1 00:00:03,760 --> 00:00:06,630 Sean Aylmer: Welcome to the Fear and Greed daily interview. I'm Sean Aylmer. 2 00:00:06,920 --> 00:00:08,970 Sean Aylmer: We talked to a lot of successful people on Fear 3 00:00:08,970 --> 00:00:11,959 Sean Aylmer: and Greed; founders, CEOs, business leaders, men and women at 4 00:00:11,960 --> 00:00:15,340 Sean Aylmer: the top of their game; and they all have different stories of 5 00:00:15,340 --> 00:00:18,049 Sean Aylmer: how they got there. Today, I wanted to look at 6 00:00:18,050 --> 00:00:20,660 Sean Aylmer: what it takes to succeed at that high level; the 7 00:00:20,660 --> 00:00:24,340 Sean Aylmer: sacrifice, the connections, the resilience, and above all of course, 8 00:00:24,680 --> 00:00:27,880 Sean Aylmer: the hard work. Tory Archbold is the founder of business 9 00:00:27,880 --> 00:00:31,070 Sean Aylmer: coaching platform, Powerful Steps. She's also the host of the 10 00:00:31,250 --> 00:00:35,240 Sean Aylmer: podcast, Powerful Stories, sharing the stories and major moments in 11 00:00:35,240 --> 00:00:39,400 Sean Aylmer: the lives of some of Australia's most prominent, most successful women. Tory Archbold, welcome 12 00:00:40,190 --> 00:00:40,610 Sean Aylmer: to Fear and Greed. 13 00:00:41,159 --> 00:00:44,070 Tory Archbold: Thank you so much for having me. I am such a 14 00:00:44,070 --> 00:00:47,620 Tory Archbold: fan. And I'm also such a numbers girl, and I 15 00:00:47,620 --> 00:00:52,159 Tory Archbold: wanted to congratulate you guys on 1. 3 million downloads since 16 00:00:52,159 --> 00:00:55,020 Tory Archbold: the beginning of 2022. That's incredible. 17 00:00:55,430 --> 00:00:57,970 Sean Aylmer: Well, I think let's start with your story first because 18 00:00:57,970 --> 00:01:00,960 Sean Aylmer: your story's pretty incredible. I mean, Powerful Stories, the podcast 19 00:01:00,960 --> 00:01:03,240 Sean Aylmer: of course, is all about other women, but let's talk 20 00:01:03,240 --> 00:01:06,130 Sean Aylmer: about you first. How'd you get to where you are. 21 00:01:06,130 --> 00:01:10,209 Sean Aylmer: You started PR agency, Torstar, in your 20s. Some big 22 00:01:10,209 --> 00:01:10,950 Sean Aylmer: clients then. 23 00:01:11,830 --> 00:01:14,069 Tory Archbold: Yeah. So I had a bit of a dream when I 24 00:01:14,069 --> 00:01:16,930 Tory Archbold: returned from the working holiday visa from London, where I'd 25 00:01:16,930 --> 00:01:19,420 Tory Archbold: had the opportunity to work with the best of the 26 00:01:19,420 --> 00:01:22,750 Tory Archbold: best in media and entertainment. And I think what visa 27 00:01:22,750 --> 00:01:25,449 Tory Archbold: gave me was an education because I never finished my 28 00:01:25,450 --> 00:01:28,850 Tory Archbold: degree. I started off interior design and I just decided 29 00:01:28,910 --> 00:01:30,670 Tory Archbold: it wasn't for me. I wanted to go out into 30 00:01:30,670 --> 00:01:33,319 Tory Archbold: the big wide world, but I wanted to learn from 31 00:01:33,319 --> 00:01:35,590 Tory Archbold: the best to the best. And I had the opportunity 32 00:01:35,590 --> 00:01:39,500 Tory Archbold: because you could do 12 week stints on this visa. 33 00:01:39,760 --> 00:01:42,390 Tory Archbold: So I worked for Viacom, which was the number one 34 00:01:42,390 --> 00:01:45,240 Tory Archbold: media entertainment company in the world, and really learned the 35 00:01:45,240 --> 00:01:49,590 Tory Archbold: art of storytelling through working with Nickelodeon, with Showtime networks, 36 00:01:49,590 --> 00:01:52,100 Tory Archbold: and of course, MTV. Then I went and did a 37 00:01:52,100 --> 00:01:55,780 Tory Archbold: little stint in Columbia TriStar. I also worked in a 38 00:01:55,780 --> 00:01:58,820 Tory Archbold: licensing company. So I got to really understand what happens 39 00:01:58,820 --> 00:02:00,970 Tory Archbold: behind the scenes. How do you get product placement? The 40 00:02:00,970 --> 00:02:05,390 Tory Archbold: power of the story, again. Landed back into Australia and 41 00:02:05,480 --> 00:02:08,370 Tory Archbold: nothing really set my heart on fire. And so I thought, " 42 00:02:08,370 --> 00:02:13,329 Tory Archbold: You know what? I love what I saw overseas. Perhaps 43 00:02:13,330 --> 00:02:17,929 Tory Archbold: I can create a brand communications company in Australia that 44 00:02:17,930 --> 00:02:20,750 Tory Archbold: is capable of telling powerful stories on behalf of other 45 00:02:20,750 --> 00:02:23,609 Tory Archbold: people." So I literally started with a hand- me- down 46 00:02:23,610 --> 00:02:26,460 Tory Archbold: computer. I had no money in the bank. I had 47 00:02:26,460 --> 00:02:29,660 Tory Archbold: no media connections. But what I did have was my 48 00:02:29,660 --> 00:02:32,450 Tory Archbold: value set and a hell of a lot of self 49 00:02:32,450 --> 00:02:36,410 Tory Archbold: belief. And 20 years later, I'm proud to say that we worked 50 00:02:36,410 --> 00:02:39,639 Tory Archbold: with all the top retailers around the world. We're responsible 51 00:02:39,639 --> 00:02:42,260 Tory Archbold: for some of the biggest launches into Australia, and probably 52 00:02:42,290 --> 00:02:46,360 Tory Archbold: most notably Zara, which goes down in retail history as 53 00:02:46,360 --> 00:02:50,540 Tory Archbold: the best retail launch ever. We had 22,000 people lining 54 00:02:50,540 --> 00:02:55,070 Tory Archbold: up on the day of launch. It was incredible in terms 55 00:02:55,070 --> 00:02:58,340 Tory Archbold: of what I learned working with that team because they're 56 00:02:58,340 --> 00:03:01,359 Tory Archbold: in a hundred percent alignment with the values that I started 57 00:03:01,360 --> 00:03:05,399 Tory Archbold: my business with, which is like passion. Right? You want 58 00:03:05,400 --> 00:03:08,210 Tory Archbold: to surround yourself with passionate people and like- minded people 59 00:03:08,210 --> 00:03:11,250 Tory Archbold: so that you can deliver impact; integrity, because I never 60 00:03:11,250 --> 00:03:13,770 Tory Archbold: wanted to work with assholes. I'd seen a lot throughout 61 00:03:13,770 --> 00:03:16,790 Tory Archbold: my career before I started my business, and I was like, " 62 00:03:16,790 --> 00:03:17,630 Tory Archbold: That is not for me." 63 00:03:17,630 --> 00:03:19,381 Sean Aylmer: I don't know Tory. I've worked with a lot of assholes. It's not bad. 64 00:03:19,381 --> 00:03:25,389 Tory Archbold: Well, I kind of seem to navigate around them and go, " That's not for 65 00:03:25,389 --> 00:03:28,359 Tory Archbold: me." And delivery because you're only as good as your 66 00:03:28,360 --> 00:03:31,930 Tory Archbold: last job, your last podcast chat, your last project, your 67 00:03:31,930 --> 00:03:37,300 Tory Archbold: last presentation to the leadership team. And literally, when I 68 00:03:37,300 --> 00:03:41,400 Tory Archbold: anchored myself to my values, I found that people really 69 00:03:41,400 --> 00:03:44,400 Tory Archbold: understood the intent and purpose of Torstar, the agency that 70 00:03:44,400 --> 00:03:47,770 Tory Archbold: I created. And through word- of- mouth, it was just 71 00:03:47,770 --> 00:03:51,340 Tory Archbold: like the power pack that kept calling my office saying, " 72 00:03:51,640 --> 00:03:53,580 Tory Archbold: How can we work with you? How can you launch 73 00:03:53,580 --> 00:03:57,030 Tory Archbold: our brand into this market?" And for Australian brands such 74 00:03:57,030 --> 00:03:59,090 Tory Archbold: as (Sukin) and Seafolly, which were at the top 75 00:03:59,090 --> 00:04:01,850 Tory Archbold: of their game, when I was working with them, it's like, " 76 00:04:02,040 --> 00:04:05,059 Tory Archbold: Tory, how do we build a global footprint?" And so 77 00:04:05,060 --> 00:04:07,990 Tory Archbold: that's what I did. I put my passion of storytelling 78 00:04:08,250 --> 00:04:12,230 Tory Archbold: into creating a business, which ended up delivering some pretty 79 00:04:12,230 --> 00:04:14,621 Tory Archbold: powerful results for powerful brands around the world. 80 00:04:14,621 --> 00:04:18,150 Sean Aylmer: So a phrase you used then, which I always think 81 00:04:18,240 --> 00:04:22,140 Sean Aylmer: is really important, is self belief. It's not ego. It's 82 00:04:22,140 --> 00:04:24,690 Sean Aylmer: really different to ego. It's kind of knowing what you're 83 00:04:24,690 --> 00:04:27,130 Sean Aylmer: good at and what you're not good at. You have 84 00:04:27,130 --> 00:04:29,739 Sean Aylmer: plenty of self belief, but I think really successful people 85 00:04:30,010 --> 00:04:33,060 Sean Aylmer: have self belief because you get knocked back quite a 86 00:04:33,060 --> 00:04:34,620 Sean Aylmer: bit before you get to the top. 87 00:04:35,370 --> 00:04:38,420 Tory Archbold: That's such a great point, Sean. And you know what? I love a 88 00:04:38,420 --> 00:04:42,239 Tory Archbold: knock back because I've learned along the highway of life 89 00:04:42,240 --> 00:04:45,640 Tory Archbold: that not every opportunity is meant for you. And when 90 00:04:45,640 --> 00:04:49,400 Tory Archbold: you actually run a business or lead a team that's 91 00:04:49,430 --> 00:04:52,130 Tory Archbold: in alignment with your values, your intent, and purpose, you're 92 00:04:52,130 --> 00:04:55,580 Tory Archbold: naturally going to attract people on that same vibration. Now, 93 00:04:55,580 --> 00:04:59,100 Tory Archbold: sometimes life is going to throw you these challenges, right? 94 00:04:59,450 --> 00:05:02,170 Tory Archbold: And you might have thought, " Oh gosh. I really wanted 95 00:05:02,170 --> 00:05:04,260 Tory Archbold: that piece of business or I really wanted to hire 96 00:05:04,260 --> 00:05:07,100 Tory Archbold: that business leader in my team," and it doesn't work 97 00:05:07,100 --> 00:05:09,500 Tory Archbold: out. But if you just take a step back and go, " 98 00:05:09,500 --> 00:05:12,359 Tory Archbold: You know what? The timing's not right, or maybe that 99 00:05:12,360 --> 00:05:15,080 Tory Archbold: person has another lesson to learn before they come into 100 00:05:15,080 --> 00:05:18,470 Tory Archbold: my business or we partner in some way, or maybe 101 00:05:18,470 --> 00:05:20,719 Tory Archbold: I've got something more to learn before I can attract 102 00:05:20,760 --> 00:05:24,529 Tory Archbold: that caliber." So when you start to understand the synchronicities 103 00:05:24,529 --> 00:05:29,860 Tory Archbold: of life, you'll understand that challenges actually become possibilities and 104 00:05:29,860 --> 00:05:32,750 Tory Archbold: your mind set switches. And I find that when I 105 00:05:32,750 --> 00:05:34,790 Tory Archbold: interview a lot of leaders on my podcast, the same 106 00:05:34,790 --> 00:05:37,680 Tory Archbold: way that you do, what they all have in common 107 00:05:37,680 --> 00:05:40,450 Tory Archbold: is that when no one else believed they could do 108 00:05:40,450 --> 00:05:45,890 Tory Archbold: something, they believed themselves that they could. And I honestly think 109 00:05:45,890 --> 00:05:49,690 Tory Archbold: that that's a secret ingredient to life because we are 110 00:05:49,750 --> 00:05:53,680 Tory Archbold: all born with this superpower. And that superpower is our self belief. 111 00:05:54,080 --> 00:05:57,960 Tory Archbold: It is that innate gut instinct that when we want 112 00:05:57,960 --> 00:05:59,859 Tory Archbold: to start something, when we want to launch something, when 113 00:05:59,860 --> 00:06:03,170 Tory Archbold: we want to attract something, it's what takes us to 114 00:06:03,170 --> 00:06:04,490 Tory Archbold: the next level of life. 115 00:06:05,250 --> 00:06:07,050 Sean Aylmer: Stay with me, Tory. We'll be back in a minute. 116 00:06:13,150 --> 00:06:16,480 Sean Aylmer: My guest this morning is Tory Archbold, founder of Powerful 117 00:06:16,480 --> 00:06:20,719 Sean Aylmer: Steps and the of Powerful Stories podcast. In 2019, you 118 00:06:20,720 --> 00:06:24,580 Sean Aylmer: launched Powerful Steps, which is essentially a business coaching program. 119 00:06:24,580 --> 00:06:26,770 Sean Aylmer: How does that work and why the focus on women? 120 00:06:27,529 --> 00:06:30,839 Tory Archbold: Well, it's a great question because I know a lot 121 00:06:30,839 --> 00:06:34,940 Tory Archbold: of people listening to your podcast ask this question. I 122 00:06:35,240 --> 00:06:39,099 Tory Archbold: don't feel visible in a virtual world. Now, I've taken 123 00:06:39,100 --> 00:06:42,089 Tory Archbold: a little step back a couple of years before I 124 00:06:42,089 --> 00:06:45,790 Tory Archbold: shut my agency and created Powerful Steps because I needed 125 00:06:45,790 --> 00:06:48,560 Tory Archbold: a work- life balance. I was working crazy hours. I 126 00:06:48,560 --> 00:06:50,909 Tory Archbold: was running around the world. I was doing everything for 127 00:06:50,910 --> 00:06:53,570 Tory Archbold: everyone else and not myself. And I had a near 128 00:06:53,570 --> 00:06:58,390 Tory Archbold: death experience where my appendix burst unexpectedly. I caught septicemia. 129 00:06:59,650 --> 00:07:01,750 Tory Archbold: And I really had to strip out the crap in 130 00:07:01,750 --> 00:07:05,230 Tory Archbold: my life and I had to rebuild and put into 131 00:07:05,230 --> 00:07:10,500 Tory Archbold: place what I really, really truly wanted moving forward. And 132 00:07:10,500 --> 00:07:12,710 Tory Archbold: so part of that process was stepping back from my 133 00:07:12,770 --> 00:07:15,670 Tory Archbold: business and trusting other people to run it. Now, while 134 00:07:15,670 --> 00:07:18,710 Tory Archbold: they were doing an amazing job, what they weren't doing 135 00:07:19,050 --> 00:07:24,690 Tory Archbold: was actually advocating for all of the great launches and extraordinary 136 00:07:24,690 --> 00:07:27,250 Tory Archbold: results that we had done. And I was launching Kate 137 00:07:27,460 --> 00:07:31,490 Tory Archbold: Spade into Australia, and I remember I was speaking to 138 00:07:31,490 --> 00:07:33,260 Tory Archbold: one of the leaders that had come out to this 139 00:07:33,260 --> 00:07:37,530 Tory Archbold: launch. And they said to me, " What's Torstar? Who is 140 00:07:37,780 --> 00:07:41,530 Tory Archbold: Torstar? What do you guys do?" And it just suddenly hit 141 00:07:41,710 --> 00:07:44,900 Tory Archbold: me that I was no longer on people's radar. And 142 00:07:44,900 --> 00:07:47,250 Tory Archbold: yet, I had done the best of the best in terms 143 00:07:47,250 --> 00:07:50,120 Tory Archbold: of retail, celebrity, and influencer. And all of a sudden 144 00:07:50,120 --> 00:07:53,310 Tory Archbold: someone's asking me, " Who are you and what do you do?" And 145 00:07:53,310 --> 00:07:55,130 Tory Archbold: so I went back to the office and I said 146 00:07:55,130 --> 00:07:58,840 Tory Archbold: to them, " Guys, we're irrelevant. Where are our credentials? Where 147 00:07:58,840 --> 00:08:02,310 Tory Archbold: is our digital footprint? These people are about to launch 148 00:08:02,320 --> 00:08:05,940 Tory Archbold: Victoria's Secret, which at that point in time didn't have 149 00:08:05,940 --> 00:08:08,850 Tory Archbold: the Jeffrey Epstein scandal. It was a billion dollar brand. 150 00:08:08,930 --> 00:08:11,640 Tory Archbold: Everyone wanted to be a part of it and go 151 00:08:11,640 --> 00:08:14,250 Tory Archbold: to that catwalk show. And I knew that it was 152 00:08:14,250 --> 00:08:17,180 Tory Archbold: happening in New York in eight weeks time. And I said, " I 153 00:08:17,180 --> 00:08:19,280 Tory Archbold: want that piece of business because if I get that 154 00:08:19,280 --> 00:08:21,920 Tory Archbold: piece of business we will be back on people's radar." 155 00:08:22,560 --> 00:08:24,960 Tory Archbold: And so I'm a woman on a mission. I tap 156 00:08:24,960 --> 00:08:27,770 Tory Archbold: into the power of my connections, but also I got 157 00:08:27,770 --> 00:08:30,920 Tory Archbold: onto LinkedIn. I found out who was making a decision 158 00:08:30,920 --> 00:08:33,640 Tory Archbold: over there. I worked out who I knew. I tapped 159 00:08:33,640 --> 00:08:35,929 Tory Archbold: into them and I said, " Listen. Long shot. I know 160 00:08:35,929 --> 00:08:40,170 Tory Archbold: I'm coming in as the person that's probably going to 161 00:08:40,470 --> 00:08:43,130 Tory Archbold: knock everyone out of the park, but can you please support 162 00:08:43,130 --> 00:08:45,920 Tory Archbold: and advocate for me?" So I sent it through seven o'clock at 163 00:08:45,920 --> 00:08:48,809 Tory Archbold: night. 11 o'clock at night, I get an email back saying, " 164 00:08:48,809 --> 00:08:50,620 Tory Archbold: You're one of two agencies shortlisted." 165 00:08:50,650 --> 00:08:50,920 Sean Aylmer: Oh, wow. 166 00:08:50,980 --> 00:08:53,420 Tory Archbold: A week later I had the business. So we went 167 00:08:53,420 --> 00:08:56,809 Tory Archbold: through this whole process. And step- by- step I'm at 168 00:08:56,809 --> 00:08:59,510 Tory Archbold: New York backstage with the Victoria's Secret show and I'm 169 00:09:00,100 --> 00:09:03,620 Tory Archbold: loving it. But they're all saying to us, " You've got to 170 00:09:03,620 --> 00:09:06,220 Tory Archbold: be invisible. You've got to be invisible. You are the 171 00:09:06,220 --> 00:09:08,270 Tory Archbold: one that's behind the scene doing it." And I took 172 00:09:08,270 --> 00:09:10,530 Tory Archbold: all that on board. Then I launched Steve Madden and that 173 00:09:10,530 --> 00:09:13,010 Tory Archbold: was great. Then I got a referral to launch Drew 174 00:09:13,140 --> 00:09:16,280 Tory Archbold: Barrymore's Flower Beauty into Australia. And I'm always one for trusting 175 00:09:16,280 --> 00:09:19,650 Tory Archbold: my gut instinct. And she was talking about women and 176 00:09:19,650 --> 00:09:23,939 Tory Archbold: empowering them not to be invisible, to share the power 177 00:09:23,940 --> 00:09:27,040 Tory Archbold: of their stories to step forward. And my daughter had 178 00:09:27,040 --> 00:09:29,660 Tory Archbold: never, ever asked to come and have a photo with 179 00:09:29,660 --> 00:09:31,929 Tory Archbold: a celebrity, and I've worked with so many of them 180 00:09:31,929 --> 00:09:33,490 Tory Archbold: in my entire crew, and she said, " Mom, I want 181 00:09:33,490 --> 00:09:36,650 Tory Archbold: to meet Drew Barrymore. And I'd never, ever had my 182 00:09:36,650 --> 00:09:39,179 Tory Archbold: photo with a celebrity either. So while I'd had all of 183 00:09:39,179 --> 00:09:43,090 Tory Archbold: these wild experiences around the world with all of these incredible 184 00:09:43,090 --> 00:09:45,500 Tory Archbold: brands and had partnered with the best of the best, 185 00:09:46,510 --> 00:09:48,729 Tory Archbold: I'd never had a photo. But my daughter was like, " 186 00:09:48,730 --> 00:09:51,370 Tory Archbold: Mom, mom. Let's have this photo with Drew." And Drew's like, " 187 00:09:51,370 --> 00:09:54,479 Tory Archbold: Tory, Tory. Come in the photo." And as soon as a 188 00:09:54,490 --> 00:09:59,130 Tory Archbold: photographer went click, my gut instinct was like, " You're done. 189 00:09:59,790 --> 00:10:03,209 Tory Archbold: This part of your career is over. You are ready to 190 00:10:03,210 --> 00:10:07,420 Tory Archbold: step into the other part of your life journey." And 191 00:10:07,420 --> 00:10:10,650 Tory Archbold: I literally was listening to her speaking and I was like, " I'm 192 00:10:10,650 --> 00:10:12,939 Tory Archbold: going to pass the baton." I've worked with so many 193 00:10:13,000 --> 00:10:16,750 Tory Archbold: incredible brands. Now it's time to translate myself into a 194 00:10:16,750 --> 00:10:19,740 Tory Archbold: brand, and show other people that if you share your 195 00:10:19,860 --> 00:10:21,970 Tory Archbold: story, if you own your story, if you own your 196 00:10:21,970 --> 00:10:25,760 Tory Archbold: power, it will open up doors. And so that's how 197 00:10:25,760 --> 00:10:29,609 Tory Archbold: Powerful Steps was born. It was about me sharing what 198 00:10:29,610 --> 00:10:32,679 Tory Archbold: was going on behind the scenes while I was creating 199 00:10:32,679 --> 00:10:36,360 Tory Archbold: and building a global business, but also what was going 200 00:10:36,360 --> 00:10:39,210 Tory Archbold: on behind closed doors, which was something I'd never spoken 201 00:10:39,210 --> 00:10:42,390 Tory Archbold: about. And all of a sudden, when I started talking about 202 00:10:42,390 --> 00:10:44,970 Tory Archbold: my personal life, people were like, " Oh my God. She's 203 00:10:44,970 --> 00:10:50,020 Tory Archbold: normal. Oh, this is what actually happened to her." And 204 00:10:50,200 --> 00:10:54,709 Tory Archbold: they saw me as human. And when you have human 205 00:10:54,710 --> 00:10:57,090 Tory Archbold: connection and when you're able to take people on a 206 00:10:57,090 --> 00:11:00,429 Tory Archbold: journey, it's like a product or a service; they want 207 00:11:00,429 --> 00:11:03,970 Tory Archbold: more. So I kept sharing my story. And then what 208 00:11:03,970 --> 00:11:06,240 Tory Archbold: I kept doing was saying, " Guys, I just want to 209 00:11:06,240 --> 00:11:08,890 Tory Archbold: meet people that are at a crossroad in their life. I 210 00:11:08,890 --> 00:11:14,130 Tory Archbold: want to understand how successful men or how successful women 211 00:11:14,679 --> 00:11:17,770 Tory Archbold: get at a crossroad in their 40s or their 50s, and they go, " 212 00:11:17,770 --> 00:11:20,980 Tory Archbold: What's next? How do I become a better leader? Or how do 213 00:11:20,980 --> 00:11:22,959 Tory Archbold: I get that promotional? Or how do I start that 214 00:11:22,960 --> 00:11:26,439 Tory Archbold: side hustle? How do I double my figures and go from 215 00:11:26,440 --> 00:11:29,179 Tory Archbold: like a $ 5 million business to a $ 10 million business?" 216 00:11:29,179 --> 00:11:32,370 Tory Archbold: And I realized I had all of this skill set. I'd 217 00:11:32,370 --> 00:11:35,390 Tory Archbold: worked with hundred million dollar brands. I worked with billion dollar brands. I 218 00:11:35,500 --> 00:11:39,580 Tory Archbold: worked with startups. But I prove that I could translate 219 00:11:39,580 --> 00:11:43,020 Tory Archbold: myself into a brand. And so then I was like, " 220 00:11:43,070 --> 00:11:46,569 Tory Archbold: This is a business. I can help people." And that's how 221 00:11:46,570 --> 00:11:47,670 Tory Archbold: Powerful Steps was born. 222 00:11:48,460 --> 00:11:51,740 Sean Aylmer: Okay. So Powerful Steps, and you've parlayed that into Powerful 223 00:11:51,920 --> 00:11:56,510 Sean Aylmer: Stories, your great podcast. I'm just interested in some of 224 00:11:56,510 --> 00:11:58,990 Sean Aylmer: the attributes that you have, but that you see in 225 00:11:58,990 --> 00:12:02,560 Sean Aylmer: the people that you talk to as well that actually 226 00:12:02,620 --> 00:12:06,640 Sean Aylmer: demonstrate how good they are. I mean, is there a commonality amongst them? Is 227 00:12:06,640 --> 00:12:10,079 Sean Aylmer: it sort of unique ideas that people have? I'm just 228 00:12:10,080 --> 00:12:13,229 Sean Aylmer: sort of wondering why these people are successful really. Is 229 00:12:13,230 --> 00:12:14,810 Sean Aylmer: there something that's common to all of them? 230 00:12:15,660 --> 00:12:19,870 Tory Archbold: Yeah, because I think great leaders own who they are and 231 00:12:19,870 --> 00:12:22,860 Tory Archbold: they're not afraid of who they are. And when they 232 00:12:22,890 --> 00:12:26,059 Tory Archbold: own their story, they own their power, which means that when they wake 233 00:12:26,059 --> 00:12:27,760 Tory Archbold: up in the morning, not only are they waking up with 234 00:12:27,760 --> 00:12:32,079 Tory Archbold: that happy heart, they're waking up anchored to their truth. 235 00:12:32,630 --> 00:12:35,530 Tory Archbold: And so the common thread with everyone that I interview 236 00:12:35,530 --> 00:12:38,570 Tory Archbold: on the podcast is this: they've all had a game 237 00:12:38,570 --> 00:12:41,330 Tory Archbold: changing moment like me. So my live- or- die moment, 238 00:12:41,330 --> 00:12:43,829 Tory Archbold: which I said before, is when I got septicemia. Right? 239 00:12:44,179 --> 00:12:47,910 Tory Archbold: So these people have had similar experiences, may not be 240 00:12:47,910 --> 00:12:51,950 Tory Archbold: septicemia, it might be cancer, it might be domestic violence, 241 00:12:51,950 --> 00:12:55,410 Tory Archbold: or it might be some kind of horrific thing that's 242 00:12:55,410 --> 00:12:59,850 Tory Archbold: happened to them. But rather than play the victim, they've 243 00:12:59,850 --> 00:13:02,390 Tory Archbold: decided to look within themselves to find the answers, to 244 00:13:02,390 --> 00:13:05,780 Tory Archbold: step up into their A game. And so when I'm 245 00:13:05,780 --> 00:13:09,970 Tory Archbold: interviewing people, what I'm really interested in is what powerful 246 00:13:09,970 --> 00:13:14,070 Tory Archbold: steps did you do at that crossroad in life that took 247 00:13:14,070 --> 00:13:17,910 Tory Archbold: you to the next level? And that's really powerful because 248 00:13:18,550 --> 00:13:22,330 Tory Archbold: if you share your human experiences, you've got to remember 249 00:13:22,330 --> 00:13:24,059 Tory Archbold: that you're not the only one that this has happened 250 00:13:24,059 --> 00:13:26,900 Tory Archbold: to. There are millions of people out there, but what 251 00:13:26,900 --> 00:13:30,290 Tory Archbold: they want to do is hear a story that they 252 00:13:30,290 --> 00:13:32,569 Tory Archbold: can tap into and go, " You know what? It's going 253 00:13:32,570 --> 00:13:36,300 Tory Archbold: to be okay, or yes, I can get that promotion." 254 00:13:36,300 --> 00:13:39,670 Tory Archbold: Just because that there's an energy block here or the 255 00:13:39,670 --> 00:13:43,160 Tory Archbold: timing's not right, whatever it is, the possibility is that 256 00:13:43,160 --> 00:13:45,859 Tory Archbold: it will happen. And so that's what I love. And 257 00:13:45,860 --> 00:13:48,580 Tory Archbold: everyone that we interview on the podcast is someone that I've met 258 00:13:48,580 --> 00:13:54,240 Tory Archbold: along the highway of life. So it's completely transparent and completely authentic. 259 00:13:54,809 --> 00:13:58,280 Sean Aylmer: You highway of life has put you in contact with 260 00:13:58,280 --> 00:14:02,699 Sean Aylmer: some seriously high profile people. You still obviously network a 261 00:14:02,700 --> 00:14:05,010 Sean Aylmer: lot. And the whole... It's almost an old school idea 262 00:14:05,200 --> 00:14:09,290 Sean Aylmer: of networking and connections and physical meetings, and that's obviously 263 00:14:09,290 --> 00:14:11,390 Sean Aylmer: still really important in your world. 264 00:14:12,290 --> 00:14:16,150 Tory Archbold: I'll never stop connecting. And in fact, I started my first 265 00:14:16,150 --> 00:14:19,640 Tory Archbold: business and also Powerful Steps by committing to three coffee 266 00:14:19,640 --> 00:14:23,010 Tory Archbold: dates a week. So for anyone listening to this podcast 267 00:14:23,010 --> 00:14:27,430 Tory Archbold: right now, this honestly, it costs you less than $ 10 268 00:14:28,120 --> 00:14:30,390 Tory Archbold: for a coffee date with someone in person. And if 269 00:14:30,390 --> 00:14:32,420 Tory Archbold: you do it over Zoom or meetings or whatever, it 270 00:14:32,420 --> 00:14:36,410 Tory Archbold: costs you nothing. So for me, my non- negotiable is 271 00:14:36,790 --> 00:14:39,120 Tory Archbold: this: once a week, I have a coffee date with 272 00:14:39,120 --> 00:14:41,330 Tory Archbold: someone in my tribe; once a week, I have a 273 00:14:41,330 --> 00:14:43,070 Tory Archbold: coffee date with someone that I want to partner with; 274 00:14:43,690 --> 00:14:46,390 Tory Archbold: and someone completely outside my comfort zone. So that's how 275 00:14:46,770 --> 00:14:49,630 Tory Archbold: Drew Barrymore ended up being my client. And ironically, I've 276 00:14:49,630 --> 00:14:52,670 Tory Archbold: just interviewed Oprah's chief of staff for over a decade, 277 00:14:52,670 --> 00:14:53,530 Tory Archbold: Libby Moore- 278 00:14:53,540 --> 00:14:53,541 Sean Aylmer: Oh wow. 279 00:14:53,541 --> 00:14:56,980 Tory Archbold: ... for this amazing podcast that's coming out on Monday. And 280 00:14:56,980 --> 00:15:00,110 Tory Archbold: guess what? We met on a virtual coffee date during 281 00:15:00,110 --> 00:15:05,190 Tory Archbold: lockdown. So it's just tapping into connections and going, " Hey 282 00:15:05,190 --> 00:15:07,300 Tory Archbold: guys, if you want to be on the radar, if 283 00:15:07,300 --> 00:15:10,760 Tory Archbold: you want to attract opportunities, you've got to understand that you got to 284 00:15:10,760 --> 00:15:14,280 Tory Archbold: connect with people." Now, obviously human connection is a number 285 00:15:14,280 --> 00:15:17,280 Tory Archbold: one top priority, and you can be anywhere in the 286 00:15:17,280 --> 00:15:19,760 Tory Archbold: world. So when I used to travel all around the 287 00:15:19,760 --> 00:15:24,640 Tory Archbold: world, from corporates, the most insane opportunities come through social 288 00:15:24,640 --> 00:15:28,160 Tory Archbold: media. So you could be in Hong Kong, say, at 289 00:15:28,160 --> 00:15:31,070 Tory Archbold: the Upper House and you'll be on Facebook. And then 290 00:15:31,070 --> 00:15:33,440 Tory Archbold: someone from Amazon will go, " Oh my God, Tory, I'm 291 00:15:33,440 --> 00:15:34,900 Tory Archbold: in the same hotel. Do you want to meet for 292 00:15:34,900 --> 00:15:37,520 Tory Archbold: a drink at the bar?" Now that person that I 293 00:15:37,520 --> 00:15:39,790 Tory Archbold: met at the Upper House in Hong Kong is now 294 00:15:39,790 --> 00:15:42,580 Tory Archbold: the director of marketing for Google in New York, who 295 00:15:42,580 --> 00:15:46,790 Tory Archbold: then I get the opportunity to interview because we've met up 296 00:15:46,790 --> 00:15:49,030 Tory Archbold: all around the world. And I helped her launch shop 297 00:15:49,030 --> 00:15:49,191 Tory Archbold: up into Australia. 298 00:15:49,191 --> 00:15:49,471 Sean Aylmer: Wow. 299 00:15:50,150 --> 00:15:53,030 Tory Archbold: So don't give up on Facebook. Don't give up on 300 00:15:53,030 --> 00:15:59,840 Tory Archbold: Instagram. Definitely invest in LinkedIn. LinkedIn delivers 30% of my 301 00:15:59,840 --> 00:16:04,390 Tory Archbold: business. And guess what it is? It's all through storytelling. 302 00:16:05,160 --> 00:16:08,860 Tory Archbold: It's all through engagement. It's all through lifting other people 303 00:16:08,860 --> 00:16:12,070 Tory Archbold: up, sharing experiences, not just the good stuff, but the 304 00:16:12,070 --> 00:16:15,000 Tory Archbold: challenges as well. And what you find is people get 305 00:16:15,000 --> 00:16:18,760 Tory Archbold: really involved in these conversations and then they become advocates 306 00:16:18,760 --> 00:16:22,780 Tory Archbold: for your business. And when you have advocacy in a business, 307 00:16:22,780 --> 00:16:25,580 Tory Archbold: whether in a leadership team or an entrepreneur, that's where you 308 00:16:25,580 --> 00:16:29,050 Tory Archbold: get growth. So three coffee dates a week, Sean. 309 00:16:29,660 --> 00:16:30,210 Sean Aylmer: I'm onto it. 310 00:16:30,500 --> 00:16:31,110 Tory Archbold: This can be ours. 311 00:16:32,960 --> 00:16:35,970 Sean Aylmer: Exactly. Tory, thank you very much for joining Fear and Greed. 312 00:16:36,920 --> 00:16:38,931 Tory Archbold: Oh, you're most welcome. Thank you so much for having me. 313 00:16:38,931 --> 00:16:42,550 Sean Aylmer: That was Tory Archbold, founder of Powerful Steps and the 314 00:16:42,550 --> 00:16:46,600 Sean Aylmer: host of the Powerful Stories podcast. Definitely well worth a 315 00:16:46,600 --> 00:16:49,320 Sean Aylmer: listen if you're a podcast listener. Powerful Steps. Look it 316 00:16:49,320 --> 00:16:51,660 Sean Aylmer: up. This is the Fear and Greed daily interview. Join 317 00:16:51,660 --> 00:16:54,340 Sean Aylmer: us every morning for the full Fear and Greed episode, 318 00:16:54,730 --> 00:16:58,640 Sean Aylmer: Australia's most popular business podcast. I'm Sean Aylmer. Enjoy your day.