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Speaker 1: Welcome to Fear and Greed Sunday feature, Oh Michael Thompson.

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Speaker 1: Every Wednesday, we release a sister podcast called how Do

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Speaker 1: They Afford That? That features me and financial planner Canna Campbell,

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Speaker 1: and it's all about personal finance. It's about making your

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Speaker 1: money work harder for you. The episode that I'm sharing

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Speaker 1: with you today though, is our Sunday feature would probably

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Speaker 1: be my favorite one that we've done over the last

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Speaker 1: couple of years because Canna is he has been a

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Speaker 1: financial planner now for more than twenty years, and in

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Speaker 1: this episode, we go through these six most common questions

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Speaker 1: that she was asked by clients when they met her

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Speaker 1: for the first time across her career. And the thing is,

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Speaker 1: they were not the questions that I was expecting her

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Speaker 1: to have been asked. Now, I really enjoy this conversation.

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Speaker 1: I hope you do too. Welcome to How Do They

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Speaker 1: Afford That? The podcast that peaks into the financial lives

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Speaker 1: of everyday Australians. I'm Michael Thompson. I'm a writer and

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Speaker 1: the co host of the podcast Fear and Greed Business News.

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Speaker 1: As always, I am with Canna Campbell, financial planner, founder

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Speaker 1: of Sugar Mamer TV, the financial literacy platform covering YouTube

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Speaker 1: and podcasts like this one, Instagram, books, threads, TikTok, keynote,

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Speaker 1: speeches plenty more. You're a very busy person, Canna. Good morning,

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Speaker 1: Good morning. How are you look? I'm going well. Today

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Speaker 1: is an episode I'm actually really looking forward to because

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Speaker 1: it is about you in a way. It is about

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Speaker 1: your career me, but.

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Speaker 2: It's about what goes on behind closed doors.

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Speaker 1: Okay, that sounds very intriguing, probably more intriguing than the

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Speaker 1: episode actually is.

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Speaker 2: I will admit a lot goes on behind closed doors

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Speaker 2: when it comes to financial planning.

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Speaker 1: Okay, there we go. We're back in the firmly in

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Speaker 1: the financial planning kind of wheelhouse here, because you worked

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Speaker 1: for many years with clients as a financial planner, and

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Speaker 1: while you don't see clients on a day to day

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Speaker 1: basis kind of any more, you spent many years working

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Speaker 1: with them and helping them through their kind of financial

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Speaker 1: problems and really holding their hand, holding their hand and

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Speaker 1: helping them to secure their financial future. How does that sound?

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Speaker 2: Yes, No, it's exactly what. I loved every second of it.

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Speaker 1: So what I would like you to do today is

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Speaker 1: to cast your mind back if you will back to

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Speaker 1: when you're sitting down with clients, perhaps that in the

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Speaker 1: first meeting maybe or the second meeting with them. And

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Speaker 1: we are going to put together a list because I

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Speaker 1: love lists, and this is the list of these six

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Speaker 1: most common questions that you were asked as a financial

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Speaker 1: planner like these are designed. What I want to show

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Speaker 1: with this is the fact that if you have a

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Speaker 1: question about your money, chances are you're not the only

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Speaker 1: person that's wondered that same thing, and that by going

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Speaker 1: through the questions that you were asked in a professional capacity,

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Speaker 1: we can see that these are really common questions that

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Speaker 1: people have. That you don't need to feel as though

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Speaker 1: you're the only one that's wondered what to do with

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Speaker 1: their superannuation or something like that. So these are the questions,

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Speaker 1: the challenges that you have about your own money. You

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Speaker 1: can guarantee others are wondering this same thing. Should we

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Speaker 1: start the list?

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Speaker 2: Yes? Why not?

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Speaker 1: Should we start with number one?

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Speaker 2: Okay, so this isn't so much as a question, but

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Speaker 2: it would be more of a shared emotion. Most people

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Speaker 2: would walk into my office looking like a deer in

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Speaker 2: the headlights. They were looking scared, embarrassed, and really worried,

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Speaker 2: like I was about to diagnose them with this horrible disease.

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Speaker 1: Really yes, and.

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Speaker 2: They would think that I was there to judge them.

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Speaker 2: But this is a massive misconception with financial planners. You know,

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Speaker 2: we are there to help fix your financial problems. Otherwise

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Speaker 2: you wouldn't need us or need our help. So people

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Speaker 2: would often turn up looking absolutely petrified.

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Speaker 1: Okay, I'm going to put myself on the other side

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Speaker 1: of that as the as the client going in and

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Speaker 1: embarrassment is one hundred percent what I feel, because you are,

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Speaker 1: in my case, admitting to all the things that I

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Speaker 1: haven't done, and it is really uncomfortable. And the greatest

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Speaker 1: thing is there's zero judgment, none whatsoever.

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Speaker 2: This is about solutions, and it serves no good focusing

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Speaker 2: on that. So you need to get We're there to

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Speaker 2: fix things and to fix things quickly, and the more

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Speaker 2: you can share, the better the advice is going to me.

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Speaker 1: How did you put people at it? This isn't this

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Speaker 1: is kind of point one A on the list. How

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Speaker 1: did you put people at ease in those kinds of situations?

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Speaker 1: Did you kind of assure them that, hey, there's no mistakes,

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Speaker 1: there's nothing kind of you haven't done anything wrong. There's

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Speaker 1: no need to be embarrassed here. We will work through

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Speaker 1: this together. We're quite open about that.

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Speaker 2: Absolutely. I'd always reassure the client and let them know

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Speaker 2: they were safe. Everything is obviously completely confidential, and that

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Speaker 2: they're not alone. This is you know, the problems I

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Speaker 2: was hearing. You know, ninety percent of the country are

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Speaker 2: facing the same issues or the same stresses, and I

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Speaker 2: would share maybe an example about myself to just let

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Speaker 2: them know I'm humans like them.

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Speaker 1: Yeah, And at the end of that first meeting, could

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Speaker 1: you see a difference, a physical difference in them massive?

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Speaker 2: You could see the the weight of their shoulders and

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Speaker 2: a sense of reassurance and hope, you know, because then

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Speaker 2: obviously we talk about what we could do and all

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Speaker 2: the different things that potentially might work, and they could

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Speaker 2: see that actually they don't have to just sit in

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Speaker 2: this situation. They can do something about it, and they

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Speaker 2: have a choice and they have options as well. So yes,

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Speaker 2: it would be huge and there it was so nice.

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Speaker 1: You know.

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Speaker 2: One of those intangible values of being a functional planner

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Speaker 2: is getting people over to the other side of those stresses.

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Speaker 1: I don't know, this sounds this is starting to sound

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Speaker 1: like an ad for financial planning, and I don't care

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Speaker 1: if it does, actually, because get financial advice. It is

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Speaker 1: just the biggest weight off your shoulders as soon as

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Speaker 1: you talk to somebody, and as someone who has kind

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Speaker 1: of been doing this going through this process, goodness me,

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Speaker 1: it makes a difference when you do have those conversations

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Speaker 1: and all of a sudden you feel as though you

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Speaker 1: were not trying to make these decisions on your own

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Speaker 1: anymore and trying to figure it all out, and you

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Speaker 1: are getting some inside information on kind of how things

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Speaker 1: actually work and the risks and the benefits and all

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Speaker 1: these Goodness, it makes a difference.

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Speaker 2: One of the most common things I've hear, and I've

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Speaker 2: said this before and I'll say it again, is people

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Speaker 2: would save to me, why did I come and see

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Speaker 2: you fifteen twenty years ago? Like, and you know, obviously

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Speaker 2: you've got to be ready to take advice and listen

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Speaker 2: to it and implement it as well. But I would

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Speaker 2: hear that all the time.

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Speaker 1: How do you deal with and I know we're drifting

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Speaker 1: a little bit away from our list here, but how

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Speaker 1: did you deal with that? When people would say, my

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Speaker 1: biggest issue here is regret? I regret not having done

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Speaker 1: this ten years ago, fifteen years ago, twenty years ago.

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Speaker 1: Is it just basically a case of hey, at least

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Speaker 1: you're doing it now.

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Speaker 2: It is? It really does depend because sometimes everyone's situation

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Speaker 2: is so different and there are different reasons. For example,

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Speaker 2: people may have not actually had the funds or been

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Speaker 2: able to access advice back fifteen years ago. The important

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Speaker 2: thing is we draw a line in the sand and

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Speaker 2: we move on and there is no point looking back

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Speaker 2: going should it would a couldter? Yeah, And there's a

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Speaker 2: lot of great things with the financial planning and getting

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Speaker 2: great quality advices, you can not only catch up, you

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Speaker 2: can actually leap frog ahead when you combine great investing

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Speaker 2: and also financial strategy that includes you know, debt reduction,

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Speaker 2: tax efficiency making you know, the most of the loopholes

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Speaker 2: and opportunities that present themselves, so you can actually, you know,

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Speaker 2: really get back to what you would have been if

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Speaker 2: you'd actually gotten a vice fifteen years ago. That's the

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Speaker 2: value of you know, strategic advice.

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Speaker 1: All right. So that's number one on our list, which

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Speaker 1: is not so much a question more of a common emotion. Yes,

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Speaker 1: that initial response that people have when they first walked

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Speaker 1: into your office number two. What was the next most

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Speaker 1: common question that you were asked?

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Speaker 2: Am I stuffed financially?

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Speaker 1: Really? Yep.

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Speaker 2: So people would come in, you know, armed with statements

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Speaker 2: and documents and they would download all of their problems

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Speaker 2: and most financial planners. Their first appointment is a meet

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Speaker 2: and greet and it is there to download all the problems,

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Speaker 2: things that they're stressed about, worried about, the things that

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Speaker 2: you know, playing on their minds and keeping them ad night.

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Speaker 2: It's almost like a counseling session. And you know, they'd

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Speaker 2: show me their statements and they would be looking at

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Speaker 2: me waiting for me to confirm their fears.

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Speaker 1: How do you deal with that, like, because that's a

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Speaker 1: lot of kind of negativity for you to take on

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Speaker 1: board as well. Or is it because you are coming

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Speaker 1: from it from a place of education of training, having

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Speaker 1: studied and worked in their space, You're hearing those problems

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Speaker 1: and you're actually thinking these are manageable. I know how

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Speaker 1: to help you get through this.

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Speaker 2: I would immediately let them know there are solutions, okay,

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Speaker 2: But I'd also be incredibly honest and say, look, at

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Speaker 2: the end of the day, it boils down to you.

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Speaker 2: We can give you some great advice to help fix

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Speaker 2: this situation to the best of yours and my ability.

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Speaker 2: But the end of the day, you've got to make

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Speaker 2: some decisions and you may need to make some sacrifices

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Speaker 2: along the way, but there are some benefits to doing that.

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Speaker 2: So definitely, you know, I'm not there to confirm people's

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Speaker 2: worst fears. I'm there to create solutions, and that is

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Speaker 2: what a financial planner is at the end of the day.

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Speaker 2: So you know, people would be they're almost I think

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Speaker 2: as they got so caught up into the drama and

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Speaker 2: the stress. You know, they had this worst case scenario

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Speaker 2: almost like try to manifest in their head, which I

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Speaker 2: obviously then smash because that's not you know, I don't

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Speaker 2: go I'm never going to prescribe to that your stuff.

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Speaker 2: There's nothing you can do. You've left it too late.

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Speaker 2: Theory that just doesn't exist in financial planning. And it's often,

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Speaker 2: you know, when I actually broke things down with the client,

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Speaker 2: it was often you know, a block around financial education

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Speaker 2: or a mindset thing around money. And once we cleared that,

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Speaker 2: you could then see in the client's face, Okay, I'm

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Speaker 2: actually not as stuffed as I thought I was. Actually

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Speaker 2: there is hope for me, and I do need to

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Speaker 2: do something about it now. And thank goodness I'm here

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Speaker 2: now knowing and understanding about this because I can see

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Speaker 2: the choice and the options that are available for me.

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Speaker 2: So you know, I would debunk that theory for them.

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Speaker 1: And as soon as I've had that mindset kind of shift,

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Speaker 1: you would imagine that they would be more open to

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Speaker 1: working with you, being more kind of open to monitoring

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Speaker 1: their own monitoring their own money and rather than just

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Speaker 1: putting their heads in the sand. Because as soon as

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Speaker 1: you have that mindset of I'm stuffed, I've completely ruined this.

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Speaker 1: You just you don't want to open kind of let

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Speaker 1: us from the bank. You don't want to kind of

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Speaker 1: check your bank account. You don't want to see how

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Speaker 1: bad the situation is. So as soon as you kind

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Speaker 1: of debunk that, as soon as you break that mindset,

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Speaker 1: I would imagine it would open everything right up.

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Speaker 2: And it would definitely tap into a sense of inspiration

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Speaker 2: and motivation because they could see, Okay, all right, I

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Speaker 2: actually can do this. There is hope, so let's capitalize

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Speaker 2: on this. And you know that's when there would be

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Speaker 2: really efficient in getting the documents back to me or

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Speaker 2: going on to the next stage. And you know, again

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Speaker 2: it is all the beautiful parts and that come with

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Speaker 2: having a financial planner, which is literally your teammate, cheerleader,

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Speaker 2: coach because there a therapist, and like all those things,

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Speaker 2: wearing a lot of different hats along the way.

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Speaker 1: As I say these things like about not wanting to look, clearly,

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Speaker 1: I'm speaking from personal experience here, I'm suspicious of that

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Speaker 1: when you're just like, you know, I just don't want

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Speaker 1: to look at my bank account. I don't want to

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Speaker 1: see how bad it is. I don't want to know

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Speaker 1: kind of what the situation is. I don't want to

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Speaker 1: know how bad the credit card is, and things like that,

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Speaker 1: and so you would do nothing this yes you have,

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Speaker 1: Yes you have, and these are these are somewhat in

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Speaker 1: the past. Okay, there might have been a little bit

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Speaker 1: of overlap though when we were doing the podcast, but

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Speaker 1: I did not didn't reveal it to you at the

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Speaker 1: time because I was going back to that emotion number one,

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Speaker 1: A little bit embarrassed, a little bit worried, concerned about judgment.

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Speaker 2: Please you are safe with me?

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Speaker 1: No, I'm not. No, okay, maybe not.

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Speaker 2: I'd like to judge you and mock you and.

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Speaker 1: Yeah, I reckon I am the only person that you

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Speaker 1: judge for financial errors. Yeah that's right, Yeah, that's right.

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Speaker 1: Number three okay, so we've got number one was the

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Speaker 1: shared emotion. Number two is the question am I stuffed?

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Speaker 1: What's the third question that people ask?

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Speaker 2: Do I have to live off the scent of an

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Speaker 2: oily rag? So people to assume that I was going

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Speaker 2: to put this on them on this like incredibly strict,

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Speaker 2: mean financial diet, and you know, they'd be scrimping and

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Speaker 2: saving and having to say no to anything fun and

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Speaker 2: fabulous in their life, but no, I would never do.

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Speaker 2: That's not my business how and where people spend money.

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Speaker 2: And also people are forgetting that financial planners are real people.

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Speaker 2: They're like nice things. They're like travel, you know, they

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Speaker 2: have families, and they get the juggle of life and

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Speaker 2: how expensive things are and their own financial journey themselves.

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Speaker 2: So good financial plan will help you create a guide,

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Speaker 2: maybe doing some budgeting and cash flow work, but they

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Speaker 2: will also understand what your lifestyle is like, what your

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Speaker 2: financial goals are like, but also how do your values

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Speaker 2: sit in with that. At the end of the day,

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Speaker 2: if I was to put someone on a ridiculously aggressive budget,

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Speaker 2: and you know they're going to end up throwing the

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Speaker 2: towel in, they'll quit and waste of money on my advice.

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Speaker 2: You've got to understand that, yes, there will be some

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Speaker 2: sacrifices along the way, but they're for your benefit, not

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Speaker 2: for mine or the financial planners. So no, it's not

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Speaker 2: about going on a mean budget at the end of

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Speaker 2: the day, if you want to do that by all means,

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Speaker 2: but you know, a financial planner will show you how

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Speaker 2: to enjoy spending money safely today but also at the

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Speaker 2: same time respecting and honoring what your financial future is

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Speaker 2: going to look like tomorrow. And you know a good

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Speaker 2: budget will actually account for that your lifestyle and your

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Speaker 2: financial goals and allow them to kind of flow harmoniously.

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Speaker 1: They are three quite varied points, really like there are

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Speaker 1: there are three interesting questions that people kind of ask.

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Speaker 1: We're going to take a quick break and when we

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Speaker 1: come back, we're going to get the next three on

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Speaker 1: our list of the six most common questions that people

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Speaker 1: asked you as a financial planner. I'm curious, are any

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Speaker 1: of them about actual money strategies?

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Speaker 2: You can't, well, yes you can talk about strategies, but

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Speaker 2: you definitely cannot be giving personal advice in a conversation

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Speaker 2: in these appointments. So yes, that would move on to

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Speaker 2: probably the second, third, or maybe even fourth appointment where

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Speaker 2: you start talking about the financial strategies as such. And yes,

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Speaker 2: you would have clients that maybe said, look, I heard

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Speaker 2: about this when I read this. We definitely break it

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Speaker 2: down and go through it from an educational point of

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Speaker 2: view and talk about whether it's relevant or not. But

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Speaker 2: under no circumstances would you start giving advice in that

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Speaker 2: initial appointment.

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Speaker 1: So people aren't marching into this first appointment and going

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Speaker 1: I'm a huge fire convert the financial independence retire early movement.

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Speaker 1: They're not walking in and going, this is it, this

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Speaker 1: is one hundred percent what I want to do. That's

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Speaker 1: really not the first meeting kind of thing they are.

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Speaker 1: They're really kind of working through these almost emotions first.

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Speaker 2: Absolutely, And you know I've said this to you before.

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Speaker 2: You know, your financial planner knows, you know the details

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Speaker 2: of your doctor would know, you know, your your psychologist

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Speaker 2: knows you know. They know so much about you, and

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Speaker 2: these appointments are really important and as you know, the

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Speaker 2: more you can share about yourself, your story, your money mindset,

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Speaker 2: what's important to you? What are your goals and dreams,

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Speaker 2: The better the advice is going to be. So yes,

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Speaker 2: you're like every now and again you get someone who'd

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Speaker 2: expect you to like wrap up the whole financial situation

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Speaker 2: and give financial advice and one appointment. But number one

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Speaker 2: that's not allowed because it's not complied to you. There

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Speaker 2: are so many finer details that need to be researched

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Speaker 2: and gathered before you ca actually start giving advice.

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Speaker 1: Okay, all right, I'm very intrigued then as to what

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Speaker 1: the next three questions are going to be able take

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Speaker 1: a quick break, come back and find out, Cana. Today

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Speaker 1: we are talking about the six questions that you were

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Speaker 1: asked most commonly as a financial planner. Really in that

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Speaker 1: first meeting when people come in, they sit down with you,

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Speaker 1: and then they just start to unload and all of

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Speaker 1: these concerns, all of this angst kind of comes out.

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Speaker 1: We've covered the first three questions, what's number four on

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Speaker 1: the list?

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Speaker 2: How long will it take? Oh? So she's actually quite ironic.

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Speaker 2: We're talking about, you know, what happens in that first appointment.

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Speaker 2: So once people understand the value of advice and there

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Speaker 2: at see that there are different strategies that could help

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Speaker 2: fix their situation, or not necessarily fix the situation, but

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Speaker 2: actually help them power the home sooner, or retire earlier,

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Speaker 2: or you retire with a greater passive income, or you know,

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Speaker 2: take their investment portfolio to a multimillion dollar level. For example.

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Speaker 2: They would be so motivated and keen to you know,

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Speaker 2: get going, and they would say, well, you know, how

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Speaker 2: long is this vice is going to take? Now? A

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Speaker 2: lot of people don't realize the amount of time and

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Speaker 2: care involved they're you know, a comprehensive financial plan doesn't

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Speaker 2: just address one air of someone's financial situation, such as

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Speaker 2: they're super only. You know, comprehensive advice goes far and wide.

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Speaker 2: You know, it covers personal insurances, so we'll look into

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Speaker 2: the person's life cover, tipity cover, income protection, trauma cover,

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Speaker 2: will look into you know, their lifestyle goals such as

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Speaker 2: you know, children's education, helping children with wedding expenses, or

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Speaker 2: a deposit. It will look they'll look into you know,

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Speaker 2: paying off the mortgage early. They'll be looking into their

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Speaker 2: investment portfolio or property portfolio of management. There's it's very

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Speaker 2: very detailed process. So and at the end of the day,

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Speaker 2: when you get your document back, which is the financial plan,

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Speaker 2: it's called a statement of advice. That document can be

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Speaker 2: up to forty five pages long, so it's not something

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Speaker 2: that's whipped up overnight. And I know we live in

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Speaker 2: a world where things are delivered you instantly, and that's

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Speaker 2: a red flag for advice being turned around too quickly

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Speaker 2: because it means things have been rushed and not everything

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Speaker 2: has been properly considered. But there is a huge amount

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Speaker 2: of research involved in that client situation. So I would

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Speaker 2: get on the phone and call the superinhneration companies. I'd

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Speaker 2: have to send over a form that said you can

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Speaker 2: release all information to me, and I'll ask them a

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Speaker 2: dozen questions about my client's superannuation account so I could

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Speaker 2: work out whether it was right or not. I would

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Speaker 2: then most of the time liaise with the client's accountant. Occasion,

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Speaker 2: I'd have to just touch base with the lawyer involved

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Speaker 2: as well if there's a family issue going on. So

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Speaker 2: there is a lot of research, fact gathering consideration. You

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Speaker 2: also need to run a variety of different strategies. So

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Speaker 2: the end of the day, what goes into that document

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Speaker 2: is the number one best financial plan and strategy for

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Speaker 2: that person and their goals.

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Speaker 1: That is a fantastic insight into what you do as

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Speaker 1: a financial planner. That is great in what kind of

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Speaker 1: one minute. That covers so much terrain, and it is

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Speaker 1: not just about getting you super organized. There is so much,

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Speaker 1: so much deeper than that.

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Speaker 2: Look, obviously you can see a financial planner and say, look,

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Speaker 2: I don't care about anything else in my situation right now,

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Speaker 2: I just want advice on super of course you can

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Speaker 2: do that, but again, like if someone's getting advice turned

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Speaker 2: around within four to out hours, run for the hills,

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Speaker 2: that doesn't add up.

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Speaker 1: Okay, number five, we are up to what was the

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Speaker 1: next question?

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Speaker 2: All right, how much does this cost? And why is

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Speaker 2: it so expensive?

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Speaker 1: Well you could really just point to kind of the

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Speaker 1: answer to question number four to prove that. Well, like

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Speaker 1: that's to me, that's now understanding the range of services

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Speaker 1: that are provided within this advice kind of go. Okay,

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Speaker 1: all right, there is a value attached to that.

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Speaker 2: Well, I haven't even spoken about the value really, So

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Speaker 2: you know, if you think about a financial plan and now,

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Speaker 2: on average they cost around about five thousand dollars, sometimes

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Speaker 2: up to twenty two thousand dollars depending on the situation,

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Speaker 2: and people do get stuck and just fixated on that

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Speaker 2: cost for the initial advice, and that that's an initial

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Speaker 2: advice document, that this doesn't necessarily include the ongoing advice

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Speaker 2: or the cost of implementation. But think of it this way.

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Speaker 2: If I'm about to invest in a financial plan, or

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Speaker 2: you're about to invest in a financial plan, and say

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Speaker 2: that for you know, cost five five hundred with GST.

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Speaker 2: But inside that document is going to tell you how

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Speaker 2: to pay off your home ten years sooner and save

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Speaker 2: say seventy thousand dollars in interest. It's also going to

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Speaker 2: show you how to save seven thousand dollars a year

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Speaker 2: in tax. It's going to help you make sure that

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Speaker 2: you can retire on your terms, and it's going to

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Speaker 2: help make sure that we have a savings plan set

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Speaker 2: up so that you can help your children get into

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Speaker 2: the property market. That five thousand dollars investment, that's not cheap.

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Speaker 2: So you've got to sort of think of it that way.

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Speaker 2: And a lot of people are as. Running a facial

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Speaker 2: planning practice is very expensive. You know, the legal costs

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Speaker 2: for compliance staff, you know, rant all these things really

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Speaker 2: do add up. There's not a huge profit margin and

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Speaker 2: when it comes to financial planning, which a lot of

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Speaker 2: people don't realize that is.

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Speaker 1: It's interesting, isn't when you say then that people fixate

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Speaker 1: on the five thousand dollars or the ten thousand dollars

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Speaker 1: or whatever it is. And yet if they were buying

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Speaker 1: a car, for instance, wouldn't think twice necessarily saying okay,

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Speaker 1: well I've got to add on another five thousand dollars

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Speaker 1: to get the kind of the upgrades or whatever it

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Speaker 1: is that I want. Or they were going on a

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Speaker 1: holiday overseas, suddenly five ten thousand dollars has gone like that,

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Speaker 1: and you wouldn't think twice about it. Right. Yet, this

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Speaker 1: spending this money can then set you up for life,

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Speaker 1: for life and also.

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Speaker 2: Your family, your future generations. And yeah, absolutely that's a

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Speaker 2: good one. I should also point out, you know, the

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Speaker 2: cost of upfront advice is obviously not tax deductible, but

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Speaker 2: some accountants can structure it if they meet the certain

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Speaker 2: qualifications to have it put towards the cost space. But

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Speaker 2: then obviously the ongoing advice is for most people obviouslycheck

436
00:21:00,160 --> 00:21:02,680
Speaker 2: with your accountant, but that's then normally tax deductible, so

437
00:21:02,720 --> 00:21:03,800
Speaker 2: that ross comes down.

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00:21:03,680 --> 00:21:07,440
Speaker 1: Actually number six, our last one? What is it? Who've

439
00:21:07,440 --> 00:21:09,040
Speaker 1: got a big one to finish on?

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00:21:09,240 --> 00:21:10,920
Speaker 2: Okay, can you help my friend?

441
00:21:12,119 --> 00:21:12,520
Speaker 1: Really?

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00:21:12,720 --> 00:21:15,640
Speaker 2: You know, I never I ran my financial planning practice

443
00:21:15,680 --> 00:21:19,440
Speaker 2: that's financial for seventeen years, and I never did any

444
00:21:19,520 --> 00:21:21,280
Speaker 2: advertising or marketing whatsoever.

445
00:21:21,560 --> 00:21:22,280
Speaker 1: It's all word of.

446
00:21:22,240 --> 00:21:23,560
Speaker 2: Mouth, all word of mouth.

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00:21:23,680 --> 00:21:24,040
Speaker 1: Wow.

448
00:21:24,160 --> 00:21:27,520
Speaker 2: I would see a client work with them, and I'd

449
00:21:27,560 --> 00:21:30,639
Speaker 2: get a phone call. Look, I'm really worried about my

450
00:21:30,640 --> 00:21:33,560
Speaker 2: friend or my cousin, or my uncle or my parents.

451
00:21:34,840 --> 00:21:37,320
Speaker 2: Do you have capacity to take on some additional clients?

452
00:21:37,359 --> 00:21:39,200
Speaker 2: Do you mind if I pass your contact details over?

453
00:21:40,040 --> 00:21:42,720
Speaker 2: So you know, this is the thing. When you find

454
00:21:42,760 --> 00:21:46,440
Speaker 2: someone that's good, hold onto them forever. And I say

455
00:21:46,440 --> 00:21:48,920
Speaker 2: this about accountants and about mortgage brokers as well. When

456
00:21:48,960 --> 00:21:52,200
Speaker 2: you have found your people and you value their advice,

457
00:21:52,800 --> 00:21:55,280
Speaker 2: hold on to them, make sure they stay in business.

458
00:21:55,480 --> 00:21:58,600
Speaker 2: And you know, my clients they all referred.

459
00:21:58,640 --> 00:21:58,920
Speaker 1: I would.

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00:21:59,200 --> 00:22:01,200
Speaker 2: It would quite funny because I'd see my clients and

461
00:22:01,240 --> 00:22:03,359
Speaker 2: also know that the afternoon I'm seeing the neighbors. Obviously

462
00:22:03,359 --> 00:22:06,240
Speaker 2: there's confidentiality, nothing has ever shared, but you know a

463
00:22:06,240 --> 00:22:08,119
Speaker 2: lot of my clients were connected to each other. It

464
00:22:08,200 --> 00:22:09,639
Speaker 2: was It was fantastic. I loved it.

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00:22:10,720 --> 00:22:13,960
Speaker 1: That is incredible. That it does show the value of

466
00:22:14,000 --> 00:22:16,800
Speaker 1: a good financial planner. That you didn't need to advertise,

467
00:22:16,840 --> 00:22:19,800
Speaker 1: that word of mouth was able to bring in enough

468
00:22:19,800 --> 00:22:23,000
Speaker 1: business to keep you going and growing for so long?

469
00:22:23,320 --> 00:22:25,840
Speaker 2: Was it meant so much to me? And other plans

470
00:22:25,840 --> 00:22:27,280
Speaker 2: will say the thing when you know say the same.

471
00:22:27,320 --> 00:22:31,359
Speaker 2: You know when you refer me, it fills my heart,

472
00:22:31,760 --> 00:22:33,919
Speaker 2: you know, knowing that you value my advice, you respect it.

473
00:22:34,000 --> 00:22:36,560
Speaker 2: You can see that this is paying off and working

474
00:22:36,560 --> 00:22:38,679
Speaker 2: for you, and that we are kicking the goals that

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00:22:38,200 --> 00:22:40,119
Speaker 2: we sit down to achieve together.

476
00:22:40,960 --> 00:22:43,120
Speaker 1: That is an awesome list, I've got to say, though,

477
00:22:43,160 --> 00:22:45,520
Speaker 1: it is entirely different to what I was expecting. I

478
00:22:45,560 --> 00:22:48,120
Speaker 1: was expecting people would be walking in and being so

479
00:22:48,240 --> 00:22:51,960
Speaker 1: kind of fixated on a financial goal, for instance, that

480
00:22:51,960 --> 00:22:54,600
Speaker 1: they would walk in and say, how do I fix

481
00:22:54,640 --> 00:22:56,880
Speaker 1: my super or how do I start investing or one

482
00:22:56,880 --> 00:22:59,480
Speaker 1: of these kind of questions, And instead it is really

483
00:23:00,160 --> 00:23:04,720
Speaker 1: so much about it about the emotion of money and

484
00:23:04,760 --> 00:23:06,679
Speaker 1: then kind of getting back to the basics of how

485
00:23:06,760 --> 00:23:08,199
Speaker 1: much is it going to cost, how long is it

486
00:23:08,240 --> 00:23:11,199
Speaker 1: going to take? That really that does make sense. That

487
00:23:11,280 --> 00:23:13,480
Speaker 1: is kind of what you would be worried about. Hopefully,

488
00:23:13,640 --> 00:23:16,199
Speaker 1: through this conversation today we might have allaid some of

489
00:23:16,200 --> 00:23:19,159
Speaker 1: those fears that people would have about approaching a financial planner,

490
00:23:19,440 --> 00:23:19,879
Speaker 1: and now.

491
00:23:19,720 --> 00:23:21,280
Speaker 2: They know not to be scared to pick up the

492
00:23:21,280 --> 00:23:23,280
Speaker 2: phone and make that call, book that appointment in.

493
00:23:23,680 --> 00:23:25,840
Speaker 1: I'm still a little bit scared of you.

494
00:23:25,840 --> 00:23:30,320
Speaker 2: You should be. I'm cranky. I'm not listening to my advice.

495
00:23:31,280 --> 00:23:33,640
Speaker 1: I'm sensing this over a long period of time. Now

496
00:23:33,680 --> 00:23:37,240
Speaker 1: it has been building, all right, Kenna. If anybody wants

497
00:23:37,320 --> 00:23:39,240
Speaker 1: more information, where do they find you?

498
00:23:39,560 --> 00:23:41,480
Speaker 2: The best place to reach out directly to me is

499
00:23:41,520 --> 00:23:44,760
Speaker 2: on Instagram at Sugar Mamma TV or at Canna Campbell Official.

500
00:23:44,960 --> 00:23:47,159
Speaker 1: And you can hear me every day with Sean Aylmer

501
00:23:47,280 --> 00:23:49,480
Speaker 1: on Fear and Greed daily business news for people who

502
00:23:49,480 --> 00:23:51,560
Speaker 1: make their own decisions. Thank you very much for listening

503
00:23:51,600 --> 00:23:53,399
Speaker 1: to how do they ford that remembered hit follow on

504
00:23:53,440 --> 00:23:55,800
Speaker 1: the podcast? And the best thing that you can do

505
00:23:56,400 --> 00:23:59,080
Speaker 1: is tell somebody else or Betty yet send them this

506
00:23:59,320 --> 00:24:01,560
Speaker 1: exact Ever, so, just like Kinna was saying about kind

507
00:24:01,560 --> 00:24:05,720
Speaker 1: of referring people to the financial planner, refer them to

508
00:24:05,720 --> 00:24:08,440
Speaker 1: this episode so they can start their financial journey as well.

509
00:24:08,720 --> 00:24:10,320
Speaker 1: Spread the word about how do they afford that. Thank

510
00:24:10,320 --> 00:24:11,880
Speaker 1: you very much for your company. Join us again next

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00:24:11,880 --> 00:24:12,120
Speaker 1: week