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Speaker 1: I get a team, You're Bloody Champs's the you project,

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Speaker 1: It's Jumbo, It's Fatty Harps and mel Tempest. The Queen,

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Speaker 1: and I don't say this insincerely, the Queen of the

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Speaker 1: Australian fitness industry. She's the backbone. She's like everyone's mum,

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Speaker 1: everyone's big sister. There ain't well, I was going to

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Speaker 1: say their own line. There are quite a lot of

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Speaker 1: people in the fitness industry who gives who give a fuck?

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Speaker 1: But she gives all the fucks. Hi, how are you?

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Speaker 2: I'm amazing and thank you for that incredible intro.

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Speaker 1: Well, it's true, it's true. I mean, you know, I've

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Speaker 1: been around longer than you in the fitness industry, and

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Speaker 1: so I'm pretty discerning, and I'm pretty skeptical, and I'm

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Speaker 1: pretty good at I've got a pretty good bullshit filter.

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Speaker 1: And you have consistently been one of the few people

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Speaker 1: in the fitness industry in Australia who are both good

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Speaker 1: at business, are also good at people. Also good that's

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Speaker 1: them both, isn't it, And also good at just being

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Speaker 1: the real deal and caring about people and understanding the

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Speaker 1: multi variability of building a business, but also building a culture,

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Speaker 1: meeting people's needs and also in the middle of that

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Speaker 1: being a good human that people can respect, respect and

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Speaker 1: trust and look up to. And I don't you know me,

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Speaker 1: I'm a smart ass. I don't say things like that

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Speaker 1: too often, so when I say it, it's true. So congratulations,

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Speaker 1: you are you good?

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Speaker 3: I'm very good.

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Speaker 2: Bit bloody cold here in Ballarat, but so I'm not coping,

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Speaker 2: not coping with the winter, creter.

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Speaker 3: I don't like the winter. I need to I need

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Speaker 3: to be somewhere warmer.

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Speaker 1: I think a bit cold in Bellarat butt and still

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Speaker 1: a bogan like the host, still a bokuking.

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Speaker 3: Hey, don't laugh.

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Speaker 2: We over the weekend we looked at this house down

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Speaker 2: the beach somewhere.

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Speaker 3: For a family member. In the name of the street

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Speaker 3: was boken Court.

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Speaker 1: That I want to buy a house in that court,

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Speaker 1: just for the bloody address. Hey, thanks for doing this. Now,

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Speaker 1: this is not a thinly veiled promo for your event,

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Speaker 1: but we're going to have a real conversation, but off

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Speaker 1: the top and at the end we're going to give

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Speaker 1: it a promo. So the Ignite Fitness Business event is

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Speaker 1: happening on August three, sorry August two in Melbs at

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Speaker 1: Crown Plaza and yours truly is opening, So I'm really

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Speaker 1: happy to be doing that for you. I don't do

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Speaker 1: too much fitness industry stuff anymore. I do a few

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Speaker 1: things a year, but I'm really happy to be involved.

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Speaker 1: And so if you're in the fitness space, if you're

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Speaker 1: a health wellness professional, if you work in a gym,

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Speaker 1: if you own a gym, if you manage a gym,

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Speaker 1: if you're a trainer, if you're a fitness instructor, if

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Speaker 1: you've got your foot in the fitness industry or your

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Speaker 1: big toe in any way, at the very least check

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Speaker 1: it out. Go and have a look. Mel I'll tell

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Speaker 1: you where to go to have a look in a minute.

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Speaker 1: I was there last year, and I've presented at well.

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Speaker 1: I've presented thousands of times, but I've presented a lot

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Speaker 1: of fitness industry things, and it was maybe the best

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Speaker 1: thing I've ever been to in terms of a fitness event.

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Speaker 1: Very like great energy, great culture. Everyone wanted to be there,

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Speaker 1: and all of the speakers were good and the content

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Speaker 1: was good. So you know, I love promoting. I'm going anyway.

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Speaker 1: I'm getting paid anyway, So me saying all this shit

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Speaker 1: is and I'm not being paid for this, right so,

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Speaker 1: and I also don't need to do any of this,

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Speaker 1: but when something's genuinely good, I'm happy to one put

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Speaker 1: my name behind it if that means anything, who gives

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Speaker 1: a fuck? But also just you know, genuinely say, if

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Speaker 1: you work in the fitness space and you want to

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Speaker 1: do better, create better, you know, grow, expand in the

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Speaker 1: fitness industry, build a brand that people want to be

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Speaker 1: part of. At the very least, go have a look

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Speaker 1: where do they go? And have a look?

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Speaker 2: Mel they go to ignite fitness, dot com dot au

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Speaker 2: and Craig.

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Speaker 3: I'll tell you what.

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Speaker 2: For your listeners, I'm going to do twenty five percent

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Speaker 2: off the ticket until the.

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Speaker 3: Seventh of July.

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Speaker 2: Yeah wow, Yeah, twenty five percent off the ticket until

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Speaker 2: the seventh of July.

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Speaker 3: And all I need to do is use a promo

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Speaker 3: co Harper. Now, the good thing about the event is

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Speaker 3: obviously we've got their women's event on.

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Speaker 2: The Saturday and the fitness business roundtables on the Friday.

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Speaker 3: They can either do both Friday and Sat Day or.

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Speaker 2: Just do one of the days, still get their twenty

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Speaker 2: five percent off and still get their OS Active CEC.

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Speaker 1: Points awesome, and I didn't know that was happening, and

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Speaker 1: that wasn't an organized In fact, I'm going to tell

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Speaker 1: you that full transparency, everyone one. I didn't know Mel

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Speaker 1: was going to do that because I rang Mel. I

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Speaker 1: had a doctor's appointment. It seems I'm not dying, so

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Speaker 1: you can all breathe easy or feel you you're probably cursing,

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Speaker 1: and I rang Mel at let's see, my appoint was

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Speaker 1: eleven thirty. It's twelve thirty eight now, I don't know,

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Speaker 1: somewhere in the ballpark of eleven o'clock and went I

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Speaker 1: had it. I had somebody's schedule today. They pulled out

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Speaker 1: and I was trying to resolve. I was trying to

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Speaker 1: fill the gap in a loving, caring way, and I thought,

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Speaker 1: how can I fill the gap? And also I thought, well,

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Speaker 1: why don't I ask Mel, because we can win, win,

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Speaker 1: we can have a good chat, and we can plug

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Speaker 1: the event. So an hour ago she didn't know, or

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Speaker 1: an hour and a half ago, she didn't know this

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Speaker 1: was happening. And I got her out of the doctor

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Speaker 1: in Mulgrave, which is half an hour away. We were

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Speaker 1: meant to record this at twelve thirty. When I got

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Speaker 1: in the car. It was about twelve oh one, so

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Speaker 1: there's been minimal prep and fuck it, here we are

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Speaker 1: and I've interrupted today now just so a couple of

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Speaker 1: things I want to know is when you run these events,

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Speaker 1: and this could be in any industry or it could

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Speaker 1: be for any reason to make money or not everyone,

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Speaker 1: but for you mail running this event where you bring

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Speaker 1: the industry together, you get some great educators and speakers,

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Speaker 1: and you know people can come and get some professional

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Speaker 1: development and some CC points and all of that is

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Speaker 1: your goal to just get it on and not go broke.

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Speaker 1: Like is it hard? I imagine because I know the

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Speaker 1: venue like the venue. They're not given Crown Plaza away right, everything,

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Speaker 1: And I'm not doing it for nothing, and neither of

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Speaker 1: most of the people. Like I was doing the maths

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Speaker 1: on the way home from the old doc and I

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Speaker 1: was thinking it must be a challenge just to not

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Speaker 1: lose money.

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Speaker 2: It's so it's a one one girl show kry. So

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Speaker 2: I'm not not, you know, doing the old ego thing.

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Speaker 2: But from start to in male organizers everything does all

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Speaker 2: the promotional stuff, organizes the graphics, tells the graphics guy

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Speaker 2: what to do do, all the marketing. You know, chat

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Speaker 2: to the guys at Crown Plaza, organize how it's going

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Speaker 2: to look go down. They have a quick look at

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Speaker 2: the room, organize all of the audio stuff.

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Speaker 3: And everything like that.

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Speaker 2: On the actual day, I have a lovely lady Larissa,

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Speaker 2: who comes along as you met, you know last year,

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Speaker 2: and with his powerpoints are working.

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Speaker 3: So it's a bit of a one man show. Look.

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Speaker 2: And you know what people forget is they just look

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Speaker 2: when they go to events. They look across the room,

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Speaker 2: they go, oh my god, look how many people here?

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Speaker 2: And they charge X amount of dollars bad, and then

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Speaker 2: they multiply it, and you know, they think you're walking

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Speaker 2: out with a million dollar check. What they don't understand

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Speaker 2: is that it took your freaking six or seven months

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Speaker 2: to organize the bloody event. So let's divide up all

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Speaker 2: of that money over book those hours, and I'll probably

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Speaker 2: get more doing something else in another industry. But I

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Speaker 2: love what I do, and I truly do believe that

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Speaker 2: the industry is moving more towards personalized events.

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Speaker 3: You know numbers under you know that eighty ninety mark

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Speaker 3: where people can.

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Speaker 2: Really connect with one another, and you know that they

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Speaker 2: can get into each other's heads and find out what's

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Speaker 2: really going on in business and how are you handling,

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Speaker 2: say your staff or your programming, and you know, how's

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Speaker 2: money going at the moment, and just really.

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Speaker 3: Ask personalized questions. And not only do they get to.

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Speaker 2: Do that, you know with other fitness business professionals are there,

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Speaker 2: but they also get to get in the face of

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Speaker 2: the presenters and the speakers.

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Speaker 3: And have one on one. So you know, I've done

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Speaker 3: it because it's personalized.

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Speaker 2: I haven't done it because I want to be a

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Speaker 2: you know, a millionaire or an entrepreneur or anything like that,

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Speaker 2: because if I wanted that title, I certainly wouldn't be

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Speaker 2: working in the fitness industry, as you know, I'd be

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Speaker 2: off doing something else. So yeah, I do it because

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Speaker 2: I love it. Do I walk away from it with

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Speaker 2: a big pocket full of money?

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Speaker 3: Not really? Nah?

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Speaker 1: And of course you own Genesis twenty four to seven

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Speaker 1: in Ballarat and you've owned that it used to be

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Speaker 1: Body and Soul that you've owned that for one hundred

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Speaker 1: and thirteen years because you're very old. How many personally

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Speaker 1: what's the population of Ballarat these days give or take.

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Speaker 1: I think I asked you this once before, and maybe

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Speaker 1: you didn't.

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Speaker 2: Yeah, it's you know, it's around, it's growing pretty quickly.

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Speaker 2: It's around that one hundred and twenty mark give or take.

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Speaker 1: Wow. Wow.

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Speaker 2: Yeah, because we've got you know, as you know, those

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Speaker 2: suburbs moving out each each month. There's new developments happening.

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Speaker 2: But you know, we've got over one hundred fitness facilities

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Speaker 2: in Ballarat and that's.

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Speaker 3: An awful lot.

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Speaker 2: Hundred over facilities, Yeah, in ballerap Yet Ballarat is supposed

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Speaker 2: to be one of the highest regions for obesity.

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Speaker 3: So how do you work that out? How do you

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Speaker 3: have over.

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Speaker 2: One hundred fitness facilities, massive sporting clubs, a lot of

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Speaker 2: money generated into secondary schools in their sports stadiums, and

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Speaker 2: yet we have you know, I think we're in the

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Speaker 2: top three for a B city.

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Speaker 1: Do you think that that figure is right? Like do

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Speaker 1: you think that's true? Or and if that is true, why,

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Speaker 1: like why is that true?

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Speaker 3: We've also got an awful lot of takeaway drive through

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Speaker 3: we've got to hack.

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Speaker 1: Yeah, so we've got one hundred fitness facilities and one

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Speaker 1: thousand fucking fast.

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Speaker 3: Well that's the reality of it.

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Speaker 2: Two. You know, when people say how do I find gym?

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Speaker 2: I say, driving the ballot and turn left. We see

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Speaker 2: the hungry Jack sign and you can't get lost.

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Speaker 3: Is it true? Are we in the top three? Well,

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Speaker 3: we can only go by the data that's given to us.

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Speaker 2: I think the problem in Ballarat is that, yeah, it.

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Speaker 3: Is the fast food outlets.

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Speaker 2: I think that we send as a fitness provider, we

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Speaker 2: send the wrong messages out to the community.

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Speaker 3: We should be about solving problems.

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Speaker 2: You know. Okay, the fit and the fast and the furious,

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Speaker 2: they're already going to gyms, They're already going to your bfts,

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Speaker 2: your boutique places, our club and many other clubs.

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Speaker 3: They are in town.

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Speaker 2: But we're not really hitting the mark and we're not

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Speaker 2: really trying to drag in our guys that are suffering

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Speaker 2: from chronic illness or those that do have our weight problems.

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Speaker 3: We're really not marketing to them.

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Speaker 2: And until we start to do that, not just as

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Speaker 2: a community, but as an industry, we're forever going to

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Speaker 2: be high up there in the top three with obese

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Speaker 2: and chronic illness issues.

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Speaker 1: Yeah. Do you know what I'm just thinking now as

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Speaker 1: somebody who's in the middle of a significant research journey,

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Speaker 1: and my life is doing my own research, running my

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Speaker 1: own studies and reading other people's research in the outcomes

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Speaker 1: of their studies, and I'm thinking, how do they get

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Speaker 1: that data Let's say one hundred thousand people, Well, we

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Speaker 1: know that it's definitely not the done thing to weigh somebody,

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Speaker 1: right it's and like, of those one hundred thousand people,

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Speaker 1: if they're saying it's got one of the highest levels

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Speaker 1: of obesity, how how do you know that? Like who's

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Speaker 1: taking these measurements and where are the measurements being done?

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Speaker 1: And if you have taken measurements on how many people,

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Speaker 1: how big was the sample? And how do you extrapolate

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Speaker 1: that to one hundred and twenty thousand people in an

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Speaker 1: expanding rurle. I don't know that. Just to me, some

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Speaker 1: of that seems a bit you know, like, what's that

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Speaker 1: based on? And you can't say, oh, they're getting it

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Speaker 1: from doctors because all that information's confidential. So who the

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Speaker 1: fuck's doing all the weighing and body fat measuring?

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Speaker 2: Yeah, I mean, let's okay, So you say it's confidential.

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Speaker 2: I'll give you an example of something that I was

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Speaker 2: able to do.

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Speaker 3: So I was able to.

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Speaker 1: Go to.

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Speaker 3: A tech company nameless.

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Speaker 2: I was able to go to a tech company, and

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Speaker 2: I was able to pick a couple of gyms in

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Speaker 2: bell Right, So if you're a bone right now in

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Speaker 2: Ballat listening to this, it may very well be new.

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Speaker 2: And I said to them, I want to know how

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Speaker 2: many members that club really does have, and I want

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Speaker 2: to know how many visits they get. And so right

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Speaker 2: now you're sitting back on well, you're never going to

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Speaker 2: find that atmail because you're not privy to that information.

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Speaker 2: I'm pretty privy to it and pretty close to the number.

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Speaker 2: What this company was able to do was able to

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Speaker 2: tell me, over a twelve month period how many visits

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Speaker 2: the club had had within a certain radius of where

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Speaker 2: the building sat. And then they were able to give

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Speaker 2: me a rough estimate of how many members that business had,

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Speaker 2: and then they were able to break down the demographic

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Speaker 2: of the people going to that club and the other

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Speaker 2: clubs that I did.

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Speaker 3: This true, and you know what, it was all based.

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Speaker 2: On what what's the one thing that you take to

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Speaker 2: the gym?

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Speaker 1: Are your phone?

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Speaker 2: Get what's on your phone apps?

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Speaker 1: Oh? Yeah, yeah, yeah, right, you go.

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Speaker 2: So it was based on the active apps on the

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Speaker 2: phones of the consumers that were going to these clubs.

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Speaker 2: So I was able to walk away with a pretty

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Speaker 2: a four colored up chart telling me my competitors roughly

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Speaker 2: how many members they've got, how many visits they've had

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Speaker 2: to their club, the demographic of their club. And what

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Speaker 2: I'm able to do with that information is in utilize

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Speaker 2: my social media marketing based on trying to grab a

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Speaker 2: hold of my competitors members.

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Speaker 3: Now, if I'm able to find that out, can you imagine,

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Speaker 3: like really think about it.

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Speaker 2: He's sitting in the doctor surgery and he's putting all

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Speaker 2: this stuff into his computer.

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Speaker 3: And we don't know what sort of software they have,

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Speaker 3: We don't know what apps that they use. Are they

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Speaker 3: collating some of the information from our visits?

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Speaker 1: Fuck? You should have been a spy dude, or at

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Speaker 1: least a government operative on your sneaky now what you want?

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Speaker 1: I know, I'm not sure you should have told that story.

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Speaker 2: I'm not really too concerned about it because, and this

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Speaker 2: might sound a.

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Speaker 3: Little bit, you know, she's pretty sure of herself.

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Speaker 2: I'm comfortable in my business. I know who my demographic is,

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Speaker 2: I know who my people are. Yeah, of course you

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Speaker 2: keep an eye on your competitors. I mean, why wouldn't you.

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Speaker 2: You're supposed to do that if you're a good business person,

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Speaker 2: then you do keep an eye on them, but you

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Speaker 2: don't allow them to rent space in your head.

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Speaker 1: But what so, why did you do that then?

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Speaker 2: Like the reason I did it was because the tech

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Speaker 2: company came to me and they worked with me in

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Speaker 2: the past when they were the person was with another company,

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Speaker 2: and they said, we like working with you, and we

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Speaker 2: want to give you this this option here, and we

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Speaker 2: want to.

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Speaker 3: Give you as like a test ummy. So we went

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Speaker 3: through the process.

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Speaker 2: Then we used some of the information for some marketing

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Speaker 2: for a new program that we were launching in the club.

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Speaker 2: I mean it even tells you what's what part of

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Speaker 2: Ballarete I should be marketing too. And so we did

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Speaker 2: some social media adds to the area that they suggested,

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Speaker 2: and we got new traffic through the club. And that

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Speaker 2: was the result from that marketing and we target those

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Speaker 2: people based on the information that we were given from

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Speaker 2: the tech company.

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Speaker 1: Wow. Well, so if you live in Balorat, I can

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Speaker 1: watch out. That is a lot of fitness facilities one

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Speaker 1: hundred that is, although where I live on Hampton Street,

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Speaker 1: which you know where that is, I mean I would

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Speaker 1: say within a you know, well up and down from

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Speaker 1: my house five hundred meters one way or the other,

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Speaker 1: So to the left or the right of my driveway,

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Speaker 1: I would say there are ten, you know, including PT studios,

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Speaker 1: actual gyms, Like there's two maybe six hundred meters two

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Speaker 1: proper commercial gyms, multiple PT studios. There's literally near my house,

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Speaker 1: there's if you're standing out the front across the road,

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Speaker 1: there's five shop fronts, three of the shops. So there's

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Speaker 1: a PET studio, then I don't know what, then another

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Speaker 1: PT studio, then I don't know what, and then there's

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Speaker 1: a pallate studio and out the back of that is

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Speaker 1: another different, separate business PT studio. So there are literally

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Speaker 1: four fitness businesses within eighty meters not even eighty meters

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Speaker 1: fifty meters of each other. And then you know, yeah,

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Speaker 1: I mean there are I think, you know. One of

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Speaker 1: the things that I've thought about a lot is like

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Speaker 1: when I grew up in inverted commas in the eighties,

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Speaker 1: working in gyms, I know, you're way younger than me

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Speaker 1: by about a day. Like there were literally like I

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Speaker 1: worked at a place called track Side Sports. That was

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Speaker 1: one of my one of my first gigs, and I

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Speaker 1: ended up managing that as a young dude in Hampton

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Speaker 1: and there were squash courts, old school squash courts. There

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Speaker 1: was up gym, there was arp pool, swimming pool, and

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Speaker 1: there was an aerobics room. And that was pretty razzle

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Speaker 1: dazzle in those days. Like there was an aerobics room,

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Speaker 1: like pretty decent gym, pretty decent pool, pretty decent you know,

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Speaker 1: that was that was state of the art. And now

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Speaker 1: I mean squash courts pretty much don't even exist. I

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Speaker 1: don't know where that. I'm sure they're around, but because

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Speaker 1: it's just a lot of space and not a lot

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Speaker 1: of return on that space, as you can imagine. But now,

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Speaker 1: I mean every second street has got a twenty four

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Speaker 1: hour gym, ladies gyms, gyms for people over fifty five, huge, huge, bloody,

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Speaker 1: multimillion squillion dollar gyms, smaller boutique gyms, you know, the

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Speaker 1: f forty five's, the bf tees that you know, cross fit.

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Speaker 1: I mean, there's just a small goos board of fitness businesses.

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Speaker 1: Now is it harder than ever to make a buck?

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Speaker 2: I think, going back to what I just said previously,

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Speaker 2: know your community, know your demographic, a market to them.

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Speaker 3: Don't try and be something.

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Speaker 2: That you're not just because you know that gym two

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Speaker 2: those downs now introduced some type of new program. It

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Speaker 2: doesn't necessarily mean that you need to chase it. You

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Speaker 2: know your community, know your demographic. But the other side

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Speaker 2: of that too is I think the next six months

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Speaker 2: is going to be really interesting, Greig, because let's look

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Speaker 2: at what's happened in Victoria.

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Speaker 3: All of a sudden, you know, landlords are.

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Speaker 2: Being hit with this ridiculous you know, extra land tax

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Speaker 2: now that we've got to pay, which means that we're

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Speaker 2: going to pass the increase onto the tenant. So that

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Speaker 2: means all of those studios, people who don't own their freeholds,

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Speaker 2: their rent is going to go up, so the rank

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Speaker 2: goes up. They're already talking about interest going up, so

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Speaker 2: those that are buying their homes.

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Speaker 3: The interest rates are going to go up.

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Speaker 2: So there's a lot of dipping happening at the moment,

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Speaker 2: and I wonder if all will survive.

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Speaker 3: I've seen probably three or four small, small, you know, shed.

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Speaker 2: Places that have closed down in the last few MONTHSS

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Speaker 2: and purely based on the fact that their rent's gone up.

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Speaker 2: It's becoming competitive, am I seeing people drop their prices

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Speaker 2: in order to get foot traffic through absolutely, is that

390
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Speaker 2: the right.

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Speaker 3: Thing to do. Depends on your financial situation.

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Speaker 2: If you've got a lot of outgoings, I certainly wouldn't

393
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Speaker 2: be dropping your pants too quid to get the foot

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Speaker 2: traffic through the door.

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Speaker 3: So I think, you know, traditionally with gyms and.

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Speaker 2: Studios over the last say five years, what I've seen

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Speaker 2: is if they need to close up shop and they

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Speaker 2: don't do it by June thirtieth, they'll most definitely do

399
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Speaker 2: it over the Christmas New Year period.

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Speaker 1: Yeah. Wow. And also is what you're talking then? Just

401
00:21:00,240 --> 00:21:04,199
Speaker 1: thinking two. In Melbourne, there's an increasing number of I

402
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Speaker 1: don't know what they call them, but I call them megajyms,

403
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Speaker 1: these gyms that are like an acre of bloody gym equipment,

404
00:21:11,040 --> 00:21:16,840
Speaker 1: these massive meathead gyms. It's like fucking twenty bench presses

405
00:21:16,880 --> 00:21:20,000
Speaker 1: in a row and fifty treadmills side by side, and

406
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Speaker 1: I don't know how the fuck they financed that. And

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Speaker 1: there some of them are selling like eight dollars a

408
00:21:28,040 --> 00:21:31,440
Speaker 1: week memberships to start. I'm like, fucking good luck. I

409
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Speaker 1: don't know how that's going to go with the long term.

410
00:21:33,800 --> 00:21:36,240
Speaker 2: Yeah, I've seen a few going for four or five,

411
00:21:36,320 --> 00:21:39,200
Speaker 2: six dollars a week. I've seen one for six dollars

412
00:21:39,280 --> 00:21:41,480
Speaker 2: a week in baler Rap, But how.

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Speaker 3: Long can you keep doing that?

414
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Speaker 2: And let's let's all be honest about directive memberships and

415
00:21:47,200 --> 00:21:50,400
Speaker 2: not talk shit about you know about it. How many

416
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Speaker 2: of them actually clear at the end of the week,

417
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Speaker 2: so you know, let's talk to club owners about their arears.

418
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Speaker 2: So they sign up one hundred people on six dollars

419
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Speaker 2: a week and the majority of the people are probably

420
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Speaker 2: under twenty one. What percentage of the six seven eight

421
00:22:04,240 --> 00:22:05,600
Speaker 2: dollars a week actually clears?

422
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Speaker 3: How often are they.

423
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Speaker 2: Chasing arrears and sending them to debt collection? Because this

424
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Speaker 2: is another issue that we have at the moment. A

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Speaker 2: lot of people are living week to week. A lot

426
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Speaker 2: of gym memberships are bouncing, and people are going, oh no, no, no,

427
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Speaker 2: we're seriously stop talking shit because they are. And it

428
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Speaker 2: doesn't matter what you're paying eight dollars a week or

429
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Speaker 2: you're paying fifty dollars a week at the five star

430
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Speaker 2: down in South Yarra, that's just open. Memberships are bouncing

431
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Speaker 2: because people are not spending and though we read lots

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Speaker 2: of articles about people won't give up their gym membership

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Speaker 2: and people won't quit their gym membership. Well they might

434
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Speaker 2: not give it up, and they might not quit it, but.

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Speaker 3: They're sure it was allowing it to bounce.

436
00:22:45,680 --> 00:22:48,960
Speaker 1: Yeah, one hundred percent. And I think also what's happening

437
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Speaker 1: is like we're trying to and I understand it. Like

438
00:22:54,520 --> 00:22:58,520
Speaker 1: there are so many businesses that are essentially reinventing the wheel, right,

439
00:22:58,560 --> 00:23:02,120
Speaker 1: They're just it's like, movement is movement, you know, Flexion

440
00:23:02,800 --> 00:23:06,919
Speaker 1: is flextion, Extension is extension. Getting your heart rate up

441
00:23:06,960 --> 00:23:08,800
Speaker 1: is getting a heart rate up. Movement is you know.

442
00:23:08,920 --> 00:23:12,520
Speaker 1: It's like when people are you know, like we're f

443
00:23:12,560 --> 00:23:16,640
Speaker 1: forty five and those kind of circuit based programs where

444
00:23:16,680 --> 00:23:19,240
Speaker 1: people go from one thing to another and then we've

445
00:23:19,240 --> 00:23:23,560
Speaker 1: got you know what is kind of loosely called functional training, right, Well,

446
00:23:23,600 --> 00:23:26,200
Speaker 1: everything's functional depending on what you're doing and what your

447
00:23:26,200 --> 00:23:29,480
Speaker 1: needs are and what your body requires. It's like even

448
00:23:29,520 --> 00:23:34,160
Speaker 1: a pinloaded bench press is functional if that's what you need.

449
00:23:34,520 --> 00:23:36,639
Speaker 1: You know. It's like people think, unless you're standing on

450
00:23:36,680 --> 00:23:39,440
Speaker 1: a fucking wobble board or a bosu, or you've got

451
00:23:39,520 --> 00:23:42,320
Speaker 1: three different things going at once, it's not functional. I

452
00:23:42,320 --> 00:23:45,840
Speaker 1: don't think they understand function. But anyway, but yeah, there's

453
00:23:45,920 --> 00:23:49,199
Speaker 1: just I think there's the constant kind of reinventing of

454
00:23:49,240 --> 00:23:54,280
Speaker 1: the wheel, where, like you said before, the business two

455
00:23:54,359 --> 00:23:57,720
Speaker 1: doors up the road has got like some new fancy,

456
00:23:57,840 --> 00:24:01,680
Speaker 1: high tech, twenty five dollar machine that like, at the

457
00:24:01,760 --> 00:24:04,760
Speaker 1: end of the day, sweats sweat, and reps are reps

458
00:24:05,000 --> 00:24:07,920
Speaker 1: and weight is weight, Like a ten pound dumbell is

459
00:24:07,920 --> 00:24:10,800
Speaker 1: a ten pound dumb bell, you know. And I remember

460
00:24:12,160 --> 00:24:14,360
Speaker 1: remember setting it. I said, I've set up a bunch

461
00:24:14,400 --> 00:24:17,920
Speaker 1: of gyms for companies, right and one of the companies

462
00:24:17,960 --> 00:24:19,720
Speaker 1: I set up a gym for they wanted a PEC

463
00:24:19,800 --> 00:24:23,399
Speaker 1: deck right there, and I go, I'm not, We're not

464
00:24:23,440 --> 00:24:25,399
Speaker 1: putting in a PEC deck. They're like, why I go,

465
00:24:25,480 --> 00:24:29,240
Speaker 1: Because it's it's a ten thousand, eight thousand dollars machine

466
00:24:29,960 --> 00:24:33,000
Speaker 1: that we can do one thing on. I go, you

467
00:24:33,000 --> 00:24:35,359
Speaker 1: can do a better movement on bench, on a bench

468
00:24:35,440 --> 00:24:37,440
Speaker 1: or on a ball with a couple of dumbbells. There's

469
00:24:37,440 --> 00:24:40,280
Speaker 1: a lot more flexibility and a lot more variability, and

470
00:24:40,320 --> 00:24:43,080
Speaker 1: you're doing the same movement, and we can get those

471
00:24:43,240 --> 00:24:46,920
Speaker 1: dumbbells for a hundred bucks, right, And so it's trying

472
00:24:46,920 --> 00:24:49,960
Speaker 1: to I think, in all of those environments figure out

473
00:24:51,200 --> 00:24:53,359
Speaker 1: what are my needs. What have they got for me

474
00:24:53,440 --> 00:24:57,240
Speaker 1: to work with? What's optimal for my body? Yeah, you

475
00:24:57,280 --> 00:25:00,080
Speaker 1: want to enjoy going there, but you know, some some

476
00:25:00,119 --> 00:25:02,480
Speaker 1: times the trillion dollar gym, with the state of the

477
00:25:03,000 --> 00:25:06,399
Speaker 1: art everything, there ain't too many people in that place

478
00:25:06,440 --> 00:25:11,919
Speaker 1: getting outstanding results necessarily. So I kind of like, for me,

479
00:25:12,160 --> 00:25:15,920
Speaker 1: I'm big on Yeah, I want somewhere that's got good equipment,

480
00:25:15,960 --> 00:25:17,560
Speaker 1: of course, but I also want to be in a

481
00:25:17,600 --> 00:25:19,600
Speaker 1: place that I like to go to. Is it a

482
00:25:19,600 --> 00:25:24,320
Speaker 1: good culture? Are the staff educated and inspired? Do they

483
00:25:24,440 --> 00:25:28,000
Speaker 1: fucking know anything? Do I want to? You know, And

484
00:25:28,520 --> 00:25:30,520
Speaker 1: I don't want to throw anyone under the bus here,

485
00:25:30,560 --> 00:25:34,439
Speaker 1: but you know, it's like the barriers to entry for

486
00:25:34,480 --> 00:25:39,000
Speaker 1: the fitness industry are pretty low. So you know, if

487
00:25:39,040 --> 00:25:41,719
Speaker 1: you're a would be client or a would be member,

488
00:25:41,880 --> 00:25:44,880
Speaker 1: make sure. And it's not that we don't want new trainers.

489
00:25:44,920 --> 00:25:48,959
Speaker 1: We definitely do. But and everyone's got to start somewhere,

490
00:25:48,960 --> 00:25:53,199
Speaker 1: including mel Tempest and Craig Harper. But you know, like

491
00:25:53,440 --> 00:25:57,480
Speaker 1: I literally pay an exercise physiologist to train my dad,

492
00:25:58,640 --> 00:26:01,560
Speaker 1: right because I want the best person in the area

493
00:26:01,600 --> 00:26:04,679
Speaker 1: that's available to work with my dad. So, you know,

494
00:26:04,720 --> 00:26:06,080
Speaker 1: there are a lot of things that we need to

495
00:26:06,160 --> 00:26:09,240
Speaker 1: factor in when we consider where we go and who

496
00:26:09,320 --> 00:26:10,479
Speaker 1: we trust with our body.

497
00:26:11,280 --> 00:26:14,000
Speaker 2: The reality, too, Craig, is that so many people are

498
00:26:14,040 --> 00:26:17,480
Speaker 2: over complicating workouts. Now, you know, let's get the twenty

499
00:26:17,480 --> 00:26:20,600
Speaker 2: five thousand dollar machine, Let's get the fifty thousand dollar machine.

500
00:26:21,080 --> 00:26:27,040
Speaker 2: We so over complicate programming that we disqualify those that

501
00:26:27,200 --> 00:26:30,760
Speaker 2: are OBEs and those that do have chronic illness and

502
00:26:30,800 --> 00:26:32,560
Speaker 2: those that do have mental health issues.

503
00:26:33,640 --> 00:26:35,240
Speaker 3: Those people condition themselves.

504
00:26:35,240 --> 00:26:37,080
Speaker 2: They walk into have a look, they see things are

505
00:26:37,080 --> 00:26:40,240
Speaker 2: too complicated, or they see your video clips on TikTok

506
00:26:40,280 --> 00:26:41,840
Speaker 2: and all the rest of it looks true.

507
00:26:41,880 --> 00:26:44,399
Speaker 3: Hard, I'm not joining the gym. Hence why we have

508
00:26:45,000 --> 00:26:48,200
Speaker 3: obese the issues, chronic illness issues, and mental health problems,

509
00:26:48,480 --> 00:26:53,520
Speaker 3: where young trainers, with all due respect, are over complicating

510
00:26:53,640 --> 00:26:56,840
Speaker 3: things for the everyday lay person to come in and

511
00:26:57,000 --> 00:26:58,760
Speaker 3: join the gym.

512
00:26:58,800 --> 00:27:02,000
Speaker 1: Yeah, and I think, look, it's interesting because I've been

513
00:27:02,080 --> 00:27:07,600
Speaker 1: having a lot of conversations lately with my training partner, Mark,

514
00:27:07,880 --> 00:27:11,119
Speaker 1: who's lovingly referred to as the Crab, whom most of

515
00:27:11,160 --> 00:27:16,560
Speaker 1: my followers know. So his daughter Jamie, she is nineteen

516
00:27:16,600 --> 00:27:20,560
Speaker 1: and she's just finishing hers at three and four, and

517
00:27:20,600 --> 00:27:23,000
Speaker 1: she i don't want to get in trouble here, so

518
00:27:23,040 --> 00:27:25,320
Speaker 1: I need to be careful what I say. But she

519
00:27:25,480 --> 00:27:28,680
Speaker 1: was asking me about programming and stuff the other day,

520
00:27:28,680 --> 00:27:32,480
Speaker 1: which we were having a good conversation, and I said

521
00:27:32,520 --> 00:27:35,399
Speaker 1: to her, look, yes, of course you need to know

522
00:27:35,440 --> 00:27:38,399
Speaker 1: how to write programs, and you'll develop more knowledge understanding

523
00:27:38,440 --> 00:27:41,520
Speaker 1: skill over time. You'll get experience, Your programming skills will

524
00:27:41,560 --> 00:27:45,399
Speaker 1: get better. You work with different people, you know, and

525
00:27:45,440 --> 00:27:48,200
Speaker 1: of course you need to understand the body and anatomy

526
00:27:48,240 --> 00:27:50,800
Speaker 1: and physiology and basic you know stuff, and a bit

527
00:27:50,800 --> 00:27:54,280
Speaker 1: of nutrition and hopefully a bit of psychology without being

528
00:27:54,320 --> 00:28:00,119
Speaker 1: a psychologist, all this stuff, and we need that. But

529
00:28:00,200 --> 00:28:02,359
Speaker 1: also at the end of the day, if I'm a

530
00:28:02,400 --> 00:28:04,440
Speaker 1: fifty year old dude and I come in to train

531
00:28:04,560 --> 00:28:09,160
Speaker 1: with her, for example, who's a fit, strong, healthy, nineteen

532
00:28:09,280 --> 00:28:13,719
Speaker 1: year old young lady. I mean, what really matters as

533
00:28:13,800 --> 00:28:16,240
Speaker 1: long as she doesn't injure me, is that I enjoy

534
00:28:16,320 --> 00:28:19,159
Speaker 1: the experience and I want to come back like, did

535
00:28:19,240 --> 00:28:22,040
Speaker 1: you do a good workout, Craig, yep? Would you have

536
00:28:22,080 --> 00:28:26,240
Speaker 1: done it without Jamie? Probably not cool? Did you think

537
00:28:26,320 --> 00:28:29,520
Speaker 1: she knows what she's doing? Did you like her? Did

538
00:28:29,560 --> 00:28:32,600
Speaker 1: you enjoy the hour? If the answer is yes, yes, yes,

539
00:28:32,640 --> 00:28:35,800
Speaker 1: then I'm probably going to come back right. But we

540
00:28:36,000 --> 00:28:39,720
Speaker 1: know that there are people in gym's who work as

541
00:28:39,760 --> 00:28:44,960
Speaker 1: instructors and trainers and whatever who may even have good knowledge,

542
00:28:45,000 --> 00:28:47,920
Speaker 1: but they just don't have whatever it is the X

543
00:28:47,960 --> 00:28:52,520
Speaker 1: factor people skills, energy, intent that people want to be

544
00:28:52,640 --> 00:28:56,240
Speaker 1: around you know, do if you're a trainer, if you

545
00:28:56,360 --> 00:28:59,000
Speaker 1: work in fitness or health or it. I mean, and

546
00:28:59,040 --> 00:29:02,040
Speaker 1: this is not about or loathing, it's about self awareness.

547
00:29:02,840 --> 00:29:04,800
Speaker 1: Do people want to be around you for an hour

548
00:29:04,840 --> 00:29:07,160
Speaker 1: on a regular basis? Because if the answer is no,

549
00:29:08,000 --> 00:29:09,400
Speaker 1: the rest of it's redundant.

550
00:29:11,240 --> 00:29:12,960
Speaker 3: No, I agree with that.

551
00:29:13,000 --> 00:29:15,040
Speaker 2: I mean, it's not just personal trainers, it's group fitness

552
00:29:15,080 --> 00:29:17,880
Speaker 2: instructors as well. You know, the objective is to get

553
00:29:17,920 --> 00:29:20,280
Speaker 2: your person in their training session, whether it's a PT

554
00:29:20,520 --> 00:29:23,000
Speaker 2: or a GFI experience, it's to get them.

555
00:29:22,840 --> 00:29:23,920
Speaker 3: From A to Z.

556
00:29:25,080 --> 00:29:27,920
Speaker 2: It's the trainer and the instructor needs to know that

557
00:29:27,960 --> 00:29:30,800
Speaker 2: it's not all about them, that it's about the client.

558
00:29:31,240 --> 00:29:34,560
Speaker 3: You know, the three rules, Stop, look and listen. That's

559
00:29:34,600 --> 00:29:35,640
Speaker 3: what you're there to do.

560
00:29:36,480 --> 00:29:38,800
Speaker 2: And you need to know where their headspace is at

561
00:29:38,800 --> 00:29:41,600
Speaker 2: the at the time, too, are they do? They just

562
00:29:41,640 --> 00:29:43,680
Speaker 2: need to get through the session today. Do they just

563
00:29:43,760 --> 00:29:46,400
Speaker 2: need to vent to you? Are they one hundred percent

564
00:29:46,440 --> 00:29:51,520
Speaker 2: there with you? It's really quite interesting. The rtos, with

565
00:29:51,640 --> 00:29:56,400
Speaker 2: all due respect to anybody that's listening, the rtos need

566
00:29:56,480 --> 00:30:00,760
Speaker 2: to lift their game because they are sending people to

567
00:30:00,960 --> 00:30:06,200
Speaker 2: JIM owners like myself. We're going through the interview process.

568
00:30:05,760 --> 00:30:07,600
Speaker 3: And I almost want to put my head in the bucket.

569
00:30:07,960 --> 00:30:10,600
Speaker 2: At the end of the interview process, you know, you

570
00:30:10,760 --> 00:30:13,200
Speaker 2: ask them the basic questions, what's going to make.

571
00:30:13,160 --> 00:30:16,360
Speaker 3: You, you know, a great personal trainer? Why should I

572
00:30:16,360 --> 00:30:16,959
Speaker 3: I hire you?

573
00:30:17,000 --> 00:30:19,360
Speaker 2: But then you ask them questions like where do you

574
00:30:19,400 --> 00:30:21,239
Speaker 2: think you're going to get your clients from? Oh, I'm

575
00:30:21,280 --> 00:30:23,440
Speaker 2: going to get them from the reception desk because they

576
00:30:23,440 --> 00:30:25,920
Speaker 2: all walk through the front doors, you know, with herds

577
00:30:25,960 --> 00:30:28,400
Speaker 2: and herds, and no, that's not where you're going to

578
00:30:28,440 --> 00:30:31,880
Speaker 2: get your clients from. And you talk to them about programming,

579
00:30:31,920 --> 00:30:33,880
Speaker 2: and then you might talk to them about do you

580
00:30:33,920 --> 00:30:34,960
Speaker 2: want to teach groups?

581
00:30:35,000 --> 00:30:36,440
Speaker 3: Do you want to teach kids? Do you want to

582
00:30:36,440 --> 00:30:37,880
Speaker 3: teach all the adults?

583
00:30:38,000 --> 00:30:40,720
Speaker 2: And they're just like their mindset is I want to

584
00:30:40,760 --> 00:30:42,640
Speaker 2: teach people that are on.

585
00:30:42,520 --> 00:30:44,160
Speaker 3: TikTok and on Instagram.

586
00:30:44,240 --> 00:30:46,480
Speaker 2: You know, I want to train people twenty one to

587
00:30:46,560 --> 00:30:48,600
Speaker 2: twenty five to twenty six, you.

588
00:30:48,560 --> 00:30:51,120
Speaker 3: Know the fifth the sports and athletes. What about the

589
00:30:51,120 --> 00:30:52,120
Speaker 3: rest of the generation?

590
00:30:52,720 --> 00:30:55,920
Speaker 2: And they're not teaching them in the rto that the

591
00:30:55,960 --> 00:30:58,760
Speaker 2: world is bigger than the reflection in the mirror.

592
00:30:58,760 --> 00:31:01,160
Speaker 3: They're not teaching them how to set up a business.

593
00:31:01,240 --> 00:31:02,280
Speaker 3: What is a business?

594
00:31:03,000 --> 00:31:07,120
Speaker 2: They're not even they're not even addressing issues such as

595
00:31:07,760 --> 00:31:11,320
Speaker 2: sham contracting in our industry, what to be aware of.

596
00:31:11,480 --> 00:31:14,960
Speaker 2: They're just taking their money, throwing them in the classroom situation.

597
00:31:15,520 --> 00:31:18,040
Speaker 2: Do ten hours you'll be right giving the thumbs up,

598
00:31:18,440 --> 00:31:20,240
Speaker 2: go out and sit in the job.

599
00:31:20,000 --> 00:31:22,120
Speaker 3: Interview with Mail, and then Mail goes, what the fuck

600
00:31:22,240 --> 00:31:22,800
Speaker 3: is going on?

601
00:31:23,600 --> 00:31:27,000
Speaker 2: But shouldn't even be working in the fucking supermarket Andlane

602
00:31:27,040 --> 00:31:29,000
Speaker 2: be training my clients well.

603
00:31:29,080 --> 00:31:32,719
Speaker 1: And also think about the immense responsibility that you have

604
00:31:34,000 --> 00:31:38,360
Speaker 1: of working with someone's body and telling a person what

605
00:31:38,640 --> 00:31:42,800
Speaker 1: to do with their body. And you know, apart from

606
00:31:42,800 --> 00:31:45,960
Speaker 1: the knowledge that you need to have, and of course

607
00:31:46,600 --> 00:31:48,840
Speaker 1: you know, we're not doctors or physios or you know,

608
00:31:48,920 --> 00:31:55,120
Speaker 1: but at the same time, we're prescribing exercise and you

609
00:31:55,160 --> 00:31:59,920
Speaker 1: know that part of the problem. I think mel is

610
00:32:00,320 --> 00:32:03,880
Speaker 1: let me put an next an asterisk next to this,

611
00:32:03,920 --> 00:32:08,560
Speaker 1: because there are some There are some very good educators

612
00:32:08,920 --> 00:32:12,080
Speaker 1: in the RTO space, but there are some shit ones

613
00:32:12,480 --> 00:32:17,040
Speaker 1: obviously no names mentioned. But so you've got people who

614
00:32:17,040 --> 00:32:21,720
Speaker 1: are instructing personal trainers, would be personal trainers who have

615
00:32:21,840 --> 00:32:26,160
Speaker 1: never been personal trainers. Right, You've got people literally teaching

616
00:32:26,480 --> 00:32:28,800
Speaker 1: people how to do the job who have never done

617
00:32:28,840 --> 00:32:31,440
Speaker 1: the job, or they've done the job a little bit,

618
00:32:31,600 --> 00:32:38,120
Speaker 1: but they certainly haven't been successful. Right, So they are theorists. Well,

619
00:32:38,360 --> 00:32:42,240
Speaker 1: theory is good, but the experience of being a trainer

620
00:32:42,400 --> 00:32:44,840
Speaker 1: is not a theoretical one. It's a face to face

621
00:32:44,960 --> 00:32:49,320
Speaker 1: practical one. Right, So if you can't fucking build rapport,

622
00:32:49,440 --> 00:32:53,880
Speaker 1: build trust, build respect, create engagement, create an experience that

623
00:32:53,920 --> 00:32:56,920
Speaker 1: people want to keep coming back. For all your understanding

624
00:32:56,960 --> 00:32:59,760
Speaker 1: of anatomy and physiology and nutrition and biomechanics and all

625
00:32:59,760 --> 00:33:03,560
Speaker 1: your science, doesn't fucking matter. You need both. Yes you

626
00:33:03,640 --> 00:33:07,800
Speaker 1: need the science, Yes you need the knowledge. But and

627
00:33:07,880 --> 00:33:10,760
Speaker 1: I could tell you countless stories of people. Remember I

628
00:33:10,800 --> 00:33:13,600
Speaker 1: employed five under trainers over twenty five years. I could

629
00:33:13,600 --> 00:33:15,760
Speaker 1: tell you countless stories of people who worked for me

630
00:33:16,600 --> 00:33:21,560
Speaker 1: who their scientific knowledge was somewhere between pretty good and outstanding,

631
00:33:22,400 --> 00:33:25,960
Speaker 1: but they just couldn't keep a client because they were

632
00:33:26,080 --> 00:33:29,280
Speaker 1: fucking boring. And then people are going, oh, well, it's

633
00:33:29,320 --> 00:33:32,920
Speaker 1: not your job to entertain people. No it's not. But

634
00:33:33,040 --> 00:33:35,320
Speaker 1: it is your job to be able to create an

635
00:33:35,360 --> 00:33:39,640
Speaker 1: experience with somebody and to build connection and rapport and trust.

636
00:33:40,360 --> 00:33:45,000
Speaker 1: And doesn't matter what you think. I can tell you unequivocally,

637
00:33:45,720 --> 00:33:50,520
Speaker 1: if people don't like you and like spending time around you,

638
00:33:50,840 --> 00:33:55,320
Speaker 1: they're not coming back. And no, it's not a popularity contest,

639
00:33:57,040 --> 00:34:01,360
Speaker 1: bah you know, but it's all of it. It's practical,

640
00:34:01,440 --> 00:34:06,200
Speaker 1: it's physiological, it's psychological, it's sociological. And if you don't

641
00:34:06,280 --> 00:34:10,120
Speaker 1: understand the totality of the you know, even when you

642
00:34:10,160 --> 00:34:13,600
Speaker 1: think about it on the most fundamental level, it's a

643
00:34:13,640 --> 00:34:18,440
Speaker 1: customer service job, right. If you don't want to serve customers,

644
00:34:19,200 --> 00:34:23,120
Speaker 1: then fucking go do something else because it is a

645
00:34:23,200 --> 00:34:28,640
Speaker 1: customer service role and understanding how people are, you know.

646
00:34:28,680 --> 00:34:30,960
Speaker 1: And anyway, back to the long winded story, I said

647
00:34:30,960 --> 00:34:34,480
Speaker 1: to young Jamie, your biggest challenge won't be remembering what

648
00:34:34,520 --> 00:34:36,680
Speaker 1: the four cords are or that they insert into the

649
00:34:36,680 --> 00:34:40,040
Speaker 1: PTELL attendant and then into the tibial tuberosity in the

650
00:34:40,320 --> 00:34:42,719
Speaker 1: front of your fucking tibia. That ain't your issue or

651
00:34:43,000 --> 00:34:46,480
Speaker 1: the five adductor muscles of the FEMA. Right, your biggest

652
00:34:46,520 --> 00:34:50,279
Speaker 1: issue is going to be how do I talk to

653
00:34:50,320 --> 00:34:54,520
Speaker 1: this fifty year old man and instill trust and confidence

654
00:34:54,680 --> 00:34:59,319
Speaker 1: and respect both ways and give him a workout that

655
00:34:59,400 --> 00:35:01,560
Speaker 1: he wants to come back for or she wants to

656
00:35:01,560 --> 00:35:04,600
Speaker 1: come back for. You know, that's the thing and at

657
00:35:04,680 --> 00:35:09,400
Speaker 1: least part of the courses. And you can't you can't

658
00:35:09,480 --> 00:35:13,160
Speaker 1: give someone experience, but you can have these conversations with

659
00:35:13,280 --> 00:35:18,640
Speaker 1: them to understand the totality of what is required if

660
00:35:18,640 --> 00:35:20,840
Speaker 1: you are going to be a fitness professional working with

661
00:35:20,920 --> 00:35:21,720
Speaker 1: the general public.

662
00:35:23,120 --> 00:35:25,080
Speaker 2: Yeah, I agree with that, and you know what, create

663
00:35:25,080 --> 00:35:26,719
Speaker 2: one of the other things that we need to think

664
00:35:26,719 --> 00:35:30,759
Speaker 2: of as an industry is if we were to become regulated,

665
00:35:31,600 --> 00:35:34,920
Speaker 2: would that be a betterment for the industry?

666
00:35:36,080 --> 00:35:39,000
Speaker 1: Explain that to people? How like people are going to

667
00:35:39,040 --> 00:35:41,920
Speaker 1: go what do you mean it's not regulated? Explain because

668
00:35:42,080 --> 00:35:45,720
Speaker 1: also keep in mind, probably seventy percent of the people

669
00:35:45,760 --> 00:35:49,080
Speaker 1: listening now don't go to a gym. Yeah, and probably

670
00:35:49,160 --> 00:35:52,680
Speaker 1: ninety percent of my listeners are not fitness or health

671
00:35:52,760 --> 00:35:57,040
Speaker 1: or wellness professionals. So when you say the industry is unregulated.

672
00:35:57,840 --> 00:35:58,960
Speaker 1: Unpack that a little bit.

673
00:35:59,520 --> 00:36:03,080
Speaker 3: The way to explain it in Layman's terms is, as

674
00:36:03,120 --> 00:36:08,040
Speaker 3: fitness professionals, we don't answer to anybody. We don't answer

675
00:36:08,080 --> 00:36:11,839
Speaker 3: to anybody except the ato. That's about it.

676
00:36:12,239 --> 00:36:16,400
Speaker 2: So anybody the naven next door can go out and

677
00:36:16,440 --> 00:36:19,040
Speaker 2: get some business cards printed up and says he's Joe

678
00:36:19,080 --> 00:36:22,120
Speaker 2: Smith the personal trainer. If he wants to do that,

679
00:36:22,239 --> 00:36:24,400
Speaker 2: he can go and rent a factory around the corner

680
00:36:24,440 --> 00:36:26,200
Speaker 2: and put a sign out the front and b Joe

681
00:36:26,200 --> 00:36:30,319
Speaker 2: Smith the personal Trainer. There's nobody there that comes to

682
00:36:30,400 --> 00:36:32,040
Speaker 2: check that we are.

683
00:36:31,920 --> 00:36:32,839
Speaker 3: Doing the right thing.

684
00:36:33,000 --> 00:36:39,120
Speaker 2: You know, doctors, nurses, fieries, coppers, they all have and association,

685
00:36:40,320 --> 00:36:42,840
Speaker 2: they all have somebody that they have to answer to

686
00:36:42,920 --> 00:36:46,400
Speaker 2: when they do the wrong thing. And we, as an industry,

687
00:36:46,440 --> 00:36:48,440
Speaker 2: and that's in Layman's terms, we don't have that.

688
00:36:49,680 --> 00:36:51,560
Speaker 3: And I feel that if we were to.

689
00:36:51,520 --> 00:36:55,719
Speaker 2: Become a regulated industry then that may, and I say

690
00:36:55,800 --> 00:36:59,440
Speaker 2: may lift the standards of those going out into the

691
00:36:59,480 --> 00:37:01,760
Speaker 2: workplace as fitness professionals.

692
00:37:02,360 --> 00:37:05,680
Speaker 1: That's see, that's going to blow people's minds. That So

693
00:37:06,239 --> 00:37:09,440
Speaker 1: you don't need Now we're not saying that's a good thing,

694
00:37:09,480 --> 00:37:12,680
Speaker 1: by the way, but yeah, The only thing they won't

695
00:37:12,719 --> 00:37:14,719
Speaker 1: get or correct me if I'm wrong, is they won't

696
00:37:14,719 --> 00:37:16,120
Speaker 1: get insurance. Is that right?

697
00:37:17,040 --> 00:37:21,000
Speaker 3: Well, let's let's let's be honest about that. How many

698
00:37:21,040 --> 00:37:21,880
Speaker 3: do have insurance?

699
00:37:23,080 --> 00:37:25,719
Speaker 1: Oh? Really? Don't you need insurance to be registered?

700
00:37:26,280 --> 00:37:29,120
Speaker 2: So if you're a fitness professional and you're working in

701
00:37:29,120 --> 00:37:31,160
Speaker 2: a club, yes, of course they're going to ask you

702
00:37:31,680 --> 00:37:34,080
Speaker 2: to go get insurance because they won't let you work there.

703
00:37:34,239 --> 00:37:36,480
Speaker 2: But Joe Smith that just had his cards printed up,

704
00:37:36,520 --> 00:37:39,680
Speaker 2: the rents the factory around the corner, and let's Craig says,

705
00:37:39,760 --> 00:37:40,880
Speaker 2: show me your insurance.

706
00:37:41,400 --> 00:37:42,719
Speaker 3: Does he have insurance?

707
00:37:43,360 --> 00:37:46,799
Speaker 1: Yeah? Yeah, that's crazy, isn't it? Yeah?

708
00:37:47,320 --> 00:37:50,000
Speaker 2: And this is why true, and this is I'm not

709
00:37:50,000 --> 00:37:52,360
Speaker 2: going to go down this path. But we all know

710
00:37:52,640 --> 00:37:54,960
Speaker 2: that the reason that we were treated the way we

711
00:37:54,960 --> 00:37:57,800
Speaker 2: were treated in COVID was because we just weren't seen

712
00:37:57,880 --> 00:38:02,279
Speaker 2: as a professional industry. Hence why we were always put

713
00:38:02,280 --> 00:38:04,920
Speaker 2: on the back burner. And we need to be a

714
00:38:05,000 --> 00:38:09,839
Speaker 2: regulated industry. And I think by doing so that will

715
00:38:09,880 --> 00:38:14,080
Speaker 2: create better fitness professionals, maybe not in our immediate lifetime,

716
00:38:14,560 --> 00:38:18,080
Speaker 2: but long term because we are going to have a

717
00:38:18,120 --> 00:38:21,719
Speaker 2: lot of consumers Craig again, that are going to have,

718
00:38:22,000 --> 00:38:24,600
Speaker 2: you know, long term chronic illness and obesity, and who's

719
00:38:24,640 --> 00:38:27,319
Speaker 2: going to be looking after these people when we have

720
00:38:27,360 --> 00:38:29,239
Speaker 2: a healthcare system that is struggling.

721
00:38:29,920 --> 00:38:38,960
Speaker 1: Yeah, yeah, yeah, that's so interesting. When you employ trainers, whatever,

722
00:38:39,000 --> 00:38:43,839
Speaker 1: group X, teachers, reception people, what do you look for?

723
00:38:44,440 --> 00:38:47,160
Speaker 1: I mean, I know that's an open ended question, but

724
00:38:47,960 --> 00:38:50,480
Speaker 1: how do you how much of it is about what's

725
00:38:50,520 --> 00:38:53,720
Speaker 1: written in the resume, how much of it is about

726
00:38:53,800 --> 00:38:57,880
Speaker 1: their training or qualifications, and how much is about your gut?

727
00:38:58,040 --> 00:38:59,160
Speaker 1: In that half hour?

728
00:39:00,239 --> 00:39:05,520
Speaker 2: Ninety point nine percent of it is all about gut. Really, Yeah,

729
00:39:05,719 --> 00:39:09,520
Speaker 2: if they don't converse with me, well, if they don't

730
00:39:09,560 --> 00:39:13,040
Speaker 2: converse with the front desk staff, who is their immediate

731
00:39:13,080 --> 00:39:14,160
Speaker 2: person when they arrive.

732
00:39:14,640 --> 00:39:18,280
Speaker 3: I also go buy body language, the way that they're dressed.

733
00:39:18,280 --> 00:39:22,120
Speaker 2: I had a guy once turn up in kappa white

734
00:39:22,120 --> 00:39:24,959
Speaker 2: football shorts, thongs and a T shirt for a job,

735
00:39:25,800 --> 00:39:27,680
Speaker 2: and I told him to go home and get changed

736
00:39:27,719 --> 00:39:32,759
Speaker 2: and itver ever came back. So it's about Ah, it's

737
00:39:32,920 --> 00:39:38,560
Speaker 2: all about that immediate conversation. Because see, in my club,

738
00:39:38,600 --> 00:39:40,799
Speaker 2: and I know that everybody runs their clubs different, but

739
00:39:41,120 --> 00:39:44,480
Speaker 2: we just run flat line management. Everybody is the same,

740
00:39:44,840 --> 00:39:47,279
Speaker 2: irrespective of whether you went to UNI, you've got a

741
00:39:47,320 --> 00:39:50,239
Speaker 2: PhD versus the one that has certificate for.

742
00:39:50,360 --> 00:39:52,000
Speaker 3: Everyone is treated the same.

743
00:39:52,080 --> 00:39:55,400
Speaker 2: Everybody brings something different to the table that our members

744
00:39:55,440 --> 00:39:59,960
Speaker 2: want and desire. So it's more about this and I

745
00:40:00,080 --> 00:40:02,160
Speaker 2: you don't sit in with the personalities.

746
00:40:02,560 --> 00:40:06,000
Speaker 1: Yeah, yeah, yeah, that makes sense. Yeah, one hundred percent.

747
00:40:06,080 --> 00:40:08,520
Speaker 1: And I mean I look back at the trainers that

748
00:40:08,600 --> 00:40:12,120
Speaker 1: I had over the years that were really popular and

749
00:40:12,160 --> 00:40:15,279
Speaker 1: really in demand, and literally some of them had a

750
00:40:15,320 --> 00:40:18,040
Speaker 1: waiting list, like they were full, Like if you want

751
00:40:18,080 --> 00:40:21,080
Speaker 1: to train with that person there, you can't, And so

752
00:40:21,160 --> 00:40:24,799
Speaker 1: they would have a waiting list, and most of them

753
00:40:25,840 --> 00:40:29,520
Speaker 1: were not tertiary qualified. Now that's not to say that's

754
00:40:29,560 --> 00:40:35,280
Speaker 1: the cause, but the ones that were in demand, obviously

755
00:40:35,360 --> 00:40:38,759
Speaker 1: they were good trainers, but often they were just fun.

756
00:40:38,960 --> 00:40:41,520
Speaker 1: They were just charismatic people.

757
00:40:41,719 --> 00:40:46,880
Speaker 2: They were every people who could communicate normal conversation with

758
00:40:46,960 --> 00:40:47,480
Speaker 2: their client.

759
00:40:48,320 --> 00:40:51,440
Speaker 1: Yeah, and I mean, I know this is cheesy, but

760
00:40:51,480 --> 00:40:56,000
Speaker 1: they genuinely cared like they just cared like it's it's

761
00:40:56,040 --> 00:40:59,920
Speaker 1: not like oh, I mean, of course it's a profess

762
00:41:00,239 --> 00:41:04,200
Speaker 1: relationship and it needs to remain that way. But it

763
00:41:04,320 --> 00:41:07,760
Speaker 1: is a lot different to a lot of other services

764
00:41:07,800 --> 00:41:12,440
Speaker 1: in that like, for example, I trained one lady who

765
00:41:12,520 --> 00:41:15,680
Speaker 1: I started training early in my career. Her name is Pauline.

766
00:41:15,760 --> 00:41:19,279
Speaker 1: She's still around, God bless her. I trained her for

767
00:41:19,360 --> 00:41:22,200
Speaker 1: sixteen years. I tried to get rid of her for

768
00:41:22,239 --> 00:41:24,680
Speaker 1: about fourteen She knows that. She would laugh at that

769
00:41:25,560 --> 00:41:28,480
Speaker 1: because it got to the point where she absolutely didn't

770
00:41:28,560 --> 00:41:33,439
Speaker 1: need me to train her, but she was wealthy and

771
00:41:33,520 --> 00:41:36,400
Speaker 1: she would just prefer that. Right, So she's like, and

772
00:41:37,600 --> 00:41:39,720
Speaker 1: I would try to get her to train with other trainers.

773
00:41:39,760 --> 00:41:44,200
Speaker 1: I've got try to get a train independently. But we

774
00:41:44,320 --> 00:41:50,960
Speaker 1: just got on well and she trusted me, like I

775
00:41:51,040 --> 00:41:53,040
Speaker 1: never ripped her off. I would have been happy at

776
00:41:53,080 --> 00:41:56,880
Speaker 1: any time if she moved on, but just building that

777
00:41:56,920 --> 00:42:00,360
Speaker 1: connection and that rapport and that trust with people where

778
00:42:02,239 --> 00:42:05,120
Speaker 1: you know, if she had have said to me, I

779
00:42:05,120 --> 00:42:08,520
Speaker 1: can't pay you anymore something, I'd just turn up anyway.

780
00:42:08,600 --> 00:42:10,560
Speaker 1: I know that's bad business, but you know what I mean,

781
00:42:10,600 --> 00:42:13,880
Speaker 1: I'm like, fuck it, just you know, just whatever like

782
00:42:14,640 --> 00:42:17,680
Speaker 1: and that is. You know, I don't think that's a

783
00:42:17,680 --> 00:42:20,200
Speaker 1: great business plan. I wouldn't be advising that too much.

784
00:42:20,239 --> 00:42:23,240
Speaker 1: But it's like there's this real kind of balance between

785
00:42:23,320 --> 00:42:27,440
Speaker 1: being strategic and corp commercially minded, which you should be,

786
00:42:28,600 --> 00:42:31,560
Speaker 1: but also like being a human and treating people well

787
00:42:31,680 --> 00:42:35,080
Speaker 1: so that they genuinely understand that you're not just after

788
00:42:35,120 --> 00:42:36,080
Speaker 1: their dough. You know.

789
00:42:36,160 --> 00:42:39,839
Speaker 3: There's that mix, right, Yeah, yeah, I agree with that.

790
00:42:40,000 --> 00:42:42,439
Speaker 2: I would have members, you know, come in and say,

791
00:42:43,800 --> 00:42:46,440
Speaker 2: I'm going away in six weeks time, but my membership

792
00:42:46,480 --> 00:42:47,600
Speaker 2: runs out in two weeks.

793
00:42:47,680 --> 00:42:50,160
Speaker 3: What can I do? And we're just like, you've been here.

794
00:42:50,040 --> 00:42:53,759
Speaker 2: One hundred years, don't worry about it, just just keep training.

795
00:42:53,520 --> 00:42:57,800
Speaker 3: Until you till you go away. But you're right, it's.

796
00:42:57,600 --> 00:43:01,600
Speaker 2: All about it really is about that that love relationship

797
00:43:01,640 --> 00:43:04,239
Speaker 2: that you give you that you give your client. You know,

798
00:43:04,600 --> 00:43:06,600
Speaker 2: it all comes back to the look and listen and

799
00:43:06,680 --> 00:43:09,879
Speaker 2: have some empathy and take an interest in what they

800
00:43:09,960 --> 00:43:12,440
Speaker 2: do outside of the club. It's just doesn't have to

801
00:43:12,480 --> 00:43:15,160
Speaker 2: be all, you know, all about the exercise and what's

802
00:43:15,160 --> 00:43:16,080
Speaker 2: happening in the club.

803
00:43:16,120 --> 00:43:19,759
Speaker 3: And there's some people that will like that approach, and then.

804
00:43:19,640 --> 00:43:21,319
Speaker 2: There's some people that just want you to come in

805
00:43:21,400 --> 00:43:23,680
Speaker 2: train them, don't talk too much, just tell me to

806
00:43:23,680 --> 00:43:25,719
Speaker 2: do and I'm out, And that's okay too.

807
00:43:26,560 --> 00:43:30,400
Speaker 1: Yes, for sure. I mean when I started, I was

808
00:43:30,480 --> 00:43:33,319
Speaker 1: trained my first PT client in nineteen eighty six, and

809
00:43:33,400 --> 00:43:38,040
Speaker 1: I thought, oh, this is just a handy, handy side hustle, right,

810
00:43:38,120 --> 00:43:40,359
Speaker 1: this guy wants me to train him. I'm like, I'll train,

811
00:43:40,440 --> 00:43:42,600
Speaker 1: I'll do my other job, I'll run the gym, I'll

812
00:43:43,280 --> 00:43:45,160
Speaker 1: And then another guy wanted me to train him, a

813
00:43:45,239 --> 00:43:47,440
Speaker 1: friend of this guy, So I went awesome. So instead

814
00:43:47,480 --> 00:43:49,400
Speaker 1: of making a hundred bucks on the side of making

815
00:43:49,400 --> 00:43:52,640
Speaker 1: two hundred, this is great. That was three sessions each,

816
00:43:52,719 --> 00:43:55,160
Speaker 1: by the way, thirty three dollars an hour, and I

817
00:43:55,200 --> 00:43:58,640
Speaker 1: thought I was the king. And that turned into a

818
00:43:58,680 --> 00:44:01,759
Speaker 1: few more and it just like that just developed to

819
00:44:01,960 --> 00:44:06,520
Speaker 1: within six months, I had about forty hours of personal

820
00:44:06,520 --> 00:44:08,880
Speaker 1: training a week on top of my forty hour job,

821
00:44:09,600 --> 00:44:13,319
Speaker 1: without marketing, without there being an industry, without there like

822
00:44:13,400 --> 00:44:16,839
Speaker 1: there was no insurance, no regulation, which apparently there still isn't.

823
00:44:17,840 --> 00:44:22,239
Speaker 1: Nobody knew what personal training was, and I ended up

824
00:44:22,280 --> 00:44:24,800
Speaker 1: within six months I had a waiting list of people

825
00:44:25,920 --> 00:44:29,160
Speaker 1: who wanted me to train them, and nobody dropped off.

826
00:44:30,960 --> 00:44:33,320
Speaker 1: And they didn't drop off, not because I was amazing,

827
00:44:34,000 --> 00:44:36,399
Speaker 1: but they just loved it, and I just I had

828
00:44:36,480 --> 00:44:38,759
Speaker 1: fun with them and I liked them, and they got

829
00:44:38,800 --> 00:44:42,120
Speaker 1: in shape and we talk shit and I knew about

830
00:44:42,120 --> 00:44:44,600
Speaker 1: their kids, and I knew about their shitty boss, and

831
00:44:44,680 --> 00:44:47,799
Speaker 1: I knew about their sore back, and you know, we

832
00:44:47,880 --> 00:44:50,239
Speaker 1: had fun and if they forgot their money that day,

833
00:44:50,280 --> 00:44:52,800
Speaker 1: it didn't matter. Fuck it. And i'd, you know, I'd

834
00:44:52,880 --> 00:44:55,759
Speaker 1: turn up and I book. I'm reading this book. You

835
00:44:55,800 --> 00:44:57,840
Speaker 1: should read it. So I bought you a copy, and

836
00:44:57,880 --> 00:45:01,080
Speaker 1: I'd write a nice message inside, and every now and

837
00:45:01,120 --> 00:45:03,880
Speaker 1: then I'd go to their fiftieth birthday or you know.

838
00:45:04,000 --> 00:45:08,399
Speaker 1: And so you're just building this relationship which is much

839
00:45:08,440 --> 00:45:12,200
Speaker 1: more than just a transactional dynamic. But in the middle

840
00:45:12,200 --> 00:45:15,680
Speaker 1: of it, you're making good dough. They're getting results, they're happy,

841
00:45:16,320 --> 00:45:20,880
Speaker 1: and it doesn't need to be a traditional transactional business concept.

842
00:45:20,960 --> 00:45:21,160
Speaker 1: You know.

843
00:45:21,800 --> 00:45:22,799
Speaker 3: Yeah, I think a.

844
00:45:22,800 --> 00:45:25,799
Speaker 2: Lot of trainers would now say they've moved away from that,

845
00:45:26,120 --> 00:45:31,720
Speaker 2: the transactional side, and that they are having more friend

846
00:45:32,440 --> 00:45:36,239
Speaker 2: sessions with their clients. But in saying that, Beaukra, you've

847
00:45:36,239 --> 00:45:39,080
Speaker 2: got to have boundaries too when you when you're people,

848
00:45:39,480 --> 00:45:43,520
Speaker 2: as you know, you know, I think offline, you said

849
00:45:43,560 --> 00:45:45,960
Speaker 2: to me, you know, about what's one of the things

850
00:45:46,000 --> 00:45:48,280
Speaker 2: that makes a great fitness professional.

851
00:45:49,200 --> 00:45:52,719
Speaker 3: You know, my response is, don't sleep with the members.

852
00:45:53,480 --> 00:45:53,799
Speaker 3: You know.

853
00:45:55,480 --> 00:45:59,360
Speaker 2: Yeah, that's what makes a great fitness professional. Be their friend,

854
00:45:59,440 --> 00:46:01,799
Speaker 2: be their bu and be there when they need you

855
00:46:01,920 --> 00:46:04,440
Speaker 2: and help them get the end result that they want.

856
00:46:04,480 --> 00:46:06,360
Speaker 3: But you know, don't cross those boundaries.

857
00:46:06,719 --> 00:46:09,000
Speaker 1: Yeah, I think fucking the clients is not a great good,

858
00:46:09,520 --> 00:46:13,480
Speaker 1: not a great plan, not a great plant. Although although

859
00:46:13,680 --> 00:46:15,359
Speaker 1: very popular one melt.

860
00:46:15,800 --> 00:46:16,799
Speaker 3: Yeah. The worst.

861
00:46:17,160 --> 00:46:19,480
Speaker 2: The downside to that, Craig is when they're married and

862
00:46:19,520 --> 00:46:21,799
Speaker 2: their partners coming to one of they what's coming on?

863
00:46:23,160 --> 00:46:26,400
Speaker 1: Hell? Has that happened in your joint? So what was

864
00:46:26,440 --> 00:46:32,279
Speaker 1: the next question? It's always good chatting. Tell people how

865
00:46:32,320 --> 00:46:37,479
Speaker 1: they can come along to the Ignite Fitness business get

866
00:46:37,520 --> 00:46:41,400
Speaker 1: together and also the ladies are the Women's Health Summit

867
00:46:41,440 --> 00:46:43,520
Speaker 1: the following day. How can they get involved? How can

868
00:46:43,560 --> 00:46:45,520
Speaker 1: they get a discount where they go?

869
00:46:46,239 --> 00:46:50,279
Speaker 2: Just jump on ignite fitness dot com dot au and

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00:46:50,360 --> 00:46:53,000
Speaker 2: if you use the code Harper by the seventh of

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00:46:53,080 --> 00:46:56,040
Speaker 2: July you'll get a twenty five percent discount. Now you

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00:46:56,080 --> 00:46:58,319
Speaker 2: can go to both days or just go to one day.

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00:46:59,360 --> 00:47:03,000
Speaker 2: So there is points I will say for the women

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00:47:03,120 --> 00:47:05,319
Speaker 2: listeners out there, you do not need to be a

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00:47:05,360 --> 00:47:08,719
Speaker 2: fitness professional to attend the Women's Health somewhere on the Saturday.

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00:47:09,040 --> 00:47:11,839
Speaker 3: We're covering all topics from menopause to bullying in.

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00:47:11,800 --> 00:47:14,640
Speaker 2: The workplace, so there's lots of conversation happening, so you

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00:47:14,719 --> 00:47:16,920
Speaker 2: do not need to be a fitness professional if you

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00:47:16,920 --> 00:47:18,320
Speaker 2: want to come along on the Saturday.

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00:47:19,280 --> 00:47:21,520
Speaker 1: And the good news ladies is I will not be

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00:47:21,640 --> 00:47:25,440
Speaker 1: talking at that day. He wait, no, I will not.

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00:47:26,040 --> 00:47:28,000
Speaker 1: I will say goodbye a fair but always great to

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00:47:28,040 --> 00:47:29,640
Speaker 1: catch up with you Mail. Appreciate you.

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00:47:31,480 --> 00:47:34,080
Speaker 3: Craig. I always love having a chit chat with you.

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Speaker 1: Always thanks lovely,