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Speaker 1: It's just me doing another bonus. This is an Instagram

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Speaker 1: DM from our Millan note. Hey Britt, I'm wondering if

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Speaker 1: you can discuss what order to do things in when

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Speaker 1: launching a business.

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Speaker 2: For example, should setting up your socials be the first

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Speaker 2: priority so that you have grown a community that would

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Speaker 2: be interested in your product before you order your one

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Speaker 2: hundred units of stock, then start a shopify after stock arrives.

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Speaker 2: I feel like I know a general guideline of what,

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Speaker 2: but get caught up in the whens. Thank you so much,

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Speaker 2: love all you love, all your non gatekeeping knowledge. Shout

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Speaker 2: out to Brook. This is a message that she has

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Speaker 2: sent to my Big Business podcast DMS Rook. I'm going

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Speaker 2: to answer your question what order do we do things

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Speaker 2: in when we are wanting to start a business. So

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Speaker 2: let's get out of the way first. There is no

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Speaker 2: perfect formula for when it comes to starting a business.

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Speaker 2: The way that everyone will start their business, especially if

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Speaker 2: you're doing it yourself, it's all very DIY. You're just

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Speaker 2: ticking off the boxes as you go and everything feels

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Speaker 2: out of order. It's okay to do things that way,

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Speaker 2: and that is exactly how I started Fate. I didn't

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Speaker 2: have a clear plan. I feel like if I was

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Speaker 2: to start fate now, or if I was just starting

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Speaker 2: my first business now, I would probably do it in

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Speaker 2: a bit more of a structured order because there is

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Speaker 2: so much information out there. You know, you can go

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Speaker 2: on TikTok and probably find a billion tiktoks about the

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Speaker 2: correct way to start your eCOM store or whatever business

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Speaker 2: it is that you're doing. But when I started, you know,

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Speaker 2: this was nearly eight years ago. Now, it was more

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Speaker 2: than eight years ago when the idea came to life,

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Speaker 2: and small business TikTok just like wasn't a thing. Like,

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Speaker 2: there wasn't people creating content about their business. So I

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Speaker 2: was really just winging it. But to put it in

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Speaker 2: a nutshell for you, like you said, there is no

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Speaker 2: perfect formula. But if I was to start a business today,

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Speaker 2: this is the order that I would do things in.

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Speaker 2: So the first thing that I would do is build

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Speaker 2: the brand first. Now, I think when a lot of

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Speaker 2: people go to start a business, they can become very impatient,

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Speaker 2: very quickly. We're living in a world where everything is instant, right,

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Speaker 2: Like we order something on Amazon tonight and it will

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Speaker 2: arrive tomorrow. Order something on the iconic and it'll be

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Speaker 2: here tomorrow or the day after. Click a button online

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Speaker 2: and we can make things happen in a second. And

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Speaker 2: I think one of the biggest shocks that people will

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Speaker 2: discover when they want to start a business is just

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Speaker 2: how long it takes to actually launch it. Like, launching

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Speaker 2: a business takes so long, and then growing it into

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Speaker 2: something or sustaining it is even longer. And I think

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Speaker 2: that's kind of what I would want to tell anyone

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Speaker 2: who is stepping into business. I think it's amazing if

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Speaker 2: you have that drive and you have a vision, and

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Speaker 2: you have your idea and you're really excited about it

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Speaker 2: and passionate. But my number one piece of advice to

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Speaker 2: anyone out there that's wanting to get into business is

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Speaker 2: be prepared to be in it for the long haul,

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Speaker 2: because this shit takes years. And So if I had

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Speaker 2: this idea that I wanted to, let's say, start a

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Speaker 2: bedding company. Let's say that's my business idea, Brooke, I

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Speaker 2: don't know what your business idea is, but let's say

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Speaker 2: it's bedding. Okay. The first thing I would do is obviously,

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Speaker 2: like I would come up with the name and everything.

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Speaker 2: I'd get that registered. I'd contact my accountant and say, hey,

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Speaker 2: I want to set up this new business. You can

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Speaker 2: do it yourself as well, but I have an accountant,

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Speaker 2: so I just get him to register the new business.

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Speaker 2: If I was serious enough about the business, I would

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Speaker 2: look into getting the trademark for the business name. And

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Speaker 2: that's a really big thing to do. It might cost

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Speaker 2: you anywhere from five hundred to one thousand dollars, so

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Speaker 2: it's a bit of an investment. And even if you

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Speaker 2: don't get the trademark, you still have to pay that amount.

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Speaker 2: And I know, when you first start out, your mindset

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Speaker 2: can be super small, so the idea of trademarking just

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Speaker 2: isn't even a thought because you have a small mindset. Therefore,

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Speaker 2: the business in your mind is small and you can't

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Speaker 2: really see into the future. And I know that I

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Speaker 2: was that way when I started Fate. Like I didn't think, oh,

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Speaker 2: I better trademark this because one day it might turn

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Speaker 2: into like a big business punintended. And I didn't get

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Speaker 2: the trademark for those first few years of Fate because

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Speaker 2: like I didn't take it seriously enough. I guess I

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Speaker 2: was just a gal going, yeah, I'll try this out

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Speaker 2: and see where it goes. But if you even have

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Speaker 2: an ounce within you that maybe one day your business

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Speaker 2: will turn into something amazing, like I had no idea

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Speaker 2: that fate was going to turn into something amazing, then

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Speaker 2: get that trademark. And then, of course what I would

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Speaker 2: do is go out and secure my social handles, so

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Speaker 2: Instagram and Tea Talk, and get your Facebook page that

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Speaker 2: up as well, especially if you're wanting to run ads

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Speaker 2: down the track, And then I would start building a community.

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Speaker 2: And I know this is hard because not everyone wants

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Speaker 2: to do content, but trust me, I know I've done

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Speaker 2: a lot of episodes on this recently. If you can

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Speaker 2: put yourself out there on social media, you just have

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Speaker 2: a massive advantage compared to people who don't want to

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Speaker 2: do it. And what do you do in this scenario

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Speaker 2: where you don't want to be on socials? It would

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Speaker 2: almost be a moment of needing to hire someone that's

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Speaker 2: going to be the face of the brand before you've

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Speaker 2: even started, and I don't I wouldn't advise that. So

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Speaker 2: if you've got it in you and you want to

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Speaker 2: build a community online, the first thing I would do

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Speaker 2: once I'd registered the business and got on my social handles.

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Speaker 2: Is I would start uploading content to those social handles

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Speaker 2: about me setting up my business, about all the things

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Speaker 2: that I'm doing, just all those little behind the scenes videos.

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Speaker 2: I would just start creating content. And I talk a

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Speaker 2: lot about personal branding here on the pod, and you

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Speaker 2: hear so many people talking about personal brand, personal brand,

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Speaker 2: personal brand. All personal brand is is you making content.

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Speaker 2: And I think a lot of people get scared when

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Speaker 2: they hear the terms personal brand because they think that

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Speaker 2: they've got to sit down and tell their life story,

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Speaker 2: or like, I don't want to talk about my life.

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Speaker 2: You don't have to talk about your life. Weirdly enough,

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Speaker 2: like if you actually go and take a look at

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Speaker 2: all the content I post, not much of it is

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Speaker 2: actually about my personal life. It's very much about just

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Speaker 2: what I'm doing today or this week at work, or

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Speaker 2: what we're currently working on. And I have so many

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Speaker 2: people say, like, I don't want to talk about my life,

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Speaker 2: You don't have to talk about your life. Trust me.

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Speaker 2: You can just talk about what you're doing in your

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Speaker 2: day and you can make it feel personal. And yeah,

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Speaker 2: what I post is personal sometimes, but also it's very

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Speaker 2: just day to day what I'm getting up to so

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Speaker 2: that's the first thing I would do. And depending on

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Speaker 2: like how quickly you want to launch your business, like

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Speaker 2: you might be in a rush, but if it was me,

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Speaker 2: I would make content online for over a year, even

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Speaker 2: two years, while I'm working on building my business. And

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Speaker 2: if you're wanting to do business properly, it's going to

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Speaker 2: take you over a year to get it, you know,

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Speaker 2: built to the point of launching. And the advantage of

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Speaker 2: doing this and building a community online is that by

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Speaker 2: the time you have built up that community, then you

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Speaker 2: bring in the products and you have a community that

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Speaker 2: will want to support your business rather than doing all

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Speaker 2: the other things first, like your website, getting all of

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Speaker 2: your stock, getting all the things you need, and then

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Speaker 2: starting social media and going why haven't I got any sales?

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Speaker 2: I see so many people make tiktoks and they say

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Speaker 2: I launched my business last night and I haven't made

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Speaker 2: any sales. But then I like go to their TikTok

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Speaker 2: account and there's like two videos and I'm like, no offense,

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Speaker 2: but like no, so, no, wonder you haven't made any

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Speaker 2: sales because you haven't done any community building or marketing

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Speaker 2: in the lead up to it. I think it is disappointing.

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Speaker 2: You know, if you're really passionate and you want to

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Speaker 2: start a business, and you put in all the work

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Speaker 2: or the effort or the money, you're sampling everything, you

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Speaker 2: get your products right, your website looks amazing, and then

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Speaker 2: you launch and there's no sales. But the reason why

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Speaker 2: there's no sales, even if you have an amazing product

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Speaker 2: that you've worked on for so long, is because you

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Speaker 2: don't have a community. I think a lot of people

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Speaker 2: can get it twisted and think that just because you

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Speaker 2: launch a business, you're gonna make sales, but it's so

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Speaker 2: not the truth. The truth is you have to get

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Speaker 2: out there and find that community that you're going to

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Speaker 2: be able to launch your products into. So that's definitely

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Speaker 2: the first thing that I would do. Start posting on

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Speaker 2: socials and document my journey. Do all of those things

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Speaker 2: before you get into the next step, which would then be,

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Speaker 2: like you said in your message to me, ordering your stock.

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Speaker 2: When you know for sure that you have that interest

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Speaker 2: in your business and brand, then place that small order

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Speaker 2: and brook you said you were just going to order

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Speaker 2: your one hundred units, very smart. My number one piece

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Speaker 2: of advice when it comes to ordering anything for your business,

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Speaker 2: when you've done all your sampling and you've got your

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Speaker 2: product right, order the minimum. A lot of clothing factories,

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Speaker 2: especially the minimum order quantity will be maybe one hundred units,

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Speaker 2: and my advice would be always play it safe and

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Speaker 2: order that minimum and hope you can sell it all,

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Speaker 2: and then maybe on the next order, if there's enough

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Speaker 2: interest and hype, you can go a little bit higher,

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Speaker 2: but always order the minimum. It'll be different for me,

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Speaker 2: for example, where we have like a lot of sizes,

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Speaker 2: so our minimum is a lot higher. But if you're

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Speaker 2: just getting started out, you'll probably be working with a

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Speaker 2: factory that has a MOQ minimum order quantity of one hundred.

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Speaker 2: Always do it that way. Don't make the mistake of

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Speaker 2: getting a little bit too confident and feeling like you

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Speaker 2: can sell five hundred of something, because it takes a

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Speaker 2: lot to sell five hundred of something and to get

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Speaker 2: five hundred orders. So play it safe, order the minimum,

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Speaker 2: and then you can always order more down the track

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Speaker 2: once I ordered that stock. I mean, when it comes

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Speaker 2: to building a shopify store, it really is something that

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Speaker 2: you can kind of sign up for and I think

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Speaker 2: you get like a month free with Shopify. I don't know,

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Speaker 2: but with Shopify, it is one of those things that

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Speaker 2: you can just have like ticking away in the background

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Speaker 2: and you can slowly be building it. I guess it

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Speaker 2: just depends, like when you feel like you're ready to

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Speaker 2: start paying for your Shopify subscription because you'll be paying

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Speaker 2: you know, a monthly fee and you've obviously got that

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Speaker 2: first month free. But I wouldn't jump the gun too

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Speaker 2: quickly with building the website until you know you've built

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Speaker 2: a little bit of a community and like your product

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Speaker 2: is almost ready to go into production. Because mind you,

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Speaker 2: while that product is in production, you've then got all

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Speaker 2: that time that you're going to be waiting for it

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Speaker 2: where you can be like making your website look perfect.

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Speaker 2: So in terms of of when to build your Shopify store,

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Speaker 2: if you're using Shopify, it's really up to the individual.

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Speaker 2: I know, I played around with mine for ages, and

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Speaker 2: it's really fun, like starting a store from scratch and

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Speaker 2: building it all out. So anywhere along those lines of

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Speaker 2: you know, coming up with the business name, getting everything registered,

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Speaker 2: starting your socials, you can then go ahead and sign

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Speaker 2: up for Shopify or whatever email platform, website hosting platform

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Speaker 2: you're going to use, and just chip away at it,

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Speaker 2: but don't feel like you have to have the website

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Speaker 2: done and dusted before you've ordered the stock. But you

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Speaker 2: absolutely can. There's like no wrong or right with that.

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Speaker 2: And another thing along with your website as well, is

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Speaker 2: you're going to want to register your domain name. So

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Speaker 2: for example, ours is fatethlabel dot com. Make sure you

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Speaker 2: use like a web hosting service to secure your domain

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Speaker 2: name so when it comes to starting your Shopify store,

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Speaker 2: you will then link it to your domain, so instead

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Speaker 2: of like fatethlabel dot myshopify dot com, it's just fatethlabel

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Speaker 2: dot com. There's obviously so many other things that you

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Speaker 2: need to do when you start a business, like setting

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Speaker 2: up your business bank account and all the other tiny

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Speaker 2: little things. But Brook, I feel like you have all

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Speaker 2: of the right ideas and you're simply just stuck on

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Speaker 2: what order to do them in. And I hope that

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Speaker 2: this episode has helped you. There really is no right

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Speaker 2: or wrong way to do it. You can chip away

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Speaker 2: at all of these little tasks in the most random

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Speaker 2: order in the world, and at the end of the day,

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Speaker 2: like if you've got everything written down and you're crossing

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Speaker 2: them off, it doesn't matter what way you get to

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Speaker 2: them in or at But I think the number one

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Speaker 2: most important thing that I want everyone to take away

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Speaker 2: from this episode is building that community before you launch

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Speaker 2: the business. I can't imagine having to do it the

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Speaker 2: other way around. And I'm very fortunate to be able

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Speaker 2: to say that because because you know, I had my

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Speaker 2: YouTube channel for years from when I was a teenager,

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Speaker 2: and I was doing personal branding before I even knew

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Speaker 2: that was a thing. In fact, I saw these like

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Speaker 2: TikTok marketers made this video the other day saying Britney

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Speaker 2: Saunders is so smart because of her personal brand, like

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Speaker 2: she's the queen of personal branding, and I just laughed

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Speaker 2: and thought, I've been doing personal branding before that term

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Speaker 2: was even a thing, Like I would just make YouTube

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Speaker 2: videos about my day. But building that community is everything,

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Speaker 2: because you are so much more likely to have people

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Speaker 2: want to support your business and your products if you've

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Speaker 2: been spending the last twelve to twenty four months making

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Speaker 2: organic content across socials rather than you know, doing all

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Speaker 2: the products and the website and the branding and everything,

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Speaker 2: and then launching and then going to TikTok being like, hey,

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Speaker 2: I've got this new bedding range. By it instead make

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Speaker 2: content about that for a year, and you're going to

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Speaker 2: have to work really, really hard, and you've got to

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Speaker 2: be consistent with it and never give up, never stop,

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Speaker 2: because the funny thing is, or it's not really funny,

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Speaker 2: but the reality of it is, once you have done

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Speaker 2: all these things, once you have been building your community

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Speaker 2: online for ages, and you've done the website, you've done

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Speaker 2: your sampling, you've placed that bulk order of one hundred units,

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Speaker 2: you've got all your packaging, everything, and then you launch.

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Speaker 2: That's when the work actually begins, even though it feels

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Speaker 2: like you've been working your ass off for two years

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Speaker 2: to get to that point. The launch. Then the work

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Speaker 2: begins and it literally never ends. So don't lose that momentum.

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Speaker 2: Even when you've launched, and you know, if you launch

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Speaker 2: a business and you aren't you know, getting the sales

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Speaker 2: that you were hoping to, don't be disheartened. Business is tough.

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Speaker 2: It's so tough, especially now you know in twenty twenty five,

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Speaker 2: where there's businesses everywhere, left, right and center, and where

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Speaker 2: spoilt for choice as consumers with where to shop because

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Speaker 2: there's so many options out there and everyone's starting a

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Speaker 2: small business. But just keep your eye on you know

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Speaker 2: your why and why you started and why you're so passionate,

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Speaker 2: and continue building that community and just be willing to

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Speaker 2: be in it for the long run, like I said

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Speaker 2: at the start of this episode, So hopefully that helps.

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Speaker 2: I feel like you kind of already know Brook based

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Speaker 2: on your message. There is no right and wrong way,

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Speaker 2: but the community building is a really important one that

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Speaker 2: I would advise anyone out there to do first before

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Speaker 2: doing everything else. And if any of you have a

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Speaker 2: question that you would like me to answer on the pod,

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Speaker 2: feel free to send me a DM. We collect all

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Speaker 2: of the dms from my Big Business Underscore podcast Instagram account.

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Speaker 2: I literally have a board with like a thousand questions

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Speaker 2: that I've got to get to. I'm almost at the

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Speaker 2: point where I'm just gonna have to start coming out

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Speaker 2: with a new little bonus episode like this every single week.

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Speaker 2: But that's all for today's bonus, and I'll be back

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Speaker 2: next week with a main episode.