1 00:00:03,400 --> 00:00:06,240 Sean Aylmer: Welcome to the Fear and Greed Daily Interview. I'm Sean Aylmer. 2 00:00:06,720 --> 00:00:09,950 Sean Aylmer: We like talking to Young Rich Listers on Fear and Greed. 3 00:00:10,210 --> 00:00:13,300 Sean Aylmer: There's always plenty to learn from them because clearly, they've 4 00:00:13,300 --> 00:00:16,940 Sean Aylmer: done something right. Nick Bell started his first successful business 5 00:00:16,940 --> 00:00:20,070 Sean Aylmer: with just $350 in the bank. Four years ago, he 6 00:00:20,070 --> 00:00:23,700 Sean Aylmer: sold that marketing business for $39 million. Since then, he's 7 00:00:23,700 --> 00:00:27,400 Sean Aylmer: grown his portfolio of global agencies to 12 with services 8 00:00:27,400 --> 00:00:31,270 Sean Aylmer: ranging from digital marketing to the removal of unwanted content online. 9 00:00:31,620 --> 00:00:34,470 Sean Aylmer: But I'm particularly interested in how he spots opportunities in 10 00:00:34,470 --> 00:00:36,440 Sean Aylmer: the tech sector. Nick Bell, welcome to Fear and Greed. 11 00:00:37,180 --> 00:00:38,990 Nick Bell: Sean, thanks for having me. It's good to be on board. 12 00:00:39,780 --> 00:00:41,800 Sean Aylmer: First, I wanted to talk a little bit about some 13 00:00:41,800 --> 00:00:45,100 Sean Aylmer: of your own businesses. How do you take $350 and 14 00:00:45,100 --> 00:00:46,270 Sean Aylmer: turn it into $39 million? 15 00:00:47,100 --> 00:00:49,680 Nick Bell: Look, that business was actually meant to be a side 16 00:00:49,680 --> 00:00:53,870 Nick Bell: hustle in the early days. It literally was just meant to supplement 17 00:00:53,870 --> 00:00:57,780 Nick Bell: my income because my other business wasn't doing too well at the time. 18 00:00:58,430 --> 00:01:02,260 Nick Bell: And then thankfully people trusted me with their marketing and 19 00:01:02,260 --> 00:01:04,569 Nick Bell: obviously the business grew organically and it just grew into an absolute 20 00:01:06,750 --> 00:01:08,880 Nick Bell: proper business within a few months. A lot of it 21 00:01:08,880 --> 00:01:12,290 Nick Bell: was luck and timing, and 10 years later it's a 22 00:01:12,290 --> 00:01:12,959 Nick Bell: different beast. 23 00:01:13,340 --> 00:01:15,300 Sean Aylmer: Okay. So why luck and timing? You're in the right 24 00:01:15,300 --> 00:01:16,420 Sean Aylmer: space at the right time? 25 00:01:17,380 --> 00:01:20,530 Nick Bell: Look, it was definitely timing because this was 2008; digital 26 00:01:20,530 --> 00:01:24,500 Nick Bell: was just starting to boom. And the other players in 27 00:01:24,500 --> 00:01:29,199 Nick Bell: the market were completely overcharging and offering very little in 28 00:01:29,200 --> 00:01:32,140 Nick Bell: terms of KPIs and guarantees. I came in and just said, "Look, I'll 29 00:01:32,140 --> 00:01:36,209 Nick Bell: give you better quality service, better KPIs, better guarantees at 30 00:01:36,209 --> 00:01:39,280 Nick Bell: a better price." So it wasn't hard to really take 31 00:01:39,420 --> 00:01:42,240 Nick Bell: market share back then. Obviously, the market's changed now, but 32 00:01:42,240 --> 00:01:43,210 Nick Bell: back then it was very easy. 33 00:01:43,800 --> 00:01:45,759 Sean Aylmer: Okay. And you must've worked very hard though. 34 00:01:46,200 --> 00:01:48,900 Nick Bell: I actually loved working. I'd be on a first date 35 00:01:49,230 --> 00:01:52,220 Nick Bell: with a girl and if a lead came in, I'd 36 00:01:52,220 --> 00:01:55,430 Nick Bell: have to stop the date, call the lead, and then 37 00:01:56,130 --> 00:01:57,840 Nick Bell: do the sales call. I didn't mind whether it was 38 00:01:57,840 --> 00:02:01,970 Nick Bell: a date or a family dinner, I was always on. Weekends, evenings, 39 00:02:01,970 --> 00:02:02,460 Nick Bell: doesn't matter. 40 00:02:02,780 --> 00:02:04,130 Sean Aylmer: You were single for that period, Nick? 41 00:02:05,580 --> 00:02:07,980 Nick Bell: I was single for that period. I can understand why now, 42 00:02:07,980 --> 00:02:11,019 Nick Bell: but I was happy to work from 7: 00 to 11: 00. 43 00:02:11,020 --> 00:02:13,120 Nick Bell: It wasn't work for me. It was actually enjoyment because 44 00:02:13,120 --> 00:02:17,040 Nick Bell: I love seeing something grow from nothing. So yeah, it 45 00:02:17,040 --> 00:02:17,790 Nick Bell: was a really good time. 46 00:02:18,389 --> 00:02:20,730 Sean Aylmer: Okay. So you've got so many different companies and agencies 47 00:02:20,730 --> 00:02:22,510 Sean Aylmer: on the go at the moment, are they all pretty 48 00:02:22,510 --> 00:02:23,880 Sean Aylmer: much in that digital space? 49 00:02:24,690 --> 00:02:27,880 Nick Bell: They are. Yeah, we've got almost everything covered from software 50 00:02:27,880 --> 00:02:33,549 Nick Bell: development, app development, reputation management, content removal, digital marketing, basically 51 00:02:33,550 --> 00:02:36,580 Nick Bell: the works. And the reason being, if we win a 52 00:02:36,580 --> 00:02:38,560 Nick Bell: client, we don't want to just give them one service. We're going 53 00:02:38,560 --> 00:02:41,269 Nick Bell: to say, " Look, we've got everything in the repertoire that you 54 00:02:41,270 --> 00:02:42,359 Nick Bell: need to win online." 55 00:02:42,900 --> 00:02:45,660 Sean Aylmer: Yeah. Okay. So I'd like to talk about digital removal 56 00:02:45,660 --> 00:02:48,359 Sean Aylmer: in a moment. How do you pick which companies to 57 00:02:48,360 --> 00:02:50,619 Sean Aylmer: buy? What are you looking for in a company or investing? 58 00:02:50,760 --> 00:02:53,209 Nick Bell: Look, there's two parts to this. Companies I look to 59 00:02:53,210 --> 00:02:57,610 Nick Bell: invest in, it's either, one, I've used the product and I think 60 00:02:57,919 --> 00:03:00,930 Nick Bell: the product's fantastic. And if I think it's fantastic, usually 61 00:03:00,950 --> 00:03:04,149 Nick Bell: other individuals or other companies think it's fantastic. So that's 62 00:03:04,150 --> 00:03:07,190 Nick Bell: the first thing I look for when I invest in a business. Second 63 00:03:07,190 --> 00:03:10,240 Nick Bell: of all, I look at the founder or founders; are 64 00:03:10,240 --> 00:03:13,170 Nick Bell: they very good operators? Do they actually know what they're doing? 65 00:03:13,700 --> 00:03:16,680 Nick Bell: And third thing, do they have a clear path to 66 00:03:16,680 --> 00:03:20,700 Nick Bell: profitability or revenue? Some of these tech companies are never profitable, 67 00:03:21,210 --> 00:03:23,290 Nick Bell: but a lot of it comes down to revenue. So 68 00:03:23,290 --> 00:03:25,560 Nick Bell: I'll look at those three factors and then I'll spend 69 00:03:25,560 --> 00:03:27,970 Nick Bell: some time with actual founders. I have lunch with them 70 00:03:27,970 --> 00:03:30,160 Nick Bell: or dinner with them and we talk. And if my 71 00:03:30,160 --> 00:03:33,079 Nick Bell: bullshit radar's on and I can smell the bullshit, then 72 00:03:33,080 --> 00:03:35,580 Nick Bell: I go, " This isn't going to work." But, look, the 73 00:03:35,590 --> 00:03:38,530 Nick Bell: most important thing is do I love the product? And 74 00:03:38,530 --> 00:03:40,370 Nick Bell: if I love the product, then there's a good chance 75 00:03:40,370 --> 00:03:40,960 Nick Bell: I'll invest. 76 00:03:41,320 --> 00:03:43,010 Sean Aylmer: It's a very old- fashioned way of doing it. Warren 77 00:03:43,010 --> 00:03:45,790 Sean Aylmer: Buffett always says he would only invest in things that 78 00:03:45,790 --> 00:03:48,830 Sean Aylmer: he uses and he understands. And he always talks about 79 00:03:48,830 --> 00:03:51,860 Sean Aylmer: the management, needing to know the management, understand them, like 80 00:03:51,860 --> 00:03:54,990 Sean Aylmer: them, everything you're saying. It's just that you're talking in 81 00:03:55,000 --> 00:03:57,540 Sean Aylmer: a digital space, whereas he doesn't invest as much. Well, 82 00:03:57,540 --> 00:03:58,900 Sean Aylmer: he does a little bit now, but nowhere near as 83 00:03:58,900 --> 00:03:59,870 Sean Aylmer: much for example. 84 00:04:00,240 --> 00:04:04,630 Nick Bell: Everything comes down to what I invest in stocks. I'm a 85 00:04:04,630 --> 00:04:08,240 Nick Bell: very boring investor. I invest in stocks that I generally 86 00:04:08,240 --> 00:04:10,290 Nick Bell: use in my businesses or use my day- to- day life. 87 00:04:10,830 --> 00:04:17,310 Nick Bell: So back in March last year I invested heavily in Twilio, Zendesk, Salesforce, HubSpot, Xero, 88 00:04:17,320 --> 00:04:20,719 Nick Bell: because I use these stocks in my business. They're almost 89 00:04:20,720 --> 00:04:24,560 Nick Bell: bulletproof when it comes to a COVID lockdown and I 90 00:04:24,560 --> 00:04:26,440 Nick Bell: knew they're going to do well. And as you can see, 91 00:04:26,440 --> 00:04:28,050 Nick Bell: a lot of these tech stocks have boomed in the 92 00:04:28,050 --> 00:04:32,440 Nick Bell: past 12 to 18 months because everyone's gone digital. So my method 93 00:04:32,440 --> 00:04:34,160 Nick Bell: of investing is very, very simple. 94 00:04:34,910 --> 00:04:37,420 Sean Aylmer: What do you do with companies ... I'm thinking a lot of buy- 95 00:04:37,420 --> 00:04:40,950 Sean Aylmer: now guys, Zip Co, Afterpay, et cetera, Stan, which is 96 00:04:40,950 --> 00:04:43,360 Sean Aylmer: part of Nine. These companies, none of them make a 97 00:04:43,360 --> 00:04:48,420 Sean Aylmer: profit, but their valuations are enormous. Channel Nine's valuation is 98 00:04:48,420 --> 00:04:49,960 Sean Aylmer: off the back of Stan as much as it is 99 00:04:49,960 --> 00:04:54,130 Sean Aylmer: off anything else. Certainly, Afterpay's worth $39 billion according to Jack Dorsey. 100 00:04:54,500 --> 00:04:55,700 Sean Aylmer: I still don't quite get that. 101 00:04:55,700 --> 00:04:59,610 Nick Bell: I can't work it out. I listened to a mate of mine in, 102 00:04:59,900 --> 00:05:02,450 Nick Bell: I think April last year, and he goes ... I've had 103 00:05:02,450 --> 00:05:04,980 Nick Bell: a fair bit of Afterpay stock and he goes, " Sell your stock. The business is going to go under." He goes, "The 104 00:05:07,100 --> 00:05:08,910 Nick Bell: business is tanking blah, blah, blah." So I sold my 105 00:05:08,910 --> 00:05:11,090 Nick Bell: stock and now I'm like, " What was I thinking?" 106 00:05:11,370 --> 00:05:12,050 Sean Aylmer: A former mate. 107 00:05:12,089 --> 00:05:16,210 Nick Bell: Yeah. Yeah, literally, I've given ... Yeah, but it was my decision 108 00:05:16,210 --> 00:05:19,400 Nick Bell: in the end. But I'm still with you. I don't 109 00:05:19,400 --> 00:05:23,409 Nick Bell: understand the valuations, these businesses that never turn a profit. Yes, 110 00:05:23,410 --> 00:05:26,820 Nick Bell: their revenue is increasing, they've got huge client acquisition, but 111 00:05:26,820 --> 00:05:29,670 Nick Bell: they're just not making any money. Afterpay is obviously one 112 00:05:29,670 --> 00:05:33,339 Nick Bell: of them. I've invested quite heavily into Zip. And I 113 00:05:33,339 --> 00:05:36,500 Nick Bell: thought Zip would have done better in the past 12 months. 114 00:05:36,770 --> 00:05:40,740 Nick Bell: It went up to 14, $ 15, it's dropped down to $7 now. 115 00:05:41,410 --> 00:05:43,909 Nick Bell: And off the back of Afterpay, I thought Zip would 116 00:05:43,910 --> 00:05:47,160 Nick Bell: have been at least $20, $25 by now, but it hasn't happened. 117 00:05:47,550 --> 00:05:50,190 Nick Bell: But like you, I still can't understand these valuations of 118 00:05:50,210 --> 00:05:53,099 Nick Bell: $39 billion for a business that's not turning a profit. 119 00:05:54,240 --> 00:05:54,921 Sean Aylmer: All right. Good on the owners. 120 00:05:54,921 --> 00:05:55,670 Nick Bell: Yeah, yeah. 121 00:05:56,230 --> 00:05:58,050 Sean Aylmer: Stay with me, Nick. We'll be back in a minute. 122 00:06:03,200 --> 00:06:06,550 Sean Aylmer: My guest this morning is entrepreneur and investor, Nick Bell. 123 00:06:07,050 --> 00:06:10,050 Sean Aylmer: One of your businesses at the moment is Removify, so you remove 124 00:06:10,050 --> 00:06:13,810 Sean Aylmer: unwanted content like bad reviews from the internet. I think 125 00:06:13,810 --> 00:06:16,610 Sean Aylmer: all of us have been in this situation either personally 126 00:06:16,610 --> 00:06:19,289 Sean Aylmer: or know stories of people who have been trying to 127 00:06:19,290 --> 00:06:23,420 Sean Aylmer: remove stuff from social media or online. How does that work? 128 00:06:23,600 --> 00:06:25,279 Sean Aylmer: I mean, can you do it, and what's the demand 129 00:06:25,279 --> 00:06:26,210 Sean Aylmer: like for the service? 130 00:06:26,480 --> 00:06:29,350 Nick Bell: It's a very unique business, and I didn't realise how large 131 00:06:29,350 --> 00:06:32,240 Nick Bell: the demand is for that service. So it's not just 132 00:06:32,450 --> 00:06:36,589 Nick Bell: defaming reviews, it could be images, it could be articles. 133 00:06:37,020 --> 00:06:41,159 Nick Bell: Anything that you feel that is defaming or undeserved or false, 134 00:06:41,529 --> 00:06:44,580 Nick Bell: we can potentially remove. And when we launched this business 135 00:06:44,580 --> 00:06:47,410 Nick Bell: back in 2018, we thought, " Ah, it might do okay." 136 00:06:48,290 --> 00:06:51,470 Nick Bell: But when you think about it, this is a global issue. The internet is 137 00:06:51,470 --> 00:06:56,779 Nick Bell: completely unregulated. I could post anything about you tomorrow, whether 138 00:06:56,779 --> 00:07:00,119 Nick Bell: it's true or false, it doesn't matter. And I could 139 00:07:00,120 --> 00:07:01,589 Nick Bell: be anonymous when I post it, but I can still 140 00:07:01,589 --> 00:07:04,610 Nick Bell: post something about you. So how is that fair to 141 00:07:04,610 --> 00:07:09,550 Nick Bell: individuals and businesses that receive negative defaming content about them 142 00:07:09,550 --> 00:07:14,040 Nick Bell: or their businesses that's completely false? So the business grew very, 143 00:07:14,040 --> 00:07:16,010 Nick Bell: very quickly, but I wish we had a magic button 144 00:07:16,160 --> 00:07:19,850 Nick Bell: that you just go boop, and delete the content. We 145 00:07:19,850 --> 00:07:22,530 Nick Bell: don't have that. So what we do is we liaise 146 00:07:22,530 --> 00:07:26,619 Nick Bell: with the publisher being Google, Facebook, Yelp. We put an 147 00:07:26,620 --> 00:07:30,630 Nick Bell: argument forward, basically saying why this content deserves to be removed. 148 00:07:31,080 --> 00:07:33,700 Nick Bell: Now we don't have a team of in- house lawyers 149 00:07:33,700 --> 00:07:36,420 Nick Bell: writing content every single day. What we've done is actually 150 00:07:36,420 --> 00:07:40,600 Nick Bell: built some pretty amazing software that basically constructs the argument 151 00:07:40,600 --> 00:07:43,490 Nick Bell: for us. So we've done so many arguments now that 152 00:07:43,490 --> 00:07:45,230 Nick Bell: it can actually see what works and what doesn't work, 153 00:07:45,230 --> 00:07:48,510 Nick Bell: construct the argument, then our in- house legal team then 154 00:07:48,520 --> 00:07:51,410 Nick Bell: reviews it and then works with the publisher to get 155 00:07:51,410 --> 00:07:55,460 Nick Bell: the content removed. It's a fascinating business and growing exponentially. 156 00:07:55,810 --> 00:07:57,860 Sean Aylmer: I mean, I used to run the newsrooms at Fairfax 157 00:07:57,860 --> 00:08:00,590 Sean Aylmer: and when we needed to take stuff down, obviously we 158 00:08:00,590 --> 00:08:02,630 Sean Aylmer: could take it down off our own sites, but it 159 00:08:02,630 --> 00:08:06,330 Sean Aylmer: was incredibly difficult to actually delete the article or the 160 00:08:06,340 --> 00:08:10,200 Sean Aylmer: offending piece because it had moved well beyond our ecosphere. 161 00:08:10,710 --> 00:08:13,530 Sean Aylmer: I'm just interested in how successful you are in being 162 00:08:13,530 --> 00:08:14,310 Sean Aylmer: able to do that. 163 00:08:14,780 --> 00:08:17,480 Nick Bell: If it breaches the policies of the publisher, there's a very, 164 00:08:17,480 --> 00:08:20,100 Nick Bell: very good chance we could remove it. But if the 165 00:08:20,100 --> 00:08:24,530 Nick Bell: article has fact in it and is truthful, it's very 166 00:08:24,530 --> 00:08:27,940 Nick Bell: hard to remove. But just say an article or review says, " 167 00:08:28,760 --> 00:08:31,580 Nick Bell: They're a bunch of scammers, they rip people off," but 168 00:08:31,690 --> 00:08:33,990 Nick Bell: there's actually no evidence to support this, there's a good 169 00:08:33,990 --> 00:08:35,040 Nick Bell: chance that we can remove that. 170 00:08:35,440 --> 00:08:39,140 Sean Aylmer: Okay. And publishers, I presume, are becoming increasingly responsible about 171 00:08:39,140 --> 00:08:41,350 Sean Aylmer: that, and certainly some of those big tech guys you've seen ... 172 00:08:41,780 --> 00:08:44,510 Sean Aylmer: look at Donald Trump, for example ... you've seen they have 173 00:08:44,510 --> 00:08:45,910 Sean Aylmer: become more active in that area. 174 00:08:46,390 --> 00:08:49,210 Nick Bell: Yes and no. There's publishers in the US such as 175 00:08:49,270 --> 00:08:53,270 Nick Bell: Ripoff Report. It's a site where basically you can post anything about 176 00:08:53,270 --> 00:08:56,110 Nick Bell: any business and anyone. If you reach out to them directly, 177 00:08:56,720 --> 00:09:00,050 Nick Bell: 99% of a chance they're not going to remove it, even though 178 00:09:00,050 --> 00:09:02,650 Nick Bell: it's false. But luckily what we can do, we can 179 00:09:02,650 --> 00:09:05,290 Nick Bell: actually remove it from the search results. Because there's a lot 180 00:09:05,290 --> 00:09:07,359 Nick Bell: of publishers out there say, " I don't really care if 181 00:09:07,360 --> 00:09:09,610 Nick Bell: it's true or not, I just want the content on 182 00:09:09,610 --> 00:09:12,510 Nick Bell: my website because it strengthens my website on Google." 183 00:09:13,100 --> 00:09:16,290 Sean Aylmer: Yeah. Yep, yep, yep. Look, another business you founded is 184 00:09:16,290 --> 00:09:19,840 Sean Aylmer: called Lisnic, which is essentially a platform that connects mentors 185 00:09:19,940 --> 00:09:23,000 Sean Aylmer: with mentees, and you've got some fairly big names behind 186 00:09:23,000 --> 00:09:25,540 Sean Aylmer: it. Netflix co- founder Marc Randolph is one of the 187 00:09:25,540 --> 00:09:26,721 Sean Aylmer: mentors. How did that one come about? 188 00:09:26,721 --> 00:09:30,059 Nick Bell: We had the idea roughly three to four years ago, and 189 00:09:30,059 --> 00:09:32,530 Nick Bell: I pitched the idea to some friends of mine. I said, " Look, 190 00:09:33,000 --> 00:09:35,890 Nick Bell: I've got this idea that connects mentors with mentees. It's 191 00:09:35,890 --> 00:09:40,080 Nick Bell: all online. It's done by video conferencing. It's very similar 192 00:09:40,080 --> 00:09:44,550 Nick Bell: to like a Freelancer or an Airtasker or an Upwork." And they go, " Oh, no, 193 00:09:44,809 --> 00:09:46,830 Nick Bell: we're not really feeling this idea." So I said, " All right, I'm 194 00:09:46,830 --> 00:09:49,900 Nick Bell: going to bin this idea." And then about a year ago, I 195 00:09:49,900 --> 00:09:51,840 Nick Bell: met a friend of mine called Lisa Teh and we're 196 00:09:51,840 --> 00:09:54,780 Nick Bell: discussing the idea and she goes, " Let's do this. All right, 197 00:09:55,050 --> 00:09:57,640 Nick Bell: let's do it." Because obviously COVID was kicking in; everything 198 00:09:57,640 --> 00:10:00,410 Nick Bell: was going online. So you've got now telehealth, which is online. 199 00:10:00,860 --> 00:10:04,239 Nick Bell: Counselling is online. So why not have a business coach 200 00:10:04,240 --> 00:10:07,600 Nick Bell: or a mentor relationship online? And the business evolved that way. 201 00:10:08,160 --> 00:10:10,640 Nick Bell: And then we started having celebrity mentors come on board, like, 202 00:10:10,640 --> 00:10:14,070 Nick Bell: as you mentioned, Marc Randolph, the founder of Netflix, Molly 203 00:10:14,070 --> 00:10:17,250 Nick Bell: Bloom of Molly's Game, who started the underground poker game, 204 00:10:17,250 --> 00:10:20,650 Nick Bell: Laird Hamilton, and the business launched roughly a month ago 205 00:10:20,650 --> 00:10:24,070 Nick Bell: and it's already taken off. So yeah, it's doing well. 206 00:10:24,070 --> 00:10:28,760 Nick Bell: It's obviously a long way to go, but it's definitely connecting great mentors with 207 00:10:28,760 --> 00:10:31,240 Nick Bell: people in need who really want to fast- track their 208 00:10:31,240 --> 00:10:32,650 Nick Bell: career or fast- track their business. 209 00:10:33,050 --> 00:10:36,069 Sean Aylmer: Okay. And I suppose just finally, I'm interested in what 210 00:10:36,070 --> 00:10:38,140 Sean Aylmer: you look for when you are investing in a business. 211 00:10:38,140 --> 00:10:40,970 Sean Aylmer: So we come to you, Fear and Greed, and say, " We're up 212 00:10:40,970 --> 00:10:44,010 Sean Aylmer: and running. We've been running 18 months and we've making 213 00:10:44,010 --> 00:10:46,050 Sean Aylmer: this much money or not this much money and this 214 00:10:46,050 --> 00:10:48,360 Sean Aylmer: our potential audience," et cetera. How do we pitch to 215 00:10:48,360 --> 00:10:49,410 Sean Aylmer: you? What are you looking for? 216 00:10:49,410 --> 00:10:53,530 Nick Bell: I'll give you two examples. So I invested in TRIBE Group, which 217 00:10:53,530 --> 00:10:57,520 Nick Bell: is Jules Lund's business. And I invested in that business pre- money, 218 00:10:57,520 --> 00:10:59,920 Nick Bell: so there was basically just an idea on paper. But 219 00:10:59,920 --> 00:11:01,859 Nick Bell: I knew Jules was behind it, I knew Jules could 220 00:11:01,860 --> 00:11:05,010 Nick Bell: get publicity for the business, I knew Jules was a good operator. 221 00:11:05,100 --> 00:11:06,710 Nick Bell: So that's why I invested in that business. It was 222 00:11:06,720 --> 00:11:11,070 Nick Bell: just an idea. Second one was Vervoe, which is a skill- 223 00:11:11,070 --> 00:11:14,090 Nick Bell: testing platform for recruitment. That was just an idea, but 224 00:11:14,090 --> 00:11:16,710 Nick Bell: I met the founders, loved them, thought they were very 225 00:11:16,710 --> 00:11:20,140 Nick Bell: good operators, they're very diligent, so I invested in that business. 226 00:11:20,880 --> 00:11:24,360 Nick Bell: And there's another one called Frase, which basically creates content 227 00:11:24,360 --> 00:11:28,440 Nick Bell: for you using machine learning. I use that software in 228 00:11:28,440 --> 00:11:31,100 Nick Bell: my own companies. So I actually reached out to them and said, " Look, 229 00:11:31,100 --> 00:11:35,140 Nick Bell: love your business, love the software, are you raising right now?" 230 00:11:35,809 --> 00:11:38,970 Nick Bell: Luckily they were. I invested. So it comes down to 231 00:11:39,140 --> 00:11:43,099 Nick Bell: the founders, the idea, and would I use that software 232 00:11:43,660 --> 00:11:46,050 Nick Bell: in my own business or in my own life? That's basically 233 00:11:46,050 --> 00:11:49,400 Nick Bell: my investing tactics. It's very, very simple, but it seems 234 00:11:49,400 --> 00:11:50,770 Nick Bell: to work so far, touch wood. 235 00:11:51,240 --> 00:11:53,470 Sean Aylmer: Really well. Well done, Nick. Thank you for talking to 236 00:11:53,470 --> 00:11:54,070 Sean Aylmer: Fear and Greed. 237 00:11:54,440 --> 00:11:54,960 Nick Bell: I thank you. Appreciate it. 238 00:11:55,760 --> 00:11:59,050 Sean Aylmer: That was Nick Bell, entrepreneur, investor, and Young Rich Lister. 239 00:11:59,340 --> 00:12:01,270 Sean Aylmer: This is the Fear and Greed Daily Interview. Join me 240 00:12:01,270 --> 00:12:03,590 Sean Aylmer: every morning for the full Fear and Greed podcast with 241 00:12:03,590 --> 00:12:05,880 Sean Aylmer: all the business news you need to know. I'm Sean 242 00:12:05,990 --> 00:12:07,250 Sean Aylmer: Aylmer. Enjoy your day.