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Speaker 1: This podcast is being recorded and produced on gadiical Land.

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Speaker 2: We pay our respects to the traditional custodians of this

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Speaker 2: country and elders past present.

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Speaker 1: We extend our respect to any First Nations Aboriginal and

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Speaker 1: Torres Strait Islander people joining us.

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Speaker 2: Today, always was, always will be Aboriginal Land.

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Speaker 1: Today we are exposing influencers. Let's just get straight into it.

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Speaker 1: This is a close friends episode of High Scrollers, and

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Speaker 1: we posted a TikTok and were asking our broadcast channel

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Speaker 1: on Instagram send us in your questions about.

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Speaker 3: Anything influencer related, from.

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Speaker 1: Rates, how much people get paid, affiliate links, anything.

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Speaker 2: You basically would like. And nothing is off the limit,

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Speaker 2: off the table here. You can ask us anything. And

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Speaker 2: you know, people do these fucking episodes and they don't

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Speaker 2: actually answer anything. I fucking hate it. Yep, And I went,

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Speaker 2: you know what, it's about time.

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Speaker 1: We just rip the band the questions that the people have.

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Speaker 2: I'm over it, so there'll be no pussy footing around today.

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Speaker 2: We're getting down to it. And I loved all of

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Speaker 2: the questions that we got. Yes, let's not waste any time.

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Speaker 2: Let's this sounds this is so weird. We're just getting

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Speaker 2: straight into it.

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Speaker 1: To the chase can tell you what I love cutting

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Speaker 1: to the chase. No fucking small talk. Let's just fucking

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Speaker 1: say the facts.

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Speaker 2: Get to it.

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Speaker 1: Not just in this podcast, women in life in general

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Speaker 1: can't be bothered with small talk. Let's just talk about

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Speaker 1: what we need to talk about, right, You got a

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Speaker 1: question first?

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Speaker 2: Yeah, I got a question here. This only got the

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Speaker 2: most likes on our TikTok that we posted from aesha.

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Speaker 2: I think that's how you pronounced that. Sorry, dal if

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Speaker 2: I've butchered that. What was the highest paying sponsorship you've

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Speaker 2: ever had or heard of?

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Speaker 1: So the highest I mean, if you want to speak

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Speaker 1: about the highest, like the highest we ever hear of,

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Speaker 1: is like the American influences that kept paid millions of

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Speaker 1: dollars for like one TikTok video, But obviously that's not.

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Speaker 2: Us In Australia, I've probably heard the mass is about

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Speaker 2: one hundred to two hundred thousand for a brand deal.

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Speaker 2: But I also want to clarify that that's like either

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Speaker 2: six or twelve month contract, like they've got to do

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Speaker 2: a lot of posts over a lot of Yeah, I've

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Speaker 2: never heard of like someone getting any more than Like

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Speaker 2: I want to say, thirty thousand dollars for one TikTok.

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Speaker 1: Yeah, And I think for me personally, and I can

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Speaker 1: talk about this so openly because I don't do influencing anymore,

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Speaker 1: so I'll say whatever the fuck I want. I think

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Speaker 1: when I was still doing all my brand deals, there

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Speaker 1: was one brand in particular that I was working with

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Speaker 1: every single month, and so I think every single month

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Speaker 1: I was doing like a like an Instagram post and

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Speaker 1: some stories like so every month I had to do

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Speaker 1: one post and.

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Speaker 3: Like three story slides.

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Speaker 1: And I this is years ago now, so I can't

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Speaker 1: exactly remember, but I work with them every month for

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Speaker 1: like more than six months, and every month I was

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Speaker 1: getting just from that one brand like maybe seven or

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Speaker 1: eight thousand dollars a month.

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Speaker 3: So like let's just.

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Speaker 1: Even say it was seven thousand dollars for six months.

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Speaker 1: So I got like forty two grand in six months

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Speaker 1: just from the one brand. And that that's a fucking

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Speaker 1: great income just from that alone. And then like another.

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Speaker 2: Which I also want to say, is unheard of for

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Speaker 2: a lot.

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Speaker 3: Of people, that type of money. Oh yeah, I always I've.

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Speaker 2: Never had a deal like that before.

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Speaker 1: I openly say, like when I was influencing like that

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Speaker 1: was me making the absolute most amount of money. Yeah,

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Speaker 1: like I own Fate now, which is very successful brand.

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Speaker 2: I don't want people to listen and think that every

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Speaker 2: bloody person.

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Speaker 1: No, so this is me being like one of the

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Speaker 1: top influencers at the time kind of thing.

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Speaker 2: So bloody yeah, wish I get something like that.

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Speaker 1: So yeah, when I was influencing, like the biggest deals

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Speaker 1: I ever got weren't so much like doing one thing

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Speaker 1: and getting you know, fifty thousand dollars or whatever, and

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Speaker 1: I know that's a ridiculous amount of money.

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Speaker 3: Trust me.

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Speaker 1: It was like working with brands ongoing, like having that

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Speaker 1: one post every month that added up, you know, to

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Speaker 1: be a lot over time. But I never did anything

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Speaker 1: that was like one hundred thousand dollars or anything like that.

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Speaker 2: And also a lot of payment. When it comes to

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Speaker 2: being paid by brands, a lot of the payment can

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Speaker 2: come down to exclusivity as well, so you're not actually

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Speaker 2: getting paid. You know, Let's say makeup brand pays you

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Speaker 2: ten thousand dollars, supposed to TikTok, that ten thousand dollars

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Speaker 2: might actually turn into thirty thousand dollars if that makeup

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Speaker 2: brand wants to have you exclusive for six months, let's say,

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Speaker 2: and you can't work with other other makeup brands.

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Speaker 3: And that's what I was getting when I was working

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Speaker 3: with that one brand.

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Speaker 1: I wasn't allowed to work with any other similar brands

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Speaker 1: like their competitor brands. So that's why it was like

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Speaker 1: so much, because I was.

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Speaker 2: You would be losing money elsewhere, so they have to

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Speaker 2: like foot the bill for that.

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Speaker 1: And the other thing as well where influencers can earn

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Speaker 1: more money is then brands will pay a usage fee.

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Speaker 1: So let's say I create a video for a makeup

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Speaker 1: brand and it costs Let's say it costs them seven

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Speaker 1: thousand dollars for me to make real but they then

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Speaker 1: want to run that video with my face and my

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Speaker 1: voice in it on their paid ads. Then I can

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Speaker 1: charge them a few grand extra because they're going to

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Speaker 1: use it to make money through paid ads. So that's

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Speaker 1: where you can make even more money as a creator,

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Speaker 1: is the usage for them to use your face, name,

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Speaker 1: everything to sell their products to their audience through ads.

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Speaker 2: All right, let's meet. Well, this one's a quick and

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Speaker 2: easy one. Emma said. Do the products influencers promote and

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Speaker 2: get sponsored by do they actually love the product and

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Speaker 2: use it, or are they just getting paid? Unfortunately, the

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Speaker 2: true there's people lie. Ye can safely say that I

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Speaker 2: never have, and I can safely say that there are

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Speaker 2: plenty of people like me out there that don't just lie.

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Speaker 1: If this all comes down to the individual, like, there'd

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Speaker 1: absolutely be some influencers out there just taking any brand

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Speaker 1: deal they can get and they don't care if they've

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Speaker 1: never used a product or whatever.

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Speaker 2: And girl, it's really obvious. At least it is to me.

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Speaker 2: It is to me, I can see straight through someone

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Speaker 2: when and it confuses me. I don't know if an

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Speaker 2: audience whether it because I'm in it, I know, but I.

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Speaker 1: Think audiences would know. But also I will say, I

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Speaker 1: feel like I'm seeing less of that lately, like compared

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Speaker 1: to a few years ago, Like I feel like it's

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Speaker 1: slowed down, like the ads that are really obviously fake. Yeah,

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Speaker 1: I don't know, like you still see him every now

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Speaker 1: and then, but I feel like four years ago, like

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Speaker 1: the world of social media, which just flooded with influencers

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Speaker 1: flogging things that they clearly didn't like. But yes, people

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Speaker 1: absolutely would lie just to get a paycheck. And I

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Speaker 1: guess it's up to us as consumers to like be

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Speaker 1: able to recognize that this.

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Speaker 2: One's a really good one that a few people have

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Speaker 2: kind of asked in a different way. I think they

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Speaker 2: call it dry begging is the correct term for it.

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Speaker 2: But this person said to influences ask for free stuff

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Speaker 2: indirectly by saying, so, what muscara do you recommend? And

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Speaker 2: then they post that on their stories to hopefully benefit

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Speaker 2: reaches out and goes, hey, babe, send you our new mascara,

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Speaker 2: and now they've got a free muscaa. So that it's

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Speaker 2: called dry begging. You're like, not directly begging for a product,

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Speaker 2: but by you getting on your stories and saying, guys,

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Speaker 2: I need a new lounge.

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Speaker 1: Like people talk about this when someone's going to have

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Speaker 1: a baby and people like what baby products does everyone recommend?

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Speaker 1: And they're trying to get free products. Again, I think

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Speaker 1: this comes down to the individual. People could just be

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Speaker 1: genuinely asking for recommendations because they want to buy, but

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Speaker 1: I also think there would definitely be people doing that

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Speaker 1: in hopes to get free shit.

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Speaker 2: Yeah, which I guess sure there are probably people out there,

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Speaker 2: but I've never actually heard of an instance where that

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Speaker 2: is happening. On purpose or people are doing that on purpose.

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Speaker 1: I've never actually I've never interacted with anyone who's done that.

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Speaker 2: I know, I've never heard of anyone actually going, oh,

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Speaker 2: I'm going to pretend I need a new lounge to

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Speaker 2: hopefully get a new lounge from someone like that just

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Speaker 2: doesn't happen. The thing is, I could just message the

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Speaker 2: lounge company and say, hey, I want to give me

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Speaker 2: a free lounge, And the thing is they probably.

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Speaker 3: Would if you put it on your story.

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Speaker 1: That's and you're begging, but like making it come off

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Speaker 1: across as genuine, you've got to count on like one

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Speaker 1: that works at a lounge place to see that story

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Speaker 1: to then contact you, you know what I mean. Another

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Speaker 1: thing is as well, additionally to that, I think people

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Speaker 1: definitely and again like it comes down to the individual,

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Speaker 1: but I think influencers definitely tag brands on their story

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Speaker 1: in hopes of getting free products or a sponsorship, do

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Speaker 1: you know what I mean?

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Speaker 2: Yeah, for sure. And my whole thing as well as

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Speaker 2: like I'll tag like, I'll tag brands sometimes that you

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Speaker 2: know the average person wouldn't tag, Like when I drink

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Speaker 2: a V I'm tagging V Australia because obviously I want

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Speaker 2: free V, but I'm not directly like asking, no one's going, hey,

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Speaker 2: does anyone know a really good energy drink and then

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Speaker 2: like hoping that V sends it. Like I'm like, that's

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Speaker 2: what I mean. I'm like, if I want it, I'll

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Speaker 2: ask for it.

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Speaker 1: I've tagged V a few times over the years, and like,

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Speaker 1: we did a V Taste test sponsorship this year and

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Speaker 1: it's one of the only two brand deals I've done

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Speaker 1: in the last two plus years. But we asked for

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Speaker 1: that sponsorship. So we contacted the PR agency that represents

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Speaker 1: V and said, look, this is Brittany, she loves V.

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Speaker 1: She puts V on her stories every week. Can we

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Speaker 1: do like a paid collaboration? So that is a collab

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Speaker 1: that I went out and sourced and asked for and

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Speaker 1: made happen. So there's definitely that in terms of begging,

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Speaker 1: not that it's really begging, but influencers can also like

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Speaker 1: reach out to brands and say, hey, I'd love to

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Speaker 1: work with you if you have a budget to work

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Speaker 1: with me.

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Speaker 2: There are also a lot of people asking things about

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Speaker 2: like tax. Someone said, do you have to pay tax

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Speaker 2: on the money you get paid? As and influencer absolutely.

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Speaker 2: How do you even run like, are you a sole trader?

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Speaker 2: Are you a company? Whatever? The answer is everyone's a

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Speaker 2: little different.

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Speaker 1: Ye, sole trader, Like when you first start out, and

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Speaker 1: then as soon as you pretty much get close to

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Speaker 1: earning that seventy thousand dollars a year or eighty thousand

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Speaker 1: dollars a year, don't know what amount it is, then

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Speaker 1: you need to register yourself for GST because once you

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Speaker 1: earn over that certain amount, you've got to start paying GST.

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Speaker 3: And then it's really up to you in your accountant,

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Speaker 3: if you.

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Speaker 1: Have one, to determine whether you need to change to

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Speaker 1: a proprietary limited company or stay as a sole trader.

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Speaker 3: But I did that like pretty early on for tax purposes.

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Speaker 1: Yeah, because you get taxed slightly less as a company.

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Speaker 1: But yeah, you absolutely have to pay tax when you're

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Speaker 1: an influencer, and when you get that money into your account,

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Speaker 1: you have to know basically thirty to forty percent of

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Speaker 1: that is not yours. You got to hang on to

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Speaker 1: that for tax time.

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Speaker 2: Yeah. I think there are definitely people out there though

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Speaker 2: that don't pay their taxes, but I'm sure that'll catch

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Speaker 2: up to them. Yes, a lot of other people as well, saying,

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Speaker 2: as a beauty influencer, can they claim all beauty products

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Speaker 2: as a tax right off? I've always wondered this gray

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Speaker 2: area loophole. Obviously not every beauty product, but sure if

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Speaker 2: they see the gray area is it has to be

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Speaker 2: from my understanding, you have to have for the product

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Speaker 2: for the means of your business. So them doing a

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Speaker 2: hall and filming a hall, a price line hall, going

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Speaker 2: to Priceline, spending a few hundred dollars at Priceline and

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Speaker 2: going here's everything, I got a price land. No, you

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Speaker 2: can't claim your price line hall. But if it's hairspray,

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Speaker 2: because you've got to do put hairspray in your hair

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Speaker 2: every day to make your videos and sit down and

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Speaker 2: filming YouTube videos anything, it's different. It's yeah, if it's

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Speaker 2: you know, like Australia's because Glemason. Yes, I can claim

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Speaker 2: my hairspray, my fake nails, and my jewelry, and I

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Speaker 2: can claim a lot of my makeup that I use

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Speaker 2: for on stage, et cetera, but not every product beauty pros.

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Speaker 1: Yeah, a lot of confusion around tax right off, like

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Speaker 1: as a term. So essentially for anyone that doesn't know

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Speaker 1: when you're a business or you're working for yourself, you

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Speaker 1: get paid the money directly into your bank account, like

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Speaker 1: whether you've set up your business account, which i'd highly recommend,

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Speaker 1: don't just have your money coming into a per small account,

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Speaker 1: set up your business bank account. So let's say you're

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Speaker 1: getting paid ten thousand dollars for a job that you're

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Speaker 1: doing with a makeup brand, ten thousand dollars boom, straight

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Speaker 1: to your bank account.

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Speaker 3: That money is not yours.

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Speaker 1: What you have to do is you have to hold

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Speaker 1: on to i'd say thirty to forty percent of that.

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Speaker 1: And what's going to happen is like you're going to

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Speaker 1: get hit once a year with the amount of money

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Speaker 1: that you owe the ato boom, there's your bill, you

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Speaker 1: owe the.

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Speaker 3: Tax per man money.

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Speaker 1: And the tricky thing with people becoming influencers is like

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Speaker 1: you can come out of being paid a wage every

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Speaker 1: week or whatever and the tax being done for you,

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Speaker 1: But it's completely different when you are working for yourself

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Speaker 1: or as your own company. Now people always like throw

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Speaker 1: the word, yeah, that's a tax deduction, like that's a

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Speaker 1: you can claim it, yeah, a tax right off. But

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Speaker 1: I think there's a lot of like mis education around

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Speaker 1: what that means in Australia because like let's say, for example,

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Speaker 1: I go and buy a fancy new computer. People go, oh,

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Speaker 1: that's a tax right off. Yes, but that's not what

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Speaker 1: a lot of people think it is. I think people

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Speaker 1: go tax right off and they think it's free.

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Speaker 2: Yeah.

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Speaker 3: So this is like just say I've gone by five

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Speaker 3: thousand dollar computer.

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Speaker 1: Yes, it's a tax deduction, but I still pay five

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Speaker 1: thousand dollars for that computer. At no point do I

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Speaker 1: ever get any of that money back. That money is gone.

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Speaker 1: What it does, though, is it helps reduce that huge

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Speaker 1: tax bill that you're going to get at tax time.

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Speaker 1: But it's not by five thousand dollars. It's by like

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Speaker 1: so many cents in every dollar. So like nothing is free,

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Speaker 1: and I think a lot of people go oh, I'll

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Speaker 1: just write it off on tax. That's not how it works.

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Speaker 1: Like you don't go out for lunch, go oh, just

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Speaker 1: put it on the workhoud because I'll write it off

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Speaker 1: on tax. That's not how it works. It's not free.

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Speaker 1: You one hundred percent have to pay for whatever that is,

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Speaker 1: and then your tax bill at the middle of the year,

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Speaker 1: in the end of financial year would just be a

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Speaker 1: tiny bit smaller, but you should never go and buy

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Speaker 1: something for the sake of in your mind it being

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Speaker 1: a tax right off, because you are paying for one

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Speaker 1: hundred percent of that product. And there's so much misinformation

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Speaker 1: around that if you buy one hundred thousand dollar car,

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Speaker 1: you're not going to get one hundred thousand dollars back

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Speaker 1: at tax time. You're going to get fuck or you're

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Speaker 1: not even getting anything back at tax time because it

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Speaker 1: just helps bring the bill down, but you're still paying

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Speaker 1: the bill.

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Speaker 2: I also want to say that this has all got

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Speaker 2: to do as well with your like understanding and your accountant.

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Speaker 2: So although I'm saying yes I can claim beauty products

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Speaker 2: because I'm Australia's biggest glamason and it's part of my

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Speaker 2: brand to have the beauty products et cetera, et cetera, stage, makeup,

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Speaker 2: et cetera, et cetera, there would be other There would

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Speaker 2: beauty influencers out there who don't claim a single thing

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Speaker 2: because they just don't know how it works and they

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Speaker 2: don't keep receipts and then do it. To be plenty

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Speaker 2: of people who don't claim all of the stuff, and

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Speaker 2: there be other people who claim way too much and

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Speaker 2: overstep they're claiming, so to speak. So I mean all

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Speaker 2: these questions, I feel like we can say it's really

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Speaker 2: comes down to individual circumstances all the time. How much

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Speaker 2: do you actually throw away from how much do you

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Speaker 2: actually throw away from free PR from brands? I can

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Speaker 2: safely say I never throw anything in the bin. It

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Speaker 2: goes Christmas presents. If I use it, I give it

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Speaker 2: to family and friends Christmas presents donations. My A few

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Speaker 2: of my friends and family work for charities, and they're

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Speaker 2: always looking for you know, gift baskets for to raffle

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Speaker 2: off or lucky Door prize to raise money for you know,

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Speaker 2: charities on the Central Coast. So sometimes I'll just do

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Speaker 2: up a hamper for them full of PR that I

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Speaker 2: haven't us. I have gotten much better though, because I

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Speaker 2: now tell the like I don't. I don't accept it

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Speaker 2: unless I ask, But unfortunately sometimes brands just send them

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Speaker 2: out anyway.

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Speaker 1: Yeah, I've taken myself off all PR lists a couple

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Speaker 1: of years ago. But what I was doing towards the

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Speaker 1: end there where I still was getting a lot of

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Speaker 1: PR was I was giving it to all the fakeer

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Speaker 1: release and they absolutely fucking loved that. And sometimes brands

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Speaker 1: now will just send something to like our Newcastle store

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Speaker 1: because it's like a public address. And I'm always like

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Speaker 1: you bustards, cause I just don't accept gifting for many reasons.

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Speaker 1: Number one as well, I know how much a cost

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Speaker 1: to send products of people. I'd just feel guilty. I'd

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Speaker 1: rather support your business than be given free shit. But

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Speaker 1: I just share it amongst the fake girls if anything

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Speaker 1: ever comes our way, because yeah, it was becoming a

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Speaker 1: lot at one point there.

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Speaker 2: Oh, this sounds a good one. How much did you

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Speaker 2: get paid for your first brand deal?

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Speaker 1: Mine was when I was nineteen years old with Colgate

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Speaker 1: for their Optic white toothpaste. It was brand new at

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Speaker 1: the time. I did two YouTube videos. I had twenty

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Speaker 1: thousand subscribers at the time. Instagram barely existed. This was

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Speaker 1: so long ago, and I think I got paid three

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Speaker 1: thousand dollars for two YouTube videos, so fifteen hundred dollars

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Speaker 1: for each video.

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Speaker 3: It could have even been like fifteen hundred dollars for

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Speaker 3: the two.

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Speaker 1: I can't remember because it was that long ago, but

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Speaker 1: yet it was something around that amount for two dedicated

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Speaker 1: YouTube videos.

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Speaker 3: What do you remember what yours was?

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Speaker 2: Matt No but it was only a couple hunts. I

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Speaker 2: think I got like three hundred dollars and I kind

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Speaker 2: of remember what it was.

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Speaker 1: Yeah, And other than that, my brand deals after that

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Speaker 1: was like when Instagram started and it was a photo

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Speaker 1: app and you would just get paid to hold up

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Speaker 1: a Maybelene mascara next to your face and say I love.

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Speaker 3: This and tag Maybelene.

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Speaker 1: And I was getting like one hundred and fifty dollars

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Speaker 1: for one Instagram photo.

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Speaker 2: Nice little question here, how often is a day in

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Speaker 2: the life filmed over multiple days? Can saftly say I've

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Speaker 2: never done that, I've never even noticed other people do that,

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Speaker 2: but potentially it does happen. I don't know the answer

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Speaker 2: to that one.

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Speaker 1: Someone here is in our broadcast channel said, what has

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Speaker 1: been the most exciting deal each of you have received?

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Speaker 1: And have you ever turned down a deal and then

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Speaker 1: later seen another influencer promoting it and thought lame.

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Speaker 2: Yes, huh love this. I have a saying in this industry,

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Speaker 2: I truly believe I'm fucking good at what I do,

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Speaker 2: so I charge good money for what I do because

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Speaker 2: I believe if you booked me to do a job

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Speaker 2: for you, I'm going to fucking kill it. And it's

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Speaker 2: proven time and time again every brand that I work with.

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Speaker 2: It's just that you are a dream to work with.

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Speaker 2: You are so fabulous. You nailed everything ten stars across

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Speaker 2: the board ninety nine percent of the time. That's the

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Speaker 2: feedback I'm getting. So I have a saying that says

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Speaker 2: that goes a little something like this, pay pay nuts,

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Speaker 2: get monkeys. Okay, if you don't have the money to

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Speaker 2: pay me what I believe i'm worth, go and pay

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Speaker 2: someone else a lesser rate and see how good of

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Speaker 2: a job they can do, because I know they're not

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Speaker 2: going to do it as good of a job as me.

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Speaker 2: And so often I see some other people. There's one

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Speaker 2: in particular who I won't mention, but he always seems

399
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Speaker 2: to get the ones that they couldn't afford me, so

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Speaker 2: they go with him, and I just think, Fuck, what

401
00:18:39,080 --> 00:18:42,000
Speaker 2: a shit job he's done. And you could have paid

402
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Speaker 2: well another thousand dollars for my rate, and you probably

403
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Speaker 2: would have got a good video that people would actually

404
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Speaker 2: care about.

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Speaker 3: What's the most exciting deal that you've done?

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Speaker 2: Oh, probably are a celebrity. Get me out of here.

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Speaker 2: That's going over to South Africa. I don't think anything

408
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Speaker 2: will beat that, surely.

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Speaker 3: I would say that.

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Speaker 1: One from this year was like obviously working with v

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Speaker 1: and getting paid to do a taste test because I

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Speaker 1: just love b and have it like every fucking second day.

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Speaker 1: But like back in my brand deal days, I would say,

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Speaker 1: like the coolest one that I got to do was

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Speaker 1: I worked with a US.

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Speaker 3: Travel company, like I don't know who.

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Speaker 1: It was, like Explore USA or one of those things,

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Speaker 1: and I got to go to the US. I took

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Speaker 1: my friend Katie and we went to like Boston and

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Speaker 1: like we went like on a bit of a road

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Speaker 1: trip in the US, and I got to promote like

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Speaker 1: traveling in America. And that's just like a once in

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Speaker 1: a lifetime fucking opportunity. Went to a softball game, like,

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Speaker 1: did all the fun things. So I'd say that's like

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Speaker 1: a pretty iconic memory for me. Okay, here's one how

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00:19:45,359 --> 00:19:48,400
Speaker 1: our influences so wealthy. Fancy holidays, always in their jet

427
00:19:48,400 --> 00:19:52,199
Speaker 1: setting era, fancy bags, BMW cars, beautiful homes. Like the

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Speaker 1: work a lot of them do doesn't feel like it

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Speaker 1: equates to a massive paycheck. I don't get how they

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Speaker 1: are living such luxury lives unless it's all for so

431
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Speaker 1: influencers get paid a shit ton because having a following

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00:20:04,520 --> 00:20:07,359
Speaker 1: online is worth a lot of money because at the

433
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Speaker 1: end of the day, it's advertising. So like brands pay

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Speaker 1: top dollar to be promoted because that's.

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Speaker 3: What it's worth.

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Speaker 1: And I know that the work doesn't seem like a lot,

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Speaker 1: So I know exactly what you're saying. And I've been

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Speaker 1: in the position where I was getting paid a shit

439
00:20:25,560 --> 00:20:27,919
Speaker 1: ton of money to just upload a reel or a

440
00:20:27,960 --> 00:20:30,280
Speaker 1: photo or whatever. But at the end of the day

441
00:20:30,400 --> 00:20:33,320
Speaker 1: is because it's numbers and it's marketing, you know what

442
00:20:33,359 --> 00:20:36,720
Speaker 1: I mean. Like these businesses and brands are paying seven, eight, nine,

443
00:20:36,840 --> 00:20:39,720
Speaker 1: ten thousand dollars for one reel because it's going to

444
00:20:39,760 --> 00:20:41,879
Speaker 1: be viewed by hundreds of thousands of people that is

445
00:20:41,920 --> 00:20:46,480
Speaker 1: in their direct demographic. Like you almost can't put a

446
00:20:46,520 --> 00:20:50,000
Speaker 1: price on a brand being able to hit their target market.

447
00:20:50,080 --> 00:20:53,840
Speaker 3: It's the same way like if you're a business and you.

448
00:20:53,840 --> 00:20:56,199
Speaker 1: Want to advertise in radio or TV or on the

449
00:20:56,200 --> 00:20:58,520
Speaker 1: back of a bus, like all of these, like marketing

450
00:20:58,520 --> 00:21:02,000
Speaker 1: things come at a premium because you're getting eyeballs on

451
00:21:02,040 --> 00:21:06,600
Speaker 1: your business, and with influencers, you're getting eyeballs on your business.

452
00:21:06,640 --> 00:21:09,840
Speaker 1: But it's the right audience, Like it's you can just

453
00:21:10,240 --> 00:21:11,800
Speaker 1: you know what I mean, Like you can hit your

454
00:21:11,800 --> 00:21:15,320
Speaker 1: target demographic with an influencer and know that the people

455
00:21:15,359 --> 00:21:18,080
Speaker 1: watching that sponsored video are the exact people you want

456
00:21:18,080 --> 00:21:19,120
Speaker 1: shopping with your business.

457
00:21:20,600 --> 00:21:24,280
Speaker 2: So back to the like living such luxury lifestyles blah

458
00:21:24,320 --> 00:21:24,879
Speaker 2: blah blah.

459
00:21:24,880 --> 00:21:25,720
Speaker 3: A lot of it's gift.

460
00:21:25,840 --> 00:21:29,119
Speaker 2: A lot of it's gifted. I mean, if you you know,

461
00:21:29,720 --> 00:21:35,480
Speaker 2: for example, the fancy holiday might be gifted the fancy

462
00:21:35,560 --> 00:21:38,240
Speaker 2: bags they can afford because they didn't have to pay

463
00:21:38,280 --> 00:21:39,280
Speaker 2: for the family holiday.

464
00:21:39,760 --> 00:21:41,879
Speaker 3: So you know what I mean, Like influencers get a

465
00:21:41,920 --> 00:21:42,600
Speaker 3: lot for free.

466
00:21:42,760 --> 00:21:45,000
Speaker 2: Yeah, and so as we said earlier, like if they

467
00:21:45,040 --> 00:21:46,800
Speaker 2: want a new lounge, they could probably ask someone for

468
00:21:46,840 --> 00:21:49,000
Speaker 2: a new lounge and they'll do a post for the lounge,

469
00:21:49,040 --> 00:21:51,160
Speaker 2: and that'll be happy because they didn't pay them anything.

470
00:21:51,160 --> 00:21:53,119
Speaker 3: No thing to influencers will do.

471
00:21:53,840 --> 00:21:56,160
Speaker 1: If it's like a high ticket item like an expensive

472
00:21:56,200 --> 00:21:58,919
Speaker 1: lounge or whatever, they might do it for free. Like

473
00:21:59,000 --> 00:22:01,480
Speaker 1: they will take the free lounge in exchange of oh,

474
00:22:01,600 --> 00:22:04,520
Speaker 1: do a story series or whatever for your lounge if

475
00:22:04,560 --> 00:22:05,920
Speaker 1: you give it to me for free.

476
00:22:05,600 --> 00:22:13,280
Speaker 2: Which then they technically should be claiming that as income.

477
00:22:13,800 --> 00:22:16,000
Speaker 2: So they haven't actually paid for it, and they haven't

478
00:22:16,040 --> 00:22:18,879
Speaker 2: been paid to promote the lounge. But because they're accepting

479
00:22:18,920 --> 00:22:24,199
Speaker 2: that yeah, monetary value, so they need to pay tax

480
00:22:24,320 --> 00:22:27,359
Speaker 2: on that, So it actually works out way worse to

481
00:22:28,000 --> 00:22:28,640
Speaker 2: do it that way.

482
00:22:28,680 --> 00:22:31,840
Speaker 1: But yeah, I think like a lot of influencers can

483
00:22:31,880 --> 00:22:34,960
Speaker 1: do all these fancy things because they get so much

484
00:22:35,000 --> 00:22:38,240
Speaker 1: for free, Like especially like the beauty and makeup influencers,

485
00:22:38,280 --> 00:22:41,040
Speaker 1: Like they're never playing for clothes, they're never paying for shoes,

486
00:22:41,080 --> 00:22:44,280
Speaker 1: they're never paying for handbags, they're never paying for makeup.

487
00:22:44,560 --> 00:22:46,560
Speaker 1: So not only like are they getting all this stuff

488
00:22:46,600 --> 00:22:50,240
Speaker 1: for free and then getting paid a lot to work

489
00:22:50,240 --> 00:22:53,240
Speaker 1: with the brands they do, they then aren't shopping like

490
00:22:53,520 --> 00:22:58,000
Speaker 1: the way that everyone else does when they've got excess cash,

491
00:22:58,080 --> 00:23:01,040
Speaker 1: because they're not going out and buying clothes because they're

492
00:23:01,080 --> 00:23:02,560
Speaker 1: just getting it all gifted to them.

493
00:23:02,680 --> 00:23:05,639
Speaker 2: Makeups have to be gone. Makeup it be very expensive

494
00:23:05,760 --> 00:23:08,160
Speaker 2: to keep up with. But obviously, yeah.

495
00:23:08,000 --> 00:23:10,359
Speaker 1: Look at how much like we have to spend ourselves

496
00:23:10,560 --> 00:23:12,800
Speaker 1: at Mecca. I'm in a fucking level four beauty Live,

497
00:23:12,880 --> 00:23:15,879
Speaker 1: you know. But influencers get all the makeup for free,

498
00:23:15,920 --> 00:23:17,880
Speaker 1: so they never have to go and spend the thousands

499
00:23:17,920 --> 00:23:21,240
Speaker 1: of dollars at Mecca. Also, I would say, like it

500
00:23:21,680 --> 00:23:24,119
Speaker 1: on that same question, they're like, is it all a facade?

501
00:23:24,160 --> 00:23:26,440
Speaker 3: Some people would definitely make it a facade, Like it's.

502
00:23:26,320 --> 00:23:30,439
Speaker 1: Really easy to fake an aesthetic on social media, and

503
00:23:30,480 --> 00:23:33,240
Speaker 1: I think working in business and seeing brands, like, it's

504
00:23:33,240 --> 00:23:35,560
Speaker 1: so easy to portray an aesthetic of a brand on

505
00:23:35,600 --> 00:23:38,359
Speaker 1: social media. So you can absolutely do that personally as well,

506
00:23:38,920 --> 00:23:41,040
Speaker 1: Like if I wanted to tomorrow, I could start. I

507
00:23:41,040 --> 00:23:43,359
Speaker 1: could say I want to become esthetic and luxury looking,

508
00:23:43,359 --> 00:23:45,680
Speaker 1: and I could easily make my life look that way

509
00:23:46,200 --> 00:23:48,439
Speaker 1: if I wanted to, Like, it's really fucking easy.

510
00:23:48,600 --> 00:23:50,480
Speaker 3: I almost want to do it as a social experiment.

511
00:23:50,560 --> 00:23:53,160
Speaker 2: One time, someone said, how does it work being under management?

512
00:23:53,160 --> 00:23:55,159
Speaker 2: How big is they're cut? Usually across the board it's

513
00:23:55,160 --> 00:23:59,439
Speaker 2: about twenty percent twenty to thirty percent. That's for like

514
00:23:59,480 --> 00:24:03,040
Speaker 2: a company, if it's someone by themselves, like if you've

515
00:24:03,040 --> 00:24:05,400
Speaker 2: just got a manager who's just running their own business,

516
00:24:05,480 --> 00:24:09,000
Speaker 2: it can sometimes be less or sometimes be more. Yep,

517
00:24:10,520 --> 00:24:12,440
Speaker 2: were there any other ones in there? We should probably

518
00:24:12,440 --> 00:24:16,080
Speaker 2: wrap this up, but were there any sorry, oh my goodness,

519
00:24:16,119 --> 00:24:19,399
Speaker 2: I'm all over the shop? Were there any other good

520
00:24:19,520 --> 00:24:20,679
Speaker 2: juicy questions in there.

521
00:24:20,720 --> 00:24:22,000
Speaker 3: We've got one. I've got a juicy one.

522
00:24:22,160 --> 00:24:22,360
Speaker 2: Right.

523
00:24:22,960 --> 00:24:26,560
Speaker 1: Are there any influencers that you you know, who are

524
00:24:26,600 --> 00:24:29,160
Speaker 1: only in it for the money and they aren't genuine

525
00:24:29,240 --> 00:24:32,520
Speaker 1: or don't enjoy their job, their only money focused.

526
00:24:34,480 --> 00:24:37,440
Speaker 3: I want to say personally, no, I've.

527
00:24:37,280 --> 00:24:39,560
Speaker 1: Never met someone that's probably in it for the money,

528
00:24:39,600 --> 00:24:41,159
Speaker 1: but there would absolutely be.

529
00:24:41,920 --> 00:24:43,119
Speaker 3: There would absolutely be.

530
00:24:43,680 --> 00:24:46,800
Speaker 2: Well, let's leave it there. I think we've answered enough.

531
00:24:47,280 --> 00:24:51,040
Speaker 2: I'm having one last pick. Look here, Sorry, I just

532
00:24:51,119 --> 00:24:52,280
Speaker 2: want to end on something.

533
00:24:52,280 --> 00:24:53,880
Speaker 1: I feel like we could do a part too, Matt.

534
00:24:53,880 --> 00:24:55,600
Speaker 1: I feel like we've got so many good questions. You'll

535
00:24:55,640 --> 00:24:57,439
Speaker 1: have to let us know in our broadcast channel if

536
00:24:57,480 --> 00:24:59,119
Speaker 1: you enjoy hearing about this kind of stuff.

537
00:24:59,240 --> 00:24:59,960
Speaker 3: Should we do a part?

538
00:25:00,760 --> 00:25:03,399
Speaker 2: Well, anyway, maybe in twenty twenty five, we're kicking off

539
00:25:03,440 --> 00:25:05,560
Speaker 2: the year just exposing everyone. Maybe this year is just

540
00:25:05,680 --> 00:25:08,639
Speaker 2: all about exposing everyone. We'll do more of these. Let

541
00:25:08,720 --> 00:25:10,440
Speaker 2: us know if you like this in our broadcast channel

542
00:25:11,400 --> 00:25:15,080
Speaker 2: and we'll see you next Tuesday,