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Speaker 1: Hi, I'm Britney Saunders and welcome to Big Business, the

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Speaker 1: place where business is far from boring.

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Speaker 2: And today I'm recording on gadigal Land.

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Speaker 1: Now, I somehow managed to build an empire from the

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Speaker 1: garage underneath my house and I'm here to share it

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Speaker 1: all with you, from the wins, the mistakes, the challenging

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Speaker 1: times and the funny moments in between. So, whether you're

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Speaker 1: in business already, perhaps you're not in the game at all,

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Speaker 1: Maybe you're just looking for some info, or you simply

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Speaker 1: just want to hear the tea, this is the podcast

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Speaker 1: for you. Coming up on today's episode, I have.

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Speaker 2: Yet another special guest.

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Speaker 1: I feel like we're really pumping out the awesome guests

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Speaker 1: in recent weeks and.

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Speaker 2: Months, if I don't say so myself.

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Speaker 1: Today's guest is an absolute disruptor in the skincare and

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Speaker 1: hair care game. She's a co founder of TBH Skincare

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Speaker 1: as well as the newly launched Booth and.

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Speaker 2: We're going to talk about it.

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Speaker 1: We're going to talk about Indy Clinton and the viral

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Speaker 1: wig scenario that we all saw across our fyps in

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Speaker 1: recent weeks. And she's a total weapon when it comes

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Speaker 1: to product branding and building cult status online. She's funny,

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Speaker 1: down to earth, brutally honest, and knows how to make

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Speaker 1: all things science and skincare sexy. Please welcome Rachel Wild

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Speaker 1: to Big Business.

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Speaker 3: Thank you, thanks for having me.

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Speaker 1: I'm glad to have you on. I only saw you

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Speaker 1: last week. I know, I feel like, what are we

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Speaker 1: going to talk about? What are we going to do

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Speaker 1: next week? We're just getting together every week. At this stage,

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Speaker 1: I'm so excited to have you on, and I feel

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Speaker 1: like we have so much that we could cover. But

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Speaker 1: before we jump into all the juicy topics and questions

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Speaker 1: that I want to ask you, can you just give

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Speaker 1: me like an elevator pitch for anyone that isn't familiar

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Speaker 1: with you and your story and what it is.

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Speaker 3: That you do.

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Speaker 4: Yes, my name is Rach I co founded a business

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Speaker 4: called TBH Skincare five years ago. That was back in

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Speaker 4: twenty twenty. It is a skincare brand specifically for people

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Speaker 4: with acne prone skin. We licensed a patented medical tech

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Speaker 4: brought it into skincare and that's how that business launched.

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Speaker 4: But since then, I have co founded another company called

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Speaker 4: York Street Brands, which is actually the parent company that

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Speaker 4: now owns TBH and another brand called boos Lab. It

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Speaker 4: was the result of a merger and we just launched

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Speaker 4: our third brand, which is called Booth. You may have

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Speaker 4: seen it. It is a haircare brand and again licenses

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Speaker 4: are patented tech for hair growth.

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Speaker 1: But that's me nice and just maybe like, what made

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Speaker 1: you get into all of this, Like, that's what I

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Speaker 1: want to know as well.

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Speaker 4: Honestly I never planned to. I say, like, I'm a

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Speaker 4: bit of an accidental like business owner founder because I

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Speaker 4: just was obsessed with marketing. That's what I love doing.

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Speaker 2: What did you do before? Like TBH?

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Speaker 4: I studied marketing at UNI, so I was like, I

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Speaker 4: would say, a pretty solid student, but I was like,

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Speaker 4: always quite creative. I thought I wanted to go and

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Speaker 4: do fashion design or something yep, And then I decided

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Speaker 4: actually I wasn't quite that creative and I sort of

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Speaker 4: settled on marketing. It was a very last minute decision.

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Speaker 4: Ended up going to UNI and I loved my degree.

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Speaker 4: Was a bit of a nerd at UNI, and then

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Speaker 4: I was like, this is what I meant to do.

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Speaker 4: So I went into corporate though after UNI, I ended

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Speaker 4: up in medical devices, which is literally the most unsexy industry.

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Speaker 2: What is medical devices.

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Speaker 4: Medical devices is like the joints that get sold into

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Speaker 4: hospitals to put in your knees when you're having a

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Speaker 4: knee surgery, like all of the equipment and tools and

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Speaker 4: tech that get get used in like a hospital healthcare setting.

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Speaker 4: So I was working in that in marketing, so like

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Speaker 4: marketing to surgeons, like it was B to B. It

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Speaker 4: was not really sexy, but very corporate, quite commercial. Taught

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Speaker 4: me a lot, and then it was through that industry

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Speaker 4: that I actually found the tech that we ended up

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Speaker 4: licensing for TBH and that launched that whole thing. So

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Speaker 4: that's how I ended up where I am now. I

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Speaker 4: just went into that corporate job. I did pretty well.

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Speaker 4: I was their first ever social media hire hilariously in

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Speaker 4: medical devices in Medtecho, and then I grew with that

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Speaker 4: team and had pretty broad remit yet by the time

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Speaker 4: I left, but spotted this tech that was being used

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Speaker 4: in hospital and healthcare and they had found out it

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Speaker 4: could be used in skin care to treat like acne,

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Speaker 4: the bacteria behind acne, and I heard about it and

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Speaker 4: selfishly was really interested because I've had a really long

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Speaker 4: experience with acne. Myself, and my skin's been my skin

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Speaker 4: has tormented me for decades, and so I was like,

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Speaker 4: I want to try this product. But also I'd been

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Speaker 4: privy to sort of how things worked in that industry.

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Speaker 4: A lot of stuff gets done on distribution deals. No

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Speaker 4: one really like a lot of these research and development

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Speaker 4: companies don't actually take tech direct to market themselves, especially

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Speaker 4: not in beauty. So I just started asking questions. I

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Speaker 4: was like, what the hell, what's happening with this tech?

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Speaker 4: This is really cool. I read all the patents, I

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Speaker 4: tried the product, and then ended up pitching for the

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Speaker 4: licensing rights to that tech to say, well, if you're

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Speaker 4: not going to take it to market, let me take

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Speaker 4: it to market and.

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Speaker 3: Build the brand.

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Speaker 4: And I think I just I'd read branding books and

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Speaker 4: business books and I was just really interested in brand building.

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Speaker 1: And it was this like you first ever attempted anything

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Speaker 1: business wise, Like you'd never done any.

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Speaker 4: No, And I don't come from like like my two

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Speaker 4: parents are their accountants.

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Speaker 3: Yep.

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Speaker 4: And I co founded it with my mum. In the end,

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Speaker 4: she came into the business.

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Speaker 2: Oh really we did.

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Speaker 4: It together, yeah, she yeah, and so yeah, we work together.

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Speaker 4: And she's like the brains behind all the finance and

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Speaker 4: ops and all the modeling and everything behind the business,

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Speaker 4: which was great because us as a team were really

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Speaker 4: really good because then I was on the other side

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Speaker 4: of the brain doing all the creative brand building from

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Speaker 4: facing stuff.

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Speaker 3: And yeah, we worked well as a team.

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Speaker 4: But no one in my family really had like done business,

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Speaker 4: e COMM business or yeah.

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Speaker 3: Like I think my grandpa had. I think you had

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Speaker 3: a printing shop.

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Speaker 2: Like that's like maybe that's where you get Yeah, like

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Speaker 2: maybe there's.

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Speaker 3: A DNA in there that. So, yeah, likes business.

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Speaker 2: But yeah, and what's your role?

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Speaker 4: My role is now CMO. So she she's a marketing

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Speaker 4: officer for all the brands. And what does your day

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Speaker 4: look like?

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Speaker 2: I'm curious, my.

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Speaker 3: God, meetings.

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Speaker 4: It's just meetings, meetings, meetings all day, every day, back

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Speaker 4: to back, which I kind of love. I have had

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Speaker 4: a really interesting transition from being founder led in the business,

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Speaker 4: doing everything you would know what it's like, wearing multiple hats,

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Speaker 4: doing the customer service, doing the packing, coming up with

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Speaker 4: the products, writing the copy, doing everything on the website,

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Speaker 4: buying the ads, cutting the content for the ads, like everything,

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Speaker 4: to then we went through this merger and we got

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Speaker 4: capital into the business to really help fast track the growth,

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Speaker 4: got us, you know, well prepped for retail. We'd already

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Speaker 4: started those conversations with the like surprise line, but you know,

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Speaker 4: it gave us the working capital resources that we needed

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Speaker 4: to stock that and market it and everything else. But

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Speaker 4: with that then we had so much more to do,

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Speaker 4: and we had more resources. I had to build a

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Speaker 4: team to do it because I was one person. So

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Speaker 4: I ended up stepping into a C suite role basically overnight.

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Speaker 3: Wow, And that was really hard transition one that I

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Speaker 3: love now.

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Speaker 4: I adore my job now, but I think I struggled

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Speaker 4: a lot.

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Speaker 1: And again, I feel like aware you and I like,

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Speaker 1: I feel like we're both so similar, but then our

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Speaker 1: actual businesses are so so different. Yeah. Even though like

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Speaker 1: people would see TBH and then they'd see Fate and

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Speaker 1: they would see like your social media and the TBH

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Speaker 1: social media and booth and like all the stuff that

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Speaker 1: you're doing. They see Fate and they look kind of similar,

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Speaker 1: but then our companies are structured completely differently. I feel

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Speaker 1: like you're way more corporate we are, and I am

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Speaker 1: backyard Bogan figuring this out as Yeah, yeah, but two

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Speaker 1: different things and that intrigues me, like and fascinates me

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Speaker 1: so much because like, as you know, I have no

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Speaker 1: clue about capital or having investors or oh but I.

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Speaker 3: Didn't have a choice, Like I had to take on

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Speaker 3: the money.

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Speaker 4: The fact that you've never raised or had any debt

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Speaker 4: in your business is like the most impressive thing I've

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Speaker 4: ever heard.

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Speaker 3: That's so impressive, it's wild.

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Speaker 1: Well let's get onto talking about booth. I feel like

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Speaker 1: nose tbh. By the way, I used your like rebound

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Speaker 1: serum this.

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Speaker 2: Morning, I'm not glowing. Yeah, are you using it to sander?

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Speaker 2: You're using it because you've had it at the book launch.

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Speaker 3: Oh that's so cool.

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Speaker 2: I have to say.

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Speaker 4: It is like the only kind of like moisturized or

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Speaker 4: anything that doesn't like because I got sensitive skin, Like

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Speaker 4: it doesn't burn my skin, and like I just feel

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Speaker 4: so nice after it.

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Speaker 3: I use it every morning. Yeah, and before I get

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Speaker 3: a bed.

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Speaker 1: Yes, everyone needs to get the milky rebound.

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Speaker 4: It's so the rebounds are arrange. Okay, the Rebound serum

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Speaker 4: was the original product, and now it's extended into a

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Speaker 4: tone and a mask and a lip treatmentod.

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Speaker 3: Yeah it is so good, So like, props to you,

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Speaker 3: shout out.

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Speaker 1: To everyone needs to go and get one use coed

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Speaker 1: Britney ten.

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Speaker 3: Actually, but I want to talk about Booth.

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Speaker 1: Yeah, I have loved seeing the whole journey of Booth,

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Speaker 1: and I was really excited when I saw you posting

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Speaker 1: on your TikTok and stuff that you were like launching

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Speaker 1: a new brand and you were kind of taking your

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Speaker 1: audience on that behind the scenes journey with you, which

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Speaker 1: we all know is like so important, especially in twenty

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Speaker 1: twenty five.

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Speaker 2: Like that behind the scenes content.

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Speaker 1: Tell us like a little bit more about Booth, why

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Speaker 1: you decided to do a whole other brand, And I'd

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Speaker 1: also love to talk more as well about your decision

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Speaker 1: to have a influencer Indie Clinton be like the face

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Speaker 1: of the brand essentially, Like I want to know more

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Speaker 1: about that, and I want.

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Speaker 2: To talk about the wigs. Sure, I want to talk

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Speaker 2: I want to go down. I want to talk about

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Speaker 2: the wigs.

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Speaker 4: Well, okay, let's start with Booth and why that happened.

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Speaker 4: Similar story to TBH, which is kind of fascinating. Now

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Speaker 4: that we've got this system I say system, it's like

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Speaker 4: that corporate structure. But at York Straight, we've got a

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Speaker 4: big marketing team. We almost have this engine that runs

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Speaker 4: the brands now, and so adding in another brand was

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Speaker 4: a matter of adding in a couple extra headcount and

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Speaker 4: maybe getting a.

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Speaker 3: Little bit more money on board. Like it wasn't.

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Speaker 4: We weren't faced with, oh my gosh, we're starting a

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Speaker 4: business again from scratch.

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Speaker 1: It's like doing the same thing, like repeating your formula

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Speaker 1: of what you've done with TBH.

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Speaker 2: But it's just a new brand and a new product.

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Speaker 4: And all the lessons and all the pain that I

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Speaker 4: went through in the early days of failing and getting

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Speaker 4: back up and failing getting back up, they were all

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Speaker 4: learnings that I was able to take and apply to

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Speaker 4: Booth from day one. So you're just looking at a

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Speaker 4: completely different start to TBH, which excited me. I think,

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Speaker 4: you know, it's like do it once, do it twice,

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Speaker 4: do it three times?

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Speaker 3: Like can it?

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Speaker 4: I think it also saw it as like a bit

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Speaker 4: of a challenge, like can I do it again?

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Speaker 2: As well.

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Speaker 1: I think you're similar to me, and it might be

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Speaker 1: a founder thing. But what is it with people like

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Speaker 1: us and just wanting to do more?

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Speaker 3: Never satisfied?

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Speaker 2: But what's wrong with us?

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Speaker 4: It's a blessing and a curse. Yeah, yeah, it's like

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Speaker 4: a constant itch to need to do like something else,

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Speaker 4: or it's never it's never enough, but yees. So I

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Speaker 4: think we were looking at the structure of the business

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Speaker 4: and going okay, like we're at a really steady point.

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Speaker 4: Now we could like, what's the next thing. So for

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Speaker 4: growth it was like new markets, international or new brands,

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Speaker 4: new products. That's a really key part of like growing

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Speaker 4: the business and to where we want it to be and.

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Speaker 3: Where we saw it being.

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Speaker 4: But we weren't just going to introduce any brand or

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Speaker 4: any product into the range. And it was quite serendipitous

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Speaker 4: how it happened, similar to TVH, because a company came

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Speaker 4: to us and said, we've.

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Speaker 3: Got this tech. It's in haircare.

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Speaker 4: It's got all of these clinical sort of research behind it.

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Speaker 4: It's been developed in Japan for seven years. But I

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Speaker 4: think there is so often these amazing technologies that get

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Speaker 4: developed that never see the light of day, that never

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Speaker 4: end up in customers' hands because people don't know how

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Speaker 4: to sell to customers, Like it sounds so simple, but

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Speaker 4: unless you understand why they're buying, how they're becoming aware

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Speaker 4: of products, what convinces them to buy, where they're shopping

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Speaker 4: what price point, like all of these things, then you're

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Speaker 4: going to have an amazing product that just never.

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Speaker 3: Reaches the right people.

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Speaker 2: That's what I always say.

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Speaker 1: Like I talk a lot about obviously marketing and business

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Speaker 1: here on this podcast, that's what the whole thing is.

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Speaker 3: Yea.

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Speaker 1: And my number one thing that I always say to

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Speaker 1: people is if I wanted to start a business, and

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Speaker 1: let's say I had no followers and nothing, I would

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Speaker 1: the first thing I would do, obviously is work out

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Speaker 1: you know what business it's going to be, all that

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Speaker 1: kind of stuff.

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Speaker 2: But the first thing I would do is build my.

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Speaker 1: Socials like for years, yeah, before even getting to that

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Speaker 1: point of then launching. Because I think a lot of

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Speaker 1: people obviously do it the other way around, where they

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Speaker 1: know they want to start a business.

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Speaker 2: They work so hard on the products.

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Speaker 1: The packaging, the branding, everything looks amazing the website, and

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Speaker 1: then they go to launch it, but the customers aren't there.

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Speaker 3: Yeah, they can't reach people.

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Speaker 2: And it's almost like you've to do it like the

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Speaker 2: other way around.

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Speaker 3: Build demand before launch, yeah.

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Speaker 1: Because it's one thing to have that great product, but

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Speaker 1: if you don't know how to sell it to people,

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Speaker 1: if you don't know how to find customers. If you

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Speaker 1: don't know how to build a community, where's your customers?

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Speaker 3: Yeah, it's very hard.

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Speaker 4: Yeah, and I feel like, I mean, it's taken TBH

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Speaker 4: five years to get to where it is now and

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Speaker 4: I never had a following before TBH or any of that,

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Speaker 4: And I think I felt that when we launched it

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Speaker 4: was uphill battle and we were lucky that we just

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Speaker 4: had enough money at the time to sort of like

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Speaker 4: invest in influencers or like.

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Speaker 3: Have a little bit of a pool of something to.

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Speaker 4: Like start the start the spark that we could then

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Speaker 4: take and run with and sort of build our own

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Speaker 4: social following from that.

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Speaker 1: We were just talking to Hannah, who is the producer

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Speaker 1: of my other podcast, High Scrollers, Like she works here

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Speaker 1: in nov and she was asking us who's coming on.

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Speaker 1: We said that you were coming on, and she said,

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Speaker 1: back in the day, she used to do a lot

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Speaker 1: of beauty content.

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Speaker 2: And I think you sent her and moisturize or something.

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Speaker 2: She made some content for you back in the day.

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Speaker 3: I love that.

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Speaker 1: So is that what you did in the early days

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Speaker 1: of TBH. We're working with beauty creators?

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Speaker 4: Yeah, we did everything and anything back in the day.

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Speaker 4: And I think that's pretty key is we would, yeah,

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Speaker 4: work with micro influencer creators. We had like one to

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Speaker 4: one relationships. I say, like I was talking to them.

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Speaker 4: I was like, how do you like it? I was

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Speaker 4: breathing them, like I was having catch ups with.

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Speaker 2: Them, like do you know what I mean?

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Speaker 3: Like it was just everything that we could be doing,

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Speaker 3: we were.

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Speaker 4: Doing because it was like, well, we're starting out and

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Speaker 4: we're at zero, so we're going to try absolutely everything

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Speaker 4: to see what works and learn what works what doesn't.

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Speaker 4: And so that's why I say, like, you go through

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Speaker 4: so much pain obviously in that process because you've got

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Speaker 4: to fail like five hundred times to get like one

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Speaker 4: one big win.

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Speaker 3: But that's how you learn.

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Speaker 2: What was the winning moment in TBH? Like, was there

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Speaker 2: a moment?

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Speaker 3: Yeah? There was.

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Speaker 4: We had wins along the way. We had Abby Chatfield

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Speaker 4: to use the products, and she's an influencer that is

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Speaker 4: so high trusted with her audience that she doesn't just

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Speaker 4: flog products yep. And she tried the products and got

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Speaker 4: this amazing result and people could see it.

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Speaker 2: I think I remember seeing this. Yeah it was this

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Speaker 2: was years ago.

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Speaker 3: Yeah, years and years ago, like twenty twenty.

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Speaker 1: Was it when like your packaging was like all orange

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Speaker 1: and red, like yeah it was still is yeah, but

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Speaker 1: like yeah, you build out more now, but it was

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Speaker 1: like older packaging.

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Speaker 3: Yeah it probably was.

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Speaker 4: Yeah, oh yeah the packaging evolved yeah at the time. Yeah,

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Speaker 4: so she used it. And I think like that was

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Speaker 4: probably the initial like wave of customers that we really

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Speaker 4: got through the door in like quite a large scale.

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Speaker 3: I mean, it wasn't like it was large for a startup.

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Speaker 4: It was meaningful and from that it sort of built

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Speaker 4: like earned media as well, Like there were building blocks

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Speaker 4: right that happened, and a lot of community building early on,

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Speaker 4: like like I say that one to one relationships with

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Speaker 4: micros with actual customers, like it was me in the DMS.

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Speaker 4: People knew that they had like this one on one

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Speaker 4: relationship with me, and then that grew yep. But the

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Speaker 4: tipping point was a viral TikTok and it was basically

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Speaker 4: the one thing that took the business from break even

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Speaker 4: or just burning cash every month to profitable.

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Speaker 2: Was it the gen z boss in a mini?

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Speaker 3: No, what one was it?

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Speaker 4: It was me blind reacting in my car to a

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Speaker 4: mention on radio that Abby mentioned us on the radio

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Speaker 4: and taking about our produce too, and I said, oh

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Speaker 4: my god, someone sent me this radio segment and I

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Speaker 4: just put my phone up and.

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Speaker 3: This was me as like a rookie.

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Speaker 4: I think I had like four hundred followers on TikTok

378
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Speaker 4: at the time, like very small scale. I think I'd

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Speaker 4: posted maybe three videos like before this.

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Speaker 2: And so it was you reacting to Abby on the radio.

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Speaker 3: Yeah.

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Speaker 4: I was literally just my phone was up in the

383
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Speaker 4: car and I was sitting there drinking my water and

384
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Speaker 4: putting on my lip barm and just listening.

385
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Speaker 3: To this clip.

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Speaker 2: And that was what blew it up.

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Speaker 3: Yeah.

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Speaker 4: And then that video got two point seven million views

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Speaker 4: and I woke up.

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Speaker 3: I literally didn't open the app again. This is how

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Speaker 3: not on TikTok. I was you just chose that?

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Speaker 4: Yeah, And then I did not open the app until

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Speaker 4: the next morning because I woke up and I looked

394
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Speaker 4: at Shopify and we had hundreds of orders and I

395
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Speaker 4: was like.

396
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Speaker 3: What where is this come from?

397
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Speaker 4: Like I was used to some days there would be

398
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Speaker 4: like ten two to ten orders I would come through

399
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Speaker 4: and I would pack and next minute I'm like, well,

400
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Speaker 4: how on earth am I going to pack all these

401
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Speaker 4: orders today? And where the hell have they come from

402
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Speaker 4: and I've opened up TikTok and Saw. I think at

403
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Speaker 4: that point it was at like one hundred thousand views,

404
00:17:21,960 --> 00:17:25,560
Speaker 4: and I was like, wow, okay. And then from that

405
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Speaker 4: moment on, I think that was two and a half

406
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Speaker 4: years into the business. I had learned that moments like

407
00:17:32,320 --> 00:17:36,000
Speaker 4: that do not come around often. Yes, So when it happened,

408
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Speaker 4: I was like, I'm not letting this, you know, go

409
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Speaker 4: out of my sight.

410
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Speaker 3: I'm milking this for all it's worth.

411
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Speaker 4: So I took a media covered it, I took the

412
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Speaker 4: media articles that were written about it and put it

413
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Speaker 4: into ads. Like it was like this whole flywheel that

414
00:17:50,720 --> 00:17:54,320
Speaker 4: then just created itself and we've repurposed it in every

415
00:17:54,320 --> 00:17:56,240
Speaker 4: single way that we could. I started filming follow up

416
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Speaker 4: videos like oh my godness, look at all the orders

417
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Speaker 4: that are come in. I'm packing them like and I

418
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Speaker 4: think from that moment on, we just never looked back.

419
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Speaker 4: We never let that moment pass us by. I think

420
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Speaker 4: it just goes to show.

421
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Speaker 1: As well, like I always talk about the importance of

422
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Speaker 1: like organic socials and posting content, and it can feel

423
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Speaker 1: so mundane and like you're getting nowhere with it, But

424
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Speaker 1: it's one of those things that you just have to

425
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Speaker 1: keep being consistent at and at some stage sooner or later,

426
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Speaker 1: it might be next week, or it might be in

427
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Speaker 1: three years, there will be that moment, like the moment

428
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Speaker 1: that you had where you just posted that one video

429
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Speaker 1: and thought nothing of it. Yeah, boom, yeah, change the

430
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Speaker 1: whole trajectory of your business.

431
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Speaker 3: Yeah.

432
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Speaker 4: And I always I always say now, I think I've

433
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Speaker 4: spoken about this on my socials, but there are so

434
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Speaker 4: many times, probably pretty close to that moment, that I

435
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Speaker 4: was like I'm going to give up, Like I'm I

436
00:18:48,840 --> 00:18:51,919
Speaker 4: don't know how much more I've got to give. And

437
00:18:51,960 --> 00:18:55,000
Speaker 4: it's like, you know that it's a visual of a

438
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Speaker 4: guy chipping away at like a rock and he's almost

439
00:18:59,000 --> 00:19:02,040
Speaker 4: like literally almost at the edge of the rock, and

440
00:19:02,119 --> 00:19:04,880
Speaker 4: he turns around and walks away, and it's like the

441
00:19:04,920 --> 00:19:08,000
Speaker 4: minute you think like you're ready to quit is often

442
00:19:08,040 --> 00:19:10,359
Speaker 4: the moment like right before, like the miracle is going

443
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Speaker 4: to happen. And it's happened to me so many times.

444
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Speaker 4: I cannot explain how many times something has happened and

445
00:19:15,640 --> 00:19:18,680
Speaker 4: I've felt like fuck, like I can't do this anymore,

446
00:19:19,200 --> 00:19:21,960
Speaker 4: and then bam, like miracle lands in your lap.

447
00:19:26,359 --> 00:19:27,840
Speaker 2: Let's circle back to boot boo.

448
00:19:29,800 --> 00:19:32,760
Speaker 1: I was just naturally talking about everything else other than

449
00:19:33,320 --> 00:19:38,600
Speaker 1: So you've launched booth just recently, Yeah, and it was everywhere. Yeah,

450
00:19:38,640 --> 00:19:44,720
Speaker 1: for the right reasons and also for some other reasons. Yeah,

451
00:19:44,760 --> 00:19:49,240
Speaker 1: so you've launched it recently, it's been absolutely everywhere. From

452
00:19:49,240 --> 00:19:51,320
Speaker 1: what I've seen, it looks like it has been a

453
00:19:51,400 --> 00:19:53,920
Speaker 1: massive success, but it's also come with a lot.

454
00:19:53,800 --> 00:19:55,119
Speaker 2: Of backlash on social media.

455
00:19:55,600 --> 00:19:56,119
Speaker 3: Yeah.

456
00:19:56,320 --> 00:19:57,720
Speaker 2: Did you always know that you.

457
00:19:57,760 --> 00:20:00,320
Speaker 1: Wanted to bring in an influencer to be like the

458
00:20:00,359 --> 00:20:02,399
Speaker 1: face of the campaign and the brand?

459
00:20:02,600 --> 00:20:04,879
Speaker 2: Was that always like party or plan?

460
00:20:05,000 --> 00:20:07,040
Speaker 1: And did you know that it was always going to

461
00:20:07,080 --> 00:20:09,640
Speaker 1: be Indie or were you exploring other people as well?

462
00:20:10,640 --> 00:20:12,879
Speaker 4: I would say there was like two people we were

463
00:20:12,920 --> 00:20:15,320
Speaker 4: looking at, but Indie was always the one that we

464
00:20:15,320 --> 00:20:19,680
Speaker 4: were sort of set on. And yes, from the moment,

465
00:20:19,720 --> 00:20:21,640
Speaker 4: we were looking at, well, what are the learnings from

466
00:20:21,680 --> 00:20:24,399
Speaker 4: TBH and the success and how are we going to

467
00:20:24,400 --> 00:20:26,680
Speaker 4: give ourselves the fastest start, how we're going to break

468
00:20:26,680 --> 00:20:29,480
Speaker 4: into the category in a meaningful way. I knew that

469
00:20:29,640 --> 00:20:32,960
Speaker 4: having someone like Indie on board was going to be

470
00:20:33,040 --> 00:20:37,040
Speaker 4: a critical component of doing that, But I also knew

471
00:20:37,240 --> 00:20:39,960
Speaker 4: that if the partnership wasn't genuine if they weren't a

472
00:20:40,000 --> 00:20:41,879
Speaker 4: genuine believer in the products. I think I saw the

473
00:20:41,920 --> 00:20:44,879
Speaker 4: power of Abby just by the fact that she was

474
00:20:45,000 --> 00:20:46,399
Speaker 4: so genuinely.

475
00:20:45,920 --> 00:20:47,600
Speaker 3: A user of the products for years.

476
00:20:47,640 --> 00:20:50,439
Speaker 4: She had the result, Like I wanted to replicate that

477
00:20:51,080 --> 00:20:55,480
Speaker 4: with someone like Indie who had that size and following.

478
00:20:56,080 --> 00:20:59,159
Speaker 4: But yeah, I think that's why the trial component of

479
00:20:59,200 --> 00:21:02,320
Speaker 4: that partnership was so important, because it was like, if

480
00:21:02,359 --> 00:21:04,200
Speaker 4: it doesn't work for you, if you don't see a result,

481
00:21:04,240 --> 00:21:07,080
Speaker 4: if you can't tangibly document that result either and really

482
00:21:07,160 --> 00:21:09,520
Speaker 4: genuinely speak to it, yeah, and it's never gonna work.

483
00:21:09,880 --> 00:21:12,800
Speaker 1: And so did you also work with other influences when

484
00:21:12,800 --> 00:21:14,679
Speaker 1: you launched booth or was it yeah, you did it

485
00:21:14,720 --> 00:21:15,440
Speaker 1: all kind of thing?

486
00:21:15,640 --> 00:21:15,840
Speaker 3: Yeap.

487
00:21:16,280 --> 00:21:18,760
Speaker 4: So we had her as sort of like the central

488
00:21:19,880 --> 00:21:23,160
Speaker 4: launch face, and she was able to speak to her

489
00:21:23,200 --> 00:21:26,040
Speaker 4: results that she'd had with the products and the trial

490
00:21:26,119 --> 00:21:29,760
Speaker 4: that where she documented everything. And but we didn't just

491
00:21:29,840 --> 00:21:31,840
Speaker 4: rely on that. We were like, Okay, we also knew

492
00:21:31,840 --> 00:21:33,280
Speaker 4: there was an opportunity to create a bit of a

493
00:21:33,320 --> 00:21:37,040
Speaker 4: halo effect with other creators also doing the same thing

494
00:21:37,440 --> 00:21:39,920
Speaker 4: to validate it again, So it wasn't just Indy.

495
00:21:39,720 --> 00:21:40,240
Speaker 3: Got a result.

496
00:21:40,280 --> 00:21:42,199
Speaker 4: It was also that person got a result, and this

497
00:21:42,200 --> 00:21:43,760
Speaker 4: person got a result, and people were seeing it the

498
00:21:43,760 --> 00:21:46,840
Speaker 4: minute at launch, like straightaway into their feeds, which meant

499
00:21:46,960 --> 00:21:49,440
Speaker 4: reaching out very early on getting these people trialing when

500
00:21:49,440 --> 00:21:51,960
Speaker 4: we were still in sample product phase, like they had

501
00:21:52,000 --> 00:21:54,080
Speaker 4: been using it for months before the brand launch.

502
00:21:54,200 --> 00:21:56,600
Speaker 2: There's a lot of there's a lot.

503
00:21:56,520 --> 00:22:01,959
Speaker 1: Of negativity online and people feel ass and way about influencers. Yeah,

504
00:22:02,920 --> 00:22:07,040
Speaker 1: what do you say, I guess to the behind the

505
00:22:07,080 --> 00:22:10,320
Speaker 1: scenes of that, because the majority of people, I think,

506
00:22:10,600 --> 00:22:13,800
Speaker 1: like they hate influencers, they don't trust them, they think

507
00:22:13,800 --> 00:22:14,440
Speaker 1: they're shady.

508
00:22:14,760 --> 00:22:16,040
Speaker 2: Yeah, they think they don't care.

509
00:22:16,880 --> 00:22:21,240
Speaker 1: But obviously and maybe they think that also influencer marketing

510
00:22:21,280 --> 00:22:24,920
Speaker 1: doesn't work. Yeah, but I think like you can obviously

511
00:22:24,960 --> 00:22:28,000
Speaker 1: talk to it working. Like, what do you feel about

512
00:22:28,119 --> 00:22:29,760
Speaker 1: influencers and influencer marketing.

513
00:22:30,200 --> 00:22:35,760
Speaker 4: I love influencers and I love influencer marketing. I think

514
00:22:35,800 --> 00:22:38,760
Speaker 4: that people have a certain perception of it. I do

515
00:22:38,880 --> 00:22:44,560
Speaker 4: find that quite interesting because my dealings with influencers typically

516
00:22:45,200 --> 00:22:46,640
Speaker 4: have been very genuine.

517
00:22:47,280 --> 00:22:47,879
Speaker 3: I'm sure.

518
00:22:48,119 --> 00:22:51,679
Speaker 4: I think, Look, there's an element of there's big brands

519
00:22:51,680 --> 00:22:54,760
Speaker 4: in market I'm sure that offer big money to influencers

520
00:22:54,800 --> 00:22:58,040
Speaker 4: and they'll take it to promote products that maybe they

521
00:22:58,080 --> 00:22:59,040
Speaker 4: otherwise don't use.

522
00:22:59,119 --> 00:22:59,560
Speaker 3: I don't know.

523
00:23:00,080 --> 00:23:03,040
Speaker 4: That's not been my experience. We're not a brand that

524
00:23:03,200 --> 00:23:07,639
Speaker 4: is able to offer the like most amount of money,

525
00:23:07,720 --> 00:23:09,600
Speaker 4: let's put it that way. I don't think that where

526
00:23:09,720 --> 00:23:12,880
Speaker 4: you're working with influencers who are only after a cash

527
00:23:12,960 --> 00:23:16,159
Speaker 4: grab because there's a bigger cash grab elsewhere. So my

528
00:23:16,359 --> 00:23:19,680
Speaker 4: personal experience of working with influencers is actually developing one

529
00:23:19,680 --> 00:23:23,760
Speaker 4: to one relationships with them, almost like becoming I've become

530
00:23:23,800 --> 00:23:26,000
Speaker 4: friends with a lot of the influencers that we've worked with.

531
00:23:26,560 --> 00:23:29,400
Speaker 4: I've seen how much they've bought into what we've created,

532
00:23:29,520 --> 00:23:32,679
Speaker 4: Like even across TBH, We've got so many fans of

533
00:23:32,720 --> 00:23:36,240
Speaker 4: the brand that it influences because they know us personally.

534
00:23:36,280 --> 00:23:39,439
Speaker 4: They know my team like you know, they'll come to events,

535
00:23:39,440 --> 00:23:42,360
Speaker 4: they know everyone's names in the team, they interact with everyone.

536
00:23:42,400 --> 00:23:44,520
Speaker 4: It's just such a different experience I think than what

537
00:23:44,680 --> 00:23:48,919
Speaker 4: people from the outside in would would think that it is.

538
00:23:49,480 --> 00:23:51,920
Speaker 4: It's not to say that that doesn't exist elsewhere. I'm

539
00:23:51,920 --> 00:23:54,200
Speaker 4: sure it does in the influencer scene the.

540
00:23:54,200 --> 00:23:57,359
Speaker 1: Same way it would exist in normal workplaces. Like there's

541
00:23:57,480 --> 00:24:00,600
Speaker 1: nice people and there's not nice people. I think there's

542
00:24:00,680 --> 00:24:04,440
Speaker 1: just like a magnifying glass when it comes to influencers.

543
00:24:04,640 --> 00:24:07,160
Speaker 2: Yeah, it's like, oh, they're all this, that and the other.

544
00:24:07,359 --> 00:24:10,760
Speaker 3: Oh people love to put people in neat little buckets.

545
00:24:10,800 --> 00:24:11,000
Speaker 1: Though.

546
00:24:11,119 --> 00:24:13,400
Speaker 4: I find it's like it's always easier for people's brains

547
00:24:13,400 --> 00:24:15,520
Speaker 4: to think more binary, like it's either this or that.

548
00:24:16,000 --> 00:24:16,879
Speaker 3: There's a spectrum.

549
00:24:16,960 --> 00:24:19,399
Speaker 4: Yeah, like you said, there's probably those people in the

550
00:24:19,400 --> 00:24:23,320
Speaker 4: industry that are like that. But I think classifying all

551
00:24:23,320 --> 00:24:27,959
Speaker 4: influencers as disingenuous, and you know, people saying that, you know,

552
00:24:28,320 --> 00:24:31,000
Speaker 4: if an influencer promotes it, it's like scamming people. But

553
00:24:31,359 --> 00:24:34,760
Speaker 4: I'm also like, you're insulting the everyday consumer who can

554
00:24:34,840 --> 00:24:36,880
Speaker 4: think for themselves, do you know what I mean. It's

555
00:24:36,920 --> 00:24:40,520
Speaker 4: like it's I feel like people are on a bit

556
00:24:40,560 --> 00:24:43,159
Speaker 4: of a moral like high horse to be like I

557
00:24:43,320 --> 00:24:46,400
Speaker 4: need to be the one to shatter like this illusion

558
00:24:46,440 --> 00:24:49,840
Speaker 4: and tell people that it's not real, because otherwise other

559
00:24:49,880 --> 00:24:50,440
Speaker 4: people are.

560
00:24:50,359 --> 00:24:52,480
Speaker 3: Going to go spend their money and they'll be brainwashed.

561
00:24:52,520 --> 00:24:56,320
Speaker 4: It's like you're actually like you're actually insulting the person

562
00:24:56,440 --> 00:24:58,720
Speaker 4: next to you who does have a fully formed brain

563
00:24:58,760 --> 00:25:01,320
Speaker 4: and can think for themselves. And I don't know, I

564
00:25:01,400 --> 00:25:03,840
Speaker 4: just find it a very interesting conversation to watch play

565
00:25:03,840 --> 00:25:06,399
Speaker 4: out online. I've seen a mass scale with the with

566
00:25:06,440 --> 00:25:07,119
Speaker 4: the booth launch.

567
00:25:07,320 --> 00:25:11,800
Speaker 2: Yeah, so on that. There was obviously a lot of conversation.

568
00:25:11,640 --> 00:25:14,960
Speaker 1: Happening around when booth launched and when everyone found out

569
00:25:15,000 --> 00:25:16,560
Speaker 1: Indy was going to be a part of it, and

570
00:25:16,600 --> 00:25:19,040
Speaker 1: the face and I feel like we have to go there.

571
00:25:19,160 --> 00:25:20,919
Speaker 2: Yeah, I want to talk about the weeks.

572
00:25:21,800 --> 00:25:23,240
Speaker 3: She wants to talk about the weeks.

573
00:25:23,240 --> 00:25:25,480
Speaker 2: I want to talk about her wearing the weeks in

574
00:25:25,560 --> 00:25:26,200
Speaker 2: the campaign.

575
00:25:26,320 --> 00:25:29,359
Speaker 1: Did you know when you were planning your campaign shoot

576
00:25:29,400 --> 00:25:31,920
Speaker 1: and everything that people were going to feel one way

577
00:25:32,040 --> 00:25:34,560
Speaker 1: or the other when it came to all the clips

578
00:25:34,600 --> 00:25:35,760
Speaker 1: with Indie wearing wigs?

579
00:25:36,960 --> 00:25:38,800
Speaker 3: You know what? Probably not what?

580
00:25:39,200 --> 00:25:43,120
Speaker 4: Yeah, you know what, I don't think that I really

581
00:25:44,600 --> 00:25:48,080
Speaker 4: grasped the scale of that. That wasn't rage bait.

582
00:25:48,200 --> 00:25:50,880
Speaker 1: But see, that's like so interesting to me because from

583
00:25:51,119 --> 00:25:54,120
Speaker 1: my perspective, I guess, like as an outsider both as

584
00:25:54,119 --> 00:25:58,160
Speaker 1: a consumer and business owner, my mind thinks you did

585
00:25:58,200 --> 00:25:58,920
Speaker 1: that on purpose.

586
00:25:59,280 --> 00:26:01,840
Speaker 3: I wish I could say I'm that clever. I didn't.

587
00:26:02,520 --> 00:26:08,600
Speaker 4: No, genuinely I didn't, which I think there was no

588
00:26:09,320 --> 00:26:14,000
Speaker 4: intent to outrage at all. Yeah, there wasn't obviously intent

589
00:26:14,040 --> 00:26:17,880
Speaker 4: to deceive. We genuinely were just building a really playful

590
00:26:17,960 --> 00:26:18,680
Speaker 4: launch campaign.

591
00:26:18,800 --> 00:26:20,639
Speaker 2: It looked cool, like, it looked awesome.

592
00:26:20,840 --> 00:26:24,879
Speaker 1: I think like as well, it was obvious that you

593
00:26:25,000 --> 00:26:27,920
Speaker 1: weren't saying your hair is going to look like this

594
00:26:28,119 --> 00:26:29,480
Speaker 1: if you use our products, or.

595
00:26:29,480 --> 00:26:31,360
Speaker 3: We weren't saying this is now Indie's hair.

596
00:26:31,680 --> 00:26:34,359
Speaker 1: No, Like it was playful, and I fully saw that

597
00:26:34,440 --> 00:26:39,080
Speaker 1: as well, from like the brand standpoint, But I think again,

598
00:26:39,160 --> 00:26:42,000
Speaker 1: like people just love to like criticize.

599
00:26:41,520 --> 00:26:42,679
Speaker 2: Like straight off the bat.

600
00:26:42,800 --> 00:26:45,320
Speaker 4: I think I probably should have realized that doing this

601
00:26:45,440 --> 00:26:47,479
Speaker 4: at the scale we were doing it out, yeah, we

602
00:26:47,520 --> 00:26:49,080
Speaker 4: were probably going to get that feedback.

603
00:26:49,160 --> 00:26:51,679
Speaker 3: Hilariously. I don't think I thought that much about it.

604
00:26:51,960 --> 00:26:54,440
Speaker 4: And I think this is what happens when you are

605
00:26:54,560 --> 00:26:57,439
Speaker 4: very close to the brand and you're building it is

606
00:26:57,440 --> 00:27:00,640
Speaker 4: sometimes you do miss like these quite large shed gend

607
00:27:00,680 --> 00:27:03,720
Speaker 4: me a message. I want to say, what the hell

608
00:27:03,800 --> 00:27:08,200
Speaker 4: do you think? It's not that it never crossed my mind.

609
00:27:09,080 --> 00:27:10,439
Speaker 4: I think I thought about it. I was like, well,

610
00:27:10,440 --> 00:27:13,199
Speaker 4: obviously it's just like so overt that people are going

611
00:27:13,240 --> 00:27:15,480
Speaker 4: to know, like it's face.

612
00:27:15,320 --> 00:27:17,840
Speaker 2: And for a visual if anyone hasn't seen it, like

613
00:27:18,000 --> 00:27:18,880
Speaker 2: she's wearing.

614
00:27:18,640 --> 00:27:21,920
Speaker 4: Like a massive wig, like massive, like you can tell

615
00:27:22,080 --> 00:27:23,840
Speaker 4: it's and it was six different wigs.

616
00:27:24,119 --> 00:27:26,399
Speaker 2: Yeah, like there's multiple weeks local wigs.

617
00:27:26,720 --> 00:27:29,320
Speaker 3: They are not her hair color, not her hair length

618
00:27:29,440 --> 00:27:31,960
Speaker 3: like at all like that. It was. It was a

619
00:27:32,000 --> 00:27:33,480
Speaker 3: stylistic direction.

620
00:27:33,680 --> 00:27:35,320
Speaker 2: Yeah, and it's very like camp.

621
00:27:35,640 --> 00:27:35,840
Speaker 3: Yeah.

622
00:27:35,880 --> 00:27:38,040
Speaker 1: I want to say, like the whole like shoot and

623
00:27:38,080 --> 00:27:41,800
Speaker 1: the theme is so extra yeah and obvious that it's

624
00:27:41,800 --> 00:27:42,080
Speaker 1: a week.

625
00:27:42,240 --> 00:27:42,440
Speaker 3: Yeah.

626
00:27:42,480 --> 00:27:44,400
Speaker 4: It was just all about how do we visually want

627
00:27:44,400 --> 00:27:46,639
Speaker 4: this brand to show up in market and how is

628
00:27:46,640 --> 00:27:48,959
Speaker 4: it going to be different to other brands in market

629
00:27:49,640 --> 00:27:52,040
Speaker 4: visually and with a tone of voice and everything else.

630
00:27:52,040 --> 00:27:54,159
Speaker 4: And that's what we were building. But I think what

631
00:27:54,960 --> 00:27:58,399
Speaker 4: the piece that is maybe relevant here is the context

632
00:27:58,600 --> 00:28:02,520
Speaker 4: was we had a five month video diary of her

633
00:28:02,800 --> 00:28:07,159
Speaker 4: using the products and clearly showing a result that I

634
00:28:07,200 --> 00:28:09,640
Speaker 4: don't think it really occurred to us that people were

635
00:28:09,680 --> 00:28:11,560
Speaker 4: gonna then look at this and think that that was

636
00:28:11,880 --> 00:28:16,119
Speaker 4: meant to be a representation of the actual result, because

637
00:28:16,160 --> 00:28:18,280
Speaker 4: we were almost like dealing with that over here, like

638
00:28:18,320 --> 00:28:22,120
Speaker 4: we're like, we've covered that off. She's gonna share her

639
00:28:22,280 --> 00:28:24,480
Speaker 4: results with the brand in the way that's really organic

640
00:28:24,560 --> 00:28:27,280
Speaker 4: to her because she's flogged it in her own like way,

641
00:28:27,320 --> 00:28:28,119
Speaker 4: in her own style.

642
00:28:28,480 --> 00:28:32,119
Speaker 2: That's all done like this was this was just a

643
00:28:32,160 --> 00:28:33,200
Speaker 2: fun brand shoot.

644
00:28:33,320 --> 00:28:35,960
Speaker 4: Yeah, Like I probably wasn't that deep, but it like

645
00:28:36,119 --> 00:28:38,000
Speaker 4: genuinely ain't that deep.

646
00:28:38,720 --> 00:28:39,440
Speaker 3: I'll tell you what.

647
00:28:39,480 --> 00:28:42,920
Speaker 1: All this wig chat it's the funniest thing I've ever seen.

648
00:28:43,080 --> 00:28:45,440
Speaker 2: Do you know that clip of that guy? He's an actor,

649
00:28:45,720 --> 00:28:47,680
Speaker 2: It's like, do you wears?

650
00:28:47,800 --> 00:28:52,280
Speaker 5: And it's like nots you know Indie and I did

651
00:28:52,280 --> 00:28:55,640
Speaker 5: that on TikTok after the after the fact that she

652
00:28:55,720 --> 00:28:58,000
Speaker 5: was wearing week and I was like, do you wear weeks?

653
00:28:58,160 --> 00:28:59,920
Speaker 2: Oh my god, that is the funniest thing. Have you

654
00:29:00,040 --> 00:29:03,040
Speaker 2: seeing that? Xander? Fuck, I gotta show you good.

655
00:29:03,560 --> 00:29:08,040
Speaker 1: So in conclusion with the wigs, it wasn't from what

656
00:29:08,080 --> 00:29:10,640
Speaker 1: I'm picking up on, is like it wasn't as big

657
00:29:10,680 --> 00:29:13,080
Speaker 1: of a thought to you as then it was online.

658
00:29:13,080 --> 00:29:15,280
Speaker 1: Like the reaction that came from it, You're like, oh,

659
00:29:15,600 --> 00:29:18,560
Speaker 1: like you just weren't expecting that because it was just

660
00:29:18,600 --> 00:29:19,800
Speaker 1: your campaign fun shoot.

661
00:29:20,000 --> 00:29:22,960
Speaker 4: Yeah, But the people of TikTok have said, oh my god,

662
00:29:23,040 --> 00:29:24,040
Speaker 4: who approved that?

663
00:29:24,680 --> 00:29:28,880
Speaker 3: Fire them? I'm like, I should be fired that decision.

664
00:29:28,960 --> 00:29:31,479
Speaker 3: I should be fired for that decision. I approved that.

665
00:29:31,640 --> 00:29:34,520
Speaker 4: It was me And yeah, maybe I probably should have

666
00:29:34,520 --> 00:29:37,520
Speaker 4: seen that coming a little bit more, but yeah, it

667
00:29:37,680 --> 00:29:38,640
Speaker 4: just wasn't.

668
00:29:38,480 --> 00:29:41,040
Speaker 2: On the shoot day. Like I'm thinking, like, did anyone go,

669
00:29:41,280 --> 00:29:42,560
Speaker 2: did anyone say anything?

670
00:29:42,760 --> 00:29:46,160
Speaker 3: No? Are we just really stupid?

671
00:29:48,080 --> 00:29:49,880
Speaker 2: I mean I think because.

672
00:29:49,640 --> 00:29:53,920
Speaker 1: I think I would have questioned it, maybe because I've

673
00:29:53,920 --> 00:29:57,200
Speaker 1: been online for so long and I can almost like

674
00:29:57,480 --> 00:29:59,600
Speaker 1: know how people are going to respond to something. Yeah,

675
00:29:59,640 --> 00:30:02,120
Speaker 1: so then I think I would have had that thought

676
00:30:02,160 --> 00:30:04,040
Speaker 1: process of hang on a second, is someone going to

677
00:30:04,080 --> 00:30:06,320
Speaker 1: say that we are telling people that this is what

678
00:30:06,360 --> 00:30:08,480
Speaker 1: their hair is going to look like products?

679
00:30:08,760 --> 00:30:10,560
Speaker 4: I think we like it was so overt that it

680
00:30:10,600 --> 00:30:12,080
Speaker 4: was fake. It was like, this is how you're going

681
00:30:12,160 --> 00:30:16,360
Speaker 4: to feel after using booth, which is not an uncommon

682
00:30:16,440 --> 00:30:20,600
Speaker 4: practice in advertising campaigns. It's like you depict how someone's

683
00:30:20,640 --> 00:30:22,400
Speaker 4: going to feel, like red Bull doesn't actually give you

684
00:30:22,480 --> 00:30:26,520
Speaker 4: wings like that, that is the equivalent. It's like, come

685
00:30:26,560 --> 00:30:29,600
Speaker 4: on guys like that. In my mind, I was that's

686
00:30:29,640 --> 00:30:31,000
Speaker 4: where I was heading with her. I was like, where

687
00:30:31,160 --> 00:30:34,920
Speaker 4: we are depicting a brand a feeling like it's.

688
00:30:34,920 --> 00:30:39,200
Speaker 2: Not literal, yes, but I think TikTok everything is.

689
00:30:39,160 --> 00:30:42,400
Speaker 4: Literal, well exactly, And then you have these people now

690
00:30:42,880 --> 00:30:46,680
Speaker 4: saying literally like you just said she used wigs to

691
00:30:46,760 --> 00:30:52,240
Speaker 4: promote a hair product, and people go outrage, Oh my god,

692
00:30:52,600 --> 00:30:53,440
Speaker 4: how did she do that?

693
00:30:53,520 --> 00:30:53,960
Speaker 3: Fire her?

694
00:30:54,520 --> 00:30:56,560
Speaker 4: You know what I mean? And so it's like, how

695
00:30:56,600 --> 00:30:59,000
Speaker 4: did we get here? Like there's no nuance ever, Like

696
00:30:59,040 --> 00:31:01,840
Speaker 4: there's no like reaching for more context.

697
00:31:01,960 --> 00:31:04,880
Speaker 3: There's no like discovery on a platform like TikTok.

698
00:31:04,920 --> 00:31:07,560
Speaker 4: It's just like I'm going to hear something, be outraged

699
00:31:07,600 --> 00:31:10,920
Speaker 4: and run in one direction and that is exactly what happened,

700
00:31:11,160 --> 00:31:12,080
Speaker 4: just like a snowball.

701
00:31:12,200 --> 00:31:15,160
Speaker 1: I do find TikTok is like that in comparison to Instagram.

702
00:31:15,240 --> 00:31:16,960
Speaker 1: People will take what you say.

703
00:31:17,000 --> 00:31:19,760
Speaker 4: Literally yeah, and they won't look for broader context, like

704
00:31:19,760 --> 00:31:22,479
Speaker 4: if it's a part two video, doesn't matter like it was.

705
00:31:22,520 --> 00:31:23,800
Speaker 4: And I think that was a big learning for me

706
00:31:23,920 --> 00:31:27,040
Speaker 4: actually in this, Like I think people have to remember, yes,

707
00:31:27,160 --> 00:31:32,400
Speaker 4: we had TBH, We've been through quite viral moments with TBH,

708
00:31:32,480 --> 00:31:35,520
Speaker 4: but it wasn't I've never been through a launch of

709
00:31:35,560 --> 00:31:39,040
Speaker 4: this scale with someone like Indie. I'm doing this for

710
00:31:39,080 --> 00:31:43,240
Speaker 4: the first time and I am putting myself up online

711
00:31:43,360 --> 00:31:49,200
Speaker 4: publicly and showing people the process. So when I miss something,

712
00:31:49,400 --> 00:31:52,960
Speaker 4: when I don't ask at the campaign, shoot, buck should

713
00:31:52,960 --> 00:31:55,320
Speaker 4: we be using wigs or not. How are people going

714
00:31:55,360 --> 00:31:57,280
Speaker 4: to respond to this? Well, yeah, I haven't been through

715
00:31:57,320 --> 00:31:59,560
Speaker 4: something at that scale before. Maybe I should have seen

716
00:31:59,560 --> 00:32:03,240
Speaker 4: that coming in. I didn't welcome to building publicly online,

717
00:32:03,360 --> 00:32:07,240
Speaker 4: welcome to building a business. You fail, that's what happens.

718
00:32:07,440 --> 00:32:08,520
Speaker 2: I don't think it was a failure.

719
00:32:08,560 --> 00:32:09,280
Speaker 3: It wasn't at all.

720
00:32:09,440 --> 00:32:11,720
Speaker 2: No, I think it was great and I fully but.

721
00:32:11,680 --> 00:32:13,520
Speaker 4: Yess things, you get it wrong. Maybe I would do

722
00:32:13,520 --> 00:32:16,080
Speaker 4: it differently next time. I actually don't think that I would, honestly.

723
00:32:16,800 --> 00:32:21,600
Speaker 4: But yeah, like I think people probably just don't have

724
00:32:21,920 --> 00:32:25,120
Speaker 4: the I don't know level of patience or they don't

725
00:32:25,120 --> 00:32:27,120
Speaker 4: they don't like to hold space fear to get it wrong.

726
00:32:31,680 --> 00:32:36,120
Speaker 1: So after the whole week debarcle, like, how has both

727
00:32:36,280 --> 00:32:37,480
Speaker 1: been since launch?

728
00:32:37,600 --> 00:32:39,000
Speaker 3: Yeah, it's been unreal.

729
00:32:39,360 --> 00:32:42,480
Speaker 4: I mean we've got the main problem that we've got

730
00:32:42,520 --> 00:32:44,800
Speaker 4: at the moment is actually keeping it in stock, which

731
00:32:44,880 --> 00:32:47,240
Speaker 4: is like the best problem. It's always the problem that

732
00:32:47,280 --> 00:32:49,240
Speaker 4: you want to have. We can't keep it on shelf

733
00:32:49,280 --> 00:32:51,680
Speaker 4: for price line, we can't keep it in stock online,

734
00:32:52,600 --> 00:32:56,240
Speaker 4: and we already have people coming back and repeat purchasing

735
00:32:56,240 --> 00:33:00,960
Speaker 4: the products. So that is the marker for of success.

736
00:33:01,040 --> 00:33:03,240
Speaker 4: That is someone's use the product, they've already seen it working,

737
00:33:03,240 --> 00:33:06,120
Speaker 4: they're coming back, they're repeat buying the dms that were

738
00:33:06,120 --> 00:33:09,240
Speaker 4: getting of people saying how much it's changed their confidence,

739
00:33:09,320 --> 00:33:13,120
Speaker 4: or like how it's actually tangibly changed, like their experience

740
00:33:13,280 --> 00:33:15,040
Speaker 4: day to day with their hair and how they feel

741
00:33:15,080 --> 00:33:18,520
Speaker 4: about themselves, all of that. But ultimately, like the scale

742
00:33:18,560 --> 00:33:20,479
Speaker 4: in which we were hoping the launch would go to,

743
00:33:21,080 --> 00:33:24,040
Speaker 4: it was more than that. So I think even though

744
00:33:24,120 --> 00:33:26,000
Speaker 4: you know, you can see certain things playing out in

745
00:33:26,000 --> 00:33:28,920
Speaker 4: your feeds on TikTok or certain pockets of the algorithm

746
00:33:29,040 --> 00:33:32,480
Speaker 4: saying certain things, ultimately the ultimately, at the end of

747
00:33:32,520 --> 00:33:34,160
Speaker 4: the day, the reality for me was like what was

748
00:33:34,200 --> 00:33:36,240
Speaker 4: actually going on in the team in the four walls,

749
00:33:36,240 --> 00:33:38,440
Speaker 4: how much fun we were having, what the sales were saying, well,

750
00:33:38,480 --> 00:33:40,840
Speaker 4: how happy the customers were. Because at the end of

751
00:33:40,880 --> 00:33:43,000
Speaker 4: the day, those people weren't our customers that were talking

752
00:33:43,040 --> 00:33:43,560
Speaker 4: like that.

753
00:33:43,480 --> 00:33:46,000
Speaker 2: Exactly, And that's always a funny thing. I think it's

754
00:33:46,040 --> 00:33:46,840
Speaker 2: so interesting.

755
00:33:47,960 --> 00:33:51,680
Speaker 1: I feel like in just in general, female founders and

756
00:33:51,760 --> 00:33:56,480
Speaker 1: especially if you're in the public, like you're so easily.

757
00:33:55,760 --> 00:33:57,280
Speaker 2: Scrutinized by everyone.

758
00:33:57,440 --> 00:33:59,320
Speaker 1: Yeah, like people, we live in a world where people

759
00:33:59,680 --> 00:34:02,280
Speaker 1: want to support women and yeah, women in power and

760
00:34:02,320 --> 00:34:05,400
Speaker 1: women in business, but they'll also be like the first

761
00:34:05,400 --> 00:34:08,320
Speaker 1: people to get dragged through the mud.

762
00:34:08,600 --> 00:34:11,560
Speaker 4: I think we've got incredibly high expectations on women and

763
00:34:11,600 --> 00:34:15,120
Speaker 4: we want to I think we demand a lot of females.

764
00:34:15,320 --> 00:34:18,319
Speaker 4: And I think it's not a case of I think

765
00:34:18,320 --> 00:34:19,919
Speaker 4: you know, you hear a lot of the time it's like, well,

766
00:34:19,920 --> 00:34:21,920
Speaker 4: we can still criticize a woman when she does the

767
00:34:21,960 --> 00:34:24,920
Speaker 4: wrong thing one hundred percent. You can like hold people accountable.

768
00:34:24,920 --> 00:34:26,919
Speaker 4: I've got no problem with that, But I think there's

769
00:34:26,960 --> 00:34:31,479
Speaker 4: something very different going on where it's like where there's

770
00:34:31,560 --> 00:34:34,160
Speaker 4: a pocket of the internet, I think that is still

771
00:34:34,520 --> 00:34:37,960
Speaker 4: really happy to see it when a woman gets it

772
00:34:38,000 --> 00:34:38,840
Speaker 4: wrong or fails.

773
00:34:38,840 --> 00:34:41,920
Speaker 3: But that is literally, like I said, part of the process.

774
00:34:41,960 --> 00:34:43,800
Speaker 4: If you're going to build publicly, if you're going to

775
00:34:43,840 --> 00:34:47,239
Speaker 4: build a business in general, you are guaranteed to get

776
00:34:47,280 --> 00:34:51,399
Speaker 4: it wrong at some point. So instead of you know, sure,

777
00:34:51,480 --> 00:34:54,319
Speaker 4: if it's offensive, if it hurts someone, if it hold

778
00:34:54,360 --> 00:34:57,279
Speaker 4: people accountable one hundred percent, yes, but it's like these

779
00:34:57,400 --> 00:35:02,440
Speaker 4: things aren't that, They're not you know, doing wigs. I'm sorry,

780
00:35:02,480 --> 00:35:07,359
Speaker 4: but that is an example of when you actually look

781
00:35:07,400 --> 00:35:10,040
Speaker 4: at what happened and what played out, people didn't get

782
00:35:10,080 --> 00:35:12,080
Speaker 4: scammed into buying snake oil.

783
00:35:11,960 --> 00:35:13,080
Speaker 3: Or whatever it was.

784
00:35:14,640 --> 00:35:18,200
Speaker 4: It's like, what is the benefit of like tearing down

785
00:35:18,880 --> 00:35:21,960
Speaker 4: like a business, Like what type of a world do

786
00:35:22,000 --> 00:35:24,320
Speaker 4: we want to build? What type of a business environment

787
00:35:24,360 --> 00:35:26,360
Speaker 4: in Australia do we want to have. We want to

788
00:35:26,440 --> 00:35:29,160
Speaker 4: encourage innovation, encouraging new jobs, like all of these things,

789
00:35:29,680 --> 00:35:33,319
Speaker 4: and that type of attitude just goes completely against that.

790
00:35:33,360 --> 00:35:35,000
Speaker 4: And I think it's like in general, but I see

791
00:35:35,000 --> 00:35:36,680
Speaker 4: it play out all the time with female founders. I've

792
00:35:36,680 --> 00:35:38,919
Speaker 4: seen it probably five times in the last month.

793
00:35:39,160 --> 00:35:41,680
Speaker 1: Yeah, I know, it's absolutely crazy, and I think it's

794
00:35:41,680 --> 00:35:46,560
Speaker 1: really important for founders, especially female founders, if you're ever

795
00:35:46,600 --> 00:35:48,719
Speaker 1: in a scenario like that. And I see it all

796
00:35:48,760 --> 00:35:51,280
Speaker 1: the time too online, like just female founders just getting

797
00:35:51,320 --> 00:35:53,359
Speaker 1: criticized left, right and center for the things that they're

798
00:35:53,360 --> 00:35:56,360
Speaker 1: not doing right. And like you said, when you're in business,

799
00:35:56,400 --> 00:35:57,520
Speaker 1: you're going to do things wrong.

800
00:35:57,760 --> 00:35:59,200
Speaker 2: Yeah, like that's just a given.

801
00:35:59,440 --> 00:36:02,799
Speaker 1: Yeah, just girls, Like we're just girls trying to figure

802
00:36:02,840 --> 00:36:06,080
Speaker 1: this shit out, you know, like we're not fucking perfect,

803
00:36:06,280 --> 00:36:07,319
Speaker 1: like no one is.

804
00:36:08,480 --> 00:36:12,120
Speaker 2: And I think it's really important to always just focus

805
00:36:12,160 --> 00:36:13,719
Speaker 2: on what matters the most.

806
00:36:13,800 --> 00:36:16,600
Speaker 1: Because you know, when people are writing horrible things online,

807
00:36:17,040 --> 00:36:18,640
Speaker 1: it's easy to like.

808
00:36:19,280 --> 00:36:22,000
Speaker 2: Lean into that and I want to continue reading it.

809
00:36:22,160 --> 00:36:23,759
Speaker 2: But same for me.

810
00:36:23,920 --> 00:36:27,279
Speaker 1: Recently, people have been saying that I'm one of the

811
00:36:27,320 --> 00:36:31,880
Speaker 1: worst brands because I've started a cult and you know,

812
00:36:32,640 --> 00:36:34,440
Speaker 1: a lot of people in my position they could like

813
00:36:34,480 --> 00:36:37,799
Speaker 1: get really upset by that and think, fuck, like, do

814
00:36:37,840 --> 00:36:39,360
Speaker 1: people actually think this about me?

815
00:36:40,000 --> 00:36:43,280
Speaker 2: When in reality, like people can call me a cult

816
00:36:43,600 --> 00:36:45,520
Speaker 2: leader or they want.

817
00:36:46,760 --> 00:36:50,879
Speaker 1: Because, like you said, I have sales coming in every day,

818
00:36:51,200 --> 00:36:53,960
Speaker 1: My staff are getting paid every week, we can afford

819
00:36:53,960 --> 00:36:57,840
Speaker 1: all of our bills. We're creating more jobs. Our customers

820
00:36:57,840 --> 00:37:00,839
Speaker 1: are loving what they're buying. We've got people visiting our

821
00:37:00,880 --> 00:37:04,440
Speaker 1: stores every day and walking out feeling amazing after finding

822
00:37:04,480 --> 00:37:05,440
Speaker 1: something that they love.

823
00:37:05,800 --> 00:37:07,480
Speaker 2: And that's what fucking matters to me.

824
00:37:08,160 --> 00:37:09,359
Speaker 3: And it should be celebrated.

825
00:37:09,600 --> 00:37:09,799
Speaker 2: Yeah.

826
00:37:09,960 --> 00:37:12,200
Speaker 1: Yeah, I don't give a fuck if someone is calling

827
00:37:12,239 --> 00:37:15,919
Speaker 1: me a cult leader because I'm waking up every day

828
00:37:16,120 --> 00:37:18,600
Speaker 1: excited to go to work and i know that I'm

829
00:37:18,640 --> 00:37:19,520
Speaker 1: doing something good.

830
00:37:19,640 --> 00:37:21,839
Speaker 4: Yeah, exactly, And I think that's what it comes down

831
00:37:21,840 --> 00:37:24,520
Speaker 4: to at the end of the day. You I think,

832
00:37:25,280 --> 00:37:27,600
Speaker 4: you know, you have to be humble enough to know

833
00:37:27,800 --> 00:37:29,760
Speaker 4: you're gonna get it wrong and you're not a perfect person.

834
00:37:30,360 --> 00:37:33,480
Speaker 4: But if you're comfortable with that, it's like it's okay

835
00:37:33,520 --> 00:37:35,840
Speaker 4: to fail. That's actually part of the process. And I

836
00:37:35,880 --> 00:37:39,040
Speaker 4: look at other cultures like America and you know, the US,

837
00:37:39,080 --> 00:37:41,000
Speaker 4: and when people fail, it's like they wear it as

838
00:37:41,000 --> 00:37:43,560
Speaker 4: a badge of honor. It's like, yeah, like I gave

839
00:37:43,600 --> 00:37:46,840
Speaker 4: it a go. We don't do that here, we don't.

840
00:37:47,000 --> 00:37:48,760
Speaker 4: It's like, oh, yeah.

841
00:37:48,560 --> 00:37:49,279
Speaker 3: You can have a go.

842
00:37:49,560 --> 00:37:52,880
Speaker 4: But then like the minute you you know, like actually

843
00:37:52,920 --> 00:37:57,120
Speaker 4: succeed or you like you try too hard, it's just like, oh, like,

844
00:37:57,280 --> 00:38:00,400
Speaker 4: you know, sit down, Like people don't like that. I

845
00:38:00,400 --> 00:38:02,799
Speaker 4: think it's something very interesting that I'm seeing at the

846
00:38:02,800 --> 00:38:05,120
Speaker 4: moment play out the culture in Australia.

847
00:38:05,320 --> 00:38:08,080
Speaker 1: People just wanting to see other people fail or like

848
00:38:08,160 --> 00:38:09,640
Speaker 1: it's like oh, yeah, have a go.

849
00:38:10,200 --> 00:38:13,200
Speaker 3: They love an underdog. Yeah I meant you're not the underdog. Yeah,

850
00:38:13,280 --> 00:38:13,759
Speaker 3: sit down.

851
00:38:14,480 --> 00:38:18,960
Speaker 2: Yeah so bloody interesting. Yeah, what's next on the cards

852
00:38:19,000 --> 00:38:19,359
Speaker 2: for you?

853
00:38:19,840 --> 00:38:24,080
Speaker 4: Oh, we have a lot of exciting things coming up really.

854
00:38:24,760 --> 00:38:25,280
Speaker 3: Yeah.

855
00:38:25,920 --> 00:38:28,160
Speaker 4: Like I said, restless always it can never sit still,

856
00:38:28,280 --> 00:38:30,440
Speaker 4: always want to be onto the next thing. No, we've

857
00:38:30,480 --> 00:38:33,640
Speaker 4: got new markets or international launchers for tbh. Which is

858
00:38:33,680 --> 00:38:35,960
Speaker 4: something quite scary because I think we've never done it

859
00:38:36,040 --> 00:38:38,520
Speaker 4: something that I've never done before. So there's gonna be

860
00:38:38,520 --> 00:38:40,719
Speaker 4: a lot of fails and a lot of learnings. But

861
00:38:40,800 --> 00:38:43,960
Speaker 4: I'm excited to sort of tackle that head on and

862
00:38:44,000 --> 00:38:46,480
Speaker 4: then Yeah, you never know, maybe some more brands or

863
00:38:47,400 --> 00:38:50,640
Speaker 4: anything could happen. Yeah, We've got lots planned me.

864
00:38:53,120 --> 00:38:55,160
Speaker 2: Maybe we'll do something you gether one day.

865
00:38:55,840 --> 00:39:00,000
Speaker 4: Maybe maybe we should start a cult.

866
00:39:00,600 --> 00:39:03,440
Speaker 2: Yeah, let's do it, bucket. Who wants to be in it?

867
00:39:03,640 --> 00:39:06,719
Speaker 3: And are you in? I've already taken my blood oath

868
00:39:06,800 --> 00:39:08,960
Speaker 3: when pod So, I.

869
00:39:08,960 --> 00:39:11,400
Speaker 1: Mean yeah, like he didn't even realize he signed up

870
00:39:11,440 --> 00:39:15,080
Speaker 1: for it, but it's too late now. We always wrap

871
00:39:15,160 --> 00:39:18,200
Speaker 1: up every big business episode with a tip of the week.

872
00:39:18,760 --> 00:39:20,440
Speaker 2: It can be anything. It can be a.

873
00:39:20,360 --> 00:39:25,040
Speaker 1: Business tip, life hack, personal hack, beauty hack, anything just

874
00:39:25,080 --> 00:39:27,480
Speaker 1: a tip or something that you like discovered recently or

875
00:39:27,520 --> 00:39:28,399
Speaker 1: something that you swear by.

876
00:39:29,040 --> 00:39:30,480
Speaker 2: Do you have any tips for us?

877
00:39:30,920 --> 00:39:33,880
Speaker 4: Mine is just front of mind for me this week

878
00:39:34,120 --> 00:39:37,160
Speaker 4: because I've gone through a i would say, three month

879
00:39:37,280 --> 00:39:42,640
Speaker 4: stint of being relatively burnt out, and I've finally prioritized

880
00:39:42,680 --> 00:39:45,759
Speaker 4: like sleep and a walk, proper sleep and a walk

881
00:39:45,840 --> 00:39:46,440
Speaker 4: every day.

882
00:39:46,920 --> 00:39:48,719
Speaker 3: And I feel like it has changed my life.

883
00:39:48,840 --> 00:39:51,720
Speaker 4: So I would say, when you're looking at your computer

884
00:39:51,760 --> 00:39:54,680
Speaker 4: screen at four point thirty, question how much you're actually

885
00:39:54,680 --> 00:39:56,120
Speaker 4: going to get done, and.

886
00:39:56,160 --> 00:39:59,400
Speaker 3: Just piss off and go for a walk. Nice, because it's.

887
00:39:59,239 --> 00:40:01,319
Speaker 4: An hour that you're probably going to spend staring at

888
00:40:01,320 --> 00:40:03,520
Speaker 4: a screen or doom scrolling. You're not gonna get that

889
00:40:03,560 --> 00:40:06,640
Speaker 4: much done and you'll have such clear thoughts when you

890
00:40:06,680 --> 00:40:09,000
Speaker 4: go for a walk. That's probably not the best hack,

891
00:40:09,080 --> 00:40:09,640
Speaker 4: because I rock.

892
00:40:10,000 --> 00:40:12,359
Speaker 1: Sometimes the simple things are the best, and like when

893
00:40:12,360 --> 00:40:16,239
Speaker 1: you're a founder, you can honestly put yourself last when

894
00:40:16,239 --> 00:40:18,640
Speaker 1: it comes to like looking after yourself and the.

895
00:40:18,600 --> 00:40:20,840
Speaker 2: Way that you eat and the sleep and the exercise.

896
00:40:20,920 --> 00:40:23,759
Speaker 1: Like I'm the worst. Yeah, I'm the worst for it.

897
00:40:23,800 --> 00:40:25,640
Speaker 1: What's the time eleven forty two and all have? HOWD

898
00:40:25,719 --> 00:40:27,879
Speaker 1: is a cannoy, you know, Like I'm just.

899
00:40:27,840 --> 00:40:29,879
Speaker 3: Had a protein yoga as I was walking here.

900
00:40:30,080 --> 00:40:32,239
Speaker 1: Yeah, but that's what it's like because you're just like,

901
00:40:32,400 --> 00:40:33,800
Speaker 1: oh fuck it, I won't eat lunch.

902
00:40:33,680 --> 00:40:35,799
Speaker 2: Today, Like I'm just going to keep doing shit. But

903
00:40:35,840 --> 00:40:38,080
Speaker 2: I think looking after ourselves is so important.

904
00:40:38,360 --> 00:40:40,800
Speaker 4: Well, I just function so much better this week, actually,

905
00:40:41,280 --> 00:40:43,640
Speaker 4: Like I watched how different my energy was when I

906
00:40:43,680 --> 00:40:45,640
Speaker 4: came into the building, which changed the energy for the team,

907
00:40:45,680 --> 00:40:48,880
Speaker 4: which changed the output that we actually got for the

908
00:40:48,920 --> 00:40:51,440
Speaker 4: business this week. And I was like, WHOA, why have

909
00:40:51,520 --> 00:40:54,279
Speaker 4: I not been doing this? Like I noticed how much

910
00:40:54,320 --> 00:40:55,600
Speaker 4: of a shift it was, and I was like, actually,

911
00:40:55,680 --> 00:40:58,320
Speaker 4: that's the best time that I can spend is taking

912
00:40:58,320 --> 00:41:00,279
Speaker 4: a break and taking a walk, because I'm going to

913
00:41:00,320 --> 00:41:02,279
Speaker 4: show up as a much better version of myself, which

914
00:41:02,320 --> 00:41:04,640
Speaker 4: then actually has like this butterfly effect.

915
00:41:04,280 --> 00:41:05,440
Speaker 3: Through the whole business.

916
00:41:05,719 --> 00:41:07,319
Speaker 4: And I think we're in like a bit of a host,

917
00:41:07,440 --> 00:41:09,520
Speaker 4: like a hustle culture is real, and I think grind

918
00:41:09,680 --> 00:41:11,960
Speaker 4: and grit is so important when it comes to building

919
00:41:11,960 --> 00:41:14,840
Speaker 4: a business, but there's a there's a balance, and I

920
00:41:14,880 --> 00:41:17,880
Speaker 4: think knowing when to just like be real with yourself,

921
00:41:17,920 --> 00:41:21,640
Speaker 4: Like is replying to emails for an hour better than

922
00:41:21,760 --> 00:41:22,640
Speaker 4: going on a walk?

923
00:41:23,040 --> 00:41:25,560
Speaker 3: No, go on the walk? Yeah, I love it.

924
00:41:25,600 --> 00:41:26,600
Speaker 2: I'm going to go on a walk.

925
00:41:27,360 --> 00:41:28,440
Speaker 3: I'm going to go on a walk.

926
00:41:28,760 --> 00:41:30,399
Speaker 2: Where can everyone find you?

927
00:41:30,520 --> 00:41:35,560
Speaker 4: And everything that you do on TikTok mainly rach Wild

928
00:41:35,600 --> 00:41:39,600
Speaker 4: on TikTok and then tvhskin can Boof and Bosie other brand,

929
00:41:39,640 --> 00:41:40,279
Speaker 4: but we didn't really.

930
00:41:40,160 --> 00:41:41,920
Speaker 2: Talk about and what stores it's everywhere.

931
00:41:42,000 --> 00:41:46,960
Speaker 4: Priceline Coals will worse his tbh. Atomic Car, Yeah, we

932
00:41:47,080 --> 00:41:49,040
Speaker 4: talked about that. It's to that too, Atomica.

933
00:41:49,239 --> 00:41:51,839
Speaker 1: The new store that's out, Yeah, I don't think it's

934
00:41:51,840 --> 00:41:52,440
Speaker 1: in Newcastle.

935
00:41:52,440 --> 00:41:53,480
Speaker 2: We'll probably never get it.

936
00:41:54,360 --> 00:41:58,279
Speaker 4: There's only one in New South Wales in Sydney Castle Towers.

937
00:41:58,480 --> 00:41:58,920
Speaker 2: Ah.

938
00:41:59,040 --> 00:42:02,480
Speaker 4: Interesting random right, Yeah, that was the first time I've

939
00:42:02,480 --> 00:42:03,320
Speaker 4: seen it popping.

940
00:42:03,080 --> 00:42:04,880
Speaker 1: Up all over my TikTok and I'm like, yeah, never

941
00:42:04,880 --> 00:42:08,040
Speaker 1: going to see that newie one day, one day, yeah.

942
00:42:07,800 --> 00:42:11,239
Speaker 2: One day. Well, it's been a pleasure and glad to

943
00:42:11,239 --> 00:42:12,680
Speaker 2: get you back on again. This has been great.

944
00:42:12,760 --> 00:42:15,200
Speaker 3: Yeah, thanks, thanks so much for having me anytime.