1 00:00:00,400 --> 00:00:04,400 Speaker 1: Daniel Vassilev, founder of Relevance AI. Welcome to the mental Mate. 2 00:00:04,480 --> 00:00:05,160 Speaker 2: Thanks for having me. 3 00:00:05,440 --> 00:00:05,680 Speaker 1: Now. 4 00:00:05,920 --> 00:00:09,719 Speaker 3: I'm definitely no expert, and I'm really just a citizen 5 00:00:10,000 --> 00:00:11,920 Speaker 3: AI guy. In other words, I know a little bit 6 00:00:11,960 --> 00:00:13,840 Speaker 3: about it. I don't know much about it, But your 7 00:00:13,880 --> 00:00:15,360 Speaker 3: game is you know lots about it because it is 8 00:00:15,400 --> 00:00:19,119 Speaker 3: your business. First important I think importantly to me about 9 00:00:19,120 --> 00:00:20,279 Speaker 3: relevance are what does it do? 10 00:00:20,880 --> 00:00:22,560 Speaker 2: Yeah, maybe I'll just preface. I think we're all in 11 00:00:22,600 --> 00:00:25,000 Speaker 2: this journey together. I think great thing about AI is 12 00:00:25,040 --> 00:00:27,720 Speaker 2: that there's so much opportunity for everybody to jump on 13 00:00:27,840 --> 00:00:29,840 Speaker 2: and kind of be at the same place as mage other. 14 00:00:29,920 --> 00:00:32,720 Speaker 2: So I think we're not that much further ahead than you. 15 00:00:33,200 --> 00:00:34,879 Speaker 2: But a Relevance we have a simple goal. We help 16 00:00:34,920 --> 00:00:37,239 Speaker 2: our customers build what we call in our workforce. Like 17 00:00:37,280 --> 00:00:39,040 Speaker 2: when we look into the future and think about how 18 00:00:39,120 --> 00:00:42,000 Speaker 2: businesses are scaled, they're very much going to be scaled 19 00:00:42,040 --> 00:00:43,760 Speaker 2: with ideas rather than headcount. 20 00:00:44,520 --> 00:00:45,320 Speaker 1: But how do you do that? 21 00:00:45,360 --> 00:00:47,040 Speaker 2: And so that's kind of the question we try to answer. 22 00:00:47,120 --> 00:00:50,239 Speaker 2: We provide our customers with a product that helps them 23 00:00:50,280 --> 00:00:53,400 Speaker 2: take a lot of the processes that are usually required 24 00:00:53,440 --> 00:00:57,040 Speaker 2: to do very manual mundane work and automate that. So 25 00:00:57,080 --> 00:01:00,440 Speaker 2: some of our customers we power entire swath of their 26 00:01:00,520 --> 00:01:02,560 Speaker 2: go to market teams to be able to eliminate those 27 00:01:02,560 --> 00:01:03,280 Speaker 2: mail tasks. 28 00:01:03,560 --> 00:01:04,640 Speaker 1: So can you give me an example. 29 00:01:04,800 --> 00:01:09,520 Speaker 2: Yeah, So, if you think about the BDR function right 30 00:01:09,640 --> 00:01:11,920 Speaker 2: top of funnel for most enterprise go to market teams 31 00:01:11,959 --> 00:01:17,240 Speaker 2: is literally hundreds of people oftentimes sending out lots of emails, 32 00:01:17,280 --> 00:01:19,479 Speaker 2: making lots of phone calls to try to generate business. 33 00:01:19,680 --> 00:01:22,440 Speaker 2: The reality is those environments are really difficult to be 34 00:01:22,480 --> 00:01:25,920 Speaker 2: in the average ten y or is eight months. Everyone 35 00:01:25,959 --> 00:01:27,959 Speaker 2: wants to get promoted, the top performers want to get 36 00:01:27,959 --> 00:01:29,760 Speaker 2: promoted into an eight year roll, which is a closing role, 37 00:01:30,520 --> 00:01:33,640 Speaker 2: and it's a Brital environment to be in and no 38 00:01:33,640 --> 00:01:35,240 Speaker 2: one likes doing that job. And so a lot of 39 00:01:35,240 --> 00:01:39,120 Speaker 2: companies are trying to find ways to alleviate the scaling 40 00:01:39,120 --> 00:01:41,560 Speaker 2: pressures that they have on their teams, reduce that burnout, 41 00:01:41,680 --> 00:01:44,720 Speaker 2: and introduce other ways to contact people to sell their products, 42 00:01:44,720 --> 00:01:47,880 Speaker 2: to introduce their company. So that's one of many examples. 43 00:01:47,920 --> 00:01:50,600 Speaker 2: Another example might be customer success teams. They work with 44 00:01:51,120 --> 00:01:54,720 Speaker 2: customers to try show them, you know, how to get 45 00:01:54,720 --> 00:01:57,640 Speaker 2: best to success with their product. That's a really difficult 46 00:01:57,720 --> 00:02:00,960 Speaker 2: role on all hours of the day, many different customers 47 00:02:01,000 --> 00:02:04,800 Speaker 2: on calls, and you're expected to prepare great PowerPoint dex, 48 00:02:04,880 --> 00:02:08,440 Speaker 2: great materials, engage with the customer, understand their business. We 49 00:02:08,520 --> 00:02:10,680 Speaker 2: help them automate a lot of that, like actually understand 50 00:02:10,720 --> 00:02:13,000 Speaker 2: what the customers need, create the collateral for them, send 51 00:02:13,040 --> 00:02:15,320 Speaker 2: it out to the customer. So the way we talk 52 00:02:15,360 --> 00:02:17,320 Speaker 2: about it is we think this year fifty percent of 53 00:02:17,360 --> 00:02:19,560 Speaker 2: go to market tasks are going to be eliminated. They're 54 00:02:19,560 --> 00:02:22,359 Speaker 2: going to be hambered by a year twenty six. Yeah, yep, 55 00:02:22,520 --> 00:02:25,320 Speaker 2: those really mundane manual pieces of work, it's going to 56 00:02:25,320 --> 00:02:28,000 Speaker 2: be gone. We can delegate. That's AI and we're helping 57 00:02:28,000 --> 00:02:28,920 Speaker 2: our customers. 58 00:02:28,560 --> 00:02:29,160 Speaker 1: Do that well. 59 00:02:29,480 --> 00:02:31,480 Speaker 3: And so when you say that, if I could just 60 00:02:31,639 --> 00:02:35,000 Speaker 3: open up a little bit, you mentioned drs or I 61 00:02:35,120 --> 00:02:38,040 Speaker 3: might call them bdms, business development managers, whatever you call them, 62 00:02:38,080 --> 00:02:40,040 Speaker 3: that these are people who are generally speaking, trying to 63 00:02:40,080 --> 00:02:41,360 Speaker 3: get business for the business. 64 00:02:41,520 --> 00:02:43,360 Speaker 1: That's right. There's not trying to get customers. 65 00:02:43,400 --> 00:02:45,440 Speaker 3: Yeah, so I might be it might be like a 66 00:02:45,480 --> 00:02:48,440 Speaker 3: call center, and you know the old call center, you remember, 67 00:02:48,760 --> 00:02:51,079 Speaker 3: you know, whatever that famous movie was, Whether they're trying 68 00:02:51,120 --> 00:02:54,200 Speaker 3: to sell shares and sell stocks. They're just sort of 69 00:02:54,880 --> 00:02:58,240 Speaker 3: ringing up random hey, going blah blah blah, WHI are 70 00:02:58,240 --> 00:03:00,200 Speaker 3: you interested in this? They're the sorts of people that 71 00:03:00,400 --> 00:03:03,280 Speaker 3: relevance AI is trying to make much more efficient at 72 00:03:03,360 --> 00:03:06,000 Speaker 3: using AI. How does that happen though? So, just do 73 00:03:06,080 --> 00:03:08,239 Speaker 3: you create a voice? Is it done through voice? Is 74 00:03:08,280 --> 00:03:10,639 Speaker 3: it done through emails and messaging? 75 00:03:10,840 --> 00:03:11,320 Speaker 1: Care you both? 76 00:03:11,520 --> 00:03:12,960 Speaker 2: And to your point, yeah, we're trying to make it 77 00:03:13,000 --> 00:03:14,679 Speaker 2: not only more productive, but also make that work a 78 00:03:14,720 --> 00:03:16,840 Speaker 2: little bit more joyful. Like, actually, like, what is the 79 00:03:16,840 --> 00:03:18,720 Speaker 2: thing that we want people spending their time on. I 80 00:03:18,720 --> 00:03:21,160 Speaker 2: don't think the value add from those people is necessarily 81 00:03:21,320 --> 00:03:23,040 Speaker 2: just on the Let me pick up the phone and 82 00:03:23,040 --> 00:03:24,959 Speaker 2: make one hundred dials and hope two of them convert. 83 00:03:25,280 --> 00:03:27,000 Speaker 2: I think the value add is thinking about who should 84 00:03:27,000 --> 00:03:28,880 Speaker 2: we be targeting, how should we target them, what messaging 85 00:03:28,919 --> 00:03:31,040 Speaker 2: we should use. That's what sets a part the best 86 00:03:31,080 --> 00:03:35,200 Speaker 2: people in that role versus the worst. And so in 87 00:03:35,240 --> 00:03:37,360 Speaker 2: the future, like you're going to see a lot more 88 00:03:37,400 --> 00:03:42,160 Speaker 2: of that grunt work that really requires basically no differentiation 89 00:03:42,200 --> 00:03:44,680 Speaker 2: from persons a person be handled by AI. We're kind 90 00:03:44,680 --> 00:03:46,760 Speaker 2: to delegate that to to AI. And what's the best 91 00:03:46,800 --> 00:03:49,920 Speaker 2: evidence of that look what happened last year of software engineers. 92 00:03:50,280 --> 00:03:52,600 Speaker 2: In the history of software engineering, you had to write 93 00:03:52,640 --> 00:03:55,400 Speaker 2: lines of code by hand. Now most software engineers are 94 00:03:55,400 --> 00:03:58,400 Speaker 2: delegating that to AI, is writing lines of code. Software 95 00:03:58,400 --> 00:04:01,440 Speaker 2: engineers are thinking more about the architecture. Whatso delegates the 96 00:04:01,600 --> 00:04:03,520 Speaker 2: I and I think the opportunity of that is huge. 97 00:04:03,640 --> 00:04:06,240 Speaker 2: We see already an explosion in apps submitted to the 98 00:04:06,280 --> 00:04:09,200 Speaker 2: app store, number of websites launched. So I don't think 99 00:04:09,200 --> 00:04:12,920 Speaker 2: that necessarily means software engineers go away. It just changes 100 00:04:13,000 --> 00:04:15,240 Speaker 2: what they can produce, how much of they can produce, 101 00:04:15,280 --> 00:04:16,880 Speaker 2: and the quality of it. And so I think the 102 00:04:16,880 --> 00:04:18,599 Speaker 2: same thing is going to happen to go to market teams. 103 00:04:18,880 --> 00:04:21,440 Speaker 2: The quality that they can give the customers is going 104 00:04:21,480 --> 00:04:23,479 Speaker 2: to be higher because of AI, not lower. So then 105 00:04:23,520 --> 00:04:26,760 Speaker 2: we give you an example. We process all of our 106 00:04:26,800 --> 00:04:29,200 Speaker 2: inbound with AI entirely. If you book a demo, it's 107 00:04:29,240 --> 00:04:30,960 Speaker 2: that with RELEVANT. If you got a website, book a demo, 108 00:04:31,320 --> 00:04:33,640 Speaker 2: that whole experience is how to buy AI. And it's 109 00:04:33,680 --> 00:04:37,840 Speaker 2: a brilliant experience because it's instantaneous. You're not waiting. No 110 00:04:37,839 --> 00:04:40,080 Speaker 2: one's trying to pressure you into selling. They're trying to 111 00:04:40,120 --> 00:04:41,960 Speaker 2: help you get to the to the to the buying 112 00:04:42,040 --> 00:04:43,800 Speaker 2: journey that you want, and we want to give everyone 113 00:04:43,800 --> 00:04:46,960 Speaker 2: an extremely personal journey that's relevant to them. You can't 114 00:04:47,000 --> 00:04:50,360 Speaker 2: do that with people, it just doesn't scale. It's too expensive. 115 00:04:51,320 --> 00:04:54,160 Speaker 2: And AI is going to give people not only a 116 00:04:54,160 --> 00:04:55,919 Speaker 2: better time selling, but a better time buying. 117 00:04:56,040 --> 00:04:56,839 Speaker 1: What are you talking about? 118 00:04:56,880 --> 00:05:00,920 Speaker 3: We're talking about something specifically built by or were you 119 00:05:01,040 --> 00:05:04,880 Speaker 3: using Copilot or JAGBT. What are you talking about when 120 00:05:05,200 --> 00:05:07,640 Speaker 3: like a normal pundle like me, I'm looking at coepile it, 121 00:05:07,760 --> 00:05:09,400 Speaker 3: or I might be looking at claud or I might 122 00:05:09,440 --> 00:05:11,280 Speaker 3: be looking at one of any one of those other protocols. 123 00:05:12,320 --> 00:05:14,839 Speaker 1: What are you talking about? And what is an AI agent? 124 00:05:15,240 --> 00:05:16,680 Speaker 2: Yeah, that's a really good question. So let me maybe 125 00:05:16,720 --> 00:05:18,840 Speaker 2: try and break it down. What's happened in the last 126 00:05:18,839 --> 00:05:21,880 Speaker 2: few years is it's basically like the launch of large 127 00:05:21,920 --> 00:05:24,040 Speaker 2: language models has given us the ability. 128 00:05:24,000 --> 00:05:25,920 Speaker 1: Large language models models, so. 129 00:05:25,960 --> 00:05:29,840 Speaker 2: Chat, GBT, Claude. So the big companies, let's maybe step back, 130 00:05:29,839 --> 00:05:34,200 Speaker 2: like opening eye Onthropic, these big companies, big foundation model companies, 131 00:05:34,320 --> 00:05:37,760 Speaker 2: what they're doing is creating AI models which can basically 132 00:05:37,800 --> 00:05:40,320 Speaker 2: reason like people can. It can if you give it 133 00:05:40,360 --> 00:05:43,400 Speaker 2: a problem, it can generate a bunch of text. But 134 00:05:43,480 --> 00:05:46,080 Speaker 2: it turns out the text that generates is basically the 135 00:05:46,120 --> 00:05:48,240 Speaker 2: same as if I was like writing down my thoughts 136 00:05:48,279 --> 00:05:50,720 Speaker 2: and process about what to do next. We can take 137 00:05:50,760 --> 00:05:54,840 Speaker 2: that technology and apply it to problems to basically solve 138 00:05:55,400 --> 00:05:59,479 Speaker 2: workflows that previously computers couldn't solve. So historically, what a 139 00:05:59,480 --> 00:06:02,320 Speaker 2: software it's being step one, step two, step three, and 140 00:06:02,360 --> 00:06:06,080 Speaker 2: you can only do that those steps. If everything is deterministic, 141 00:06:06,200 --> 00:06:08,200 Speaker 2: If I can break every problem down in a set 142 00:06:08,240 --> 00:06:11,240 Speaker 2: of if this or that conditions, software has been great 143 00:06:11,279 --> 00:06:13,960 Speaker 2: for that. What AI is enabling us to now do 144 00:06:14,400 --> 00:06:17,200 Speaker 2: is in real time make predictions about what to do next. 145 00:06:17,480 --> 00:06:20,160 Speaker 2: So like when I come up to a decision point, 146 00:06:20,520 --> 00:06:22,920 Speaker 2: I no longer as a software engineer have to codify 147 00:06:23,040 --> 00:06:25,760 Speaker 2: all of the outcomes. It can just determine based on 148 00:06:25,839 --> 00:06:28,720 Speaker 2: this scenario and context, this is the next best action. 149 00:06:29,400 --> 00:06:31,479 Speaker 2: So when we say AI and AI agents, what we're 150 00:06:31,520 --> 00:06:35,720 Speaker 2: really just describing is something happens and there's a decision 151 00:06:35,720 --> 00:06:37,200 Speaker 2: point that needs to be made, and now we have 152 00:06:37,240 --> 00:06:39,400 Speaker 2: the technology to make that decision like a human can, 153 00:06:40,480 --> 00:06:42,839 Speaker 2: and not just in the old way of rules. And 154 00:06:42,880 --> 00:06:44,200 Speaker 2: if you don't have a rule, you can't handle it. 155 00:06:44,400 --> 00:06:47,240 Speaker 3: So I go, friends who talk to me about their 156 00:06:47,320 --> 00:06:50,880 Speaker 3: own AIAI agent, What are they talking about something that 157 00:06:50,960 --> 00:06:52,000 Speaker 3: they have for themselves. 158 00:06:52,960 --> 00:06:54,240 Speaker 1: It's an individualized thing. 159 00:06:54,520 --> 00:06:56,279 Speaker 2: Yeah, So I think a lot of people probably referring 160 00:06:56,279 --> 00:06:58,919 Speaker 2: to as personal assistance, right, Like the way I describe 161 00:06:58,960 --> 00:07:00,440 Speaker 2: it is in the future, software is not going to 162 00:07:00,480 --> 00:07:02,719 Speaker 2: be what it is in the past, which is like 163 00:07:03,040 --> 00:07:04,840 Speaker 2: one size fits all. Software is going to be much 164 00:07:04,880 --> 00:07:07,360 Speaker 2: more personal because the cost of producing software is going 165 00:07:07,360 --> 00:07:11,520 Speaker 2: to zero, and so everyone's going to have the access 166 00:07:11,520 --> 00:07:14,320 Speaker 2: to a personal assistant that can do work for them. 167 00:07:14,560 --> 00:07:15,760 Speaker 2: It's not going to be what they're used to have 168 00:07:15,840 --> 00:07:18,560 Speaker 2: chat gipt now, which is just answering questions. It's actually 169 00:07:18,560 --> 00:07:20,880 Speaker 2: going to go ahead and complete entire tasks. You're going 170 00:07:20,960 --> 00:07:23,800 Speaker 2: to say, prepare my holiday for me, And it's not 171 00:07:23,800 --> 00:07:25,360 Speaker 2: just going to give you an itinery, but it's going 172 00:07:25,400 --> 00:07:29,040 Speaker 2: to go research based on what you like, destinations, accommodation 173 00:07:29,080 --> 00:07:31,800 Speaker 2: to book book it for you. So most of you 174 00:07:31,920 --> 00:07:33,720 Speaker 2: when they say they have an A agent that they like, 175 00:07:33,720 --> 00:07:35,680 Speaker 2: we've just seen open claw. If people are kind of 176 00:07:35,680 --> 00:07:37,560 Speaker 2: following along, what's happening recently. 177 00:07:37,800 --> 00:07:38,840 Speaker 1: Were they all talk to each other? 178 00:07:38,960 --> 00:07:43,040 Speaker 2: Yeah, Yeah, it's like personally this major flourishing of personal assistance. 179 00:07:43,080 --> 00:07:45,680 Speaker 2: Each one every person has their own open claw and 180 00:07:45,720 --> 00:07:47,400 Speaker 2: they they've. 181 00:07:47,240 --> 00:07:47,840 Speaker 1: Formed a group. 182 00:07:48,000 --> 00:07:51,160 Speaker 3: Yeah, the actual AI agents called called it the agents 183 00:07:51,200 --> 00:07:53,320 Speaker 3: of the people who built these things. 184 00:07:53,760 --> 00:07:55,680 Speaker 1: So your AOI agent, my agent. 185 00:07:55,920 --> 00:07:58,760 Speaker 3: They all join the social club together, and they're all 186 00:07:58,800 --> 00:08:01,200 Speaker 3: been talking to each other, that's right, and actually putting 187 00:08:01,200 --> 00:08:01,720 Speaker 3: a shit on us. 188 00:08:02,040 --> 00:08:04,960 Speaker 2: Yeah this now, I will just preface to everyone's I 189 00:08:04,960 --> 00:08:06,960 Speaker 2: think there's been a bit of doomorism around this. These 190 00:08:07,000 --> 00:08:09,520 Speaker 2: are at the moment they're being directed. People are saying 191 00:08:09,560 --> 00:08:13,280 Speaker 2: to them, Hey, go to this website and like communicate 192 00:08:13,280 --> 00:08:15,120 Speaker 2: with each other, do that sort of stuff. But it 193 00:08:15,160 --> 00:08:17,160 Speaker 2: gives you a glimpse into what's happening, because I think 194 00:08:17,160 --> 00:08:19,840 Speaker 2: the mentality is it's very hard as humans to be 195 00:08:20,000 --> 00:08:22,760 Speaker 2: like to think about a horse and then be like, 196 00:08:22,800 --> 00:08:25,040 Speaker 2: we're going to have a car. We're all thinking about 197 00:08:25,120 --> 00:08:28,360 Speaker 2: maybe a bigger horse, a stronger horse. Right, Those are 198 00:08:28,400 --> 00:08:31,080 Speaker 2: the first glimpses to give us all perspective of what's 199 00:08:31,120 --> 00:08:33,199 Speaker 2: about to happen in the future. And when I say future, 200 00:08:33,200 --> 00:08:36,400 Speaker 2: I don't mean two decades from now. I mean every 201 00:08:36,440 --> 00:08:38,880 Speaker 2: single year for the next five years. There's going to 202 00:08:38,880 --> 00:08:42,120 Speaker 2: be I think a tectonic shift in the way everything is. 203 00:08:42,080 --> 00:08:45,040 Speaker 3: Done, and is II actually assisting the speed of which 204 00:08:45,120 --> 00:08:47,120 Speaker 3: is happening, Because you know, the old Moore's law probably 205 00:08:47,120 --> 00:08:49,000 Speaker 3: looks like it doesn't exist anymore, because I mean, a 206 00:08:49,679 --> 00:08:53,800 Speaker 3: transistor capacity were doubling every year and a half, whatever 207 00:08:53,840 --> 00:08:56,000 Speaker 3: the words were. It seems to me like it's sort 208 00:08:56,000 --> 00:08:58,040 Speaker 3: of that's been blind out of the water. It's like 209 00:08:58,400 --> 00:09:02,640 Speaker 3: quadrupling every couple of months. What sort of predictions would 210 00:09:02,679 --> 00:09:04,800 Speaker 3: you have would you be putting out on the table 211 00:09:04,800 --> 00:09:06,959 Speaker 3: for twenty twenty six in relation to what do we 212 00:09:07,120 --> 00:09:09,280 Speaker 3: what we should be expecting as business owners, for example, 213 00:09:09,280 --> 00:09:10,319 Speaker 3: for twenty twenty six. 214 00:09:10,640 --> 00:09:14,640 Speaker 2: Yeah, I think the best parallel you have at the 215 00:09:14,640 --> 00:09:16,920 Speaker 2: moment is, look what's happening in software engineering, and prepare 216 00:09:16,960 --> 00:09:19,640 Speaker 2: for it to happen to all knowledge work. By that, 217 00:09:19,760 --> 00:09:23,200 Speaker 2: I mean almost every single individual task that you take. 218 00:09:23,440 --> 00:09:26,920 Speaker 2: Sending an email, checking the CRM, updating the CRM, sending 219 00:09:26,920 --> 00:09:30,360 Speaker 2: out an invite, looking up some research. All of these 220 00:09:30,400 --> 00:09:37,200 Speaker 2: things we will massively pass over and delegates AI like 221 00:09:37,400 --> 00:09:39,240 Speaker 2: en mass we are going to start stop doing that 222 00:09:39,240 --> 00:09:40,680 Speaker 2: sort of work. It's just not going to make sense. 223 00:09:41,400 --> 00:09:43,319 Speaker 2: And so I think, well, how will it happen. 224 00:09:44,200 --> 00:09:47,800 Speaker 3: So let's say, for example, right now, you want to 225 00:09:47,800 --> 00:09:49,959 Speaker 3: make an appointment to come here for the podcast view, 226 00:09:50,000 --> 00:09:53,319 Speaker 3: contact Sam, the production guy. Sam, I said, in an 227 00:09:53,360 --> 00:09:55,240 Speaker 3: invite to you and invite to me, it goes to 228 00:09:55,280 --> 00:09:57,040 Speaker 3: my AA whatever it is. It goes into my diary, 229 00:09:57,080 --> 00:09:58,520 Speaker 3: which is on you know, we. 230 00:09:58,480 --> 00:09:58,880 Speaker 1: Have it on. 231 00:09:59,320 --> 00:10:03,119 Speaker 3: It's on one of the Microsoft systems. Are use suggesting 232 00:10:03,160 --> 00:10:04,640 Speaker 3: that IO take over all of that? 233 00:10:04,880 --> 00:10:05,439 Speaker 2: Absolutely? 234 00:10:05,720 --> 00:10:07,920 Speaker 1: So will it actually find you as as a talent 235 00:10:07,960 --> 00:10:09,200 Speaker 1: to come on the show. It could as well. 236 00:10:09,280 --> 00:10:10,760 Speaker 2: Yeah. So if I was Sam, like I said, it 237 00:10:10,760 --> 00:10:12,480 Speaker 2: was the customer relevance and I was using it for 238 00:10:12,520 --> 00:10:15,080 Speaker 2: this use case, right, Sam is effectively doing a couple 239 00:10:15,160 --> 00:10:17,280 Speaker 2: of roles. He's sourcing talent, he's reaching out to them, 240 00:10:17,280 --> 00:10:18,400 Speaker 2: he's booking them in, he's scheduling. 241 00:10:18,440 --> 00:10:21,720 Speaker 3: It's also let's say he was researching talent first, because 242 00:10:21,760 --> 00:10:23,240 Speaker 3: he's looking what's relevant. 243 00:10:23,400 --> 00:10:25,120 Speaker 2: Absolutely, yes, I described as kind of part of the 244 00:10:25,120 --> 00:10:28,680 Speaker 2: sourcing yeah process. So what would happen is he would 245 00:10:29,080 --> 00:10:31,360 Speaker 2: we have this kind of like sort of relemant chat 246 00:10:31,360 --> 00:10:34,120 Speaker 2: that's kind of way you interface with think of it 247 00:10:34,200 --> 00:10:36,280 Speaker 2: like a general purpose agent for go to market teams, 248 00:10:36,440 --> 00:10:38,360 Speaker 2: and you basically connect it to your CRM. I'm not 249 00:10:38,360 --> 00:10:40,000 Speaker 2: sure if you guys have a CRM, but if you're 250 00:10:40,000 --> 00:10:41,800 Speaker 2: a more traditional go to market team, you connected to 251 00:10:41,800 --> 00:10:44,600 Speaker 2: your CRM, your email, your calendar, and a whole bunch 252 00:10:44,600 --> 00:10:47,080 Speaker 2: of requirements. You start off by giving it context about 253 00:10:47,080 --> 00:10:49,199 Speaker 2: who mentor it is, who we look for. What is 254 00:10:49,240 --> 00:10:51,360 Speaker 2: the profiles? You maybe say, Hey, go and look at 255 00:10:51,400 --> 00:10:54,640 Speaker 2: our past catalog of podcasts we've invited. What's a good profile? 256 00:10:54,840 --> 00:10:57,800 Speaker 2: It stores that in its context, and now every day 257 00:10:57,960 --> 00:11:00,280 Speaker 2: every week you'd be like, hey, go out and research 258 00:11:00,320 --> 00:11:04,080 Speaker 2: interesting people for us to speak to and give me 259 00:11:04,360 --> 00:11:05,000 Speaker 2: a list of that. 260 00:11:05,040 --> 00:11:05,560 Speaker 1: It'll do that. 261 00:11:05,720 --> 00:11:08,439 Speaker 2: Then maybe you ask it to now reach out to 262 00:11:08,520 --> 00:11:10,319 Speaker 2: these three and try to book in a meeting with. 263 00:11:10,280 --> 00:11:12,480 Speaker 1: Them, and will they get to point? Sry, sorry to 264 00:11:12,520 --> 00:11:14,240 Speaker 1: interrupt you, d Will we get to a point? Though? 265 00:11:14,280 --> 00:11:16,000 Speaker 3: Do you think this year where we're not asking that 266 00:11:16,120 --> 00:11:19,720 Speaker 3: question is actually saying Mark is taking the initiative. I've 267 00:11:19,760 --> 00:11:24,120 Speaker 3: gone out and I've found that the last four podcasts 268 00:11:24,160 --> 00:11:27,880 Speaker 3: that have topped the charts in the world and probably 269 00:11:27,920 --> 00:11:33,480 Speaker 3: here in Australia is Joe Rogan and Whoever and Dorov 270 00:11:33,960 --> 00:11:36,120 Speaker 3: and this is the this is where they seem to 271 00:11:36,160 --> 00:11:39,560 Speaker 3: be doing best and therefore, currently in Australia, we have 272 00:11:39,679 --> 00:11:42,040 Speaker 3: Daniel here who's here to talk and we're going to 273 00:11:42,200 --> 00:11:44,040 Speaker 3: reach out to him to come and talk about you know, 274 00:11:44,080 --> 00:11:44,920 Speaker 3: AI relevance A. 275 00:11:45,200 --> 00:11:46,640 Speaker 1: I mean, is it going to get to that level 276 00:11:46,640 --> 00:11:49,280 Speaker 1: where it's it's making taking the initiative. 277 00:11:49,480 --> 00:11:51,560 Speaker 2: I think if the business owner has the appetites to 278 00:11:51,559 --> 00:11:53,079 Speaker 2: do that, yes, I don't think that will happen on 279 00:11:53,160 --> 00:11:55,400 Speaker 2: mass this year. I think so. Kind of I have 280 00:11:55,440 --> 00:11:58,000 Speaker 2: this analogy of like if we want to self driving cars, 281 00:11:58,000 --> 00:12:00,200 Speaker 2: it's kind of like four levels of the time that 282 00:12:00,200 --> 00:12:02,440 Speaker 2: people describe all the way from L zero, which is manual, 283 00:12:02,520 --> 00:12:05,040 Speaker 2: to L four, which is self driving. I think every 284 00:12:05,040 --> 00:12:07,280 Speaker 2: company is about to joint go on that journey. The 285 00:12:07,280 --> 00:12:09,560 Speaker 2: first level is what I call assisted. It's going to 286 00:12:09,559 --> 00:12:12,600 Speaker 2: assist people to handle very basic tasks like go and 287 00:12:12,760 --> 00:12:17,719 Speaker 2: find a person to attend that podcast, go and reach 288 00:12:17,760 --> 00:12:19,839 Speaker 2: out to them to do it. So that's assistant co pilot. 289 00:12:19,880 --> 00:12:22,080 Speaker 2: It is then hey, run my weekly routine, and my 290 00:12:22,120 --> 00:12:24,800 Speaker 2: weekly routine is based on all those individual tasks I've done. 291 00:12:24,840 --> 00:12:26,679 Speaker 2: It can now know based on everything you've done for 292 00:12:26,720 --> 00:12:28,920 Speaker 2: the last two months of using it, how you run 293 00:12:28,960 --> 00:12:31,760 Speaker 2: your week. Now it's a co pilot, and then next 294 00:12:31,760 --> 00:12:33,880 Speaker 2: step after that, L three is order pilot. Now you're 295 00:12:33,920 --> 00:12:35,400 Speaker 2: not even gonna have to tell it run my week 296 00:12:35,679 --> 00:12:37,120 Speaker 2: every week. It's going to do this for you because 297 00:12:37,120 --> 00:12:39,199 Speaker 2: it knows that's what's important for you. All the way 298 00:12:39,200 --> 00:12:41,840 Speaker 2: through to L four, which is self driving. Every week, 299 00:12:41,880 --> 00:12:44,360 Speaker 2: it's going to learn this podcast did really, really well. 300 00:12:44,440 --> 00:12:46,319 Speaker 2: That profile is better than the other profile. Next week, 301 00:12:46,320 --> 00:12:48,160 Speaker 2: I'm going to source more people like that. So that's 302 00:12:48,200 --> 00:12:49,720 Speaker 2: kind of like the journey every company is going to 303 00:12:49,720 --> 00:12:52,480 Speaker 2: go on in the next few years. This year, I'm 304 00:12:52,600 --> 00:12:56,320 Speaker 2: very confident that assisted assisted piece will be prolific. It'll 305 00:12:56,320 --> 00:13:00,480 Speaker 2: happen everywhere. The leverage for business owners is then how 306 00:13:00,520 --> 00:13:02,880 Speaker 2: can they get to AL two and L three faster? 307 00:13:03,280 --> 00:13:05,600 Speaker 2: And so I think it's one hundred percent going to happen. 308 00:13:05,600 --> 00:13:08,760 Speaker 2: We've already got customers doing this for context, but for 309 00:13:08,800 --> 00:13:11,720 Speaker 2: it to happen on mass it really requires the people 310 00:13:11,720 --> 00:13:13,480 Speaker 2: who are running the business to have that vision for 311 00:13:13,520 --> 00:13:15,480 Speaker 2: how they want that to happen and how that change 312 00:13:15,559 --> 00:13:17,320 Speaker 2: is going to occur in their organization, because it's not 313 00:13:17,360 --> 00:13:19,920 Speaker 2: easy like this has change management. This is it's not 314 00:13:19,960 --> 00:13:21,840 Speaker 2: just a product problem, it's not a technology problem. It's 315 00:13:21,840 --> 00:13:25,680 Speaker 2: actually an organization on people problem. I spend half my 316 00:13:25,760 --> 00:13:28,720 Speaker 2: time helping customers buy a product. Does I help half 317 00:13:28,720 --> 00:13:31,000 Speaker 2: the time helping transform their organizations? And we work with 318 00:13:31,080 --> 00:13:33,560 Speaker 2: large We work some the largest product companies in the world. 319 00:13:33,920 --> 00:13:38,000 Speaker 2: We work with high growth tech companies. When we do this, 320 00:13:38,080 --> 00:13:40,160 Speaker 2: we know that change management is just as important and 321 00:13:40,200 --> 00:13:43,440 Speaker 2: so that executive sponsorship and vision is critical to success. 322 00:13:43,880 --> 00:13:46,680 Speaker 2: So to answer your question, the first piece will happen 323 00:13:46,720 --> 00:13:48,800 Speaker 2: this year. That's second piece where I will know and 324 00:13:48,840 --> 00:13:51,200 Speaker 2: do things to you proactively, only for the companies that 325 00:13:51,240 --> 00:13:53,760 Speaker 2: are actually visionary and want to become AI first. 326 00:13:53,960 --> 00:13:54,520 Speaker 1: AO first. 327 00:13:54,520 --> 00:14:00,280 Speaker 3: A white that so relevant are your your business is 328 00:14:00,320 --> 00:14:04,360 Speaker 3: typically when you go into an organization, what do you do? 329 00:14:04,440 --> 00:14:07,520 Speaker 3: What's like I'd imagine they say, oh, we should be 330 00:14:07,520 --> 00:14:08,120 Speaker 3: doing us every day. 331 00:14:08,320 --> 00:14:09,120 Speaker 1: We don't know where to go to. 332 00:14:09,200 --> 00:14:11,120 Speaker 3: We talk to these guys because we've got a good rep. 333 00:14:12,280 --> 00:14:13,880 Speaker 3: Then you come in and you start talking to the 334 00:14:13,920 --> 00:14:16,880 Speaker 3: senior management. For iguments sake, let's just talk about do 335 00:14:16,880 --> 00:14:18,240 Speaker 3: you just try to map to joint out? 336 00:14:18,280 --> 00:14:20,000 Speaker 1: Is that what you're doing first? Organizationally? 337 00:14:20,200 --> 00:14:23,240 Speaker 2: So it kind of depends a lot of customers are 338 00:14:23,280 --> 00:14:25,440 Speaker 2: coming to us with a specific pain point, hey, like, 339 00:14:25,760 --> 00:14:28,440 Speaker 2: our targets this year for sales are growing, but our 340 00:14:28,480 --> 00:14:31,360 Speaker 2: resources for headcount and not what do we do? Everybody 341 00:14:31,360 --> 00:14:33,920 Speaker 2: knows that unless you have more account executives selling your product, 342 00:14:33,920 --> 00:14:35,920 Speaker 2: you're not going to generate more revenue coming in. But 343 00:14:35,920 --> 00:14:38,400 Speaker 2: what if you don't have the budget or the desire 344 00:14:38,520 --> 00:14:40,480 Speaker 2: to be adding another one hundred people to your company. 345 00:14:40,520 --> 00:14:45,200 Speaker 2: That's really hard. Scaling is difficult, and so they'll typically 346 00:14:45,200 --> 00:14:46,920 Speaker 2: come with the problem like that, like what can we 347 00:14:47,000 --> 00:14:51,160 Speaker 2: do to help our team avoid burner? How can we 348 00:14:51,160 --> 00:14:54,600 Speaker 2: help our team succeed more? And so typically it'll be like, 349 00:14:55,000 --> 00:14:59,000 Speaker 2: we're extremely successful, we are generating lots of we have 350 00:14:59,000 --> 00:15:01,680 Speaker 2: a lot of repeatable process how can we deploy agents 351 00:15:01,680 --> 00:15:05,600 Speaker 2: to tackle specific tasks in those processes so we don't 352 00:15:05,640 --> 00:15:08,120 Speaker 2: have to burden our people with it. So typically have 353 00:15:08,200 --> 00:15:10,160 Speaker 2: very specific pain points, and given that we work and 354 00:15:10,200 --> 00:15:12,360 Speaker 2: go to market teams, we tend to it would be 355 00:15:12,400 --> 00:15:14,680 Speaker 2: some combination usually of like either helping top of funnel, 356 00:15:14,760 --> 00:15:18,200 Speaker 2: helping throughout the closing journey, or helping once they've closed 357 00:15:18,240 --> 00:15:22,280 Speaker 2: the customer with implementation handover, helping them create the documentation 358 00:15:22,400 --> 00:15:24,960 Speaker 2: so the post sales team is really prepared and understands 359 00:15:24,960 --> 00:15:28,840 Speaker 2: what the customer is expecting once they sign, all the 360 00:15:28,880 --> 00:15:31,160 Speaker 2: way through to them actually running renewals. So like we 361 00:15:31,200 --> 00:15:34,080 Speaker 2: have customers that are automatically running renewals of agents still 362 00:15:34,120 --> 00:15:36,800 Speaker 2: contact the customer like six months out, Hey, your renewals 363 00:15:36,800 --> 00:15:39,000 Speaker 2: coming up. This is what we've done with you identify 364 00:15:39,120 --> 00:15:43,040 Speaker 2: risk and so we try to tackle specific pain points. 365 00:15:43,080 --> 00:15:44,680 Speaker 2: We don't necessarily just try to go in and be like, 366 00:15:44,720 --> 00:15:47,320 Speaker 2: let's all of AI. That's a very big, difficult problem. 367 00:15:47,520 --> 00:15:50,680 Speaker 2: But in any business right now, there's heaps of work 368 00:15:50,960 --> 00:15:54,680 Speaker 2: that is highly repetitive that you absolutely should be thinking about. 369 00:15:54,800 --> 00:15:57,320 Speaker 2: What's my pathway to have AI help my team solve that. 370 00:15:57,640 --> 00:16:00,560 Speaker 3: So let's say somebody's listening to this now, business owner, 371 00:16:00,560 --> 00:16:03,680 Speaker 3: and let's say they've got a a go to market 372 00:16:03,720 --> 00:16:05,680 Speaker 3: style business. We're not talking about a coffeehop. We're talking 373 00:16:05,680 --> 00:16:11,360 Speaker 3: about someone who sells product and or services. What should 374 00:16:11,360 --> 00:16:15,480 Speaker 3: they be asking in themselves today as to whether or 375 00:16:15,520 --> 00:16:17,680 Speaker 3: not they need someone like Relevance AI to come in 376 00:16:17,720 --> 00:16:19,200 Speaker 3: and have a look at what they're doing. You know, 377 00:16:19,320 --> 00:16:21,440 Speaker 3: obviously if they're too small, they're not might not. 378 00:16:21,440 --> 00:16:22,080 Speaker 1: Be able to ford you. 379 00:16:22,160 --> 00:16:25,920 Speaker 3: But generally speaking, how would I because most people don't 380 00:16:25,920 --> 00:16:28,160 Speaker 3: even know where to start, Like they don't know whether 381 00:16:28,640 --> 00:16:30,360 Speaker 3: is a something's going to help me or not. They 382 00:16:30,360 --> 00:16:32,560 Speaker 3: don't even know where to start. They can't identify the 383 00:16:32,600 --> 00:16:34,440 Speaker 3: problem because they might be doing all right, they might 384 00:16:34,440 --> 00:16:36,360 Speaker 3: be making a bit of money, but they don't realize 385 00:16:36,400 --> 00:16:38,480 Speaker 3: the marketplace is speeding up ahead of them and they 386 00:16:38,520 --> 00:16:43,000 Speaker 3: can't even see it. And so what are the signs 387 00:16:43,000 --> 00:16:44,280 Speaker 3: that I should be doing something? 388 00:16:44,640 --> 00:16:48,680 Speaker 2: I think the really hard truth is that unless it 389 00:16:48,720 --> 00:16:51,160 Speaker 2: comes like from you, if you're like let's say, like 390 00:16:51,240 --> 00:16:53,280 Speaker 2: some sort of you're running a team, you're running an org. 391 00:16:53,640 --> 00:16:55,680 Speaker 2: If it doesn't come from you, it's really hard to 392 00:16:55,720 --> 00:16:57,600 Speaker 2: make the change happen. So if you yourself are not 393 00:16:57,640 --> 00:17:00,240 Speaker 2: willing to put in the effort to level up and 394 00:17:00,360 --> 00:17:02,800 Speaker 2: understand what's happening in the market, I think you're going 395 00:17:02,880 --> 00:17:03,360 Speaker 2: to be very strong. 396 00:17:03,400 --> 00:17:04,080 Speaker 1: You're going to struggle. 397 00:17:04,119 --> 00:17:06,439 Speaker 2: So my first pot of callers, like to any business 398 00:17:06,440 --> 00:17:09,840 Speaker 2: owner is like immerse yourself. And I'm not saying I'm 399 00:17:09,880 --> 00:17:12,480 Speaker 2: not saying just go and chat JBT. Actually like try 400 00:17:12,520 --> 00:17:15,320 Speaker 2: to understand what's happening in the a space, read and 401 00:17:15,400 --> 00:17:18,040 Speaker 2: like watch videos and even watch some of the crazy 402 00:17:18,080 --> 00:17:20,199 Speaker 2: stuff that you know, people on the fringes with like 403 00:17:20,200 --> 00:17:22,560 Speaker 2: open chlora doing and like not that that's going to 404 00:17:22,600 --> 00:17:24,680 Speaker 2: help you in your business, but it's going to give 405 00:17:24,680 --> 00:17:26,320 Speaker 2: you a perspective on where the market's going. 406 00:17:26,440 --> 00:17:28,480 Speaker 1: Could you direct him somewhere? Like what would you say 407 00:17:28,520 --> 00:17:29,199 Speaker 1: to them? Straight up? 408 00:17:29,240 --> 00:17:32,840 Speaker 3: Like if let's say your younger brother who's twenty seven, 409 00:17:33,320 --> 00:17:35,240 Speaker 3: you know all the stuff, you know, but he's really 410 00:17:35,280 --> 00:17:36,720 Speaker 3: good at something else, so it's got nothing to do 411 00:17:36,760 --> 00:17:39,520 Speaker 3: with AI. And but you know, he knows that he's 412 00:17:39,560 --> 00:17:41,880 Speaker 3: can't get enough people in his business to grow fast 413 00:17:41,960 --> 00:17:45,440 Speaker 3: enough because he's a people business type. What would you say, Tom, 414 00:17:45,520 --> 00:17:47,560 Speaker 3: he knows off about IA. Where would you Where would 415 00:17:47,560 --> 00:17:49,520 Speaker 3: you direct him? We're just saying, look at something on YouTube? 416 00:17:49,560 --> 00:17:49,960 Speaker 2: Do you what? Do you? 417 00:17:49,960 --> 00:17:50,719 Speaker 1: What are you going to tell him? 418 00:17:50,840 --> 00:17:52,199 Speaker 2: I would say, first of all, just go out and 419 00:17:52,240 --> 00:17:54,520 Speaker 2: learn about what's happening in a self engineering Look up 420 00:17:54,520 --> 00:17:55,879 Speaker 2: claw code, look up cursor. 421 00:17:56,040 --> 00:17:58,120 Speaker 1: Just say say again, look law code, yeah. 422 00:17:58,080 --> 00:18:02,120 Speaker 2: And cursor. So like these two products have basically changed 423 00:18:02,119 --> 00:18:03,160 Speaker 2: the face of software engine. 424 00:18:03,240 --> 00:18:03,959 Speaker 1: How do I look it up? 425 00:18:04,080 --> 00:18:05,760 Speaker 2: Just go on Google, search it up, go to YouTube, 426 00:18:05,760 --> 00:18:06,199 Speaker 2: look it up. 427 00:18:06,240 --> 00:18:10,880 Speaker 3: So is claud code, claud code, Claude code and cursor? 428 00:18:11,000 --> 00:18:12,200 Speaker 3: Cursor c uiso R. 429 00:18:12,359 --> 00:18:15,439 Speaker 2: Yeah, well that will do like look up on YouTube 430 00:18:15,480 --> 00:18:17,679 Speaker 2: what they are, how to use them, try out some 431 00:18:17,720 --> 00:18:20,520 Speaker 2: of the vibe coding products. So vibe coding if again, 432 00:18:20,560 --> 00:18:22,440 Speaker 2: if you're a listener who doesn't know what that is, 433 00:18:22,440 --> 00:18:25,200 Speaker 2: is basically the concept where you can give natural language 434 00:18:25,200 --> 00:18:27,359 Speaker 2: instructions to AI, so you speak to it and writes 435 00:18:27,359 --> 00:18:28,800 Speaker 2: it for you and it creates an app for you. 436 00:18:29,119 --> 00:18:32,720 Speaker 2: So there's products like Lovable Replet and others that basically 437 00:18:32,720 --> 00:18:36,560 Speaker 2: can create whole products for you. Go dabble in those things, 438 00:18:36,600 --> 00:18:39,440 Speaker 2: because that is the most real way you can experience 439 00:18:39,920 --> 00:18:44,720 Speaker 2: how AI is impacting an entire category. And I think 440 00:18:44,760 --> 00:18:47,400 Speaker 2: once you start doing that, you'll enter a journey which 441 00:18:47,400 --> 00:18:49,679 Speaker 2: will then naturally take you to being more educated and 442 00:18:49,680 --> 00:18:51,199 Speaker 2: more informed about how you can apply that to your 443 00:18:51,200 --> 00:18:54,280 Speaker 2: own business. The reality is there is no clear answer 444 00:18:54,280 --> 00:18:56,479 Speaker 2: of what you should do. The reality is no one 445 00:18:56,520 --> 00:18:57,920 Speaker 2: can predict what's going to happen in the next twelve 446 00:18:57,920 --> 00:19:01,760 Speaker 2: to twenty four months and beyond. But you have the 447 00:19:01,800 --> 00:19:05,080 Speaker 2: best chance at looking around the corner if you at 448 00:19:05,119 --> 00:19:08,480 Speaker 2: least understand where AI right now is having tremendous amounts 449 00:19:08,520 --> 00:19:10,159 Speaker 2: of impact. I was just on the phone the other 450 00:19:10,240 --> 00:19:13,399 Speaker 2: day with a prospect in the translation space in the 451 00:19:13,440 --> 00:19:14,320 Speaker 2: last twelve months. 452 00:19:14,320 --> 00:19:15,800 Speaker 1: So what's a translation space you mean? 453 00:19:15,840 --> 00:19:19,399 Speaker 2: Like translation services, like the localized software and other products 454 00:19:19,400 --> 00:19:22,200 Speaker 2: for companies. DAVE in the last twelve months gone from 455 00:19:22,840 --> 00:19:24,800 Speaker 2: very large percentage of it done by humans to now 456 00:19:24,800 --> 00:19:29,240 Speaker 2: almost none in twelve months. Software engineering roles, we've gone 457 00:19:29,240 --> 00:19:31,480 Speaker 2: from like all lines of code basically written by hand, 458 00:19:31,720 --> 00:19:36,359 Speaker 2: to us significantly smaller percentage. These transitions are happening, and 459 00:19:36,400 --> 00:19:39,120 Speaker 2: I think if you look at what products are enabling 460 00:19:39,160 --> 00:19:42,280 Speaker 2: that you'll have an opportunity to understand where you should 461 00:19:42,320 --> 00:19:43,720 Speaker 2: be and what you could be looking at. So do 462 00:19:43,800 --> 00:19:44,879 Speaker 2: that for your own business. 463 00:19:45,040 --> 00:19:46,920 Speaker 3: I was talking to someone the other day and he 464 00:19:47,000 --> 00:19:50,760 Speaker 3: had those ray ban glasses on, not the sun glasses 465 00:19:50,760 --> 00:19:52,520 Speaker 3: that you have on the table, but the ray bang 466 00:19:52,520 --> 00:19:54,920 Speaker 3: glasses with all the cameras, et cetera on it, and he. 467 00:19:54,920 --> 00:19:57,439 Speaker 1: Said that he can see it here talking to you. 468 00:19:57,320 --> 00:19:59,680 Speaker 3: You can talk and be talking to me in Russian 469 00:20:00,400 --> 00:20:03,560 Speaker 3: and it translates is translating him back back to him 470 00:20:03,600 --> 00:20:07,439 Speaker 3: in English in real time. The whole conversation. He's all, 471 00:20:07,440 --> 00:20:09,080 Speaker 3: he's just doing that. We're seeing there looking at you 472 00:20:09,119 --> 00:20:13,119 Speaker 3: and for all you know, I can understand Russian. Is 473 00:20:13,160 --> 00:20:16,280 Speaker 3: that the sort of thing you're talking about, and that's 474 00:20:16,320 --> 00:20:18,200 Speaker 3: not a personal level, but like, is that the sort 475 00:20:18,240 --> 00:20:21,040 Speaker 3: of advancements that AI is doing for us? 476 00:20:21,320 --> 00:20:21,520 Speaker 1: Yeah? 477 00:20:21,600 --> 00:20:23,000 Speaker 2: I guess the point I'm trying to make is that 478 00:20:23,040 --> 00:20:27,120 Speaker 2: these roles are Previously you could not deal with technology. 479 00:20:27,440 --> 00:20:29,679 Speaker 2: You now can, and so I think that's going to 480 00:20:29,680 --> 00:20:33,200 Speaker 2: apply everywhere. And I guess, you know, I think what's 481 00:20:33,200 --> 00:20:36,639 Speaker 2: really important for everyone to be really I guess clear 482 00:20:36,680 --> 00:20:39,040 Speaker 2: about is that this is happening everywhere. 483 00:20:39,240 --> 00:20:42,120 Speaker 1: And if we don't adopt it, what would you say. 484 00:20:42,000 --> 00:20:44,600 Speaker 2: You're not going to succeed. You can't. It's like it's 485 00:20:44,640 --> 00:20:46,639 Speaker 2: like asking me, what if we don't have internet and 486 00:20:46,680 --> 00:20:49,040 Speaker 2: laptops in our office? You just can't operate a business. 487 00:20:49,119 --> 00:20:52,080 Speaker 2: It's impossible. You're not You're not going to be competitive. 488 00:20:52,520 --> 00:20:55,720 Speaker 2: You're not gonna survive because there's going to be someone else. 489 00:20:56,000 --> 00:20:58,920 Speaker 2: We know, we we have capitalism, We rely on competition, 490 00:20:58,960 --> 00:21:01,040 Speaker 2: We have a free market. Someone else is going to 491 00:21:01,040 --> 00:21:04,680 Speaker 2: come in and do your work with AI at a 492 00:21:04,680 --> 00:21:07,920 Speaker 2: better level of quality or a lower cost. Either way, 493 00:21:08,000 --> 00:21:10,240 Speaker 2: your customers are going to move to them, or both 494 00:21:10,600 --> 00:21:11,000 Speaker 2: or both. 495 00:21:11,320 --> 00:21:14,600 Speaker 3: Is the expectation that if you don't do something get 496 00:21:14,600 --> 00:21:16,959 Speaker 3: started this year, because are we talking about is it 497 00:21:17,080 --> 00:21:17,800 Speaker 3: so imminent? 498 00:21:18,080 --> 00:21:18,400 Speaker 1: It is? 499 00:21:18,880 --> 00:21:22,080 Speaker 2: I think I've honestly personally come on a big journey 500 00:21:22,080 --> 00:21:24,920 Speaker 2: of the last twelve months where I've i the timelines 501 00:21:24,920 --> 00:21:28,080 Speaker 2: that I keep thinking about keep shortening, things keep happening faster, 502 00:21:29,440 --> 00:21:31,560 Speaker 2: and we're already a place where the models that those 503 00:21:31,600 --> 00:21:33,879 Speaker 2: large language models which I spoke about that these companies 504 00:21:33,920 --> 00:21:37,320 Speaker 2: are producing, they're already at a level which can solve 505 00:21:37,480 --> 00:21:40,800 Speaker 2: so many tasks that you can only imagine one or 506 00:21:40,800 --> 00:21:43,399 Speaker 2: two more step function changes and performance. What that's going 507 00:21:43,440 --> 00:21:45,399 Speaker 2: to lead to. It is fundamentally going to change the 508 00:21:45,440 --> 00:21:48,840 Speaker 2: way we do all knowledge work, not some not a little, 509 00:21:48,880 --> 00:21:50,680 Speaker 2: not a fraction or knowledge work. 510 00:21:51,119 --> 00:21:52,560 Speaker 1: You sound quite adamant about that. 511 00:21:53,359 --> 00:21:55,399 Speaker 3: If you were talking to me and I had a 512 00:21:55,400 --> 00:21:58,360 Speaker 3: small business now let's call it this business here, and 513 00:21:58,640 --> 00:22:02,320 Speaker 3: I was trying to upscill my people internally, they producers 514 00:22:02,320 --> 00:22:05,080 Speaker 3: and everybody else who works in the joint, what would 515 00:22:05,080 --> 00:22:06,120 Speaker 3: you say to me to tell them? 516 00:22:06,480 --> 00:22:07,280 Speaker 1: So what I do think? 517 00:22:07,320 --> 00:22:08,879 Speaker 2: So kind of like maybe you step back again, kind 518 00:22:08,880 --> 00:22:11,360 Speaker 2: of give you the Rolevans perspective. So for context again 519 00:22:11,400 --> 00:22:13,960 Speaker 2: for your listeners, we've been around for five years now, 520 00:22:14,600 --> 00:22:16,960 Speaker 2: we've raised forty two million USD today. 521 00:22:17,000 --> 00:22:18,480 Speaker 1: I saw that in the brief. That's amazing. 522 00:22:18,600 --> 00:22:19,239 Speaker 2: Yeah, thank you. 523 00:22:19,280 --> 00:22:20,760 Speaker 1: And did you get a big vale? 524 00:22:21,240 --> 00:22:22,040 Speaker 2: We did? We did pretty well. 525 00:22:22,119 --> 00:22:24,560 Speaker 3: Yea, yeah, you a lady to disclose the vale raise 526 00:22:24,600 --> 00:22:27,119 Speaker 3: forty two million on for what sort of val it 527 00:22:27,200 --> 00:22:27,919 Speaker 3: must be large? 528 00:22:28,240 --> 00:22:29,960 Speaker 2: Yeah, it's a good evaluation with very. 529 00:22:29,840 --> 00:22:30,880 Speaker 1: Long and then who are you investors? 530 00:22:31,040 --> 00:22:34,280 Speaker 2: More importantly, we have some amazing investors' best I mentioned 531 00:22:34,280 --> 00:22:37,560 Speaker 2: partners INSI partners Peak, Fifth Team due to be Square 532 00:22:37,600 --> 00:22:39,560 Speaker 2: Asia and then King of a Capital here out of Sydney. 533 00:22:39,920 --> 00:22:41,480 Speaker 2: We've been very like to have an amazing set of 534 00:22:41,520 --> 00:22:45,639 Speaker 2: investors backing us, and so the reason why they're back 535 00:22:45,720 --> 00:22:47,840 Speaker 2: us is over the last few years we've been very 536 00:22:47,920 --> 00:22:50,040 Speaker 2: much gung ho on this, Like in twenty twenty three 537 00:22:50,359 --> 00:22:53,639 Speaker 2: we announced our Series A with the headline that we 538 00:22:53,720 --> 00:22:55,960 Speaker 2: believe companies are going to scale with ideas, not headcount. 539 00:22:56,040 --> 00:22:58,720 Speaker 2: Back then it kind of sounded like a marketing slogan. Slogan, 540 00:22:58,800 --> 00:23:02,399 Speaker 2: Now it's clear from software engineering that's happening, and so 541 00:23:02,400 --> 00:23:04,480 Speaker 2: we've been very opinionated in that direction and we've been 542 00:23:04,600 --> 00:23:07,240 Speaker 2: very lucky to work with some of the best companies 543 00:23:07,240 --> 00:23:08,440 Speaker 2: in the world, and if you check a logo on 544 00:23:08,520 --> 00:23:10,480 Speaker 2: our website, you'll see some of them to help them 545 00:23:10,480 --> 00:23:12,879 Speaker 2: do this change. So we're coming from a perspective of 546 00:23:12,920 --> 00:23:15,439 Speaker 2: like actually seeing this work in reality, and it was 547 00:23:15,600 --> 00:23:18,159 Speaker 2: much harder to do it six months ago than it 548 00:23:18,200 --> 00:23:20,000 Speaker 2: is now. So I can only imagine how much easier 549 00:23:20,000 --> 00:23:22,080 Speaker 2: it is to achieve the same outcomes six months from now. 550 00:23:22,280 --> 00:23:25,320 Speaker 2: And what are those outcomes work that can be done 551 00:23:25,359 --> 00:23:27,679 Speaker 2: my machines that previously can only be done by people. 552 00:23:28,359 --> 00:23:30,520 Speaker 2: And I think that's a net positive thing, by the way, 553 00:23:30,520 --> 00:23:33,680 Speaker 2: because for every team we've done this, we've seen those 554 00:23:33,720 --> 00:23:36,600 Speaker 2: teams be able to produce better work at a better quality, 555 00:23:37,520 --> 00:23:40,439 Speaker 2: at a rate that's much more efficient for a business 556 00:23:40,440 --> 00:23:42,320 Speaker 2: to run, because I think right now every company is 557 00:23:42,320 --> 00:23:44,359 Speaker 2: putting a lot more pressure on their people, and I 558 00:23:44,359 --> 00:23:46,240 Speaker 2: think that's not sustainable, and so I actually think AI 559 00:23:46,280 --> 00:23:48,199 Speaker 2: is going to come help solve some of that. But 560 00:23:48,200 --> 00:23:51,440 Speaker 2: I give you that context because so, like, why what's 561 00:23:51,480 --> 00:23:53,600 Speaker 2: my perspective then on how people can roll this out. 562 00:23:54,720 --> 00:23:57,359 Speaker 2: One of the hypothesis we have when we started the company, 563 00:23:57,400 --> 00:23:59,640 Speaker 2: in addition to scaling with ideas not headcount, was that 564 00:23:59,720 --> 00:24:03,400 Speaker 2: don't the main experts are critical. So when we think 565 00:24:03,440 --> 00:24:05,840 Speaker 2: about AI agents, you should think of them a lot 566 00:24:05,880 --> 00:24:08,639 Speaker 2: more like employees then you do software. And so what 567 00:24:08,680 --> 00:24:11,119 Speaker 2: I mean by that, how do we hire and train employees. 568 00:24:12,240 --> 00:24:14,439 Speaker 2: You don't have an engineer, Hire a marketing leader and 569 00:24:14,440 --> 00:24:16,200 Speaker 2: train them how to be a marketing leader. You don't 570 00:24:16,240 --> 00:24:18,760 Speaker 2: have marketing Hire a salesperson and train them how to 571 00:24:18,760 --> 00:24:21,040 Speaker 2: be a salesperson. You have domain experts, we're really good 572 00:24:21,080 --> 00:24:23,760 Speaker 2: at that role, hiring and training for those roles. So 573 00:24:23,960 --> 00:24:26,159 Speaker 2: the best way that I believe you can do this 574 00:24:26,240 --> 00:24:28,880 Speaker 2: in your company is find the people in your business 575 00:24:29,400 --> 00:24:31,879 Speaker 2: who are experts at what you do, who are really 576 00:24:31,880 --> 00:24:34,920 Speaker 2: really top performers, and ideally find the ones that also 577 00:24:35,040 --> 00:24:37,600 Speaker 2: have a desire for kind of systems thinking I kind 578 00:24:37,600 --> 00:24:40,840 Speaker 2: of describe it or curiosity about AI, and just get 579 00:24:40,880 --> 00:24:44,480 Speaker 2: them to have one goal automate more and more of 580 00:24:44,520 --> 00:24:47,640 Speaker 2: the tasks that they hate doing with AI and set 581 00:24:47,640 --> 00:24:49,639 Speaker 2: them loose, make that their number one priority, and make 582 00:24:49,680 --> 00:24:52,480 Speaker 2: them accountable for the performance of their agents or the AI. 583 00:24:53,680 --> 00:24:56,080 Speaker 2: That's the best way to success because the reality is 584 00:24:57,320 --> 00:24:59,479 Speaker 2: only you and your top performers know how to do 585 00:24:59,520 --> 00:25:01,560 Speaker 2: your job really well. If you just think this is 586 00:25:01,560 --> 00:25:03,280 Speaker 2: like a technology problem where I'm going to have a 587 00:25:03,280 --> 00:25:05,080 Speaker 2: bunch of engineers are going to build some product you're 588 00:25:05,080 --> 00:25:07,320 Speaker 2: not going to succeed. You've got to treat your agents 589 00:25:07,359 --> 00:25:09,560 Speaker 2: like employees. You've got to train them like employees. You've 590 00:25:09,560 --> 00:25:12,160 Speaker 2: got to have someone accountable for them, like a manager 591 00:25:12,160 --> 00:25:14,480 Speaker 2: of any other team. And so for the business owners 592 00:25:14,520 --> 00:25:16,640 Speaker 2: out there, find that person in your company. Get them 593 00:25:16,680 --> 00:25:19,160 Speaker 2: started now, give them the space to do it, give 594 00:25:19,160 --> 00:25:22,200 Speaker 2: them goals, give them resources, but start right now. 595 00:25:22,240 --> 00:25:22,680 Speaker 1: Don't wait. 596 00:25:23,200 --> 00:25:25,240 Speaker 3: The scary thing about that for a lot of people 597 00:25:25,320 --> 00:25:27,160 Speaker 3: is that dumb. You know, people lose their jobs. Of course, 598 00:25:27,160 --> 00:25:28,920 Speaker 3: you know you would have heard this conversation over and 599 00:25:29,000 --> 00:25:31,280 Speaker 3: over again. And let's say we've got to let's say 600 00:25:31,280 --> 00:25:35,800 Speaker 3: we've got a BDM team which says twenty there's three 601 00:25:35,880 --> 00:25:38,840 Speaker 3: high flyers seventeen okay. 602 00:25:38,480 --> 00:25:40,080 Speaker 1: Which is pretty much normal. You know, you know, you 603 00:25:40,119 --> 00:25:41,800 Speaker 1: get eighty twenty might. 604 00:25:41,800 --> 00:25:44,000 Speaker 3: Bee six high flyers, but it's usually the eighty twenty 605 00:25:44,040 --> 00:25:46,240 Speaker 3: real eight percent of business gets number twenty percent of 606 00:25:46,240 --> 00:25:48,720 Speaker 3: the people and the rest that you need them because 607 00:25:48,760 --> 00:25:51,040 Speaker 3: she's because you need the other twenty percent of work 608 00:25:51,080 --> 00:25:54,080 Speaker 3: because you want one hundred percent. But unfortunately, generally speaking, 609 00:25:54,119 --> 00:25:56,439 Speaker 3: you've got of that twenty people, you've got fourteen of 610 00:25:56,480 --> 00:25:59,840 Speaker 3: them just sort of average. Okay, so which is like 611 00:26:01,000 --> 00:26:02,800 Speaker 3: But one of the things I just want to ask 612 00:26:02,840 --> 00:26:04,840 Speaker 3: you now is what I think what you're saying is 613 00:26:04,880 --> 00:26:07,640 Speaker 3: pick up those six or so high flyers and get 614 00:26:07,680 --> 00:26:10,399 Speaker 3: them to run the program because they know they know 615 00:26:10,520 --> 00:26:14,719 Speaker 3: what to make sure that the AI agent needs to 616 00:26:14,760 --> 00:26:17,000 Speaker 3: know exactly, because they've been in the game for so long, 617 00:26:17,200 --> 00:26:20,399 Speaker 3: the exactly individuals, and or they're the best performers. What 618 00:26:20,400 --> 00:26:23,520 Speaker 3: do we do about the other fourteen people? What happens? 619 00:26:23,680 --> 00:26:24,720 Speaker 3: What do you think what do you think is going 620 00:26:24,760 --> 00:26:27,080 Speaker 3: to happen in the world for those people as AI 621 00:26:27,160 --> 00:26:30,840 Speaker 3: becomes a non negotiable AI agents and continue to become 622 00:26:30,840 --> 00:26:34,400 Speaker 3: a non negotiable what is it a retraining. 623 00:26:34,040 --> 00:26:36,400 Speaker 1: What do we do for those individuals? That's aod question. 624 00:26:36,440 --> 00:26:40,520 Speaker 2: Look, I definitely have all the answers. I think prediction 625 00:26:40,720 --> 00:26:42,960 Speaker 2: predicting the future right now is really really hard. I 626 00:26:43,000 --> 00:26:45,040 Speaker 2: think the only safe thing for us to predict is 627 00:26:45,080 --> 00:26:47,480 Speaker 2: that AI is going to become a permanent wave of working. 628 00:26:47,560 --> 00:26:50,119 Speaker 3: Yeah, so that's a non negotiation. You can't say we 629 00:26:50,160 --> 00:26:52,000 Speaker 3: want to protect everybody, so therefore we're not going to 630 00:26:52,000 --> 00:26:53,440 Speaker 3: do it. Because you're going to get left behind it. 631 00:26:53,440 --> 00:26:55,879 Speaker 3: You will end up having nobody because all twenty will 632 00:26:55,920 --> 00:26:58,040 Speaker 3: be out of a job exactlyause you're outed a business exactly. 633 00:26:58,119 --> 00:27:02,679 Speaker 2: So I think that is undeniable, underniably true. What happens 634 00:27:02,680 --> 00:27:04,480 Speaker 2: after that, I think is is like so many different 635 00:27:04,480 --> 00:27:07,480 Speaker 2: flavors like Jevan's paradox, right, this idea that as soon 636 00:27:07,520 --> 00:27:11,200 Speaker 2: as you and if you change a supply, it or 637 00:27:11,200 --> 00:27:13,240 Speaker 2: also impact demand, and you just all of a sudden 638 00:27:13,320 --> 00:27:15,440 Speaker 2: get so much more demand. So, yes, software is easier 639 00:27:15,520 --> 00:27:18,359 Speaker 2: to create now, but now we want custom software for 640 00:27:18,400 --> 00:27:21,919 Speaker 2: every single individual, and so we need to basically make 641 00:27:21,960 --> 00:27:24,240 Speaker 2: sure that we can meet that demand. So therefore we 642 00:27:24,240 --> 00:27:26,679 Speaker 2: still need as many software engineers potentially because there's just 643 00:27:26,720 --> 00:27:29,600 Speaker 2: so much more demand for this, for this product that 644 00:27:29,640 --> 00:27:32,320 Speaker 2: we now have on offer. You're saying, with are we 645 00:27:32,400 --> 00:27:34,600 Speaker 2: need more software engineering potentially? Right? Like I'm just saying, 646 00:27:34,640 --> 00:27:36,560 Speaker 2: like if we look at them as paradox, that's what's 647 00:27:36,560 --> 00:27:39,879 Speaker 2: happening in every other part of technologies shift in the history. Now. 648 00:27:39,920 --> 00:27:41,280 Speaker 2: I don't know if that's necessarily true here. I think 649 00:27:41,320 --> 00:27:43,639 Speaker 2: there's probably some differences in AI that applied to that, 650 00:27:44,240 --> 00:27:46,080 Speaker 2: But what I would say is that AI can make 651 00:27:46,119 --> 00:27:49,760 Speaker 2: those average performance top performance, because maybe that average performer 652 00:27:49,880 --> 00:27:51,960 Speaker 2: isn't a top Maybe it's not that they're an average 653 00:27:51,960 --> 00:27:54,440 Speaker 2: performer due to a lack of work ethic or a 654 00:27:54,520 --> 00:27:57,120 Speaker 2: lack of interest. Maybe there's other factors. Maybe it's training, 655 00:27:57,200 --> 00:28:00,520 Speaker 2: maybe it's like their experience. Maybe they want to be 656 00:28:00,560 --> 00:28:03,000 Speaker 2: top performers, they don't know how to get there. Imagine 657 00:28:03,040 --> 00:28:05,320 Speaker 2: you've now got a set of AI agents that know 658 00:28:05,359 --> 00:28:07,320 Speaker 2: how to do the job at a really high level, 659 00:28:07,680 --> 00:28:10,040 Speaker 2: and they partner with those people. Now, each one of 660 00:28:10,040 --> 00:28:12,359 Speaker 2: those people can make sure they're performing those individual tasks 661 00:28:12,359 --> 00:28:14,400 Speaker 2: that are really really high level, and then the bits 662 00:28:14,400 --> 00:28:16,720 Speaker 2: that only they can do, they can focus on being 663 00:28:16,720 --> 00:28:18,600 Speaker 2: really really good at that. So in fact, that actually 664 00:28:18,640 --> 00:28:20,480 Speaker 2: might make those employees more valuable. You might want to 665 00:28:20,480 --> 00:28:23,000 Speaker 2: pay them more money because now that they're actually delivering 666 00:28:23,000 --> 00:28:24,480 Speaker 2: more output and outcome for your business. 667 00:28:24,680 --> 00:28:26,480 Speaker 3: So I say your agent is not very expensive either, 668 00:28:26,480 --> 00:28:29,200 Speaker 3: because they basically costs you nothing more cheaper. 669 00:28:29,520 --> 00:28:31,639 Speaker 1: If they're cheaper, yeah, and they're only getting cheaper. 670 00:28:31,680 --> 00:28:33,840 Speaker 3: That's well, they cheaper because they might cost you something 671 00:28:33,840 --> 00:28:35,440 Speaker 3: in the beginning, but they cost you nothing over time. 672 00:28:35,640 --> 00:28:37,120 Speaker 3: You're not giving them a pay rise all the time, 673 00:28:37,200 --> 00:28:38,840 Speaker 3: like as they get better and better and better, they're 674 00:28:38,840 --> 00:28:41,440 Speaker 3: not getting bonuses either. Because it's funny, you know, recently, 675 00:28:41,840 --> 00:28:44,560 Speaker 3: recently one of my business which we lend money, we've 676 00:28:44,560 --> 00:28:47,680 Speaker 3: got quite a lot of mortgage physical mortgage brokers around 677 00:28:47,680 --> 00:28:50,520 Speaker 3: the world around Australia, should say, and like a lot. 678 00:28:50,640 --> 00:28:53,880 Speaker 3: And the point you just made is a very important point. 679 00:28:54,920 --> 00:28:58,520 Speaker 3: We've created an AI agent broker who's been trained on 680 00:28:59,200 --> 00:29:01,840 Speaker 3: just about every policy there is that exists in the 681 00:29:01,840 --> 00:29:07,280 Speaker 3: country and that and as people, we we haven't sort 682 00:29:07,280 --> 00:29:09,120 Speaker 3: of actually launched it to the market yet, but it's 683 00:29:09,320 --> 00:29:12,440 Speaker 3: it's being launched, it's sort of being trialed and as 684 00:29:12,440 --> 00:29:14,880 Speaker 3: it learns what every single one of our brokers does, 685 00:29:14,920 --> 00:29:18,120 Speaker 3: it becomes one person or one entity that knows everything 686 00:29:18,160 --> 00:29:21,480 Speaker 3: that everybody knows. And but what we're using it for 687 00:29:21,680 --> 00:29:24,080 Speaker 3: is to help our brokers, so our brogus can talk 688 00:29:24,120 --> 00:29:26,920 Speaker 3: to it about what they should do exactly to make 689 00:29:26,960 --> 00:29:30,200 Speaker 3: them better, to make them more efficient. And those brokers 690 00:29:30,240 --> 00:29:31,960 Speaker 3: we've spoken to, we haven't gone and spoke to me honestly, 691 00:29:31,960 --> 00:29:33,560 Speaker 3: we haven't gone and spoke to our best brocers, our 692 00:29:33,560 --> 00:29:36,000 Speaker 3: best breakers as well. Anyway, we're talking to our not 693 00:29:36,120 --> 00:29:38,600 Speaker 3: so best Brogers and they love the idea of it. 694 00:29:38,960 --> 00:29:43,880 Speaker 3: And we've actually made it into audio too, so it 695 00:29:43,960 --> 00:29:45,920 Speaker 3: actually you could talk to it like I'm talking to 696 00:29:45,960 --> 00:29:47,120 Speaker 3: you now and it'll talk. 697 00:29:47,000 --> 00:29:48,240 Speaker 1: Back to you. 698 00:29:48,240 --> 00:29:48,440 Speaker 2: You know. 699 00:29:48,560 --> 00:29:50,880 Speaker 3: That's and we've given it a female boys and all 700 00:29:50,920 --> 00:29:53,680 Speaker 3: sort of stuff, so it's it's actually quite interesting. We've 701 00:29:53,720 --> 00:29:55,240 Speaker 3: we've been working on this for a while now, no 702 00:29:55,280 --> 00:29:57,640 Speaker 3: but no one in our industries. But right it's about 703 00:29:57,680 --> 00:30:00,160 Speaker 3: making each one of the individuals a better. 704 00:30:00,200 --> 00:30:01,080 Speaker 1: Version of themselves. 705 00:30:01,760 --> 00:30:04,200 Speaker 3: Absolutely, that's using AI agents to be a bit of 706 00:30:04,280 --> 00:30:06,280 Speaker 3: version of in our case, brokers. 707 00:30:06,520 --> 00:30:08,000 Speaker 2: And the thing is we ask a lot of our people, 708 00:30:08,040 --> 00:30:09,360 Speaker 2: We ask a lot of our teams. I don't think 709 00:30:09,360 --> 00:30:11,400 Speaker 2: there's a single company right now that's not actually asking 710 00:30:11,480 --> 00:30:12,360 Speaker 2: a lot from their people. 711 00:30:12,440 --> 00:30:13,120 Speaker 1: So how can you. 712 00:30:13,040 --> 00:30:15,320 Speaker 2: Support them in that journey? Is what I'm thinking about, 713 00:30:15,400 --> 00:30:18,320 Speaker 2: and I think as well, in this future, go to 714 00:30:18,360 --> 00:30:21,080 Speaker 2: market teams are even more indispensable. Like I'm actually on 715 00:30:21,080 --> 00:30:22,960 Speaker 2: a mission at Relevance to not only create the world's 716 00:30:22,960 --> 00:30:25,400 Speaker 2: best product when it comes to building an al workforce, 717 00:30:25,640 --> 00:30:27,760 Speaker 2: but also the world's best go to market team because 718 00:30:27,800 --> 00:30:31,800 Speaker 2: I genuinely believe for yourself or for clients both both 719 00:30:31,880 --> 00:30:33,560 Speaker 2: like I want to have person the best go to 720 00:30:33,560 --> 00:30:34,920 Speaker 2: market team. I want my customers to have the best 721 00:30:34,960 --> 00:30:37,840 Speaker 2: go to market team because to your example of out 722 00:30:37,840 --> 00:30:39,840 Speaker 2: the brokers, like at the end of the day, the 723 00:30:40,200 --> 00:30:42,640 Speaker 2: person who is coming in to get the loan. Of 724 00:30:42,680 --> 00:30:44,480 Speaker 2: course they want the right information. Of course they want 725 00:30:44,480 --> 00:30:47,440 Speaker 2: the best information, but that's not why they work with 726 00:30:47,440 --> 00:30:50,560 Speaker 2: a broker. Like the relationships and the kind of the 727 00:30:50,560 --> 00:30:52,480 Speaker 2: care that people put into things is critical. And I 728 00:30:52,480 --> 00:30:54,840 Speaker 2: think we all trust exactly like we all want to 729 00:30:54,840 --> 00:30:57,400 Speaker 2: work with someone that cares about us. We trust it 730 00:30:57,680 --> 00:30:59,360 Speaker 2: looking for our best interest. So if AI can help 731 00:30:59,400 --> 00:31:02,040 Speaker 2: supplement them to make sure that they never make basic 732 00:31:02,080 --> 00:31:05,320 Speaker 2: mistakes about facts and knowledge, great, But then they're there 733 00:31:05,360 --> 00:31:07,040 Speaker 2: for me to support me on my journey. And I 734 00:31:07,080 --> 00:31:10,960 Speaker 2: think in this next wave, companies really need to think 735 00:31:11,000 --> 00:31:14,480 Speaker 2: about how they engage with customers because if product motes 736 00:31:14,560 --> 00:31:18,640 Speaker 2: maybe start wearing thin GTM motes, I think will be 737 00:31:18,720 --> 00:31:19,600 Speaker 2: really really pronounced. 738 00:31:20,000 --> 00:31:22,959 Speaker 1: Again, would you what did you call it? Like if 739 00:31:23,000 --> 00:31:25,640 Speaker 1: the product mode is what was the second one you said. 740 00:31:25,480 --> 00:31:26,560 Speaker 2: Go to market motes, I think. 741 00:31:28,600 --> 00:31:29,000 Speaker 1: Boat's sake. 742 00:31:29,400 --> 00:31:31,200 Speaker 2: You go to market teams like they might be the 743 00:31:31,280 --> 00:31:33,360 Speaker 2: most precious resource. They're going to be face to face 744 00:31:33,400 --> 00:31:36,000 Speaker 2: with your customers, building those relationshis building that trust. You 745 00:31:36,040 --> 00:31:37,080 Speaker 2: can't under invest in that. 746 00:31:37,520 --> 00:31:40,400 Speaker 3: If I was to ask relevant AI, do you go 747 00:31:40,480 --> 00:31:42,400 Speaker 3: into it into an organization and do an order? 748 00:31:43,000 --> 00:31:46,360 Speaker 2: Yeah, we typically we have a pretty engagement with. 749 00:31:46,840 --> 00:31:48,920 Speaker 1: An AI ordered. Of course not not a tax order 750 00:31:49,000 --> 00:31:49,960 Speaker 1: or whatever, but of course yeah. 751 00:31:49,960 --> 00:31:51,720 Speaker 2: And then we go in and like day one, we're like, 752 00:31:51,840 --> 00:31:54,160 Speaker 2: this is not a customer vendor relationships for partners. We 753 00:31:54,200 --> 00:31:56,400 Speaker 2: want to transform you go to market organization to be 754 00:31:56,520 --> 00:31:58,920 Speaker 2: an a first go to market organization. Let's learn about 755 00:31:58,920 --> 00:32:00,480 Speaker 2: how you sell, let's learn how you do things. And 756 00:32:00,520 --> 00:32:02,280 Speaker 2: the reality is we just had a company kick off 757 00:32:03,680 --> 00:32:06,280 Speaker 2: last week and we have four customers at ten, two 758 00:32:06,280 --> 00:32:08,800 Speaker 2: from the US, flu over two from Australia. And the 759 00:32:08,840 --> 00:32:11,440 Speaker 2: thing they all said about us is they've never experienced 760 00:32:11,720 --> 00:32:15,560 Speaker 2: the level of care support from a vendor before. And 761 00:32:15,600 --> 00:32:18,560 Speaker 2: that's because we I truly think like our relationships with 762 00:32:18,600 --> 00:32:22,080 Speaker 2: our customers are going to be so meaningful because unlike software, 763 00:32:22,080 --> 00:32:26,200 Speaker 2: where your TAM is actually quite limited, the amount of 764 00:32:26,280 --> 00:32:28,200 Speaker 2: value and spend that customers can have when you has 765 00:32:28,240 --> 00:32:30,000 Speaker 2: a pretty finite limit. If you look at SaaS company, 766 00:32:30,000 --> 00:32:32,600 Speaker 2: it's generally at our stage the amount of spend that 767 00:32:32,600 --> 00:32:34,200 Speaker 2: customers are going to have with agents is going to 768 00:32:34,200 --> 00:32:36,040 Speaker 2: be huge. It's going to be much closer to labor 769 00:32:36,080 --> 00:32:38,880 Speaker 2: spend than software spend, and so I want to make 770 00:32:38,920 --> 00:32:41,200 Speaker 2: sure we're doing everything to invest in those customers to 771 00:32:41,280 --> 00:32:42,920 Speaker 2: make them successful and grow with them. 772 00:32:43,480 --> 00:32:45,440 Speaker 3: When you say the amount of spend that the una 773 00:32:45,480 --> 00:32:46,720 Speaker 3: of the agents is going to be close to what 774 00:32:46,720 --> 00:32:50,560 Speaker 3: they spend with people, yeah, well I don't understand that, Like, 775 00:32:51,240 --> 00:32:51,760 Speaker 3: how do you mean? 776 00:32:52,080 --> 00:32:56,000 Speaker 2: So if you think about like software, the software budgets 777 00:32:56,040 --> 00:32:58,760 Speaker 2: that exist today, they're going to be a fraction of 778 00:32:58,800 --> 00:33:01,040 Speaker 2: the spend that people that companies are going to have 779 00:33:01,120 --> 00:33:03,360 Speaker 2: on AI. Because AI is going to solve for outcomes 780 00:33:03,400 --> 00:33:05,239 Speaker 2: like people do. It's not going to solve for like 781 00:33:05,880 --> 00:33:07,800 Speaker 2: making it easier for me to store my data in 782 00:33:07,840 --> 00:33:10,560 Speaker 2: a database. Yeah, it's actually going to run my business. 783 00:33:10,960 --> 00:33:14,360 Speaker 2: Most businesses are going to be heavily reliant on AI 784 00:33:14,400 --> 00:33:17,200 Speaker 2: to ol preay in the future, and the people that 785 00:33:17,240 --> 00:33:20,120 Speaker 2: are working in that business will be acting much more 786 00:33:20,120 --> 00:33:22,560 Speaker 2: like managers than individual contributors. 787 00:33:22,920 --> 00:33:25,920 Speaker 3: See, is this is AO to some extent at its 788 00:33:25,920 --> 00:33:28,400 Speaker 3: early stage, the stage you're talking about that right now, 789 00:33:28,840 --> 00:33:33,480 Speaker 3: is this sort of going to replace all those Philippine 790 00:33:33,480 --> 00:33:35,719 Speaker 3: and ADMIN people that everybody seems to be using. We 791 00:33:35,800 --> 00:33:39,840 Speaker 3: use them, you know, wherever, whichever country, Nepalese, et cetera. 792 00:33:39,920 --> 00:33:42,760 Speaker 3: I mean, is this the next stage of outsourcing admin. 793 00:33:42,920 --> 00:33:44,760 Speaker 2: It's going to it's gonna have a really big dance 794 00:33:44,760 --> 00:33:45,920 Speaker 2: on BPOs for sure. 795 00:33:47,040 --> 00:33:48,800 Speaker 1: She's the explain what a BPO is to audience. 796 00:33:48,800 --> 00:33:54,040 Speaker 2: But sorry, business processing offer organization like what they basically 797 00:33:54,080 --> 00:33:56,120 Speaker 2: do is as you said, there will help you. Like 798 00:33:56,200 --> 00:33:58,480 Speaker 2: let's say you're a banking you need to have invoice processed, 799 00:33:58,840 --> 00:34:00,640 Speaker 2: you know, every single day, and someone needs to take 800 00:34:00,680 --> 00:34:04,040 Speaker 2: that PDF and convert it into some input on our software, 801 00:34:04,360 --> 00:34:08,759 Speaker 2: some sort of software system. Those companies will be really 802 00:34:08,800 --> 00:34:10,520 Speaker 2: impacted by agents for sure. 803 00:34:10,320 --> 00:34:12,279 Speaker 3: Because right now, the last couple of years, we'll be 804 00:34:12,320 --> 00:34:14,239 Speaker 3: paying someone in Australi one hundred and twenty grand year 805 00:34:14,280 --> 00:34:17,120 Speaker 3: to do that. But we get it done in Philippines. 806 00:34:17,200 --> 00:34:20,200 Speaker 3: We actually do it. We operate this way. We're paying 807 00:34:20,239 --> 00:34:23,759 Speaker 3: them thirty grand. They're actually very well educated, they're you know, 808 00:34:23,760 --> 00:34:27,319 Speaker 3: they're fantastic, and so we can get four of those 809 00:34:27,360 --> 00:34:29,279 Speaker 3: people to do what one was doing the cost of 810 00:34:29,280 --> 00:34:31,640 Speaker 3: one here in Australia. Now that's been that's been a 811 00:34:31,640 --> 00:34:35,040 Speaker 3: big had a big impact on our organization in terms 812 00:34:35,040 --> 00:34:37,319 Speaker 3: of P and L. Like it's allowed us to save 813 00:34:37,360 --> 00:34:39,440 Speaker 3: a lot of money, but still right, the same amount 814 00:34:39,480 --> 00:34:41,400 Speaker 3: of business and. 815 00:34:40,880 --> 00:34:42,960 Speaker 2: You're going to move that to a the next few years. 816 00:34:43,040 --> 00:34:47,160 Speaker 3: Yeah, So does that mean that those outsourcing businesses because 817 00:34:47,200 --> 00:34:48,480 Speaker 3: A do it much cheat them. 818 00:34:48,480 --> 00:34:51,480 Speaker 1: We pay a Philippines person. 819 00:34:52,360 --> 00:34:55,200 Speaker 2: It depends on a task, but it will. It's undoubtable. 820 00:34:55,360 --> 00:34:59,000 Speaker 2: It's like, it's without a doubt that by some point 821 00:34:59,040 --> 00:35:00,680 Speaker 2: in the future it'll be my much cheaper than a 822 00:35:00,680 --> 00:35:03,799 Speaker 2: person doing it. And what's the perfect ingredients for an 823 00:35:03,840 --> 00:35:06,840 Speaker 2: agent to handle your work? It's highly repetitive, it's a 824 00:35:06,880 --> 00:35:09,239 Speaker 2: well known process, so you know actually how to do it. 825 00:35:10,880 --> 00:35:13,600 Speaker 2: And if you have those two pieces of ingredients, you 826 00:35:13,640 --> 00:35:15,680 Speaker 2: can have an agent do that. And as long as 827 00:35:15,719 --> 00:35:19,160 Speaker 2: the cost basis becomes lower, which it is continuously happening, 828 00:35:19,200 --> 00:35:22,560 Speaker 2: like the cost of GPS is going down, the performance up, 829 00:35:23,440 --> 00:35:25,160 Speaker 2: The amount of performance and intelligence you have in a 830 00:35:25,160 --> 00:35:28,759 Speaker 2: model per dollar spent is improving. It's going to get 831 00:35:28,800 --> 00:35:30,359 Speaker 2: to a place where you can one hundred percent handle 832 00:35:30,360 --> 00:35:33,239 Speaker 2: those tasks with agents. I think that's without question. Now again, 833 00:35:33,280 --> 00:35:36,560 Speaker 2: I think the important conclusion to not make here is 834 00:35:36,600 --> 00:35:39,640 Speaker 2: that that means those people and those organizations can't find 835 00:35:39,600 --> 00:35:42,200 Speaker 2: your opportunities. I think there's just going to be more 836 00:35:42,200 --> 00:35:47,759 Speaker 2: opportunities created somewhere else. Typically that's what happens, but it's 837 00:35:48,680 --> 00:35:50,080 Speaker 2: I think we should be I think we should be 838 00:35:50,120 --> 00:35:53,680 Speaker 2: intellectually honest and definitely be aware of what's happening, because 839 00:35:54,000 --> 00:35:56,239 Speaker 2: transitions can be difficult, and if we plan for transitions, 840 00:35:56,239 --> 00:35:58,040 Speaker 2: then we can make sure we succeed in them. 841 00:35:58,200 --> 00:36:01,760 Speaker 3: Is rather than ZAOI finding again really speaking, widespread adopt 842 00:36:01,960 --> 00:36:08,720 Speaker 3: adoption of rules of your prognosis and also the treatment 843 00:36:08,760 --> 00:36:10,920 Speaker 3: for your prognosis of where things are going in twenty six, 844 00:36:11,040 --> 00:36:14,680 Speaker 3: twenty seven, twenty are you getting across the board acceptance? 845 00:36:15,040 --> 00:36:18,120 Speaker 2: I am this year increasingly Like when I speak to 846 00:36:18,200 --> 00:36:21,359 Speaker 2: kind of CIOs or CEOs, I'm increasingly getting more and 847 00:36:21,400 --> 00:36:25,040 Speaker 2: more clarity that this is their goal. They know to 848 00:36:25,080 --> 00:36:28,200 Speaker 2: survive they need to adopt AI. They don't quite necessarily how, 849 00:36:28,280 --> 00:36:31,160 Speaker 2: but they know this is happening. I think again, claud 850 00:36:31,200 --> 00:36:33,719 Speaker 2: code and what it did for software engineering has been 851 00:36:34,160 --> 00:36:38,080 Speaker 2: eye opening for everybody and again to all the viewers 852 00:36:38,080 --> 00:36:40,840 Speaker 2: out there, like if you haven't seen what it can do, 853 00:36:40,880 --> 00:36:43,760 Speaker 2: just go do some research it is changing software engineering 854 00:36:43,760 --> 00:36:47,640 Speaker 2: as an industry. At that point, you no longer have 855 00:36:47,719 --> 00:36:49,680 Speaker 2: to you know, we do long have to debate the 856 00:36:49,760 --> 00:36:53,080 Speaker 2: reality or the possibility of this. It's happening. So every 857 00:36:53,120 --> 00:36:55,480 Speaker 2: company now is going through existential crisis. We saw what 858 00:36:55,520 --> 00:36:58,400 Speaker 2: happened with the public SaaS companies right, there's been a 859 00:36:58,440 --> 00:37:00,680 Speaker 2: huge self in the last few weeks are uncertain of 860 00:37:00,920 --> 00:37:05,880 Speaker 2: where they're going. Companies like HubSpot, they exceeded earnings, expected earnings, 861 00:37:05,920 --> 00:37:10,120 Speaker 2: yet they've been hit on stock price. Why is that, Well, 862 00:37:10,120 --> 00:37:12,360 Speaker 2: it seems like the markets now are not rewarding you 863 00:37:12,400 --> 00:37:15,319 Speaker 2: for performing based on or even exceeding expectation. They're only 864 00:37:15,360 --> 00:37:17,520 Speaker 2: rewarding you if you're accelerating, and that means that you're 865 00:37:17,600 --> 00:37:20,600 Speaker 2: kind of able to drive AI in your business. So 866 00:37:20,640 --> 00:37:24,120 Speaker 2: I think there's kind of like existential fears everywhere, and 867 00:37:24,200 --> 00:37:26,360 Speaker 2: so there's a lot of appetites to solve for this. 868 00:37:26,520 --> 00:37:28,360 Speaker 2: And the good thing is it will solve for a 869 00:37:28,400 --> 00:37:30,799 Speaker 2: lot of these things. Like I'm actually very confident that 870 00:37:30,840 --> 00:37:32,840 Speaker 2: a lot of these problems that we do have with scaling, 871 00:37:32,920 --> 00:37:36,880 Speaker 2: with challenges, with burnout, with mundane work, AI is going 872 00:37:36,920 --> 00:37:38,799 Speaker 2: to be a huge contributor. It's helping solve for that 873 00:37:39,200 --> 00:37:41,080 Speaker 2: and as an end result, Like again, I think you 874 00:37:41,160 --> 00:37:42,840 Speaker 2: kind of rightly called this out a little bit earlier. 875 00:37:42,880 --> 00:37:45,160 Speaker 2: But what a lot of people don't realize is think 876 00:37:45,200 --> 00:37:47,480 Speaker 2: about the better quality that you're going to be able 877 00:37:47,520 --> 00:37:50,200 Speaker 2: to receive, the better services you can receive, the more 878 00:37:50,239 --> 00:37:52,520 Speaker 2: you help your brokers be better at their job, the 879 00:37:52,560 --> 00:37:55,000 Speaker 2: better service your customer is going to receive. 880 00:37:54,840 --> 00:37:57,080 Speaker 3: And more, like how I can recruit more exactly, they 881 00:37:57,120 --> 00:37:59,400 Speaker 3: going to hear about it. I mean, you've got to 882 00:37:59,440 --> 00:38:02,160 Speaker 3: be the best technology these days because the good ones 883 00:38:02,160 --> 00:38:02,600 Speaker 3: will come to you. 884 00:38:02,640 --> 00:38:03,839 Speaker 2: And your customers are going to come to you because 885 00:38:03,840 --> 00:38:05,640 Speaker 2: they're going to say, working with a broker from this 886 00:38:05,680 --> 00:38:08,799 Speaker 2: company is better than anybody else because they never make 887 00:38:08,840 --> 00:38:11,800 Speaker 2: a mistake. They know everything, every policy, than every change. 888 00:38:11,840 --> 00:38:14,160 Speaker 1: And no one individual can know that. It's just not possible. 889 00:38:14,800 --> 00:38:16,520 Speaker 3: And you know what's interesting in our game, and it's 890 00:38:16,520 --> 00:38:19,200 Speaker 3: just slightly off the topic, but it is interesting because 891 00:38:19,239 --> 00:38:22,080 Speaker 3: AI has allowed us to better satisfy the regulator. So 892 00:38:22,120 --> 00:38:23,880 Speaker 3: the regulator wants to make sure that I give you 893 00:38:23,920 --> 00:38:26,640 Speaker 3: the best deal. Now I can't possibly give you the 894 00:38:26,640 --> 00:38:29,080 Speaker 3: best deal because I don't know all the deals. I mean, 895 00:38:29,120 --> 00:38:32,760 Speaker 3: there's thirty odd lenders out there, and the policies change 896 00:38:32,800 --> 00:38:36,759 Speaker 3: every week due to appetite, credit impairments, you know, like 897 00:38:37,040 --> 00:38:40,160 Speaker 3: concentrated risk, all sorts of things. Whereas the only way 898 00:38:40,200 --> 00:38:43,920 Speaker 3: you can actually know everything is some sort of machine 899 00:38:44,200 --> 00:38:47,120 Speaker 3: or some sort of agent that is constantly being updated. 900 00:38:47,120 --> 00:38:49,359 Speaker 3: As long as we make sure it's updated, we give 901 00:38:49,360 --> 00:38:51,759 Speaker 3: them material update and for it to learn. That's the 902 00:38:51,800 --> 00:38:54,120 Speaker 3: only way you can actually undertake your duties properly. 903 00:38:55,440 --> 00:38:57,680 Speaker 2: Only way because now, like let's say it took you, 904 00:38:58,120 --> 00:39:00,080 Speaker 2: let's say it takes you two hours to complete a 905 00:39:00,120 --> 00:39:02,239 Speaker 2: task to do that really thorough investigation, and there's no 906 00:39:02,239 --> 00:39:04,880 Speaker 2: way you can maybe do that in a natural state 907 00:39:04,920 --> 00:39:07,279 Speaker 2: of doing business. Now you can. You can delegate to 908 00:39:07,400 --> 00:39:10,359 Speaker 2: AAR it'll go spend the two hours checking thing by 909 00:39:10,480 --> 00:39:12,239 Speaker 2: line by line, every little thing that you need to 910 00:39:12,280 --> 00:39:15,200 Speaker 2: do against to the viewers out there, like don't think 911 00:39:15,239 --> 00:39:17,560 Speaker 2: chat GPT where you ask a question that returns a response. 912 00:39:18,120 --> 00:39:20,600 Speaker 2: Think a system to which you delegate a problem. It 913 00:39:20,680 --> 00:39:23,120 Speaker 2: will work with an interact with one hundred dollars systems 914 00:39:23,239 --> 00:39:25,480 Speaker 2: over two hours to solve that problem and come to 915 00:39:25,480 --> 00:39:28,279 Speaker 2: you with a solution. That's where we're going to. And 916 00:39:28,320 --> 00:39:32,520 Speaker 2: so now that lender. Sorry, the person seeking the loan 917 00:39:32,560 --> 00:39:34,800 Speaker 2: as a consumer is going to get the best advice. 918 00:39:34,840 --> 00:39:37,120 Speaker 2: It's going to get the best perspective, it's going to 919 00:39:37,120 --> 00:39:39,480 Speaker 2: get the best offer. It's going to get it much 920 00:39:39,520 --> 00:39:42,800 Speaker 2: more detailed. Maybe they'll get personal collateral for them. Maybe 921 00:39:42,840 --> 00:39:46,600 Speaker 2: that person seeking a loan is maybe less educated about 922 00:39:46,600 --> 00:39:48,600 Speaker 2: how loans work, and we really want to educate them, 923 00:39:48,640 --> 00:39:50,360 Speaker 2: and so we're going to create some custom collateral that 924 00:39:50,400 --> 00:39:52,480 Speaker 2: they understand. You know all you know? 925 00:39:52,800 --> 00:39:54,240 Speaker 1: Did you know this? Yeah? 926 00:39:54,280 --> 00:39:57,040 Speaker 2: Based on your profile, you're probably maybe your first home buyer. 927 00:39:57,120 --> 00:39:58,840 Speaker 2: You don't know probably these things, or you're from Sydney 928 00:39:58,920 --> 00:40:01,080 Speaker 2: versus Melbourne. These are the new is that the AI 929 00:40:01,120 --> 00:40:03,360 Speaker 2: can guess you might not know. And all of a sudden, 930 00:40:03,400 --> 00:40:06,080 Speaker 2: every single one of your clients is getting a personalized 931 00:40:06,080 --> 00:40:09,360 Speaker 2: experience built for them on the fly, based on their profile, 932 00:40:09,560 --> 00:40:13,280 Speaker 2: based on their needs, their questions. And so as a consumer, 933 00:40:13,320 --> 00:40:15,360 Speaker 2: I'm excited for that world because you're just going to 934 00:40:15,400 --> 00:40:18,560 Speaker 2: get a better product. And so not only do you 935 00:40:18,600 --> 00:40:21,799 Speaker 2: help your team perform better, you help your customers have 936 00:40:21,880 --> 00:40:22,680 Speaker 2: a better experience. 937 00:40:22,800 --> 00:40:25,640 Speaker 3: Do you think that is there any chance at the 938 00:40:25,640 --> 00:40:27,600 Speaker 3: moment that II can make errors? 939 00:40:27,640 --> 00:40:29,400 Speaker 1: Absolutely? How do we sort of manage that. 940 00:40:29,440 --> 00:40:32,160 Speaker 3: Part of it is that where we keep the bdms 941 00:40:32,360 --> 00:40:35,719 Speaker 3: still in the role to oversee everything. Yeah. 942 00:40:35,719 --> 00:40:38,440 Speaker 2: Absolutely, so, like again, think of an a think of 943 00:40:38,480 --> 00:40:40,600 Speaker 2: the AI agents that work for your team as employees. 944 00:40:40,880 --> 00:40:44,680 Speaker 2: Employees make mistakes, humans make mistakes all the time. I 945 00:40:44,719 --> 00:40:46,799 Speaker 2: am a CMO at a company. I hire a new 946 00:40:46,840 --> 00:40:50,120 Speaker 2: marketing manager. Their job is to update my landing page. 947 00:40:50,160 --> 00:40:52,759 Speaker 2: For the first month, I'm probably asking them to show 948 00:40:52,800 --> 00:40:56,120 Speaker 2: me every update for approval. After a while, I'm like, hey, Mark, 949 00:40:56,239 --> 00:40:57,719 Speaker 2: you're a really good at updating the website. You make 950 00:40:57,760 --> 00:40:59,800 Speaker 2: no mistakes, don't come to me for approval anymore, just 951 00:41:00,120 --> 00:41:02,640 Speaker 2: doing yourself. You're going to go through a very similar 952 00:41:03,040 --> 00:41:05,520 Speaker 2: journey with your agents. Our customers do this all the time. 953 00:41:05,880 --> 00:41:07,600 Speaker 2: Like when you build your agent and you train it, 954 00:41:07,840 --> 00:41:09,680 Speaker 2: You train it basically with like a one or two 955 00:41:09,680 --> 00:41:12,560 Speaker 2: page document explaining how to do a shob. You connect 956 00:41:12,600 --> 00:41:14,800 Speaker 2: it to all the tools it needs. And in relevance, 957 00:41:14,800 --> 00:41:16,600 Speaker 2: we have the option to say some of these tools 958 00:41:16,640 --> 00:41:20,719 Speaker 2: can automatically run, some of these tools require approval, and 959 00:41:20,760 --> 00:41:22,520 Speaker 2: so you still have a manager to give it some 960 00:41:22,640 --> 00:41:25,080 Speaker 2: rules exactly, and so like, hey, before I send out 961 00:41:25,080 --> 00:41:26,759 Speaker 2: an email, because I don't trust you, yet I need 962 00:41:26,760 --> 00:41:28,560 Speaker 2: you to seek approval, and so you have humans approve 963 00:41:28,560 --> 00:41:30,600 Speaker 2: of that. Maybe after a few months you're like, the 964 00:41:30,800 --> 00:41:32,640 Speaker 2: error rate for this is so low. This this employee 965 00:41:32,640 --> 00:41:34,480 Speaker 2: is really good. It makes a few mistakes, I trust 966 00:41:34,480 --> 00:41:36,799 Speaker 2: it to do it automatically. Then you switch to order on. 967 00:41:37,520 --> 00:41:41,200 Speaker 2: So I think again, like the faster people frame AI 968 00:41:41,400 --> 00:41:44,359 Speaker 2: and AI agents in particular as the way they would 969 00:41:44,480 --> 00:41:49,120 Speaker 2: frame about hiring someone, the easier they will have an 970 00:41:49,160 --> 00:41:51,520 Speaker 2: easier they'll have an easier time of both understanding how 971 00:41:51,560 --> 00:41:53,000 Speaker 2: it works but also implementing it. 972 00:41:53,040 --> 00:41:55,400 Speaker 3: So it's a good way to finish this off, Daniel. 973 00:41:55,719 --> 00:41:58,359 Speaker 3: And something something I got at it, which is quite 974 00:41:58,360 --> 00:42:01,960 Speaker 3: good for me, is that I should be thinking about 975 00:42:02,800 --> 00:42:09,279 Speaker 3: recruiting AI agents as employees call it. Yeah, but then 976 00:42:09,320 --> 00:42:12,279 Speaker 3: not employees obviously, but AI agents. I've got to think 977 00:42:12,320 --> 00:42:14,520 Speaker 3: about it as not saying, oh, we're going to have 978 00:42:14,560 --> 00:42:17,760 Speaker 3: AI in a business. I've got to have AI recruits, 979 00:42:17,960 --> 00:42:20,719 Speaker 3: AI agent recruits in my business in those areas which 980 00:42:20,719 --> 00:42:22,360 Speaker 3: AI can manage. 981 00:42:22,680 --> 00:42:24,240 Speaker 1: But I've got to have recruits in my office. 982 00:42:24,320 --> 00:42:26,200 Speaker 2: Yeah. And why is that important or not my office 983 00:42:26,200 --> 00:42:28,279 Speaker 2: my world? Yeah? And why is that important? Because it 984 00:42:28,360 --> 00:42:32,080 Speaker 2: forces you to then build the organizational structure to succeed. Yeah, 985 00:42:32,120 --> 00:42:34,480 Speaker 2: so what's that Someone is going to manage that agent, 986 00:42:34,640 --> 00:42:37,080 Speaker 2: someone's going to be responsible for training it, someone's accountable 987 00:42:37,080 --> 00:42:38,560 Speaker 2: for the goals. Because the thing is, it's like in 988 00:42:38,600 --> 00:42:40,120 Speaker 2: a normal recruit exactly. 989 00:42:39,760 --> 00:42:40,520 Speaker 1: Like an agent. 990 00:42:40,719 --> 00:42:42,880 Speaker 2: You can't you can't hold accountab because it's obously not. 991 00:42:42,920 --> 00:42:45,360 Speaker 2: A person we can hold accountable is the person managing 992 00:42:45,360 --> 00:42:47,960 Speaker 2: the agent. And the person managing the agent is then 993 00:42:47,960 --> 00:42:50,400 Speaker 2: incentivized to actually train it. So a lot of our customers, 994 00:42:50,719 --> 00:42:52,920 Speaker 2: we have people who started off working with relevance in 995 00:42:53,160 --> 00:42:57,480 Speaker 2: the company as like individual person. Very quickly they start 996 00:42:57,560 --> 00:43:00,239 Speaker 2: being promoted into like an aur ops manager role, don't 997 00:43:00,280 --> 00:43:02,480 Speaker 2: have a team of people who help them manage agents. 998 00:43:02,840 --> 00:43:04,879 Speaker 2: And so all of a sudden, you're starting to see 999 00:43:04,880 --> 00:43:09,240 Speaker 2: what the new workforce looks like. It's not about Bob 1000 00:43:09,320 --> 00:43:11,640 Speaker 2: being able to send out one hundred calls. It's about 1001 00:43:11,640 --> 00:43:14,319 Speaker 2: Bob being able to orchestrate a team of agents as 1002 00:43:14,320 --> 00:43:17,279 Speaker 2: if there were humans and train and intervene. I'm going 1003 00:43:17,280 --> 00:43:19,200 Speaker 2: to give you approvals. Hey, this week, we're going to 1004 00:43:19,239 --> 00:43:21,480 Speaker 2: actually do some different stuff. That stuff we did last 1005 00:43:21,480 --> 00:43:23,080 Speaker 2: week is not its good. I'm going to help now 1006 00:43:23,120 --> 00:43:25,400 Speaker 2: train you on a new process. And so if you 1007 00:43:25,440 --> 00:43:27,200 Speaker 2: think about it in that way, you're much more likely 1008 00:43:27,160 --> 00:43:29,160 Speaker 2: to succeed. If you think about it as like a 1009 00:43:29,160 --> 00:43:30,880 Speaker 2: piece of software that you're now going to buy and 1010 00:43:30,960 --> 00:43:33,719 Speaker 2: install and it's magically going to solve your problems. That 1011 00:43:34,160 --> 00:43:36,600 Speaker 2: doesn't exist, No magic bullets, no simple bullets here, you know. 1012 00:43:37,239 --> 00:43:40,560 Speaker 2: So think of it in that frame of reference in 1013 00:43:40,640 --> 00:43:42,959 Speaker 2: order to design your organization for the future. 1014 00:43:42,719 --> 00:43:45,200 Speaker 3: And so that recruit would fit within the architecture of 1015 00:43:45,239 --> 00:43:47,960 Speaker 3: your business the same as any other recruit exactly. 1016 00:43:48,280 --> 00:43:48,840 Speaker 1: It's interesting. 1017 00:43:48,920 --> 00:43:51,640 Speaker 3: Yeah, not so long ago, maybe two months ago. I 1018 00:43:51,800 --> 00:43:55,120 Speaker 3: use one of the platforms to look at a bit 1019 00:43:55,120 --> 00:43:58,120 Speaker 3: of land, a property I own around this area, and 1020 00:43:58,440 --> 00:43:59,560 Speaker 3: I said, I want you to go and have look at 1021 00:43:59,600 --> 00:44:02,320 Speaker 3: all the da that have development applications have been approved 1022 00:44:02,520 --> 00:44:05,640 Speaker 3: over the last two years, and who find out who 1023 00:44:05,680 --> 00:44:08,000 Speaker 3: the architectures, all that stuff appears in the documentation of 1024 00:44:08,040 --> 00:44:10,080 Speaker 3: the council, and tell me what I can put on 1025 00:44:10,120 --> 00:44:16,120 Speaker 3: this property and design and actually a few more instructions 1026 00:44:16,160 --> 00:44:20,000 Speaker 3: actually designed the building for me. It was pretty bloody 1027 00:44:20,040 --> 00:44:23,600 Speaker 3: good and it did fit within the constraints the you know, 1028 00:44:23,920 --> 00:44:26,480 Speaker 3: let's call it height, foot. 1029 00:44:26,840 --> 00:44:28,400 Speaker 1: Floor space, ratios. All that sort stuff fit. 1030 00:44:28,520 --> 00:44:31,680 Speaker 3: I could see it was right, and it sort of 1031 00:44:31,760 --> 00:44:34,560 Speaker 3: encouraged me to think about perhaps either selling it or 1032 00:44:34,600 --> 00:44:38,360 Speaker 3: putting it getting an application approved. I think that AI 1033 00:44:38,480 --> 00:44:40,680 Speaker 3: is not scary. If you start using it, you've got 1034 00:44:40,719 --> 00:44:43,719 Speaker 3: to use it. Can I just finally, finally, how do 1035 00:44:43,760 --> 00:44:49,960 Speaker 3: you think the AI will interface with us as individuals 1036 00:44:50,000 --> 00:44:52,640 Speaker 3: in our private life as opposed to what you guys 1037 00:44:52,640 --> 00:44:53,640 Speaker 3: do relevance AI. 1038 00:44:54,880 --> 00:44:57,319 Speaker 2: I think it'll bleed into very similar ways, like a 1039 00:44:57,320 --> 00:44:59,279 Speaker 2: lot of the again mundane work we do in our 1040 00:44:59,280 --> 00:45:04,440 Speaker 2: personal lives that we enjoy, filing your taxes or scheduling 1041 00:45:04,880 --> 00:45:07,520 Speaker 2: I don't know, booking a dinner or something like that, 1042 00:45:07,680 --> 00:45:10,520 Speaker 2: or changing the booking or booking flights. I just think 1043 00:45:10,600 --> 00:45:13,960 Speaker 2: all of those tasks that previously we all know how 1044 00:45:13,960 --> 00:45:16,880 Speaker 2: we've done, they're going to be done by your AI 1045 00:45:17,040 --> 00:45:19,560 Speaker 2: assistant agent. That agent is going to have access to 1046 00:45:19,640 --> 00:45:22,200 Speaker 2: your systems like you do. You'll give it access to 1047 00:45:22,680 --> 00:45:25,279 Speaker 2: your login details. Basically it'll access those systems and do 1048 00:45:25,280 --> 00:45:27,600 Speaker 2: those things for you. And I think that's really exciting, 1049 00:45:27,640 --> 00:45:30,680 Speaker 2: Like I think, I think it's cool. Like the only 1050 00:45:30,719 --> 00:45:34,440 Speaker 2: reason it's not exciting is if you see AIS as 1051 00:45:34,520 --> 00:45:37,239 Speaker 2: kind of like I don't know like this almost like 1052 00:45:37,280 --> 00:45:38,840 Speaker 2: this monster in the closet, you don't quite know and 1053 00:45:38,920 --> 00:45:40,680 Speaker 2: understand if you just see it for what it is. 1054 00:45:40,719 --> 00:45:43,279 Speaker 2: It's a technology that really powerful. That's really powerful in 1055 00:45:43,280 --> 00:45:45,080 Speaker 2: the sense that it can make real time decisions about 1056 00:45:45,120 --> 00:45:47,440 Speaker 2: what to do next, and you can leverage that capability 1057 00:45:47,440 --> 00:45:49,920 Speaker 2: to do less mundane things yourself. All of a sudden, 1058 00:45:49,960 --> 00:45:51,680 Speaker 2: it's just another piece of tech that we're all going 1059 00:45:51,719 --> 00:45:53,560 Speaker 2: to have in our lives that's going to enrich a 1060 00:45:53,600 --> 00:45:55,560 Speaker 2: lot of our lives. Now, that doesn't mean there's going 1061 00:45:55,600 --> 00:45:58,000 Speaker 2: to be some challenges as with any technology, that definitely 1062 00:45:58,040 --> 00:46:02,120 Speaker 2: will be, but it's it's a lot less kind of 1063 00:46:02,640 --> 00:46:05,480 Speaker 2: monster in the closet, and it's a lot more just 1064 00:46:05,520 --> 00:46:07,719 Speaker 2: a piece of technology that's going to change a lot 1065 00:46:07,760 --> 00:46:10,640 Speaker 2: of things about how we live in a very positive way. 1066 00:46:10,880 --> 00:46:15,040 Speaker 3: You let an IOI agent DASH personal assistant access to 1067 00:46:15,040 --> 00:46:16,759 Speaker 3: your uru details. 1068 00:46:16,680 --> 00:46:19,320 Speaker 1: Everything, Yeah, yeah, I do you do it now? Yeah? 1069 00:46:19,320 --> 00:46:21,640 Speaker 2: So the way I like we as I said, like, 1070 00:46:21,680 --> 00:46:23,799 Speaker 2: we've launched this kind of chat too point zero where 1071 00:46:24,120 --> 00:46:26,040 Speaker 2: I can connect it to all of my systems like 1072 00:46:26,160 --> 00:46:28,480 Speaker 2: email and everything, and the more it has access to 1073 00:46:28,520 --> 00:46:31,520 Speaker 2: the more it can do for me. Obviously, I'm running 1074 00:46:31,520 --> 00:46:33,560 Speaker 2: it in relevance, which is very much like we have 1075 00:46:33,600 --> 00:46:35,680 Speaker 2: a lot of security and kind of enterprise guardrails, so 1076 00:46:35,719 --> 00:46:37,440 Speaker 2: I trust it. I wouldn't do that with some of 1077 00:46:37,480 --> 00:46:39,600 Speaker 2: these open source solutions that people come up. I probably 1078 00:46:39,640 --> 00:46:43,359 Speaker 2: wouldn't trust it there, but they're not at this stage anyway. Yeah, 1079 00:46:43,360 --> 00:46:45,759 Speaker 2: but consumers will get that, like we're whatever's happening in 1080 00:46:45,840 --> 00:46:48,360 Speaker 2: enterprise today. Consumers will get the same level of security 1081 00:46:48,360 --> 00:46:50,799 Speaker 2: and services that those people are getting, and you'll be 1082 00:46:50,800 --> 00:46:53,320 Speaker 2: able to connect it to everything, and there'll be laws 1083 00:46:53,400 --> 00:46:56,319 Speaker 2: in place for protecting your data. Like anything else, there'll 1084 00:46:56,360 --> 00:46:58,160 Speaker 2: be laws for what they can and can't do. I'm 1085 00:46:58,200 --> 00:47:00,960 Speaker 2: sure the governments are going to wants to have some 1086 00:47:01,120 --> 00:47:05,799 Speaker 2: say in how to regulate you know, this industry. So yes, 1087 00:47:06,040 --> 00:47:09,120 Speaker 2: I think embrace it, be mindful of security. I think 1088 00:47:09,200 --> 00:47:11,360 Speaker 2: always be mindful of security. I want people to be 1089 00:47:11,440 --> 00:47:13,560 Speaker 2: very conscious of like not connecting it to your bank 1090 00:47:13,600 --> 00:47:17,680 Speaker 2: account and then having a bad time. But trust to 1091 00:47:17,760 --> 00:47:21,120 Speaker 2: pick right vendors, use the vendors, and embrace it. And 1092 00:47:21,480 --> 00:47:23,440 Speaker 2: the more you learn about it, I think the more 1093 00:47:23,520 --> 00:47:25,439 Speaker 2: likely you will be able to succeed with it. As 1094 00:47:25,440 --> 00:47:27,799 Speaker 2: with any change, I haven't lived through many of them. 1095 00:47:28,000 --> 00:47:30,879 Speaker 2: But I suspect people who have lived through big technological 1096 00:47:30,960 --> 00:47:34,239 Speaker 2: changes and shifts have found many ways to generate opportunity 1097 00:47:34,239 --> 00:47:36,560 Speaker 2: from them. I think this is no difference to those times. 1098 00:47:36,520 --> 00:47:39,440 Speaker 3: I think you're right. I mean, you clearly right them. 1099 00:47:39,440 --> 00:47:42,040 Speaker 3: Don't mean they're in a condescend any way. You obviously 1100 00:47:42,040 --> 00:47:44,000 Speaker 3: know a lot more about this topic than I do. 1101 00:47:44,120 --> 00:47:45,239 Speaker 1: But if you. 1102 00:47:45,239 --> 00:47:49,840 Speaker 3: Don't get on board, you will be left behind. And 1103 00:47:49,960 --> 00:47:54,880 Speaker 3: I think just finally does relevance a I have anything 1104 00:47:55,160 --> 00:47:58,080 Speaker 3: for smaller business businesses who may not be able to 1105 00:47:58,080 --> 00:48:00,000 Speaker 3: affward something like you, something more off the shit. 1106 00:48:01,280 --> 00:48:04,200 Speaker 2: So we do have a self subversion the platform, but candidly, 1107 00:48:04,360 --> 00:48:07,399 Speaker 2: like we're really like, we work best with companies over 1108 00:48:07,440 --> 00:48:10,200 Speaker 2: seven fifty employees. We enterprise go to market teams. That's 1109 00:48:10,200 --> 00:48:12,840 Speaker 2: our sweet spot. That's who we will accelerate the most. 1110 00:48:13,360 --> 00:48:15,879 Speaker 2: There are plenty of other solutions out there that can 1111 00:48:15,920 --> 00:48:19,520 Speaker 2: help you maybe on your journey. Candidly, as I said, like, 1112 00:48:19,840 --> 00:48:21,920 Speaker 2: you might not even need a product today, You might 1113 00:48:21,960 --> 00:48:24,319 Speaker 2: need a first start educating yourself. So actually just going 1114 00:48:24,320 --> 00:48:26,040 Speaker 2: and learning the state of the market might help you. 1115 00:48:26,400 --> 00:48:28,280 Speaker 2: It might then help you leverage some of those tools 1116 00:48:28,280 --> 00:48:31,640 Speaker 2: in your personal journey and then once you've done that step, 1117 00:48:31,680 --> 00:48:33,640 Speaker 2: step back for a second, reflect all the process in 1118 00:48:33,680 --> 00:48:35,280 Speaker 2: your business and look for solutions. 1119 00:48:35,760 --> 00:48:36,359 Speaker 1: But you know. 1120 00:48:36,520 --> 00:48:38,400 Speaker 2: Relevance, right, Like going back to that kind of that 1121 00:48:38,400 --> 00:48:41,120 Speaker 2: people problem, Like, I'm on a mission to build the 1122 00:48:41,160 --> 00:48:43,040 Speaker 2: best go to marketing I possibly can. Like we have 1123 00:48:43,120 --> 00:48:45,319 Speaker 2: an office and for your own business, for our own business. 1124 00:48:45,400 --> 00:48:48,120 Speaker 2: We have an office in Sydney of seventy people. We 1125 00:48:48,160 --> 00:48:50,000 Speaker 2: open up an office in San Francisco last year and 1126 00:48:50,000 --> 00:48:52,400 Speaker 2: we're just opening up now. We one in Barcelona. So 1127 00:48:52,520 --> 00:48:54,120 Speaker 2: my call out to anyone listening to this, like, if 1128 00:48:54,120 --> 00:48:55,359 Speaker 2: you want to be part of a journey where we're 1129 00:48:55,400 --> 00:48:58,360 Speaker 2: actually deploying this at scale at real organizations, want to 1130 00:48:58,360 --> 00:49:00,360 Speaker 2: see it firsthand, and you want to be in AI 1131 00:49:00,440 --> 00:49:04,160 Speaker 2: first go to market team, then definitely check out Relevance, Relevance, 1132 00:49:04,280 --> 00:49:06,720 Speaker 2: dot com, slash careers. You can see all the open roles. 1133 00:49:07,000 --> 00:49:09,040 Speaker 2: So do I think people are going to be needed, Absolutely? 1134 00:49:09,520 --> 00:49:10,719 Speaker 2: Do I think people are going to be needed in 1135 00:49:10,719 --> 00:49:13,640 Speaker 2: different ways? Absolutely, So if you want to be part 1136 00:49:13,640 --> 00:49:16,000 Speaker 2: of that journey, definitely come come join us. And if 1137 00:49:16,000 --> 00:49:18,600 Speaker 2: there are any kind of small business owners that are 1138 00:49:18,640 --> 00:49:20,840 Speaker 2: potentially at that scale where they're starting to see an 1139 00:49:20,840 --> 00:49:23,640 Speaker 2: inflection point and they have an opportunity to maybe take 1140 00:49:23,680 --> 00:49:26,640 Speaker 2: some of those repeatable processes and automate them with agents. 1141 00:49:26,840 --> 00:49:28,560 Speaker 2: Then they should definitely check out some of our content 1142 00:49:28,800 --> 00:49:30,720 Speaker 2: at the very least look at what our customers are saying, 1143 00:49:30,760 --> 00:49:32,440 Speaker 2: because I think if you look at somewhat these larger 1144 00:49:32,480 --> 00:49:36,080 Speaker 2: companies that are forward thinking and that are working with us, 1145 00:49:36,480 --> 00:49:37,880 Speaker 2: it might give you ideas for what you can be 1146 00:49:37,880 --> 00:49:38,440 Speaker 2: doing yourself. 1147 00:49:38,560 --> 00:49:40,640 Speaker 1: So some of those case studies they appear on your website, 1148 00:49:40,640 --> 00:49:41,759 Speaker 1: they do. Yeah, okay, that's great. 1149 00:49:41,840 --> 00:49:46,000 Speaker 3: Yeah, well well, Daniel, congratulations by the way, fantastic I 1150 00:49:46,239 --> 00:49:48,440 Speaker 3: getting a good vowel and raising all that amount of 1151 00:49:48,480 --> 00:49:50,200 Speaker 3: money which you can now deployed your business to make 1152 00:49:50,200 --> 00:49:52,640 Speaker 3: it bigger and bigger and bigger, and for a young 1153 00:49:52,719 --> 00:49:55,560 Speaker 3: fellow or some of your age, which is it's amazing 1154 00:49:55,560 --> 00:49:57,239 Speaker 3: and it's great to see in Australian how they're doing that. 1155 00:49:57,320 --> 00:49:58,680 Speaker 1: Well not mate, great suation. 1156 00:49:58,520 --> 00:49:59,960 Speaker 2: Appreciate it. Thank you,