1 00:00:03,440 --> 00:00:06,470 Sean Aylmer: Welcome to the Fear and Greed Daily Interview. I'm Sean Aylmer. 2 00:00:06,800 --> 00:00:09,160 Sean Aylmer: We've spoken a lot on this podcast about the tech 3 00:00:09,160 --> 00:00:12,149 Sean Aylmer: boom in Australia. We have a terrific startup culture, as 4 00:00:12,150 --> 00:00:15,740 Sean Aylmer: well as some more established players like Atlassian. But today 5 00:00:15,740 --> 00:00:17,530 Sean Aylmer: I wanted to take a broader look at where the 6 00:00:17,530 --> 00:00:21,579 Sean Aylmer: technology is being embraced by the rest of the economy because 7 00:00:21,579 --> 00:00:24,860 Sean Aylmer: if we don't digitise, we risk being left behind. The 8 00:00:24,860 --> 00:00:30,070 Sean Aylmer: Australian Information Industry Association represents more than 300 companies covering 9 00:00:30,070 --> 00:00:35,470 Sean Aylmer: many of the 750,000 Australian workers in information and communications technology. 10 00:00:35,940 --> 00:00:39,159 Sean Aylmer: Ron Gauci has held senior roles in technology and communications 11 00:00:39,159 --> 00:00:43,140 Sean Aylmer: companies ranging from Microsoft to IBM, to Telstra. He's now 12 00:00:43,140 --> 00:00:46,320 Sean Aylmer: the Chief Executive of the AIIA and is my guest 13 00:00:46,400 --> 00:00:48,140 Sean Aylmer: this morning. Ron, welcome to Fear and Greed. 14 00:00:48,729 --> 00:00:50,470 Ron Gauci: Thank you, Sean. It's a pleasure. 15 00:00:51,340 --> 00:00:53,760 Sean Aylmer: So where do you start in your job? You're spearheading 16 00:00:53,760 --> 00:00:58,430 Sean Aylmer: the tech industry's integration across all Australian industries. Where do 17 00:00:58,430 --> 00:00:59,140 Sean Aylmer: you kick things off? 18 00:00:59,950 --> 00:01:03,520 Ron Gauci: Yes, you're right. It is easy to get inundated with 19 00:01:03,520 --> 00:01:06,660 Ron Gauci: and distracted by the options given how large the industry 20 00:01:06,660 --> 00:01:10,220 Ron Gauci: is and the impacts it's had on other industries. I 21 00:01:10,220 --> 00:01:12,880 Ron Gauci: guess the best focus is on other industries that are 22 00:01:12,930 --> 00:01:15,209 Ron Gauci: a priority for Australia with an eye to which ones 23 00:01:15,209 --> 00:01:18,779 Ron Gauci: then are growing. So the priority industries for us, as you know, 24 00:01:19,100 --> 00:01:23,450 Ron Gauci: are mining, agriculture, finance, biotech, and sport, sport being one 25 00:01:23,450 --> 00:01:26,869 Ron Gauci: of the up and comings. Then you've got environment, space, defence, 26 00:01:26,910 --> 00:01:29,910 Ron Gauci: they're all growing with a bullet as well. And then, 27 00:01:29,910 --> 00:01:32,339 Ron Gauci: of course, there's our technology industry. And to put it 28 00:01:32,340 --> 00:01:36,280 Ron Gauci: all in perspective, technology was our sixth largest industry by 29 00:01:36,280 --> 00:01:40,319 Ron Gauci: GDP 12 months ago. Today, it's the third largest with a bullet. 30 00:01:40,330 --> 00:01:40,350 Sean Aylmer: Wow. 31 00:01:40,730 --> 00:01:44,490 Ron Gauci: And our technology impacts every other industry in this country. So 32 00:01:44,490 --> 00:01:48,400 Ron Gauci: if we learn how to commercialise things like AI (Artificial Intelligence) and IoT 33 00:01:48,400 --> 00:01:51,940 Ron Gauci: (Internet of Things) and Quantum, and the likes and cybersecurity, for example, we can add 34 00:01:52,370 --> 00:01:56,600 Ron Gauci: in excess of $300 to $400 billion to our economy by 2030, and 35 00:01:56,600 --> 00:01:59,020 Ron Gauci: also the tech industry has its own ASX index. So 36 00:01:59,540 --> 00:02:00,660 Ron Gauci: that's an indication, I guess. 37 00:02:01,450 --> 00:02:03,550 Sean Aylmer: Okay. So let's look at a couple of the main 38 00:02:03,550 --> 00:02:08,419 Sean Aylmer: sectors in a bit more detail. Starting with health. We're ranked 26th out 39 00:02:08,419 --> 00:02:11,410 Sean Aylmer: of 31 countries in the World Index of Healthcare Innovation. 40 00:02:11,820 --> 00:02:13,340 Sean Aylmer: What do we do to change that? 41 00:02:13,720 --> 00:02:16,750 Ron Gauci: Yeah. Look, health is a great example. We can change 42 00:02:16,750 --> 00:02:20,480 Ron Gauci: it by taking a customer service- driven mindset, which is 43 00:02:20,480 --> 00:02:24,880 Ron Gauci: then powered by innovation technology that enables this execution. COVID 44 00:02:25,270 --> 00:02:29,419 Ron Gauci: has actually forced some of the much needed changes. And 45 00:02:29,419 --> 00:02:33,200 Ron Gauci: for example, our everyday practices have changed. We've got telehealth 46 00:02:33,200 --> 00:02:36,260 Ron Gauci: being more widely used now in digital prescriptions, but we're 47 00:02:36,260 --> 00:02:38,620 Ron Gauci: a long way short of where some of the other 48 00:02:38,620 --> 00:02:42,640 Ron Gauci: more developed nations are with the centralisation of patient records, 49 00:02:43,030 --> 00:02:48,579 Ron Gauci: regional practices. Many practices don't even have PCs, let alone digitisation. 50 00:02:48,900 --> 00:02:53,400 Ron Gauci: And then there's the operational efficiencies early in the COVID cycle 51 00:02:53,400 --> 00:02:57,040 Ron Gauci: and even after, I think the second or so lockdown. 52 00:02:57,320 --> 00:03:00,860 Ron Gauci: Vic Government, the DHHS was purchasing fax machines as a 53 00:03:00,860 --> 00:03:03,329 Ron Gauci: solution to our early tracking and tracing system. 54 00:03:03,460 --> 00:03:03,700 Sean Aylmer: Wow. 55 00:03:03,700 --> 00:03:07,450 Ron Gauci: If you look at the British NHS system, for example, that's a great 56 00:03:07,450 --> 00:03:09,959 Ron Gauci: example of how we can work better. But more recently, 57 00:03:09,960 --> 00:03:13,500 Ron Gauci: if I can give you a more practical example, for reasons we don't 58 00:03:13,500 --> 00:03:16,320 Ron Gauci: need to go into on this call, I needed surgery 59 00:03:16,320 --> 00:03:18,669 Ron Gauci: on my back and it was critical surgery. And I spent a 60 00:03:18,669 --> 00:03:21,290 Ron Gauci: couple of weeks in hospital. To see the nurses doing 61 00:03:21,290 --> 00:03:26,200 Ron Gauci: my blood tests and my heart tests, blood pressure tests 62 00:03:26,200 --> 00:03:28,430 Ron Gauci: and the likes three or four times a day, and 63 00:03:28,430 --> 00:03:31,060 Ron Gauci: then having them hand write things on pads and on 64 00:03:31,060 --> 00:03:34,890 Ron Gauci: their arms and that to then later transfer from the 65 00:03:34,890 --> 00:03:37,940 Ron Gauci: system to their hand to the computer is just totally 66 00:03:37,940 --> 00:03:38,002 Ron Gauci: inefficient (crosstalk) . 67 00:03:38,480 --> 00:03:39,110 Sean Aylmer: Inefficient. Yeah. 68 00:03:39,280 --> 00:03:41,530 Ron Gauci: It leaves margin for error. So I think there's lots 69 00:03:41,530 --> 00:03:44,010 Ron Gauci: of ways we can learn and improve the way we 70 00:03:44,010 --> 00:03:45,210 Ron Gauci: deliver health in this country. 71 00:03:45,440 --> 00:03:48,480 Sean Aylmer: Is one of the issues there, the fact collaboration or 72 00:03:48,480 --> 00:03:51,090 Sean Aylmer: a lack of collaboration, because I know health particularly can 73 00:03:51,090 --> 00:03:55,480 Sean Aylmer: be incredibly competitive between specialties and between hospitals and areas 74 00:03:55,480 --> 00:03:58,270 Sean Aylmer: and jurisdictions and things like that, not sharing data, not 75 00:03:58,270 --> 00:04:02,450 Sean Aylmer: sharing information. How important is collaboration to actually getting this going? 76 00:04:02,890 --> 00:04:05,480 Ron Gauci: I think collaboration is key, but I do see examples 77 00:04:05,480 --> 00:04:09,380 Ron Gauci: of that across various sectors within health. I think you 78 00:04:09,380 --> 00:04:12,110 Ron Gauci: touched on the point there around jurisdictions. We know that 79 00:04:12,120 --> 00:04:16,770 Ron Gauci: COVID has exposed some significant issues around this country's federation 80 00:04:17,070 --> 00:04:19,930 Ron Gauci: and that various jurisdictions and where health sits in those, is 81 00:04:19,930 --> 00:04:23,219 Ron Gauci: part of the problem. Each state does have its own 82 00:04:23,220 --> 00:04:24,510 Ron Gauci: jurisdiction around health. 83 00:04:24,710 --> 00:04:27,250 Sean Aylmer: Okay. What about manufacturing? That's another big one. It's an 84 00:04:27,250 --> 00:04:29,140 Sean Aylmer: industry, which we were very strong in it, fell back 85 00:04:29,140 --> 00:04:32,910 Sean Aylmer: though, certainly in niche areas we seem to bat pretty well. 86 00:04:33,150 --> 00:04:35,930 Ron Gauci: We do. And what it means is that we're seeing 87 00:04:35,930 --> 00:04:39,820 Ron Gauci: automation playing a huge part in improving the output, the 88 00:04:40,630 --> 00:04:45,760 Ron Gauci: efficient manufacturing in product, innovation, developing new product and the 89 00:04:45,760 --> 00:04:48,240 Ron Gauci: use of data to make sure that we make sound 90 00:04:48,240 --> 00:04:51,529 Ron Gauci: and informed decisions through things like AI and machine learning 91 00:04:51,529 --> 00:04:54,570 Ron Gauci: and robotics. So manufacturing is a really good example of 92 00:04:54,630 --> 00:04:57,580 Ron Gauci: how Australia actually punches pretty well above its weight. 93 00:04:58,350 --> 00:05:00,170 Sean Aylmer: The one that always interests me is agriculture. And I've 94 00:05:00,230 --> 00:05:02,300 Sean Aylmer: talked about this on Fear and Greed previously. Friends of 95 00:05:02,300 --> 00:05:04,700 Sean Aylmer: mine come from the country and friends of mine, farmers 96 00:05:04,750 --> 00:05:07,890 Sean Aylmer: or people on properties are incredibly technically savvy. 97 00:05:08,279 --> 00:05:08,679 Ron Gauci: Yes. 98 00:05:08,960 --> 00:05:11,110 Sean Aylmer: It's a really interesting space this one, because a lot 99 00:05:11,110 --> 00:05:13,430 Sean Aylmer: of them have embraced technology. What's missing? 100 00:05:14,400 --> 00:05:17,549 Ron Gauci: Well, so what you said is actually spot on, Sean. 101 00:05:17,690 --> 00:05:21,290 Ron Gauci: Agritech is a great opportunity for Australia. Our technology is 102 00:05:21,290 --> 00:05:24,990 Ron Gauci: making a huge difference in everything from environment management to production, 103 00:05:25,240 --> 00:05:28,620 Ron Gauci: supply chain, getting fresher produce from the paddock to your 104 00:05:28,620 --> 00:05:33,330 Ron Gauci: plate more quickly and efficiently and indeed safely. We have 105 00:05:33,750 --> 00:05:38,580 Ron Gauci: an annual award program called the iAwards and this year's entries, 106 00:05:38,580 --> 00:05:41,210 Ron Gauci: and we get a couple hundred a year, but around agritech, 107 00:05:41,210 --> 00:05:47,010 Ron Gauci: just the ability to detect bugs, viruses, environmental changes, we 108 00:05:47,010 --> 00:05:50,700 Ron Gauci: really do this really well. My concern though, to answer 109 00:05:50,700 --> 00:05:53,070 Ron Gauci: your question is sadly, we're seeing many of the innovations 110 00:05:53,070 --> 00:05:56,650 Ron Gauci: making their way back to Australia as solutions that we 111 00:05:56,650 --> 00:06:01,089 Ron Gauci: then consume because our expertise is being sold off overseas 112 00:06:01,089 --> 00:06:04,420 Ron Gauci: or our IP. And we've got to find a way 113 00:06:04,420 --> 00:06:08,060 Ron Gauci: to actually own this, embrace it, and then sell to, 114 00:06:08,060 --> 00:06:09,150 Ron Gauci: not buy from. 115 00:06:09,650 --> 00:06:10,730 Sean Aylmer: So how do you do that? 116 00:06:11,820 --> 00:06:16,040 Ron Gauci: Well, I think that comes down to the government needing to 117 00:06:16,040 --> 00:06:19,690 Ron Gauci: set some national strategies on how we're going to play 118 00:06:19,930 --> 00:06:24,010 Ron Gauci: in a way that our economy benefits becomes independently sustainable 119 00:06:24,700 --> 00:06:29,740 Ron Gauci: and protects our priority industries from becoming globally uncompetitive, like agriculture. 120 00:06:30,620 --> 00:06:34,110 Ron Gauci: I've seen examples of overseas where the whole paddock to plate is 121 00:06:34,650 --> 00:06:37,190 Ron Gauci: so much more efficient than our own. So the government needs, 122 00:06:37,200 --> 00:06:39,690 Ron Gauci: with the help of private enterprise, to create an environment 123 00:06:39,690 --> 00:06:45,010 Ron Gauci: for success through encouraging and supporting commercialisation, providing incentives for 124 00:06:45,010 --> 00:06:49,529 Ron Gauci: investors and innovators. You can change tax regimes, you can 125 00:06:49,529 --> 00:06:53,140 Ron Gauci: provide better access to resources and skills, and then opening 126 00:06:53,140 --> 00:06:56,690 Ron Gauci: up our external markets for our producers, which is a 127 00:06:56,690 --> 00:06:58,900 Ron Gauci: great example of the opportunity we're going to miss if we 128 00:06:58,900 --> 00:07:02,320 Ron Gauci: don't commercialise AI, for example, which is very heavy in agritech. 129 00:07:02,630 --> 00:07:04,450 Sean Aylmer: Stay with me, Ron, we'll be back in a minute. 130 00:07:09,480 --> 00:07:13,300 Sean Aylmer: My guest today is Ron Gauci, CEO of the Australian Information 131 00:07:13,310 --> 00:07:18,500 Sean Aylmer: Industry Association. Okay. So a lot of the incentives are probably seen through 132 00:07:18,500 --> 00:07:22,230 Sean Aylmer: an R& D prism. Is this something that governments should 133 00:07:22,230 --> 00:07:26,220 Sean Aylmer: think at more discreetly so that they can actually develop 134 00:07:26,220 --> 00:07:30,170 Sean Aylmer: programs and be they subsidies or otherwise that actually directly 135 00:07:30,170 --> 00:07:33,760 Sean Aylmer: help these creators of this great technology, be they in agricultural or 136 00:07:33,810 --> 00:07:36,680 Sean Aylmer: manufacturing or health or anywhere else in the economy? Is 137 00:07:36,680 --> 00:07:38,850 Sean Aylmer: it something that we need a little bit more focus 138 00:07:38,850 --> 00:07:42,070 Sean Aylmer: or even a discreet section of government to be thinking about? 139 00:07:42,470 --> 00:07:45,280 Ron Gauci: Yeah, Sean, I think that's right. I think, again, it starts 140 00:07:45,280 --> 00:07:50,290 Ron Gauci: with having that national strategy and having a clear idea 141 00:07:50,290 --> 00:07:53,180 Ron Gauci: of the direction we want to go in. You mentioned research, 142 00:07:53,430 --> 00:07:56,540 Ron Gauci: we do spend a bit on research in early stage 143 00:07:56,540 --> 00:08:00,590 Ron Gauci: development and it's nowhere near the levels of overseas, but 144 00:08:00,880 --> 00:08:05,130 Ron Gauci: where the AIIA had an issue and I'll use AI 145 00:08:05,130 --> 00:08:09,150 Ron Gauci: as an example, is in the commercialisation. We seem to 146 00:08:09,200 --> 00:08:12,200 Ron Gauci: do fairly well in research, but we haven't really got 147 00:08:12,200 --> 00:08:16,520 Ron Gauci: a commercialisation strategy. AI alone in this country, according to 148 00:08:16,520 --> 00:08:19,550 Ron Gauci: all the reports and there's quite a few of them out there led by CSIRO, 149 00:08:20,030 --> 00:08:22,650 Ron Gauci: said that the AI industry could be worth an additional 150 00:08:22,650 --> 00:08:28,540 Ron Gauci: 315 billion to Australia by 2030, if we commercialise. And 151 00:08:28,700 --> 00:08:32,440 Ron Gauci: we don't have a national commercialisation strategy and we've been 152 00:08:32,440 --> 00:08:36,520 Ron Gauci: lobbying the government with some strategies on how we do that. 153 00:08:36,520 --> 00:08:39,240 Ron Gauci: But certainly, I think that could become a missed opportunity 154 00:08:39,240 --> 00:08:41,410 Ron Gauci: because we're falling well behind global trends. 155 00:08:41,410 --> 00:08:45,090 Sean Aylmer: The government's thinking about it because last week a Senate committee laid out 156 00:08:45,090 --> 00:08:47,990 Sean Aylmer: a plan for Australia to take a leadership role regulating 157 00:08:47,990 --> 00:08:50,209 Sean Aylmer: the global digital economy. And part of that was a 158 00:08:50,210 --> 00:08:53,100 Sean Aylmer: governance model that would allow companies to be run by 159 00:08:53,100 --> 00:08:56,750 Sean Aylmer: an internet community instead of executives and directors. I had 160 00:08:56,750 --> 00:08:58,750 Sean Aylmer: never thought of that until I saw that report to 161 00:08:58,750 --> 00:09:01,500 Sean Aylmer: be perfectly honest. Is that the sort of thing you're 162 00:09:01,500 --> 00:09:02,160 Sean Aylmer: talking about? 163 00:09:02,710 --> 00:09:05,699 Ron Gauci: Yes, amongst other things. Absolutely. That's a good example of, 164 00:09:05,800 --> 00:09:07,950 Ron Gauci: if we want to be innovative, we need to be 165 00:09:07,950 --> 00:09:09,300 Ron Gauci: innovative in the way we look at it. 166 00:09:09,510 --> 00:09:13,359 Sean Aylmer: Okay. What about skills? Do we have enough people because 167 00:09:13,360 --> 00:09:15,670 Sean Aylmer: every time I think about this and every industry I 168 00:09:15,770 --> 00:09:19,220 Sean Aylmer: look at, they're always calling out for digital skills. And 169 00:09:19,230 --> 00:09:22,080 Sean Aylmer: we're not talking about extreme digital skills. We're talking about 170 00:09:22,270 --> 00:09:24,390 Sean Aylmer: all digital skills right across the spectrum. 171 00:09:24,780 --> 00:09:27,510 Ron Gauci: Correct. And that's a great point. And I'll start with 172 00:09:27,510 --> 00:09:30,410 Ron Gauci: the good news. And the good news is skills are 173 00:09:30,410 --> 00:09:33,050 Ron Gauci: on the top of the agenda of every state government 174 00:09:33,050 --> 00:09:36,210 Ron Gauci: and in fact, federal government. So I'm pleased to report 175 00:09:36,210 --> 00:09:38,960 Ron Gauci: that that is a focus. In our industry alone, the 176 00:09:38,960 --> 00:09:44,880 Ron Gauci: technology industry employs, you said 750,000 in your introduction. That's 177 00:09:44,990 --> 00:09:48,700 Ron Gauci: at least that. It may well be over 800, 000 people. We don't know, 178 00:09:48,760 --> 00:09:51,070 Ron Gauci: but we have a shortage on top of that of 179 00:09:51,070 --> 00:09:58,080 Ron Gauci: some 250,000 across digitisation, AI, cybersecurity, et cetera. And the number 180 00:09:58,080 --> 00:10:01,210 Ron Gauci: is growing annually. So the skill shortage is a massive issue, 181 00:10:01,320 --> 00:10:04,660 Ron Gauci: but it's also a massive opportunity. We should be at 182 00:10:04,700 --> 00:10:07,910 Ron Gauci: around 1. 5 million people employed in our industry within 183 00:10:08,210 --> 00:10:10,059 Ron Gauci: the next three to five years if we get this right. 184 00:10:10,750 --> 00:10:15,370 Ron Gauci: And I said the AIIA is working on several programs around the country, 185 00:10:15,530 --> 00:10:19,840 Ron Gauci: federal and state governments. There's something like 5,000, 6, 000 courses 186 00:10:19,840 --> 00:10:23,610 Ron Gauci: now that people can apply for to address this opportunity. 187 00:10:23,940 --> 00:10:27,510 Ron Gauci: And it creates opportunity for reskilling, cross- skilling, upskilling, call it what you like. 188 00:10:28,200 --> 00:10:31,470 Ron Gauci: And then there's the STEM programs to encourage young students. So 189 00:10:31,500 --> 00:10:34,380 Ron Gauci: contemplate this, Sean, if I'm looking for a career change 190 00:10:34,380 --> 00:10:36,689 Ron Gauci: as an experienced worker, or if I'm looking for a 191 00:10:36,690 --> 00:10:39,670 Ron Gauci: future career as a young student, a skill in the 192 00:10:39,670 --> 00:10:41,940 Ron Gauci: tech industry can allow me to work in any other 193 00:10:41,940 --> 00:10:46,670 Ron Gauci: industry that I like. And according to the Aon report that we partner with, 194 00:10:46,880 --> 00:10:49,140 Ron Gauci: a career in the tech industry can actually create amongst 195 00:10:49,140 --> 00:10:51,490 Ron Gauci: the highest paying roles in the country, higher than doctors 196 00:10:51,490 --> 00:10:54,609 Ron Gauci: and lawyers, and look at how many young technology entrepreneurs 197 00:10:54,610 --> 00:10:56,480 Ron Gauci: are now the most wealthy in the nation, if not 198 00:10:56,820 --> 00:10:57,560 Ron Gauci: in the world. 199 00:10:58,130 --> 00:11:01,250 Sean Aylmer: Yes. We need a whole of economy solution because what 200 00:11:01,250 --> 00:11:04,210 Sean Aylmer: you are talking about literally impacts every sector. 201 00:11:04,600 --> 00:11:06,110 Ron Gauci: Correct. Absolutely right. 202 00:11:06,420 --> 00:11:09,359 Sean Aylmer: Now, before you go, I mentioned your CV earlier, you 203 00:11:09,460 --> 00:11:12,329 Sean Aylmer: were the CEO of Melbourne Storm. I didn't realise that. 204 00:11:12,710 --> 00:11:14,719 Sean Aylmer: In a pretty tough time for the period, what was 205 00:11:14,720 --> 00:11:15,080 Sean Aylmer: that like? 206 00:11:17,130 --> 00:11:22,550 Ron Gauci: Well, that's definitely a left for your question. Perhaps if 207 00:11:22,550 --> 00:11:24,679 Ron Gauci: I extend the answer I've just given you to the 208 00:11:24,679 --> 00:11:28,449 Ron Gauci: other question around skills portability. So in my CV, it's 209 00:11:28,450 --> 00:11:31,679 Ron Gauci: fairly eclectic in the types of organisations I work for. 210 00:11:31,679 --> 00:11:34,760 Ron Gauci: I think the reputation is Mr Fixer, but I tend 211 00:11:34,760 --> 00:11:37,260 Ron Gauci: to go in and do a lot of transformational work 212 00:11:37,260 --> 00:11:41,600 Ron Gauci: and for me, transformation isn't about cutting costs and saving businesses. 213 00:11:41,600 --> 00:11:44,900 Ron Gauci: It's about providing a future. So finding new revenue streams 214 00:11:44,900 --> 00:11:48,790 Ron Gauci: and growth opportunities. So it was those portable skills that 215 00:11:48,790 --> 00:11:50,689 Ron Gauci: allowed me to get the role at Melbourne Storm, and that 216 00:11:50,960 --> 00:11:54,020 Ron Gauci: is a good example. So here's a club that has 217 00:11:54,020 --> 00:11:56,640 Ron Gauci: had huge success on the field. Firstly, I should ask, 218 00:11:57,559 --> 00:11:58,760 Ron Gauci: who do you follow in the NRL? 219 00:11:59,030 --> 00:12:03,300 Sean Aylmer: Not the Melbourne Storm. I'm a Rabbitohs from way back. I'm Rabbitohs way back. 220 00:12:03,300 --> 00:12:06,090 Ron Gauci: I like that. A healthy rivalry. That's okay. And you can take me for a 221 00:12:06,090 --> 00:12:09,250 Ron Gauci: Greg Inglis if you like. But here's a club that 222 00:12:09,770 --> 00:12:12,890 Ron Gauci: has had huge success on the field. The systems, processes 223 00:12:12,890 --> 00:12:16,270 Ron Gauci: and culture of that hard work ethic was led and 224 00:12:16,270 --> 00:12:19,720 Ron Gauci: driven by Craig Bellamy and Frank Ponissi who had driven 225 00:12:19,720 --> 00:12:24,740 Ron Gauci: that on- field success. In 2010, in the lead- up 226 00:12:24,740 --> 00:12:27,829 Ron Gauci: prior to the saga, News Corp, the owner of Storm 227 00:12:27,830 --> 00:12:29,840 Ron Gauci: wanted to get out of the ownership of the club 228 00:12:29,840 --> 00:12:32,910 Ron Gauci: and were looking to sell. Then the salary cap scandal 229 00:12:32,910 --> 00:12:36,610 Ron Gauci: hit, wiping the value of the stock considerably. So more 230 00:12:36,610 --> 00:12:39,090 Ron Gauci: than that, what News was trying to sell was not 231 00:12:39,090 --> 00:12:41,439 Ron Gauci: actually commercially viable. What I learned when I got in 232 00:12:41,440 --> 00:12:44,330 Ron Gauci: there is that there were a few other problems, let's 233 00:12:44,330 --> 00:12:46,160 Ron Gauci: just put it that way, in terms of the off- 234 00:12:46,160 --> 00:12:48,710 Ron Gauci: field side of the business. And I found that when 235 00:12:48,710 --> 00:12:52,339 Ron Gauci: I arrived, not only was it despite the great success on 236 00:12:52,340 --> 00:12:55,080 Ron Gauci: the field, the business itself had many commercial issues off 237 00:12:55,080 --> 00:12:56,950 Ron Gauci: it. And on top of that, you then had the 238 00:12:56,950 --> 00:12:59,740 Ron Gauci: saga which impacted morale culture. And you can just imagine 239 00:12:59,740 --> 00:13:02,320 Ron Gauci: the feeling around the club at the time. So to 240 00:13:02,320 --> 00:13:04,990 Ron Gauci: answer your question, my job was to firstly, understand all 241 00:13:04,990 --> 00:13:08,370 Ron Gauci: the issues that we needed to address, instill stability and 242 00:13:08,370 --> 00:13:11,230 Ron Gauci: confidence back into the club so we could keep our 243 00:13:11,720 --> 00:13:15,730 Ron Gauci: core people, leave, but support the coach and the football 244 00:13:15,730 --> 00:13:18,420 Ron Gauci: department who clearly knew what they were doing, and then 245 00:13:18,420 --> 00:13:20,910 Ron Gauci: find innovative ways, not only to fix the business, but 246 00:13:20,910 --> 00:13:24,300 Ron Gauci: create a growth path to enable News to sell the 247 00:13:24,300 --> 00:13:26,570 Ron Gauci: business, which it did within the three years I was 248 00:13:27,480 --> 00:13:29,570 Ron Gauci: there. And in that time we got all the commercial metrics to the 249 00:13:29,570 --> 00:13:32,440 Ron Gauci: best in the history, up to that point to the 250 00:13:32,440 --> 00:13:37,190 Ron Gauci: club, which today, it's so much stronger now. And I'm 251 00:13:37,190 --> 00:13:39,290 Ron Gauci: very proud of where the club is today compared to 252 00:13:39,290 --> 00:13:41,610 Ron Gauci: where it was in 2010 and the small part that 253 00:13:41,640 --> 00:13:42,360 Ron Gauci: I played in that. 254 00:13:42,620 --> 00:13:45,560 Sean Aylmer: But you've given me a playbook then for any company 255 00:13:46,000 --> 00:13:47,670 Sean Aylmer: needing to turn itself around really. 256 00:13:48,030 --> 00:13:51,439 Ron Gauci: Well, hence supportable skills bit. Right? So I was able 257 00:13:51,440 --> 00:13:54,459 Ron Gauci: to use particularly not only my business skills, but my 258 00:13:54,460 --> 00:13:57,760 Ron Gauci: technology skills to create... We put in place systems to 259 00:13:57,830 --> 00:14:02,330 Ron Gauci: analyze data. So I operate off a model called Organisationl Optimisation. 260 00:14:02,330 --> 00:14:04,250 Ron Gauci: What we were doing was looking at all the leverage, what if 261 00:14:04,250 --> 00:14:06,410 Ron Gauci: we filled every seat? What if we sold every ticket? 262 00:14:06,410 --> 00:14:09,890 Ron Gauci: What if we sold more merchandise? All of those dashboards 263 00:14:09,890 --> 00:14:12,130 Ron Gauci: and metrics we put in place so we could make 264 00:14:12,130 --> 00:14:16,600 Ron Gauci: informed decisions about where the levers were to actually grow the business. 265 00:14:16,950 --> 00:14:18,939 Sean Aylmer: Fantastic. Ron, thank you very much for talking to Fear 266 00:14:18,940 --> 00:14:20,970 Sean Aylmer: and Greed and thank you for Greg Inglis. 267 00:14:21,380 --> 00:14:22,750 Ron Gauci: Thanks, Sean. All the best. 268 00:14:22,890 --> 00:14:26,960 Sean Aylmer: That was Ron Gauci, CEO of the Australian Information Industry Association. 269 00:14:27,380 --> 00:14:29,260 Sean Aylmer: This is a Fear and Greed Daily Interview. Join me 270 00:14:29,260 --> 00:14:31,940 Sean Aylmer: every morning for the full Fear and Greed Podcast with 271 00:14:31,940 --> 00:14:34,140 Sean Aylmer: all the business news you need to know. I'm Sean 272 00:14:34,200 --> 00:14:35,520 Sean Aylmer: Aylmer. Enjoy your day.