WEBVTT - Athletes Authority ON AIR | Ep. 181 - "We're Back" featuring Karl, Lachlan and Tom

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<v Speaker 1>We're back. It's been a hot minute, boys, it has

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<v Speaker 1>been been more than a minute.

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<v Speaker 2>It certainly has been. I can't remember the last time

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<v Speaker 2>this one went up, and I'm very excited.

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<v Speaker 1>Sixth of Journe Tommy was our last episode. We've had

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<v Speaker 1>a pretty full on five months, and I reckon we

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<v Speaker 1>should be set in the stage with kind of what's

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<v Speaker 1>been what's been going on, and have been navigating all

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<v Speaker 1>the stuff on there on the outside. You guys have

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<v Speaker 1>seen a lot we've been absent on the podcast. Why

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<v Speaker 1>don't we kind of give a bit of a download. Lockie, Well,

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<v Speaker 1>you had one job to introduce it, and you didn't

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<v Speaker 1>even intro. You didn't say what podcast number we're up to.

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<v Speaker 1>We're like a jo authority on air. No no, no where,

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<v Speaker 1>Joe robe Tom's in condfirm. I literally said, who is introing?

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<v Speaker 1>And Carl said I will, And he's done nothing but

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<v Speaker 1>say it's a hot minute. Now we're just gonna we're

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<v Speaker 1>just gonna assume like everyone knows who we are. So

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<v Speaker 1>what episode are we at? We're one eight one, one

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<v Speaker 1>eighty one. That's pretty impressive with six month hiatus. Yes

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<v Speaker 1>we have, Yes, so we're back and on the podcast

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<v Speaker 1>today we have Karl sitting opposite Lucky and Tommy as well,

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<v Speaker 1>so all three obviously our podcast host, Jordi has left

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<v Speaker 1>us a few months ago and it's taken a while

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<v Speaker 1>for us to get back into it. But we're back

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<v Speaker 1>and we've obviously we've certainly decided that this has got

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<v Speaker 1>to be a priority for us over the next couple

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<v Speaker 1>of weeks and months. But we're back. Well, we've been

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<v Speaker 1>wanting to do this from day one since Jordie left,

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<v Speaker 1>but we've just had some important priorities, haven't we massively? Massively?

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<v Speaker 1>Why don't we start there, Locke, If we go back

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<v Speaker 1>to our last episode in June, where do you see

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<v Speaker 1>the company? What are our challenges? Well, I think June,

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<v Speaker 1>I think you've said one eight zero was me and

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<v Speaker 1>George having a chat, and I think right then was

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<v Speaker 1>myself at the time stepping away from Swift's. That was

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<v Speaker 1>the last little stint of Swifts, which was unreal. We

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<v Speaker 1>hired a great man in James Begley to take over

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<v Speaker 1>in the Strength editioning role. Lucky for me, I'm still

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<v Speaker 1>involved in them from a consultancy standpoint, and a shout

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<v Speaker 1>out to my work wife Danny Mace. She obviously didn't

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<v Speaker 1>want to lose me, so she's kept me around, which

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<v Speaker 1>is great, But it's certainly a priority that we decided

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<v Speaker 1>that we wanted to double down a little bit more

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<v Speaker 1>with a lot more education work, a lot more PD

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<v Speaker 1>work as well. And to be honest, me stepping away

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<v Speaker 1>there probably timed it quite well because it means that

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<v Speaker 1>I can be around for well. The man next to me,

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<v Speaker 1>Tommy stepping away or at least down regulating his attendance here,

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<v Speaker 1>so he'll be stepping away from header performance and congratulations

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<v Speaker 1>on the new role with the Rabbit O's mate. Well done.

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<v Speaker 1>We'll delve into that a little a little bit sooner.

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<v Speaker 1>But obviously Jordie leaving as well to spread his wings.

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<v Speaker 1>The entrepreneurial man he is, obviously even I was having

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<v Speaker 1>a bee with him on Sunday and he was showing

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<v Speaker 1>me his sports science set up in his kitchen. Yeah

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<v Speaker 1>what him and may have got a full Volve suite

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<v Speaker 1>in the kitchen plus so talking about practice what you preach,

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<v Speaker 1>certainly got everything there. So he's obviously getting stuck into

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<v Speaker 1>some really good one on one field sessions. He's been

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<v Speaker 1>prioritizing he's certainly learned to learn to love the speed

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<v Speaker 1>and agility side of things over the past few months,

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<v Speaker 1>if not years, so that's been going well. Obvious he's

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<v Speaker 1>kicked off his own podcast as well coached give a

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<v Speaker 1>shout out there. And then we've had Brendan who has

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<v Speaker 1>progressed over to the EPL side of things with the

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<v Speaker 1>wolver Hampton Wolverhampton Wolves. I'm not a massive EPL man,

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<v Speaker 1>but I believe that is their name, and obviously loving

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<v Speaker 1>loving the role there is in an interesting town so

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<v Speaker 1>to speak, there's not a lot to do there, but

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<v Speaker 1>certainly enjoying himself with the role.

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<v Speaker 3>Everyone who knows Brenda like that's his dream role.

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<v Speaker 1>You know, he's massive.

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<v Speaker 2>He's living out his dream and although that Wolverhampton probably

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<v Speaker 2>doesn't have the most exciting things going on the fact

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<v Speaker 2>that Brenda gets to go and go to soccer every

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<v Speaker 2>day foot Paul I should say he will be absolutely

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<v Speaker 2>in his elements, which is great to stoke stoke for

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<v Speaker 2>Brendo and yeah, I'm sure he's going to go.

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<v Speaker 3>You know, he's going to go fantastically over there.

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<v Speaker 1>We're We're still have two more. We had Juzzy with

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<v Speaker 1>Justin Richardson head to the war Atars, so he's officially

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<v Speaker 1>at the Tars. Still can't work out if his strength

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<v Speaker 1>condition coach or Phisio there, but a little bit of both, mate, Yeah,

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<v Speaker 1>refer to LinkedIn or instagrant I get updated, lare on

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<v Speaker 1>LinkedIn than anything. So he's been effectively the rehab Phisio there,

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<v Speaker 1>I believe is his sort of day in, day out title,

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<v Speaker 1>which which is fantastic. So getting down and dirty there,

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<v Speaker 1>so good luck to him as well. Obviously doesn't move

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<v Speaker 1>or leave Sydney like if you've been playing at home.

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<v Speaker 1>He did predict he was leaving Sydney about eight months ago.

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<v Speaker 1>I believe the flight's still booked in Jaen just in

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<v Speaker 1>case something comes up, But now he's actually staying in Sydney.

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<v Speaker 3>We has left Sydney, but it was more for the

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<v Speaker 3>rehab conference and it's.

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<v Speaker 1>Got some time. Ye are you right? You're spot on.

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<v Speaker 1>He probably used the frequent flies, but also I don't

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<v Speaker 1>know if he's going to leave his new partner as well.

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<v Speaker 1>They're obviously the world we got to we've got to

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<v Speaker 1>get our followers back, the deeper meaningful stuff and.

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<v Speaker 3>The old big brother after hours.

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<v Speaker 1>So contexted he did have a relationship breakup which probably

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<v Speaker 1>sparked you know, him needing a change of scenery. He

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<v Speaker 1>wanted to travel to the UK, get a role in

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<v Speaker 1>the UK and start afresh, which you know, we've all

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<v Speaker 1>been there and had a relationship breakup and wanted to

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<v Speaker 1>reassess our situation. But I think he quickly fell into

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<v Speaker 1>another relationship which has grounded him a bit more back

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<v Speaker 1>in Sydney Classic but maybe we need to We'll get

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<v Speaker 1>him on the podcast. Yeah, he can explain it, he

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<v Speaker 1>can defend himself exactly. And our final one recently obviously

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<v Speaker 1>last week, last week, last week, last week Sabrina. So

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<v Speaker 1>she has nested herself for a role with the Eneral

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<v Speaker 1>Bulldogs and eral w and she goes on to the

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<v Speaker 1>profertional world as well, which is for her being a

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<v Speaker 1>big dream. So you know, we wish her well and congratulations,

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<v Speaker 1>but can't help a feel like we're just we're just

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<v Speaker 1>breeding coaches for other people at this stage. So so hopefully.

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<v Speaker 2>I think that's a really exciting thing though lots, and

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<v Speaker 2>I think something that maybe those listeners and those that

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<v Speaker 2>are not associated with the brand, you know, you see

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<v Speaker 2>a bit of movement or whatever from the outside. But

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<v Speaker 2>I think it's so exciting that for us as a

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<v Speaker 2>brand that we're finally breeding, you know, quality coaches that

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<v Speaker 2>are making the step in a professional sport. You know,

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<v Speaker 2>I can speak for myself, and it is a hard

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<v Speaker 2>jump to make, as we know. You know, you and

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<v Speaker 2>I have often spoke about we know where the private

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<v Speaker 2>sector is at. We know how strong it is and

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<v Speaker 2>what it does for a coach's ability both on the

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<v Speaker 2>gym floor, managing athletes and everything that goes with that.

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<v Speaker 2>But you know, I think from that real sort of

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<v Speaker 2>viewpoint of professional sport, it's probably struggled to be seen

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<v Speaker 2>at the same level. But I finally feel like that

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<v Speaker 2>tide's turning. I'm really proud to say that our company

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<v Speaker 2>is been a really big driver of that. And I think,

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<v Speaker 2>if you know, I think professional sport and the landscape

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<v Speaker 2>in Australia is going to be a far better place

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<v Speaker 2>with a strong private sector because people can jump between

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<v Speaker 2>and you know, it's not just about the logo there.

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<v Speaker 2>Then you know they're able to jump between the private

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<v Speaker 2>sector and know that they're going to get really good

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<v Speaker 2>strength and conditioning, can be really good practitioners.

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<v Speaker 3>I think he's only beneficial for everyone involved.

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<v Speaker 1>Right, and to add context to that before we delve

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<v Speaker 1>into probably the internal side of it where we're at now.

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<v Speaker 1>I say this a lot to people around, but if

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<v Speaker 1>we use just as an example, day in day out,

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<v Speaker 1>his list would be approximately forty rehab athletes that he's

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<v Speaker 1>coaching on the field, he's coaching on the gym floor,

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<v Speaker 1>he's programming for, he's treating, he's writing longer term programs

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<v Speaker 1>and timelines for, and then he transitions into professional sport

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<v Speaker 1>and he's doing all the same things. But the rehab list, well,

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<v Speaker 1>if you're unlucky, he's twelve. But if we take an

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<v Speaker 1>average of that team sport environment around the seven mark,

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<v Speaker 1>so we've had it before.

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<v Speaker 3>You know.

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<v Speaker 1>Alan Robinson was the same who went to Wartas and

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<v Speaker 1>really found that that shift from what we do into

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<v Speaker 1>the pro sport actually easier. There's otherly over prepare people

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<v Speaker 1>for prosport, and there's other things to do with pro sport.

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<v Speaker 1>We can travel all these expectations and probably more pressure,

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<v Speaker 1>I'll admit that, but ultimately management of long term rehab

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<v Speaker 1>and the x's and o's of what you do as

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<v Speaker 1>a rehab coach, and will refer back to strength editioning

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<v Speaker 1>coach as well, same premise that they're so well prepared

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<v Speaker 1>for it that that doesn't even need to be an

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<v Speaker 1>issue for the skill set's there. It's it's then just

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<v Speaker 1>adapting to that professional environment, which which can be done

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<v Speaker 1>very quickly. That's maybe a nice segue. We've been intentionally

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<v Speaker 1>quiet about how we've navigated this time, you know, from

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<v Speaker 1>the outside looking in, and I certainly received a lot

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<v Speaker 1>of messages and DMS emails from concerned gim owners whatever

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<v Speaker 1>it might be, Hey, what's going on at AA you know,

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<v Speaker 1>or you're great staff for leaving. It's been a bit

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<v Speaker 1>of a psychological reframe for us, hasn't it in easily

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<v Speaker 1>feeling like we can go we're losing great people to

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<v Speaker 1>this reframe of nowhere developing great people and that that

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<v Speaker 1>needs to be something that we should be proud of,

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<v Speaker 1>because there really hasn't been a viable alternative to pro

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<v Speaker 1>sport as a pathway to athletic experience. And I think

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<v Speaker 1>that's been big for us is to go no, we

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<v Speaker 1>need to probably just champion this idea that that private

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<v Speaker 1>sector needs to be a development pathway in a pro

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<v Speaker 1>sport and we need to celebrate that rather than, you know,

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<v Speaker 1>get down the dumb set we're developing but then losing

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<v Speaker 1>great people. And I think I've said this too before,

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<v Speaker 1>because I think I don't know who said it, I'm

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<v Speaker 1>probably going to bastardize it. But the old adage of

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<v Speaker 1>you know, what if we develop people and then they leave?

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<v Speaker 1>Are that Socrates? And then is that Socrates? That sounds

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<v Speaker 1>well earlier what if we develop people they leave? And

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<v Speaker 1>then the other added is well what if you don't

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<v Speaker 1>develop them and they stay? And for us, that's a

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<v Speaker 1>big part that I would much prefer to where the

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<v Speaker 1>problems that come with losing great staff that we have

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<v Speaker 1>to replace rather than the far more adverse effect of

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<v Speaker 1>not developing stuff and I'm staying and suddenly it's like, oh,

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<v Speaker 1>our quality of staff are terrible. I'd much prefer to

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<v Speaker 1>to push, push, push, you develop where you can. And

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<v Speaker 1>obviously we like to think of it as an organic

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<v Speaker 1>development where sometimes you're so close to them you don't

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<v Speaker 1>realize how good they've gotten until they leave, and then

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<v Speaker 1>you try and bring other people through and you're like, God,

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<v Speaker 1>there's a fair gap. And that's not a bad thing,

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<v Speaker 1>but that just shows that the development they get here,

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<v Speaker 1>I think has been fantastic and now we face the

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<v Speaker 1>next challenge of replacing good staff. And we're lucky enough

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<v Speaker 1>that currently we've got great staff here, you know, as

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<v Speaker 1>far as our coaches, We've got Alex Burger who's come

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<v Speaker 1>on recently who's absolutely commanded our field program, killed it.

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<v Speaker 1>He's with the Oli Rus. We've got Anthony SAMs has

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<v Speaker 1>been here quite a few years now from our internship program,

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<v Speaker 1>manage nor short or premiership this year. Probably should have

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<v Speaker 1>done it last year as well, but the Norse Shall

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<v Speaker 1>curse got him. And then Denzel's who's been running our

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<v Speaker 1>lt A D program and probably over the past six

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<v Speaker 1>months is has really elevated into some senior athletes and

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<v Speaker 1>working with some international based athletes that has been doing

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<v Speaker 1>fantastic jobs, so it's not hard for them to take

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<v Speaker 1>up the slack. We obviously still need to replace our

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<v Speaker 1>head of performance, and we will do that in good time,

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<v Speaker 1>and we'll find a person that is as amazing as

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<v Speaker 1>shoes are you tell me fourteen, Yeah, well, the shoes

0:11:34.640 --> 0:11:39.880
<v Speaker 1>are hard to fill. One of the big realizations for

0:11:39.960 --> 0:11:42.400
<v Speaker 1>me too, if between the three of us, you know,

0:11:42.640 --> 0:11:47.240
<v Speaker 1>for everyone listening on, well, other three. Yeah, the three

0:11:47.280 --> 0:11:52.920
<v Speaker 1>of us being the owners, I've probably managed this the

0:11:52.920 --> 0:11:57.320
<v Speaker 1>the least well, I would say. But the big realization

0:11:57.480 --> 0:12:02.280
<v Speaker 1>for me is that we probably also overweight the value

0:12:02.640 --> 0:12:06.400
<v Speaker 1>in legacy experience, for example, you know, Juzzy being here

0:12:06.440 --> 0:12:08.400
<v Speaker 1>for five years or Brendo being here for five years

0:12:08.440 --> 0:12:11.680
<v Speaker 1>or whatever it might be, and underweight the value and

0:12:11.720 --> 0:12:16.040
<v Speaker 1>the utility of a fresh perspective, you know. And I

0:12:16.080 --> 0:12:19.440
<v Speaker 1>can draw on some examples there, Kalin, who's replaced Juzzy

0:12:19.679 --> 0:12:24.360
<v Speaker 1>very different skill set, are also very competent in different

0:12:24.360 --> 0:12:26.920
<v Speaker 1>ways and adding things to the rehab program that maybe

0:12:27.000 --> 0:12:30.400
<v Speaker 1>wasn't Juzzy's strength, and vice versa. And so I think

0:12:30.480 --> 0:12:34.920
<v Speaker 1>the big realization for me personally is that as much

0:12:34.960 --> 0:12:39.240
<v Speaker 1>as it's important to secure great staff, being willing to

0:12:39.400 --> 0:12:41.959
<v Speaker 1>let them move on to their next opportunity and then

0:12:42.040 --> 0:12:44.800
<v Speaker 1>finding someone who can see it from a different lens

0:12:44.920 --> 0:12:47.400
<v Speaker 1>can potentially be the thing that takes the company to

0:12:47.480 --> 0:12:49.079
<v Speaker 1>another level. And you know, that's how we need to

0:12:49.080 --> 0:12:52.079
<v Speaker 1>look at your role, Tommy. As hard as those shoes

0:12:52.120 --> 0:12:55.440
<v Speaker 1>are to feel, perhaps a new lens is exactly what

0:12:55.480 --> 0:12:57.880
<v Speaker 1>the company needs. And that's how we've almost got to

0:12:57.920 --> 0:13:01.000
<v Speaker 1>see that. I know, for I'm sure where I'm sure

0:13:01.000 --> 0:13:03.000
<v Speaker 1>not the only gym owners who have lost great people

0:13:03.360 --> 0:13:07.120
<v Speaker 1>to new opportunities. And you know, to keep an open

0:13:07.200 --> 0:13:10.240
<v Speaker 1>mind is probably really important for us to not to

0:13:10.280 --> 0:13:13.640
<v Speaker 1>spare because I know that was definitely that's my proclivity,

0:13:13.760 --> 0:13:16.679
<v Speaker 1>that is to worry too much. So I think that's

0:13:16.720 --> 0:13:18.960
<v Speaker 1>been that's been really good for us because we're at

0:13:18.960 --> 0:13:21.960
<v Speaker 1>the other end of it. I feel I think Mike Young,

0:13:22.000 --> 0:13:25.400
<v Speaker 1>we've obviously athletically that he says, yeah, he wrote the code,

0:13:25.559 --> 0:13:27.360
<v Speaker 1>and then every one of his staff just add to

0:13:27.400 --> 0:13:30.240
<v Speaker 1>that code, and I think it's a great, little nerdy

0:13:30.240 --> 0:13:31.400
<v Speaker 1>way to look at it. It's a great way to

0:13:31.440 --> 0:13:33.920
<v Speaker 1>look at it that you know, ultimately what we start.

0:13:34.000 --> 0:13:36.960
<v Speaker 1>He's sort of like HTML code. Is that what he means, Okay,

0:13:37.200 --> 0:13:39.559
<v Speaker 1>go back to Walcross, But no, it is right, and

0:13:40.240 --> 0:13:48.000
<v Speaker 1>I think you go, you know, so I couldn't let

0:13:48.040 --> 0:13:49.480
<v Speaker 1>Carl go back.

0:13:50.440 --> 0:13:53.360
<v Speaker 2>But I do think that every every staff member that's

0:13:53.360 --> 0:13:56.120
<v Speaker 2>come in so far, you know, regardless of how long

0:13:56.160 --> 0:13:57.760
<v Speaker 2>they've been here, whether it's been a small period or

0:13:57.760 --> 0:13:59.959
<v Speaker 2>a long period, they've left the brand in a better place.

0:14:00.080 --> 0:14:01.760
<v Speaker 2>And that's all we can ask for. And I think

0:14:01.800 --> 0:14:04.560
<v Speaker 2>that you know, from a big picture of stuff. If

0:14:04.720 --> 0:14:06.760
<v Speaker 2>we have staff that come in, they're going to offer

0:14:06.800 --> 0:14:09.760
<v Speaker 2>opinions and see things through a different lens, which is fantastic.

0:14:10.200 --> 0:14:12.160
<v Speaker 2>But the brand's just got to keep evolving. I think

0:14:12.160 --> 0:14:14.720
<v Speaker 2>that's something that's happened really well that every staff member

0:14:14.720 --> 0:14:16.679
<v Speaker 2>that's come in, you know, is left there. We all

0:14:17.040 --> 0:14:19.280
<v Speaker 2>there little spin on it or there we'd all sort

0:14:19.280 --> 0:14:21.560
<v Speaker 2>of you know, their own stamp on it, and it's

0:14:21.600 --> 0:14:23.400
<v Speaker 2>made as better as a company. So you know, I

0:14:23.400 --> 0:14:26.320
<v Speaker 2>think those that have sort of gone before and have

0:14:26.560 --> 0:14:29.480
<v Speaker 2>you know, really helped develop, you know, they've left it

0:14:29.480 --> 0:14:31.280
<v Speaker 2>in a really good spot for the for the next

0:14:31.280 --> 0:14:31.960
<v Speaker 2>ones to take cover.

0:14:32.080 --> 0:14:34.000
<v Speaker 1>We like Tommy, he's going to be known for his

0:14:34.040 --> 0:14:34.960
<v Speaker 1>famous golf days.

0:14:35.200 --> 0:14:35.720
<v Speaker 3>Yeah, that's it.

0:14:36.440 --> 0:14:40.280
<v Speaker 1>I just relentless with our staff. Everyone look forward to

0:14:40.280 --> 0:14:43.600
<v Speaker 1>to the golf days that that never happened happened. So

0:14:43.840 --> 0:14:46.760
<v Speaker 1>that's that's maybe a And you know, we've spoken about

0:14:46.760 --> 0:14:49.800
<v Speaker 1>how we've managed this transition with staff. We've got fresh team,

0:14:49.840 --> 0:14:53.360
<v Speaker 1>fresh perspectives from your guys vantage points. What have you

0:14:53.480 --> 0:14:55.840
<v Speaker 1>seen is the key challenges that you felt like we

0:14:55.880 --> 0:15:00.920
<v Speaker 1>need to overcome. Since June July, we kind of we

0:15:00.960 --> 0:15:04.080
<v Speaker 1>went very internal we said, okay, look, we've got some priorities.

0:15:04.120 --> 0:15:07.480
<v Speaker 1>We can't focus on everything. Jeordie's moved on. You know,

0:15:07.640 --> 0:15:10.440
<v Speaker 1>a podcast is something that we love to do, but

0:15:11.160 --> 0:15:13.920
<v Speaker 1>it can't be our first priority right now. What from

0:15:14.000 --> 0:15:16.280
<v Speaker 1>your vantage point, were the things we were focusing on

0:15:16.480 --> 0:15:17.640
<v Speaker 1>and how do you think that's gone?

0:15:18.560 --> 0:15:19.920
<v Speaker 3>Yeah, a great question.

0:15:20.040 --> 0:15:23.320
<v Speaker 2>I think when we started to look at what we

0:15:23.320 --> 0:15:25.040
<v Speaker 2>were doing really well, but then also look at some

0:15:25.080 --> 0:15:26.960
<v Speaker 2>of the challenges at the time that we were facing,

0:15:27.000 --> 0:15:29.640
<v Speaker 2>and it just happened to also coincide with obviously some

0:15:29.680 --> 0:15:31.680
<v Speaker 2>movement and some of our staff moving on to bigger

0:15:31.680 --> 0:15:34.640
<v Speaker 2>and better roles. But I think initially we were faced,

0:15:34.840 --> 0:15:37.520
<v Speaker 2>like many business owners and many businesses out there, not

0:15:37.560 --> 0:15:40.000
<v Speaker 2>just gyms, but with the reality of the cost of

0:15:40.000 --> 0:15:43.520
<v Speaker 2>living and everything that was increasing. You know, how did

0:15:43.560 --> 0:15:46.600
<v Speaker 2>we still offer a really fantastic program that was going

0:15:46.640 --> 0:15:49.240
<v Speaker 2>to deliver something that we were really proud of, but

0:15:49.360 --> 0:15:53.040
<v Speaker 2>make it more affordable and make our athletes be able

0:15:53.040 --> 0:15:55.520
<v Speaker 2>to continue to enjoy it and everything that they'd come

0:15:55.560 --> 0:15:57.880
<v Speaker 2>to known at a little bit better.

0:15:57.680 --> 0:15:59.880
<v Speaker 1>Price and send it more affordable priced correct.

0:16:00.040 --> 0:16:02.680
<v Speaker 2>And you know, like a lot of businesses, we weren't

0:16:02.680 --> 0:16:04.920
<v Speaker 2>the only ones feeling that sort of pinch in terms of,

0:16:05.840 --> 0:16:08.440
<v Speaker 2>you know, people are having to make tough decisions around

0:16:08.800 --> 0:16:11.120
<v Speaker 2>you know, what they valued and where they put their

0:16:11.120 --> 0:16:13.880
<v Speaker 2>money in. I think for a lot of our athletes,

0:16:13.920 --> 0:16:15.840
<v Speaker 2>you know, we're at home to them, and you know,

0:16:15.880 --> 0:16:18.040
<v Speaker 2>they were made din't forced to make really tough decisions

0:16:18.080 --> 0:16:21.720
<v Speaker 2>that they didn't want to ultimately make around well do

0:16:21.800 --> 0:16:24.240
<v Speaker 2>I put fuel in my car or do I come

0:16:24.240 --> 0:16:28.320
<v Speaker 2>to the gym? And that's a little bit of an

0:16:28.320 --> 0:16:30.840
<v Speaker 2>exaggeration there, but to be honest, it was it was

0:16:30.880 --> 0:16:32.200
<v Speaker 2>that what we were fast.

0:16:31.880 --> 0:16:33.480
<v Speaker 1>To reality more than yeah.

0:16:33.800 --> 0:16:38.000
<v Speaker 2>And so I think for us, you know, probably your

0:16:38.040 --> 0:16:39.760
<v Speaker 2>pride gets in the way a little bit as well.

0:16:39.840 --> 0:16:43.240
<v Speaker 2>That we were we knew the service and the level

0:16:43.280 --> 0:16:45.720
<v Speaker 2>of service that we wanted to offer, and you know,

0:16:46.040 --> 0:16:47.960
<v Speaker 2>for the three of us in this room, and to

0:16:47.960 --> 0:16:51.440
<v Speaker 2>be honest, everyone here in the facility, we didn't want

0:16:51.480 --> 0:16:54.200
<v Speaker 2>to just roll something out that we weren't proud of.

0:16:54.240 --> 0:16:56.640
<v Speaker 2>And that comes with its challenges, right because everything that

0:16:56.680 --> 0:16:59.680
<v Speaker 2>we've done from a service model and how we offer

0:17:00.120 --> 0:17:03.760
<v Speaker 2>what we do cost money, and so we have had

0:17:03.840 --> 0:17:07.320
<v Speaker 2>to really rethink and you know, I think between the

0:17:07.359 --> 0:17:09.760
<v Speaker 2>three of us and we're able to come up with

0:17:10.000 --> 0:17:13.080
<v Speaker 2>a model that I'm really excited about. I think is really,

0:17:13.800 --> 0:17:16.360
<v Speaker 2>you know, change the way we're looking at athletic development.

0:17:16.440 --> 0:17:21.200
<v Speaker 2>I think it's something that you know, I think has

0:17:21.240 --> 0:17:24.480
<v Speaker 2>been a really revolution, a big revolution for our company

0:17:24.760 --> 0:17:26.800
<v Speaker 2>and the way we deliver strength and conditioning to make

0:17:26.840 --> 0:17:29.760
<v Speaker 2>it more affordable for people yet still know that they're

0:17:29.760 --> 0:17:32.879
<v Speaker 2>getting individualized training. So for us, the big challenge firstly

0:17:33.000 --> 0:17:35.280
<v Speaker 2>was how do we find a product and then secondly,

0:17:35.280 --> 0:17:37.119
<v Speaker 2>how do we roll this out? And what does that

0:17:37.160 --> 0:17:40.200
<v Speaker 2>look like from a key man who are doing each aspect?

0:17:40.200 --> 0:17:42.399
<v Speaker 2>And I think that was a really big challenge that

0:17:42.840 --> 0:17:44.600
<v Speaker 2>I think over the last six months. You know, I'm

0:17:44.600 --> 0:17:46.600
<v Speaker 2>not going to say that we've got it absolutely perfect,

0:17:46.600 --> 0:17:48.639
<v Speaker 2>but I think, you know, what we've come up with

0:17:48.880 --> 0:17:50.520
<v Speaker 2>I'm pretty pretty stoked about.

0:17:50.600 --> 0:17:54.239
<v Speaker 1>So let's flash that out. Where was what was our

0:17:54.240 --> 0:17:57.000
<v Speaker 1>product prior to this transition? What's the product now? In

0:17:57.080 --> 0:17:59.360
<v Speaker 1>terms of what we've done with the ADP who want

0:17:59.359 --> 0:18:01.240
<v Speaker 1>to kind of explain and how we've made this transition,

0:18:01.280 --> 0:18:03.600
<v Speaker 1>how we've made it more affordable, Where we decided what

0:18:03.640 --> 0:18:06.560
<v Speaker 1>we're going to trade off, why we decided to trade

0:18:06.600 --> 0:18:08.560
<v Speaker 1>off certain things and not other things, and just give

0:18:08.600 --> 0:18:13.199
<v Speaker 1>some contacts. I think the assumption that was firstly governing

0:18:13.240 --> 0:18:17.320
<v Speaker 1>everything was that high performance athletic training, whatever you want

0:18:17.359 --> 0:18:22.879
<v Speaker 1>to call it, required the inundated attention of a coach,

0:18:23.840 --> 0:18:26.560
<v Speaker 1>daily modification, weekly, modifiate, whatever you want to look at it.

0:18:27.240 --> 0:18:30.920
<v Speaker 1>You know, the mentality of a coach managing an athlete,

0:18:31.040 --> 0:18:34.640
<v Speaker 1>that athlete realistically having close to twenty four to seven

0:18:34.680 --> 0:18:37.520
<v Speaker 1>access to that coach to be able to manipulate things.

0:18:37.840 --> 0:18:41.560
<v Speaker 1>We realized that, and we sounds dumbs and we It's

0:18:41.560 --> 0:18:43.439
<v Speaker 1>not like we suddenly realized. We kind of knew, but

0:18:43.520 --> 0:18:46.439
<v Speaker 1>ultimately that was the offering. But not everyone needs that

0:18:46.680 --> 0:18:50.000
<v Speaker 1>full stop. And I think for us, we were probably

0:18:50.080 --> 0:18:52.000
<v Speaker 1>quite caught up early on in saying, this is what

0:18:52.040 --> 0:18:54.679
<v Speaker 1>we want to offer, this is what we believe is

0:18:54.720 --> 0:18:57.560
<v Speaker 1>the gold standard, and that's what we offered, and there

0:18:57.600 --> 0:18:59.520
<v Speaker 1>was nothing wrong with that to start. But I think

0:18:59.520 --> 0:19:02.639
<v Speaker 1>the biggest realization is understanding, well, not everyone needs to

0:19:02.640 --> 0:19:05.040
<v Speaker 1>offer the gold standard, and we believe that if we

0:19:05.040 --> 0:19:07.840
<v Speaker 1>were going to offer the silver standard, that we would

0:19:07.880 --> 0:19:09.760
<v Speaker 1>offer better than anyone else. And I think that's the

0:19:09.800 --> 0:19:11.960
<v Speaker 1>mentality that probably switched the most with us when we

0:19:12.000 --> 0:19:14.760
<v Speaker 1>started to say, well, yes, we offer what we believe

0:19:14.800 --> 0:19:18.159
<v Speaker 1>is the best athletic performance product you can get. But

0:19:18.920 --> 0:19:21.280
<v Speaker 1>there's a lot of people that don't need that or

0:19:21.359 --> 0:19:24.639
<v Speaker 1>necessarily want that, but still want an amazing product that

0:19:24.720 --> 0:19:27.439
<v Speaker 1>fits their current situation. And what I mean by that

0:19:27.560 --> 0:19:30.000
<v Speaker 1>is if you're on the cusp of a league. We've

0:19:30.000 --> 0:19:32.280
<v Speaker 1>got a number of especially in the women's space, We've

0:19:32.280 --> 0:19:36.360
<v Speaker 1>had so many football girls come through Matilda's Future Matildas

0:19:36.640 --> 0:19:40.160
<v Speaker 1>that that's what they need. They need the nuanced adjustments

0:19:40.160 --> 0:19:44.080
<v Speaker 1>where hey Tommy, we're a game rained out two weeks ago.

0:19:44.160 --> 0:19:46.920
<v Speaker 1>They've put it on next Wednesday. So I've got three

0:19:47.000 --> 0:19:49.240
<v Speaker 1>games in seven days. And it's like that type of

0:19:49.280 --> 0:19:52.040
<v Speaker 1>stuff is where you need a coach to be in

0:19:52.080 --> 0:19:55.240
<v Speaker 1>your pocket, managing load, making sure you're doing the right things,

0:19:55.280 --> 0:19:58.040
<v Speaker 1>feeling confident. Sometimes just a need to talk to the

0:19:58.080 --> 0:20:01.280
<v Speaker 1>next phase down is you know your shoot shield. Rugby

0:20:01.320 --> 0:20:03.320
<v Speaker 1>player that's in second grade maybe wanted to go to

0:20:03.359 --> 0:20:06.439
<v Speaker 1>first grade. Even a lot of first graders that have

0:20:06.840 --> 0:20:09.239
<v Speaker 1>trained for a long time, they kind of know them,

0:20:09.400 --> 0:20:12.280
<v Speaker 1>they know their way around the gym, they're fairly accountable

0:20:12.280 --> 0:20:16.080
<v Speaker 1>to things, but they just need solid programming, solid coaching

0:20:16.080 --> 0:20:18.520
<v Speaker 1>and direction. They don't need to be able to message

0:20:18.560 --> 0:20:20.920
<v Speaker 1>a coach on a Thursday morning to say that they've

0:20:20.920 --> 0:20:23.880
<v Speaker 1>got an extra three games over the next fourteen days.

0:20:23.960 --> 0:20:26.119
<v Speaker 3>It's typically seven day turnarounds exact.

0:20:27.880 --> 0:20:31.399
<v Speaker 1>Yeah, so they don't need or need to pay for

0:20:31.440 --> 0:20:33.639
<v Speaker 1>that type of thing. So we've said, well, look at

0:20:33.680 --> 0:20:37.639
<v Speaker 1>the moment, our Bread and Butter is kind of that area,

0:20:37.680 --> 0:20:40.879
<v Speaker 1>Like that's where we kind of started with our current

0:20:41.000 --> 0:20:44.560
<v Speaker 1>situation and setup. We've found that our target market has

0:20:44.600 --> 0:20:47.720
<v Speaker 1>shifted to our high end athletes that really needed the

0:20:47.800 --> 0:20:50.320
<v Speaker 1>nuanced work. Great, but there's not a lot of them

0:20:51.040 --> 0:20:54.760
<v Speaker 1>and our youth athletes that their parents are paying. Therefore,

0:20:54.800 --> 0:20:57.600
<v Speaker 1>their parents are in a very comfortable position and to them,

0:20:57.640 --> 0:20:59.800
<v Speaker 1>they want their kids looked after. If you've got kids,

0:20:59.840 --> 0:21:02.680
<v Speaker 1>you know, like you want to buy trust and you're

0:21:02.680 --> 0:21:04.639
<v Speaker 1>not going down to the local fitness first and just

0:21:04.680 --> 0:21:08.119
<v Speaker 1>trusting anyone with a thirteen year old. So our brand

0:21:08.160 --> 0:21:10.280
<v Speaker 1>has a lot of trust. Therefore, we attract a lot

0:21:10.280 --> 0:21:13.199
<v Speaker 1>of parents that want their athletes or their youth you

0:21:13.240 --> 0:21:16.399
<v Speaker 1>can decide if they're athletes yet or not, to be

0:21:16.440 --> 0:21:18.760
<v Speaker 1>well trained, which is great, but what we were missing

0:21:19.200 --> 0:21:21.320
<v Speaker 1>is that eighteen to twenty five year old mark that

0:21:21.440 --> 0:21:24.600
<v Speaker 1>was our bread and butter. They're at UNI. They're striving

0:21:24.640 --> 0:21:26.320
<v Speaker 1>to make it to first grade. Some of them are

0:21:26.359 --> 0:21:29.320
<v Speaker 1>also striving to make it to a professional setting, but

0:21:29.440 --> 0:21:31.240
<v Speaker 1>they don't have the money to How many people do

0:21:31.280 --> 0:21:33.560
<v Speaker 1>we know that make the Olympics off the back of

0:21:33.720 --> 0:21:35.960
<v Speaker 1>three years of living in their car or all this

0:21:36.040 --> 0:21:38.720
<v Speaker 1>type of stuff. They're the people that want our help

0:21:38.760 --> 0:21:42.480
<v Speaker 1>but often can't afford it. So to that point, we said, okay,

0:21:42.520 --> 0:21:45.760
<v Speaker 1>well what costs us the most? For us? Having a

0:21:45.920 --> 0:21:48.640
<v Speaker 1>coach allocated to an athlete costs us like it cost

0:21:48.760 --> 0:21:51.240
<v Speaker 1>us a lot of money, because every athlete that goes

0:21:51.280 --> 0:21:53.840
<v Speaker 1>to a coach means they get closer to their cap

0:21:54.160 --> 0:21:56.960
<v Speaker 1>and suddenly we can't keep adding athletes to coaches. So

0:21:57.000 --> 0:21:59.960
<v Speaker 1>we missed a context about three thousand dollars per athlete

0:22:00.240 --> 0:22:03.840
<v Speaker 1>is the real cost on a managed list. So that

0:22:03.880 --> 0:22:06.159
<v Speaker 1>one was the our costs for us to have an

0:22:06.200 --> 0:22:10.280
<v Speaker 1>athlete on a coach's list exactly, and then understanding that yes,

0:22:10.320 --> 0:22:12.520
<v Speaker 1>it costs us have the facility, Yes it costs us

0:22:12.560 --> 0:22:16.399
<v Speaker 1>to program, but the cost per acquisition on that is

0:22:16.560 --> 0:22:19.240
<v Speaker 1>very small. Our facility, thankfully, at the moment, is quite

0:22:19.280 --> 0:22:21.320
<v Speaker 1>a large facility. We can fit a decent amount of

0:22:21.320 --> 0:22:24.080
<v Speaker 1>people in the same with our programming structure. The system

0:22:24.080 --> 0:22:26.639
<v Speaker 1>of our programming is very efficient, so it means we

0:22:26.720 --> 0:22:30.239
<v Speaker 1>can attract large numbers of athletes and still program very

0:22:30.240 --> 0:22:33.160
<v Speaker 1>effectively for them. So the bottom exit coach. So how

0:22:33.160 --> 0:22:34.679
<v Speaker 1>do we remove the coach and how do we then

0:22:34.800 --> 0:22:37.719
<v Speaker 1>reduce the price. Well, it's exactly that we've said. Okay,

0:22:37.760 --> 0:22:39.960
<v Speaker 1>well let's see if we can't get down to that

0:22:40.040 --> 0:22:43.159
<v Speaker 1>ninety seven mark, which we've done. The ninety seven dollars

0:22:43.200 --> 0:22:46.160
<v Speaker 1>a week puts us in that realm of like your BFT. Again,

0:22:46.240 --> 0:22:47.560
<v Speaker 1>you can fact check me on this. I think it's

0:22:47.560 --> 0:22:50.040
<v Speaker 1>like eighty three dollars for BFT. Yeah, we'll fact check it. Yeah,

0:22:50.080 --> 0:22:54.159
<v Speaker 1>thank you. Did a little bit. Local cross fits, especially

0:22:54.160 --> 0:22:56.840
<v Speaker 1>around the area, people that are doing three four CrossFit

0:22:56.880 --> 0:23:00.000
<v Speaker 1>sessions a day, they're around the seventy seven mark almost,

0:23:00.760 --> 0:23:03.159
<v Speaker 1>So at least ninety seven puts us in that realm.

0:23:03.160 --> 0:23:06.200
<v Speaker 1>Obviously still a little bit pricier than your local CrossFit,

0:23:06.280 --> 0:23:10.360
<v Speaker 1>but we obviously program with far more detail, and suddenly

0:23:10.359 --> 0:23:13.720
<v Speaker 1>we've reached a mark that is affordable to these people

0:23:13.720 --> 0:23:16.560
<v Speaker 1>that are trying to make it. They're living around that

0:23:16.600 --> 0:23:18.880
<v Speaker 1>eighteen to twenty five year old Mark. They're not making

0:23:18.920 --> 0:23:20.879
<v Speaker 1>a lot of money at the time, but they come in,

0:23:20.920 --> 0:23:23.000
<v Speaker 1>they get their program, they get their testing, they get

0:23:23.040 --> 0:23:25.600
<v Speaker 1>their program designed based off their sport and they're testing,

0:23:25.920 --> 0:23:28.920
<v Speaker 1>and they get world class coaching on the gym floor. Yes,

0:23:29.000 --> 0:23:31.080
<v Speaker 1>they don't have the coach in the pocket, but they've

0:23:31.080 --> 0:23:32.639
<v Speaker 1>got it on the gym floor whenever they need it.

0:23:32.680 --> 0:23:34.800
<v Speaker 1>And we've found a lot of people love that and

0:23:35.119 --> 0:23:37.159
<v Speaker 1>really happy with that product, and I believe we do

0:23:37.200 --> 0:23:39.800
<v Speaker 1>it better than anyone else. So that is sort of

0:23:39.800 --> 0:23:42.760
<v Speaker 1>the driving force the direction, and I suppose the logical

0:23:43.440 --> 0:23:46.639
<v Speaker 1>discussions we had around moving to that model so more

0:23:46.680 --> 0:23:48.359
<v Speaker 1>Neuon's coach will say, okay, but how do you now

0:23:48.400 --> 0:23:51.960
<v Speaker 1>then make the programming decisions and how do you navigate

0:23:52.000 --> 0:23:55.520
<v Speaker 1>that If a coach isn't the interface between the program

0:23:55.560 --> 0:23:57.719
<v Speaker 1>and the athlete, you know, how do you do that

0:23:57.800 --> 0:24:01.200
<v Speaker 1>and how do you do that effectively? What was our solution? Well, realistickly,

0:24:01.800 --> 0:24:04.280
<v Speaker 1>it's done on the floor as a coach, so the

0:24:04.320 --> 0:24:06.600
<v Speaker 1>coaching still makes the decisions. And what I mean by

0:24:06.680 --> 0:24:10.479
<v Speaker 1>that is when we think of what an athlete texts

0:24:10.480 --> 0:24:12.959
<v Speaker 1>the coach about or talks to a coach. Obviously some

0:24:13.040 --> 0:24:15.879
<v Speaker 1>key goal setting works some targets that we build out,

0:24:16.680 --> 0:24:19.080
<v Speaker 1>and then it's a lot to do with day to

0:24:19.119 --> 0:24:22.800
<v Speaker 1>day loading and when things that pop up that I

0:24:22.800 --> 0:24:26.120
<v Speaker 1>suppose unpredicted, they get put through and the coach can adjust.

0:24:27.119 --> 0:24:30.399
<v Speaker 1>The ninety seven option now allows that still to happen,

0:24:30.760 --> 0:24:34.120
<v Speaker 1>but the athlete will come into the gym and discuss

0:24:34.119 --> 0:24:36.280
<v Speaker 1>it with the coach on duty on the gym floor,

0:24:36.560 --> 0:24:38.159
<v Speaker 1>so the coach is still make the decision, but the

0:24:38.240 --> 0:24:42.960
<v Speaker 1>difference is the coach doesn't have any administrative lag external

0:24:43.080 --> 0:24:45.800
<v Speaker 1>to their coaching hours. So they're on the floor, they're coaching,

0:24:45.800 --> 0:24:47.840
<v Speaker 1>and athlete goes, oh my, yeah, my right knee has

0:24:47.840 --> 0:24:49.760
<v Speaker 1>been give me a little bit of issues. Okay, look,

0:24:49.840 --> 0:24:51.879
<v Speaker 1>let's just switch out this neee dominant movement for a

0:24:51.920 --> 0:24:53.480
<v Speaker 1>hip dominant movement, give it a bit of a rest

0:24:53.520 --> 0:24:56.160
<v Speaker 1>for the next two weeks. If it's still sore, then

0:24:56.400 --> 0:24:58.920
<v Speaker 1>touch base with the physio so we can see that

0:24:59.240 --> 0:25:02.080
<v Speaker 1>if there's any issues, they can be modified on the fly.

0:25:02.680 --> 0:25:04.959
<v Speaker 1>But then also there's a follow up protocol. If they

0:25:05.040 --> 0:25:07.160
<v Speaker 1>still saw then they touch base with our physio, which

0:25:07.160 --> 0:25:09.879
<v Speaker 1>means the physio will then be able to modify accordingly.

0:25:10.119 --> 0:25:12.480
<v Speaker 1>Again ads to the benefit of having our physios in

0:25:12.520 --> 0:25:15.080
<v Speaker 1>our four walls. They can log into our team Builder.

0:25:15.080 --> 0:25:17.360
<v Speaker 1>They know the programming structure, they can set it, they

0:25:17.359 --> 0:25:20.000
<v Speaker 1>can change it, they can modify it. But then the

0:25:20.000 --> 0:25:22.840
<v Speaker 1>flip side is also the coaches can modify long term.

0:25:23.080 --> 0:25:25.680
<v Speaker 1>So for example, if someone goes onto the gym floor

0:25:25.680 --> 0:25:28.119
<v Speaker 1>and they're like, oh, yeah, I got smacked yesterday, my

0:25:28.320 --> 0:25:30.879
<v Speaker 1>back is just killing me. The coach on the floor

0:25:30.920 --> 0:25:33.119
<v Speaker 1>can make the decision. But right for this training block,

0:25:33.440 --> 0:25:36.120
<v Speaker 1>we're switching out a hinge for maybe a need dominant option,

0:25:36.520 --> 0:25:38.160
<v Speaker 1>and that's going to be your training block. Let's see

0:25:38.160 --> 0:25:40.240
<v Speaker 1>how you feel next training block, touch base again with

0:25:40.320 --> 0:25:42.560
<v Speaker 1>me on the floor. More upstream into how I even

0:25:42.560 --> 0:25:45.199
<v Speaker 1>get into program, we had to kind of come up

0:25:45.200 --> 0:25:49.439
<v Speaker 1>with a new framework for essentially associating a style of

0:25:49.480 --> 0:25:50.440
<v Speaker 1>program to the hour.

0:25:51.040 --> 0:25:51.200
<v Speaker 3>Yeah.

0:25:51.240 --> 0:25:54.879
<v Speaker 1>The initial program, Yeah, so we break it into three

0:25:55.359 --> 0:25:58.840
<v Speaker 1>key base programs that are allocated based on sport and

0:25:58.880 --> 0:26:02.600
<v Speaker 1>sporting requirements. From that, we then have our three key

0:26:02.680 --> 0:26:06.000
<v Speaker 1>testing three based programs. So base programs are what we

0:26:06.040 --> 0:26:09.480
<v Speaker 1>call total body dynamic, our upper body bias and our

0:26:09.560 --> 0:26:13.320
<v Speaker 1>concentric bias. So total body dynamic refers to any sport

0:26:13.680 --> 0:26:16.000
<v Speaker 1>as it sounds that you kind of use total body.

0:26:16.080 --> 0:26:19.280
<v Speaker 1>Things like AFL rugby league, rugby union, you're kind of

0:26:19.359 --> 0:26:22.720
<v Speaker 1>using all your body, but you technically have a little

0:26:22.720 --> 0:26:25.360
<v Speaker 1>bit more lower limb dominance. It's a high running sport.

0:26:25.840 --> 0:26:28.639
<v Speaker 1>When we talk about our upper body bias program, it

0:26:28.760 --> 0:26:32.240
<v Speaker 1>simply means that that sport now has an acute bias

0:26:32.280 --> 0:26:36.840
<v Speaker 1>to the upper body, ie cricket, baseball, tennis, things where

0:26:36.880 --> 0:26:40.159
<v Speaker 1>you're actual resports spot on, you actually need to drive

0:26:40.240 --> 0:26:42.240
<v Speaker 1>a little bit of outcome from the upper body. It's

0:26:42.280 --> 0:26:45.440
<v Speaker 1>not just an accessory. And in concentric are our more

0:26:45.480 --> 0:26:50.760
<v Speaker 1>concentric orientated sports cycling, rowing, sprinting, track work that's up

0:26:50.920 --> 0:26:54.240
<v Speaker 1>being et cetera. Love that, So then what happens from there,

0:26:54.320 --> 0:26:56.400
<v Speaker 1>So then that's groups. So they have their three groupings.

0:26:56.400 --> 0:26:59.600
<v Speaker 1>Within those groupings, we devise into a rate of force

0:26:59.640 --> 0:27:03.040
<v Speaker 1>development group and a force development group, and that is

0:27:03.080 --> 0:27:05.399
<v Speaker 1>based off our initial testing that actually hasn't changed. Our

0:27:05.440 --> 0:27:07.439
<v Speaker 1>initial testing is still the same testing all of our

0:27:07.440 --> 0:27:10.679
<v Speaker 1>athletes get, but we just utilize a little bit of

0:27:10.680 --> 0:27:14.639
<v Speaker 1>a smart algorithm to establish whether currently they're going to

0:27:14.720 --> 0:27:19.040
<v Speaker 1>be more orientated towards building strength and force outcomes versus

0:27:19.280 --> 0:27:21.439
<v Speaker 1>they've got the license to activate a little bit more

0:27:21.520 --> 0:27:24.320
<v Speaker 1>velocity work in their rate of force development. So looking

0:27:24.359 --> 0:27:27.800
<v Speaker 1>at key ratios that we've used before being our RSI,

0:27:28.160 --> 0:27:31.880
<v Speaker 1>our eccentric utilization ratio, and then our DSi or strength

0:27:32.040 --> 0:27:35.880
<v Speaker 1>strength strength to power. So those three are three key

0:27:35.920 --> 0:27:38.280
<v Speaker 1>ones that we've used previously and will continue to use

0:27:38.320 --> 0:27:41.919
<v Speaker 1>to establish whether or not that one gets grouped. On

0:27:42.000 --> 0:27:44.480
<v Speaker 1>top of that, we then have our resiliance components, which

0:27:44.520 --> 0:27:48.480
<v Speaker 1>add a little bit more individualization to the program based

0:27:48.520 --> 0:27:52.280
<v Speaker 1>off where their asymmetries or weaknesses occur. Our key ones

0:27:52.320 --> 0:27:55.879
<v Speaker 1>that we look at are groin, our hamstring, and our calf.

0:27:56.280 --> 0:28:00.159
<v Speaker 1>Of those three, we do basic isometric strength testing. From that,

0:28:00.200 --> 0:28:02.760
<v Speaker 1>we establish any extra work that they may need in

0:28:02.760 --> 0:28:05.960
<v Speaker 1>their program that gets allocated in And what that's allowed

0:28:06.040 --> 0:28:09.480
<v Speaker 1>us to do is essentially most of the leg work

0:28:09.640 --> 0:28:14.120
<v Speaker 1>is done through the mechanims of testing. They have a program.

0:28:14.760 --> 0:28:17.160
<v Speaker 1>Modifications then occur on the gym floor, and what we've

0:28:17.200 --> 0:28:20.800
<v Speaker 1>now been able to do is decuple the athlete experience

0:28:20.840 --> 0:28:24.439
<v Speaker 1>from a coach and the anchor it from that, reduce

0:28:24.520 --> 0:28:27.000
<v Speaker 1>the price to ninety seven and we've had a lot

0:28:27.040 --> 0:28:30.800
<v Speaker 1>of success because you know, we were appealing to the

0:28:30.840 --> 0:28:33.800
<v Speaker 1>extremes of the bell curve. We had the fourteen year

0:28:33.800 --> 0:28:36.080
<v Speaker 1>old kid and the eleven year old, twelve year old kid,

0:28:36.240 --> 0:28:37.960
<v Speaker 1>and then we had to lead athletes, and we were

0:28:38.000 --> 0:28:40.040
<v Speaker 1>missing the majority of the bell curve in the middle,

0:28:40.040 --> 0:28:42.240
<v Speaker 1>which was our core market. You know, the market we

0:28:42.280 --> 0:28:45.040
<v Speaker 1>love to train and you know the great result of

0:28:45.400 --> 0:28:49.800
<v Speaker 1>this change is we have reattracted that core market. It's

0:28:49.800 --> 0:28:52.400
<v Speaker 1>that eighteen or twenty six year old athlete who is

0:28:52.640 --> 0:28:55.360
<v Speaker 1>semi pro shoot shield wants a great place to train,

0:28:56.280 --> 0:28:59.800
<v Speaker 1>but doesn't necessarily need the detail the nuance that those

0:29:00.240 --> 0:29:03.000
<v Speaker 1>ends of the spectrum we're demanding. And to be honest,

0:29:03.640 --> 0:29:08.200
<v Speaker 1>without putting our own program to disservice, I truly believe

0:29:08.240 --> 0:29:11.680
<v Speaker 1>athletic performance as a whole fits far more commonly in

0:29:11.720 --> 0:29:14.960
<v Speaker 1>that area, like eighty percent of our training and even

0:29:14.960 --> 0:29:17.560
<v Speaker 1>out like what you would term an individualized program, which

0:29:17.560 --> 0:29:19.680
<v Speaker 1>are even the term individualized I think is a little

0:29:19.680 --> 0:29:24.520
<v Speaker 1>bit overused these days, but ultimately you're going to get better,

0:29:24.520 --> 0:29:27.120
<v Speaker 1>Like general physical preparation is what we do as a whole.

0:29:28.200 --> 0:29:32.400
<v Speaker 1>We certainly get specific with some individuals at certain times,

0:29:32.720 --> 0:29:35.600
<v Speaker 1>but ultimately a strength editioning coaches, performance coaches, that's our

0:29:35.600 --> 0:29:38.160
<v Speaker 1>bread and butter. So we'd be silly not to think

0:29:38.160 --> 0:29:40.880
<v Speaker 1>that we can't cater to a large population with a

0:29:40.920 --> 0:29:44.720
<v Speaker 1>more simplistic approach that's still just effective. You know, a

0:29:44.840 --> 0:29:48.200
<v Speaker 1>simple approach doesn't necessarily mean it's any worse or less.

0:29:48.240 --> 0:29:50.920
<v Speaker 1>It's just a simple approach that will get really good

0:29:50.960 --> 0:29:54.200
<v Speaker 1>results with those people that need it. Nice. So that

0:29:54.720 --> 0:29:56.800
<v Speaker 1>was the first big change I think from a product perspective,

0:29:57.920 --> 0:30:02.120
<v Speaker 1>that's the biggest change we made. What internally structure wise,

0:30:02.200 --> 0:30:06.520
<v Speaker 1>staff wise, organization structure? What else did we navigate in

0:30:06.520 --> 0:30:11.000
<v Speaker 1>the in the six months since dren Well.

0:30:11.080 --> 0:30:14.200
<v Speaker 2>You go, no, no, Well, we've obviously had as we

0:30:14.280 --> 0:30:17.960
<v Speaker 2>sort of said, we've had some key staff move on

0:30:18.320 --> 0:30:21.400
<v Speaker 2>two different opportunities. And with that, you know, you discussed

0:30:21.400 --> 0:30:27.320
<v Speaker 2>earlier about that understanding of probably the legacy coach or

0:30:27.400 --> 0:30:30.680
<v Speaker 2>legacy staff member and hold what their IP was around

0:30:30.720 --> 0:30:33.480
<v Speaker 2>the company, and then how do we then install that

0:30:33.680 --> 0:30:37.320
<v Speaker 2>into a new coach. So you know, we really revisited

0:30:37.360 --> 0:30:40.800
<v Speaker 2>and revamped our onboarding processes, which I think is only

0:30:40.800 --> 0:30:43.680
<v Speaker 2>going to be beneficial for us from a whole growth standpoint.

0:30:43.720 --> 0:30:46.960
<v Speaker 2>You know, it's no secret obviously as a as a brand,

0:30:47.040 --> 0:30:49.560
<v Speaker 2>we you know, we want to be prominent and prevalent

0:30:49.600 --> 0:30:52.480
<v Speaker 2>in many states in Australia, if not every state in

0:30:52.480 --> 0:30:55.920
<v Speaker 2>Australia one day. And in order to grow effectively and

0:30:56.000 --> 0:30:58.720
<v Speaker 2>run our brand the way that we want to, you

0:30:58.880 --> 0:31:00.920
<v Speaker 2>need to be able to systemI all that and make

0:31:00.960 --> 0:31:02.840
<v Speaker 2>sure that the people that come into your brand that

0:31:03.360 --> 0:31:06.000
<v Speaker 2>potentially the three of us wouldn't have met right as

0:31:06.400 --> 0:31:09.080
<v Speaker 2>you get bigger, how do we make sure they understand

0:31:09.120 --> 0:31:12.480
<v Speaker 2>the DNA and the real characteristics of what makes an

0:31:12.480 --> 0:31:15.920
<v Speaker 2>athletes authority, staff member, coach or whatever role they're coming into.

0:31:16.000 --> 0:31:19.520
<v Speaker 2>And so I think, you know luck he loves to

0:31:20.040 --> 0:31:22.960
<v Speaker 2>look at the Winner Bago example. Let him talk about that.

0:31:23.120 --> 0:31:26.440
<v Speaker 2>But essentially we wanted a manual. It's going to tell

0:31:26.480 --> 0:31:31.360
<v Speaker 2>the story now, no, no, no, yeah, he can come

0:31:31.360 --> 0:31:35.440
<v Speaker 2>back to it. But we wanted a manual or essentially

0:31:35.480 --> 0:31:37.240
<v Speaker 2>something that was going to tick every box. So we

0:31:37.320 --> 0:31:39.640
<v Speaker 2>knew that we could give a staff member and at

0:31:39.720 --> 0:31:42.080
<v Speaker 2>least they were going to have an understanding and concept

0:31:42.360 --> 0:31:45.400
<v Speaker 2>of everything that we're going to need them to do.

0:31:45.400 --> 0:31:47.720
<v Speaker 2>Do we expect them to remember all of it right away? No,

0:31:48.280 --> 0:31:51.240
<v Speaker 2>but at least then they've visited or had a touch

0:31:51.280 --> 0:31:53.200
<v Speaker 2>point with some of the key things that we do.

0:31:53.960 --> 0:31:55.880
<v Speaker 2>So that when it does pop up, they go, yeah,

0:31:55.920 --> 0:31:57.920
<v Speaker 2>I remember speaking about that or what have you, and

0:31:57.960 --> 0:31:59.760
<v Speaker 2>we can then build on that. And so I think

0:31:59.800 --> 0:32:02.160
<v Speaker 2>for us like that is a real that was a

0:32:02.160 --> 0:32:06.080
<v Speaker 2>real challenge, right like to install or to give new

0:32:06.120 --> 0:32:09.720
<v Speaker 2>staff members the right amount of information and really give

0:32:09.720 --> 0:32:12.560
<v Speaker 2>them the key processes because we sort of said that

0:32:12.600 --> 0:32:15.120
<v Speaker 2>common sense isn't all that common, because some things that

0:32:15.160 --> 0:32:18.040
<v Speaker 2>we thought were assume knowledge or that we thought that

0:32:18.120 --> 0:32:21.120
<v Speaker 2>most people would understand was maybe a little bit more

0:32:21.520 --> 0:32:24.880
<v Speaker 2>nuanced to what we did here that we were missing

0:32:24.880 --> 0:32:25.120
<v Speaker 2>out on.

0:32:25.680 --> 0:32:28.040
<v Speaker 1>Yeah, I literally was going to say the same thing

0:32:28.040 --> 0:32:31.160
<v Speaker 1>about an onboarding process. I think with staff turnover, it's

0:32:31.160 --> 0:32:33.000
<v Speaker 1>important to be able to get people on the ground,

0:32:33.520 --> 0:32:36.640
<v Speaker 1>upskilled and running as quickly as possible. And I was

0:32:36.800 --> 0:32:39.880
<v Speaker 1>even at the ACA level three most recently, we often

0:32:39.920 --> 0:32:41.600
<v Speaker 1>get a lot of questions about how do we on

0:32:41.640 --> 0:32:44.440
<v Speaker 1>board what we're on board with? And it has been

0:32:44.480 --> 0:32:47.240
<v Speaker 1>something that's taken a while to really master. And I

0:32:47.280 --> 0:32:51.000
<v Speaker 1>think the biggest weakness we had, as Tommy said, was

0:32:51.040 --> 0:32:54.000
<v Speaker 1>this assumed knowledge that sometimes thinking what we thought was

0:32:54.120 --> 0:32:58.320
<v Speaker 1>very common is not that common, to the extent that

0:32:58.600 --> 0:33:01.000
<v Speaker 1>when you build out what we've built out, some of

0:33:01.080 --> 0:33:06.920
<v Speaker 1>the ticker boxes seem so just everyday stupidity almost, but

0:33:07.240 --> 0:33:09.280
<v Speaker 1>you just have to say it because you just don't

0:33:09.320 --> 0:33:12.440
<v Speaker 1>know where someone is and that's staff are stupid. No,

0:33:12.520 --> 0:33:16.000
<v Speaker 1>of course not, it's just it's it's sometimes very obvious

0:33:16.040 --> 0:33:20.200
<v Speaker 1>things just completely get missed based on different people's experiences.

0:33:21.200 --> 0:33:24.200
<v Speaker 1>And that's to Tommy's point with the Winnebago story, like

0:33:24.280 --> 0:33:27.480
<v Speaker 1>that's that's exactly what what I've built out and we've

0:33:27.520 --> 0:33:29.560
<v Speaker 1>tried to add to and we keep adding to every

0:33:29.600 --> 0:33:31.880
<v Speaker 1>time we on board someone. And the decision had to

0:33:31.880 --> 0:33:34.720
<v Speaker 1>be made, you know, do we take it very slow

0:33:34.800 --> 0:33:37.120
<v Speaker 1>and not overload them and stuff like that, And we

0:33:37.200 --> 0:33:39.080
<v Speaker 1>kind of saw, well, to be honest, if we take

0:33:39.120 --> 0:33:42.800
<v Speaker 1>it really slow and happy and everyone's really calm, that

0:33:43.200 --> 0:33:45.360
<v Speaker 1>there's so many things that come up that they have

0:33:45.480 --> 0:33:49.360
<v Speaker 1>no idea about. So we have opted to go Baptism

0:33:49.360 --> 0:33:52.360
<v Speaker 1>of fire style and just hammer everything. And the first

0:33:52.400 --> 0:33:54.520
<v Speaker 1>couple of weeks are really intensive, like we go through

0:33:54.600 --> 0:33:56.960
<v Speaker 1>a lot of stuff for new staff that come on board,

0:33:57.320 --> 0:33:59.240
<v Speaker 1>knowing that they're not going to take it all in

0:33:59.360 --> 0:34:02.760
<v Speaker 1>and they can't. There's way too much stuff. But the

0:34:02.920 --> 0:34:05.320
<v Speaker 1>hope is that the core things that they need to

0:34:05.360 --> 0:34:08.239
<v Speaker 1>get on board with and start with they get then

0:34:08.280 --> 0:34:12.040
<v Speaker 1>everything else becomes oh, you know, I do remember going

0:34:12.080 --> 0:34:14.239
<v Speaker 1>through that, or I remember Locke saying something about that,

0:34:14.360 --> 0:34:17.719
<v Speaker 1>or Karl saying something about it, or from a physio standpoint, yeah,

0:34:18.080 --> 0:34:20.400
<v Speaker 1>I remember the physios were saying they do this and

0:34:20.920 --> 0:34:23.400
<v Speaker 1>at least they've had some sort of exposure to it

0:34:23.440 --> 0:34:26.360
<v Speaker 1>in the first probably three weeks. We aim for knowing

0:34:26.400 --> 0:34:28.400
<v Speaker 1>that sometimes the onboarding for a number of our staff

0:34:28.440 --> 0:34:32.280
<v Speaker 1>can take eight to twelve weeks of actually solidifying everything

0:34:32.320 --> 0:34:35.440
<v Speaker 1>that they need to know. But in saying that, I

0:34:35.520 --> 0:34:37.799
<v Speaker 1>just don't see any other way. There's no other way

0:34:38.320 --> 0:34:42.000
<v Speaker 1>for the amount of moving parts and stuff that we

0:34:42.080 --> 0:34:45.520
<v Speaker 1>do here. The best way to onboard someone, in my opinion,

0:34:45.680 --> 0:34:49.520
<v Speaker 1>is here is everything all sectioned out, blocked out. It's

0:34:49.600 --> 0:34:52.759
<v Speaker 1>easy to follow, it's simple to understand. But there's just

0:34:52.800 --> 0:34:55.520
<v Speaker 1>a lot. So of course they're going to forget things.

0:34:55.840 --> 0:34:57.839
<v Speaker 1>But the important thing is they've had a touch point

0:34:57.880 --> 0:34:59.959
<v Speaker 1>of it. They kind of know about it. They don't

0:35:00.080 --> 0:35:01.960
<v Speaker 1>need to master it until sort of that eight to

0:35:02.040 --> 0:35:04.520
<v Speaker 1>twelve week mark. On Boarding has been a big thing

0:35:04.600 --> 0:35:05.960
<v Speaker 1>we've changed. For one of the other things I think

0:35:05.960 --> 0:35:08.439
<v Speaker 1>we've done that we maybe haven't touched on. As part

0:35:08.440 --> 0:35:12.239
<v Speaker 1>of getting our staff more aligned is what we rolled

0:35:12.280 --> 0:35:15.360
<v Speaker 1>out with our role scorecards, which I think have actually

0:35:15.360 --> 0:35:19.719
<v Speaker 1>been quite useful and practical for getting everyone on the

0:35:19.760 --> 0:35:22.480
<v Speaker 1>same page and what we were observing. If we go

0:35:22.640 --> 0:35:27.200
<v Speaker 1>back to April or May, we took we canvas the

0:35:27.239 --> 0:35:31.239
<v Speaker 1>whole team. I think we could potentially ask people in

0:35:31.320 --> 0:35:35.560
<v Speaker 1>the same role what are the most important things that

0:35:35.719 --> 0:35:38.280
<v Speaker 1>need to happen within your role? Would get different answers,

0:35:38.600 --> 0:35:41.440
<v Speaker 1>and that's not because someone was right and someone was wrong,

0:35:41.680 --> 0:35:44.560
<v Speaker 1>but because of their biases or whatever it might be,

0:35:44.640 --> 0:35:49.319
<v Speaker 1>they viewed their role differently to potentially someone in the

0:35:49.400 --> 0:35:51.920
<v Speaker 1>same role but a different person. So what we had

0:35:51.960 --> 0:35:54.719
<v Speaker 1>to do was we had to essentially go, Okay, what

0:35:55.000 --> 0:35:58.839
<v Speaker 1>is the role, what are the key responsibilities, and how

0:35:58.840 --> 0:36:01.080
<v Speaker 1>do we intend to measure that? And that was a

0:36:01.080 --> 0:36:04.120
<v Speaker 1>really big challenge for us because we were we probably

0:36:04.120 --> 0:36:07.200
<v Speaker 1>started to build this infrastructure too late in the sense

0:36:07.239 --> 0:36:10.399
<v Speaker 1>that the organization. You know, when when you're doing three

0:36:10.440 --> 0:36:12.319
<v Speaker 1>and a half million dollars in turnover and you've got

0:36:12.360 --> 0:36:15.960
<v Speaker 1>eighteen staff, when it's really big, it's far more complex.

0:36:16.040 --> 0:36:17.759
<v Speaker 1>If we had rolled these things out when there were

0:36:17.760 --> 0:36:21.279
<v Speaker 1>seven of us, and we had clear KPIs, clear expectations.

0:36:21.280 --> 0:36:23.880
<v Speaker 1>When there are seven people, it's probably easy to continue

0:36:23.880 --> 0:36:25.719
<v Speaker 1>to build that out. But to that point to interrupt you,

0:36:25.760 --> 0:36:28.200
<v Speaker 1>that's when you don't need it. It exactly on the same page.

0:36:28.239 --> 0:36:30.160
<v Speaker 2>And that's probably a good learning lesson too for other

0:36:30.200 --> 0:36:33.320
<v Speaker 2>businesses out there, because exactly right, when you've got seven

0:36:33.360 --> 0:36:37.160
<v Speaker 2>people or you know, we would have far more conversations

0:36:37.160 --> 0:36:39.960
<v Speaker 2>with every person on a day to day basis that

0:36:40.040 --> 0:36:42.640
<v Speaker 2>all those things got ticked off. Anyway, you don't know

0:36:42.680 --> 0:36:44.640
<v Speaker 2>what you need until you need it, and that was

0:36:44.719 --> 0:36:45.760
<v Speaker 2>something that we found.

0:36:45.560 --> 0:36:49.520
<v Speaker 1>Out sixty athletes. You can remember our team meetings used

0:36:49.520 --> 0:36:51.960
<v Speaker 1>to be going through every athlete. We'd literally read through

0:36:51.960 --> 0:36:54.440
<v Speaker 1>every athlete because we could. There's not a chance in

0:36:54.480 --> 0:36:56.840
<v Speaker 1>hell we can do that now. And to that point,

0:36:56.960 --> 0:36:59.680
<v Speaker 1>that the same with staff. You can't possibly have the

0:36:59.719 --> 0:37:02.640
<v Speaker 1>same interaction with every staff every day, so getting them

0:37:02.680 --> 0:37:04.400
<v Speaker 1>on the same page is important and it needs to

0:37:04.440 --> 0:37:07.279
<v Speaker 1>be done day one, which for us was a lot

0:37:07.320 --> 0:37:09.520
<v Speaker 1>harder because we didn't have many day ones. When we

0:37:09.520 --> 0:37:11.600
<v Speaker 1>did it, everyone had been here for a certain amount

0:37:11.600 --> 0:37:14.640
<v Speaker 1>of times, so it's about, you know, putting everything in

0:37:14.640 --> 0:37:17.759
<v Speaker 1>front of everyone, almost clicking the restart button, And if

0:37:17.800 --> 0:37:19.960
<v Speaker 1>you've been with us long enough, you'll know that we've

0:37:19.960 --> 0:37:22.520
<v Speaker 1>probably clicked the restart button a few times because we

0:37:22.560 --> 0:37:25.239
<v Speaker 1>think this is the best direction. Ends up maybe that's

0:37:25.280 --> 0:37:27.319
<v Speaker 1>not the best solution, so we modify half of it,

0:37:27.680 --> 0:37:29.360
<v Speaker 1>and then we end up clicking the restart button and

0:37:29.440 --> 0:37:32.640
<v Speaker 1>going again. But obviously that's business. I think anyone that's

0:37:32.640 --> 0:37:35.200
<v Speaker 1>been around long enough, they've been through numerous iterations. We

0:37:35.880 --> 0:37:39.840
<v Speaker 1>see major companies like Apple, Coke, McDonald's, they still go

0:37:39.920 --> 0:37:42.480
<v Speaker 1>through iterations now, not to the same extent, obviously, but

0:37:43.120 --> 0:37:45.600
<v Speaker 1>they're a far more established company. But we're exactly the

0:37:45.600 --> 0:37:48.200
<v Speaker 1>same in the fact that as we grow, as we

0:37:48.239 --> 0:37:52.239
<v Speaker 1>find new problems, we find better solutions, hopefully, and sometimes

0:37:52.239 --> 0:37:57.040
<v Speaker 1>those better solutions can be a real rebuild. Hopefully, those

0:37:57.080 --> 0:37:59.400
<v Speaker 1>rebuilds get less and less and less as we perfect it.

0:38:00.080 --> 0:38:02.560
<v Speaker 1>And I really think our last six months, well eight months,

0:38:02.760 --> 0:38:07.920
<v Speaker 1>has probably been that last final big rebuild, and everything

0:38:07.960 --> 0:38:10.399
<v Speaker 1>else now a little additions that we make as we grow.

0:38:11.440 --> 0:38:14.680
<v Speaker 1>Talking about additions, something I've noticed that we've done, and

0:38:14.719 --> 0:38:16.719
<v Speaker 1>I think we've been very good at it in our

0:38:16.800 --> 0:38:21.640
<v Speaker 1>de fans is actually subtraction. If anything. In the last

0:38:21.680 --> 0:38:24.960
<v Speaker 1>eight months, we've probably done a very good job at

0:38:25.360 --> 0:38:29.440
<v Speaker 1>choosing what our priorities are, making trade offs on what

0:38:29.480 --> 0:38:32.640
<v Speaker 1>we're going to focus on and what we're not going

0:38:32.640 --> 0:38:37.720
<v Speaker 1>to focus on, and our business in maybe some respects

0:38:37.800 --> 0:38:39.920
<v Speaker 1>might feel more complex, but certainly in other respects that

0:38:39.920 --> 0:38:43.360
<v Speaker 1>you're simplifying. I think that's something that we had to

0:38:43.480 --> 0:38:46.040
<v Speaker 1>learn the hard way is that for every time we

0:38:46.080 --> 0:38:49.960
<v Speaker 1>add something, what we're actually adding is additional complexity to

0:38:50.040 --> 0:38:53.600
<v Speaker 1>how the organization runs. And so every time we add something,

0:38:53.640 --> 0:38:55.960
<v Speaker 1>we need to find or be willing to make some

0:38:56.160 --> 0:39:00.160
<v Speaker 1>type of trade off or subtract something elsewhere. I think

0:39:00.200 --> 0:39:02.200
<v Speaker 1>what we've done really well, and I think the podcast

0:39:02.239 --> 0:39:04.279
<v Speaker 1>is a great example of this is there are so

0:39:04.360 --> 0:39:06.640
<v Speaker 1>many priorities in business. We have so many things that

0:39:07.040 --> 0:39:10.719
<v Speaker 1>are worth doing that could add value, that can contribute

0:39:10.719 --> 0:39:13.640
<v Speaker 1>to the business's value in the marketplace. But you can't

0:39:13.680 --> 0:39:18.000
<v Speaker 1>do everything, and you can't be everything to everyone. And

0:39:18.080 --> 0:39:20.480
<v Speaker 1>we made a really conscious choice of three of us

0:39:20.480 --> 0:39:23.240
<v Speaker 1>to go no, we're going to focus on our internal

0:39:23.280 --> 0:39:27.120
<v Speaker 1>realities first, because you know, we made the decision that

0:39:27.280 --> 0:39:33.520
<v Speaker 1>if athletes authority as a facility first can't thrive, then

0:39:33.760 --> 0:39:36.640
<v Speaker 1>our contribution to the rest of the marketplace can't be

0:39:36.680 --> 0:39:39.800
<v Speaker 1>great either. We need to make sure that the inside

0:39:39.840 --> 0:39:43.160
<v Speaker 1>the four walls that gets the attention the folks that

0:39:43.280 --> 0:39:46.640
<v Speaker 1>needs and we were willing to you know, put the pause,

0:39:46.680 --> 0:39:49.680
<v Speaker 1>put things on ice, not do other things so we

0:39:49.719 --> 0:39:52.280
<v Speaker 1>could focus on what really mattered. I think that's an

0:39:52.320 --> 0:39:55.920
<v Speaker 1>important lesson for any gym owner. We have a lot

0:39:55.920 --> 0:39:59.320
<v Speaker 1>of them who listen who when they're faced with challenges,

0:39:59.440 --> 0:40:02.239
<v Speaker 1>you have to prioritize. And what we rolled out was,

0:40:02.280 --> 0:40:05.280
<v Speaker 1>you know, we tried to select our three biggest challenges

0:40:05.960 --> 0:40:10.839
<v Speaker 1>in the organization and essentially engineered the whole business around well,

0:40:10.920 --> 0:40:13.799
<v Speaker 1>how to navigate those challenges. Maybe we should talk about that.

0:40:14.800 --> 0:40:18.799
<v Speaker 1>The first challenge we identified was over the course of

0:40:19.280 --> 0:40:22.960
<v Speaker 1>two or three years, we noticed that the consumption of

0:40:23.000 --> 0:40:26.360
<v Speaker 1>the product was changing. You know, we had when it

0:40:26.440 --> 0:40:29.120
<v Speaker 1>was a smaller organization, we were more proximate to the athletes,

0:40:29.120 --> 0:40:31.359
<v Speaker 1>were closer to them, we saw them more regularly. As

0:40:31.400 --> 0:40:34.560
<v Speaker 1>the organization grew, and you know, complexity grew and the

0:40:34.680 --> 0:40:37.480
<v Speaker 1>number of athletes grew, we weren't seeing athletes come in

0:40:37.560 --> 0:40:40.760
<v Speaker 1>quite as frequently. Maybe we had lots of different ways

0:40:40.760 --> 0:40:42.719
<v Speaker 1>that we were structuring their training weeks. We didn't see

0:40:42.719 --> 0:40:45.040
<v Speaker 1>them as often, and we were noticing then on the

0:40:45.080 --> 0:40:49.960
<v Speaker 1>back end that a lot of athletes on canceling were

0:40:50.000 --> 0:40:52.600
<v Speaker 1>saying things online with Tommy, You're at the coal face

0:40:52.640 --> 0:40:55.520
<v Speaker 1>of this, you know, I'm just not seeing the value

0:40:55.719 --> 0:40:59.759
<v Speaker 1>in the product anymore. And so we recognized, well, you know,

0:40:59.800 --> 0:41:02.200
<v Speaker 1>how do we define that value? And we figured out, well,

0:41:02.400 --> 0:41:04.240
<v Speaker 1>the best way to probably define the value as well,

0:41:04.360 --> 0:41:06.640
<v Speaker 1>how often are you coming in? So we did a

0:41:06.719 --> 0:41:11.040
<v Speaker 1>fairly significant analysis on what that was, and we found

0:41:11.040 --> 0:41:13.239
<v Speaker 1>on average it was like one point six or one

0:41:13.239 --> 0:41:15.719
<v Speaker 1>point seven times on average per week that athletes were

0:41:15.719 --> 0:41:18.080
<v Speaker 1>coming in. So if you anchor that to the price

0:41:18.120 --> 0:41:21.560
<v Speaker 1>they were paying, it was a relatively high per session

0:41:21.800 --> 0:41:25.440
<v Speaker 1>cost that you know, that the athletes were incurring to

0:41:25.480 --> 0:41:27.439
<v Speaker 1>come in. Of course they were more, we offer more

0:41:27.480 --> 0:41:29.440
<v Speaker 1>than just the sessions, but that was kind of how

0:41:29.480 --> 0:41:32.840
<v Speaker 1>they're anchoring the value in their own eyes. So we

0:41:32.920 --> 0:41:34.840
<v Speaker 1>kind of realized, we need to put a lot of

0:41:34.840 --> 0:41:38.279
<v Speaker 1>eggs in the basketball. How do we get that consumption up?

0:41:38.600 --> 0:41:40.759
<v Speaker 1>So we had to start tracking that. We had to

0:41:40.960 --> 0:41:43.759
<v Speaker 1>you know, set some expectations and targets, we had to

0:41:43.920 --> 0:41:46.520
<v Speaker 1>build infrastructure around that, We had to change the way

0:41:46.800 --> 0:41:49.120
<v Speaker 1>we tracked visit history. There was a lot of kind

0:41:49.160 --> 0:41:53.000
<v Speaker 1>of internal realities we had to start changing to make

0:41:53.040 --> 0:41:56.400
<v Speaker 1>sure that we navigated that challenge. But you know, the

0:41:56.440 --> 0:42:00.239
<v Speaker 1>six months that follow we made insane progress where all

0:42:00.280 --> 0:42:06.719
<v Speaker 1>time record facility highs for visits. So it's it's really interesting.

0:42:06.840 --> 0:42:10.319
<v Speaker 1>You know, you can have a challenge, but unless you

0:42:10.400 --> 0:42:15.160
<v Speaker 1>choose to allocate resource to the challenge, both attention, time

0:42:15.840 --> 0:42:18.239
<v Speaker 1>and capital potentially, you know capital in the sense that

0:42:19.280 --> 0:42:22.600
<v Speaker 1>people we were paying you ad Z our data site

0:42:22.600 --> 0:42:24.920
<v Speaker 1>a lot of time to build infrastructure that allowed us

0:42:24.960 --> 0:42:27.759
<v Speaker 1>to track. So we're spending cash in that way to

0:42:27.840 --> 0:42:31.440
<v Speaker 1>track it. Unless you unless you actually allocate resource to

0:42:31.480 --> 0:42:35.319
<v Speaker 1>the challenge, you can't really expect to overcome it. And

0:42:35.400 --> 0:42:38.440
<v Speaker 1>I think I think that's something that we should be

0:42:38.480 --> 0:42:41.840
<v Speaker 1>really proud of, is you know, our decision to focus

0:42:41.880 --> 0:42:44.560
<v Speaker 1>on what can we improve, what is the most important

0:42:44.560 --> 0:42:46.839
<v Speaker 1>to improve, and can we stay committed to that because

0:42:46.840 --> 0:42:49.040
<v Speaker 1>I think certainly me, you've you've helped me to account

0:42:49.040 --> 0:42:52.040
<v Speaker 1>lock and Tommy you too. Is you know, we need

0:42:52.080 --> 0:42:56.000
<v Speaker 1>to stay focused, and I think that's an important lesson.

0:42:56.040 --> 0:42:58.200
<v Speaker 1>You choose a couple of things focus on and just

0:42:58.239 --> 0:43:01.840
<v Speaker 1>stick with it. Well, you think of us as a

0:43:02.600 --> 0:43:05.239
<v Speaker 1>as a young company, and you see the same as

0:43:05.320 --> 0:43:09.440
<v Speaker 1>a child or a teenager. They bounce around different passions, Lars,

0:43:09.440 --> 0:43:12.560
<v Speaker 1>they try everything, they make mistakes, and that's exactly what

0:43:12.600 --> 0:43:15.680
<v Speaker 1>we did. You know, every opportunity for us as an opportunity,

0:43:15.719 --> 0:43:17.640
<v Speaker 1>and we took it and we tried it, and I

0:43:17.680 --> 0:43:19.680
<v Speaker 1>think it puts us in a better state in the

0:43:19.800 --> 0:43:22.719
<v Speaker 1>end because we know how things interact with our ecosystem.

0:43:22.760 --> 0:43:26.200
<v Speaker 1>We know how things work and what things actually benefit

0:43:26.840 --> 0:43:29.759
<v Speaker 1>our core values and what we want. And as I say,

0:43:29.800 --> 0:43:32.400
<v Speaker 1>you know, if everything so priority, nothing is so. I

0:43:32.440 --> 0:43:35.360
<v Speaker 1>think we've all been guilty of bouncing around things and

0:43:35.400 --> 0:43:38.239
<v Speaker 1>getting excited for the new thing. And I think that's yeah,

0:43:38.400 --> 0:43:40.239
<v Speaker 1>I'm spot on with you, and I think the best

0:43:40.239 --> 0:43:44.960
<v Speaker 1>thing we've done over the past six months has regardless

0:43:44.960 --> 0:43:47.440
<v Speaker 1>of the mistakes we've made, we've actually stuck to what

0:43:47.480 --> 0:43:50.160
<v Speaker 1>we want to target and aim for and we continue

0:43:50.160 --> 0:43:52.399
<v Speaker 1>to keep taking steps that way, and I think it's

0:43:52.400 --> 0:43:55.440
<v Speaker 1>been great. Maybe that's maybe a nice segue then to

0:43:55.880 --> 0:44:00.279
<v Speaker 1>wrap this first episode of the revampart is what's the

0:44:00.320 --> 0:44:04.040
<v Speaker 1>future for us look like? From your guys perspectives? Where

0:44:04.040 --> 0:44:04.960
<v Speaker 1>do we go from here?

0:44:05.960 --> 0:44:06.080
<v Speaker 3>Well?

0:44:06.080 --> 0:44:08.080
<v Speaker 1>I really want to get back into sports management. Person

0:44:10.040 --> 0:44:12.600
<v Speaker 1>that's a cash cow. If you really want to make

0:44:12.640 --> 0:44:16.080
<v Speaker 1>money quickly, it's sports manager three percent of Australian contracts

0:44:16.960 --> 0:44:20.720
<v Speaker 1>giving you much. We say that in Jess obviously because

0:44:20.760 --> 0:44:22.719
<v Speaker 1>we spend a lot of money on sports management and

0:44:22.840 --> 0:44:26.520
<v Speaker 1>returned all of zero dollars, so you know, talk that

0:44:26.640 --> 0:44:29.360
<v Speaker 1>up to a loss. To be honest, what I'm most

0:44:29.400 --> 0:44:33.319
<v Speaker 1>excited about is probably our evolution of our education arm

0:44:33.360 --> 0:44:36.520
<v Speaker 1>because I really believe that's something that we do amazingly

0:44:36.640 --> 0:44:39.880
<v Speaker 1>well and we've really only dipped our toe in. I

0:44:39.920 --> 0:44:43.000
<v Speaker 1>think we show it with our coach Immersion program. We

0:44:43.120 --> 0:44:45.920
<v Speaker 1>showed it with our one Days that we've hosted. A

0:44:45.960 --> 0:44:49.720
<v Speaker 1>couple of online releases we've done have been very, very big,

0:44:50.840 --> 0:44:53.919
<v Speaker 1>and to be brutally honest, it hasn't even been I think,

0:44:53.960 --> 0:44:58.239
<v Speaker 1>from our standpoints, something that we've consciously really invested a

0:44:58.280 --> 0:44:59.839
<v Speaker 1>lot of time into. That's not to say we haven't

0:44:59.840 --> 0:45:02.200
<v Speaker 1>put time into our Coach Immersion, because we have, but

0:45:02.360 --> 0:45:06.160
<v Speaker 1>ultimately it's one product within the ecosystem of our full

0:45:06.280 --> 0:45:09.160
<v Speaker 1>education and I think the new revent we're about to

0:45:09.200 --> 0:45:11.480
<v Speaker 1>go with is going to be fantastic, can be a

0:45:11.480 --> 0:45:15.600
<v Speaker 1>little bit more specific with things. I'm really excited to

0:45:16.520 --> 0:45:19.399
<v Speaker 1>announce and launch our little Physio series. I think that's

0:45:19.400 --> 0:45:21.400
<v Speaker 1>going to be really good. We're going to be running

0:45:21.400 --> 0:45:23.840
<v Speaker 1>some key topics that are going to be targeted for

0:45:24.360 --> 0:45:26.640
<v Speaker 1>clinical physios that really want to get up skilled in

0:45:26.680 --> 0:45:29.399
<v Speaker 1>that practical side. So you know, one and two day

0:45:29.400 --> 0:45:31.319
<v Speaker 1>events like that are going to be fantastic for us

0:45:31.320 --> 0:45:34.560
<v Speaker 1>to get in here and also turn to running mechanics,

0:45:34.840 --> 0:45:37.279
<v Speaker 1>intro to gym and load introduction, all that everything you

0:45:37.280 --> 0:45:39.400
<v Speaker 1>could possibly think about. We're going to be starting to

0:45:39.440 --> 0:45:42.600
<v Speaker 1>prioritize into this the Physio series, which would be great.

0:45:43.640 --> 0:45:47.280
<v Speaker 1>The style of mentorship that we're going to set up. Obviously,

0:45:47.400 --> 0:45:50.640
<v Speaker 1>Carl runs our business mentorship, which is a hugely success

0:45:50.640 --> 0:45:54.160
<v Speaker 1>for our ACL mentorship has been hugely successful, and these

0:45:54.239 --> 0:45:56.960
<v Speaker 1>little things that we just alluded to where we've had

0:45:57.000 --> 0:45:59.960
<v Speaker 1>these things that we've i suppose focused on and really

0:46:00.120 --> 0:46:03.319
<v Speaker 1>had some great results from, but then we've moved away

0:46:03.360 --> 0:46:06.000
<v Speaker 1>in other avenues in other areas. So for us to

0:46:06.040 --> 0:46:08.520
<v Speaker 1>double down in these mentorship style setups is going to

0:46:08.520 --> 0:46:11.160
<v Speaker 1>be big. So Team Sport mentorship is going to be

0:46:11.160 --> 0:46:14.640
<v Speaker 1>coming back. We've got Strength Power mentorship, Sports Science mentorship,

0:46:14.960 --> 0:46:17.920
<v Speaker 1>all these little short form mentorships which are going to

0:46:17.960 --> 0:46:19.920
<v Speaker 1>be really powerful and have a lot of information in

0:46:19.960 --> 0:46:23.000
<v Speaker 1>them and allows the consumer to be able to really

0:46:23.040 --> 0:46:25.440
<v Speaker 1>double down in an area that they want to specialize

0:46:25.440 --> 0:46:29.120
<v Speaker 1>and improve on. And Mate, to be honest, that's probably

0:46:29.120 --> 0:46:31.400
<v Speaker 1>for me the twenty twenty five that's one most excited

0:46:31.440 --> 0:46:33.000
<v Speaker 1>for I O that, Tully.

0:46:33.400 --> 0:46:37.360
<v Speaker 2>Yeah, I'm also equally excited about the education stuff, but

0:46:37.400 --> 0:46:40.120
<v Speaker 2>I think for me probably, no, probably the biggest thing

0:46:40.160 --> 0:46:43.720
<v Speaker 2>I'm excited about is this revamp to our programming structure

0:46:43.760 --> 0:46:47.640
<v Speaker 2>and how we're delivering athletic development. I think, you know,

0:46:47.920 --> 0:46:50.600
<v Speaker 2>the fact that what we spoke about before, how we're

0:46:50.640 --> 0:46:53.640
<v Speaker 2>able to access more athletes, you know, get back to

0:46:53.680 --> 0:46:56.080
<v Speaker 2>the crux and the core of what we do as

0:46:56.120 --> 0:46:59.640
<v Speaker 2>a brand. I think to the part why our education

0:46:59.719 --> 0:47:02.360
<v Speaker 2>has been successful, why it's been able to be successful,

0:47:02.360 --> 0:47:05.120
<v Speaker 2>and why we can continue to grow and develop, it

0:47:05.160 --> 0:47:09.880
<v Speaker 2>is because we have delivered fantastic training to athletes and

0:47:09.960 --> 0:47:11.760
<v Speaker 2>actually been at at the cold front.

0:47:11.800 --> 0:47:14.120
<v Speaker 3>There that the cold front, the cold face.

0:47:14.160 --> 0:47:16.080
<v Speaker 1>Sorry, mattea cold man.

0:47:16.200 --> 0:47:19.600
<v Speaker 3>I'll tell you what this air con though, after log

0:47:19.600 --> 0:47:20.719
<v Speaker 3>it's got to turn down his.

0:47:20.840 --> 0:47:25.279
<v Speaker 1>Cold Okay, settle now, Mate, I think that he's got

0:47:25.360 --> 0:47:27.839
<v Speaker 1>to be more muscle mass anymore, produce more heat. Yeah,

0:47:28.080 --> 0:47:29.799
<v Speaker 1>it's not that. It's not this cold in the in

0:47:29.880 --> 0:47:30.879
<v Speaker 1>God's Country, is it, Tommy?

0:47:31.080 --> 0:47:32.760
<v Speaker 3>It's not Northern beaches is never this cold?

0:47:32.760 --> 0:47:34.840
<v Speaker 1>Man? Just to get hotter as you get closer to

0:47:34.880 --> 0:47:39.520
<v Speaker 1>the equator. Yeah, Okay, sos which direction you go? If

0:47:39.560 --> 0:47:42.239
<v Speaker 1>you go if you go north, then yeah, but if

0:47:42.280 --> 0:47:46.080
<v Speaker 1>you go south to go north, is that closer to

0:47:46.120 --> 0:47:48.640
<v Speaker 1>the crater, we can still get there that way? True?

0:47:49.239 --> 0:47:51.839
<v Speaker 1>It is the globe round though, I don't know.

0:47:55.200 --> 0:47:57.959
<v Speaker 3>But yeah, we're going to bring this back.

0:47:58.960 --> 0:48:01.800
<v Speaker 1>We're going to bring this circle back around the globe.

0:48:01.800 --> 0:48:04.759
<v Speaker 1>Correct the listeners ago, I wonder why they got distracted. Yeah,

0:48:06.120 --> 0:48:07.720
<v Speaker 1>Carl's gone on a flat earth Tedge.

0:48:09.760 --> 0:48:13.280
<v Speaker 2>So yeah, I think I think getting back to doing

0:48:13.280 --> 0:48:17.720
<v Speaker 2>what we do best and getting or having access to

0:48:17.719 --> 0:48:21.480
<v Speaker 2>to a really broad spectrum of athletes and that are

0:48:21.480 --> 0:48:23.160
<v Speaker 2>able to afford it, and really rip into this new

0:48:23.200 --> 0:48:25.640
<v Speaker 2>style of training and seeing how that grows over our

0:48:25.800 --> 0:48:29.520
<v Speaker 2>two facilities at the moment, and then obviously hopefully expanding

0:48:29.560 --> 0:48:32.960
<v Speaker 2>that into into more and and delivering that, you know,

0:48:33.120 --> 0:48:36.240
<v Speaker 2>to to more athletes around Australia. Speaking of just getting

0:48:36.280 --> 0:48:38.880
<v Speaker 2>back from the a s c A Level three and

0:48:38.920 --> 0:48:41.279
<v Speaker 2>there was a lot of coaches from Brisbane and all

0:48:41.320 --> 0:48:44.560
<v Speaker 2>over Australia, Western Australia, and you know that was very

0:48:44.600 --> 0:48:46.920
<v Speaker 2>interested in in our brand and what we're doing and

0:48:47.120 --> 0:48:48.480
<v Speaker 2>a lot of the questions were when are we when

0:48:48.520 --> 0:48:51.520
<v Speaker 2>are we coming there? So you know, obviously, for me,

0:48:51.840 --> 0:48:54.880
<v Speaker 2>I think that's something that I'm really excited for is

0:48:55.320 --> 0:48:58.120
<v Speaker 2>how we look to continue to deliver what we do

0:48:58.200 --> 0:49:00.000
<v Speaker 2>to athletes but all over Australia.

0:49:00.719 --> 0:49:03.920
<v Speaker 1>Well, if anyone is in any state around Australian they'd

0:49:04.000 --> 0:49:08.160
<v Speaker 1>like to invest into own and run an athlete's authority,

0:49:08.160 --> 0:49:10.720
<v Speaker 1>come and let us know, because you're fronting all the money.

0:49:12.200 --> 0:49:16.400
<v Speaker 1>That's that's a big lesson we learned. We you know

0:49:16.840 --> 0:49:19.560
<v Speaker 1>this the last couple of years with we've got we've

0:49:19.560 --> 0:49:20.920
<v Speaker 1>had a lot of money in our bank account and

0:49:20.920 --> 0:49:22.840
<v Speaker 1>we've had not a lot of money in our bank account,

0:49:23.239 --> 0:49:27.200
<v Speaker 1>and we've experienced everything in between. And so certainly something

0:49:27.239 --> 0:49:29.200
<v Speaker 1>we've learned is that you know, opening up a gym

0:49:29.600 --> 0:49:32.560
<v Speaker 1>once you account for facility, you know, start up, and

0:49:32.600 --> 0:49:34.799
<v Speaker 1>then you know running at a loss for a gym

0:49:34.840 --> 0:49:37.120
<v Speaker 1>for years, which is always going to happen. Because you

0:49:37.120 --> 0:49:40.120
<v Speaker 1>need the staff before you have the athletes. You know,

0:49:40.200 --> 0:49:43.120
<v Speaker 1>that's that's not an easy thing to navigate. And we've

0:49:43.239 --> 0:49:45.279
<v Speaker 1>certainly learned that the hard rate but prob the best

0:49:45.280 --> 0:49:48.160
<v Speaker 1>way it is. The hard ry is often the best

0:49:48.160 --> 0:49:50.080
<v Speaker 1>way to learn it is. And accounts try to spin

0:49:50.160 --> 0:49:54.800
<v Speaker 1>and say, oh, you don't need to pay tax. Not profitable,

0:49:55.760 --> 0:49:56.760
<v Speaker 1>that's one positive.

0:49:56.760 --> 0:49:57.800
<v Speaker 3>I guess I'd.

0:49:57.560 --> 0:50:01.920
<v Speaker 1>Like to pay tax indeed for me. Actually, I'm just

0:50:01.960 --> 0:50:04.840
<v Speaker 1>looking forward again, back to long form content. I'm not

0:50:04.840 --> 0:50:06.800
<v Speaker 1>sure how you guys feel about, you know, the state

0:50:06.840 --> 0:50:11.520
<v Speaker 1>of Instagram and all, but it's fucking exhausted. Is it's

0:50:11.560 --> 0:50:14.800
<v Speaker 1>the same same things being argued over the same nuanced

0:50:14.800 --> 0:50:16.960
<v Speaker 1>things like who gives a shit if you're going deep

0:50:17.000 --> 0:50:17.920
<v Speaker 1>enough on the squad?

0:50:17.960 --> 0:50:18.400
<v Speaker 3>Just move on?

0:50:18.600 --> 0:50:23.560
<v Speaker 1>Yeah, frontal plan or fucking transfer. But also probably know,

0:50:23.640 --> 0:50:26.120
<v Speaker 1>I certainly feel when I jump on Instagram it feels

0:50:26.160 --> 0:50:29.560
<v Speaker 1>like it's just thousands of NPCs. You know, it's the

0:50:29.600 --> 0:50:33.040
<v Speaker 1>same content over and over and over again, and like

0:50:33.120 --> 0:50:36.440
<v Speaker 1>there is there's no real nuance, there's no good discourse.

0:50:36.560 --> 0:50:38.440
<v Speaker 1>And what I'll tell you know, I'm you know what

0:50:38.480 --> 0:50:40.960
<v Speaker 1>to that to interrupt. Look credit to people that have

0:50:41.040 --> 0:50:43.080
<v Speaker 1>done well and that are doing well and enjoy it

0:50:43.080 --> 0:50:45.920
<v Speaker 1>and really love it. That's that's but yeah, I'm certainly

0:50:46.000 --> 0:50:49.360
<v Speaker 1>not it's not inspiring to get stuck into. So I

0:50:49.400 --> 0:50:51.279
<v Speaker 1>agree with you. Yeah, so long long form content for

0:50:51.480 --> 0:50:54.960
<v Speaker 1>what I'm most excited about. Obviously, the podcast is a

0:50:54.960 --> 0:50:58.680
<v Speaker 1>big mechanism of that. Like you know, we've we've all

0:50:58.719 --> 0:51:03.160
<v Speaker 1>discussed had as long best provide value to this given

0:51:03.239 --> 0:51:04.880
<v Speaker 1>you know, you've got one of the most unique skill

0:51:04.920 --> 0:51:07.840
<v Speaker 1>sets in the country with your experience, and you know

0:51:08.000 --> 0:51:11.560
<v Speaker 1>you doing more of the long form education stuff. I

0:51:11.560 --> 0:51:13.360
<v Speaker 1>think is the best way that we can kind of

0:51:13.400 --> 0:51:17.200
<v Speaker 1>contribute to the industry because you know, despite the challenges,

0:51:17.239 --> 0:51:21.080
<v Speaker 1>I think we've navigated, We've navigated them like we haven't.

0:51:21.840 --> 0:51:24.239
<v Speaker 1>We've gotten through those challenges. I think we've learned a

0:51:24.280 --> 0:51:26.360
<v Speaker 1>lot in that process and have a lot to share

0:51:27.040 --> 0:51:28.480
<v Speaker 1>that I think is going to be really valued. But

0:51:28.480 --> 0:51:30.920
<v Speaker 1>I think that's what I'm excited about, is, you know,

0:51:30.960 --> 0:51:33.360
<v Speaker 1>how do we just get back to contributing to the

0:51:33.360 --> 0:51:37.160
<v Speaker 1>industry and sharing ideas And now that we're in a

0:51:37.160 --> 0:51:41.600
<v Speaker 1>far more stable place facilities wise, and we've we've we've

0:51:41.640 --> 0:51:46.040
<v Speaker 1>got far more clarity around accountability and structure that better

0:51:46.080 --> 0:51:49.760
<v Speaker 1>supports it up until three months ago. You know, Tommy

0:51:49.920 --> 0:51:51.800
<v Speaker 1>used to do the sales in Sydney, Nate used to

0:51:51.840 --> 0:51:54.200
<v Speaker 1>do the sales in Melbourne. Now we have a sales function.

0:51:54.920 --> 0:51:56.920
<v Speaker 1>You know, we all used to kind of broadly speaking,

0:51:56.960 --> 0:51:59.840
<v Speaker 1>share marketing responsibilities. Now that's at least a more clear functional.

0:52:00.280 --> 0:52:02.759
<v Speaker 1>You know, until it's that role is filled, I'm doing it.

0:52:02.960 --> 0:52:06.400
<v Speaker 1>But you know, we've spent a lot of time figuring out,

0:52:07.480 --> 0:52:09.800
<v Speaker 1>you know, what what needs to happen in this business

0:52:09.800 --> 0:52:12.400
<v Speaker 1>for it to be successful, and reverse engineering that and

0:52:13.120 --> 0:52:16.080
<v Speaker 1>having that type of support structures there. So I'm just

0:52:16.080 --> 0:52:18.520
<v Speaker 1>looking forward. Now that we've got that in place, how

0:52:18.520 --> 0:52:19.919
<v Speaker 1>do you get back to doing what we do best,

0:52:19.920 --> 0:52:22.560
<v Speaker 1>which is to improve the lives of the industry and

0:52:22.880 --> 0:52:26.600
<v Speaker 1>make that easier for people. Whether it's you sharing the

0:52:26.680 --> 0:52:29.160
<v Speaker 1>new structure of the base program and how we figure

0:52:29.160 --> 0:52:31.520
<v Speaker 1>that out or whatever it might be moving forward. That's

0:52:31.600 --> 0:52:34.839
<v Speaker 1>kind of what what excites me. For sure. I grow

0:52:35.680 --> 0:52:37.520
<v Speaker 1>and a tan because we all live on the beaches.

0:52:37.560 --> 0:52:41.719
<v Speaker 1>Now that's what happens in God's country. It's amazing that

0:52:41.760 --> 0:52:44.200
<v Speaker 1>God's country seems to follow Lockie. If you noticed that, Tommy,

0:52:46.280 --> 0:52:52.719
<v Speaker 1>where Jesus settles, God is there. That's a claim not

0:52:52.760 --> 0:52:55.120
<v Speaker 1>actually even religious. I probably shouldn't be saying that. Yeah,

0:52:55.160 --> 0:52:57.920
<v Speaker 1>you probably shouldn't. But now we've got a c A

0:52:58.000 --> 0:52:59.880
<v Speaker 1>conference next week as well, so for people that are

0:53:00.239 --> 0:53:03.120
<v Speaker 1>up in Brisbane, Brizzy Convention Center be a great couple

0:53:03.120 --> 0:53:04.759
<v Speaker 1>of days. So looking forward to being out there. That's

0:53:04.760 --> 0:53:06.759
<v Speaker 1>a bit of a plig clock. Yeah, definite self was

0:53:06.800 --> 0:53:09.120
<v Speaker 1>plugged me and I'm presenting one What are you presenting on?

0:53:09.800 --> 0:53:15.640
<v Speaker 1>What am I presenting on? For a second, I got

0:53:15.680 --> 0:53:20.440
<v Speaker 1>a few presentations around my heade. We are I am

0:53:20.520 --> 0:53:23.440
<v Speaker 1>presenting on impacting your team? So how you how you

0:53:23.520 --> 0:53:27.480
<v Speaker 1>coach a team and and talk about impacting and influencing

0:53:27.520 --> 0:53:31.200
<v Speaker 1>your athletes. The simple stuff, not the complex stuff. The

0:53:31.239 --> 0:53:33.640
<v Speaker 1>simple stuff that works. Give us a give us like

0:53:33.760 --> 0:53:37.840
<v Speaker 1>a teaser. One one basic one that that I do

0:53:37.920 --> 0:53:40.760
<v Speaker 1>focus on is what I refer to as conversational threads

0:53:41.200 --> 0:53:43.600
<v Speaker 1>and being able to grab onto a conversational thread. And

0:53:43.640 --> 0:53:46.200
<v Speaker 1>I think when I was Tommy smile because he's heard

0:53:46.200 --> 0:53:48.520
<v Speaker 1>this story a few times. I'm sure if Geordie's listening

0:53:48.520 --> 0:53:51.080
<v Speaker 1>to this, he'll be yelling out one of the stories.

0:53:53.239 --> 0:53:55.719
<v Speaker 1>But when I was a young coach, I really to

0:53:55.760 --> 0:53:58.480
<v Speaker 1>try and be professional. I never really engaged in saying

0:53:58.800 --> 0:54:01.080
<v Speaker 1>on the weekend, if they go, how your weekend, my

0:54:01.160 --> 0:54:05.200
<v Speaker 1>response was always oh yeah, programmed, programmed, which trained, just

0:54:05.520 --> 0:54:08.880
<v Speaker 1>because that's professional when an actual fact, Yeah, I was

0:54:08.920 --> 0:54:10.680
<v Speaker 1>twenty two, so I went and got on the piss

0:54:10.680 --> 0:54:13.319
<v Speaker 1>with my mates on Saturday night, had a good time. Yeah,

0:54:13.440 --> 0:54:17.560
<v Speaker 1>white shirt, blue dots, short sleeves, the Lucky Special, ready

0:54:17.560 --> 0:54:21.200
<v Speaker 1>to roll and yeah you don't you don't change what vip?

0:54:21.440 --> 0:54:23.600
<v Speaker 1>Yeah yeah, yeah, I think the Floto is still up,

0:54:23.600 --> 0:54:27.000
<v Speaker 1>actually still on the waar mate, Yeah yeah, exactly good

0:54:27.040 --> 0:54:29.480
<v Speaker 1>And Wallaby Bar if anyone's old enough to remember Wallaby

0:54:29.520 --> 0:54:32.760
<v Speaker 1>Bar that had zero trophies in the cabinet, I remember

0:54:32.760 --> 0:54:35.799
<v Speaker 1>that one Oka just mate. But ultimately, yeah, you are

0:54:35.840 --> 0:54:39.680
<v Speaker 1>forty two, so it's for those playing you know, I'm

0:54:39.680 --> 0:54:43.360
<v Speaker 1>not forty two. That for me then in that conversation

0:54:43.560 --> 0:54:47.279
<v Speaker 1>gives them no threads to grab onto. So obviously for them,

0:54:47.400 --> 0:54:50.640
<v Speaker 1>the programming maybe training a little bit, they've they've got

0:54:50.640 --> 0:54:53.200
<v Speaker 1>really no interest in that. But the older I got,

0:54:53.239 --> 0:54:56.120
<v Speaker 1>the less professional I got, and the more open you get,

0:54:56.160 --> 0:54:59.399
<v Speaker 1>and the more you actually open up multiple threads within

0:54:59.480 --> 0:55:02.440
<v Speaker 1>one respect onto one conversation that I talk about them

0:55:02.480 --> 0:55:04.520
<v Speaker 1>being able to grab onto. You know, if I was

0:55:04.520 --> 0:55:06.080
<v Speaker 1>to say that I got went and got pissed with

0:55:06.120 --> 0:55:09.000
<v Speaker 1>my mates. Whether you think that's professional or not, at

0:55:09.080 --> 0:55:11.920
<v Speaker 1>least it's a bigger thread for a nineteen year old

0:55:11.960 --> 0:55:15.160
<v Speaker 1>AFL player to grab onto rather than programming. And yeah

0:55:15.200 --> 0:55:17.160
<v Speaker 1>you may not, but that may actually be a conversation

0:55:17.239 --> 0:55:20.160
<v Speaker 1>started because they've probably gone and gotten pissed at some stage,

0:55:20.360 --> 0:55:22.320
<v Speaker 1>so there's at least the ability to have a conversation.

0:55:22.440 --> 0:55:25.279
<v Speaker 1>Now I use it as a reference. I'm not saying

0:55:25.320 --> 0:55:26.600
<v Speaker 1>you have to go and get pissed every weekend to

0:55:26.600 --> 0:55:29.560
<v Speaker 1>have a conversation, but being open with what you do

0:55:29.800 --> 0:55:32.239
<v Speaker 1>and not actually being as professional as probably everyone thinks

0:55:32.239 --> 0:55:35.560
<v Speaker 1>you need to be. So be more like yourself correct

0:55:35.600 --> 0:55:37.520
<v Speaker 1>like what you think you need to be is more

0:55:38.080 --> 0:55:41.080
<v Speaker 1>exactly exactly. But yeah, just a little teasy if you

0:55:41.120 --> 0:55:45.600
<v Speaker 1>want to find out or Brisbane conventions the tickets, your tickets,

0:55:45.840 --> 0:55:48.040
<v Speaker 1>Tell me what's on the horizon for you new role mate?

0:55:48.080 --> 0:55:49.080
<v Speaker 1>You want to tell us about that?

0:55:50.320 --> 0:55:54.040
<v Speaker 2>Yeah, a new role obviously jumped across to South Sydian

0:55:54.080 --> 0:55:57.399
<v Speaker 2>rabbit O so have gone into a rogula club, which

0:55:58.200 --> 0:56:00.200
<v Speaker 2>for those that do you know a little about me.

0:56:00.360 --> 0:56:04.400
<v Speaker 3>Obviously, rugby league is very very important to me.

0:56:04.440 --> 0:56:08.439
<v Speaker 2>It's definitely the thing under there, the thing I get

0:56:08.440 --> 0:56:12.320
<v Speaker 2>excited about the most. So now look really really looking

0:56:12.320 --> 0:56:15.080
<v Speaker 2>forward to the new challenge. So I've stepped into the

0:56:15.120 --> 0:56:18.839
<v Speaker 2>Pathways high Performance Manager role, which sits across everything from

0:56:18.880 --> 0:56:22.000
<v Speaker 2>the new Sadwell's Cup down to the Harrold Matthews in

0:56:22.040 --> 0:56:24.840
<v Speaker 2>the in the boys stream, as well as the female

0:56:24.960 --> 0:56:27.360
<v Speaker 2>pathways from their Harvey Norman Women's which is the open

0:56:27.719 --> 0:56:32.040
<v Speaker 2>Open Women's down to their Lisa Fiel Touchcow and Lisa Fiola.

0:56:32.760 --> 0:56:33.640
<v Speaker 3>So sit across at it.

0:56:33.680 --> 0:56:36.799
<v Speaker 2>There's seven seven major teams within that program and then

0:56:36.800 --> 0:56:39.120
<v Speaker 2>we've got development squads and everything else that go in between.

0:56:40.000 --> 0:56:42.600
<v Speaker 2>So I sort of oversee that and obviously look forward

0:56:42.680 --> 0:56:45.560
<v Speaker 2>to to ripping and hopefully having a good season at

0:56:45.600 --> 0:56:46.680
<v Speaker 2>the hoth Sydney Rabbits.

0:56:46.719 --> 0:56:50.640
<v Speaker 1>I've always wondered when rabbit Os play manly, how do

0:56:50.680 --> 0:56:53.080
<v Speaker 1>you how do you navigate that? He turns out? You

0:56:53.120 --> 0:56:55.280
<v Speaker 1>know those people that turn up in the half jerseys

0:56:55.560 --> 0:56:58.880
<v Speaker 1>are sewn together, that's you. What will be on the

0:56:58.960 --> 0:57:01.719
<v Speaker 1>left hand side? Where will we will? Will the heart

0:57:01.800 --> 0:57:04.879
<v Speaker 1>be the heartart? Doesn't Brookie doesn't leave the heart.

0:57:05.040 --> 0:57:06.719
<v Speaker 3>Yeah, it's it's a tough one, mate.

0:57:06.719 --> 0:57:10.000
<v Speaker 2>Well, obviously, I think I have had this experience before

0:57:10.040 --> 0:57:13.200
<v Speaker 2>at some of the other clubs I work with. Look,

0:57:13.520 --> 0:57:15.799
<v Speaker 2>manly will always be in the heart, but you do

0:57:16.080 --> 0:57:18.040
<v Speaker 2>learn to love the team that you're with and the

0:57:18.080 --> 0:57:21.000
<v Speaker 2>club that you're with. You obviously build connections and relationships

0:57:21.040 --> 0:57:24.840
<v Speaker 2>with those athletes, so there's a far more personal relationship

0:57:24.920 --> 0:57:28.080
<v Speaker 2>with them. So no, I'm very excited for for South Sydney.

0:57:28.080 --> 0:57:31.000
<v Speaker 2>I hope hopefully we have a really big season and

0:57:31.120 --> 0:57:33.480
<v Speaker 2>can can turn around some of the results from last year.

0:57:33.520 --> 0:57:35.120
<v Speaker 1>I'm looking forward to Have you met Wayne yet?

0:57:35.600 --> 0:57:39.560
<v Speaker 2>No, No, I have not. Wayne is not December one

0:57:39.920 --> 0:57:43.120
<v Speaker 2>hasn't just started yet. Looking forward to meeting the master.

0:57:43.880 --> 0:57:46.120
<v Speaker 2>I'm sure I can learn plenty of him, so now

0:57:46.160 --> 0:57:48.280
<v Speaker 2>looking forward to that, But no, I haven't haven't.

0:57:48.040 --> 0:57:48.560
<v Speaker 3>Met him yet.

0:57:48.760 --> 0:57:51.919
<v Speaker 1>Out have an exciting podcast. We'll do it, tom Wayne,

0:57:52.000 --> 0:57:57.320
<v Speaker 1>Tom Wayne, where's Wayne? Well, Mike, Tommy up for the meeting. Hi,

0:57:57.360 --> 0:58:01.120
<v Speaker 1>I'm Tommy Wayne, Like hello, and that'll be it. Hopefully

0:58:01.120 --> 0:58:05.280
<v Speaker 1>it's more more impactful than just that, mate. We're exciting

0:58:05.280 --> 0:58:07.840
<v Speaker 1>to hear how how you goes made? And it's great

0:58:07.880 --> 0:58:11.440
<v Speaker 1>to still have you around. Yeah, we need to get

0:58:11.440 --> 0:58:13.880
<v Speaker 1>a proper schedule off him so we can announce Tobby's

0:58:13.920 --> 0:58:16.880
<v Speaker 1>on floor appearances during the week. But been doing well

0:58:16.960 --> 0:58:19.200
<v Speaker 1>so far, and what we might do is we might

0:58:19.280 --> 0:58:22.520
<v Speaker 1>just put a message out month Cisco's Live. You guys

0:58:22.640 --> 0:58:25.440
<v Speaker 1>were not exactly showing the new structure for the podcast,

0:58:25.480 --> 0:58:29.280
<v Speaker 1>but we're definitely thinking more of a host type panel

0:58:29.320 --> 0:58:32.160
<v Speaker 1>type as I'm concerned it'll be. We'll lock in a

0:58:32.240 --> 0:58:36.240
<v Speaker 1>regular time and what we do will will be dependent

0:58:36.280 --> 0:58:38.200
<v Speaker 1>on the available staff at the time, but I think

0:58:38.320 --> 0:58:41.560
<v Speaker 1>keeping keeping the AI inside of important and then yeah,

0:58:41.560 --> 0:58:43.320
<v Speaker 1>if we've got visitors at the time or people that

0:58:43.320 --> 0:58:47.440
<v Speaker 1>we want to get in, we obviously will think. So

0:58:47.520 --> 0:58:49.080
<v Speaker 1>your Mike destruct away there, mate.

0:58:48.880 --> 0:58:50.960
<v Speaker 3>I Mike just it wasn't an intentional much.

0:58:51.640 --> 0:58:55.120
<v Speaker 1>I haven't tightened up them and to service these mics

0:58:55.120 --> 0:58:58.000
<v Speaker 1>a little bit anyway. But yes, we'll have more panel discussion,

0:58:58.000 --> 0:59:00.320
<v Speaker 1>a little bit, more multiple people on. I think, well, boys,

0:59:00.360 --> 0:59:03.400
<v Speaker 1>it's great to break the back of the podcast again.

0:59:04.360 --> 0:59:06.640
<v Speaker 1>It's gonna be awesome releases and get back on the

0:59:06.680 --> 0:59:10.680
<v Speaker 1>bandwagon on full Content's our thing and look forward to

0:59:10.960 --> 0:59:15.080
<v Speaker 1>having you all back on Cracking. Thanks guys, yep, thank you,

0:59:16.000 --> 0:59:16.520
<v Speaker 1>see yup.