WEBVTT - I Am About To Launch Another Business 0:00:04.200 --> 0:00:07.360 Hi, I'm Britney Saunders, and welcome to Big Business, the 0:00:07.440 --> 0:00:10.640 place where business is far from boring. And you have 0:00:10.800 --> 0:00:13.480 landed in one of my bonus episodes. If you don't know, 0:00:13.720 --> 0:00:16.639 my main episodes come out every Monday and on Wednesday, 0:00:16.680 --> 0:00:18.560 I have a little bonus episode which is just like 0:00:18.600 --> 0:00:20.840 a little bit of extra fun and I feel like 0:00:20.880 --> 0:00:23.800 today's episode in particular is a really fun one because 0:00:23.800 --> 0:00:26.520 we're going to be talking about something new and exciting 0:00:26.840 --> 0:00:31.120 that we're doing. And I'm joined by April. Hi, welcome back. 0:00:31.160 --> 0:00:32.639 This is your second episode with. 0:00:32.640 --> 0:00:34.080 Me, I know, thank you for having me. 0:00:34.320 --> 0:00:36.600 What is your role for anyone that doesn't know who 0:00:36.600 --> 0:00:36.919 you are? 0:00:37.159 --> 0:00:40.200 My role is brand executive, So I work really close 0:00:40.240 --> 0:00:44.000 with brit on all Things Fate and all things Britney Saunders. 0:00:44.120 --> 0:00:45.199 Yeah. How exciting. 0:00:45.280 --> 0:00:48.479 And if you missed our last bonus episode together, it 0:00:48.560 --> 0:00:51.720 was about you not getting the job that worked out anyway, 0:00:52.200 --> 0:00:54.000 you take a scroll through my episode, you'll find it 0:00:54.000 --> 0:00:56.840 it's one about like not hiring someone and working out 0:00:56.840 --> 0:00:58.400 in the end. And if you want to hear April's 0:00:58.440 --> 0:01:02.080 story about how she originally applied for a role at 0:01:02.120 --> 0:01:04.920 Fate and she didn't get the job, yep to her 0:01:05.000 --> 0:01:07.440 being here now over three years later. It's a great one. 0:01:07.520 --> 0:01:08.840 So feel free to go and listen to that if 0:01:08.880 --> 0:01:11.840 you haven't. But let's just get straight into today's episode. 0:01:11.920 --> 0:01:13.240 What are we talking about today. 0:01:13.280 --> 0:01:17.000 We're talking about Galazy, a very special project we've been 0:01:17.040 --> 0:01:19.280 working on for a very few years now. 0:01:19.400 --> 0:01:22.080 Yeah, I think it's been two now, or maybe like 0:01:22.280 --> 0:01:24.639 just two or like a tiny bit over two years. 0:01:25.360 --> 0:01:27.600 So we thought we would kind of give you all 0:01:27.640 --> 0:01:30.360 a little sneak peek into what we have been working on. 0:01:30.440 --> 0:01:34.000 I've done some little snippets on my Instagram stories over 0:01:34.000 --> 0:01:37.640 the last two years, but we're gonna give you the 0:01:37.720 --> 0:01:40.600 inside scoop here on Big Business now for those of 0:01:40.640 --> 0:01:43.920 you that don't know. For two years now or just 0:01:44.000 --> 0:01:47.520 over two years, we have been working on a it's 0:01:47.520 --> 0:01:50.000 a sub brand of Fate. It's like a little brand 0:01:50.000 --> 0:01:54.240 of its own, and it's called Glazy GLA z e Y, 0:01:54.600 --> 0:01:57.440 and we are coming out with our very own lip oils. 0:01:58.440 --> 0:01:59.160 Very exciting. 0:01:59.560 --> 0:02:02.920 You've tried them, Yeah, they're great, and this has been 0:02:03.080 --> 0:02:05.560 like one of the There's been quite a few projects 0:02:05.560 --> 0:02:07.280 that we've worked on over the years have taken a 0:02:07.440 --> 0:02:08.120 long time. 0:02:07.960 --> 0:02:11.799 And this is probably one of the longest ones, and. 0:02:11.760 --> 0:02:14.600 I feel like at so many stages I've wanted to 0:02:14.639 --> 0:02:17.680 give up on it, but we haven't, and hopefully that 0:02:17.720 --> 0:02:18.399 will pay. 0:02:18.160 --> 0:02:20.079 Off one of the things I've always wanted to ask 0:02:20.120 --> 0:02:22.600 for it. We have so much on our plate already. 0:02:23.160 --> 0:02:25.480 Why are we starting to make lip oils? 0:02:26.040 --> 0:02:27.200 That's a great question. 0:02:27.440 --> 0:02:32.120 So years ago, like even before this glazy thing came 0:02:32.280 --> 0:02:37.240 to become what it is today, we connected with like 0:02:37.760 --> 0:02:41.200 a chemist or it's called a chemist, that's people that 0:02:41.280 --> 0:02:43.960 make beauty products. But we can also give people the 0:02:44.000 --> 0:02:46.280 tea on how to actually find a manufacturer of beauty 0:02:46.280 --> 0:02:49.280 products in this episode because it's easier than you think. 0:02:49.840 --> 0:02:51.760 We made a connection in Newcastle. So the cool thing 0:02:51.800 --> 0:02:54.240 about Glazier is it's going to be made in Australia, 0:02:54.320 --> 0:02:56.840 Like we're making beauty products and they're made in Australia, 0:02:56.880 --> 0:02:59.120 Like a lot of beauty products are made overseas, and 0:02:59.120 --> 0:03:00.679 I don't think I could ever do that because I 0:03:00.960 --> 0:03:03.000 don't know. I just feel weird about things that are 0:03:03.040 --> 0:03:05.360 especially going on your face. I love that we're going 0:03:05.400 --> 0:03:08.359 to have these products locally made, especially right here in Newcastle, 0:03:08.360 --> 0:03:10.880 and I feel like that's really cool. So anyway, years 0:03:10.880 --> 0:03:13.120 and years and years ago, we connected with this beauty 0:03:13.240 --> 0:03:16.520 manufacturer here in Newcastle. This might have even been before 0:03:16.680 --> 0:03:20.799 you work for me Apes. We were exploring creating a 0:03:20.840 --> 0:03:25.079 beauty range with this local manufacturer and we weren't thinking 0:03:25.080 --> 0:03:28.959 of lip oils at all. We were thinking like moisturizer. 0:03:29.400 --> 0:03:31.040 I think we want to do like a glow oil, 0:03:31.520 --> 0:03:34.800 and like we started sampling and everything, but then COVID 0:03:34.840 --> 0:03:35.840 happened and. 0:03:36.480 --> 0:03:38.480 Then we just like didn't continue with that kind of thing. 0:03:38.840 --> 0:03:41.360 And then so I guess it was after COVID times 0:03:41.360 --> 0:03:43.880 that we kind of reconnected with this manufacturer and said 0:03:43.880 --> 0:03:46.760 we'd actually like to kickstart this again. But instead of 0:03:46.800 --> 0:03:49.360 going with all the products that we were sampling earlier, 0:03:49.480 --> 0:03:51.800 but instead of going like all these body products kind 0:03:51.800 --> 0:03:54.200 of thing, let's just go simple and let's go a 0:03:54.240 --> 0:03:56.600 lip oil. I feel like it's just an evergreen product 0:03:56.600 --> 0:03:59.080 that people will always want. I feel like none of 0:03:59.160 --> 0:04:01.160 us ever actually finish our liap products, like we just 0:04:01.240 --> 0:04:03.360 keep buying more and then you lose them or whatever. 0:04:04.320 --> 0:04:06.400 So that's how the idea came about. And for any 0:04:06.400 --> 0:04:08.720 of you wondering out there, like how do people manufacture 0:04:08.800 --> 0:04:13.440 beauty products? You can quite literally google like beauty manufacturers 0:04:13.600 --> 0:04:16.480 in your local area or your city, and you'll find 0:04:16.640 --> 0:04:20.520 places like that have full factories and it's really quite easy. 0:04:21.480 --> 0:04:23.040 I say that, like, it's really quite easy. 0:04:23.080 --> 0:04:25.640 I'll say the hard bit is, like you can contact 0:04:25.920 --> 0:04:28.840 beauty manufacturers in your area. The hard thing and where 0:04:28.920 --> 0:04:32.839 most people then wouldn't go through with it is the 0:04:32.920 --> 0:04:36.600 minimum order quantities are high, and I think that's what 0:04:36.680 --> 0:04:39.599 would stop a lot of especially small businesses, from going 0:04:39.600 --> 0:04:42.960 into beauty. So for us, for example, for every flavor 0:04:43.000 --> 0:04:45.599 that we make of our Glazy Tubes, we have to 0:04:45.680 --> 0:04:48.800 make two thousand. So we're coming out with three flavors, 0:04:49.640 --> 0:04:55.080 so we have to make six thousand, and I'm like, 0:04:55.160 --> 0:04:57.080 I don't even know if I can sell six thousand, 0:04:57.120 --> 0:04:59.159 but that's the minimum. So that's what we're doing for 0:04:59.200 --> 0:05:01.320 our launch kind of And I guess that's where a 0:05:01.360 --> 0:05:03.279 lot of people would get stuck, especially if they are 0:05:03.320 --> 0:05:06.240 just starting a beauty business without a following like we have. 0:05:06.680 --> 0:05:09.159 That's where they'd get stuck with those minimum order quantities. 0:05:09.160 --> 0:05:12.600 Whereas I think maybe if you were to go overseas 0:05:12.640 --> 0:05:15.400 and make your products, like with an overseas factory, those 0:05:15.440 --> 0:05:17.440 minimum order quantities might be lower. 0:05:17.920 --> 0:05:20.599 So maybe that's why some people go overseas. 0:05:21.440 --> 0:05:23.760 But honestly, if you've ever been interested in making anything 0:05:23.800 --> 0:05:27.600 like moisturizer, as beauty products, ten like whatever, you can 0:05:27.680 --> 0:05:30.600 quite literally google like beauty manufacturers local to me, and 0:05:30.680 --> 0:05:33.600 you will find all the massive factories. Just be mindful 0:05:33.680 --> 0:05:36.840 that the minimum order quantities will be really high. So 0:05:36.839 --> 0:05:40.719 that's how the idea of Glazy came about. Did I 0:05:40.720 --> 0:05:43.320 ever think that we'd be stepping into beauty? No, Will 0:05:43.320 --> 0:05:46.360 this be just a one off thing maybe, or if 0:05:46.360 --> 0:05:49.080 it's a great success, like I don't see why we 0:05:49.120 --> 0:05:52.200 couldn't expand on Glazy and come out with more products, 0:05:52.600 --> 0:05:55.400 But yeah, we are just coming out with three flavors 0:05:55.440 --> 0:05:57.520 in our lip oil. It took us a while to 0:05:58.000 --> 0:06:00.440 get the formula right, so when we were working with 0:06:00.440 --> 0:06:03.560 the manufacturer, we were kind of like we went to 0:06:03.600 --> 0:06:05.960 their factory and we actually made some up ourselves, and 0:06:05.960 --> 0:06:09.120 we were mixing all the ingredients and we really explained 0:06:09.120 --> 0:06:10.599 to them like what we wanted it to be, Like, 0:06:10.640 --> 0:06:13.560 we wanted it to be oily, but not to the 0:06:13.600 --> 0:06:15.680 point where it was runny. And I remember the first 0:06:15.680 --> 0:06:17.760 few samples that we got, they were really runny because 0:06:17.880 --> 0:06:19.800 you put like an oil on your hot lips and 0:06:19.839 --> 0:06:21.640 it goes even more runny. 0:06:21.760 --> 0:06:22.560 We wanted it not. 0:06:22.600 --> 0:06:24.520 To be sticky, but kind of tacky so that it 0:06:24.520 --> 0:06:27.200 would stay on the lips. So we for a while 0:06:27.200 --> 0:06:29.200 there we were getting new jars every week sent to 0:06:29.240 --> 0:06:31.599 our warehouse and testing them out. We're like, no, or 0:06:31.600 --> 0:06:35.520 it's too gritty or whatever. And we finally got that right. 0:06:35.839 --> 0:06:37.880 And then the thing that's been slowing us down for 0:06:37.880 --> 0:06:40.960 the longest time now is getting the packaging right. And 0:06:41.000 --> 0:06:44.320 we're going to make content all about our packaging journey 0:06:44.760 --> 0:06:48.560 because everything has kind of gone wrong yep, but that's 0:06:48.680 --> 0:06:51.040 just a part of it. And we're at the point 0:06:51.040 --> 0:06:52.880 now where we've been working on this for so long 0:06:52.920 --> 0:06:56.640 that we don't want anything to be wrong, so we're 0:06:56.720 --> 0:06:58.600 kind of just like taking out time to get it 0:06:58.640 --> 0:07:02.440 absolutely right now. One thing that we've been discussing a 0:07:02.440 --> 0:07:04.880 lot in our workplace is how are we going to 0:07:04.960 --> 0:07:07.800 launch these? Because we've obviously been posting about it on 0:07:07.839 --> 0:07:10.920 my story and people know it's coming, but we still 0:07:10.960 --> 0:07:13.880 want to have like a big, successful launch and kind 0:07:13.880 --> 0:07:15.200 of make a lot of noise about it. And I 0:07:15.200 --> 0:07:17.200 think because we've been working on this shit for so long. 0:07:17.240 --> 0:07:19.560 We want to do it justice and like put it 0:07:19.600 --> 0:07:23.600 out there in a big granday worth it. Yeah, and 0:07:23.760 --> 0:07:26.520 we very well may launch these one rounder lip oils 0:07:26.880 --> 0:07:29.280 and never do it again, or it might become like 0:07:29.520 --> 0:07:31.240 we have no idea what it's really going to make you, like, 0:07:31.280 --> 0:07:36.400 if it became bigger than fate, Oh my god, surely not. 0:07:37.040 --> 0:07:39.800 But what are some of the fun ideas that we 0:07:40.000 --> 0:07:43.280 have been discussing apes about how we want to launch this, 0:07:43.320 --> 0:07:45.360 Because this is the thing, like, if you're making a product, 0:07:45.600 --> 0:07:48.080 it's one thing to spend two years making a product, 0:07:48.200 --> 0:07:51.480 making the product perfect, getting the packaging right, but then 0:07:51.720 --> 0:07:54.400 you've got to do it justice with your marketing as well. 0:07:54.720 --> 0:07:57.880 And sure, we've got this already existing customer base. We 0:07:57.920 --> 0:08:00.480 could just put it on the website and to send 0:08:00.480 --> 0:08:02.480 out an email to be like, hey, we've got a 0:08:02.560 --> 0:08:05.200 new product, but we want to do something fun with it. 0:08:05.280 --> 0:08:08.640 We want to grab people's attention. So what are your ideas? 0:08:09.120 --> 0:08:11.640 Well, I'm stealing one of your ideas that I thought 0:08:11.760 --> 0:08:15.600 was really cool and really different. Is you mentioned putting 0:08:15.600 --> 0:08:18.200 the product up on the website and having it be 0:08:18.280 --> 0:08:21.720 for free. Oh yeah, so putting a thousand units up 0:08:21.760 --> 0:08:24.400 for free, so our customers can buy them, try them, 0:08:24.440 --> 0:08:26.440 and fall in love with them that way. Yeah, and 0:08:26.480 --> 0:08:29.920 then they'll post about it on their socials for them 0:08:29.920 --> 0:08:31.520 people to start buying the product. 0:08:31.680 --> 0:08:31.920 Yeah. 0:08:31.960 --> 0:08:34.400 So that was one idea that we had just because 0:08:34.400 --> 0:08:35.959 we've been working on it for so long. We were 0:08:36.040 --> 0:08:38.560 just thinking, why don't we just go fuck it and 0:08:38.559 --> 0:08:40.600 go I've been working on this for two years. 0:08:41.160 --> 0:08:42.679 You can get it for free. 0:08:43.000 --> 0:08:45.400 And like, obviously that would be a huge cost to us, 0:08:45.400 --> 0:08:47.320 but that would be you know, part of our marketing 0:08:47.400 --> 0:08:50.760 cost is just giving away. However, many of these things 0:08:50.800 --> 0:08:52.880 for free, and then we were going to try and 0:08:52.920 --> 0:08:55.760 work in a way. I mean, we had this idea 0:08:55.800 --> 0:08:58.120 before we had our Fate Society Facebook group. We now 0:08:58.160 --> 0:09:00.800 have this amazing Facebook group that's called Society, so I 0:09:00.840 --> 0:09:04.079 feel like we could get our Fate Society community involved. 0:09:04.480 --> 0:09:07.240 But we would love a way to give these out 0:09:07.280 --> 0:09:10.319 for free in exchange of feedback, and then we can 0:09:10.360 --> 0:09:13.040 then use all of those reviews that we get to 0:09:13.160 --> 0:09:16.240 then market it kind of in its official launch kind 0:09:16.280 --> 0:09:16.559 of thing. 0:09:16.679 --> 0:09:16.920 Yep. 0:09:17.640 --> 0:09:18.560 So that's one idea. 0:09:19.000 --> 0:09:22.000 The thing with Glazy is we've got about five big 0:09:22.040 --> 0:09:25.000 ideas and we're just trying to figure out what angle 0:09:25.040 --> 0:09:27.720 we actually Yeah, if you listen to this episode and 0:09:27.760 --> 0:09:29.720 there's one idea in particular that stands out to you, 0:09:29.840 --> 0:09:32.280 let us know, slide into my DMS and let us know, 0:09:32.400 --> 0:09:34.800 or if you have any ideas outside of our ideas, 0:09:35.160 --> 0:09:43.480 we would love to hear from you. So obviously, because 0:09:43.480 --> 0:09:46.199 we have four retail stores and I think by the 0:09:46.280 --> 0:09:48.880 time Glazy launchers, we're hoping to launch it in November, 0:09:48.920 --> 0:09:50.920 I feel like it'd be perfect to launch this in 0:09:51.040 --> 0:09:53.640 summer in the lead up to Christmas, because I think 0:09:53.880 --> 0:09:56.640 a little lip oil is like a great, perfect gift, Yeah, 0:09:56.679 --> 0:09:58.440 the perfect gift to give someone, and we're going to 0:09:58.440 --> 0:10:01.400 be selling them in trios and also just individually. 0:10:01.480 --> 0:10:04.280 And we have a really cute match coming. I don't 0:10:04.320 --> 0:10:05.520 know if I was meant to say that, but it's 0:10:05.600 --> 0:10:06.120 really cute. 0:10:06.280 --> 0:10:06.480 Yeah. 0:10:06.600 --> 0:10:09.480 So we've done like Glazy merch as well, like cute 0:10:09.520 --> 0:10:12.360 hats and stuff, so we want to obviously get our 0:10:12.400 --> 0:10:14.760 stores involved as well. So then we've been floating the 0:10:14.800 --> 0:10:17.480 idea of how are we going to launch this in 0:10:17.520 --> 0:10:19.480 our stores. We're gonna have to do like a big 0:10:19.559 --> 0:10:21.400 Glazy Day in store. 0:10:21.280 --> 0:10:24.640 A life size glazy in all the stores you reckon? Yes, 0:10:24.840 --> 0:10:26.320 where the fuck do we get one of those? 0:10:26.400 --> 0:10:27.640 Mate? Have to google it? 0:10:27.800 --> 0:10:28.720 Yeah, this is the thing. 0:10:29.360 --> 0:10:32.200 You know, we obviously have fate and we know what 0:10:32.240 --> 0:10:34.760 we're doing, but there's so many things that we don't 0:10:34.800 --> 0:10:36.040 know what we're doing. Like if we want to get 0:10:36.040 --> 0:10:38.680 a life size glazy tube made for each store, where 0:10:38.679 --> 0:10:39.559 do we get one of those? 0:10:40.000 --> 0:10:41.600 We quite literally just google things. 0:10:41.800 --> 0:10:45.920 We're going to be googling get life size beauty product made. 0:10:45.600 --> 0:10:46.760 For a shop display. 0:10:47.320 --> 0:10:49.760 So yeah, we definitely, Well, I can see there being 0:10:49.800 --> 0:10:53.200 like a glazy day in our stores. And one idea 0:10:53.240 --> 0:10:55.240 that I feel all of us have had in the 0:10:55.280 --> 0:11:01.600 office is involving glazed doughnuts. Yes, definitely, like a donuts stand, 0:11:02.160 --> 0:11:04.280 like with donuts all lined up and then like a 0:11:04.360 --> 0:11:06.920 glazy in each one of them kind of thing, almost 0:11:06.960 --> 0:11:08.000 like a donut shop. 0:11:08.240 --> 0:11:08.440 Yeap. 0:11:08.640 --> 0:11:11.600 I feel like that would be a good, delicious Yeah, 0:11:12.000 --> 0:11:14.040 so we somehow have to make that happen. 0:11:14.120 --> 0:11:17.160 Yes, So if there's any donut companies out there that 0:11:17.280 --> 0:11:17.640 want to. 0:11:17.800 --> 0:11:19.880 Well, I think I got the email for Krispy Kreme 0:11:20.320 --> 0:11:23.439 because we've been commenting on Krispy Kreme's Instagram and I've 0:11:23.480 --> 0:11:26.360 been dming them saying do you have an email address 0:11:26.400 --> 0:11:29.160 for your media team or whatever? But I figured, if 0:11:29.440 --> 0:11:31.760 we can't get Krispy Kreme on board, maybe we can 0:11:31.880 --> 0:11:34.520 reach out to like local donut companies, like in the 0:11:34.600 --> 0:11:37.120 area of each of our stores and get them on 0:11:37.200 --> 0:11:39.000 board for a fun activation. 0:11:39.559 --> 0:11:41.959 The other idea that we've had. 0:11:42.200 --> 0:11:45.959 Is we could do a massive Glazy launch but make 0:11:46.040 --> 0:11:47.280 it revolved around Mecha. 0:11:47.960 --> 0:11:49.480 Yeah. I love this idea. 0:11:49.800 --> 0:11:51.840 So I've seen other brands do this before, where they've 0:11:52.040 --> 0:11:54.600 launched a beauty range or whatever, and then they do 0:11:54.679 --> 0:11:58.280 this whole social campaign, but it's about them saying, how 0:11:58.320 --> 0:12:01.280 good would my products look in Meca and you kind 0:12:01.280 --> 0:12:03.480 of take your products into Mecca and you find a 0:12:03.480 --> 0:12:05.240 little spot on a shelf and you kind of set 0:12:05.280 --> 0:12:06.040 it all up in there. 0:12:06.040 --> 0:12:07.439 Like that would be really cool to do. 0:12:08.160 --> 0:12:10.439 There's so many ideas, like, I don't know which one 0:12:10.480 --> 0:12:11.560 we actually want to do. 0:12:12.320 --> 0:12:14.880 There was another one where we could send Glazy out 0:12:14.880 --> 0:12:17.520 to a whole heap of influencers that we already work 0:12:17.600 --> 0:12:20.520 with and not get them to push the product, but 0:12:20.679 --> 0:12:23.080 just simply apply it at the start of their video 0:12:23.600 --> 0:12:25.640 and then to catch people's attention to be. 0:12:25.640 --> 0:12:26.640 Like, oh what that? 0:12:27.040 --> 0:12:30.560 Yeah, so like a subtle product placement. That's another idea 0:12:30.640 --> 0:12:34.560 of ours. We could do influencer like an influencer event, 0:12:35.040 --> 0:12:39.960 or we could do a influencer slash community event as well. 0:12:40.400 --> 0:12:42.800 It's really just endless the stuff that we can do. 0:12:43.440 --> 0:12:46.760 So now one huge part of our jobs is which 0:12:46.800 --> 0:12:50.120 one Which one do we do? I feel like we 0:12:50.160 --> 0:12:53.240 can probably do bits of all of them. I feel 0:12:53.240 --> 0:12:56.480 like the Mecca one would gain a lot of traction, yeah, but. 0:12:56.520 --> 0:12:58.400 Would perform really well on socials. 0:12:58.559 --> 0:13:00.160 It two would be good too, but I think I 0:13:00.160 --> 0:13:02.600 feel like we'd get kicked out if we like went 0:13:02.600 --> 0:13:05.000 into Mecca and set up a fake little stand in 0:13:05.040 --> 0:13:08.400 there to be like, how good would this product be 0:13:08.480 --> 0:13:10.640 in Mecca? And then wouldn't it be cool if we 0:13:10.720 --> 0:13:12.880 got like the customers that were in Mecca to like 0:13:12.960 --> 0:13:13.520 sample it. 0:13:13.640 --> 0:13:17.320 While they're definitely yeah, they'd be like, girls, what are 0:13:17.320 --> 0:13:17.760 you doing? 0:13:18.040 --> 0:13:18.280 No? 0:13:18.440 --> 0:13:21.840 Not today, But that would be a good social video 0:13:22.160 --> 0:13:24.920 getting Mecca customers to trial. If I'm like, oh, it's 0:13:24.920 --> 0:13:28.920 so good and Mecha stock lazy, Well that's another thing 0:13:28.960 --> 0:13:33.520 as well. Like obviously everything we do it fate. It's 0:13:33.640 --> 0:13:38.000 just on fate, Like everything's exclusively ours. We don't stock 0:13:38.080 --> 0:13:41.720 anywhere else. We don't wholesale out to other retailers. And 0:13:41.760 --> 0:13:44.040 that's the other thing with this whole beauty side. If 0:13:44.040 --> 0:13:46.400 this does go well, like maybe we will have the 0:13:46.440 --> 0:13:51.920 opportunity to put ourselves into stores, whether it's Mecha or Priceline. 0:13:51.920 --> 0:13:53.719 And again, I have no idea how to do any 0:13:53.720 --> 0:13:56.640 of this shit, but it's nothing that we can't figure out. 0:13:56.880 --> 0:13:59.760 I also thought, before we like wrap up the episode, 0:14:00.040 --> 0:14:02.280 also tell everyone a little bit about the flavors. We've 0:14:02.280 --> 0:14:06.440 got Original glaze, We've got Strawberry glaze, so Original is 0:14:06.480 --> 0:14:09.480 clear and it has a bit of vanilla flavoring in it. 0:14:09.640 --> 0:14:13.040 And then Strawberry is obviously pink with strawberry flavoring and scent. 0:14:13.360 --> 0:14:15.679 And then we've got my personal favorite, which I think 0:14:15.720 --> 0:14:19.000 will be the least popular, which is Cherry. It's red, 0:14:19.480 --> 0:14:22.000 but the colors are like really soft and subtle, like you. 0:14:21.920 --> 0:14:24.120 Could wear them little tinted, yeah every day. 0:14:24.520 --> 0:14:27.720 That's another thing that I kind of went ah fuck 0:14:27.800 --> 0:14:31.400 with when we started this whole journey, was knowing I 0:14:31.440 --> 0:14:35.239 think Strawberry and Original are going to be the front runners, 0:14:35.560 --> 0:14:37.240 and I know Cherry isn't going. 0:14:37.200 --> 0:14:40.400 To be as popular still I still have to make. 0:14:40.600 --> 0:14:43.360 Yeah, So for our launch, we're making two thousand strawberry, 0:14:43.400 --> 0:14:46.960 two thousand original and two thousand cherry. But I know 0:14:47.080 --> 0:14:48.560 the cherry is going to be the one that doesn't 0:14:48.560 --> 0:14:51.200 sell as quick. So then that's on us to market 0:14:51.240 --> 0:14:53.840 the cherry even more because it's the best one. 0:14:54.000 --> 0:14:56.240 Just saying. And I'll tell you all another thing. 0:14:56.800 --> 0:15:00.000 Whilst you get these minimum order quantities with your life 0:15:00.200 --> 0:15:04.840 suppliers of like the product itself, we then even had 0:15:04.880 --> 0:15:08.560 to buy more packaging without tubes. They're in a squeezy 0:15:08.640 --> 0:15:11.200 tube and they've got the screw on lid and then 0:15:11.360 --> 0:15:16.920 like a silicone lip applicator, And because we wanted to 0:15:16.960 --> 0:15:20.480 make the tube all one color, we had to order 0:15:20.640 --> 0:15:25.920 ten thousand of each. Ten thousand strawberry, ten thousand original 0:15:26.160 --> 0:15:27.600 and ten thousand cherry. 0:15:28.640 --> 0:15:30.200 So that's exactly what we've done. 0:15:30.600 --> 0:15:34.960 Whereas if we kept the lid white, we didn't have 0:15:35.000 --> 0:15:37.200 to order ten thousand of each. It's because we've like 0:15:37.280 --> 0:15:41.520 custom pantoned the packaging. And there's another popular lip brand 0:15:41.560 --> 0:15:44.040 out there that has the squeeze tube but the lids 0:15:44.040 --> 0:15:44.400 are white. 0:15:44.440 --> 0:15:45.440 Do you know what brand? It is? 0:15:46.600 --> 0:15:49.480 No Summer Fridays. Oh of es, And have you noticed 0:15:49.480 --> 0:15:51.960 that all their lids are white? I have, Yeah, So 0:15:52.000 --> 0:15:54.240 we could have kept it like that, and then I 0:15:54.280 --> 0:15:58.160 think the minimum order quantity, I think it could have 0:15:58.160 --> 0:16:00.880 been like way less, like five thousand or even less 0:16:00.880 --> 0:16:03.280 like maybe two and a half thousand per flavor. But 0:16:03.440 --> 0:16:06.160 because we wanted them to have that all one color look, 0:16:06.240 --> 0:16:07.960 we just made that commitment. 0:16:07.680 --> 0:16:08.840 Attention to detail. 0:16:09.040 --> 0:16:09.680 Yeah, and it. 0:16:09.560 --> 0:16:12.120 Looks better, I think, like having the lid the same 0:16:12.160 --> 0:16:13.160 color as the tube. 0:16:13.400 --> 0:16:14.920 And you'll see like there's a lot of lip. 0:16:14.800 --> 0:16:17.800 Oil brands and lip balm brands out there that have 0:16:17.920 --> 0:16:21.560 the white lids, and that's like a cost saving so interesting. 0:16:21.720 --> 0:16:24.280 You never ever think that would be something. 0:16:24.480 --> 0:16:28.040 No, but it is because they're not coloring the lid 0:16:28.360 --> 0:16:29.840 or making the custom colored lid. 0:16:30.120 --> 0:16:31.880 But I just went, fuck it. It's going to cost 0:16:31.920 --> 0:16:34.800 a whole lot more. But I want the tubes. 0:16:34.960 --> 0:16:36.920 I want the tubes to be all one color. And 0:16:36.960 --> 0:16:41.600 we'll only hope that, Like we've got thirty thousand tubes 0:16:41.920 --> 0:16:44.320 and we're filling six thousand of them for our launch. 0:16:44.360 --> 0:16:48.120 We will only hope that from our marketing and our people. 0:16:48.600 --> 0:16:50.440 We've got lots of packaging exactly. 0:16:50.560 --> 0:16:53.160 We hope that we, you know, can maybe sell six 0:16:53.200 --> 0:16:56.680 thousand units. Obviously, have no expectations of selling that many 0:16:56.680 --> 0:16:58.960 on a launch. That's a lot of fucking lip tubes 0:16:59.320 --> 0:17:01.920 to sell. But eventually we hope that we can sell them, 0:17:01.920 --> 0:17:04.800 and then we can refill and like relaunch those three 0:17:04.840 --> 0:17:07.639 original flavors. And as we've said, this could be an 0:17:07.640 --> 0:17:10.959 absolute round or it could be the most amazing thing 0:17:11.000 --> 0:17:13.159 that we've ever done. And that's just a risk that 0:17:13.200 --> 0:17:16.040 I'm willing to take and try something new, give something 0:17:16.080 --> 0:17:18.520 new to our community, kind of push in a different 0:17:18.560 --> 0:17:21.760 direction of us being in beauty, and gosh, if it 0:17:21.800 --> 0:17:23.800 goes well and if people respond to it well, then 0:17:24.040 --> 0:17:27.720 I'm all for, you know, exploring other products. I don't 0:17:27.760 --> 0:17:30.160 think I mean never say never, but I don't think 0:17:30.200 --> 0:17:33.560 I would ever be keen on doing products that essentially 0:17:33.600 --> 0:17:35.000 solve a problem. 0:17:35.119 --> 0:17:35.960 I don't think I could. 0:17:35.800 --> 0:17:38.520 See us coming out with like moisturizer that's good for 0:17:38.600 --> 0:17:40.760 acne or anything like that. I feel like I want 0:17:40.760 --> 0:17:43.840 to leave that to the absolute pros, And that kind 0:17:43.840 --> 0:17:46.399 of scares me. I guess like I feel a little 0:17:46.440 --> 0:17:49.800 safer that we're making clothes. You know, We're not we 0:17:49.880 --> 0:17:51.960 might be saving people by giving them the best pair 0:17:51.960 --> 0:17:54.280 of jeans I've ever tried, exactly, and I feel like 0:17:54.280 --> 0:17:57.240 with a lip oil, we can't really go wrong. I mean, 0:17:57.240 --> 0:17:59.560 some people may not like it, but I feel like 0:17:59.560 --> 0:18:04.000 it's an easier product compared to doing actual targeted skincare. 0:18:04.400 --> 0:18:07.879 But yeah, it's exciting, something fun, and we're looking forward 0:18:07.960 --> 0:18:10.800 to kind of launching it into the world and going 0:18:11.040 --> 0:18:13.200 finally yeah, because it's just been such. 0:18:13.040 --> 0:18:15.480 A long time in the making. So yeah, that's our 0:18:15.560 --> 0:18:19.200 inside scoop on Glazy, so exciting slide into our DMS. 0:18:19.200 --> 0:18:20.880