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Speaker 1: Welcome to the mentor. I'm Mark Boris, Jeff Jones, Welcome

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Speaker 1: to the Mentor.

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Speaker 2: Mate, great to be here.

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Speaker 1: So you c of TG TG. I guess TG stands

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Speaker 1: for Ticket Entertainment Group.

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Speaker 3: People who often ask me that it doesn't stand for anything.

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Speaker 3: We were looking when we we sort of left the

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Speaker 3: nine Entertainment Company, we were looking for a name, and

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Speaker 3: you know, we're the Entertainment Group, the TIC a Tech

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Speaker 3: entertainment group. So it doesn't actually stand for anything, but

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Speaker 3: it's people. You know, we're happy for it to stand

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Speaker 3: for the entertainment Group. But there's a little company in Washington,

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Speaker 3: DC called the Entertainment Group, so we couldn't call it that.

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Speaker 3: But TG is an integrated live entertainment company and we're

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Speaker 3: pretty happy with how we're going.

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Speaker 1: Well, it's it is. It was ticket Tech was or

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Speaker 1: is part of the operations of ticket part of TG.

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Speaker 1: So let's just go back in a little bit of history,

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Speaker 1: corporate history if you don't min so taking you back

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Speaker 1: to the period when TIC tech was around everyone see

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Speaker 1: ticket techs. Take me through that period. There was it

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Speaker 1: had a bit of a change in ownership et cetera

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Speaker 1: through nine Group, but you were at the helm of

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Speaker 1: ticket Tech at one stage as well.

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Speaker 3: I was indeed I started got a call, would you

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Speaker 3: were Bederson being the CEO of Ticke Tech.

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Speaker 1: It was nine. Was that nine?

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Speaker 3: I was at nine, Yeah, that was and it was

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Speaker 3: a day's it was first start time at two thousand

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Speaker 3: and seven. I was at Foster's Group at that time

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Speaker 3: as the the sales director and you know, living in

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Speaker 3: Sydney but which was a battleground for Foster's in market share,

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Speaker 3: but being in Melbourne three days every week. So I thought,

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Speaker 3: you know, I want to be a CEO of a

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Speaker 3: company like this. I think, you know, it's a great

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Speaker 3: company started by the Kerry Packer in the sort of

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Speaker 3: mid seventies to Ticket Wilson as quick as it was.

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Speaker 3: So it's a fifty year old company he now proudly

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Speaker 3: Australian company took took on the establishment. Now it's a

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Speaker 3: you know, a massive brand in our country and probably

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Speaker 3: the third or fourth biggest ticketing company in the world,

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Speaker 3: So something we're really proud of.

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Speaker 2: Yeah.

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Speaker 3: So I came into I came into it. We were

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Speaker 3: part of what was then PBL Media. I'd signed up

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Speaker 3: to come in the period of sort of working out

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Speaker 3: my notice period at Foster's Group, I got a call

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Speaker 3: list and we've been sold to a company called CVC

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Speaker 3: Private Equity. So I went through that and know what

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Speaker 3: is better. Adraen McKenzie is still a good, good made

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Speaker 3: of mind. I had lunch with him a couple of

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Speaker 3: weeks ago and we came into I came into it

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Speaker 3: with CVC ownership and and PBL the Jones packer owned

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Speaker 3: a good portion of the business still then and in

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Speaker 3: those days, you know, people said to me before I

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Speaker 3: started all these big ticketing companies, you know, I've got

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Speaker 3: a shelf life.

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Speaker 2: How wrong they were?

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Speaker 3: This feeling was you know, if you had had a

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Speaker 3: laptop and a ticketing program, you can become a ticketing company. Well,

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Speaker 3: the advent of the digital age and now the data

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Speaker 3: age has meant the big ticketing companies like ours and

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Speaker 3: like you know, our fierce competitive ticket math to the

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Speaker 3: global leader have become bigger and stronger because of this,

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Speaker 3: particularly because of you know, our use of data analytics

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Speaker 3: and connecting people and this sort of dismediated world that

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Speaker 3: we live in.

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Speaker 1: That's very interesting. So like, if I go back though,

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Speaker 1: for Jeff Jones, like a little way beyond Foster's as

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Speaker 1: I understand my reading is that you had a military

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Speaker 1: career at one stage.

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Speaker 3: I went straight. My dad was in the army, so

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Speaker 3: I moved every I went, did eight schools. I moved

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Speaker 3: every couple of years my life. Then you know, into

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Speaker 3: Canada and New Zealand with my dad and my family,

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Speaker 3: and then I went to boarding school for my last

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Speaker 3: three years. And then my dad said I wanted to

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Speaker 3: try to get a scholarship to go to Duntruon to

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Speaker 3: become an army officer. And I had zero interest in

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Speaker 3: the army. My school had school cadets, so't I didn't

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Speaker 3: even wasn't even a part of the school cadets because

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Speaker 3: I thought they were a bit uncool. But I got

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Speaker 3: the scholarship, and the Army are quite smart. They get

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Speaker 3: you to go in in the sort of mid January

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Speaker 3: before before university starts, and my dad said, I going,

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Speaker 3: and if you don't like it, you leave. Well, unless

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Speaker 3: you feign an injury or feine that you're not you know,

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Speaker 3: you're not all there or whatever. It's very it's quite

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Speaker 3: hard to leave. So you know, I hated it. I

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Speaker 3: thought I was prepared for it, you know, I could

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Speaker 3: play a bit of sport, and I'd been at boarding school,

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Speaker 3: but nothing can prepare for that unique socialization when you

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Speaker 3: join the join the military.

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Speaker 1: What does that mean?

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Speaker 3: Oh, it's just well, you know, you think that you're robust,

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Speaker 3: you think you can you can handle everything, you know,

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Speaker 3: but it's just that sort of that discipline of learning.

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Speaker 3: People have these ideas from movies what the military is like.

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Speaker 3: It's it's it's about leading people. It's not about blindly

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Speaker 3: following following yes sir, no, sir. So you've got to

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Speaker 3: learn to engage with people, treat people differently. There is

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Speaker 3: an element of you know, the discipline, element of basic.

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Speaker 3: Thing I liked about it is that, which is oftentimes

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Speaker 3: different to corporate life is that you don't necessarily get

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Speaker 3: on with everybody, but you've got a single purpose. Now,

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Speaker 3: I never went to war, and I'm glad I didn't.

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Speaker 3: I didn't have any aspirations to do that, but we

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Speaker 3: trained for that to defend our country. And you take

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Speaker 3: that very seriously. And even if you don't like necessarily

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Speaker 3: the person next to you're all pulling in the same direction.

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Speaker 1: That's what you mean by single purpose, Yeah, just.

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Speaker 3: A single purpose of you know, put it. To put

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Speaker 3: it in as simpler terms, We've got to take that

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Speaker 3: hill and you know, and capture that hill. That's very

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Speaker 3: simplifying it. It's saying, you know, the war military is

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Speaker 3: a very complex thing.

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Speaker 2: Now.

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Speaker 3: It's all about you know, cyber techniques. It's all about

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Speaker 3: disrupting command and control and all that sort of stuff.

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Speaker 3: And I'm looking when I get into strategic military stuff now.

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Speaker 3: But it's you know, it's a thing about pushing in

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Speaker 3: the same direction. You're about team, which is something I

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Speaker 3: hold very close to me. Still, it's not it's about no,

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Speaker 3: not hidden agendas. We've all got the same agenda. And

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Speaker 3: you know, be be authentic, be what you know, you know,

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Speaker 3: be who you think you are and what you want

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Speaker 3: to be.

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Speaker 1: That's interesting. So would you say then that if you're

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Speaker 1: when you're in the army, or let's say, in your

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Speaker 1: case down a dune trun and that's officer training. Would

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Speaker 1: someone who had in their mind I want to outcompete

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Speaker 1: everybody in my group. Yes, And in fact I am

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Speaker 1: aspirational and ambitious and I want to be in charge

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Speaker 1: of everybody even though we all come in at the

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Speaker 1: same grade. When you say being authentic and there's no

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Speaker 1: hidden agendas. Does that person end up getting called out

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Speaker 1: or is it expected that person puts that on the

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Speaker 1: table and just declares a position. Is that what you mean?

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Speaker 3: It's a really it's a really good question. There are people.

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Speaker 3: Everyone's got differentlylevels of ambition and desire and drive. So

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Speaker 3: the cream invariably rise to the top. There's a fair bit,

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Speaker 3: you know, when you're the pyramid gets look in any business,

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Speaker 3: the pyramid gets narrower when you get to the top,

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Speaker 3: and the more you go up. So unless you know,

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Speaker 3: you graduate as a lieut tenant.

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Speaker 2: So you're a twentybody does if you're in an army officer,

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Speaker 2: don't you everyone's the same rank yep, and you get

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Speaker 2: paid the same money for the first few years.

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Speaker 3: So it's a pay grade there. It's not you know,

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Speaker 3: I don't get paid more because I'm better than the

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Speaker 3: next guy, So get to pay the So you know,

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Speaker 3: that doesn't create group think, but it creates the cream

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Speaker 3: will rise. Not because some people naturally are better at

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Speaker 3: what they do. There are people who are competitive. And

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Speaker 3: you know, when I talk about people having the same agenda,

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Speaker 3: probably lack a bit of authenticity, And you know, try

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Speaker 3: to play the game, and that's part of business. I

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Speaker 3: talk about business being a bit about a game. How

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Speaker 3: you play it doesn't mean you're inauthentic, means you're genuine

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Speaker 3: and real, because you'll get caught out. I think if

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Speaker 3: you're not. So there are people like that in the military,

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Speaker 3: as there are in corporate life. But I large you've

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Speaker 3: you know, you've you're pushing broadly in the same direction,

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Speaker 3: and you've got the same objective, and you know you

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Speaker 3: can't go off, you know, tangentially to the extreme that

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Speaker 3: it's to the detriment of the rest of the other people.

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Speaker 3: Your soldiers will catch you out. First they will say

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Speaker 3: yes sir, and they'll go, yes, I'll do that. But

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Speaker 3: then they'll do something else because you know they you know,

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Speaker 3: there's that phrase in the army, I'd follow this officer

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Speaker 3: out of a sense of idle curiosity to see how

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Speaker 3: bad they'll go. And you know it's it's one of

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Speaker 3: those officers have got to be leaders. They can't just

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Speaker 3: say because you wear the rank, you know people are

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Speaker 3: going to blindly follow you, that.

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Speaker 1: You're not naturally the leader.

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Speaker 3: Because if you're not naturally you'll get found out and

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Speaker 3: you're you know, you won't go and there are you know,

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Speaker 3: there are jobs in the military where you don't you know,

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Speaker 3: you need to be left hands on leading soldiers. But

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Speaker 3: invariably it's about leading you know, young Australians and older Australians.

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Speaker 3: So when I started as a lieutenant, I was twenty

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Speaker 3: one and I had a group of soldiers, thirty soldiers,

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Speaker 3: some of which were nearly double my age. Most of

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Speaker 3: them were, you know, somewhere eighteen nineteen twenty, you know,

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Speaker 3: the young soldiers, but there were a lot of them

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Speaker 3: who've been had ten or more years experience, and you know,

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Speaker 3: they are grizzle warriors. They've seen plenty of young lieutenants

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Speaker 3: as they test you out.

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Speaker 2: That's a good thing, but.

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Speaker 1: That's an interesting one. So when you have somebody who's

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Speaker 1: got experience, Let's say you're twenty two and you're a

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Speaker 1: lieutenant and you've just you haven't seen any action, you've

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Speaker 1: just gone through the University of Dondrun. And then you've

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Speaker 1: got someone who's thirty five and he or she's tried

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Speaker 1: and true. How do you approach that, Like, how do

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Speaker 1: you do you talk to him individually?

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Speaker 3: What do you do you seek their counsel. You try

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Speaker 3: to win them over by the fact that you're confident

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Speaker 3: in what you do. You genuinely ask them for their

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Speaker 3: opinion on stuff. There are those people are senior noncommissioned

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Speaker 3: officers and they have a role to do so the

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Speaker 3: specific duty and they fulfill those invariably to varying degrees

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Speaker 3: of competency. So it's a it's an interative process of

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Speaker 3: working with them, working working out what you know, what's

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Speaker 3: going to you know, how you work together, you know

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Speaker 3: what what you do. They'll give you. They'll give you

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Speaker 3: plenty of advice. They'll give you account unsolicited advice as

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Speaker 3: expect Australian souls and diggers to do, which they've done

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Speaker 3: since Gallipoli and whatever. They will give you that advice

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Speaker 3: when you know, and you've got to take that advice,

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Speaker 3: you know, take it to heart for that you know,

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Speaker 3: and they invariably want you to succeed because they don't

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Speaker 3: want you to be a dud. They want you because

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Speaker 3: you're you know, you're there there, you're dud. They sorry,

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Speaker 3: you're there, dud. So you know, they want you to

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Speaker 3: be successful. They want to help you to get there.

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Speaker 3: So it's it's just like it's so all that did.

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Speaker 3: What that taught me was it taught me about the

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Speaker 3: military about you know that it's a discipline of learning.

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Speaker 3: That taught me about do what you say you're going

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Speaker 3: to do. I've talked about authenticity. Be authentic, tell people

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Speaker 3: what's on your mind, don't play games with them. I

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Speaker 3: think you know, one thing I think that's held me

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Speaker 3: instead it throughout my career now has been you know,

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Speaker 3: people would say to me, what you see is what

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Speaker 3: you get.

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Speaker 2: I don't.

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Speaker 3: I don't guild the lily. I try to be open

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Speaker 3: and transparent. I thought to myself. One thing the military

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Speaker 3: does teach you is information is power. And if you

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Speaker 3: take someone into your inner sentum and tell them things,

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Speaker 3: no matter who they are, you'll get them on side.

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Speaker 3: And people want their leaders to make decisions. They don't

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Speaker 3: want them to vacillate. I don't want them to make

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Speaker 3: quality decisions. And not all the people will agree with

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Speaker 3: you all the time. But I think I you know, invariably,

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Speaker 3: if you make a decision, if you're a leader that's

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Speaker 3: sort of got some conviction, if you've consulted with your people,

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Speaker 3: I think people will follow you.

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Speaker 1: And unless we've got but two equally revered individuals who

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Speaker 1: are under that's caught your command, and they have different

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Speaker 1: views diametrically opposed as to some strategic thing that did

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Speaker 1: you're working on. Would it be fair to say then

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Speaker 1: that the way you could get the one whose view

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Speaker 1: you didn't adopt to nonetheless execute the new strategy. Is

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Speaker 1: it because are you saying? Is because you consulted with

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Speaker 1: them and they would then take give you a look,

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Speaker 1: Jeff has thought this through, or our commanders thought this through,

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Speaker 1: and he's listening to everybody and his court at the

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Speaker 1: end of the day anyway, and I respect the fact

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Speaker 1: that it's his court pretty.

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Speaker 2: Much that's out.

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Speaker 3: So you do a level of consultation, cajoling, working together,

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Speaker 3: making it not a win or lose situation, making it

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Speaker 3: the fact that this is a right for the group. Ultimately,

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Speaker 3: you've got to make a decision, you know, sitting on

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Speaker 3: the fence and not making a decision. You know, as

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Speaker 3: you learn in life and business and even the business

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Speaker 3: of the military at times, that's that the military teaches

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Speaker 3: you to be instinctive and to make decisions. But the

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Speaker 3: old adage of count to ten before you react, it's

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Speaker 3: a really wise thing, I think, and I still do that,

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Speaker 3: you know, and at times now you rather than make

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Speaker 3: that instinctive knee jerk reaction, but that quick reaction, you

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Speaker 3: sort of wait a while, you know, and then it

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Speaker 3: resolves itself. Sometimes you get a more clarity about what

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Speaker 3: direction to go in. So as I've got older and

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Speaker 3: hopefully a bit more, you know wise, you know, you

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Speaker 3: don't always react as quickly to things, and you let

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Speaker 3: them run their course. That doesn't mean you're indecisive or

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Speaker 3: you're paralyzed to make a decision, but you actually things

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Speaker 3: will run their course or people will sort themselves out

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Speaker 3: more or less.

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Speaker 1: Because right now, like a lot of business owners in

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Speaker 1: Australia a little bit challenged at the moment because conditions

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Speaker 1: are quite challenging, particularly for a retailer, but generally has

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Speaker 1: being conditions are quite challenging and as a result of that,

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Speaker 1: no one wants to lose their staff, which in our case,

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Speaker 1: my case, by the case of everybody else's, they're our soldiers,

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Speaker 1: but our staff are looking looking for leadership from us,

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Speaker 1: and particularly in tough times, it's all very well when

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Speaker 1: you know, when man is falling from every and everybody's

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Speaker 1: killing it leadership is not not as critical, but definitely

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Speaker 1: critical during crisis and or crisis management. No doubt you've

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Speaker 1: been through these things both in your military career and

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Speaker 1: also in your ticket tech. I'man for TG. For example,

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Speaker 1: pandemic when no one could go to a concert, it's

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Speaker 1: very tough. What did you learn during that period that

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Speaker 1: as your military period that you took into your corporate

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Speaker 1: life in terms of leading people through crisis.

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Speaker 3: Yep, A lot of things I learned. I learned that

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Speaker 3: first of all, people want their leader to make a decision,

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Speaker 3: you know, a quality decision, a measure decision, a consultative decision.

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Speaker 3: So I would just get the right quality quality decisions,

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Speaker 3: so well thought out, not not just I'll do the

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Speaker 3: first thing.

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Speaker 1: Measured, but measured.

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Speaker 3: It means you've analyzed all the pros and cons consultative.

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Speaker 3: So I like to think, you know, the old Bob Hawk,

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Speaker 3: the you know, the collaborative leader that Bob as Prime

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Speaker 3: Minister talked about. You know, I like to think that

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Speaker 3: I collaborate with my senior people. I really leave home

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Speaker 3: without my CFO. I'll consult with her on everything. She's

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Speaker 3: been with me for now for you know thirteen years

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Speaker 3: and and you know she's I need I might senior

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Speaker 3: people I'll talk to five or six times a day.

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Speaker 3: You know, Cameron who runs ticke a Tech for me,

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Speaker 3: we talk five or six times every day, strategizing, working

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Speaker 3: through issues. We know how you know, we're very different people,

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Speaker 3: but we there's the yin and the yang and we

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Speaker 3: you know, we worked, we work.

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Speaker 2: With each other.

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Speaker 3: So it's about you know, just consulting with your people.

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Speaker 3: Let in there know that you're listening to them and

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Speaker 3: that you're you know where you know where this is

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Speaker 3: where we need to go. It's and it's then it's

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Speaker 3: about impressing upon them that you know, this is this

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Speaker 3: is the strategy we need, you know, we need to adopt.

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Speaker 3: You know, it fits into our model and what we've

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Speaker 3: thought about. So you know, I learned, you know, a

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Speaker 3: lot of that sort of stuff from the military. But ultimately,

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Speaker 3: I think I think I always have held back held

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Speaker 3: on to is just do what you say you're going

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Speaker 3: to do. You can't when you're a young officer, you know,

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Speaker 3: you see all sorts of different leaders. There's a lot

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Speaker 3: of military leaders you wouldn't follow. You wouldn't even follow

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Speaker 3: them out of a sense of idle curiosity that you

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Speaker 3: know they don't know what they're doing. And I saw

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Speaker 3: plenty of those. You look at the senior leaders that

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Speaker 3: you know that you're the majors or the captains or

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Speaker 3: the colonels when you're a younger officer, and you look

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Speaker 3: at them and go, you like you like things and

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Speaker 3: you pick people. Sort of that question or are leader

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Speaker 3: is born or made? I believe leaders are a bit

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Speaker 3: of both. They're a hybrid. Like a lot of things

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Speaker 3: in life, you have to have it in you a

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Speaker 3: little bit. But you can take the good things and

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Speaker 3: try to deflect or get rid of the bad things.

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Speaker 3: To learn from leaders and shape your own, your own

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Speaker 3: style around what you see, how you've been treated and

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Speaker 3: that old o the other thing that you know, treat

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Speaker 3: other people how you want to be treated yourself. And

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Speaker 3: that's something I've always I've held on to. You know,

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Speaker 3: don't don't expect your people to do something you're not

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Speaker 3: prepared to do. I call that sort of functional leadership.

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Speaker 3: You know at times, and I don't do it to

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Speaker 3: grand stand. But you know what's an example. Years ago

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Speaker 3: the new Arena in Perth opened. We had I think

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Speaker 3: it was Elton John was on there the first act

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Speaker 3: in there. I was over the the opening you know,

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Speaker 3: suit and tie on, and it was for an opening night.

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Speaker 3: There was a lot of giveaway tickets and I walked

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Speaker 3: past the box office or all my ticket tech people

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Speaker 3: were there giving out tickets and they were smashed or

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Speaker 3: they've being smashed. It was just more people there and

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Speaker 3: they could handle. And its typically happens that you know,

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Speaker 3: you know, the things are going bit haywire. So I

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Speaker 3: went in there, took my jacket off, and and you know,

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Speaker 3: I didn't go an interface directly with the with the

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Speaker 3: customers come in because I probably would have been out

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Speaker 3: of my depth doing that. Technically, we've got that to do.

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Speaker 3: But I helped in the background. Now I didn't do

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Speaker 3: that for any grand standing point of perspective.

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Speaker 2: I did that because.

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Speaker 3: I got my team needed the support they needed, you

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Speaker 3: know that we needed more hands on deck to do stuff,

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Speaker 3: and it became it came natural to me. And that's

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Speaker 3: sort of funny. It permeating throughout the company. You know,

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Speaker 3: Jeff the CEO was out there handing out tickets and

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Speaker 3: working and I wasn't in the function, sort of sipping

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Speaker 3: on a pins and lemonade or something.

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Speaker 2: You know, I was doing that. Now, that to me

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Speaker 2: was that's what you do.

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Speaker 1: You know.

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Speaker 2: It wasn't about oh, you know, I create notoriety. That's

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Speaker 2: what you do.

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Speaker 3: So don't you know, don't don't stand on ceremony. You know,

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Speaker 3: I think i'd probably you know, people would say that.

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Speaker 3: You know, I rolled my sleeves up, and I think

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Speaker 3: leaders shouldn't. We were a business, you know, I could

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Speaker 3: think very much at the strategic level, but I can

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Speaker 3: also work tactically because the business were into the live

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Speaker 3: entertainment business around concerts and sporting events and ticketing and technology.

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Speaker 2: Everything we do. It's like a combat business.

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Speaker 3: Now. It's a very competitive industry that we live in.

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Speaker 3: We're working with the human condition constantly. You see the

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Speaker 3: emotion of people who want to buy tickets at its

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Speaker 3: simplest level to the act that they love. If they

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Speaker 3: miss out in their tickets, it's everybody else's fault, theirs,

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Speaker 3: and variably it's the ticketing company's fault because they know

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Speaker 3: they weren't able to buy tickets because the demand was

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Speaker 3: twenty times and the supply and demand equation wasn't in

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Speaker 3: their favor. So you just got to you know, it's

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Speaker 3: you know, it's an industry where it's a people industry

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Speaker 3: based on technology. But one way you've got to roll

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Speaker 3: you as a leader, I think you've got to roll

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Speaker 3: your sleeves up. You can't sit in any some ivory tower.

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Speaker 2: And go that's not my job.

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Speaker 1: Okay, we're just going to get break. I want to

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Speaker 1: come back and talk about TG. I actually want to

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Speaker 1: get into into the weeez a little bit about what

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Speaker 1: it actually does in its broader sense. But I do

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Speaker 1: want to sort of have a little bit of a

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Speaker 1: talk about technology, and we'll probably more importantly analytics and

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Speaker 1: data getting the technology gives your data. But I want

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Speaker 1: to know what you know about the data, how you

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Speaker 1: guys look at the data, and how you use it.

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Speaker 1: And I also want to talk about the human side

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Speaker 1: of it. Like you know, you get lots of great

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Speaker 1: artists out here, particularly in relation to concerts. You know,

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Speaker 1: what are the issues you have to deal with as

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Speaker 1: an organization relative to their personalities. I'm just dying to

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Speaker 1: know about that. So we go to break and come

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Speaker 1: straight back. I'm back here from the break. I'm here

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Speaker 1: with Jeff Jones. He is the CEO of TEG so

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Speaker 1: that I don't try and describe who TG is in

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Speaker 1: a more detailed way. What have you got Like, could

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Speaker 1: you say TG have five silos or six businesses? Can

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Speaker 1: you tell me what they are?

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Speaker 2: Yeah?

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Speaker 3: So T we describe ourselves as an integrated live entertainment company,

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Speaker 3: so we touch most aspects of the live entertainment industry.

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Speaker 3: So at the outset, we're a content provider, so we

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Speaker 3: have some sixteen We have four silos content, ticketing, venues,

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Speaker 3: and digital and data analytics. So in the content we

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Speaker 3: have sixteen content businesses and we've built this business. So

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Speaker 3: going back to our call, we were Our core was

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Speaker 3: ticket tech, so we started as ticketech and then on

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Speaker 3: our journey we were sold by nine Entertainment. Sorry, we

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Speaker 3: went into nine Entertainment company when it listed back in

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Speaker 3: twenty twenty ten or eleven around that. It listed in thirteen.

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Speaker 3: But we sort of started creating what is now the

434
00:21:52,840 --> 00:21:56,440
Speaker 3: is TG back in about twenty eleven and we said, look,

435
00:21:56,560 --> 00:21:58,200
Speaker 3: we were a ticketing coming in a core, but we

436
00:21:58,359 --> 00:22:00,399
Speaker 3: need to integrate and we need to be playing in

437
00:22:00,520 --> 00:22:03,440
Speaker 3: more elements of the live space to keep growing the

438
00:22:03,480 --> 00:22:07,560
Speaker 3: way we aspire to grow. So we started off promoting stuff,

439
00:22:08,320 --> 00:22:10,239
Speaker 3: and it's a really interesting story. I went out then,

440
00:22:10,280 --> 00:22:13,040
Speaker 3: and we're talking about early twenty eleven. I went out

441
00:22:13,119 --> 00:22:17,320
Speaker 3: then to the CEOs of Sony Music and Universal Music.

442
00:22:18,080 --> 00:22:21,720
Speaker 3: In those days, streaming wasn't a thing. So you know,

443
00:22:22,000 --> 00:22:24,080
Speaker 3: it's funny along this journey that I've been on, you

444
00:22:24,359 --> 00:22:28,320
Speaker 3: you've seen how the advent of digital and the dart

445
00:22:28,400 --> 00:22:31,000
Speaker 3: in the data world have changed now that we're going

446
00:22:31,000 --> 00:22:33,200
Speaker 3: into the AI world, but have changed the way the

447
00:22:33,240 --> 00:22:35,360
Speaker 3: businesses run. So I went to them, I said, listen,

448
00:22:35,400 --> 00:22:38,720
Speaker 3: we want to get into promoting. Is there any artists

449
00:22:38,760 --> 00:22:42,520
Speaker 3: we can do together. Your model's challenged because physical records

450
00:22:42,560 --> 00:22:44,879
Speaker 3: weren't selling. They clearly still aren't.

451
00:22:45,320 --> 00:22:47,040
Speaker 2: And the way that.

452
00:22:47,160 --> 00:22:50,800
Speaker 3: Behind life, yes, someone us do. Yeah, but the way

453
00:22:50,960 --> 00:22:55,320
Speaker 3: that people consume music is very much through streaming channels now,

454
00:22:55,359 --> 00:23:00,960
Speaker 3: but that hadn't started. And ze of Universe and I

455
00:23:01,160 --> 00:23:04,960
Speaker 3: decided to promote an actor there is called Celtic Thunder,

456
00:23:05,440 --> 00:23:10,880
Speaker 3: which was a five person brought together you know, Irish,

457
00:23:11,000 --> 00:23:15,040
Speaker 3: four irishmen and a Scott's person. And we promoted these

458
00:23:15,080 --> 00:23:18,919
Speaker 3: people and everyone from sixty to death bought a ticket.

459
00:23:19,160 --> 00:23:20,879
Speaker 3: They paid a lot of money for a ticket, and

460
00:23:21,000 --> 00:23:23,400
Speaker 3: we two of these guys. They toured on the smell

461
00:23:23,480 --> 00:23:26,240
Speaker 3: of an early Rag and we both made really good

462
00:23:26,280 --> 00:23:28,120
Speaker 3: money out of it. I think we two of them

463
00:23:28,200 --> 00:23:30,960
Speaker 3: four years in a row. And then at the time

464
00:23:31,400 --> 00:23:35,240
Speaker 3: our second of a tour was a guy called a

465
00:23:35,320 --> 00:23:42,200
Speaker 3: band called One Direction, so Sony Music Dennis Handlin at

466
00:23:42,240 --> 00:23:44,560
Speaker 3: the Sea over the time. They said, look and a Jeff,

467
00:23:44,560 --> 00:23:46,560
Speaker 3: have you got an exclusive deal with the Universe? I

468
00:23:46,600 --> 00:23:49,120
Speaker 3: said no, No. He said, look, we'd love to work

469
00:23:49,160 --> 00:23:50,720
Speaker 3: with you. We've got a little band that I think

470
00:23:50,760 --> 00:23:52,679
Speaker 3: could be pretty good. I said, what do they call?

471
00:23:52,720 --> 00:23:55,440
Speaker 3: They said, oh, One Direction? I said, never heard of them,

472
00:23:55,920 --> 00:23:57,480
Speaker 3: but I'll back you, Dennis if you think it's good.

473
00:23:58,200 --> 00:24:02,280
Speaker 3: And seven hundred thousand tickets later, over a promotion to

474
00:24:02,480 --> 00:24:05,400
Speaker 3: a thirty arena tour and I think eleven stadium tour,

475
00:24:05,880 --> 00:24:09,720
Speaker 3: we promoted and toured One Direction. Ironically, we just have

476
00:24:09,800 --> 00:24:12,520
Speaker 3: finished a tour with Niall Horr and the Irish the

477
00:24:12,560 --> 00:24:15,440
Speaker 3: young irishman who was part of that band, who's just

478
00:24:15,520 --> 00:24:18,000
Speaker 3: done a sold out arena tour across Australia and New

479
00:24:18,080 --> 00:24:22,040
Speaker 3: Zealand with us, and he's still going great guns, still

480
00:24:22,080 --> 00:24:25,760
Speaker 3: a great guy. So we'reay, we're away in that journey

481
00:24:25,800 --> 00:24:28,240
Speaker 3: on content and I built the We're never going to

482
00:24:28,280 --> 00:24:32,080
Speaker 3: be the biggest music concert promote in the world. You know,

483
00:24:32,119 --> 00:24:36,240
Speaker 3: there's behemoths like Live Nation, you know, the US listed

484
00:24:36,280 --> 00:24:39,840
Speaker 3: company who are you know, who are say category killer,

485
00:24:39,880 --> 00:24:42,040
Speaker 3: but they're the biggest player in town and they can

486
00:24:42,080 --> 00:24:44,159
Speaker 3: play on a global sphere. We'll get our share of

487
00:24:44,640 --> 00:24:47,640
Speaker 3: good concerts through the fact that we deliver really well.

488
00:24:47,680 --> 00:24:50,400
Speaker 3: And we'll talk about what the different deliveries a bit later.

489
00:24:51,280 --> 00:24:54,720
Speaker 3: But so we went into concerts and now we've We've

490
00:24:54,760 --> 00:24:58,399
Speaker 3: got TG Sport which is our biggest, our biggest promoting arm.

491
00:24:59,160 --> 00:25:03,359
Speaker 3: So we are, without fear of favor, the biggest globally

492
00:25:04,520 --> 00:25:09,560
Speaker 3: promoter of pre and postseason football soccer in the world.

493
00:25:10,240 --> 00:25:14,000
Speaker 3: So in a couple of weeks time, we've got Tottenham

494
00:25:14,000 --> 00:25:17,800
Speaker 3: Hotspur and Newcastle coming too the MCG on a Wednesday,

495
00:25:18,200 --> 00:25:20,639
Speaker 3: the twenty second. Then on the twenty fourth we've got

496
00:25:20,920 --> 00:25:23,879
Speaker 3: Newcastle playing the A League All Stars as a curtain

497
00:25:24,040 --> 00:25:28,639
Speaker 3: raiser to Arsenal Women playing the A League Women's All Stars.

498
00:25:29,280 --> 00:25:30,520
Speaker 3: And that's how the world's change.

499
00:25:30,520 --> 00:25:31,280
Speaker 1: So where's that going to be?

500
00:25:31,520 --> 00:25:33,680
Speaker 3: That's well, the first games at the MCG on the

501
00:25:33,680 --> 00:25:36,560
Speaker 3: Wednesday and on the Friday at Marvel Stadium in Melbourne,

502
00:25:36,840 --> 00:25:39,919
Speaker 3: and I reckon we'll have at least forty five thousand

503
00:25:39,960 --> 00:25:43,280
Speaker 3: there for that second game. An Arsenal big brand, but

504
00:25:43,480 --> 00:25:46,680
Speaker 3: Arsenal women have got three matildas and if there's something

505
00:25:46,720 --> 00:25:50,160
Speaker 3: that's changed a dynamic of just for these countries, Matilda's

506
00:25:50,160 --> 00:25:53,280
Speaker 3: they are an absolute monolith and more power to them.

507
00:25:53,920 --> 00:25:54,639
Speaker 2: So we do that.

508
00:25:54,800 --> 00:25:57,680
Speaker 3: Then We've got eight games of soccer football in the

509
00:25:57,800 --> 00:25:59,399
Speaker 3: United States in July and August.

510
00:26:00,720 --> 00:26:03,200
Speaker 1: US teams all no, no, We've got Global.

511
00:26:03,640 --> 00:26:08,200
Speaker 3: Arsenal, Liverpool and Manchester and I are playing in La

512
00:26:08,400 --> 00:26:12,320
Speaker 3: Philadelphia and at the University of South Carolina in Columbia,

513
00:26:12,400 --> 00:26:15,360
Speaker 3: South Carolina. I'm not proud to so I'd never heard

514
00:26:15,359 --> 00:26:18,680
Speaker 3: of Columbia South Carolina, but I now love it. We've

515
00:26:18,720 --> 00:26:22,560
Speaker 3: got Chelsea playing in San Jose against Wrexham, the Ryan

516
00:26:22,640 --> 00:26:26,119
Speaker 3: Reynolds own own team, which has become a sort of

517
00:26:26,240 --> 00:26:29,640
Speaker 3: global phenomenon. And I call them America's team because Americans

518
00:26:29,680 --> 00:26:33,120
Speaker 3: love that sort of stuff and Wrexham ticks that box. Great,

519
00:26:33,520 --> 00:26:37,480
Speaker 3: it's a magnificent story and good on those guys. We've

520
00:26:37,480 --> 00:26:41,120
Speaker 3: got Rexham playing in Vancouver. Ryan Reynolds's hometown where we've

521
00:26:41,160 --> 00:26:45,480
Speaker 3: already sold out three quarters of BC Place, the big

522
00:26:45,800 --> 00:26:50,320
Speaker 3: undercover stadium there, so we've got eight games there. Bizarrely,

523
00:26:50,440 --> 00:26:56,679
Speaker 3: we're playing Manchester United are playing Glasgow Rangers at Murrayfield

524
00:26:56,760 --> 00:27:00,600
Speaker 3: at Rugby Ground in Edinburgh, so Edburw's about forty five

525
00:27:00,640 --> 00:27:04,000
Speaker 3: minute drive drive from Glasgow. We're at about fifty thousand

526
00:27:04,080 --> 00:27:07,360
Speaker 3: tickets already for that game, which is in late July.

527
00:27:08,000 --> 00:27:10,080
Speaker 3: So we've sort of you know, and we've taken games

528
00:27:10,119 --> 00:27:14,080
Speaker 3: to Singapore, Bangkok, in China, et cetera. So we're in

529
00:27:14,200 --> 00:27:18,680
Speaker 3: that that sphere. So sport both with football, with rugby union,

530
00:27:19,480 --> 00:27:21,960
Speaker 3: you know. Bizarrely, we're working in the US with the

531
00:27:22,280 --> 00:27:26,280
Speaker 3: ICC World Cricket, the ICC T twenty tournament, which Australia

532
00:27:26,320 --> 00:27:30,000
Speaker 3: is selected as team for the tournament's being hosted by

533
00:27:30,040 --> 00:27:33,239
Speaker 3: the West Indies. But there are sixteen prelium games being

534
00:27:33,240 --> 00:27:37,719
Speaker 3: played in the US. So TG Sport is implementing all

535
00:27:37,800 --> 00:27:40,639
Speaker 3: of that for the ICC. So in they've built a

536
00:27:40,720 --> 00:27:45,080
Speaker 3: stadium of thirty three thousand people temporary stadium in Long

537
00:27:45,119 --> 00:27:48,440
Speaker 3: Island near New York, and in Dallas and in Florida,

538
00:27:48,720 --> 00:27:51,320
Speaker 3: and we will put on all those games. Now one

539
00:27:51,359 --> 00:27:53,440
Speaker 3: of the games for the is in New York is

540
00:27:54,280 --> 00:27:58,760
Speaker 3: India Pakistan. Wow, tickets going for thirty thousand dollars a

541
00:27:58,880 --> 00:28:03,120
Speaker 3: ticket for a pool game of Its unbelievable that such

542
00:28:03,280 --> 00:28:06,920
Speaker 3: is the size of the sub continent, the Aspera, but

543
00:28:06,920 --> 00:28:11,440
Speaker 3: particularly the Indian one. And I tell the story occasionally

544
00:28:11,520 --> 00:28:14,000
Speaker 3: of the T twenty World Cup in Australia a couple

545
00:28:14,040 --> 00:28:14,520
Speaker 3: of years ago.

546
00:28:14,840 --> 00:28:15,040
Speaker 1: You know.

547
00:28:17,280 --> 00:28:19,480
Speaker 3: Where do you think most of the hospitality was sold?

548
00:28:19,520 --> 00:28:22,639
Speaker 3: We sold that on behalf of the ICC people are India,

549
00:28:23,480 --> 00:28:27,919
Speaker 3: No United States. It was sold to rich Indians, predominantly

550
00:28:28,040 --> 00:28:31,160
Speaker 3: from Silicon Valley, who came out to Australia to watch.

551
00:28:32,240 --> 00:28:36,000
Speaker 3: So it's amazing how that globalization of sport is going.

552
00:28:36,359 --> 00:28:40,640
Speaker 3: We're promoting the US basketball team, the Dream the Redemption Team,

553
00:28:40,680 --> 00:28:43,800
Speaker 3: the Dream Team Number two with every bigger NBA player

554
00:28:44,280 --> 00:28:46,880
Speaker 3: we're playing. We're promoting them at the O two Arena

555
00:28:46,960 --> 00:28:51,160
Speaker 3: in London in mid July pre Paras Olympics. So we

556
00:28:51,360 --> 00:28:54,440
Speaker 3: sold out the game between the US team and Germany.

557
00:28:55,080 --> 00:28:58,040
Speaker 3: And then we've got the US team playing South Sudan,

558
00:28:58,480 --> 00:29:00,840
Speaker 3: and we've got the US women's team playing Germany and

559
00:29:00,880 --> 00:29:03,400
Speaker 3: Great Britain. So you see where we're sort of taking

560
00:29:03,480 --> 00:29:06,480
Speaker 3: up with becoming a really from a little Australian company.

561
00:29:06,520 --> 00:29:07,520
Speaker 2: We've gone really.

562
00:29:07,440 --> 00:29:10,680
Speaker 1: Good tennis because I had recently on one of most

563
00:29:11,120 --> 00:29:13,760
Speaker 1: and I got this suspicion that Nick's doing something with

564
00:29:14,680 --> 00:29:16,800
Speaker 1: you know, like live style with tennis.

565
00:29:17,240 --> 00:29:20,560
Speaker 3: I reckon, I watch this space. I think there's I

566
00:29:20,680 --> 00:29:23,800
Speaker 3: was in Saudi Arabia last week, funny enough, and first

567
00:29:23,920 --> 00:29:26,160
Speaker 3: visit there, looking at what we can do with them.

568
00:29:27,800 --> 00:29:32,800
Speaker 3: Their focus beyond belief on what they believe in. I

569
00:29:32,840 --> 00:29:34,520
Speaker 3: think tennis is something but they believe in.

570
00:29:36,120 --> 00:29:38,320
Speaker 1: And for obvious reasons because they got ahold of the

571
00:29:38,360 --> 00:29:39,240
Speaker 1: boxing they didn't.

572
00:29:39,000 --> 00:29:40,800
Speaker 2: They've got a box. They're dominating boxing.

573
00:29:40,920 --> 00:29:46,600
Speaker 1: Killing it and obviously golf. But thought tennis is an

574
00:29:46,600 --> 00:29:49,280
Speaker 1: obvious one to me, and something like Nick would be

575
00:29:49,360 --> 00:29:51,800
Speaker 1: a beauty because like he's sort of that style of

576
00:29:52,000 --> 00:29:54,800
Speaker 1: people follow him. Whether he's the very best or not.

577
00:29:54,960 --> 00:29:56,440
Speaker 1: He may end up being the very best the next

578
00:29:56,480 --> 00:29:59,120
Speaker 1: year or two, but whether he is or not, he's

579
00:29:59,200 --> 00:29:59,960
Speaker 1: one of the most following.

580
00:30:01,640 --> 00:30:04,040
Speaker 3: I watched tennis to watch Nick Kurrios because it's fun.

581
00:30:04,200 --> 00:30:06,520
Speaker 1: Yeah, he's fun, he's interesting, he is and you know,

582
00:30:06,800 --> 00:30:08,400
Speaker 1: not a tennis player, but I watched tennis because of

583
00:30:08,520 --> 00:30:08,720
Speaker 1: him the.

584
00:30:08,760 --> 00:30:11,960
Speaker 3: Same, exactly the same, and that's it's it's entertainment. I

585
00:30:12,000 --> 00:30:13,200
Speaker 3: think he talks that talk.

586
00:30:13,200 --> 00:30:15,880
Speaker 1: As opposed to being a purist who watches for every stroke.

587
00:30:15,960 --> 00:30:17,800
Speaker 1: But I'm I'm I just want to watch what he

588
00:30:17,880 --> 00:30:21,720
Speaker 1: does and how he may sing. And so so you guys,

589
00:30:22,360 --> 00:30:24,280
Speaker 1: TG is talking to this, HOWD is about.

590
00:30:24,960 --> 00:30:26,760
Speaker 3: We're not talking about at that level on those sort

591
00:30:26,760 --> 00:30:28,560
Speaker 3: of things. We're talking about what we can take there,

592
00:30:29,000 --> 00:30:31,080
Speaker 3: how we can work with him, and there's a number

593
00:30:31,120 --> 00:30:32,160
Speaker 3: of ways we can move them.

594
00:30:32,320 --> 00:30:32,480
Speaker 1: You know.

595
00:30:32,560 --> 00:30:35,640
Speaker 3: One of our other content verticals is family entertainment, so

596
00:30:36,120 --> 00:30:39,040
Speaker 3: you know brands like Poor Patrol and a new one

597
00:30:39,200 --> 00:30:42,480
Speaker 3: for called Gabby's Dollhouse. I'm not in that demo anymore,

598
00:30:42,520 --> 00:30:46,080
Speaker 3: but Gabby's Dollhouse is new huge brand for the preschool generation.

599
00:30:47,200 --> 00:30:49,800
Speaker 3: We have lego exhibitions, we have all that stuff. The

600
00:30:49,880 --> 00:30:52,560
Speaker 3: Saudis want all that to come to realit and Jed

601
00:30:52,760 --> 00:30:54,080
Speaker 3: and Jeda, so we've.

602
00:30:53,960 --> 00:30:56,960
Speaker 1: All patrol with my grandson like the control. So but

603
00:30:57,240 --> 00:30:58,720
Speaker 1: that's a that's a cartoon though, isn't it.

604
00:30:58,760 --> 00:31:01,320
Speaker 3: It's a cartoon. So we take and the live environment

605
00:31:01,680 --> 00:31:04,400
Speaker 3: and we've got the rights to tour that globally outside

606
00:31:04,440 --> 00:31:05,400
Speaker 3: of the US, so.

607
00:31:05,640 --> 00:31:07,880
Speaker 1: That you actually put an audience in a room and

608
00:31:07,960 --> 00:31:09,000
Speaker 1: correct it the mass.

609
00:31:08,880 --> 00:31:11,280
Speaker 3: We've got we've got a virtually sold out tour of that.

610
00:31:11,520 --> 00:31:14,320
Speaker 3: I think it's in early July in the school holidays

611
00:31:14,320 --> 00:31:16,800
Speaker 3: there and whatever. And they do three shows a day

612
00:31:17,360 --> 00:31:21,680
Speaker 3: and the people people with costumes on. It's not a

613
00:31:21,720 --> 00:31:23,520
Speaker 3: cartoon now, we do. We do it as a physical,

614
00:31:23,800 --> 00:31:27,040
Speaker 3: physical show and a great thing about you know, as

615
00:31:27,080 --> 00:31:29,640
Speaker 3: a grandfather myself, you know, you take out you know,

616
00:31:30,000 --> 00:31:32,560
Speaker 3: your sell boll thought, you take the kid and mom

617
00:31:32,640 --> 00:31:35,480
Speaker 3: and dad or grandma and grandpa or whatever it is

618
00:31:35,880 --> 00:31:38,760
Speaker 3: you're selling. Well, that's what I like about it. So

619
00:31:38,880 --> 00:31:40,720
Speaker 3: we've got to, you know, we aspire to being the

620
00:31:40,760 --> 00:31:47,000
Speaker 3: global leader in that alternative family content space musical theater.

621
00:31:47,280 --> 00:31:50,600
Speaker 3: You know we are, you know, we've we've we partnered

622
00:31:50,600 --> 00:31:52,960
Speaker 3: with Michael Castle Group and Paul Dainty. We've you know,

623
00:31:53,040 --> 00:31:56,120
Speaker 3: we're touring Hamilton at the Hamilton's about to open in

624
00:31:56,160 --> 00:32:00,880
Speaker 3: Sydney again soon. We've got and Juliette that's on at

625
00:32:00,920 --> 00:32:01,240
Speaker 3: the minute.

626
00:32:01,280 --> 00:32:04,480
Speaker 1: In the alternative view on what happened with Brando.

627
00:32:04,280 --> 00:32:06,160
Speaker 3: And Juliet it's actually a good show, really good show.

628
00:32:06,720 --> 00:32:09,280
Speaker 3: We've got Tina the musical, which Paul Dainty's doing, you know,

629
00:32:09,320 --> 00:32:11,960
Speaker 3: the Life of Tina Tina Turner, which is currently in

630
00:32:12,000 --> 00:32:16,400
Speaker 3: Adelaide going to Brisbane with the Brisbane sales are phenomal

631
00:32:16,440 --> 00:32:19,760
Speaker 3: because of Tina's sort of connectivity with rugby league.

632
00:32:20,880 --> 00:32:21,560
Speaker 2: So we got all that.

633
00:32:21,840 --> 00:32:25,160
Speaker 3: So we are the biggest promoter of musical theater in

634
00:32:25,280 --> 00:32:25,960
Speaker 3: Asia Pacific.

635
00:32:26,120 --> 00:32:26,360
Speaker 1: Wow.

636
00:32:26,840 --> 00:32:29,960
Speaker 3: Then in concerts where we're not the biggest, but we're

637
00:32:30,000 --> 00:32:33,080
Speaker 3: in the top three in our region. And we aspired

638
00:32:33,480 --> 00:32:35,240
Speaker 3: we're about to announce you know, I said, we've just

639
00:32:35,600 --> 00:32:38,640
Speaker 3: toured Nile Hor and we've we two of this phenomenon.

640
00:32:38,800 --> 00:32:40,280
Speaker 3: You would have heard of him, but some of the

641
00:32:40,280 --> 00:32:42,120
Speaker 3: people would have a guy called Fred Again.

642
00:32:43,560 --> 00:32:46,160
Speaker 1: Yeah, so Fred was just you know, you know, I've

643
00:32:46,320 --> 00:32:48,680
Speaker 1: never heard of him, but somebody exactly someone asked him

644
00:32:48,840 --> 00:32:51,840
Speaker 1: about Fred Again. And but apparently the tickets just sold like.

645
00:32:52,600 --> 00:32:55,520
Speaker 3: On thirty thousand tickets. Now, the guy we did a

646
00:32:55,640 --> 00:33:00,200
Speaker 3: sold out domain twenty six thousand on the Saturday. Thing

647
00:33:00,320 --> 00:33:03,280
Speaker 3: was left up we as the promoter wanted to announce

648
00:33:03,360 --> 00:33:06,960
Speaker 3: it earlier because he sold the domain tickets for the

649
00:33:07,000 --> 00:33:11,320
Speaker 3: Saturday on the Thursday, three days before. On Sunday, morning,

650
00:33:11,440 --> 00:33:14,680
Speaker 3: he puts out an Instagram post at eleven am. I

651
00:33:14,760 --> 00:33:18,120
Speaker 3: really loved that last night. Let's do it again today.

652
00:33:18,760 --> 00:33:21,640
Speaker 3: So between eleven am and when Gate's open, I think

653
00:33:21,680 --> 00:33:25,360
Speaker 3: at four pm for a show that night, nineteen thousand

654
00:33:25,400 --> 00:33:29,520
Speaker 3: people came. Wow, it's just the power and how this

655
00:33:29,720 --> 00:33:33,600
Speaker 3: world changes on a dime. And talk about an artist

656
00:33:33,640 --> 00:33:35,840
Speaker 3: who's not just a stick in a stick and a

657
00:33:35,920 --> 00:33:39,040
Speaker 3: memory stick and dulf Dorf, this guy is an artist.

658
00:33:39,440 --> 00:33:42,240
Speaker 3: You know, he's a musician. He sings a bit, plays

659
00:33:42,240 --> 00:33:46,640
Speaker 3: the keyboards, plays the drums and just engages with his audience.

660
00:33:46,720 --> 00:33:50,040
Speaker 3: So well, last weekend of the Beach at cool and Gatda,

661
00:33:50,440 --> 00:33:54,640
Speaker 3: we had Fisher, Australian DJ out to lunch thirty thousand

662
00:33:54,720 --> 00:34:00,440
Speaker 3: people at a phenomenal thing. It coincided with the Well

663
00:34:00,480 --> 00:34:04,000
Speaker 3: Surfing Tour event at Snapper Rocks on the Friday, Fishes

664
00:34:04,040 --> 00:34:08,200
Speaker 3: in the Water with Mick Fanning and Kelly Slater, et cetera.

665
00:34:08,239 --> 00:34:09,240
Speaker 3: Because he's got a great.

666
00:34:09,160 --> 00:34:10,440
Speaker 1: Source of stuff on Instagram with him.

667
00:34:10,560 --> 00:34:13,320
Speaker 2: Yeah, yeah, so you know, and now that's yeah, and

668
00:34:13,840 --> 00:34:16,239
Speaker 2: Kelly Slayer's up there at the moment, yeah, and we'll

669
00:34:16,280 --> 00:34:18,879
Speaker 2: try to build on that, right and so so yeah,

670
00:34:19,120 --> 00:34:21,680
Speaker 2: it's one of the real so our content thing is

671
00:34:21,760 --> 00:34:25,640
Speaker 2: to be in multiple verticals, but to try to look

672
00:34:25,680 --> 00:34:27,719
Speaker 2: at different things. I don't know if you've heard of

673
00:34:27,760 --> 00:34:32,200
Speaker 2: the thing abber Voyage. So the band Abber the second

674
00:34:32,239 --> 00:34:34,440
Speaker 2: biggest Abba market in the world. And bear in mind

675
00:34:34,480 --> 00:34:37,000
Speaker 2: the only two would here one time, and my colleague

676
00:34:37,000 --> 00:34:40,439
Speaker 2: Paul Dainty two of them in nineteen eighty one. Wow

677
00:34:41,160 --> 00:34:44,600
Speaker 2: Abba Loves Australia. Australia virtually broke Abba. They won the

678
00:34:44,680 --> 00:34:48,960
Speaker 2: Eurovision Yep, they came here. You know, they've got They've

679
00:34:49,040 --> 00:34:55,239
Speaker 2: created this hologram technology and they've set up a three

680
00:34:55,360 --> 00:34:59,760
Speaker 2: thousand built a three thousand person venue in Stratford in London,

681
00:35:00,080 --> 00:35:01,800
Speaker 2: so way out in the boonie near where the Olympic

682
00:35:01,880 --> 00:35:05,759
Speaker 2: Stadium was for London twenty twelve Olympics. I went along

683
00:35:05,840 --> 00:35:07,279
Speaker 2: there and I said to Paul do I have to go?

684
00:35:07,320 --> 00:35:09,520
Speaker 3: And he said yeah, and you go and and you go,

685
00:35:09,920 --> 00:35:13,759
Speaker 3: oh my god, this is the technology is so good.

686
00:35:14,360 --> 00:35:16,120
Speaker 3: So we're looking to bring that to Australia.

687
00:35:16,719 --> 00:35:18,520
Speaker 1: They're not actually Abba, but it's a holograund it's a

688
00:35:18,560 --> 00:35:19,640
Speaker 1: hologram of Abba. Wow.

689
00:35:19,880 --> 00:35:21,560
Speaker 3: So when they when they were young and all the

690
00:35:21,600 --> 00:35:24,359
Speaker 3: Abba people are alive and they are now they're they're

691
00:35:24,400 --> 00:35:27,080
Speaker 3: sort of into it and it's just you go, holy hell,

692
00:35:27,160 --> 00:35:29,359
Speaker 3: this is and these are these new you know, we're

693
00:35:29,400 --> 00:35:32,319
Speaker 3: constantly looking at that, not just with technology, the new

694
00:35:32,480 --> 00:35:34,919
Speaker 3: things to go in the live space and the great

695
00:35:35,000 --> 00:35:38,520
Speaker 3: thing about live and this disrupted will we live in now?

696
00:35:38,680 --> 00:35:38,800
Speaker 1: You know?

697
00:35:38,960 --> 00:35:42,480
Speaker 3: Now the buzzword being AI is that you cannot replicate

698
00:35:42,560 --> 00:35:46,480
Speaker 3: the live experience. Hence why post COVID people came back

699
00:35:46,480 --> 00:35:49,279
Speaker 3: to life. Rugby League crowds better than they've ever been.

700
00:35:49,719 --> 00:35:53,720
Speaker 3: AFL crowds phenomenally strong. People want to go and engage

701
00:35:53,760 --> 00:35:56,279
Speaker 3: because they have those few years of not engaging with

702
00:35:56,680 --> 00:36:01,600
Speaker 3: their favorite pastimes. And even in this challenge economic market,

703
00:36:01,680 --> 00:36:04,120
Speaker 3: we still find that people will find money now that

704
00:36:04,520 --> 00:36:06,800
Speaker 3: the truism back. And then I've been around doing this

705
00:36:06,920 --> 00:36:09,680
Speaker 3: with firstly a ticket tech and the when the GFC

706
00:36:09,920 --> 00:36:12,400
Speaker 3: was on, we had our best every years. And because

707
00:36:12,440 --> 00:36:13,880
Speaker 3: people in a tough time.

708
00:36:13,719 --> 00:36:17,160
Speaker 1: Want to have a drink, reward themselves and reward themselves

709
00:36:17,160 --> 00:36:20,040
Speaker 1: because they can't afford it on a trip. So I'll

710
00:36:20,080 --> 00:36:22,840
Speaker 1: go get a haircut, yep, or give a fails that

711
00:36:22,880 --> 00:36:25,279
Speaker 1: and I'll go to the concert exactly do something. But

712
00:36:25,960 --> 00:36:27,839
Speaker 1: just in the inters of time. I know you got

713
00:36:27,840 --> 00:36:30,120
Speaker 1: lots of you got four vertic because I think you

714
00:36:30,160 --> 00:36:32,719
Speaker 1: said well for silos, but I do want to just

715
00:36:33,160 --> 00:36:36,839
Speaker 1: jump straight over to analytics. So you get a lot

716
00:36:36,880 --> 00:36:41,400
Speaker 1: of data, a lot of data on people's likes, dislikes,

717
00:36:41,480 --> 00:36:43,960
Speaker 1: what time, where, how much they'll pay you, who they like,

718
00:36:44,040 --> 00:36:48,839
Speaker 1: et cetera. Do you does TG actually partner with someone

719
00:36:48,920 --> 00:36:50,960
Speaker 1: like Quantium or someone like that to do the analytics

720
00:36:51,040 --> 00:36:51,720
Speaker 1: or do you do it yourself.

721
00:36:51,880 --> 00:36:54,480
Speaker 2: We know Quantum and you know they're very good business.

722
00:36:54,520 --> 00:36:55,279
Speaker 2: You know that what they do.

723
00:36:55,800 --> 00:36:59,919
Speaker 3: No, we've we've got first party data, you know, million

724
00:37:00,160 --> 00:37:02,960
Speaker 3: of Australians and Kiwis and all over the world who

725
00:37:03,520 --> 00:37:05,799
Speaker 3: give us permission to engage with them for their likes.

726
00:37:06,360 --> 00:37:09,160
Speaker 3: So we've ten years ago we've had a really conscious

727
00:37:09,200 --> 00:37:13,239
Speaker 3: decision to get heavily into data analytics and research. So

728
00:37:13,360 --> 00:37:17,000
Speaker 3: we created our business which is called Ovation where and

729
00:37:17,200 --> 00:37:20,239
Speaker 3: data analytics about a number of things. Personalizing so you

730
00:37:20,320 --> 00:37:22,120
Speaker 3: want to know, we want to know about Mark bru

731
00:37:22,160 --> 00:37:24,760
Speaker 3: It's what you actually like. Don't want to serve your stuff?

732
00:37:24,800 --> 00:37:27,359
Speaker 3: You don't want to go to you know, we want

733
00:37:27,400 --> 00:37:30,880
Speaker 3: you to go to Titans games or whatever whatever you like,

734
00:37:31,680 --> 00:37:33,880
Speaker 3: but we don't want you to go to you know,

735
00:37:33,960 --> 00:37:35,920
Speaker 3: teddle Wings because you're not into that. Fred again, I

736
00:37:35,960 --> 00:37:38,040
Speaker 3: would have gone to Fred again. You would be right, Fredig.

737
00:37:38,120 --> 00:37:39,800
Speaker 3: You would have loved Fred and because you would have

738
00:37:39,840 --> 00:37:44,840
Speaker 3: respected the artful. So so it's about personalization, it's about conversion,

739
00:37:45,160 --> 00:37:47,320
Speaker 3: and as we've gone through, it's about you know, not

740
00:37:47,480 --> 00:37:48,160
Speaker 3: wasting people.

741
00:37:48,360 --> 00:37:50,279
Speaker 2: You know, you've got to grab people quickly. You don't.

742
00:37:50,520 --> 00:37:53,480
Speaker 3: They haven't got time, they're browsing. It's if you miss them,

743
00:37:53,800 --> 00:37:55,800
Speaker 3: you come back. And this is the whole way we

744
00:37:56,400 --> 00:37:58,400
Speaker 3: go to market to Fell tickets. So one of the

745
00:37:58,480 --> 00:38:01,560
Speaker 3: things I think different chat. The strategy of the way

746
00:38:01,640 --> 00:38:04,200
Speaker 3: we took our business was, you know, anyone can sell

747
00:38:04,239 --> 00:38:06,600
Speaker 3: tickets to Taylor Swift or to the NRL or the

748
00:38:06,640 --> 00:38:10,920
Speaker 3: AFL Grand Final, any ticketing company. When I came into it,

749
00:38:10,960 --> 00:38:13,560
Speaker 3: I said to our guys, I want us to identify

750
00:38:13,800 --> 00:38:17,840
Speaker 3: as selling the hard ticket. Jeff Jones in concert, I

751
00:38:17,960 --> 00:38:20,080
Speaker 3: can't think so if we can sell tickets to my

752
00:38:20,280 --> 00:38:23,960
Speaker 3: concert through our force of the way we market to

753
00:38:24,440 --> 00:38:26,759
Speaker 3: people and convince them this is a good idea and

754
00:38:26,960 --> 00:38:30,839
Speaker 3: help the promoter because with our promoters and sport federations

755
00:38:30,920 --> 00:38:32,839
Speaker 3: and producers of musical theater.

756
00:38:33,000 --> 00:38:35,040
Speaker 1: We haven't got a business, so could I just quickly

757
00:38:35,080 --> 00:38:38,480
Speaker 1: because that's an important point. Whilst the audience is your

758
00:38:38,520 --> 00:38:41,520
Speaker 1: customer in some respects, but the promoter's your customer too, yep,

759
00:38:41,560 --> 00:38:45,160
Speaker 1: because you need to get puor Dainty. You need to

760
00:38:45,200 --> 00:38:47,120
Speaker 1: get pull Dainty, who's going to bring out on whoever

761
00:38:47,120 --> 00:38:48,759
Speaker 1: it is are or whatever it is. You need to

762
00:38:48,800 --> 00:38:52,120
Speaker 1: get Paul Dainty to deal with you. Is that right?

763
00:38:52,320 --> 00:38:56,719
Speaker 3: Yes? Yes, in many respects. But we have we're contracted

764
00:38:56,760 --> 00:38:59,719
Speaker 3: through ticket Tech dominantly through the venue, So anyone who

765
00:38:59,800 --> 00:39:02,920
Speaker 3: go to the Sydney Cricket Ground we ticket them.

766
00:39:03,000 --> 00:39:05,200
Speaker 1: So you so you're already so you've got like, let's

767
00:39:05,239 --> 00:39:07,319
Speaker 1: call you multiple relationship. But did you want to make

768
00:39:07,400 --> 00:39:08,200
Speaker 1: Paul Dainties happy?

769
00:39:08,239 --> 00:39:09,800
Speaker 2: If? Correct?

770
00:39:09,880 --> 00:39:12,400
Speaker 1: So the reason you need to have good data is

771
00:39:12,440 --> 00:39:13,960
Speaker 1: because you want to be able to feed. You want

772
00:39:13,960 --> 00:39:16,840
Speaker 1: to be able to tell Paul Dainty Corporation that you

773
00:39:17,000 --> 00:39:18,759
Speaker 1: have the best data in relation to those people that

774
00:39:18,880 --> 00:39:21,360
Speaker 1: might want to see the particular individual that he is

775
00:39:21,400 --> 00:39:23,600
Speaker 1: bringing out. They bring out to Australia and.

776
00:39:23,680 --> 00:39:26,880
Speaker 3: We will connect with people that are interested in Katie

777
00:39:26,920 --> 00:39:32,200
Speaker 3: Perry or Iron Maiden or Jerry Seinfeld tours that Paul

778
00:39:32,280 --> 00:39:34,320
Speaker 3: is going to be doing, you know, currently doing, and

779
00:39:34,680 --> 00:39:37,080
Speaker 3: we'll be doing. So we connect with an audience that

780
00:39:37,320 --> 00:39:39,279
Speaker 3: you know, and it's funny how the audience for music

781
00:39:39,320 --> 00:39:41,839
Speaker 3: has changed, you know, what is what is old is new.

782
00:39:42,280 --> 00:39:44,160
Speaker 3: So a lot of these heritage acts young people have

783
00:39:44,239 --> 00:39:47,360
Speaker 3: discovered them through remixes and the like. So so the

784
00:39:47,440 --> 00:39:50,800
Speaker 3: secret of the analytics is to get great data on

785
00:39:51,480 --> 00:39:54,960
Speaker 3: the consumer, make sure that they feel connected to it,

786
00:39:55,440 --> 00:39:58,680
Speaker 3: and market to them. And we do that, I think

787
00:39:58,719 --> 00:40:01,000
Speaker 3: better than anybody in it. So as said, we've we've

788
00:40:01,040 --> 00:40:05,759
Speaker 3: probably increased our conversion and optimization of you know, to

789
00:40:05,880 --> 00:40:09,360
Speaker 3: the consumer and fan engagement by probably fourfold, and so

790
00:40:09,600 --> 00:40:12,439
Speaker 3: we're continue to I think, you know, everyone says they've

791
00:40:12,440 --> 00:40:14,680
Speaker 3: got world leading, but I think, you know, the work

792
00:40:14,760 --> 00:40:18,479
Speaker 3: our data analytics teams do, I think is world leading

793
00:40:18,880 --> 00:40:21,160
Speaker 3: and will continue to grow that because it actually makes

794
00:40:21,520 --> 00:40:24,400
Speaker 3: so much sense. You know, the days of taking a

795
00:40:24,520 --> 00:40:29,000
Speaker 3: full page ad in the daily newspaper are dead. Even

796
00:40:29,360 --> 00:40:33,320
Speaker 3: dare I say television the thirty second TVC is easily

797
00:40:33,560 --> 00:40:36,680
Speaker 3: time shifted or you know you switch off, switch off

798
00:40:36,719 --> 00:40:37,040
Speaker 3: during it.

799
00:40:37,239 --> 00:40:40,279
Speaker 1: Well, it's probably too broad brush. It is sort of

800
00:40:40,280 --> 00:40:42,120
Speaker 1: a bit of a spray technique. You don't quite you

801
00:40:42,200 --> 00:40:45,160
Speaker 1: spend thirty grand, you go to do it fifty times

802
00:40:45,239 --> 00:40:48,319
Speaker 1: over to have an effect, and you're spraying everybody, which

803
00:40:48,360 --> 00:40:51,560
Speaker 1: is fair enough. But you what you're doing is you'renowing

804
00:40:51,560 --> 00:40:54,040
Speaker 1: your audience down. You're targeting and and you know exactly

805
00:40:54,200 --> 00:40:55,840
Speaker 1: who the people are that might be interested in the

806
00:40:55,880 --> 00:40:58,240
Speaker 1: things you've got to sell one hundred percent, that's exactly,

807
00:40:58,360 --> 00:41:00,759
Speaker 1: and just on on analytics. If we just go one

808
00:41:00,840 --> 00:41:05,239
Speaker 1: step further, is your team, which I'm sure we've got

809
00:41:05,280 --> 00:41:07,319
Speaker 1: a huge tech team. How many people by the way

810
00:41:07,400 --> 00:41:09,720
Speaker 1: you guys employee here or around the world.

811
00:41:09,640 --> 00:41:13,239
Speaker 3: Around the world, we're probably about nine hundred, so we're

812
00:41:13,280 --> 00:41:16,000
Speaker 3: pretty that's only we don't count people who tell sell

813
00:41:16,080 --> 00:41:18,600
Speaker 3: tickets on the day and that sort of stuff, scan people.

814
00:41:18,840 --> 00:41:20,640
Speaker 2: So we rus me lean because we've.

815
00:41:20,560 --> 00:41:23,320
Speaker 3: Got thirty five odd businesses as part of it, but

816
00:41:23,440 --> 00:41:24,920
Speaker 3: we try to keep it lean. We bring a lot

817
00:41:24,960 --> 00:41:29,160
Speaker 3: of contractors in for our touring and the like. But yeah,

818
00:41:29,200 --> 00:41:31,759
Speaker 3: we are tech teams, all based in Sydney. I think

819
00:41:31,840 --> 00:41:34,160
Speaker 3: one of our one of our not all bases, some

820
00:41:34,320 --> 00:41:36,239
Speaker 3: in Manila, and there's a couple in the US but

821
00:41:36,840 --> 00:41:40,560
Speaker 3: dominantly as in Australia, so we develop in this market

822
00:41:40,800 --> 00:41:43,320
Speaker 3: for this market. So our tech team, we know we

823
00:41:43,440 --> 00:41:46,880
Speaker 3: are at our core a technology company, and our CTO

824
00:41:47,160 --> 00:41:50,000
Speaker 3: and Cameron Oi, who runs ticket Tech, are really focused

825
00:41:50,040 --> 00:41:53,360
Speaker 3: on the culture within that team, a culture of innovation,

826
00:41:53,680 --> 00:41:56,359
Speaker 3: a culture of thinking about what's the next thing.

827
00:41:56,800 --> 00:41:58,520
Speaker 1: Well, that's what I want to talk about. So where's

828
00:41:58,560 --> 00:41:59,480
Speaker 1: AOI fit into all this?

829
00:42:00,440 --> 00:42:02,920
Speaker 3: So at the moment, we're looking every way we can

830
00:42:03,040 --> 00:42:08,720
Speaker 3: to optimize aire we're putting in Microsoft Copilot across the business.

831
00:42:08,760 --> 00:42:11,120
Speaker 3: At the moment we're still on a voidge of discovery.

832
00:42:11,120 --> 00:42:13,880
Speaker 3: We've actually got a session a couple of weeks where the.

833
00:42:13,960 --> 00:42:16,279
Speaker 1: Seat so you might just go back. Microsoft Copilot is

834
00:42:16,280 --> 00:42:18,640
Speaker 1: a version of chat GPT but it's a bit better.

835
00:42:21,560 --> 00:42:25,400
Speaker 1: And you're a Microsoft organization, no doubt. But Microsoft Copilots

836
00:42:25,480 --> 00:42:28,560
Speaker 1: is some of your you're using now to get it

837
00:42:28,680 --> 00:42:34,600
Speaker 1: to construct perhaps algorithms and or strategies off the back

838
00:42:34,640 --> 00:42:38,280
Speaker 1: of your instructions to it correct. So that's really important.

839
00:42:38,280 --> 00:42:39,560
Speaker 3: And what else we can can we do you know,

840
00:42:39,640 --> 00:42:43,280
Speaker 3: the AI to improve our business systems. You know, we've

841
00:42:43,320 --> 00:42:46,480
Speaker 3: got our finance team has grow and exponentially as we've

842
00:42:46,480 --> 00:42:49,040
Speaker 3: got bigger, but we're still a bit inefficient in it

843
00:42:49,160 --> 00:42:52,279
Speaker 3: because we our systems aren't keeping up with the with

844
00:42:52,440 --> 00:42:55,600
Speaker 3: the what you know, what we are the amount of

845
00:42:55,640 --> 00:42:57,440
Speaker 3: the volume of work we've got so too much of

846
00:42:57,600 --> 00:43:00,080
Speaker 3: is hand rolic. We want it to be automated so

847
00:43:00,160 --> 00:43:04,040
Speaker 3: we see real value there. So we're really being pushing

848
00:43:04,120 --> 00:43:06,879
Speaker 3: ourselves and to look at you know what, how can

849
00:43:06,960 --> 00:43:10,800
Speaker 3: we adopt AI in the right way to help our business?

850
00:43:11,040 --> 00:43:14,960
Speaker 3: Like I think like every every technology business is you know,

851
00:43:15,239 --> 00:43:17,120
Speaker 3: if they're not they should be doing the same thing.

852
00:43:17,280 --> 00:43:20,279
Speaker 1: Yeah, we all sort of sort of dream about wonder

853
00:43:20,280 --> 00:43:21,719
Speaker 1: about you because you can spend a lot of money

854
00:43:21,719 --> 00:43:23,759
Speaker 1: on these things and go down the completely the wrong

855
00:43:23,840 --> 00:43:26,640
Speaker 1: track and there's always someone going to sell it to

856
00:43:26,640 --> 00:43:30,240
Speaker 1: you as well. Externally that is, and then us internally

857
00:43:30,320 --> 00:43:32,960
Speaker 1: were always intended. We tend to believe in it. What's

858
00:43:33,080 --> 00:43:36,799
Speaker 1: what's coming up? What's is there anything new, cool, something

859
00:43:36,800 --> 00:43:38,080
Speaker 1: that's sort of getting you excited.

860
00:43:38,880 --> 00:43:41,520
Speaker 3: Look, what what gets me excited is the fact that

861
00:43:41,680 --> 00:43:44,120
Speaker 3: you know, we talk about this integration and how we're

862
00:43:44,120 --> 00:43:46,239
Speaker 3: going to grow. You know, we're in a competitive set

863
00:43:47,719 --> 00:43:50,400
Speaker 3: both in Australia and everywhere were so we're really excited

864
00:43:50,400 --> 00:43:52,880
Speaker 3: about trying to grow the business. We're in Asia in

865
00:43:53,040 --> 00:43:55,640
Speaker 3: certain number of markets there have been for a few

866
00:43:55,760 --> 00:43:59,279
Speaker 3: years now, we're in the UK. We're taking content in

867
00:43:59,320 --> 00:44:02,560
Speaker 3: the US. I don't aspire to taking tickeer tech over there.

868
00:44:02,880 --> 00:44:05,480
Speaker 3: I think we could dumple tens of millions of dollars

869
00:44:05,560 --> 00:44:08,399
Speaker 3: and not make an impact. So fish where you think

870
00:44:08,440 --> 00:44:11,000
Speaker 3: you can have an advantage. So I'm really excited about

871
00:44:11,040 --> 00:44:15,320
Speaker 3: our growth potential. I'm really proud. You know what excited me,

872
00:44:15,440 --> 00:44:17,920
Speaker 3: I don't know. There are a very topical company bit

873
00:44:17,960 --> 00:44:20,520
Speaker 3: they've been great to deal with is Quantus. So we

874
00:44:20,640 --> 00:44:22,680
Speaker 3: did a deal with Quantus a few months ago to

875
00:44:23,560 --> 00:44:27,200
Speaker 3: that people could use burn frequent fly points to buy tickets.

876
00:44:27,680 --> 00:44:31,680
Speaker 3: There's no disadvantage to live shows, no disadvantage to the

877
00:44:32,960 --> 00:44:35,440
Speaker 3: to the promoter, they still get their money and that's

878
00:44:35,480 --> 00:44:37,239
Speaker 3: the way it works with that, and we're the first

879
00:44:37,320 --> 00:44:41,520
Speaker 3: company in the world to adopt that with an airline

880
00:44:41,520 --> 00:44:43,600
Speaker 3: and Quintus being a domined air line in our market.

881
00:44:44,600 --> 00:44:47,000
Speaker 3: Soon will next step will be that people will earn

882
00:44:47,080 --> 00:44:50,440
Speaker 3: points quant Us frequent fly points by buying tickets, and

883
00:44:50,560 --> 00:44:52,799
Speaker 3: to me, that's brought that's opened up a whole range

884
00:44:52,840 --> 00:44:55,400
Speaker 3: of ways that you know, Quantus are very at the

885
00:44:55,800 --> 00:44:59,759
Speaker 3: Quantus Loyalty, very much a technology company as well, and

886
00:45:00,080 --> 00:45:03,080
Speaker 3: very strong aspect of the whole Quatters family. So that's

887
00:45:03,080 --> 00:45:05,400
Speaker 3: something really excited me and how we can grow that

888
00:45:05,520 --> 00:45:07,920
Speaker 3: to the next level. You know, it sounds it does,

889
00:45:08,120 --> 00:45:10,800
Speaker 3: you know, it's so topical, but really proud of what

890
00:45:10,880 --> 00:45:16,040
Speaker 3: our guys did with accessibility ticketing, well, people with disabilities,

891
00:45:16,280 --> 00:45:20,520
Speaker 3: both you know, a visible and non visible disability. It

892
00:45:20,719 --> 00:45:23,759
Speaker 3: was a very manual process to buy tickets those people

893
00:45:24,239 --> 00:45:26,440
Speaker 3: for them and their family or their care or whatever

894
00:45:26,520 --> 00:45:29,960
Speaker 3: their situation. So we didn't have a great system. We

895
00:45:30,120 --> 00:45:32,759
Speaker 3: now have a great system, which is one you know,

896
00:45:32,840 --> 00:45:36,120
Speaker 3: they go online. Now they just have one one one

897
00:45:36,160 --> 00:45:38,400
Speaker 3: way in and they can buy tickets to their to

898
00:45:38,480 --> 00:45:41,920
Speaker 3: their show, because before it was they had to phone up.

899
00:45:42,719 --> 00:45:46,440
Speaker 3: We consulted with disability groups, we consulted with people with

900
00:45:46,600 --> 00:45:50,000
Speaker 3: the disability with our venue partners, et cetera. And I

901
00:45:50,120 --> 00:45:55,680
Speaker 3: think we've got a really really powerful you know, accessibility

902
00:45:56,280 --> 00:45:59,960
Speaker 3: for people with disability. Really pleased with that because that's

903
00:46:00,680 --> 00:46:01,319
Speaker 3: important and.

904
00:46:01,360 --> 00:46:03,799
Speaker 1: You too, Amergeff. In terms of them booking, you're talking

905
00:46:03,840 --> 00:46:06,560
Speaker 1: about that as well as where they where they park

906
00:46:06,640 --> 00:46:08,160
Speaker 1: their wheelchairs, whelchair.

907
00:46:07,920 --> 00:46:10,680
Speaker 3: The park of the wheelchairs. Okay, that the problem was booking, right,

908
00:46:10,880 --> 00:46:12,640
Speaker 3: what problem was getting in there, and it was it

909
00:46:12,760 --> 00:46:15,799
Speaker 3: was clumsy. Now we want it to be less. Now

910
00:46:15,840 --> 00:46:19,319
Speaker 3: it's way less clumsy and we're you know, we're looking

911
00:46:19,400 --> 00:46:22,680
Speaker 3: after those people and we but the way we went

912
00:46:22,760 --> 00:46:25,759
Speaker 3: about it was the right way. So that those a

913
00:46:25,880 --> 00:46:27,440
Speaker 3: couple of quantis. And there are two things that I

914
00:46:27,840 --> 00:46:30,239
Speaker 3: really like that we've done. I'm just excited where we

915
00:46:30,400 --> 00:46:32,839
Speaker 3: can go with AI. I'd be lying if I said

916
00:46:32,880 --> 00:46:35,920
Speaker 3: I knew the I knew the end state. Yeah, you

917
00:46:36,000 --> 00:46:37,960
Speaker 3: can feel it and almost touch it, but you want

918
00:46:37,960 --> 00:46:39,360
Speaker 3: to know, you want to and you want it to

919
00:46:39,360 --> 00:46:40,840
Speaker 3: be good, and you're you're absolutely right. You can go

920
00:46:40,880 --> 00:46:44,399
Speaker 3: down some dry gultures, your people coming at you every day.

921
00:46:44,480 --> 00:46:46,520
Speaker 3: We are getting into it. So you've got to make

922
00:46:46,600 --> 00:46:50,120
Speaker 3: you know, you've got to make valued decisions and you know,

923
00:46:50,239 --> 00:46:52,279
Speaker 3: and that's you know anyone in business, you know, for

924
00:46:52,520 --> 00:46:54,520
Speaker 3: the old adage in touring, you know, I've never lost.

925
00:46:54,560 --> 00:46:57,120
Speaker 3: I've never lost on a tour. Well, I've lost on plenty,

926
00:46:57,680 --> 00:46:59,680
Speaker 3: because you know, you can't get it right all the time.

927
00:46:59,760 --> 00:47:02,719
Speaker 3: But you know, and we use our analytics to give

928
00:47:02,800 --> 00:47:06,600
Speaker 3: us information on on the you know where the fans

929
00:47:06,640 --> 00:47:08,880
Speaker 3: are for a certain act, A certain acts you know

930
00:47:08,960 --> 00:47:11,719
Speaker 3: they're going to sell. You know, they're just big the

931
00:47:11,760 --> 00:47:13,480
Speaker 3: global artists that they're going to sell, you know, an

932
00:47:13,560 --> 00:47:16,880
Speaker 3: ed Swan or whatever. But certain acts you go, okay,

933
00:47:17,200 --> 00:47:22,160
Speaker 3: there's that the German heavy metal band Ramstein, who are

934
00:47:22,200 --> 00:47:25,200
Speaker 3: a monolith in Europe and we'd love to bring them here,

935
00:47:25,200 --> 00:47:27,920
Speaker 3: but they come with about forty five trucks and you know,

936
00:47:28,040 --> 00:47:30,640
Speaker 3: so much gear and it's hard to make it stack up.

937
00:47:30,719 --> 00:47:33,040
Speaker 3: And you know, we did a lot of data analytics

938
00:47:33,080 --> 00:47:35,040
Speaker 3: about where their audience was. We found it was a

939
00:47:35,080 --> 00:47:39,040
Speaker 3: real pocket of audience in Adelaide, which Adelaide isn't isn't isn't,

940
00:47:39,040 --> 00:47:41,200
Speaker 3: you know, with great respect to our friends in South Australia.

941
00:47:41,280 --> 00:47:45,080
Speaker 3: So it's a state going ahead under the current leadership

942
00:47:45,400 --> 00:47:48,040
Speaker 3: in a big way in many many ways, particularly in

943
00:47:48,040 --> 00:47:50,560
Speaker 3: the live space. But they are That's where that's the

944
00:47:50,680 --> 00:47:52,960
Speaker 3: value of analytics. You know things you think, you know,

945
00:47:53,280 --> 00:47:54,920
Speaker 3: it's not just putting a finger in the air and

946
00:47:55,200 --> 00:47:57,319
Speaker 3: blow on the breeze. You've got to use the best

947
00:47:57,400 --> 00:47:59,640
Speaker 3: information you can to get the.

948
00:48:00,440 --> 00:48:03,680
Speaker 1: Well it's I think I could be talking Unfortunately we

949
00:48:03,800 --> 00:48:06,919
Speaker 1: have time constraints on this particular show. But I feel

950
00:48:06,920 --> 00:48:08,959
Speaker 1: as I could talk to you for hours about this stuff.

951
00:48:09,000 --> 00:48:13,000
Speaker 1: I mean, it's funny because only I was that last

952
00:48:13,120 --> 00:48:15,120
Speaker 1: year we were thinking about putting on a bit of

953
00:48:15,200 --> 00:48:17,400
Speaker 1: a live show, but nothing of the hook that you

954
00:48:17,440 --> 00:48:21,040
Speaker 1: were talking about. But it's funny. The usual way of

955
00:48:21,080 --> 00:48:24,279
Speaker 1: selling tickets for US was didn't work. And then all

956
00:48:24,280 --> 00:48:27,759
Speaker 1: of a sudden, I saw in February twenty twenty three,

957
00:48:29,719 --> 00:48:31,680
Speaker 1: I saw theres being advertised in January, a much shorter

958
00:48:31,800 --> 00:48:34,400
Speaker 1: period lee time. All of a sudden, there were stacks

959
00:48:34,440 --> 00:48:37,200
Speaker 1: of people coming to Australia from the US to put

960
00:48:37,239 --> 00:48:41,840
Speaker 1: on shows. And normally in the old days you'd be

961
00:48:41,880 --> 00:48:44,200
Speaker 1: advertising that in December or somewhere around that, trying to

962
00:48:44,200 --> 00:48:46,279
Speaker 1: get people to think about it. But also but this

963
00:48:46,400 --> 00:48:49,640
Speaker 1: time it got advertised like mid January for February, and

964
00:48:49,920 --> 00:48:53,719
Speaker 1: it looked like the lead time got shorter. What is

965
00:48:53,760 --> 00:48:54,160
Speaker 1: that about?

966
00:48:54,640 --> 00:48:57,160
Speaker 4: Is that a phenomenon at the moment, No, the phenomenon

967
00:48:57,239 --> 00:48:58,719
Speaker 4: the moment. The film is a lot to do with

968
00:48:58,800 --> 00:49:01,880
Speaker 4: the artist, right, get the artists to commit. So a

969
00:49:01,960 --> 00:49:05,160
Speaker 4: big artist, Billie Eilish, went on sale last week, sold

970
00:49:05,360 --> 00:49:09,560
Speaker 4: credibly well, I think she's coming in February. You know,

971
00:49:09,680 --> 00:49:12,719
Speaker 4: our own line maiden tour in September this year, went

972
00:49:12,760 --> 00:49:16,000
Speaker 4: on sale mid last year, so there's a real very

973
00:49:16,160 --> 00:49:17,960
Speaker 4: There was a while there where we were putting them

974
00:49:18,000 --> 00:49:20,439
Speaker 4: on up used to when I started, it was about

975
00:49:20,480 --> 00:49:22,239
Speaker 4: three months you put them on. Then it went to

976
00:49:22,360 --> 00:49:25,120
Speaker 4: sixth and now oftentimes it goes to a year to

977
00:49:25,200 --> 00:49:27,960
Speaker 4: give people time in their busy lives. And you know,

978
00:49:28,320 --> 00:49:31,279
Speaker 4: it used to be that if you didn't sell eighty

979
00:49:31,320 --> 00:49:33,719
Speaker 4: percent of your tickets in the first three hours, were

980
00:49:33,960 --> 00:49:34,640
Speaker 4: your cactus.

981
00:49:35,040 --> 00:49:36,080
Speaker 2: That isn't the way anymore.

982
00:49:36,400 --> 00:49:39,760
Speaker 3: People will discover it and through analytics and through connecting

983
00:49:39,840 --> 00:49:42,279
Speaker 3: with them in the various ways we do, you make

984
00:49:42,360 --> 00:49:45,239
Speaker 3: them wear you know, you know, I don't get sick

985
00:49:45,280 --> 00:49:48,120
Speaker 3: of it, but it astounds me. Ah, you know, I

986
00:49:48,160 --> 00:49:52,040
Speaker 3: didn't know that that artist was coming because you because

987
00:49:52,040 --> 00:49:54,360
Speaker 3: they haven't. They haven't hasn't been served to them. And

988
00:49:54,800 --> 00:49:57,360
Speaker 3: in busy lives, we've got so many inputs to us,

989
00:49:57,719 --> 00:50:00,400
Speaker 3: they weren't aware of it. So it's our job to

990
00:50:00,480 --> 00:50:02,640
Speaker 3: make people aware of things, and we try to get

991
00:50:02,719 --> 00:50:05,720
Speaker 3: things out there. But you know, Fred again is an extreme.

992
00:50:06,000 --> 00:50:08,800
Speaker 3: He arrives on a Tuesday, goes on top of the

993
00:50:09,160 --> 00:50:12,000
Speaker 3: Harbor Bridge, takes a photo of the opera house and says,

994
00:50:12,280 --> 00:50:15,600
Speaker 3: I'll see you there tonight. Ninety five thousand people go

995
00:50:15,760 --> 00:50:18,680
Speaker 3: on to buy two thousand tickets to see to see

996
00:50:18,719 --> 00:50:22,120
Speaker 3: Fred that night. And that's his stick and that's what

997
00:50:22,280 --> 00:50:23,040
Speaker 3: makes him Fred.

998
00:50:23,320 --> 00:50:27,680
Speaker 1: And is after pay or that type of process part

999
00:50:27,719 --> 00:50:28,279
Speaker 1: of your thing.

1000
00:50:28,840 --> 00:50:31,680
Speaker 3: We've got a partnership after Pay and it's been people

1001
00:50:32,080 --> 00:50:33,279
Speaker 3: are really engaged with us.

1002
00:50:33,160 --> 00:50:36,919
Speaker 1: As affordability could be an issue if someone rea tonight, yeah,

1003
00:50:37,280 --> 00:50:38,920
Speaker 1: but if also on our faces you pay me over

1004
00:50:38,960 --> 00:50:39,680
Speaker 1: the next six months.

1005
00:50:39,920 --> 00:50:42,799
Speaker 2: Affordabil is an interesting thing. I think people generally find

1006
00:50:42,840 --> 00:50:44,520
Speaker 2: a way to do it, whether it's mum and Dad's

1007
00:50:44,960 --> 00:50:46,799
Speaker 2: special if they love them, and if they love them,

1008
00:50:46,840 --> 00:50:49,279
Speaker 2: they'll find a way. And after pay and all those

1009
00:50:49,719 --> 00:50:54,800
Speaker 2: buy now, pay later our products have facilitated that and

1010
00:50:55,120 --> 00:50:56,960
Speaker 2: that's been a good thing. So no, we have a

1011
00:50:57,120 --> 00:50:59,960
Speaker 2: very valuable partnership with after Pay and funny enough people,

1012
00:51:00,520 --> 00:51:03,239
Speaker 2: you know, it's quite broad. It's not just the young people.

1013
00:51:03,320 --> 00:51:04,680
Speaker 2: It's all demos.

1014
00:51:04,840 --> 00:51:05,360
Speaker 3: You use it.

1015
00:51:05,640 --> 00:51:07,920
Speaker 1: Yeah, it's clever. It's just a way of smoothing a

1016
00:51:08,080 --> 00:51:10,680
Speaker 1: cash flow. So it makes sense to me, especially if,

1017
00:51:10,800 --> 00:51:13,640
Speaker 1: as you say, Fredick and like advertisers on the top

1018
00:51:13,640 --> 00:51:16,480
Speaker 1: of the Harbor Bridge today for tonight, you might not

1019
00:51:16,560 --> 00:51:18,279
Speaker 1: have had that in your budget. You might make your

1020
00:51:18,320 --> 00:51:20,719
Speaker 1: credit card out, but if you can go, and if

1021
00:51:20,760 --> 00:51:22,440
Speaker 1: you can go and smooth out those payments over a

1022
00:51:22,520 --> 00:51:24,000
Speaker 1: three month period, you're still get to go it. No,

1023
00:51:24,080 --> 00:51:28,320
Speaker 1: it makes sense. It's totally Jeff, I really appreciated this.

1024
00:51:28,400 --> 00:51:30,520
Speaker 1: It's been fantastic. I mean it's a long time. I

1025
00:51:30,600 --> 00:51:32,000
Speaker 1: mean I bet you a few years ago, but it's

1026
00:51:32,160 --> 00:51:34,200
Speaker 1: been a long time for you to get on the show.

1027
00:51:34,520 --> 00:51:38,520
Speaker 1: Australians have no idea, I don't think, generally speaking about TG.

1028
00:51:40,120 --> 00:51:42,000
Speaker 1: They sort of heard of it, but they certainly heard

1029
00:51:42,000 --> 00:51:44,040
Speaker 1: a ticket tech, but they have no idea of how

1030
00:51:44,280 --> 00:51:46,920
Speaker 1: big TG really is and all the various places and

1031
00:51:47,080 --> 00:51:50,120
Speaker 1: aspirations that TG has. So it's been a great opportunity

1032
00:51:50,120 --> 00:51:52,560
Speaker 1: for me, for you to showcase it, and for me

1033
00:51:52,680 --> 00:51:54,360
Speaker 1: to have you showcase it on that show. Thanks for

1034
00:51:54,440 --> 00:51:56,239
Speaker 1: much appreciate, great