WEBVTT - #1911 Meaningful Work - Toby Morrison 0:00:00.520 --> 0:00:03.280 Tobias John Morrison. Welcome back to the You Project, your 0:00:03.279 --> 0:00:04.120 big stud. 0:00:04.320 --> 0:00:07.200 Thank you, Craig Harper, Craig Anthony Harper. It's awesome to 0:00:07.200 --> 0:00:09.320 me back. It's been been about a year since we 0:00:09.640 --> 0:00:10.640 did our last interview. 0:00:11.400 --> 0:00:15.080 It's been a hot minute, bro. How are you? What 0:00:15.200 --> 0:00:19.560 is going on? How is life? You're you're producing docos, 0:00:19.720 --> 0:00:23.960 You're healing people all over the world, You're solving problems, 0:00:24.720 --> 0:00:27.240 your bloody connecting all good stuff. 0:00:28.480 --> 0:00:30.120 Yeah, it's been it's been a busy year. 0:00:30.800 --> 0:00:35.440 So my company, Sefer's Health, We've been helping a ship 0:00:35.520 --> 0:00:37.400 ton of people all around the world. We're helping now 0:00:37.440 --> 0:00:39.720 people in seventy eight countries. I think last time I 0:00:39.720 --> 0:00:43.160 spoke to you, maybe we're in the forties. Yeah, we're 0:00:43.200 --> 0:00:45.320 reaching countries that I've never heard of before. 0:00:46.760 --> 0:00:50.000 So I'm like, what give me one country that you 0:00:50.080 --> 0:00:51.159 went fuck, I've never heard it. 0:00:51.240 --> 0:00:52.479 I don't even know the name of it. It's like 0:00:52.520 --> 0:00:56.360 it's done with a Z. It's I had to ask 0:00:56.400 --> 0:00:57.680 one of my team members the other day. 0:00:57.680 --> 0:00:58.880 I was like, Ambia. 0:00:59.280 --> 0:01:02.200 Yeah, I think it's that. I think it's Zambia. I 0:01:02.200 --> 0:01:04.320 can find out there. We've got like a channel of 0:01:04.360 --> 0:01:07.280 like the country, like the different countries that we help 0:01:07.280 --> 0:01:09.040 people in because we can't keep up with it. 0:01:09.959 --> 0:01:10.679 And it's just like. 0:01:10.640 --> 0:01:13.759 All these different flag flag colors I've never seen before, 0:01:13.800 --> 0:01:18.720 and it's pretty it's pretty mind blowing because like we 0:01:18.760 --> 0:01:21.800 obviously we're in an English speaking program. We help people 0:01:21.840 --> 0:01:25.080 specifically with chronic fatigue syndrome, and like there's so many 0:01:25.080 --> 0:01:28.440 people in our program which English is their second speaking language, 0:01:28.440 --> 0:01:31.800 and like it's pretty courageous to like go through something 0:01:31.800 --> 0:01:34.240 like chronic fatigue syndrome and then get help in a 0:01:34.280 --> 0:01:37.960 second speaking language. I just like it blows my mind. 0:01:37.400 --> 0:01:39.480 And I can't even speak a word of French and 0:01:39.520 --> 0:01:41.880 here's French. People are asking me questions in English, trying 0:01:41.880 --> 0:01:43.959 to get help with with their life, and it's just 0:01:44.880 --> 0:01:45.880 it's very courageous. 0:01:46.000 --> 0:01:50.480 I think, Well, it also shows that how I don't 0:01:50.520 --> 0:01:52.520 know what it shows, but I think maybe it shows 0:01:52.600 --> 0:01:57.560 that one it's really needed, and two people are you know, 0:01:57.680 --> 0:01:59.960 it's like if the best help that they can get 0:02:00.000 --> 0:02:01.880 it doesn't happen to be in their first language, they're 0:02:01.880 --> 0:02:05.640 still going to go for it. And it means, you know, 0:02:05.680 --> 0:02:08.320 without blowing smoke up your us, you must be if 0:02:08.360 --> 0:02:11.160 you're in seventy countries, seventy eight countries. It means you're 0:02:11.160 --> 0:02:14.400 doing something good, you know, And it's like that giddy 0:02:14.480 --> 0:02:17.720 up like we go into in the last month, we 0:02:17.760 --> 0:02:20.640 went into ninety countries. It's a different thing because this 0:02:20.760 --> 0:02:23.760 is just people listening to a free podcast. But yeah, 0:02:23.800 --> 0:02:26.040 you've actually got members and you know what I mean, 0:02:26.080 --> 0:02:29.320 it's lazy. Yeah, And how think about when you and 0:02:29.320 --> 0:02:31.639 I met, dude, like and we're just hanging out at 0:02:32.960 --> 0:02:35.440 harper Is on the pan Highway and you're about fucking 0:02:35.440 --> 0:02:38.960 twelve years old, and I knew, I knew fuck all, 0:02:39.080 --> 0:02:40.520 we were just both making. 0:02:40.360 --> 0:02:42.840 That's not true, that's not true. You you were my 0:02:43.480 --> 0:02:48.240 you were my inspiration. A funny story the moment I 0:02:48.240 --> 0:02:50.200 actually met you, I'd known you for a long time, 0:02:50.360 --> 0:02:52.720 and I read all your books and I actually printed 0:02:52.720 --> 0:02:55.840 out every single blog article that you wrote. Back in 0:02:55.840 --> 0:02:58.920 the day when blogs were cool, that was the thing. 0:02:59.200 --> 0:03:01.920 Like now it's this it doesn't exist anymore. But blogs 0:03:01.960 --> 0:03:05.840 were like crazy popular back then, and yours was really 0:03:05.880 --> 0:03:09.320 really popular. And I remember going, I need to speak 0:03:09.320 --> 0:03:11.440 to this guy, and so I called Harper's Gym when 0:03:11.440 --> 0:03:13.919 I was like eighteen, and I was like, I had 0:03:13.919 --> 0:03:15.840 a dream. I had a vision of exactly what I 0:03:15.960 --> 0:03:18.840 wanted to do. I wanted to make sure that, you know, 0:03:19.040 --> 0:03:21.600 no one with chronic fatigue syndrome had to suffer like 0:03:21.720 --> 0:03:23.560 I did alone. And I wanted to make sure that 0:03:23.600 --> 0:03:26.880 there was practical help in the world for people with CFS. 0:03:27.000 --> 0:03:29.800 And so I called you and your assistant answered, and 0:03:29.800 --> 0:03:33.480 I said, hey, you know, please talk to Craig uper like, 0:03:34.200 --> 0:03:35.720 not knowing that you had a full book of clients 0:03:35.720 --> 0:03:38.200 that you're seeing every day and all that. Anyway, somehow 0:03:38.200 --> 0:03:40.560 I got on to you like you called me back eventually, 0:03:41.240 --> 0:03:43.000 and you gave me a couple of minutes of your time, 0:03:43.040 --> 0:03:44.640 and I said, you know, he said, what do you 0:03:44.640 --> 0:03:46.160 want to do, Champ? And I said, I just want 0:03:46.160 --> 0:03:48.360 to I want to be like you, but I want 0:03:48.400 --> 0:03:51.080 to be like you specifically for people with chronic fatigue syndrome. 0:03:51.240 --> 0:03:53.000 And you said, oh, yeah, cool, what degrees do you have? 0:03:53.040 --> 0:03:54.800 I said, oh, no, I haven't even finished school yet. 0:03:54.800 --> 0:03:56.600 And you just laughed and you're like, oh, listen, Champ, 0:03:56.720 --> 0:03:59.040 just you know, go finish school and go to university 0:03:59.000 --> 0:04:01.480 and then give me a call when you done. And 0:04:02.160 --> 0:04:04.680 four years later, I was at a cafe in Hampton 0:04:05.040 --> 0:04:06.600 and I walked in. 0:04:06.680 --> 0:04:07.520 I forget what it was called. 0:04:07.560 --> 0:04:10.160 It's the place I used to see that every day. 0:04:10.880 --> 0:04:13.280 And I see you and I'm like, I almost got 0:04:13.320 --> 0:04:15.119 stage front. I was like, oh my god, that's that's 0:04:15.160 --> 0:04:17.640 the guy. That's Craig Harper. And I went to the 0:04:17.760 --> 0:04:20.119 urinal and I'm standing at the urinal just like taking 0:04:20.120 --> 0:04:23.120 a WII and I'm thinking to myself, I've got to 0:04:23.160 --> 0:04:24.560 talk to him, like I've got it. 0:04:24.560 --> 0:04:25.000 I've got it. 0:04:25.040 --> 0:04:26.520 This is my moment, you know, like I've got to 0:04:26.560 --> 0:04:28.599 at least say high and so doray. 0:04:28.640 --> 0:04:29.160 I wash my. 0:04:29.120 --> 0:04:32.000 Hands and I come out of the urinal and I 0:04:32.040 --> 0:04:33.880 walked straight up to you and Johnny, which was your 0:04:33.920 --> 0:04:36.320 right hand man at the time, both bald headed, shaved, 0:04:36.520 --> 0:04:38.480 you know, thick, strong men. 0:04:38.600 --> 0:04:39.560 And I put my hand down. 0:04:39.640 --> 0:04:41.599 I was like Craig Harper and he said yeah. And 0:04:41.640 --> 0:04:43.320 I said, hey, I don't know if you remember me, 0:04:43.400 --> 0:04:46.080 but I'm the guy that called you six years ago 0:04:46.200 --> 0:04:47.640 telling you that I wanted to be like you but 0:04:48.080 --> 0:04:50.680 for people with chronic for Te syndrome. And you said, oh, 0:04:50.920 --> 0:04:52.400 and I'm not sure if you remember it or not, 0:04:52.440 --> 0:04:54.280 but you said you did, and he said, yeah, I 0:04:54.279 --> 0:04:55.640 remember what are you doing now, I said, I'm doing 0:04:55.680 --> 0:04:57.560 exactly that I've been, you know, helping people with chronic 0:04:57.600 --> 0:04:59.560 ferte syndrome. I'm writing a book and this I think 0:04:59.600 --> 0:05:03.880 I was two four at the time, and it's pretty 0:05:03.920 --> 0:05:07.200 crazy to think, like it's been a long time since then. 0:05:07.240 --> 0:05:11.520 I'm thirty seven now, so that's like seventeen years has 0:05:11.560 --> 0:05:14.320 gone by. And then I got to work under your 0:05:14.560 --> 0:05:17.440 you know, your facility for a few years, which was 0:05:17.480 --> 0:05:21.039 just amazing. And so now I've got a team of 0:05:21.080 --> 0:05:24.680 twenty four all around the world. We're helping thousands of people. 0:05:25.160 --> 0:05:28.159 We've got a headquarters now in nursa. I'm getting shimmers 0:05:28.160 --> 0:05:30.120 down my spine. We're just through at least a documentary. 0:05:31.080 --> 0:05:33.200 It just feels good. It feels really good. 0:05:33.080 --> 0:05:36.760 Yeah, Madam, And I don't say things I don't mean, 0:05:37.000 --> 0:05:39.360 like I'm super proud of you, and I know everybody 0:05:39.400 --> 0:05:41.120 doesn't need to be part of our catch up, but 0:05:41.160 --> 0:05:44.120 we don't talk much. And we literally spoke for one 0:05:44.200 --> 0:05:46.400 or two minutes before we started recording, and I went, 0:05:46.880 --> 0:05:49.400 rather than do a debrief, let's just catch up on air. 0:05:49.680 --> 0:05:51.560 And what we will talk about, you know, I think 0:05:51.600 --> 0:05:54.560 because it's it's real and it's organic, and it's not 0:05:55.000 --> 0:05:57.479 you know people kind of knowing people connect with that more. 0:05:57.520 --> 0:06:00.400 But I was thinking when you said when you said 0:06:00.400 --> 0:06:02.279 about the blog, I went, fuck, I haven't thought about 0:06:02.320 --> 0:06:04.480 the blog, but yeah, you're right back in the day. 0:06:05.240 --> 0:06:08.080 This blows people away. Now, this is not I'm not 0:06:08.120 --> 0:06:11.640 putting Mayo on this. Everyone. I had eighty thousand subscribers, 0:06:11.839 --> 0:06:14.960 and what that means is every time I wrote a 0:06:14.960 --> 0:06:18.880 blog post, that would go to eighty thousand inboxes. So 0:06:19.040 --> 0:06:23.280 eighty thousand people were email at subscribers. So if I 0:06:23.360 --> 0:06:26.680 was doing an event in Melbourne, I never needed to 0:06:26.720 --> 0:06:30.320 advertise or brand or market or pay any money or 0:06:30.360 --> 0:06:33.560 anywhere because I had so many subscribers. And I remember 0:06:34.680 --> 0:06:36.800 one day I was heading up to Sydney. I don't 0:06:36.800 --> 0:06:38.120 know if you know this story, but I was heading 0:06:38.160 --> 0:06:41.240 up to Sydney for a speaking gig. And so just 0:06:41.320 --> 0:06:43.080 in the morning I said, hey, everyone, I'm doing a 0:06:43.080 --> 0:06:45.640 gig today. I'm standing in Sydney tonight. I finished my 0:06:45.680 --> 0:06:48.919 gig late so I'm going to be down in the 0:06:48.960 --> 0:06:52.159 foyer of I forget I forget the name of the hotel, 0:06:52.240 --> 0:06:55.520 but it's right there on the harbor. And I said 0:06:55.560 --> 0:06:58.200 I'm going to be down in the foyer at seven o'clock, 0:06:58.600 --> 0:07:01.159 and if one of you turns up, or five or 0:07:01.160 --> 0:07:03.719 ten of you turn up, I'm going to coffee with you, 0:07:03.839 --> 0:07:05.680 or a diet coke with you, or you can drink 0:07:05.680 --> 0:07:08.120 a beer. I don't drink whatever the fuck, and we're 0:07:08.160 --> 0:07:12.160 just hanging out and talk shit for an hour. And 0:07:12.200 --> 0:07:14.080 this was a thing that used to happen quite a 0:07:14.080 --> 0:07:17.640 log a lot with blogs where you do basically meetups, 0:07:17.680 --> 0:07:21.880 they'll call meetups. So I'm up in my hotel room. 0:07:21.960 --> 0:07:24.120 I'm just fucking around and I'm like, oh shit, it's 0:07:24.160 --> 0:07:26.320 three minutes to seven, i'd better get down. Probably no 0:07:26.360 --> 0:07:27.640 one will come, but fuck. 0:07:27.440 --> 0:07:28.600 It, who cares. 0:07:28.760 --> 0:07:30.560 One hundred and thirty people turned up. 0:07:30.560 --> 0:07:31.800 You're kidding? Yeah, you had. 0:07:31.800 --> 0:07:34.480 Your engagement was like by the way, like now like 0:07:34.680 --> 0:07:37.160 it's normal to have an email list, you know, yeah, 0:07:37.160 --> 0:07:39.800 but it's not normal for everyone to open that email anymore, 0:07:40.000 --> 0:07:42.880 you know, because everyone's getting bombarded with emails. But back then, 0:07:43.440 --> 0:07:45.920 I reckon your your open rate would have been like 0:07:46.000 --> 0:07:50.160 ninety percent, so like like seventy thousand people would actually 0:07:50.200 --> 0:07:51.240 read your stuff. 0:07:51.280 --> 0:07:51.960 Like you had. 0:07:52.000 --> 0:07:55.240 Your engagement was insane because no one else was doing 0:07:55.240 --> 0:07:57.760 it like you were one of the only blogs. I 0:07:57.800 --> 0:08:00.800 think it was you and Leo Baptu who had then something. 0:08:01.480 --> 0:08:03.240 There was only a couple of you guys around the 0:08:03.240 --> 0:08:05.360 world that was doing it at that scale. It was 0:08:05.360 --> 0:08:08.680 pretty It was life changing for me, like the content itself. 0:08:08.720 --> 0:08:13.560 And that's why I'm so proud to ship out so 0:08:13.640 --> 0:08:16.200 much free work in our world that we do as well, 0:08:16.240 --> 0:08:21.280 because you know, free trainings and resources can be life changing, 0:08:21.440 --> 0:08:23.880 just like your blogs were for me. You know, one 0:08:23.920 --> 0:08:25.320 of the things I'm so proud of about this new 0:08:25.360 --> 0:08:28.200 documentary is it's free of charge. Cost us over one 0:08:28.240 --> 0:08:30.640 hundred thousand dollars to produce, but it's totally free. 0:08:30.480 --> 0:08:33.040 For any person who listens to it. And that feels 0:08:33.040 --> 0:08:33.720 pretty good too. 0:08:34.520 --> 0:08:36.360 Tell people what it's called and where to find it. 0:08:36.640 --> 0:08:40.160 Yeah, the documentary is called Freedom Healing from Chronic Fatigue Syndrome. 0:08:41.480 --> 0:08:46.360 It's really it's intent was designed for the people of 0:08:46.360 --> 0:08:47.440 the world who are suffering. 0:08:48.120 --> 0:08:49.840 And so if you're. 0:08:49.679 --> 0:08:52.520 Going through chronic fatigue syndrome where you know someone who is, like, 0:08:53.280 --> 0:08:58.280 one of the biggest problems is the isolation and mistreatment, 0:08:58.800 --> 0:09:02.360 you know, the silence of the medical industry. First and 0:09:02.400 --> 0:09:04.960 foremost and then the family and friends who just don't 0:09:05.040 --> 0:09:08.280 understand what the hell is going on with someone who 0:09:08.320 --> 0:09:12.800 has got chronic fatigue. And so we you know, the 0:09:12.880 --> 0:09:17.400 thing that we really made purposeful was that it's about 0:09:17.400 --> 0:09:21.520 the people. It's about hope, it's about understanding, it's about awareness, 0:09:21.600 --> 0:09:24.000 and so that's what the documentary is all about. 0:09:24.040 --> 0:09:25.640 It's not about our actual. 0:09:25.400 --> 0:09:28.440 Program that you know, the thousands of people in the 0:09:28.440 --> 0:09:29.600 seventy eight countries have joined. 0:09:29.640 --> 0:09:30.439 It's not about that. 0:09:30.840 --> 0:09:34.199 It's more about building awareness of like what chronic fetite 0:09:34.200 --> 0:09:37.400 syndrome actually is, how it affects people. And then also 0:09:37.480 --> 0:09:40.360 we showcase, you know, a bunch of different recovery stories 0:09:40.400 --> 0:09:43.319 of all ages from zero to ten, all the way 0:09:43.360 --> 0:09:46.760 up into people in the eighties. Just so no matter 0:09:46.760 --> 0:09:48.680 who you are, awhere you're at, you can watch that 0:09:48.800 --> 0:09:52.480 and go well, with Janet from Hawaii who's eighty four 0:09:52.920 --> 0:09:56.640 can get better, then maybe I can too. And so yeah, 0:09:56.640 --> 0:09:59.280 it's a short film. It's twenty it's twenty minutes long. 0:09:59.360 --> 0:10:02.360 It's now available on YouTube at sipa's Health on our 0:10:02.360 --> 0:10:05.680 YouTube channel, which is great tens of thousands of views 0:10:05.720 --> 0:10:08.000 or in the last couple of days and just some 0:10:08.040 --> 0:10:11.040 really nice comments like oh my god, my mum watched 0:10:11.080 --> 0:10:14.000 this and like now she finally understands me more, and 0:10:14.040 --> 0:10:17.360 like we've had a conversation about it. You know, Oh 0:10:17.440 --> 0:10:19.320 my god, I've been crying for the last twenty minutes 0:10:19.360 --> 0:10:22.000 because finally I feel seen and heard. You know, I've 0:10:22.040 --> 0:10:24.280 been struggling for thirty years and the doctor's just told 0:10:24.280 --> 0:10:26.520 me I was making this up. Like there's so many 0:10:26.600 --> 0:10:29.280 stories like this, and for me, that was the driver. 0:10:29.520 --> 0:10:30.920 You know, when I worked three years ago, when I 0:10:30.960 --> 0:10:32.640 woke up one morning and I was like, I'm going 0:10:32.679 --> 0:10:35.360 to create a documentary, Like I just like woke up 0:10:35.400 --> 0:10:38.040 and thought it'd be easy, and I thought it'd be. 0:10:38.040 --> 0:10:43.000 A three week process. It took three years. It is. 0:10:43.360 --> 0:10:46.600 It is a lot of work, even a twenty minute documentary. 0:10:46.720 --> 0:10:49.120 It's like it is insane how. 0:10:49.040 --> 0:10:51.960 Much work it's like takes to get a film out. 0:10:52.880 --> 0:10:54.080 But I'm glad I did it anyway. 0:10:54.280 --> 0:10:58.840 Yeah. Well, and also to produce something that's you know, 0:10:59.040 --> 0:11:03.320 high quality, great content, great editing, great visual, great audio, 0:11:03.720 --> 0:11:07.839 great people like great messaging, like something that's a valuable 0:11:08.600 --> 0:11:11.200 tool for people that you know that's going to just 0:11:11.320 --> 0:11:14.480 live in cyber space. For the next however, many decades, 0:11:14.559 --> 0:11:16.800 right where people can go back to It's not like 0:11:17.320 --> 0:11:19.680 oh I did a workshop, now everyone's gone home and 0:11:19.720 --> 0:11:22.800 that disappears into the ether. Like this is a thing 0:11:22.840 --> 0:11:25.679 that'll live on. And the thing is, you know, I mean, 0:11:25.720 --> 0:11:28.120 everything that you do, that you do for the first time, 0:11:28.840 --> 0:11:33.680 you build knowledge, skill, awareness, understanding, competence, and so if 0:11:33.720 --> 0:11:38.040 you ever do another one, it'll be which we will. Yeah, yeah, 0:11:38.080 --> 0:11:42.080 it'll be a different process you'll do. You'll know exactly 0:11:42.120 --> 0:11:44.199 what not to do and what to do, and then 0:11:44.280 --> 0:11:46.800 by the time you do your tenth one, you'll be 0:11:46.800 --> 0:11:49.520 a fucking And I've watched it. It's great. So I'm 0:11:49.520 --> 0:11:52.280 not saying, oh it was good. I'm not saying, oh 0:11:52.320 --> 0:11:54.680 it was a pretty it was fucking great. I loved it. 0:11:54.880 --> 0:11:56.800 I love the way it was done, and it was 0:11:57.000 --> 0:12:00.240 it's world class. It's very good. Right, But it's it's 0:12:00.360 --> 0:12:02.680 like everything you know, it's like, how do you get 0:12:02.720 --> 0:12:06.200 good at making documentaries? Well, not by reading a book. 0:12:07.360 --> 0:12:07.960 You get good. 0:12:08.200 --> 0:12:11.600 You've got to be in the fire exactly, Yeah, you got. 0:12:11.480 --> 0:12:13.040 I mean, you can't get good at what you're not 0:12:13.200 --> 0:12:15.240 actually doing. Yeah, you want to do your research and 0:12:15.280 --> 0:12:16.680 you want to talk to people, and you want to 0:12:16.679 --> 0:12:18.080 plan and you want to prep and you want to 0:12:18.080 --> 0:12:18.960 optimize everything. 0:12:18.960 --> 0:12:21.439 But ultimately, you can't build. 0:12:21.240 --> 0:12:25.880 A skill by avoiding the thing that builds skills. So 0:12:26.120 --> 0:12:28.320 you know, well done, mate. I loved it. It's amazing 0:12:28.400 --> 0:12:30.640 and I'm proud. I'm proud of you. You know that. 0:12:30.679 --> 0:12:34.000 But and you don't need that from me, But I don't. 0:12:34.080 --> 0:12:36.280 I think, I don't know. Maybe it's an Australian male thing, 0:12:36.360 --> 0:12:39.880 but dudes don't tell tell their mates that we're out 0:12:39.880 --> 0:12:42.400 of it. We don But I'm super proud of you. 0:12:42.480 --> 0:12:49.000 It's great. Yeah, what's it like, you know, being apart 0:12:49.040 --> 0:12:52.439 from apart from helping all of these people and and 0:12:52.480 --> 0:12:56.360 doing the great things that you're doing, you know, medically 0:12:56.400 --> 0:13:01.000 and psychologically and sociologically with your your team, But what's 0:13:01.080 --> 0:13:04.880 it like leading a team of people? Because you know, 0:13:05.080 --> 0:13:08.000 it's kind of almost your business is like an intersection 0:13:08.200 --> 0:13:15.320 of like purpose and a humanitarian project and business because 0:13:15.320 --> 0:13:17.000 you've still got to pay bills and you've still got 0:13:17.040 --> 0:13:19.120 to everyone's got to feed their kids, and it's not 0:13:19.160 --> 0:13:22.920 like you've got you know, you and Brian and Sally, 0:13:23.040 --> 0:13:25.560 who are two part timers, you've got twenty four staff 0:13:25.640 --> 0:13:29.199 and I bet that's been a steepish learning curve. 0:13:30.280 --> 0:13:31.400 I actually love it. 0:13:31.400 --> 0:13:33.560 It's the thing that drives me the most now, so 0:13:33.960 --> 0:13:36.880 because the way I look at it, I've been doing 0:13:36.920 --> 0:13:38.840 this way for a long time, you know, just like 0:13:38.920 --> 0:13:41.200 you and your field. You know you've done it way 0:13:41.200 --> 0:13:46.120 longer than me, don't you know. If not telling you 0:13:46.160 --> 0:13:48.960 how old you are, but you know you've champ exactly. 0:13:50.280 --> 0:13:52.320 But you know you said the same things over and 0:13:52.360 --> 0:13:57.240 over for seventeen years. It's it's repetitive the results, and 0:13:57.360 --> 0:13:59.720 never you do things with the result, right, So when 0:13:59.760 --> 0:14:01.640 you see someone get their life back or they're like, 0:14:01.640 --> 0:14:04.160 oh my god, you know, Toby, I went from being 0:14:04.200 --> 0:14:05.680 in a wheelchair and not being able to leave my 0:14:05.720 --> 0:14:08.920 home to traveling the world and falling pregnant when my 0:14:08.920 --> 0:14:10.800 doctor said I couldn't fall pregnant. You know, like they're 0:14:10.840 --> 0:14:12.719 the things that make you tear up and go, this 0:14:12.760 --> 0:14:16.040 is worth it. But on the daily level for me, 0:14:16.360 --> 0:14:19.920 my team and my why because and it's probably a 0:14:19.920 --> 0:14:22.200 personal development thing that I probably learned from you many 0:14:22.240 --> 0:14:25.000 years ago, is like I get off on seeing other 0:14:25.040 --> 0:14:29.280 people grow, and when you see them, you know, they're 0:14:29.320 --> 0:14:30.880 kind of a little bit timid, they don't have that 0:14:31.000 --> 0:14:34.080 much confidence, and then a year later they're like they 0:14:34.120 --> 0:14:36.840 own the stage. You know, they know exactly what they're doing. 0:14:37.080 --> 0:14:39.880 My general manager's been with me for she's been in 0:14:39.920 --> 0:14:41.560 this role for I think three years now, and it 0:14:41.560 --> 0:14:43.560 feels like we've been together for thirty years, you know, 0:14:43.640 --> 0:14:47.320 working together. Her evolution is just insane and like every 0:14:47.440 --> 0:14:50.200 new level is a new devil. And it kind of 0:14:50.280 --> 0:14:52.680 like the way business works is like when you grow, 0:14:53.040 --> 0:14:55.280 it just creates more bottlenecks, and then your job is 0:14:55.280 --> 0:14:59.320 to solve that bottleneck in the moment that ultimately getting 0:14:59.360 --> 0:15:01.280 the way of, you know, doing the job that you're 0:15:01.280 --> 0:15:03.680 supposed to do, which is to help people get their 0:15:03.680 --> 0:15:06.560 life back. But when you've got twenty fourteen in so 0:15:06.560 --> 0:15:10.000 many different departments, there's a lot of moving pieces. And 0:15:10.040 --> 0:15:12.880 this is what people don't know about running a purpose 0:15:12.960 --> 0:15:18.200 driven business. It's it's not about numbers, you know, at 0:15:18.200 --> 0:15:19.560 the first sight. You know, it's not like a real 0:15:19.680 --> 0:15:21.120 estate company where it's like, all right, if we sell 0:15:21.120 --> 0:15:23.040 this house for this much, this is how much we get. 0:15:23.520 --> 0:15:24.560 It's like, first of. 0:15:24.560 --> 0:15:26.320 All, how can we make the biggest impact in the world, 0:15:26.320 --> 0:15:28.720 Because that's why we started this whole thing, and how 0:15:28.720 --> 0:15:32.000 can we keep that intent this whole way through as we. 0:15:31.920 --> 0:15:33.080 Grow and help more people. 0:15:33.440 --> 0:15:37.280 And so I'd liken it to like a horse and 0:15:37.320 --> 0:15:39.520 like we've had to rain the horse in and hold 0:15:39.560 --> 0:15:41.960 that horse for dear life sometimes and just really pull 0:15:42.000 --> 0:15:45.920 it in, because for me, I would rather have a 0:15:46.000 --> 0:15:49.200 higher quality service than to help more people at a 0:15:49.200 --> 0:15:52.480 shittier rate and get shittier results. And so one of 0:15:52.520 --> 0:15:56.280 my weird goals or I guess intentions, is I want 0:15:56.320 --> 0:15:58.000 to be able to walk into any coffee shop in 0:15:58.000 --> 0:16:00.920 the world and someone come to me and say, Toby Morrison, 0:16:01.000 --> 0:16:03.680 thank you so much for your work had changed my life. 0:16:03.640 --> 0:16:05.520 Versus I could probably help one. 0:16:05.520 --> 0:16:08.880 Hundred thousand more people right now, but at a much 0:16:08.960 --> 0:16:12.040 lower quality rate, and therefore people would be upset, they 0:16:12.040 --> 0:16:14.760 wouldn't feel like they got value. And for me, it's 0:16:14.760 --> 0:16:17.120 not worth any price for that, Like I just wouldn't. 0:16:17.400 --> 0:16:18.280 I just wouldn't do that. 0:16:19.880 --> 0:16:23.120 So so you're talking about in a way, you're talking 0:16:23.120 --> 0:16:25.640 about when to grow and expand, or when to open 0:16:25.680 --> 0:16:28.000 my doors, when to keep them closed for the money, 0:16:28.000 --> 0:16:31.640 you got it? Yeah, And timing, Like there's timing, there's 0:16:31.680 --> 0:16:32.560 practical stuff. 0:16:32.600 --> 0:16:34.320 There's reading, timing is everything. 0:16:34.400 --> 0:16:39.000 So this documentary was ready two years ago, so it's 0:16:39.040 --> 0:16:41.320 been it's been held for two years. 0:16:41.000 --> 0:16:42.560 Because we weren't ready to release it. 0:16:43.840 --> 0:16:47.640 That's so what happened that you went now is the time. 0:16:50.880 --> 0:16:52.160 Readiness for the team. 0:16:52.520 --> 0:16:55.720 So like, this documentary is going to reach hundreds of 0:16:55.760 --> 0:17:00.040 thousands of people as soon to be millions, and we 0:17:00.080 --> 0:17:02.920 can't have an influx of a thousand people if we 0:17:02.960 --> 0:17:06.560 don't have a solid team to support those people. And so, 0:17:07.119 --> 0:17:10.119 you know, naturally, because the word gets out and more 0:17:10.119 --> 0:17:13.600 people are finding our work around the internet and they 0:17:13.640 --> 0:17:15.480 come to us and like, hey, you know, I want 0:17:15.520 --> 0:17:17.720 to get your services. And it's like, all right, well, 0:17:18.160 --> 0:17:20.560 we need to have a department in every area, Like, 0:17:20.600 --> 0:17:25.399 for instance, just recently, we just introduced individualized accountability and 0:17:25.400 --> 0:17:27.399 support coaching throughout their entire journey. 0:17:27.400 --> 0:17:28.480 Before that didn't exist. 0:17:28.480 --> 0:17:32.040 They only had access to group coaching calls, right, And 0:17:32.119 --> 0:17:34.920 so you know, there's been pivotal key decisions over time, 0:17:35.359 --> 0:17:37.600 and it's all based off integrity. Like it's just like, 0:17:38.000 --> 0:17:41.160 all right, what's the what would integrity say? Integrity wou say, well, 0:17:41.160 --> 0:17:43.400 these people need one on one support and coaching Okay, 0:17:43.400 --> 0:17:44.520 how can you make that work? 0:17:44.960 --> 0:17:45.520 And then we've got to. 0:17:45.480 --> 0:17:46.960 Figure out how can we make it work. Then we've 0:17:46.960 --> 0:17:48.240 got to train the people. We've got to create a 0:17:48.240 --> 0:17:50.200 curriculum and a program to train the team to make 0:17:50.200 --> 0:17:53.960 sure they're world class. They're supported, but they can also 0:17:54.080 --> 0:17:57.199 support the team. But you know what's really cool, like 0:17:57.560 --> 0:17:59.520 that question of like what's it like with the team. 0:18:00.320 --> 0:18:03.040 One of our team members, Lauren Gmarco in America, in 0:18:03.160 --> 0:18:06.200 New York, because we have a team all around the world, England, 0:18:06.320 --> 0:18:11.200 New York, you know, everywhere. She quit her corporate job 0:18:11.200 --> 0:18:14.760 of twenty years to come across to Sefa's Health. She did, 0:18:15.400 --> 0:18:17.520 ninety percent of our people who work for Sefa's Health 0:18:17.520 --> 0:18:20.320 now did our program, got better, got their life back, 0:18:20.560 --> 0:18:22.720 went to do their own expertise, and then I brought 0:18:22.760 --> 0:18:24.919 them in at a certain time when I felt like 0:18:24.960 --> 0:18:27.840 it was the right right thing for that person. So 0:18:27.880 --> 0:18:31.399 when I needed a spot field for client success, I 0:18:31.960 --> 0:18:34.239 think my mind's I've got great memories. I was like, 0:18:34.560 --> 0:18:35.879 who would be great at this job? I was like, 0:18:35.920 --> 0:18:38.520 Lauren Gmrco. She did a success interview a few years ago. 0:18:38.560 --> 0:18:41.320 Let's see what she's up to. Heytoby, I'm just doing 0:18:41.359 --> 0:18:43.959