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Speaker 1: Hi, I'm Britney Saunders and welcome to Big Business, the

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Speaker 1: place where business is far from boring. And today I'm

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Speaker 1: recording on gadigal Land. Now I somehow manage to build

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Speaker 1: an empire from the garage underneath my house, and I'm

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Speaker 1: here to share it all with you, from the winds,

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Speaker 1: the mistakes, the challenging times, and the funny moments in between. So,

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Speaker 1: whether you're in business already, perhaps you're not in the

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Speaker 1: game at all, Maybe you're just looking for some inspo,

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Speaker 1: or you simply just want to hear the tea, this

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Speaker 1: is the podcast for you. Coming up on today's episode,

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Speaker 1: I am joined by two extremely exciting guests. You might

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Speaker 1: know them as the powerhouse designed duo from the Block,

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Speaker 1: But today I'm sitting down with Alisa and Lissandra, the

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Speaker 1: co founders of a Live Body, the brand that's taken

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Speaker 1: over our bathrooms, bench tops, and Pinterest boards. From reality

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Speaker 1: TV stars to product and packaging perfectionists, these two have

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Speaker 1: built an empire that smells as good as it looks.

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Speaker 1: And you know, when you meet people and it feels

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Speaker 1: like you've known them your whole life, and you could

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Speaker 1: just chat to them for hours and it feels like

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Speaker 1: you're talking the exact same language. That's exactly how I

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Speaker 1: felt after interviewing these two. I've never met two more

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Speaker 1: just down to earth, easygoing, humble, friendly and funny people

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Speaker 1: and just all around great gals in my life. So

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Speaker 1: Alisa and Lissandra, welcome to big business. I can't believe

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Speaker 1: you came all the way from Adelaide just to see me.

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Speaker 2: We did, and you've turned on the weather. Yes, it's

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Speaker 2: actually a beautiful day today.

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Speaker 3: It is so nice. Every single time I come into Sydney.

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Speaker 3: Is it puts on a show each time?

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Speaker 2: I feel like Adelaide's quite beautiful. It is.

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Speaker 1: I was looking into opening a Fate store there last year.

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Speaker 1: You know I heard yeah, I wasn't happy with this

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Speaker 1: one sentence in the little lease, you know. But anyway,

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Speaker 1: it's about you, not about me, and not out Fate.

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Speaker 2: I know you probably hear about.

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Speaker 1: This all the time or every time you get interviewed

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Speaker 1: that obviously, you both kind of kickstarted your careers over

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Speaker 1: ten years ago on the Block, and I just have

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Speaker 1: to say I was a massive fan when you were

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Speaker 1: both on the show. I feel like I was obsessed

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Speaker 1: with The Block back then and you've done so much

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Speaker 1: since obviously you finished up on the block. You went

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Speaker 1: into interior design after that, and you're still doing that right.

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Speaker 2: Yeah.

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Speaker 3: Yeah, it was I think coming up to fourteen years

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Speaker 3: in December, I think January. Yeah, so that seems like

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Speaker 3: a lifetime ago. But yeah, we were obsessed with the

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Speaker 3: block too, So it was weird, like when someone else

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Speaker 3: says that.

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Speaker 1: People always say, because every now and then we'll do

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Speaker 1: like a little renovation of like our office or whatever,

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Speaker 1: and people go, you and AJ should.

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Speaker 2: Go on the block. Don't How am I supposed to

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Speaker 2: take three months off work. I've kind of got a

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Speaker 2: lot going on, although you would do it, honestly. So

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Speaker 2: you've obviously done the block.

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Speaker 1: You then went and absolutely dominated the whole styling and

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Speaker 1: interior designing space, and then you launched a lot live

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Speaker 1: body talk us through, like what led you both to

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Speaker 1: that decision?

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Speaker 3: Yeah, So we invested in a property in Abbot Park

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Speaker 3: in Melbourne and we came to the end of that

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Speaker 3: project and we obviously being Melbourne, we were like, oh,

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Speaker 3: we're going to find styling items.

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Speaker 2: You know, we're not going to take very long.

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Speaker 3: We spent the whole day looking for something to style

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Speaker 3: the bathroom, and it didn't really hit us at that

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Speaker 3: point in time. But when we got back to Adelaide

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Speaker 3: after we'd finished styling, the development didn't go to plan.

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Speaker 3: You know, we were meant to make lots of money

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Speaker 3: off of it, and the market slumped. We held onto

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Speaker 3: it for like far too long. It was in Heritage Overla,

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Speaker 3: so the holding cost was just astronomical and it was like, well,

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Speaker 3: we were going to start to flip homes, but now

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Speaker 3: this has completely put us off.

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Speaker 2: Wow, And I was like, that was your whole plan?

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Speaker 1: Is you go more into like home flipping and styling,

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Speaker 1: and then it just kind of.

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Speaker 3: Yeah, we were always in the design space doing interior design,

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Speaker 3: and I think it was like four or five years

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Speaker 3: after we finished the block, so we were living and

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Speaker 3: breathing interior design, renovating and yeah, I guess if we

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Speaker 3: had a made money, we would have continued on, and

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Speaker 3: I don't. I still think Alive would have come, Like,

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Speaker 3: I think the idea still would have been there, because

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Speaker 3: the idea came about because we couldn't find anything to

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Speaker 3: style with.

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Speaker 2: The came about.

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Speaker 3: Because we were like gutted and we were like, that

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Speaker 3: didn't go to plan and if if we had heard

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Speaker 3: pulled it off, we would have gone straight into the

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Speaker 3: next one. But we are never ones to like literally

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Speaker 3: it was an hour of fuck that didn't work to

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Speaker 3: what's next? Yeah, And I think that's that's why it

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Speaker 3: came about, because it was like, there's a silver lining

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Speaker 3: in this. We are massive believers that everything happened for

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Speaker 3: a reason. It just literally hit me and I said

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Speaker 3: to Lusander, like, we need a partner with like Palmell,

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Speaker 3: even do a design, arrate a collab. And I was

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Speaker 3: like no, I'm just like.

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Speaker 2: No, there's so many soaps on the market and I'm

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Speaker 2: like okay. So I went underground for six months.

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Speaker 3: I literally didn't mention a thing to anybody except for

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Speaker 3: my husband, and came up with the idea, the concept,

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Speaker 3: the name, did so much research and then presented it

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Speaker 3: to Alessandra and she's like, I love it. I can

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Speaker 3: see a vision now, and then yeah she was all

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Speaker 3: in once she could see the vision come to life.

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Speaker 2: Well yeah, I was. I love well. It developed a lot,

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Speaker 2: but the vision, the brand, or remember it was like

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Speaker 2: black bottles initially black and white. It was black and white.

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Speaker 2: Did you launch me black and white? No?

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Speaker 3: No, it ended up changing it. It definitely evolved. It

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Speaker 3: wasn't interlocking. It evolved over time. But yeah, it was

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Speaker 3: the branding, like the name.

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Speaker 2: It was all like we as soon as she.

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Speaker 3: Showed us the brand, we didn't make any changes to it. Like, yeah,

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Speaker 3: that was the easiest part. And when I say something

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Speaker 3: jumped into my body. It jumped into my body. And

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Speaker 3: I've sitting on the beach and I was like, what

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Speaker 3: does this brand stand for? What do we want it

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Speaker 3: to be? Like, we've got a public profile, it's got

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Speaker 3: to stand for something, and we love nature. How does

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Speaker 3: the brand stand for something? How do we help keep

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Speaker 3: the planet alive? So we planted over one hundred thousand

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Speaker 3: trees and obviously it's our initials, which a lot of

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Speaker 3: people probably.

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Speaker 2: Don't And is that why there's a dot in there? Wow?

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Speaker 2: There you go.

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Speaker 3: But I didn't want it to be obvious. It was

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Speaker 3: really subtle. Subtle, that's not And how do you want

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Speaker 3: people to feel when they're using the product? You want

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Speaker 3: them to feel alive? So it hit me. So I

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Speaker 3: was starting with A and L in the sand. Yeah,

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Speaker 3: and I was just rubbing it out and then it

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Speaker 3: just hit me. And then I said okay, kids and

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Speaker 3: the husband, we're going home.

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Speaker 2: Back up. I know we've been here for ten minutes,

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Speaker 2: but we're going home.

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Speaker 3: And then I the last time they ever went to

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Speaker 3: the beach because I've been busy.

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Speaker 2: Actually time I ever saw them. They still like the beach. Now,

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Speaker 2: see if they're all right? Live them on fish. I

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Speaker 2: love it. Okay.

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Speaker 1: I was going to ask you today like about the

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Speaker 1: dot because I wasn't sure getting back to the podcast,

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Speaker 1: I wasn't sure if it was like a trademarking thing,

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Speaker 1: but it makes so much sense, like your initials and

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Speaker 1: then you've separated in that way. I think it's really great,

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Speaker 1: just on that topic of like naming a business after

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Speaker 1: yourself without it actually having your name in it. I

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Speaker 1: think when I speak to a lot of people that

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Speaker 1: are wanting to start a business, my advice to them

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Speaker 1: is always, don't put your name in.

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Speaker 2: You know, you could have just called it Elisa and

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Speaker 2: Lossane like you know.

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Speaker 1: And I think people naturally want to do that when

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Speaker 1: they start a business, because especially when you're starting a

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Speaker 1: small business, it is all about you, you know, and

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Speaker 1: you don't think big picture. But I think that's a

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Speaker 1: really clever way and a great tip for people that

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Speaker 1: you can still like put a bit of you in

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Speaker 1: the name without it being your whole name.

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Speaker 3: And I guess also like if people are listening and

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Speaker 3: thinking of names, are wanting to start a business, one

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Speaker 3: thing I guess we would advise and we didn't think

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Speaker 3: of to start with, was like, think of a name

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Speaker 3: not just within Australia, but something that you can take

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Speaker 3: overseas that you're not going to have issues with trademark.

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Speaker 3: Don't do something really common that everybody is going to

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Speaker 3: have that's going So that is definitely like little things

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Speaker 3: like that along the way you're like, oh, hindsight.

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Speaker 2: You know, we've been pretty lucky.

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Speaker 3: But yeah, I guess if somebody had have told us

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Speaker 3: that back then, maybe we wouldn't have chosen that.

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Speaker 2: It is the most perfect name.

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Speaker 3: And we've been very fortunate to trademark in most countries now,

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Speaker 3: but it has been definitely a struggle because they don't

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Speaker 3: look at the dot.

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Speaker 2: They just look at a lot.

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Speaker 3: And it's a pretty alive like it's not like it

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Speaker 3: like Fate would be a little bit harder.

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Speaker 1: Is the only reason why I spelt Fate differently, Like

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Speaker 1: I was maybe twenty four when I came up with

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Speaker 1: the name.

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Speaker 2: Of Fate and I had no clue what I was

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Speaker 2: doing with anything.

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Speaker 1: I was just googling everything and I played around with

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Speaker 1: a bunch of words that I liked, and I knew

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Speaker 1: that I didn't want it to be my name.

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Speaker 2: I was like, nah, I don't want it to be

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Speaker 2: my name.

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Speaker 1: Britney's a label, you know, starting labels and the labor

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Speaker 1: No thanks, it doesn't ever ring to it. But the

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Speaker 1: only reason why I went and put the Y in

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Speaker 1: there and like changed it was I didn't even know

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Speaker 1: about trademarks back then, like fucking clueless, but I thought

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Speaker 1: maybe someone will come after me one day if I

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Speaker 1: spell it the right way, and like that's the reason

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Speaker 1: why I faced how I.

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Speaker 2: Know, thank God that I did that. Thank goodness that

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Speaker 2: I did that, because no one's come after you.

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Speaker 3: And I guess on that as well, Like people don't

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Speaker 3: understand that you do have to have its categories right,

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Speaker 3: So it's classifications. So you've got a different classification to us. Yes,

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Speaker 3: so I could we could just say start face, we

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Speaker 3: could start the skincare, yes, because it's not in classification.

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Speaker 3: And I think it's always difficult for people when you're

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Speaker 3: starting out a business, you have such a small business

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Speaker 3: mindset that you think, oh, I don't need to worry

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Speaker 3: about my name being unique enough, because you could think like,

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Speaker 3: I'm never going to be Biger, I'm never going to

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Speaker 3: be global, but you never know.

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Speaker 1: So I think it's always best to think from like

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Speaker 1: a big brand state of mind and think, you know,

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Speaker 1: maybe one day this is going to be a massive

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Speaker 1: conglomerate and I want to go global. So that's great advice.

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Speaker 3: I think these days as well, entrepreneurship is such a

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Speaker 3: bigger thing, do you know what I mean? Yes, back

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Speaker 3: in back ten years ago, it was not really it

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Speaker 3: wasn't cool to.

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Speaker 2: Go and start a.

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Speaker 3: Yeah, how many business podcasts out there now where people

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Speaker 3: can jump on and listen to and learn so much from.

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Speaker 3: Like even when we were startying at it wasn't really

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Speaker 3: a thing. It had a few around, but it wasn't

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Speaker 3: like it is now where people really can jump pond

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Speaker 3: and listen and like learn from other people's mistakes.

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Speaker 2: Exactly. That's what it's all about.

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Speaker 1: I say that when it comes to business, it's quite

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Speaker 1: literally just doing things and fucking it up, and then I'm.

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Speaker 2: Never going to do that again, like I'm going to

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Speaker 2: do that, but I'm going to do it this way.

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Speaker 3: And some hurt more than others, And yes, I think

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Speaker 3: that's what There's always a reason for it though.

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Speaker 2: Right like those mistakes. And it was funny.

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Speaker 3: I was talking to a friend the other day because

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Speaker 3: I am so into the AI space at the moment,

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Speaker 3: and I was talking to her and I was saying,

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Speaker 3: imagine starting a business now, how much easier.

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Speaker 2: It be because you've got so much But if you.

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Speaker 3: Can survive doing the hard yards for so long, learning

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Speaker 3: the fundamentals, getting your hands dirty, building that resilience, like

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Speaker 3: you can like smash it in today's you know.

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Speaker 2: Like the resources that we have now.

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Speaker 1: Even for example, just this morning on the way to Sydney,

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Speaker 1: I had like our head office call me and they're like,

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Speaker 1: something's happened in our emails and we couldn't email any

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Speaker 1: one outside of our fate domain.

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Speaker 2: So like it was, we were.

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Speaker 1: Getting like emails rejected, and straight away I'm like, because

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Speaker 1: I'm in the car, so I can't do anything. But

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Speaker 1: I'm the one logged into like our go daddy domain stuff, So.

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Speaker 2: I'm on the phone. I'm fucking trying to give the

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Speaker 2: girls a password. I'm like, I can think of this daddy.

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Speaker 1: We got in in the end and like so the

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Speaker 1: girls in the office are in and I'm like ask

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Speaker 1: chat GPT, like get on their screenshot the bounce back

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Speaker 1: email that we're getting and then bing bang bong.

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Speaker 2: It told us exactly what to do.

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Speaker 1: The one little code line that we had to change

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Speaker 1: in our DNS settings, boom, our email started working in.

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Speaker 2: What would have we done, like when I started FAD,

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Speaker 2: what what have you done?

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Speaker 3: You would have been on the phone to go daddy

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Speaker 3: for five hours?

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Speaker 2: Yeah, because that happened to me. The exact same thing

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Speaker 2: happened to me like eight years ago, and that's what happened.

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Speaker 2: We were literally on the phone.

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Speaker 3: We had to pay like an IT specialist to come

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Speaker 3: to the office and work that out.

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Speaker 2: Exact AI that can like step us through everything.

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Speaker 3: I've think if you're starting out a business now using AI,

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Speaker 3: I think what we're going to see is a lot

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Speaker 3: of new brands and your companies starting out. But I

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Speaker 3: also think we're probably going to see a rate that

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Speaker 3: fails a lot more because people probably think that it's

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Speaker 3: a lot easy, like a chat ChiPT. Can you please

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Speaker 3: design me a bottle and spit out lol.

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Speaker 2: And to become the same.

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Speaker 3: Yeah, so I think there will be a lot you know,

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Speaker 3: coming to mark, but I think you have to have

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Speaker 3: that absolute passion that ural right and you've got to

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Speaker 3: chat GPT is never going to be able to give people.

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Speaker 3: And I think on top of that, it's there is

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Speaker 3: no more important time right now than to create a

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Speaker 3: brand that actually resonates with people and that human element

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Speaker 3: behind it, because otherwise it's just emotionless and that's what

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Speaker 3: people buy into.

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Speaker 2: And on the.

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Speaker 1: Topic of like AI and chat Chip, because I know

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Speaker 1: it's a very like hot topic and people are talking

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Speaker 1: about it, whether it's amazing or if it's going to

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Speaker 1: ruin the world and everything in between.

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Speaker 2: I heard someone saying, I think Xander actually sent me.

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Speaker 1: A video with like the rise of AI and how

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Speaker 1: everything is becoming like you know, you go on a

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Speaker 1: website and it's.

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Speaker 2: Like AI and I'm like, I want.

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Speaker 1: To talk to a person, you know, Like I'm saying,

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Speaker 1: talk to someone.

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Speaker 2: People are also going to be craving.

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Speaker 1: More like human interaction and that like in person kind

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Speaker 1: of feeling. So whilst I'm like all for embracing AI

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Speaker 1: and using the tools to help me be better at

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Speaker 1: my role. I think we also like need to keep

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Speaker 1: like our communities strong and that like person to person

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Speaker 1: connection because the whole world's going to have probably flying

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Speaker 1: robots before we know it totally well, and I think

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Speaker 1: you know you are that as a brand, we probably

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Speaker 1: need to be more of that as much as we

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Speaker 1: are in front of the camera doing you know, promotional stuff.

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Speaker 1: We we're actually quite introverted and we would be happy

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Speaker 1: to live on my farm never to talk to anyone again.

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Speaker 1: But we understand our role is to obviously be there

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Speaker 1: for our community, and we love it. But it's not

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Speaker 1: a natural thing to us to do that a hard

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Speaker 1: thing because we're living in this world especially now. You know,

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Speaker 1: you hear the word personal brand like every day all

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Speaker 1: about your personal brand. And what's funny is, whilst that's

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Speaker 1: like a big thing now for entrepreneurs, like you need

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Speaker 1: to have the personal brand your community needs to connect

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Speaker 1: with you, Like for myself for example, you know, I've

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Speaker 1: been making content since I was a teenager. I had

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Speaker 1: the personal brand before that was even like a strategy

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Speaker 1: is a great example of someone that has a strong

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Speaker 1: personal brand outside of it business.

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Speaker 2: I'm like bitch.

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Speaker 1: I I had that personal brand that was even a thing,

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Speaker 1: So I don't say I'm doing great a personal brand

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Speaker 1: benchmark I started it. But it is really tricky because

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Speaker 1: you know, owners do feel so much pressure to be

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Speaker 1: the face of the brand.

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Speaker 2: Now we know how powerful that can be.

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Speaker 1: But at the same time, the hard thing is it's

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Speaker 1: not for everyone. Like not everyone wants to show up

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Speaker 1: on camera, but I know a lot of business owners

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Speaker 1: are feeling the pressure to be on camera and speak

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Speaker 1: on camera, which some people find so awkward.

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Speaker 3: That's us, believe it or not. People like you guys

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Speaker 3: are so natural in front of the camera. You you know,

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Speaker 3: you would never think that. I know that it would

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Speaker 3: be natural for you.

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Speaker 2: But I think it's hard because we lead.

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Speaker 3: We don't just have a live. We've got a live,

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Speaker 3: we've got our interiors. We've also got us as a

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Speaker 3: personal brand, so we kind of juggling three different balls

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Speaker 3: all the time. So for somebody that's just running a brand,

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Speaker 3: that's their sole focus. So you know, we have quite

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Speaker 3: often like designed Joy series where it's an online six

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Speaker 3: week series and we take all of our followers along

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Speaker 3: and we're behind the scenes and we're telling people like

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Speaker 3: this and that, and that's very organic to us. That's

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Speaker 3: just an extension, it's just who we are. But I

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Speaker 3: think from a brand perspective, it just feels was not

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Speaker 3: as natural to us.

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Speaker 2: Yeah, but it should. Yeah, but I also think we

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Speaker 2: are so fucking knackered by the end of the day,

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Speaker 2: Like we have literally been working.

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Speaker 3: When we finished the block, we were probably for six

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Speaker 3: seven years, eight years working on twoll two o'clock every morning,

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Speaker 3: and then now it's you know, get up at five am,

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Speaker 3: home by seven thirty pm. It's pure exhaustion managing forty staff.

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Speaker 2: Yeah.

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Speaker 3: You know, last thing we feel like doing is jumping

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Speaker 3: out social Yeah, dropping him to.

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Speaker 2: School, washing.

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Speaker 3: And then every time you put something up people right back,

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Speaker 3: like demn on Instagram right.

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Speaker 2: Now, I know it's almost like part of your routine.

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Speaker 1: And I feel the same sometimes, like I really can

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Speaker 1: resonate with that. You know, we work Monday to Friday,

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Speaker 1: so I'm working with my team Monday to Friday. But

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Speaker 1: then like having that personal brand that I've obviously had

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Speaker 1: well before I started Fate, I still feel like I

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Speaker 1: owe it to my audience to get on my stories

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Speaker 1: every night and be like hey everyone. But then sometimes

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Speaker 1: I just have nothing to say because like I've just

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Speaker 1: might've had like a fucked day at work and I've

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Speaker 1: been meetings, you know, and then I get home and

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Speaker 1: then I feel like a fraud in a way, because

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Speaker 1: let's say I've had like some stuff happening at work,

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Speaker 1: and then I get home and I'm.

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Speaker 2: Like, hey, everybody, and everything's fine.

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Speaker 1: And then like I'm sure you both feel the same,

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Speaker 1: like having this online persona and an audience to entertain,

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Speaker 1: but also being mindful that my staff are watching.

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Speaker 2: Well the way I'm acting on my social media.

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Speaker 3: You know, I don't want to be bitching about work, and.

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Speaker 1: You obviously don't talk about any of that stuff, but

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Speaker 1: maybe like someone's gotten in trouble at work and then

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Speaker 1: you're on your story Laddy, Dad.

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Speaker 2: Dad, and they're like is this person crazy? And the

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Speaker 2: hardest thing is as.

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Speaker 3: Well, is like I think what people don't understand. It's

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Speaker 3: like most people go to work and they go home

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Speaker 3: and they switch off. Yes, And so obviously being business owners,

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Speaker 3: you can't do that. So on the weekend or whatever,

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Speaker 3: when you should be on your socials or what be engaging,

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00:19:09,000 --> 00:19:12,639
Speaker 3: Like you engage, but it's not just jumping on and engaging.

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Speaker 2: We I don't know what you're like.

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Speaker 3: But right back to every single person. So if we

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Speaker 3: put something up and it really resonates with people, the

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Speaker 3: fucker three hours.

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Speaker 2: Later, why did I do that? Why did I put

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Speaker 2: that policy?

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Speaker 3: When she does it, I'm like, you, you posted it,

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Speaker 3: you write that, get stuff, And I have to.

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Speaker 1: Blay a friend who is like a content creator and influencer,

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Speaker 1: and she has, for since the beginning of time written

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Speaker 1: back to every DM, and I've always looked at her

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Speaker 1: doing that and thought I want to do that. But

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Speaker 1: I've never committed myself to replying to every single DM.

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Speaker 1: When I post something and a heap of comments will

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Speaker 1: come in, I'm always in the comments, like you know,

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Speaker 1: for the half an hour after a reel who has

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Speaker 1: gone up interacting with everyone, and then like as for

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Speaker 1: my DM, I reply to them just sporadically, like if

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Speaker 1: someone says something, I'll start a conversation with them.

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Speaker 2: But I've never committed to reply. It might be like

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Speaker 2: or an acknowledgment. It's not a reply to everybody.

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Speaker 1: It might just be a heart But you know, especially

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Speaker 1: it's really nice and I think it's a really good

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Speaker 1: community building tools you have that we really have a

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Speaker 1: community and that is because we do put in the

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Speaker 1: effort with you, I know it means so we know

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Speaker 1: it means so much to them.

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Speaker 2: So yeah, I mean you get the regulars daily.

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Speaker 3: Oh yeah, you know, and then you feel like you

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Speaker 3: just have to start engaging because you've done it and.

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Speaker 2: You don't want to be you know, and yeah, they

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Speaker 2: obviously love.

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Speaker 3: It's a lot of time, but it goes back to

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Speaker 3: that like never switching off and probably why we don't

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Speaker 3: do it as much as what we should do it.

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Speaker 3: You know, we put photos up of our cats and

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Speaker 3: rulers up of our cats. That's easy because it means

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Speaker 3: we don't have to be in front of the camera.

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Speaker 3: Yeah we're crazy cat Lady and oh my gosh, I

441
00:20:59,600 --> 00:21:01,879
Speaker 3: really want to. But then it's that firelight of turning

442
00:21:01,880 --> 00:21:05,360
Speaker 3: into like this crazy cat Lady now and it's just cuts.

443
00:21:05,160 --> 00:21:10,080
Speaker 2: Cats rating, damaging our brand. They call it peri menopause.

444
00:21:13,320 --> 00:21:14,160
Speaker 2: I don't know that one.

445
00:21:19,160 --> 00:21:21,560
Speaker 1: We're back to her live because I feel like we've

446
00:21:21,600 --> 00:21:27,520
Speaker 1: just gone way. We're talking about cats. Before you launched it,

447
00:21:27,600 --> 00:21:29,920
Speaker 1: did you know, like did you have that feeling deep

448
00:21:29,920 --> 00:21:30,760
Speaker 1: down inside of you, like.

449
00:21:30,800 --> 00:21:31,159
Speaker 2: Yep, this.

450
00:21:32,720 --> 00:21:37,400
Speaker 3: Is a brand could have told otherwise, how good is that?

451
00:21:37,880 --> 00:21:42,560
Speaker 3: I gold my house to fund it and moved into

452
00:21:42,680 --> 00:21:44,560
Speaker 3: a little shitty friend's.

453
00:21:45,720 --> 00:21:47,840
Speaker 1: Flat first, because that's how much you knew this was

454
00:21:47,880 --> 00:21:49,960
Speaker 1: going to be worth savings into it.

455
00:21:50,400 --> 00:21:56,119
Speaker 2: Wow, that's amazing. I think I always look at businesses.

456
00:21:55,680 --> 00:21:58,760
Speaker 1: Like yours, or let's use a couple of other brands

457
00:21:59,040 --> 00:22:03,800
Speaker 1: for example, Jill Lugging in the Suitcases, Frank Green Drinks,

458
00:22:04,480 --> 00:22:09,840
Speaker 1: Stanley Cups. Taking an everyday item and turning it into

459
00:22:09,920 --> 00:22:14,479
Speaker 1: something before luxurious and a bit more special. I just

460
00:22:14,520 --> 00:22:17,040
Speaker 1: think like you have hit the jackpot with any brand

461
00:22:17,080 --> 00:22:18,919
Speaker 1: like that. And I always say to people like, if

462
00:22:19,280 --> 00:22:20,640
Speaker 1: people come to me and say I want to start

463
00:22:20,640 --> 00:22:22,600
Speaker 1: a business, but I don't know what I'm like, if

464
00:22:22,640 --> 00:22:24,960
Speaker 1: you can take like an everyday item and like turn

465
00:22:25,000 --> 00:22:29,320
Speaker 1: it into a whole experience, you've got yourself a great business.

466
00:22:29,480 --> 00:22:31,679
Speaker 2: And I feel like that's exactly what I've done one hundred.

467
00:22:32,080 --> 00:22:34,160
Speaker 3: We didn't reinvent the wheel, We just did it differently.

468
00:22:34,520 --> 00:22:37,919
Speaker 3: We found the gap in a saturated market.

469
00:22:38,480 --> 00:22:42,159
Speaker 2: But there was no like aesthetically pleasing hand soaps.

470
00:22:42,280 --> 00:22:44,320
Speaker 1: It was your palm o leaves and yeah, the thing

471
00:22:44,359 --> 00:22:46,600
Speaker 1: that you what is it? Morning Fresh like and you

472
00:22:46,680 --> 00:22:47,720
Speaker 1: chuck that back under.

473
00:22:47,560 --> 00:22:49,720
Speaker 2: The and I think, like.

474
00:22:51,240 --> 00:22:54,840
Speaker 3: Us bringing our interior design into it was a massive driver.

475
00:22:55,119 --> 00:22:58,280
Speaker 3: It was functionality first. Obviously we've got the trays and

476
00:22:58,400 --> 00:23:01,800
Speaker 3: they interlock. Yes, it's a styling item they come in.

477
00:23:01,840 --> 00:23:05,360
Speaker 3: It's so many different colors. They are a beautiful product.

478
00:23:05,840 --> 00:23:09,159
Speaker 3: And we did the same for our kitchen trio, you know,

479
00:23:09,280 --> 00:23:11,840
Speaker 3: like you said the palmoli of everyone puts it on

480
00:23:11,840 --> 00:23:13,800
Speaker 3: their accounter, when their friends come over, they shove it

481
00:23:13,880 --> 00:23:14,680
Speaker 3: under the sink.

482
00:23:14,560 --> 00:23:15,359
Speaker 2: Because it's ugly.

483
00:23:16,240 --> 00:23:19,600
Speaker 3: So it was what we need from our lives that

484
00:23:19,640 --> 00:23:23,040
Speaker 3: we're not getting. And as interior designers who really you

485
00:23:23,080 --> 00:23:28,000
Speaker 3: know esthetics, you know a thing for us. So it's

486
00:23:28,040 --> 00:23:31,359
Speaker 3: not reinventing the wheel, it's just putting a different spin

487
00:23:31,440 --> 00:23:31,720
Speaker 3: on it.

488
00:23:32,119 --> 00:23:34,359
Speaker 2: And we've done that with our hair trio in the

489
00:23:34,400 --> 00:23:37,119
Speaker 2: shower like you know, baby duos.

490
00:23:37,200 --> 00:23:41,639
Speaker 3: It's just something that the other tip as well. I

491
00:23:41,680 --> 00:23:44,119
Speaker 3: think on top of that, when people ask what should

492
00:23:44,119 --> 00:23:47,760
Speaker 3: I do for a business, it's thinking about those everyday

493
00:23:47,800 --> 00:23:49,879
Speaker 3: items like what are you missing in your life that

494
00:23:49,960 --> 00:23:50,440
Speaker 3: you wish.

495
00:23:50,400 --> 00:23:52,359
Speaker 1: And it can be something so simple like that, and

496
00:23:52,359 --> 00:23:54,640
Speaker 1: people might think of a simple idea with something they

497
00:23:54,680 --> 00:23:56,960
Speaker 1: need in their life and go, man, that's silly, but

498
00:23:57,000 --> 00:23:59,159
Speaker 1: like it can be the smallest little idea and you

499
00:23:59,200 --> 00:24:02,400
Speaker 1: can turn it into something absolutely amazing. And I think

500
00:24:02,440 --> 00:24:05,119
Speaker 1: that's what you have both done. When you launched a

501
00:24:05,160 --> 00:24:08,560
Speaker 1: live obviously you both had like a social following and

502
00:24:08,600 --> 00:24:12,200
Speaker 1: you'd been on TV multiple times. Did you have anyone

503
00:24:12,320 --> 00:24:13,879
Speaker 1: kind of like coming at you being like, oh, well,

504
00:24:13,920 --> 00:24:16,399
Speaker 1: this is easy for you of course because you're you know,

505
00:24:16,560 --> 00:24:19,040
Speaker 1: interior designers and you've got your following, so of course

506
00:24:19,040 --> 00:24:20,800
Speaker 1: you can launch a business and it'll be successful.

507
00:24:20,800 --> 00:24:23,199
Speaker 3: Really, we haven't really had too much of that. We

508
00:24:23,280 --> 00:24:26,520
Speaker 3: had that once. We like when we started our interior

509
00:24:26,640 --> 00:24:29,040
Speaker 3: design business. You think you've been on the block and

510
00:24:29,080 --> 00:24:32,119
Speaker 3: now you can start interior design and you've got all

511
00:24:32,160 --> 00:24:34,800
Speaker 3: these people coming at you, like, I think that just

512
00:24:34,840 --> 00:24:37,920
Speaker 3: comes from a place of probably you know, you can

513
00:24:38,000 --> 00:24:40,400
Speaker 3: understand people slug their guts and all of a sudden,

514
00:24:40,480 --> 00:24:43,360
Speaker 3: but I think for a live body.

515
00:24:43,720 --> 00:24:46,639
Speaker 2: I don't think we got that because a lot of

516
00:24:46,640 --> 00:24:49,840
Speaker 2: people actually didn't even know the brand. It's probably still

517
00:24:49,880 --> 00:24:52,600
Speaker 2: to this day is associated to us. But that's actually

518
00:24:52,600 --> 00:24:53,160
Speaker 2: a good comment.

519
00:24:54,000 --> 00:24:56,680
Speaker 1: Yes, yesterday, when I was at work, I was telling

520
00:24:56,720 --> 00:24:59,200
Speaker 1: one of the girls at work that I was interviewing

521
00:24:59,200 --> 00:25:01,720
Speaker 1: you both, and she made the connection in her head

522
00:25:01,760 --> 00:25:04,199
Speaker 1: that it was you two that owned the brand. She's like,

523
00:25:04,280 --> 00:25:06,760
Speaker 1: is that then, Like you know, so she knew the

524
00:25:06,760 --> 00:25:09,280
Speaker 1: brand and she knew you, but she didn't put two

525
00:25:09,320 --> 00:25:12,040
Speaker 1: and two together. Like we can't sit here and say

526
00:25:12,040 --> 00:25:15,400
Speaker 1: that when we launched, not having a platform didn't help,

527
00:25:15,440 --> 00:25:19,040
Speaker 1: like one hundred percent did help. Having that profile, having

528
00:25:19,080 --> 00:25:19,720
Speaker 1: that you know.

529
00:25:20,160 --> 00:25:25,200
Speaker 3: Public persona definitely helped launch a livebody without a shadow

530
00:25:25,240 --> 00:25:27,280
Speaker 3: of a doubt. It now stands on its own. Yep,

531
00:25:27,359 --> 00:25:29,439
Speaker 3: we would have got there in the end, yes, but

532
00:25:29,520 --> 00:25:29,960
Speaker 3: it helped.

533
00:25:30,000 --> 00:25:33,280
Speaker 1: It was a platform, and I wholeheartedly agree with That's

534
00:25:33,480 --> 00:25:35,560
Speaker 1: like much like me having my online following when I

535
00:25:35,600 --> 00:25:38,600
Speaker 1: launched Fate, maybe it was a little bit more savage

536
00:25:38,640 --> 00:25:41,120
Speaker 1: for me because I come from like the Influencie YouTube

537
00:25:41,160 --> 00:25:42,680
Speaker 1: kind of background, and I had a lot of people

538
00:25:42,720 --> 00:25:44,520
Speaker 1: gone home, well, this is going to be so easy

539
00:25:44,560 --> 00:25:48,199
Speaker 1: for you and to that, Like I always say, like

540
00:25:48,280 --> 00:25:50,560
Speaker 1: it's one thing to like have a following or a

541
00:25:50,600 --> 00:25:53,399
Speaker 1: public profile and launch something, but then to actually be

542
00:25:53,440 --> 00:25:56,160
Speaker 1: able to sustain that business and grow it and also

543
00:25:56,320 --> 00:25:59,600
Speaker 1: understand like how to run a business, how to manage stuff,

544
00:26:00,080 --> 00:26:02,600
Speaker 1: how to do all the things like that's a whole other.

545
00:26:02,640 --> 00:26:06,119
Speaker 3: Ballpark, and how many influencers or how many people with

546
00:26:06,200 --> 00:26:09,320
Speaker 3: profiles have attempted to launch a brand then they go

547
00:26:09,359 --> 00:26:13,639
Speaker 3: holy shit and failed at it because you know, I

548
00:26:13,640 --> 00:26:15,760
Speaker 3: guess you've got that side of it, But then you've

549
00:26:15,800 --> 00:26:18,960
Speaker 3: got the everyday people like, what is it ninety percent of.

550
00:26:18,920 --> 00:26:21,400
Speaker 2: Businesses fail after the first five years or something. Yeah,

551
00:26:21,600 --> 00:26:22,040
Speaker 2: because it is.

552
00:26:22,080 --> 00:26:25,359
Speaker 3: I think people don't understand how hard it is. So yes,

553
00:26:26,200 --> 00:26:29,199
Speaker 3: it's being able to prove that you can sustain it.

554
00:26:29,880 --> 00:26:32,959
Speaker 3: And it's not just a you're using your platform. Oh

555
00:26:33,000 --> 00:26:35,880
Speaker 3: I thought that was easy. I made you know, my money,

556
00:26:35,920 --> 00:26:37,840
Speaker 3: and now I'm going to go away. But I think

557
00:26:37,840 --> 00:26:39,679
Speaker 3: that just comes down to her, like you have to

558
00:26:39,720 --> 00:26:42,960
Speaker 3: be truly passionate about it, yes, rather than seeing it

559
00:26:43,000 --> 00:26:44,959
Speaker 3: as a money making grab. Because you know, there are

560
00:26:45,000 --> 00:26:48,040
Speaker 3: so many influencers out there with over a million followers

561
00:26:48,119 --> 00:26:50,320
Speaker 3: or whatever that you're like, that's a tap top, like

562
00:26:50,600 --> 00:26:53,160
Speaker 3: they would be able to tap into all of you know,

563
00:26:53,480 --> 00:26:55,760
Speaker 3: their following. What a huge market to be able to

564
00:26:55,760 --> 00:26:59,440
Speaker 3: make money. But unless it's something you're truly passionate, it's

565
00:26:59,520 --> 00:27:01,320
Speaker 3: not going to It's never gonna work.

566
00:27:01,400 --> 00:27:03,560
Speaker 1: Do you think it's important that if someone is starting

567
00:27:03,560 --> 00:27:05,280
Speaker 1: a business, it's got to be something that they.

568
00:27:05,160 --> 00:27:09,440
Speaker 3: Love hands down, because ninety eight percent of the time

569
00:27:09,440 --> 00:27:13,320
Speaker 3: it's just fucking hard work, you know, like honestly, yeah,

570
00:27:13,359 --> 00:27:16,720
Speaker 3: like honestly, there are every single day I'm like, how

571
00:27:16,720 --> 00:27:17,320
Speaker 3: do we keep going?

572
00:27:17,359 --> 00:27:19,359
Speaker 2: How do we keep going? And you just do because

573
00:27:19,359 --> 00:27:23,520
Speaker 2: that's just the personality. Yea. But it's like, no wonder

574
00:27:23,560 --> 00:27:24,160
Speaker 2: people quit.

575
00:27:24,440 --> 00:27:29,000
Speaker 3: Yeah, but unfortunately people quit too early, and those kind

576
00:27:29,040 --> 00:27:31,480
Speaker 3: of people just shouldn't actually start a business. And I

577
00:27:31,480 --> 00:27:35,239
Speaker 3: always say, do not expect to make money for the

578
00:27:35,280 --> 00:27:36,720
Speaker 3: first five years.

579
00:27:36,680 --> 00:27:38,000
Speaker 2: As in pull money.

580
00:27:38,080 --> 00:27:41,320
Speaker 3: I mean we started pulling money maybe after two years,

581
00:27:41,440 --> 00:27:45,920
Speaker 3: and that was pretty modest. We were just really fortunate

582
00:27:45,960 --> 00:27:49,119
Speaker 3: that we had other other things. And I was the

583
00:27:49,160 --> 00:27:51,000
Speaker 3: same like when I started Fate, I was still doing

584
00:27:51,040 --> 00:27:53,480
Speaker 3: like all my influencer stuff, and I did that for.

585
00:27:53,520 --> 00:27:56,440
Speaker 2: Like the first five years maybe or four years.

586
00:27:56,280 --> 00:27:58,760
Speaker 1: And then it wasn't until after that that I kind

587
00:27:58,760 --> 00:28:00,760
Speaker 1: of gave up all my influencing stuff and then started

588
00:28:00,760 --> 00:28:04,560
Speaker 1: paying myself just like a small wah, like I remembers,

589
00:28:06,040 --> 00:28:09,119
Speaker 1: oh my god.

590
00:28:08,760 --> 00:28:12,040
Speaker 2: You know, so and I'm getting paid super Yeah, I know,

591
00:28:12,119 --> 00:28:13,920
Speaker 2: it's nice holiday paid.

592
00:28:14,520 --> 00:28:17,080
Speaker 3: Ye know, I've never used any of my check that out.

593
00:28:17,080 --> 00:28:18,720
Speaker 3: I take for like sixteen weeks. But you know what,

594
00:28:18,760 --> 00:28:20,640
Speaker 3: it's not good to have on your is it your

595
00:28:20,640 --> 00:28:22,440
Speaker 3: balance sheet? Whatever it is, it's not good.

596
00:28:22,480 --> 00:28:23,640
Speaker 2: So we should take our annually.

597
00:28:23,760 --> 00:28:25,879
Speaker 3: Yes, you should at least, you know, just take it

598
00:28:25,920 --> 00:28:28,919
Speaker 3: off the balance sheet. I don't know if it's a

599
00:28:28,920 --> 00:28:32,120
Speaker 3: balance sheet. It's just a crude annually because it actually

600
00:28:32,200 --> 00:28:36,560
Speaker 3: sits as bad balance sheet. So just wipe it off, okay,

601
00:28:36,880 --> 00:28:39,880
Speaker 3: put it in the bin. Yeah, pretty much, because you're

602
00:28:39,920 --> 00:28:40,760
Speaker 3: never taking out.

603
00:28:41,040 --> 00:28:43,440
Speaker 1: I think when it comes to starting a business, an

604
00:28:43,520 --> 00:28:46,080
Speaker 1: important question to ask yourself that I heard one of

605
00:28:46,080 --> 00:28:48,840
Speaker 1: my friends, Tara saying the other day. You know a

606
00:28:48,880 --> 00:28:51,080
Speaker 1: lot of people, especially because of social media, they can

607
00:28:51,400 --> 00:28:53,040
Speaker 1: want to start a business because we all make it

608
00:28:53,040 --> 00:28:55,840
Speaker 1: look so amazing. So it's kind of our fault. But

609
00:28:56,120 --> 00:28:58,120
Speaker 1: now dad looking on these amazing things that I'm doing.

610
00:28:58,160 --> 00:29:01,120
Speaker 1: But it's important for owners to themselves. Do you want

611
00:29:01,120 --> 00:29:03,240
Speaker 1: a hobby or do you want to start a business? Yeah,

612
00:29:03,440 --> 00:29:05,320
Speaker 1: because like they're two different things. But I think a

613
00:29:05,320 --> 00:29:08,040
Speaker 1: lot of people can go into business thinking I want

614
00:29:08,040 --> 00:29:09,440
Speaker 1: to start a business because I think it's just going

615
00:29:09,480 --> 00:29:11,920
Speaker 1: to be like this fun little thing, and it can

616
00:29:11,960 --> 00:29:13,400
Speaker 1: be this fun little thing on the side, but if

617
00:29:13,440 --> 00:29:15,680
Speaker 1: you actually want to do it, yeah, that's a hobby

618
00:29:15,720 --> 00:29:16,400
Speaker 1: equals fun.

619
00:29:16,560 --> 00:29:20,240
Speaker 2: Yes, this doesn't. I mean I've definitely had some friends

620
00:29:20,320 --> 00:29:23,680
Speaker 2: that have started businesses and they might go for six

621
00:29:23,760 --> 00:29:26,160
Speaker 2: months and then they fizzle out, and then they start

622
00:29:26,160 --> 00:29:30,080
Speaker 2: another one and it fizzles out, and it's like the

623
00:29:30,120 --> 00:29:34,240
Speaker 2: whole reason of doing it wasn't probably the right intention

624
00:29:34,360 --> 00:29:36,280
Speaker 2: in the first place, because that passion has to be

625
00:29:36,400 --> 00:29:39,520
Speaker 2: but the passion definitely has to be there. And yeah, again,

626
00:29:39,840 --> 00:29:43,320
Speaker 2: you're certainly not going to make millions of dollars money

627
00:29:43,840 --> 00:29:47,000
Speaker 2: bad to begin with, and it's grind like for years

628
00:29:47,040 --> 00:29:49,600
Speaker 2: and years and years and years before the payoff happens.

629
00:29:49,880 --> 00:29:52,960
Speaker 1: Living in this world where we have like instant gratification

630
00:29:53,280 --> 00:29:55,880
Speaker 1: and everything so instant we can order something on Amazon

631
00:29:55,880 --> 00:29:57,880
Speaker 1: tonight or get here tomorrow.

632
00:29:58,920 --> 00:30:02,120
Speaker 2: It is not instant. It's like anything but instant. Yeah,

633
00:30:02,240 --> 00:30:04,360
Speaker 2: business is like the opposite. But you know, one day,

634
00:30:04,400 --> 00:30:05,240
Speaker 2: one day, one day.

635
00:30:05,400 --> 00:30:08,080
Speaker 1: We live in this world where everything else is very instant,

636
00:30:08,200 --> 00:30:11,120
Speaker 1: like online shopping, we get things so quickly, like social media.

637
00:30:11,120 --> 00:30:12,080
Speaker 2: Everything's so quick.

638
00:30:12,520 --> 00:30:15,400
Speaker 1: But like and I think people can go into business

639
00:30:15,400 --> 00:30:16,320
Speaker 1: and think we're going to have.

640
00:30:16,280 --> 00:30:18,680
Speaker 2: That like instant overnight success.

641
00:30:18,640 --> 00:30:20,680
Speaker 1: When that's so far from the truth. I always say

642
00:30:20,680 --> 00:30:22,840
Speaker 1: to people, you will be doing this shit for years.

643
00:30:23,120 --> 00:30:25,640
Speaker 1: When it comes to creating content. You know, people post

644
00:30:25,640 --> 00:30:26,920
Speaker 1: one video and hope it goes well.

645
00:30:26,960 --> 00:30:28,960
Speaker 2: Oh it didn't go well. Post anymore.

646
00:30:29,200 --> 00:30:33,640
Speaker 1: Oh keep posting every day, love every day every day

647
00:30:33,680 --> 00:30:37,080
Speaker 1: to promote that business. But it's often like put into

648
00:30:37,080 --> 00:30:38,600
Speaker 1: that too hard basket.

649
00:30:38,240 --> 00:30:40,280
Speaker 3: You know, yeah, or if they like it within the

650
00:30:40,320 --> 00:30:42,560
Speaker 3: first six weeks, it doesn't happen, they quit.

651
00:30:42,680 --> 00:30:45,120
Speaker 2: But I guess like on from that as well.

652
00:30:45,160 --> 00:30:49,640
Speaker 3: There are probably two types of people where the business

653
00:30:49,760 --> 00:30:54,720
Speaker 3: is turning over, you know, millions of dollars, but we

654
00:30:54,840 --> 00:30:57,280
Speaker 3: are the kind of people that we put that money

655
00:30:57,320 --> 00:31:00,000
Speaker 3: straight back into the business to continue to grow it

656
00:30:59,800 --> 00:31:02,320
Speaker 3: and to continue to grow it. And it sounds like,

657
00:31:02,520 --> 00:31:06,080
Speaker 3: you know, you're made of money because your business is

658
00:31:06,280 --> 00:31:11,240
Speaker 3: turning lots of revenue, but ultimately it goes back into

659
00:31:11,320 --> 00:31:14,240
Speaker 3: the business, and it goes back into new product development,

660
00:31:14,400 --> 00:31:19,680
Speaker 3: holding stock stuff, staff rant so like to you know,

661
00:31:19,960 --> 00:31:22,760
Speaker 3: and I no doubt the staff probably you know, we

662
00:31:22,840 --> 00:31:27,480
Speaker 3: share our revenue figures with our staff, and I have

663
00:31:27,600 --> 00:31:29,200
Speaker 3: no doubt they're probably like, I'm going to ask for

664
00:31:29,200 --> 00:31:29,760
Speaker 3: a pay raise.

665
00:31:29,760 --> 00:31:30,480
Speaker 2: I'm going to ask you.

666
00:31:32,080 --> 00:31:34,720
Speaker 1: This recently because someone sent in a question saying, my

667
00:31:34,800 --> 00:31:37,600
Speaker 1: staff are seeing my sales in my store and they're

668
00:31:37,600 --> 00:31:39,520
Speaker 1: coming to me asking for a raise because we have

669
00:31:39,560 --> 00:31:42,520
Speaker 1: like a good weekend or whatever. But it's really difficult

670
00:31:42,520 --> 00:31:45,920
Speaker 1: because it's not my responsibility to educate my staff.

671
00:31:45,640 --> 00:31:47,240
Speaker 2: On all the expenses of the business.

672
00:31:47,680 --> 00:31:49,720
Speaker 1: So I did an episode about this because that's such

673
00:31:49,760 --> 00:31:52,840
Speaker 1: a tricky area to be in, isn't it When staff

674
00:31:52,840 --> 00:31:55,040
Speaker 1: are seeing your sales and think, wow, they making millions

675
00:31:55,040 --> 00:31:56,920
Speaker 1: of dollars, but like we're.

676
00:31:56,680 --> 00:31:59,640
Speaker 2: Not, and they can't comprehend that.

677
00:32:00,200 --> 00:32:03,520
Speaker 3: And so your leadership team, like our leadership team, they're

678
00:32:03,640 --> 00:32:06,880
Speaker 3: privy to, you know, the net profit, which is really

679
00:32:06,880 --> 00:32:09,720
Speaker 3: a true indicator, but even the net profit could look higher,

680
00:32:09,840 --> 00:32:12,560
Speaker 3: but is still reinvesting that money into exactly.

681
00:32:12,280 --> 00:32:14,280
Speaker 1: Like the profits might be great, but yeah, I'm going

682
00:32:14,360 --> 00:32:16,560
Speaker 1: to notice that that we're doing.

683
00:32:17,280 --> 00:32:20,880
Speaker 3: So I think some of the more senior members of

684
00:32:20,920 --> 00:32:24,920
Speaker 3: the team understand that, but certainly probably seventy five percent

685
00:32:24,960 --> 00:32:26,600
Speaker 3: of the team are not seeing that.

686
00:32:26,640 --> 00:32:28,840
Speaker 1: And I think it's really interesting as well, Like obviously

687
00:32:29,240 --> 00:32:32,040
Speaker 1: we can both relate starting a business like small, and

688
00:32:32,080 --> 00:32:34,160
Speaker 1: now we've kind of scaled into like a bigger business,

689
00:32:34,200 --> 00:32:36,239
Speaker 1: but it still feels kind of small because we're like

690
00:32:36,320 --> 00:32:39,800
Speaker 1: so invested in the businesses and just in this.

691
00:32:39,760 --> 00:32:41,440
Speaker 2: Whole like e comm world that we're in.

692
00:32:41,520 --> 00:32:43,800
Speaker 1: I think back, you know, maybe thirty years ago before

693
00:32:43,840 --> 00:32:47,400
Speaker 1: like e comm and everything barely existed or whatever. I

694
00:32:47,440 --> 00:32:49,880
Speaker 1: don't think there would be this closeness in between like

695
00:32:50,640 --> 00:32:53,240
Speaker 1: small businesses and staff and them knowing.

696
00:32:53,000 --> 00:32:53,800
Speaker 2: All of these studs.

697
00:32:53,840 --> 00:32:56,080
Speaker 1: But because of like all the platforms were using shopify

698
00:32:56,120 --> 00:32:58,200
Speaker 1: and everything, Like I feel like back in the day.

699
00:32:58,240 --> 00:33:00,560
Speaker 2: You'd have to get your book out back. Yeah, Like I.

700
00:33:00,520 --> 00:33:03,840
Speaker 1: Don't know, staff would have these kinds of numbers. And

701
00:33:03,880 --> 00:33:06,960
Speaker 1: it's just funny, like living in this modern world to

702
00:33:07,000 --> 00:33:08,600
Speaker 1: share so much that our staff can go on our

703
00:33:08,600 --> 00:33:10,240
Speaker 1: shop and find be like, oh look what they made

704
00:33:10,240 --> 00:33:10,680
Speaker 1: on Saturday.

705
00:33:10,720 --> 00:33:13,680
Speaker 2: AJ and Brittany must be loaded. You know. Then it's

706
00:33:13,680 --> 00:33:14,920
Speaker 2: hard as well, because it's e common.

707
00:33:15,000 --> 00:33:17,440
Speaker 3: They need to know their metrics because they've got KPI,

708
00:33:17,600 --> 00:33:19,080
Speaker 3: so they're the ones in there going you know.

709
00:33:19,320 --> 00:33:20,640
Speaker 2: Yeah, it's so interesting.

710
00:33:20,720 --> 00:33:27,600
Speaker 1: Yeah, So what year was it that a Live actually launched?

711
00:33:28,080 --> 00:33:30,800
Speaker 2: It was five years it was Yeah, it was five years.

712
00:33:31,880 --> 00:33:33,640
Speaker 3: It was the week at COVID hit. It was like

713
00:33:33,840 --> 00:33:36,240
Speaker 3: twenty or twenty one, actual week twenty And.

714
00:33:36,200 --> 00:33:38,240
Speaker 1: Did you find on that did you find that that

715
00:33:38,400 --> 00:33:39,680
Speaker 1: was like a great success for you?

716
00:33:39,920 --> 00:33:40,400
Speaker 2: Oh my god.

717
00:33:40,440 --> 00:33:43,560
Speaker 3: Well you don't like to say yes off of the

718
00:33:43,560 --> 00:33:45,480
Speaker 3: back of something that was so awful.

719
00:33:45,640 --> 00:33:48,000
Speaker 2: But we went.

720
00:33:48,240 --> 00:33:52,760
Speaker 3: Live the very week that Australia shut down like that

721
00:33:52,800 --> 00:33:55,560
Speaker 3: COVID hit and we were like, did we just hold

722
00:33:55,560 --> 00:33:57,120
Speaker 3: off the launch and just wait for this to be

723
00:33:57,200 --> 00:34:01,360
Speaker 3: over and done with in a couple of months? You know, yeah, thinking,

724
00:34:01,520 --> 00:34:04,800
Speaker 3: but I mean who would have thought to launch a soap?

725
00:34:06,200 --> 00:34:13,640
Speaker 2: And like, actually that's actually washing everyone? Oh my god.

726
00:34:14,239 --> 00:34:17,080
Speaker 3: Everyone everyone was home, everyone had money to send or

727
00:34:17,120 --> 00:34:18,040
Speaker 3: making their homes look good.

728
00:34:18,040 --> 00:34:19,359
Speaker 2: They had to wash their hands, their hands for dry

729
00:34:19,400 --> 00:34:21,600
Speaker 2: they had We had to wash your hands sixteen times

730
00:34:21,600 --> 00:34:23,360
Speaker 2: a day when it was COVID. The only thing we

731
00:34:23,360 --> 00:34:24,799
Speaker 2: didn't have at the time was sanitizer.

732
00:34:24,800 --> 00:34:28,080
Speaker 1: We would I imagine if we've done the sanitizer as well,

733
00:34:28,480 --> 00:34:30,160
Speaker 1: you want to hit that absolute jackpot.

734
00:34:30,280 --> 00:34:30,480
Speaker 2: I know.

735
00:34:30,600 --> 00:34:33,600
Speaker 1: COVID for a lot of businesses was like their biggest boom.

736
00:34:33,680 --> 00:34:37,160
Speaker 1: Let's say, businesses that even existed before COVID. COVID happened,

737
00:34:37,200 --> 00:34:39,960
Speaker 1: and like you said, everyone was at home. Everyone had

738
00:34:40,040 --> 00:34:42,000
Speaker 1: this free money that the document was giving us, and

739
00:34:42,000 --> 00:34:44,840
Speaker 1: everyone was spending up big. So e comm especially thrived

740
00:34:44,920 --> 00:34:48,319
Speaker 1: during COVID, and obviously you launched during COVID off the

741
00:34:48,320 --> 00:34:51,080
Speaker 1: back of that. Did you see like a taper down

742
00:34:51,120 --> 00:34:51,879
Speaker 1: in sales at all?

743
00:34:51,960 --> 00:34:56,280
Speaker 3: Once COVID We've been one of the lucky pretty significant growth.

744
00:34:56,320 --> 00:34:58,040
Speaker 2: I think like last year.

745
00:34:57,880 --> 00:35:02,000
Speaker 3: We grew like we've had two hundred and thirty percent

746
00:35:02,080 --> 00:35:05,800
Speaker 3: growth and then so this year I think we're hitting

747
00:35:06,400 --> 00:35:07,279
Speaker 3: last year it was.

748
00:35:09,120 --> 00:35:11,440
Speaker 2: Seventy percent growth, Like it's been huge.

749
00:35:11,560 --> 00:35:16,920
Speaker 3: No, we haven't had the slump like other potential brands

750
00:35:16,960 --> 00:35:18,120
Speaker 3: that were older than us.

751
00:35:18,360 --> 00:35:20,879
Speaker 1: Yes, had because I think a lot of people skyrocketed

752
00:35:20,920 --> 00:35:23,160
Speaker 1: it in COVID and it got really excited and then

753
00:35:23,160 --> 00:35:25,000
Speaker 1: it hit them hard when the world I guess kind

754
00:35:25,040 --> 00:35:27,640
Speaker 1: of went back to you and then they're like, holy shit,

755
00:35:27,920 --> 00:35:30,560
Speaker 1: and they've been forever trying to chase that COVID high.

756
00:35:30,640 --> 00:35:31,920
Speaker 2: Yeah.

757
00:35:31,960 --> 00:35:36,160
Speaker 3: Yeah, we were very fortunate, I guess in a certain

758
00:35:36,200 --> 00:35:41,319
Speaker 3: aspect fron't we to launch, and then what we were

759
00:35:41,360 --> 00:35:44,000
Speaker 3: able to do within that time was obviously developed this

760
00:35:44,040 --> 00:35:45,760
Speaker 3: community where they wanted to keep coming.

761
00:35:45,520 --> 00:35:46,760
Speaker 2: Back and buy a further product.

762
00:35:46,800 --> 00:35:49,000
Speaker 3: So obviously, once we did our duos, we brought out

763
00:35:49,080 --> 00:35:51,439
Speaker 3: new colors and then we brought our kitchen trios, so

764
00:35:51,880 --> 00:35:57,600
Speaker 3: we'd secured our customer loyalty within that time. But they

765
00:35:57,640 --> 00:35:59,680
Speaker 3: do say, what is that saying, and I'm not going

766
00:35:59,680 --> 00:36:01,120
Speaker 3: to get a right, is that.

767
00:36:02,400 --> 00:36:07,920
Speaker 2: Fortune is a combination of luck.

768
00:36:07,960 --> 00:36:12,160
Speaker 3: Land and hard work, hard work or you know, so, yes,

769
00:36:12,200 --> 00:36:16,120
Speaker 3: we were lucky, but it's also the all hard work.

770
00:36:16,360 --> 00:36:18,080
Speaker 3: It's all the hard work that you know, it's all

771
00:36:18,120 --> 00:36:21,680
Speaker 3: about timing and that. Yeah, I don't like when people, oh,

772
00:36:21,680 --> 00:36:22,640
Speaker 3: you girls are so lucky.

773
00:36:22,920 --> 00:36:26,880
Speaker 2: That's not lucky luck. You don't get where we are

774
00:36:26,920 --> 00:36:27,560
Speaker 2: because of lark.

775
00:36:27,880 --> 00:36:31,000
Speaker 1: Yeah, there are certain elements that might work in your

776
00:36:31,040 --> 00:36:31,719
Speaker 1: favor right now.

777
00:36:31,960 --> 00:36:35,839
Speaker 2: Absolutely, but there's probably more than don't. Yeah, exactly right.

778
00:36:36,160 --> 00:36:38,879
Speaker 1: And so just four weeks ago you've actually launched into

779
00:36:38,920 --> 00:36:41,560
Speaker 1: a new category within a Live, which is your new

780
00:36:41,560 --> 00:36:42,560
Speaker 1: skincare range.

781
00:36:43,000 --> 00:36:45,520
Speaker 3: Yes, but we were all bitches and we were like

782
00:36:46,200 --> 00:36:49,759
Speaker 3: we got to do some space can we do?

783
00:36:49,880 --> 00:36:53,000
Speaker 1: So we solved another problem like where did this idea?

784
00:36:53,160 --> 00:36:56,239
Speaker 1: When did it come about? And why? You know, we're

785
00:36:56,280 --> 00:36:58,920
Speaker 1: living in a world where there's so much skincare out there.

786
00:36:59,239 --> 00:37:02,040
Speaker 1: Did you have any doubts going into the No, no

787
00:37:02,239 --> 00:37:03,640
Speaker 1: love it, No, I love the comper.

788
00:37:03,760 --> 00:37:07,160
Speaker 3: We never out So I think initially it first came

789
00:37:07,320 --> 00:37:11,240
Speaker 3: from back in like the very first year that we launched,

790
00:37:11,280 --> 00:37:13,560
Speaker 3: we did a pop up store in West hild Marrion

791
00:37:14,239 --> 00:37:17,120
Speaker 3: and people were just new to the brand. It wasn't

792
00:37:17,200 --> 00:37:19,040
Speaker 3: you know, really up.

793
00:37:18,960 --> 00:37:20,400
Speaker 2: By the way it was.

794
00:37:20,520 --> 00:37:22,160
Speaker 3: It was a little bit ship for us because people

795
00:37:22,160 --> 00:37:23,920
Speaker 3: weren't new to the brand. It would probably be they

796
00:37:24,000 --> 00:37:28,480
Speaker 3: were new to the brand. Brand, a position in the

797
00:37:28,480 --> 00:37:32,400
Speaker 3: center probably wasn't right. Christmas packaging, yeah, and there are

798
00:37:32,400 --> 00:37:34,960
Speaker 3: a lot of things, but I'm definitely another one. But

799
00:37:35,000 --> 00:37:37,719
Speaker 3: the thing is that was really good because people the

800
00:37:37,760 --> 00:37:39,480
Speaker 3: amount of people that came up to us saying to

801
00:37:39,600 --> 00:37:41,960
Speaker 3: do skin care? Do do skin came lot? This is

802
00:37:41,960 --> 00:37:45,239
Speaker 3: the number one question people are asking. And then from

803
00:37:45,320 --> 00:37:47,560
Speaker 3: there that was like we were so busy designing all

804
00:37:47,600 --> 00:37:50,880
Speaker 3: the other products, and then.

805
00:37:50,719 --> 00:37:53,080
Speaker 2: It was like what are we missing.

806
00:37:53,560 --> 00:37:59,040
Speaker 3: We're missing that effortless routine that why do you wash

807
00:37:59,040 --> 00:38:01,160
Speaker 3: your hands and why do you you know, keep your

808
00:38:01,200 --> 00:38:03,480
Speaker 3: kitchen clean because it's on the bench, so that whole

809
00:38:03,480 --> 00:38:07,279
Speaker 3: compliance around if it's displayed on your bench, you will

810
00:38:07,360 --> 00:38:10,640
Speaker 3: use it, and we were so sick of going to

811
00:38:11,080 --> 00:38:12,000
Speaker 3: go get a facial.

812
00:38:12,560 --> 00:38:16,879
Speaker 2: You'd go to Mecca, you'd go to brand.

813
00:38:17,680 --> 00:38:19,840
Speaker 3: I don't know what product to put on when, and

814
00:38:19,880 --> 00:38:21,960
Speaker 3: that brands from a difference, so you're just not and.

815
00:38:21,920 --> 00:38:26,240
Speaker 2: Then and give me a reaction and it stays behind

816
00:38:26,280 --> 00:38:27,120
Speaker 2: your shaving cabinet.

817
00:38:27,160 --> 00:38:29,120
Speaker 3: I would get up in the morning and go, I

818
00:38:29,120 --> 00:38:30,640
Speaker 3: can't be bother cleaning my face.

819
00:38:30,480 --> 00:38:32,719
Speaker 2: Water water water gym, do you know what I mean?

820
00:38:32,760 --> 00:38:34,200
Speaker 2: Because I was like it was too.

821
00:38:34,120 --> 00:38:36,520
Speaker 3: I just became so lazy with my skin care because

822
00:38:36,520 --> 00:38:37,440
Speaker 3: it was too overwhelming.

823
00:38:37,560 --> 00:38:37,759
Speaker 2: Yep.

824
00:38:37,840 --> 00:38:41,080
Speaker 3: Yeah, So the whole concept around it was this effortless

825
00:38:41,080 --> 00:38:46,160
Speaker 3: skincare and the compliance around using your product front.

826
00:38:46,160 --> 00:38:48,960
Speaker 2: Having it on your bench just played nicely in everything matching.

827
00:38:49,440 --> 00:38:52,439
Speaker 3: So it took a long time because we are very

828
00:38:52,480 --> 00:38:55,880
Speaker 3: proud palm oil Free company and we always will be

829
00:38:56,000 --> 00:38:58,400
Speaker 3: and we were told early on, and you know a

830
00:38:58,440 --> 00:39:01,680
Speaker 3: lot of our competitors have statements on their websites saying

831
00:39:02,520 --> 00:39:04,960
Speaker 3: about palm oil and how they have to use it

832
00:39:05,000 --> 00:39:07,600
Speaker 3: because there's no other way around it, and they source

833
00:39:07,600 --> 00:39:11,799
Speaker 3: it responsibly, and we were like, if we can't do it,

834
00:39:12,040 --> 00:39:16,000
Speaker 3: we're not doing it. So we paired up with Australia's

835
00:39:16,400 --> 00:39:18,120
Speaker 3: best natural chemist and.

836
00:39:18,040 --> 00:39:19,600
Speaker 2: We were like, we've got a challenge for you.

837
00:39:20,080 --> 00:39:23,520
Speaker 3: We want to create seven products that take care of

838
00:39:23,760 --> 00:39:26,560
Speaker 3: all of your skin care needs. And if you say

839
00:39:26,600 --> 00:39:30,440
Speaker 3: that you can't make it without palm oil, like with

840
00:39:30,719 --> 00:39:32,239
Speaker 3: being palm oil free, we don't want a.

841
00:39:32,160 --> 00:39:33,040
Speaker 2: Bar of it. Yep.

842
00:39:33,120 --> 00:39:36,319
Speaker 3: So she took the challenge on and it cost us

843
00:39:36,360 --> 00:39:37,719
Speaker 3: so much money to formulate.

844
00:39:38,040 --> 00:39:39,280
Speaker 2: It was so challenging.

845
00:39:39,320 --> 00:39:43,200
Speaker 3: There were so many iterations because you know, it's the

846
00:39:43,239 --> 00:39:46,800
Speaker 3: first time that she had created a fully palm oil

847
00:39:46,840 --> 00:39:51,799
Speaker 3: free collection. So no, the journey was actually it was

848
00:39:52,040 --> 00:39:56,800
Speaker 3: very lengthy, but very exciting for people not familiar with ingredients,

849
00:39:56,800 --> 00:39:58,839
Speaker 3: like what is it about palm oil that isn't good

850
00:39:58,840 --> 00:40:01,000
Speaker 3: and why you don't want to use it. So if

851
00:40:01,000 --> 00:40:04,000
Speaker 3: you look at even your food and your cosmetics, nearly

852
00:40:04,040 --> 00:40:07,759
Speaker 3: every product out there has palm oil and it is

853
00:40:08,120 --> 00:40:12,680
Speaker 3: really destructive for not only animal species like orangutangs, but

854
00:40:13,080 --> 00:40:15,319
Speaker 3: when you think how much palm oil is being used,

855
00:40:15,320 --> 00:40:17,960
Speaker 3: they have to be cutting down trees to be able

856
00:40:18,040 --> 00:40:22,839
Speaker 3: to make these products, which means orangutang's other speciesation. But

857
00:40:22,960 --> 00:40:25,680
Speaker 3: not only that, it's the community, it's the local communities

858
00:40:25,760 --> 00:40:28,880
Speaker 3: as well, and a lot of these plantations are not

859
00:40:28,960 --> 00:40:31,080
Speaker 3: getting like re.

860
00:40:32,800 --> 00:40:34,959
Speaker 2: Built, rown replanted.

861
00:40:35,360 --> 00:40:42,520
Speaker 3: Yeah, and so the destruction is just massive and it's devastating.

862
00:40:42,520 --> 00:40:44,879
Speaker 3: And when Sander and I started a Live Body, it

863
00:40:44,960 --> 00:40:48,520
Speaker 3: was how do we help play our part in keeping

864
00:40:48,520 --> 00:40:52,239
Speaker 3: the planet alive? And that was like our number one

865
00:40:53,160 --> 00:40:54,839
Speaker 3: like deal breaker for us.

866
00:40:54,880 --> 00:40:57,200
Speaker 2: We're like, this is what we are standing for.

867
00:40:57,800 --> 00:41:01,120
Speaker 3: And it costs us about thirty percent sure to formulate

868
00:41:01,440 --> 00:41:04,799
Speaker 3: than without using it, and not only that, the R

869
00:41:04,840 --> 00:41:08,720
Speaker 3: and D around it is like probably three hundred times

870
00:41:09,120 --> 00:41:09,719
Speaker 3: larger than.

871
00:41:09,640 --> 00:41:13,000
Speaker 2: What it would be. So that's just where we stand.

872
00:41:12,719 --> 00:41:16,959
Speaker 3: And I feel that everybody should be making the same

873
00:41:17,000 --> 00:41:19,040
Speaker 3: stand because we have proven that it can be done.

874
00:41:19,760 --> 00:41:23,239
Speaker 3: And yes, there's an extra cost to it, but there's

875
00:41:23,239 --> 00:41:24,120
Speaker 3: a bigger cost.

876
00:41:24,120 --> 00:41:26,880
Speaker 2: To the planet. So now I'm going to be checking everything.

877
00:41:27,040 --> 00:41:27,320
Speaker 1: Yeah.

878
00:41:27,480 --> 00:41:30,319
Speaker 3: But the thing is, there's so many names where they

879
00:41:30,320 --> 00:41:32,239
Speaker 3: can call it up here in there. There's like a

880
00:41:32,320 --> 00:41:36,080
Speaker 3: list of fifty, right, and they should, like Australia, the

881
00:41:36,120 --> 00:41:39,600
Speaker 3: whole world should have a higher standard in calling it out.

882
00:41:39,760 --> 00:41:42,080
Speaker 3: Don't hide it behind an ingredient and that nobody knows

883
00:41:42,400 --> 00:41:48,120
Speaker 3: put on there like contrains contain.

884
00:41:47,080 --> 00:41:48,520
Speaker 1: See I'm one of those people like I don't pay

885
00:41:48,600 --> 00:41:50,759
Speaker 1: enough attention to ingredients and stuff, even like with my

886
00:41:50,800 --> 00:41:51,560
Speaker 1: food and everything.

887
00:41:51,880 --> 00:41:54,560
Speaker 3: I think the Australian government has I think I think

888
00:41:54,600 --> 00:41:57,880
Speaker 3: all the governments around the world have probably a bigger

889
00:41:57,920 --> 00:42:00,799
Speaker 3: role to play here than Yeah, I think us as

890
00:42:00,840 --> 00:42:02,319
Speaker 3: consumers because there is so.

891
00:42:02,320 --> 00:42:03,440
Speaker 2: Much how do we know?

892
00:42:03,760 --> 00:42:06,040
Speaker 1: You know this because it looks great and then we

893
00:42:06,080 --> 00:42:08,319
Speaker 1: don't know that it might have something in it that's

894
00:42:08,320 --> 00:42:10,000
Speaker 1: not good. Because you hear about all the oils like

895
00:42:10,080 --> 00:42:13,040
Speaker 1: sunflower oil. I'm like, oh shit, I'm drinking some protein

896
00:42:13,040 --> 00:42:15,160
Speaker 1: share he's got oil in Yeah, what do you mean?

897
00:42:15,480 --> 00:42:19,160
Speaker 3: And we're not perfect, like I'm sure there are so

898
00:42:19,239 --> 00:42:22,400
Speaker 3: many other things out there like that. We have no

899
00:42:22,440 --> 00:42:25,080
Speaker 3: idea that we have bad eating cows. You know, I

900
00:42:25,120 --> 00:42:27,480
Speaker 3: heard that with me saying that that is like the

901
00:42:27,520 --> 00:42:28,280
Speaker 3: worst thing.

902
00:42:28,120 --> 00:42:31,520
Speaker 2: That you can do. We're eating exactly.

903
00:42:31,160 --> 00:42:33,680
Speaker 3: So like we're not perfect, and we're not you know,

904
00:42:34,080 --> 00:42:36,880
Speaker 3: we're not trying to We're trying to play our little.

905
00:42:36,600 --> 00:42:38,720
Speaker 2: Part, yes, and I think that's what matters.

906
00:42:38,760 --> 00:42:40,759
Speaker 1: Like everyone doing a little bit here and there makes

907
00:42:40,800 --> 00:42:41,760
Speaker 1: up the massive difference.

908
00:42:41,800 --> 00:42:43,439
Speaker 2: And I think just education and.

909
00:42:44,840 --> 00:42:47,759
Speaker 3: Think our government has such a bigger role to play,

910
00:42:47,800 --> 00:42:51,560
Speaker 3: even just like with recyclability and educating people around what

911
00:42:51,640 --> 00:42:54,280
Speaker 3: can be recycled. I could go on for days about

912
00:42:54,400 --> 00:42:58,680
Speaker 3: like just the education around everything that we do.

913
00:42:58,719 --> 00:43:03,640
Speaker 2: We are, we are, humans are parasites. Yes we are.

914
00:43:03,680 --> 00:43:05,000
Speaker 2: It's disgusting. We are.

915
00:43:05,440 --> 00:43:08,960
Speaker 1: We're fairerals, we are, We're disgrace. So how has the

916
00:43:09,040 --> 00:43:11,879
Speaker 1: launch of the skincare range been? What has been the feedback?

917
00:43:12,040 --> 00:43:14,880
Speaker 1: What other top sellers? Have you learned anything since launch?

918
00:43:15,440 --> 00:43:17,920
Speaker 3: I think the best thing for us is that people

919
00:43:17,960 --> 00:43:23,080
Speaker 3: are buying into the whole range, which shows us, Hey,

920
00:43:23,160 --> 00:43:25,800
Speaker 3: they trust us, and they trust our brand, they trust

921
00:43:25,800 --> 00:43:26,520
Speaker 3: our products.

922
00:43:26,600 --> 00:43:29,040
Speaker 1: Were you scared, like launching into something that was going

923
00:43:29,120 --> 00:43:31,239
Speaker 1: to go on people's faces as opposed to like you're

924
00:43:31,320 --> 00:43:34,600
Speaker 1: used to. I guess there's obviously a lot more to

925
00:43:34,840 --> 00:43:37,439
Speaker 1: launching skin care where there is a person your hand

926
00:43:37,480 --> 00:43:40,880
Speaker 1: and soap range. Yeah, and that is in the development process,

927
00:43:40,960 --> 00:43:44,439
Speaker 1: but we weren't scared it. I think the biggest thing though,

928
00:43:44,560 --> 00:43:48,480
Speaker 1: is everyone has different skin concerns and skin types and

929
00:43:48,520 --> 00:43:51,080
Speaker 1: it was the challenge to create a range that was

930
00:43:51,160 --> 00:43:55,840
Speaker 1: suitable for all skin types and the biggest thing, and

931
00:43:56,000 --> 00:43:57,880
Speaker 1: I think one of the things I'm most proud of

932
00:43:58,239 --> 00:44:02,560
Speaker 1: is we even with our competitors, we would use their

933
00:44:02,640 --> 00:44:05,879
Speaker 1: system as a trial, and then layering them was such

934
00:44:05,920 --> 00:44:06,440
Speaker 1: an issue.

935
00:44:06,520 --> 00:44:08,920
Speaker 3: So I don't know if anyone has ever peeled or

936
00:44:08,960 --> 00:44:11,080
Speaker 3: balled when layering all the time.

937
00:44:10,920 --> 00:44:12,480
Speaker 2: And you're getting ready to do your make up.

938
00:44:12,520 --> 00:44:14,759
Speaker 1: You put wine oil on and then your moist rides

939
00:44:14,760 --> 00:44:16,800
Speaker 1: and you got and then your foundation and it's ball.

940
00:44:17,200 --> 00:44:17,399
Speaker 2: Yeah.

941
00:44:17,560 --> 00:44:19,799
Speaker 3: So I'm a buller. Not everyone is a buller, and

942
00:44:19,800 --> 00:44:21,200
Speaker 3: it's lucky that I am a buller.

943
00:44:21,280 --> 00:44:22,880
Speaker 2: Bala yeah, bull breaker.

944
00:44:24,560 --> 00:44:28,080
Speaker 3: So it was really like lucky and fortunate that I

945
00:44:28,320 --> 00:44:30,600
Speaker 3: was because I was like when we were starting to

946
00:44:30,880 --> 00:44:33,640
Speaker 3: formulate and test, I was like, no, why is this bulling?

947
00:44:33,800 --> 00:44:37,000
Speaker 3: And then they're like the chemist was like, go and

948
00:44:37,200 --> 00:44:39,600
Speaker 3: try this brand. It does the same, you'll see, and

949
00:44:39,640 --> 00:44:42,000
Speaker 3: I was like, holy shit, that balls more than this does.

950
00:44:42,480 --> 00:44:44,960
Speaker 2: And I was like so adam out. I was like no,

951
00:44:45,040 --> 00:44:45,680
Speaker 2: and I reckon what.

952
00:44:45,719 --> 00:44:48,799
Speaker 3: There was like twelve changes to one product, and it

953
00:44:48,920 --> 00:44:52,239
Speaker 3: was just an elimination thing as well of like what

954
00:44:52,280 --> 00:44:54,520
Speaker 3: product is causing it? And if you like literally it

955
00:44:54,560 --> 00:44:57,960
Speaker 3: was this like science equation of like that with that didn't,

956
00:44:58,000 --> 00:44:58,879
Speaker 3: but that with that did?

957
00:44:58,920 --> 00:45:01,120
Speaker 2: So is that that or is it that yeah.

958
00:45:01,239 --> 00:45:04,880
Speaker 3: So yeah, it was coming up with a range that

959
00:45:05,640 --> 00:45:11,040
Speaker 3: could be used for everybody and for people that don't

960
00:45:11,080 --> 00:45:15,080
Speaker 3: have the time or the experience to be able to

961
00:45:15,120 --> 00:45:16,359
Speaker 3: be really confident to go.

962
00:45:16,480 --> 00:45:18,080
Speaker 2: We have thought of everything for them.

963
00:45:18,200 --> 00:45:20,760
Speaker 3: So yes, them buying into yeah, I think them buying

964
00:45:20,800 --> 00:45:25,439
Speaker 3: into the entire range just prooves that theory about people

965
00:45:25,520 --> 00:45:29,359
Speaker 3: are wanting that effortless skincare. They're wanting to go boom boom,

966
00:45:29,520 --> 00:45:30,880
Speaker 3: even down to the way we've named it.

967
00:45:30,880 --> 00:45:32,160
Speaker 2: It's like the first in line.

968
00:45:32,600 --> 00:45:36,879
Speaker 3: But when I wait before I sleep, you know, so

969
00:45:37,200 --> 00:45:38,880
Speaker 3: everything kind of makes sense.

970
00:45:39,000 --> 00:45:41,760
Speaker 2: It's really easy.

971
00:45:41,080 --> 00:45:45,239
Speaker 3: And that's I think the most humbling part is that

972
00:45:45,280 --> 00:45:49,759
Speaker 3: people are brought into the idea that of why we

973
00:45:49,960 --> 00:45:50,799
Speaker 3: created this, Like.

974
00:45:50,760 --> 00:45:52,239
Speaker 2: If it was me, I'd be like, oh, by one

975
00:45:52,280 --> 00:45:53,759
Speaker 2: or two products if you like it.

976
00:45:53,960 --> 00:45:55,399
Speaker 1: The fact that people have just gone in and bought

977
00:45:55,400 --> 00:45:59,879
Speaker 1: the hole, just trusted us and feedback amazing and yeah

978
00:46:00,080 --> 00:46:03,560
Speaker 1: really speaks volumes. Is there anything else on the cards

979
00:46:03,600 --> 00:46:06,640
Speaker 1: for Alive? Can you spill any tea or secrets to

980
00:46:06,719 --> 00:46:08,919
Speaker 1: wrap up the episode or is it all hush hush

981
00:46:09,480 --> 00:46:11,160
Speaker 1: or are we just doing what we're doing for now?

982
00:46:11,440 --> 00:46:15,359
Speaker 3: Look, there's always like we've got our MPD pipeline built

983
00:46:15,360 --> 00:46:17,880
Speaker 3: out for three years. Like we are so ahead of

984
00:46:17,920 --> 00:46:21,440
Speaker 3: the game in relation to our new product development, like

985
00:46:21,520 --> 00:46:24,680
Speaker 3: where we've developed Christmas next year already. Wow, Like this

986
00:46:24,760 --> 00:46:27,040
Speaker 3: is how organized we're trying to get, just so that

987
00:46:27,640 --> 00:46:30,520
Speaker 3: we can get in front and work more strategically than so.

988
00:46:30,640 --> 00:46:33,080
Speaker 2: They're rushing a back stuff last minute.

989
00:46:33,239 --> 00:46:36,839
Speaker 3: Yeah, and we've always been like pretty on the ball.

990
00:46:36,880 --> 00:46:41,520
Speaker 3: But as you grow, like we're in nearly forty people now,

991
00:46:42,320 --> 00:46:45,120
Speaker 3: as you grow, things just become more chaotic.

992
00:46:45,440 --> 00:46:47,880
Speaker 2: You don't, you can't be over everything.

993
00:46:47,680 --> 00:46:51,920
Speaker 3: Yes, and there's less there's more silos, you know, like

994
00:46:52,280 --> 00:46:54,120
Speaker 3: people are doing their thing over here and people are

995
00:46:54,160 --> 00:46:56,319
Speaker 3: doing their thing over there. So we've really worked on

996
00:46:56,880 --> 00:47:04,400
Speaker 3: this year creating more visibility, cohesion and just systems because

997
00:47:04,520 --> 00:47:07,799
Speaker 3: as you would know, you go from startup to scale up,

998
00:47:07,800 --> 00:47:08,760
Speaker 3: it's a whole nother.

999
00:47:09,239 --> 00:47:10,920
Speaker 2: Like oh yeah, all of a sudden, like oh my god,

1000
00:47:10,920 --> 00:47:12,080
Speaker 2: what is going on exactly?

1001
00:47:12,120 --> 00:47:15,399
Speaker 3: And your systems and your processes and your text sack

1002
00:47:15,480 --> 00:47:17,960
Speaker 3: and all of that just have to be so like

1003
00:47:18,360 --> 00:47:21,279
Speaker 3: and I just gotta say, aside, thank you, you've changed

1004
00:47:21,280 --> 00:47:22,040
Speaker 3: my fucking life.

1005
00:47:22,200 --> 00:47:26,759
Speaker 2: What with Milano? Oh yeah, listen to that in Bali. Look,

1006
00:47:26,840 --> 00:47:29,400
Speaker 2: Xander's on mill right now. How bloody good is it.

1007
00:47:30,160 --> 00:47:32,839
Speaker 3: I'll share some other secrets that I've found lately too,

1008
00:47:33,000 --> 00:47:34,520
Speaker 3: Like it's freaking game changing.

1009
00:47:34,600 --> 00:47:38,560
Speaker 2: Okay please, but that for somebody that is creative with.

1010
00:47:38,560 --> 00:47:41,239
Speaker 1: Like we run our whole business on Milano, Like that's

1011
00:47:41,239 --> 00:47:44,160
Speaker 1: how we plan everything, like all the boards with all

1012
00:47:44,200 --> 00:47:46,120
Speaker 1: the teams, so everyone knows what's going on.

1013
00:47:46,840 --> 00:47:47,720
Speaker 2: It's game changing.

1014
00:47:47,920 --> 00:47:49,800
Speaker 3: So that was I was in Bali and was in

1015
00:47:49,840 --> 00:47:52,160
Speaker 3: the gym when I was listening to your podcast, and

1016
00:47:53,000 --> 00:47:53,319
Speaker 3: I was.

1017
00:47:53,280 --> 00:47:55,440
Speaker 2: Like, it's game changing.

1018
00:47:55,640 --> 00:47:58,759
Speaker 1: I've gotten nova onto it.

1019
00:47:58,239 --> 00:48:01,399
Speaker 2: Use it. Yeah, yeah, there you go. So anyway, thank

1020
00:48:01,440 --> 00:48:04,240
Speaker 2: you for that. You're welcome.

1021
00:48:05,640 --> 00:48:08,520
Speaker 1: To wrap up every big business episode. I always end well,

1022
00:48:08,560 --> 00:48:10,080
Speaker 1: I mean, if you listen, you know I end with

1023
00:48:10,160 --> 00:48:12,040
Speaker 1: a tip of the week. It can be like a

1024
00:48:12,040 --> 00:48:13,839
Speaker 1: live hack, it can be a business hack. I feel

1025
00:48:13,840 --> 00:48:15,720
Speaker 1: like you've already given us so many tips and hacks

1026
00:48:15,719 --> 00:48:18,120
Speaker 1: throughout this But to either of you or both of you,

1027
00:48:18,200 --> 00:48:19,359
Speaker 1: have a tip of the week for us.

1028
00:48:19,560 --> 00:48:21,719
Speaker 3: Jeez, you know how quite often we can be like

1029
00:48:21,760 --> 00:48:23,280
Speaker 3: we just need to get to that step and everything

1030
00:48:23,320 --> 00:48:26,000
Speaker 3: will be okay, or I just need to do that

1031
00:48:26,040 --> 00:48:27,520
Speaker 3: and it will feel good. Like we've done that our

1032
00:48:27,520 --> 00:48:29,439
Speaker 3: whole lives almost you know what I mean, Like once again,

1033
00:48:29,440 --> 00:48:30,800
Speaker 3: at that point, everything will be fine.

1034
00:48:31,120 --> 00:48:32,560
Speaker 2: And I think it's learning.

1035
00:48:32,239 --> 00:48:35,399
Speaker 3: To accept that that's never going to be the case.

1036
00:48:35,440 --> 00:48:39,080
Speaker 3: There's always going to be something life that once something

1037
00:48:39,200 --> 00:48:42,239
Speaker 3: in one department works out well, something else is going

1038
00:48:42,280 --> 00:48:46,319
Speaker 3: to and that's life. So to not always live in

1039
00:48:46,400 --> 00:48:49,560
Speaker 3: the moment ahead, to live in the moments now, because

1040
00:48:49,600 --> 00:48:52,279
Speaker 3: if we're constantly living in that stay of when this

1041
00:48:52,360 --> 00:48:55,319
Speaker 3: happens or when that happens, I can finally relax or

1042
00:48:55,440 --> 00:48:58,000
Speaker 3: enjoying my life or stop being so busy you're missing

1043
00:48:58,000 --> 00:49:00,759
Speaker 3: out on life. Yes, so yeah, I read shared that

1044
00:49:00,760 --> 00:49:03,200
Speaker 3: on Instagram because it really resonated with Man, it's not

1045
00:49:03,239 --> 00:49:04,360
Speaker 3: a tip, it's just a little bit. No.

1046
00:49:04,560 --> 00:49:06,239
Speaker 1: I love that, you know, the tip of the week

1047
00:49:06,280 --> 00:49:08,560
Speaker 1: can also be I share quotes every now and then too,

1048
00:49:08,640 --> 00:49:10,920
Speaker 1: so I absolutely love that. And yeah, especially when you're

1049
00:49:10,960 --> 00:49:13,000
Speaker 1: in business, you know, it's a rat race. You're always

1050
00:49:13,000 --> 00:49:15,080
Speaker 1: thinking of what you can do next. And I said,

1051
00:49:15,080 --> 00:49:17,080
Speaker 1: each all the time, I need to just like stop, yeah,

1052
00:49:17,320 --> 00:49:17,840
Speaker 1: enjoy I know.

1053
00:49:17,840 --> 00:49:21,480
Speaker 3: What I call call it the permanently dissatisfied syndrome, and

1054
00:49:21,760 --> 00:49:24,319
Speaker 3: it could it can actually eat you up. And I

1055
00:49:24,360 --> 00:49:26,800
Speaker 3: think the older we get, I think here forty is,

1056
00:49:26,840 --> 00:49:28,080
Speaker 3: and I think you have a little bit of a

1057
00:49:28,520 --> 00:49:29,640
Speaker 3: different perspective on life.

1058
00:49:29,760 --> 00:49:30,759
Speaker 2: Just you're not going to live forever.

1059
00:49:31,280 --> 00:49:34,719
Speaker 3: Yeah, Like mortality sets in and you're like it. And

1060
00:49:34,840 --> 00:49:35,920
Speaker 3: I do live.

1061
00:49:35,960 --> 00:49:38,799
Speaker 1: My lives and my days like this now thinking of

1062
00:49:39,080 --> 00:49:40,560
Speaker 1: my god, we're forty, like.

1063
00:49:42,360 --> 00:49:44,840
Speaker 2: Yeah, and go and be around forever.

1064
00:49:44,960 --> 00:49:48,839
Speaker 3: So stop always like chasing that happiness, because when I

1065
00:49:48,880 --> 00:49:51,120
Speaker 3: was twenty, I was like, oh, when I'm forty, you know,

1066
00:49:51,239 --> 00:49:53,200
Speaker 3: and nothing ever seems to be good enough. And I

1067
00:49:53,200 --> 00:49:57,200
Speaker 3: think in that entrepreneurial mind and for people that are

1068
00:49:57,320 --> 00:50:01,040
Speaker 3: driven and are always chasing something, it can actually be

1069
00:50:01,400 --> 00:50:04,920
Speaker 3: a bad thing. So to actually stop yourself in your

1070
00:50:04,920 --> 00:50:07,600
Speaker 3: track and be consciously aware of it.

1071
00:50:07,760 --> 00:50:09,840
Speaker 2: Yeah, you need to enjoy today, like get up and

1072
00:50:09,880 --> 00:50:11,840
Speaker 2: win the day and like today.

1073
00:50:14,320 --> 00:50:17,600
Speaker 1: Even though normal Monday, I'm going to get up today

1074
00:50:17,640 --> 00:50:25,120
Speaker 1: and today ever get home like motherfucker. Not that I'm

1075
00:50:25,160 --> 00:50:27,239
Speaker 1: like a wo wo or anything, but I'm about like,

1076
00:50:27,320 --> 00:50:30,440
Speaker 1: especially in entrepreneurship and business, like, haven't that positive mindset

1077
00:50:30,520 --> 00:50:31,800
Speaker 1: can absolutely change your life.

1078
00:50:31,840 --> 00:50:33,680
Speaker 3: And you've got to be your own, you know, motivator,

1079
00:50:33,680 --> 00:50:35,759
Speaker 3: because no one's there fucking saving you, that's for sure.

1080
00:50:36,200 --> 00:50:36,399
Speaker 2: Hey.

1081
00:50:36,440 --> 00:50:38,120
Speaker 3: The other thing that I saw on your Instagram the

1082
00:50:38,160 --> 00:50:40,440
Speaker 3: other day, which I was like, fuck, yes, is that

1083
00:50:40,560 --> 00:50:43,200
Speaker 3: whole idea about you don't own the place that you're

1084
00:50:43,239 --> 00:50:44,760
Speaker 3: about to renovate for your office.

1085
00:50:45,000 --> 00:50:47,160
Speaker 2: Yeah, but I still do it up anyway. Yeah, but

1086
00:50:47,400 --> 00:50:49,320
Speaker 2: we did the same.

1087
00:50:47,960 --> 00:50:53,680
Speaker 3: We rented a church, an old dilapidated church, and we're like,

1088
00:50:53,880 --> 00:50:56,200
Speaker 3: this has make it your own.

1089
00:50:56,360 --> 00:50:58,479
Speaker 2: Like, yeah, half a million rollers on doing it.

1090
00:50:58,600 --> 00:51:00,840
Speaker 1: But my staff are going to love it, be more productive,

1091
00:51:01,120 --> 00:51:05,000
Speaker 1: they're going to enjoy hundred. Yeah, like we might make

1092
00:51:05,040 --> 00:51:07,960
Speaker 1: more sales because they feel better in their role, you know.

1093
00:51:08,160 --> 00:51:10,120
Speaker 2: So I'm all for it. And you're like, you're just

1094
00:51:10,200 --> 00:51:10,719
Speaker 2: renting it.

1095
00:51:10,800 --> 00:51:13,920
Speaker 1: Might go stay your own business and rent a shitty

1096
00:51:13,920 --> 00:51:16,359
Speaker 1: office and don't change it, and see how many people quit.

1097
00:51:18,680 --> 00:51:20,680
Speaker 2: We were to bloody five year lease on this too.

1098
00:51:20,680 --> 00:51:21,600
Speaker 2: We didn't even have five.

1099
00:51:21,480 --> 00:51:26,440
Speaker 1: Plus three, three plus two because I wasn't sure if

1100
00:51:26,480 --> 00:51:28,319
Speaker 1: we're going to stay because it's not the forever after.

1101
00:51:28,520 --> 00:51:30,200
Speaker 2: I'm not going to make it nice for those three years.

1102
00:51:30,239 --> 00:51:33,320
Speaker 2: You know. One hundred it's priceless. It is priceless. You

1103
00:51:33,360 --> 00:51:35,440
Speaker 2: can't put you cannot put a figure on it. Exactly.

1104
00:51:35,440 --> 00:51:37,279
Speaker 1: I'm glad you're with me on that one. Anyway, I'll

1105
00:51:37,280 --> 00:51:38,440
Speaker 1: see you soon in Adelaide

1106
00:51:38,600 --> 00:51:41,040
Speaker 2: And we'll show you the good spots and where not

1107
00:51:41,080 --> 00:51:41,319
Speaker 2: to go.