1 00:00:01,080 --> 00:00:03,800 Speaker 1: I get a team, You're bloody champs, it's the you project, 2 00:00:03,840 --> 00:00:07,760 Speaker 1: It's Jumbo, it's Fatty Harps and mel Tempest. The Queen, 3 00:00:08,760 --> 00:00:11,880 Speaker 1: and I don't say this insincerely, the Queen of the 4 00:00:11,920 --> 00:00:17,560 Speaker 1: Australian fitness industry. She's the backbone. She's like everyone's mum, 5 00:00:17,760 --> 00:00:21,840 Speaker 1: everyone's big sister. There ain't well, I was going to 6 00:00:21,840 --> 00:00:23,320 Speaker 1: say their own line. There are quite a lot of 7 00:00:23,320 --> 00:00:26,319 Speaker 1: people in the fitness industry who gives who give a fuck? 8 00:00:26,400 --> 00:00:29,560 Speaker 2: But she gives all the fucks. Hi, how are you? 9 00:00:30,160 --> 00:00:33,320 Speaker 3: I'm amazing and thank you for that incredible intro. 10 00:00:34,080 --> 00:00:35,680 Speaker 2: Well, it's true, it's true. 11 00:00:35,760 --> 00:00:38,480 Speaker 1: I mean, you know, I've been around longer than you 12 00:00:38,720 --> 00:00:41,640 Speaker 1: in the fitness industry, and so I'm pretty discerning, and 13 00:00:41,680 --> 00:00:45,199 Speaker 1: I'm pretty skeptical, and I'm pretty good at I've got 14 00:00:45,200 --> 00:00:49,640 Speaker 1: a pretty good bullshit filter. And you have consistently been 15 00:00:49,800 --> 00:00:52,680 Speaker 1: one of the few people in the fitness industry in 16 00:00:52,720 --> 00:00:57,840 Speaker 1: Australia who are both good at business, are also good 17 00:00:57,880 --> 00:01:01,680 Speaker 1: at people. Also good that's them both, isn't it, And 18 00:01:01,880 --> 00:01:04,720 Speaker 1: also good at just being the real deal and caring 19 00:01:04,760 --> 00:01:10,959 Speaker 1: about people and understanding the multi variability of building a business, 20 00:01:11,000 --> 00:01:15,480 Speaker 1: but also building a culture meeting people's needs and also 21 00:01:15,520 --> 00:01:17,399 Speaker 1: in the middle of that being a good human that 22 00:01:17,520 --> 00:01:20,399 Speaker 1: people can respect, respect and trust and look up to. 23 00:01:20,959 --> 00:01:23,199 Speaker 1: And I don't you know me, I'm a smart ass. 24 00:01:23,200 --> 00:01:25,560 Speaker 1: I don't say things like that too often, so when 25 00:01:25,640 --> 00:01:31,600 Speaker 1: I say it, it's true. So congratulations, you are you good? 26 00:01:32,440 --> 00:01:33,240 Speaker 4: I'm very good. 27 00:01:33,280 --> 00:01:36,160 Speaker 3: Bit bloody cold here in Ballarat, but so I'm not coping, 28 00:01:36,560 --> 00:01:38,120 Speaker 3: not coping with the winter crat. 29 00:01:38,200 --> 00:01:40,759 Speaker 4: I don't like the winter. I need to I need 30 00:01:40,800 --> 00:01:41,880 Speaker 4: to be somewhere warmer. 31 00:01:42,160 --> 00:01:46,680 Speaker 1: I think a bit cold in Bellarat butt and still. 32 00:01:46,440 --> 00:01:51,520 Speaker 2: A bogan like the host, still a bokuking. 33 00:01:53,320 --> 00:01:54,200 Speaker 4: Hey, don't laugh. 34 00:01:54,320 --> 00:01:57,640 Speaker 3: We over the weekend we looked at this house down 35 00:01:58,160 --> 00:02:02,160 Speaker 3: the beach somewhere for a family member. In the name 36 00:02:02,200 --> 00:02:03,639 Speaker 3: of the street was boken Court. 37 00:02:05,800 --> 00:02:11,520 Speaker 1: That I want to buy a house in that court, 38 00:02:11,800 --> 00:02:13,360 Speaker 1: just for the bloody address. 39 00:02:13,400 --> 00:02:15,360 Speaker 2: Hey, thanks for doing this. 40 00:02:16,800 --> 00:02:20,800 Speaker 1: Now, this is not a thinly veiled promo for your event, 41 00:02:21,240 --> 00:02:25,239 Speaker 1: but we're going to have a real conversation, but off 42 00:02:25,280 --> 00:02:27,160 Speaker 1: the top and at the end we're going to give 43 00:02:27,200 --> 00:02:34,160 Speaker 1: it a promo. So the Ignite Fitness Business event is 44 00:02:34,200 --> 00:02:38,799 Speaker 1: happening on August three, sorry August two in Melbs at 45 00:02:38,840 --> 00:02:44,120 Speaker 1: Crown Plaza and yours truly is opening. So I'm really 46 00:02:44,200 --> 00:02:46,040 Speaker 1: happy to be doing that for you. I don't do 47 00:02:47,080 --> 00:02:49,920 Speaker 1: too much fitness industry stuff anymore. I do a few 48 00:02:49,960 --> 00:02:52,920 Speaker 1: things a year, but I'm really happy to be involved. 49 00:02:54,919 --> 00:02:57,240 Speaker 1: And so if you're in the fitness space, if you're 50 00:02:57,240 --> 00:02:59,639 Speaker 1: a health wellness professional, if you work in a gym, 51 00:02:59,680 --> 00:03:01,519 Speaker 1: if you own a gym, if you manage a gym, 52 00:03:01,560 --> 00:03:05,040 Speaker 1: if you're a trainer, if you're a fitness instructor, if 53 00:03:05,080 --> 00:03:07,560 Speaker 1: you've got your foot in the fitness industry or your 54 00:03:07,560 --> 00:03:10,639 Speaker 1: big toe in any way, at the very least check 55 00:03:10,680 --> 00:03:13,440 Speaker 1: it out. Go and have a look. Mel I'll tell 56 00:03:13,440 --> 00:03:15,200 Speaker 1: you where to go to have a look in a minute. 57 00:03:15,480 --> 00:03:19,520 Speaker 1: I was there last year, and I've presented at well, 58 00:03:19,560 --> 00:03:22,160 Speaker 1: I've presented thousands of times, but I've presented a lot 59 00:03:22,160 --> 00:03:24,800 Speaker 1: of fitness industry things, and it was maybe the best 60 00:03:24,800 --> 00:03:27,919 Speaker 1: thing I've ever been to in terms of a fitness event. 61 00:03:28,200 --> 00:03:31,799 Speaker 1: Very like, great energy, great culture. Everyone wanted to be there, 62 00:03:32,520 --> 00:03:35,120 Speaker 1: and all of the speakers were good and the content 63 00:03:35,320 --> 00:03:35,720 Speaker 1: was good. 64 00:03:36,360 --> 00:03:39,320 Speaker 2: So you know, I love promoting. I'm going anyway. I'm 65 00:03:39,360 --> 00:03:40,200 Speaker 2: getting paid anyway. 66 00:03:40,200 --> 00:03:41,800 Speaker 1: So me saying all this shit is And I'm not 67 00:03:41,920 --> 00:03:46,760 Speaker 1: being paid for this right so, and I also don't 68 00:03:46,800 --> 00:03:49,400 Speaker 1: need to do any of this, but when something's genuinely good, 69 00:03:49,480 --> 00:03:52,240 Speaker 1: I'm happy to one put my name behind it if 70 00:03:52,240 --> 00:03:55,040 Speaker 1: that means anything, who gives a fuck. But also just 71 00:03:55,240 --> 00:03:57,680 Speaker 1: you know, genuinely say, if you work in the fitness 72 00:03:57,680 --> 00:04:01,040 Speaker 1: space and you want to do better, create better, you know, grow, 73 00:04:01,240 --> 00:04:03,840 Speaker 1: expand in the fitness industry, build a brand that people 74 00:04:03,840 --> 00:04:06,280 Speaker 1: want to be part of. At the very least, go 75 00:04:06,320 --> 00:04:07,440 Speaker 1: have a look where do they go? 76 00:04:07,480 --> 00:04:10,520 Speaker 3: And have a look mel they go to ignite fitness, 77 00:04:10,800 --> 00:04:13,720 Speaker 3: dot com, dot au and Craig. 78 00:04:13,920 --> 00:04:14,560 Speaker 4: I'll tell you what. 79 00:04:14,840 --> 00:04:17,080 Speaker 3: For your listeners, I'm going to do twenty five percent 80 00:04:17,240 --> 00:04:18,560 Speaker 3: off the ticket. 81 00:04:18,320 --> 00:04:19,520 Speaker 4: Until the seventh of July. 82 00:04:20,279 --> 00:04:23,840 Speaker 3: Yeah wow, Yeah, twenty five percent off the ticket until 83 00:04:23,880 --> 00:04:24,760 Speaker 3: the seventh of July. 84 00:04:25,200 --> 00:04:27,080 Speaker 4: And all I need to do is use the promo 85 00:04:27,240 --> 00:04:30,560 Speaker 4: co Harper. Now, the good thing about the event is 86 00:04:30,800 --> 00:04:32,640 Speaker 4: obviously we've got their women's event on. 87 00:04:32,600 --> 00:04:36,080 Speaker 3: The Saturday and the fitness business roundtables on the Friday. 88 00:04:36,480 --> 00:04:39,480 Speaker 4: They can either do both Friday and Sat Day or. 89 00:04:39,520 --> 00:04:41,599 Speaker 3: Just do one of the days, still get their twenty 90 00:04:41,600 --> 00:04:45,400 Speaker 3: five percent off and still get their os active CEC. 91 00:04:45,160 --> 00:04:48,279 Speaker 1: Points awesome, and I didn't know that was happening, and 92 00:04:48,320 --> 00:04:50,840 Speaker 1: that wasn't an organized In fact, I'm going to tell 93 00:04:50,839 --> 00:04:53,720 Speaker 1: you that full transparency, everyone one. I didn't know Mel 94 00:04:53,880 --> 00:04:58,760 Speaker 1: was going to do that because I rang Mel. I 95 00:04:58,800 --> 00:05:01,640 Speaker 1: had a doctor's appointment. It seems I'm not dying, so 96 00:05:01,680 --> 00:05:04,919 Speaker 1: you can all breathe easy or feel you you're probably cursing, 97 00:05:06,360 --> 00:05:09,440 Speaker 1: And I rang Mel at let's see, my appoint was 98 00:05:09,480 --> 00:05:12,160 Speaker 1: eleven thirty. It's twelve thirty eight now, I don't know, 99 00:05:12,200 --> 00:05:14,760 Speaker 1: somewhere in the ballpark of eleven o'clock and went I 100 00:05:14,839 --> 00:05:17,880 Speaker 1: had it. I had somebody's schedule today. They pulled out 101 00:05:18,600 --> 00:05:20,400 Speaker 1: and I was trying to resolve. I was trying to 102 00:05:20,440 --> 00:05:23,200 Speaker 1: fill the gap in a loving, caring way, and I thought, 103 00:05:23,240 --> 00:05:24,480 Speaker 1: how can I fill the gap? 104 00:05:25,400 --> 00:05:26,760 Speaker 2: And also I. 105 00:05:26,720 --> 00:05:29,720 Speaker 1: Thought, well, why don't I ask Mel, because we can win, win, 106 00:05:29,800 --> 00:05:31,480 Speaker 1: we can have a good chat, and we can plug 107 00:05:31,520 --> 00:05:34,200 Speaker 1: the event. So an hour ago she didn't know, or 108 00:05:34,240 --> 00:05:35,800 Speaker 1: an hour and a half ago, she didn't know this 109 00:05:35,960 --> 00:05:38,840 Speaker 1: was happening, and I got her out of the doctor 110 00:05:38,839 --> 00:05:42,200 Speaker 1: in Mulgrave, which is half an hour away. We were 111 00:05:42,240 --> 00:05:44,719 Speaker 1: meant to record this at twelve thirty when I got 112 00:05:44,720 --> 00:05:48,240 Speaker 1: in the car it was about twelve oh one, so 113 00:05:48,320 --> 00:05:51,520 Speaker 1: there's been minimal prep and fuck it, here we are 114 00:05:51,960 --> 00:05:55,200 Speaker 1: and I've interrupted today now just so a couple of 115 00:05:55,240 --> 00:06:00,480 Speaker 1: things I want to know is when you run these events, 116 00:06:01,960 --> 00:06:04,039 Speaker 1: and this could be in any industry or it could 117 00:06:04,080 --> 00:06:06,960 Speaker 1: be for any reason to make money or not everyone, 118 00:06:07,040 --> 00:06:09,880 Speaker 1: but for you mail running this event where you bring 119 00:06:09,920 --> 00:06:13,080 Speaker 1: the industry together, you get some great educators and speakers, 120 00:06:14,000 --> 00:06:16,800 Speaker 1: and you know people can come and get some professional 121 00:06:16,839 --> 00:06:20,080 Speaker 1: development and some CC points and all of that is 122 00:06:20,120 --> 00:06:23,160 Speaker 1: your goal to just get it on and not go 123 00:06:23,279 --> 00:06:27,919 Speaker 1: broke like Is it hard? I imagine because I know 124 00:06:28,120 --> 00:06:30,960 Speaker 1: the venue, like the venue. They're not given Crown Plaza 125 00:06:31,080 --> 00:06:35,120 Speaker 1: away right everything, And I'm not doing it for nothing, 126 00:06:35,160 --> 00:06:38,240 Speaker 1: and neither of most of the people. Like I was 127 00:06:38,279 --> 00:06:40,200 Speaker 1: doing the maths on the way home from the old 128 00:06:40,279 --> 00:06:43,960 Speaker 1: doc and I was thinking it must be a challenge 129 00:06:44,040 --> 00:06:45,680 Speaker 1: just to not lose money. 130 00:06:46,760 --> 00:06:52,440 Speaker 3: It's so it's a one one girl show. Kry som 131 00:06:52,480 --> 00:06:53,080 Speaker 3: not not. 132 00:06:53,200 --> 00:06:54,920 Speaker 4: You know, doing the old ego thing. 133 00:06:55,080 --> 00:06:59,000 Speaker 3: But from start to in male organizers everything does all 134 00:06:59,040 --> 00:07:02,159 Speaker 3: the promotional stuff, organizes the graphics, tells the graphics guy 135 00:07:02,200 --> 00:07:06,520 Speaker 3: what to do, do all the marketing. You know, chat 136 00:07:06,520 --> 00:07:09,400 Speaker 3: to the guys at Crown Plaza, organize how it's going 137 00:07:09,480 --> 00:07:11,000 Speaker 3: to look go down. They have a quick look at 138 00:07:11,000 --> 00:07:13,760 Speaker 3: the room, organize all of the audio stuff. 139 00:07:13,560 --> 00:07:14,320 Speaker 4: And everything like that. 140 00:07:14,560 --> 00:07:17,960 Speaker 3: On the actual day, I have a lovely lady Larissa, 141 00:07:18,040 --> 00:07:20,680 Speaker 3: who comes along as you met you know last year, 142 00:07:20,680 --> 00:07:23,080 Speaker 3: and with his powerpoints are working. 143 00:07:23,320 --> 00:07:25,760 Speaker 4: So it's a bit of a one man show. Look. 144 00:07:26,440 --> 00:07:28,920 Speaker 3: And you know what people forget is they just look 145 00:07:29,120 --> 00:07:31,000 Speaker 3: when they go to events, They look across the room, 146 00:07:31,040 --> 00:07:32,880 Speaker 3: they go, oh my god, look how many people here? 147 00:07:32,920 --> 00:07:35,480 Speaker 3: And they charge X amount of dollars bad and then 148 00:07:35,480 --> 00:07:37,640 Speaker 3: they multiply it, and you know, they think you're walking 149 00:07:37,640 --> 00:07:40,720 Speaker 3: out with a million dollar check. What they don't understand 150 00:07:40,880 --> 00:07:43,360 Speaker 3: is that it took your freaking six or seven months 151 00:07:43,360 --> 00:07:45,960 Speaker 3: to organize the bloody event. So let's divide up all 152 00:07:46,000 --> 00:07:50,440 Speaker 3: of that money over book those hours and I'll probably 153 00:07:50,480 --> 00:07:54,000 Speaker 3: get more doing something else in another industry. But I 154 00:07:54,040 --> 00:07:57,800 Speaker 3: love what I do, and I truly do believe that 155 00:07:58,120 --> 00:08:01,360 Speaker 3: the industry is moving more towards personalized events. 156 00:08:01,400 --> 00:08:04,560 Speaker 4: You know, numbers under you know that eighty ninety mark 157 00:08:04,560 --> 00:08:05,480 Speaker 4: where people can. 158 00:08:05,360 --> 00:08:09,000 Speaker 3: Really connect with one another, and you know that they 159 00:08:09,000 --> 00:08:11,120 Speaker 3: can get into each other's heads and find out what's 160 00:08:11,160 --> 00:08:13,560 Speaker 3: really going on in business and how are you handling, 161 00:08:13,640 --> 00:08:16,920 Speaker 3: say your staff or your programming, and you know, how's 162 00:08:16,960 --> 00:08:20,040 Speaker 3: money going at the moment, and just really ask personalized questions. 163 00:08:20,160 --> 00:08:21,840 Speaker 4: And not only do they get to. 164 00:08:21,760 --> 00:08:25,320 Speaker 3: Do that, you know with other fitness business professionals are there, 165 00:08:25,360 --> 00:08:27,200 Speaker 3: but they also get to get in the face of 166 00:08:27,240 --> 00:08:29,240 Speaker 3: the presenters and the speakers. 167 00:08:29,000 --> 00:08:32,400 Speaker 4: And have one on one. So you know, I've done 168 00:08:32,400 --> 00:08:33,800 Speaker 4: it because it's personalized. 169 00:08:34,200 --> 00:08:36,240 Speaker 3: I haven't done it because I want to be a 170 00:08:36,280 --> 00:08:39,160 Speaker 3: you know, a millionaire or an entrepreneur or anything like that, 171 00:08:39,200 --> 00:08:42,040 Speaker 3: because if I wanted that title, I certainly wouldn't be 172 00:08:42,120 --> 00:08:45,640 Speaker 3: working in the fitness industry, as you know, I'd be off. 173 00:08:45,480 --> 00:08:48,240 Speaker 4: Doing something else. So yeah, I do it because I 174 00:08:48,280 --> 00:08:48,640 Speaker 4: love it. 175 00:08:49,160 --> 00:08:51,880 Speaker 3: Do I walk away from it with a big pocket 176 00:08:51,880 --> 00:08:52,480 Speaker 3: full of money? 177 00:08:52,559 --> 00:08:53,000 Speaker 4: Not really? 178 00:08:54,160 --> 00:08:55,199 Speaker 2: Nah? 179 00:08:55,280 --> 00:08:58,319 Speaker 1: And of course you own Genesis twenty four to seven 180 00:08:58,440 --> 00:09:00,960 Speaker 1: in Ballarat and you've owned that it used to be 181 00:09:01,040 --> 00:09:03,000 Speaker 1: Body and Soul that you've owned that for one hundred 182 00:09:03,040 --> 00:09:04,880 Speaker 1: and thirteen years because you're very old. 183 00:09:06,679 --> 00:09:08,680 Speaker 2: How many personally. 184 00:09:08,360 --> 00:09:11,720 Speaker 1: What's the population of Ballarat these days, give or take. 185 00:09:12,040 --> 00:09:14,400 Speaker 1: I think I asked you this once before and maybe 186 00:09:14,440 --> 00:09:14,800 Speaker 1: you didn't. 187 00:09:15,600 --> 00:09:18,240 Speaker 3: Yeah, it's you know, it's around, it's growing pretty quickly. 188 00:09:18,720 --> 00:09:21,080 Speaker 3: It's around that one hundred and twenty mark give or take. 189 00:09:21,240 --> 00:09:21,600 Speaker 2: Wow. 190 00:09:21,840 --> 00:09:24,000 Speaker 3: Wow, Yeah, because we've got you know, as you know, 191 00:09:24,080 --> 00:09:28,760 Speaker 3: those suburbs moving out each each month, there's new developments happening. 192 00:09:29,120 --> 00:09:31,840 Speaker 3: But you know, we've got over one hundred fitness facilities 193 00:09:31,880 --> 00:09:34,800 Speaker 3: in Ballarat and that's. 194 00:09:34,320 --> 00:09:35,199 Speaker 4: An awful lot. 195 00:09:36,640 --> 00:09:43,439 Speaker 3: Hundred over facilities, yeah in ballerap Yet Ballarat is supposed 196 00:09:43,440 --> 00:09:47,640 Speaker 3: to be one of the highest regions for obesity. 197 00:09:47,920 --> 00:09:49,920 Speaker 4: So how do you work that out? How do you 198 00:09:50,000 --> 00:09:50,520 Speaker 4: have over. 199 00:09:50,400 --> 00:09:53,959 Speaker 3: One hundred fitness facilities, massive sporting clubs, a lot of 200 00:09:54,000 --> 00:09:57,360 Speaker 3: money generated into secondary schools in their sports stadiums, and 201 00:09:57,400 --> 00:09:59,640 Speaker 3: yet we have you know, I think we're in the top. 202 00:09:59,480 --> 00:10:00,520 Speaker 4: Three for a B city. 203 00:10:01,160 --> 00:10:03,200 Speaker 1: Do you think that that figure is right? Like do 204 00:10:03,280 --> 00:10:08,320 Speaker 1: you think that's true? Or and if that is true, why, 205 00:10:08,720 --> 00:10:10,000 Speaker 1: like why is that true? 206 00:10:10,440 --> 00:10:13,600 Speaker 4: We've also got an awful lot of takeaway drive through 207 00:10:14,840 --> 00:10:15,560 Speaker 4: we've got to hack. 208 00:10:16,760 --> 00:10:19,680 Speaker 1: Yeah, so we've got one hundred fitness facilities and one 209 00:10:19,679 --> 00:10:21,319 Speaker 1: thousand fucking fast. 210 00:10:21,960 --> 00:10:23,360 Speaker 4: Well that's the reality of it. 211 00:10:23,400 --> 00:10:25,440 Speaker 3: Two. You know, when people say how do I find gym? 212 00:10:25,440 --> 00:10:27,520 Speaker 3: I say driving the ballot and turn left. We see 213 00:10:27,559 --> 00:10:29,480 Speaker 3: the hungry Jack sign and you can't get lost. 214 00:10:31,080 --> 00:10:33,160 Speaker 4: Is it true? Are we in the top three? Well, 215 00:10:33,200 --> 00:10:36,200 Speaker 4: we can only go by the data that's given to us. 216 00:10:37,440 --> 00:10:42,600 Speaker 3: I think the problem in Ballarat is that, yeah, it. 217 00:10:42,640 --> 00:10:44,199 Speaker 4: Is the fast food outlets. 218 00:10:44,760 --> 00:10:49,000 Speaker 3: I think that we send as a fitness provider, we 219 00:10:49,080 --> 00:10:51,439 Speaker 3: send the wrong messages out to the community. 220 00:10:51,960 --> 00:10:54,359 Speaker 4: We should be about solving problems. 221 00:10:54,360 --> 00:10:56,679 Speaker 3: You know. Okay, the fit and the fast and the furious, 222 00:10:56,480 --> 00:10:59,800 Speaker 3: they're already going to gyms, They're already going to your bfts, 223 00:11:00,440 --> 00:11:03,200 Speaker 3: your boutique places, our club and many other clubs they 224 00:11:03,200 --> 00:11:06,440 Speaker 3: are in town. But we're not really hitting the mark 225 00:11:06,480 --> 00:11:09,560 Speaker 3: and we're not really trying to drag in our guys 226 00:11:09,559 --> 00:11:12,120 Speaker 3: that are suffering from chronic illness or those that do 227 00:11:12,280 --> 00:11:13,600 Speaker 3: have our weight problems. 228 00:11:13,640 --> 00:11:15,199 Speaker 4: We're really not marketing to them. 229 00:11:15,200 --> 00:11:17,559 Speaker 3: And until we start to do that, not just as 230 00:11:17,559 --> 00:11:20,800 Speaker 3: a community, but as an industry, we're forever going to 231 00:11:20,840 --> 00:11:23,160 Speaker 3: be high up there in the top three with obese 232 00:11:23,240 --> 00:11:24,920 Speaker 3: and chronic illness issues. 233 00:11:25,520 --> 00:11:26,400 Speaker 2: Yeah. 234 00:11:26,559 --> 00:11:29,640 Speaker 1: Do you know what I'm just thinking now as somebody 235 00:11:29,640 --> 00:11:33,400 Speaker 1: who's in the middle of a significant research journey and 236 00:11:33,640 --> 00:11:37,000 Speaker 1: my life is doing my own research running my own 237 00:11:37,000 --> 00:11:39,920 Speaker 1: studies and reading other people's research in the outcomes of 238 00:11:39,920 --> 00:11:44,120 Speaker 1: their studies, and I'm thinking, how do they get that data? 239 00:11:44,200 --> 00:11:46,960 Speaker 1: Let's say one hundred thousand people, Well, we know that 240 00:11:47,000 --> 00:11:50,320 Speaker 1: it's definitely not the done thing to weigh somebody, right 241 00:11:50,360 --> 00:11:55,320 Speaker 1: it's and like, of those one hundred thousand people, if 242 00:11:55,320 --> 00:11:58,679 Speaker 1: they're saying it's got one of the highest levels of obesity, 243 00:11:59,600 --> 00:12:02,760 Speaker 1: how how do you know that? Like who's taking these 244 00:12:02,840 --> 00:12:08,240 Speaker 1: measurements and where are the measurements being done? And if 245 00:12:08,280 --> 00:12:11,760 Speaker 1: you have taken measurements on how many people, how big 246 00:12:11,880 --> 00:12:14,800 Speaker 1: was the sample? And how do you extrapolate that to 247 00:12:14,880 --> 00:12:18,920 Speaker 1: one hundred and twenty thousand people in an expanding rurle? 248 00:12:19,080 --> 00:12:19,880 Speaker 2: I don't know that. 249 00:12:20,120 --> 00:12:22,880 Speaker 1: Just to me, some of that seems a bit you know, 250 00:12:23,160 --> 00:12:26,280 Speaker 1: like what's that based on? And you can't say, oh, 251 00:12:26,320 --> 00:12:29,680 Speaker 1: they're getting it from doctors because all that information's confidential. 252 00:12:30,480 --> 00:12:33,400 Speaker 1: So who the fuck's doing all the weighing and body 253 00:12:33,400 --> 00:12:34,120 Speaker 1: fat measuring? 254 00:12:34,480 --> 00:12:38,479 Speaker 3: Yeah, I mean, let's okay, So you say it's confidential, 255 00:12:38,760 --> 00:12:40,960 Speaker 3: I'll give you an example of something that I was 256 00:12:41,000 --> 00:12:41,679 Speaker 3: able to do. 257 00:12:42,760 --> 00:12:44,760 Speaker 4: So I was able to. 258 00:12:46,200 --> 00:12:46,719 Speaker 2: Go to. 259 00:12:48,640 --> 00:12:51,800 Speaker 4: A tech company nameless. 260 00:12:51,920 --> 00:12:55,000 Speaker 3: I was able to go to a tech company, and 261 00:12:55,720 --> 00:12:58,280 Speaker 3: I was able to pick a couple of gyms in 262 00:12:58,320 --> 00:13:00,679 Speaker 3: bell Right, So if you're a bone right now in 263 00:13:00,720 --> 00:13:04,040 Speaker 3: Ballat listening to this, it may very well be new. 264 00:13:04,679 --> 00:13:07,040 Speaker 3: And I said to them, I want to know how 265 00:13:07,040 --> 00:13:10,160 Speaker 3: many members that club really does have, and I want 266 00:13:10,160 --> 00:13:13,200 Speaker 3: to know how many visits they get. And so right 267 00:13:13,240 --> 00:13:15,040 Speaker 3: now you're sitting back on well, you're never going to 268 00:13:15,120 --> 00:13:17,959 Speaker 3: find that atmail because you're not privy to that information. 269 00:13:18,320 --> 00:13:21,520 Speaker 3: I'm pretty privy to it and pretty close to the number. 270 00:13:22,080 --> 00:13:25,200 Speaker 3: What this company was able to do was able to 271 00:13:25,240 --> 00:13:27,840 Speaker 3: tell me, over a twelve month period how many visits 272 00:13:28,000 --> 00:13:31,360 Speaker 3: the club had had within a certain radius of where 273 00:13:31,400 --> 00:13:34,240 Speaker 3: the building sat. And then they were able to give 274 00:13:34,240 --> 00:13:37,480 Speaker 3: me a rough estimate of how many members that business had, 275 00:13:37,640 --> 00:13:40,040 Speaker 3: and then they were able to break down the demographic 276 00:13:40,520 --> 00:13:42,839 Speaker 3: of the people going to that club and the other 277 00:13:42,880 --> 00:13:43,840 Speaker 3: clubs that I did. 278 00:13:43,880 --> 00:13:46,600 Speaker 4: This true, and you know what, it was all based 279 00:13:46,640 --> 00:13:50,679 Speaker 4: on what what's the one thing that you take to 280 00:13:50,720 --> 00:13:53,040 Speaker 4: the gym? 281 00:13:53,200 --> 00:13:53,920 Speaker 2: Are your phone? 282 00:13:54,360 --> 00:13:58,400 Speaker 4: Get what's on your phone? Apps? 283 00:13:58,960 --> 00:14:00,560 Speaker 2: Oh? Yeah, yeah, yeah, right, you go. 284 00:14:01,120 --> 00:14:03,640 Speaker 3: So it was based on the active apps on the 285 00:14:03,679 --> 00:14:06,800 Speaker 3: phones of the consumers that were going to these clubs. 286 00:14:07,400 --> 00:14:10,840 Speaker 3: So I was able to walk away with a pretty 287 00:14:10,920 --> 00:14:17,280 Speaker 3: a four colored up chart telling me my competitors roughly 288 00:14:17,360 --> 00:14:19,960 Speaker 3: how many members they've got, how many visits they've had 289 00:14:19,960 --> 00:14:22,920 Speaker 3: to their club, the demographic of their club. And what 290 00:14:23,040 --> 00:14:26,640 Speaker 3: I'm able to do with that information is in utilize 291 00:14:26,680 --> 00:14:30,120 Speaker 3: my social media marketing based on trying to grab a 292 00:14:30,120 --> 00:14:31,840 Speaker 3: hold of my competitors members. 293 00:14:32,040 --> 00:14:35,560 Speaker 4: Now, if I'm able to find that out, can you imagine, 294 00:14:35,640 --> 00:14:37,000 Speaker 4: like really think about it. 295 00:14:37,000 --> 00:14:38,720 Speaker 3: He's sitting in the doctor surgery and he's putting all 296 00:14:38,800 --> 00:14:40,440 Speaker 3: this stuff into his computer. 297 00:14:40,520 --> 00:14:42,160 Speaker 4: And we don't know what sort of software they have, 298 00:14:42,240 --> 00:14:44,800 Speaker 4: We don't know what apps that they use. Are they 299 00:14:44,840 --> 00:14:47,320 Speaker 4: collating some of the information from our visits? 300 00:14:47,920 --> 00:14:48,200 Speaker 3: Fuck? 301 00:14:48,560 --> 00:14:50,680 Speaker 1: You should have been a spy dude, or at least 302 00:14:50,720 --> 00:14:55,400 Speaker 1: a government operative on your sneaky now what you want? 303 00:14:55,680 --> 00:14:59,240 Speaker 1: I know, I'm not sure you should have told that story. 304 00:15:00,040 --> 00:15:03,120 Speaker 3: I'm not really too concerned about it because, and this 305 00:15:03,240 --> 00:15:03,920 Speaker 3: might sound a. 306 00:15:03,840 --> 00:15:05,920 Speaker 4: Little bit, you know, she's pretty sure of herself. 307 00:15:06,040 --> 00:15:09,000 Speaker 3: I'm comfortable in my business. I know who my demographic is, 308 00:15:09,000 --> 00:15:11,720 Speaker 3: I know who my people are. Yeah, of course you 309 00:15:11,800 --> 00:15:15,360 Speaker 3: keep an eye on your competitors. I mean, why wouldn't you. 310 00:15:15,360 --> 00:15:16,280 Speaker 4: You're supposed to do that. 311 00:15:16,280 --> 00:15:18,120 Speaker 3: If you're a good business person, then you do keep 312 00:15:18,120 --> 00:15:20,160 Speaker 3: an eye on them, but you don't allow them to 313 00:15:20,240 --> 00:15:21,360 Speaker 3: rent space in your head. 314 00:15:22,240 --> 00:15:24,440 Speaker 2: But what so, why did you do that then? 315 00:15:25,040 --> 00:15:28,080 Speaker 3: Like the reason I did it was because the tech 316 00:15:28,120 --> 00:15:30,880 Speaker 3: company came to me and they worked with me in 317 00:15:31,000 --> 00:15:35,520 Speaker 3: the past when they were the person was with another company, 318 00:15:35,800 --> 00:15:38,680 Speaker 3: and they said, we like working with you, and we 319 00:15:38,760 --> 00:15:41,760 Speaker 3: want to give you this this option here, and we 320 00:15:41,840 --> 00:15:42,240 Speaker 3: want to. 321 00:15:42,160 --> 00:15:45,880 Speaker 4: Give you as like a test ummy. So we went 322 00:15:45,920 --> 00:15:46,840 Speaker 4: through the process. 323 00:15:47,360 --> 00:15:50,720 Speaker 3: Then we used some of the information for some marketing 324 00:15:50,800 --> 00:15:53,280 Speaker 3: for a new program that we were launching in the club. 325 00:15:53,480 --> 00:15:56,200 Speaker 3: I mean it even tells you what's what part of 326 00:15:56,280 --> 00:15:59,320 Speaker 3: ballorape I should be marketing too. And so we did 327 00:15:59,360 --> 00:16:02,960 Speaker 3: some social media adds to the area that they suggested 328 00:16:04,040 --> 00:16:06,200 Speaker 3: and we got new traffic through the club. And that 329 00:16:06,320 --> 00:16:09,560 Speaker 3: was the result from that marketing, and we target those 330 00:16:09,600 --> 00:16:12,160 Speaker 3: people based on the information that we were given from 331 00:16:12,200 --> 00:16:12,880 Speaker 3: the tech company. 332 00:16:13,680 --> 00:16:18,600 Speaker 2: Wow. Well, so if you live in Balorat, I can 333 00:16:18,680 --> 00:16:19,200 Speaker 2: watch out. 334 00:16:20,000 --> 00:16:22,920 Speaker 1: That is a lot of fitness facilities one hundred that is, 335 00:16:23,320 --> 00:16:25,840 Speaker 1: although where I live on Hampton Street, which you know 336 00:16:25,880 --> 00:16:29,520 Speaker 1: where that is, I mean I would say within a 337 00:16:31,000 --> 00:16:34,040 Speaker 1: you know, well up and down from my house five 338 00:16:34,120 --> 00:16:35,680 Speaker 1: hundred meters one way or the other. 339 00:16:35,920 --> 00:16:36,400 Speaker 2: So to the. 340 00:16:36,440 --> 00:16:39,760 Speaker 1: Left or the right of my driveway, I would say 341 00:16:39,840 --> 00:16:46,880 Speaker 1: there are ten, you know, including PT studios, actual gyms, 342 00:16:46,920 --> 00:16:52,040 Speaker 1: Like there's two maybe six hundred meters two proper commercial gyms, 343 00:16:52,840 --> 00:17:00,480 Speaker 1: multiple PT studios. There's literally near my house there's if 344 00:17:00,520 --> 00:17:03,760 Speaker 1: you're standing out the front across the road, there's five 345 00:17:03,880 --> 00:17:04,640 Speaker 1: shop fronts. 346 00:17:04,960 --> 00:17:06,159 Speaker 2: Three of the shops. 347 00:17:07,560 --> 00:17:11,440 Speaker 1: So there's a PET studio, then I don't know what, 348 00:17:11,960 --> 00:17:16,680 Speaker 1: then another PT studio, then I don't know what, and 349 00:17:16,720 --> 00:17:21,280 Speaker 1: then there's a pallate studio and out the back of 350 00:17:21,320 --> 00:17:25,680 Speaker 1: that is another different, separate business PT studio. So there 351 00:17:25,680 --> 00:17:30,440 Speaker 1: are literally four fitness businesses within eighty meters not even 352 00:17:30,480 --> 00:17:32,880 Speaker 1: eighty meters fifty meters of each other. 353 00:17:33,600 --> 00:17:36,600 Speaker 2: And then you know, yeah, I mean there are I think, 354 00:17:37,560 --> 00:17:37,760 Speaker 2: you know. 355 00:17:37,840 --> 00:17:40,760 Speaker 1: One of the things that I've thought about a lot 356 00:17:40,960 --> 00:17:43,639 Speaker 1: is like when I grew up in inverted commas in 357 00:17:43,680 --> 00:17:47,040 Speaker 1: the eighties, working in gyms, I know, you're way younger 358 00:17:47,080 --> 00:17:47,400 Speaker 1: than me. 359 00:17:49,200 --> 00:17:50,119 Speaker 2: By about a day. 360 00:17:52,760 --> 00:17:55,480 Speaker 1: Like there were literally like I worked at a place 361 00:17:55,560 --> 00:17:58,200 Speaker 1: called track Side Sports. That was one of my one 362 00:17:58,200 --> 00:18:00,879 Speaker 1: of my first gigs, and I ended up managing that 363 00:18:01,119 --> 00:18:05,760 Speaker 1: as a young dude in Hampton, and there were squash courts, 364 00:18:06,440 --> 00:18:10,280 Speaker 1: old school squash courts. There was up gym, there was 365 00:18:10,600 --> 00:18:15,360 Speaker 1: arp pool, swimming pool, and there was an aerobics room. 366 00:18:16,560 --> 00:18:19,439 Speaker 1: And that was pretty razzle dazzle in those days. Like 367 00:18:19,520 --> 00:18:23,119 Speaker 1: there was an aerobics room, like pretty decent gym, pretty 368 00:18:23,119 --> 00:18:26,439 Speaker 1: decent pool, pretty decent you know, that was that was 369 00:18:26,480 --> 00:18:29,359 Speaker 1: state of the art. And now I mean squash courts 370 00:18:29,400 --> 00:18:31,440 Speaker 1: pretty much don't even exist. I don't know where that. 371 00:18:31,560 --> 00:18:32,800 Speaker 2: I'm sure they're around. 372 00:18:32,520 --> 00:18:35,439 Speaker 1: But because it's just a lot of space and not 373 00:18:35,520 --> 00:18:39,600 Speaker 1: a lot of return on that space, as you can imagine. 374 00:18:40,160 --> 00:18:41,520 Speaker 2: But now, I. 375 00:18:41,480 --> 00:18:44,920 Speaker 1: Mean every second street has got a twenty four hour gym, 376 00:18:45,280 --> 00:18:52,200 Speaker 1: ladies gyms, gyms for people over fifty five, huge, huge, bloody, 377 00:18:52,560 --> 00:18:57,920 Speaker 1: multimillion squillion dollar gyms, smaller boutique gyms, you know, the 378 00:18:58,000 --> 00:19:02,719 Speaker 1: f forty five's, the bf tees that you know, CrossFit. 379 00:19:03,160 --> 00:19:08,240 Speaker 1: I mean, there's just a small goos board of fitness businesses. 380 00:19:08,359 --> 00:19:12,080 Speaker 1: Now is it harder than ever to make a buck? 381 00:19:13,560 --> 00:19:16,359 Speaker 3: I think, going back to what I just said previously, 382 00:19:16,840 --> 00:19:19,560 Speaker 3: know your community, know your demographic, a market to them. 383 00:19:19,640 --> 00:19:21,200 Speaker 4: Don't try and be something. 384 00:19:20,880 --> 00:19:23,480 Speaker 3: That you're not just because you know that gym two 385 00:19:23,480 --> 00:19:26,760 Speaker 3: those downs now introduced some type of new program. It 386 00:19:26,760 --> 00:19:30,359 Speaker 3: doesn't necessarily mean that you need to chase it. You 387 00:19:30,800 --> 00:19:33,160 Speaker 3: know your community, know your demographic. But the other side 388 00:19:33,200 --> 00:19:35,200 Speaker 3: of that too is I think the next six months 389 00:19:35,320 --> 00:19:38,040 Speaker 3: is going to be really interesting, Greig, because let's look 390 00:19:38,040 --> 00:19:39,400 Speaker 3: at what's happened in Victoria. 391 00:19:40,200 --> 00:19:42,800 Speaker 4: All of a sudden, you know, landlords. 392 00:19:42,280 --> 00:19:45,960 Speaker 3: Are being hit with this ridiculous you know, extra land 393 00:19:46,000 --> 00:19:48,720 Speaker 3: tax now that we've got to pay, which means that 394 00:19:48,720 --> 00:19:51,639 Speaker 3: we're going to pass the increase onto the tenant. 395 00:19:52,040 --> 00:19:54,280 Speaker 4: So that means all of those studios. 396 00:19:53,800 --> 00:19:56,199 Speaker 3: People who don't own their freeholds, their rent is going 397 00:19:56,280 --> 00:19:59,240 Speaker 3: to go up, so the rank goes up. They're already 398 00:19:59,240 --> 00:20:01,800 Speaker 3: talking about interest going up, so those that are buying 399 00:20:01,800 --> 00:20:03,639 Speaker 3: their homes, the interest rates are going to go up. 400 00:20:03,680 --> 00:20:06,560 Speaker 3: So there's a lot of dipping happening at the moment, 401 00:20:07,320 --> 00:20:10,240 Speaker 3: and I wonder if all will survive. 402 00:20:10,880 --> 00:20:17,119 Speaker 4: I've seen probably three or four small, small, you know, shed. 403 00:20:16,920 --> 00:20:19,600 Speaker 3: Places that have closed down in the last few MONTHSS 404 00:20:19,640 --> 00:20:22,040 Speaker 3: and purely based on the fact that their rent's gone up. 405 00:20:22,520 --> 00:20:23,960 Speaker 4: It's becoming competitive. 406 00:20:25,320 --> 00:20:27,840 Speaker 3: Am I seeing people drop their prices in order to 407 00:20:27,840 --> 00:20:31,040 Speaker 3: get foot traffic through absolutely, is that the right thing 408 00:20:31,119 --> 00:20:35,800 Speaker 3: to do. Depends on your financial situation. If you've got 409 00:20:35,840 --> 00:20:37,879 Speaker 3: a lot of outgoings, I certainly wouldn't be dropping your 410 00:20:37,880 --> 00:20:40,800 Speaker 3: pants too quid to get the foot traffic through the door. 411 00:20:40,960 --> 00:20:44,600 Speaker 4: So I think, you know, traditionally with gyms and. 412 00:20:44,560 --> 00:20:47,680 Speaker 3: Studios over the last say five years, what I've seen 413 00:20:47,760 --> 00:20:50,320 Speaker 3: is if they need to close up shop and they 414 00:20:50,320 --> 00:20:53,040 Speaker 3: don't do it by June thirtieth, they'll most definitely do 415 00:20:53,119 --> 00:20:54,800 Speaker 3: it over the Christmas New Year period. 416 00:20:55,440 --> 00:21:00,240 Speaker 2: Yeah. Wow. And also is what you're talking then? Just 417 00:21:00,240 --> 00:21:00,720 Speaker 2: thinking two. 418 00:21:00,760 --> 00:21:04,520 Speaker 1: In Melbourne, there's an increasing number of I don't know 419 00:21:04,520 --> 00:21:06,840 Speaker 1: what they call them, but I call them megajyms, these 420 00:21:06,920 --> 00:21:10,520 Speaker 1: gyms that are like an acre of bloody gym equipment, 421 00:21:11,040 --> 00:21:16,840 Speaker 1: these massive meathead gyms. It's like fucking twenty bench presses 422 00:21:16,880 --> 00:21:20,000 Speaker 1: in a row and fifty treadmills side by side, and 423 00:21:20,720 --> 00:21:23,920 Speaker 1: I don't know how the fuck they financed that. And 424 00:21:24,000 --> 00:21:28,000 Speaker 1: there some of them are selling like eight dollars a 425 00:21:28,040 --> 00:21:31,440 Speaker 1: week memberships to start. I'm like, fucking good luck. I 426 00:21:31,480 --> 00:21:33,399 Speaker 1: don't know how that's going to go with the long term. 427 00:21:33,800 --> 00:21:36,240 Speaker 3: Yeah, I've seen a few going for four or five 428 00:21:36,320 --> 00:21:39,200 Speaker 3: six dollars a week. I've seen one for six dollars 429 00:21:39,280 --> 00:21:41,480 Speaker 3: a week in baler Rap, But how. 430 00:21:41,280 --> 00:21:42,959 Speaker 4: Long can you keep doing that? 431 00:21:43,320 --> 00:21:47,160 Speaker 3: And let's let's all be honest about directive memberships and 432 00:21:47,200 --> 00:21:50,400 Speaker 3: not talk shit about you know about it. How many 433 00:21:50,400 --> 00:21:52,399 Speaker 3: of them actually clear at the end of the week, 434 00:21:53,040 --> 00:21:56,560 Speaker 3: so you know, let's talk to club owners about their arears. 435 00:21:56,560 --> 00:21:58,639 Speaker 3: So they sign up one hundred people on six dollars 436 00:21:58,720 --> 00:22:01,160 Speaker 3: a week and the majority of the people are probably 437 00:22:01,320 --> 00:22:04,200 Speaker 3: under twenty one, what percentage of the six seven, eight 438 00:22:04,240 --> 00:22:05,600 Speaker 3: dollars a week actually clears? 439 00:22:06,320 --> 00:22:08,840 Speaker 4: How often are they chasing arrears and sending them to 440 00:22:09,240 --> 00:22:09,920 Speaker 4: debt collection? 441 00:22:10,119 --> 00:22:12,399 Speaker 3: Because this is another issue that we have at the moment. 442 00:22:12,720 --> 00:22:15,560 Speaker 3: A lot of people are living week to week. A 443 00:22:15,560 --> 00:22:17,920 Speaker 3: lot of gym memberships are bouncing, and people are going, 444 00:22:17,920 --> 00:22:21,760 Speaker 3: oh no, no, no, we're seriously stop talking shit because 445 00:22:21,760 --> 00:22:24,160 Speaker 3: they are. And it doesn't matter what you're paying eight 446 00:22:24,200 --> 00:22:26,720 Speaker 3: dollars a week or you're paying fifty dollars a week 447 00:22:26,760 --> 00:22:29,479 Speaker 3: at the five star down in South Yarra, that's just open. 448 00:22:30,160 --> 00:22:34,880 Speaker 3: Memberships are bouncing because people are not spending and though 449 00:22:35,080 --> 00:22:37,760 Speaker 3: we read lots of articles about people won't give up 450 00:22:37,760 --> 00:22:40,800 Speaker 3: their gym membership, and people won't quit their gym membership. 451 00:22:40,800 --> 00:22:42,280 Speaker 3: Well they might not give it up, and they might 452 00:22:42,280 --> 00:22:42,880 Speaker 3: not quit it, but. 453 00:22:42,800 --> 00:22:44,800 Speaker 4: They're sure it was allowing it to bounce. 454 00:22:45,680 --> 00:22:48,960 Speaker 1: Yeah, one hundred percent. And I think also what's happening 455 00:22:49,040 --> 00:22:54,439 Speaker 1: is like we're trying to and I understand it. Like 456 00:22:54,520 --> 00:22:58,520 Speaker 1: there are so many businesses that are essentially reinventing the wheel, right, 457 00:22:58,560 --> 00:23:02,120 Speaker 1: They're just it's like, movement is movement, you know, Flexion 458 00:23:02,800 --> 00:23:06,919 Speaker 1: is flection, Extension is extension. Getting your heart rate up 459 00:23:06,960 --> 00:23:07,959 Speaker 1: is getting a heart rate up. 460 00:23:08,000 --> 00:23:08,800 Speaker 2: Movement is you know. 461 00:23:08,920 --> 00:23:12,520 Speaker 1: It's like when people are you know, like we're f 462 00:23:12,560 --> 00:23:16,640 Speaker 1: forty five and those kind of circuit based programs where 463 00:23:16,680 --> 00:23:19,240 Speaker 1: people go from one thing to another and then we've 464 00:23:19,240 --> 00:23:23,560 Speaker 1: got you know what is kind of loosely called functional training, right, Well, 465 00:23:23,600 --> 00:23:26,200 Speaker 1: everything's functional depending on what you're doing and what your 466 00:23:26,200 --> 00:23:29,480 Speaker 1: needs are and what your body requires. It's like even 467 00:23:29,520 --> 00:23:33,679 Speaker 1: a pinloaded bench press is functional if that's. 468 00:23:33,440 --> 00:23:34,720 Speaker 2: What you need. You know. 469 00:23:34,800 --> 00:23:37,040 Speaker 1: It's like people think, unless you're standing on a fucking 470 00:23:37,080 --> 00:23:40,159 Speaker 1: wobble board or a bosu, or you've got three different 471 00:23:40,200 --> 00:23:42,679 Speaker 1: things going at once, it's not functional. I don't think 472 00:23:42,720 --> 00:23:46,320 Speaker 1: they understand function but anyway, but yeah, there's just I 473 00:23:46,359 --> 00:23:49,719 Speaker 1: think there's the constant kind of reinventing of the wheel, 474 00:23:50,520 --> 00:23:54,879 Speaker 1: where like you said before, the business two doors up 475 00:23:54,920 --> 00:23:58,400 Speaker 1: the road has got like some new fancy, high tech 476 00:23:59,160 --> 00:24:01,920 Speaker 1: twenty five dollar machine that like, at the end of 477 00:24:02,000 --> 00:24:05,480 Speaker 1: the day, sweats sweat, and reps are reps and weight 478 00:24:05,600 --> 00:24:08,240 Speaker 1: is weight, Like a ten pound dumbell is a ten 479 00:24:08,280 --> 00:24:13,159 Speaker 1: pound dumb bell, you know. And I remember remember setting it. 480 00:24:13,200 --> 00:24:15,480 Speaker 1: I said, I've set up a bunch of gyms for companies, 481 00:24:15,560 --> 00:24:18,520 Speaker 1: right and one of the companies I set up a 482 00:24:18,560 --> 00:24:20,280 Speaker 1: gym for they wanted a PEC deck. 483 00:24:20,160 --> 00:24:23,720 Speaker 2: Right there, and I go, I'm not, We're not putting 484 00:24:23,720 --> 00:24:24,360 Speaker 2: in a PEC deck. 485 00:24:24,440 --> 00:24:27,560 Speaker 1: They're like, why I go, Because it's it's a ten thousand, 486 00:24:27,720 --> 00:24:31,679 Speaker 1: eight thousand dollars machine that we can do one thing on. 487 00:24:32,520 --> 00:24:34,760 Speaker 1: I go, you can do a better movement on bench, 488 00:24:34,880 --> 00:24:36,480 Speaker 1: on a bench or on a ball with a couple 489 00:24:36,560 --> 00:24:38,800 Speaker 1: of dumbbells. There's a lot more flexibility and a lot 490 00:24:38,840 --> 00:24:42,399 Speaker 1: more variability, and you're doing the same movement. And we 491 00:24:42,480 --> 00:24:45,399 Speaker 1: can get those dumbbells for a hundred bucks, right, And 492 00:24:45,920 --> 00:24:49,320 Speaker 1: so it's trying to I think in all of those environments, 493 00:24:49,400 --> 00:24:53,120 Speaker 1: figure out, what are my needs, what have they got 494 00:24:53,119 --> 00:24:56,480 Speaker 1: for me to work with, what's optimal for my body? 495 00:24:56,840 --> 00:24:57,640 Speaker 2: Yeah, you want to. 496 00:24:57,680 --> 00:25:00,520 Speaker 1: Enjoy going there, but you know, some some times the 497 00:25:00,600 --> 00:25:03,680 Speaker 1: trillion dollar gym, with the state of the art everything, 498 00:25:04,640 --> 00:25:07,560 Speaker 1: there ain't too many people in that place getting outstanding 499 00:25:07,600 --> 00:25:12,360 Speaker 1: results necessarily. So I kind of like, for me, I'm 500 00:25:12,400 --> 00:25:15,920 Speaker 1: big on Yeah, I want somewhere that's got good equipment, 501 00:25:15,960 --> 00:25:17,560 Speaker 1: of course, but I also want to be in a 502 00:25:17,600 --> 00:25:19,600 Speaker 1: place that I like to go to. Is it a 503 00:25:19,600 --> 00:25:24,320 Speaker 1: good culture? Are the staff educated and inspired? Do they 504 00:25:24,440 --> 00:25:25,760 Speaker 1: fucking know anything? 505 00:25:26,359 --> 00:25:28,919 Speaker 2: Do I want to? You know, And I don't want 506 00:25:28,960 --> 00:25:30,080 Speaker 2: to throw anyone under the. 507 00:25:30,040 --> 00:25:33,919 Speaker 1: Bus here, but you know, it's like the barriers to 508 00:25:34,119 --> 00:25:38,719 Speaker 1: entry for the fitness industry are pretty low. So you know, 509 00:25:38,840 --> 00:25:41,720 Speaker 1: if you're a would be client or a would be member, 510 00:25:41,880 --> 00:25:44,880 Speaker 1: make sure. And it's not that we don't want new trainers. 511 00:25:44,920 --> 00:25:48,959 Speaker 1: We definitely do. But and everyone's got to start somewhere, 512 00:25:48,960 --> 00:25:53,199 Speaker 1: including mel Tempest and Craig Harper. But you know, like 513 00:25:53,440 --> 00:25:57,480 Speaker 1: I literally pay an exercise physiologist to train my dad, 514 00:25:58,640 --> 00:26:01,560 Speaker 1: right because I want the best person in the area 515 00:26:01,600 --> 00:26:04,679 Speaker 1: that's available to work with my dad. So you know, 516 00:26:04,720 --> 00:26:06,080 Speaker 1: there are a lot of things that we need to 517 00:26:06,160 --> 00:26:09,240 Speaker 1: factor in when we consider where we go and who 518 00:26:09,320 --> 00:26:10,479 Speaker 1: we trust with our body. 519 00:26:11,280 --> 00:26:14,000 Speaker 3: The reality, too, Craig, is that so many people are 520 00:26:14,040 --> 00:26:17,480 Speaker 3: over complicating workouts. Now, you know, let's get the twenty 521 00:26:17,480 --> 00:26:20,600 Speaker 3: five thousand dollar machine, let's get the fifty thousand dollar machine. 522 00:26:21,080 --> 00:26:27,040 Speaker 3: We so over complicate programming that we disqualify those that 523 00:26:27,200 --> 00:26:30,760 Speaker 3: are OBEs and those that do have chronic illness and 524 00:26:30,800 --> 00:26:32,560 Speaker 3: those that do have mental health issues. 525 00:26:33,640 --> 00:26:35,240 Speaker 4: Those people condition themselves. 526 00:26:35,240 --> 00:26:37,080 Speaker 3: They walk into have a look, they see things are 527 00:26:37,080 --> 00:26:40,240 Speaker 3: too complicated, or they see your video clips on TikTok 528 00:26:40,280 --> 00:26:41,840 Speaker 3: and all the rest of it looks true. 529 00:26:41,880 --> 00:26:44,399 Speaker 4: Hard, I'm not joining the gym. Hence why we have 530 00:26:45,000 --> 00:26:48,200 Speaker 4: obese the issues, chronic illness issues, and mental health problems, 531 00:26:48,480 --> 00:26:53,520 Speaker 4: where young trainers, with all due respect, are over complicating 532 00:26:53,640 --> 00:26:56,840 Speaker 4: things for the everyday lay person to come in and 533 00:26:57,000 --> 00:26:58,760 Speaker 4: join the gym. 534 00:26:58,800 --> 00:27:02,000 Speaker 1: Yeah, and I think, look, it's interesting because I've been 535 00:27:02,080 --> 00:27:07,600 Speaker 1: having a lot of conversations lately with my training partner, Mark, 536 00:27:07,880 --> 00:27:11,119 Speaker 1: who's lovingly referred to as the Crab, whom most of 537 00:27:11,160 --> 00:27:16,560 Speaker 1: my followers know. So his daughter Jamie, she is nineteen 538 00:27:16,600 --> 00:27:20,560 Speaker 1: and she's just finishing hers at three and four and 539 00:27:20,600 --> 00:27:23,000 Speaker 1: she I don't want to get in trouble here, so 540 00:27:23,040 --> 00:27:24,400 Speaker 1: I need to be careful. 541 00:27:24,080 --> 00:27:24,520 Speaker 2: What I say. 542 00:27:24,520 --> 00:27:28,280 Speaker 1: But she was asking me about programming and stuff the 543 00:27:28,320 --> 00:27:32,080 Speaker 1: other day, which we were having a good conversation, and 544 00:27:32,119 --> 00:27:35,160 Speaker 1: I said to her, look, yes, of course you need 545 00:27:35,200 --> 00:27:37,360 Speaker 1: to know how to write programs, and you'll develop more 546 00:27:37,400 --> 00:27:40,960 Speaker 1: knowledge understanding skill over time. You'll get experience, Your programming 547 00:27:41,000 --> 00:27:45,120 Speaker 1: skills will get better you work with different people, you know, 548 00:27:45,280 --> 00:27:47,639 Speaker 1: and of course you need to understand the body and 549 00:27:47,720 --> 00:27:49,879 Speaker 1: anatomy and physiology. 550 00:27:49,119 --> 00:27:50,960 Speaker 2: And basic you know stuff, and a bit of. 551 00:27:50,960 --> 00:27:55,040 Speaker 1: Nutrition and hopefully a bit of psychology without being a psychologist, 552 00:27:55,119 --> 00:28:01,000 Speaker 1: all this stuff, and we need that. But also, at 553 00:28:01,000 --> 00:28:02,920 Speaker 1: the end of the day, if I'm a fifty year 554 00:28:02,920 --> 00:28:04,920 Speaker 1: old dude and I come in to train with her, 555 00:28:05,000 --> 00:28:09,720 Speaker 1: for example, who's a fit, strong, healthy, nineteen year old 556 00:28:10,040 --> 00:28:14,119 Speaker 1: young lady. I mean, what really matters as long as 557 00:28:14,119 --> 00:28:16,920 Speaker 1: she doesn't injure me, is that I enjoy the experience 558 00:28:16,920 --> 00:28:19,439 Speaker 1: and I want to come back like, did you do 559 00:28:19,480 --> 00:28:22,359 Speaker 1: a good workout, Craig, yep? Would you have done it 560 00:28:22,400 --> 00:28:26,720 Speaker 1: without Jamie? Probably not cool? Did you think she knows 561 00:28:26,760 --> 00:28:30,080 Speaker 1: what she's doing? Did you like her? Did you enjoy 562 00:28:30,119 --> 00:28:32,760 Speaker 1: the hour. If the answer is yes, yes, yes, then 563 00:28:32,760 --> 00:28:36,160 Speaker 1: I'm probably going to come back right. But we know 564 00:28:36,280 --> 00:28:40,400 Speaker 1: that there are people in gym's who work as instructors 565 00:28:40,440 --> 00:28:44,960 Speaker 1: and trainers and whatever who may even have good knowledge, 566 00:28:45,000 --> 00:28:47,920 Speaker 1: but they just don't have whatever it is the X 567 00:28:47,960 --> 00:28:52,520 Speaker 1: factor people skills, energy, intent that people want to be 568 00:28:52,640 --> 00:28:56,240 Speaker 1: around you know, do if you're a trainer, if you 569 00:28:56,360 --> 00:28:57,680 Speaker 1: work in fitness. 570 00:28:57,320 --> 00:28:57,960 Speaker 2: Or health or it. 571 00:28:58,560 --> 00:29:00,760 Speaker 1: I mean, and this is not about or loathing, it's 572 00:29:00,760 --> 00:29:04,280 Speaker 1: about self awareness. Do people want to be around you 573 00:29:04,360 --> 00:29:06,480 Speaker 1: for an hour on a regular basis? Because if the 574 00:29:06,520 --> 00:29:09,400 Speaker 1: answer is no, the rest of it's redundant. 575 00:29:11,240 --> 00:29:12,960 Speaker 4: No, I agree with that. 576 00:29:13,000 --> 00:29:15,040 Speaker 3: I mean, it's not just personal trainers, it's group fitness 577 00:29:15,080 --> 00:29:17,880 Speaker 3: instructors as well. You know, the objective is to get 578 00:29:17,920 --> 00:29:20,280 Speaker 3: your person in their training session, whether it's a PT 579 00:29:20,520 --> 00:29:23,000 Speaker 3: or a GFI experience, it's to get them. 580 00:29:22,840 --> 00:29:23,920 Speaker 4: From A to Z. 581 00:29:25,080 --> 00:29:27,920 Speaker 3: It's the trainer and the instructor needs to know that 582 00:29:27,960 --> 00:29:30,800 Speaker 3: it's not all about them, that it's about the client. 583 00:29:31,240 --> 00:29:34,560 Speaker 3: You know the three rules, Stop, look, and listen. That's 584 00:29:34,600 --> 00:29:37,280 Speaker 3: what you're there to do. And you need to know 585 00:29:37,440 --> 00:29:40,080 Speaker 3: where their headspace is at the at the time too. 586 00:29:40,240 --> 00:29:42,360 Speaker 3: Are they do they just need to get through the 587 00:29:42,440 --> 00:29:44,680 Speaker 3: session today? Do they just need to vent to you? 588 00:29:45,440 --> 00:29:48,880 Speaker 3: Are they one hundred percent there with you? It's really 589 00:29:48,960 --> 00:29:53,440 Speaker 3: quite interesting. The rtos, with all due respect to anybody 590 00:29:53,480 --> 00:29:58,760 Speaker 3: that's listening, the rtos need to lift their game because 591 00:29:58,840 --> 00:30:03,840 Speaker 3: they are sending people to JIM owners like myself. We're 592 00:30:03,880 --> 00:30:06,200 Speaker 3: going through the interview process. 593 00:30:05,760 --> 00:30:07,600 Speaker 4: And I almost want to put my head in the bucket. 594 00:30:07,960 --> 00:30:10,600 Speaker 3: At the end of the interview process, you know, you 595 00:30:10,760 --> 00:30:13,200 Speaker 3: ask them the basic questions, what's going to make. 596 00:30:13,160 --> 00:30:16,360 Speaker 4: You, you know, a great personal trainer? Why should I 597 00:30:16,360 --> 00:30:16,959 Speaker 4: I hire you? 598 00:30:17,000 --> 00:30:19,360 Speaker 3: But then you ask them questions like where do you 599 00:30:19,400 --> 00:30:21,239 Speaker 3: think you're going to get your clients from? Oh, I'm 600 00:30:21,280 --> 00:30:23,440 Speaker 3: going to get them from the reception desk because they 601 00:30:23,440 --> 00:30:25,920 Speaker 3: all walk through the front doors, you know, with herds 602 00:30:25,960 --> 00:30:28,400 Speaker 3: and herds, and no, that's not where you're going to 603 00:30:28,440 --> 00:30:31,880 Speaker 3: get your clients from. And you talk to them about programming, 604 00:30:31,920 --> 00:30:33,880 Speaker 3: and then you might talk to them about do you 605 00:30:33,920 --> 00:30:34,960 Speaker 3: want to teach groups? 606 00:30:35,000 --> 00:30:36,440 Speaker 4: Do you want to teach kids? Do you want to 607 00:30:36,440 --> 00:30:37,880 Speaker 4: teach all the adults? 608 00:30:38,000 --> 00:30:40,720 Speaker 3: And they're just like their mindset is I want to 609 00:30:40,760 --> 00:30:42,640 Speaker 3: teach people that are on. 610 00:30:42,520 --> 00:30:44,160 Speaker 4: TikTok and on Instagram. 611 00:30:44,240 --> 00:30:46,480 Speaker 3: You know, I want to train people twenty one to 612 00:30:46,560 --> 00:30:48,600 Speaker 3: twenty five to twenty six, you. 613 00:30:48,560 --> 00:30:51,120 Speaker 4: Know, the fifth the sports and athletes. What about the 614 00:30:51,120 --> 00:30:52,120 Speaker 4: rest of the generation? 615 00:30:52,720 --> 00:30:55,920 Speaker 3: And they're not teaching them in the rto that the 616 00:30:55,960 --> 00:30:58,760 Speaker 3: world is bigger than the reflection in the mirror. 617 00:30:58,760 --> 00:31:01,160 Speaker 4: They're not teaching them how to set up a business. 618 00:31:01,240 --> 00:31:02,280 Speaker 4: What is a business? 619 00:31:03,000 --> 00:31:07,120 Speaker 3: They're not even they're not even addressing issues such as 620 00:31:07,760 --> 00:31:11,320 Speaker 3: sham contracting in our industry, what to be aware of. 621 00:31:11,480 --> 00:31:14,960 Speaker 3: They're just taking their money, throwing them in the classroom situation. 622 00:31:15,520 --> 00:31:18,040 Speaker 3: Do ten hours, you'll be right giving the thumbs up, 623 00:31:18,440 --> 00:31:20,240 Speaker 3: Go out and sit in the job. 624 00:31:20,000 --> 00:31:22,120 Speaker 4: Interview with Mail, and then Mail goes, what the fuck 625 00:31:22,240 --> 00:31:25,680 Speaker 4: is going on? But shouldn't even be working in the 626 00:31:25,680 --> 00:31:29,000 Speaker 4: fucking supermarket Andlane be training my clients well. 627 00:31:29,080 --> 00:31:32,719 Speaker 1: And also think about the immense responsibility that you have 628 00:31:34,000 --> 00:31:38,360 Speaker 1: of working with someone's body and telling a person what 629 00:31:38,640 --> 00:31:42,800 Speaker 1: to do with their body. And you know, apart from 630 00:31:42,800 --> 00:31:45,960 Speaker 1: the knowledge that you need to have, and of course 631 00:31:46,600 --> 00:31:48,840 Speaker 1: you know, we're not doctors or physios or you know, 632 00:31:48,920 --> 00:31:55,120 Speaker 1: but at the same time, we're prescribing exercise and you 633 00:31:55,160 --> 00:31:59,920 Speaker 1: know that part of the problem. I think mel is 634 00:32:00,320 --> 00:32:03,880 Speaker 1: let me put an next an asterisk next to this, 635 00:32:03,920 --> 00:32:08,560 Speaker 1: because there are some There are some very good educators 636 00:32:08,920 --> 00:32:12,080 Speaker 1: in the RTO space, but there are some shit ones 637 00:32:12,480 --> 00:32:14,120 Speaker 1: obviously no names mentioned. 638 00:32:14,720 --> 00:32:17,440 Speaker 2: But so you've got people who are. 639 00:32:17,240 --> 00:32:22,040 Speaker 1: Instructing personal trainers, would be personal trainers who have never 640 00:32:22,080 --> 00:32:26,800 Speaker 1: been personal trainers. Right, You've got people literally teaching people 641 00:32:26,920 --> 00:32:29,280 Speaker 1: how to do the job who have never done the job, 642 00:32:29,760 --> 00:32:32,000 Speaker 1: or they've done the job a little bit, but they 643 00:32:32,080 --> 00:32:38,120 Speaker 1: certainly haven't been successful. Right, So they are theorists. Well, 644 00:32:38,360 --> 00:32:42,240 Speaker 1: theory is good, but the experience of being a trainer 645 00:32:42,400 --> 00:32:44,840 Speaker 1: is not a theoretical one. It's a face to face, 646 00:32:44,960 --> 00:32:49,320 Speaker 1: practical one. Right, So if you can't fucking build rapport, 647 00:32:49,440 --> 00:32:53,880 Speaker 1: build trust, build respect, create engagement, create an experience that 648 00:32:53,920 --> 00:32:56,920 Speaker 1: people want to keep coming back. For all your understanding 649 00:32:56,960 --> 00:32:59,760 Speaker 1: of anatomy and physiology and nutrition and biomechanics and all 650 00:32:59,760 --> 00:33:03,560 Speaker 1: your science, doesn't fucking matter. You need both. Yes you 651 00:33:03,640 --> 00:33:07,800 Speaker 1: need the science, Yes you need the knowledge. But and 652 00:33:07,880 --> 00:33:10,760 Speaker 1: I could tell you countless stories of people. Remember I 653 00:33:10,800 --> 00:33:13,600 Speaker 1: employed five under trainers over twenty five years. I could 654 00:33:13,600 --> 00:33:15,760 Speaker 1: tell you countless stories of people who worked for me 655 00:33:16,600 --> 00:33:21,560 Speaker 1: who their scientific knowledge was somewhere between pretty good and outstanding. 656 00:33:22,400 --> 00:33:25,960 Speaker 1: But they just couldn't keep a client because they were 657 00:33:26,080 --> 00:33:29,280 Speaker 1: fucking boring. And then people are going, oh, well, it's 658 00:33:29,320 --> 00:33:32,920 Speaker 1: not your job to entertain people. No it's not. But 659 00:33:33,040 --> 00:33:35,320 Speaker 1: it is your job to be able to create an 660 00:33:35,360 --> 00:33:39,640 Speaker 1: experience with somebody and to build connection and rapport and trust. 661 00:33:40,360 --> 00:33:45,000 Speaker 1: And doesn't matter what you think. I can tell you unequivocally, 662 00:33:45,720 --> 00:33:50,520 Speaker 1: if people don't like you and like spending time around you, 663 00:33:50,840 --> 00:33:55,320 Speaker 1: they're not coming back. And no, it's not a popularity contest, 664 00:33:57,040 --> 00:34:01,360 Speaker 1: bah you know, but it's all of it. It's practical, 665 00:34:01,440 --> 00:34:06,200 Speaker 1: it's physiological, it's psychological, it's sociological. And if you don't 666 00:34:06,280 --> 00:34:10,120 Speaker 1: understand the totality of the you know, even when you 667 00:34:10,160 --> 00:34:13,600 Speaker 1: think about it on the most fundamental level, it's a 668 00:34:13,640 --> 00:34:18,440 Speaker 1: customer service job, right. If you don't want to serve customers, 669 00:34:19,200 --> 00:34:23,120 Speaker 1: then fucking go do something else because it is a 670 00:34:23,200 --> 00:34:28,359 Speaker 1: customer service role and understanding how people. 671 00:34:28,080 --> 00:34:28,640 Speaker 2: Are, you know. 672 00:34:28,680 --> 00:34:30,960 Speaker 1: And anyway, back to the long winded story, I said 673 00:34:30,960 --> 00:34:34,480 Speaker 1: to young Jamie, your biggest challenge won't be remembering what 674 00:34:34,520 --> 00:34:36,680 Speaker 1: the four cords are or that they insert into the 675 00:34:36,680 --> 00:34:40,040 Speaker 1: PTELL attendant and then into the tibial tuberosity in the 676 00:34:40,320 --> 00:34:42,719 Speaker 1: front of your fucking tibia. That ain't your issue or 677 00:34:43,000 --> 00:34:46,480 Speaker 1: the five adductor muscles of the FEMA. Right, your biggest 678 00:34:46,520 --> 00:34:50,279 Speaker 1: issue is going to be how do I talk to 679 00:34:50,320 --> 00:34:54,520 Speaker 1: this fifty year old man and instill trust and confidence 680 00:34:54,680 --> 00:34:59,319 Speaker 1: and respect both ways and give him a workout that 681 00:34:59,400 --> 00:35:01,560 Speaker 1: he wants to come back for or she wants to 682 00:35:01,560 --> 00:35:04,600 Speaker 1: come back for. You know, that's the thing and at 683 00:35:04,680 --> 00:35:09,400 Speaker 1: least part of the courses. And you can't you can't 684 00:35:09,480 --> 00:35:13,160 Speaker 1: give someone experience, but you can have these conversations with 685 00:35:13,280 --> 00:35:18,640 Speaker 1: them to understand the totality of what is required if 686 00:35:18,640 --> 00:35:20,840 Speaker 1: you are going to be a fitness professional working with 687 00:35:20,920 --> 00:35:21,720 Speaker 1: the general public. 688 00:35:23,120 --> 00:35:25,080 Speaker 3: Yeah, I agree with that, and you know what, create 689 00:35:25,080 --> 00:35:26,719 Speaker 3: one of the other things that we need to think 690 00:35:26,719 --> 00:35:31,480 Speaker 3: of as an industry is if we were to become regulated. 691 00:35:31,600 --> 00:35:34,920 Speaker 4: Would that be a betterment for the industry? 692 00:35:36,080 --> 00:35:39,000 Speaker 1: Explain that to people? How like people are going to 693 00:35:39,040 --> 00:35:41,920 Speaker 1: go what do you mean it's not regulated? Explain because 694 00:35:42,080 --> 00:35:45,720 Speaker 1: also keep in mind, probably seventy percent of the people 695 00:35:45,760 --> 00:35:49,080 Speaker 1: listening now don't go to a gym. Yeah, and probably 696 00:35:49,160 --> 00:35:52,680 Speaker 1: ninety percent of my listeners are not fitness or health 697 00:35:52,760 --> 00:35:57,040 Speaker 1: or wellness professionals. So when you say the industry is unregulated. 698 00:35:57,840 --> 00:35:58,960 Speaker 1: Unpack that a little bit. 699 00:35:59,520 --> 00:36:03,080 Speaker 4: The way to explain it in Layman's terms is, as 700 00:36:03,120 --> 00:36:08,040 Speaker 4: fitness professionals, we don't answer to anybody. We don't answer 701 00:36:08,080 --> 00:36:11,839 Speaker 4: to anybody except the ato. That's about it. 702 00:36:12,239 --> 00:36:16,400 Speaker 3: So anybody the naven next door can go out and 703 00:36:16,440 --> 00:36:19,040 Speaker 3: get some business cards printed up and says he's Joe 704 00:36:19,080 --> 00:36:22,120 Speaker 3: Smith the personal trainer. If he wants to do that, 705 00:36:22,239 --> 00:36:24,400 Speaker 3: he can go and rent a factory around the corner 706 00:36:24,440 --> 00:36:26,200 Speaker 3: and put a sign out the front and b Joe 707 00:36:26,200 --> 00:36:30,319 Speaker 3: Smith the personal Trainer. There's nobody there that comes to 708 00:36:30,400 --> 00:36:32,040 Speaker 3: check that we are. 709 00:36:31,920 --> 00:36:32,839 Speaker 4: Doing the right thing. 710 00:36:33,000 --> 00:36:39,120 Speaker 3: You know, doctors, nurses, fieries, coppers, they all have and association, 711 00:36:40,320 --> 00:36:42,840 Speaker 3: they all have somebody that they have to answer to 712 00:36:42,920 --> 00:36:46,400 Speaker 3: when they do the wrong thing. And we, as an industry, 713 00:36:46,440 --> 00:36:49,799 Speaker 3: and that's in Layman's terms, we don't have that. And 714 00:36:50,000 --> 00:36:52,879 Speaker 3: I feel that if we were to become a regulated 715 00:36:53,000 --> 00:36:56,640 Speaker 3: industry then that may, and I say may lift the 716 00:36:56,680 --> 00:37:01,760 Speaker 3: standards of those going out into the workplace as fitness professionals. 717 00:37:02,360 --> 00:37:05,680 Speaker 1: That's see, that's going to blow people's minds. That So 718 00:37:06,239 --> 00:37:09,440 Speaker 1: you don't need Now we're not saying that's a good thing, 719 00:37:09,480 --> 00:37:12,680 Speaker 1: by the way, but yeah, The only thing they won't 720 00:37:12,719 --> 00:37:14,719 Speaker 1: get or correct me if I'm wrong, is they won't 721 00:37:14,719 --> 00:37:15,520 Speaker 1: get insurance. 722 00:37:15,600 --> 00:37:16,120 Speaker 2: Is that right? 723 00:37:17,040 --> 00:37:21,000 Speaker 4: Well, let's let's let's be honest about that. How many 724 00:37:21,040 --> 00:37:21,880 Speaker 4: do have insurance? 725 00:37:23,080 --> 00:37:25,719 Speaker 2: Oh? Really? Don't you need insurance to be registered? 726 00:37:26,280 --> 00:37:29,120 Speaker 3: So if you're a fitness professional and you're working in 727 00:37:29,120 --> 00:37:31,160 Speaker 3: a club, yes, of course they're going to ask you 728 00:37:31,680 --> 00:37:34,080 Speaker 3: to go get insurance because they won't let you work there. 729 00:37:34,239 --> 00:37:36,480 Speaker 3: But Joe Smith that just had his cards printed up, 730 00:37:36,520 --> 00:37:39,680 Speaker 3: the rents the factory around the corner, and let's Craig says, 731 00:37:39,760 --> 00:37:40,880 Speaker 3: show me your insurance. 732 00:37:41,400 --> 00:37:42,719 Speaker 4: Does he have insurance? 733 00:37:43,360 --> 00:37:46,000 Speaker 2: Yeah? Yeah, that's crazy, isn't it? 734 00:37:46,600 --> 00:37:46,799 Speaker 4: Yeah? 735 00:37:47,320 --> 00:37:50,000 Speaker 3: And this is why true, and this is I'm not 736 00:37:50,000 --> 00:37:52,360 Speaker 3: going to go down this path. But we all know 737 00:37:52,640 --> 00:37:54,960 Speaker 3: that the reason that we were treated the way we 738 00:37:54,960 --> 00:37:57,800 Speaker 3: were treated in COVID was because we just weren't seen 739 00:37:57,880 --> 00:38:00,280 Speaker 3: as a professional industry. 740 00:38:00,920 --> 00:38:03,200 Speaker 4: Hence why we were always put on the back burner. 741 00:38:03,719 --> 00:38:06,120 Speaker 4: And we need to be a regulated industry. 742 00:38:06,760 --> 00:38:10,520 Speaker 3: And I think by doing so that will create better 743 00:38:10,560 --> 00:38:15,600 Speaker 3: fitness professionals, maybe not in our immediate lifetime, but long 744 00:38:15,719 --> 00:38:18,440 Speaker 3: term because we are going to have a lot of 745 00:38:18,520 --> 00:38:22,200 Speaker 3: consumers Craig again, that are going to have, you know, 746 00:38:22,360 --> 00:38:24,880 Speaker 3: long term chronic illness and obesity, and who's going to 747 00:38:24,920 --> 00:38:27,960 Speaker 3: be looking after these people when we have a healthcare 748 00:38:28,000 --> 00:38:29,239 Speaker 3: system that is struggling. 749 00:38:29,920 --> 00:38:32,600 Speaker 2: Yeah, yeah, yeah, that's so interesting. 750 00:38:34,880 --> 00:38:41,840 Speaker 1: When you employ trainers, whatever, group X, teachers, reception people, 751 00:38:42,320 --> 00:38:43,839 Speaker 1: what do you look for? 752 00:38:44,440 --> 00:38:47,239 Speaker 2: I mean, I know that's an open ended question, but. 753 00:38:47,960 --> 00:38:50,480 Speaker 1: How do you how much of it is about what's 754 00:38:50,520 --> 00:38:53,720 Speaker 1: written in the resume, how much of it is about 755 00:38:53,800 --> 00:38:57,880 Speaker 1: their training or qualifications, and how much is about your gut? 756 00:38:58,040 --> 00:38:59,160 Speaker 2: In that half hour? 757 00:39:00,239 --> 00:39:05,520 Speaker 3: Ninety point nine percent of it is all about gut. Really, Yeah, 758 00:39:05,719 --> 00:39:09,520 Speaker 3: if they don't converse with me, well, if they don't 759 00:39:09,560 --> 00:39:13,040 Speaker 3: converse with the front desk staff, who is their immediate 760 00:39:13,080 --> 00:39:14,160 Speaker 3: person when they arrive. 761 00:39:14,640 --> 00:39:18,280 Speaker 4: I also go buy body language, the way that they're dressed. 762 00:39:18,280 --> 00:39:22,120 Speaker 3: I had a guy once turn up in kappa white 763 00:39:22,120 --> 00:39:24,959 Speaker 3: football shorts, thongs and a T shirt for a job, 764 00:39:25,800 --> 00:39:27,680 Speaker 3: and I told him to go home and get changed 765 00:39:27,719 --> 00:39:32,759 Speaker 3: and itver ever came back. So it's about Ah, it's 766 00:39:32,920 --> 00:39:38,560 Speaker 3: all about that immediate conversation. Because see, in my club, 767 00:39:38,600 --> 00:39:40,799 Speaker 3: and I know that everybody runs their clubs different, but 768 00:39:41,120 --> 00:39:44,480 Speaker 3: we just run flat line management. Everybody is the same, 769 00:39:44,840 --> 00:39:47,279 Speaker 3: irrespective of whether you went to UNI, you've got a 770 00:39:47,320 --> 00:39:50,239 Speaker 3: PhD versus the one that has certificate for. 771 00:39:50,360 --> 00:39:52,000 Speaker 4: Everyone is treated the same. 772 00:39:52,080 --> 00:39:55,400 Speaker 3: Everybody brings something different to the table that our members 773 00:39:55,440 --> 00:39:59,960 Speaker 3: want and desire. So it's more about this and I 774 00:40:00,080 --> 00:40:02,160 Speaker 3: you don't sit in with the personalities. 775 00:40:02,560 --> 00:40:06,000 Speaker 2: Yeah, yeah, yeah, that makes sense. Yeah, one hundred percent. 776 00:40:06,080 --> 00:40:08,520 Speaker 1: And I mean I look back at the trainers that 777 00:40:08,600 --> 00:40:12,120 Speaker 1: I had over the years that were really popular and 778 00:40:12,160 --> 00:40:15,279 Speaker 1: really in demand, and literally some of them had a 779 00:40:15,320 --> 00:40:18,040 Speaker 1: waiting list, like they were full, Like if you want 780 00:40:18,080 --> 00:40:21,080 Speaker 1: to train with that person there, you can't, And so 781 00:40:21,160 --> 00:40:24,799 Speaker 1: they would have a waiting list, and most of them 782 00:40:25,840 --> 00:40:29,520 Speaker 1: were not tertiary qualified. Now that's not to say that's 783 00:40:29,560 --> 00:40:35,280 Speaker 1: the cause, but the ones that were in demand, obviously 784 00:40:35,360 --> 00:40:38,719 Speaker 1: they were good trainers, but often they were just fun. 785 00:40:38,960 --> 00:40:41,520 Speaker 1: They were just charismatic people. 786 00:40:41,719 --> 00:40:46,880 Speaker 3: They were every people who could communicate normal conversation with 787 00:40:46,960 --> 00:40:47,480 Speaker 3: their client. 788 00:40:48,320 --> 00:40:51,440 Speaker 1: Yeah, and I mean, I know this is cheesy, but 789 00:40:51,480 --> 00:40:56,000 Speaker 1: they genuinely cared like they just cared like it's it's 790 00:40:56,040 --> 00:40:59,920 Speaker 1: not like oh, I mean, of course it's a profess 791 00:41:00,239 --> 00:41:04,200 Speaker 1: relationship and it needs to remain that way. But it 792 00:41:04,320 --> 00:41:07,760 Speaker 1: is a lot different to a lot of other services 793 00:41:07,800 --> 00:41:12,440 Speaker 1: in that like, for example, I trained one lady who 794 00:41:12,520 --> 00:41:15,680 Speaker 1: I started training early in my career. Her name is Pauline. 795 00:41:15,760 --> 00:41:19,279 Speaker 1: She's still around, God bless her. I trained her for 796 00:41:19,360 --> 00:41:20,640 Speaker 1: sixteen years. 797 00:41:20,920 --> 00:41:21,520 Speaker 2: I tried to. 798 00:41:21,440 --> 00:41:23,759 Speaker 1: Get rid of her for about fourteen She knows that. 799 00:41:23,800 --> 00:41:26,279 Speaker 1: She would laugh at that because it got to the 800 00:41:26,280 --> 00:41:30,040 Speaker 1: point where she absolutely didn't need me to train her, 801 00:41:31,320 --> 00:41:35,080 Speaker 1: but she was wealthy and she would just prefer that. Right, 802 00:41:35,239 --> 00:41:38,520 Speaker 1: So she's like, and I would try to get her 803 00:41:38,520 --> 00:41:40,759 Speaker 1: to train with other trainers. I've got try to get 804 00:41:40,760 --> 00:41:45,640 Speaker 1: a train independently. But we just got on well and 805 00:41:47,160 --> 00:41:52,120 Speaker 1: she trusted me, like I never ripped her off. I 806 00:41:52,120 --> 00:41:54,360 Speaker 1: would have been happy at any time if she moved on, 807 00:41:56,000 --> 00:41:58,399 Speaker 1: but just building that connection and that rapport and that 808 00:41:58,480 --> 00:41:59,080 Speaker 1: trust with. 809 00:41:59,160 --> 00:42:00,640 Speaker 2: People where. 810 00:42:02,239 --> 00:42:05,120 Speaker 1: You know, if she had have said to me, I 811 00:42:05,120 --> 00:42:08,520 Speaker 1: can't pay you anymore something, I'd just turn up anyway. 812 00:42:08,600 --> 00:42:10,560 Speaker 1: I know that's bad business, but you know what I mean, 813 00:42:10,600 --> 00:42:13,880 Speaker 1: I'm like, fuck it, just you know, just whatever like 814 00:42:14,640 --> 00:42:17,680 Speaker 1: and that is. You know, I don't think that's a 815 00:42:17,680 --> 00:42:20,200 Speaker 1: great business plan. I wouldn't be advising that too much. 816 00:42:20,239 --> 00:42:23,240 Speaker 1: But it's like there's this real kind of balance between 817 00:42:23,320 --> 00:42:27,440 Speaker 1: being strategic and corp commercially minded, which you should be, 818 00:42:28,600 --> 00:42:31,560 Speaker 1: but also like being a human and treating people well 819 00:42:31,680 --> 00:42:33,760 Speaker 1: so that they genuinely understand. 820 00:42:33,320 --> 00:42:36,080 Speaker 2: That you're not just after their dough. You know. 821 00:42:36,160 --> 00:42:39,839 Speaker 4: There's that mix, right, Yeah, yeah, I agree with that. 822 00:42:40,000 --> 00:42:42,439 Speaker 3: I would have members, you know, come in and say, 823 00:42:43,800 --> 00:42:46,440 Speaker 3: I'm going away in six weeks time, but my membership 824 00:42:46,480 --> 00:42:47,600 Speaker 3: runs out in two weeks. 825 00:42:47,680 --> 00:42:50,160 Speaker 4: What can I do? And we're just like, you've been here. 826 00:42:50,040 --> 00:42:53,759 Speaker 3: One hundred years, don't worry about it, just just keep training. 827 00:42:53,520 --> 00:42:57,800 Speaker 4: Until you till you go away. But you're right, it's. 828 00:42:57,600 --> 00:43:01,600 Speaker 3: All about it really is about that that love relationship 829 00:43:01,640 --> 00:43:04,239 Speaker 3: that you give you that you give your client. You know, 830 00:43:04,600 --> 00:43:06,600 Speaker 3: it all comes back to the look and listen and 831 00:43:06,680 --> 00:43:09,879 Speaker 3: have some empathy and take an interest in what they 832 00:43:09,960 --> 00:43:12,440 Speaker 3: do outside of the club. It's just doesn't have to 833 00:43:12,480 --> 00:43:15,160 Speaker 3: be all, you know, all about the exercise and what's 834 00:43:15,160 --> 00:43:16,080 Speaker 3: happening in the club. 835 00:43:16,120 --> 00:43:19,759 Speaker 4: And there's some people that will like that approach, and then. 836 00:43:19,640 --> 00:43:21,319 Speaker 3: There's some people that just want you to come in 837 00:43:21,400 --> 00:43:23,680 Speaker 3: train them, don't talk too much, just tell me to 838 00:43:23,680 --> 00:43:25,719 Speaker 3: do and I'm out, And that's okay too. 839 00:43:26,560 --> 00:43:27,520 Speaker 2: Yes, for sure. 840 00:43:28,160 --> 00:43:31,200 Speaker 1: I mean when I started, I was trained my first 841 00:43:31,200 --> 00:43:33,880 Speaker 1: PT client in nineteen eighty six, and I thought, oh, 842 00:43:34,000 --> 00:43:38,239 Speaker 1: this is just a handy, handy side hustle, right, this 843 00:43:38,280 --> 00:43:40,359 Speaker 1: guy wants me to train him. I'm like, I'll train, 844 00:43:40,440 --> 00:43:42,600 Speaker 1: I'll do my other job, I'll run the gym, I'll 845 00:43:43,280 --> 00:43:45,160 Speaker 1: And then another guy wanted me to train him, a 846 00:43:45,239 --> 00:43:47,440 Speaker 1: friend of this guy, So I went awesome. So instead 847 00:43:47,480 --> 00:43:49,400 Speaker 1: of making a hundred bucks on the side of making 848 00:43:49,400 --> 00:43:52,640 Speaker 1: two hundred, this is great. That was three sessions each, 849 00:43:52,719 --> 00:43:55,160 Speaker 1: by the way, thirty three dollars an hour, and I 850 00:43:55,200 --> 00:43:58,640 Speaker 1: thought I was the king. And that turned into a 851 00:43:58,680 --> 00:44:01,759 Speaker 1: few more and it just like that just developed to 852 00:44:01,960 --> 00:44:06,520 Speaker 1: within six months, I had about forty hours of personal 853 00:44:06,520 --> 00:44:08,880 Speaker 1: training a week on top of my forty hour job, 854 00:44:09,600 --> 00:44:13,319 Speaker 1: without marketing, without there being an industry, without there like 855 00:44:13,400 --> 00:44:16,839 Speaker 1: there was no insurance, no regulation, which apparently there still isn't. 856 00:44:17,840 --> 00:44:22,239 Speaker 1: Nobody knew what personal training was, and I ended up 857 00:44:22,280 --> 00:44:24,800 Speaker 1: within six months I had a waiting list of people 858 00:44:25,920 --> 00:44:29,160 Speaker 1: who wanted me to train them, and nobody dropped off. 859 00:44:30,960 --> 00:44:33,320 Speaker 1: And they didn't drop off, not because I was amazing, 860 00:44:34,000 --> 00:44:36,399 Speaker 1: but they just loved it, and I just I had 861 00:44:36,480 --> 00:44:38,759 Speaker 1: fun with them and I liked them, and they got 862 00:44:38,800 --> 00:44:42,120 Speaker 1: in shape and we talk shit and I knew about 863 00:44:42,120 --> 00:44:44,600 Speaker 1: their kids, and I knew about their shitty boss, and 864 00:44:44,680 --> 00:44:47,799 Speaker 1: I knew about their sore back, and you know, we 865 00:44:47,880 --> 00:44:50,239 Speaker 1: had fun and if they forgot their money that day, 866 00:44:50,280 --> 00:44:51,040 Speaker 1: it didn't matter. 867 00:44:51,200 --> 00:44:51,560 Speaker 2: Fuck it. 868 00:44:51,640 --> 00:44:53,799 Speaker 1: And i'd, you know, I'd turn up and I book. 869 00:44:54,480 --> 00:44:56,880 Speaker 1: I'm reading this book. You should read it. So I 870 00:44:56,920 --> 00:44:59,680 Speaker 1: bought you a copy, and I'd write a nice message inside, 871 00:44:59,760 --> 00:45:03,759 Speaker 1: and every now and then I'd go to their fiftieth birthday. 872 00:45:03,280 --> 00:45:03,880 Speaker 2: Or you know. 873 00:45:04,000 --> 00:45:08,399 Speaker 1: And so you're just building this relationship which is much 874 00:45:08,440 --> 00:45:12,200 Speaker 1: more than just a transactional dynamic. But in the middle 875 00:45:12,200 --> 00:45:15,680 Speaker 1: of it, you're making good dough. They're getting results, they're happy, 876 00:45:16,320 --> 00:45:20,880 Speaker 1: and it doesn't need to be a traditional transactional business concept. 877 00:45:20,960 --> 00:45:21,160 Speaker 2: You know. 878 00:45:21,800 --> 00:45:22,799 Speaker 4: Yeah, I think a. 879 00:45:22,800 --> 00:45:25,799 Speaker 3: Lot of trainers would now say they've moved away from that, 880 00:45:26,120 --> 00:45:31,720 Speaker 3: the transactional side, and that they are having more friend 881 00:45:32,440 --> 00:45:36,239 Speaker 3: sessions with their clients. But in saying that, Beaukra, you've 882 00:45:36,239 --> 00:45:39,080 Speaker 3: got to have boundaries too when you when you're people, 883 00:45:39,480 --> 00:45:43,520 Speaker 3: as you know, you know, I think offline, you said 884 00:45:43,560 --> 00:45:45,960 Speaker 3: to me, you know, about what's one of the things 885 00:45:46,000 --> 00:45:48,280 Speaker 3: that makes a great fitness professional. 886 00:45:49,200 --> 00:45:52,719 Speaker 4: You know, my response is, don't sleep with the members. 887 00:45:53,480 --> 00:45:53,799 Speaker 4: You know. 888 00:45:55,480 --> 00:45:59,360 Speaker 3: Yeah, that's what makes a great fitness professional. Be their friend, 889 00:45:59,440 --> 00:46:01,799 Speaker 3: be their bu and be there when they need you 890 00:46:01,920 --> 00:46:04,440 Speaker 3: and help them get the end result that they want. 891 00:46:04,480 --> 00:46:06,360 Speaker 4: But you know, don't cross those boundaries. 892 00:46:06,719 --> 00:46:09,000 Speaker 1: Yeah, I think fucking the clients is not a great good, 893 00:46:09,520 --> 00:46:13,480 Speaker 1: not a great plan, not a great plant. Although although 894 00:46:13,680 --> 00:46:15,359 Speaker 1: very popular one melt. 895 00:46:15,800 --> 00:46:16,799 Speaker 4: Yeah. The worst. 896 00:46:17,160 --> 00:46:19,480 Speaker 3: The downside to that, Craig is when they're married and 897 00:46:19,520 --> 00:46:21,799 Speaker 3: their partners coming to one of they what's coming on? 898 00:46:23,160 --> 00:46:26,400 Speaker 2: Hell? Has that happened in your joint? So what was 899 00:46:26,440 --> 00:46:31,440 Speaker 2: the next question? It's always good chatting. 900 00:46:31,480 --> 00:46:34,720 Speaker 1: Tell people how they can come along to the Ignite 901 00:46:34,719 --> 00:46:40,520 Speaker 1: Fitness business get together and also the ladies are the 902 00:46:40,520 --> 00:46:43,200 Speaker 1: Women's Health Summit the following day. How can they get involved? 903 00:46:43,200 --> 00:46:45,520 Speaker 1: How can they get a discount where they go? 904 00:46:46,239 --> 00:46:50,279 Speaker 3: Just jump on ignite fitness dot com dot au and 905 00:46:50,360 --> 00:46:53,000 Speaker 3: if you use the code Harper by the seventh of 906 00:46:53,080 --> 00:46:56,040 Speaker 3: July you'll get a twenty five percent discount. Now you 907 00:46:56,080 --> 00:46:58,319 Speaker 3: can go to both days or just go to one day. 908 00:46:59,360 --> 00:47:03,000 Speaker 3: So there is points I will say for the women 909 00:47:03,120 --> 00:47:05,319 Speaker 3: listeners out there, you do not need to be a 910 00:47:05,360 --> 00:47:08,719 Speaker 3: fitness professional to attend the Women's Health somewhere on the Saturday. 911 00:47:09,040 --> 00:47:11,960 Speaker 4: We're covering all topics from menopause to bullying in the. 912 00:47:11,880 --> 00:47:14,839 Speaker 3: Workplace, so there's lots of conversation happening, so you do 913 00:47:14,920 --> 00:47:17,080 Speaker 3: not need to be a fitness professional if you want 914 00:47:17,120 --> 00:47:18,320 Speaker 3: to come along on the Saturday. 915 00:47:19,280 --> 00:47:21,520 Speaker 1: And the good news ladies is I will not be 916 00:47:21,640 --> 00:47:25,440 Speaker 1: talking at that day. He wait, no, I will not. 917 00:47:26,040 --> 00:47:28,000 Speaker 1: I will say goodbye a fair but always great to 918 00:47:28,040 --> 00:47:29,640 Speaker 1: catch up with you Mail. Appreciate you. 919 00:47:31,480 --> 00:47:34,080 Speaker 4: Craig. I always love having a chit chat with you. 920 00:47:34,360 --> 00:47:36,240 Speaker 2: Always thanks lovely,