Speaker 1: Hi, I'm Britney Saunders, and welcome to Big Business, the
Speaker 1: place where business is far from boring. And you have
Speaker 1: landed in one of my bonus episodes. If you don't know,
Speaker 1: my main episodes come out every Monday and on Wednesday,
Speaker 1: I have a little bonus episode which is just like
Speaker 1: a little bit of extra fun and I feel like
Speaker 1: today's episode in particular is a really fun one because
Speaker 1: we're going to be talking about something new and exciting
Speaker 1: that we're doing. And I'm joined by April. Hi, welcome back.
Speaker 1: This is your second episode with.
Speaker 2: Me, I know, thank you for having me.
Speaker 3: What is your role for anyone that doesn't know who
Speaker 3: you are?
Speaker 2: My role is brand executive, So I work really close
Speaker 2: with brit on all Things Fate and all things Britney Saunders.
Speaker 3: Yeah. How exciting.
Speaker 1: And if you missed our last bonus episode together, it
Speaker 1: was about you not getting the job that worked out anyway,
Speaker 1: you take a scroll through my episode, you'll find it
Speaker 1: it's one about like not hiring someone and working out
Speaker 1: in the end. And if you want to hear April's
Speaker 1: story about how she originally applied for a role at
Speaker 1: Fate and she didn't get the job, yep to her
Speaker 1: being here now over three years later. It's a great one.
Speaker 1: So feel free to go and listen to that if
Speaker 1: you haven't. But let's just get straight into today's episode.
Speaker 1: What are we talking about today.
Speaker 2: We're talking about Galazy, a very special project we've been
Speaker 2: working on for a very few years now.
Speaker 1: Yeah, I think it's been two now, or maybe like
Speaker 1: just two or like a tiny bit over two years.
Speaker 1: So we thought we would kind of give you all
Speaker 1: a little sneak peek into what we have been working on.
Speaker 1: I've done some little snippets on my Instagram stories over
Speaker 1: the last two years, but we're gonna give you the
Speaker 1: inside scoop here on Big Business now for those of
Speaker 1: you that don't know. For two years now or just
Speaker 1: over two years, we have been working on a it's
Speaker 1: a sub brand of Fate. It's like a little brand
Speaker 1: of its own, and it's called Glazy GLA z e Y,
Speaker 1: and we are coming out with our very own lip oils.
Speaker 2: Very exciting.
Speaker 1: You've tried them, Yeah, they're great, and this has been
Speaker 1: like one of the There's been quite a few projects
Speaker 1: that we've worked on over the years have taken a
Speaker 1: long time.
Speaker 3: And this is probably one of the longest ones, and.
Speaker 1: I feel like at so many stages I've wanted to
Speaker 1: give up on it, but we haven't, and hopefully that
Speaker 1: will pay.
Speaker 2: Off one of the things I've always wanted to ask
Speaker 2: for it. We have so much on our plate already.
Speaker 2: Why are we starting to make lip oils?
Speaker 3: That's a great question.
Speaker 1: So years ago, like even before this glazy thing came
Speaker 1: to become what it is today, we connected with like
Speaker 1: a chemist or it's called a chemist, that's people that
Speaker 1: make beauty products. But we can also give people the
Speaker 1: tea on how to actually find a manufacturer of beauty
Speaker 1: products in this episode because it's easier than you think.
Speaker 1: We made a connection in Newcastle. So the cool thing
Speaker 1: about Glazier is it's going to be made in Australia,
Speaker 1: Like we're making beauty products and they're made in Australia,
Speaker 1: Like a lot of beauty products are made overseas, and
Speaker 1: I don't think I could ever do that because I
Speaker 1: don't know. I just feel weird about things that are
Speaker 1: especially going on your face. I love that we're going
Speaker 1: to have these products locally made, especially right here in Newcastle,
Speaker 1: and I feel like that's really cool. So anyway, years
Speaker 1: and years and years ago, we connected with this beauty
Speaker 1: manufacturer here in Newcastle. This might have even been before
Speaker 1: you work for me Apes. We were exploring creating a
Speaker 1: beauty range with this local manufacturer and we weren't thinking
Speaker 1: of lip oils at all. We were thinking like moisturizer.
Speaker 1: I think we want to do like a glow oil,
Speaker 1: and like we started sampling and everything, but then COVID
Speaker 1: happened and.
Speaker 3: Then we just like didn't continue with that kind of thing.
Speaker 1: And then so I guess it was after COVID times
Speaker 1: that we kind of reconnected with this manufacturer and said
Speaker 1: we'd actually like to kickstart this again. But instead of
Speaker 1: going with all the products that we were sampling earlier,
Speaker 1: but instead of going like all these body products kind
Speaker 1: of thing, let's just go simple and let's go a
Speaker 1: lip oil. I feel like it's just an evergreen product
Speaker 1: that people will always want. I feel like none of
Speaker 1: us ever actually finish our liap products, like we just
Speaker 1: keep buying more and then you lose them or whatever.
Speaker 1: So that's how the idea came about. And for any
Speaker 1: of you wondering out there, like how do people manufacture
Speaker 1: beauty products? You can quite literally google like beauty manufacturers
Speaker 1: in your local area or your city, and you'll find
Speaker 1: places like that have full factories and it's really quite easy.
Speaker 3: I say that, like, it's really quite easy.
Speaker 1: I'll say the hard bit is, like you can contact
Speaker 1: beauty manufacturers in your area. The hard thing and where
Speaker 1: most people then wouldn't go through with it is the
Speaker 1: minimum order quantities are high, and I think that's what
Speaker 1: would stop a lot of especially small businesses, from going
Speaker 1: into beauty. So for us, for example, for every flavor
Speaker 1: that we make of our Glazy Tubes, we have to
Speaker 1: make two thousand. So we're coming out with three flavors,
Speaker 1: so we have to make six thousand, and I'm like,
Speaker 1: I don't even know if I can sell six thousand,
Speaker 1: but that's the minimum. So that's what we're doing for
Speaker 1: our launch kind of And I guess that's where a
Speaker 1: lot of people would get stuck, especially if they are
Speaker 1: just starting a beauty business without a following like we have.
Speaker 1: That's where they'd get stuck with those minimum order quantities.
Speaker 1: Whereas I think maybe if you were to go overseas
Speaker 1: and make your products, like with an overseas factory, those
Speaker 1: minimum order quantities might be lower.
Speaker 3: So maybe that's why some people go overseas.
Speaker 1: But honestly, if you've ever been interested in making anything
Speaker 1: like moisturizer, as beauty products, ten like whatever, you can
Speaker 1: quite literally google like beauty manufacturers local to me, and
Speaker 1: you will find all the massive factories. Just be mindful
Speaker 1: that the minimum order quantities will be really high. So
Speaker 1: that's how the idea of Glazy came about. Did I
Speaker 1: ever think that we'd be stepping into beauty? No, Will
Speaker 1: this be just a one off thing maybe, or if
Speaker 1: it's a great success, like I don't see why we
Speaker 1: couldn't expand on Glazy and come out with more products,
Speaker 1: But yeah, we are just coming out with three flavors
Speaker 1: in our lip oil. It took us a while to
Speaker 1: get the formula right, so when we were working with
Speaker 1: the manufacturer, we were kind of like we went to
Speaker 1: their factory and we actually made some up ourselves, and
Speaker 1: we were mixing all the ingredients and we really explained
Speaker 1: to them like what we wanted it to be, Like,
Speaker 1: we wanted it to be oily, but not to the
Speaker 1: point where it was runny. And I remember the first
Speaker 1: few samples that we got, they were really runny because
Speaker 1: you put like an oil on your hot lips and
Speaker 1: it goes even more runny.
Speaker 3: We wanted it not.
Speaker 1: To be sticky, but kind of tacky so that it
Speaker 1: would stay on the lips. So we for a while
Speaker 1: there we were getting new jars every week sent to
Speaker 1: our warehouse and testing them out. We're like, no, or
Speaker 1: it's too gritty or whatever. And we finally got that right.
Speaker 1: And then the thing that's been slowing us down for
Speaker 1: the longest time now is getting the packaging right. And
Speaker 1: we're going to make content all about our packaging journey
Speaker 1: because everything has kind of gone wrong yep, but that's
Speaker 1: just a part of it. And we're at the point
Speaker 1: now where we've been working on this for so long
Speaker 1: that we don't want anything to be wrong, so we're
Speaker 1: kind of just like taking out time to get it
Speaker 1: absolutely right now. One thing that we've been discussing a
Speaker 1: lot in our workplace is how are we going to
Speaker 1: launch these? Because we've obviously been posting about it on
Speaker 1: my story and people know it's coming, but we still
Speaker 1: want to have like a big, successful launch and kind
Speaker 1: of make a lot of noise about it. And I
Speaker 1: think because we've been working on this shit for so long.
Speaker 1: We want to do it justice and like put it
Speaker 1: out there in a big granday worth it. Yeah, and
Speaker 1: we very well may launch these one rounder lip oils
Speaker 1: and never do it again, or it might become like
Speaker 1: we have no idea what it's really going to make you, like,
Speaker 1: if it became bigger than fate, Oh my god, surely not.
Speaker 1: But what are some of the fun ideas that we
Speaker 1: have been discussing apes about how we want to launch this,
Speaker 1: Because this is the thing, like, if you're making a product,
Speaker 1: it's one thing to spend two years making a product,
Speaker 1: making the product perfect, getting the packaging right, but then
Speaker 1: you've got to do it justice with your marketing as well.
Speaker 1: And sure, we've got this already existing customer base. We
Speaker 1: could just put it on the website and to send
Speaker 1: out an email to be like, hey, we've got a
Speaker 1: new product, but we want to do something fun with it.
Speaker 1: We want to grab people's attention. So what are your ideas?
Speaker 2: Well, I'm stealing one of your ideas that I thought
Speaker 2: was really cool and really different. Is you mentioned putting
Speaker 2: the product up on the website and having it be
Speaker 2: for free. Oh yeah, so putting a thousand units up
Speaker 2: for free, so our customers can buy them, try them,
Speaker 2: and fall in love with them that way. Yeah, and
Speaker 2: then they'll post about it on their socials for them
Speaker 2: people to start buying the product.
Speaker 3: Yeah.
Speaker 1: So that was one idea that we had just because
Speaker 1: we've been working on it for so long. We were
Speaker 1: just thinking, why don't we just go fuck it and
Speaker 1: go I've been working on this for two years.
Speaker 3: You can get it for free.
Speaker 1: And like, obviously that would be a huge cost to us,
Speaker 1: but that would be you know, part of our marketing
Speaker 1: cost is just giving away. However, many of these things
Speaker 1: for free, and then we were going to try and
Speaker 1: work in a way. I mean, we had this idea
Speaker 1: before we had our Fate Society Facebook group. We now
Speaker 1: have this amazing Facebook group that's called Society, so I
Speaker 1: feel like we could get our Fate Society community involved.
Speaker 1: But we would love a way to give these out
Speaker 1: for free in exchange of feedback, and then we can
Speaker 1: then use all of those reviews that we get to
Speaker 1: then market it kind of in its official launch kind
Speaker 1: of thing.
Speaker 2: Yep.
Speaker 3: So that's one idea.
Speaker 1: The thing with Glazy is we've got about five big
Speaker 1: ideas and we're just trying to figure out what angle
Speaker 1: we actually Yeah, if you listen to this episode and
Speaker 1: there's one idea in particular that stands out to you,
Speaker 1: let us know, slide into my DMS and let us know,
Speaker 1: or if you have any ideas outside of our ideas,
Speaker 1: we would love to hear from you. So obviously, because
Speaker 1: we have four retail stores and I think by the
Speaker 1: time Glazy launchers, we're hoping to launch it in November,
Speaker 1: I feel like it'd be perfect to launch this in
Speaker 1: summer in the lead up to Christmas, because I think
Speaker 1: a little lip oil is like a great, perfect gift, Yeah,
Speaker 1: the perfect gift to give someone, and we're going to
Speaker 1: be selling them in trios and also just individually.
Speaker 2: And we have a really cute match coming. I don't
Speaker 2: know if I was meant to say that, but it's
Speaker 2: really cute.
Speaker 3: Yeah.
Speaker 1: So we've done like Glazy merch as well, like cute
Speaker 1: hats and stuff, so we want to obviously get our
Speaker 1: stores involved as well. So then we've been floating the
Speaker 1: idea of how are we going to launch this in
Speaker 1: our stores. We're gonna have to do like a big
Speaker 1: Glazy Day in store.
Speaker 3: A life size glazy in all the stores you reckon? Yes,
Speaker 3: where the fuck do we get one of those?
Speaker 2: Mate? Have to google it?
Speaker 3: Yeah, this is the thing.
Speaker 1: You know, we obviously have fate and we know what
Speaker 1: we're doing, but there's so many things that we don't
Speaker 1: know what we're doing. Like if we want to get
Speaker 1: a life size glazy tube made for each store, where
Speaker 1: do we get one of those?
Speaker 3: We quite literally just google things.
Speaker 1: We're going to be googling get life size beauty product made.
Speaker 3: For a shop display.
Speaker 1: So yeah, we definitely, Well, I can see there being
Speaker 1: like a glazy day in our stores. And one idea
Speaker 1: that I feel all of us have had in the
Speaker 1: office is involving glazed doughnuts. Yes, definitely, like a donuts stand,
Speaker 1: like with donuts all lined up and then like a
Speaker 1: glazy in each one of them kind of thing, almost
Speaker 1: like a donut shop.
Speaker 2: Yeap.
Speaker 3: I feel like that would be a good, delicious Yeah,
Speaker 3: so we somehow have to make that happen.
Speaker 2: Yes, So if there's any donut companies out there that
Speaker 2: want to.
Speaker 1: Well, I think I got the email for Krispy Kreme
Speaker 1: because we've been commenting on Krispy Kreme's Instagram and I've
Speaker 1: been dming them saying do you have an email address
Speaker 1: for your media team or whatever? But I figured, if
Speaker 1: we can't get Krispy Kreme on board, maybe we can
Speaker 1: reach out to like local donut companies, like in the
Speaker 1: area of each of our stores and get them on
Speaker 1: board for a fun activation.
Speaker 3: The other idea that we've had.
Speaker 1: Is we could do a massive Glazy launch but make
Speaker 1: it revolved around Mecha.
Speaker 2: Yeah. I love this idea.
Speaker 1: So I've seen other brands do this before, where they've
Speaker 1: launched a beauty range or whatever, and then they do
Speaker 1: this whole social campaign, but it's about them saying, how
Speaker 1: good would my products look in Meca and you kind
Speaker 1: of take your products into Mecca and you find a
Speaker 1: little spot on a shelf and you kind of set
Speaker 1: it all up in there.
Speaker 3: Like that would be really cool to do.
Speaker 1: There's so many ideas, like, I don't know which one
Speaker 1: we actually want to do.
Speaker 2: There was another one where we could send Glazy out
Speaker 2: to a whole heap of influencers that we already work
Speaker 2: with and not get them to push the product, but
Speaker 2: just simply apply it at the start of their video
Speaker 2: and then to catch people's attention to be.
Speaker 3: Like, oh what that?
Speaker 1: Yeah, so like a subtle product placement. That's another idea
Speaker 1: of ours. We could do influencer like an influencer event,
Speaker 1: or we could do a influencer slash community event as well.
Speaker 1: It's really just endless the stuff that we can do.
Speaker 1: So now one huge part of our jobs is which
Speaker 1: one Which one do we do? I feel like we
Speaker 1: can probably do bits of all of them. I feel
Speaker 1: like the Mecca one would gain a lot of traction, yeah, but.
Speaker 2: Would perform really well on socials.
Speaker 1: It two would be good too, but I think I
Speaker 1: feel like we'd get kicked out if we like went
Speaker 1: into Mecca and set up a fake little stand in
Speaker 1: there to be like, how good would this product be
Speaker 1: in Mecca? And then wouldn't it be cool if we
Speaker 1: got like the customers that were in Mecca to like
Speaker 1: sample it.
Speaker 3: While they're definitely yeah, they'd be like, girls, what are
Speaker 3: you doing?
Speaker 2: No?
Speaker 1: Not today, But that would be a good social video
Speaker 1: getting Mecca customers to trial. If I'm like, oh, it's
Speaker 1: so good and Mecha stock lazy, Well that's another thing
Speaker 1: as well. Like obviously everything we do it fate. It's
Speaker 1: just on fate, Like everything's exclusively ours. We don't stock
Speaker 1: anywhere else. We don't wholesale out to other retailers. And
Speaker 1: that's the other thing with this whole beauty side. If
Speaker 1: this does go well, like maybe we will have the
Speaker 1: opportunity to put ourselves into stores, whether it's Mecha or Priceline.
Speaker 1: And again, I have no idea how to do any
Speaker 1: of this shit, but it's nothing that we can't figure out.
Speaker 1: I also thought, before we like wrap up the episode,
Speaker 1: also tell everyone a little bit about the flavors. We've
Speaker 1: got Original glaze, We've got Strawberry glaze, so Original is
Speaker 1: clear and it has a bit of vanilla flavoring in it.
Speaker 1: And then Strawberry is obviously pink with strawberry flavoring and scent.
Speaker 1: And then we've got my personal favorite, which I think
Speaker 1: will be the least popular, which is Cherry. It's red,
Speaker 1: but the colors are like really soft and subtle, like you.
Speaker 3: Could wear them little tinted, yeah every day.
Speaker 1: That's another thing that I kind of went ah fuck
Speaker 1: with when we started this whole journey, was knowing I
Speaker 1: think Strawberry and Original are going to be the front runners,
Speaker 1: and I know Cherry isn't going.
Speaker 3: To be as popular still I still have to make.
Speaker 1: Yeah, So for our launch, we're making two thousand strawberry,
Speaker 1: two thousand original and two thousand cherry. But I know
Speaker 1: the cherry is going to be the one that doesn't
Speaker 1: sell as quick. So then that's on us to market
Speaker 1: the cherry even more because it's the best one.
Speaker 3: Just saying. And I'll tell you all another thing.
Speaker 1: Whilst you get these minimum order quantities with your life
Speaker 1: suppliers of like the product itself, we then even had
Speaker 1: to buy more packaging without tubes. They're in a squeezy
Speaker 1: tube and they've got the screw on lid and then
Speaker 1: like a silicone lip applicator, And because we wanted to
Speaker 1: make the tube all one color, we had to order
Speaker 1: ten thousand of each. Ten thousand strawberry, ten thousand original
Speaker 1: and ten thousand cherry.
Speaker 3: So that's exactly what we've done.
Speaker 1: Whereas if we kept the lid white, we didn't have
Speaker 1: to order ten thousand of each. It's because we've like
Speaker 1: custom pantoned the packaging. And there's another popular lip brand
Speaker 1: out there that has the squeeze tube but the lids
Speaker 1: are white.
Speaker 3: Do you know what brand? It is?
Speaker 1: No Summer Fridays. Oh of es, And have you noticed
Speaker 1: that all their lids are white? I have, Yeah, So
Speaker 1: we could have kept it like that, and then I
Speaker 1: think the minimum order quantity, I think it could have
Speaker 1: been like way less, like five thousand or even less
Speaker 1: like maybe two and a half thousand per flavor. But
Speaker 1: because we wanted them to have that all one color look,
Speaker 1: we just made that commitment.
Speaker 2: Attention to detail.
Speaker 3: Yeah, and it.
Speaker 1: Looks better, I think, like having the lid the same
Speaker 1: color as the tube.
Speaker 3: And you'll see like there's a lot of lip.
Speaker 1: Oil brands and lip balm brands out there that have
Speaker 1: the white lids, and that's like a cost saving so interesting.
Speaker 2: You never ever think that would be something.
Speaker 1: No, but it is because they're not coloring the lid
Speaker 1: or making the custom colored lid.
Speaker 3: But I just went, fuck it. It's going to cost
Speaker 3: a whole lot more. But I want the tubes.
Speaker 1: I want the tubes to be all one color. And
Speaker 1: we'll only hope that, Like we've got thirty thousand tubes
Speaker 1: and we're filling six thousand of them for our launch.
Speaker 1: We will only hope that from our marketing and our people.
Speaker 3: We've got lots of packaging exactly.
Speaker 1: We hope that we, you know, can maybe sell six
Speaker 1: thousand units. Obviously, have no expectations of selling that many
Speaker 1: on a launch. That's a lot of fucking lip tubes
Speaker 1: to sell. But eventually we hope that we can sell them,
Speaker 1: and then we can refill and like relaunch those three
Speaker 1: original flavors. And as we've said, this could be an
Speaker 1: absolute round or it could be the most amazing thing
Speaker 1: that we've ever done. And that's just a risk that
Speaker 1: I'm willing to take and try something new, give something
Speaker 1: new to our community, kind of push in a different
Speaker 1: direction of us being in beauty, and gosh, if it
Speaker 1: goes well and if people respond to it well, then
Speaker 1: I'm all for, you know, exploring other products. I don't
Speaker 1: think I mean never say never, but I don't think
Speaker 1: I would ever be keen on doing products that essentially
Speaker 1: solve a problem.
Speaker 3: I don't think I could.
Speaker 1: See us coming out with like moisturizer that's good for
Speaker 1: acne or anything like that. I feel like I want
Speaker 1: to leave that to the absolute pros, And that kind
Speaker 1: of scares me. I guess like I feel a little
Speaker 1: safer that we're making clothes. You know, We're not we
Speaker 1: might be saving people by giving them the best pair
Speaker 1: of jeans I've ever tried, exactly, and I feel like
Speaker 1: with a lip oil, we can't really go wrong. I mean,
Speaker 1: some people may not like it, but I feel like
Speaker 1: it's an easier product compared to doing actual targeted skincare.
Speaker 1: But yeah, it's exciting, something fun, and we're looking forward
Speaker 1: to kind of launching it into the world and going
Speaker 1: finally yeah, because it's just been such.
Speaker 3: A long time in the making. So yeah, that's our
Speaker 3: inside scoop on Glazy, so exciting slide into our DMS.
Speaker 1: If you want to give us any ideas or if
Speaker 1: any of these stand out.
Speaker 3: To you, and when it does launch, please buy the Cherry.
Speaker 1: It's my favorite one. I love cherry flavored anything like
Speaker 1: fake cherry flavored stuff, and I just love a little
Speaker 1: red tint. That's all for today's bonus episode, and I'll
Speaker 1: see you all on Monday for my main And thanks
Speaker 1: Apes for joining me once again.
Speaker 2: Thank you for having me