1 00:00:06,200 --> 00:00:09,000 Speaker 1: Today how a humble black and white video game became 2 00:00:09,039 --> 00:00:13,240 Speaker 1: one of the most valuable brands in entertainment TV shows 3 00:00:13,360 --> 00:00:16,400 Speaker 1: trading cards and movies to a mobile game that sold 4 00:00:16,480 --> 00:00:20,040 Speaker 1: last month for billions of dollars and generated a stack 5 00:00:20,079 --> 00:00:22,799 Speaker 1: of controversy along the way. I'm Michael Thompson from Fear 6 00:00:22,840 --> 00:00:26,040 Speaker 1: and Greed Business News, and I'm joined by Stefan from 7 00:00:26,079 --> 00:00:28,639 Speaker 1: olts dot Co the Alternative market Research You Need to 8 00:00:28,640 --> 00:00:32,120 Speaker 1: be a better investor. Stefan, Hello, Hello, and nice to 9 00:00:32,159 --> 00:00:36,680 Speaker 1: be here. I'm thrilled to be talking about Pokemon today because, 10 00:00:37,800 --> 00:00:39,879 Speaker 1: to be honest, I was part of the Pokemon generation. 11 00:00:40,360 --> 00:00:42,640 Speaker 1: I played it on the game Boy as a kid. 12 00:00:43,200 --> 00:00:46,360 Speaker 1: I collected the trading cards, I watched the TV show, 13 00:00:46,920 --> 00:00:50,120 Speaker 1: I dabbled in the world of Pokemon Go a few 14 00:00:50,159 --> 00:00:52,800 Speaker 1: years ago when it became the phenomenon that it did 15 00:00:52,840 --> 00:00:56,000 Speaker 1: in the about twenty sixteen or so. This is very 16 00:00:56,000 --> 00:00:59,760 Speaker 1: exciting to be discussing this today. But this thing is huge. 17 00:01:00,080 --> 00:01:03,080 Speaker 1: Arkamon is huge, and it has a pross tag to match. 18 00:01:03,520 --> 00:01:06,479 Speaker 1: Take us back to the beginning of it all, where 19 00:01:06,520 --> 00:01:07,119 Speaker 1: it all began. 20 00:01:07,840 --> 00:01:09,920 Speaker 2: The first thing you need to know about Pokemon is 21 00:01:09,959 --> 00:01:13,800 Speaker 2: that it's one of the longest running successful brands really 22 00:01:13,840 --> 00:01:16,720 Speaker 2: of all time. I mean, it is thriving today and 23 00:01:16,760 --> 00:01:20,160 Speaker 2: it came out first in nineteen ninety six with Pokemon 24 00:01:20,640 --> 00:01:22,480 Speaker 2: for game boys. So, like you said, right, it was 25 00:01:22,520 --> 00:01:26,000 Speaker 2: black and white, and it probably wasn't all that exciting, 26 00:01:26,040 --> 00:01:28,440 Speaker 2: but you know, it definitely got off to a great 27 00:01:28,480 --> 00:01:30,920 Speaker 2: start and never really let up. It became so much 28 00:01:30,959 --> 00:01:33,720 Speaker 2: more than video games. That's what's fascinating about Pokemon compared 29 00:01:33,760 --> 00:01:36,400 Speaker 2: to other brands is just how broad it is, right, 30 00:01:36,440 --> 00:01:38,679 Speaker 2: I mean, it's video games. There's the main series, and 31 00:01:38,720 --> 00:01:41,959 Speaker 2: there's the spinoffs. In this spinoffs galore. You've got the 32 00:01:42,000 --> 00:01:45,440 Speaker 2: trading cards, which are a huge topic in their own right, 33 00:01:46,200 --> 00:01:48,640 Speaker 2: one of the most interesting alternative asset classes out there 34 00:01:48,720 --> 00:01:52,040 Speaker 2: right now. You've got TV shows, you've got movies, movies 35 00:01:52,040 --> 00:01:56,720 Speaker 2: that are still coming out today, toys, merchandise. It just 36 00:01:56,760 --> 00:01:59,800 Speaker 2: goes on and on. It's one of the largest brands 37 00:01:59,800 --> 00:02:01,840 Speaker 2: that you know, a lot of people kind of thought 38 00:02:01,880 --> 00:02:04,200 Speaker 2: maybe why it might have faded over time, but no, 39 00:02:04,480 --> 00:02:07,200 Speaker 2: as far as we can tell, it is the number 40 00:02:07,320 --> 00:02:11,960 Speaker 2: seven basically biggest brand in the world at about eleven 41 00:02:12,000 --> 00:02:16,320 Speaker 2: billion dollars in twenty twenty four, So it is it 42 00:02:16,360 --> 00:02:17,360 Speaker 2: is thriving right now. 43 00:02:17,600 --> 00:02:20,560 Speaker 1: It's got this enduring appeal, and I wonder whether that 44 00:02:20,720 --> 00:02:26,120 Speaker 1: it's becoming almost an intergenerational thing, because just speaking from experience, 45 00:02:26,200 --> 00:02:30,280 Speaker 1: I actually find it quite gratifying to have something that 46 00:02:30,320 --> 00:02:32,880 Speaker 1: I can play with my son now where I actually 47 00:02:32,919 --> 00:02:34,720 Speaker 1: I'm a bit of an expert in this, and I'm 48 00:02:34,760 --> 00:02:37,160 Speaker 1: kind of teaching him about Pokemon and he's learning about 49 00:02:37,160 --> 00:02:38,920 Speaker 1: it and he's teaching me. And it feels like it 50 00:02:39,000 --> 00:02:41,920 Speaker 1: is now just moving on and on and on and 51 00:02:41,960 --> 00:02:43,400 Speaker 1: going through the generations. 52 00:02:43,880 --> 00:02:46,040 Speaker 2: Yeah. I think it's a nostalgia factor. Right. We talk 53 00:02:46,080 --> 00:02:48,840 Speaker 2: about this a lot with collectibles and a lot of 54 00:02:48,880 --> 00:02:52,000 Speaker 2: the kind of more esoteric alternative assets out there, But 55 00:02:52,560 --> 00:02:55,360 Speaker 2: the power of nostalgia a cross generations is huge, Like, 56 00:02:55,400 --> 00:02:57,880 Speaker 2: you're right. I mean there's entire generations now of people 57 00:02:57,880 --> 00:02:59,800 Speaker 2: that basically grew up with Pokemon and have kids that 58 00:02:59,800 --> 00:03:03,240 Speaker 2: their own, and so that love and that affinity doesn't 59 00:03:03,280 --> 00:03:05,320 Speaker 2: go away, and I think that's that's part of why 60 00:03:05,320 --> 00:03:05,880 Speaker 2: it's thriving. 61 00:03:07,200 --> 00:03:11,200 Speaker 1: I wonder the impact of Pokemon Go. So I mentioned 62 00:03:11,200 --> 00:03:13,799 Speaker 1: that in the in the intro, this mobile game that 63 00:03:14,919 --> 00:03:19,160 Speaker 1: sold for billions last month, and it was an entirely 64 00:03:19,280 --> 00:03:23,840 Speaker 1: new way of looking at Pokemon and basically almost a 65 00:03:23,880 --> 00:03:27,960 Speaker 1: reinvention of the way that people interacted with Pokemon. It 66 00:03:28,040 --> 00:03:32,000 Speaker 1: was launched in twenty sixteen, and it it's not an understatement, 67 00:03:32,000 --> 00:03:33,840 Speaker 1: it's not an overstatement, rather to say that it was 68 00:03:33,880 --> 00:03:35,840 Speaker 1: a phenomenon and it took the world by storm. 69 00:03:36,680 --> 00:03:38,640 Speaker 2: I'll never forget where I was when I first came out. 70 00:03:38,680 --> 00:03:41,480 Speaker 2: I was in Santa Monica at the time. And this 71 00:03:41,600 --> 00:03:44,480 Speaker 2: was the weekend at launched back in twenty sixteen, and 72 00:03:44,520 --> 00:03:46,839 Speaker 2: this was like the first time that like ar right, 73 00:03:46,920 --> 00:03:50,440 Speaker 2: like augmented reality had ever kind of like hit mainstream. 74 00:03:50,480 --> 00:03:52,080 Speaker 2: Like there was a few other apps and things and 75 00:03:52,080 --> 00:03:55,320 Speaker 2: stuff like that you could do. But that weekend back 76 00:03:55,360 --> 00:03:58,320 Speaker 2: in twenty sixteen, I mean, there were just people just 77 00:03:58,400 --> 00:04:01,520 Speaker 2: you know, staring into their phone phones chasing you know, 78 00:04:02,040 --> 00:04:06,720 Speaker 2: fictitious like digital creatures all around Los Angeles. I'll never 79 00:04:06,760 --> 00:04:09,120 Speaker 2: forget it. I mean it was like something else funny 80 00:04:09,160 --> 00:04:11,800 Speaker 2: anecdote with that weekend that was the same weekend that 81 00:04:12,520 --> 00:04:15,760 Speaker 2: it was either Bird or Lime the East scooters right 82 00:04:15,960 --> 00:04:20,000 Speaker 2: launched in LA and so on this one same weekend, 83 00:04:20,000 --> 00:04:22,960 Speaker 2: I remember, you had, you know, like people like chasing 84 00:04:23,000 --> 00:04:25,719 Speaker 2: Pokemon and then people scooting around on these scooters, which 85 00:04:25,720 --> 00:04:27,880 Speaker 2: for the first time, like no one ever seen before. Right. 86 00:04:28,320 --> 00:04:30,240 Speaker 2: I just remember thinking like, oh my god, like we 87 00:04:30,279 --> 00:04:33,120 Speaker 2: are living in the future right now. Later, you know, 88 00:04:33,200 --> 00:04:36,120 Speaker 2: the scooters would kind of get regulated away and Pokemon 89 00:04:36,200 --> 00:04:38,479 Speaker 2: died down a little bit, although it's still very strong. 90 00:04:38,800 --> 00:04:40,239 Speaker 2: But yeah, that was the hell of a moment. 91 00:04:40,800 --> 00:04:42,440 Speaker 1: Yeah, because in the end, it goes back to the 92 00:04:42,520 --> 00:04:45,000 Speaker 1: very basis of what Pokemon is about, which is the 93 00:04:45,160 --> 00:04:48,520 Speaker 1: entire principle of it is that there are these the creatures, 94 00:04:48,880 --> 00:04:51,520 Speaker 1: and that your job as the person playing the game 95 00:04:51,600 --> 00:04:53,599 Speaker 1: is to go around and collect them. So it taps 96 00:04:53,640 --> 00:04:56,880 Speaker 1: into this idea of collectibles and wanting to collect them all. 97 00:04:57,200 --> 00:04:59,360 Speaker 1: So it's quite addictive in that sense, and the aug 98 00:04:59,440 --> 00:05:04,840 Speaker 1: mented reality nature of Pokemon go. It was just it 99 00:05:04,880 --> 00:05:08,440 Speaker 1: was a new way of playing games and using your phone, 100 00:05:08,520 --> 00:05:11,880 Speaker 1: and you saw it happening around the world on every 101 00:05:11,960 --> 00:05:15,799 Speaker 1: street in every city. There was a stampede in Taiwan 102 00:05:15,920 --> 00:05:19,799 Speaker 1: when there was a particularly rare Pokemon appeared on the street, 103 00:05:19,800 --> 00:05:22,880 Speaker 1: and there was footage of hundreds and hundreds of people 104 00:05:23,080 --> 00:05:26,360 Speaker 1: just storming the street trying to capture this thing using 105 00:05:26,400 --> 00:05:30,279 Speaker 1: their using their phones. It was a really strange time. 106 00:05:31,360 --> 00:05:33,760 Speaker 2: Yeah, it was. And you know, it's funny because like 107 00:05:33,839 --> 00:05:37,760 Speaker 2: the developer Nyantik that they had a couple of ar 108 00:05:37,880 --> 00:05:41,240 Speaker 2: games before that, they were kind of a little known developer. 109 00:05:42,240 --> 00:05:45,360 Speaker 2: They had created this one game like Ingress and and 110 00:05:45,440 --> 00:05:47,640 Speaker 2: it was kind of like the predecessor for Pokemon Go's 111 00:05:47,680 --> 00:05:51,599 Speaker 2: location based design, but it never really took off until 112 00:05:51,680 --> 00:05:55,000 Speaker 2: Pokemon Go, and and Pokemon Go obviously took off in 113 00:05:55,000 --> 00:05:59,400 Speaker 2: a tremendous way. It was incredibly unique, but it really 114 00:06:00,400 --> 00:06:03,080 Speaker 2: you know, showed its value in terms of the amount 115 00:06:03,120 --> 00:06:06,799 Speaker 2: of data that it produced. Right, So there's the revenue side, 116 00:06:06,839 --> 00:06:10,159 Speaker 2: there's the direct revenue side with Pokemon Go makes, but 117 00:06:10,200 --> 00:06:13,479 Speaker 2: then there's also just the amount of data that is 118 00:06:13,600 --> 00:06:18,320 Speaker 2: produced by people going to places, chasing pokemon, capturing them 119 00:06:18,680 --> 00:06:20,960 Speaker 2: all over the world. It's a treasure trove of data 120 00:06:21,360 --> 00:06:24,520 Speaker 2: and that is one of the biggest assets that the 121 00:06:24,560 --> 00:06:26,520 Speaker 2: company has and part of why it's sold for three 122 00:06:26,520 --> 00:06:27,440 Speaker 2: and a half billion dollars. 123 00:06:28,040 --> 00:06:31,000 Speaker 1: And that is also then part of the controversy around 124 00:06:31,040 --> 00:06:34,000 Speaker 1: it because there were a lot of privacy concerns as well, 125 00:06:34,040 --> 00:06:37,839 Speaker 1: weren't there around the collection of all of this data 126 00:06:37,880 --> 00:06:40,480 Speaker 1: and the fact that people were willingly taking their phones 127 00:06:40,640 --> 00:06:44,120 Speaker 1: into places all kinds of places that were off limits 128 00:06:44,200 --> 00:06:47,240 Speaker 1: essentially to any kind of Google street View or anything 129 00:06:47,240 --> 00:06:50,200 Speaker 1: along those lines. Is inside people's homes and into companies 130 00:06:50,200 --> 00:06:54,680 Speaker 1: and all of these and scanning the scenery. And there 131 00:06:54,680 --> 00:06:56,000 Speaker 1: were concerns about privacy. 132 00:06:56,400 --> 00:06:58,840 Speaker 2: It was more than actually just that though. There was 133 00:06:59,000 --> 00:07:03,360 Speaker 2: like when a first launched, there was some people had 134 00:07:03,400 --> 00:07:06,120 Speaker 2: discovered that the permissions that the game was asking for 135 00:07:07,160 --> 00:07:09,840 Speaker 2: it it asked for too much information and no one 136 00:07:09,880 --> 00:07:12,320 Speaker 2: really thought twice of it. So it actually asked for 137 00:07:12,360 --> 00:07:15,920 Speaker 2: access to your entire Google accounts, calendar, Gmail search history 138 00:07:15,960 --> 00:07:19,440 Speaker 2: if you use Chrome. They later like fixed that or 139 00:07:19,480 --> 00:07:21,320 Speaker 2: patched that up or or you know, I don't know 140 00:07:21,320 --> 00:07:23,440 Speaker 2: if it was a mistake, honest mistake or what, but 141 00:07:24,720 --> 00:07:27,600 Speaker 2: that did go away. But I mean, yeah, the the 142 00:07:28,240 --> 00:07:32,520 Speaker 2: treasure trove of location data is absolutely tremendous. And so 143 00:07:32,600 --> 00:07:35,320 Speaker 2: you know when Pokemon Go it recently sold, we'll talk 144 00:07:35,320 --> 00:07:38,600 Speaker 2: about in a moment. You know, you could argue it's 145 00:07:38,640 --> 00:07:43,559 Speaker 2: the this sale was the largest transfer of location based 146 00:07:43,640 --> 00:07:47,040 Speaker 2: data and behavioral data, you know, from one country to 147 00:07:47,080 --> 00:07:50,560 Speaker 2: another country in the history of humanity. It's a pretty 148 00:07:50,600 --> 00:07:53,000 Speaker 2: bold statement, but that's it's hard It's hard to think 149 00:07:53,000 --> 00:07:54,120 Speaker 2: of anything that would be bigger than this. 150 00:07:54,720 --> 00:07:56,880 Speaker 1: That is huge, and so of course this is part 151 00:07:56,880 --> 00:07:59,600 Speaker 1: of the three and a half billion dollar stile from 152 00:08:00,120 --> 00:08:04,600 Speaker 1: bought Niantic of the Pokemon Go game all the data 153 00:08:04,640 --> 00:08:06,000 Speaker 1: that comes with it to scope Ly. 154 00:08:06,080 --> 00:08:06,400 Speaker 2: Now, the. 155 00:08:08,120 --> 00:08:12,320 Speaker 1: Interesting part of that as well is who owned Scopely. 156 00:08:13,520 --> 00:08:18,720 Speaker 2: Yeah, so Scopily back in twenty twenty three. Well, basically, 157 00:08:18,800 --> 00:08:24,119 Speaker 2: so Scopoly is a company that they may have great intentions, 158 00:08:23,920 --> 00:08:27,000 Speaker 2: that's that's all fine and dandy, but they were perched 159 00:08:27,000 --> 00:08:30,840 Speaker 2: in twenty twenty three by Saudi Arabia, specifically the massive 160 00:08:30,880 --> 00:08:33,280 Speaker 2: sovereign wealth fund that the Saudis have, which you know, 161 00:08:33,679 --> 00:08:36,160 Speaker 2: invests in all sorts of stuff, including a lot of 162 00:08:36,160 --> 00:08:39,160 Speaker 2: stuff we talk about a lot of alternative assets, sports, team, 163 00:08:39,240 --> 00:08:42,840 Speaker 2: sports leagues, the whole nine yards. But this sovereign wealth 164 00:08:42,880 --> 00:08:47,679 Speaker 2: fund bought scopally in twenty twenty three, and Scopely had 165 00:08:47,320 --> 00:08:51,160 Speaker 2: just bought on Nantik for three point five billions, so effectively, yeah, 166 00:08:52,240 --> 00:08:56,760 Speaker 2: the Saudis they own this data now, which. 167 00:08:56,600 --> 00:09:00,839 Speaker 1: Is just it was one of the larger quisitions as 168 00:09:00,880 --> 00:09:05,719 Speaker 1: well within within computer games and data. It puts it 169 00:09:05,840 --> 00:09:10,000 Speaker 1: up there in the rankings of pretty significant acquisitions. 170 00:09:10,320 --> 00:09:13,120 Speaker 2: From what we can tell, it's the tenth largest video 171 00:09:13,240 --> 00:09:17,240 Speaker 2: game sale of all time, which is which is definitely 172 00:09:17,280 --> 00:09:19,960 Speaker 2: saying something. But it's actually coming in an interesting time. 173 00:09:20,080 --> 00:09:22,800 Speaker 2: I mean it, you know, Nantic I think kind of 174 00:09:22,840 --> 00:09:25,840 Speaker 2: sees that writing on the wall, reading the tea leaves 175 00:09:25,840 --> 00:09:29,040 Speaker 2: a little bit. Gaming is kind of slowing a little bit, right, 176 00:09:29,600 --> 00:09:33,520 Speaker 2: Gaming startups have definitely slowed, So, you know, I can't 177 00:09:33,520 --> 00:09:37,160 Speaker 2: blame Nantick for selling. They're certainly doing it at at 178 00:09:37,200 --> 00:09:39,560 Speaker 2: a at a pretty good time, I think, But yeah, 179 00:09:39,559 --> 00:09:42,720 Speaker 2: funding for games is down, Games in general a little shaky. 180 00:09:43,000 --> 00:09:47,559 Speaker 2: The switch to from Nintendo is has had a kind 181 00:09:47,559 --> 00:09:50,720 Speaker 2: of like a shaky release, and so I think timing wise, 182 00:09:50,760 --> 00:09:52,920 Speaker 2: they you know, they definitely nailed it. You can't argue 183 00:09:52,920 --> 00:09:53,400 Speaker 2: against that. 184 00:09:54,200 --> 00:09:56,559 Speaker 1: All right, Well, that's the Pokemon Go part of the brand, 185 00:09:56,600 --> 00:10:00,000 Speaker 1: but as you say, the entire kind of Pokemon phenomenon 186 00:10:00,160 --> 00:10:03,320 Speaker 1: as a whole. It puts it within the top ten 187 00:10:03,440 --> 00:10:06,400 Speaker 1: most valuable licensed brands, kind of higher than Mattel and 188 00:10:06,480 --> 00:10:09,040 Speaker 1: Barbie and all that kind of thing as well. What's 189 00:10:09,080 --> 00:10:11,640 Speaker 1: the future then hold for Pokemon? 190 00:10:12,280 --> 00:10:16,000 Speaker 2: Look, if you think Pokemon's going away, I wouldn't make 191 00:10:16,040 --> 00:10:19,600 Speaker 2: that bet. I think that, you know, anything that has 192 00:10:19,640 --> 00:10:22,720 Speaker 2: this kind of power of nostalgia like the future, I 193 00:10:22,720 --> 00:10:26,520 Speaker 2: think seems pretty bright. They've got a new movie coming out, 194 00:10:26,600 --> 00:10:29,880 Speaker 2: They've got a new Pokemon Legends game that's going to 195 00:10:29,960 --> 00:10:32,680 Speaker 2: be for the Switch to is coming out a couple 196 00:10:32,640 --> 00:10:35,240 Speaker 2: of months on Nintendo's new Switch too. There's a second 197 00:10:35,320 --> 00:10:39,280 Speaker 2: Detective Pikachu film. It's a powerhouse brand. I mean, it's 198 00:10:39,360 --> 00:10:41,880 Speaker 2: up there with a lot of the largest, you know, 199 00:10:41,920 --> 00:10:44,160 Speaker 2: most beloved brands in the world. The Star Wars is, 200 00:10:45,360 --> 00:10:48,360 Speaker 2: you know, it's it's definitely it's definitely not going away. 201 00:10:48,440 --> 00:10:51,280 Speaker 2: And I think it's you know, it's got that generational appeal, 202 00:10:52,000 --> 00:10:54,600 Speaker 2: and I think it'll last many, many generations. I think 203 00:10:54,640 --> 00:10:57,520 Speaker 2: that this is definitely one that's stood the test of 204 00:10:57,559 --> 00:10:58,719 Speaker 2: time and will continue to do so. 205 00:10:59,679 --> 00:11:03,719 Speaker 1: You may the trading card game. This is is the 206 00:11:03,800 --> 00:11:05,800 Speaker 1: last point I wanted to make with you, so fan 207 00:11:06,000 --> 00:11:09,240 Speaker 1: is because the trading card game has become, as you say, 208 00:11:09,360 --> 00:11:13,400 Speaker 1: quite a collectible. And I've got a very very much 209 00:11:13,520 --> 00:11:17,720 Speaker 1: vested interest in this because back in nineteen ninety nine, 210 00:11:18,160 --> 00:11:18,640 Speaker 1: right I. 211 00:11:18,720 --> 00:11:19,840 Speaker 2: Had no where this is going. 212 00:11:20,840 --> 00:11:25,559 Speaker 1: I had a stellar collection of Pokemon cards. I still 213 00:11:25,600 --> 00:11:30,120 Speaker 1: have them, and they are all of the holographic ones, 214 00:11:30,120 --> 00:11:35,160 Speaker 1: the really kind of collectible ones, including including the big 215 00:11:35,200 --> 00:11:39,360 Speaker 1: one Charizad, which is the holographic Charazad. I still have 216 00:11:39,480 --> 00:11:43,760 Speaker 1: that from nineteen ninety nine. I can find every single 217 00:11:43,920 --> 00:11:48,160 Speaker 1: card in my collection except for the one that's worth 218 00:11:48,240 --> 00:11:51,559 Speaker 1: potentially a fortunate I feel like, you know, there's that 219 00:11:51,679 --> 00:11:56,040 Speaker 1: guy who accidentally threw out the hard drive containing all 220 00:11:56,080 --> 00:11:58,160 Speaker 1: of the bitcoin and has spent the last kind of 221 00:11:58,200 --> 00:12:01,560 Speaker 1: decades searching through landfill for Yeah, I feel like that guy. 222 00:12:01,760 --> 00:12:03,800 Speaker 1: I know that this card is well somewhere, I could 223 00:12:03,800 --> 00:12:05,520 Speaker 1: be sitting on a gold mine, but for the life 224 00:12:05,520 --> 00:12:06,480 Speaker 1: of me, I can't find it. 225 00:12:06,760 --> 00:12:09,720 Speaker 2: Yeah, good luck, man, I'm sorry, generational wealth is slipping 226 00:12:09,760 --> 00:12:11,840 Speaker 2: through your fingers. Man. I like there's a lot of 227 00:12:11,880 --> 00:12:15,360 Speaker 2: the hard stories like this, you know, I uh like, 228 00:12:15,520 --> 00:12:17,439 Speaker 2: I think it kind of took everyone by surprise, right, 229 00:12:17,559 --> 00:12:22,560 Speaker 2: like just how valuable these these cards would remain over time, 230 00:12:22,960 --> 00:12:26,319 Speaker 2: and also like just even within the trading card general 231 00:12:26,400 --> 00:12:28,640 Speaker 2: kind of like market, you know, like sports cards and 232 00:12:28,640 --> 00:12:32,040 Speaker 2: what have you. It's it's actually proven itself, like stronger 233 00:12:32,080 --> 00:12:35,640 Speaker 2: even than than sports cards. So yeah, I can't say 234 00:12:35,679 --> 00:12:38,839 Speaker 2: I predicted this one, you know, like fully, but it's 235 00:12:38,960 --> 00:12:43,120 Speaker 2: definitely got the the scarcity, it's got the media hype, right, So, 236 00:12:43,200 --> 00:12:45,520 Speaker 2: like the most valuable card in the world is owned 237 00:12:45,520 --> 00:12:47,720 Speaker 2: by like Logan Paul, who just adds to that, like, 238 00:12:47,840 --> 00:12:51,240 Speaker 2: you know, refuels that hype. Keep looking, man, you know 239 00:12:51,320 --> 00:12:54,600 Speaker 2: it's worth time to look. Man. There's actually companies out there. 240 00:12:54,640 --> 00:12:56,640 Speaker 2: Now this is funny, but there's companies out there that 241 00:12:56,679 --> 00:12:59,800 Speaker 2: will help you like find you know, like like dig 242 00:12:59,840 --> 00:13:02,839 Speaker 2: through landfills and like find to find like hard drives 243 00:13:02,840 --> 00:13:05,760 Speaker 2: with bitcoin and like charitide cards and all that stuffy 244 00:13:06,400 --> 00:13:09,360 Speaker 2: They take like I think seventy percent of the findings 245 00:13:09,360 --> 00:13:11,520 Speaker 2: if they find it. But yeah, I wish you the best, man, 246 00:13:11,559 --> 00:13:11,839 Speaker 2: I mean that. 247 00:13:12,120 --> 00:13:14,160 Speaker 1: Yeah, well, if I turn up in a new BMW 248 00:13:14,280 --> 00:13:15,920 Speaker 1: next time you see me, you will know that I 249 00:13:15,960 --> 00:13:17,360 Speaker 1: found it. Thanks very much, Stefan. 250 00:13:17,480 --> 00:13:18,560 Speaker 2: Thank you, See you next time. 251 00:13:18,880 --> 00:13:21,520 Speaker 1: To find out more, head to alts dot co sign 252 00:13:21,600 --> 00:13:23,720 Speaker 1: up to the newsletter. This episode is actually based on 253 00:13:23,840 --> 00:13:26,680 Speaker 1: an edition of that newsletter and start learning about the 254 00:13:26,679 --> 00:13:30,160 Speaker 1: future of alternative investing. I'm Michael Thompson from Fear and 255 00:13:30,200 --> 00:13:32,880 Speaker 1: Greed Business News to keep you in front. Thanks for 256 00:13:32,920 --> 00:13:33,400 Speaker 1: your company