amazing and we're amazing

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Speaker 1: and the product is amazing. And to just have someone

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Speaker 1: turn around and say no, I can imagine that would

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Speaker 1: like crush your ego a bit.

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Speaker 2: Yeah, And even just like reading reviews or testimonials, and

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Speaker 2: for the most part, I would say ninety nine percent

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Speaker 2: are amazing reviews. But I have a habit, and I

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Speaker 2: know a lot of other business owners have a habit

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Speaker 2: to focus on the negatives oh all the time. Yeah,

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Speaker 2: and you take it so personally because it is your

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Speaker 2: own baby essentially. So that's something that I definitely need

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Speaker 2: to work on. But I think I just remind myself

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Speaker 2: that it's all business, yeah, and they have to do

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Speaker 2: it's not personal, even though if they say, oh, I

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Speaker 2: don't like the taste of that, that's personal.

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Speaker 1: But it's hard. And I think every business owner out there,

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Speaker 1: or even if someone's just like creating content online or

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Speaker 1: if you're in a position where people can give you

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Speaker 1: feedback on something that you're working on it is so

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Speaker 1: hard to not take it personally at all, and you

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Speaker 1: can really, like, you could get a hundred positive reviews,

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Speaker 1: let's say, on your product, and then if there's that one,

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Speaker 1: one negative one that comes through.

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Speaker 2: It's louder, so much louder, and you just focus on

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Speaker 2: it so much more. So. It's Yeah, once I stopped

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Speaker 2: doing customer service, I felt a lot better because, yeah.

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Speaker 1: I couldn't agree more. I think it's really important when

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Speaker 1: you're like for any business owners out there, you know,

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Speaker 1: and when you do start it yourself, you are doing

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Speaker 1: all those jobs on your own. You're doing the customer service,

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Speaker 1: you're packing the orders, like, you're doing the social media,

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Speaker 1: you're doing everything. I think one of the biggest weights

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Speaker 1: that was lifted off my shoulders in my business journey

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Speaker 1: was when I stopped doing those emails. And I've got

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Speaker 1: business owner friends now that still do their customer service

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Speaker 1: because like, you want to have control over it and

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Speaker 1: you want the experience to be amazing every time, but

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Speaker 1: especially like when you are getting those more like negative

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Speaker 1: emails or someone's blowing up because of something like I

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Speaker 1: find that a bad position for an owner to be

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Speaker 1: like mentally, mentally really taxing.

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Speaker 2: Yeah, I actually have just hired my mum to do

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Speaker 2: customer service nice and she's doing so well. But you

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Speaker 2: can tell that she takes it personally too. She tries

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Speaker 2: so hart because she's so invested, and she's like, I

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Speaker 2: don't want this person to have a bad experience, And

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Speaker 2: I just say, so long as that you are giving

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Speaker 2: them good customer service experience. If they don't like the products,

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Speaker 2: or they don't like how Australia Posts is to deliver

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Speaker 2: their order, it's okay, there's only so many things we

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Speaker 2: can control. But I think that, yeah, she's so passionate

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Speaker 2: about me bless, but it's so sweet just seeing she's

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Speaker 2: just yeah, she's been great. But I think having that

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Speaker 2: person that's not you do it was really good for

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Speaker 2: my mental health, not so fixating on it.

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Speaker 1: I couldn't agree more. And I think another thing that

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Speaker 1: I've learned in my journey as well, people are far

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Speaker 1: more likely to go out of their way to give

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Speaker 1: a business negative feedback if they know the owner. Like

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Speaker 1: I found that in my journey. I'm not sure about yours,

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Speaker 1: but like you know, you could go to Cole's and

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Speaker 1: get your click and collect or whatever and they could

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Speaker 1: you could be missing a couple of items or whatever.

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Speaker 1: Like things like that happen all the time, and people

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Speaker 1: would just be like, Oh, that's annoying or whatever, but

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Speaker 1: they'll keep going back to coals like it doesn't matter.

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Speaker 1: But I've found in my experience, maybe because you know,

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Speaker 1: we did start as this really small business and like

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Speaker 1: I was the face of it and I'm online, like

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Speaker 1: people if they have an experience that doesn't meet their

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Speaker 1: expectations for whatever reason, like they are far more likely

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Speaker 1: to like single me out and you know, tell me

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Speaker 1: that I'm the butcher.

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Speaker 2: Yeah.

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Speaker 1: Yeah, And I think that's just a really interesting thing

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Speaker 1: to experience because people, I mean, some people probably do.

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Speaker 1: But where's that same energy towards the huge corporations exactly.

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Speaker 2: And I think one of the biggest things that we've

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Speaker 2: been focusing on, because we've had huge growth in the

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Speaker 2: past sort of eighteen to eighteen months to two years,

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Speaker 2: is we definitely did let the customer service slide, and

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Speaker 2: so we did receive a lot more negative feedback. And

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Speaker 2: someone wrote if she would just spend less time playing

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Speaker 2: with her kids and more time actually doing her job properly,

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Speaker 2: and I was like, Oh, the audacity of pain, like

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Speaker 2: if you would actually know, and the guilt that I

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Speaker 2: have because I leave my children every single day and

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Speaker 2: go and work and work really long hours. But it's yeah,

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Speaker 2: you just have to remind yourself that it's just all

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Speaker 2: part of But the great reviews and the really kind

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Speaker 2: hearted reviews I try and really focus more on. Now

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Speaker 2: get a conscious decision.

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Speaker 1: And in the same kind of breath. People that like

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Speaker 1: feel connected to a brand, they wait the way that

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Speaker 1: they would with our brands, Like they'll go out of

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Speaker 1: their way to leave a negative review, But at the

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Speaker 1: same time, I also find they will go out of

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Speaker 1: their way to give you that positive feedback. And I

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Speaker 1: think that's what we really need to focus on as owners.

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Speaker 1: And yes, pay attention to the bad ones and fix

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Speaker 1: any issues, yeah, and come along learning to one hundred

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Speaker 1: per Yeah.

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Speaker 2: But I find that the loyal people, they will go

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Speaker 2: out of their way to even We've just dealt with

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Speaker 2: another copycat for one of our brands, which happens all

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Speaker 2: the time. Yeah, we are business, but the amount of people,

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Speaker 2: you know, I was once they relaunched this product flooded

401
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Speaker 2: with DM saying have you seen this? Are you okay?

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Speaker 1: And It's just.

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Speaker 2: Nice to see the other end of you know, the

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Speaker 2: really the loyal people that are just loving and loving

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Speaker 2: the brand. And I think what you and I both

406
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Speaker 2: have in common is we take people along with the journey. Yes,

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Speaker 2: And how.

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Speaker 1: Important do you think that is in twenty twenty four?

409
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Speaker 2: So important? Yeah, all of my products really have gone

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Speaker 2: along my life cycle. So you know my insulin resistance,

411
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Speaker 2: being pre diabetic, created a health food company, then was

412
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Speaker 2: going through infertility, created a pregnancy safe skin care and

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Speaker 2: then now I get really sick during my pregnancy, so

414
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Speaker 2: I get HG. So I'm vomiting like thirty to forty

415
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Speaker 2: times during my pregnance our day, and it's just wild.

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Speaker 2: I didn't even know that that could even happen. And yeah,

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Speaker 2: I created many and me because I wanted to help people. Yeah,

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Speaker 2: and it's sort of everything happens, you know, along my

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Speaker 2: journey and I try and fix the problem through products.

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Speaker 2: And so I think people really have gone along with

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Speaker 2: that journey with me, and it just makes them relate

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Speaker 2: a lot more to the product because I show real life.

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Speaker 1: And so do you going back to like if we

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Speaker 1: were to launch our businesses today, like I speak to

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Speaker 1: a lot of people who are like not in business yet,

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Speaker 1: and you hear so much about like personal brand and storytelling.

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Speaker 1: I feel like with how saturated every market is now, Like,

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Speaker 1: I think it's one thing to have an amazing product,

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Speaker 1: Like obviously you're going to need to have an amazing product,

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Speaker 1: but I think the story of your brand and business

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Speaker 1: also like equally plays part and like getting that sale.

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Speaker 2: Yeah, and it's about staying tru to or why. The

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Speaker 2: majority of people that I know they start a business

434
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Speaker 2: for a reason, and I think it's that storytelling. I

435
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Speaker 2: wish I had taken more photos of the early days.

436
00:21:10,040 --> 00:21:11,800
Speaker 2: Look back at it, I'm like, why didn't I take

437
00:21:11,880 --> 00:21:14,879
Speaker 2: I was embarrassed. Yeah, and even like why didn't I

438
00:21:14,920 --> 00:21:18,240
Speaker 2: take video? I only took photos? Was that? And so

439
00:21:18,359 --> 00:21:23,000
Speaker 2: I think that showing that journey and the evolution of

440
00:21:23,040 --> 00:21:25,120
Speaker 2: you as a person, you as a business owner, and

441
00:21:25,160 --> 00:21:27,359
Speaker 2: your brand, it all sort of plays hand in hand.

442
00:21:27,520 --> 00:21:30,760
Speaker 2: And so even if you just document it and you think, oh,

443
00:21:30,840 --> 00:21:32,200
Speaker 2: no one's going to be interested.

444
00:21:32,000 --> 00:21:33,640
Speaker 1: You can just keep it in your camera roll, keep

445
00:21:33,680 --> 00:21:36,640
Speaker 1: it in your phone. Yeah, you never know. I'm the same.

446
00:21:36,680 --> 00:21:38,639
Speaker 1: I have a couple of photos that I've kept at

447
00:21:38,680 --> 00:21:40,479
Speaker 1: the top of my camera role because I've probably had

448
00:21:40,520 --> 00:21:43,280
Speaker 1: six phones in between yea men and now. But in

449
00:21:43,359 --> 00:21:44,879
Speaker 1: the top of my camera rolls just a couple of

450
00:21:44,880 --> 00:21:47,320
Speaker 1: photos of me in my shed, ye with my dog,

451
00:21:47,560 --> 00:21:50,440
Speaker 1: with your sausage dogs. Yeah, with me, yeah, packing the

452
00:21:50,600 --> 00:21:54,359
Speaker 1: orders and that's all I have. And then my friend Wade,

453
00:21:54,760 --> 00:21:57,439
Speaker 1: he would come and help me in my shed and

454
00:21:57,480 --> 00:21:59,719
Speaker 1: so he's got a couple of time lapse videos that

455
00:21:59,760 --> 00:22:01,760
Speaker 1: he did of him packing, and I'm like, we need

456
00:22:01,800 --> 00:22:05,760
Speaker 1: to savor this content because why did we not do more? Yeah,

457
00:22:05,760 --> 00:22:08,240
Speaker 1: but I guess like the Internet was so different back then.

458
00:22:08,600 --> 00:22:11,320
Speaker 1: That was seven years ago for me, and it wasn't

459
00:22:11,359 --> 00:22:13,800
Speaker 1: There was no such thing as Instagram reels. No, it

460
00:22:13,840 --> 00:22:17,440
Speaker 1: was just photossta It's just wild. But yeah, to any

461
00:22:17,520 --> 00:22:20,280
Speaker 1: owners out there or aspiring business owners, take it from

462
00:22:20,320 --> 00:22:22,960
Speaker 1: both of us. Document all the little things, even if

463
00:22:23,000 --> 00:22:27,040
Speaker 1: you're too nervous or embarrassed to post it online, like

464
00:22:27,200 --> 00:22:29,720
Speaker 1: capture that and just keep it in that camera role

465
00:22:30,080 --> 00:22:33,000
Speaker 1: because you never know, you know, seven years down the

466
00:22:33,040 --> 00:22:35,360
Speaker 1: track what you might be looking back on, and it's

467
00:22:35,400 --> 00:22:37,600
Speaker 1: really important to keep that.

468
00:22:37,920 --> 00:22:39,600
Speaker 2: And also the things that go wrong.

469
00:22:40,080 --> 00:22:40,639
Speaker 1: Yoo.

470
00:22:41,119 --> 00:22:44,320
Speaker 2: I remember so when we first launched Beauty Bites, one

471
00:22:44,400 --> 00:22:47,040
Speaker 2: of the packaging for our apple and cinnamon came out

472
00:22:47,160 --> 00:22:47,880
Speaker 2: fluo green.

473
00:22:48,000 --> 00:22:50,120
Speaker 1: I think I remember you talking about this on social media.

474
00:22:50,240 --> 00:22:53,879
Speaker 2: Maybe, Oh my goodness, it was and now like I laughed.

475
00:22:53,920 --> 00:22:57,440
Speaker 2: But it was the most stressful time for us because

476
00:22:57,480 --> 00:23:00,320
Speaker 2: we were crunching on deadline. We had retailers to supply to.

477
00:23:00,760 --> 00:23:02,119
Speaker 2: And it came back fluro.

478
00:23:02,520 --> 00:23:03,600
Speaker 1: Was it meant to be like pale green?

479
00:23:03,800 --> 00:23:07,200
Speaker 2: Like pastel? All the colors are really muted and pastel

480
00:23:07,280 --> 00:23:10,560
Speaker 2: and it was very much that color scheme back then too. Yeah,

481
00:23:10,600 --> 00:23:12,360
Speaker 2: and it came out. I was like, I don't, I can't.

482
00:23:12,440 --> 00:23:14,720
Speaker 2: I can't actually launch this and just all of those things.

483
00:23:14,720 --> 00:23:16,520
Speaker 2: And I look back at photos and I just laugh, going.

484
00:23:17,080 --> 00:23:19,560
Speaker 2: I was so stressed back then. But I could have

485
00:23:19,600 --> 00:23:20,840
Speaker 2: just launched. It would have been fun.

486
00:23:20,880 --> 00:23:23,520
Speaker 1: I could have done a fun marketing game around Yeah,

487
00:23:23,640 --> 00:23:26,080
Speaker 1: marketing campaign around it. What did you end up doing?

488
00:23:26,119 --> 00:23:27,440
Speaker 1: Did you just remake the packaging?

489
00:23:27,640 --> 00:23:29,239
Speaker 2: Yeah, they put a rush on it and we had

490
00:23:29,240 --> 00:23:31,359
Speaker 2: to delay things and yeah, and then.

491
00:23:31,280 --> 00:23:32,640
Speaker 1: You probably had to air ship it.

492
00:23:33,000 --> 00:23:34,200
Speaker 2: Yeah, all that fun.

493
00:23:34,040 --> 00:23:36,720
Speaker 1: Stuff, the nice air shipping costs.

494
00:23:36,800 --> 00:23:37,159
Speaker 2: Yeah.

495
00:23:37,200 --> 00:23:40,720
Speaker 1: So takeaways from this is double and triple check your packaging.

496
00:23:41,040 --> 00:23:43,520
Speaker 1: If you're making something in the box or in a packet. Yeah,

497
00:23:43,800 --> 00:23:46,480
Speaker 1: pre sample that and sample it again. Ye, get one

498
00:23:46,480 --> 00:23:48,000
Speaker 1: from the bulk and check it's all good.

499
00:23:48,119 --> 00:23:50,920
Speaker 2: So we even had a huge issue with our barcodes.

500
00:23:50,960 --> 00:23:52,040
Speaker 1: Haha.

501
00:23:52,880 --> 00:23:55,280
Speaker 2: So in one of our when we're in coals, one

502
00:23:55,320 --> 00:23:58,720
Speaker 2: of our flavors had the same barcode as one of

503
00:23:58,760 --> 00:24:02,320
Speaker 2: the other flavors. Like yeah, and so we're like, why

504
00:24:02,440 --> 00:24:04,760
Speaker 2: we got such high scans for this and low scans

505
00:24:04,760 --> 00:24:10,080
Speaker 2: for this. And it wasn't until an old employee I

506
00:24:10,119 --> 00:24:12,439
Speaker 2: sort of picked up, Oh, it was a duplicated of

507
00:24:12,520 --> 00:24:16,320
Speaker 2: the die line and not actually done correctly right, and

508
00:24:16,400 --> 00:24:19,000
Speaker 2: it wasn't checked off properly. And I'm like, oh, that's

509
00:24:19,040 --> 00:24:22,120
Speaker 2: a huge error and that costs me a lot of money.

510
00:24:23,359 --> 00:24:25,760
Speaker 1: Yeah, it's a tinest little thing, it can cost a lot.

511
00:24:26,000 --> 00:24:29,920
Speaker 1: I even remember. So for the first few years of Fate,

512
00:24:30,160 --> 00:24:35,320
Speaker 1: we were obviously like small, we didn't even have barcodes,

513
00:24:36,000 --> 00:24:38,680
Speaker 1: which I think every business owner goes through that phase.

514
00:24:38,760 --> 00:24:42,160
Speaker 2: Barcodes are really confusing too, Oh they are because GS one,

515
00:24:42,320 --> 00:24:44,439
Speaker 2: It's just it does my head in I can't understand

516
00:24:44,480 --> 00:24:46,600
Speaker 2: still I now understand it, but I just remember just

517
00:24:46,600 --> 00:24:47,600
Speaker 2: wrapping my head around that.

518
00:24:47,760 --> 00:24:50,480
Speaker 1: So I just let AJ do all the barcodes because

519
00:24:50,480 --> 00:24:52,320
Speaker 1: I don't get it. But for so many years there,

520
00:24:52,359 --> 00:24:56,080
Speaker 1: we didn't have barcodes on our products. So our entire

521
00:24:56,160 --> 00:25:00,800
Speaker 1: packaging pros, like packing the orders was just off our eyes. Yeah,

522
00:25:00,840 --> 00:25:04,120
Speaker 1: and so we were like the customers ordered five different things,

523
00:25:04,200 --> 00:25:07,479
Speaker 1: let's say, yep, we'd be going and finding those five things,

524
00:25:07,760 --> 00:25:10,320
Speaker 1: bringing them over to the packing table, having a look.

525
00:25:10,440 --> 00:25:12,200
Speaker 1: You know, we've got lots of sizes and we're taking

526
00:25:12,480 --> 00:25:16,000
Speaker 1: right right right, yep, correct, correct, pack it up. And

527
00:25:16,040 --> 00:25:18,800
Speaker 1: like for years there, like the amount of times that

528
00:25:18,800 --> 00:25:20,719
Speaker 1: we would send out the wrong size to a customer

529
00:25:20,800 --> 00:25:24,800
Speaker 1: or the wrong color, like it it costs thousands, like

530
00:25:24,920 --> 00:25:27,160
Speaker 1: in like returning it back and sending it back out

531
00:25:27,200 --> 00:25:31,439
Speaker 1: again kind of thing. And it was just nuts that

532
00:25:31,440 --> 00:25:33,640
Speaker 1: we like didn't think, oh, there's probably a better way

533
00:25:33,680 --> 00:25:37,840
Speaker 1: to do this, and we would then implement all these

534
00:25:37,960 --> 00:25:41,399
Speaker 1: crazy ways of like trying to get better at manually checking,

535
00:25:41,480 --> 00:25:44,320
Speaker 1: so like one person would pick it, then the next

536
00:25:44,320 --> 00:25:46,919
Speaker 1: person would check it, and then we would even like

537
00:25:47,200 --> 00:25:50,760
Speaker 1: highlight it in certain colors so we know who checked it,

538
00:25:50,880 --> 00:25:52,520
Speaker 1: like just to be like if there's a mistake and

539
00:25:52,520 --> 00:25:55,800
Speaker 1: it's a pink eyelighter. We knew it was this person. Yeah,

540
00:25:55,880 --> 00:25:57,800
Speaker 1: and then we got stamps with our name on it,

541
00:25:58,240 --> 00:26:00,840
Speaker 1: just so many stamps. Yeah, we got like packed by

542
00:26:00,920 --> 00:26:04,080
Speaker 1: AJ then we would know who made the mistake when

543
00:26:04,119 --> 00:26:05,960
Speaker 1: instead we could have just got bar codes.

544
00:26:06,160 --> 00:26:09,119
Speaker 2: Yeah. But it's all of these things that happen in growth,

545
00:26:09,160 --> 00:26:13,800
Speaker 2: and that's been I reckon. Most of my learnings have

546
00:26:13,920 --> 00:26:16,960
Speaker 2: happened in the past two years because we've experienced such

547
00:26:17,040 --> 00:26:20,040
Speaker 2: huge growth. And at least, you know, you learn hard

548
00:26:20,200 --> 00:26:24,360
Speaker 2: and fast and you have to pivot and make changes.

549
00:26:24,440 --> 00:26:28,800
Speaker 2: And I recently got diagnosed with ADHD, and I now

550
00:26:28,840 --> 00:26:32,440
Speaker 2: know that, like, my brain really doesn't handle change very well,

551
00:26:32,480 --> 00:26:35,679
Speaker 2: and so I was really being I was trying to

552
00:26:35,760 --> 00:26:38,400
Speaker 2: resist this change that needed to happen within the business,

553
00:26:38,440 --> 00:26:40,960
Speaker 2: and now understanding a lot more about how my brain works,

554
00:26:40,960 --> 00:26:43,399
Speaker 2: I'm like, Okay, I can deal with this change because

555
00:26:43,400 --> 00:26:47,760
Speaker 2: of XYZ And yeah, it's just it's really fascinating looking

556
00:26:47,800 --> 00:26:49,760
Speaker 2: at how we've adapted with growth.

557
00:26:50,040 --> 00:26:53,879
Speaker 1: Absolutely, And like you said when we were chatting earlier

558
00:26:53,920 --> 00:26:57,160
Speaker 1: on in the episode, how you look back at when

559
00:26:57,200 --> 00:26:59,639
Speaker 1: you were in those early days and you were pitching

560
00:27:00,080 --> 00:27:03,240
Speaker 1: to local cafes and rolling the balls yourself and how

561
00:27:03,359 --> 00:27:06,000
Speaker 1: you think now that's your worst nightmare, and like you

562
00:27:06,040 --> 00:27:08,440
Speaker 1: don't know how you did that. I very much feel

563
00:27:08,480 --> 00:27:10,119
Speaker 1: the same about us and the way that we used

564
00:27:10,119 --> 00:27:11,879
Speaker 1: to pack our orders and put a stamp on it

565
00:27:11,880 --> 00:27:15,280
Speaker 1: with our name and highlight with our certain color highlighter.

566
00:27:16,000 --> 00:27:18,199
Speaker 1: But I think that's what business is. Like you, for

567
00:27:18,280 --> 00:27:20,280
Speaker 1: some reason are willing to do that shit in the

568
00:27:20,320 --> 00:27:22,960
Speaker 1: early days to get to the point where we're at now.

569
00:27:23,160 --> 00:27:25,159
Speaker 1: But I look back at the way we used to

570
00:27:25,240 --> 00:27:28,399
Speaker 1: do everything and just think I could never do that again.

571
00:27:28,800 --> 00:27:33,080
Speaker 1: But like, you live and you learn, and that's just business.

572
00:27:35,600 --> 00:27:38,040
Speaker 1: People always ask me this question. I'm curious to know

573
00:27:38,320 --> 00:27:40,960
Speaker 1: your answer. What would you say has been one of

574
00:27:40,960 --> 00:27:43,960
Speaker 1: the most challenging parts of your journey or what do

575
00:27:44,000 --> 00:27:45,760
Speaker 1: you think is one of the most challenging parts of

576
00:27:46,080 --> 00:27:46,880
Speaker 1: being in business?

577
00:27:47,880 --> 00:27:50,920
Speaker 2: It depends at what stage you had asked me this,

578
00:27:51,160 --> 00:27:55,479
Speaker 2: because lately, staffing and culture has just been something that

579
00:27:55,480 --> 00:27:59,240
Speaker 2: we've been so focused on, because if you've got bad culture,

580
00:28:00,040 --> 00:28:03,560
Speaker 2: it's not enjoyable, and staff can make or break you

581
00:28:03,600 --> 00:28:08,320
Speaker 2: as a business. And I think right now we I've

582
00:28:08,400 --> 00:28:11,760
Speaker 2: hired a friend who's funny. A few years ago, I

583
00:28:11,800 --> 00:28:13,640
Speaker 2: was like, you are not ever going to come work.

584
00:28:14,320 --> 00:28:16,680
Speaker 2: That's my rule, right, I know. I know I listened

585
00:28:16,680 --> 00:28:18,199
Speaker 2: to one of your things. I'm like, I've gone and

586
00:28:18,280 --> 00:28:22,520
Speaker 2: hired my friend, like my life, no family, no friends.

587
00:28:23,560 --> 00:28:25,960
Speaker 2: I have a contract, I clause in our contract that says,

588
00:28:26,040 --> 00:28:28,080
Speaker 2: if she hits the fan, We're going to go to

589
00:28:28,160 --> 00:28:32,200
Speaker 2: counseling with my friends because I'm too worried. And yeah,

590
00:28:32,240 --> 00:28:34,480
Speaker 2: she's been with me for six months and it's been awesome.

591
00:28:34,600 --> 00:28:37,280
Speaker 1: Oh good, thank god. I think it's like, if you're

592
00:28:37,320 --> 00:28:41,280
Speaker 1: going to be like, because my friends are like not

593
00:28:41,600 --> 00:28:43,560
Speaker 1: all my friends, but some friends of friends that I know,

594
00:28:43,600 --> 00:28:45,440
Speaker 1: they're like, oh, they'd be so great for your business.

595
00:28:45,440 --> 00:28:47,040
Speaker 1: But I know that this is your rule, like no

596
00:28:47,120 --> 00:28:49,920
Speaker 1: friends and family. But I think the reason why I

597
00:28:49,960 --> 00:28:53,280
Speaker 1: guess I have my walls up regarding working with friends

598
00:28:53,320 --> 00:28:55,760
Speaker 1: and family is because I did it in the early

599
00:28:55,880 --> 00:28:58,360
Speaker 1: days when I didn't know any better thing. Where it

600
00:28:58,440 --> 00:29:01,840
Speaker 1: was like now, if I was for any reason, you know,

601
00:29:01,920 --> 00:29:04,040
Speaker 1: to hire a friend like I would have so many

602
00:29:04,080 --> 00:29:07,640
Speaker 1: more boundaries in place now, whereas back then I was like, yeah,

603
00:29:07,680 --> 00:29:10,600
Speaker 1: let's hire friends and they'd be so fun. Yeah, And

604
00:29:10,640 --> 00:29:12,640
Speaker 1: it absolutely shot me in the foot.

605
00:29:13,160 --> 00:29:14,760
Speaker 2: And it's so funny because I look back at the

606
00:29:14,760 --> 00:29:17,120
Speaker 2: first girl we ever hired, and she was incredible and

607
00:29:17,240 --> 00:29:19,640
Speaker 2: was with us for so long and she really became

608
00:29:19,800 --> 00:29:23,880
Speaker 2: such a close friend. But I look, no, no, we're

609
00:29:23,880 --> 00:29:26,040
Speaker 2: still in a good way, way, in a good way,

610
00:29:26,080 --> 00:29:29,400
Speaker 2: in a good way. But I think it's just funny

611
00:29:29,440 --> 00:29:34,160
Speaker 2: because if I had hired my friend Ali now back then,

612
00:29:34,560 --> 00:29:36,800
Speaker 2: it would have been so different and it would never

613
00:29:36,920 --> 00:29:39,360
Speaker 2: have worked. But now I knew, Okay, I know your

614
00:29:39,400 --> 00:29:41,840
Speaker 2: skill sets, your people and culture. We've got a really

615
00:29:41,880 --> 00:29:44,720
Speaker 2: bad culture going on. There's a few bad eggs. We

616
00:29:44,840 --> 00:29:48,560
Speaker 2: really need to, you know, figure out what's going on.

617
00:29:49,400 --> 00:29:52,040
Speaker 2: And she came in and it was just we've just

618
00:29:52,080 --> 00:29:54,360
Speaker 2: got the most incredible bunch of people now and it's

619
00:29:54,520 --> 00:29:58,320
Speaker 2: just so enjoyable to come to work. But you're always

620
00:29:58,320 --> 00:30:01,360
Speaker 2: going to have, you know, people not liking other people,

621
00:30:01,440 --> 00:30:05,280
Speaker 2: and I a hard, so hard to manage people. I

622
00:30:05,280 --> 00:30:08,920
Speaker 2: think that the biggest thing that I am learning at

623
00:30:08,920 --> 00:30:11,520
Speaker 2: the moment is how to actually be a boss, because

624
00:30:11,520 --> 00:30:13,680
Speaker 2: we've gone from you know, three to four people to

625
00:30:13,960 --> 00:30:16,000
Speaker 2: over twenty five staff in you know, a year and

626
00:30:16,040 --> 00:30:21,080
Speaker 2: a half, and it is busy, and you understand, and

627
00:30:21,160 --> 00:30:23,600
Speaker 2: I think it's just about Okay, I walk in and

628
00:30:23,600 --> 00:30:27,800
Speaker 2: I'm pretty much dealing with people and their emotions and

629
00:30:27,840 --> 00:30:30,560
Speaker 2: what's going on and how they are, and you know,

630
00:30:30,600 --> 00:30:33,200
Speaker 2: what mindset they're in and how busy they are. And

631
00:30:33,240 --> 00:30:35,200
Speaker 2: I'm really fixating on that because we're not at the

632
00:30:35,200 --> 00:30:38,040
Speaker 2: stage where I can hire multiple managers to manage, so

633
00:30:38,120 --> 00:30:40,840
Speaker 2: I'm very much managing. And I was really struggling for

634
00:30:40,880 --> 00:30:44,680
Speaker 2: a while until I was catching up with one of

635
00:30:44,720 --> 00:30:48,200
Speaker 2: the girls that I owned, Francesca Jewelry, Hannah, and she said,

636
00:30:48,560 --> 00:30:51,920
Speaker 2: you need to do these HBDI brain quizzers and analyze

637
00:30:51,960 --> 00:30:54,479
Speaker 2: everyone's brains that work with you to figure out how

638
00:30:54,520 --> 00:30:58,520
Speaker 2: they operate under stress, if they're super creative and you know,

639
00:30:58,600 --> 00:31:01,239
Speaker 2: if they're very much in numbers or they're very much

640
00:31:01,280 --> 00:31:04,560
Speaker 2: an implementer. Because I'm very much not an implementer. I'm

641
00:31:04,640 --> 00:31:07,600
Speaker 2: creative and I make my decisions based off numbers. And

642
00:31:07,640 --> 00:31:10,440
Speaker 2: so I started doing these quizzes with everyone and we

643
00:31:10,480 --> 00:31:13,680
Speaker 2: did this analysis, and it really helped me understand a

644
00:31:14,000 --> 00:31:16,720
Speaker 2: if some of my girls, if they have something going

645
00:31:16,720 --> 00:31:18,920
Speaker 2: on in their personal life, they may flatline, so they

646
00:31:19,000 --> 00:31:21,960
Speaker 2: might be really quiet. And so now I kind of

647
00:31:21,960 --> 00:31:24,640
Speaker 2: am learning more about how to deal with my staff

648
00:31:25,400 --> 00:31:28,240
Speaker 2: in the challenges that they face. Or if someone's really

649
00:31:28,280 --> 00:31:31,800
Speaker 2: really stressed, they may not be as productive. So how

650
00:31:31,840 --> 00:31:34,200
Speaker 2: do I manage them by still being in a high

651
00:31:36,120 --> 00:31:39,600
Speaker 2: a high sort of impact environment, but then reducing their

652
00:31:39,640 --> 00:31:42,320
Speaker 2: stress load a little bit. And so I'm really finding

653
00:31:42,360 --> 00:31:44,520
Speaker 2: that helps. And then it's also helping with the hiring.

654
00:31:45,240 --> 00:31:48,400
Speaker 2: So I now know who I need to be underneath

655
00:31:48,440 --> 00:31:51,360
Speaker 2: me or who I need to hire for different departments

656
00:31:51,440 --> 00:31:54,480
Speaker 2: because I know based on the skill sets that we're lacking.

657
00:31:55,000 --> 00:31:57,600
Speaker 2: And it's just been so interesting to learn about it.

658
00:31:57,720 --> 00:32:01,560
Speaker 1: To me, like staffing is like the most challenging part

659
00:32:01,760 --> 00:32:03,800
Speaker 1: of business for me personally. I'm sure a lot of

660
00:32:03,840 --> 00:32:07,800
Speaker 1: other business owners will absolutely agree. And like you've been saying,

661
00:32:07,840 --> 00:32:11,240
Speaker 1: like it's just so interesting, I think it's just staffing

662
00:32:11,320 --> 00:32:14,160
Speaker 1: is like the most unexpected part of business.

663
00:32:13,680 --> 00:32:15,880
Speaker 2: One And I say this all the time. I never

664
00:32:15,880 --> 00:32:18,320
Speaker 2: started a job, I never started the business to become

665
00:32:18,840 --> 00:32:22,120
Speaker 2: a boss. I never in my wildest dreams, but I

666
00:32:22,120 --> 00:32:24,600
Speaker 2: would have twenty five people working for me ever, I know.

667
00:32:24,840 --> 00:32:27,040
Speaker 1: And while it just catches you off guard, and I

668
00:32:27,040 --> 00:32:29,640
Speaker 1: think you learn a lot personally as well about who

669
00:32:29,680 --> 00:32:32,360
Speaker 1: you are when you become the boss of someone and

670
00:32:32,440 --> 00:32:36,800
Speaker 1: like you said, like it's so personal to every single

671
00:32:36,840 --> 00:32:40,600
Speaker 1: individual employee. And I almost think, like I want to

672
00:32:40,600 --> 00:32:44,760
Speaker 1: give credit to like millennial bosses because I think I

673
00:32:44,760 --> 00:32:47,680
Speaker 1: don't know about like back in the day, but I

674
00:32:47,720 --> 00:32:51,440
Speaker 1: think us as millennial bosses, we're so like more aware

675
00:32:51,640 --> 00:32:56,200
Speaker 1: and mindful of staff and everyone's different personalities, Whereas I

676
00:32:56,200 --> 00:32:58,920
Speaker 1: don't know, I can't say for sure, but I feel

677
00:32:58,960 --> 00:33:02,000
Speaker 1: like back in the day, maybe when you know, our

678
00:33:02,040 --> 00:33:05,120
Speaker 1: parents were young, I don't think this level of attention

679
00:33:05,280 --> 00:33:07,720
Speaker 1: would have been there. Like I think it'd just been

680
00:33:07,760 --> 00:33:09,360
Speaker 1: like if you're in a bad mood, harden the fuck

681
00:33:09,440 --> 00:33:11,320
Speaker 1: up and get on with work kind of thing. Whereas

682
00:33:11,320 --> 00:33:14,240
Speaker 1: we're out here as bosses being like, Okay, this person

683
00:33:14,680 --> 00:33:18,200
Speaker 1: needs their feedback given to them in this type of way,

684
00:33:18,360 --> 00:33:21,760
Speaker 1: but this other person actually is the opposite of that person,

685
00:33:21,800 --> 00:33:24,840
Speaker 1: even though they're in the same team. And so it's

686
00:33:24,880 --> 00:33:28,680
Speaker 1: really interesting for us to train like our managers that

687
00:33:28,720 --> 00:33:31,240
Speaker 1: are then going to manage people. And we have a

688
00:33:31,280 --> 00:33:34,720
Speaker 1: way that we manage people at FATE. And whilst we

689
00:33:34,800 --> 00:33:37,760
Speaker 1: have like a style of management, you can't then just

690
00:33:37,800 --> 00:33:40,920
Speaker 1: go and implement that to every single staff member because

691
00:33:40,920 --> 00:33:42,920
Speaker 1: then you've got to work out every single staff member's

692
00:33:43,000 --> 00:33:47,640
Speaker 1: personality and how best to manage that person, and that's

693
00:33:47,680 --> 00:33:51,120
Speaker 1: just the most unsuspecting part of business. For me.

694
00:33:51,800 --> 00:33:53,480
Speaker 2: It's just wild learning.

695
00:33:53,120 --> 00:33:53,680
Speaker 1: All of that.

696
00:33:53,800 --> 00:33:57,280
Speaker 2: It's wild. And I found myself before I hired my

697
00:33:57,320 --> 00:34:00,560
Speaker 2: friend Ali, spending so much time just manage it people

698
00:34:01,400 --> 00:34:06,320
Speaker 2: and it was being so unproductive for me because I

699
00:34:06,360 --> 00:34:08,319
Speaker 2: didn't know what I was doing. And so since she's

700
00:34:08,360 --> 00:34:10,239
Speaker 2: come on, she's taught me a lot about how to

701
00:34:10,280 --> 00:34:12,800
Speaker 2: be actually a leader and how to manage people, and

702
00:34:13,520 --> 00:34:15,960
Speaker 2: then learning about how all of my team operate because

703
00:34:15,960 --> 00:34:19,520
Speaker 2: they are I've got. I'm so lucky with my staff.

704
00:34:19,560 --> 00:34:22,040
Speaker 2: They are and I often go on podcasts and I

705
00:34:22,080 --> 00:34:26,000
Speaker 2: speak about myself and the business, but without my staff,

706
00:34:26,520 --> 00:34:30,440
Speaker 2: I would never be where I am, and we're nothing.

707
00:34:30,680 --> 00:34:33,759
Speaker 2: I mean, I literally had nine months off times two

708
00:34:33,880 --> 00:34:36,520
Speaker 2: with my pregnancies because I was so unwell, and my

709
00:34:36,640 --> 00:34:40,160
Speaker 2: team held down the fort. And it's just they are

710
00:34:40,200 --> 00:34:44,839
Speaker 2: just so incredible, and I wish they all. I think

711
00:34:44,880 --> 00:34:46,480
Speaker 2: they all know how much I appreciate them, but I

712
00:34:46,480 --> 00:34:49,480
Speaker 2: wish they truly knew just how incredible they are. But

713
00:34:50,160 --> 00:34:53,200
Speaker 2: it is really intense trying to learn all of different

714
00:34:53,680 --> 00:34:57,960
Speaker 2: personalities and once you get a bad egg, it's really

715
00:34:58,040 --> 00:35:01,719
Speaker 2: hard to figure out what the problem is, who the

716
00:35:01,760 --> 00:35:04,200
Speaker 2: problem is, and once you figure out what the problem is,

717
00:35:04,960 --> 00:35:05,719
Speaker 2: what to do with that.

718
00:35:05,960 --> 00:35:08,000
Speaker 1: I know, and that's the hardest thing as well. I've

719
00:35:08,040 --> 00:35:12,400
Speaker 1: experienced that myself, Like you have one rotten egg in

720
00:35:12,440 --> 00:35:14,560
Speaker 1: the cart, and then the whole thing's off kind of thing.

721
00:35:14,600 --> 00:35:17,440
Speaker 1: And it's I feel funny talking about this because you

722
00:35:17,480 --> 00:35:19,080
Speaker 1: never want it to come across in a way where

723
00:35:19,120 --> 00:35:22,600
Speaker 1: it's like bitchy or being nasty or whatever. But like,

724
00:35:22,640 --> 00:35:25,319
Speaker 1: your business can severely struggle if you just have one

725
00:35:25,840 --> 00:35:28,840
Speaker 1: one wrong hire in the mix, and then like everyone

726
00:35:29,320 --> 00:35:32,919
Speaker 1: can begin hating their jobs and not wanting to show

727
00:35:33,000 --> 00:35:35,200
Speaker 1: up to work. And then you're like, oh my god,

728
00:35:35,239 --> 00:35:37,440
Speaker 1: what do I do? You know, like you can't just

729
00:35:38,040 --> 00:35:42,480
Speaker 1: fire someone for having a bad attitude that people don't like. Yeah,

730
00:35:42,520 --> 00:35:44,000
Speaker 1: so then you've got to like go through all of

731
00:35:44,040 --> 00:35:47,000
Speaker 1: these hoops and it can be super stressful if you're

732
00:35:47,040 --> 00:35:51,120
Speaker 1: watching your team kind of suffer. But again, it's just

733
00:35:51,160 --> 00:35:54,719
Speaker 1: like a part of business that you're going to deal with.

734
00:35:55,320 --> 00:35:58,800
Speaker 1: And I always stress this in my pod, like having

735
00:35:58,840 --> 00:36:01,799
Speaker 1: the right people in the right roles is everything for

736
00:36:01,880 --> 00:36:04,960
Speaker 1: a business, especially a small business that's growing. I can't

737
00:36:04,960 --> 00:36:08,000
Speaker 1: imagine how many businesses are out there that you know,

738
00:36:08,040 --> 00:36:10,680
Speaker 1: maybe they've hired friends or family or whatever, and it's just.

739
00:36:10,680 --> 00:36:12,480
Speaker 2: Like been the worst thing ever.

740
00:36:12,719 --> 00:36:16,560
Speaker 1: Yeah, and it's fully stopping the business from growing, and

741
00:36:16,600 --> 00:36:18,960
Speaker 1: these people get stuck and if and again that's why

742
00:36:19,000 --> 00:36:21,480
Speaker 1: I'm so like wary of friends and family because then

743
00:36:21,880 --> 00:36:24,239
Speaker 1: you don't have the boundaries and they're like, oh well,

744
00:36:24,239 --> 00:36:26,840
Speaker 1: I'll just let them keep going because that's my auntie,

745
00:36:26,880 --> 00:36:27,279
Speaker 1: like you know.

746
00:36:27,719 --> 00:36:30,240
Speaker 2: And that's been the biggest thing is I set very

747
00:36:30,320 --> 00:36:36,799
Speaker 2: clear expectations and I am not necessarily managing them, but

748
00:36:36,920 --> 00:36:39,600
Speaker 2: it is such a risk that I have taken on

749
00:36:40,400 --> 00:36:44,479
Speaker 2: and I know, well, we could be having another chat

750
00:36:44,480 --> 00:36:51,040
Speaker 2: in a year and like how's your friend? Yeah, but

751
00:36:51,120 --> 00:36:54,920
Speaker 2: I think that they care so much about myself and

752
00:36:54,960 --> 00:36:58,480
Speaker 2: the business and I think so far it's going great.

753
00:36:58,000 --> 00:37:01,920
Speaker 2: So everyone touched their head. But yeah, I think that

754
00:37:02,320 --> 00:37:04,880
Speaker 2: even just the hiring process. I listened to one of

755
00:37:04,880 --> 00:37:07,759
Speaker 2: the episodes where you're talking about the different hiring processes.

756
00:37:08,040 --> 00:37:10,240
Speaker 2: I remember I just have a zoom interview with someone

757
00:37:10,360 --> 00:37:12,000
Speaker 2: and then go call them back because I'd be so

758
00:37:12,080 --> 00:37:15,800
Speaker 2: excited you're hired. Yeah, and like all of those people,

759
00:37:16,000 --> 00:37:17,840
Speaker 2: well not all of them, but some of those people

760
00:37:17,880 --> 00:37:20,480
Speaker 2: were the ones that weren't the best for the business.

761
00:37:20,640 --> 00:37:24,840
Speaker 2: I know. But now we've got a very rigorous hiring process.

762
00:37:24,880 --> 00:37:28,360
Speaker 1: It's important, honestly, even if it is your first or

763
00:37:28,400 --> 00:37:31,279
Speaker 1: second higher I mean, but I think everyone goes through that.

764
00:37:31,400 --> 00:37:34,439
Speaker 1: Like we go through those early days of just going yeah,

765
00:37:34,440 --> 00:37:37,399
Speaker 1: you're fun, like come on board, like I would back

766
00:37:37,400 --> 00:37:39,759
Speaker 1: in the day, because I'm just interviewing them myself. If

767
00:37:39,800 --> 00:37:41,880
Speaker 1: I clicked with them, like I'm in my early twenties,

768
00:37:41,880 --> 00:37:43,600
Speaker 1: if I clicked with them and I could see myself,

769
00:37:43,640 --> 00:37:45,680
Speaker 1: I guess being friends with them. In my head, I

770
00:37:45,719 --> 00:37:48,840
Speaker 1: was like, perfect, yes, come on board. And I think,

771
00:37:49,320 --> 00:37:52,319
Speaker 1: like my advice to anyone out there is don't be

772
00:37:52,480 --> 00:37:54,680
Speaker 1: that way. But I think we have to be that

773
00:37:54,760 --> 00:37:57,000
Speaker 1: way in order to get to where we are now.

774
00:37:57,400 --> 00:37:59,840
Speaker 1: Like we're all going to go through that phase just

775
00:38:00,120 --> 00:38:04,279
Speaker 1: iring someone because it seems fun or they just sort

776
00:38:04,280 --> 00:38:06,040
Speaker 1: of on paper look great. Yes.

777
00:38:06,640 --> 00:38:09,160
Speaker 2: And I never used to do reference checks. Yeah, we

778
00:38:09,239 --> 00:38:11,399
Speaker 2: never used to do either, but now we have to over

779
00:38:11,440 --> 00:38:13,080
Speaker 2: the head and the time, I was like, let's just

780
00:38:13,160 --> 00:38:13,600
Speaker 2: tire her.

781
00:38:13,680 --> 00:38:15,520
Speaker 1: She's great, She's like, let me do a reference check.

782
00:38:15,560 --> 00:38:19,200
Speaker 2: I'm like, okay, and recently we're hiring someone and she

783
00:38:19,680 --> 00:38:21,960
Speaker 2: was really reluctant to give a reference check. And then

784
00:38:22,120 --> 00:38:24,759
Speaker 2: turns out there was like abos and all that with

785
00:38:24,840 --> 00:38:28,200
Speaker 2: her ex employee, and and I was like, wow, that's

786
00:38:28,280 --> 00:38:30,480
Speaker 2: like literally the reason why we do reference That's the

787
00:38:30,520 --> 00:38:31,239
Speaker 2: thing as well that I.

788
00:38:31,239 --> 00:38:33,759
Speaker 1: Get worried with with reference checking is it could be

789
00:38:33,840 --> 00:38:37,799
Speaker 1: anyone on the phone. This is my current manager, and

790
00:38:37,840 --> 00:38:40,359
Speaker 1: it could be their auntie that they've just set up.

791
00:38:40,400 --> 00:38:43,000
Speaker 1: So that I go the extra mom, like, let's ask

792
00:38:43,080 --> 00:38:46,640
Speaker 1: really hard questions to the reference that only that person

793
00:38:46,680 --> 00:38:50,200
Speaker 1: would know kind of thing, because people can lie, like

794
00:38:50,280 --> 00:38:54,600
Speaker 1: I've experienced, like straight up liars, like lie on the resume,

795
00:38:54,800 --> 00:38:57,640
Speaker 1: lie in the interview, and people can be really convincing.

796
00:38:58,560 --> 00:39:00,520
Speaker 1: But then if you have that little gut feel yeah,

797
00:39:00,520 --> 00:39:02,920
Speaker 1: and you're like this person's too good to be true. Yeah,

798
00:39:03,320 --> 00:39:04,160
Speaker 1: been there, done that.

799
00:39:04,480 --> 00:39:06,239
Speaker 2: Yeah, Because how many people do you have working for

800
00:39:06,280 --> 00:39:06,600
Speaker 2: you now?

801
00:39:07,200 --> 00:39:11,160
Speaker 1: Sixty or seventy but like a large majority of our

802
00:39:11,200 --> 00:39:13,719
Speaker 1: staff are in our retail stores, Like that's why the

803
00:39:13,800 --> 00:39:14,920
Speaker 1: numbers are so high.

804
00:39:15,080 --> 00:39:19,200
Speaker 2: Yeah, but that's still amazing though, it's incredible.

805
00:39:19,440 --> 00:39:21,839
Speaker 1: Yeah, it's wild, but like, yeah, We've got a lot

806
00:39:21,840 --> 00:39:24,600
Speaker 1: of people in management positions because it's just too be

807
00:39:24,640 --> 00:39:26,960
Speaker 1: able to do it. But I can't be worrying about

808
00:39:27,680 --> 00:39:31,120
Speaker 1: Hailey in whatever store in Melbourne. You know what she's

809
00:39:31,560 --> 00:39:32,400
Speaker 1: can't come into.

810
00:39:32,560 --> 00:39:35,040
Speaker 2: She's got food poison, yes, yeah, no, but.

811
00:39:35,080 --> 00:39:36,880
Speaker 1: No, We've got a lot of good managers in place

812
00:39:37,000 --> 00:39:39,640
Speaker 1: now and like HR and everything, so that I'm not

813
00:39:39,840 --> 00:39:44,560
Speaker 1: so much dealing with everything, everyone and everything. Yeah, because god,

814
00:39:44,640 --> 00:39:45,440
Speaker 1: I wouldn't sleep.

815
00:39:45,760 --> 00:39:47,840
Speaker 2: No, no, absolutely not.

816
00:39:52,280 --> 00:39:54,879
Speaker 1: So what's on the cards for the future. You've You've

817
00:39:54,880 --> 00:39:57,520
Speaker 1: got so much going on at the moment. And by

818
00:39:57,520 --> 00:39:59,879
Speaker 1: the way, the little beauty bites they're really young.

819
00:40:00,160 --> 00:40:00,560
Speaker 2: Thank you.

820
00:40:00,840 --> 00:40:03,200
Speaker 1: I remember you gave me. I think you gave me

821
00:40:03,280 --> 00:40:06,480
Speaker 1: one years and years ago when we did a photo

822
00:40:06,520 --> 00:40:10,640
Speaker 1: shoot in Sydney for Rockwear. Oh my, do you remember that?

823
00:40:11,840 --> 00:40:15,480
Speaker 1: So like rockwear Active, weear we're doing some campaign.

824
00:40:15,480 --> 00:40:18,239
Speaker 2: I don't know what it was, that's yeah, yeah, yeah, yeah,

825
00:40:18,239 --> 00:40:20,759
Speaker 2: that's I didn't even remember that.

826
00:40:20,920 --> 00:40:23,319
Speaker 1: Yeah, we did it and we were both models in it.

827
00:40:23,680 --> 00:40:25,279
Speaker 1: And then I think that's when you had just come

828
00:40:25,280 --> 00:40:28,239
Speaker 1: out with the beauty but I probably was Yeah, and

829
00:40:28,320 --> 00:40:30,480
Speaker 1: you gave me them and I'm like, what's this and

830
00:40:30,520 --> 00:40:33,200
Speaker 1: I'm like, oh, yum, And then you know how obviously

831
00:40:33,200 --> 00:40:36,200
Speaker 1: they're like designed to be good for you and whatever. Now,

832
00:40:36,480 --> 00:40:39,279
Speaker 1: like sometimes when I'm in chemists warehouse or whatever, and

833
00:40:39,320 --> 00:40:41,279
Speaker 1: because I see them at the counter the counter, yeah,

834
00:40:41,960 --> 00:40:44,040
Speaker 1: I'll grab four and then I can have like one

835
00:40:44,080 --> 00:40:44,600
Speaker 1: a day and.

836
00:40:44,680 --> 00:40:45,319
Speaker 2: You just see them all.

837
00:40:45,480 --> 00:40:48,319
Speaker 1: Yeah, then I'm like, is this really I meant to

838
00:40:48,360 --> 00:40:49,160
Speaker 1: just be having one?

839
00:40:49,400 --> 00:40:50,680
Speaker 2: No? Not really, you can have it.

840
00:40:50,920 --> 00:40:55,080
Speaker 1: I've eaten five at a time. But what's what's what's

841
00:40:55,120 --> 00:40:56,400
Speaker 1: on the cards for the future.

842
00:40:56,680 --> 00:41:01,719
Speaker 2: So we started manufacturing everything for ourselves just the week

843
00:41:01,760 --> 00:41:05,080
Speaker 2: that my daughter was born, which was great timing because

844
00:41:05,360 --> 00:41:08,680
Speaker 2: you know, properties don't actually you know, a bill doesn't

845
00:41:08,719 --> 00:41:12,919
Speaker 2: actually go to plan ever, which I learned. So yeah,

846
00:41:13,040 --> 00:41:15,720
Speaker 2: we have been manufacturing for ourselves and we've already outgrown

847
00:41:15,760 --> 00:41:20,479
Speaker 2: our factory, which is great but also stressful. So yeah,

848
00:41:20,480 --> 00:41:22,239
Speaker 2: we've just got so many other products that we want

849
00:41:22,239 --> 00:41:26,359
Speaker 2: to launch and just really the growth that we've had,

850
00:41:26,480 --> 00:41:29,080
Speaker 2: you know, it's like a sixteen ear on ear growth

851
00:41:29,120 --> 00:41:31,279
Speaker 2: that we're having in sageae month. It's just I.

852
00:41:31,320 --> 00:41:33,160
Speaker 1: Think I saw you in one of the j Wright

853
00:41:33,320 --> 00:41:37,040
Speaker 1: videos or something. Yeah, because doing the e commerce equation.

854
00:41:36,920 --> 00:41:39,360
Speaker 2: Yep, yeah, and it's just been huge. But the biggest

855
00:41:39,360 --> 00:41:42,560
Speaker 2: thing that's been incredible for us is manufacturing for ourselves.

856
00:41:42,600 --> 00:41:45,319
Speaker 2: We took our old manufacturer to Supreme Court because he

857
00:41:45,360 --> 00:41:49,440
Speaker 2: tried to knock off our product and it's just been, yeah,

858
00:41:50,040 --> 00:41:53,000
Speaker 2: a real big journey. But manufacturing has just given us

859
00:41:53,000 --> 00:41:54,280
Speaker 2: so much greater control.

860
00:41:54,440 --> 00:41:56,440
Speaker 1: You're doing everything in hand, do everything.

861
00:41:56,239 --> 00:41:59,440
Speaker 2: Except the skincare because we've got a great manufacturing Queensland

862
00:41:59,480 --> 00:42:01,160
Speaker 2: that do the skin care. So yeah, we do all

863
00:42:01,200 --> 00:42:03,319
Speaker 2: of the food, all of like the collagen, all of

864
00:42:03,320 --> 00:42:05,759
Speaker 2: the hydromama and stuff all in house and it's just

865
00:42:05,840 --> 00:42:10,359
Speaker 2: been incredible. We've got such a great production team downstairs.

866
00:42:11,200 --> 00:42:13,640
Speaker 2: So I think will either look to move into a

867
00:42:13,640 --> 00:42:15,520
Speaker 2: bigger premises.

868
00:42:15,960 --> 00:42:19,200
Speaker 1: Which is so fun moving warehouses, especially because.

869
00:42:18,960 --> 00:42:22,799
Speaker 2: We have bonded panels for the cool room which our

870
00:42:22,800 --> 00:42:26,320
Speaker 2: whole factory is in, which is really expensive.

871
00:42:26,400 --> 00:42:27,560
Speaker 1: Yeah, I could only imagine.

872
00:42:27,640 --> 00:42:30,680
Speaker 2: Yeah, and then you know what, will build enough stock

873
00:42:30,719 --> 00:42:33,279
Speaker 2: and then transition over. It's just a lot to go

874
00:42:33,360 --> 00:42:35,839
Speaker 2: with in my head. So that's kind of like our

875
00:42:35,840 --> 00:42:38,279
Speaker 2: next big hurdle. But we're buying with the growth, We've

876
00:42:38,280 --> 00:42:40,840
Speaker 2: just been investing back into the business and buying machinery

877
00:42:40,920 --> 00:42:42,000
Speaker 2: which is just epic.

878
00:42:42,160 --> 00:42:47,000
Speaker 1: So I'm so fascinated by like businesses that do things

879
00:42:47,080 --> 00:42:49,520
Speaker 1: themselves and have all these massive machines. Like I was

880
00:42:49,560 --> 00:42:52,600
Speaker 1: talking with Raquel from Who Is Elijah? Yeah, and they've

881
00:42:52,600 --> 00:42:55,080
Speaker 1: got like the perfume filling machine. Yeah, and I'm like,

882
00:42:55,120 --> 00:42:56,880
Speaker 1: what the fuck? How do you even know how to

883
00:42:56,920 --> 00:42:57,560
Speaker 1: do any of this?

884
00:42:57,800 --> 00:43:01,520
Speaker 2: Yeah, it's all my partner. He literally just it's every

885
00:43:01,600 --> 00:43:04,600
Speaker 2: night and especially when we're building it, just looking at machinery.

886
00:43:04,680 --> 00:43:06,880
Speaker 2: And he went overseas, he went to Europe to go

887
00:43:06,920 --> 00:43:08,480
Speaker 2: and have a look at all the fancy yeah.

888
00:43:08,360 --> 00:43:10,960
Speaker 1: Because they're all mating, like Italy and everything. Yeah, and

889
00:43:11,120 --> 00:43:11,920
Speaker 1: brought this thing.

890
00:43:11,840 --> 00:43:15,160
Speaker 2: Over crazy and then trying. We just bought a new

891
00:43:15,200 --> 00:43:18,399
Speaker 2: machine for Hydromama and it's this huge light nearly half

892
00:43:18,400 --> 00:43:20,560
Speaker 2: the size of this room. And then we got it up,

893
00:43:20,680 --> 00:43:22,319
Speaker 2: got on the truck and we're like, how do we

894
00:43:22,320 --> 00:43:24,440
Speaker 2: get it off the truck? Yeah, and so we had

895
00:43:24,440 --> 00:43:26,719
Speaker 2: to get two forkliffs and it was just it was

896
00:43:27,200 --> 00:43:30,000
Speaker 2: a whole ordeal. So there's it's so much goes into

897
00:43:30,040 --> 00:43:33,200
Speaker 2: it and it's just amazing what he comes up with.

898
00:43:33,680 --> 00:43:35,279
Speaker 2: It's just, yeah, we.

899
00:43:35,239 --> 00:43:36,520
Speaker 1: Love the men in our lives.

900
00:43:36,600 --> 00:43:40,120
Speaker 2: Yeah, he's It's funny because when we first started properly

901
00:43:40,160 --> 00:43:43,279
Speaker 2: working together, there was a huge we we're trying to

902
00:43:43,280 --> 00:43:46,120
Speaker 2: do the same thing, and we just were clashing. And

903
00:43:46,160 --> 00:43:47,920
Speaker 2: as soon as he started going, okay, well I'll do

904
00:43:48,000 --> 00:43:49,799
Speaker 2: you know, the manufacturing side of things, and you do

905
00:43:49,880 --> 00:43:52,120
Speaker 2: sort of front house side of things, it just works

906
00:43:52,160 --> 00:43:52,840
Speaker 2: so much better.

907
00:43:53,719 --> 00:43:56,040
Speaker 1: I think it's really important when you are working with

908
00:43:56,160 --> 00:43:58,799
Speaker 1: like your partner or even just a business partner, is

909
00:43:58,880 --> 00:44:02,640
Speaker 1: like differentiating to things that you can do rather than

910
00:44:02,760 --> 00:44:05,919
Speaker 1: just trying to focus on doing everything together. Yeah, because

911
00:44:05,920 --> 00:44:07,880
Speaker 1: people always say, how do you and AJ work together?

912
00:44:07,920 --> 00:44:09,280
Speaker 1: I'm like, we don't really work together.

913
00:44:09,400 --> 00:44:12,040
Speaker 2: Like we go the whole work day without seeing each other.

914
00:44:12,280 --> 00:44:14,719
Speaker 1: Yeah, Like he's off doing one thing, I'm off doing

915
00:44:14,719 --> 00:44:16,080
Speaker 1: the other, and then we get together in the afternoon

916
00:44:16,080 --> 00:44:17,920
Speaker 1: like how is your day? Yeah, Like what did you do?

917
00:44:18,040 --> 00:44:18,239
Speaker 2: Yeah?

918
00:44:18,239 --> 00:44:20,840
Speaker 1: Because I think when people say when people hear us

919
00:44:20,840 --> 00:44:22,680
Speaker 1: saying I work with my partner, they think we're like

920
00:44:22,719 --> 00:44:25,280
Speaker 1: sitting at the desk side by side, which.

921
00:44:25,120 --> 00:44:27,239
Speaker 2: Is what Anthony and I used to do. We used

922
00:44:27,239 --> 00:44:29,960
Speaker 2: to in our little home office. We have one desk

923
00:44:30,000 --> 00:44:32,040
Speaker 2: and we're sitting so close to each other, and we

924
00:44:32,200 --> 00:44:35,680
Speaker 2: just used to bicker. It's funny. The team laugh going, oh,

925
00:44:35,680 --> 00:44:38,279
Speaker 2: mom and Dad's having another fight. But we just have

926
00:44:38,560 --> 00:44:42,000
Speaker 2: very strong opinions and we have Yeah, it's funny.

927
00:44:42,080 --> 00:44:44,080
Speaker 1: Some of my staff call us mom and dad too,

928
00:44:44,200 --> 00:44:46,400
Speaker 1: or like if we go out for a staff dinner

929
00:44:46,480 --> 00:44:48,719
Speaker 1: or whatever and we're shouting, everyone drinks, so I'm like,

930
00:44:48,760 --> 00:44:53,600
Speaker 1: thanks mom and dad, like shut up, but also funny.

931
00:44:53,680 --> 00:44:56,200
Speaker 2: Yeah, it's so funny, but yeah, it's Yeah, that's kind

932
00:44:56,239 --> 00:44:58,080
Speaker 2: of just we're really focusing on the growth. We've got

933
00:44:58,120 --> 00:45:00,799
Speaker 2: so many products that we want to launch and just

934
00:45:00,880 --> 00:45:05,120
Speaker 2: constantly wanting to evolve as people. Where does it end?

935
00:45:05,200 --> 00:45:06,239
Speaker 1: Though, that's the question.

936
00:45:06,280 --> 00:45:09,040
Speaker 2: I don't know. That's so funny, Like once you launched,

937
00:45:09,080 --> 00:45:10,840
Speaker 2: Once we launched Beauty Bites, I had all of the

938
00:45:10,840 --> 00:45:15,040
Speaker 2: big investment companies and bankers go, what's your exit strategy?

939
00:45:15,200 --> 00:45:19,080
Speaker 1: I'm like, what's your exit? Like what do you mean

940
00:45:19,120 --> 00:45:20,400
Speaker 1: I've just started yesterday?

941
00:45:20,560 --> 00:45:23,920
Speaker 2: Yeah, And it's just I don't know. I literally named

942
00:45:25,000 --> 00:45:26,520
Speaker 2: two of my businesses after.

943
00:45:26,600 --> 00:45:30,480
Speaker 1: Kira Rumble, so how it's your name. Yeah, there's just so.

944
00:45:30,520 --> 00:45:33,799
Speaker 2: Much that we want to do before I even contemplate

945
00:45:33,840 --> 00:45:36,040
Speaker 2: that sort of stuff. We're all sort of self funders,

946
00:45:36,080 --> 00:45:39,520
Speaker 2: like yeah, it's kind of I'm happy doing it.

947
00:45:39,840 --> 00:45:40,920
Speaker 1: Where does started?

948
00:45:41,239 --> 00:45:44,759
Speaker 2: Yeah, I actually feel like we started a year or

949
00:45:44,760 --> 00:45:45,200
Speaker 2: two ago.

950
00:45:45,400 --> 00:45:49,680
Speaker 1: Yeah, me too. Yeah, time for lives when you're having

951
00:45:49,719 --> 00:45:53,919
Speaker 1: fun or stressed that too. Do you have a tip

952
00:45:53,960 --> 00:45:57,040
Speaker 1: of the week or a hack of any kind that

953
00:45:57,080 --> 00:45:57,759
Speaker 1: you can share with me?

954
00:45:58,600 --> 00:46:01,279
Speaker 2: So I normally say, rust your gut, but let's go

955
00:46:01,320 --> 00:46:02,000
Speaker 2: with something.

956
00:46:01,760 --> 00:46:04,839
Speaker 1: Different, okay, but also trust your gut.

957
00:46:04,960 --> 00:46:09,440
Speaker 2: Yeah, definitely. I think your spidery sensors are so key.

958
00:46:10,320 --> 00:46:15,520
Speaker 2: I think one thing that has helped my productivity. Here's

959
00:46:15,560 --> 00:46:19,600
Speaker 2: a little hack is called brain FM. Okay, and I

960
00:46:19,680 --> 00:46:23,000
Speaker 2: literally just it's on the internet. You type it in

961
00:46:23,080 --> 00:46:25,160
Speaker 2: and I put my headphones in, and it's got productivity

962
00:46:25,239 --> 00:46:28,719
Speaker 2: music and it's got different brain wave by normal beats, right,

963
00:46:28,760 --> 00:46:31,319
Speaker 2: And I just like zone in. So if I want

964
00:46:31,320 --> 00:46:33,359
Speaker 2: to really have some deep work, that's what I use.

965
00:46:33,880 --> 00:46:35,279
Speaker 2: I love that. It's not really a tip.

966
00:46:35,360 --> 00:46:37,319
Speaker 1: It's more of like, no, I love that I need that.

967
00:46:37,400 --> 00:46:40,239
Speaker 1: I've got like the AirPods Max or whatever they are,

968
00:46:40,280 --> 00:46:41,480
Speaker 1: and I find when I put those on in the

969
00:46:41,520 --> 00:46:44,400
Speaker 1: noise canceling and some music, then I can really concentrate.

970
00:46:44,760 --> 00:46:47,719
Speaker 1: If I'm in the office and like everyone's typing and

971
00:46:47,760 --> 00:46:50,719
Speaker 1: everyone's talking like, how are you supposed to get anything done?

972
00:46:50,760 --> 00:46:52,560
Speaker 2: Yeah? I literally because I know you're on the floor.

973
00:46:52,600 --> 00:46:55,280
Speaker 2: Aren't you in the office. You don't have your own office? Yeah,

974
00:46:55,320 --> 00:46:58,280
Speaker 2: I just sit with everyone else. Yeah, I would distract everyone.

975
00:46:58,360 --> 00:46:59,600
Speaker 2: I actually come in. I'm like, did it?

976
00:46:59,719 --> 00:47:00,000
Speaker 1: Edit it?

977
00:47:00,000 --> 00:47:02,200
Speaker 2: Why did it? And everyone's like, calm down, slow down.

978
00:47:03,040 --> 00:47:05,560
Speaker 2: So I'm like, okay, I'll go into the office compose myself.

979
00:47:06,440 --> 00:47:08,920
Speaker 1: I love it. I love it. Well, where can everyone

980
00:47:09,080 --> 00:47:11,440
Speaker 1: find you? And everything that you do and all of

981
00:47:11,480 --> 00:47:14,040
Speaker 1: your businesses and brands and products, so they're.

982
00:47:13,800 --> 00:47:16,839
Speaker 2: All linked in my Instagram? Maybe that's the easiest way,

983
00:47:16,880 --> 00:47:21,480
Speaker 2: which is Crumble with a K or Crumbledfoods dot com

984
00:47:21,560 --> 00:47:23,760
Speaker 2: and Minia me is shopped on there, or Habitual Beauty

985
00:47:23,800 --> 00:47:24,160
Speaker 2: dot co.

986
00:47:24,800 --> 00:47:27,280
Speaker 1: Got calm Tree, You've got something for everyone? Really?

987
00:47:27,400 --> 00:47:28,800
Speaker 2: Yeah?

988
00:47:29,080 --> 00:47:30,560
Speaker 1: Oh yeah, And we'll leave all the links in the

989
00:47:30,560 --> 00:47:33,480
Speaker 1: show notes as always. And my favorite flavor of the

990
00:47:33,520 --> 00:47:34,840
Speaker 1: beauty bites, what is it like?

991
00:47:34,880 --> 00:47:38,120
Speaker 2: The strawberry white Chok raspberry white Chok Raspberry.

992
00:47:38,160 --> 00:47:39,399
Speaker 1: I always go for that one.

993
00:47:39,640 --> 00:47:41,440
Speaker 2: Yeah, we're gonna get you hooked on hydro mamma, even

994
00:47:41,440 --> 00:47:42,600
Speaker 2: though you're not a mother.

995
00:47:42,920 --> 00:47:44,800
Speaker 1: So you could everyone could still have it everyone.

996
00:47:44,840 --> 00:47:48,319
Speaker 2: We've got fifty percent of customers that are men, kids,

997
00:47:48,600 --> 00:47:51,680
Speaker 2: not pregnant or breastfeeding. I like regret, maybe did we

998
00:47:51,719 --> 00:47:54,520
Speaker 2: call it hydro mamma for the wrong reason, But it

999
00:47:54,960 --> 00:47:55,520
Speaker 2: is what it is.

1000
00:47:55,760 --> 00:47:59,359
Speaker 1: Hydra everyone in my water. Now, when you leave, I'll

1001
00:47:59,440 --> 00:48:01,360
Speaker 1: let you know how go. What one's your favorite?

1002
00:48:01,400 --> 00:48:03,520
Speaker 2: Well, you like watermelon for everything, don't you. I reckon

1003
00:48:03,600 --> 00:48:04,480
Speaker 2: you're like watermelon?

1004
00:48:04,640 --> 00:48:06,719
Speaker 1: All right, I'm going to be giving it a go. Well,

1005
00:48:06,760 --> 00:48:09,080
Speaker 1: it's been so good chatting with you. Well, have you

1006
00:48:09,120 --> 00:48:10,279
Speaker 1: back in a year and you can let me know

1007
00:48:10,280 --> 00:48:15,279
Speaker 1: how it worked out with your friend. You're like doing

1008
00:48:15,280 --> 00:48:17,680
Speaker 1: the opposite of my I know, I.

1009
00:48:17,560 --> 00:48:20,839
Speaker 2: Love risk, but yeah, hopefully there are still there.

1010
00:48:21,680 --> 00:48:23,960
Speaker 1: There are so many businesses out there that are friends

1011
00:48:24,000 --> 00:48:26,960
Speaker 1: working together or like family businesses. I think it's all

1012
00:48:27,000 --> 00:48:30,279
Speaker 1: about just finding what works for you and having those

1013
00:48:30,320 --> 00:48:34,000
Speaker 1: boundaries set in place. So thanks much, but thanks for

1014
00:48:34,040 --> 00:48:36,279
Speaker 1: coming down. You've come from the coast, all right. I

1015
00:48:36,280 --> 00:48:37,879
Speaker 1: could have picked you up, but I'm here all day.

1016
00:48:37,960 --> 00:48:40,840
Speaker 2: Yeah, I've got to get back up. We're prepping first,

1017
00:48:41,080 --> 00:48:42,960
Speaker 2: you know, November, which is a very busy time.

1018
00:48:43,080 --> 00:48:46,359
Speaker 1: Yeah, Black Friday, the whole shebang. Yep, all right, well,

1019
00:48:46,480 --> 00:48:48,480
Speaker 1: I'll chat to you soon and thanks for coming on.