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Speaker 1: I'm my boris and this is strike talk.

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Speaker 2: Talk for strike talk with mock ball. You got either

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Speaker 2: rumble and he's got this magnificent voice. And they put

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Speaker 2: his name on the screen and said Michael Buffer. I'm

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Speaker 2: like what And I told him what I'm telling you

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Speaker 2: about how people are stopping me? Who is this guy?

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Speaker 2: And I got this, I think that might beer brother? Well,

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Speaker 2: your dad, what are you talking about? I have a brother.

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Speaker 2: I get a rich hand to my throat. I don't

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Speaker 2: even crank. Why the F did you get me? And

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Speaker 2: he looked at me and he said, what are you

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Speaker 2: going to do with that? And I just went pop

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Speaker 2: pop and we just start going at it. Doors closed

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Speaker 2: and there's like ten floors going down, and Dana's like

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Speaker 2: up against the wall like this, and security guys like this.

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Speaker 2: And it was on my dad. I didn't tell anybody

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Speaker 2: who he's talking. He goes, He goes. Dana's telling everybody everybody.

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Speaker 2: If you can have a diamond in your hand, and

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Speaker 2: you're gonna have a piece of coal. And it all

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Speaker 2: comes down to marketing. No matter how great the product,

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Speaker 2: if you don't market that diamond correctly, nobody's gonna buy it.

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Speaker 2: The cut man comes up to me. Did you hear that?

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Speaker 1: Man?

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Speaker 2: I go hear what he goes. The entire audience just

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Speaker 2: said it's time with you. And these are Portuguese speaking people,

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Speaker 2: and I thought, oh, it's working on.

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Speaker 3: Hi guys.

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Speaker 1: So who's got in the UFA on Sunday. Yeah, it's

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Speaker 1: gonna be huge, huge, It's great for Sydney.

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Speaker 2: Welcome, welcome, Thank you, Mark, pleasure to meet you.

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Speaker 3: Same here. How many times you've been to us or

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Speaker 3: to Sydney more important.

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Speaker 2: Sydney, I think it's probably four or five times Australia

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Speaker 2: probably close to ten. And I have to add one comment.

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Speaker 2: I go to many cities all over the world. I

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Speaker 2: love Sydney. This is one of the greatest Sydneys in

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Speaker 2: the world. There's no question. Melbourne reminds me of New York.

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Speaker 2: I've been to Perth, you know, in other places, but

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Speaker 2: I just love the country. The people are fantastic and

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Speaker 2: I can't say enough about your country. I really can't.

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Speaker 3: And what have you been doing? How long you've been Syney?

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Speaker 1: Now?

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Speaker 2: How long is it like for this trip? When did

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Speaker 2: you arrive? When I got here Wednesday morning and yesterday

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Speaker 2: I filmed a national Australian commercial for a company. I

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Speaker 2: can't talk about it, but it'll be out in about

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Speaker 2: a month. Awesome, you look unbelievable.

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Speaker 3: Look how da this is?

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Speaker 2: Dude?

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Speaker 3: Seriously? They had in the brief, thank you what a

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Speaker 3: dress up?

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Speaker 1: And I actually, and I've been doing podcasts myself that

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Speaker 1: normally I just wrote two shit and hair of jeans

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Speaker 1: and blah blah. So but I actually one of the

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Speaker 1: reasons I was slightly late coming in is because they

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Speaker 1: had to race back to my office quick thanks, shower

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Speaker 1: and get changed.

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Speaker 3: And I put at least put a bit of.

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Speaker 1: Trousers on, knowing that I know you're going to be

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Speaker 1: dressed up looking to look magnificently.

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Speaker 2: Seriously, thank you.

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Speaker 3: Now you're sixty seven years of age.

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Speaker 2: Sixty seven. I turned me twenty first.

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Speaker 3: Yeah you're on June twenty first, so and the sixty

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Speaker 3: seven is of age. You look awesome. What's your secret?

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Speaker 2: You know? Eat rate, train rate, be right, keep stress

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Speaker 2: to an absolute minimum. I don't put anything in my body,

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Speaker 2: you know, the steroids and all that kind of stuff.

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Speaker 2: I don't do anything. I just keep it natural. I

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Speaker 2: try to get everything from my food, get plenty of

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Speaker 2: sleep and which is not always easy for me to do,

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Speaker 2: and stress is not always to keep low, but just

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Speaker 2: do the best I can.

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Speaker 1: Because I asked Dinah the same question, and Diana actually

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Speaker 1: has this way actually because he did a thing with

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Speaker 1: Gary Brooks Gary Breker. Yeah, and Dinah said he Swizz said,

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Speaker 1: Gary Broke has changed his life.

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Speaker 2: Well, he did because Gary Breker told him he was

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Speaker 2: going to be dead in eleven years, ten or eleven years.

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Speaker 2: He actually take has this test. He can pinpoint within

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Speaker 2: a very close period of time when you're gonna die.

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Speaker 2: And Dana didn't believe it at first, but then he

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Speaker 2: believed it. And I got to say, the transition that

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Speaker 2: Dana has gone through with Gary Breker is nothing short

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Speaker 2: of amazing. He's no, it's it's incredible what he's gone

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Speaker 2: through and the stress and the amount of effort and

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Speaker 2: time and energy he puts into his job running everything

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Speaker 2: from UFC to power Slap to all the other things

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Speaker 2: that involved with I mean, Dana's a maverick. He's just

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Speaker 2: a non stop machine, There's no question. And one of

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Speaker 2: the other things I want to tell you too, is

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Speaker 2: that laughter is very important in life. You want to

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Speaker 2: laugh as much as you can, and hopefully you're surrounded

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Speaker 2: by people that love you and share that laughter with you,

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Speaker 2: and the people you surround yourself with can also have

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Speaker 2: an effect on your aging. And I'm also got Italian heritage,

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Speaker 2: so I got some good oils going through my skin.

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Speaker 1: Can I go back to when you were a little kid?

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Speaker 1: So where were you born in the US?

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Speaker 2: I was born in Tulsa, Oklahoma. My dad told me

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Speaker 2: that I was conceived in Las Vegas, dropped off in Tulsa.

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Speaker 2: We were there for nine months, and we moved to Dallas,

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Speaker 2: Texas for a few years, and Philadelphia is my hometown.

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Speaker 2: They declared my hometown. We were there the rest of

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Speaker 2: the time, and at fifteen, I moved to Malibu, California,

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Speaker 2: and everybody that I had to be rich and live

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Speaker 2: in Malibu, which is not true. Back then, we were

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Speaker 2: middle class. My dad worked for Fortune five hundred companies

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Speaker 2: and was an entrepreneur in his own right, where I

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Speaker 2: got my entrepreneurial spirit the teachings from. And we went

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Speaker 2: to Malibu. We went. He was running a company out there.

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Speaker 2: He quit it within a year to become a writer.

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Speaker 2: He was an accomplished book writer and screenwriter and he

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Speaker 2: wanted to follow that path, and we wound up going

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Speaker 2: broke as a family two or three times when I

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Speaker 2: was younger and together as a family unit, we got

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Speaker 2: together and we would go and trade collectibles at antique

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Speaker 2: gun shows and we would trade back and forth, and

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Speaker 2: my dad created a big living out of this. And

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Speaker 2: I was haken a schmarket and selling stuff at twelve

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Speaker 2: years old across tables where there were pistols, artifacts, whatever,

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Speaker 2: and it really built my entrepreneurial spirit. The life back then.

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Speaker 3: That's really important.

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Speaker 1: Things like how important is it for a young man

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Speaker 1: a young woman to be exposed to front accounter like

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Speaker 1: you know, like you go through.

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Speaker 3: School and you'll.

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Speaker 1: Protect you live in his instruction environments and you know,

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Speaker 1: they give your textbook and that's you could learn, that's

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Speaker 1: we could to submit and then you got through exams

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Speaker 1: the end of the year.

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Speaker 3: Then you on a holiday blabbah.

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Speaker 1: But we very rarely get taught how to address people,

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Speaker 1: how to talk to people, how to engage with people,

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Speaker 1: how to stand at a counter and do let's call

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Speaker 1: a customer service, but all the relationship stuff that goes

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Speaker 1: with it. I mean, you know, people might know you

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Speaker 1: as an announcement he's actually an entrepreneur, and I'm going

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Speaker 1: to talk about that he's entrepreneurial life in a moment.

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Speaker 1: But I do want to ask you as an important

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Speaker 1: point as in terms of training for anybody, how important

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Speaker 1: is it to be behind the counter and have to

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Speaker 1: deal with people.

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Speaker 2: It's very important. A lot of talent they're good in

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Speaker 2: front of the camera, but behind the camera is difficult

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Speaker 2: for them. With the teachings I learned in life at

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Speaker 2: an early age and again from my dad. And I

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Speaker 2: want to preface by saying, when I would walk into

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Speaker 2: a room when I was a kid, I go Hi, Dad,

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Speaker 2: go sun, project your voice, shoulders, back, chest out, let

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Speaker 2: him know you're in the room. My dad was a

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Speaker 2: marine for thirteen years, serve in World War Two in Korea,

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Speaker 2: and was a drill instructor, so I grew up with

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Speaker 2: that whole. He was teaching me how to fight at

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Speaker 2: five years old before I even went to school, knowing

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Speaker 2: I was going to get in the fight in Philadelphia

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Speaker 2: when I went to school, but he taught me a

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Speaker 2: lot about that and in front of the camera. I

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Speaker 2: love being in front of the camera, but I managed

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Speaker 2: my brother, the great Michael Buffer, the legendary Michael Buffer.

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Speaker 2: Let's get ready to run. Well, I've managed his career

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Speaker 2: for over thirty years, and before I even got into announcing,

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Speaker 2: which we'll discuss in the UFC, I was cutting deals

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Speaker 2: and acting as a manager, and I don't have a

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Speaker 2: part of me if there's any agents in the room.

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Speaker 2: I'm not a big fan of agents, but I am

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Speaker 2: a fan of managers. They get the work done. And

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Speaker 2: I approach everything I do with a very passionate approach,

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Speaker 2: because if you can find what you love in life

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Speaker 2: and you're passionate about you can monetize it and you

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Speaker 2: get to earn money from that, then you're living a lifestyle.

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Speaker 2: You're not just going to work. And that's one of

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Speaker 2: the greatest blessings you can have as an entrepreneur. And

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Speaker 2: I realize that, and I applied those same principles to

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Speaker 2: my management of him, to myself, to when I meet people.

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Speaker 2: I mean, what's the biggest thing that people wanted to

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Speaker 2: you should do as a human being when you walk

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Speaker 2: in a room is look the person in the eye right,

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Speaker 2: not down at the ground I left them right. Let

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Speaker 2: them know you're in the room, let them know you

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Speaker 2: want to talk to them, ask for the sale, close

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Speaker 2: the deal. You know, people are sometimes really good at

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Speaker 2: opening the door, but they don't know how to close it.

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Speaker 2: There's a difference, big difference. It's a huge difference. And

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Speaker 2: if I could just get back the story as I

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Speaker 2: understand is that you didn't now.

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Speaker 3: Your brother was your brother?

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Speaker 2: Nope?

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Speaker 3: And can you just elaborate on a little bit.

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Speaker 2: I'll give you the short version, yeap, otherwise we'll be

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Speaker 2: here for another twenty minutes, but on the story alone,

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Speaker 2: very quickly. Back in the U, I would say the

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Speaker 2: mid eighties to late eighties, Mike Tyson became very popular

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Speaker 2: in boxing, and he brought boxing back to the forefront

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Speaker 2: where it became the water It was the water cooler

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Speaker 2: conversation on a Monday, the way the UFC is today

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Speaker 2: for the five fans, and boxing for big fights too.

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Speaker 2: I'm not saying I love boxing, by the way. Believe me,

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Speaker 2: I love boxing. When that was happening. My dad, even

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Speaker 2: out of the womb, had me watching boxing because my

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Speaker 2: dad was a boxer. My grandfather was champion of the

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Speaker 2: world in boxing in nineteen twenty one name was Johnny

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Speaker 2: Buffy was the Flyway phantom weight champion and it's in

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Speaker 2: our blood. So I was always watching boxing Tuesday night fights,

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Speaker 2: Friday night, Saturday night, Sunday, Wide World of Sports all that.

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Speaker 2: All of a sudden, this man came out and you

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Speaker 2: never really paid that much attention to the ring announcer.

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Speaker 2: But this very handsome debonair, exquisitely dressed individual came out

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Speaker 2: and he's like, let's get ready to rumble, and he's

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Speaker 2: got this magnificent voice. And they put his name on

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Speaker 2: the screen and said Michael Buffer. And I'm like, what now.

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Speaker 2: I own tele marketing companies in my twenties and my thirties,

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Speaker 2: and that's how I cut my teeth in business at eighteen.

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Speaker 2: Right into college, I wanted to tell the marketing, which

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Speaker 2: taught me a lot too. That's a whole nother story.

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Speaker 2: I sold good products, sold off supplies. I didn't cheap

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Speaker 2: people like the Wolf of Wall Street. I did very

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Speaker 2: legitimately and made a lot of money at it. But

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Speaker 2: before the Internet, I saw every phone book in the country,

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Speaker 2: which I would train the salespeople how to work out of.

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Speaker 2: I never saw my last name in the phone book. Now,

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Speaker 2: all of a sudden, I'm looking on the screen. It

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Speaker 2: says Buffer, what is this? So about six months later,

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Speaker 2: as he starts getting poppy or people are stopping me.

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Speaker 2: My friends are stopped me saying, is that your brother

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Speaker 2: Michael Buffer, the guy that goes, let's get ready to rumble? Look,

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Speaker 2: how do you look like you? Well, he's really handsome,

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Speaker 2: so I don't want to say. Some people say we

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Speaker 2: look alike. I go, thanks very much, I appreciate that,

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Speaker 2: but I said no. My brother's Brian, who I grew

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Speaker 2: up with my whole life, my older brother. And it

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Speaker 2: got to the point that it happened so much, I

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Speaker 2: just got this sixth sense, in this gut feeling. I

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Speaker 2: started calling the offices of Don King and Bob Aaron

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Speaker 2: and other people in the boxing business. Who is this guy?

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Speaker 2: What is he? And I found out he grew up

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Speaker 2: in New Jersey, very close to where I grew up

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Speaker 2: in Philadelphia, and I found all these close knit things.

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Speaker 2: So one time he was out doing a fight in

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Speaker 2: Los Angeles at a small place called the Recipa country club,

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Speaker 2: and we were watching on TV and my brother Brian.

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Speaker 2: I pushed my father to call the venue and leave

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Speaker 2: a message for Michael to call him. Well, Michael called

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Speaker 2: him up, called him back. They met for lunch. It

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Speaker 2: turned out to be his son. My dad never told me,

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Speaker 2: he never told me that Michael existed. So what happened

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Speaker 2: is is that we were driving up north one day

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Speaker 2: and this is before I had to make that phone call,

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Speaker 2: and I told him what I'm telling you about how

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Speaker 2: people are stopping me. Who is this guy? And I

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Speaker 2: got this, I think that might be your brother. I'm

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Speaker 2: twenty eight years old. I go, Dad, what are you

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Speaker 2: talking about? I have a brother, his son. I never

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Speaker 2: told you. I was twenty years old. It was World

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Speaker 2: War Two. I was going off to the Pacific to

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Speaker 2: do my duty. I was married at a young age.

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Speaker 2: I came back nine months later, a child was born,

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Speaker 2: a divorce ensued, and the last time I saw the

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Speaker 2: child was when he was two and a half. It

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Speaker 2: was just one of these strange stories. So Michael was

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Speaker 2: raised under the name of Hubert, and he was raised

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Speaker 2: by foster parents that his mother put him with, but

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Speaker 2: he was never formally adopted. So when he was twenty

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Speaker 2: years old himself and he went in the army, they

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Speaker 2: said during the Vietnam War, they said, you're not Michael Huber,

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Speaker 2: You're Michael Buffer, right, had that not happened, I probably

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Speaker 2: would not be here talking to you today. It's amazing

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Speaker 2: how life has the forks in the road that take place.

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Speaker 2: And he said he grew up with the leve of

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Speaker 2: de Beaver lifestyle. He had great foster parents, and when

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Speaker 2: he and my dad got together, they got along famously,

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Speaker 2: and we all got together. And I started going to

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Speaker 2: Vegas to go to the fights, and we'd go out,

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Speaker 2: we'd have fun together, we'd party together the whole bit.

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Speaker 2: And I had an epiphany, and I owned two companies.

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Speaker 2: I was making tremendous money back in around ninety three

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Speaker 2: ninety four, and I saw the riddick bow of Andrew

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Speaker 2: Holyfield fight. It was November sixteenth, nineteen ninety four. If

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Speaker 2: I'm not mistake in ninety three, and I may be

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Speaker 2: wrong in the day, so pardon me about that. And

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Speaker 2: it was watching that fight in Vegas when I saw

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Speaker 2: everybody jumping out of their seats when he did the rumble.

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Speaker 2: I went back to my hotel room instead of going

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Speaker 2: to play blackjack and partying and having the fun we

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Speaker 2: like to have in Vegas. I couldn't stop. I started

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Speaker 2: writing down three pages of notes. Put him on the

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Speaker 2: football field. Let's put him here at commercials, TVs, toys,

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Speaker 2: trademark this phrase, let's get ready to rumble, make it

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Speaker 2: part of American culture. And I thought to myself, Wow,

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Speaker 2: he's never even made a hat or a T shirt,

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Speaker 2: never had an agent. And I met with him later

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Speaker 2: and I said, you know, I want to make you

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Speaker 2: Richard Moore famous and you ever dream, hopefully myself in

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Speaker 2: the process. But to do this, I'm going to sell

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Speaker 2: both my companies. I'll quit with the money I have

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Speaker 2: in the bank. I need to be your manager and

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Speaker 2: an equal partner. If I create a video game or

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Speaker 2: a toy or something like that, and I guarantee you

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Speaker 2: I'm going to make you bigger than you've ever been

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Speaker 2: and the whole nine yards. And he goes, well, how

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Speaker 2: are you going to do all that? I said, I

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Speaker 2: don't know. I really don't, but I'll figure it out.

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Speaker 2: I just need to know you're cool with it and

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Speaker 2: let me go to work. So I started traveling the

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Speaker 2: country with him, shaking hands, taking names, taking cards, making calls,

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Speaker 2: going to trade shows. He had trademarked the phrase, but

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Speaker 2: not properly to really protected. I met with attorneys and

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Speaker 2: formerly trademarked it. And if I could segue for a second,

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Speaker 2: one of the things that got me the trademark idea

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Speaker 2: that's happening right now is pat Riley was coaching in

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Speaker 2: the Chicago Bulls basketball team. They had three peedd and

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Speaker 2: he trademarked repeat. And I read an article where he

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Speaker 2: made a million and a half dollars in licensing by trademarking.

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Speaker 2: I wasn't aware you could trademark a phrase. That gave

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Speaker 2: me the idea, along with other emphasis, to go in

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Speaker 2: there and get that five words of era. Let's get

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Speaker 2: ready to rumble trademark properly. And now some thirty plus

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Speaker 2: years later, the Kansas City Chiefs, who I hope you

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Speaker 2: not be Philadelphia because I'm a Philadelphia Eagles fan, are

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Speaker 2: playing in the super Bowl, and if Kansas City wins

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Speaker 2: for the third time, it just came out in an

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Speaker 2: article a couple of weeks ago that pat Riley stands

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Speaker 2: to make millions of dollars because he owns his trademark

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Speaker 2: free P three P.

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Speaker 1: Yeah, so everyone in this room, he's not thinking you

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Speaker 1: had penrith pants's and they're coming for their five fat.

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Speaker 3: If they do it, that's that's a great story.

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Speaker 1: Probably more importantly from my point of view, like, how

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Speaker 1: do you build a relationship with I mean a passide

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Speaker 1: of business relationship with did brother, How do you build

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Speaker 1: a personal relationship and how is that that process?

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Speaker 3: How do you undertake that process as well as being

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Speaker 3: his business shop?

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Speaker 2: Sure, well, when you make people millions of dollars, they

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Speaker 2: sometimes have a tendency to be your best friend.

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Speaker 3: They tend like you.

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Speaker 2: But aside from that, all kidding aside, Michael and I

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Speaker 2: have always gotten along very well. He's very he's a

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Speaker 2: he's a great guy. We did not grow up together.

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Speaker 2: We are very similar in many ways, we are not

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Speaker 2: similar in many ways. And from day one we always

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Speaker 2: got along. And the one thing I do is I

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Speaker 2: always talk and act with total honesty. And that's very

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Speaker 2: important when you're doing business with somebody. And I've never

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Speaker 2: done anything in business where being the announcer that I

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Speaker 2: am today, where I put myself before him. I've always

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Speaker 2: I still as a manager, it's all about him. Something

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Speaker 2: comes from me. I keep everything totally separate, so I

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Speaker 2: just treat it on the up and up. I treat

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Speaker 2: it on the best level. And we've had a lot

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Speaker 2: of fun creating this, and actually what we've done together

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Speaker 2: is studied in trademark law. I found out at universities

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Speaker 2: in American College that we're a subject of trademark law

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Speaker 2: because of what we've done with Let's get ready to rumble,

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Speaker 2: which is an honor. You know, there's a lot of

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Speaker 2: experiences in life you had. I've had, as we've all had,

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Speaker 2: but I've had tremendous experiences. I can go on and

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Speaker 2: I tell you, whether it's in sports and entertainment, things

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Speaker 2: I've done, people I've met, and yeah, making money is

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Speaker 2: really great and obviously an emphasis to do everything that

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Speaker 2: I love because I love making money, But the experiences

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Speaker 2: and they enhance me. You get from the experiences, and

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Speaker 2: the character build up you get from the experiences are

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Speaker 2: so valuable in themselves too, and we both cherish all

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Speaker 2: these experiences together.

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Speaker 1: You always been the archetypal marketing person or better still,

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Speaker 1: recognizing or understanding where there was an opportunity to market

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Speaker 1: something very well. And let's forget about making money out

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Speaker 1: of it at this stage. But just I know this

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Speaker 1: is something that will resonate with consumers of whatever the topic.

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Speaker 3: Consumer that could be an.

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Speaker 1: Audience could be retail consumer, could be in your case,

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Speaker 1: boxing and or UFC.

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Speaker 3: Have you always been that type of person? And then

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Speaker 3: where does that come from? Was there something you learned

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Speaker 3: growing up or is it in your DNA?

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Speaker 2: Well, you learn through reps, you learn through experience, you

378
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Speaker 2: learn through trial and error, you learn through doing, but

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Speaker 2: at an early age and again, and I will give

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Speaker 2: my dad a lot of the credit to recognize something

381
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Speaker 2: that could be more than it is, because in life,

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Speaker 2: you can have a diamond in your hand and you're

383
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Speaker 2: gonna have a piece of call, and it all comes

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Speaker 2: down to marketing. No matter how great the product, if

385
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Speaker 2: you don't market that diamond correctly, nobody's gonna buy it.

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Speaker 2: You have that piece of call like the pet rock

387
00:16:57,760 --> 00:17:00,160
Speaker 2: from years ago or whatever, remember, and you market it

388
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Speaker 2: correctly and it sells millions and millions of dollars. So

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Speaker 2: I like to market diamonds, and I like to put

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Speaker 2: the marketing behind the diamonds. And I will only get

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Speaker 2: behind something. And I marketed a numerous different products. I've

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Speaker 2: created products branding myself with my time that I have

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Speaker 2: out now, I will only get behind something that I

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Speaker 2: truly believe in.

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Speaker 1: You said something really interesting before that, before you went

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Speaker 1: to your brother, you sat down, wrote all this stuff down,

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Speaker 1: took all these notes everywhere. And I'm just looking around here,

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Speaker 1: and I talk a lot of functions like this. How

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Speaker 1: important is it do you think is to take notes?

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Speaker 2: If you don't write it down, it's not going to happen.

401
00:17:35,920 --> 00:17:39,040
Speaker 2: It's that simple. You have an idea now, and you

402
00:17:39,080 --> 00:17:41,720
Speaker 2: think about three things, You're going to forget two of them, right,

403
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Speaker 2: one of them maybe the most important one. If you

404
00:17:44,800 --> 00:17:46,840
Speaker 2: have an idea, write it down. If you saw my

405
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Speaker 2: desk at home, I've got the little little stick, the

406
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Speaker 2: sheets yep all over the place. And then when it

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Speaker 2: comes to something I'm going to work on, I create

408
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Speaker 2: a file, I create notation, the whole bit. Write it down.

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Speaker 2: Write it down, definitely.

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Speaker 1: And do you think writing it down is for the

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Speaker 1: purposes of just remembering it or is it for the

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Speaker 1: purposes of embedding it in your system of thinking? In

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Speaker 1: other words, it becomes part of your thinking process. I

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Speaker 1: mean I take as a really good point. I mean,

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Speaker 1: I take the view for example, and I have this

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Speaker 1: thing called a playbook for business, and chapter two is

417
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Speaker 1: about what I call playing defensive, and what it's about

418
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Speaker 1: is making sure that you reduce the writing every single

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Speaker 1: part of.

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Speaker 3: Your business, like.

421
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Speaker 1: Who turns the lights on in the morning at the

422
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Speaker 1: factory and what time, and who turns the furnace and

423
00:18:36,359 --> 00:18:38,240
Speaker 1: up to what temperature, so that something that happens to

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00:18:38,320 --> 00:18:40,359
Speaker 1: you someone can pick it up and go and do it.

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Speaker 1: Is it part of a process? Is it actually intellectual property?

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Speaker 1: Writing this stuff down?

427
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Speaker 2: Well, you mentioned something and we were saying, is embedding

428
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Speaker 2: it in your brain? Yeah? Right, So as you write

429
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Speaker 2: it down and you look at it, hopefully it's getting

430
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Speaker 2: embedded in your brain. So you have the recall factor

431
00:18:55,840 --> 00:18:59,760
Speaker 2: that comes in to remember. You know, if you kept

432
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Speaker 2: out of the amount of thoughts you have every day

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Speaker 2: of your life, but you can remember the important ones

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Speaker 2: that you write down. Yeah right. And let's say I'm

435
00:19:07,560 --> 00:19:09,240
Speaker 2: trying to think what did I what did I decide

436
00:19:09,240 --> 00:19:12,280
Speaker 2: to do last week? Let's go to my notes and

437
00:19:12,320 --> 00:19:13,639
Speaker 2: I'll check it. Whether it's in the day of the

438
00:19:13,640 --> 00:19:16,080
Speaker 2: log in my iPhone or something I wrote as an

439
00:19:16,119 --> 00:19:18,199
Speaker 2: email on myself, but in my in my computer, I

440
00:19:18,280 --> 00:19:20,200
Speaker 2: keep files on everything. If I have an idea, there's

441
00:19:20,200 --> 00:19:22,639
Speaker 2: a file. And even if I don't even act on

442
00:19:22,680 --> 00:19:24,359
Speaker 2: that idea for two years I can go back to

443
00:19:24,400 --> 00:19:26,120
Speaker 2: that file and look at it.

444
00:19:26,280 --> 00:19:30,000
Speaker 1: It's very important. It's it's I'm just looking at him. Honestly,

445
00:19:30,160 --> 00:19:34,840
Speaker 1: I'm just blown away how well dressed you are, like

446
00:19:34,880 --> 00:19:37,520
Speaker 1: beautifully dressed you are. But you didn't need to do

447
00:19:37,600 --> 00:19:40,280
Speaker 1: it for us today because it's a Friday afternoon, Sydney summer.

448
00:19:40,520 --> 00:19:42,960
Speaker 1: You're you're not up on the stage like you will

449
00:19:42,960 --> 00:19:48,560
Speaker 1: be on the weekend, you know, announcing the fights.

450
00:19:48,240 --> 00:19:51,360
Speaker 3: That you're on brand. And many years.

451
00:19:51,200 --> 00:19:56,560
Speaker 1: Ago, when I was before your president was president, when

452
00:19:56,560 --> 00:19:58,240
Speaker 1: he was doing the same show as oh I did

453
00:19:58,240 --> 00:20:00,920
Speaker 1: hear in Australia, I sat down him and he told

454
00:20:01,000 --> 00:20:02,959
Speaker 1: me how important it is to be on brand, and

455
00:20:03,000 --> 00:20:06,240
Speaker 1: that that person on brand became the president of United

456
00:20:06,240 --> 00:20:06,879
Speaker 1: States twice.

457
00:20:07,280 --> 00:20:11,119
Speaker 3: Right, How important is it is it to you? Is

458
00:20:11,160 --> 00:20:13,320
Speaker 3: it to be on brand all the time?

459
00:20:13,600 --> 00:20:16,040
Speaker 1: And obviously outside of this room, you'll you know, get

460
00:20:16,080 --> 00:20:18,960
Speaker 1: them pajamas and that I'm talking about on brand when

461
00:20:19,000 --> 00:20:19,600
Speaker 1: it's important?

462
00:20:19,640 --> 00:20:20,840
Speaker 3: How important is that to you?

463
00:20:21,000 --> 00:20:23,720
Speaker 2: Well, it's if you want to create and you set

464
00:20:23,760 --> 00:20:27,040
Speaker 2: out to create a brand, right, And it's not necessarily

465
00:20:27,080 --> 00:20:29,120
Speaker 2: just that you're creating a product and a brand. You

466
00:20:29,200 --> 00:20:32,399
Speaker 2: are a brand as a human being. You are your brand.

467
00:20:32,960 --> 00:20:35,080
Speaker 2: But you want to stick to your brand and be

468
00:20:35,240 --> 00:20:40,960
Speaker 2: uniform and consistent, consistent remember that word consistent. Consistency is

469
00:20:41,040 --> 00:20:43,520
Speaker 2: key to your brand and that comes down to, like

470
00:20:43,560 --> 00:20:45,800
Speaker 2: the most simplistic things in this day and age of

471
00:20:46,080 --> 00:20:50,680
Speaker 2: social media and internet, all your company name, your website,

472
00:20:51,119 --> 00:20:55,600
Speaker 2: your business card, your account of social on Instagram, Twitter,

473
00:20:55,640 --> 00:20:58,240
Speaker 2: it should all be the same name. If you deviate

474
00:20:58,240 --> 00:21:01,439
Speaker 2: from the brand, then you're creating two brand, right, So

475
00:21:01,480 --> 00:21:03,040
Speaker 2: you want everything to be the same. So if you

476
00:21:03,080 --> 00:21:07,200
Speaker 2: call yourself ABC Company, well look me up on my Instagram,

477
00:21:07,240 --> 00:21:10,560
Speaker 2: I'm Abc. I'm ABC Company, on my website at ABC

478
00:21:10,680 --> 00:21:14,600
Speaker 2: dot com. On my product is ABC Energy Drink whatever.

479
00:21:15,359 --> 00:21:17,639
Speaker 2: Keep the brand uniform and consistent, because that way it

480
00:21:17,680 --> 00:21:19,760
Speaker 2: creates brand awareness. You might ask yourself a lot of

481
00:21:19,760 --> 00:21:22,119
Speaker 2: times in these commercials that you see on the Super

482
00:21:22,119 --> 00:21:25,760
Speaker 2: Bowl or big games here in Australia or whatever, and

483
00:21:25,800 --> 00:21:27,680
Speaker 2: you look at a commercial for thirty seconds they just

484
00:21:27,680 --> 00:21:30,119
Speaker 2: spend millions putting it on TV, and you go, what

485
00:21:30,240 --> 00:21:33,520
Speaker 2: was that about? What was the product? Right on the

486
00:21:33,520 --> 00:21:35,600
Speaker 2: Super Bowl this year, I guarantee you half the commercials

487
00:21:35,920 --> 00:21:37,880
Speaker 2: I'm not even gonna remember what the product was because

488
00:21:37,880 --> 00:21:40,399
Speaker 2: it wasn't done correctly on the branding. You want to

489
00:21:40,440 --> 00:21:43,240
Speaker 2: create branding, and you want to create it. Excuse me,

490
00:21:43,320 --> 00:21:45,520
Speaker 2: I'm just telling you my opinion. This is just my opinion.

491
00:21:45,640 --> 00:21:47,120
Speaker 3: Okay, that's what I want to eat.

492
00:21:47,280 --> 00:21:51,920
Speaker 2: Yeah, okay, So have you ever heard that theory? Keep

493
00:21:51,960 --> 00:21:56,280
Speaker 2: it simple, Sam, keep it simple, Susan, Okay, I keep

494
00:21:56,280 --> 00:21:58,840
Speaker 2: it well. I stupid. I have a hard time saying

495
00:21:58,840 --> 00:22:00,639
Speaker 2: the word ugly and stupid is very hard for me

496
00:22:00,680 --> 00:22:02,879
Speaker 2: to say that because I think everybody's beautiful on their

497
00:22:02,880 --> 00:22:05,000
Speaker 2: own right and smart in their own right. But we

498
00:22:05,080 --> 00:22:12,680
Speaker 2: all know who's stupid. I'm just joking. But you want

499
00:22:12,680 --> 00:22:14,720
Speaker 2: to keep it simple because then it's easy to remember.

500
00:22:15,160 --> 00:22:16,680
Speaker 2: You know a lot of times people sit back and

501
00:22:16,720 --> 00:22:22,160
Speaker 2: they'll think, well, how can I just recreate this? Right? Honestly,

502
00:22:22,280 --> 00:22:26,080
Speaker 2: except for technology, there's nothing that really hasn't already been done.

503
00:22:27,040 --> 00:22:29,000
Speaker 2: You know, I got blown away when the potato chip

504
00:22:29,000 --> 00:22:31,560
Speaker 2: clip was admitted, right, a little chip to the top

505
00:22:31,600 --> 00:22:34,200
Speaker 2: of the bag. Some most simplistic ideas in the world

506
00:22:34,680 --> 00:22:36,119
Speaker 2: can still be made. You can make a lot of

507
00:22:36,160 --> 00:22:39,399
Speaker 2: money out of it. But keep it simple so people,

508
00:22:39,600 --> 00:22:41,720
Speaker 2: you don't ever want to put yourself in a position

509
00:22:41,800 --> 00:22:45,360
Speaker 2: of weakness where you have to over explain yourself as

510
00:22:45,359 --> 00:22:48,080
Speaker 2: to who you are and what you're doing. Right, And

511
00:22:48,119 --> 00:22:51,000
Speaker 2: we live in a world of add This is an

512
00:22:51,040 --> 00:22:53,960
Speaker 2: ad D society. I'm sure it's probably similar in Australias

513
00:22:53,960 --> 00:22:56,600
Speaker 2: as in America. People want the quick hit, they want

514
00:22:56,600 --> 00:22:58,320
Speaker 2: the quick this. They want to know in twenty seconds.

515
00:22:58,359 --> 00:23:03,400
Speaker 2: You've got about twenty seconds, maybe thirty to make your point,

516
00:23:03,680 --> 00:23:07,240
Speaker 2: to create your excitement. Would you agree with this? Oh yeah, totally.

517
00:23:07,359 --> 00:23:10,520
Speaker 2: So this is your this is it. You're going in there.

518
00:23:10,520 --> 00:23:12,240
Speaker 2: You got to throw that first punch. You've got to

519
00:23:12,280 --> 00:23:15,840
Speaker 2: create that that emphasis. Wow, this guy's really big. It's interesting.

520
00:23:16,320 --> 00:23:20,560
Speaker 2: Tell me more right, I want it. Okay, you got

521
00:23:20,600 --> 00:23:22,200
Speaker 2: to create that kind of an attitude of people.

522
00:23:22,359 --> 00:23:24,919
Speaker 1: And when I see you sitting here, you have not

523
00:23:25,040 --> 00:23:28,600
Speaker 1: disappointed in terms of the way you will your clothes.

524
00:23:28,280 --> 00:23:29,840
Speaker 3: Yourself, I mean. And Trump's the same.

525
00:23:29,880 --> 00:23:33,159
Speaker 1: Trump has been wearing the same not the same clothes,

526
00:23:33,160 --> 00:23:36,119
Speaker 1: but the same style of clothes forever. So I interviewed

527
00:23:36,160 --> 00:23:39,760
Speaker 1: him in twenty fifteen or sixteen, I can't remember exactly

528
00:23:39,800 --> 00:23:42,159
Speaker 1: what true it was, and he was, you know, the

529
00:23:42,160 --> 00:23:42,680
Speaker 1: red Tide.

530
00:23:45,880 --> 00:23:47,840
Speaker 2: I'd love to see his closet. It is probably blue blue,

531
00:23:47,880 --> 00:23:48,640
Speaker 2: blah blue, blah blue.

532
00:23:49,840 --> 00:23:51,720
Speaker 3: But you haven't just point either. So I think what's

533
00:23:51,720 --> 00:23:54,440
Speaker 3: important in these situations. And Bruce is a big, bigger

534
00:23:54,480 --> 00:23:55,800
Speaker 3: expert on this stuff than I am.

535
00:23:56,160 --> 00:23:58,840
Speaker 1: But if you are a brand, which he is, he's

536
00:23:58,880 --> 00:24:01,960
Speaker 1: a brand, and he's created in a brand around himself.

537
00:24:02,960 --> 00:24:05,720
Speaker 1: You know, we not only by what he says it's time, etc.

538
00:24:06,040 --> 00:24:08,840
Speaker 1: And clearly, but let's get ready to rumble with his brother,

539
00:24:08,880 --> 00:24:11,679
Speaker 1: but he has great band for himself. It's important that

540
00:24:11,720 --> 00:24:14,400
Speaker 1: you don't disappoint when you turn up to an audience.

541
00:24:14,480 --> 00:24:16,000
Speaker 1: This is a small audience, but even if it's a

542
00:24:16,000 --> 00:24:19,000
Speaker 1: bigger audience on Sunday, when you're you know, presenting yourself

543
00:24:19,000 --> 00:24:20,680
Speaker 1: in front of the millions of people will be watching

544
00:24:20,760 --> 00:24:21,440
Speaker 1: it on pay per.

545
00:24:21,400 --> 00:24:24,120
Speaker 2: View and at the stadium, you will not disappoint.

546
00:24:24,200 --> 00:24:26,720
Speaker 1: And it's important that you continue to do the same

547
00:24:26,760 --> 00:24:27,600
Speaker 1: thing every time.

548
00:24:28,040 --> 00:24:32,879
Speaker 2: Absolutely walking into this room, seeing the two three hundred

549
00:24:32,960 --> 00:24:35,080
Speaker 2: lovely people that are here, thank you so much for coming.

550
00:24:35,240 --> 00:24:37,520
Speaker 2: I'm very honored the fact that you even want to

551
00:24:37,560 --> 00:24:40,400
Speaker 2: hear me say my name or say anything. I still

552
00:24:40,400 --> 00:24:42,960
Speaker 2: say humble about everything every day. I do something every

553
00:24:42,960 --> 00:24:44,880
Speaker 2: time I walk in the octagonists. The first show I've

554
00:24:44,880 --> 00:24:46,639
Speaker 2: ever done. It's the first time that I've ever done,

555
00:24:46,840 --> 00:24:48,239
Speaker 2: being in front of you all here in two three

556
00:24:48,320 --> 00:24:50,080
Speaker 2: hundred people. It's just as important to me to look

557
00:24:50,119 --> 00:24:54,679
Speaker 2: good and speak well and hopefully help you or enhance you,

558
00:24:54,800 --> 00:24:57,920
Speaker 2: or motivate you for ten minutes, ten days, ten years,

559
00:24:58,280 --> 00:25:01,360
Speaker 2: or two minutes whatever. Then I've done my job. It's

560
00:25:01,359 --> 00:25:03,840
Speaker 2: about what you do with it. But walking in here

561
00:25:03,880 --> 00:25:06,359
Speaker 2: now and walking in the octagon on Sunday in front

562
00:25:06,359 --> 00:25:09,080
Speaker 2: of fifteen twenty thousand people in the millions watching the TV,

563
00:25:09,640 --> 00:25:12,080
Speaker 2: these are both just as important to me. And I

564
00:25:12,240 --> 00:25:14,840
Speaker 2: got to keep that passion because if I don't maintain

565
00:25:14,920 --> 00:25:17,119
Speaker 2: that passion for what I do, it's time for me

566
00:25:17,119 --> 00:25:20,040
Speaker 2: to say I'm done. You know. I mean, I love

567
00:25:20,080 --> 00:25:22,560
Speaker 2: the paycheck. I love making money. Am I doing well?

568
00:25:23,040 --> 00:25:25,359
Speaker 2: Could I retire? You know? Yeah? I could retire, But

569
00:25:25,440 --> 00:25:28,160
Speaker 2: I mean, am I going to retire with the full

570
00:25:28,520 --> 00:25:30,120
Speaker 2: knowledge that I will never have to worry about anything

571
00:25:30,119 --> 00:25:32,160
Speaker 2: the rest of my life? I love what I do.

572
00:25:32,920 --> 00:25:34,800
Speaker 2: Right in the moment I stopped loving what I do,

573
00:25:34,960 --> 00:25:36,840
Speaker 2: then I'll start loving something else.

574
00:25:36,920 --> 00:25:39,119
Speaker 3: You do something else. Yeah, it's interesting.

575
00:25:39,160 --> 00:25:40,480
Speaker 1: He's got a ring on his finger here on his

576
00:25:40,560 --> 00:25:42,440
Speaker 1: right hand on his full thing out.

577
00:25:42,480 --> 00:25:45,040
Speaker 2: It says UFC. Yeah, what's that? What's that ring?

578
00:25:45,080 --> 00:25:45,919
Speaker 3: Can you tell us about that?

579
00:25:46,160 --> 00:25:49,960
Speaker 2: Well, it's an octagon at UFC. When I turned fifty,

580
00:25:50,000 --> 00:25:52,879
Speaker 2: I had this made as a gift to myself and

581
00:25:52,880 --> 00:25:55,320
Speaker 2: I never knew the word black diamonds. I never knew

582
00:25:55,359 --> 00:25:57,800
Speaker 2: that black diamonds assisted. Two months later, the movie Blood

583
00:25:57,800 --> 00:25:59,680
Speaker 2: diamond came out with Leonardo DiCaprio, and I felt like

584
00:25:59,720 --> 00:26:01,920
Speaker 2: an it because I had black diamers put on my bracelet.

585
00:26:02,200 --> 00:26:07,280
Speaker 2: But any wait is what it is? I I wear

586
00:26:07,320 --> 00:26:10,160
Speaker 2: this ring in the octagon with pride. I had another

587
00:26:10,240 --> 00:26:12,720
Speaker 2: ring which was bebe my b ring, my family ring.

588
00:26:14,000 --> 00:26:16,400
Speaker 2: But I really love this. The UFC actually made this

589
00:26:16,440 --> 00:26:19,880
Speaker 2: for me. I didn't design this. I designed this and

590
00:26:20,920 --> 00:26:22,639
Speaker 2: I love it. Except if I ever get it a

591
00:26:22,720 --> 00:26:25,119
Speaker 2: go right and I hit somebody with this, it's going

592
00:26:25,119 --> 00:26:27,920
Speaker 2: to say UFC on their cheek and they're gonna I'm done.

593
00:26:27,960 --> 00:26:30,240
Speaker 2: I'm going to be arrested, probably with it about two hours.

594
00:26:30,800 --> 00:26:33,439
Speaker 1: But by the way, what I wouldn't mind just quickly

595
00:26:33,440 --> 00:26:35,920
Speaker 1: talking about is that you have a black belt in

596
00:26:36,000 --> 00:26:37,119
Speaker 1: one of the martial arts.

597
00:26:37,160 --> 00:26:39,320
Speaker 2: I have three black belts, so I have a secondary

598
00:26:39,320 --> 00:26:41,920
Speaker 2: black belt in tong Sudo and I'm a black belt

599
00:26:41,920 --> 00:26:43,840
Speaker 2: in a style called jiu jitsu Do, but I am

600
00:26:43,880 --> 00:26:46,399
Speaker 2: not a black jiu jitsu black belt. I want to

601
00:26:46,440 --> 00:26:49,159
Speaker 2: say this right now. Can I do jiu jitsu in

602
00:26:49,200 --> 00:26:51,480
Speaker 2: the years of oseration and my martial arts training, Yes,

603
00:26:51,840 --> 00:26:53,520
Speaker 2: but not as a black belt. I used to go

604
00:26:53,560 --> 00:26:58,159
Speaker 2: in and train a French Sabah fighter who created this

605
00:26:58,240 --> 00:27:00,880
Speaker 2: style jiu Jitsu Doo, and I was going to train

606
00:27:00,960 --> 00:27:04,480
Speaker 2: his black belts striking, and after about eight months of

607
00:27:04,520 --> 00:27:06,639
Speaker 2: training him striking, he presented me with a black belt.

608
00:27:06,920 --> 00:27:08,520
Speaker 2: But I will never ever say I'm truly a jiu

609
00:27:08,600 --> 00:27:10,240
Speaker 2: jitsu black belt. It's just one of the black belts

610
00:27:10,240 --> 00:27:13,120
Speaker 2: I hold. But I kicked box for twelve years very seriously,

611
00:27:13,200 --> 00:27:16,720
Speaker 2: and I was always fighting. I was doing martial arts.

612
00:27:16,720 --> 00:27:19,919
Speaker 2: I'm a surfer Malibu. We surf, we did martial arts.

613
00:27:19,960 --> 00:27:23,119
Speaker 2: I trained with Chuck Dorris's fighting partners. I've been in

614
00:27:23,160 --> 00:27:25,480
Speaker 2: martial arts since I was twelve, and when the UFC

615
00:27:25,600 --> 00:27:27,160
Speaker 2: came on the scene, I knew it was my world.

616
00:27:27,560 --> 00:27:29,840
Speaker 1: So can you just quickly tell us in the story

617
00:27:29,880 --> 00:27:32,080
Speaker 1: that when you were in the lift with Danna, you

618
00:27:32,160 --> 00:27:34,879
Speaker 1: came out having a few drinks and you've got in

619
00:27:34,880 --> 00:27:37,040
Speaker 1: a blue what we call the blue in Australia, what

620
00:27:37,080 --> 00:27:38,080
Speaker 1: do you we call.

621
00:27:38,000 --> 00:27:39,920
Speaker 3: It a blue, a blue, a punch up?

622
00:27:40,160 --> 00:27:42,800
Speaker 2: We call it a blue, a blue or a Steve oh,

623
00:27:43,080 --> 00:27:44,440
Speaker 2: because you're black and blue or blue.

624
00:27:44,480 --> 00:27:48,560
Speaker 3: That's interesting hopefully not you the other dude. So maybe

625
00:27:48,600 --> 00:27:49,440
Speaker 3: you should tell a story.

626
00:27:49,440 --> 00:27:50,679
Speaker 1: I mean, I can have you tell a story as

627
00:27:50,720 --> 00:27:52,280
Speaker 1: I've heard it, but you could tell a story like

628
00:27:52,720 --> 00:27:54,280
Speaker 1: you and Dan have been out drinking or something like that,

629
00:27:54,280 --> 00:27:55,800
Speaker 1: and then you've got in the lift of that was

630
00:27:55,800 --> 00:27:58,040
Speaker 1: a UFC fighter and then yeah, his name was you

631
00:27:58,119 --> 00:27:59,840
Speaker 1: Break Trigg, right, Trig Trigg.

632
00:28:00,440 --> 00:28:02,480
Speaker 2: He was a top ten Walter Wade in the world.

633
00:28:02,960 --> 00:28:04,760
Speaker 2: About a year before that happened. He had just got

634
00:28:04,800 --> 00:28:08,000
Speaker 2: bounced from the UFC because he lost three fights. We're

635
00:28:08,080 --> 00:28:10,800
Speaker 2: friends and my dad taught me as a kid. He said,

636
00:28:10,800 --> 00:28:13,200
Speaker 2: you're going to go to school. I was in Philadelphia

637
00:28:13,200 --> 00:28:14,719
Speaker 2: at the time. He goes, they're going to stand you up.

638
00:28:14,720 --> 00:28:16,719
Speaker 2: You're going to get pressed for your lunch money. You're

639
00:28:16,760 --> 00:28:19,000
Speaker 2: going to get pressed by the bullies. Just punch him

640
00:28:19,040 --> 00:28:21,840
Speaker 2: right in the nose, Just just punch him. Fight them.

641
00:28:21,880 --> 00:28:23,240
Speaker 2: If you get beat up, you get beat up. But

642
00:28:23,240 --> 00:28:24,480
Speaker 2: if you don't, you're going to get picked on the

643
00:28:24,480 --> 00:28:26,720
Speaker 2: rest of your life. So nobody puts their hands on me.

644
00:28:26,720 --> 00:28:28,919
Speaker 2: I don't care who you are, it's just not the

645
00:28:28,920 --> 00:28:31,960
Speaker 2: thing to do. I will not put my hands on you.

646
00:28:32,000 --> 00:28:33,520
Speaker 2: I don't expect you to put your hands on me.

647
00:28:33,920 --> 00:28:37,760
Speaker 2: So anyway, with that being he said, we had just

648
00:28:37,800 --> 00:28:41,920
Speaker 2: done a show in Vegas, a Fight Night, and Mike Olbery,

649
00:28:41,960 --> 00:28:45,520
Speaker 2: the commentator at the time, and Frank Trigg we all

650
00:28:45,560 --> 00:28:47,280
Speaker 2: went to Mike's room and we had a drink and

651
00:28:47,320 --> 00:28:50,080
Speaker 2: we're going to go out and we're all friends, right,

652
00:28:50,160 --> 00:28:51,640
Speaker 2: So we're on the tenth floor of the hard Rock

653
00:28:51,680 --> 00:28:54,480
Speaker 2: Hotel and we go to the elevator and we're laughing

654
00:28:54,520 --> 00:28:56,840
Speaker 2: and joking and the elevator opens up and there's Dana

655
00:28:56,920 --> 00:29:00,160
Speaker 2: and a security guy Tom. Now I'm the last walk in.

656
00:29:00,360 --> 00:29:02,440
Speaker 2: Frank Trigg. He wants to get back in the octagon.

657
00:29:02,520 --> 00:29:07,520
Speaker 2: He walked, here's Dana and if you can picture this, uh,

658
00:29:07,680 --> 00:29:10,840
Speaker 2: here's Dana and his security guy. Mike Ober goes here,

659
00:29:10,920 --> 00:29:12,920
Speaker 2: Frank Trigg goes here, and now I'm walking in a

660
00:29:13,000 --> 00:29:14,640
Speaker 2: Frank Amedia's like data. I want he gonna put me

661
00:29:14,720 --> 00:29:16,920
Speaker 2: back in the octagon. I want to fight. Da da

662
00:29:17,000 --> 00:29:18,840
Speaker 2: da da. And as I'm walking into the door, I

663
00:29:18,880 --> 00:29:21,360
Speaker 2: noticed Dana had this incredible watch band on it. I

664
00:29:21,440 --> 00:29:24,800
Speaker 2: love watches, so I just reacted. I just leaned over again.

665
00:29:24,840 --> 00:29:27,640
Speaker 2: That's such a cool watch. I really like that. And

666
00:29:27,680 --> 00:29:30,440
Speaker 2: all of a sudden, I get a ridge hand. He's

667
00:29:30,480 --> 00:29:32,040
Speaker 2: back here and I get a ridge hand, and Mike O,

668
00:29:32,160 --> 00:29:36,240
Speaker 2: that sounds pretty good. I get a ridge hand to

669
00:29:36,280 --> 00:29:39,400
Speaker 2: my throat, which is a chief shot, as we call it.

670
00:29:39,440 --> 00:29:41,240
Speaker 2: I can call something else, but I want to be played.

671
00:29:41,880 --> 00:29:44,560
Speaker 2: And I turn around and I look at Franken. I'm

672
00:29:45,360 --> 00:29:47,000
Speaker 2: frank you hit me. I go, why the F did

673
00:29:47,040 --> 00:29:49,200
Speaker 2: you hit me? And he looked at me and he said,

674
00:29:49,200 --> 00:29:52,480
Speaker 2: what are you going to do about it? My son

675
00:29:53,280 --> 00:29:56,200
Speaker 2: my street kicked in and I just went pop pop,

676
00:29:56,680 --> 00:29:59,520
Speaker 2: and it was on and the door's closed and there's

677
00:29:59,520 --> 00:30:03,880
Speaker 2: like ten going down. And so then the door's closed

678
00:30:03,920 --> 00:30:05,640
Speaker 2: after I popp him because I stepped in the elevator

679
00:30:05,640 --> 00:30:09,320
Speaker 2: and Dana's like up against the wall like this, and

680
00:30:09,400 --> 00:30:11,200
Speaker 2: the security guys like this, and I wasn't looking at

681
00:30:11,240 --> 00:30:13,320
Speaker 2: what they were doing, and we just start going at

682
00:30:13,360 --> 00:30:15,040
Speaker 2: it and going at it, and we're in a place

683
00:30:15,080 --> 00:30:17,600
Speaker 2: called the Hard Rock Hotel in Vegas, which has anybody

684
00:30:17,640 --> 00:30:19,680
Speaker 2: ever been there at the hard Rock Hotel. Well, you know,

685
00:30:19,720 --> 00:30:21,400
Speaker 2: when you go down to the first four in the lobby,

686
00:30:21,400 --> 00:30:25,360
Speaker 2: it's all glass encasements, right, and you know, we're slamming

687
00:30:25,360 --> 00:30:27,840
Speaker 2: each other, right, and I'm thinking the doors open, we

688
00:30:27,880 --> 00:30:31,520
Speaker 2: get down to the bottom. He needed me my shoulder

689
00:30:31,560 --> 00:30:34,440
Speaker 2: turned him against the wall. I was gonna, you know,

690
00:30:34,600 --> 00:30:37,800
Speaker 2: do whatever. And I feel the doors opening and I

691
00:30:37,840 --> 00:30:39,160
Speaker 2: threw my arms in the air and I go, Frank,

692
00:30:39,160 --> 00:30:41,080
Speaker 2: we're done. We're done. We're done. Because I knew we

693
00:30:41,080 --> 00:30:44,120
Speaker 2: would go out of the elevator, probably go through the glass, right,

694
00:30:44,160 --> 00:30:45,640
Speaker 2: who knows what was going to happen. And I'm not

695
00:30:45,640 --> 00:30:48,000
Speaker 2: about to embarrass the UOC and whatever. So I had

696
00:30:48,040 --> 00:30:49,920
Speaker 2: to wear with all the stuff to fight at that point.

697
00:30:50,520 --> 00:30:52,680
Speaker 2: And then, you know, kind of laughing. It was a

698
00:30:52,720 --> 00:30:55,600
Speaker 2: fun go And uh, there's blood up and down my shirt.

699
00:30:55,640 --> 00:30:58,720
Speaker 2: I look down my hand that my thumbs feel back.

700
00:30:58,720 --> 00:31:01,000
Speaker 2: I could see the bone in my thumb and blood's

701
00:31:01,000 --> 00:31:03,600
Speaker 2: gushing everywhere. And I guess I cut it on one

702
00:31:03,600 --> 00:31:05,880
Speaker 2: of his rings or his belt buckle. You know, things happen,

703
00:31:06,640 --> 00:31:13,120
Speaker 2: and Dana's like enjoying the heck out of it. And

704
00:31:13,160 --> 00:31:15,760
Speaker 2: so anyway, we said goodbyes, this and the other. I

705
00:31:15,760 --> 00:31:19,160
Speaker 2: went to the triage excuse me. I went to the

706
00:31:19,160 --> 00:31:20,880
Speaker 2: paramedics who were there in the hotel because we just

707
00:31:20,880 --> 00:31:22,840
Speaker 2: got done doing the fights, and they were, guys, can

708
00:31:22,880 --> 00:31:25,400
Speaker 2: you super golod shutting of brush and the stitches. So

709
00:31:25,480 --> 00:31:29,240
Speaker 2: I went to the hospital, the emergency ward. And this

710
00:31:29,280 --> 00:31:31,280
Speaker 2: is the really short version. I went to the emergency

711
00:31:31,280 --> 00:31:32,920
Speaker 2: ward and the doctor comes in and I can hear

712
00:31:32,920 --> 00:31:34,640
Speaker 2: my voice. In the next room, they're watching the repeat

713
00:31:34,760 --> 00:31:36,480
Speaker 2: of the Ultimate Fighter I did the earlier that day,

714
00:31:36,720 --> 00:31:39,320
Speaker 2: and he walks in. He looks at me for a docus,

715
00:31:39,440 --> 00:31:42,400
Speaker 2: What the effort you doing here? Right? And I go, well,

716
00:31:42,440 --> 00:31:45,440
Speaker 2: you know, here we go. So about six seven stitches,

717
00:31:45,880 --> 00:31:49,200
Speaker 2: five hundred dollars TECHNI shot, go back with a wrap thumb,

718
00:31:49,320 --> 00:31:51,880
Speaker 2: go out that night, have a good time doing what

719
00:31:51,920 --> 00:31:54,080
Speaker 2: you do in Vegas. And I left it at that,

720
00:31:54,120 --> 00:31:56,640
Speaker 2: and I told my parents. I told my brother I

721
00:31:57,120 --> 00:31:59,960
Speaker 2: don't talk about fights. They happened. They happened. Two days later,

722
00:32:00,640 --> 00:32:02,400
Speaker 2: a fighter named Mikey Burnett comes up to me and

723
00:32:02,440 --> 00:32:04,320
Speaker 2: he says, hey, boff, like a what he goes, I

724
00:32:04,400 --> 00:32:07,120
Speaker 2: heard you took it to the trick Mikey, I didn't

725
00:32:07,120 --> 00:32:09,360
Speaker 2: tell anybody who's who's talking. He goes, he goes, Dana's

726
00:32:09,360 --> 00:32:14,200
Speaker 2: telling everybody everybody. So then it became like an urban legend.

727
00:32:14,240 --> 00:32:16,920
Speaker 2: And and and Dana we get along great. Dana is

728
00:32:16,920 --> 00:32:19,920
Speaker 2: an amazing person. He's the reason we're here where we

729
00:32:19,920 --> 00:32:22,920
Speaker 2: are today, along with everybody's efforts. Uh. He called me

730
00:32:23,000 --> 00:32:24,960
Speaker 2: up a couple of years ago or a few years ago,

731
00:32:25,040 --> 00:32:27,120
Speaker 2: whatever it was, and they made an animated show on

732
00:32:27,240 --> 00:32:29,959
Speaker 2: the elevator fight and by life, he goes, bluff, Wait,

733
00:32:30,000 --> 00:32:31,640
Speaker 2: do you see this is the best thing we ever did.

734
00:32:32,360 --> 00:32:34,840
Speaker 2: You just can't stop talking about it, can't you?

735
00:32:34,840 --> 00:32:35,040
Speaker 3: You know?

736
00:32:36,120 --> 00:32:38,040
Speaker 1: And what's amazing is that to just go back and

737
00:32:38,080 --> 00:32:41,000
Speaker 1: let let it happen. And I was watching him in

738
00:32:41,040 --> 00:32:43,240
Speaker 1: the press on all the presses in the last couple

739
00:32:43,280 --> 00:32:46,320
Speaker 1: of days, and uh, Strickling was out there getting stuck

740
00:32:46,320 --> 00:32:48,560
Speaker 1: into everybody. And Dinah was just like, this is somebody

741
00:32:48,680 --> 00:32:52,720
Speaker 1: us some questions Sean, and Sean inimbit why it was

742
00:32:52,760 --> 00:32:54,840
Speaker 1: sort of giving everybody chake and putting in the sway

743
00:32:54,880 --> 00:32:57,480
Speaker 1: woods and blah blah blah and uh and and the

744
00:32:57,560 --> 00:32:59,760
Speaker 1: camera assumed of as a diner and Dinny just standing

745
00:33:00,040 --> 00:33:01,560
Speaker 1: half in his head off, he's just letting it go,

746
00:33:01,840 --> 00:33:03,960
Speaker 1: and Strangland was basically saying, look, I'm here to fight.

747
00:33:03,920 --> 00:33:05,760
Speaker 2: For freedom of speech. I'll say what the fucker like.

748
00:33:06,320 --> 00:33:09,160
Speaker 1: Basically, that's the reason he's using actually more colorful words

749
00:33:09,160 --> 00:33:11,959
Speaker 1: than that. But the great thing about Dana is he

750
00:33:12,040 --> 00:33:15,600
Speaker 1: does not try to coach anyone in a way that

751
00:33:15,680 --> 00:33:19,959
Speaker 1: they have to address the media probably more importantly, and

752
00:33:19,960 --> 00:33:21,800
Speaker 1: I think it's one of the big successes of the UFC.

753
00:33:22,400 --> 00:33:25,120
Speaker 1: He allows people to be authentic and that's that's one

754
00:33:25,160 --> 00:33:27,400
Speaker 1: of the great things about UFC is authentic. And I

755
00:33:27,440 --> 00:33:30,520
Speaker 1: just don't mean individuals are authentic when when the way

756
00:33:30,520 --> 00:33:32,600
Speaker 1: they express themselves, you know, and however they want to

757
00:33:32,600 --> 00:33:35,880
Speaker 1: express themselves. But what's authentic about it is it's not

758
00:33:35,920 --> 00:33:37,720
Speaker 1: a stitch up. And I know you love boxing. I

759
00:33:37,720 --> 00:33:40,240
Speaker 1: love boxing too, and I'm very close to boxing in Australia.

760
00:33:40,840 --> 00:33:45,200
Speaker 1: But UFC, there's no bullshit. You fight the person in

761
00:33:45,240 --> 00:33:48,400
Speaker 1: your waight division who's next in line to fight. You

762
00:33:48,520 --> 00:33:51,480
Speaker 1: don't fight the fifteenth guy. If you're at the top

763
00:33:51,480 --> 00:33:54,200
Speaker 1: of the tree, you don't control it. UFC sets the fighters,

764
00:33:54,200 --> 00:33:56,880
Speaker 1: they're the matchmaker. You're as in boxing, you've got a

765
00:33:56,920 --> 00:33:59,400
Speaker 1: manager and manager trying to do it. You know, we

766
00:33:59,400 --> 00:34:01,920
Speaker 1: don't really see the best outcomes. And I think that

767
00:34:02,080 --> 00:34:06,440
Speaker 1: whole in authenticity, that that authentic piece that Dinah's created

768
00:34:06,800 --> 00:34:08,720
Speaker 1: is amazing, like absolutely amazing.

769
00:34:09,000 --> 00:34:13,520
Speaker 2: It is amazing. By the way, segue back, I don't

770
00:34:14,000 --> 00:34:16,920
Speaker 2: ever say in that fight in the elevator that I betrayed.

771
00:34:16,960 --> 00:34:19,480
Speaker 2: I don't talk like that. Okay, what happened happened friendly

772
00:34:19,480 --> 00:34:21,719
Speaker 2: tet a tech between two friends, and I come from

773
00:34:21,719 --> 00:34:23,600
Speaker 2: the school that you have one, you have a beer afterwards,

774
00:34:23,640 --> 00:34:27,280
Speaker 2: Yeah totally. Yeah. Nowadays you get shot or what happens.

775
00:34:27,920 --> 00:34:32,080
Speaker 2: Yeah exactly, yeah, exactly. So getting back what you're saying is,

776
00:34:32,600 --> 00:34:34,640
Speaker 2: you know, in boxing, one of the things about boxing,

777
00:34:35,000 --> 00:34:36,960
Speaker 2: loving it the way I do, there's so many promoters

778
00:34:37,680 --> 00:34:40,680
Speaker 2: and top fighter here, top boxer here, but do they

779
00:34:40,680 --> 00:34:45,440
Speaker 2: ever meet right. The UFC has the hundreds or however

780
00:34:45,520 --> 00:34:48,479
Speaker 2: many fighters they have on the roster, and the best

781
00:34:48,560 --> 00:34:51,239
Speaker 2: always fight the best. And of course he has to

782
00:34:51,360 --> 00:34:54,000
Speaker 2: negotiate with the managers and the agents and all that,

783
00:34:54,360 --> 00:34:57,960
Speaker 2: but he gets the job done right, and he's providing entertainment.

784
00:34:58,920 --> 00:35:01,920
Speaker 2: Dana wants to give you the best entertainment that we

785
00:35:02,000 --> 00:35:05,120
Speaker 2: can give you with the best, fighting the best, and

786
00:35:05,160 --> 00:35:07,200
Speaker 2: the man is set. I don't even know if he sleeps.

787
00:35:07,640 --> 00:35:10,759
Speaker 2: You know, he's just constantly on the go doing what

788
00:35:10,800 --> 00:35:13,080
Speaker 2: he's doing. And I will say it again, it is

789
00:35:13,160 --> 00:35:17,279
Speaker 2: a joy. It is an honor to work for data.

790
00:35:17,320 --> 00:35:19,640
Speaker 2: It'll be twenty nine years from me February sixteenth of

791
00:35:19,680 --> 00:35:22,040
Speaker 2: this month that I stepped in the OCGON twenty nine years.

792
00:35:22,760 --> 00:35:26,080
Speaker 2: My first fight was UFC A to buy him on

793
00:35:26,120 --> 00:35:30,680
Speaker 2: Puerto Rico, where I announced the prelims. But watching the

794
00:35:30,680 --> 00:35:34,120
Speaker 2: evolutionary process of when Dana took over the UFC about

795
00:35:34,160 --> 00:35:36,480
Speaker 2: three four years after I started to where it is today.

796
00:35:37,600 --> 00:35:39,480
Speaker 2: It's just an amazing to be in this rocket ship

797
00:35:39,560 --> 00:35:42,080
Speaker 2: going uphill and having a first class seat and seeing

798
00:35:42,120 --> 00:35:44,839
Speaker 2: everything that I've been able to see in experience. And

799
00:35:44,920 --> 00:35:46,479
Speaker 2: I don't think we would be here if it wasn't

800
00:35:46,480 --> 00:35:49,000
Speaker 2: for Dana White and for Tita Brothers, who were his

801
00:35:49,040 --> 00:35:52,279
Speaker 2: partners back then, and the powers that be involved, because

802
00:35:52,280 --> 00:35:54,440
Speaker 2: we were in danger going out of business before he

803
00:35:54,480 --> 00:35:54,960
Speaker 2: took it over.

804
00:35:55,120 --> 00:35:57,160
Speaker 3: He's taken to the whole whole new level, of.

805
00:35:57,520 --> 00:36:00,600
Speaker 2: Whole new level. I think boxing is learn as we've

806
00:36:00,640 --> 00:36:03,880
Speaker 2: learned from boxing I think boxing has learned with what

807
00:36:04,000 --> 00:36:08,560
Speaker 2: he's done with the UFC, you know, and I hope

808
00:36:08,560 --> 00:36:11,440
Speaker 2: so I want everybody to be successful, whether boxing from

809
00:36:11,520 --> 00:36:13,400
Speaker 2: order another mme for order, whatever, we all have the

810
00:36:13,480 --> 00:36:16,319
Speaker 2: right to be successful. Just do a rate and treat

811
00:36:16,320 --> 00:36:16,920
Speaker 2: the fighter's rate.

812
00:36:17,320 --> 00:36:19,360
Speaker 1: So a lot of people's room probably don't know this,

813
00:36:19,440 --> 00:36:23,000
Speaker 1: but Data comes from a very humble background. And he

814
00:36:23,480 --> 00:36:25,240
Speaker 1: was a boxing himself then to become a boxing trainer,

815
00:36:25,280 --> 00:36:26,799
Speaker 1: and he had a bit of drama and wherever he

816
00:36:26,920 --> 00:36:29,319
Speaker 1: was training and had to move away. But he's one

817
00:36:29,360 --> 00:36:31,960
Speaker 1: of those individuals who's you know, it wasn't like he

818
00:36:32,040 --> 00:36:34,280
Speaker 1: was born into it and or inherited from his parents

819
00:36:34,400 --> 00:36:36,360
Speaker 1: or whatever, and he had to make a commitment towards

820
00:36:36,400 --> 00:36:38,600
Speaker 1: it and take a leap of faith with the Fatid

821
00:36:38,640 --> 00:36:41,799
Speaker 1: brothers buying you in the beginning. Sure, he's done very well,

822
00:36:41,800 --> 00:36:43,879
Speaker 1: made a lot of money. One of the things that

823
00:36:43,920 --> 00:36:47,480
Speaker 1: you're observed, and you're a very close person to UFC

824
00:36:47,600 --> 00:36:49,399
Speaker 1: and Dana in particular, what are some of the things

825
00:36:49,400 --> 00:36:52,759
Speaker 1: that you've observed, maybe even learned about being a good

826
00:36:52,800 --> 00:36:54,920
Speaker 1: business person by watching Dana.

827
00:36:54,680 --> 00:36:57,040
Speaker 3: White, Like he would have to be one of the.

828
00:36:56,640 --> 00:36:59,480
Speaker 1: Most successful business people relative to that brand in that

829
00:36:59,520 --> 00:37:01,160
Speaker 1: business in the world.

830
00:37:00,880 --> 00:37:06,399
Speaker 2: Today, Well, we get back to the consistency level. He's

831
00:37:06,520 --> 00:37:11,319
Speaker 2: very consistent in his efforts. He's very passionate about what

832
00:37:11,360 --> 00:37:14,480
Speaker 2: he does. And through the trial and eraror that he

833
00:37:14,520 --> 00:37:16,520
Speaker 2: went through in the beginning, because there was trial and era.

834
00:37:16,680 --> 00:37:21,640
Speaker 2: You know, they basically his partner, the Cheeta Brothers, whether

835
00:37:21,680 --> 00:37:24,839
Speaker 2: it was Lorenzo or his brother, told him, you know, hey,

836
00:37:24,840 --> 00:37:26,920
Speaker 2: it's time to sell it. We're forty four something like

837
00:37:26,960 --> 00:37:29,239
Speaker 2: forty two to forty four million in the whole, right,

838
00:37:29,400 --> 00:37:32,680
Speaker 2: Dana wound up getting a buyer for and again my

839
00:37:32,760 --> 00:37:34,640
Speaker 2: numbers could be off, so please excuse me getting a

840
00:37:34,640 --> 00:37:36,759
Speaker 2: buyer for around seven eight million whatever it was if

841
00:37:36,800 --> 00:37:39,960
Speaker 2: I read it correctly. And then they decided not to

842
00:37:40,000 --> 00:37:42,440
Speaker 2: do it, and they rolled the dice by paying to

843
00:37:42,520 --> 00:37:46,520
Speaker 2: have a show done called The Ultimate Fighter, and they

844
00:37:46,640 --> 00:37:48,880
Speaker 2: just never lost their passion and they wanted to make

845
00:37:48,920 --> 00:37:50,680
Speaker 2: this thing happen, and they went through it thick and

846
00:37:50,719 --> 00:37:53,680
Speaker 2: thin and luckily with the pocketbooks that they had. And

847
00:37:53,760 --> 00:37:55,560
Speaker 2: when we had the first season of The Ultimate Fighter

848
00:37:55,600 --> 00:37:59,200
Speaker 2: on Spike TV, it came down to the final event

849
00:37:59,239 --> 00:38:01,880
Speaker 2: in that fight, which was Preeten Forrest Griffin and Stephan Bonner,

850
00:38:02,480 --> 00:38:05,040
Speaker 2: and if you understand TV ratings, you know a one

851
00:38:05,080 --> 00:38:08,560
Speaker 2: to two or three. During that final event, which was

852
00:38:08,600 --> 00:38:10,680
Speaker 2: such an incredible fight, I think they scored like a

853
00:38:10,719 --> 00:38:13,919
Speaker 2: twelve or higher rating. Everybody was tuned into the show,

854
00:38:14,440 --> 00:38:16,480
Speaker 2: which made the show a hit. Everybody started watching, and

855
00:38:16,719 --> 00:38:20,200
Speaker 2: suddenly at that point we started propelling again as the UFC.

856
00:38:20,840 --> 00:38:24,600
Speaker 2: So it's like, if you believe in yourself as he

857
00:38:24,680 --> 00:38:29,719
Speaker 2: does so well, don't give up, keep pushing, keep going.

858
00:38:29,760 --> 00:38:31,480
Speaker 2: There is a point where you have to realize it's

859
00:38:31,480 --> 00:38:33,400
Speaker 2: time to get up to the table and find another game.

860
00:38:33,680 --> 00:38:35,279
Speaker 2: That's true of every business, and you've got to be

861
00:38:35,320 --> 00:38:39,359
Speaker 2: realistic about that in yourself too. But he realized that, hey, okay, yeah,

862
00:38:39,360 --> 00:38:40,919
Speaker 2: we're forty four million in the whole. We just spent

863
00:38:41,000 --> 00:38:43,080
Speaker 2: all this money in the show, but now we're taking

864
00:38:43,160 --> 00:38:46,120
Speaker 2: off again. Let's keep going, Let's keep going, and it

865
00:38:46,200 --> 00:38:47,080
Speaker 2: just kept taking off.

866
00:38:47,560 --> 00:38:51,520
Speaker 1: You're a big thinker, and Dana's a beig thinking too.

867
00:38:51,880 --> 00:38:55,759
Speaker 1: How important is it to once you've got the thing right?

868
00:38:56,520 --> 00:38:58,480
Speaker 1: And you said consistency and you've got to be consistent,

869
00:38:58,480 --> 00:39:00,799
Speaker 1: and how important is it to start to continue to

870
00:39:00,840 --> 00:39:01,600
Speaker 1: innovate as well?

871
00:39:01,680 --> 00:39:04,520
Speaker 3: So innovate your product, innovate around your product.

872
00:39:05,440 --> 00:39:08,400
Speaker 2: Well, I always say that the hardest thing in business

873
00:39:08,480 --> 00:39:11,960
Speaker 2: is not it's not getting there, it's once you reach

874
00:39:12,000 --> 00:39:15,080
Speaker 2: that plateau, is maintaining that and staying there. That's that's

875
00:39:15,120 --> 00:39:17,000
Speaker 2: the hardest part. And that's where you want to stay

876
00:39:17,000 --> 00:39:19,920
Speaker 2: again with your consistency, your passion, and don't give up

877
00:39:19,920 --> 00:39:21,400
Speaker 2: because oh I made it. Now I can relax a

878
00:39:21,440 --> 00:39:23,799
Speaker 2: little bit. Not really, Now's the time to really pay

879
00:39:23,840 --> 00:39:26,399
Speaker 2: attention to everything needs to be done when it comes

880
00:39:26,440 --> 00:39:28,759
Speaker 2: to the branding and the consistency of the branding and

881
00:39:29,239 --> 00:39:31,480
Speaker 2: keeping the awareness out there, and the quality of your

882
00:39:31,520 --> 00:39:35,560
Speaker 2: product and their salespeople, everybody involved in the company and

883
00:39:35,880 --> 00:39:39,480
Speaker 2: Data was a very big micro manager. Not that he's

884
00:39:39,520 --> 00:39:43,200
Speaker 2: not still and had us, you know, watching over everything,

885
00:39:43,880 --> 00:39:45,520
Speaker 2: and he still is to a large extent. But he

886
00:39:45,640 --> 00:39:48,680
Speaker 2: surrounded himself with a great team. He has a great

887
00:39:48,680 --> 00:39:51,600
Speaker 2: team of people, and that's very important to you too.

888
00:39:51,600 --> 00:39:54,120
Speaker 2: Who's on your team? Who are who are the people

889
00:39:54,160 --> 00:39:56,719
Speaker 2: that are backing you up? You know, you get sick,

890
00:39:56,800 --> 00:39:59,800
Speaker 2: you can't go to work, you want to take a vacation,

891
00:40:00,080 --> 00:40:01,960
Speaker 2: want to do whatever? Who is your team? Are you

892
00:40:02,040 --> 00:40:04,120
Speaker 2: a one man, one woman army? Are you a team

893
00:40:04,640 --> 00:40:08,160
Speaker 2: and the quality of your team, and it's almost like

894
00:40:08,160 --> 00:40:10,759
Speaker 2: you're it's a family, you know, and you want to

895
00:40:10,800 --> 00:40:14,080
Speaker 2: keep that family atmosphere. But you you still got to

896
00:40:14,120 --> 00:40:18,480
Speaker 2: govern your business with a strong arm, right, make sure

897
00:40:18,480 --> 00:40:21,759
Speaker 2: people are doing their job and treat correctly. I know

898
00:40:21,800 --> 00:40:23,880
Speaker 2: I kind of segueing away from your question a little bit,

899
00:40:23,920 --> 00:40:26,239
Speaker 2: and I apologize for that. But one thing I want

900
00:40:26,239 --> 00:40:27,880
Speaker 2: to say too, is that when you have a company

901
00:40:28,280 --> 00:40:30,600
Speaker 2: and you have people working for you, sure you want

902
00:40:30,640 --> 00:40:32,360
Speaker 2: to pay them correctly. You want to make them happy.

903
00:40:32,480 --> 00:40:34,520
Speaker 2: When they love doing what they're doing, They're going to

904
00:40:34,560 --> 00:40:36,400
Speaker 2: pay properly. But I'll tell you one of the biggest

905
00:40:36,440 --> 00:40:38,439
Speaker 2: things that's missing in a lot of companies that I see,

906
00:40:38,840 --> 00:40:40,960
Speaker 2: it's walking into somebody and patting them on the back

907
00:40:41,000 --> 00:40:43,440
Speaker 2: and telling them they do a good job, making them

908
00:40:43,440 --> 00:40:47,200
Speaker 2: feel appreciated. That's worth thousands of dollars to some people.

909
00:40:47,200 --> 00:40:49,359
Speaker 2: They just want to be appreciated and know they're part

910
00:40:49,400 --> 00:40:51,640
Speaker 2: of the team. And I don't see that a lot

911
00:40:51,680 --> 00:40:56,000
Speaker 2: of times in businesses. He's dynal though, Oh yeah, Dana's

912
00:40:56,400 --> 00:40:58,799
Speaker 2: he takes great care of his people, you know that

913
00:40:58,880 --> 00:41:03,080
Speaker 2: I can see. I mean, he coverage it strong hond

914
00:41:03,120 --> 00:41:04,640
Speaker 2: you're going to work for UFC, You're going to work.

915
00:41:04,719 --> 00:41:08,000
Speaker 1: He's well and he sort of came across from he's

916
00:41:08,000 --> 00:41:09,440
Speaker 1: not somebody to be trifled with, but at the same

917
00:41:09,440 --> 00:41:12,000
Speaker 1: time as his extraordinarily I don't want to use the

918
00:41:12,000 --> 00:41:14,320
Speaker 1: word chumming because it sounds a little bit fake. He wasn't,

919
00:41:14,440 --> 00:41:18,560
Speaker 1: but he was engaging, like I wanted to talk to him,

920
00:41:18,600 --> 00:41:20,759
Speaker 1: and he was making me feel as though he wanted

921
00:41:20,800 --> 00:41:21,920
Speaker 1: to talk to me, and he had the premier in

922
00:41:21,960 --> 00:41:24,479
Speaker 1: the extreme. He made me in the Premier look cool

923
00:41:24,800 --> 00:41:27,160
Speaker 1: like and that's pretty hard to do. Like poor premiere

924
00:41:27,239 --> 00:41:28,880
Speaker 1: in New South Wales's dressed in his suit and ever.

925
00:41:29,280 --> 00:41:31,400
Speaker 1: But the Premier actually is quite cool and he loves mma.

926
00:41:31,600 --> 00:41:36,280
Speaker 1: He loves martial lights of every type. But Dana was smart.

927
00:41:36,480 --> 00:41:39,600
Speaker 1: He did not leave anybody out, so he would engage

928
00:41:39,640 --> 00:41:42,800
Speaker 1: the premiere in the questioning. So I was hosting it.

929
00:41:42,880 --> 00:41:45,799
Speaker 1: But Dana knew when to talk to the premier direct.

930
00:41:45,960 --> 00:41:49,680
Speaker 1: He was very good at reading the room and he's

931
00:41:49,719 --> 00:41:51,759
Speaker 1: the leader of the organization. He could easily say this,

932
00:41:51,880 --> 00:41:53,919
Speaker 1: and I'm a rich dude, I don't need to talk

933
00:41:53,920 --> 00:41:56,439
Speaker 1: to you. I'll just do a ten minute conversation I'm

934
00:41:56,480 --> 00:41:58,800
Speaker 1: out the door, but he gave us extra time.

935
00:41:59,040 --> 00:42:00,720
Speaker 3: He actually went on even further.

936
00:42:00,840 --> 00:42:02,840
Speaker 1: And and I know it's important to talk to the

937
00:42:02,880 --> 00:42:04,600
Speaker 1: premiers us, but he doesn't need to do it.

938
00:42:04,600 --> 00:42:06,319
Speaker 3: It's going to happen whether the Premier likes it or not.

939
00:42:06,840 --> 00:42:07,680
Speaker 2: The USC the.

940
00:42:07,640 --> 00:42:09,359
Speaker 1: Event is going to be as popular whether the Premier

941
00:42:09,440 --> 00:42:12,239
Speaker 1: comes in or not. So how important is it to

942
00:42:12,280 --> 00:42:15,000
Speaker 1: be able to read the room? And whether it's one

943
00:42:15,080 --> 00:42:19,640
Speaker 1: on one or one on thirty, you do it.

944
00:42:19,640 --> 00:42:22,200
Speaker 2: It's very important. Yeah, I mean, I'm looking at you,

945
00:42:22,239 --> 00:42:25,480
Speaker 2: we're having a conversation, but I'm also talking to you too.

946
00:42:25,560 --> 00:42:29,400
Speaker 2: You know, everybody, everybody, we're all important. You're important, I'm important.

947
00:42:29,400 --> 00:42:31,840
Speaker 2: Every single person in this room is important. And to

948
00:42:31,880 --> 00:42:34,000
Speaker 2: sit here and think that any of you are not important, well,

949
00:42:34,160 --> 00:42:37,920
Speaker 2: that's wrong, that's wrong. We're all equal. We prove ourselves

950
00:42:38,120 --> 00:42:39,960
Speaker 2: in the pudding, we prove themselves of what we do.

951
00:42:40,239 --> 00:42:43,040
Speaker 2: But we're all created equal. I can't jump and take

952
00:42:43,040 --> 00:42:46,719
Speaker 2: a basketbay Michael Jordan, but we're all created equal.

953
00:42:46,800 --> 00:42:51,080
Speaker 1: He can't say, he can't say it's time though, Can

954
00:42:51,120 --> 00:42:53,080
Speaker 1: I ask you about that?

955
00:42:52,640 --> 00:42:55,240
Speaker 3: The phrase is time? Is that your phrase?

956
00:42:55,480 --> 00:42:56,120
Speaker 2: Yes? Yeah?

957
00:42:56,160 --> 00:42:57,400
Speaker 3: And do you have that trademarked.

958
00:42:57,840 --> 00:43:00,479
Speaker 1: Yes, you have the trademarked as well, and can I

959
00:43:00,480 --> 00:43:03,759
Speaker 1: I mean you're sixty sevn years of age, so you

960
00:43:03,800 --> 00:43:07,160
Speaker 1: know your your voice. I mean, how do you keep

961
00:43:07,160 --> 00:43:11,920
Speaker 1: your voice as pitch perfect, particularly when the way you

962
00:43:11,960 --> 00:43:12,840
Speaker 1: say it you scream?

963
00:43:12,840 --> 00:43:15,200
Speaker 3: I thought to himself, I'll try it. I tried at home.

964
00:43:15,600 --> 00:43:17,200
Speaker 3: I had this and my voice.

965
00:43:17,880 --> 00:43:18,839
Speaker 2: All other join the game.

966
00:43:20,040 --> 00:43:21,839
Speaker 1: I tend to talk much quiet. A lot of people

967
00:43:21,840 --> 00:43:23,360
Speaker 1: tell me that is they listen to my podcast. It

968
00:43:23,400 --> 00:43:25,000
Speaker 1: actually makes it fall asleep. I don't know anyone in

969
00:43:25,000 --> 00:43:28,160
Speaker 1: this room and fell aston my podcast back. I'm happy

970
00:43:28,160 --> 00:43:30,800
Speaker 1: I can make you feel relaxed at least, but doing it's.

971
00:43:30,640 --> 00:43:32,919
Speaker 3: Time, What do you do? Is this some trick you do?

972
00:43:32,920 --> 00:43:35,840
Speaker 1: Do you do see a practitioner, a voice specialist to

973
00:43:36,040 --> 00:43:37,840
Speaker 1: you look, spray this in your mouth or whatever?

974
00:43:37,920 --> 00:43:38,560
Speaker 2: What do you do?

975
00:43:38,920 --> 00:43:40,439
Speaker 3: Now? Maybe there is some trick here.

976
00:43:40,480 --> 00:43:43,319
Speaker 2: Well, I'd like to start up by saying, and when

977
00:43:43,320 --> 00:43:47,320
Speaker 2: I first became an announcer of managing my legendary brother Michael,

978
00:43:47,960 --> 00:43:50,000
Speaker 2: everybody won. Everybody thought you had to have a freeze,

979
00:43:50,040 --> 00:43:51,200
Speaker 2: you had to be freeze for even you had to

980
00:43:51,200 --> 00:43:52,759
Speaker 2: start off with a freeze. So I didn't start off

981
00:43:52,760 --> 00:43:55,280
Speaker 2: in announcing with a freeze. I never had a freeze.

982
00:43:55,480 --> 00:43:57,120
Speaker 2: To me, it wasn't what I say, it's how I

983
00:43:57,160 --> 00:43:59,359
Speaker 2: say it. But I also told myself in the first

984
00:43:59,360 --> 00:44:01,640
Speaker 2: three years of charting out as an announcer, if I

985
00:44:01,640 --> 00:44:04,520
Speaker 2: couldn't develop my own unique style and be recognized for

986
00:44:04,640 --> 00:44:07,759
Speaker 2: my style and not recognized as Michael Buffer's brother, but

987
00:44:07,840 --> 00:44:10,319
Speaker 2: rerecognized as Bruce Buffer, then I was going to quit.

988
00:44:10,360 --> 00:44:12,520
Speaker 2: I was going to give it up. So it was

989
00:44:12,560 --> 00:44:18,000
Speaker 2: about six seven years into my announcing, as I was perfecting,

990
00:44:18,040 --> 00:44:19,920
Speaker 2: I look back the first time I announced, and I'm like, oh,

991
00:44:20,400 --> 00:44:24,279
Speaker 2: you know, we're all different. We all evolutionary process of

992
00:44:24,280 --> 00:44:29,160
Speaker 2: getting better with your tool. Every morning I had Tennessee.

993
00:44:29,160 --> 00:44:30,319
Speaker 2: But one of the things I do in the morning,

994
00:44:30,360 --> 00:44:32,759
Speaker 2: when I'm shaving or looking in the mirror, I would say,

995
00:44:33,200 --> 00:44:36,240
Speaker 2: it's time. I've been doing this for years and because

996
00:44:36,320 --> 00:44:38,080
Speaker 2: to me, that meant to me, It's time to have

997
00:44:38,160 --> 00:44:40,480
Speaker 2: the best day I've ever had. It's time to be

998
00:44:40,520 --> 00:44:42,560
Speaker 2: the best I can be. It's time to put it

999
00:44:42,560 --> 00:44:47,080
Speaker 2: all together. Right. So I realized at the end, when

1000
00:44:47,080 --> 00:44:50,480
Speaker 2: you're announcing the main event, and this is something I

1001
00:44:50,560 --> 00:44:52,680
Speaker 2: learned from Michael, is when you go into the judges'

1002
00:44:52,760 --> 00:44:55,600
Speaker 2: names and the commission and all you're creating all this

1003
00:44:55,719 --> 00:44:57,879
Speaker 2: excitement with this is the main event. But then you're

1004
00:44:57,960 --> 00:44:59,719
Speaker 2: naming all the judges or you're taking the air out

1005
00:44:59,719 --> 00:45:01,839
Speaker 2: of the and you want to kind of bring them

1006
00:45:01,880 --> 00:45:04,480
Speaker 2: back in and create the excitement. So I thought, Okay, well,

1007
00:45:04,480 --> 00:45:06,359
Speaker 2: the fans are watching on TV. This is a six

1008
00:45:06,360 --> 00:45:08,319
Speaker 2: to seven hour show. They've been watching for let's say

1009
00:45:08,360 --> 00:45:10,600
Speaker 2: five hours. It's coming down to the main event. The

1010
00:45:10,600 --> 00:45:12,759
Speaker 2: people were in the audience, they had the same They've

1011
00:45:12,800 --> 00:45:14,759
Speaker 2: been watching for five hours, coming down to the main event.

1012
00:45:14,800 --> 00:45:16,720
Speaker 2: The fighters have been training for eight to ten weeks,

1013
00:45:17,040 --> 00:45:19,319
Speaker 2: give or take. Now it's coming down and putting their blood,

1014
00:45:19,320 --> 00:45:21,400
Speaker 2: sweat and tears on the line the main event in

1015
00:45:21,440 --> 00:45:25,120
Speaker 2: their lives. It's time. This is the moment we've all

1016
00:45:25,200 --> 00:45:28,440
Speaker 2: been waiting for. And I thought I started the show off.

1017
00:45:28,440 --> 00:45:31,399
Speaker 2: I used to start it off by saying it's time

1018
00:45:31,440 --> 00:45:35,080
Speaker 2: to begin the Ultimate Fighting Championship. Like that I would

1019
00:45:35,080 --> 00:45:37,440
Speaker 2: do start at the show. And then when Dana took

1020
00:45:37,440 --> 00:45:39,919
Speaker 2: over the UFC, I had the Godfather meeting. They flew

1021
00:45:39,920 --> 00:45:42,359
Speaker 2: me to Vegas and sat across the table from and

1022
00:45:42,360 --> 00:45:44,919
Speaker 2: he goes, you know, I want you to stop saying

1023
00:45:44,960 --> 00:45:46,719
Speaker 2: that at the beginning of the show, and I like

1024
00:45:46,760 --> 00:45:48,840
Speaker 2: you to shorten your announcements a little bit. The announcement

1025
00:45:48,920 --> 00:45:50,920
Speaker 2: you did for Tito Ortiz and Evan Tanner in Lenic

1026
00:45:50,960 --> 00:45:53,560
Speaker 2: City is the greatest announcement I've ever heard you make.

1027
00:45:53,560 --> 00:45:55,879
Speaker 2: I'd love for hear you to keep that same tempo.

1028
00:45:56,120 --> 00:45:58,480
Speaker 2: So I took what Dana told me and I followed it.

1029
00:45:58,560 --> 00:46:00,520
Speaker 2: And then I thought, you know, if I'm not going

1030
00:46:00,560 --> 00:46:02,440
Speaker 2: to say it's time at the beginning, this could be

1031
00:46:02,480 --> 00:46:05,400
Speaker 2: really good to say at the end. So I started

1032
00:46:05,400 --> 00:46:09,359
Speaker 2: saying it, not with the bravado that I say it now.

1033
00:46:09,680 --> 00:46:11,520
Speaker 2: Or I used to jump like three feet in the

1034
00:46:11,600 --> 00:46:14,600
Speaker 2: air and all this kind of stuff, and yeah, I

1035
00:46:14,640 --> 00:46:16,600
Speaker 2: still still I gave a little jump now, but I

1036
00:46:16,680 --> 00:46:19,320
Speaker 2: blew my acl and the octagon announcing George Saint Pierre

1037
00:46:19,360 --> 00:46:22,719
Speaker 2: one time, not jumping. Just that's another story I can

1038
00:46:22,760 --> 00:46:25,320
Speaker 2: get so well. I can tell you so many stories. Anyway,

1039
00:46:25,560 --> 00:46:28,360
Speaker 2: So it was two thousand and three. We were in

1040
00:46:28,400 --> 00:46:30,200
Speaker 2: Brazil where you had just gone back to Brazil. We're

1041
00:46:30,200 --> 00:46:34,279
Speaker 2: in Rio or I think Rio de Janeiro, and or

1042
00:46:34,280 --> 00:46:36,960
Speaker 2: self polla one or the other, and I did the

1043
00:46:37,040 --> 00:46:40,920
Speaker 2: it's time, and I'm focused on the fighters, but I'm announcing.

1044
00:46:40,960 --> 00:46:43,800
Speaker 2: I'm looking into the eye at the tiger, right, I'm

1045
00:46:43,840 --> 00:46:45,839
Speaker 2: not even thinking. I'm thinking about the audience, but I'm

1046
00:46:45,880 --> 00:46:48,279
Speaker 2: not even focused on them. It's me and you, right,

1047
00:46:48,600 --> 00:46:50,160
Speaker 2: this is it, this is your moment. I'm here to

1048
00:46:50,239 --> 00:46:53,080
Speaker 2: enhance this moment for you before you put your life

1049
00:46:53,120 --> 00:46:55,160
Speaker 2: on the line as much as I can, and to

1050
00:46:55,160 --> 00:46:57,480
Speaker 2: make the fans excited as I can. So I get

1051
00:46:57,480 --> 00:46:59,680
Speaker 2: out of the octagon and stitched around the stitch man.

1052
00:47:00,239 --> 00:47:01,799
Speaker 2: The cut man comes up to me, goes, buff, did

1053
00:47:01,840 --> 00:47:04,319
Speaker 2: you hear that? I go hear what? He goes. The

1054
00:47:04,520 --> 00:47:07,160
Speaker 2: entire audience just said it's time with you, and these

1055
00:47:07,160 --> 00:47:12,000
Speaker 2: are Portuguese speaking people, and I thought, oh h it's

1056
00:47:12,040 --> 00:47:14,920
Speaker 2: working right, And that's when I realized it was catching on.

1057
00:47:15,840 --> 00:47:17,200
Speaker 2: And then all of a sudden, Now I go to

1058
00:47:17,239 --> 00:47:18,640
Speaker 2: every city and if you're going to go to the

1059
00:47:18,640 --> 00:47:21,839
Speaker 2: show on Sunday, chances that will happen there. And I'm

1060
00:47:21,840 --> 00:47:24,360
Speaker 2: honored and humbled by and trust me, I love it. It

1061
00:47:24,080 --> 00:47:26,440
Speaker 2: really makes me. It's the highest compliment I can get

1062
00:47:26,480 --> 00:47:28,520
Speaker 2: for what I'm doing. That aside from a fighter telling

1063
00:47:28,960 --> 00:47:31,320
Speaker 2: me how excited and how much you appreciated my announcing,

1064
00:47:32,920 --> 00:47:34,560
Speaker 2: or a little kid coming up to me that's always

1065
00:47:34,560 --> 00:47:39,800
Speaker 2: the best thing, or anybody in particular, but anyway, that's

1066
00:47:39,840 --> 00:47:41,719
Speaker 2: that's when I realized, and you'll probably hear it on

1067
00:47:41,800 --> 00:47:43,959
Speaker 2: Sunday too. It's great.

1068
00:47:44,160 --> 00:47:46,200
Speaker 1: I actually loved them, and for me it gets the

1069
00:47:46,200 --> 00:47:47,799
Speaker 1: hairs on the back of my neck standing But I

1070
00:47:47,800 --> 00:47:48,360
Speaker 1: love the whole.

1071
00:47:48,360 --> 00:47:50,239
Speaker 2: It gets my hair standing up too. I love the hold.

1072
00:47:50,640 --> 00:47:51,520
Speaker 2: It's so good.

1073
00:47:51,560 --> 00:47:54,400
Speaker 1: The entertainment quality, apart from the skills and the craft,

1074
00:47:54,920 --> 00:47:57,640
Speaker 1: the entertainment quality of everything is the whole lead up

1075
00:47:58,680 --> 00:48:01,319
Speaker 1: to Sunday. Everything everything, and it ends up with you

1076
00:48:01,440 --> 00:48:04,160
Speaker 1: saying it's time. That's the very last bit of entertainment,

1077
00:48:04,160 --> 00:48:05,640
Speaker 1: apart from the fight is fighting each other.

1078
00:48:05,760 --> 00:48:07,719
Speaker 2: Well, if you watch the fights from the very first fight,

1079
00:48:07,760 --> 00:48:09,560
Speaker 2: I'll come out and give a big push to get

1080
00:48:09,560 --> 00:48:13,880
Speaker 2: the show going. But it builds with each fight and

1081
00:48:13,880 --> 00:48:16,360
Speaker 2: crescendo's into the main event where I let it explode.

1082
00:48:17,040 --> 00:48:19,480
Speaker 2: I call it roaring. I used to scream when I

1083
00:48:19,480 --> 00:48:21,760
Speaker 2: started out because I didn't know how to use my voice.

1084
00:48:21,960 --> 00:48:24,920
Speaker 2: You might ask yourself, how does a singer do five

1085
00:48:25,600 --> 00:48:27,680
Speaker 2: nights a week, two shows a night. How do they

1086
00:48:27,680 --> 00:48:29,600
Speaker 2: do that and still keep their voice. Yeah, do you

1087
00:48:29,719 --> 00:48:31,560
Speaker 2: They bring it from the diaphram. I'm sorry about that.

1088
00:48:31,880 --> 00:48:33,600
Speaker 2: They bring it from the diaphram of your diaphragm. I

1089
00:48:33,680 --> 00:48:35,320
Speaker 2: used to bring it right here, and I get a

1090
00:48:35,320 --> 00:48:37,120
Speaker 2: little horse after a show, so I learned how to

1091
00:48:37,440 --> 00:48:39,839
Speaker 2: control it. I never took voice lessons. You had ask

1092
00:48:39,920 --> 00:48:43,239
Speaker 2: me that earlier. On the table. When I'm working, I

1093
00:48:43,320 --> 00:48:46,440
Speaker 2: have like hallsmant elyptus and a jar and a jar

1094
00:48:46,480 --> 00:48:49,360
Speaker 2: a cup of honey, right, And what I do is

1095
00:48:49,400 --> 00:48:52,080
Speaker 2: I cope my throat with honey in between each fight,

1096
00:48:52,200 --> 00:48:55,040
Speaker 2: little water just to keep it smooth. But I've done

1097
00:48:55,040 --> 00:48:59,560
Speaker 2: the show with blown acl blown out back, laryngitis, one

1098
00:48:59,600 --> 00:49:04,200
Speaker 2: hundred and three degree temperature. I don't tell anybody. I

1099
00:49:04,239 --> 00:49:05,960
Speaker 2: go in and do my job. I mean, the fighters

1100
00:49:06,000 --> 00:49:07,600
Speaker 2: are putting their lives on the line. I can certainly

1101
00:49:07,640 --> 00:49:08,680
Speaker 2: get through a night of announcing.

1102
00:49:09,320 --> 00:49:12,000
Speaker 3: You've led an entrepreneurial entrepreneurial life.

1103
00:49:12,080 --> 00:49:14,239
Speaker 1: You've done lots of different things, like lots of different

1104
00:49:14,320 --> 00:49:16,759
Speaker 1: some really way out there things that I've found out

1105
00:49:16,760 --> 00:49:18,600
Speaker 1: in my research which I'm not even able to touch on,

1106
00:49:19,560 --> 00:49:21,120
Speaker 1: although it was I did have something to do with

1107
00:49:21,520 --> 00:49:23,319
Speaker 1: interviewing importance stars, which I've done too, by the way,

1108
00:49:23,320 --> 00:49:26,400
Speaker 1: is nothing wrong with it, but in some way our

1109
00:49:26,400 --> 00:49:28,960
Speaker 1: stuff maybe you probably do some things weren't as successful

1110
00:49:28,960 --> 00:49:32,840
Speaker 1: as well, but you've done some things that are super successful.

1111
00:49:33,400 --> 00:49:35,719
Speaker 2: But entrepreneurs make a lot of sacrifices.

1112
00:49:37,800 --> 00:49:40,080
Speaker 1: Have you got any regrets of anything you may not

1113
00:49:40,120 --> 00:49:42,440
Speaker 1: have done in your life that you had to sacrifice

1114
00:49:42,440 --> 00:49:44,920
Speaker 1: as a result of being in this entrepreneur always.

1115
00:49:44,600 --> 00:49:48,280
Speaker 3: On it in business, in anything, in life, just life.

1116
00:49:48,600 --> 00:49:51,759
Speaker 2: Sure, I think we all have regrets. I mean, you know, absolutely,

1117
00:49:51,840 --> 00:49:57,800
Speaker 2: and a personal level, I lost my dad in twenty eighteen.

1118
00:49:58,520 --> 00:50:02,440
Speaker 2: I lost my beautiful mom, not last Christmas, but the

1119
00:50:02,480 --> 00:50:05,439
Speaker 2: Christmas before. Who was my best friend lives on ninety five,

1120
00:50:05,760 --> 00:50:09,600
Speaker 2: you know Tom Dad, my emphasis ice collar. Before and

1121
00:50:09,640 --> 00:50:12,480
Speaker 2: after every UFC, she says something like why did her

1122
00:50:12,520 --> 00:50:14,000
Speaker 2: dean let the fight go so long? You know, it's

1123
00:50:14,040 --> 00:50:15,960
Speaker 2: like she just was so into it. She'd wear a

1124
00:50:16,040 --> 00:50:18,680
Speaker 2: USC shirt, watching TV, the whole bit. You know, it's

1125
00:50:18,719 --> 00:50:21,160
Speaker 2: very important. I'm a very family guy, and maybe the

1126
00:50:21,160 --> 00:50:24,319
Speaker 2: one regret when it comes to family is that I've

1127
00:50:24,360 --> 00:50:26,120
Speaker 2: never been married. I was a kid, I've never been married.

1128
00:50:26,160 --> 00:50:28,080
Speaker 2: I've almost been divorced twice, but I've never been married.

1129
00:50:28,760 --> 00:50:32,000
Speaker 2: Just kidding, is that I didn't get married and have

1130
00:50:32,320 --> 00:50:34,880
Speaker 2: I have a child on my own, you know, her

1131
00:50:34,960 --> 00:50:37,200
Speaker 2: children of my own, two for my mom and my

1132
00:50:37,320 --> 00:50:41,399
Speaker 2: dad or my mom and I do have one great

1133
00:50:41,440 --> 00:50:43,640
Speaker 2: thing which she was with me, is that my partner.

1134
00:50:44,080 --> 00:50:46,759
Speaker 2: I have an amazing partner, the VP and partner I

1135
00:50:46,760 --> 00:50:49,520
Speaker 2: had my company. Her name is Kristen, and we run

1136
00:50:49,520 --> 00:50:51,600
Speaker 2: this business together. We do more work out of my

1137
00:50:51,640 --> 00:50:54,279
Speaker 2: office the most missized corporations, just the two of us.

1138
00:50:54,960 --> 00:50:57,440
Speaker 2: And we've worked together side by side for twenty seven years.

1139
00:50:58,200 --> 00:51:01,920
Speaker 2: I've known her for thirty and she got married like

1140
00:51:01,920 --> 00:51:05,480
Speaker 2: twenty three years ago. And because we're such good friends,

1141
00:51:05,520 --> 00:51:08,239
Speaker 2: she honored me by allowing me to be godfather to

1142
00:51:08,360 --> 00:51:12,440
Speaker 2: her son, and I'm like an uncle to her other son, Rupert.

1143
00:51:12,560 --> 00:51:16,799
Speaker 2: And I helped raise these two boys because when I

1144
00:51:16,880 --> 00:51:19,000
Speaker 2: was traveling on the weekends, her husband's working during the

1145
00:51:19,040 --> 00:51:20,960
Speaker 2: week and she's got the kids when they're one to

1146
00:51:20,960 --> 00:51:24,680
Speaker 2: three years old at the office and I'm teaching them,

1147
00:51:24,840 --> 00:51:27,040
Speaker 2: feeding them, you know, and changing diapers here and there

1148
00:51:27,160 --> 00:51:29,080
Speaker 2: and going through the little thing. And it's one of

1149
00:51:29,120 --> 00:51:30,759
Speaker 2: the greatest experiences I ever had in my life. So

1150
00:51:30,760 --> 00:51:33,480
Speaker 2: at least I had that, So I had that on

1151
00:51:33,520 --> 00:51:36,160
Speaker 2: a business regret. And there's other personal things, you know,

1152
00:51:36,200 --> 00:51:38,759
Speaker 2: maybe you didn't give enough time to this person, or

1153
00:51:38,800 --> 00:51:43,600
Speaker 2: maybe you didn't develop this relationship over here. The sacrifices

1154
00:51:43,640 --> 00:51:45,440
Speaker 2: you have to make. There's sacrifices you have to make.

1155
00:51:45,480 --> 00:51:47,359
Speaker 2: And there's a lot of sacrifices in my business because

1156
00:51:47,360 --> 00:51:50,200
Speaker 2: the hardest part of my business is the travel. That's

1157
00:51:50,440 --> 00:51:51,759
Speaker 2: if you ask me what the hardest part is, it's

1158
00:51:51,760 --> 00:51:55,040
Speaker 2: the travel. Give me the octagon. I'm a pig and

1159
00:51:55,080 --> 00:51:56,719
Speaker 2: a candy store, or it was a kid in a

1160
00:51:56,719 --> 00:52:00,759
Speaker 2: candy store, not a pig, as maybe that's the same

1161
00:52:00,800 --> 00:52:06,799
Speaker 2: both ways. But yeah, the travel, the sacrifices you make

1162
00:52:06,800 --> 00:52:09,040
Speaker 2: there not spending time with your family and missing certain

1163
00:52:09,080 --> 00:52:11,719
Speaker 2: moments and time with friends and such as that. But

1164
00:52:11,760 --> 00:52:13,040
Speaker 2: I try to make up for it as best I

1165
00:52:13,040 --> 00:52:17,840
Speaker 2: can in business. I studied acting as I wanted to

1166
00:52:17,840 --> 00:52:19,480
Speaker 2: be an actor when I was a kid, went to

1167
00:52:19,480 --> 00:52:21,239
Speaker 2: the Dallas Theater of Arts when I lived there and

1168
00:52:21,440 --> 00:52:23,759
Speaker 2: trained there, and I was always I'm a real big

1169
00:52:23,800 --> 00:52:26,600
Speaker 2: movie buff. I was always fascinated with you know, Errol

1170
00:52:26,640 --> 00:52:29,640
Speaker 2: Flynn and John Wayne, Steve McQueen and who I had

1171
00:52:29,680 --> 00:52:32,719
Speaker 2: the pleasure of Steve McQueen. You know Steph Queen, of course,

1172
00:52:32,920 --> 00:52:35,399
Speaker 2: every you know Steve McQueen, the actor. When I moved

1173
00:52:35,400 --> 00:52:37,879
Speaker 2: to Malibu, his son still was one of my best friends.

1174
00:52:37,920 --> 00:52:40,120
Speaker 2: He just passed away a few months ago. About excuse me,

1175
00:52:40,160 --> 00:52:43,319
Speaker 2: six months ago. But I would spend almost every day

1176
00:52:43,320 --> 00:52:45,200
Speaker 2: in my life is Steve McQueen's house, surfing in front

1177
00:52:45,239 --> 00:52:47,360
Speaker 2: of his house. And we were really good friends the

1178
00:52:47,440 --> 00:52:49,919
Speaker 2: last six years of his life. You know, mister coole

1179
00:52:49,960 --> 00:52:50,440
Speaker 2: they called him.

1180
00:52:50,680 --> 00:52:51,200
Speaker 3: He was again.

1181
00:52:51,280 --> 00:52:54,800
Speaker 2: I loved him. Yeah, he was incredible. So I getting

1182
00:52:54,800 --> 00:52:57,160
Speaker 2: away from that. Sorry, I have Tennessee to jump back

1183
00:52:57,160 --> 00:53:01,759
Speaker 2: and forth. My dad was a film buff, and I

1184
00:53:01,800 --> 00:53:04,879
Speaker 2: can talk film and movies all day long. And put

1185
00:53:04,880 --> 00:53:06,600
Speaker 2: me on Jeopardy, I probably have a chance of winning

1186
00:53:06,640 --> 00:53:09,600
Speaker 2: the show. So I was fascinated, you know, with certain

1187
00:53:09,640 --> 00:53:11,919
Speaker 2: actors like Errol Flynn. I loved his lifestyle, I loved

1188
00:53:11,920 --> 00:53:13,840
Speaker 2: what he did, and I thought, how cool would it

1189
00:53:13,840 --> 00:53:20,080
Speaker 2: be to be an actor? Right? And at eighteen and Malibu,

1190
00:53:20,320 --> 00:53:22,560
Speaker 2: I was approached by a producer who produced some really

1191
00:53:22,600 --> 00:53:24,560
Speaker 2: big films and why don't you come in and see me?

1192
00:53:24,600 --> 00:53:26,759
Speaker 2: And I never went for that meeting. You know, little things,

1193
00:53:26,840 --> 00:53:29,120
Speaker 2: the little things you didn't do where I could have

1194
00:53:29,160 --> 00:53:32,440
Speaker 2: maybe taken that shot. But I'm fine. I don't miss it.

1195
00:53:32,520 --> 00:53:37,600
Speaker 2: No regrets, no regrets, no, no regrets. I've lived a

1196
00:53:37,640 --> 00:53:40,920
Speaker 2: beautiful life. I wouldn't change anything for the world. I

1197
00:53:40,960 --> 00:53:43,200
Speaker 2: would maybe enhance certain aspects of it, or build on

1198
00:53:43,239 --> 00:53:46,360
Speaker 2: certain aspects of it. But I'm very very happy with

1199
00:53:46,400 --> 00:53:48,400
Speaker 2: the way my life has gone, very very happy.

1200
00:53:48,880 --> 00:53:54,239
Speaker 1: Ladies and gentlemen. This is the ultimate entrepreneur. Thanks very much,

1201
00:53:57,200 --> 00:53:58,000
Speaker 1: Thanks very much.