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Speaker 1: Hi, I'm Britney Saunders and welcome to Big Business, the

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Speaker 1: place where business is far from boring, and today I'm

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Speaker 1: recording on Gadigall Land. Now I somehow manage to build

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Speaker 1: an empire from my garage and I'm here to share

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Speaker 1: it all with you, from the wins, the huge mistakes,

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Speaker 1: the challenging times and funny moments in between. So, whether

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Speaker 1: you're in business already, you're wanting to start one, or

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Speaker 1: you're not even in business at all and you're just

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Speaker 1: looking for some inspo, or you simply want to hear

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Speaker 1: the tea, this is the podcast for you. Coming up

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Speaker 1: in today's episode, I have my second ever guest.

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Speaker 2: On Big Business, which I'm so excited about.

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Speaker 1: Today I'm going to be chatting with em Luson, who

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Speaker 1: is the founder of Napoleon Ware, a women's fashion e

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Speaker 1: commerce store, and she's also the co founder of Australia's

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Speaker 1: first TikTok coaching agency, Zesty Agency. Em is also a

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Speaker 1: small business mentor and a TikTok star with over three

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Speaker 1: hundred and twenty thousand followers on her personal TikTok account,

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Speaker 1: and she was one of the first Australian business owners

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Speaker 1: that I ever saw on TikTok even before me. Em

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Speaker 1: is the silent driving force behind a lot of the

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Speaker 1: small business tiktoks you see on your four you page

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Speaker 1: every day, and she lives and breeds all things personal

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Speaker 1: branding and content creation. As I always say, time is money.

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Speaker 1: So let's get down to business. Em, Welcome to big business.

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Speaker 3: Thank you so much. I'm so excited to be here today.

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Speaker 1: So, Em, you were one of the first businesses that

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Speaker 1: I ever personally saw on TikTok, and I remember so

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Speaker 1: specifically the videos of yours that kept popping up.

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Speaker 2: And when I first followed.

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Speaker 1: You, it was come pack a customer's order today, and

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Speaker 1: it was like you weren't even in it. It was

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Speaker 1: your hands and it was a desk and I think

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Speaker 1: you were packing like pajamas, and then you were writing

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Speaker 1: little notes and I really fell in love with that

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Speaker 1: style of your.

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Speaker 2: Of your videos.

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Speaker 1: Was there a specific moment for you when you said

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Speaker 1: I'm going to make this these tiktoks in this style

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Speaker 1: and was that the first hype of video that you

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Speaker 1: were making on TikTok for your business.

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Speaker 3: Yeah, So it's actually pretty funny that you say I

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Speaker 3: was one of the first businesses that you saw, So

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Speaker 3: don't quote me on this, like don't put brackets and

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Speaker 3: loosen or quotation marks. But allegedly we believe that I

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Speaker 3: was actually the first ouzie small business TikToker. And I

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Speaker 3: say ouzzie because they were definitely overseas in a woka

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Speaker 3: at the time, and I've even had chats with TikTok

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Speaker 3: Australia and they were like, no, no, you were definitely

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Speaker 3: like the first or one of the first, like your

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Speaker 3: really strong presence on the TikTok app and you've helped

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Speaker 3: kind of build what small business TikTok is today. So

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Speaker 3: I actually downloaded the app in twenty nineteen, and I

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Speaker 3: swear I didn't know one single person that was on TikTok.

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Speaker 3: I was just watching videos and it was a solely

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Speaker 3: music app at the time, so you know when they

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Speaker 3: used to have like the trending audio and people with

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Speaker 3: like lip sync. Yeah, the trending audio.

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Speaker 1: Yes, I thought it was too when it first came out,

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Speaker 1: just like a dancing app four teenagers pretty much.

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Speaker 3: Which it was. So I was scrolling through and I

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Speaker 3: was like, well, I can't dance and I can't sync,

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Speaker 3: so I'm not really going to post anything. And then

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Speaker 3: I was dog sitting my friend's sausage dogs. So I

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Speaker 3: was like, oh my god, there's that song that's like

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Speaker 3: summer came on. Lookuana wasn't me. So I put like

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Speaker 3: the sausage dog on the kitchen bench and then like

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Speaker 3: I put the sausage dog in the shower. I don't know,

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Speaker 3: jumped on that trend and I got two hundred views

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Speaker 3: and I was like, oh my god, I don't have

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Speaker 3: one follower and I got two hundred views. Yeah, so

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Speaker 3: I was like, this app's really cool. I kind of

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Speaker 3: thought nothing of it, went about my life, and then

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Speaker 3: the reason I actually started posting the content is it's

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Speaker 3: a little bit of a sad story. Actually. So I

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Speaker 3: launched my business Napoleon Where two years earlier, and it sucked.

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Speaker 3: Like I put every single minute of my day into creating,

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Speaker 3: you know, photos for Instagram and trying to run Facebook

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Speaker 3: ads and designing new fun products. Like everything I've made

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Speaker 3: is being custom designed, but I just couldn't reach people.

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Speaker 3: Like photo shoot photos that I were posting just went resonating,

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Speaker 3: they went pushing anywhere. I was working with influencers and

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Speaker 3: it was really hard to get followers, like I think

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Speaker 3: I probably in the two years, I maybe got a

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Speaker 3: thousand followers on Instagram. And I was just broke, like

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Speaker 3: I was spending so much money and every single bikini

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Speaker 3: sale because I was just bikinis in the beginning, I

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Speaker 3: was losing money, like I get a I was at

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Speaker 3: a loss.

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Speaker 2: So it was like, yah, we shouldn't laugh about that.

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Speaker 3: We laughed.

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Speaker 2: Now we're past.

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Speaker 3: It and we're through. And that was at the two

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Speaker 3: year point, and I was at home crying, like I

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Speaker 3: was on the couch, like laying there sobbing, like full blown,

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Speaker 3: like as if someone had died, because that's what it

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Speaker 3: was for me, like Napoleon was the only thing I

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Speaker 3: wanted to do. And I can vividly remember the moment

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Speaker 3: I opened Instagram and a Gary Vee video popped up,

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Speaker 3: and I was obsessed with Gary Pee. And he was like, TikTok, TikTok, TikTok,

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Speaker 3: and I was like, what does he mean TikTok? And

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Speaker 3: then he said, the way that you will succeed in

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Speaker 3: the future on TikTok is if you post entertaining and

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Speaker 3: valuable content, And those were the two words that really

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Speaker 3: resonated with me entertaining and valuable. What the hell am

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Speaker 3: I going to post like my bikinis are not entertaining

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Speaker 3: or valuable. I mean, they're valuable to me if I

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Speaker 3: sell them, but that's about you. So I got on

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Speaker 3: and I was like, I'm going to start posting some

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Speaker 3: small business behind the scenes stuff. I'm going to pack

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Speaker 3: orders on camera. I'm going to teach people. I don't

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Speaker 3: even know like what I'm teaching, but I was like,

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Speaker 3: how to you know, set up a Dimo label printer,

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Speaker 3: how to weigh your bikinis, how to what labels you

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Speaker 3: should buy, what X, Y and z.

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Speaker 1: As little as these things are, like, they're the things

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Speaker 1: that business owners need to know how to do, like

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Speaker 1: all those simple little things. So you essentially started posting

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Speaker 1: videos on how to do all these little things as

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Speaker 1: a small business. And they might seem silly and small,

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Speaker 1: but all those little things like what labels do I need?

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Speaker 2: And what printer do I need?

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Speaker 1: I feel like they're actually really important, especially in those

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Speaker 1: early days of business.

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Speaker 3: Exactly, it was like, Okay, how do you attach swing tags?

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Speaker 3: How do you fold a certain item in a specific

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Speaker 3: way and package it nicely? So that app at that

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Speaker 3: point was still just music, so I was actually doing

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Speaker 3: that in the beginning with textboxes and as the beats

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Speaker 3: in the music would change, I would put the different

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Speaker 3: textboxes on the screen anyway. So then from there the

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Speaker 3: voice over feature did roll out onto TikTok and that's

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Speaker 3: probably when you started seeing me most. I feel like

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Speaker 3: that's when my content really started pushing out, and I

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Speaker 3: believe it's because there weren't any Australians really on the app,

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Speaker 3: so when my voice came out, Like today, I'm packing

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Speaker 3: up in order for Sarah, like she picked the IBSA

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Speaker 3: top and the Ibzare bottoms. This is my first ever

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Speaker 3: order to Tasmania, so I hope she spreads a good

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Speaker 3: word about my business over there. You know, I'm packing it,

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Speaker 3: folding it up and taking it to the post office.

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Speaker 3: And it was groundbreaking. But everyone was like wait, what,

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Speaker 3: Like I've never seen a piece of content like this before.

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Speaker 3: So yeah, it was really really life changing for me.

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Speaker 1: I can imagine, and I think it it goes to

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Speaker 1: show it when it comes to creating content online, everyone's

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Speaker 1: always talking about organic content and oh, I can't create

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Speaker 1: that because you know, how am I supposed to create

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Speaker 1: organic content?

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Speaker 2: For my business.

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Speaker 1: But it doesn't have to be, especially now and especially

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Speaker 1: on TikTok, your content doesn't have to be like a big,

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Speaker 1: polished production. It can be something as simple as I'm

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Speaker 1: packing a bikini for Jess in Tasmania today. And people

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Speaker 1: are really I've found they're really entertained by these little,

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Speaker 1: basic kind of videos, like there's something about it that

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Speaker 1: we all love to watch.

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Speaker 3: Yeah, and it's so exciting to see someone, especially like

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Speaker 3: a small business, you know, when they are shipping to

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Speaker 3: new countries and things for the first time. So I

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Speaker 3: think if you are a small business and you're just

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Speaker 3: wanting to document the journey, a simple thing saying is

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Speaker 3: like this is my first ever order to Tasmania. It

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Speaker 3: really gets people excited because they're like, yes, girl, I'm

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Speaker 3: in Tasmania too, I'm going to shop now too. So

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Speaker 3: it's these simple little concepts that people don't really think

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Speaker 3: to post that really set you apart on the for

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Speaker 3: you page.

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Speaker 2: Absolutely.

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Speaker 1: And one thing that I've said in my podcast in

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Speaker 1: previous episodes is when I started my business, I was

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Speaker 1: too embarrassed or scared to show all these little behind

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Speaker 1: the scenes things because I thought that you know, people

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Speaker 1: wouldn't take me seriously because I was packing orders like

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Speaker 1: from home. And I always say, if I could go

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Speaker 1: back and do it all over again, I would have

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Speaker 1: shown that on the internet, and especially if I had

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Speaker 1: TikTok back then, Like, that's the perfect kind of content

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Speaker 1: to create for that platform, is showing how you're setting

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Speaker 1: up your stock in your garage, Like, and I know

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Speaker 1: you've done all that as well. People love seeing organization,

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Speaker 1: even if it is in the spare bedroom of your house.

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Speaker 3: Yeah, Like, my setups are an absolute shit show. And

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Speaker 3: to begin with, I was like, oh, this is low

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Speaker 3: key embarrassing. Still when I was based out of mum's house,

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Speaker 3: Mums like, don't film the kitchen. We can't show them

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Speaker 3: the stock is lined up along the kitchen floor. But

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Speaker 3: I was like, no, we are showing them because I

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Speaker 3: want to look back and see where I've come from.

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Speaker 3: And I think people love seeing that it is literally

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Speaker 3: on the kitchen floor, but it's going to be in

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Speaker 3: their living room as well next week. So what's the

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Speaker 3: difference exactly right?

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Speaker 1: Would you say that if it wasn't for TikTok, you

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Speaker 1: wouldn't have a business.

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Speaker 3: Oh, I say, very highly likely. I was I was

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Speaker 3: in major debt when I downloaded TikTok, like I was

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Speaker 3: struggling so bad. I sold my car like I'd got

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Speaker 3: a new car when I was like eighteen or something.

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Speaker 3: I sold my car to put more money into the business.

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Speaker 3: I was selling my dresses on eBay. Everything I had

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Speaker 3: when on eBay. I loved sellings on eBay, and I

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Speaker 3: just wasn't reaching anyone, like I was putting so much

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Speaker 3: working and going absolutely nowhere. So TikTok gave me the

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Speaker 3: ability to reach big communities and people who were interested

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Speaker 3: in seeing the small business behind the scenes. Like, Yeah,

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Speaker 3: if the app didn't exist, I don't think I would

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Speaker 3: have got much further. I think I would have tried

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Speaker 3: because I'd really love what I do. But I honestly

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Speaker 3: like I was giving up that day. I was on

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Speaker 3: the couch. I was done. I was taking I said

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Speaker 3: to myself, I'm taking a week off, but I was.

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Speaker 3: I was taking a week off, and that we could

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Speaker 3: have turned into a month, it could have turned into

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Speaker 3: a year. Who knows. So yeah, TikTok's life changing. Everyone

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Speaker 3: needs to be on it.

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Speaker 1: I remember when TikTok came out and we all downloaded.

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Speaker 1: I don't even It's like I feel like TikTok came

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Speaker 1: out a lot like earlier than we think it did,

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Speaker 1: but I feel like we all didn't jump on it,

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Speaker 1: especially in Australia until like years after ah. But I

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Speaker 1: remember being on there and it might have been like

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Speaker 1: just before COVID times or something, and I had it

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Speaker 1: and I had a personal account for me, and then

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Speaker 1: we made one for fate as well, and we posted

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Speaker 1: a couple of things here and there. But I felt

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Speaker 1: like I didn't belong on TikTok because I thought, you know,

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Speaker 1: that we were too old and it was this like

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Speaker 1: kiddy dancing app kind of thing. And I think a

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Speaker 1: lot of people still may feel that way, especially because

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Speaker 1: we've all been stuck in Instagram world for like the

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Speaker 1: last ten years. Like going over to a new app,

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Speaker 1: you can feel like, oh, I don't think I should

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Speaker 1: post on TikTok, But I feel like you're a living

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Speaker 1: example of business owners need to be on TikTok in

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Speaker 1: twenty twenty four and you don't know unless you give

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Speaker 1: it a go. And I just I think it's such

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Speaker 1: a great app and platform for business owners to have

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Speaker 1: and to be able to create that organic content that everyone.

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Speaker 3: Loves exactly right. I think a lot of people had

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Speaker 3: fears and doubts in the start. I was actually working

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Speaker 3: for a company at the time and before I even

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Speaker 3: went viral, and I kind of said, guys, we should

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Speaker 3: get on TikTok. We should get on TikTok. And this

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Speaker 3: company did like collaborations with AFL players and stuff, and

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Speaker 3: I was like, oh that, like some of the AFL

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Speaker 3: players are on TikTok, Like I wonder if they would

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Speaker 3: post one. And they're like, these companies are now on TikTok,

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Speaker 3: but back then they were kind of like nah, like

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Speaker 3: that's just for kids. Yeah, on it, And I was like,

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Speaker 3: oh damn. I was like I'm going to get on

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Speaker 3: it anyway.

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Speaker 1: There's a place for everyone on TikTok, honestly, and it

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Speaker 1: doesn't matter how niche you are, Like there's a niche

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Speaker 1: on TikTok for that there's an audience of people that

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Speaker 1: would love to watch it no matter what it is exactly.

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Speaker 3: And it's even it's the consumers, right, Like a lot

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Speaker 3: of the creators might be on the younger side, like

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Speaker 3: thirty five and under or so, but like my mum

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Speaker 3: is obsessed with TikTok. It's just turning sixty this year,

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Speaker 3: so I bet a lot of moms are on the

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Speaker 3: app watching and consuming. So no matter the age, like

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Speaker 3: you should, if you feel like you've got personality or

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Speaker 3: you want to try and create fun, engaging content through video,

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Speaker 3: get on there because the audiences are there.

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Speaker 2: Absolutely.

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Speaker 1: So you just mentioned something that I wanted to bring

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Speaker 1: up with you. You were working at another business whilst starting Napoleon,

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Speaker 1: And I feel like that's a reality for most business owners,

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Speaker 1: is you can't just quit your full time job to

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Speaker 1: pursue your business passions unless you've got hundreds of thousands

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Speaker 1: of dollars just laying around and you you know, you

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Speaker 1: can quit your full time job. But the reality for

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Speaker 1: most is you are going to have to work full

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Speaker 1: time to have that income coming in while you're building

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Speaker 1: your business on the side. And that's obviously one thing

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Speaker 1: that you you did. And what did that look like

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Speaker 1: for you? How long did it take for you to

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Speaker 1: really get Napoleon up and off the ground while still

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Speaker 1: working full time?

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Speaker 2: Yeah?

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Speaker 3: Quite some time. So I was originally working in a

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Speaker 3: bank like head office of a bank, and it was

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Speaker 3: my third Christmas, right that I had to kind of

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Speaker 3: work through at this bank. This was like how I

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Speaker 3: kind of started Napoleon. So I was I can vivid,

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Speaker 3: like I always say vividly, but I can remember sitting

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Speaker 3: there like so upset. It wasn't Christmas Day, but it

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Speaker 3: was like the day before or something, and no one

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Speaker 3: was there. It was just me, like sitting at the desk,

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Speaker 3: and I was like, this is so sad. And I know,

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Speaker 3: I know people work Christmas still, so I mean, I'm

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Speaker 3: very grateful now that I don't necessarily have to do that.

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Speaker 3: Mind you. I turned on my boxing day, say or

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Speaker 3: the day before Christmas still, so I was still work here.

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Speaker 3: But I can vividly remember sitting there being like this

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Speaker 3: is so sad, Like all my family's at home, no

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Speaker 3: one's in the building, Like why why do I have

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Speaker 3: to be here today doing this, doing this nothing. I'm

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Speaker 3: literally sitting here. I tell you what I was doing.

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Speaker 3: And I was sitting there. I was typing into Google

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Speaker 3: how to start a business where I and I that

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Speaker 3: was the moment where I was like, I just want

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Speaker 3: to start a swimwear business and I'm going to give

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Speaker 3: it everything and anything. And in my mind I thought

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Speaker 3: I wouldn't have to work every day, but now I

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Speaker 3: work every single minute. But in that moment, I was like,

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Speaker 3: this is going to make me able to work less

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Speaker 3: and I'm going to be able to do the things

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Speaker 3: I love and enjoy. Did that and then I think

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Speaker 3: it was a year later that I actually got offered

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Speaker 3: a job as digital marketing coordinator for a watch company.

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Speaker 3: Now I didn't study business, I didn't study marketing. I

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Speaker 3: actually had It was kind of a mutual friend at

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Speaker 3: the time who owned this company, and he was watching

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Speaker 3: what I was doing on my social media, which was

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Speaker 3: very similar to what he was doing on his social

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Speaker 3: media because he was my major inspo. So he was

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Speaker 3: probably like, she's copying me anyway, might as well give

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Speaker 3: her the job. So he gave me the job and

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Speaker 3: then I worked there full time for another two years.

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Speaker 3: So I had Napoleon for three years essentially, and was

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Speaker 3: working full time for those three years.

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Speaker 1: What would a day look like for you in during

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Speaker 1: those three years that you were working full time. Were

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Speaker 1: you then going home and getting straight into Napoleon.

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Speaker 3: Yeah, it was hectic. I still feel kind of sick

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Speaker 3: when I think about how I did what I did.

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Speaker 3: So I would oh, my alarm would go off at

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Speaker 3: like five forty five am. I wouldn't shower because I

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Speaker 3: was like that exhausted. No hair, I mean no hairtime.

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Speaker 2: Make a bolt.

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Speaker 3: Oh, I just looked like shit. You know, my skin

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Speaker 3: was bad. I was eating McDonalds every night. Anyway. I

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Speaker 3: would wake up and I would walk to the train,

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Speaker 3: but in my bag would be a couple of parcels.

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Speaker 3: I'd have like three or four parcels, but there was

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Speaker 3: no like letterbox, you know, out the front of my house.

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Speaker 3: So I would get on the train, I'd have all

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Speaker 3: the parcels with me, the three or four, which I

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Speaker 3: thought was like life changing at that time.

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Speaker 2: I'd pack the night before.

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Speaker 3: Yeah, and the station that I was on and it

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Speaker 3: was pretty close to the city, but it would always

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Speaker 3: be jam packed, so I'd be like having people's freaking

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Speaker 3: armpits like in my nose because I'd be standing, you know,

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Speaker 3: trying to hold these. It was just chaotic getting on

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Speaker 3: the train. I would get off the train and in

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Speaker 3: my walk to work, I would be on Instagram. You

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Speaker 3: know what I would do. I would follow people. I

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Speaker 3: would go in like BONDI beach, right click on the

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Speaker 3: pictures and follow all the girls that went to bond

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Speaker 3: Eye Beach because I thought, Okay, they're going to get

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Speaker 3: a notification with my logo, Like at least I'm doing

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Speaker 3: something going.

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Speaker 1: I would just finding your customers that way, just follow them.

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Speaker 1: They're like, what's his brain that's followed me?

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Speaker 3: Yeah. I used to be following so many people. I

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Speaker 3: was telling like, I mean six thousand people, which is

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Speaker 3: a good like a thousand followers, no wonder they all

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Speaker 3: thought I was a scam. Then I would pop the

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Speaker 3: parcels in the letterbox. I would work my shift, I

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Speaker 3: would work my lunch break. Then I would do the

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Speaker 3: same thing on the commute back to the train. I

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Speaker 3: would follow people on the train. Then I would probably

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Speaker 3: post my social media staff like do my stories da

367
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Speaker 3: da da da da. Get home Uber eats because I

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Speaker 3: barely cooked because I was so obsessed with the business.

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Speaker 3: Then I would get on my computer and I'd probably

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Speaker 3: work till like one two am.

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Speaker 2: And that was like.

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Speaker 3: Wow, three years three years at that yeah wow.

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Speaker 1: And I think, as crazy as that sounds, I think

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Speaker 1: that is the reality of starting a business on the

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Speaker 1: side when you are working full time, and as crazy

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Speaker 1: and wild as it is, like I think that's what

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Speaker 1: most people do, is you've got a hassle at it

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Speaker 1: to make it work, to get to that point.

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Speaker 2: And at what point did you go?

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Speaker 1: I think, like, was there a moment where you thought,

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Speaker 1: I think I can quit my full time job and

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Speaker 1: when was that?

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Speaker 3: Yeah, that was I'm going to say twenty twenty one.

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Speaker 3: So I rebranded from Napoleon's Swimwhear to Napoleon where before

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Speaker 3: I rebranded to Napoleon where you would have already seen

386
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Speaker 3: I was doing pajamas and trackings anyway, so it felt

387
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Speaker 3: a bit weird when someone was tagging a pajama and

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Speaker 3: the brands at Napoleon Swimwear. So like, the rebrand is

389
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Speaker 3: quite a big deal, but it really was TikTok. It

390
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Speaker 3: got to the point where, you know, I was doing

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Speaker 3: a couple sales a week to like I don't know,

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Speaker 3: like I think it was something like thirty a day

393
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Speaker 3: to a thirty a day point for and sometimes today

394
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Speaker 3: like sometimes today I still only do one or two,

395
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Speaker 3: like I'm very honest, girly, like I like to keep

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Speaker 3: things real, like in that day or something. And it

397
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Speaker 3: got to the point where I was like, okay, I

398
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Speaker 3: could easily pay myself some sort of a salary now

399
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Speaker 3: and it won't be this like I'm still not on

400
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Speaker 3: what I was on when I was working full time,

401
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Speaker 3: Like I'm still on less, but I can I pay

402
00:18:10,600 --> 00:18:12,879
Speaker 3: staff now as well, and things like that. But it

403
00:18:12,920 --> 00:18:14,119
Speaker 3: was at the point where I was like, okay, I

404
00:18:14,119 --> 00:18:17,080
Speaker 3: can take you know, half of my salary, and I

405
00:18:17,240 --> 00:18:20,640
Speaker 3: know how much a TikTok video can make me, So

406
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Speaker 3: it could be one hour of my day that could

407
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Speaker 3: make me thirty sales. That's all I need. And I

408
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Speaker 3: didn't have an hour a day. I was getting home

409
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Speaker 3: at five six o'clock. I don't have time to film.

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Speaker 2: The sun's going down, there's no natural line.

411
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Speaker 1: Then you got to whip out the ring line and

412
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Speaker 1: it's never the same yeah.

413
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Speaker 3: Shit, And like I didn't have energy at that point.

414
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Speaker 3: So it was the moment where I was like, Okay,

415
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Speaker 3: I can pay myself a little bit and survive. And

416
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Speaker 3: then I said, what worst case scenario, I'll go make

417
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Speaker 3: coffees a couple of days a week, Like there's always

418
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Speaker 3: another option. I don't have to have a really cool job.

419
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Speaker 3: I can go. I mean, cough, making coffee is actually

420
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Speaker 3: a pretty cool job. Yeah, but I mean it doesn't

421
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Speaker 3: have to be something that people like really showy off

422
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Speaker 3: you about. It's like, yeah, and makes coffees and she

423
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Speaker 3: tries to sell bikinis on the side. Let's let's see

424
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Speaker 3: what happens. So it wasn't the matter of quitting my

425
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Speaker 3: full time job as the end of working for companies.

426
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Speaker 3: It was like, Okay, I'm going to try and go

427
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Speaker 3: full time and if I can't go full time, I'll

428
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Speaker 3: get another side hustle. That's what I thought.

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Speaker 2: And you haven't looked back.

430
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Speaker 3: No.

431
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Speaker 1: I think every business owner does have that moment where

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Speaker 1: they make that decision to do that scary, crazy thing

433
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Speaker 1: and it feels so unsure at the time, and.

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Speaker 2: You know it's a huge risk.

435
00:19:32,359 --> 00:19:35,800
Speaker 1: But I think when you feel that and you think,

436
00:19:35,880 --> 00:19:37,560
Speaker 1: you know, yeah, I think I can pay myself a

437
00:19:37,600 --> 00:19:42,120
Speaker 1: little amount to make this work, I think that's a defining.

438
00:19:41,680 --> 00:19:43,040
Speaker 2: Moment for a business owner.

439
00:19:43,200 --> 00:19:46,240
Speaker 1: And you know if you have everything in order, like

440
00:19:46,359 --> 00:19:49,920
Speaker 1: usually it's from after then that it will then continue

441
00:19:49,960 --> 00:19:52,600
Speaker 1: to skyrocket. But you've got to make that really scary

442
00:19:52,640 --> 00:19:55,440
Speaker 1: decision in order to continue to grow.

443
00:19:56,040 --> 00:19:59,119
Speaker 3: And I was never afraid to, you know, because I

444
00:19:59,160 --> 00:20:01,680
Speaker 3: was renting at the time. If I have to move

445
00:20:01,720 --> 00:20:04,080
Speaker 3: back home. I'm very blessed that I have a mom

446
00:20:04,080 --> 00:20:06,520
Speaker 3: who will take me back. You know, I don't have

447
00:20:06,560 --> 00:20:08,080
Speaker 3: to be paying rent right now. I think at the

448
00:20:08,080 --> 00:20:10,600
Speaker 3: time I was, I was like twenty six. I think

449
00:20:10,840 --> 00:20:12,120
Speaker 3: at the back of my mind, I was like, I've

450
00:20:12,119 --> 00:20:14,439
Speaker 3: got a supportive mum who if I can't pay my

451
00:20:14,480 --> 00:20:16,879
Speaker 3: rent to live out of home anymore, She'll happily have

452
00:20:17,000 --> 00:20:18,640
Speaker 3: me come back and live at home so I can

453
00:20:19,000 --> 00:20:22,919
Speaker 3: work and save towards my goals and my dreams. And

454
00:20:23,000 --> 00:20:25,560
Speaker 3: I think some people don't have that or other people,

455
00:20:25,680 --> 00:20:28,320
Speaker 3: you know, I mean, maybe they do have big passions,

456
00:20:28,359 --> 00:20:31,080
Speaker 3: but they're afraid of what people might perceive of them

457
00:20:31,280 --> 00:20:33,479
Speaker 3: or like think about them. Like let's say they do

458
00:20:33,520 --> 00:20:36,640
Speaker 3: have a great job and then they're renting or they've

459
00:20:36,640 --> 00:20:39,959
Speaker 3: bought a house, but they really they don't, like, they

460
00:20:39,960 --> 00:20:42,280
Speaker 3: don't really care. They hate their job, they don't care

461
00:20:42,320 --> 00:20:44,040
Speaker 3: if they have a house, but they care about other

462
00:20:44,080 --> 00:20:47,240
Speaker 3: people's opinions of them. Yeah, so if everything did go

463
00:20:47,000 --> 00:20:49,639
Speaker 3: to whoops and they had to move back home, they

464
00:20:49,720 --> 00:20:51,400
Speaker 3: might not want to risk that because of what other

465
00:20:51,440 --> 00:20:53,720
Speaker 3: people think. The whole time through I've been like, I

466
00:20:53,720 --> 00:20:55,679
Speaker 3: don't give a shit what people think if I have

467
00:20:55,880 --> 00:20:58,040
Speaker 3: a terrible job, if I'm back home broke, like, at

468
00:20:58,119 --> 00:21:00,240
Speaker 3: least I've given it my all to try and have

469
00:21:00,359 --> 00:21:01,960
Speaker 3: this business because I love it so much.

470
00:21:02,280 --> 00:21:04,560
Speaker 1: Absolutely, I think that's what business is all about, is

471
00:21:04,560 --> 00:21:07,840
Speaker 1: being fearless and not like everyone has a natural fear

472
00:21:07,880 --> 00:21:09,439
Speaker 1: of what others may think, and it's one of the

473
00:21:09,440 --> 00:21:12,639
Speaker 1: things that drives me insane that we are like that

474
00:21:12,760 --> 00:21:14,879
Speaker 1: as humans. But I feel like when it comes to

475
00:21:14,920 --> 00:21:17,000
Speaker 1: business and if you have goals that you want to achieve,

476
00:21:17,040 --> 00:21:19,159
Speaker 1: you kind of have to let go of that fear

477
00:21:19,200 --> 00:21:21,360
Speaker 1: of judgment, and especially if it is something that you're

478
00:21:21,359 --> 00:21:25,040
Speaker 1: really passionate about. It's just about following that passion and

479
00:21:25,359 --> 00:21:28,080
Speaker 1: simply not giving a shit what other people may say,

480
00:21:28,160 --> 00:21:28,600
Speaker 1: because at the.

481
00:21:28,600 --> 00:21:31,320
Speaker 2: End of the day, like who cares what they say exactly?

482
00:21:31,520 --> 00:21:32,879
Speaker 3: It's not their life, it's your.

483
00:21:32,760 --> 00:21:40,359
Speaker 1: Life, absolutely right. You mentioned before so you were working

484
00:21:40,400 --> 00:21:43,359
Speaker 1: in a bank and then you were working for a

485
00:21:43,480 --> 00:21:47,000
Speaker 1: watch company doing their marketing. But you also mentioned that

486
00:21:47,040 --> 00:21:49,760
Speaker 1: you obviously don't have any qualifications, which neither do I,

487
00:21:49,760 --> 00:21:51,160
Speaker 1: and I feel like a lot of us business owners

488
00:21:51,200 --> 00:21:55,520
Speaker 1: out there have no qualifications in absolutely anything. How have

489
00:21:55,640 --> 00:21:59,359
Speaker 1: you managed to teach yourself all of the marketing elements

490
00:21:59,520 --> 00:22:02,560
Speaker 1: of business, like how has that looked for you?

491
00:22:03,760 --> 00:22:09,440
Speaker 3: Google? Google and YouTube? But the big two definitely, And

492
00:22:09,640 --> 00:22:12,840
Speaker 3: it's just trial and error, like you've really got to

493
00:22:12,880 --> 00:22:16,800
Speaker 3: actually just get out there and try and then see

494
00:22:16,840 --> 00:22:19,760
Speaker 3: what the results are from trying, like is it a fail,

495
00:22:19,880 --> 00:22:21,959
Speaker 3: is it a win? And then kind of learning as

496
00:22:22,000 --> 00:22:24,320
Speaker 3: you're going. So honestly, yeah, the first year was just

497
00:22:24,359 --> 00:22:28,080
Speaker 3: Google and YouTube. I tried to teach myself Facebook ads

498
00:22:28,119 --> 00:22:30,280
Speaker 3: just from watching this guy on YouTube. He brainwashed me

499
00:22:30,320 --> 00:22:32,679
Speaker 3: by and jew probably wasn't the best learnings, but I

500
00:22:32,720 --> 00:22:34,400
Speaker 3: did learn how to set up ads through this guy,

501
00:22:34,520 --> 00:22:36,080
Speaker 3: so that's that's a win.

502
00:22:36,200 --> 00:22:36,720
Speaker 2: YouTube.

503
00:22:37,119 --> 00:22:40,520
Speaker 3: I found all my manufacturers and things just through Google searches.

504
00:22:40,640 --> 00:22:42,480
Speaker 3: And it really is just trial and error. Like the

505
00:22:42,480 --> 00:22:44,480
Speaker 3: first year, I did get ripped off. I paid way

506
00:22:44,520 --> 00:22:48,520
Speaker 3: too much for manufacturing, which is you know why I

507
00:22:48,560 --> 00:22:50,680
Speaker 3: was at a loss with every purchase that I made.

508
00:22:50,680 --> 00:22:52,600
Speaker 3: I priced my products way too low because I didn't

509
00:22:52,680 --> 00:22:54,919
Speaker 3: understand what actually what it actually took to run a

510
00:22:54,960 --> 00:22:55,840
Speaker 3: business and all the things.

511
00:22:56,000 --> 00:22:56,720
Speaker 2: I was the same.

512
00:22:56,760 --> 00:22:59,840
Speaker 1: And I remember, especially in those early days, I wasn't

513
00:23:00,000 --> 00:23:03,440
Speaker 1: working out our pricing like mathematically. I was like oh, well,

514
00:23:03,440 --> 00:23:06,160
Speaker 1: if this cost me twenty five dollars and I sell

515
00:23:06,160 --> 00:23:08,800
Speaker 1: it for fifty, then like, I've made it twenty five

516
00:23:08,880 --> 00:23:11,520
Speaker 1: dollars like me, and I think that's all of us.

517
00:23:11,520 --> 00:23:13,920
Speaker 1: And you also, again, you kind of have that fear

518
00:23:13,920 --> 00:23:17,360
Speaker 1: of judgment of customers as well of oh what if

519
00:23:17,359 --> 00:23:19,520
Speaker 1: someone doesn't want to pay fifty dollars for that, So

520
00:23:19,520 --> 00:23:21,360
Speaker 1: then you make it a little bit less, and you're

521
00:23:21,440 --> 00:23:23,480
Speaker 1: kind of doing it out of a fear of people

522
00:23:23,520 --> 00:23:26,120
Speaker 1: saying that's too expensive or I'm not paying that, when

523
00:23:26,520 --> 00:23:30,280
Speaker 1: really you need to be pricing your pieces, you know,

524
00:23:30,480 --> 00:23:32,520
Speaker 1: at a price that's going to keep your business running

525
00:23:32,520 --> 00:23:33,360
Speaker 1: at the end of the day.

526
00:23:33,720 --> 00:23:36,080
Speaker 3: That's exactly right. I still sometimes do this, Like I

527
00:23:36,080 --> 00:23:37,800
Speaker 3: see it and I'm like, oh, I feel bad, Like

528
00:23:37,800 --> 00:23:39,200
Speaker 3: I'm just going to make it a little bit less

529
00:23:39,240 --> 00:23:41,240
Speaker 3: so people don't get upset with me. I still do that.

530
00:23:41,359 --> 00:23:43,520
Speaker 2: I think every business owner experience is that. I still

531
00:23:43,560 --> 00:23:43,919
Speaker 2: do that too.

532
00:23:44,000 --> 00:23:46,000
Speaker 1: I'm like, oh, I don't know, it's just a top

533
00:23:46,119 --> 00:23:50,160
Speaker 1: like you know, but it's just the way business works. Yeah,

534
00:23:50,200 --> 00:23:53,399
Speaker 1: And what would your advice be to others who do

535
00:23:53,560 --> 00:23:57,000
Speaker 1: feel as if though they need a formal education to

536
00:23:57,160 --> 00:23:59,320
Speaker 1: succeed in business. I think some people do have that

537
00:23:59,400 --> 00:24:01,520
Speaker 1: in their mind of like, oh, I better go do

538
00:24:01,640 --> 00:24:04,000
Speaker 1: a UNI degree or something like what would your advice

539
00:24:04,040 --> 00:24:05,080
Speaker 1: be to people.

540
00:24:05,320 --> 00:24:07,600
Speaker 3: Answered this question before? And I don't like to like

541
00:24:07,720 --> 00:24:09,679
Speaker 3: say it in a negative way or something, so I

542
00:24:09,720 --> 00:24:12,520
Speaker 3: apologize if this comes across a little bit negative. But

543
00:24:13,440 --> 00:24:15,720
Speaker 3: I feel like I don't know. I didn't go to UNI,

544
00:24:15,800 --> 00:24:19,160
Speaker 3: so I don't have the the learnings and the knowledge.

545
00:24:19,200 --> 00:24:21,480
Speaker 3: But some of the learnings that they have there may

546
00:24:21,520 --> 00:24:23,920
Speaker 3: not be super current and up to date. Like I've

547
00:24:24,280 --> 00:24:26,359
Speaker 3: spoken to a few people and even when I've tried

548
00:24:26,359 --> 00:24:31,160
Speaker 3: to hire and things, and you ask some specific marketing questions,

549
00:24:31,200 --> 00:24:34,480
Speaker 3: like it's like they're learning how to create billboards and

550
00:24:34,880 --> 00:24:37,480
Speaker 3: the I don't know the Herald's son, I don't know

551
00:24:37,520 --> 00:24:38,879
Speaker 3: what sometimes they're learning.

552
00:24:39,040 --> 00:24:43,719
Speaker 1: How I agree, especially with how modern we are, this

553
00:24:43,760 --> 00:24:46,720
Speaker 1: modern world of social media and organic content, like can

554
00:24:46,760 --> 00:24:49,440
Speaker 1: you really go to UNI and learn how to make

555
00:24:49,600 --> 00:24:52,240
Speaker 1: organic TikTok content? Like I don't think so. I think

556
00:24:52,359 --> 00:24:54,479
Speaker 1: the only way that you can learn to make that,

557
00:24:54,600 --> 00:24:56,960
Speaker 1: like you said, is by just putting videos out there

558
00:24:57,080 --> 00:24:59,680
Speaker 1: and giving it a go and trying and seeing what works.

559
00:24:59,680 --> 00:25:01,640
Speaker 1: And I've said this before on my podcast as well,

560
00:25:01,680 --> 00:25:05,280
Speaker 1: but you'll post ninety nine videos and then when you

561
00:25:05,320 --> 00:25:07,400
Speaker 1: finally get to video one hundred, that'll be the one

562
00:25:07,520 --> 00:25:09,800
Speaker 1: that does well. And then you're like, oh, okay, video

563
00:25:09,880 --> 00:25:11,800
Speaker 1: one hundred did well. I'm going to keep posting that

564
00:25:11,920 --> 00:25:12,720
Speaker 1: style of video.

565
00:25:13,359 --> 00:25:16,240
Speaker 3: Yeah, it's like learning on the go, and you definitely

566
00:25:16,280 --> 00:25:18,600
Speaker 3: don't need it if you're passionate enough. Like, if you

567
00:25:18,960 --> 00:25:22,159
Speaker 3: are passionate enough, the internet is a very big place.

568
00:25:22,480 --> 00:25:24,720
Speaker 3: You can learn anything there and you can learn it

569
00:25:24,760 --> 00:25:26,600
Speaker 3: for free, as long as you've got Wi Fi and

570
00:25:26,640 --> 00:25:28,879
Speaker 3: you have some sort of device, can be just a phone.

571
00:25:29,240 --> 00:25:32,320
Speaker 3: You can learn anything. And that's what I did. So

572
00:25:32,480 --> 00:25:35,080
Speaker 3: I'm very grateful that I didn't go to university to

573
00:25:35,080 --> 00:25:36,920
Speaker 3: do a marketing degree. I actually did a tape course.

574
00:25:36,920 --> 00:25:38,240
Speaker 3: I don't know if people know this, and I learned

575
00:25:38,240 --> 00:25:40,359
Speaker 3: how to scuba dive. I did scuba diving every Friday.

576
00:25:40,400 --> 00:25:42,600
Speaker 3: That was fabulous.

577
00:25:43,760 --> 00:25:45,760
Speaker 2: Wait, you went to tape for scuba diving?

578
00:25:46,080 --> 00:25:51,159
Speaker 3: Yeah, so what, don't ask questions? It was it was

579
00:25:51,240 --> 00:25:53,560
Speaker 3: a scam. I don't know how I should I name

580
00:25:53,600 --> 00:25:55,960
Speaker 3: drop Rumenglis. The course doesn't exist anymore.

581
00:25:56,760 --> 00:25:59,320
Speaker 2: Well, a tape course for scuba diving. I learned something

582
00:25:59,359 --> 00:25:59,920
Speaker 2: new every day.

583
00:26:00,040 --> 00:26:02,040
Speaker 3: I always wanted to be on a resort, you know,

584
00:26:02,080 --> 00:26:05,040
Speaker 3: the cruise ships, and then they'd have scuba diving instructors, right,

585
00:26:05,119 --> 00:26:07,800
Speaker 3: I wanted that was my dream job. Well and look

586
00:26:07,800 --> 00:26:10,560
Speaker 3: at you now, I'm not on a cruise ship and

587
00:26:10,600 --> 00:26:11,320
Speaker 3: I wish I was.

588
00:26:13,720 --> 00:26:16,320
Speaker 1: Could you share with me what you would consider to

589
00:26:16,400 --> 00:26:19,800
Speaker 1: be your key strategies that you've used not only to

590
00:26:19,840 --> 00:26:24,080
Speaker 1: grow your own business, but others as well, specifically on TikTok, Like,

591
00:26:24,119 --> 00:26:25,920
Speaker 1: what are your key strategies for TikTok?

592
00:26:27,040 --> 00:26:27,520
Speaker 3: So many?

593
00:26:28,840 --> 00:26:30,560
Speaker 2: I know it's a big question to ask.

594
00:26:31,080 --> 00:26:34,800
Speaker 3: It is so with side like a content coaching agency

595
00:26:35,520 --> 00:26:38,640
Speaker 3: called Zesti, And the main thing that people do when

596
00:26:38,640 --> 00:26:41,119
Speaker 3: they come to us is they've got a small business.

597
00:26:41,119 --> 00:26:43,639
Speaker 3: It's usually small startup or maybe they've been running for

598
00:26:43,640 --> 00:26:47,000
Speaker 3: a couple of years, but they're struggling to reach bigger audiences.

599
00:26:47,800 --> 00:26:49,639
Speaker 3: They come to us and they say, I want to

600
00:26:49,680 --> 00:26:51,919
Speaker 3: get on TikTok, but I don't want to be the face,

601
00:26:53,160 --> 00:26:55,240
Speaker 3: Like I don't want to have a presence, I'm scared

602
00:26:55,240 --> 00:26:58,080
Speaker 3: of the camera, I'm shy. But help me, like what

603
00:26:58,440 --> 00:27:02,000
Speaker 3: can I do? So the main strategy is if you

604
00:27:02,240 --> 00:27:06,960
Speaker 3: can be the face it's the best possible option one

605
00:27:07,200 --> 00:27:09,720
Speaker 3: because no one cares about your business as much as

606
00:27:09,720 --> 00:27:13,160
Speaker 3: you do, and you are constantly going to be able

607
00:27:13,160 --> 00:27:14,919
Speaker 3: to turn up for yourself and turn up in the

608
00:27:14,920 --> 00:27:19,000
Speaker 3: most organic, perfect way to represent your brand. Two, if

609
00:27:19,040 --> 00:27:21,320
Speaker 3: you are a startup business, I don't know how the

610
00:27:21,320 --> 00:27:24,080
Speaker 3: hell you could afford to hire someone that could post

611
00:27:24,119 --> 00:27:27,240
Speaker 3: a TikTok every day or for tiktoks a week. I

612
00:27:27,240 --> 00:27:29,399
Speaker 3: don't know how what the frequency you want is. I

613
00:27:29,440 --> 00:27:33,400
Speaker 3: recommend daily. I know I couldn't afford that back then,

614
00:27:33,560 --> 00:27:36,320
Speaker 3: So that's why I became the face of my business.

615
00:27:37,200 --> 00:27:39,800
Speaker 3: So those two things quite a validor reison already on

616
00:27:39,840 --> 00:27:42,040
Speaker 3: why you should be the face. But you know, you

617
00:27:42,440 --> 00:27:45,640
Speaker 3: could hire someone or you even having an internal team

618
00:27:45,720 --> 00:27:48,240
Speaker 3: is great. But let's say you hire a content creator

619
00:27:48,320 --> 00:27:50,760
Speaker 3: and then they start creating content for five, six, seven

620
00:27:50,760 --> 00:27:53,600
Speaker 3: different brands or you know, and they're just they're not

621
00:27:53,680 --> 00:27:55,840
Speaker 3: landing because it's a million different faces popping up on

622
00:27:55,880 --> 00:27:57,840
Speaker 3: the feed all the time. It's like, Okay, let's say

623
00:27:58,000 --> 00:28:00,919
Speaker 3: M makes content for a sham company, and then she

624
00:28:01,000 --> 00:28:03,240
Speaker 3: makes content for a sox company, and then she's trying

625
00:28:03,280 --> 00:28:05,320
Speaker 3: to make content for you know, you don't want to hire.

626
00:28:05,320 --> 00:28:07,600
Speaker 1: It's not coming across as authentic if you're seeing one

627
00:28:07,640 --> 00:28:10,400
Speaker 1: person promoting so many brands exactly.

628
00:28:10,600 --> 00:28:12,320
Speaker 3: Or what if they do post for you for a month,

629
00:28:12,400 --> 00:28:14,359
Speaker 3: then they do really well and then they quit and

630
00:28:14,400 --> 00:28:16,680
Speaker 3: you're like, oh, now I don't have a face anymore.

631
00:28:16,720 --> 00:28:19,720
Speaker 3: So having someone inside the company's number one tip. So

632
00:28:19,760 --> 00:28:21,639
Speaker 3: if it's not the brand owner, it's someone who's got

633
00:28:21,680 --> 00:28:25,240
Speaker 3: a really strong interest in the business, then from there

634
00:28:25,359 --> 00:28:29,960
Speaker 3: it's like, Okay, entertaining content is key. People actually don't

635
00:28:29,960 --> 00:28:31,960
Speaker 3: want to be sold to. So when they get home

636
00:28:31,960 --> 00:28:33,240
Speaker 3: from work at the end of the day and they're

637
00:28:33,240 --> 00:28:35,639
Speaker 3: on the toilet or they're like on the couch, the

638
00:28:35,720 --> 00:28:37,600
Speaker 3: last thing they want to see is an ad. They

639
00:28:37,840 --> 00:28:40,280
Speaker 3: not be like, yes, I can't wait to see em

640
00:28:40,480 --> 00:28:43,280
Speaker 3: do a tutorial on how to tie the bikini in

641
00:28:43,320 --> 00:28:46,360
Speaker 3: seven different ways. Actually, that's a pretty good concept what

642
00:28:46,440 --> 00:28:47,480
Speaker 3: some people are posting.

643
00:28:47,680 --> 00:28:49,120
Speaker 1: Some people they don't want to see you just like

644
00:28:49,160 --> 00:28:52,600
Speaker 1: posting something like a here's my bikini, you should buy it.

645
00:28:52,680 --> 00:28:54,800
Speaker 1: I feel like that's the way that social media used

646
00:28:54,800 --> 00:28:58,440
Speaker 1: to be, especially on Instagram and businesses. Maybe let's say

647
00:28:58,480 --> 00:29:00,720
Speaker 1: eight years ago, did have a lot of excess on

648
00:29:00,840 --> 00:29:03,280
Speaker 1: Instagram where they could just post a pretty photo of

649
00:29:03,320 --> 00:29:06,640
Speaker 1: their product and it would sell. It would convert into sales.

650
00:29:07,000 --> 00:29:10,240
Speaker 1: But it's not like that now. Like if anything, consumers

651
00:29:10,240 --> 00:29:12,760
Speaker 1: will see that and scroll right past, or they'll go

652
00:29:12,960 --> 00:29:15,400
Speaker 1: that's an ad unfollow Literally.

653
00:29:15,600 --> 00:29:17,680
Speaker 3: Yeah, people are smart. They don't want to be sold to.

654
00:29:18,240 --> 00:29:21,320
Speaker 3: They want to be entertained. So we say entertaining content

655
00:29:21,640 --> 00:29:24,160
Speaker 3: should be at the key when people get home. You

656
00:29:24,200 --> 00:29:26,040
Speaker 3: want to be the Kardashians, you know, you don't want

657
00:29:26,040 --> 00:29:27,320
Speaker 3: to be the ad break. You want to be like

658
00:29:27,360 --> 00:29:29,440
Speaker 3: when I'm watching The Kardashians, I am hooked for the

659
00:29:29,560 --> 00:29:32,160
Speaker 3: entire episode. If there's an AD in the middle, even

660
00:29:32,160 --> 00:29:33,680
Speaker 3: on YouTube, if there's an AD, I want to hit

661
00:29:33,680 --> 00:29:36,120
Speaker 3: that skip button as soon as possible. Right, So, if

662
00:29:36,160 --> 00:29:37,520
Speaker 3: you've seen an AD on your four you page, you

663
00:29:37,520 --> 00:29:39,800
Speaker 3: are swiping as quick as humanly possible, or you're holding

664
00:29:39,840 --> 00:29:42,200
Speaker 3: it down and saying I'm not interested. So you want

665
00:29:42,240 --> 00:29:44,240
Speaker 3: to be that form of entertainment and not the ads

666
00:29:44,240 --> 00:29:47,600
Speaker 3: that are placed in between. Educating. If you maybe don't

667
00:29:47,640 --> 00:29:49,520
Speaker 3: have an e commerce or if you run like a

668
00:29:49,600 --> 00:29:53,040
Speaker 3: coaching business or a service or a browse studio, hair studio,

669
00:29:53,640 --> 00:29:56,360
Speaker 3: how can you educate people? You know this sprow color

670
00:29:56,400 --> 00:29:59,520
Speaker 3: suits these three hair tones or I don't know, here's

671
00:29:59,520 --> 00:30:01,960
Speaker 3: how to content your face to look sculpted for this

672
00:30:02,040 --> 00:30:04,400
Speaker 3: Saturday night. You know, instead of just being like, here

673
00:30:04,480 --> 00:30:08,840
Speaker 3: is my bronzing tan with SPF fifty, you can use

674
00:30:08,880 --> 00:30:11,320
Speaker 3: this instead of using serum. You know, like, I don't

675
00:30:11,320 --> 00:30:13,000
Speaker 3: want to sound like an infomercial, but teach me how

676
00:30:13,000 --> 00:30:14,400
Speaker 3: to conto on my face and I will watch you

677
00:30:14,400 --> 00:30:16,600
Speaker 3: a video. So that's maybe how you could try and

678
00:30:16,640 --> 00:30:20,479
Speaker 3: sell your product again. Vlogging and documenting, like the small

679
00:30:20,480 --> 00:30:24,160
Speaker 3: behind the scenes of your business, giving shout outs to customers,

680
00:30:24,800 --> 00:30:26,280
Speaker 3: like I see you do it all the time.

681
00:30:26,560 --> 00:30:27,440
Speaker 2: Oh, people love it.

682
00:30:27,600 --> 00:30:30,800
Speaker 1: People love being shouted out in a video. And I've

683
00:30:30,840 --> 00:30:33,600
Speaker 1: noticed as well. If we pack someone's order, then we'll

684
00:30:33,600 --> 00:30:35,120
Speaker 1: get a bunch of comments going, can you pack mine?

685
00:30:35,160 --> 00:30:37,320
Speaker 1: I just placed another order, Like I placed an order

686
00:30:37,560 --> 00:30:38,680
Speaker 1: this morning, can you pack mine?

687
00:30:38,720 --> 00:30:39,240
Speaker 2: On TikTok?

688
00:30:39,320 --> 00:30:41,560
Speaker 1: And then it will just create this chain effect of

689
00:30:41,600 --> 00:30:43,760
Speaker 1: people wanting to see their order be packed.

690
00:30:44,000 --> 00:30:46,120
Speaker 3: It's so sweet. You do it so well, Like I

691
00:30:46,160 --> 00:30:48,680
Speaker 3: love watching you pack people's orders and like throwing things

692
00:30:48,720 --> 00:30:49,320
Speaker 3: at the camera.

693
00:30:50,240 --> 00:30:52,440
Speaker 1: Yeah, that was something that we started last year. I

694
00:30:52,440 --> 00:30:53,760
Speaker 1: need to get back into that. I haven't done it

695
00:30:53,840 --> 00:30:56,080
Speaker 1: for a while, but yeah, the aggressive packing and then

696
00:30:56,720 --> 00:31:00,440
Speaker 1: I find, especially with the aggressive packing line, then people

697
00:31:00,440 --> 00:31:03,320
Speaker 1: get really angry. And that is great for engagement if

698
00:31:03,360 --> 00:31:05,760
Speaker 1: you can piss people off, because then they'll comment, gone,

699
00:31:05,920 --> 00:31:09,520
Speaker 1: don't throw the genes around like that, and just anything

700
00:31:09,560 --> 00:31:11,720
Speaker 1: that you can do to get people commenting is great.

701
00:31:12,000 --> 00:31:12,280
Speaker 2: Yeah.

702
00:31:12,400 --> 00:31:15,480
Speaker 3: I feel like the negative comments turn into great value

703
00:31:15,520 --> 00:31:17,000
Speaker 3: at the end of the day because they keep pushing

704
00:31:17,000 --> 00:31:20,200
Speaker 3: your videos are really far love it. And then the

705
00:31:20,280 --> 00:31:23,280
Speaker 3: last one, which like you've kind of got two ways

706
00:31:23,280 --> 00:31:25,520
Speaker 3: you can run your TikTok channel. You can run it

707
00:31:25,600 --> 00:31:27,440
Speaker 3: like you've got the Fate channel right, and then you've

708
00:31:27,440 --> 00:31:31,400
Speaker 3: got the Britney Saunders channel. So I have just and loosen.

709
00:31:31,440 --> 00:31:34,640
Speaker 3: I don't even have an appollin wear channel, and I should,

710
00:31:34,720 --> 00:31:35,320
Speaker 3: but I don't.

711
00:31:35,880 --> 00:31:38,200
Speaker 2: It's like you've gone too far, almost.

712
00:31:37,920 --> 00:31:40,960
Speaker 3: Far, I can't come back. But if you do want

713
00:31:40,960 --> 00:31:42,960
Speaker 3: to go more of the personal brand route, as like

714
00:31:43,000 --> 00:31:46,760
Speaker 3: a brand owner, I recommend My favorite content pillar is

715
00:31:46,800 --> 00:31:49,880
Speaker 3: what we call a niche interest, and that's thinking all right,

716
00:31:50,000 --> 00:31:52,920
Speaker 3: like who is my target customer and when they get

717
00:31:52,920 --> 00:31:55,000
Speaker 3: home from work at the end of the day, what

718
00:31:55,120 --> 00:31:57,480
Speaker 3: do they actually want to watch, you know, are they

719
00:31:57,480 --> 00:31:59,520
Speaker 3: having a wedding? You know, are they wanting to watch

720
00:31:59,520 --> 00:32:02,120
Speaker 3: wedding plan in content? Are they moving? How sore? They

721
00:32:02,160 --> 00:32:04,600
Speaker 3: wanting to learn how to do home styling or how

722
00:32:04,640 --> 00:32:08,040
Speaker 3: to organize their cutlery draws? Are they into books and reading?

723
00:32:08,240 --> 00:32:08,360
Speaker 1: Like?

724
00:32:08,840 --> 00:32:11,760
Speaker 3: What is your target customer actually interested in? And creating

725
00:32:11,760 --> 00:32:14,160
Speaker 3: as much of that content as possible, And if that

726
00:32:14,200 --> 00:32:16,760
Speaker 3: resonates with you, like I'm obsessed with reading and books

727
00:32:16,800 --> 00:32:19,440
Speaker 3: and movies and fantasy and all of that, it's even

728
00:32:19,480 --> 00:32:21,480
Speaker 3: easier for you to actually turn up every day because

729
00:32:21,480 --> 00:32:22,880
Speaker 3: you're not like what am I going to film today?

730
00:32:22,920 --> 00:32:25,040
Speaker 3: It's like, oh my book Topia book came, I'm going

731
00:32:25,080 --> 00:32:27,640
Speaker 3: to unbox it on camera. So, building your personal brand

732
00:32:27,640 --> 00:32:29,640
Speaker 3: by filming what you want to film, and then if

733
00:32:29,680 --> 00:32:32,760
Speaker 3: that also resonates with your target customer, it's a recipe

734
00:32:32,800 --> 00:32:33,320
Speaker 3: for success.

735
00:32:33,760 --> 00:32:36,520
Speaker 1: I think was it you that I saw you kind

736
00:32:36,520 --> 00:32:39,880
Speaker 1: of did that strategically where you started making videos about

737
00:32:39,920 --> 00:32:42,040
Speaker 1: the books that you had bought because you knew you

738
00:32:42,080 --> 00:32:44,840
Speaker 1: were launching was it as sleepwear range or something along

739
00:32:44,840 --> 00:32:45,320
Speaker 1: those lines.

740
00:32:45,520 --> 00:32:48,840
Speaker 3: Yeah, I'm too honest with how I teach people my

741
00:32:48,920 --> 00:32:52,360
Speaker 3: marketing strategies. But so I do love reading, and that's

742
00:32:52,360 --> 00:32:56,000
Speaker 3: something that I just didn't always document because I did

743
00:32:56,080 --> 00:32:57,720
Speaker 3: think it was a little bit nerdy and had nothing

744
00:32:57,760 --> 00:33:00,080
Speaker 3: to do with Napoleon, where all my personal brand and

745
00:33:00,120 --> 00:33:02,640
Speaker 3: reading is not nerdy. Guys like it's the coolest thing

746
00:33:02,640 --> 00:33:06,520
Speaker 3: you could They're all my besties. So I was not

747
00:33:06,720 --> 00:33:09,560
Speaker 3: showing that side of my personality. And I was really

748
00:33:09,600 --> 00:33:12,240
Speaker 3: excited about designing these book level pajamas because I thought

749
00:33:12,240 --> 00:33:14,280
Speaker 3: they were so cute. They had all these hand drawn

750
00:33:14,320 --> 00:33:17,080
Speaker 3: illustrations of books and tea cuts and things like that.

751
00:33:17,680 --> 00:33:20,520
Speaker 3: So I thought, Okay, I'm just going to start showing

752
00:33:20,520 --> 00:33:24,200
Speaker 3: this side of my personality because I'm a strong believer

753
00:33:24,440 --> 00:33:28,120
Speaker 3: on your customers don't find you. You have to find

754
00:33:28,160 --> 00:33:31,480
Speaker 3: your customers, and the easiest way to find your customers

755
00:33:31,600 --> 00:33:34,920
Speaker 3: is by creating content that your customers are actually interested in.

756
00:33:35,440 --> 00:33:38,560
Speaker 3: So how was I going to sell book lover pajamas

757
00:33:38,600 --> 00:33:40,520
Speaker 3: when I don't even know if my community right now

758
00:33:40,680 --> 00:33:43,120
Speaker 3: like books at all, Like maybe they want prudles, because

759
00:33:43,120 --> 00:33:46,400
Speaker 3: I know they all like poodles. But so I was like,

760
00:33:46,400 --> 00:33:48,160
Speaker 3: all right, I'm just going to start showing this real

761
00:33:48,240 --> 00:33:50,760
Speaker 3: part of my personality. And every book I buy every

762
00:33:50,800 --> 00:33:52,479
Speaker 3: month I buy a new book, so I'm just going

763
00:33:52,520 --> 00:33:54,960
Speaker 3: to open that book on camera and then that's one

764
00:33:55,040 --> 00:33:57,080
Speaker 3: video per month on that. I'm going to start showing

765
00:33:57,080 --> 00:33:59,360
Speaker 3: the books in my vlogs. I'm going to start doing

766
00:33:59,400 --> 00:34:01,600
Speaker 3: a book review every couple of months and show people

767
00:34:01,600 --> 00:34:04,560
Speaker 3: what I'm putting in my book journal. By simply just

768
00:34:04,640 --> 00:34:07,720
Speaker 3: documenting the books that I was buying got me millions

769
00:34:07,720 --> 00:34:10,320
Speaker 3: of new eyeballs on the book took side of TikTok,

770
00:34:10,760 --> 00:34:13,399
Speaker 3: and then those pajamas sold out back to back bank bank,

771
00:34:13,560 --> 00:34:14,480
Speaker 3: like in minutes.

772
00:34:14,600 --> 00:34:18,160
Speaker 2: So very clever, very very clever.

773
00:34:22,320 --> 00:34:24,239
Speaker 1: So far in our chat, and we've touched on a

774
00:34:24,280 --> 00:34:26,520
Speaker 1: lot of positives in your business journey and a little

775
00:34:26,520 --> 00:34:30,600
Speaker 1: bit of negative, especially when you're mentioning you know, those

776
00:34:30,719 --> 00:34:33,080
Speaker 1: first two years and you wanting to give up. But

777
00:34:33,120 --> 00:34:36,200
Speaker 1: one question that I always love asking fellow business owners

778
00:34:36,440 --> 00:34:39,879
Speaker 1: is have you ever had a business blunder that you

779
00:34:39,920 --> 00:34:40,879
Speaker 1: could share with us?

780
00:34:41,920 --> 00:34:42,600
Speaker 3: I've had a lot.

781
00:34:43,400 --> 00:34:46,160
Speaker 1: I think that, like every business owner can confidently say that,

782
00:34:46,400 --> 00:34:49,040
Speaker 1: like there is no touching is business without a million blunders?

783
00:34:49,320 --> 00:34:52,000
Speaker 3: No, that's right. Every month there's something I swear yep.

784
00:34:53,840 --> 00:34:56,879
Speaker 3: I think the biggest one that might resonate with more

785
00:34:56,920 --> 00:35:01,920
Speaker 3: people is trying to run fa book ads. Yeah, in

786
00:35:02,040 --> 00:35:05,520
Speaker 3: my first year or two, everyone kind of says, you know,

787
00:35:05,840 --> 00:35:08,600
Speaker 3: run ads, run ads, run ads. You spend this much

788
00:35:08,640 --> 00:35:10,600
Speaker 3: and you make this much, and you see so many

789
00:35:10,680 --> 00:35:13,560
Speaker 3: people posting their results from running ads, like I spent

790
00:35:14,120 --> 00:35:17,279
Speaker 3: three thousand dollars and made seventy five thousand dollars, and

791
00:35:17,320 --> 00:35:19,879
Speaker 3: you're like, whoa, it seems too good to be true.

792
00:35:19,880 --> 00:35:23,279
Speaker 2: Maybe because it is, because it is so.

793
00:35:24,120 --> 00:35:27,160
Speaker 3: I honestly pretty much started running ads the month I

794
00:35:27,239 --> 00:35:31,200
Speaker 3: launched my business. And I did that by trialing, but

795
00:35:31,200 --> 00:35:32,640
Speaker 3: I didn't really know what I was trialing. I was

796
00:35:32,719 --> 00:35:35,560
Speaker 3: essentially just boosting anything that I would post on Instagram

797
00:35:35,680 --> 00:35:37,279
Speaker 3: or anything that I would post on Facebook. I just

798
00:35:37,360 --> 00:35:38,000
Speaker 3: hit the boost bo.

799
00:35:37,960 --> 00:35:40,480
Speaker 1: Oh no, and our advance to any business owner out there,

800
00:35:40,520 --> 00:35:42,840
Speaker 1: if you are new and you're wanting to do ads,

801
00:35:43,160 --> 00:35:46,000
Speaker 1: don't do it through Facebook by clicking boost, because that

802
00:35:46,200 --> 00:35:49,400
Speaker 1: is just like throwing money into the air and it

803
00:35:49,600 --> 00:35:51,000
Speaker 1: just pissing down with the rain.

804
00:35:51,160 --> 00:35:53,719
Speaker 2: Like it's just that's not the way to do it.

805
00:35:53,760 --> 00:35:56,879
Speaker 1: You need to properly set up your ads in the

806
00:35:56,920 --> 00:35:59,839
Speaker 1: meta business ads manager, like in the back of it.

807
00:36:00,120 --> 00:36:02,640
Speaker 1: That whole boost post thing is honestly a scam.

808
00:36:03,239 --> 00:36:05,200
Speaker 3: Yeah, and I learned that the hard way to begin with.

809
00:36:05,400 --> 00:36:07,480
Speaker 3: So I was doing that. I was boosting, and I

810
00:36:07,480 --> 00:36:09,200
Speaker 3: would randomly back and I'm just going to chuck a

811
00:36:09,239 --> 00:36:11,600
Speaker 3: hundred bucks on it, like a oh no, dollars, what

812
00:36:11,600 --> 00:36:14,960
Speaker 3: am I doing? This is not Russian roulette. Not Russian roulette.

813
00:36:14,960 --> 00:36:16,960
Speaker 3: That's the other one, the casino roulette. Let me just

814
00:36:17,000 --> 00:36:19,359
Speaker 3: put money down and hope for the beast.

815
00:36:19,400 --> 00:36:21,520
Speaker 1: That's what it is though, And especially with that boost button.

816
00:36:21,560 --> 00:36:24,520
Speaker 1: And the thing, the sneaky thing with Facebook and Instagram

817
00:36:24,600 --> 00:36:27,240
Speaker 1: is it will go this post of yours is performing well,

818
00:36:27,440 --> 00:36:29,839
Speaker 1: you should boost it and then you will reach three

819
00:36:29,960 --> 00:36:32,160
Speaker 1: hundred times more the audience. And when you do that,

820
00:36:32,280 --> 00:36:34,560
Speaker 1: it's so easy. You can set how much you want

821
00:36:34,600 --> 00:36:35,600
Speaker 1: to spend. It's like, how much do you want to

822
00:36:35,640 --> 00:36:38,560
Speaker 1: boost this for? In your instance, one hundred dollars and

823
00:36:38,600 --> 00:36:40,640
Speaker 1: it will say this will reach this amount of audience.

824
00:36:40,840 --> 00:36:42,880
Speaker 1: And it's gonna do that. It's going to put that

825
00:36:42,920 --> 00:36:45,640
Speaker 1: post of yours out to a wider audience. But the

826
00:36:45,680 --> 00:36:47,239
Speaker 1: thing with it is it's just going to be a

827
00:36:47,239 --> 00:36:50,719
Speaker 1: bunch of randoms. It's not targeted towards who you want

828
00:36:50,760 --> 00:36:52,080
Speaker 1: to actually target.

829
00:36:52,360 --> 00:36:55,080
Speaker 3: That's right, don't do it. People like take that as

830
00:36:55,160 --> 00:36:57,839
Speaker 3: less than number one here and then lesson number two here.

831
00:36:59,440 --> 00:37:02,279
Speaker 3: I really laugh at this. I'm actually so embarrassed when

832
00:37:02,320 --> 00:37:06,680
Speaker 3: you start getting emails from random marketing agencies, oh no,

833
00:37:08,480 --> 00:37:11,680
Speaker 3: pitching to run your ads for you and telling you

834
00:37:11,719 --> 00:37:13,480
Speaker 3: that you know you've got potential, and they make you

835
00:37:13,560 --> 00:37:17,000
Speaker 3: custom videos viewing your website and telling you all the

836
00:37:17,000 --> 00:37:19,640
Speaker 3: ad results that you can have. Don't trust them.

837
00:37:19,960 --> 00:37:22,480
Speaker 1: Oh I get those daily still and I just write

838
00:37:22,520 --> 00:37:23,879
Speaker 1: back and they do not email me ever.

839
00:37:23,960 --> 00:37:27,040
Speaker 3: Again, Yeah, don't trust these people. I'm sure there's plenty

840
00:37:27,040 --> 00:37:29,239
Speaker 3: of trusted ad agencies out there, but in your first

841
00:37:29,239 --> 00:37:31,720
Speaker 3: one or two years, you have no idea, so don't

842
00:37:31,920 --> 00:37:34,880
Speaker 3: take the risks. So I did that. I signed a

843
00:37:34,920 --> 00:37:37,319
Speaker 3: contract with a company and I think it was like

844
00:37:37,360 --> 00:37:38,880
Speaker 3: a four month locking or something.

845
00:37:39,320 --> 00:37:41,360
Speaker 2: They always get you with the locking contract as well.

846
00:37:41,680 --> 00:37:44,840
Speaker 3: Yeah. Then they had an agency fee, which is I

847
00:37:44,840 --> 00:37:46,400
Speaker 3: think three thousand a month.

848
00:37:47,000 --> 00:37:47,799
Speaker 2: It's insane.

849
00:37:48,000 --> 00:37:50,399
Speaker 3: I was in debt, mind you, and I agreed.

850
00:37:50,080 --> 00:37:52,320
Speaker 1: To this, and was this through someone reaching out to

851
00:37:52,320 --> 00:37:54,440
Speaker 1: you an email just saying hey, this is ours, this

852
00:37:54,520 --> 00:37:56,080
Speaker 1: is what we can do for you, and they us

853
00:37:56,400 --> 00:37:59,439
Speaker 1: they make the emails very convincing, Like they'll go here's

854
00:37:59,440 --> 00:38:01,640
Speaker 1: some clients working with and here's the results that we've

855
00:38:01,640 --> 00:38:04,040
Speaker 1: gotten from the ads, and here's a custom video for you.

856
00:38:04,080 --> 00:38:06,520
Speaker 2: And they'll go on your website and do a screen recording.

857
00:38:06,200 --> 00:38:09,240
Speaker 1: And be like I am, I'm on your website now,

858
00:38:09,280 --> 00:38:11,239
Speaker 1: and it just all seems so amazing and like they've

859
00:38:11,239 --> 00:38:13,960
Speaker 1: done their research. But this is just their marketing tactics

860
00:38:13,960 --> 00:38:16,000
Speaker 1: to get you in the door, put you on that

861
00:38:16,080 --> 00:38:18,719
Speaker 1: long contract, and then get that three thousand dollars a

862
00:38:18,719 --> 00:38:21,440
Speaker 1: month off you for the fee, and that's their business model.

863
00:38:21,800 --> 00:38:25,719
Speaker 3: Yeah, it's so sad, it's really sickening. So then on

864
00:38:25,760 --> 00:38:28,080
Speaker 3: top of that fee, you have to pay for the ads, right,

865
00:38:28,120 --> 00:38:29,840
Speaker 3: Like the ads aren't inclusive of.

866
00:38:29,680 --> 00:38:31,719
Speaker 2: That cost, No, that's just additional.

867
00:38:32,000 --> 00:38:33,440
Speaker 3: Yeah, and they were like, all right, you need to

868
00:38:33,480 --> 00:38:36,840
Speaker 3: spend minimum two thousand a month minimum. So before I

869
00:38:36,920 --> 00:38:38,919
Speaker 3: knew it, I was locked into five thousand a month

870
00:38:39,440 --> 00:38:42,320
Speaker 3: and this two thousand a month. The ads were terrible,

871
00:38:42,600 --> 00:38:45,160
Speaker 3: the copy didn't sound like me at all. The content

872
00:38:45,239 --> 00:38:47,520
Speaker 3: I had wasn't even good back then. The photo shoots

873
00:38:47,520 --> 00:38:50,799
Speaker 3: were terrible, My website was terrible. So it was just

874
00:38:50,800 --> 00:38:53,440
Speaker 3: a recipe for disaster people coming to my website and

875
00:38:53,520 --> 00:38:56,560
Speaker 3: I don't know who these people were. They were bouncing

876
00:38:56,560 --> 00:38:59,719
Speaker 3: because the website was so dodgy. So I feel like,

877
00:39:00,080 --> 00:39:03,680
Speaker 3: if you're gonna invest in ads, the best thing to

878
00:39:03,760 --> 00:39:08,520
Speaker 3: do is figure out what content performs performs first organically,

879
00:39:08,920 --> 00:39:12,960
Speaker 3: so my creating organic tiktoks testing. Okay, how good has

880
00:39:12,960 --> 00:39:16,040
Speaker 3: this video done on TikTok. If it's done reasonably, well,

881
00:39:16,600 --> 00:39:19,000
Speaker 3: I'm now going to test it in a Facebook and

882
00:39:19,040 --> 00:39:22,719
Speaker 3: beta ad. But maybe try and learn yourself, Like I

883
00:39:22,800 --> 00:39:25,759
Speaker 3: tried a little bit. I didn't succeed. But instead of

884
00:39:25,800 --> 00:39:28,400
Speaker 3: investing in three thousand a month for an agency fee,

885
00:39:28,680 --> 00:39:31,200
Speaker 3: is there a little masterclass you can take or a

886
00:39:31,239 --> 00:39:33,200
Speaker 3: course at a lower cost. Maybe you are spending one

887
00:39:33,280 --> 00:39:36,560
Speaker 3: hundred and fifty dollars to learn some skills. Then you

888
00:39:36,640 --> 00:39:39,440
Speaker 3: go and trial and error, and then if it pays

889
00:39:39,440 --> 00:39:41,520
Speaker 3: off because you've already tested the content on TikTok and

890
00:39:41,560 --> 00:39:43,400
Speaker 3: Instagram and it's done a little bit well, maybe it

891
00:39:43,400 --> 00:39:46,720
Speaker 3: will then pay off in your ads if you really

892
00:39:46,760 --> 00:39:48,960
Speaker 3: want to run ads. I don't run ads right now.

893
00:39:49,160 --> 00:39:51,359
Speaker 3: I'm still traumatized to this day. Every now and then

894
00:39:51,360 --> 00:39:52,680
Speaker 3: I'll switch an add on, but it'll be on for

895
00:39:52,719 --> 00:39:55,520
Speaker 3: a month and then I kind of switch it off again.

896
00:39:54,880 --> 00:39:58,440
Speaker 3: My bridal range ads do really well because the niche,

897
00:39:58,480 --> 00:40:01,680
Speaker 3: the audience Britle is really to target. Yep. I'm just

898
00:40:01,680 --> 00:40:04,440
Speaker 3: still super traumatized from that experience. So it set me

899
00:40:04,480 --> 00:40:08,880
Speaker 3: back about thirty thousand dollars and that was all alone

900
00:40:08,920 --> 00:40:11,279
Speaker 3: that I got from the bank. So could you then

901
00:40:11,320 --> 00:40:13,600
Speaker 3: imagine like I didn't have thirty thousand dollars, I was

902
00:40:13,640 --> 00:40:16,080
Speaker 3: then thirty thousand in debt and every product I sold

903
00:40:16,120 --> 00:40:19,840
Speaker 3: from there was to pay back that debt. Wow, Like

904
00:40:19,920 --> 00:40:22,200
Speaker 3: I wasn't able to just go purchase more stock, like

905
00:40:22,239 --> 00:40:23,759
Speaker 3: that money was like okay, I get to pay back

906
00:40:23,760 --> 00:40:26,759
Speaker 3: the loan. So it was. It was really quite traumatic.

907
00:40:27,320 --> 00:40:29,839
Speaker 3: So every area of business now, I'm like, I need

908
00:40:29,880 --> 00:40:32,759
Speaker 3: to learn the skill first before I hire anyone to

909
00:40:32,760 --> 00:40:35,440
Speaker 3: take that skill off me, because how can I teach

910
00:40:35,480 --> 00:40:37,120
Speaker 3: someone from what I don't know? And how can I

911
00:40:37,160 --> 00:40:38,600
Speaker 3: trust someone for something I don't know.

912
00:40:39,280 --> 00:40:41,600
Speaker 2: I think that's really important as well for business owners.

913
00:40:41,640 --> 00:40:43,960
Speaker 1: I know it's hard, especially if you are juggling a

914
00:40:44,000 --> 00:40:46,279
Speaker 1: full time job and trying to build your business, but

915
00:40:46,400 --> 00:40:49,440
Speaker 1: learning as much of it all as you can because

916
00:40:49,480 --> 00:40:52,080
Speaker 1: I just feel like your future proofing yourself and your

917
00:40:52,080 --> 00:40:55,040
Speaker 1: business then because just say down the track, like you

918
00:40:55,080 --> 00:40:58,520
Speaker 1: do have a lot of employees, if someone's sick one day,

919
00:40:58,760 --> 00:41:00,920
Speaker 1: you know how to do all those things, so then

920
00:41:01,000 --> 00:41:04,120
Speaker 1: you can just jump in. For example, last week, our

921
00:41:04,160 --> 00:41:07,080
Speaker 1: brand manager was off sick for the whole week and

922
00:41:07,160 --> 00:41:10,160
Speaker 1: she does our edms like our email marketing. I was like,

923
00:41:10,200 --> 00:41:12,200
Speaker 1: no worries, so I did it for the week because

924
00:41:12,200 --> 00:41:14,480
Speaker 1: that's a skill that I learnt myself in the start.

925
00:41:14,920 --> 00:41:17,040
Speaker 1: And like, if all of my staff were to disappear tomorrow,

926
00:41:17,080 --> 00:41:19,120
Speaker 1: I could still I mean I couldn't do it all

927
00:41:19,120 --> 00:41:21,279
Speaker 1: because it's quite big now, but I could do every

928
00:41:21,280 --> 00:41:25,160
Speaker 1: single job in our business, from the warehouse to the stores, office,

929
00:41:25,520 --> 00:41:28,680
Speaker 1: email marketing, social media ads. Like it's really important to

930
00:41:28,880 --> 00:41:30,640
Speaker 1: always know how to do all those things. And I

931
00:41:30,640 --> 00:41:33,839
Speaker 1: think it gives you so much more appreciation for your

932
00:41:33,840 --> 00:41:36,960
Speaker 1: business to be able to understand how it all works

933
00:41:36,960 --> 00:41:39,360
Speaker 1: and of course jump in when the help is needed.

934
00:41:39,800 --> 00:41:42,040
Speaker 3: That's exactly right, and then you value all of those

935
00:41:42,120 --> 00:41:44,319
Speaker 3: roles more as well, because I think you're like, Okay,

936
00:41:44,360 --> 00:41:46,520
Speaker 3: I know how hard it is to do email marketing.

937
00:41:46,520 --> 00:41:48,560
Speaker 3: You know, to design the emails to write the copy,

938
00:41:48,600 --> 00:41:50,040
Speaker 3: to make it look a certain way, to make it

939
00:41:50,080 --> 00:41:53,440
Speaker 3: click through. Like, you know how long each task takes.

940
00:41:53,680 --> 00:41:55,960
Speaker 3: So when someone's like, oh, it's going to take me

941
00:41:56,000 --> 00:41:58,520
Speaker 3: a whole day to do that simple task, sometimes you know,

942
00:41:58,560 --> 00:42:00,120
Speaker 3: I'm like, yeah, it actually is going to take all

943
00:42:00,160 --> 00:42:02,440
Speaker 3: day because it's quite a big task. Or sometimes you're like,

944
00:42:02,840 --> 00:42:04,319
Speaker 3: I don't know if it's gonna suck your whole day

945
00:42:04,800 --> 00:42:07,200
Speaker 3: ten minutes, So like you can get a good gauge

946
00:42:07,200 --> 00:42:08,839
Speaker 3: on how long things are going to take as well,

947
00:42:08,880 --> 00:42:10,040
Speaker 3: which I think is valuable.

948
00:42:10,360 --> 00:42:18,280
Speaker 1: Exactly right now, I've mentioned this already on the episode.

949
00:42:18,320 --> 00:42:21,360
Speaker 1: We've spoke spoken a lot about personal branding, and we

950
00:42:21,400 --> 00:42:24,919
Speaker 1: hear so much of personal branding on social media. How

951
00:42:24,960 --> 00:42:28,120
Speaker 1: would you say that your authentic approach has helped you

952
00:42:28,360 --> 00:42:31,839
Speaker 1: on social media? And what does personal branding actually mean

953
00:42:31,920 --> 00:42:33,239
Speaker 1: for those who maybe don't know.

954
00:42:33,840 --> 00:42:36,719
Speaker 3: Building a personal brand is the best thing I've ever

955
00:42:36,800 --> 00:42:40,560
Speaker 3: done for my business, Napoleon Wear, and just for my

956
00:42:40,600 --> 00:42:42,600
Speaker 3: life in general, because I think it's so much fun.

957
00:42:42,840 --> 00:42:45,440
Speaker 3: So I get on camera and I post, you know,

958
00:42:45,560 --> 00:42:47,880
Speaker 3: daily flocks, and it can be anything. I can just

959
00:42:47,920 --> 00:42:51,280
Speaker 3: be running errands at the supermarket, I can be doing

960
00:42:51,280 --> 00:42:53,760
Speaker 3: things for my small business. I can be opening new books,

961
00:42:53,760 --> 00:42:57,439
Speaker 3: like I said, and you're building a community around who

962
00:42:57,480 --> 00:43:00,640
Speaker 3: you are as a person. And it's great because you

963
00:43:00,680 --> 00:43:03,480
Speaker 3: can just be yourself, like I can do absolutely anything

964
00:43:03,480 --> 00:43:05,759
Speaker 3: and everything. And because I've been true to myself this

965
00:43:06,040 --> 00:43:08,799
Speaker 3: entire time so far, touch would, I don't get any

966
00:43:08,840 --> 00:43:11,560
Speaker 3: real hate or judgment for it. It's like, yeah, like, yeah,

967
00:43:11,680 --> 00:43:13,640
Speaker 3: m she's half an hour late, But that's em She's

968
00:43:13,680 --> 00:43:15,520
Speaker 3: always half an hour late. Like she's honest about that

969
00:43:15,560 --> 00:43:18,680
Speaker 3: in her content. So it's like it's fine. Or you know,

970
00:43:18,680 --> 00:43:21,520
Speaker 3: I've got like my Pokemon Teddies and my Barney Teddies,

971
00:43:21,560 --> 00:43:24,120
Speaker 3: and I play my Nintendo Switch on the weekend. And

972
00:43:24,560 --> 00:43:26,239
Speaker 3: it's not like, oh that like you're you know, you're

973
00:43:26,280 --> 00:43:28,000
Speaker 3: too old to be doing that. It's like, yeah, em

974
00:43:28,120 --> 00:43:30,160
Speaker 3: like that's that's like who Emmy is. And people get

975
00:43:30,160 --> 00:43:31,560
Speaker 3: on board it and they're like, oh, I love my

976
00:43:31,560 --> 00:43:33,759
Speaker 3: Switch too, you should play this game, or oh did

977
00:43:33,800 --> 00:43:36,319
Speaker 3: you see they're selling Jiggly Puss at you know this

978
00:43:36,440 --> 00:43:39,480
Speaker 3: shop now? And people really get involved and I kind

979
00:43:39,480 --> 00:43:41,279
Speaker 3: of jump into my personal life and really want to

980
00:43:41,320 --> 00:43:43,239
Speaker 3: be there and a part of it. I even get

981
00:43:43,239 --> 00:43:46,160
Speaker 3: tagged in videos every Pokemon video on TikTok Someone's tagged

982
00:43:46,160 --> 00:43:49,080
Speaker 3: me in it. Like, So it's fun to build your

983
00:43:49,120 --> 00:43:54,160
Speaker 3: personal brands up around your personality because yeah, it goes

984
00:43:54,200 --> 00:43:55,759
Speaker 3: a really long way, and a lot of people can

985
00:43:55,800 --> 00:43:59,120
Speaker 3: relate to that and it helps them be a little

986
00:43:59,400 --> 00:44:02,400
Speaker 3: less self conscious about maybe what their hobbies and interests

987
00:44:02,400 --> 00:44:05,319
Speaker 3: are because if M's talking about Pokemon, well they can

988
00:44:05,360 --> 00:44:07,560
Speaker 3: talk about Pokemon too, and it's like it's that's just

989
00:44:07,640 --> 00:44:10,080
Speaker 3: like the fun part of that side of my personality.

990
00:44:10,560 --> 00:44:16,600
Speaker 3: But it's also been great to scale multiple businesses kind

991
00:44:16,600 --> 00:44:18,960
Speaker 3: of through the one platform. Like I've been able to

992
00:44:19,560 --> 00:44:23,879
Speaker 3: launch Zesti, which is my content creation coaching agency, Loose

993
00:44:23,920 --> 00:44:26,600
Speaker 3: and Co, which I just do really small business mentorship.

994
00:44:26,680 --> 00:44:29,319
Speaker 3: I love that for people because I had no one

995
00:44:29,360 --> 00:44:31,279
Speaker 3: to ask questions for back in the day, and I

996
00:44:31,320 --> 00:44:34,040
Speaker 3: love being that resource for other people. Now. Then I've

997
00:44:34,080 --> 00:44:37,920
Speaker 3: got content creation. I create videos for Adobe, for Logitech,

998
00:44:38,480 --> 00:44:40,799
Speaker 3: you know, for Samsung, Like there's so many little brands

999
00:44:40,800 --> 00:44:43,400
Speaker 3: and I've been able to create content for that aligned

1000
00:44:43,440 --> 00:44:46,319
Speaker 3: with my personality. And then I've got Napoleon, where so

1001
00:44:46,400 --> 00:44:48,759
Speaker 3: building a personal brand isn't just about like, oh, like

1002
00:44:48,920 --> 00:44:51,080
Speaker 3: this is this is M. But it's like Oh, this

1003
00:44:51,200 --> 00:44:53,400
Speaker 3: is m and this is what she's been able to achieve,

1004
00:44:54,200 --> 00:44:57,680
Speaker 3: like a small business mentorship thing over posting Pokemon content,

1005
00:44:57,760 --> 00:44:58,600
Speaker 3: Like that's pretty cool.

1006
00:44:58,800 --> 00:45:00,560
Speaker 2: You're really out there doing at all.

1007
00:45:00,600 --> 00:45:02,239
Speaker 1: I think one of the things that I've noticed when

1008
00:45:02,280 --> 00:45:06,320
Speaker 1: speaking to people that do want to, you know, build

1009
00:45:06,320 --> 00:45:08,359
Speaker 1: a personal brand, is people always say to me, oh,

1010
00:45:08,400 --> 00:45:11,719
Speaker 1: but I'm not interesting enough and like I'm boring, Like

1011
00:45:11,760 --> 00:45:14,319
Speaker 1: and I'm sure you get this with zestis that's like

1012
00:45:14,360 --> 00:45:16,600
Speaker 1: one of the most common themes is people thinking that

1013
00:45:17,000 --> 00:45:19,799
Speaker 1: they aren't interesting enough or cool enough, or they've got

1014
00:45:19,840 --> 00:45:20,800
Speaker 1: nothing to talk about.

1015
00:45:20,920 --> 00:45:22,880
Speaker 2: But i mean, go and look at any of.

1016
00:45:22,880 --> 00:45:25,720
Speaker 1: The most successful YouTubers that we've seen over the last decade.

1017
00:45:26,120 --> 00:45:28,479
Speaker 1: Their vloggers just posting about their day to day life,

1018
00:45:28,520 --> 00:45:30,719
Speaker 1: like you said, going to the supermarket, showing a book

1019
00:45:30,760 --> 00:45:34,560
Speaker 1: that you bought. And it is the little boring, mundane

1020
00:45:34,560 --> 00:45:36,839
Speaker 1: things that we post about. But it does so well

1021
00:45:36,880 --> 00:45:40,800
Speaker 1: because people relate to that. It's you know, it's familiar

1022
00:45:40,840 --> 00:45:43,239
Speaker 1: to them to be posting about these little things. And

1023
00:45:43,280 --> 00:45:45,279
Speaker 1: I'd say, like, there's no one that's too boring to

1024
00:45:45,280 --> 00:45:47,480
Speaker 1: make content. There's something that you can make content about.

1025
00:45:47,560 --> 00:45:50,560
Speaker 1: It's just a matter of again posting those ninety nine videos,

1026
00:45:50,560 --> 00:45:52,960
Speaker 1: and you'll find out on video one hundred that that's

1027
00:45:53,000 --> 00:45:54,480
Speaker 1: what you need to make videos.

1028
00:45:54,160 --> 00:45:58,240
Speaker 3: About exactly, Like what is your number one hobby or interest?

1029
00:45:58,800 --> 00:46:02,000
Speaker 3: Post about that because when you wake up in the morning,

1030
00:46:02,239 --> 00:46:05,040
Speaker 3: you're probably going to be doing that thing already, So

1031
00:46:05,040 --> 00:46:07,879
Speaker 3: that's already one piece of content right there. Or if

1032
00:46:07,880 --> 00:46:10,560
Speaker 3: you're someone who's just maybe working from home or has

1033
00:46:10,600 --> 00:46:12,719
Speaker 3: an office job, or you know, you're someone who loves

1034
00:46:12,719 --> 00:46:14,520
Speaker 3: going to the gym, it's like, write down a list

1035
00:46:14,560 --> 00:46:16,319
Speaker 3: of all the tasks that you're doing that day. If

1036
00:46:16,360 --> 00:46:18,200
Speaker 3: you can't think of ideas, just write down a list.

1037
00:46:18,200 --> 00:46:21,040
Speaker 3: Are you designing an email right, write that on the list.

1038
00:46:21,400 --> 00:46:23,640
Speaker 3: Are you packing orders? Write that on the list. Isn't

1039
00:46:23,680 --> 00:46:25,160
Speaker 3: you stop coming? Right that on the list?

1040
00:46:25,239 --> 00:46:25,439
Speaker 2: Yeah.

1041
00:46:25,440 --> 00:46:27,279
Speaker 3: Are you going to the gym? Write it down? And

1042
00:46:27,320 --> 00:46:31,160
Speaker 3: they just that's five videos exactly right right there. So

1043
00:46:31,360 --> 00:46:33,560
Speaker 3: you're not doing nothing. You you're really busy, but like

1044
00:46:33,680 --> 00:46:36,040
Speaker 3: hopefully you can get the camera out in somewhere in

1045
00:46:36,040 --> 00:46:37,760
Speaker 3: the middle and capture those busy moments.

1046
00:46:38,000 --> 00:46:41,880
Speaker 1: I feel like the main takeaways from this episode is

1047
00:46:43,239 --> 00:46:47,360
Speaker 1: look out for scams in your inbox when it comes

1048
00:46:47,400 --> 00:46:52,360
Speaker 1: to agencies and the importance of learning to do everything yourself.

1049
00:46:52,560 --> 00:46:54,520
Speaker 1: And I love that you've been able to share your

1050
00:46:54,520 --> 00:46:58,279
Speaker 1: story of the realities of working full time and then

1051
00:46:58,320 --> 00:47:01,160
Speaker 1: building a business on the side. And I think it's

1052
00:47:01,200 --> 00:47:04,759
Speaker 1: a testament to show that you can't give up in

1053
00:47:04,760 --> 00:47:06,480
Speaker 1: those moments where you felt like you were going to

1054
00:47:06,480 --> 00:47:09,000
Speaker 1: give up, when you were on your lounge crying, saying

1055
00:47:09,040 --> 00:47:11,680
Speaker 1: I can't do this anymore, and you chose to just

1056
00:47:11,800 --> 00:47:13,640
Speaker 1: keep going and look at where you are now. I

1057
00:47:13,640 --> 00:47:16,720
Speaker 1: think that's amazing, and I think a lot of business

1058
00:47:16,760 --> 00:47:18,480
Speaker 1: owners do have that moment where they are on the

1059
00:47:18,520 --> 00:47:20,839
Speaker 1: lounge crying, and that is that moment where they do

1060
00:47:20,920 --> 00:47:22,760
Speaker 1: give up and that's where the dream ends.

1061
00:47:23,320 --> 00:47:24,680
Speaker 2: But I think it's really.

1062
00:47:24,520 --> 00:47:27,560
Speaker 1: Important to just keep pushing through in those times and

1063
00:47:27,600 --> 00:47:30,200
Speaker 1: then you will eventually have that breakthrough. Do you have

1064
00:47:30,239 --> 00:47:33,960
Speaker 1: any final pieces of advice to our listeners today when

1065
00:47:34,000 --> 00:47:36,640
Speaker 1: it comes to I guess building a business in general,

1066
00:47:36,680 --> 00:47:39,080
Speaker 1: and especially like when it comes to things like social media,

1067
00:47:39,200 --> 00:47:41,320
Speaker 1: TikTok and creating that organic content.

1068
00:47:43,000 --> 00:47:45,160
Speaker 3: I think it kind of falls off the back of

1069
00:47:45,200 --> 00:47:49,000
Speaker 3: what you said just there. But business is not an

1070
00:47:49,080 --> 00:47:50,040
Speaker 3: overnight thing.

1071
00:47:50,239 --> 00:47:53,840
Speaker 2: It's not it's years, it's years.

1072
00:47:54,520 --> 00:47:56,800
Speaker 3: You can't just launch and then in a month expect

1073
00:47:56,840 --> 00:47:59,000
Speaker 3: to have all of these customers. And that's something I

1074
00:47:59,040 --> 00:48:01,040
Speaker 3: think a lot of people go into business thinking, or

1075
00:48:01,040 --> 00:48:03,760
Speaker 3: you're going to make all this money instantly. But something

1076
00:48:03,760 --> 00:48:05,360
Speaker 3: that I live by to this day, and it is

1077
00:48:05,440 --> 00:48:07,319
Speaker 3: another thing that got me off the couch that two

1078
00:48:07,360 --> 00:48:09,480
Speaker 3: years ago and still gets me off the couch. Last month.

1079
00:48:09,480 --> 00:48:10,960
Speaker 3: I had a bad month that got me off the

1080
00:48:10,960 --> 00:48:14,040
Speaker 3: couch last month. And I have passed this point now.

1081
00:48:14,080 --> 00:48:18,239
Speaker 3: But the thing is, if you truly want your goal

1082
00:48:18,400 --> 00:48:23,480
Speaker 3: bad enough, give it your all for at least five years.

1083
00:48:23,680 --> 00:48:26,279
Speaker 3: If you have a five year mindset in your head,

1084
00:48:26,320 --> 00:48:28,319
Speaker 3: like Okay, I'm not going to make a dollar for

1085
00:48:28,440 --> 00:48:30,719
Speaker 3: five years, I'm not going to be able to achieve X,

1086
00:48:30,800 --> 00:48:33,719
Speaker 3: Y and Z for five years. Potentially, if you want

1087
00:48:33,760 --> 00:48:37,080
Speaker 3: it bad enough, you will achieve it in that timeframe,

1088
00:48:37,160 --> 00:48:40,719
Speaker 3: Like if you really really want it, That's what it

1089
00:48:40,800 --> 00:48:42,479
Speaker 3: was for me, and that's what it got me through

1090
00:48:42,480 --> 00:48:46,400
Speaker 3: two five years. I'm going six now. It was okay,

1091
00:48:46,520 --> 00:48:48,359
Speaker 3: that's fine, you know it's only been three years. Let's

1092
00:48:48,400 --> 00:48:50,680
Speaker 3: go another two. Let's go another two. Like I really

1093
00:48:50,680 --> 00:48:52,560
Speaker 3: wanted it badly, and I got to that five view

1094
00:48:52,640 --> 00:48:54,680
Speaker 3: point and that was like, you know, when I could

1095
00:48:54,719 --> 00:48:57,320
Speaker 3: pay myself a normal salary and things like that, and

1096
00:48:57,360 --> 00:48:59,480
Speaker 3: I got into my warehouse at the five year point.

1097
00:49:00,000 --> 00:49:02,040
Speaker 3: I didn't get a warehouse in one month, you know.

1098
00:49:02,160 --> 00:49:04,520
Speaker 3: So you do see these overnight successes, But if you

1099
00:49:04,600 --> 00:49:07,640
Speaker 3: truly want it bad enough, give yourself five years and

1100
00:49:07,640 --> 00:49:09,439
Speaker 3: then once you get to that five years. In my mind,

1101
00:49:09,520 --> 00:49:11,120
Speaker 3: right now, I've got I We'll go on another ten.

1102
00:49:11,719 --> 00:49:12,399
Speaker 3: That's where I'm at.

1103
00:49:12,600 --> 00:49:15,399
Speaker 1: And it's crazy because five years sounds like such long time,

1104
00:49:15,440 --> 00:49:18,840
Speaker 1: but in reality, five years it goes by so fast.

1105
00:49:18,960 --> 00:49:22,160
Speaker 1: And in business especially, like I don't know what it is,

1106
00:49:22,200 --> 00:49:25,640
Speaker 1: but in business, I feel like time goes even faster.

1107
00:49:25,800 --> 00:49:28,239
Speaker 1: And I remember when we were like signing leases for

1108
00:49:28,360 --> 00:49:30,160
Speaker 1: like our first office kind of thing, and I signed

1109
00:49:30,160 --> 00:49:32,040
Speaker 1: a three year and I was like, oh, that's so long.

1110
00:49:32,080 --> 00:49:34,440
Speaker 2: But it just goes so quick. It's like there's almost

1111
00:49:34,480 --> 00:49:37,200
Speaker 2: not enough time in each day in each year.

1112
00:49:37,000 --> 00:49:39,239
Speaker 1: Four business, Like, before you know, there goes three years.

1113
00:49:39,280 --> 00:49:40,719
Speaker 1: You're like, oh my god, like I've still got so

1114
00:49:40,800 --> 00:49:41,680
Speaker 1: much more money to do.

1115
00:49:42,320 --> 00:49:44,560
Speaker 3: Exactly, it feels like three years for me right now,

1116
00:49:44,560 --> 00:49:46,359
Speaker 3: Like I feel like this feels like three, but it's

1117
00:49:46,400 --> 00:49:49,120
Speaker 3: definitely a hell of a lot longer, and business is

1118
00:49:49,120 --> 00:49:51,239
Speaker 3: closed down after five years. A lot of them are

1119
00:49:51,239 --> 00:49:53,239
Speaker 3: gone already. So you know, if you can get to

1120
00:49:53,320 --> 00:49:56,080
Speaker 3: that point, you're doing something really well. Yeah, and it's

1121
00:49:56,080 --> 00:49:58,000
Speaker 3: not an overnight success, so don't believe it.

1122
00:49:58,520 --> 00:49:59,920
Speaker 2: Absolutely, I'm with you on that one.

1123
00:50:00,239 --> 00:50:04,319
Speaker 1: Well, m before I let you go, I always end

1124
00:50:04,400 --> 00:50:07,040
Speaker 1: my episodes with a tip of the week.

1125
00:50:07,080 --> 00:50:09,680
Speaker 2: It can be business, life, anything. Do you have a

1126
00:50:09,680 --> 00:50:10,839
Speaker 2: tip of the week for us?

1127
00:50:11,200 --> 00:50:13,439
Speaker 3: My tip of the week is if you're ever out

1128
00:50:13,440 --> 00:50:15,799
Speaker 3: and about and a content idea pops into your head

1129
00:50:15,840 --> 00:50:17,640
Speaker 3: and you don't have time yet, to just whip your

1130
00:50:17,640 --> 00:50:19,640
Speaker 3: camera out and film it, pop it in the note

1131
00:50:19,680 --> 00:50:22,240
Speaker 3: section of your phone and revisit that every couple of days,

1132
00:50:22,280 --> 00:50:24,560
Speaker 3: because you're gonna have a high level lot of content

1133
00:50:24,600 --> 00:50:26,319
Speaker 3: ideas in there and you're never going to forget those

1134
00:50:26,480 --> 00:50:27,840
Speaker 3: witty moments that pop into you.

1135
00:50:28,000 --> 00:50:29,600
Speaker 1: I need to do that as well, because I honestly

1136
00:50:29,719 --> 00:50:32,400
Speaker 1: think of those video ideas in the shower or just

1137
00:50:32,440 --> 00:50:34,520
Speaker 1: before I fall asleep, and then like, I'm gonna remember

1138
00:50:34,560 --> 00:50:36,480
Speaker 1: to make that video, and then you fall asleep. The

1139
00:50:36,520 --> 00:50:38,520
Speaker 1: next day happens and you've completely forgotten about it. So

1140
00:50:38,560 --> 00:50:39,759
Speaker 1: I think that's a great little tip.

1141
00:50:40,320 --> 00:50:41,920
Speaker 3: I feel like the shower in the car is the

1142
00:50:41,960 --> 00:50:44,000
Speaker 3: only time we actually have time to think, so that's

1143
00:50:44,000 --> 00:50:45,680
Speaker 3: probably why all our ideas come to us.

1144
00:50:45,680 --> 00:50:48,680
Speaker 1: Then absolutely right. Oh and well, this has been so

1145
00:50:49,000 --> 00:50:51,279
Speaker 1: great chatting with you. Thank you so much for coming on.

1146
00:50:51,320 --> 00:50:54,839
Speaker 1: You're our second guest on Big Business, which is so yeah.

1147
00:50:54,880 --> 00:50:59,239
Speaker 1: And someone actually slid into my DMS on my Big

1148
00:50:59,280 --> 00:51:03,279
Speaker 1: Business Instagram account and they actually suggested that you be

1149
00:51:03,360 --> 00:51:06,799
Speaker 1: a guest, but you're already on my list anyway, so

1150
00:51:06,840 --> 00:51:09,600
Speaker 1: it's been an absolute honor to have you, and it's

1151
00:51:09,600 --> 00:51:12,200
Speaker 1: been so great watching your journey on TikTok.

1152
00:51:13,239 --> 00:51:14,960
Speaker 2: Let us know where can everyone find you?

1153
00:51:15,080 --> 00:51:18,480
Speaker 1: Let us know your website, your businesses or your ats.

1154
00:51:18,680 --> 00:51:19,120
Speaker 2: Let us know.

1155
00:51:19,600 --> 00:51:22,520
Speaker 3: I'm pretty much m loosen everywhere, so em I'll let

1156
00:51:22,640 --> 00:51:25,480
Speaker 3: uc I M and then Napoleon where that's certainly two

1157
00:51:25,520 --> 00:51:28,279
Speaker 3: you need. You don't need to know www dot com

1158
00:51:28,560 --> 00:51:29,200
Speaker 3: use the code.

1159
00:51:29,040 --> 00:51:33,080
Speaker 1: And I'm joking, and be sure to check out M's tiktoks,

1160
00:51:33,120 --> 00:51:35,560
Speaker 1: especially if you are a small business owner.

1161
00:51:35,840 --> 00:51:36,479
Speaker 2: Jump on there.

1162
00:51:37,160 --> 00:51:40,120
Speaker 1: You'll find so much inspiration for the kinds of content

1163
00:51:40,840 --> 00:51:43,279
Speaker 1: that can be made, and it's just really entertaining to

1164
00:51:43,280 --> 00:51:45,680
Speaker 1: see the kinds of videos that you do make for Napoleon.

1165
00:51:46,239 --> 00:51:49,200
Speaker 1: M's amazing at showing the behind the scenes which people

1166
00:51:49,239 --> 00:51:51,400
Speaker 1: love to watch, the behind the scenes of business packing

1167
00:51:51,400 --> 00:51:53,360
Speaker 1: and order moving into a warehouse. M has all of

1168
00:51:53,400 --> 00:51:55,920
Speaker 1: that over on her TikTok. Be sure to go and

1169
00:51:56,000 --> 00:51:58,359
Speaker 1: check that out. And thanks again M for being on

1170
00:51:58,400 --> 00:51:59,080
Speaker 1: Big Business.

1171
00:51:59,480 --> 00:52:01,399
Speaker 3: Thank you for me. This is the best thing ever.

1172
00:52:01,440 --> 00:52:02,600
Speaker 3: I really appreciate it.

1173
00:52:02,880 --> 00:52:06,000
Speaker 1: Anyway, my friends, thank you so much for listening, and

1174
00:52:06,160 --> 00:52:09,040
Speaker 1: as always, be sure to subscribe to my podcast if

1175
00:52:09,040 --> 00:52:12,080
Speaker 1: you aren't already, and turn on those notifications so you

1176
00:52:12,120 --> 00:52:15,280
Speaker 1: don't miss an episode. I upload a main episode every

1177
00:52:15,280 --> 00:52:18,280
Speaker 1: single Monday, and I've got my bonus episodes on Wednesday,

1178
00:52:18,320 --> 00:52:22,120
Speaker 1: so twice a week I am on your feed. And

1179
00:52:22,239 --> 00:52:25,040
Speaker 1: until next time, remember to chase after your dreams as

1180
00:52:25,120 --> 00:52:27,439
Speaker 1: if they owe you money.