Speaker 1: This podcast is being recorded and produced on gadiical Land.
Speaker 2: We pay our respects to the traditional custodians of this
Speaker 2: country and elders past present.
Speaker 1: We extend our respect to any First Nations Aboriginal and
Speaker 1: Torres Strait Islander people joining us.
Speaker 2: Today, always was, always will be Aboriginal Land.
Speaker 1: Today we are exposing influencers. Let's just get straight into it.
Speaker 1: This is a close friends episode of High Scrollers, and
Speaker 1: we posted a TikTok and were asking our broadcast channel
Speaker 1: on Instagram send us in your questions about.
Speaker 3: Anything influencer related, from.
Speaker 1: Rates, how much people get paid, affiliate links, anything.
Speaker 2: You basically would like. And nothing is off the limit,
Speaker 2: off the table here. You can ask us anything. And
Speaker 2: you know, people do these fucking episodes and they don't
Speaker 2: actually answer anything. I fucking hate it. Yep, And I went,
Speaker 2: you know what, it's about time.
Speaker 1: We just rip the band the questions that the people have.
Speaker 2: I'm over it, so there'll be no pussy footing around today.
Speaker 2: We're getting down to it. And I loved all of
Speaker 2: the questions that we got. Yes, let's not waste any time.
Speaker 2: Let's this sounds this is so weird. We're just getting
Speaker 2: straight into it.
Speaker 1: To the chase can tell you what I love cutting
Speaker 1: to the chase. No fucking small talk. Let's just fucking
Speaker 1: say the facts.
Speaker 2: Get to it.
Speaker 1: Not just in this podcast, women in life in general
Speaker 1: can't be bothered with small talk. Let's just talk about
Speaker 1: what we need to talk about, right, You got a
Speaker 1: question first?
Speaker 2: Yeah, I got a question here. This only got the
Speaker 2: most likes on our TikTok that we posted from aesha.
Speaker 2: I think that's how you pronounced that. Sorry, dal if
Speaker 2: I've butchered that. What was the highest paying sponsorship you've
Speaker 2: ever had or heard of?
Speaker 1: So the highest I mean, if you want to speak
Speaker 1: about the highest, like the highest we ever hear of,
Speaker 1: is like the American influences that kept paid millions of
Speaker 1: dollars for like one TikTok video, But obviously that's not.
Speaker 2: Us In Australia, I've probably heard the mass is about
Speaker 2: one hundred to two hundred thousand for a brand deal.
Speaker 2: But I also want to clarify that that's like either
Speaker 2: six or twelve month contract, like they've got to do
Speaker 2: a lot of posts over a lot of Yeah, I've
Speaker 2: never heard of like someone getting any more than Like
Speaker 2: I want to say, thirty thousand dollars for one TikTok.
Speaker 1: Yeah, And I think for me personally, and I can
Speaker 1: talk about this so openly because I don't do influencing anymore,
Speaker 1: so I'll say whatever the fuck I want. I think
Speaker 1: when I was still doing all my brand deals, there
Speaker 1: was one brand in particular that I was working with
Speaker 1: every single month, and so I think every single month
Speaker 1: I was doing like a like an Instagram post and
Speaker 1: some stories like so every month I had to do
Speaker 1: one post and.
Speaker 3: Like three story slides.
Speaker 1: And I this is years ago now, so I can't
Speaker 1: exactly remember, but I work with them every month for
Speaker 1: like more than six months, and every month I was
Speaker 1: getting just from that one brand like maybe seven or
Speaker 1: eight thousand dollars a month.
Speaker 3: So like let's just.
Speaker 1: Even say it was seven thousand dollars for six months.
Speaker 1: So I got like forty two grand in six months
Speaker 1: just from the one brand. And that that's a fucking
Speaker 1: great income just from that alone. And then like another.
Speaker 2: Which I also want to say, is unheard of for
Speaker 2: a lot.
Speaker 3: Of people, that type of money. Oh yeah, I always I've.
Speaker 2: Never had a deal like that before.
Speaker 1: I openly say, like when I was influencing like that
Speaker 1: was me making the absolute most amount of money. Yeah,
Speaker 1: like I own Fate now, which is very successful brand.
Speaker 2: I don't want people to listen and think that every
Speaker 2: bloody person.
Speaker 1: No, so this is me being like one of the
Speaker 1: top influencers at the time kind of thing.
Speaker 2: So bloody yeah, wish I get something like that.
Speaker 1: So yeah, when I was influencing, like the biggest deals
Speaker 1: I ever got weren't so much like doing one thing
Speaker 1: and getting you know, fifty thousand dollars or whatever, and
Speaker 1: I know that's a ridiculous amount of money.
Speaker 3: Trust me.
Speaker 1: It was like working with brands ongoing, like having that
Speaker 1: one post every month that added up, you know, to
Speaker 1: be a lot over time. But I never did anything
Speaker 1: that was like one hundred thousand dollars or anything like that.
Speaker 2: And also a lot of payment. When it comes to
Speaker 2: being paid by brands, a lot of the payment can
Speaker 2: come down to exclusivity as well, so you're not actually
Speaker 2: getting paid. You know, Let's say makeup brand pays you
Speaker 2: ten thousand dollars, supposed to TikTok, that ten thousand dollars
Speaker 2: might actually turn into thirty thousand dollars if that makeup
Speaker 2: brand wants to have you exclusive for six months, let's say,
Speaker 2: and you can't work with other other makeup brands.
Speaker 3: And that's what I was getting when I was working
Speaker 3: with that one brand.
Speaker 1: I wasn't allowed to work with any other similar brands
Speaker 1: like their competitor brands. So that's why it was like
Speaker 1: so much, because I was.
Speaker 2: You would be losing money elsewhere, so they have to
Speaker 2: like foot the bill for that.
Speaker 1: And the other thing as well where influencers can earn
Speaker 1: more money is then brands will pay a usage fee.
Speaker 1: So let's say I create a video for a makeup
Speaker 1: brand and it costs Let's say it costs them seven
Speaker 1: thousand dollars for me to make real but they then
Speaker 1: want to run that video with my face and my
Speaker 1: voice in it on their paid ads. Then I can
Speaker 1: charge them a few grand extra because they're going to
Speaker 1: use it to make money through paid ads. So that's
Speaker 1: where you can make even more money as a creator,
Speaker 1: is the usage for them to use your face, name,
Speaker 1: everything to sell their products to their audience through ads.
Speaker 2: All right, let's meet. Well, this one's a quick and
Speaker 2: easy one. Emma said. Do the products influencers promote and
Speaker 2: get sponsored by do they actually love the product and
Speaker 2: use it, or are they just getting paid? Unfortunately, the
Speaker 2: true there's people lie. Ye can safely say that I
Speaker 2: never have, and I can safely say that there are
Speaker 2: plenty of people like me out there that don't just lie.
Speaker 1: If this all comes down to the individual, like, there'd
Speaker 1: absolutely be some influencers out there just taking any brand
Speaker 1: deal they can get and they don't care if they've
Speaker 1: never used a product or whatever.
Speaker 2: And girl, it's really obvious. At least it is to me.
Speaker 2: It is to me, I can see straight through someone
Speaker 2: when and it confuses me. I don't know if an
Speaker 2: audience whether it because I'm in it, I know, but I.
Speaker 1: Think audiences would know. But also I will say, I
Speaker 1: feel like I'm seeing less of that lately, like compared
Speaker 1: to a few years ago, Like I feel like it's
Speaker 1: slowed down, like the ads that are really obviously fake. Yeah,
Speaker 1: I don't know, like you still see him every now
Speaker 1: and then, but I feel like four years ago, like
Speaker 1: the world of social media, which just flooded with influencers
Speaker 1: flogging things that they clearly didn't like. But yes, people
Speaker 1: absolutely would lie just to get a paycheck. And I
Speaker 1: guess it's up to us as consumers to like be
Speaker 1: able to recognize that this.
Speaker 2: One's a really good one that a few people have
Speaker 2: kind of asked in a different way. I think they
Speaker 2: call it dry begging is the correct term for it.
Speaker 2: But this person said to influences ask for free stuff
Speaker 2: indirectly by saying, so, what muscara do you recommend? And
Speaker 2: then they post that on their stories to hopefully benefit
Speaker 2: reaches out and goes, hey, babe, send you our new mascara,
Speaker 2: and now they've got a free muscaa. So that it's
Speaker 2: called dry begging. You're like, not directly begging for a product,
Speaker 2: but by you getting on your stories and saying, guys,
Speaker 2: I need a new lounge.
Speaker 1: Like people talk about this when someone's going to have
Speaker 1: a baby and people like what baby products does everyone recommend?
Speaker 1: And they're trying to get free products. Again, I think
Speaker 1: this comes down to the individual. People could just be
Speaker 1: genuinely asking for recommendations because they want to buy, but
Speaker 1: I also think there would definitely be people doing that
Speaker 1: in hopes to get free shit.
Speaker 2: Yeah, which I guess sure there are probably people out there,
Speaker 2: but I've never actually heard of an instance where that
Speaker 2: is happening. On purpose or people are doing that on purpose.
Speaker 1: I've never actually I've never interacted with anyone who's done that.
Speaker 2: I know, I've never heard of anyone actually going, oh,
Speaker 2: I'm going to pretend I need a new lounge to
Speaker 2: hopefully get a new lounge from someone like that just
Speaker 2: doesn't happen. The thing is, I could just message the
Speaker 2: lounge company and say, hey, I want to give me
Speaker 2: a free lounge, And the thing is they probably.
Speaker 3: Would if you put it on your story.
Speaker 1: That's and you're begging, but like making it come off
Speaker 1: across as genuine, you've got to count on like one
Speaker 1: that works at a lounge place to see that story
Speaker 1: to then contact you, you know what I mean. Another
Speaker 1: thing is as well, additionally to that, I think people
Speaker 1: definitely and again like it comes down to the individual,
Speaker 1: but I think influencers definitely tag brands on their story
Speaker 1: in hopes of getting free products or a sponsorship, do
Speaker 1: you know what I mean?
Speaker 2: Yeah, for sure. And my whole thing as well as
Speaker 2: like I'll tag like, I'll tag brands sometimes that you
Speaker 2: know the average person wouldn't tag, Like when I drink
Speaker 2: a V I'm tagging V Australia because obviously I want
Speaker 2: free V, but I'm not directly like asking, no one's going, hey,
Speaker 2: does anyone know a really good energy drink and then
Speaker 2: like hoping that V sends it. Like I'm like, that's
Speaker 2: what I mean. I'm like, if I want it, I'll
Speaker 2: ask for it.
Speaker 1: I've tagged V a few times over the years, and like,
Speaker 1: we did a V Taste test sponsorship this year and
Speaker 1: it's one of the only two brand deals I've done
Speaker 1: in the last two plus years. But we asked for
Speaker 1: that sponsorship. So we contacted the PR agency that represents
Speaker 1: V and said, look, this is Brittany, she loves V.
Speaker 1: She puts V on her stories every week. Can we
Speaker 1: do like a paid collaboration? So that is a collab
Speaker 1: that I went out and sourced and asked for and
Speaker 1: made happen. So there's definitely that in terms of begging,
Speaker 1: not that it's really begging, but influencers can also like
Speaker 1: reach out to brands and say, hey, I'd love to
Speaker 1: work with you if you have a budget to work
Speaker 1: with me.
Speaker 2: There are also a lot of people asking things about
Speaker 2: like tax. Someone said, do you have to pay tax
Speaker 2: on the money you get paid? As and influencer absolutely.
Speaker 2: How do you even run like, are you a sole trader?
Speaker 2: Are you a company? Whatever? The answer is everyone's a
Speaker 2: little different.
Speaker 1: Ye, sole trader, Like when you first start out, and
Speaker 1: then as soon as you pretty much get close to
Speaker 1: earning that seventy thousand dollars a year or eighty thousand
Speaker 1: dollars a year, don't know what amount it is, then
Speaker 1: you need to register yourself for GST because once you
Speaker 1: earn over that certain amount, you've got to start paying GST.
Speaker 3: And then it's really up to you in your accountant,
Speaker 3: if you.
Speaker 1: Have one, to determine whether you need to change to
Speaker 1: a proprietary limited company or stay as a sole trader.
Speaker 3: But I did that like pretty early on for tax purposes.
Speaker 1: Yeah, because you get taxed slightly less as a company.
Speaker 1: But yeah, you absolutely have to pay tax when you're
Speaker 1: an influencer, and when you get that money into your account,
Speaker 1: you have to know basically thirty to forty percent of
Speaker 1: that is not yours. You got to hang on to
Speaker 1: that for tax time.
Speaker 2: Yeah. I think there are definitely people out there though
Speaker 2: that don't pay their taxes, but I'm sure that'll catch
Speaker 2: up to them. Yes, a lot of other people as well, saying,
Speaker 2: as a beauty influencer, can they claim all beauty products
Speaker 2: as a tax right off? I've always wondered this gray
Speaker 2: area loophole. Obviously not every beauty product, but sure if
Speaker 2: they see the gray area is it has to be
Speaker 2: from my understanding, you have to have for the product
Speaker 2: for the means of your business. So them doing a
Speaker 2: hall and filming a hall, a price line hall, going
Speaker 2: to Priceline, spending a few hundred dollars at Priceline and
Speaker 2: going here's everything, I got a price land. No, you
Speaker 2: can't claim your price line hall. But if it's hairspray,
Speaker 2: because you've got to do put hairspray in your hair
Speaker 2: every day to make your videos and sit down and
Speaker 2: filming YouTube videos anything, it's different. It's yeah, if it's
Speaker 2: you know, like Australia's because Glemason. Yes, I can claim
Speaker 2: my hairspray, my fake nails, and my jewelry, and I
Speaker 2: can claim a lot of my makeup that I use
Speaker 2: for on stage, et cetera, but not every product beauty pros.
Speaker 1: Yeah, a lot of confusion around tax right off, like
Speaker 1: as a term. So essentially for anyone that doesn't know
Speaker 1: when you're a business or you're working for yourself, you
Speaker 1: get paid the money directly into your bank account, like
Speaker 1: whether you've set up your business account, which i'd highly recommend,
Speaker 1: don't just have your money coming into a per small account,
Speaker 1: set up your business bank account. So let's say you're
Speaker 1: getting paid ten thousand dollars for a job that you're
Speaker 1: doing with a makeup brand, ten thousand dollars boom, straight
Speaker 1: to your bank account.
Speaker 3: That money is not yours.
Speaker 1: What you have to do is you have to hold
Speaker 1: on to i'd say thirty to forty percent of that.
Speaker 1: And what's going to happen is like you're going to
Speaker 1: get hit once a year with the amount of money
Speaker 1: that you owe the ato boom, there's your bill, you
Speaker 1: owe the.
Speaker 3: Tax per man money.
Speaker 1: And the tricky thing with people becoming influencers is like
Speaker 1: you can come out of being paid a wage every
Speaker 1: week or whatever and the tax being done for you,
Speaker 1: But it's completely different when you are working for yourself
Speaker 1: or as your own company. Now people always like throw
Speaker 1: the word, yeah, that's a tax deduction, like that's a
Speaker 1: you can claim it, yeah, a tax right off. But
Speaker 1: I think there's a lot of like mis education around
Speaker 1: what that means in Australia because like let's say, for example,
Speaker 1: I go and buy a fancy new computer. People go, oh,
Speaker 1: that's a tax right off. Yes, but that's not what
Speaker 1: a lot of people think it is. I think people
Speaker 1: go tax right off and they think it's free.
Speaker 2: Yeah.
Speaker 3: So this is like just say I've gone by five
Speaker 3: thousand dollar computer.
Speaker 1: Yes, it's a tax deduction, but I still pay five
Speaker 1: thousand dollars for that computer. At no point do I
Speaker 1: ever get any of that money back. That money is gone.
Speaker 1: What it does, though, is it helps reduce that huge
Speaker 1: tax bill that you're going to get at tax time.
Speaker 1: But it's not by five thousand dollars. It's by like
Speaker 1: so many cents in every dollar. So like nothing is free,
Speaker 1: and I think a lot of people go oh, I'll
Speaker 1: just write it off on tax. That's not how it works.
Speaker 1: Like you don't go out for lunch, go oh, just
Speaker 1: put it on the workhoud because I'll write it off
Speaker 1: on tax. That's not how it works. It's not free.
Speaker 1: You one hundred percent have to pay for whatever that is,
Speaker 1: and then your tax bill at the middle of the year,
Speaker 1: in the end of financial year would just be a
Speaker 1: tiny bit smaller, but you should never go and buy
Speaker 1: something for the sake of in your mind it being
Speaker 1: a tax right off, because you are paying for one
Speaker 1: hundred percent of that product. And there's so much misinformation
Speaker 1: around that if you buy one hundred thousand dollar car,
Speaker 1: you're not going to get one hundred thousand dollars back
Speaker 1: at tax time. You're going to get fuck or you're
Speaker 1: not even getting anything back at tax time because it
Speaker 1: just helps bring the bill down, but you're still paying
Speaker 1: the bill.
Speaker 2: I also want to say that this has all got
Speaker 2: to do as well with your like understanding and your accountant.
Speaker 2: So although I'm saying yes I can claim beauty products
Speaker 2: because I'm Australia's biggest glamason and it's part of my
Speaker 2: brand to have the beauty products et cetera, et cetera, stage, makeup,
Speaker 2: et cetera, et cetera, there would be other There would
Speaker 2: beauty influencers out there who don't claim a single thing
Speaker 2: because they just don't know how it works and they
Speaker 2: don't keep receipts and then do it. To be plenty
Speaker 2: of people who don't claim all of the stuff, and
Speaker 2: there be other people who claim way too much and
Speaker 2: overstep they're claiming, so to speak. So I mean all
Speaker 2: these questions, I feel like we can say it's really
Speaker 2: comes down to individual circumstances all the time. How much
Speaker 2: do you actually throw away from how much do you
Speaker 2: actually throw away from free PR from brands? I can
Speaker 2: safely say I never throw anything in the bin. It
Speaker 2: goes Christmas presents. If I use it, I give it
Speaker 2: to family and friends Christmas presents donations. My A few
Speaker 2: of my friends and family work for charities, and they're
Speaker 2: always looking for you know, gift baskets for to raffle
Speaker 2: off or lucky Door prize to raise money for you know,
Speaker 2: charities on the Central Coast. So sometimes I'll just do
Speaker 2: up a hamper for them full of PR that I
Speaker 2: haven't us. I have gotten much better though, because I
Speaker 2: now tell the like I don't. I don't accept it
Speaker 2: unless I ask, But unfortunately sometimes brands just send them
Speaker 2: out anyway.
Speaker 1: Yeah, I've taken myself off all PR lists a couple
Speaker 1: of years ago. But what I was doing towards the
Speaker 1: end there where I still was getting a lot of
Speaker 1: PR was I was giving it to all the fakeer
Speaker 1: release and they absolutely fucking loved that. And sometimes brands
Speaker 1: now will just send something to like our Newcastle store
Speaker 1: because it's like a public address. And I'm always like
Speaker 1: you bustards, cause I just don't accept gifting for many reasons.
Speaker 1: Number one as well, I know how much a cost
Speaker 1: to send products of people. I'd just feel guilty. I'd
Speaker 1: rather support your business than be given free shit. But
Speaker 1: I just share it amongst the fake girls if anything
Speaker 1: ever comes our way, because yeah, it was becoming a
Speaker 1: lot at one point there.
Speaker 2: Oh, this sounds a good one. How much did you
Speaker 2: get paid for your first brand deal?
Speaker 1: Mine was when I was nineteen years old with Colgate
Speaker 1: for their Optic white toothpaste. It was brand new at
Speaker 1: the time. I did two YouTube videos. I had twenty
Speaker 1: thousand subscribers at the time. Instagram barely existed. This was
Speaker 1: so long ago, and I think I got paid three
Speaker 1: thousand dollars for two YouTube videos, so fifteen hundred dollars
Speaker 1: for each video.
Speaker 3: It could have even been like fifteen hundred dollars for
Speaker 3: the two.
Speaker 1: I can't remember because it was that long ago, but
Speaker 1: yet it was something around that amount for two dedicated
Speaker 1: YouTube videos.
Speaker 3: What do you remember what yours was?
Speaker 2: Matt No but it was only a couple hunts. I
Speaker 2: think I got like three hundred dollars and I kind
Speaker 2: of remember what it was.
Speaker 1: Yeah, And other than that, my brand deals after that
Speaker 1: was like when Instagram started and it was a photo
Speaker 1: app and you would just get paid to hold up
Speaker 1: a Maybelene mascara next to your face and say I love.
Speaker 3: This and tag Maybelene.
Speaker 1: And I was getting like one hundred and fifty dollars
Speaker 1: for one Instagram photo.
Speaker 2: Nice little question here, how often is a day in
Speaker 2: the life filmed over multiple days? Can saftly say I've
Speaker 2: never done that, I've never even noticed other people do that,
Speaker 2: but potentially it does happen. I don't know the answer
Speaker 2: to that one.
Speaker 1: Someone here is in our broadcast channel said, what has
Speaker 1: been the most exciting deal each of you have received?
Speaker 1: And have you ever turned down a deal and then
Speaker 1: later seen another influencer promoting it and thought lame.
Speaker 2: Yes, huh love this. I have a saying in this industry,
Speaker 2: I truly believe I'm fucking good at what I do,
Speaker 2: so I charge good money for what I do because
Speaker 2: I believe if you booked me to do a job
Speaker 2: for you, I'm going to fucking kill it. And it's
Speaker 2: proven time and time again every brand that I work with.
Speaker 2: It's just that you are a dream to work with.
Speaker 2: You are so fabulous. You nailed everything ten stars across
Speaker 2: the board ninety nine percent of the time. That's the
Speaker 2: feedback I'm getting. So I have a saying that says
Speaker 2: that goes a little something like this, pay pay nuts,
Speaker 2: get monkeys. Okay, if you don't have the money to
Speaker 2: pay me what I believe i'm worth, go and pay
Speaker 2: someone else a lesser rate and see how good of
Speaker 2: a job they can do, because I know they're not
Speaker 2: going to do it as good of a job as me.
Speaker 2: And so often I see some other people. There's one
Speaker 2: in particular who I won't mention, but he always seems
Speaker 2: to get the ones that they couldn't afford me, so
Speaker 2: they go with him, and I just think, Fuck, what
Speaker 2: a shit job he's done. And you could have paid
Speaker 2: well another thousand dollars for my rate, and you probably
Speaker 2: would have got a good video that people would actually
Speaker 2: care about.
Speaker 3: What's the most exciting deal that you've done?
Speaker 2: Oh, probably are a celebrity. Get me out of here.
Speaker 2: That's going over to South Africa. I don't think anything
Speaker 2: will beat that, surely.
Speaker 3: I would say that.
Speaker 1: One from this year was like obviously working with v
Speaker 1: and getting paid to do a taste test because I
Speaker 1: just love b and have it like every fucking second day.
Speaker 1: But like back in my brand deal days, I would say,
Speaker 1: like the coolest one that I got to do was
Speaker 1: I worked with a US.
Speaker 3: Travel company, like I don't know who.
Speaker 1: It was, like Explore USA or one of those things,
Speaker 1: and I got to go to the US. I took
Speaker 1: my friend Katie and we went to like Boston and
Speaker 1: like we went like on a bit of a road
Speaker 1: trip in the US, and I got to promote like
Speaker 1: traveling in America. And that's just like a once in
Speaker 1: a lifetime fucking opportunity. Went to a softball game, like,
Speaker 1: did all the fun things. So I'd say that's like
Speaker 1: a pretty iconic memory for me. Okay, here's one how
Speaker 1: our influences so wealthy. Fancy holidays, always in their jet
Speaker 1: setting era, fancy bags, BMW cars, beautiful homes. Like the
Speaker 1: work a lot of them do doesn't feel like it
Speaker 1: equates to a massive paycheck. I don't get how they
Speaker 1: are living such luxury lives unless it's all for so
Speaker 1: influencers get paid a shit ton because having a following
Speaker 1: online is worth a lot of money because at the
Speaker 1: end of the day, it's advertising. So like brands pay
Speaker 1: top dollar to be promoted because that's.
Speaker 3: What it's worth.
Speaker 1: And I know that the work doesn't seem like a lot,
Speaker 1: So I know exactly what you're saying. And I've been
Speaker 1: in the position where I was getting paid a shit
Speaker 1: ton of money to just upload a reel or a
Speaker 1: photo or whatever. But at the end of the day
Speaker 1: is because it's numbers and it's marketing, you know what
Speaker 1: I mean. Like these businesses and brands are paying seven, eight, nine,
Speaker 1: ten thousand dollars for one reel because it's going to
Speaker 1: be viewed by hundreds of thousands of people that is
Speaker 1: in their direct demographic. Like you almost can't put a
Speaker 1: price on a brand being able to hit their target market.
Speaker 3: It's the same way like if you're a business and you.
Speaker 1: Want to advertise in radio or TV or on the
Speaker 1: back of a bus, like all of these, like marketing
Speaker 1: things come at a premium because you're getting eyeballs on
Speaker 1: your business, and with influencers, you're getting eyeballs on your business.
Speaker 1: But it's the right audience, Like it's you can just
Speaker 1: you know what I mean, Like you can hit your
Speaker 1: target demographic with an influencer and know that the people
Speaker 1: watching that sponsored video are the exact people you want
Speaker 1: shopping with your business.
Speaker 2: So back to the like living such luxury lifestyles blah
Speaker 2: blah blah.
Speaker 3: A lot of it's gift.
Speaker 2: A lot of it's gifted. I mean, if you you know,
Speaker 2: for example, the fancy holiday might be gifted the fancy
Speaker 2: bags they can afford because they didn't have to pay
Speaker 2: for the family holiday.
Speaker 3: So you know what I mean, Like influencers get a
Speaker 3: lot for free.
Speaker 2: Yeah, and so as we said earlier, like if they
Speaker 2: want a new lounge, they could probably ask someone for
Speaker 2: a new lounge and they'll do a post for the lounge,
Speaker 2: and that'll be happy because they didn't pay them anything.
Speaker 3: No thing to influencers will do.
Speaker 1: If it's like a high ticket item like an expensive
Speaker 1: lounge or whatever, they might do it for free. Like
Speaker 1: they will take the free lounge in exchange of oh,
Speaker 1: do a story series or whatever for your lounge if
Speaker 1: you give it to me for free.
Speaker 2: Which then they technically should be claiming that as income.
Speaker 2: So they haven't actually paid for it, and they haven't
Speaker 2: been paid to promote the lounge. But because they're accepting
Speaker 2: that yeah, monetary value, so they need to pay tax
Speaker 2: on that, So it actually works out way worse to
Speaker 2: do it that way.
Speaker 1: But yeah, I think like a lot of influencers can
Speaker 1: do all these fancy things because they get so much
Speaker 1: for free, Like especially like the beauty and makeup influencers,
Speaker 1: Like they're never playing for clothes, they're never paying for shoes,
Speaker 1: they're never paying for handbags, they're never paying for makeup.
Speaker 1: So not only like are they getting all this stuff
Speaker 1: for free and then getting paid a lot to work
Speaker 1: with the brands they do, they then aren't shopping like
Speaker 1: the way that everyone else does when they've got excess cash,
Speaker 1: because they're not going out and buying clothes because they're
Speaker 1: just getting it all gifted to them.
Speaker 2: Makeups have to be gone. Makeup it be very expensive
Speaker 2: to keep up with. But obviously, yeah.
Speaker 1: Look at how much like we have to spend ourselves
Speaker 1: at Mecca. I'm in a fucking level four beauty Live,
Speaker 1: you know. But influencers get all the makeup for free,
Speaker 1: so they never have to go and spend the thousands
Speaker 1: of dollars at Mecca. Also, I would say, like it
Speaker 1: on that same question, they're like, is it all a facade?
Speaker 3: Some people would definitely make it a facade, Like it's.
Speaker 1: Really easy to fake an aesthetic on social media, and
Speaker 1: I think working in business and seeing brands, like, it's
Speaker 1: so easy to portray an aesthetic of a brand on
Speaker 1: social media. So you can absolutely do that personally as well,
Speaker 1: Like if I wanted to tomorrow, I could start. I
Speaker 1: could say I want to become esthetic and luxury looking,
Speaker 1: and I could easily make my life look that way
Speaker 1: if I wanted to, Like, it's really fucking easy.
Speaker 3: I almost want to do it as a social experiment.
Speaker 2: One time, someone said, how does it work being under management?
Speaker 2: How big is they're cut? Usually across the board it's
Speaker 2: about twenty percent twenty to thirty percent. That's for like
Speaker 2: a company, if it's someone by themselves, like if you've
Speaker 2: just got a manager who's just running their own business,
Speaker 2: it can sometimes be less or sometimes be more. Yep,
Speaker 2: were there any other ones in there? We should probably
Speaker 2: wrap this up, but were there any sorry, oh my goodness,
Speaker 2: I'm all over the shop? Were there any other good
Speaker 2: juicy questions in there.
Speaker 3: We've got one. I've got a juicy one.
Speaker 2: Right.
Speaker 1: Are there any influencers that you you know, who are
Speaker 1: only in it for the money and they aren't genuine
Speaker 1: or don't enjoy their job, their only money focused.
Speaker 3: I want to say personally, no, I've.
Speaker 1: Never met someone that's probably in it for the money,
Speaker 1: but there would absolutely be.
Speaker 3: There would absolutely be.
Speaker 2: Well, let's leave it there. I think we've answered enough.
Speaker 2: I'm having one last pick. Look here, Sorry, I just
Speaker 2: want to end on something.
Speaker 1: I feel like we could do a part too, Matt.
Speaker 1: I feel like we've got so many good questions. You'll
Speaker 1: have to let us know in our broadcast channel if
Speaker 1: you enjoy hearing about this kind of stuff.
Speaker 3: Should we do a part?
Speaker 2: Well, anyway, maybe in twenty twenty five, we're kicking off
Speaker 2: the year just exposing everyone. Maybe this year is just
Speaker 2: all about exposing everyone. We'll do more of these. Let
Speaker 2: us know if you like this in our broadcast channel
Speaker 2: and we'll see you next Tuesday,