1 00:00:00,240 --> 00:00:03,160 Speaker 1: This is the Fitting and Whipper with Kate Richie podcast. 2 00:00:03,480 --> 00:00:06,480 Speaker 2: Jesus. There's a couple of heavyweights gum war. The war 3 00:00:06,640 --> 00:00:09,879 Speaker 2: is massive on this one. So the largest music company 4 00:00:09,880 --> 00:00:11,959 Speaker 2: in the world has gone to war with the larger 5 00:00:12,039 --> 00:00:15,800 Speaker 2: social media platform. Universal is going up against TikTok. So 6 00:00:16,400 --> 00:00:19,520 Speaker 2: they're going to pull from today Kate feb First, they're 7 00:00:19,520 --> 00:00:23,000 Speaker 2: going to pull their entire music catalog. Now. Universal have 8 00:00:23,440 --> 00:00:27,880 Speaker 2: Taylor Swift, Coldplay, Bob Dylan, Kendrick Lamar, Billie Eilish. So 9 00:00:27,960 --> 00:00:30,800 Speaker 2: there was a there's an agreement with TikTok, right that 10 00:00:30,880 --> 00:00:34,640 Speaker 2: they get a certain amount of money every time every 11 00:00:34,680 --> 00:00:37,760 Speaker 2: time someone does a silly dance on TikTok to a 12 00:00:37,840 --> 00:00:43,080 Speaker 2: Taylor Swift song, Taylor Swift gets a minute amount of that, okay, 13 00:00:43,280 --> 00:00:46,840 Speaker 2: And it's and it's so tiny that Universal have said 14 00:00:47,240 --> 00:00:50,520 Speaker 2: you need to up your price here. And you know Universal, 15 00:00:50,960 --> 00:00:54,200 Speaker 2: they're a struggling company. So last year their total revenue 16 00:00:54,240 --> 00:00:56,840 Speaker 2: was just under eleven billion dollars, just. 17 00:00:56,760 --> 00:00:58,000 Speaker 3: Trying to put a meal on the table. 18 00:00:58,160 --> 00:01:00,959 Speaker 4: This is Universal. So Universal did that last year. 19 00:01:01,000 --> 00:01:04,360 Speaker 2: This is Universal, which more of that, which more than 20 00:01:04,480 --> 00:01:08,360 Speaker 2: half of that sorry, five point six billion dollars That 21 00:01:08,440 --> 00:01:11,920 Speaker 2: came from digital stream streaming and subscription fees. But the 22 00:01:11,959 --> 00:01:15,480 Speaker 2: thing is though they hardly get any from TikTok. So 23 00:01:16,440 --> 00:01:19,640 Speaker 2: it was in their report, their financial report from last 24 00:01:19,680 --> 00:01:23,200 Speaker 2: year that less than one percent of their total revenue 25 00:01:23,240 --> 00:01:24,200 Speaker 2: comes from TikTok. 26 00:01:24,680 --> 00:01:26,559 Speaker 4: Yet, like we are. 27 00:01:26,480 --> 00:01:32,399 Speaker 2: Talking millions and millions of followers who put up these 28 00:01:32,920 --> 00:01:35,760 Speaker 2: you know, these tiktoks of Taylor Swift and doing a dance. 29 00:01:36,600 --> 00:01:40,639 Speaker 2: So there's so many people that use their music, Universal's music, 30 00:01:41,000 --> 00:01:43,240 Speaker 2: and they don't get they don't hardly ever get paid. 31 00:01:43,319 --> 00:01:46,880 Speaker 4: Well, is it because TikTok is just a little startup company, 32 00:01:46,959 --> 00:01:47,960 Speaker 4: you know, give them. 33 00:01:47,800 --> 00:01:51,160 Speaker 3: A break to a couple of key points, I reckon 34 00:01:51,240 --> 00:01:55,480 Speaker 3: fits one. How do you control it? So that's your 35 00:01:55,480 --> 00:02:00,560 Speaker 3: first issue because you can add music obviously second to that, 36 00:02:01,040 --> 00:02:06,360 Speaker 3: I don't think they should ignore how beneficial TikTok is 37 00:02:06,440 --> 00:02:10,720 Speaker 3: also for music, and but that doesn't. 38 00:02:10,320 --> 00:02:13,800 Speaker 2: Mean that you get to use it for free or 39 00:02:13,840 --> 00:02:14,880 Speaker 2: for bugger or money. 40 00:02:14,880 --> 00:02:19,000 Speaker 3: He's a great example. We had old Lolbo Thang Bloke 41 00:02:19,040 --> 00:02:23,280 Speaker 3: on the other day, Paul Russell, right, and Paul his 42 00:02:23,520 --> 00:02:26,200 Speaker 3: song took off on TikTok. He made a remix of 43 00:02:26,280 --> 00:02:27,280 Speaker 3: something that was a bit of fun. 44 00:02:27,360 --> 00:02:28,840 Speaker 4: Right, he's a nobody. 45 00:02:29,120 --> 00:02:31,080 Speaker 2: He's an absolute nobody. 46 00:02:30,680 --> 00:02:33,240 Speaker 3: Is now He then said, oh my god, this song's 47 00:02:33,280 --> 00:02:35,720 Speaker 3: taken off the record label came to him and said 48 00:02:36,000 --> 00:02:38,120 Speaker 3: you need to make a full version of that song. 49 00:02:38,600 --> 00:02:42,000 Speaker 3: So he's as an artist that's now launched him and 50 00:02:42,040 --> 00:02:44,280 Speaker 3: his music has existed and started on TikTok. 51 00:02:44,280 --> 00:02:46,320 Speaker 4: Are you saying we should be thankful to TikTok No? 52 00:02:46,400 --> 00:02:48,080 Speaker 3: I just think it needs to be recognized and they 53 00:02:48,080 --> 00:02:50,240 Speaker 3: would have discussed this at the Universal as well. So 54 00:02:50,400 --> 00:02:54,320 Speaker 3: great example. Amy Shark comes in and performs her song 55 00:02:54,639 --> 00:02:58,360 Speaker 3: that she's just released. I knew about that song and 56 00:02:58,440 --> 00:03:00,560 Speaker 3: I was familiar with that song because TikTok. 57 00:03:00,840 --> 00:03:02,000 Speaker 4: What are you talking about? 58 00:03:02,160 --> 00:03:04,680 Speaker 2: Where she played it for us yesterday. We have to 59 00:03:04,720 --> 00:03:08,440 Speaker 2: pay royalties to artists if you want to do. Radio 60 00:03:08,639 --> 00:03:11,399 Speaker 2: is a huge platform for artists now. If they get 61 00:03:11,400 --> 00:03:14,200 Speaker 2: played on Nova, more people listen and more people go 62 00:03:14,240 --> 00:03:16,920 Speaker 2: to their shows. We have to pay a royalty, yes, but. 63 00:03:17,480 --> 00:03:19,240 Speaker 3: Where a corporation not an individual? 64 00:03:19,600 --> 00:03:20,600 Speaker 2: Well, what a TikTok? 65 00:03:20,960 --> 00:03:21,040 Speaker 1: No? 66 00:03:21,120 --> 00:03:23,200 Speaker 3: The TikTok is supported by individuals. 67 00:03:24,360 --> 00:03:27,200 Speaker 4: What are you talking about? It's a massive corporation. 68 00:03:27,600 --> 00:03:30,000 Speaker 3: I'm choosing if I do a dance right, the same 69 00:03:30,040 --> 00:03:31,919 Speaker 3: as Instagram. If I do a dance or whatever it 70 00:03:32,000 --> 00:03:32,920 Speaker 3: might be, and. 71 00:03:32,840 --> 00:03:34,760 Speaker 4: I add music to please don't do that. 72 00:03:34,960 --> 00:03:38,400 Speaker 3: I might do a dance in my underpants and I've 73 00:03:38,480 --> 00:03:41,880 Speaker 3: chosen to put that music behind it. Well, I'm not 74 00:03:42,520 --> 00:03:46,840 Speaker 3: Nova with broadcasting towers playing that music. 75 00:03:47,360 --> 00:03:51,160 Speaker 4: Can ask you about that using the work of another This. 76 00:03:51,240 --> 00:03:54,200 Speaker 2: Is the thing, and you're not monetizing that video. It's 77 00:03:54,240 --> 00:03:56,520 Speaker 2: just you doing a dance. You know who is monetizing 78 00:03:56,560 --> 00:04:00,560 Speaker 2: it is TikTok. They are making so much money by 79 00:04:01,480 --> 00:04:02,960 Speaker 2: other people's efforts. 80 00:04:03,560 --> 00:04:06,720 Speaker 3: I think a royalty should be paid, but I don't 81 00:04:06,760 --> 00:04:08,960 Speaker 3: think it should be limited to the artists a little 82 00:04:08,960 --> 00:04:11,840 Speaker 3: bit like we play pay royalties here at Nova. Or 83 00:04:11,880 --> 00:04:14,320 Speaker 3: if you walk into a shopping center and you hear 84 00:04:14,440 --> 00:04:18,000 Speaker 3: music playing throughout a shopping center, they play per speaker 85 00:04:18,160 --> 00:04:22,560 Speaker 3: in that shopping center. So royalty is always always paid 86 00:04:23,360 --> 00:04:25,640 Speaker 3: to probably the love more than the artist. 87 00:04:26,080 --> 00:04:28,560 Speaker 2: Or Universal are just saying they need to pay more royalties, 88 00:04:28,680 --> 00:04:32,360 Speaker 2: that we pay a premium price here at Nova, and 89 00:04:32,440 --> 00:04:34,760 Speaker 2: TikTok a getting away with it. This is you know what? 90 00:04:34,880 --> 00:04:37,760 Speaker 2: Last night, this is massive. I was reading this story Kate, 91 00:04:37,760 --> 00:04:39,520 Speaker 2: and I thought, what do I do about this? How 92 00:04:39,520 --> 00:04:42,200 Speaker 2: do I how do I portray this over the radio? 93 00:04:42,360 --> 00:04:45,920 Speaker 2: And Kate I decided to do a TikTok video. Oh 94 00:04:45,960 --> 00:04:52,240 Speaker 2: my god, dam Between between between the fight between Universal 95 00:04:53,400 --> 00:04:56,800 Speaker 2: Universal and TikTok, I thought I'll do a dance. And 96 00:04:56,880 --> 00:04:59,039 Speaker 2: when there's a huge fight like this, I mean, what's 97 00:04:59,080 --> 00:05:01,800 Speaker 2: the one when you think about fighting and boxing? What's 98 00:05:01,839 --> 00:05:03,000 Speaker 2: the one song that you think? 99 00:05:03,240 --> 00:05:03,479 Speaker 1: I have? 100 00:05:03,520 --> 00:05:05,320 Speaker 2: The Tiger, the Tiger. 101 00:05:05,640 --> 00:05:08,600 Speaker 4: Oh, it was a kung fu fighting shake it off. 102 00:05:09,880 --> 00:05:11,720 Speaker 2: So this is my TikTok video that I did. 103 00:05:11,839 --> 00:05:13,600 Speaker 4: Like, No, you didn't. 104 00:05:14,920 --> 00:05:19,200 Speaker 1: Raising up jam back on the Okay drop roll. You 105 00:05:19,360 --> 00:05:24,680 Speaker 1: used our song to use our artists. Hike never paid us, 106 00:05:24,839 --> 00:05:28,200 Speaker 1: and we are just sick. We're a multi billion dollar 107 00:05:28,240 --> 00:05:33,880 Speaker 1: company and we're here to survive height off capitalism. It's 108 00:05:33,960 --> 00:05:37,279 Speaker 1: the three love our legal team raising up to the 109 00:05:37,520 --> 00:05:42,479 Speaker 1: challenge of a charine company who takes our data. Then 110 00:05:42,560 --> 00:05:46,279 Speaker 1: they pass it all on and will fight and we'll 111 00:05:46,320 --> 00:05:50,840 Speaker 1: look through the of the bribe. 112 00:05:51,480 --> 00:05:57,279 Speaker 4: Dance the bride thought you were chop another chorus. 113 00:05:58,120 --> 00:06:02,080 Speaker 2: It's up on the fifty with Richie TikTok account right now? 114 00:06:02,600 --> 00:06:04,360 Speaker 4: Can you send that to me so I can put 115 00:06:04,360 --> 00:06:06,880 Speaker 4: it online. That is that is amazing? 116 00:06:07,080 --> 00:06:10,440 Speaker 2: Can I just say that I got a few looks 117 00:06:10,440 --> 00:06:13,800 Speaker 2: from neighbors last night because obviously you guys are thinking 118 00:06:13,839 --> 00:06:14,840 Speaker 2: I did that in one take. 119 00:06:14,960 --> 00:06:17,880 Speaker 4: No, it took me a while, but King nailed it 120 00:06:17,880 --> 00:06:19,120 Speaker 4: in the end made I've just had a look. 121 00:06:19,160 --> 00:06:22,200 Speaker 3: You really nailed it. Fits his first TikTok go and 122 00:06:22,279 --> 00:06:22,839 Speaker 3: check it out. 123 00:06:22,880 --> 00:06:23,560 Speaker 1: Well done by this. 124 00:06:23,680 --> 00:06:26,880 Speaker 3: Fitzen Whipper with Kate Ritchie is a Nova podcast walk 125 00:06:26,920 --> 00:06:30,159 Speaker 3: great shows like this. Download the Nova player, fight the 126 00:06:30,160 --> 00:06:31,880 Speaker 3: app store or Google playing the