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Speaker 1: We're back with another hot fire Q and A with

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Speaker 1: Producer X and me going through the dms.

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Speaker 2: Yes, we're making our way one question at.

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Speaker 3: A time, and again just letting everyone know, in case

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Speaker 3: you haven't heard, I see every single DM that you does.

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Speaker 2: He really does. He's out here doing the most and

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Speaker 2: being unpaid for it.

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Speaker 4: Yeah. I'm doing God's work honestly.

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Speaker 3: So if you're sending him through, stop sending bump because

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Speaker 3: I've seen it.

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Speaker 4: I've seen it. Okay, I promise you.

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Speaker 2: You just want our answers.

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Speaker 3: I know, I just can't just can't get to them

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Speaker 3: quick enough.

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Speaker 2: Guys start coming out with a new episode every day.

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Speaker 3: Yeah right, well they could.

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Speaker 2: Really not not forever, but just for a little bit.

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Speaker 4: Just that's a little drop for everyone.

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Speaker 3: Yeah.

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Speaker 2: I know you're talking about little.

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Speaker 1: Secret that's coming up, so little bite sized episode every day.

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Speaker 2: Yeah yeah, yeah, okay, Yeah, anyway, let's get onto you.

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Speaker 4: The DM is going to be on fire now. What's

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Speaker 4: going on? All right?

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Speaker 3: First question today, Hey, Brittany and team, I want to

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Speaker 3: know if you have used or are using social media

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Speaker 3: scheduling apps like later or Planally.

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Speaker 4: For your business.

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Speaker 3: What's your favorite one and have you do you have

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Speaker 3: any recommendations for a very small business starter with a

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Speaker 3: full time job who is doing it all and has

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Speaker 3: no time. Thank you so much, Love the Pod.

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Speaker 2: Yes, so, did you know you can schedule right in Instagram?

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Speaker 4: I didn't know that you didn't.

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Speaker 1: So we use Instagram to schedule our Instagram posts. We

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Speaker 1: used to use planally back in the day, like a

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Speaker 1: third party app, and there's lots of those, but we

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Speaker 1: discovered maybe last year you can literally just schedule it

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Speaker 1: right in Instagram.

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Speaker 4: Is that a new feature?

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Speaker 2: I don't know how new it is, Like I think, yeah,

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Speaker 2: we discovered it last year.

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Speaker 1: We're like, oh my god, So I don't know if

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Speaker 1: it was like new then or if we if no

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Speaker 1: one just knew about it. So you literally go to

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Speaker 1: like post your reel or your carousel or whatever, and

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Speaker 1: then you go into like advanced settings and then schedule.

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Speaker 1: You can pick the time, write the caption, boom, it

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Speaker 1: sits there and it will go out automatically at the

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Speaker 1: time that you schedule it in. So I would absolutely

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Speaker 1: suggest that because it's free, you don't have to pay

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Speaker 1: like the third party apps you sometimes have to pay.

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Speaker 1: And that's what we use every single day for fate

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Speaker 1: for my own account, I kind of just chuck stuff

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Speaker 1: up whenever, like it's.

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Speaker 2: Not really strategic.

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Speaker 1: Sometimes I'll schedule it in other times I'll just like

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Speaker 1: edit something and post it straight away. So I kind

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Speaker 1: of wing it with my own account. And then for TikTok,

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Speaker 1: I believe on TikTok you can schedule through TikTok, but

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Speaker 1: only on the desktop, which is so stupid. You cannot

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Speaker 1: schedule from your phone, which makes no sense.

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Speaker 4: It's a phone app.

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Speaker 3: Yeah, everyone uses it on the I've well, for work,

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Speaker 3: I go on it on my computer.

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Speaker 1: But we don't schedule anything for TikTok again, like we're

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Speaker 1: just creating content and then posting it as we go.

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Speaker 1: Or well, like another way that you can do it

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Speaker 1: on TikTok is load all of your content into the

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Speaker 1: drafts and then just like hit post when you want

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Speaker 1: it to go out kind of thing. But I believe, Yeah,

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Speaker 1: you can schedule from the desktop if you're wanting to

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Speaker 1: schedule on TikTok. So that is my advice for that.

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Speaker 1: Just use Instagram. It's as easy as that.

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Speaker 3: Hi, Brittany, I have seen recently that you guys have

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Speaker 3: a loyalty program that you run on Shopify. Do you

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Speaker 3: run the program through the Shopify app or independently? I

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Speaker 3: didn't actually know you had a loyalty program? Can I

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Speaker 3: hear about that as well?

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Speaker 2: Yeah?

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Speaker 1: Absolutely so we use a app on Shopify called Smile Loyalty.

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Speaker 1: And if I'm being completely honest with you, I fucking

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Speaker 1: hate our loyalty program because it's not good enough.

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Speaker 2: Why because it's like it's like, you.

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Speaker 1: Know, for every one dollar you spend, you get one point,

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Speaker 1: and then when you reach a certain amount of points,

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Speaker 1: you get x amount off, like five dollars, ten dollars whatever.

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Speaker 3: Yeah, and it's.

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Speaker 2: Fine, like people love it. People get a little discount.

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Speaker 2: But the reason why I hate it is because we're

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Speaker 2: going to change the whole thing.

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Speaker 1: We are doing, like over the next few months a

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Speaker 1: big project on our loyalty program at FATE, because our

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Speaker 1: loyalty program is your stock standard loyalty, like you know,

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Speaker 1: saying with like the cotton on perks and.

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Speaker 2: Whatever, like it's just basic.

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Speaker 1: But we've actually just had a new team member join

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Speaker 1: us this week, which I'm really excited about, and she's

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Speaker 1: going to be taking on the project of building us

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Speaker 1: out an entire new loyalty program because we are so

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Speaker 1: community focused at FATE. We have the most amazing community,

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Speaker 1: which I talk about all the time on here. We

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Speaker 1: want to give back to them more than just one

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Speaker 1: dollar one point blah.

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Speaker 2: Berdy blah badi blah.

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Speaker 1: And we look at so many amazing businesses and brands

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Speaker 1: out there. One brand that we always talk about and

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Speaker 1: admire is Mecha and their Beauty Loop program and how

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Speaker 1: there's all different tiers and levels and there's like secret groups.

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Speaker 1: We're wanting to do something like that Fate. So all

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Speaker 1: I can say is stay tuned, because we're going to

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Speaker 1: be launching something absolutely amazing this year that we want

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Speaker 1: people to actually get excited about.

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Speaker 2: Because as good as it is to.

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Speaker 1: Go into our store and have whoever is working at

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Speaker 1: the store and say, oh, you can get ten dollars

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Speaker 1: off today because you've got points, like that's great, Like

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Speaker 1: it's great to get a little discount, but we Fate

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Speaker 1: the label and we want to offer our customers more

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Speaker 1: than just ten dollars off here and there.

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Speaker 2: We want to build something.

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Speaker 1: Absolutely epic and it's something that we're currently working on

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Speaker 1: and it's a big goal of ours. So we use

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Speaker 1: smile loyalty. It's a good app, it's done its job

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Speaker 1: for the last few years. But we're going to be

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Speaker 1: no longer using smile and we're going to be using

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Speaker 1: yacht Po. Yotpo. It's a platform that we've recently just

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Speaker 1: switched over to, and it's a platform that we are

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Speaker 1: going to be using for reviews, edms, SMS marketing, which

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Speaker 1: we've never done before. We can talk about that another

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Speaker 1: time too, if you would like. And also our loyalty program,

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Speaker 1: So your POE is like this one stop kind of

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Speaker 1: platform that we've just signed up to and switched over to.

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Speaker 1: So all I can say is stay tuned, because we

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Speaker 1: want to take our loyalty program to the next level

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Speaker 1: and actually make it be something worth signing up to.

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Speaker 4: Free clothes to everybody.

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Speaker 2: Free holiday when you spend a.

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Speaker 1: Thousand dollars, free jet to holiday.

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Speaker 3: Hey Britt, do you have a Glazy update? Tell us

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Speaker 3: how was the launch? Was it what you expected? Have

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Speaker 3: you restocked? Will the range expand further? Thanks?

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Speaker 2: Heaps love this question.

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Speaker 1: So the launch initially of Glazy went way better than

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Speaker 1: we thought, Like those fucking glazies were flying off the

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Speaker 1: website and I remember like when we launched, we brought

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Speaker 1: broad we like purchase or made x amount of strawberry,

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Speaker 1: X amount of cherry, x amount of original and then

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Speaker 1: from that we decided how many bundles we were going

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Speaker 1: to make up because we've got like the Trio, right,

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Speaker 1: so you can either buy them individually or you can

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Speaker 1: buy the t And when we did our first launch day,

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Speaker 1: I think we launched at eight o'clock in the morning

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Speaker 1: and I was sitting there on the website and launched

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Speaker 1: the products, and the Trio was like selling out so fast,

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Speaker 1: So I remember I was like going onto the shop

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Speaker 1: of fire products and quickly like minusing off like the

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Speaker 1: individuals and adding more Trios because that was like everyone's

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Speaker 1: preference was to get the Trio, which really surprised us.

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Speaker 1: So then that all sold out really quickly, and in

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Speaker 1: that moment, I thought we should have went way higher

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Speaker 1: with our stock numbers for a launch, But you know,

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Speaker 1: when we're launching something completely new, we have no idea

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Speaker 1: if it's going to be a hit or a miss,

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Speaker 1: and we absolutely knocked it out of the park, So

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Speaker 1: then yes, we have done a second restock. It kind

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Speaker 1: of got a little bit fucked up the restock, like

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Speaker 1: a few things went wrong with our production, and I'm

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Speaker 1: not complaining whatsoever, like these things fucking happen when you're

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Speaker 1: manufacturing stuff. We had a few things go wrong, which

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Speaker 1: then kind of delayed our.

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Speaker 2: Restock I guess social media launch plan.

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Speaker 1: But we got there in the end and launched it

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Speaker 1: like restocked it, but probably not to its full kind

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Speaker 1: of potential because we had a bit of a stuff

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Speaker 1: up and logistically we had to do a few things

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Speaker 1: on the back end. But these things happen, especially when

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Speaker 1: you're launching new products. So yes, we have done one

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Speaker 1: like a second first restock, if you want to call

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Speaker 1: it that, and we absolutely are wanting to expand on

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Speaker 1: the range and where just currently in the sampling process.

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Speaker 1: I actually had April's performance review just recently, like her

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Speaker 1: six monthly performance review.

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Speaker 3: How'd you go, April?

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Speaker 2: She went great, She's in the studio today.

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Speaker 1: And one of April's comments that she made in her

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Speaker 1: performance review, which was amazing, was she wants to take

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Speaker 1: on more responsibilities, which was great of her to say.

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Speaker 1: I'm like, you're not busy enough already, Okay, I'll give

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Speaker 1: you more to do. So April is now stepping into

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Speaker 1: taking over our glazy product development and working with our

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Speaker 1: local manufacturers here in Newcastle to sample and develop new ranges.

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Speaker 1: So that's happening at the moment. It's a very slow process,

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Speaker 1: like I've spoken about on the pod to make anything, clothes, beauty, whatever,

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Speaker 1: like you've got to give yourself so long. So where Yeah,

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Speaker 1: working on some new samples. We're going for something really

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Speaker 1: sweet and delicious for our next range, and we are

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Speaker 1: going to be expanding beyond lip products, so stay tuned

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Speaker 1: for that.

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Speaker 3: This next one is from Candice. Hey, I have a

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Speaker 3: question for the potty. I'm starting a business and Instagram

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Speaker 3: keeps asking me if I want to verify and get

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Speaker 3: that blue tick. It keeps saying it will reach more

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Speaker 3: people if I do that. I only have one hundred

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Speaker 3: and thirty followers so far, and I feel like that

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Speaker 3: would just be embarrassing. Is that something I should invest in?

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Speaker 2: That's a good question.

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Speaker 1: So I got the blue tick on my Britney Saunders

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Speaker 1: Instagram like over eight years ago. Like I think I

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Speaker 1: had the blue tick on Brittany before I launched Fate

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Speaker 1: and I.

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Speaker 2: Didn't do anything to get it.

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Speaker 1: It just I woke up one day and the blue

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Speaker 1: tick was there, and I guess that was back in

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Speaker 1: the day when you obviously couldn't buy the meta verification.

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Speaker 2: It was just given out.

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Speaker 3: To back when the blue tick meant something.

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Speaker 4: Yes, yeah, yeah, because that's the thing as well.

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Speaker 3: This is what really annoys me is that you can

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Speaker 3: like apply for the blue chick and anyone can get it. Yes,

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Speaker 3: but the whole point of the blue tick originally was

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Speaker 3: if you were like a public figure or a business

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Speaker 3: or someone that people could be scanned by if you

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Speaker 3: made fake accounts, if you have that bluechick, people of

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Speaker 3: verified that you are this public figure.

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Speaker 2: Yes, exactly.

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Speaker 4: So it's kind of done now, yeah, it.

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Speaker 1: Doesn't it's meaning because yeah, it was really exciting back

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Speaker 1: in the day when I got that blue tick, because

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Speaker 1: it's like Instagram has acknowledged me and said that, you know,

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Speaker 1: I am Britney Lee Saunders and I'm a public figure.

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Speaker 1: And then obviously now meta has changed, and like you said,

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Speaker 1: anyone can apply and purchase a blue tick and you

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Speaker 1: can get like all of the security and everything by

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Speaker 1: doing that. But then it's like, I don't think it

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Speaker 1: should have been the blue tick. I think it actually

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Speaker 1: is very good. And so what I did with Fate

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Speaker 1: was I purchased the blue tick because I don't know

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Speaker 1: how to get it otherwise. But I didn't purchase it

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Speaker 1: like I think it's a monthly subscription, which is also

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Speaker 1: just fine.

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Speaker 3: Yeah, I think it's like over twenty dollars a month. Well,

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Speaker 3: that's the thing they've capitalized on people wanting. They they

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Speaker 3: like the thrill of being having that tick because it

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Speaker 3: meant something, is to mean something.

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Speaker 1: Well, see for me, I didn't buy it for Fate

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Speaker 1: because I wanted us to have the blue tick. I

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Speaker 1: bought it because I wanted our account to be secure totally.

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Speaker 1: And I had always said I would pay a subscription

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Speaker 1: to Instagram just to ensure that if anything ever happened

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Speaker 1: to my account that I could get it back, Like

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Speaker 1: I would pay one hundred dollars a month for that.

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Speaker 1: I don't think they needed to make it the blue tick.

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Speaker 1: I think they should have just brought something out to

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Speaker 1: be like, if you want your account to be safe

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Speaker 1: and secure, blah blah blah, Yeah, pay this subscription.

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Speaker 4: That's the appeal. What it is, happy blue tick.

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Speaker 1: Then it's taken away the original blue tick vibe. Yeah,

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Speaker 1: like you said, so, I purchased it for Fate, purely

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Speaker 1: for security purposes only, because you know, if someone was

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Speaker 1: to take our account, I think you get extra support

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Speaker 1: and can get in contact with them. So that's the

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Speaker 1: reason why I got it for fate. But would I

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Speaker 1: get it if I was you? It's totally up to you.

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Speaker 1: I get what you mean. When you've got one hundred

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Speaker 1: and thirty followers, it looks kind of silly to have

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Speaker 1: a blue tick. I really think they should have come

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Speaker 1: out with like another little icon or something.

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Speaker 2: I don't know. If you feel like you need.

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Speaker 1: It for security purposes, by all means, go ahead. But

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Speaker 1: if my account was brand new and I was just

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Speaker 1: like starting out and growing it, like, I probably wouldn't

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Speaker 1: worry about it. I also probably wouldn't love you meta,

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Speaker 1: but I wouldn't buy into the whole like you will

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Speaker 1: get more reach and stuff. I think that's a reach.

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Speaker 3: I was bitterally about to say, like, I don't have

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Speaker 3: a blue tick. I've only got three and a half

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Speaker 3: thousand followers, but a video I post's got one point

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Speaker 3: five million views. Like, yeah, if I had the blue tick,

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Speaker 3: it wouldn't have got more reach, would have had the same.

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Speaker 2: I don't buy into that at all.

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Speaker 1: Yeah, I think if you are paying for the blue tick,

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Speaker 1: you're paying for like the extra support from Meta if

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Speaker 1: something goes wrong to your account. I think that's all

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Speaker 1: it really is, which I think is worth it for businesses,

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Speaker 1: like if you if your business is on Instagram the

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Speaker 1: same way ours is, Like, I think it's worth paying

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Speaker 1: for for that security and safety net. But maybe just

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Speaker 1: sit on it for now and continue trying to grow

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Speaker 1: your account organically.

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Speaker 4: This next question is from imagen.

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Speaker 3: How do you know what colors will be untrend and

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Speaker 3: popular when you were designing and choosing carlub?

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Speaker 4: Okay, yeah, sorry the system failed. Come let me say

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Speaker 4: that again.

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Speaker 3: How do you know what colors will be untrained and

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Speaker 3: popular when you're designing and choosing colors six to eight

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Speaker 3: months in advance? More so, how does any business ever

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Speaker 3: know what designs and colors and styles will be on trend?

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Speaker 4: Is it just a risk you run and you guess?

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Speaker 3: Like what's the process? Yeah?

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Speaker 1: Like, I mean you can look up, you know, trend forecasting,

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Speaker 1: and there are people that do that professionally, like their

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Speaker 1: trend forecasters. And I also know that a lot of

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Speaker 1: what happens overseas will then eventually come over here like

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Speaker 1: what happens over in the UK, and stuff will then

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Speaker 1: be trending in Australia later, because I think Australia is

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Speaker 1: like always kind.

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Speaker 2: Of behind with everything with all things.

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Speaker 1: But as for us, we don't really follow trends, Like

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Speaker 1: and I've said this before on the pod, we don't

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Speaker 1: follow trends.

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Speaker 2: The pieces that we make are just.

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Speaker 1: Like everyday pieces that you can wear for many years

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Speaker 1: to come. And I think a lot of what we

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Speaker 1: make as well is like what our community asks for

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Speaker 1: and also what we are all loving at fate. You know,

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Speaker 1: like right now we've got lots of browns happening because

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Speaker 1: everyone's just obsessed with brown and so we'll just kind

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Speaker 1: of put things into production that we are loving and like,

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Speaker 1: you know what, I think people will love as well.

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Speaker 1: And so like for later this year, like in summer time,

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Speaker 1: like we're doing a lot of red pieces because it's

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Speaker 1: a bit of a festive color. And like last Christmas,

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Speaker 1: we did a couple of red dresses and they were

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Speaker 1: really popular, and so I like took a mental note

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Speaker 1: last you know, December, being like red is really popular

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Speaker 1: in summer time at Christmas time, people are feeling festive.

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Speaker 1: So now we've got like quite a few red styles

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Speaker 1: that are going to be coming out later this year,

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Speaker 1: and I can only hope that red will also be trending.

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Speaker 1: But again, I feel like with women's fashion, like all

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Speaker 1: colors are nice, and we know what our customers like

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Speaker 1: to We know our customers love pink, We know that

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Speaker 1: they love neutrals, we know they love black. Black is

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Speaker 1: our number one selling shade, which is a nightmare to

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Speaker 1: merch in the stores because everything just like it, just

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Speaker 1: like when it's a rack full of like, oh yeat clothes,

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Speaker 1: it just looks the same. Yeah, but it really is

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Speaker 1: a bit of a gamble, and I don't know somehow naturally,

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Speaker 1: like all the brands do seem to come out with

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Speaker 1: the same stuff, like chocolate brown is so in at

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Speaker 1: the moment, the deep red colors, the wines, but also

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Speaker 1: they're just like beautiful colors that are timeless and will

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Speaker 1: never not be stylish.

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Speaker 2: So we kind of wing it.

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Speaker 1: We listen to our community and also we bring out

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Speaker 1: things that we would love to wear as well. That's

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Speaker 1: all for today's bonus, and we'll be back again another

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Speaker 1: time with another hot fire, answering your DMS because Xander

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Speaker 1: is going into melt down over how many we have

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Speaker 1: to get through. Are you deleting all these as we go?

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Speaker 3: Yeah, put him in. We have a little section that

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Speaker 3: says answered DMS. Oh nice, Yes we still have them.

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Speaker 2: Nice great work. Bye bye