1 00:00:00,320 --> 00:00:03,440 Speaker 1: Welcome to Fear and Greed Sunday feature. I'm Michael Thompson. 2 00:00:03,640 --> 00:00:06,240 Speaker 1: This week we are going right back into the Fear 3 00:00:06,280 --> 00:00:08,720 Speaker 1: and Greed archives, way back to twenty twenty, which was 4 00:00:08,720 --> 00:00:13,720 Speaker 1: our first year. In September of twenty twenty, Sean Aylmer 5 00:00:13,800 --> 00:00:17,279 Speaker 1: spoke with entrepreneur Jessica Sepple Now. At the time, Jessica 6 00:00:17,680 --> 00:00:21,560 Speaker 1: was just thirty one years old, and two years earlier 7 00:00:22,000 --> 00:00:25,919 Speaker 1: she had launched her vitamins business JS Health. Now, if 8 00:00:25,960 --> 00:00:28,520 Speaker 1: you want to hear a spectacular growth story and the 9 00:00:28,680 --> 00:00:32,160 Speaker 1: spectacular success story overall, and listen to this interview. Because 10 00:00:32,240 --> 00:00:35,479 Speaker 1: this business was launched in twenty eighteen, we spoke to 11 00:00:35,640 --> 00:00:39,560 Speaker 1: Jessica in twenty twenty, and one year later, in twenty 12 00:00:39,600 --> 00:00:43,239 Speaker 1: twenty one, that business was reportedly valued at close to 13 00:00:43,440 --> 00:00:48,240 Speaker 1: six hundred million dollars. This week JS Health turned six, 14 00:00:48,520 --> 00:00:50,519 Speaker 1: So I thought it's a good opportunity to go back 15 00:00:50,560 --> 00:00:53,920 Speaker 1: to September twenty twenty and here, in Jessica's own words, 16 00:00:54,120 --> 00:00:58,000 Speaker 1: how she used her online presence and community to turbocharge 17 00:00:58,000 --> 00:01:00,800 Speaker 1: her company's growth. It is a great story, a great 18 00:01:00,880 --> 00:01:03,000 Speaker 1: interview by Sean Almer. I hope you enjoy it. 19 00:01:08,000 --> 00:01:11,200 Speaker 2: This morning we're talking to Jessica Seppel, a nutritionist and 20 00:01:11,240 --> 00:01:15,200 Speaker 2: author turned entrepreneur who's created a multi million dollar health business. 21 00:01:15,360 --> 00:01:17,679 Speaker 2: It is only thirty one years of age. Her company, 22 00:01:17,720 --> 00:01:19,800 Speaker 2: Jay's Health, was named in the top one hundred and 23 00:01:19,840 --> 00:01:23,160 Speaker 2: fifty fastest Growing Tech Businesses by Deloitte, and sales had 24 00:01:23,200 --> 00:01:27,000 Speaker 2: tripled during COVID nineteen. Good morning, Jessica, thank you for 25 00:01:27,040 --> 00:01:29,800 Speaker 2: having me. Tell me explain your background before we get 26 00:01:29,840 --> 00:01:32,280 Speaker 2: to Jay's Health your business. Tell me a little about 27 00:01:32,280 --> 00:01:33,080 Speaker 2: yourself first. 28 00:01:33,440 --> 00:01:36,360 Speaker 3: Yeah, so I'm originally South African and when I was thirteen, 29 00:01:36,440 --> 00:01:40,280 Speaker 3: I immigrated from South Africa to Australia and was brought 30 00:01:40,400 --> 00:01:43,920 Speaker 3: up in Sydney and Eastern Suburbs. And after school I 31 00:01:43,959 --> 00:01:45,959 Speaker 3: went off to study a Bachelor of Health at Maccuari 32 00:01:46,080 --> 00:01:49,600 Speaker 3: University and then I did two years of nutritional medicine. 33 00:01:49,640 --> 00:01:52,440 Speaker 3: After that I did a few years of private practice 34 00:01:52,480 --> 00:01:56,560 Speaker 3: as a nutritionist and then I created Jay's Health very organically. 35 00:01:57,080 --> 00:01:59,040 Speaker 3: Kind of was an accident actually. 36 00:01:58,840 --> 00:02:01,080 Speaker 2: So tell us that story. Well, first, I like say, 37 00:02:01,080 --> 00:02:03,760 Speaker 2: you are the first South African I have met who 38 00:02:03,800 --> 00:02:05,200 Speaker 2: has lost their accent totally. 39 00:02:05,480 --> 00:02:06,880 Speaker 3: Oh that's such good news. 40 00:02:06,960 --> 00:02:08,960 Speaker 2: I don't know, it's either good or that it's just it. 41 00:02:09,919 --> 00:02:11,520 Speaker 3: That's honestly a compliment. Thank you. 42 00:02:12,080 --> 00:02:14,359 Speaker 2: So just tell me a little bit about the creation 43 00:02:14,440 --> 00:02:15,680 Speaker 2: of the business Joe's Health. 44 00:02:16,000 --> 00:02:18,400 Speaker 3: Yeah, so I always say it was an accident, probably 45 00:02:18,440 --> 00:02:20,600 Speaker 3: a blessing now that I think about it. I was 46 00:02:20,639 --> 00:02:23,960 Speaker 3: just blogging about my own personal health journey while I 47 00:02:24,000 --> 00:02:25,840 Speaker 3: was studying health and nutrition. So I had a really 48 00:02:25,919 --> 00:02:29,720 Speaker 3: unhealthy relationship with food, really struggled with dieting, bad dieting, 49 00:02:29,760 --> 00:02:32,880 Speaker 3: body image issues. I had a really really complicated and 50 00:02:33,000 --> 00:02:37,359 Speaker 3: unhealthy relationship with food and my body. And this went 51 00:02:37,400 --> 00:02:39,320 Speaker 3: on for about, you know, from the age of fourteen 52 00:02:39,800 --> 00:02:42,040 Speaker 3: to at least the age of twenty. And then during 53 00:02:42,080 --> 00:02:45,160 Speaker 3: my studies, I started blogging about my transition and my 54 00:02:45,280 --> 00:02:48,960 Speaker 3: quest to finding or discovering a healthier relationship with food 55 00:02:48,960 --> 00:02:50,960 Speaker 3: and my body. And that's really how Jay's Health begun 56 00:02:51,040 --> 00:02:53,160 Speaker 3: as a blog. And back then blogs actually weren't such 57 00:02:53,200 --> 00:02:56,960 Speaker 3: a big trendy thing, and the health industry wasn't trending either. 58 00:02:57,160 --> 00:02:59,359 Speaker 3: You know, this was ten years ago, just before it 59 00:02:59,440 --> 00:03:01,800 Speaker 3: started getting exciting for people and getting the hype that 60 00:03:01,840 --> 00:03:04,239 Speaker 3: it is now. And so I started blogging about my journey. 61 00:03:04,240 --> 00:03:07,000 Speaker 3: So it was really good timing and for some crazy reason, 62 00:03:07,639 --> 00:03:10,399 Speaker 3: thousands of women discovered the blog. There was no Instagram 63 00:03:10,400 --> 00:03:13,240 Speaker 3: at the time, there was just Facebook, and I really 64 00:03:13,320 --> 00:03:15,600 Speaker 3: used the blog as a way to get clients when 65 00:03:15,600 --> 00:03:18,040 Speaker 3: I was going to be going into private practice as 66 00:03:18,080 --> 00:03:22,320 Speaker 3: a nutritionist, and I was just also discovering healthy recipes 67 00:03:22,480 --> 00:03:25,080 Speaker 3: that were inspiring me, and I was adding those to 68 00:03:25,120 --> 00:03:27,760 Speaker 3: the blog. And that's really how the Jay's Health community 69 00:03:27,800 --> 00:03:30,280 Speaker 3: was created. And people started loving my philosophy and my 70 00:03:30,360 --> 00:03:33,919 Speaker 3: journey and my honesty, and that's when the Jay's Health 71 00:03:33,919 --> 00:03:37,280 Speaker 3: community was born, which then led on to an ebook, 72 00:03:37,320 --> 00:03:39,880 Speaker 3: and the ebook had a significant amount of success, and 73 00:03:39,880 --> 00:03:43,240 Speaker 3: that's when publishers started approaching me for my first book deal. 74 00:03:43,520 --> 00:03:46,400 Speaker 2: So really it was a Facebook community originally. 75 00:03:47,000 --> 00:03:48,640 Speaker 3: I don't know if it was a Facebook community. It 76 00:03:48,640 --> 00:03:50,920 Speaker 3: really was, you know, a blog community. You know, end 77 00:03:50,960 --> 00:03:53,920 Speaker 3: blogs were trending probably about yeah, ten years ago when 78 00:03:54,000 --> 00:03:57,080 Speaker 3: blogs were a thing, and I created a health blog 79 00:03:57,160 --> 00:03:59,720 Speaker 3: just because I wanted to start journaling. It really was 80 00:04:00,160 --> 00:04:02,880 Speaker 3: journal for myself, and in fact it was private for 81 00:04:02,920 --> 00:04:06,000 Speaker 3: five months. I was just talking about openly in a 82 00:04:06,080 --> 00:04:09,080 Speaker 3: very vulnerable way about my relationship with food, how unhealthy 83 00:04:09,120 --> 00:04:13,040 Speaker 3: it become, and how desperate I was to become a healthy, 84 00:04:13,080 --> 00:04:15,280 Speaker 3: balanced eater and give up fair dieting because I was 85 00:04:15,320 --> 00:04:17,960 Speaker 3: really caught up in this toxic cycle fair dieting and 86 00:04:18,000 --> 00:04:21,720 Speaker 3: binge eating and emotional eating. And then I was starting 87 00:04:21,760 --> 00:04:25,320 Speaker 3: to really heal and transition during my health studies. And 88 00:04:25,400 --> 00:04:27,800 Speaker 3: it really was the blog that was gaining the attention. 89 00:04:27,880 --> 00:04:30,960 Speaker 3: Facebook might have been one of the platforms that helped 90 00:04:30,960 --> 00:04:33,320 Speaker 3: other people discover the blog, but no, I would say 91 00:04:33,320 --> 00:04:34,880 Speaker 3: more it was the blog community. 92 00:04:35,160 --> 00:04:38,200 Speaker 2: So the blog itself was literally a website. 93 00:04:37,800 --> 00:04:40,200 Speaker 3: Literally a website. It was called you know, blogspot dot 94 00:04:40,240 --> 00:04:44,880 Speaker 3: com yep, yep. It was like the original platform for blogs. Yeah, 95 00:04:44,960 --> 00:04:47,240 Speaker 3: it wasn't even WordPress, nothing fancy. I mean if you 96 00:04:47,240 --> 00:04:48,760 Speaker 3: were to look at it now, you would I mean 97 00:04:48,800 --> 00:04:50,520 Speaker 3: I would not want to look at it, it would have. 98 00:04:50,960 --> 00:04:53,880 Speaker 2: So you really you struck a chord with particularly women 99 00:04:54,160 --> 00:04:56,560 Speaker 2: of all ages or what was the response. 100 00:04:56,240 --> 00:04:58,120 Speaker 3: Like, I think it was pretty much in the age 101 00:04:58,160 --> 00:05:01,720 Speaker 3: of you know, sixteen to fifty or sixty, because really 102 00:05:01,760 --> 00:05:04,880 Speaker 3: everyone in that age bracket is struggling with their relationship 103 00:05:04,920 --> 00:05:07,120 Speaker 3: with food and their body in some way. So much 104 00:05:07,160 --> 00:05:10,360 Speaker 3: pressure to look a certain way these days, especially for teenagers, 105 00:05:10,400 --> 00:05:12,040 Speaker 3: and you know, I have a really special place in 106 00:05:12,080 --> 00:05:14,839 Speaker 3: my hard of teenagers because that's when I started discovering 107 00:05:14,839 --> 00:05:17,719 Speaker 3: fad dieting, and that's when I developed a really unhealthy 108 00:05:17,760 --> 00:05:20,400 Speaker 3: relationship with food in my body. But then it really 109 00:05:20,400 --> 00:05:23,240 Speaker 3: continues on into your thirties and forties and fifties. I mean, 110 00:05:23,800 --> 00:05:25,599 Speaker 3: I know lots of women in their fifties who are 111 00:05:25,640 --> 00:05:27,920 Speaker 3: still fad dieting. And the problem with bad diets is 112 00:05:27,960 --> 00:05:31,359 Speaker 3: that it's just a never ending toxic cycle, because really 113 00:05:31,360 --> 00:05:34,599 Speaker 3: the science does show that diets do not work in 114 00:05:34,640 --> 00:05:35,400 Speaker 3: the long term. 115 00:05:35,600 --> 00:05:37,680 Speaker 2: You talk about the relationship with food, which is a 116 00:05:37,680 --> 00:05:39,680 Speaker 2: phrase I don't think I've ever heard, or I don't 117 00:05:39,720 --> 00:05:42,600 Speaker 2: think about. Why do you say a relationship with food? 118 00:05:42,800 --> 00:05:45,159 Speaker 3: Well, because food is such a big part of our lives, 119 00:05:45,200 --> 00:05:49,360 Speaker 3: and you know, women have developed this relationship or complicated 120 00:05:49,440 --> 00:05:53,080 Speaker 3: relationship with food because we use food, can use food 121 00:05:53,120 --> 00:05:55,760 Speaker 3: in an unhealthy way. So you know, for me, as 122 00:05:55,800 --> 00:05:58,520 Speaker 3: a fad dieter, I was actually obsessed with being thin. 123 00:05:58,839 --> 00:06:01,400 Speaker 3: Being thin actually became my goal in life, so I 124 00:06:01,440 --> 00:06:04,760 Speaker 3: would use I would restrict my food intake to be 125 00:06:04,800 --> 00:06:07,760 Speaker 3: able to get to that weight. So I think having 126 00:06:08,240 --> 00:06:11,839 Speaker 3: a healthy relationship with food means being truly balanced for food, 127 00:06:11,839 --> 00:06:16,080 Speaker 3: eating all the right foods, and having positive emotions towards 128 00:06:16,120 --> 00:06:18,560 Speaker 3: your eating experience. I, on the other hand, was feeling 129 00:06:18,560 --> 00:06:21,520 Speaker 3: guilty towards food. I was restricting my food intake. I 130 00:06:21,600 --> 00:06:24,520 Speaker 3: was depriving myself of food. I wasn't eating all the 131 00:06:24,600 --> 00:06:28,000 Speaker 3: right macronutrients for my body to thrive. It probably is 132 00:06:28,040 --> 00:06:31,320 Speaker 3: more common amongst women to have developed this unhealthy relationship 133 00:06:31,360 --> 00:06:34,159 Speaker 3: with food, usually as a means to control your weight 134 00:06:35,040 --> 00:06:37,280 Speaker 3: or to numb some sort of body image issues. 135 00:06:37,560 --> 00:06:39,800 Speaker 2: So the blog took off. When did you realize you 136 00:06:39,839 --> 00:06:40,520 Speaker 2: had a business? 137 00:06:40,800 --> 00:06:44,360 Speaker 3: Oh, only very recently. So I started my blog about 138 00:06:44,720 --> 00:06:47,279 Speaker 3: seven to eight years ago. Then I went off to 139 00:06:47,640 --> 00:06:50,919 Speaker 3: practice as a private nutritionist. And then, you know, my 140 00:06:51,040 --> 00:06:54,400 Speaker 3: first book was launched with great success, and that still 141 00:06:54,520 --> 00:06:56,279 Speaker 3: was there was no business really there. You know, you 142 00:06:56,320 --> 00:06:59,039 Speaker 3: make you make nice money as an author, but not 143 00:06:59,120 --> 00:07:02,240 Speaker 3: really maybe as much of people would think. And then 144 00:07:02,560 --> 00:07:04,840 Speaker 3: my goal in life was always to be a really 145 00:07:04,839 --> 00:07:07,200 Speaker 3: good nutritionis in private practice. That's as far as my 146 00:07:07,240 --> 00:07:11,160 Speaker 3: ambition could be. I created an eight week program and 147 00:07:11,200 --> 00:07:14,120 Speaker 3: that's when I noticed there could be a business because 148 00:07:14,160 --> 00:07:16,480 Speaker 3: the eight week program was this eight week guide to 149 00:07:16,600 --> 00:07:19,679 Speaker 3: help women truly discover the healthy life in a wholesome, 150 00:07:19,720 --> 00:07:22,720 Speaker 3: balanced way. And that's really when the business began. So 151 00:07:22,800 --> 00:07:25,560 Speaker 3: that was about four years ago. That had a significant 152 00:07:25,600 --> 00:07:28,119 Speaker 3: amount of success, and then the eight Week program allowed 153 00:07:28,160 --> 00:07:30,160 Speaker 3: me to create an app, and then the money from 154 00:07:30,240 --> 00:07:33,120 Speaker 3: the app allowed me to create a product range, which 155 00:07:33,160 --> 00:07:34,840 Speaker 3: is now the Jay's Health Vidamin range. 156 00:07:35,080 --> 00:07:37,520 Speaker 2: How did you actually start earning revenue? Was it the 157 00:07:37,600 --> 00:07:40,680 Speaker 2: eight week People would subscribe to the eight week courses 158 00:07:40,720 --> 00:07:40,920 Speaker 2: in it? 159 00:07:41,320 --> 00:07:43,680 Speaker 3: Yes, it was either eighteen dollars a week or one 160 00:07:43,760 --> 00:07:46,400 Speaker 3: hundred and fifty dollars for that eight week experience. It 161 00:07:46,440 --> 00:07:49,120 Speaker 3: really was my philosophy embedded in an eight week plan 162 00:07:49,560 --> 00:07:52,400 Speaker 3: and contained all of my go to recipes to live 163 00:07:52,400 --> 00:07:55,040 Speaker 3: a healthy life. So by that stage, my philosophy was 164 00:07:55,080 --> 00:07:58,080 Speaker 3: really quite well known because of my books and because 165 00:07:58,080 --> 00:08:00,160 Speaker 3: of the blog, and because of the Jay's Health community, 166 00:08:00,200 --> 00:08:02,920 Speaker 3: which is this you know, incredible community of women who 167 00:08:02,960 --> 00:08:05,520 Speaker 3: really believe and support the Jay's Health philosophy. 168 00:08:05,960 --> 00:08:07,880 Speaker 2: And so how do you attract people to that? 169 00:08:08,280 --> 00:08:12,760 Speaker 3: Definitely social media to explain that. Yeah, So, as I said, 170 00:08:12,760 --> 00:08:15,240 Speaker 3: I had my blog that was the first platform. Then 171 00:08:15,280 --> 00:08:18,200 Speaker 3: I created a Facebook page. Then I created a special 172 00:08:18,240 --> 00:08:20,800 Speaker 3: community page with the Jay's Health Ambassadors and the Jay's 173 00:08:20,840 --> 00:08:23,680 Speaker 3: Health Girls, and then Instagram was developed and created, and 174 00:08:23,720 --> 00:08:27,520 Speaker 3: that's really where, you know, I could really communicate with 175 00:08:27,600 --> 00:08:31,200 Speaker 3: the Jays Health community from around the world. So on 176 00:08:31,240 --> 00:08:36,200 Speaker 3: social media, I would upload my recipes, my philosophy. I 177 00:08:36,240 --> 00:08:38,880 Speaker 3: was able to show off my products like the books, 178 00:08:39,200 --> 00:08:42,840 Speaker 3: the program, the app, and now the vitamins. So social 179 00:08:42,840 --> 00:08:46,640 Speaker 3: media absolutely. I mean, we are a very very new 180 00:08:46,720 --> 00:08:49,800 Speaker 3: and interesting business because it's all been built through social 181 00:08:49,840 --> 00:08:54,160 Speaker 3: media and buya. It's a completely almost ninety percent online business. 182 00:08:54,559 --> 00:08:58,640 Speaker 2: Which platform worked best Definitely Instagram, Right, Why is that? 183 00:08:59,160 --> 00:09:01,680 Speaker 3: I think you know, it's a really beautiful place to 184 00:09:01,720 --> 00:09:04,880 Speaker 3: come to to find health inspiration. People just want that 185 00:09:05,000 --> 00:09:07,720 Speaker 3: quick and easy way to find a healthy recipe. I 186 00:09:07,760 --> 00:09:11,599 Speaker 3: see Instagram as an inspirational device or platform where you 187 00:09:11,640 --> 00:09:17,000 Speaker 3: can come and just discover I guess healthy platforms, healthy recipes, 188 00:09:17,040 --> 00:09:21,400 Speaker 3: healthy philosophies, fitness so fitness inspiration that will inspire you 189 00:09:21,440 --> 00:09:23,319 Speaker 3: to live a healthy life. So it's a really quick 190 00:09:23,360 --> 00:09:27,080 Speaker 3: way of inspiring yourself to live a healthier life. 191 00:09:27,200 --> 00:09:29,160 Speaker 2: Now, as your marketing, and I'm just sort of interested 192 00:09:29,160 --> 00:09:32,160 Speaker 2: because you have been very successful in your genre for 193 00:09:32,200 --> 00:09:33,839 Speaker 2: one of the better term how do you keep up? 194 00:09:34,200 --> 00:09:37,240 Speaker 2: My kids don't use Instagram like they used to use Instagram. 195 00:09:37,280 --> 00:09:40,600 Speaker 2: I got to say, go TikTok now, certainly, TikTok Now, 196 00:09:40,960 --> 00:09:43,480 Speaker 2: how do you keep up knowing where to be? 197 00:09:44,559 --> 00:09:47,520 Speaker 3: To be honest with you, I have I think my 198 00:09:47,559 --> 00:09:49,880 Speaker 3: success as it lies in the fact that I've never 199 00:09:50,000 --> 00:09:54,280 Speaker 3: actually changed my philosophy or I have had a very 200 00:09:54,400 --> 00:09:57,960 Speaker 3: very strong message the whole time that has not changed. 201 00:09:58,400 --> 00:10:00,720 Speaker 3: I just haven't felt the need to keep changing and 202 00:10:00,800 --> 00:10:03,320 Speaker 3: keep evolving too much. I've kept it quite simple and 203 00:10:03,400 --> 00:10:06,560 Speaker 3: quite traditional, like, for example, TikTok is for a much 204 00:10:06,600 --> 00:10:09,800 Speaker 3: younger generation. It's not really my audience. It's not something 205 00:10:09,840 --> 00:10:12,439 Speaker 3: I feel very comfortable using, and therefore I don't use it. 206 00:10:13,000 --> 00:10:15,240 Speaker 3: But it's actually not such a bad thing, because that's 207 00:10:15,280 --> 00:10:19,480 Speaker 3: really I am, you know, really the the Jaos health girl, 208 00:10:19,559 --> 00:10:22,600 Speaker 3: it's my age, it's my I guess, my bracket. So 209 00:10:23,280 --> 00:10:25,880 Speaker 3: I have just stayed true to the platforms that have 210 00:10:25,960 --> 00:10:27,120 Speaker 3: worked for us until now. 211 00:10:27,320 --> 00:10:28,520 Speaker 2: Do you use Google it all? 212 00:10:29,000 --> 00:10:31,760 Speaker 3: Yes, of course, and we do lots of paid as 213 00:10:31,760 --> 00:10:33,839 Speaker 3: as well by Google. Yeah. 214 00:10:33,880 --> 00:10:35,000 Speaker 2: And do you use influencers? 215 00:10:35,240 --> 00:10:37,520 Speaker 3: We do use influences, but it we're very very fortunate 216 00:10:37,559 --> 00:10:41,400 Speaker 3: because influencers and celebrities come to us, right, they are 217 00:10:41,480 --> 00:10:44,559 Speaker 3: obsessed with our products. They take our products, they genuinely 218 00:10:44,559 --> 00:10:47,480 Speaker 3: take our products, and they genuinely get results using our products. 219 00:10:47,559 --> 00:10:51,480 Speaker 3: So we definitely do work with some influencing celebrities, but honestly, 220 00:10:52,040 --> 00:10:54,160 Speaker 3: ninety five percent of the time, it's because they've come 221 00:10:54,160 --> 00:10:56,240 Speaker 3: to us and they want to work with us because 222 00:10:56,400 --> 00:10:59,440 Speaker 3: they use the product. We're very very careful because Jay's 223 00:10:59,440 --> 00:11:04,719 Speaker 3: Health was built upon a very very genuine, authentic philosophy 224 00:11:04,800 --> 00:11:06,959 Speaker 3: and I don't and I'm very as a founder, I'm 225 00:11:07,120 --> 00:11:10,360 Speaker 3: very very cautious about maintaining that, so I you know, 226 00:11:10,400 --> 00:11:13,440 Speaker 3: I will only work with people who genuinely love and 227 00:11:13,640 --> 00:11:16,000 Speaker 3: use the Jasyl philosophy or the products. 228 00:11:16,200 --> 00:11:17,640 Speaker 2: So before we get to that, I just want to 229 00:11:17,640 --> 00:11:20,640 Speaker 2: ask about reviews as well, because fear and greed. Reviews 230 00:11:20,640 --> 00:11:22,920 Speaker 2: are really important to us in five star ratings and 231 00:11:22,920 --> 00:11:26,120 Speaker 2: Apple as a podcast are incredibly important. You have a 232 00:11:26,160 --> 00:11:29,640 Speaker 2: lot in them saying ten thousand reviews thereabouts. How important 233 00:11:29,640 --> 00:11:29,920 Speaker 2: are they? 234 00:11:30,160 --> 00:11:32,440 Speaker 3: Yeah, So those are more important for me than any 235 00:11:32,440 --> 00:11:35,960 Speaker 3: celebrity or influencer using our products. They are the everyday 236 00:11:36,000 --> 00:11:40,680 Speaker 3: person who is absolutely noticing and a change and transformation 237 00:11:40,760 --> 00:11:43,520 Speaker 3: by using our products, and that is for me everything 238 00:11:43,720 --> 00:11:46,199 Speaker 3: Like for me to go on to our website every 239 00:11:46,240 --> 00:11:48,560 Speaker 3: day and see our reviews jump up by hundreds and 240 00:11:48,640 --> 00:11:51,080 Speaker 3: hundreds every single day. You know, you have to remember, 241 00:11:51,080 --> 00:11:53,520 Speaker 3: this company's only been alive for two and a bit years, 242 00:11:53,960 --> 00:11:56,400 Speaker 3: so to see ten thousand reviews, they go through a 243 00:11:56,520 --> 00:11:59,360 Speaker 3: verified company, so they are one hundred percent obviously genuine 244 00:11:59,400 --> 00:12:02,640 Speaker 3: and verify and legitimate. That to me is really where 245 00:12:02,679 --> 00:12:05,280 Speaker 3: the power lies. Because I'm now the product developer and 246 00:12:05,360 --> 00:12:08,200 Speaker 3: Jay youself, that's really my main role. And so to 247 00:12:08,280 --> 00:12:11,880 Speaker 3: create products I can genuinely help people is the best 248 00:12:11,880 --> 00:12:13,680 Speaker 3: feeling in the world. And so if you head onto 249 00:12:13,720 --> 00:12:15,920 Speaker 3: our website and just take a look at those ten 250 00:12:15,960 --> 00:12:19,439 Speaker 3: thousand reviews, it's pretty mind blowing because we don't ask them, 251 00:12:19,920 --> 00:12:21,920 Speaker 3: you know, to leave those sorts of messages. 252 00:12:22,400 --> 00:12:24,640 Speaker 2: When I'm on your website, it actually tells me when 253 00:12:24,679 --> 00:12:27,760 Speaker 2: someone's just bought a product. It's incredible how when you 254 00:12:27,840 --> 00:12:30,800 Speaker 2: just keep seeing people buying products off your website, it 255 00:12:30,840 --> 00:12:33,120 Speaker 2: plays with the mind. You think, oh, actually I should 256 00:12:33,160 --> 00:12:35,360 Speaker 2: go down that little burrow to have a look at 257 00:12:35,400 --> 00:12:37,400 Speaker 2: why they've bought that product. And I actually thought that 258 00:12:37,440 --> 00:12:38,880 Speaker 2: was really smart thing to do. 259 00:12:39,360 --> 00:12:41,520 Speaker 3: Oh thank you. Well, we do sell our best selling 260 00:12:41,559 --> 00:12:43,800 Speaker 3: heir product every twenty seven seconds. 261 00:12:44,200 --> 00:12:46,160 Speaker 2: There you go, There you go. So what are the 262 00:12:46,160 --> 00:12:50,320 Speaker 2: products exactly that you're selling now? In services and products? 263 00:12:50,880 --> 00:12:53,880 Speaker 3: We actually just launched our first inner beauty powder that 264 00:12:53,960 --> 00:12:56,960 Speaker 3: contains a science back to marine collagen, so it's a 265 00:12:57,000 --> 00:13:00,720 Speaker 3: health powder that can help with energy, guide help skin health, 266 00:13:00,760 --> 00:13:04,360 Speaker 3: hair health and overall vitality. But our best sellers are 267 00:13:04,480 --> 00:13:07,320 Speaker 3: our hair growth vitamin has a very very special science 268 00:13:07,320 --> 00:13:09,880 Speaker 3: back helping it. We have a skin and digestion because 269 00:13:10,120 --> 00:13:13,120 Speaker 3: as a nutritionist, I've always believed an incredible link between 270 00:13:13,120 --> 00:13:15,880 Speaker 3: our skin and our gut. So that's another best seller 271 00:13:15,920 --> 00:13:19,040 Speaker 3: and actually it's surprising, not so surprising. Bestla is our 272 00:13:19,120 --> 00:13:22,440 Speaker 3: detox and de bloat, so really shows me that people 273 00:13:22,480 --> 00:13:25,120 Speaker 3: are struggling bloating. And that's been a huge part of 274 00:13:25,200 --> 00:13:27,160 Speaker 3: Jay's health is that I have had the best focus 275 00:13:27,200 --> 00:13:30,040 Speaker 3: group in the world because I have three hundred thousand 276 00:13:30,040 --> 00:13:32,880 Speaker 3: plus people on Instagram who tell me what they're struggling with, 277 00:13:33,240 --> 00:13:35,480 Speaker 3: and I create products based on them and based on 278 00:13:35,520 --> 00:13:37,000 Speaker 3: what they've asked me for and based on what they're 279 00:13:37,000 --> 00:13:40,319 Speaker 3: struggling with. And also thanks to my few years practicing 280 00:13:40,520 --> 00:13:42,640 Speaker 3: as a nutritionist, I was able to see what women 281 00:13:42,679 --> 00:13:45,439 Speaker 3: were really really struggling with. So every single product has 282 00:13:45,480 --> 00:13:49,120 Speaker 3: been developed and created because of someone telling me that 283 00:13:49,160 --> 00:13:51,440 Speaker 3: they're struggling with a specifical or many people telling me 284 00:13:51,440 --> 00:13:54,320 Speaker 3: that they're struggling with something specific like hair thinning or 285 00:13:54,360 --> 00:13:58,840 Speaker 3: bloating or skin issues acne exima, and then we will 286 00:13:58,920 --> 00:14:00,400 Speaker 3: go and create a product based on that. 287 00:14:00,760 --> 00:14:03,600 Speaker 2: Are women mostly the people who buy your range. 288 00:14:03,320 --> 00:14:06,640 Speaker 3: So our audience is definitely predominantly women. But we are 289 00:14:06,679 --> 00:14:10,520 Speaker 3: going to be headed off into engaging the mail market 290 00:14:10,559 --> 00:14:12,480 Speaker 3: with a hair and libido. 291 00:14:12,080 --> 00:14:14,960 Speaker 2: Product, right, how do you pick those? 292 00:14:15,440 --> 00:14:18,040 Speaker 3: Honestly? Of course, men can take all of our products. 293 00:14:18,040 --> 00:14:20,720 Speaker 3: They love our protein, they love our amp in formula, 294 00:14:20,760 --> 00:14:23,360 Speaker 3: which is really designed that corporate worker who's dealing with 295 00:14:23,440 --> 00:14:26,840 Speaker 3: stress and energy fatigue and needs immune support and then 296 00:14:26,880 --> 00:14:28,840 Speaker 3: also needs the sleep and calm support. So it's an 297 00:14:28,880 --> 00:14:31,280 Speaker 3: all in one. You take one. There's a morning formula, 298 00:14:31,400 --> 00:14:33,640 Speaker 3: night formula. So there are great products for men. 299 00:14:33,760 --> 00:14:36,120 Speaker 2: I mean, I suppose libido products is interesting, like how 300 00:14:36,160 --> 00:14:37,040 Speaker 2: do you choose that? 301 00:14:37,560 --> 00:14:40,240 Speaker 3: So every single ingredient that goes into the Jay's howth 302 00:14:40,320 --> 00:14:42,600 Speaker 3: vitamins has to be research backed, so I will not 303 00:14:42,640 --> 00:14:45,560 Speaker 3: put an ingredient in there unless there's traditional research to 304 00:14:45,680 --> 00:14:48,560 Speaker 3: support it. So when I decided I want to start 305 00:14:49,080 --> 00:14:51,880 Speaker 3: entering the mail market, the two things that popped up 306 00:14:51,880 --> 00:14:54,120 Speaker 3: in my mind it's too common issues or things that 307 00:14:54,280 --> 00:14:58,000 Speaker 3: men are struggling with is hair thinning or building and libido. 308 00:14:58,400 --> 00:15:00,880 Speaker 3: So I will then come together with my team of 309 00:15:00,920 --> 00:15:04,440 Speaker 3: health experts. I work with scientists and biochemists and nutritionists 310 00:15:04,480 --> 00:15:06,320 Speaker 3: and then we look at the ingredients that have the 311 00:15:06,360 --> 00:15:09,960 Speaker 3: research to support better libido or better hair growth, and 312 00:15:10,000 --> 00:15:11,520 Speaker 3: we will create a product based on that. 313 00:15:12,200 --> 00:15:15,480 Speaker 2: And finally, so are you primarily selling to Australia though 314 00:15:15,480 --> 00:15:18,040 Speaker 2: obviously you have quite an offshore community as well. 315 00:15:18,440 --> 00:15:22,240 Speaker 3: Definitely predominantly Australia, but we now have teams in Asia 316 00:15:22,280 --> 00:15:24,920 Speaker 3: and South Africa and the UK, so we noticing a 317 00:15:25,000 --> 00:15:28,960 Speaker 3: huge growth in the UK market and we are very 318 00:15:28,960 --> 00:15:31,520 Speaker 3: hopeful about the Asia market too. 319 00:15:32,040 --> 00:15:34,120 Speaker 2: Fantastic, good luck with it all, Jessica, thanks for talking 320 00:15:34,200 --> 00:15:34,880 Speaker 2: to Fear and Greed. 321 00:15:35,080 --> 00:15:36,040 Speaker 3: Thank you for having me. 322 00:15:36,560 --> 00:15:39,400 Speaker 2: That was Jessica Sepple, founder of Ja's Health