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Speaker 1: Let's answer a DM that has just come through recently, which,

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Speaker 1: by the way, I know I say this in a

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Speaker 1: lot of my bonus episodes, but the questions that everyone

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Speaker 1: sends in to the dms are so helpful in terms

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Speaker 1: of me number one, giving people what they want with

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Speaker 1: this podcast. It's one thing for me to sit down

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Speaker 1: every week and talk about the things that I want

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Speaker 1: to talk about, but to have people ask genuine, you know,

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Speaker 1: questions or needing advice, I absolutely love that because you

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Speaker 1: give me so many ideas for episodes through these questions.

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Speaker 1: So let's answer this one. Hey lady, I just came

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Speaker 1: across your pod and I'm eating it up from the start.

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Speaker 1: So not sure if you've covered this In all honesty,

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Speaker 1: I've probably covered everything a million times, but I'm going

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Speaker 1: to do it all again. Do you think it's fair

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Speaker 1: to ask friends of friends or acquaintances that are wanting

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Speaker 1: to build their personal brand to promote your product in

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Speaker 1: exchange for that product? We are in the early stages

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Speaker 1: and the marketing budget doesn't exist yet, so this is

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Speaker 1: how I can make it happen. Is that something that's

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Speaker 1: acceptable to do in early days? Or do we need

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Speaker 1: to be doing a cash payment, because I get it,

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Speaker 1: a can of drink isn't going to pay the bills.

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Speaker 1: Appreciate you and your brain. And so for reference, this

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Speaker 1: person that has DMed, I'm not sure if your name, sorry,

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Speaker 1: because you're messaging us from your business account. They make

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Speaker 1: energy drink cans. So gifting people is a super common practice.

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Speaker 1: Some people will be happy to receive goods in exchange

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Speaker 1: of creating a piece of content. But it just really

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Speaker 1: depends on the person, and there might be some people

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Speaker 1: that will be like, no, I don't accept gifting or

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Speaker 1: I don't do any contra work, which is like the

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Speaker 1: correct term for it, and they might prefer to be

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Speaker 1: paid as well. But I think, especially if you're a

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Speaker 1: business that is starting out and you obviously don't have

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Speaker 1: a marketing budget, this is definitely an angle that you

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Speaker 1: one hundred percent can take and try and see if

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Speaker 1: it works. And I'd even just look at it more

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Speaker 1: from gifting as a whole and like a just a

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Speaker 1: pr gifting approach rather than always expecting everyone to create content.

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Speaker 1: But let's say, for example, if you know someone and

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Speaker 1: they do a lot of you know, taste testing, tiktoks

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Speaker 1: or whatever it may be, I feel like you having

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Speaker 1: a consumable is actually really good for gifting because when

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Speaker 1: someone receives something that they can eat or drink, and

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Speaker 1: let's say they're already doing content taste testing stuff, they

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Speaker 1: very well organically might make a video of it anyway.

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Speaker 1: And I think of Russ Eats, who owns Russ Energy.

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Speaker 1: I had him on the pod last year and that

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Speaker 1: was an amazing interview. If you want to go give

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Speaker 1: it a listen, because he's in the energy drink space

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Speaker 1: as well, but he has our warehouse address, and so

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Speaker 1: he's come out with a couple of flavors and he

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Speaker 1: has sent it to our warehouse and then you know,

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Speaker 1: naturally I'll want to jump on and do a bit

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Speaker 1: of a taste test. So you can definitely take this approach,

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Speaker 1: especially given the fact that you have a consumable, you know,

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Speaker 1: reaching out to those creators who might be small and

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Speaker 1: they're working on their personal brand and just saying, hey,

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Speaker 1: I've got these energy drinks. I saw that you do

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Speaker 1: X y Z, I see that you're doing taste test videos.

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Speaker 1: Would you mind if I sent you out a couple

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Speaker 1: of cans and you could even do it from a

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Speaker 1: like no there's no obligation angle, because I think it

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Speaker 1: is a lot to kind of expect people will one

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Speaker 1: hundred percent of the time want to make content. Of course,

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Speaker 1: there will be people that will go, yes, I'll make

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Speaker 1: a video, for sure, but you could even approach it

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Speaker 1: purely just from a gifting perspective and then having that

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Speaker 1: hope that they'll organically make that video for you. Anyway,

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Speaker 1: Another thing that you could do because you are just

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Speaker 1: starting out, and by the way, like any business just

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Speaker 1: starting out, it is really hard when you don't have

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Speaker 1: a marketing budget, Like I know, it would be amazing,

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Speaker 1: you know, if you had that money to spend so

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Speaker 1: that you could actually work with some more like small

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Speaker 1: medium sized creators and pay them their fees and then

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Speaker 1: get that reach on their accounts. But looking at your account,

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Speaker 1: I think you're already doing organic content. I can see

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Speaker 1: that there's like taste testing videos on your page. I

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Speaker 1: think there's absolutely not enough organic content on your page.

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Speaker 1: But that's one thing I'd really be honing into, is

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Speaker 1: creating as much content as you can yourself. Or another

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Speaker 1: thing that you could even do is send out your

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Speaker 1: drinks to the friends and friends of friends, Like you said,

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Speaker 1: and even if they're not comfortable, you know, doing a

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Speaker 1: taste test video and posting it on their socials, you

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Speaker 1: could ask, hey, would you be willing to you know,

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Speaker 1: try it in a video and send it back to

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Speaker 1: me for me to then post on my own socials.

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Speaker 1: So that way you're getting like a bit of variety

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Speaker 1: in terms of the content that you can post on

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Speaker 1: your account, even if you're just asking your friends like

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Speaker 1: can I get your reactions? Another great one could be

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Speaker 1: I love seeing people go out into the streets and

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Speaker 1: they get the public's reaction. And this works obviously really

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Speaker 1: well with a drink. It's not like, oh, I mean

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Speaker 1: I could do it with fate and go out into

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Speaker 1: public and have a little pop up change room and

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Speaker 1: get people to give me their reactions like trying on

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Speaker 1: our genes, but with like anything, food, snacks, whatever it

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Speaker 1: may be. That's another opportunity where you could actually go

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Speaker 1: out into the streets do a little like pop up

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Speaker 1: spot and stop people and obviously ask their permission if

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Speaker 1: you can film them and get people's reactions that way.

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Speaker 1: I feel like that's another free way to create content,

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Speaker 1: and then you're getting people of the public involved, and

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Speaker 1: those videos always do really well. But to answer your

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Speaker 1: question simply, absolutely, yes, you can gift people and hope

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Speaker 1: that they'll make content or people might agree to make content.

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Speaker 1: I'd definitely look into going out in public. I think

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Speaker 1: that's a great one. I know it's awkward to film

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Speaker 1: in public, but again, you know, you've got to put

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Speaker 1: yourself out there and make yourself feel uncomfortable in order

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Speaker 1: to grow. And just looking at your socials, I mean,

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Speaker 1: I feel like this is a bit of a business

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Speaker 1: burn book episode. Let me see when you post. I mean,

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Speaker 1: you posted yesterday at the time I'm recording this, and

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Speaker 1: then before that three days ago, So it's kind of

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Speaker 1: consistent the times that you're posting. But keep it up

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Speaker 1: with posting organic content across your socials. It's really tricky

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Speaker 1: when you're a new business. It can just feel like

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Speaker 1: you're flogging a dead horse by posting, you know, all

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Speaker 1: the time. But creating content organically yourself is something that

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Speaker 1: you need to do for the long run. You know,

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Speaker 1: I'm creating content about my business every single day, and

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Speaker 1: I've been doing that for you know, eight years that

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Speaker 1: I've been running Fate and many years before that. But yeah,

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Speaker 1: to answer your question, simply. Absolutely, you can reach out

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Speaker 1: to people say hey, I'm this new brand, and you

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Speaker 1: could be honest with it for full transparency. I don't

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Speaker 1: have a marketing budget yet, but I'm just reaching out

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Speaker 1: to see if I can make connections with anyone. I

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Speaker 1: see that you're posting taste testing videos or whatever it

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Speaker 1: is they're doing, and I was wondering if there would

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Speaker 1: be any chance if I was to send you some

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Speaker 1: of my drinks, if you could do a taste testing

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Speaker 1: video for us, if they say no, or I would

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Speaker 1: rather get paid for it fair enough, like that's nothing

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Speaker 1: to be offended by. Or you might have someone who's

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Speaker 1: keen to just make a video and send it back

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Speaker 1: to you that you can then post on your socials.

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Speaker 1: You definitely have options, and there's no harm in reaching

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Speaker 1: out to those people that you know and asking and

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Speaker 1: who knows you might have one video that is absolutely viral,

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Speaker 1: but yeah, put it in a nutshell, gifting is absolutely

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Speaker 1: an option, and I would definitely give it a go,

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Speaker 1: and also put yourself out there and do the in

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Speaker 1: public taste testing reaction video because if you can get

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Speaker 1: some really funny moments with people in the public, like

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Speaker 1: every time those videos pop up for me of people

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Speaker 1: trying things like I'm always hooked. I saw recently as well,

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Speaker 1: not energy drink, but there's this company called Vita Glow

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Speaker 1: and they made these little like a little sachet of

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Speaker 1: gel and they went down to Bondi Beach and I

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Speaker 1: don't know what's in the sachet. I think it's like

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Speaker 1: really good for you, like something healthy, and they just

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Speaker 1: had people, you know, trying it in public and they

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Speaker 1: just put this montage together of everyone going, yeah, oh

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Speaker 1: my god, it tastes really good. And that caught my eye.

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Speaker 1: So definitely give that a go as well. But yeah,

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Speaker 1: gifting is definitely an option when you're new and starting

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Speaker 1: out