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Speaker 1: Hi, I'm Britney Saunders, and welcome to Big Business, the

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Speaker 1: place where business is far from boring. And today I'm

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Speaker 1: recording on Gaddiger Land. Now I somehow manage to build

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Speaker 1: an empire from the garage underneath my house, and I'm

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Speaker 1: here on Big Business to share it all with you,

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Speaker 1: from the wins, the mistakes, the challenging times and the

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Speaker 1: funny moments in between. So, whether you're in business already,

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Speaker 1: perhaps you're not in the game at all, maybe you're

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Speaker 1: just looking for some insfo or you simply just want

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Speaker 1: to hear the team, this is the podcast for you.

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Speaker 1: Coming up on today's episode, I'm talking all things email.

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Speaker 2: Marketing or EDM, whatever you want to call it.

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Speaker 1: Now, a lot of people think that email marketing is

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Speaker 1: very annoying, and I'm right there with you. I think

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Speaker 1: it is too, and I've had some people say to

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Speaker 1: me over the years, I hate email marketing.

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Speaker 2: I delete that, I subscribe straight away.

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Speaker 1: But believe it or not, email marketing plays a huge

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Speaker 1: chunk in your business and in our business as well.

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Speaker 1: So I'm just going to talk through it today, tell

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Speaker 1: you all my tips and tricks how to get started,

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Speaker 1: things to avoid mistakes, you really don't want to make

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Speaker 1: and just all things ins and outs of email marketing.

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Speaker 1: So let's just cut to the chase and get straight

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Speaker 1: down to business.

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Speaker 2: Email marketing. Email marketing.

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Speaker 1: I don't know how many emails I get a day

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Speaker 1: from businesses, but I swear it's just growing increasingly every

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Speaker 1: single day.

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Speaker 2: It's one of those things where you.

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Speaker 1: From a consumer's point like you almost hate it, and

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Speaker 1: I'm right there with you, like I hate getting spammy

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Speaker 1: emails in my inbox from businesses, And there are some

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Speaker 1: businesses out there that I swear they just overdo it.

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Speaker 1: Like I swear there's some companies that I've somehow been

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Speaker 1: subscribed to over the years and they send like four

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Speaker 1: a day sometimes, and I'm like, calm the fuck down,

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Speaker 1: And it's those four emails a day from the same

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Speaker 1: business that will make me unsubscribe. But on the other hand,

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Speaker 1: from the business owner's point of view, email marketing plays

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Speaker 1: a huge part in business and also in fate, believe

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Speaker 1: it or not. And I think that would surprise a

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Speaker 1: lot of consumers and customers because if you ask them,

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Speaker 1: they'd think it's annoying as fuck.

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Speaker 2: But I think if you do email marketing.

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Speaker 1: Right, if you do it tastefully, if you're clever with it,

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Speaker 1: and if you don't spam your audience, you can actually

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Speaker 1: build your email marketing to be something that your customers

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Speaker 1: enjoy seeing in their inbox. And I think that's what

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Speaker 1: we do pretty well at FATE. We have never spammed

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Speaker 1: our customers. At most, we do one or two emails

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Speaker 1: a week, and that's all it's ever been. We would

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Speaker 1: never just bulk spam in flood. But I'm sure there's

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Speaker 1: so many businesses out there that are huge and successful

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Speaker 1: that send multiple a day and they probably absolutely kill

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Speaker 1: it because as much as people say they hate it,

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Speaker 1: and as much people do hate it, people shop through

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Speaker 1: those emails, because we've got the stats to prove that.

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Speaker 2: So let's get into it. How do you set up

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Speaker 2: email marketing?

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Speaker 1: It's actually really straightforward, And the reason why it's straightforward

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Speaker 1: is because there's so many great platforms that you can

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Speaker 1: set yourself up on that links straight to your website

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Speaker 1: and it'll kind of help you to get yourself going.

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Speaker 1: For example, the platform that we use is called Klavio

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Speaker 1: or Clavio. I don't actually know the right way to

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Speaker 1: say it, but it's k l a v Iyo. I

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Speaker 1: call it clavi O, but I think it's Clavio, but

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Speaker 1: that's who we use. So when you're going to send

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Speaker 1: out an email, you obviously can't just like send it

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Speaker 1: from like your Gmail inbox or whatever. You've actually got

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Speaker 1: to go through like a provider. Another one that a

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Speaker 1: lot of business owners start out with is called mail Chimp.

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Speaker 1: But you can just google like a monkey mail chimp.

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Speaker 3: What was that website YouTube has used to use to

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Speaker 3: make like templates on pick monkey or something.

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Speaker 2: Yeah, I think that's yeah, pick monkey. That rings a bell.

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Speaker 1: So male Chimp like m ai l is another like

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Speaker 1: good basic one. But there's so many out there these days,

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Speaker 1: and you can just google like email send out provide

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Speaker 1: our m platform and you will find a heap.

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Speaker 2: But I know that mail Chimp and Clavio klavy O

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Speaker 2: are up there. Now.

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Speaker 1: The kicker is these platforms cost money. They cost a lot. Actually,

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Speaker 1: do you want me to tell you how much the

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Speaker 1: fate fucking email marketing platform costs us a month? You're

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Speaker 1: gonna die now, I'm gonna explain.

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Speaker 3: Can I can I take a guess?

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Speaker 2: Yeah?

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Speaker 1: Okay, don't guess yet. Let me just get the number

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Speaker 1: up on the screen. So, like anything, these people are

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Speaker 1: going to want to make money out of you. So

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Speaker 1: you've got to pay a monthly subscription to use their platform.

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Speaker 1: And the way they get you is the more subscribers

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Speaker 1: you've got, the more it costs. So if you grow

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Speaker 1: your email list and you get more and more subscribers

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Speaker 1: to your newsletter, are they going to charge you more

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Speaker 1: more to send them an email? Let me go to

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Speaker 1: our billing so we pay. I'm not gonna tell you

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Speaker 1: you're going to guess, okay, but it's because Clavio is US.

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Speaker 2: Okay, So it's in US dollars, which is always more

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Speaker 2: in Australia.

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Speaker 3: So every month, and this is obviously for the entire company,

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Speaker 3: you're sending this email out.

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Speaker 1: To every newsletter twice a week, yeah, or once a

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Speaker 1: week and then sometimes twice a week. But it doesn't

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Speaker 1: So within this billing cycle or this charge, you can

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Speaker 1: send as many emails as you want.

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Speaker 3: Can you say how many subscribers you have?

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Speaker 2: Maybe was that private information? Oh it's like over like

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Speaker 2: in the hundreds of thousand.

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Speaker 3: Oh wow, yeah Jesus. Okay, well then oh god, it's

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Speaker 3: changed my number.

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Speaker 2: Now I'm just.

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Speaker 3: Going to go with a safe fifteen thousand dollars a month, Santa,

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Speaker 3: But is it okay?

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Speaker 1: Well, I don't know.

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Speaker 3: I mean, are they charged your two cents per subscriber?

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Speaker 2: I don't know. I don't know how. No, So it's

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Speaker 2: it's nowhere near that thing.

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Speaker 3: Oh okay. I was like, I was at ten thousand

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Speaker 3: in my mind before.

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Speaker 1: Okay, so ours is two thousand and two thirty.

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Speaker 3: Not even close. I was thinking first I went five thousand,

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Speaker 3: and then you're like, and they and they charge per subscriber.

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Speaker 2: Maybe it's ten.

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Speaker 1: No, so it's twenty two hundred and thirty US. So

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Speaker 1: it's almost three and a half grand a month.

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Speaker 3: But that's for one like sending out the same email

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Speaker 3: to all these people, you're paying two grand.

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Speaker 1: So I'm paying three and a half grand a month

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Speaker 1: to just have their platform, so.

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Speaker 2: So I can send out as many emails as the one.

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Speaker 2: You can send one a week, then three a week.

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Speaker 3: Three times twelve was a lot of money.

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Speaker 2: Yeah, yeah, So what's that of year? So if it's

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Speaker 2: three and a half.

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Speaker 3: Almost forty thousand dollars a year, you spend yep.

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Speaker 1: So let's say it's three thousand, four hundred times twelve

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Speaker 1: forty thousand dollars.

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Speaker 2: And eight hundred bucks.

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Speaker 3: Quick math.

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Speaker 1: For eight hundred bucks, that's how much it costs us

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Speaker 1: to have that one platform that's on top of the

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Speaker 1: shop of fire platforms, all of our apps, our shipping subscription,

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Speaker 1: our shipping costs.

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Speaker 3: What's what can you guesstimate what your total cost would

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Speaker 3: be for all these platforms?

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Speaker 2: Use millions wow a year?

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Speaker 3: Yeah wow business.

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Speaker 2: Millions of dollars a year to run to run.

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Speaker 3: Yeah, I know. You just never like as a consumer,

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Speaker 3: I would never think about any of those costs. Like

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Speaker 3: you just think I'll just send an email from the

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Speaker 3: company computer, you know what I mean.

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Speaker 1: The thing like you need a platform to send from

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Speaker 1: and they've got to make money off you somehow. So

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Speaker 1: I'm pretty sure with clavi o, like it wasn't that

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Speaker 1: much one, I think when we first started, because it's

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Speaker 1: like from zero to two hundred subscribers this is the

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Speaker 1: monthly rate, then from two hundred to five hundred, and

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Speaker 1: it goes up the more and more your list grows up.

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Speaker 2: And I think when I started, like it might have

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Speaker 2: been like two hundred dollars a month or something like that.

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Speaker 1: But that's the first thing to know is if you're

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Speaker 1: going to send you know what, there's probably some platforms

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Speaker 1: out there that have like a free version where you

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Speaker 1: can send up to this many people or whatever. But

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Speaker 1: I've been sending these emails for years, so we're obviously paying.

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Speaker 1: So that's how much it costs forty thousand dollars a

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Speaker 1: year for us to just have the platform, and I

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Speaker 1: absolutely love it on these platforms such as clav Mailchimp.

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Speaker 1: There's billions of others. I've just never used any others,

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Speaker 1: so I can't give you any advice on that. You

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Speaker 1: obviously can send out your newsletters, so hey we've got

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Speaker 1: new arrivals. Here's all the pretty pictures and shop now.

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Speaker 1: But you can also set up flows, which are really important.

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Speaker 1: So flows are email campaigns that you have just permanently

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Speaker 1: turned on that will send literal flows that you set up.

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Speaker 1: So for example, we could do an abandoned cart flow.

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Speaker 1: So you know how you're like on a website, you

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Speaker 1: add a few things to cart and then you go,

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Speaker 1: I don't want that anymore, and then twelve hours later

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Speaker 1: you get an email in your inbox to like, hey,

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Speaker 1: we saw that you were looking. You can then like

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Speaker 1: offer an incentive in there, like here's ten percent off

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Speaker 1: if you want to secure your cart now kind of thing.

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Speaker 1: You can set up all those flows in Clavio abandoned

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Speaker 1: cart flows. You can set up flows for whatever actions

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Speaker 1: you want, which is really cool. And again with things

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Speaker 1: like that, and the great thing about all these online

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Speaker 1: platforms is they've got tutorials for everything. You can also

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Speaker 1: set up lists and segments in all of these platforms,

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Speaker 1: so you could have like a vip shopper segment, and

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Speaker 1: you can customize your segments to be whatever you want.

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Speaker 1: Because the last thing that you want to do when

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Speaker 1: you are a business is just send every single email

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Speaker 1: to every single subscriber, because all those subscribers are different.

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Speaker 1: You know, some subscribers in your newsletter might have subscribed

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Speaker 1: two years ago and they've completely forgotten about you. But

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Speaker 1: then you might have some vip shoppers that shop once

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Speaker 1: every two months. So then what you'll do in these

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Speaker 1: platforms is you'll go in and go create a new segment,

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Speaker 1: and then you can create a segment of your most

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Speaker 1: highly engaged customers, the ones that shop with you all

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Speaker 1: the time. You can do that based on their actions.

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Speaker 1: Because these platforms link back to your website. They can

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Speaker 1: see what the customers are doing on your website, So

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Speaker 1: then you might want to set up a VIP segment

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Speaker 1: and then you might want to send them special emails.

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Speaker 1: That's just going to a small list of people, kind

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Speaker 1: of like the whole Meca beauty loop thing like, it's

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Speaker 1: segmented by people's spending activities, and I would highly suggest

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Speaker 1: doing that. Don't just always send to your subscriber like

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Speaker 1: newsletter list, even though it's the biggest one, although subscribers

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Speaker 1: are different. Break it down into segments and categories based

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Speaker 1: on people's activity. You could even do an hasn't shopped

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Speaker 1: recently segment, so you can go in and say create

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Speaker 1: a new segment hasn't shopped once in the last ninety days. Boom,

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Speaker 1: it will create that list of people for you based

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Speaker 1: off your subscribers, and there you've got three hundred people

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Speaker 1: that haven't shopped once in the last ninety days. And

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Speaker 1: from there you can go all right, what kind of

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Speaker 1: email am I going to send to these people who

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Speaker 1: haven't shot with me recently? So don't always think about

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Speaker 1: the big picture. Don't always just think about your newsletter,

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Speaker 1: which is everyone segment them down based on their activity

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Speaker 1: on your website and the way that they engage with

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Speaker 1: your brand. Now, in terms of designing emails, uh, again,

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Speaker 1: we do everything. We do fucking everything in house at Fate.

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Speaker 1: And my advice always to all business owners is try

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Speaker 1: and do as much things as you can within your

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Speaker 1: own business. You can outsource companies that will do your

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Speaker 1: email flows for you. They will set everything up, they'll

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Speaker 1: design your newsletter or EDM every week, it's what it's called.

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Speaker 1: But we do everything ourselves. We design our emails in Camber. Again,

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Speaker 1: there's another subscription, like everything costs, right, we got the

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Speaker 1: Camba Pro subscription everything, but we design all of our

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Speaker 1: emails in Camber. And again, if like you're not sure

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Speaker 1: on how to properly set up the shape of an

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Speaker 1: EDM in Camber, jump on the internet and look up

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Speaker 1: tutorials or TikTok is amazing for tutorials of this kind

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Speaker 1: of stuff.

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Speaker 2: It's like hard for me to like.

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Speaker 1: Verbally just explain how to set up an email in

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Speaker 1: a podcast, But everything that we know about email marketing

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Speaker 1: we have learned on YouTube, Google and TikTok. It's fucking amazing.

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Speaker 1: I have taught myself everything that I know about email marketing.

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Speaker 1: I've then taught my team what I have learnt myself

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Speaker 1: off the internet, and now they do it and I

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Speaker 1: don't do it anymore, but I it was something and

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Speaker 1: I used to love creating our newsletters because it's fun,

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Speaker 1: Like it's pretty making things in Canva. You can have

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Speaker 1: fun with it, use all your photos and your text.

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Speaker 1: So we create everything in Canber and then what you

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Speaker 1: do is you export it out of Camber like you

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Speaker 1: would any other document that you've made. And then the

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Speaker 1: cool thing about like Clavio, Mailchimp all those is you

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Speaker 1: just drag and drop the photos in.

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Speaker 2: Like it's really easy to use.

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Speaker 1: At the start, it's a lot to get your head around.

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Speaker 1: Just using any new platform is overwhelming, but it really

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Speaker 1: is just like a drag and drop. You create everything

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Speaker 1: in Canber and then you pull it over into Clavio,

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Speaker 1: and then Clavio will allow you to add links so

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Speaker 1: that you know everywhere that customers click on that newsletter,

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Speaker 1: it's going to take them to the website or the

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Speaker 1: particular product that you're promoting. And again, like I've been

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Speaker 1: doing this for so long that I probably make it

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Speaker 1: sound really easy, but if someone's starting this for the

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Speaker 1: first time. It's probably like, what the hell I remember

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Speaker 1: when I was starting on Clavio, I'm like, how the

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Speaker 1: fuck do I do any of this? But the good

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Speaker 1: thing is, like, when you're signing up with someone like

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Speaker 1: I know this sounds like an ad for Clavio, it's

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Speaker 1: not if they want to sponsor us. I'm not going

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Speaker 1: to say no though. But when you're signing up to

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Speaker 1: a platform like Clavio, for example, and let's say you're

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Speaker 1: like us and you're spending thousands of dollars a month

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Speaker 1: with them, they've got support. So, like, I've lost count

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Speaker 1: over how many times I've contacted Clavio in the past

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Speaker 1: because I can't figure something out or a flow's not

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Speaker 1: working or whatever it may be. When you're paying a

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Speaker 1: premium for any kind of subscription for your business, you're

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Speaker 1: going to have the support there. Not only will you

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Speaker 1: get the support from like their team, but then you've

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Speaker 1: got the support of like.

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Speaker 2: The Internet and forums and TikTok.

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Speaker 1: Like I wish I had TikTok when I started my business,

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Speaker 1: because TikTok didn't exist when I started Fate. So if

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Speaker 1: you wanted to figure out how to do something, you

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Speaker 1: would have to google it, read it an old blog post,

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Speaker 1: or look it up on YouTube. I love how easy

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Speaker 1: and simple TikTok has made everything. So if you're starting

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Speaker 1: to build your newsletter, you could jump onto TikTok and

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Speaker 1: type in how to properly set up an EDM in Clavio,

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Speaker 1: and I'm sure there would be a thousand videos on

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Speaker 1: TikTok showing you exactly how to do it. I freaking

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Speaker 1: love TikTok for that. I feel like TikTok is the

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Speaker 1: new Google, and it's so visual as well, which is amazing.

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Speaker 1: So I guess the next question is a question that

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Speaker 1: would be on a lot of people's minds when they're

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Speaker 1: starting a business and wanting to build a newsletter, is

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Speaker 1: like number one?

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Speaker 2: Is it important?

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Speaker 1: Absolutely, because it can seem like one of those things

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Speaker 1: that's like too hard basket, like.

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Speaker 2: How do I even build a newsletter? Like how do

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Speaker 2: I get people to subscribe to it?

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Speaker 1: But my advice would be absolutely, start building that mailing list,

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Speaker 1: even if it's just a tiny amount of people to

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Speaker 1: begin with. I think the good thing to remind yourself

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Speaker 1: is every business started out with notes describers on their

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Speaker 1: mailing list.

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Speaker 2: Everyone started with none.

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Speaker 1: My first piece of advice would be to just simply

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Speaker 1: have your newsletter subscription box somewhere on the homepage of

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Speaker 1: your website, whether that's up the top in the banner,

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Speaker 1: to be like, want to stay in the loop with us,

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Speaker 1: pop your email in here, and again you link that

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Speaker 1: all through your Clavio or whoever you sign up with.

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Speaker 1: You'll see oftentimes the newsletter down the bottom of people's

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Speaker 1: homepages on their website. And how do you get people

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Speaker 1: to subscribe to them? It's by offering them an incentive.

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Speaker 1: I feel like it's really hard to get someone to

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Speaker 1: subscribe to any newsletter without offering them something. So I

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Speaker 1: think when I first launched fade, I think we did

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Speaker 1: sign up to the newsletter and get twenty percent off

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Speaker 1: like your first purchase. So they have to put in

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Speaker 1: their email and press okay and be on your newsletter

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Speaker 1: to then get that flow. So going back to the flows,

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Speaker 1: so then that flow would be set up in my

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Speaker 1: back end. When someone subscribes to newsletter them this flow

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Speaker 1: and then they get that email with the subscription with

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Speaker 1: the twenty percent off code, and you can fully set

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Speaker 1: that up in the back end that it's a unique

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Speaker 1: code to every single person, so that it's not just

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Speaker 1: like welcome twenty.

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Speaker 2: You can set it up so that it's like a.

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Speaker 1: Unique code for each person kind of thing, because otherwise

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Speaker 1: people just be out there guessing, like have you ever

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Speaker 1: gone on a website and typed in welcome twenty or

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Speaker 1: welcome ten?

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Speaker 2: Because I know I have.

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Speaker 1: But that's the cool thing about these platforms is like

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Speaker 1: you can set it up in the back end that

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Speaker 1: it's going to give them a unique code every single time.

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Speaker 1: That's definitely a big one when it comes to getting

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Speaker 1: people to actually subscribe is offer them a discount of

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Speaker 1: some sort. Another way that I've seen businesses get people

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Speaker 1: to subscribe to their newsletters, and we've done it before

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Speaker 1: in the past, is do a giveaway and part of

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Speaker 1: the giveaway is they must subscribe to the newsletter. I

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Speaker 1: feel like giveaways aren't the same as they used to

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Speaker 1: be back in the day. Like we could do a

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Speaker 1: giveaway where you just win one hundred dollars fight voucher

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Speaker 1: and everyone would want to subscribe, Whereas now you see

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Speaker 1: businesses it's like win a jeep, you know, sign up

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Speaker 1: to this newsletter, Like it's pretty extravagant. Now, Like I

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Speaker 1: feel like consumers used to get a lot more excited

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Speaker 1: over tiny little giveaways, whereas now it's like, give me

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Speaker 1: a ten grand holiday and a car and then I'll

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Speaker 1: sign up to your newsletter.

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Speaker 3: They seem too good to be true. Like if I saw, like,

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Speaker 3: subscribe to the newsletter and you could win a jeep,

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Speaker 3: I'm like, I don't really think you had that cheap

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Speaker 3: and I don't think anyone's going to win it, Whereas

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Speaker 3: if it's a vouch of like two hundred dollars, I'm like,

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Speaker 3: oh I could.

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Speaker 2: Actually you're a chance.

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Speaker 1: So those giveaways are legit when you see businesses doing them.

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Speaker 1: I saw Naked Harvest recently did it, and it's just

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Speaker 1: really clever. Like I don't know how much I think

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Speaker 1: they were giving away a jimney or something, Jimney, Suzuki jimney.

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Speaker 3: It sounds like a chimney, Nozuk chimney.

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Speaker 2: It's like a jeep, but it's the Suzuki jimney.

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Speaker 1: I'm pretty sure that's the pint heart they were given

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Speaker 1: away anyway, And that is a really clever way to

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Speaker 1: get people on your mailing list, and that's exactly why.

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Speaker 2: Brands do it.

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Speaker 1: Like, that's why people give away cars. It's to get

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Speaker 1: people on that mailing list. Because let's say, for example,

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Speaker 1: I purchase a fifty thousand dollar car, and then I

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Speaker 1: run a month long giveaway to give away this fifty

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Speaker 1: thousand dollar car. I've invested fifty thousand dollars into this giveaway,

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Speaker 1: but really I've invested fifty thousand dollars into my email

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Speaker 1: subscriber list, like I'm spending money on advertising my business

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Speaker 1: because then I'm going to run this social media campaign.

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Speaker 1: I'm going to run ads, and you're going to win

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Speaker 1: this fifty thousand dollar car, and you're gonna get thousands

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Speaker 1: and thousands and thousands of people subscribing to that mailing list.

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Speaker 2: I can then go and email those.

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Speaker 1: People and make more than fifty thousand dollars in revenue.

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Speaker 1: So really, like it's just that car who's like an

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Speaker 1: investment in my own business, And that's exactly why brands

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Speaker 1: do it. You'll even see brands doing grand giveaways just

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Speaker 1: before their Black Friday sale. Have you noticed, like recently,

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Speaker 1: we've just finished kind of Black Friday period, but you'll

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Speaker 1: notice a huge spike in giveaways being run by brands,

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Speaker 1: Like all these big giveaways. It's because they're building that

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Speaker 1: mailing list so that they can do this huge giveaway,

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Speaker 1: get tens of thousands of new subscribers, boom hidden with

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Speaker 1: a Black Friday sale at email, make millions of dollars.

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Speaker 2: It's all just clever marketing, honestly.

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Speaker 1: And the more people you have subscribed to that mailing list,

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Speaker 1: the better because that's how you can generate revenue. And

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Speaker 1: we didn't run that for our Black Friday this year.

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Speaker 1: That's what all brands do, like you have like we're

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Speaker 1: shutting the website for twenty four hours. Be in the

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Speaker 1: first to know subscribe here. That's because they're just trying

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Speaker 1: to get their subscriber numbers up.

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Speaker 3: You had the Fate giveaway though, yes, so that would

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Speaker 3: have brought a lot of people into like purchase from you,

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Speaker 3: which may have added them to your mailing list.

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Speaker 2: Exactly right, Like that's why we do it.

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Speaker 1: It's to create awareness around our brand and bring more

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Speaker 1: numbers in.

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Speaker 2: That's what it all is.

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Speaker 1: And for our Black Friday, we didn't do like a

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Speaker 1: landing page because you know how like you see brands

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Speaker 1: do an ad and it's I come, our Black Friday's coming.

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Speaker 1: Be the first in the no subscribe here, and then

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Speaker 1: you got to put your email in, like that's just

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Speaker 1: literally subscribing to their mailing list. But this year we

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Speaker 1: didn't do that, which is a normal practice, it's not

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Speaker 1: a shady thing to do at all. But instead what

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Speaker 1: we did was we did it, but people had to

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Speaker 1: enter our Fate Society Facebook group. So the whole thing

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Speaker 1: was we've got Black Friday coming, don't don't miss out

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Speaker 1: be the first in the no joy in our Facebook

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Speaker 1: group because we see our Facebook group to the same

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Speaker 1: value as our subscriber email list, even though we've got

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Speaker 1: a lot more email subscribers and people in Fate Society, Like,

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Speaker 1: I see our Fate Society groups being as valuable as

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Speaker 1: our subscriber list because it's a platform where I can

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Speaker 1: communicate with our community.

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Speaker 3: You'd have more word of mouth from the Face Society

438
00:20:47,320 --> 00:20:49,080
Speaker 3: than you would getting an email though.

439
00:20:49,119 --> 00:20:51,320
Speaker 1: And the other thing too, is the Fake Society Facebook

440
00:20:51,359 --> 00:20:54,040
Speaker 1: group is free. I don't have to pay forty thousand

441
00:20:54,080 --> 00:20:57,159
Speaker 1: dollars a year to have that highly engaged community that

442
00:20:57,200 --> 00:20:58,000
Speaker 1: I can talk to.

443
00:20:58,920 --> 00:20:59,520
Speaker 2: See.

444
00:21:00,040 --> 00:21:02,360
Speaker 1: It's all very clever. Is She's not just a guy,

445
00:21:02,480 --> 00:21:04,960
Speaker 1: She's not just a pretty face. So those are my

446
00:21:05,440 --> 00:21:09,159
Speaker 1: practical tips for getting people to subscribe is definitely offer

447
00:21:09,200 --> 00:21:12,800
Speaker 1: them an incentive of some kind, like a discount, a

448
00:21:12,840 --> 00:21:15,719
Speaker 1: welcome ten or whatever it may be. And you can

449
00:21:15,800 --> 00:21:18,200
Speaker 1: run paid ads and giveaways as well to get people

450
00:21:18,240 --> 00:21:21,160
Speaker 1: to subscribe, but I wouldn't do that until you're at like.

451
00:21:21,119 --> 00:21:22,000
Speaker 2: A certain stage.

452
00:21:22,080 --> 00:21:25,440
Speaker 1: Definitely don't go doing a huge giveaway to build your

453
00:21:25,440 --> 00:21:29,040
Speaker 1: list if it's a huge reacher if you're new, but

454
00:21:29,080 --> 00:21:33,760
Speaker 1: definitely ensure it's on your website, on your homepage, chuck

455
00:21:33,800 --> 00:21:37,200
Speaker 1: it in your link in your bio, and encourage your

456
00:21:37,359 --> 00:21:41,960
Speaker 1: community to subscribe to your mailing list. Maybe you can

457
00:21:42,160 --> 00:21:45,040
Speaker 1: launch a little campaign. Let's say your business is really new,

458
00:21:45,600 --> 00:21:49,800
Speaker 1: maybe you're going to be spilling a secret and people

459
00:21:49,800 --> 00:21:51,760
Speaker 1: are only going to find out if they're subscribe to

460
00:21:51,800 --> 00:21:55,320
Speaker 1: your mailing list. Encourage people to subscribe because you don't

461
00:21:55,359 --> 00:21:57,159
Speaker 1: want to miss this offer that I'm only going to

462
00:21:57,160 --> 00:21:58,520
Speaker 1: share with our mailing list.

463
00:21:58,960 --> 00:22:02,320
Speaker 3: What's a piece of advice for people not to like

464
00:22:02,400 --> 00:22:06,119
Speaker 3: get burnt as they enter this new venture of business.

465
00:22:06,560 --> 00:22:10,000
Speaker 3: What should they avoid? Like, what are little traps that

466
00:22:10,119 --> 00:22:13,840
Speaker 3: could kind of make business owners end up paying more

467
00:22:13,840 --> 00:22:14,760
Speaker 3: money than they should.

468
00:22:15,359 --> 00:22:19,080
Speaker 1: I would say definitely explore the avenue of learning how

469
00:22:19,119 --> 00:22:23,199
Speaker 1: to design your emails yourself rather than going straight to

470
00:22:23,280 --> 00:22:25,480
Speaker 1: a marketing agency and having them do it. It's not

471
00:22:25,520 --> 00:22:28,119
Speaker 1: just say that they don't do a great job, but

472
00:22:28,359 --> 00:22:31,520
Speaker 1: like I said, your subscription to the mailing service that

473
00:22:31,560 --> 00:22:34,120
Speaker 1: you use already costs you. Don't then want to go

474
00:22:34,200 --> 00:22:39,280
Speaker 1: and find this awesome company to make your emails for

475
00:22:39,320 --> 00:22:44,200
Speaker 1: you and design them for you before exploring.

476
00:22:43,840 --> 00:22:45,040
Speaker 2: How to do that yourself.

477
00:22:45,160 --> 00:22:48,600
Speaker 1: And again, like there's just so much free information out

478
00:22:48,600 --> 00:22:51,840
Speaker 1: there on the internet, especially on TikTok. You could type

479
00:22:51,880 --> 00:22:54,119
Speaker 1: into TikTok right now how to design an EDM and

480
00:22:54,160 --> 00:22:57,800
Speaker 1: Canva and you will find a billion tutorials. And if

481
00:22:57,840 --> 00:23:00,840
Speaker 1: you're handy with technology already, if you're good social media,

482
00:23:01,200 --> 00:23:03,800
Speaker 1: if you're no stranger to Canva, it can be pretty

483
00:23:03,840 --> 00:23:06,320
Speaker 1: easy to learn. Sure it's gonna take you longer, but

484
00:23:06,400 --> 00:23:08,760
Speaker 1: it's gonna cost you less in the long run, and

485
00:23:09,160 --> 00:23:11,359
Speaker 1: you might end up enjoying it. I remember when I

486
00:23:11,359 --> 00:23:12,960
Speaker 1: taught myself how to do it, I was like, fuck,

487
00:23:13,000 --> 00:23:15,199
Speaker 1: I really enjoy like making these pretty emails, Like it

488
00:23:15,240 --> 00:23:15,720
Speaker 1: was really.

489
00:23:15,560 --> 00:23:17,359
Speaker 2: Satisfying and it was a task that I loved.

490
00:23:17,359 --> 00:23:19,880
Speaker 1: And I remember when I gave it up to one

491
00:23:19,920 --> 00:23:22,000
Speaker 1: of my employees, like that task, it was really hard

492
00:23:22,000 --> 00:23:24,159
Speaker 1: to let go cause I actually really love doing those.

493
00:23:24,800 --> 00:23:26,600
Speaker 1: So yeah, that would be my advice. And my second

494
00:23:26,640 --> 00:23:29,880
Speaker 1: piece of advice would be, don't overdo it. When you

495
00:23:30,280 --> 00:23:32,720
Speaker 1: start building your email list, keep it at one a week.

496
00:23:33,400 --> 00:23:36,680
Speaker 1: It's important to be consistent with your email marketing. You

497
00:23:36,760 --> 00:23:40,120
Speaker 1: don't want to send one email every now and then,

498
00:23:40,240 --> 00:23:42,399
Speaker 1: like once in a blue moon. Because the other thing

499
00:23:42,440 --> 00:23:44,600
Speaker 1: with email marketing as well, it's not so like it

500
00:23:44,720 --> 00:23:46,960
Speaker 1: is about obviously making sales through the email, but it's

501
00:23:46,960 --> 00:23:50,879
Speaker 1: also just about remaining in people's minds, like even if

502
00:23:50,920 --> 00:23:53,480
Speaker 1: they see it and they delete it, they've seen fate,

503
00:23:54,119 --> 00:23:56,480
Speaker 1: Like you've thought of fate when you saw that email,

504
00:23:56,560 --> 00:23:58,639
Speaker 1: and like you've deleted it and you're like, oh bye.

505
00:23:58,680 --> 00:23:59,479
Speaker 2: Like I do that every day.

506
00:23:59,480 --> 00:24:02,600
Speaker 1: I go through it, Select select slex, select delete. But

507
00:24:02,680 --> 00:24:06,240
Speaker 1: I have read all of those business names. So your

508
00:24:06,240 --> 00:24:09,160
Speaker 1: email marketing is almost like just brand awareness as well.

509
00:24:09,560 --> 00:24:12,000
Speaker 1: So keep it consistent with your emails, even if it's

510
00:24:12,119 --> 00:24:13,800
Speaker 1: once a month or once a fortnite.

511
00:24:14,080 --> 00:24:16,760
Speaker 2: But don't overdo it. Don't get excited because you've got.

512
00:24:16,640 --> 00:24:19,040
Speaker 1: A thousand people that you can email and send them

513
00:24:19,160 --> 00:24:22,520
Speaker 1: bulk emails because you'll just get so many unsubscribes and

514
00:24:22,840 --> 00:24:23,840
Speaker 1: you'll you'll.

515
00:24:23,640 --> 00:24:26,000
Speaker 2: Shoot yourself in the foot. So those would be my

516
00:24:26,080 --> 00:24:33,520
Speaker 2: two pieces of advice. So that's my little speel on

517
00:24:33,680 --> 00:24:34,439
Speaker 2: email marketing.

518
00:24:34,520 --> 00:24:37,040
Speaker 1: It can be really overwhelming at the start, but my

519
00:24:37,119 --> 00:24:39,760
Speaker 1: advice is take it slow, take it easy, find out

520
00:24:39,800 --> 00:24:42,480
Speaker 1: what platform you want to use first. I can highly

521
00:24:42,520 --> 00:24:45,320
Speaker 1: recommend clavi O. That's just because that's who we've used

522
00:24:45,400 --> 00:24:48,040
Speaker 1: always and forever, but there are so many others out there,

523
00:24:48,359 --> 00:24:50,879
Speaker 1: so I would definitely not jump the gun and just

524
00:24:51,040 --> 00:24:53,479
Speaker 1: go with one. Have a look out there, compare all

525
00:24:53,480 --> 00:24:55,840
Speaker 1: their plans and pricing. See if anyone's got a free

526
00:24:55,840 --> 00:24:57,840
Speaker 1: trial period that you can use, which I'm sure all

527
00:24:57,840 --> 00:24:59,720
Speaker 1: of them would like. I'm sure even Clavio has a

528
00:24:59,760 --> 00:25:01,600
Speaker 1: free but it's been a long time since I sign

529
00:25:01,680 --> 00:25:05,960
Speaker 1: up with them. Take it easy and get some inspiration.

530
00:25:06,080 --> 00:25:07,840
Speaker 1: I remember another thing that I did, and this can

531
00:25:07,880 --> 00:25:10,320
Speaker 1: be my tip of the week. When I started sending

532
00:25:10,359 --> 00:25:17,040
Speaker 1: out the fate emails, I created like a fake email address,

533
00:25:17,080 --> 00:25:19,480
Speaker 1: just like a shitty one, and I went and subscribed

534
00:25:19,520 --> 00:25:21,800
Speaker 1: to all the clothing label newsletters.

535
00:25:22,119 --> 00:25:22,720
Speaker 2: Like I went on.

536
00:25:22,720 --> 00:25:24,920
Speaker 1: Every website and subscribed to them all so I could

537
00:25:25,000 --> 00:25:28,600
Speaker 1: see what they were all doing, what kind of style

538
00:25:28,680 --> 00:25:30,960
Speaker 1: are they like, how are they laying out their images?

539
00:25:31,040 --> 00:25:33,639
Speaker 1: I got so much inspo, And I remember like every

540
00:25:34,080 --> 00:25:35,840
Speaker 1: month or whatever that I was creating one because we

541
00:25:35,840 --> 00:25:38,000
Speaker 1: weren't sending them out all the time. I would go

542
00:25:38,080 --> 00:25:39,760
Speaker 1: through that inbox and take a look at them all

543
00:25:39,800 --> 00:25:41,600
Speaker 1: and like get inspo for like how to lay out

544
00:25:41,640 --> 00:25:43,359
Speaker 1: the photos and where to put the text and stuff.

545
00:25:43,400 --> 00:25:46,000
Speaker 1: So that's another really good practical tip and hack that

546
00:25:46,080 --> 00:25:49,720
Speaker 1: I did for ages. So yeah, take it easy. Use

547
00:25:49,760 --> 00:25:52,359
Speaker 1: the internet as your tool to learn. You can learn

548
00:25:52,440 --> 00:25:54,720
Speaker 1: freaking anything on the Internet, especially when it comes to

549
00:25:54,720 --> 00:25:57,760
Speaker 1: stuff like digital marketing. And sorry, it's not to shame

550
00:25:57,800 --> 00:26:00,280
Speaker 1: any of you digital marketers out there who do it

551
00:26:00,320 --> 00:26:03,600
Speaker 1: for businesses, because they're great businesses as well. But my advice,

552
00:26:03,800 --> 00:26:06,600
Speaker 1: just from my experience is try to learn it yourself

553
00:26:06,640 --> 00:26:09,639
Speaker 1: because it's actually really fun. Have fun with it, don't

554
00:26:09,680 --> 00:26:14,200
Speaker 1: overdo it, and use the Internet as your learning tool.

555
00:26:14,320 --> 00:26:16,359
Speaker 2: That's my tip of the week.

556
00:26:16,800 --> 00:26:20,320
Speaker 1: Anyway, Thank you so much for listening to this week's episode.

557
00:26:20,320 --> 00:26:23,639
Speaker 1: I can't believe we're like wrapping up the year. I

558
00:26:23,680 --> 00:26:25,960
Speaker 1: can't believe we're wrapping up the year. I don't even

559
00:26:25,960 --> 00:26:28,199
Speaker 1: know what week it is at this rate, honestly, but anyway,

560
00:26:28,200 --> 00:26:32,600
Speaker 1: I'll be back on Wednesday with my bonus episode. And

561
00:26:32,720 --> 00:26:35,760
Speaker 1: remember to chase after your dreams as if they owe

562
00:26:35,800 --> 00:26:40,000
Speaker 1: you money.