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Speaker 1: High Scrollers is produced on gadigul Land.

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Speaker 2: We pay our respects to the traditional custodians of this

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Speaker 2: country an elder's past and present.

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Speaker 1: Always was, always will be Aboriginal Land. Hello mas you.

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Speaker 3: We're having some technical difficulties everyone. There's a fucking air

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Speaker 3: con machine in the background making some noise.

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Speaker 1: We've got some hotch here.

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Speaker 4: Our microphones aren't working properly.

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Speaker 3: So yeah, if this sound quality isn't as good as

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Speaker 3: our usual episodes, we apologize.

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Speaker 4: We'll keep this short and sweet.

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Speaker 3: Yeah, let's talk about Black Friday because today is Black Friday?

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Speaker 2: Right, yeah, I think so officially today is Black Friday?

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Speaker 2: What last Friday?

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Speaker 4: Ins?

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Speaker 3: No?

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Speaker 4: Nomember? Hmm is today the last Friday? I think we

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Speaker 4: have one more. No, Today's twenty seventh, isn't.

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Speaker 1: It twenty eighth?

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Speaker 4: Oh, bloody hell, just come.

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Speaker 1: Out on Yeah, comes down on Fridays.

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Speaker 2: No, it's not Sander's shaking his head. Google Girl's going

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Speaker 2: your bloody fucked love. You don't know what you're talking about.

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Speaker 1: This episode is coming out on the twenty eight.

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Speaker 4: Oh yeah it is too.

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Speaker 1: What do you shake?

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Speaker 4: Google bells?

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Speaker 1: Wednesday? We took close friends on a.

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Speaker 4: Friday Friday Google.

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Speaker 2: Sorry, she's still assimilating to the whole Fast Rollers life.

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Speaker 1: Anyway, it is Black Friday. Happy Black Friday Friday?

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Speaker 4: What's fake doing for it? Love?

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Speaker 3: Well, if everyone follows me on social media, they will

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Speaker 3: already know what we're doing because I started posting about

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Speaker 3: this almost two weeks ago. Oh well, actually, I'm taking

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Speaker 3: everyone on the behind the scenes journey of how we

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Speaker 3: get ready for Black Friday as a business.

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Speaker 4: Well, this is like podcast inception right now.

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Speaker 2: Yeah, because as we are, you know, we live very

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Speaker 2: busy lives, so and we don't care about the smoke

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Speaker 2: and mirrors of a podcast like a lot of podcasts

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Speaker 2: don't let their listeners into the behind the scenes. But

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Speaker 2: we love it because we know you love it. We

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Speaker 2: have recently gone to fortnightly recording, yes, which means that

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Speaker 2: this has been recorded almost two weeks in advance, which

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Speaker 2: means you haven't actually started posting about it yet.

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Speaker 1: Happy does I have today?

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Speaker 2: Oh?

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Speaker 4: Okay, sour Ray, So.

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Speaker 2: I've got to I've been busy, I'm working, I'm doing

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Speaker 2: my job.

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Speaker 3: I've got two strategies for Black Friday, okay, which you

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Speaker 3: would have already seen all of this on my Instagram.

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Speaker 3: So My first strategy starts today the day that we

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Speaker 3: are recording this episode, which is if you want us

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Speaker 3: to tell you, it's the seventeenth of November when we're

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Speaker 3: recording this like basically two weeks before it comes out.

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Speaker 3: So my strategy one has already begun, where I'm just

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Speaker 3: for my social media, I'm taking everyone behind the scenes

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Speaker 3: on how Fate prepared, prepares for Black Friday. So I'm

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Speaker 3: doing heaps videos talking about everything that we've done. I've

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Speaker 3: done videos with AJ talking about numbers. We're doing thirty

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Speaker 3: percent off, we talk about why we're doing thirty percent off,

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Speaker 3: we talk about how if we were to do forty

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Speaker 3: percent off, we'd actually make less money even if we'd

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Speaker 3: get more sales. And I'm just doing a whole behind

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Speaker 3: the scenes thing, kind of more business y. And then

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Speaker 3: next week we're releasing a week not quite a week before,

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Speaker 3: but that's when the Fate content starts.

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Speaker 1: That is the Black Friday stuff that we're filming.

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Speaker 3: Okay, now I've gone a little bit different with our

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Speaker 3: strategy and to get to the point, but everyone would

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Speaker 3: know by this time today is online only thirty percent off.

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Speaker 3: If anyone is in Fate society, our Facebook group. They

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Speaker 3: got early access last night because you've got to reward

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Speaker 3: your loyal customers, so they got early access before everyone else,

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Speaker 3: and I'm hoping that they sold out the website to

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Speaker 3: be honest. And then because we're focusing on getting more

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Speaker 3: foot traffic in our Fate stores at the moments, Like

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Speaker 3: something that we're actively working on, the Black Friday Sale

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Speaker 3: is online for one day only, but in stores Friday, Saturday, Sunday, Okay,

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Speaker 3: so they can go in store for the whole weekend

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Speaker 3: and shop thirty percent off.

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Speaker 4: And do you take people through in this little strategy

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Speaker 4: that you've got going on.

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Speaker 3: I'm talking through all of this and why we're doing

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Speaker 3: it as well.

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Speaker 2: Yes, because I would be interested tonight what you're like,

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Speaker 2: what your stock levels are like for your in the store.

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Speaker 3: Okay, I'll add that because we're actively filming it at

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Speaker 3: the moment, this series that's going out of my socials,

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Speaker 3: and because we're wanting to put a focus on store

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Speaker 3: foot traffic for our five Fate stores for Black Friday.

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Speaker 1: For the three days, we've.

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Speaker 3: Got five custom Fate Claw machines going in store and

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Speaker 3: full of prizes, and we've reached out to like heaps

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Speaker 3: of our favorite brands like skincare, all this.

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Speaker 1: Kind of stuff.

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Speaker 3: We've hit up Brookie Cookies in Churmside because they've got

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Speaker 3: a shop there, like all these sorts of stuff and prizes.

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Speaker 3: So every customer install that spends one hundred and fifty

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Speaker 3: dollars or more get to go on the claw machine.

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Speaker 4: And does everyone win?

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Speaker 3: No, Okay, it's if they win, but it's not every

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Speaker 3: single person, but will make it pretty easy because you

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Speaker 3: know what a claw machine.

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Speaker 1: You can see how hard it is, so we'll set

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Speaker 1: it pretty easy.

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Speaker 3: So that's happening in store, which is very exciting now, Matt.

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Speaker 3: For our social media strategy for Black Friday, because every business,

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Speaker 3: if you're like established enough, you'll have like a theme that.

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Speaker 1: You're going for for your Black Friday sale.

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Speaker 3: I saw a've active an active were brand on TikTok

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Speaker 3: got like I don't know if it was one hundred

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Speaker 3: people to do the for their video, which is pretty.

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Speaker 4: Haven't seen anything like this.

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Speaker 3: What do you mean, like every brand will have like

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Speaker 3: a content theme that they're doing so no, you know,

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Speaker 3: usually like maybe last year it was probably me panicking

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Speaker 3: that we've forgotten it's Black Friday. And then I run

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Speaker 3: to AJ in the warehouse and would do something crazy

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Speaker 3: like all businesses will have, like a.

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Speaker 1: Video strategy that they're doing.

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Speaker 3: We're currently in the middle of filming ours, and by

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Speaker 3: the time this is out, everyone's already seen all of them.

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Speaker 3: But we've done something really different this year, because I

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Speaker 3: think when people think of Fate, they think of me

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Speaker 3: in the warehouse being crazy, you know, running around like

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Speaker 3: it's Black Friday, blah blah blah like. But we wanted

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Speaker 3: to do something a bit more cinematic mm hm. So

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Speaker 3: I can't show you the main video, but I can

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Speaker 3: show you two videos that come after the main video,

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Speaker 3: and I thought I would give you a little sneak

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Speaker 3: peek and you can just tell me what you think,

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Speaker 3: but it kind of won't make sense until you see

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Speaker 3: the other video. But we're not filming that until this

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Speaker 3: Wednesday because we've hired this really nice house in Sydney

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Speaker 3: to film the first part of our Black Friday series.

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Speaker 3: So I'm going all out for this content. Okay, I'm

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Speaker 3: just going to show you this one though.

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Speaker 1: A few moments later. Did you understand a strong hook reference?

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Speaker 4: Yes, obviously, where the where's the other one? I love that.

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Speaker 4: So that's the cows in the background are so funny.

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Speaker 3: So that's the video to promote that joined Fate Society

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Speaker 3: for early access.

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Speaker 1: This one's only a little.

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Speaker 3: One one eUtility later.

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Speaker 2: So that's just like you fucking running through Newcastle with

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Speaker 2: that clothes rack is so fucking stupid, fucking stupid.

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Speaker 1: So we wanted to do something a bit different for

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Speaker 1: Black Friday.

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Speaker 4: Strong hook is so funny.

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Speaker 1: I was hoping people would understand it.

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Speaker 4: Yeah they will.

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Speaker 1: I said to Aj, I need you to go, buddy

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Speaker 1: and get me a fucking hook.

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Speaker 3: And he's like, what do you mean. I'm like, don't worry,

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Speaker 3: Like he's not going to understand it. But we decided

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Speaker 3: to go with more of a funny storyline and a

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Speaker 3: bit different of our filming style. Usually just in the

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Speaker 3: warehouse and we're like shop thirty percent off now, but

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Speaker 3: we kind of wanted to have a bit of a

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Speaker 3: different angle.

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Speaker 1: So April and I've been having so.

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Speaker 3: Much fun the video where I'm out at the farm

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Speaker 3: in the middle of nowhere. There was I'm gonna have

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Speaker 3: to post it behind the scenes because everything was going wrong.

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Speaker 3: There was like such strong winds that all these bugs

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Speaker 3: were just like blowing in the wind across us and

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Speaker 3: we're getting swarmed as we're filming. A green ant went

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Speaker 3: in April's jeans and bit her and she had to

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Speaker 3: run and take.

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Speaker 1: Her pants off.

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Speaker 3: And we're just get this one stupid video, and then

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Speaker 3: we're filming the main video this week, which is so fun.

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Speaker 1: So I can't wait to film that one. I'll send

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Speaker 1: it to you before it comes.

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Speaker 4: Out, Yes, please do.

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Speaker 3: So we're just having a lot of fun. A lot

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Speaker 3: of people don't know that Black Friday is actually at

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Speaker 3: the end of November because all the brands do their

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Speaker 3: sales a month early, and usually we would do a

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Speaker 3: sale like maybe two weeks before or one week before.

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Speaker 3: And the reason why all the brands do all of

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Speaker 3: their sales so much earlier is because they're trying to

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Speaker 3: get in and get the sale. Because you know, I'm

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Speaker 3: sure by us deciding to do Black Friday on actual

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Speaker 3: Black Friday, we might make less sales because people have

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Speaker 3: already shopped all the other Black Friday sales. But this year,

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Speaker 3: I just wanted to keep it simple. I didn't want

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Speaker 3: to stress out and try and do it early.

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Speaker 1: But it's a whole thing for.

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Speaker 3: Business owner it's like it can be a really stressful

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Speaker 3: time and overwhelming and you don't know what to do,

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Speaker 3: and this, that and the other. So that's why I'm

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Speaker 3: doing the week before, which is last week, a whole

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Speaker 3: behind the scenes look at how we actually prepare for

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Speaker 3: Black Friday. What does our warehouse have to do in

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Speaker 3: order to get ready for it? How long is it

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Speaker 3: going to take them to pack? Because we can make predictions,

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Speaker 3: like sales is predicting, so we know exactly how long

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Speaker 3: it's probably going to take us to pack. We know

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Speaker 3: roughly how much stock we're going to sell and how

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Speaker 3: much we're going to make because you look at everything

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Speaker 3: from like a numbers perspective.

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Speaker 1: So I'm doing like two elements.

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Speaker 3: The first week is on my social media behind the

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Speaker 3: scenes of Black Friday. And by doing that, like I've

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Speaker 3: announced today that we're doing a sale in two weeks,

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Speaker 3: we're going to be dead for the next two weeks. Yeah,

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Speaker 3: we're not gonna make any sales basically, yeah, true, But

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Speaker 3: you do that to hype up your Black Friday because

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Speaker 3: the more people that know about it, the better. I

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Speaker 3: saw you did a little post for Muscle Nation for

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Speaker 3: their Black Friday. They sold four hundred, four hundred thousand

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Speaker 3: units in four hours.

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Speaker 4: Yes. Yeah.

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Speaker 2: When they launched, they had over forty thousand people on

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Speaker 2: the website and it they apparently I read in that

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Speaker 2: post that they had alerted Shopify and all the rest

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Speaker 2: of it and had all systems go and it's still

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Speaker 2: crashed because there were so many people.

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Speaker 1: And you'll see, like it's really interesting.

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Speaker 3: But I was getting their ads, you know, weeks before

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Speaker 3: their sale went live, and it was like the girl

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Speaker 3: and she was on the roof and they had all those.

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Speaker 1: Clothes laid out.

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Speaker 3: And you'll see brands like doing a car giveaway, you know,

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Speaker 3: like White Fox Boutique might be like win one of

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Speaker 3: these cars or fifty grand cash. They'll do that before

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Speaker 3: their Black Friday sale to build hype about their sale.

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Speaker 3: And the objective of doing all those crazy ads and

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Speaker 3: sign up now is to get those emails. Because as

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Speaker 3: a business, having emails is like your gold mine. So

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Speaker 3: that's why White Fox Boutique will give away a jeep

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Speaker 3: because to enter, you've got to put in your email address, yes,

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Speaker 3: and those emails are worth everything.

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Speaker 4: Have you set up a wish list yet.

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Speaker 1: We've got a wish list on our website.

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Speaker 2: Okay, so would you recommend for everyone to go and

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Speaker 2: fill out their wish list now in Preparationble, today's too

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Speaker 2: late because I was on yes, And.

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Speaker 3: Now Fate Society members will they get first access before

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Speaker 3: anyone else. And you've got to be in Fate Society

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Speaker 3: to find out what the code is for the sale. Okay,

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Speaker 3: So they will all have their carts prepped ready to go.

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Speaker 3: As soon as that code becomes live, they'll be checking out.

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Speaker 3: And what's crazy is like you will get so many

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Speaker 3: orders on Black Friday and it takes weeks to pack them,

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Speaker 3: even though they all came in on one day. And

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Speaker 3: it's actually something that we and I'm sure a lot

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Speaker 3: of other business owners will deal with, is on a

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Speaker 3: normal day, if you order from Fate at nine o'clock

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Speaker 3: this morning, your pasts will probably get shit doubt today

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Speaker 3: super fast. And then in Black Friday, you might order

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Speaker 3: at six o'clock on the dot when the sale goes live,

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Speaker 3: let's say, for example, your order might not get shipped

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Speaker 3: for two weeks. Yeah, because that's how long it takes

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Speaker 3: to get through them.

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Speaker 4: Yeah.

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Speaker 1: So it's a big show and I'm looking forward to it.

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Speaker 4: Being over and what are you going to do to

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Speaker 4: celebrate once it is over?

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Speaker 3: I mean, we've got our Christmas party this week, like

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Speaker 3: a week before Black Friday, So I feel like that's

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Speaker 3: a celebration before the chaos of Black Friday.

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Speaker 4: Nice. Good to get it out of the way early too.

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Speaker 3: Christmas party, Yeah, we always do it in like November.

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Speaker 3: We've even done it earlier before. Remember we used to

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Speaker 3: do the boat parties.

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Speaker 4: Yeah. Yeah, that was so fun.

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Speaker 2: I know, but you had to invite all your friends

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Speaker 2: because you didn't have enough there like seven staff.

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Speaker 1: I actually did again.

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Speaker 3: Sorry to shout out big business, but I did another

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Speaker 3: episode recently talking about workplace Christmas parties and whether I

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Speaker 3: think businesses should be responsible for paying for Christmas parties

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Speaker 3: or not.

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Speaker 4: I hope you said yes. Yeah. Yeah.

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Speaker 3: Someone messaged me and said, should my work be responsible

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Speaker 3: for paying for our Christmas party? We get nothing, because

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Speaker 3: you know it's pretty common for workplaces to not especially

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Speaker 3: for retail with big companies.

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Speaker 1: Yeah, they don't get anything.

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Speaker 3: Yes, And I spoke to that and how that's actually

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Speaker 3: kind of difficult if they're a huge company owned by

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Speaker 3: another company. Yes, they would look at a Christmas party

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Speaker 3: and go, we're not paying for that.

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Speaker 4: I was owned by a small company. I don't care.

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Speaker 2: When I worked at the Perfume store, we did a

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Speaker 2: harbor boat cruise as our Christmas party.

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Speaker 1: Did you have to pay?

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Speaker 4: I'm pretty sure it was like one hundred and something

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Speaker 4: dollars a ticket.

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Speaker 2: Yeah.

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Speaker 3: Go, And I can understand that, and I spoke about

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Speaker 3: that in the episode.

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Speaker 1: When it's a huge business.

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Speaker 3: It's not as easy as them just paying for your

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Speaker 3: Christmas party.

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Speaker 1: No.

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Speaker 2: I remember at McDonald's the staff had to do it.

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Speaker 2: And the thing is that McDonald's it's twenty four to seven,

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Speaker 2: so someone has no one wanted to work episode.

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Speaker 3: If anyone's interested in hearing about that. My thoughts on workplaces.

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Speaker 3: Should they pay for your Christmas party? Should they not?

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Speaker 3: I think yes? But I speak about it in.

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Speaker 2: Depth and that's up now. Yep, gorgeous. Well, best of

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Speaker 2: luck for Black Friday. Anything else people need to know?

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Speaker 2: Or is it just go in store this tonight six pm?

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Speaker 3: No, it's all day today, so it's already online right now.

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Speaker 3: But my advice would be if you're near any of

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Speaker 3: our stores, which, by the way, if you don't know

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Speaker 3: where they are, we've got one in Hawthorne in Melbourne.

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Speaker 1: I should ask you, Matt, where are they.

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Speaker 4: Hawthorn in Melbourne Yep, Paramatta yep.

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Speaker 2: Westfield, Miranda, chirm Side and of course right here in

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Speaker 2: Newcastle yep.

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Speaker 3: And germ Side in Brisbane. Yeah I said that, yeah,

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Speaker 3: but you just said yeah in Brisbane.

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Speaker 2: Well it's like if you say, what's the Melbourne one Chadstone,

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Speaker 2: If you say Chadstone, you know Chadstone's in Melbourne.

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Speaker 1: Yeah. So my advice would be.

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Speaker 3: Head in store this weekend if you're anywhere near our stores.

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Speaker 1: Our store teams are very excited.

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Speaker 4: And there'll be a claw machine that you made.

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Speaker 1: With claw Machine, you spend over one.

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Speaker 2: Hundred and fifty dollars, yes, which look for me, I

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Speaker 2: could be your marketing manager.

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Speaker 4: Dar Come on there, me and the videos. Next year,

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Speaker 4: come on, I wear a Sparkla.

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Speaker 3: I actually really wanted to do, but then I just

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Speaker 3: like ran out of time. I wanted to somehow incorporate Josh.

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Speaker 2: Horn when I just thought that too. Next year There's

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Speaker 2: and Showgirls and all the rest of it.

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Speaker 3: Gorgeous, But we've still had fun with our content this

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Speaker 3: year and I hope everyone likes seeing it. And what's

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Speaker 3: cool is in the behind the scenes videos I'm doing

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Speaker 3: this week. Just on my socials, they see snippets of

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Speaker 3: all of that, and then next week they'll see.

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Speaker 1: The actual full video.

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Speaker 4: Nice.

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Speaker 3: What would you do if you had a brand and

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Speaker 3: you had to do a Black Friday promo video?

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Speaker 1: Would you do like a showgirl vibe?

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Speaker 2: I'd probably just say Happy Black Friday, See you next Tuesday.