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Speaker 1: Hi, I'm Britney Saunders, and welcome to Big Business, the

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Speaker 1: place where business is far from boring. And today I'm

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Speaker 1: recording on a wobbical land. Now, I somehow managed to

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Speaker 1: build an empire from the garage underneath my house, and

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Speaker 1: I'm here to share it all with you, from the winds,

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Speaker 1: the mistakes, the challenging times and the funny moments in between. So,

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Speaker 1: whether you're in business already, perhaps you're not in the

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Speaker 1: game at all, maybe you're just looking for some inspo,

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Speaker 1: or you simply just want to hear the tea, this

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Speaker 1: is the podcast for you.

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Speaker 2: Well well, well, let's.

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Speaker 1: Talk about influencer brand trips and customer brand trips. And

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Speaker 1: I'm doing this fresh off the back of our Fate

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Speaker 1: eight brand trip. I actually have to excuse myself because

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Speaker 1: I am quite delusional at the point of recording this.

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Speaker 1: This morning, we have like finished and for context if

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Speaker 1: you don't know, and you've probably seen it on my

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Speaker 1: social media or Fate social media if you follow us,

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Speaker 1: but for the last three days, quite literally, we have

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Speaker 1: taken eight customers on a influencer style brand trip. Like

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Speaker 1: I'm running on like pure adrenaline and cans of v

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Speaker 1: at the moment, because we've just said goodbye to them

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Speaker 1: this morning. They're all at the airport or flying back

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Speaker 1: home now, and we've just had a whirlwind of a

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Speaker 1: three days of a three days. I can't even string

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Speaker 1: a sentence together, and Xander has dragged me into the studio.

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Speaker 1: We've got to do a few episodes today, don't we?

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Speaker 1: Straight after I've said bye to everyone, And I guess

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Speaker 1: I'm just going to reflect on the three days that

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Speaker 1: we've had with our eight customers. And also I want

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Speaker 1: to talk a little bit about influencer brand trips in general,

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Speaker 1: because I actually made a video that I posted on

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Speaker 1: Instagram and TikTok and I got a lot of comments

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Speaker 1: because the first question I asked in my video was

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Speaker 1: what do you feel when you hear the word influence

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Speaker 1: a brand trip? So I'm going to start with that

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Speaker 1: and let's just work our way backwards. So I posted

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Speaker 1: video when our trip was about to start, and I said,

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Speaker 1: genuine question, what do you think or feel when you

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Speaker 1: hear the words influence a brand trip? And for a

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Speaker 1: bit of context, I'm sure everyone knows my career history,

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Speaker 1: but before doing everything that I'm doing now, I used

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Speaker 1: to be an influencer full time. That was my full

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Speaker 1: time job. I was earning hundreds of thousands of dollars.

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Speaker 1: I had over a million followers on YouTube. And I

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Speaker 1: don't say that to fucking pat myself on the back

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Speaker 1: and be like, yeah, I was earning one hundreds of

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Speaker 1: thousands of dollars. I'm just trying to paint you the

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Speaker 1: picture of what my reality was. And my job was

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Speaker 1: to work with brands promote brands. Like every single day

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Speaker 1: of the week, I got to go on some amazing

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Speaker 1: trips that I am forever grateful for.

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Speaker 2: I was flown to America.

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Speaker 1: I've lost count of how many times I was flown

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Speaker 1: to Spain with brands.

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Speaker 2: I was flown to New.

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Speaker 1: York, La, San Francisco, I got I went to Hayman

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Speaker 1: Island on one of those tripping' with tart iconic makeup trips,

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Speaker 1: and I lived a life that did not feel real.

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Speaker 1: And when I did it, it was almost aspirational, right

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Speaker 1: because it was this brand new thing of these influencers

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Speaker 1: going on these brand trips and people would see it

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Speaker 1: and they would say, oh my goodness, Like you know,

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Speaker 1: it was almost like goals to go on one of

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Speaker 1: these trips. But as the years have gone on, like

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Speaker 1: this is ten years ago that I was doing that. Now,

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Speaker 1: I think like people are becoming a little bit tired

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Speaker 1: of seeing influencers go on trips because it's kind of

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Speaker 1: old now and people are kind of over it. So

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Speaker 1: these are some of the top comments on my real

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Speaker 1: I don't find them interesting or something I want to see, maybe.

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Speaker 2: Because I'm old.

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Speaker 1: I much prefer hearing customers experience a brand. I love

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Speaker 1: the Fate approach of rewarding actual loyal customers. It's a

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Speaker 1: way better use of marketing. Someone else said, I think

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Speaker 1: of drama and overconsumption, but these days I think of

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Speaker 1: fate and the beautiful community that you've created. Another comment,

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Speaker 1: which has three hundred and seventy likes is when I

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Speaker 1: hear influencer brand trip or see influencers flaunting their free stuff,

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Speaker 1: it is disheartening because everyday customers and people actually spending

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Speaker 1: money and supporting the business don't get rewarded. Only people

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Speaker 1: with a large following do without supporting the business. You

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Speaker 1: are the change the industry needs, and it's refreshing to see.

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Speaker 1: Like the comments are just absolutely crazy and very insightful

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Speaker 1: for me as a business owner, and for anyone out

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Speaker 1: there that does own a business and if you you know,

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Speaker 1: maybe you're getting started or you want to work with influencers,

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Speaker 1: go take a look at this reel that I posted

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Speaker 1: and read the comments like it's market research for me

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Speaker 1: to post a reel like this and to see everyone's comments,

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Speaker 1: because the general theme is that people aren't overly excited

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Speaker 1: about seeing influencers on brand trips anymore. This one says

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Speaker 1: back in the day, they were incredible. A lot of

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Speaker 1: the OG influencers became ince the famous because of their skill, personality.

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Speaker 1: Rawness built their following brick by brick and over a

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Speaker 1: long period of time, so it was exciting to see

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Speaker 1: your favorite get picked and experience a brand trip.

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Speaker 2: Brand trips for influencers these.

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Speaker 1: Days definitely don't hit like they used to the fact

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Speaker 1: that you're taking customers on a brand trip.

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Speaker 2: This comes back to my point I mentioned earlier.

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Speaker 1: It's fascinating, right, So I posted that out of curiosity

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Speaker 1: and it's so insightful even for me. Now, you know,

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Speaker 1: this is our second customer brand trip that we've ever done,

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Speaker 1: and I guess we've started a tradition now where every

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Speaker 1: year we're going to be taking customers on a brand

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Speaker 1: trip for our birthday.

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Speaker 2: But even for me this far into my.

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Speaker 1: Journey, haven't you know, given my influencer background, like past

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Speaker 1: career times.

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Speaker 2: Fuck, I really can't talk today.

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Speaker 1: Sorry if I'm just saying bing bang, fucking bong this

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Speaker 1: whole episode, that's what.

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Speaker 2: You're gonna get.

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Speaker 1: It's so far out, I actually can't talk.

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Speaker 2: Xander is cracking up. It's so insightful for me now.

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Speaker 1: And of course we do these trips and we love it,

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Speaker 1: and we do it because we want to do it.

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Speaker 2: We want to give back to our community.

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Speaker 1: But it's so great to see that feedback in the

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Speaker 1: comments of people genuinely enjoying seeing cuss Sstomers go on

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Speaker 1: this trip. And I think I've said it before, We're

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Speaker 1: in the era of the customer of the community, and

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Speaker 1: I think as powerful as influencers are, don't get me wrong.

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Speaker 1: Like we still work with influencers at FATE, we mainly

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Speaker 1: work with smaller creators UGC creators or creators that just

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Speaker 1: have a few thousand followers that are just getting started,

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Speaker 1: because we find there's a lot of value in that

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Speaker 1: versus working with large influencers. I don't want anyone to

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Speaker 1: get at Twisted and think that I don't like influencers

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Speaker 1: or don't like working with them.

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Speaker 2: We definitely do both at Fate.

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Speaker 1: But I just think as a whole, consumers are becoming

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Speaker 1: tired of the same old story and what was once

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Speaker 1: very aspirational. You know, back in my influencer days, to

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Speaker 1: see your favorite influencer get picked to go on a

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Speaker 1: trip and it was like.

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Speaker 2: Oh my god, Slay Britney's going on trip.

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Speaker 1: And with Tart, it doesn't have that same power that

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Speaker 1: it once did back then. Now people are seeing influencers

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Speaker 1: going on trips and their eyes and instead they are

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Speaker 1: wanting to see something different. And I think customer brand

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Speaker 1: trips are a new way moving forward of marketing. And

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Speaker 1: I remember when we did our first one last year

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Speaker 1: and I made a video about it, and I had

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Speaker 1: a lot of mixed comments, especially from people that work

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Speaker 1: in marketing. In my comments saying this isn't worth it

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Speaker 1: because there's no massive return on investment, Whereas you know,

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Speaker 1: when you work with an influencer and you give them

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Speaker 1: a discount code, you can track exactly how many sales

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Speaker 1: they're going to get if they come on a trip

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Speaker 1: with you and you give them a code, they will

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Speaker 1: flog their discount code and then you'll be able to

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Speaker 1: see exactly how much you've made off that influencer's code.

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Speaker 2: Which you know what.

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Speaker 1: Now that I think about it, because what we've done

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Speaker 1: with the Fate eight is like we've encouraged them all,

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Speaker 1: like if you want to share your trip and make

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Speaker 1: vlogs and reels and tiktoks and whatever, go for gold.

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Speaker 1: And like we tagged all of them on our story

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Speaker 1: to say, this is who is on our trip. If

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Speaker 1: you want to see their videos, and they're all making

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Speaker 1: the cutest videos together, tee you. What we could have done,

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Speaker 1: we could have given them all a discount code their

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Speaker 1: own and then say promote it and see if anyone

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Speaker 1: can make us any organic sales.

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Speaker 2: Maybe next year we'll do that doing these trips.

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Speaker 1: Number One, it's to give back to the people that

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Speaker 1: support us day in day out. I always say this,

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Speaker 1: I sound like a broken record, but there's two things

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Speaker 1: that we would be nothing without at Fate as a business.

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Speaker 2: Number one is the people that work for us.

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Speaker 1: Literally could not do Fate if it wasn't for the

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Speaker 1: amazing people that we have working at Fate literally couldn't

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Speaker 1: do it without them. And then two the other group

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Speaker 1: of people that we literally would fail without is the

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Speaker 1: people that support us. So the reason why we do

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Speaker 1: these customer brand trips is to literally give back to

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Speaker 1: the people that support us. And you know, I've spent

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Speaker 1: the last three days with the Fate eight and the

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Speaker 1: whole trip they are so grateful, they are so thankful.

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Speaker 1: On the first day they bought me a bunch of flowers.

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Speaker 1: On the second day they made a big lolli jar

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Speaker 1: and a big card and they all wrote the most

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Speaker 1: beautiful messages in it. And they're constantly saying the whole time,

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Speaker 1: thank you so much for this, like you don't have

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Speaker 1: to do this, And I almost feel guilty because I'm like,

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Speaker 1: I don't want you to thank me for taking you

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Speaker 1: on this trip like this, I feel is like one

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Speaker 1: of the least things that I can do to give

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Speaker 1: back to all of you beautiful women who support us

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Speaker 1: every day, because you know, and I said to them

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Speaker 1: when I did a speech at one of the dinners,

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Speaker 1: if it wasn't for the people that shop with us,

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Speaker 1: like we would not exist and we would not be

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Speaker 1: able to do the things that we do. So it's

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Speaker 1: really like a you helped me and I help you

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Speaker 1: kind of situation. But when we first did our seventh

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Speaker 1: birthday trip last year, I had a few marketers saying, like,

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Speaker 1: it's not worth it. You don't get the return on investment.

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Speaker 1: But I think the return on investment that comes with

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Speaker 1: a customer brand trip just comes to you in different ways.

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Speaker 1: Whilst it might not be an instant return on investment financially,

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Speaker 1: you know, like when if you work with an influencer

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Speaker 1: and people use their code, you're going to see the sales,

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Speaker 1: You're getting a return on investment in different ways building

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Speaker 1: brand loyalty. You're telling your community this is who we

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Speaker 1: are and this is why we do what we do.

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Speaker 1: You know, Fate is for our community, so of course

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Speaker 1: we're going to reward them in you know, as many

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Speaker 1: ways as we can. And of course the Fate eight

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Speaker 1: trip is extravagant, but I absolutely love it, and you

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Speaker 1: will gain customer loyalty through doing something like this, Like

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Speaker 1: the amount of reels that we have created out.

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Speaker 2: Of this trip. I think on the first day we

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Speaker 2: posted eight reels like in one day.

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Speaker 1: So that's marketing in itself because we can then use

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Speaker 1: that to be like, hey, this is us, Like we

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Speaker 1: take customers on trips and people might in two months

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Speaker 1: from now think, oh, I need a new dress, and

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Speaker 1: then maybe fate might pop into their mind because maybe

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Speaker 1: they saw one of those eight reels that we posted

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Speaker 1: on the first day, and then they'll go to our

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Speaker 1: website and go, I'm going to support this brand because

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Speaker 1: I saw them do that awesome trip. Whilst the return

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Speaker 1: on investment isn't instant the same way it is with

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Speaker 1: an influencer trip, I think it comes back tenfold. That

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Speaker 1: return on investment comes back in different ways and at

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Speaker 1: the end of the day as well. Not everything has

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Speaker 1: to be a fucking return on investment. Sometimes you can

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Speaker 1: just do things to give back to people. But in

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Speaker 1: the business world everything is ROI and how much can

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Speaker 1: you get out of something? But sometimes I just want

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Speaker 1: to go, you know what, let's give back to the

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Speaker 1: people that support us. And the return on investment also

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Speaker 1: comes back in like happiness. How happy I have been

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Speaker 1: in the last three days. I've watched my team absolutely

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Speaker 1: love putting this trip together, Like every little detail, that's

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Speaker 1: my whole team that have thought of all those things.

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Speaker 1: Our custom pizza boxes letters to all the girls on

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Speaker 1: the last day, like every little detail that's been thought of,

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Speaker 1: Like I've also got a great return on investment for

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Speaker 1: me personally watching my marketing team put this whole trip

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Speaker 1: together and then be so excited to bring it to life.

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Speaker 1: They've been there for the trip, they've experienced it with

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Speaker 1: the girls and.

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Speaker 2: Had the best time ever.

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Speaker 1: Like it's a return on their career happiness for me

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Speaker 1: as a business owner, like doing one of these trips

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Speaker 1: isn't about making money. It's so so much more than that.

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Speaker 1: And we have had the best three days together. We've

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Speaker 1: made so much content, which I'm sure a lot of you,

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Speaker 1: a lot of you have seen. But also what's even

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Speaker 1: more special is the moments that we don't capture. We

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Speaker 1: had an intimate dinner one night, which everyone would have seen.

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Speaker 2: By the time this episode comes out, I believe.

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Speaker 1: But what people didn't see was there was a very

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Speaker 1: vulnerable story shared between the group, and it left the

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Speaker 1: whole table in tears. And then we all got up

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Speaker 1: at the end and did like a massive group hug,

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Speaker 1: and it was super emotional and raw and vulnerable because

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Speaker 1: it's a bunch of women sitting down and you know,

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Speaker 1: talking about things that they maybe wouldn't talk about, maybe

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Speaker 1: even with their best friends, but they're sharing it with

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Speaker 1: a group of strangers. It's those moments that again is

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Speaker 1: a return on investment for me, because I sat there

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Speaker 1: at the table with tears in my eyes, thinking, this

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Speaker 1: is why we do what we do at Fate. You know,

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Speaker 1: it's not always about selling as many fucking Downtown answers

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Speaker 1: I can, even though I want to sell as many

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Speaker 1: Downtown pants as I positively can. It's moments like that

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Speaker 1: because that fucking I will have that memory forever, as

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Speaker 1: I'm sure the Fate eight will. It was so special

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Speaker 1: and it wasn't for social media. That moment wasn't to

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Speaker 1: sell as many Downtown pants as I possibly can. It

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Speaker 1: was a special moment shared between myself, my team, and

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Speaker 1: you know, the eight guests that were there, and to me,

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Speaker 1: that is absolutely priceless.

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Speaker 2: We have just had the best three days.

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Speaker 1: The Fate eight girls are so exhausted, like we jam

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Speaker 1: packed as much into those two nights as we possibly could,

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Speaker 1: and I'm sure they're all on their flights home right

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Speaker 1: now thinking what the fuck just happened. Connecting with our

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Speaker 1: community is just absolutely priceless, and I wish I could

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Speaker 1: do this shit all the time, honestly because I get

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Speaker 1: such a kick out of it.

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Speaker 2: But I couldn't recommend it more.

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Speaker 1: Where obviously in a privileged financial position to be able

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Speaker 1: to host something like this, I'm not here is saying

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Speaker 1: all brands need to do this. I know it's a

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Speaker 1: massive expense to put on a trip like this. It

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Speaker 1: costs a lot, but you know, I've built Fate for

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Speaker 1: the last eight years to the point where we do

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Speaker 1: have money in our marketing budget to do trips like this,

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Speaker 1: and it's absolutely priceless. I always talk about giving back

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Speaker 1: to our community here on the pod, and it can

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Speaker 1: be as small as putting a chopper chop in someone's order.

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Speaker 1: But I really do believe that we are going to

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Speaker 1: see more of a shift in the social media world

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Speaker 1: where customers do become the focus and the priority. And

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Speaker 1: I even hate kind of saying customers because like it

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Speaker 1: just clients.

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Speaker 2: I don't know what to say, but it feels wrong.

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Speaker 1: But it's our community, and communities with brands are absolutely everything.

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Speaker 1: And if I can even just play a small part

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Speaker 1: in being part of making that shift and maybe inspiring

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Speaker 1: other brands out there to think outside the box with marketing.

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Speaker 1: Of course, work with your influencers, work with your UGC.

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Speaker 2: I don't think that it's.

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Speaker 1: Ever going anywhere, but if I can play a part

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Speaker 1: in inspiring other businesses to do community based marketing activations,

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Speaker 1: then hey, I'll die happy knowing that I played a

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Speaker 1: part in that. Would I do anything differently next year,

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Speaker 1: Absolutely not. Our team completely nailed the trip from start

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Speaker 1: to finish. It went so seamlessly, nothing went wrong, which

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Speaker 1: was amazing, you know, when there's so many moving parts

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Speaker 1: and bookings here, there and everywhere, and we had a

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Speaker 1: Fate minibus that the girls went on like everything went

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Speaker 1: so smoothly. It was so well thought out and planned

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Speaker 1: by the Fate marketing team, and I absolutely loved it.

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Speaker 1: Like all I want to do next time is have

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Speaker 1: more people and make it bigger and better and longer.

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Speaker 1: But I couldn't fault the whole trip, and just to

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Speaker 1: be able to spend time one on one with people

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Speaker 1: that shop with us, it's just it's absolutely priceless and

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Speaker 1: I think it's a very full circle moment for me personally,

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Speaker 1: you know, having gone on brand trips back in the

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Speaker 1: day and I remember when I went on that Hayman

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Speaker 1: Island Tart trip. I remember being so fascinated by the

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Speaker 1: behind the scenes of the trip. I remember I spent

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Speaker 1: ages talking to the girls that were working at Tart

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Speaker 1: on that trip and being fascinated by how much it

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Speaker 1: would all cost, and the accommodation and the flights and

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Speaker 1: the freebies, like you know, I always was really fascinated

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Speaker 1: by that. And I don't know if back then that

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Speaker 1: was the universe saying well, one day you're going to

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Speaker 1: get to do this yourself, but for your own customers.

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Speaker 1: But maybe it was fate back then that I was

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Speaker 1: so interested in those trips. Who knows, But yeah, it's

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Speaker 1: the most awesome thing to be able to do. And

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Speaker 1: I love how much our community has loved seeing all

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Speaker 1: of our eight winners on the trip.

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Speaker 2: It's just a win win for everyone.

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Speaker 1: So I couldn't recommend it more to any business or

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Speaker 1: brand out there, And the reaction has been nothing but

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Speaker 1: amazing and positive. So you know, from a marketing standpoint,

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Speaker 1: it's definitely a great avenue and option to look into.

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Speaker 1: Is involving your community in your brand and your activations

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Speaker 1: and fuck the ROI like the ROI is so much

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Speaker 1: more than just selling down town pants when you're doing

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Speaker 1: a customer brand trip. Maybe I need to do a

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Speaker 1: little social media video about that as well as ender

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Speaker 1: about like, you know, ROI on a influencer trip is

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Speaker 1: so different to ROI on a customer brand trip. And

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Speaker 1: by the way, ROI means return on investment. Sorry, I

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Speaker 1: probably should have said that at the start, you know, like,

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Speaker 1: we spent forty grand on the trip, how much did

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Speaker 1: we make out of it?

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Speaker 2: Which is how businesses.

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Speaker 1: Look at everything, especially when they're working with influencers. I

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Speaker 1: need to make a chart of the ROI, but my

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Speaker 1: version of ROI from this trip anyway. I don't know

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Speaker 1: if any some of the girls I think on the

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Speaker 1: trip listen to Big Business. Shout out to any of

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Speaker 1: the girls if they're listening to this episode. They were

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Speaker 1: all so lovely, so appreciative, so happy to be there.

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Speaker 1: It was very emotional throughout a lot of the trip

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Speaker 1: because it's just absolutely overwhelming, Like, you know, I can

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Speaker 1: only imagine that they're like, oh my god, Like this

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Speaker 1: just is so out of the ordinary for them to

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Speaker 1: be going on a trip like that, and it's so

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Speaker 1: cool that at the end of the day, I get

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Speaker 1: to call this work, and this is my job. So yeah,

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Speaker 1: that's my little recap on brand trips. Do I think

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Speaker 1: influencer brand trips are going to become a thing of

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Speaker 1: the past. No, But I just think brands need to

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Speaker 1: do things a little bit differently moving forward. And go

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Speaker 1: read those comments on that get ready with Me video

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Speaker 1: that I did at the start of the trip, because

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Speaker 1: the comments are very insightful. Anyway, I have to wrap

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Speaker 1: up today's episode and I'll end it with a tip

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Speaker 1: of the week. My tip of the week schedule your

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Speaker 1: reels in using Instagram. I know that's real random, but

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Speaker 1: I feel like it's something that a lot of people

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Speaker 1: don't know. If you post regularly enough to social media

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Speaker 1: that you feel like scheduling stuff in will make it

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Speaker 1: easier for you rather than manually posting. When you're posting

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Speaker 1: a reel or a store a carousel on Instagram and

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Speaker 1: you're typing in your caption and everything, you can go

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Speaker 1: down the bottom and it says more options, click more options,

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Speaker 1: and then there's a little tab that says schedule this

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Speaker 1: real you can literally schedule it right there in the

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Speaker 1: Instagram app, so you don't have to use a third

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Speaker 1: party app and pay like a subscription. You can schedule

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Speaker 1: it right there on Instagram. I feel like I have

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Speaker 1: said that in a podcast a while ago. I don't know,

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Speaker 1: but I just thought.

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Speaker 2: I would do it again.

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Speaker 1: Schedule your stuff in Instagram. Don't use a third party

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Speaker 1: app anyway. That's all for today's Big Business episode. I

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Speaker 1: hope my words have come out right, because I can

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Speaker 1: literally feel myself crashing and burning as I'm speaking. In

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Speaker 1: the meantime, you can keep up to date with us

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Speaker 1: on Socials Big Business Podcast. Send us a DM if

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Speaker 1: you've got a question, If you have a follow up

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Speaker 1: question to this episode or any of my episodes, send

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Speaker 1: us a question and we are stockpiling all of them

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Speaker 1: to get back to you when we can. And in

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Speaker 1: the meantime, remember to chase after your dreams as if

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Speaker 1: they owe you money.