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Speaker 1: Hi, I'm Britney Saunders and welcome to Big Business, the

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Speaker 1: place where business is far from boring, and today I'm

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Speaker 1: recording on a wobbical land. Now I somehow manage to

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Speaker 1: build an empire from the garage underneath my house, and

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Speaker 1: I'm here to share it all with you, from the winds,

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Speaker 1: the mistakes, the challenging times and the funny moments in between. So,

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Speaker 1: whether you're in business already, perhaps you're not in the

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Speaker 1: game at all, Maybe you're just looking for some inspo,

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Speaker 1: or you simply just want to hear the tea, this

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Speaker 1: is the podcast for you.

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Speaker 2: Today. I am joined by another special guest.

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Speaker 1: We are pumping out the awesome guests lately here on

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Speaker 1: Big Business.

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Speaker 2: His name is Russ.

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Speaker 1: You may know him as Russ Eats on Instagram and TikTok.

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Speaker 1: He is very famously known for his viral junk food

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Speaker 1: tasting videos, alcohol tasting videos and energy drink tasting videos.

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Speaker 1: Russ is a local Novocastrian from Newcastle. I think he's

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Speaker 1: an absolute legend and he's just released his own energy

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Speaker 1: drink range into seven to eleven around the country literally

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Speaker 1: like a week ago, so I just had to get

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Speaker 1: him on the pod so we can talk all about

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Speaker 1: his crazy career, journey on social media and now launching

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Speaker 1: into the business world.

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Speaker 2: Russi's welcome to big business.

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Speaker 3: Thanks for having me.

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Speaker 2: I feel like we need to start out by saying right, oh, yeah.

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Speaker 3: You can do it.

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Speaker 2: You've done a few does it better than me?

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Speaker 4: Though, Okay, I'll go right. Thanks Britt for having me.

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Speaker 4: It's probably a lot louder than the normal conversational.

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Speaker 1: You're yelling into the microphone. I had to get you

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Speaker 1: on the pod. We have crossed paths before. I think

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Speaker 1: the first time we actually met was last year at

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Speaker 1: the TikTok Awards.

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Speaker 2: I don't know if you would even remember.

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Speaker 3: Yeah, it was.

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Speaker 2: It was so hot, Yeah, and it was overwhelming those people.

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Speaker 2: Everyone was like hey, and I'm like, I don't know

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Speaker 2: if he knows who I am. I'm going to say hello. Anyway,

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Speaker 2: you probably did it.

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Speaker 4: No, I did because I parents did a parody of

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Speaker 4: the Candy Salad on Member as we're both on MBN

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Speaker 4: at the same time. It was Newcastle's influences and I've

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Speaker 4: got a spot so it's quite honored. And then I

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Speaker 4: did a piss take and did a parody of yours

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Speaker 4: and my voice.

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Speaker 2: Yeah, I love it.

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Speaker 1: And so you're from Newcastle and you've got an amazing

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Speaker 1: story that I want to chat to you all about.

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Speaker 1: And you've also just released your very own range of

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Speaker 1: energy drinks, which I've also tried and tested on the TikTok.

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Speaker 1: So I want to get there, but I feel like

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Speaker 1: we need to go back. How did russ Eats start?

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Speaker 1: And for anyone listening that has no idea who you are,

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Speaker 1: what is it that you do and how did this

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Speaker 1: come to be?

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Speaker 3: Just do I guess junk food reviews?

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Speaker 4: So the biggest part is junk food and energy drinks

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Speaker 4: and alcohol.

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Speaker 2: Did you start doing this?

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Speaker 3: I started the page the day I left.

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Speaker 4: Arn It's so what were you doing at Arnot's process engineer?

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Speaker 3: So I was always known as the snack guy.

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Speaker 4: Okay, like everyone knew if there's new snacks, and one

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Speaker 4: of the boys always say, like I'd eat something like

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Speaker 4: this is the best thing I've ever tasted, and like

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Speaker 4: you've said that every everything product that comes.

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Speaker 3: Out every time.

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Speaker 4: So I, yeah, I wanted to work in So I

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Speaker 4: did chemical engineering in business. A good overlap for them

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Speaker 4: is usually in like product development, which kind of get

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Speaker 4: to do a bit of both, and I applied for

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Speaker 4: every food place nesle Arne's, I did a week work

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Speaker 4: experience at Master Foods in Wales.

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Speaker 2: All in Nui is Arnest in Nui?

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Speaker 3: No, Arnot's in Blacktown.

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Speaker 2: Okay, yeah, so you're in Sydney.

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Speaker 4: Yes, I live, moved to Blacktown and I make decisions

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Speaker 4: and then just work it out later. Yeah, and I

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Speaker 4: took the job.

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Speaker 3: That where are you going to live?

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Speaker 4: I was like, I'll sort it out yep. And then

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Speaker 4: I was like so yeah, I went to Arnet's and

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Speaker 4: then I had I pushed my.

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Speaker 3: Year of UNI out.

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Speaker 4: Yeah, work there for three months, Like, no, I want

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Speaker 4: to finish, so I'm going to do both. You can't

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Speaker 4: work full time and do UNI. I was like I'll

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Speaker 4: quit and then yeah, I just end up going part time.

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Speaker 4: And they're like, where are you going to live when

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Speaker 4: you're in Sydney. I was like, I'll sort it out.

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Speaker 4: I was stayed at this Tinder girl's house for a while,

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Speaker 4: but then she got a boyfriend.

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Speaker 3: It was really awkward and then just like yeah you

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Speaker 3: got you got to go.

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Speaker 4: So yeah, I just lived at my Arnie's house and

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Speaker 4: did both, finished UNI and then After a while, I

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Speaker 4: end up moving back to Newcastle and started Russia.

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Speaker 3: It's the same day.

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Speaker 1: So what year was it? What you was this for context?

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Speaker 1: Was it in like lockdown times?

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Speaker 4: No? So I started It's in twenty sixteen, okay until

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Speaker 4: twenty nineteen okay, kicked russ Eats off and it was photos. Yeah,

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Speaker 4: I took photos on Instagram and uploaded them.

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Speaker 1: It isn't it crazy that Instagram used to be just

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Speaker 1: a photo sharing app and we would just take part

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Speaker 1: of the things and post it and that was it.

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Speaker 4: And now we've got to like all adapt to talking

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Speaker 4: to the campra and everyone.

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Speaker 3: I hate this.

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Speaker 2: So you started russ Eats as an Instagram account.

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Speaker 1: Yeap, posting photos of food and just like writing a

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Speaker 1: caption of what you thought of it.

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Speaker 4: Yeah, and they're all still up okay. And I did

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Speaker 4: that because we'd always buy new snacks at at Arnet's.

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Speaker 4: Then you'd bring it in and you'd be like trying

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Speaker 4: all the new stuff and everyone had the same interest.

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Speaker 4: So yeah, I was still buying all the snacks, but

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Speaker 4: I had no one to share it with. So it's

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Speaker 4: like I used to put as my personal story, yeah right,

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Speaker 4: just on my Russell Stewart account. Yeah, and they're like,

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Speaker 4: se people like stop posting these, like we'll make an

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Speaker 4: account for people that care. Yep, did that for three years.

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Speaker 4: Shit neglected it a bit because I ran a Newcastle

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Speaker 4: vintage jersey selling by swap cell account. Okay, so I

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Speaker 4: kind of neglected rus seats. And then someone said to me,

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Speaker 4: no one reads captions anymore. You've got to do videos. Yeah.

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Speaker 3: Right, and I've left them all up. They're so awkward.

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Speaker 2: I'm gonna have to go back and look at them.

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Speaker 3: Yeah, and like my hair's up completely different.

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Speaker 2: Okay.

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Speaker 4: I talk a bit like this because I was a

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Speaker 4: bit nervous of my roommate.

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Speaker 2: Oh talking quietly in your room.

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Speaker 4: Yep. I did them, and then someone said you got

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Speaker 4: to switch to vert vertical yep, and I noticed that

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Speaker 4: that went better. And then I noticed the negative like

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Speaker 4: being completely honest, like I was always trying to like

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Speaker 4: polish a turd, like oh, this is okay. Yeah, and

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Speaker 4: then I was like, nah, this is like I'm glad

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Speaker 4: it was an Oak. I was like, I'm fucking glad

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Speaker 4: Oak shut down in hexam. This is absolute shit. And

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Speaker 4: then I noticed it got a bit more and I

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Speaker 4: was like I'll do the shittest products ever it exists.

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Speaker 4: So I did like a compilation of shit products and

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Speaker 4: that went nuts on.

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Speaker 1: You clue onto something like you saw something was working

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Speaker 1: and you're like, Okay, I'm the vertical videos are good

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Speaker 1: and if I be.

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Speaker 2: A bit more honest, that's working as well.

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Speaker 4: Yeah, because all of the not all of them, there's

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Speaker 4: some key ones. A lot of the foody creators are

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Speaker 4: cash in a few little Cashi's free meals. Like it's

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Speaker 4: all so not authentic, yeah, which is why the whole

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Speaker 4: influencer pushed stuff is kind of dead, whereas things like

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Speaker 4: Russ Energy and Fate where there's actual human behind it

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Speaker 4: and the next wave of products.

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Speaker 1: And I think it's because like the influencer space has

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Speaker 1: been yeah, like it's become so monetized and everything is

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Speaker 1: for the brand deal and the money. So like the

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Speaker 1: whole the industry as a whole is like lacking authenticity.

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Speaker 3: Yeah, it's hard.

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Speaker 4: Like I've knocked back and like I need the money,

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Speaker 4: but I've knocked back a few product reviews because.

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Speaker 3: I just didn't like it. I like, I can't do

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Speaker 3: an ad for this, it's so shit.

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Speaker 2: Do you tell the brand that.

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Speaker 4: Yeah, and some try and like say I'm wrong and

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Speaker 4: like all right, and then it goes on clearance in

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Speaker 4: six months, but a few will take the feedback and

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Speaker 4: change it.

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Speaker 2: So yeah, which is great. I think it's important, like for.

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Speaker 1: Like, if you want to make it in social media

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Speaker 1: in any way, and if you do get to a

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Speaker 1: point like yourself where you are getting offers, you know,

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Speaker 1: and it's a lot of money.

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Speaker 2: In a lot of cases, it might be thousands of dollars.

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Speaker 1: I think to be able to be like no, I

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Speaker 1: can't do that because I don't like that product.

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Speaker 2: It's really important.

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Speaker 1: Yeah, because these days, like yeah, everyone will do anything

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Speaker 1: for a buck one.

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Speaker 4: Hundred percent, so that's why they'll And then what sucks

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Speaker 4: so is my like they're my friends because they're into snacks,

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Speaker 4: but they'll do and add on something that I slam

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Speaker 4: and then their comments like rusted its shit, you're quit?

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Speaker 4: Oh no, I just you know, they can a lot

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Speaker 4: of people can like it. Like the two flavors. I've

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Speaker 4: got to completely polarize, but I'll get here.

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Speaker 1: Yeah, yeah, they are really different, and I want to

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Speaker 1: talk about that. And so your Instagram was taking off

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Speaker 1: with you doing more honest reviews in the vertical videos

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Speaker 1: and then when did you launch onto TikTok ten.

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Speaker 4: To twenty videos in I did the twelve Days of Milk,

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Speaker 4: miss so I had. I did a new milk every

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Speaker 4: day for twelve days. Yeah right.

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Speaker 3: And then I did the meltz chips and that went.

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Speaker 2: Off because what's melts chips?

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Speaker 4: Shell stable cheese on crinkle cut chips in a packet

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Speaker 4: and I may have called them smegren a chip and

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Speaker 4: it went nuts. What So that was the first TikTok

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Speaker 4: review was the smeg chips.

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Speaker 1: Yeah right, And so your TikTok is blown up because

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Speaker 1: now is your TikTok way bigger than Instagram, So.

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Speaker 4: Followers don't matter on TikTok yeah yeah, And it's so

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Speaker 4: hard to crack. But I'm ninety five percent Australia, so

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Speaker 4: I probably won't get like I'll never get in the millions. Ever,

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Speaker 4: it'll it'll plateau out. Hasn't yet but it will.

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Speaker 2: Can you just call them you're gonna plateau.

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Speaker 4: Well, I can't like twenty six million people in Australia,

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Speaker 4: whoever's on how many people there are that interested in snacks?

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Speaker 2: Yeah?

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Speaker 1: And it is very like niche to Australia what you're

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Speaker 1: doing because you're reviewing Australian snacks. Yeah, but I reckon

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Speaker 1: if you did some like American tasting videos, that would

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Speaker 1: land you on the Americans for you page.

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Speaker 3: Yeah, it's interesting.

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Speaker 4: I did Irish snacks and three weeks later it was

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Speaker 4: at at one hundred thousand views, all Australian, and then

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Speaker 4: three weeks later all these like people with Irish flags

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Speaker 4: in their name right, and it got up to like

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Speaker 4: three hundred thousand and they were all it just went

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Speaker 4: straight to Ireland.

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Speaker 2: Yeah, there you go.

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Speaker 1: I feel like you should do like American ones because

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Speaker 1: back in my YouTube days, like early twenties, I did

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Speaker 1: all those American candy YouTube videos and they went viral.

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Speaker 3: Yeah, I've got a I think I need to I

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Speaker 3: get lazy.

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Speaker 1: Sometimes and so your Instagram and TikTok just absolutely blew up. Yeah,

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Speaker 1: and then like, how have you monetized this, like before

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Speaker 1: you know, getting onto your energy drink. What opportunities have

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Speaker 1: come your way from you doing these junk food videos?

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Speaker 4: So I did my I remember I did my first

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Speaker 4: ad which was like a Bennett Street Dairy Daryl Lee

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Speaker 4: cookie collab, and like I raided it, I gave it

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Speaker 4: a rating, and I remember the first comment was you

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Speaker 4: can't rate an ad. No. I went, yeah, new rule.

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Speaker 4: And then I started like listening to people when i'd

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Speaker 4: post ads.

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Speaker 1: So what they're saying that you can't rate a product

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Speaker 1: if you're getting paid from Yeah, so don't.

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Speaker 3: I don't now.

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Speaker 4: So I actually haven't reviewed a KFC products besides the

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Speaker 4: bar and me they did in Nui, Yeah, in eighteen months,

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Speaker 4: because every case video I do is clearly marked as

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Speaker 4: a paid promo hashtag AD, and I say it's an ad, yeah,

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Speaker 4: and I'll tell people the rules are no ratings.

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Speaker 3: I won't review it unless I like it, okay. And

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Speaker 3: there was another rule. There's a third rule that I've forgotten.

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Speaker 1: Yeah, And so that's like, that's pretty cool, I think,

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Speaker 1: because then I think your audience would respect you more

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Speaker 1: when you're doing an AD.

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Speaker 4: Well, the thing is, the ads have been sometimes performing

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Speaker 4: better than my normal content. But when a lot of

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Speaker 4: other people do an AD. There's people that have two

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Speaker 4: million followers and every video they do get a million views,

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Speaker 4: and they pump it. They do an AD and they

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Speaker 4: get five thousand. Yeah, Like I see that all the time.

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Speaker 4: Whereas I wanted to be careful and make sure that

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Speaker 4: I'm actually given entertaining content. I won't read a brief

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Speaker 4: and it really pisses people off. So I was sent

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Speaker 4: a brief recently. I was like, yeah, I'm going to

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Speaker 4: talk about that new thing, but these are my three

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Speaker 4: favorite products you's have, so I'm going to put them

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Speaker 4: in as well.

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Speaker 3: Like, oh, it's not really about that. I was like, yeah,

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Speaker 3: well it is now I'm sorry.

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Speaker 2: Yeah, what's your stance on that?

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Speaker 1: Like, I guess if there are any business owners listening

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Speaker 1: as well, and maybe they're wanting to work with like

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Speaker 1: creators or influencers or whatever. Like obviously every brand will

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Speaker 1: always have a brief, but how important do you think

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Speaker 1: it is for them to be listening to the person

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Speaker 1: that they're wanting to work with?

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Speaker 4: Heaps, and they've started to so because I'm working with

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Speaker 4: the energy drink with seven eleven, but we're also I'm

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Speaker 4: working with them on helping them with a few of

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Speaker 4: their exclusive products, doing a few ads with them. Because

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Speaker 4: what I've done with KFC is like a few are

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Speaker 4: starting to look at it and go, what's going on.

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Speaker 3: They're not just paying me to be an ambassador.

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Speaker 4: We're like trying to work together to make good content

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Speaker 4: they don't like and they are great. That's Ogilvy PRS

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Speaker 4: who runs a lot of that, and they are so

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Speaker 4: good and they actually be like, right, what do you think?

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Speaker 3: So we'll get on the phone. That's a key as well.

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Speaker 2: Yeah, have a conversation.

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Speaker 4: Yeah, and get rid of the what happens is you've

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Speaker 4: got imagine if I had a manager, you'll have Russ eats,

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Speaker 4: Russ heats manager to the company, to the food company.

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Speaker 2: Yeah, it's just like got to go through so many hoops.

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Speaker 4: Yeah.

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Speaker 3: So I've cut both of them out.

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Speaker 2: So you don't have a manager. No, you just do

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Speaker 2: it yourself.

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Speaker 4: Yeah, how much better?

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Speaker 2: Is that?

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Speaker 3: Way better?

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Speaker 4: And I ring most of my good ad ideas and

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Speaker 4: things that have come through, just ringing them. And some

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Speaker 4: don't want to talk, and then I just want some

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Speaker 4: just want to tick a.

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Speaker 2: Box and get Yeah, we need to work with all

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Speaker 2: these talent. This is our budget.

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Speaker 4: Blah blah blah. Yeah, do this video. I'm like, that

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Speaker 4: video is crap. Yeah, I'm not I can't do that.

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Speaker 4: I'll do this one.

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Speaker 3: Oh I'm sorry, I can't do it.

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Speaker 2: You're doing the new one.

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Speaker 1: You're not doing like you okayed to do an ad

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Speaker 1: with v Yeah.

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Speaker 2: I was going to say, you're going to do the.

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Speaker 4: New v v DMed me for a sample. Yeah, because

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Speaker 4: I've always said like instead of competing, like if you collaborate,

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Speaker 4: it would be way better.

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Speaker 2: You can all exist together.

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Speaker 4: Yeah, like you can grow the Energy drink like I

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Speaker 4: would do a v RUSS Energy like collab, Beer does it,

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Speaker 4: Garage Project and Mountain Culture Bolter and someone else, like

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Speaker 4: Beer's collab around Australia. But all the big brands don't

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Speaker 4: want to do that. So hopefully we can change the game.

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Speaker 2: Yeah, I think you absolutely should.

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Speaker 1: So you've quit your job at ARN, it's you've made

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Speaker 1: it in the influencer space.

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Speaker 2: Do you hate the word influencer?

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Speaker 4: Yeah? What do you call it? It is actually true, Like, well,

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Speaker 4: I guess we would like influencers don't really influence any

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Speaker 4: more normal people do, so I guess it kind of fits. Yeah,

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Speaker 4: what I do because I've caught people in the shops

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Speaker 4: looking pick o of the chocolate in one hand and

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Speaker 4: looking at what I scanning what I rated in the

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Speaker 4: other hand. So it's like, oh, I have actually influenced

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Speaker 4: that person. If they're going to buy.

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Speaker 3: That or not.

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Speaker 1: You've just launched, like literally a week ago, your own

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Speaker 1: energy drinks called Russ Energy. Yeah, and that's what I'm

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Speaker 1: wanting to talk to you about today because this is

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Speaker 1: obviously brand new, it's fresh, and I'm wanting to know

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Speaker 1: all the details of like how this came about?

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Speaker 2: Was this always a goal of yours.

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Speaker 1: When you started all these food reviews, Like I want

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Speaker 1: to understand you know, how the partnership came to be,

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Speaker 1: and why energy drink out of everything, you know, because

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Speaker 1: you review alcohol snacks, all sorts of stuff fast food,

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Speaker 1: like white energy drinks, And was that always the goal?

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Speaker 2: Or is this something that's just kind of randomly happened that.

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Speaker 3: Would have been alcohol?

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Speaker 4: And I did do a Bilson's Twister collab that went

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Speaker 4: wild about two years ago.

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Speaker 2: Did Bilson's like go into administration or something? And then

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Speaker 2: Someone's brought to.

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Speaker 4: Coke bought the Bilson's name and the vodka brand okay,

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Speaker 4: and then Last Street Brewery still exists and they do

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Speaker 4: Liqueur's SODA's cordials and that too. I reached out to

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Speaker 4: to make this for me, Okay, So ex Bilson's mates

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Speaker 4: and people picked up on it, like they knew the

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Speaker 4: icy twist.

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Speaker 2: Was was it one of their flavors?

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Speaker 4: What was the flavor I did with them, which was

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Speaker 4: the Bilson's Twister. It's got my Russ eats is on

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Speaker 4: the can of that. Yeah, right, So I reached out

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Speaker 4: to them because so I wanted to do it alcohol.

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Speaker 3: Yeah, but there's so many rules.

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Speaker 2: Yeah, and like.

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Speaker 1: I've like I've looked into it as well, and I

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Speaker 1: think that's why like so many people now are doing

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Speaker 1: all the seltzers and everything because of like all the

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Speaker 1: rules with like pre mixed stuff. And that's what we've

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Speaker 1: seen like the rise of seltzers because it's like easier

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Speaker 1: to make or whatever.

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Speaker 4: Yeah, well they it's half the tax if you do

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Speaker 4: a brood seltzer. Yeah, but a vodka seltzer's costs the same.

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Speaker 3: As a pre mix.

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Speaker 5: Yeah.

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Speaker 4: Right, So I want to do our coal, but I

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Speaker 4: knew i'd get like half my videos say that this

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Speaker 4: is for kids drinking at the skatepark.

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Speaker 2: Yeah.

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Speaker 4: So I wanted a super chaotic brand. So I was like,

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Speaker 4: all right, what and I've probably got four ideas that

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Speaker 4: I know. Wou's like the Australian market as a product

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Speaker 4: actually wants one. I can't say, because I'm working on

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Speaker 4: that with someone else. I can tell you that off

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Speaker 4: the air. Another one was our Cohoal, which is hard

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Speaker 4: iced teas that are flat so you don't get bloated.

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Speaker 4: And they're in a bottle. Oh yeah, because they're massive

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Speaker 4: in America, so I can guarantee they'll be big here

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Speaker 4: as soon as someone does them.

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Speaker 2: Is it similar to you know that one? I think

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Speaker 2: it's a newie brand, local local.

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Speaker 3: Well, they're more like a Seltzer.

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Speaker 1: Okay, I've tried those and they're kind of flat, but

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Speaker 1: in a nice Yeah, they're iced tea. Yeah, they're still.

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Speaker 4: To me, they're like a pre mix, similar to other

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Speaker 4: stuff I want to. I want a Lipton with vodka

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Speaker 4: in it in a body. Yeah, it's completely flat. Yeah,

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Speaker 4: so that was the other one. Bring Starbursts Back is

400
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Speaker 4: another one that would go nuts. So that was why

401
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Speaker 4: I was trying to reach out to a few lolly companies.

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Speaker 2: Yeah, is Starburs corn?

403
00:16:21,040 --> 00:16:23,440
Speaker 4: Yeah, like that's Gorne in Australia.

404
00:16:23,640 --> 00:16:26,760
Speaker 2: Yeah wow, Yeah, Yeah.

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Speaker 3: There's there's some stories about that.

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Speaker 4: Okay, for off the pod, it's definitely not it's definitely

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Speaker 4: not sales related. I think it's I don't know. Corrupt,

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00:16:35,440 --> 00:16:40,320
Speaker 4: it's corrupt, that's not true everyone. And yeah, there was

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Speaker 4: a chocolate idea I had, so I went to Junie

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Speaker 4: Chocolate factory and MUCKs around with them, and then I

411
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Speaker 4: noticed that Rainbow Sherbert mother full sugar. The review went nuts,

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Speaker 4: and I was like shit, all right, so I did,

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Speaker 4: and I just noticed a trend of full sugar and

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Speaker 4: as she drinks grape v went like absolutely wild.

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Speaker 3: I was like, shit, people still want full sugar.

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Speaker 4: And I worked in a factory where everyone's still drinking

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Speaker 4: full sugar, and it is a massive percentage of sales.

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Speaker 3: Majority of sales are full.

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Speaker 1: Sugar, which is crazy because when you go to seven eleven,

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Speaker 1: like I was just there this morning, like the whole

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Speaker 1: fridge is like sugar free everything.

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Speaker 4: Yeah, because it's the only growing market, so everyone's trying

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Speaker 4: to get their finger in the growing right market. And

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Speaker 4: also like it could be majority of people prefer sugar free,

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Speaker 4: but the ones that drink a lot are full sugar.

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Speaker 3: It's like a lot of people.

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Speaker 4: Will like certain alcohol, but the volume's going through the

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Speaker 4: blokes that drink fifteen beers every afternoon.

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Speaker 1: And so when you said, like you want to do

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Speaker 1: all these things, like you wanted to look into alcohol,

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Speaker 1: you wanted to look into energy drink, you wanted to

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Speaker 1: look into chocolate.

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Speaker 2: Like, how are you actively doing this?

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Speaker 1: Like if you're out here with no manager, Like, are

435
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Speaker 1: you just straight up like looking up these companies or

436
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Speaker 1: do you have contacts already you know.

437
00:17:51,920 --> 00:17:54,480
Speaker 4: Ring around like and they end up reaching out to

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Speaker 4: me to do something, and then I'll ring them and

439
00:17:56,520 --> 00:17:57,560
Speaker 4: then I'll be like, oh, do you know the blah

440
00:17:57,600 --> 00:17:59,120
Speaker 4: blah blah Like eh, So.

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Speaker 1: Like you're essentially just networking yourself to find the right

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Speaker 1: people that you need to talk to.

443
00:18:03,280 --> 00:18:04,679
Speaker 3: Yes, but if they're good people.

444
00:18:04,720 --> 00:18:07,440
Speaker 4: As soon as I get what I call the crypto lords, yeah,

445
00:18:07,560 --> 00:18:10,040
Speaker 4: which there's a few alcho companies that have reached out

446
00:18:10,080 --> 00:18:10,280
Speaker 4: to me.

447
00:18:10,560 --> 00:18:11,840
Speaker 3: I've gotten on the phone and all that.

448
00:18:12,000 --> 00:18:14,920
Speaker 4: Yeah, it's just like all they care about is like dollars,

449
00:18:14,960 --> 00:18:15,800
Speaker 4: not about having fun.

450
00:18:16,600 --> 00:18:18,199
Speaker 1: And I just feel like, so you were looking for

451
00:18:18,240 --> 00:18:21,199
Speaker 1: someone to partner with that you genuinely aligned with to

452
00:18:21,400 --> 00:18:22,320
Speaker 1: create a product with.

453
00:18:22,720 --> 00:18:25,400
Speaker 4: Yes, and Trusted Too was a big one. So I've

454
00:18:25,440 --> 00:18:28,960
Speaker 4: known Nathan who owns Last Street Brewer for three years.

455
00:18:29,000 --> 00:18:32,360
Speaker 4: He reached out when I had like no followers and

456
00:18:32,680 --> 00:18:34,800
Speaker 4: I was kind of almost the unofficial face of Bilsons

457
00:18:34,800 --> 00:18:36,240
Speaker 4: because I'd review them all the time. Yeah.

458
00:18:36,240 --> 00:18:38,280
Speaker 1: I remember seeing your reviews of their drinks because they

459
00:18:38,320 --> 00:18:41,000
Speaker 1: were coming out with so many flavors at one point there.

460
00:18:41,200 --> 00:18:44,400
Speaker 4: Yeah, which we the thing is like we could do that,

461
00:18:44,480 --> 00:18:46,440
Speaker 4: but he's got so much knowledge because he's done it

462
00:18:46,480 --> 00:18:47,000
Speaker 4: all before.

463
00:18:47,200 --> 00:18:49,400
Speaker 3: Yeah, that you've got to get him on the pod.

464
00:18:50,119 --> 00:18:50,960
Speaker 2: I'll have to get him on.

465
00:18:51,119 --> 00:18:54,879
Speaker 4: They went from like a tiny little family business to

466
00:18:55,480 --> 00:18:59,880
Speaker 4: like hundreds of millions in like the smallest amount of time.

467
00:19:00,359 --> 00:19:00,600
Speaker 2: Wow.

468
00:19:00,840 --> 00:19:04,000
Speaker 4: So he's got so many stories, but he doesn't want

469
00:19:04,000 --> 00:19:07,080
Speaker 4: to go Like where we're aligned is neither of us

470
00:19:07,080 --> 00:19:07,720
Speaker 4: want to go there.

471
00:19:07,840 --> 00:19:09,480
Speaker 3: Neither of us want to be the big dog.

472
00:19:09,720 --> 00:19:09,960
Speaker 4: Yeah.

473
00:19:10,119 --> 00:19:12,280
Speaker 3: We just want to keep fucking with.

474
00:19:12,200 --> 00:19:15,960
Speaker 4: The like being at g Yeah. Yeah, like do a

475
00:19:15,960 --> 00:19:18,200
Speaker 4: few thousand can runs and do like a funny event.

476
00:19:18,840 --> 00:19:21,280
Speaker 4: We've got so many ideas of I can imagine.

477
00:19:21,320 --> 00:19:23,720
Speaker 1: I think it's just really cool, like to hear someone

478
00:19:23,800 --> 00:19:26,080
Speaker 1: who's just like keen to put themselves out there because

479
00:19:26,320 --> 00:19:28,800
Speaker 1: a lot of people just wouldn't take that step like

480
00:19:28,880 --> 00:19:29,880
Speaker 1: you have in terms of.

481
00:19:29,840 --> 00:19:32,400
Speaker 2: Like just ringing up people and reaching out.

482
00:19:32,200 --> 00:19:34,280
Speaker 1: Like you know, people would have all these ideas of

483
00:19:34,320 --> 00:19:36,400
Speaker 1: anything that they want to do, and maybe they've got

484
00:19:36,440 --> 00:19:39,159
Speaker 1: like the you know, the right attitude and the enthusiasm

485
00:19:39,160 --> 00:19:41,199
Speaker 1: that you obviously have, but they don't have that like

486
00:19:41,240 --> 00:19:44,560
Speaker 1: confidence to just like start googling and researching and picking

487
00:19:44,640 --> 00:19:45,680
Speaker 1: up the phone and calling people.

488
00:19:45,920 --> 00:19:47,680
Speaker 3: That's how I got the job at Artists was I rang,

489
00:19:47,920 --> 00:19:48,960
Speaker 3: I did the Clive fou seek?

490
00:19:48,960 --> 00:19:49,199
Speaker 4: I rang?

491
00:19:49,280 --> 00:19:52,200
Speaker 3: Do you just have a job? So this engineers ringing

492
00:19:53,160 --> 00:19:54,159
Speaker 3: get him in for an interview?

493
00:19:54,160 --> 00:19:56,679
Speaker 4: That's all that It was like that like bringing the

494
00:19:57,320 --> 00:20:00,240
Speaker 4: human side back to stuff, and that's what we want

495
00:20:00,240 --> 00:20:01,840
Speaker 4: to do here. It's not about how can we sell

496
00:20:01,880 --> 00:20:03,520
Speaker 4: the most cants, like oh can we make like a

497
00:20:03,520 --> 00:20:06,760
Speaker 4: really funny event that everyone talks about mm hmm, how

498
00:20:06,800 --> 00:20:09,920
Speaker 4: wild that idea was, or something that's just completely new

499
00:20:09,960 --> 00:20:12,480
Speaker 4: and exciting, because every other product is just trying to

500
00:20:12,560 --> 00:20:16,879
Speaker 4: milk every cent. Like I see some of the Maca's launchers,

501
00:20:16,920 --> 00:20:19,639
Speaker 4: and I know because I worked in operations in a

502
00:20:19,720 --> 00:20:23,159
Speaker 4: cladding factory and the job is to cost cutting and

503
00:20:23,240 --> 00:20:25,600
Speaker 4: quality control and all that stuff, and I can just

504
00:20:25,680 --> 00:20:28,320
Speaker 4: see a launch sometimes ago that is just that is

505
00:20:28,440 --> 00:20:30,080
Speaker 4: just there to make more money.

506
00:20:30,600 --> 00:20:33,239
Speaker 1: It's because they're so corporate Yeah, Like these companies are

507
00:20:33,280 --> 00:20:36,480
Speaker 1: so corporate, and I think that's actually like so powerful

508
00:20:36,600 --> 00:20:40,160
Speaker 1: for people like us, being able to do things differently

509
00:20:40,800 --> 00:20:43,359
Speaker 1: and you're still doing business and releasing a product, but

510
00:20:43,480 --> 00:20:46,280
Speaker 1: having that like creative control and being smaller and not

511
00:20:46,480 --> 00:20:49,919
Speaker 1: like the massive companies where you can have fun with

512
00:20:49,960 --> 00:20:52,720
Speaker 1: it and like create something different to what everyone else

513
00:20:52,800 --> 00:20:55,000
Speaker 1: is doing, even though you're essentially creating a product that's

514
00:20:55,000 --> 00:20:58,159
Speaker 1: already out there on the market, like energy drink, they're everywhere,

515
00:20:58,240 --> 00:21:00,320
Speaker 1: but it's a way that like you market it and

516
00:21:00,760 --> 00:21:02,840
Speaker 1: showcase your brand that makes that difference.

517
00:21:02,960 --> 00:21:06,080
Speaker 4: Yeah, as soon as it becomes stressful, I won't want

518
00:21:06,080 --> 00:21:07,480
Speaker 4: to do it. If it's not fun, I won't do it.

519
00:21:08,240 --> 00:21:09,800
Speaker 4: That's the same with Russia. It's like I still get

520
00:21:09,840 --> 00:21:11,800
Speaker 4: excited when there's a new chocolate blockout. I'm like, fuck,

521
00:21:11,880 --> 00:21:12,399
Speaker 4: I gotta get that.

522
00:21:12,480 --> 00:21:14,240
Speaker 1: I went to seven eleven before, and I'm looking around

523
00:21:14,280 --> 00:21:15,639
Speaker 1: for something to be like, what's something I can take

524
00:21:15,680 --> 00:21:15,919
Speaker 1: to him?

525
00:21:16,000 --> 00:21:16,920
Speaker 2: We can like try it together.

526
00:21:16,960 --> 00:21:19,080
Speaker 1: But I'm like, you've probably tried every new product out

527
00:21:19,080 --> 00:21:21,560
Speaker 1: there and you get sent stuff like before it comes.

528
00:21:21,320 --> 00:21:24,399
Speaker 4: Out right, Yeah, no, not much anymore, okay, because I've

529
00:21:24,440 --> 00:21:27,679
Speaker 4: given too many negative reviews of pr packages that I'm I'm.

530
00:21:27,560 --> 00:21:28,080
Speaker 3: Off the list.

531
00:21:28,160 --> 00:21:28,919
Speaker 2: You've been black list.

532
00:21:29,000 --> 00:21:31,440
Speaker 3: I've been blacklisted by a fair few big companies.

533
00:21:31,520 --> 00:21:33,240
Speaker 4: They still talk to me and stuff, but they're like, yeah,

534
00:21:33,760 --> 00:21:36,080
Speaker 4: he will ruin our launch, but then I'll find it

535
00:21:36,080 --> 00:21:36,679
Speaker 4: and like, how.

536
00:21:36,520 --> 00:21:37,040
Speaker 3: Did you get that?

537
00:21:37,119 --> 00:21:39,200
Speaker 4: I've all these companies be like how did you get

538
00:21:39,200 --> 00:21:40,440
Speaker 4: your hands on that?

539
00:21:40,680 --> 00:21:42,800
Speaker 2: You've got the sneaky employees sending you stuff.

540
00:21:42,880 --> 00:21:44,840
Speaker 4: Oh, I've got like I've got my little like, yeah,

541
00:21:44,920 --> 00:21:48,119
Speaker 4: there's there's plenty that'll leak stuff to me. Way like

542
00:21:48,119 --> 00:21:49,719
Speaker 4: I've heard something leaked, Like how do you know that

543
00:21:49,840 --> 00:21:51,960
Speaker 4: only senior management knows that.

544
00:21:52,480 --> 00:21:54,200
Speaker 2: You're just the knower of all.

545
00:21:54,400 --> 00:21:58,479
Speaker 1: So with RUSS Energy, you have gotten into a business

546
00:21:58,480 --> 00:22:01,520
Speaker 1: partnership to launch this product and you launched it into

547
00:22:01,640 --> 00:22:03,960
Speaker 1: all seven eleven's Australia wide.

548
00:22:04,200 --> 00:22:06,359
Speaker 4: Yes, before the lawn. Apparently it's still not in fine Arf,

549
00:22:06,440 --> 00:22:07,639
Speaker 4: queens Land. So I'm trying to sort that.

550
00:22:07,800 --> 00:22:10,399
Speaker 2: Yeah, I saw people, it's on the way. It's just

551
00:22:10,440 --> 00:22:11,160
Speaker 2: still in the truck.

552
00:22:11,320 --> 00:22:12,000
Speaker 3: It's somewhere.

553
00:22:12,680 --> 00:22:15,160
Speaker 1: I also saw people in your comments. I didn't know

554
00:22:15,480 --> 00:22:17,880
Speaker 1: that Tasmania doesn't have seven eleven.

555
00:22:17,960 --> 00:22:20,040
Speaker 4: Or South Australia or Northern Territory.

556
00:22:20,119 --> 00:22:21,919
Speaker 2: I didn't know this until I read your comments.

557
00:22:22,080 --> 00:22:25,600
Speaker 4: And there's none between Coughs and Goldie really, but a

558
00:22:25,600 --> 00:22:27,000
Speaker 4: single seven eleven between there.

559
00:22:26,960 --> 00:22:29,359
Speaker 1: Because I feel like in Newie there's a seven eleven everywhere. Ye,

560
00:22:29,520 --> 00:22:31,880
Speaker 1: Like you drive five meters and there's the next one.

561
00:22:31,960 --> 00:22:32,960
Speaker 3: And that's high sales.

562
00:22:33,000 --> 00:22:35,399
Speaker 4: Is actually funny, it's it's it's all the closest stores

563
00:22:35,440 --> 00:22:36,240
Speaker 4: to my house.

564
00:22:36,600 --> 00:22:37,360
Speaker 3: Wow, the top.

565
00:22:37,440 --> 00:22:39,639
Speaker 2: So you've got like a really big community in like

566
00:22:39,720 --> 00:22:42,640
Speaker 2: Newcastle and the Hunter. Yeah, wow, isn't that so cool?

567
00:22:42,640 --> 00:22:44,560
Speaker 1: I guess saying we've fade as well, Like we've got

568
00:22:44,640 --> 00:22:47,080
Speaker 1: like such a Newcastle community and it's funny because Newcastles

569
00:22:47,080 --> 00:22:47,800
Speaker 1: are quite small.

570
00:22:48,000 --> 00:22:50,720
Speaker 2: Yeah, but like the community is so powerful in NEWI.

571
00:22:50,800 --> 00:22:54,200
Speaker 4: Yeah, it's still some cities like they're so big that

572
00:22:54,280 --> 00:22:57,080
Speaker 4: there's no one knows each other. But Newcastle's just the

573
00:22:57,240 --> 00:22:59,200
Speaker 4: right size where everyone still knows each other.

574
00:22:59,280 --> 00:23:01,080
Speaker 1: And I think it's the best place ever. And so

575
00:23:01,280 --> 00:23:04,800
Speaker 1: how did you go about getting this deal with seven eleven?

576
00:23:04,920 --> 00:23:06,440
Speaker 2: Like was that you was that?

577
00:23:07,320 --> 00:23:07,480
Speaker 3: Yes?

578
00:23:07,760 --> 00:23:10,119
Speaker 4: People? This why I like working with them is because

579
00:23:11,160 --> 00:23:14,320
Speaker 4: so there's the two category managers for energy drinks in

580
00:23:14,400 --> 00:23:18,440
Speaker 4: that and they're not just looking at well, they're still

581
00:23:18,440 --> 00:23:20,520
Speaker 4: looking at sales graphs and doing all that stuff, but

582
00:23:20,600 --> 00:23:23,440
Speaker 4: they're actually like so immersed and enjoy energy drinks that

583
00:23:23,520 --> 00:23:25,480
Speaker 4: they were watching my content and they know all of

584
00:23:25,520 --> 00:23:29,080
Speaker 4: the other foodies and they know they read every comment

585
00:23:29,240 --> 00:23:32,800
Speaker 4: on all the other foodies, and they reached out to

586
00:23:32,880 --> 00:23:34,080
Speaker 4: me when I said I think I'm going to bring

587
00:23:34,119 --> 00:23:36,680
Speaker 4: out an energy drink, I just said yeah, before I

588
00:23:36,760 --> 00:23:38,679
Speaker 4: had any idea of who I was going to work with, and.

589
00:23:39,000 --> 00:23:41,280
Speaker 3: They were in my DMS like what's this? We want it?

590
00:23:41,560 --> 00:23:43,480
Speaker 4: Wow? And then they were kind of on the journey

591
00:23:43,800 --> 00:23:45,359
Speaker 4: with us, and they were so easy to work with

592
00:23:46,800 --> 00:23:48,360
Speaker 4: because I don't I just quit work.

593
00:23:49,040 --> 00:23:51,440
Speaker 3: I don't want to go back to dealing with shit.

594
00:23:51,720 --> 00:23:55,920
Speaker 1: Yeah, Hi, and so like how like on this because

595
00:23:56,160 --> 00:23:58,840
Speaker 1: some people might have an amazing product, but it's impossible

596
00:23:58,880 --> 00:24:01,159
Speaker 1: for them to get into retail, whether it's.

597
00:24:01,080 --> 00:24:03,760
Speaker 2: Like you know, servos or coals or woolies.

598
00:24:03,840 --> 00:24:05,680
Speaker 1: Like you hear about people trying to get their products

599
00:24:05,720 --> 00:24:08,000
Speaker 1: into especially like coals and woolies, which is like a

600
00:24:08,040 --> 00:24:10,760
Speaker 1: whole other thing in itself, But would you say that

601
00:24:10,880 --> 00:24:14,040
Speaker 1: like what you have organically shared on social media about

602
00:24:14,119 --> 00:24:17,760
Speaker 1: like your whole journey and like what you're doing has

603
00:24:17,840 --> 00:24:20,840
Speaker 1: like played a part in being able to secure the

604
00:24:20,880 --> 00:24:22,120
Speaker 1: deal with seven eleven.

605
00:24:22,280 --> 00:24:27,560
Speaker 4: Percent, they would have seen the opportunity to like both benefit.

606
00:24:28,240 --> 00:24:31,280
Speaker 4: So like Ross Energy is almost synonymous with seven eleven

607
00:24:31,400 --> 00:24:33,960
Speaker 4: right now. Yeah, so I would be curious to know

608
00:24:34,040 --> 00:24:36,679
Speaker 4: how many new customers they got that see that then

609
00:24:36,800 --> 00:24:39,560
Speaker 4: try the slurpy and then fill up their fuel exactly right.

610
00:24:39,760 --> 00:24:41,680
Speaker 3: That would have went to one of the other servos.

611
00:24:41,760 --> 00:24:43,320
Speaker 1: And I think that just shows like the power of

612
00:24:43,520 --> 00:24:46,080
Speaker 1: organic content. Like I'm always talking on my podcast about

613
00:24:46,119 --> 00:24:49,919
Speaker 1: like how important content is and like especially to business

614
00:24:50,000 --> 00:24:52,200
Speaker 1: owners and having that like personal brand, if you want

615
00:24:52,200 --> 00:24:55,119
Speaker 1: to call it. And when it comes to content and

616
00:24:55,240 --> 00:24:57,639
Speaker 1: creating content and talking to the camera, a lot of

617
00:24:57,640 --> 00:24:59,920
Speaker 1: people like, ah, like I don't want to do it

618
00:25:00,080 --> 00:25:02,000
Speaker 1: it or whatever. But I think, like your whole story

619
00:25:02,280 --> 00:25:04,760
Speaker 1: is like proof that if you just put yourself out

620
00:25:04,800 --> 00:25:07,920
Speaker 1: there and you know, build a community, like awesome stuff

621
00:25:07,960 --> 00:25:08,359
Speaker 1: can happen.

622
00:25:08,600 --> 00:25:10,520
Speaker 3: Yeah, it's way more important, but you've got to build it.

623
00:25:10,680 --> 00:25:12,840
Speaker 4: For a lot of people say I want to start

624
00:25:12,840 --> 00:25:14,600
Speaker 4: at Instagram, I want to do food reviews or game

625
00:25:14,760 --> 00:25:17,480
Speaker 4: reviews or something, And I'm like, do it for fun

626
00:25:17,720 --> 00:25:20,760
Speaker 4: or don't do it. Yes, Like if you're doing it

627
00:25:20,840 --> 00:25:24,480
Speaker 4: to try and get it, probably won't happen, which.

628
00:25:24,280 --> 00:25:27,040
Speaker 1: I think is also really tricky now as well, given

629
00:25:27,359 --> 00:25:30,919
Speaker 1: how many people are you know, content creators and influencers

630
00:25:30,960 --> 00:25:34,800
Speaker 1: and fashion people and whatever, Like it looks really appealing

631
00:25:34,880 --> 00:25:37,760
Speaker 1: and that's why people want to start, Whereas like, I'm

632
00:25:37,840 --> 00:25:39,480
Speaker 1: with you, you've got to do it because like you

633
00:25:39,640 --> 00:25:43,280
Speaker 1: love like the content creation, or you love engaging with people,

634
00:25:43,400 --> 00:25:46,080
Speaker 1: or you love entertaining people. And then if you just

635
00:25:46,160 --> 00:25:48,760
Speaker 1: so happen to get success out of it, that's just

636
00:25:48,840 --> 00:25:51,480
Speaker 1: like the on top. Yeah, that's the cherry on top.

637
00:25:51,600 --> 00:25:54,639
Speaker 1: But I also think if you are creating content and

638
00:25:55,240 --> 00:25:58,600
Speaker 1: you are genuinely enjoying it, you're going to have success

639
00:25:58,680 --> 00:25:59,920
Speaker 1: because people are going to pick up on that.

640
00:26:00,320 --> 00:26:03,359
Speaker 3: Yeah, but people will put you down until you make it,

641
00:26:03,400 --> 00:26:04,040
Speaker 3: which is annoying.

642
00:26:04,040 --> 00:26:05,760
Speaker 4: So you've got to I tell people early, do it

643
00:26:05,760 --> 00:26:08,080
Speaker 4: because you enjoy it, Yeah, but people will be fuck withs.

644
00:26:08,280 --> 00:26:10,800
Speaker 2: What did you experience that like when you first started

645
00:26:10,880 --> 00:26:11,760
Speaker 2: kind of thing, Yeah.

646
00:26:11,600 --> 00:26:14,159
Speaker 4: People like go over like it. It's usually people that

647
00:26:14,240 --> 00:26:16,719
Speaker 4: you kind of know. Yeah, I go review a snacky

648
00:26:16,760 --> 00:26:18,280
Speaker 4: dickhead and then as soon as it took off, like oh,

649
00:26:18,320 --> 00:26:18,879
Speaker 4: can you do.

650
00:26:18,880 --> 00:26:20,520
Speaker 3: A little video your fried at work clubs?

651
00:26:20,560 --> 00:26:20,760
Speaker 2: You A.

652
00:26:22,040 --> 00:26:24,720
Speaker 3: I remember when you can call me your can loser.

653
00:26:25,160 --> 00:26:27,680
Speaker 2: It's cringe until it works, Like that's what people say.

654
00:26:27,920 --> 00:26:28,840
Speaker 3: Well, I actually find it all.

655
00:26:28,920 --> 00:26:30,920
Speaker 4: Yeah, I'd say it's just go out and do what

656
00:26:31,000 --> 00:26:33,360
Speaker 4: you enjoy and who gives a crap what people think.

657
00:26:34,160 --> 00:26:37,400
Speaker 4: But I still I care what people think to an extent,

658
00:26:37,520 --> 00:26:41,280
Speaker 4: Like I want to make everyone like entertained without pissing

659
00:26:41,320 --> 00:26:42,920
Speaker 4: anyone off. And I think I've done that pretty well

660
00:26:43,240 --> 00:26:44,960
Speaker 4: because I used to love pissing people off and now

661
00:26:44,960 --> 00:26:46,120
Speaker 4: I'm like, show me you still.

662
00:26:46,000 --> 00:26:48,440
Speaker 2: Ruffle some feathers though, when you say you don't like something.

663
00:26:49,520 --> 00:26:51,040
Speaker 4: Kind of, but it's in a way now that it's

664
00:26:51,119 --> 00:26:52,920
Speaker 4: like it's part of the comments when people like it,

665
00:26:53,040 --> 00:26:54,040
Speaker 4: Like we'll argue.

666
00:26:54,560 --> 00:26:55,120
Speaker 2: No, it's good.

667
00:26:55,160 --> 00:26:57,440
Speaker 4: I love it. It's my favorite, and that's what's happening.

668
00:26:57,560 --> 00:26:58,440
Speaker 3: That's what we want with this.

669
00:26:58,800 --> 00:27:01,240
Speaker 2: Yeah, you can't create a product that every single person

670
00:27:01,320 --> 00:27:02,800
Speaker 2: in the world is going to love, even if you

671
00:27:02,880 --> 00:27:04,520
Speaker 2: think it's the best product, Like I say the same

672
00:27:04,560 --> 00:27:06,800
Speaker 2: about our products, Like I can think my genes are

673
00:27:06,800 --> 00:27:07,760
Speaker 2: the best genes in the world.

674
00:27:08,119 --> 00:27:10,639
Speaker 1: Twenty people could try them on ten could love it,

675
00:27:10,720 --> 00:27:13,800
Speaker 1: ten could hate it. Yeah, because it's just subjective to

676
00:27:13,880 --> 00:27:14,359
Speaker 1: each person.

677
00:27:14,560 --> 00:27:16,600
Speaker 3: It's impossible to have something that everyone likes.

678
00:27:16,680 --> 00:27:18,440
Speaker 1: And I think that's a hard thing for people going

679
00:27:18,520 --> 00:27:22,280
Speaker 1: into business because like, naturally people are people pleasers, and

680
00:27:22,359 --> 00:27:24,400
Speaker 1: you want to make everyone happy. And if you're really

681
00:27:24,560 --> 00:27:27,320
Speaker 1: like proud and passionate about what you're doing and you

682
00:27:27,440 --> 00:27:29,520
Speaker 1: love the product, it's kind of really hard to have

683
00:27:29,680 --> 00:27:32,040
Speaker 1: someone say they don't like it. But like, I think

684
00:27:32,080 --> 00:27:34,560
Speaker 1: it's important to remember, like that's the reality of life,

685
00:27:35,000 --> 00:27:36,480
Speaker 1: and you can't like please everyone.

686
00:27:36,840 --> 00:27:39,159
Speaker 3: The only thing, though, is we are going to attempt to.

687
00:27:39,480 --> 00:27:42,840
Speaker 4: So the actual whole model around this is each of

688
00:27:42,920 --> 00:27:45,440
Speaker 4: the core Like this is the core design I'll show

689
00:27:45,440 --> 00:27:47,680
Speaker 4: you in a sec will be we want it to

690
00:27:47,760 --> 00:27:50,520
Speaker 4: be the best in that energy drink category. So Original

691
00:27:50,560 --> 00:27:53,320
Speaker 4: is supposed to be the best in the original category. Well, like,

692
00:27:53,440 --> 00:27:55,520
Speaker 4: what do you mean to anyone that drinks Original Red

693
00:27:55,560 --> 00:27:56,440
Speaker 4: Bull v Rock State?

694
00:27:56,560 --> 00:27:57,240
Speaker 2: We're going to like that?

695
00:27:57,600 --> 00:28:00,040
Speaker 4: Yeah, I want that to be your objective. Yeah, and

696
00:28:00,359 --> 00:28:02,440
Speaker 4: if they don't like them other ones I just mentioned,

697
00:28:02,600 --> 00:28:06,600
Speaker 4: they shouldn't like that, Okay, but then this one is aimed.

698
00:28:06,359 --> 00:28:08,200
Speaker 1: At that's a lot more fruity that one, and just

699
00:28:08,280 --> 00:28:10,679
Speaker 1: for context for everyone listening, you've got like an original flavor,

700
00:28:11,000 --> 00:28:13,600
Speaker 1: which is like you're saying, like it's based on like

701
00:28:13,720 --> 00:28:15,639
Speaker 1: the original energy drink flavor.

702
00:28:15,800 --> 00:28:18,000
Speaker 3: Yeah, it's got no energy drink flavor in it.

703
00:28:18,240 --> 00:28:20,400
Speaker 2: And is it nerds? That one that's the one that's

704
00:28:20,480 --> 00:28:21,280
Speaker 2: got a NERD's.

705
00:28:21,000 --> 00:28:24,879
Speaker 4: Flavor, grape, orange, lemon, green apple and something okay.

706
00:28:24,960 --> 00:28:26,639
Speaker 1: And then you've got the icy twist, which is a

707
00:28:26,680 --> 00:28:28,840
Speaker 1: lot more like fruity and tropical flavor.

708
00:28:29,119 --> 00:28:33,000
Speaker 4: Yes, it's potapop cyclone, a little less carbonation, more fruit juice,

709
00:28:33,080 --> 00:28:36,840
Speaker 4: and it's peach, pineapple, blueberry, and apple juice, like real

710
00:28:36,880 --> 00:28:39,960
Speaker 4: apple juice, not that green apple flavor. Yep. And it's

711
00:28:40,000 --> 00:28:42,680
Speaker 4: so interesting because so many people will drink it and go,

712
00:28:42,760 --> 00:28:45,240
Speaker 4: that's a melted cyclone. And then also goo that tastes

713
00:28:45,320 --> 00:28:46,840
Speaker 4: like flat, weak fruit cup cordial.

714
00:28:47,200 --> 00:28:49,160
Speaker 1: I said something else. I can't remember what I said.

715
00:28:49,200 --> 00:28:51,320
Speaker 1: It tasted like it reminded me of frosty fruit. That's

716
00:28:51,360 --> 00:28:53,640
Speaker 1: what I could taste. Yeah, a little bit frosty fruit

717
00:28:53,720 --> 00:28:54,200
Speaker 1: ice block.

718
00:28:54,320 --> 00:28:56,920
Speaker 4: We've got there's a frosty fruit proto type though that

719
00:28:57,080 --> 00:28:59,560
Speaker 4: when you try that, that will be a frosty fruit Okay, nice.

720
00:29:00,160 --> 00:29:02,880
Speaker 2: And so you've launched this into seven eleven. You've landed

721
00:29:02,920 --> 00:29:04,800
Speaker 2: a deal with seven eleven. How does it work?

722
00:29:05,000 --> 00:29:07,920
Speaker 3: It's been so chilling over the phone.

723
00:29:08,320 --> 00:29:11,680
Speaker 1: Work from your end, Like do they buy like cartons

724
00:29:11,720 --> 00:29:14,160
Speaker 1: off you and distribute it out to all their stores?

725
00:29:14,440 --> 00:29:15,880
Speaker 3: Yeah, so they put in like they said, oh, this

726
00:29:15,960 --> 00:29:18,640
Speaker 3: is a prox what we think it'll sell. So then

727
00:29:18,680 --> 00:29:21,840
Speaker 3: we made about triple that.

728
00:29:21,960 --> 00:29:25,040
Speaker 4: So we had some stock because the next production runs

729
00:29:25,080 --> 00:29:26,040
Speaker 4: like today or something like that.

730
00:29:26,200 --> 00:29:28,880
Speaker 3: Okay, Like this is what I learnt through doing.

731
00:29:29,240 --> 00:29:31,600
Speaker 4: Like in my career, I always wanted to do everything myself,

732
00:29:31,760 --> 00:29:33,520
Speaker 4: so I was like the nerd that would work out

733
00:29:33,560 --> 00:29:36,160
Speaker 4: all the mats himself and do the design. And then

734
00:29:36,600 --> 00:29:39,840
Speaker 4: once I got into operations where you're kind of looking

735
00:29:39,840 --> 00:29:42,840
Speaker 4: at a lot at once I realized you're better off

736
00:29:42,920 --> 00:29:47,720
Speaker 4: leaning on experts. Spending money up front in the factory

737
00:29:47,800 --> 00:29:50,640
Speaker 4: wasn't my money. It was a lot easier and getting

738
00:29:50,680 --> 00:29:53,320
Speaker 4: somewhere faster, and then you know the buybacks quicker, Like

739
00:29:53,400 --> 00:29:54,760
Speaker 4: it could take you a year to get a machine

740
00:29:54,800 --> 00:29:56,120
Speaker 4: in if you do it yourself, or it could take

741
00:29:56,120 --> 00:29:58,360
Speaker 4: two weeks to an expert. Yes, but then you've already

742
00:29:58,360 --> 00:30:00,240
Speaker 4: made that money back in six months exactly.

743
00:30:00,080 --> 00:30:02,000
Speaker 1: And a lot of people can see that upfront cost

744
00:30:02,160 --> 00:30:04,040
Speaker 1: is like a cost and you're like, oh, I don't

745
00:30:04,040 --> 00:30:05,640
Speaker 1: want to spend all that money, but it's like you

746
00:30:05,680 --> 00:30:07,280
Speaker 1: can do it yourself, but it's going to take way

747
00:30:07,320 --> 00:30:09,320
Speaker 1: longer and end up costing you more in the long run.

748
00:30:09,480 --> 00:30:13,120
Speaker 4: Yeah. And also, my time's better spent on other things

749
00:30:13,200 --> 00:30:16,560
Speaker 4: like coming up with funny flavor ideas, marketing campaigns and that,

750
00:30:17,000 --> 00:30:19,640
Speaker 4: not fiddling around with manufacturing. So copac is a great way,

751
00:30:20,560 --> 00:30:22,280
Speaker 4: and that's how anyone can bring their own drink out.

752
00:30:22,480 --> 00:30:24,040
Speaker 4: I'll reach out to a copac or watch you mean

753
00:30:24,080 --> 00:30:26,160
Speaker 4: them more to quantity, Yeah, here's my recipe.

754
00:30:26,240 --> 00:30:27,080
Speaker 3: Can you do it? Yep?

755
00:30:27,440 --> 00:30:29,240
Speaker 2: And then they it's kind of like being in like

756
00:30:29,360 --> 00:30:30,200
Speaker 2: a beauty products.

757
00:30:30,240 --> 00:30:32,160
Speaker 1: It's like all white labeling where they've got like all

758
00:30:32,200 --> 00:30:34,400
Speaker 1: their kind of products and you can just like pop

759
00:30:34,480 --> 00:30:35,200
Speaker 1: your own logo on it.

760
00:30:35,320 --> 00:30:35,640
Speaker 4: Kind of thing.

761
00:30:35,760 --> 00:30:37,440
Speaker 2: Like it's the same in every industry.

762
00:30:37,640 --> 00:30:39,760
Speaker 1: Same with clothing, like you can go and like buy

763
00:30:40,080 --> 00:30:43,640
Speaker 1: clothes that are already made and chuck your tags on it. Yeah,

764
00:30:43,720 --> 00:30:47,760
Speaker 1: white labeling, So that kind of thing exists in every industry.

765
00:30:48,080 --> 00:30:51,440
Speaker 1: And so you've launched into seven elevens around the country

766
00:30:51,560 --> 00:30:55,120
Speaker 1: except for the areas that don't have seven elevens, and

767
00:30:55,360 --> 00:30:58,760
Speaker 1: what has Like, how do you feel post launched? Like

768
00:30:58,800 --> 00:31:00,640
Speaker 1: it's been like a week and a bit by this point.

769
00:31:01,000 --> 00:31:01,880
Speaker 1: How did it all go?

770
00:31:02,400 --> 00:31:03,600
Speaker 3: Well, it went awesome.

771
00:31:03,920 --> 00:31:06,920
Speaker 4: So everyone's reviewing, which I told them to is like,

772
00:31:07,040 --> 00:31:10,640
Speaker 4: be harsh, review my drink, and I got the exact

773
00:31:10,680 --> 00:31:13,000
Speaker 4: feedback that I wanted. So someone will love one, hate

774
00:31:13,040 --> 00:31:16,120
Speaker 4: the other, a couple of people won't like both, and

775
00:31:16,200 --> 00:31:17,440
Speaker 4: then I'll comment back to them.

776
00:31:17,440 --> 00:31:18,200
Speaker 3: What energy drinks?

777
00:31:18,240 --> 00:31:22,160
Speaker 4: Do your drink Okay? And we're potentially going to do

778
00:31:22,240 --> 00:31:24,600
Speaker 4: tastings and get the people that hate them like a

779
00:31:24,680 --> 00:31:26,920
Speaker 4: focus group. Yeah, and they can try the new one

780
00:31:26,960 --> 00:31:29,160
Speaker 4: and they will usually write backy, I drink rainbow shirt mother,

781
00:31:29,200 --> 00:31:31,760
Speaker 4: and I go, well, none of these are in that category.

782
00:31:31,960 --> 00:31:34,600
Speaker 3: Yeah right, but there will be one, so do you

783
00:31:34,640 --> 00:31:35,640
Speaker 3: want to try it? Kind of thing?

784
00:31:36,160 --> 00:31:38,160
Speaker 2: I think that's awesome, Like community is everything.

785
00:31:38,520 --> 00:31:40,000
Speaker 3: What we're what we want to do is like this

786
00:31:40,520 --> 00:31:43,160
Speaker 3: one here, which is the next flavor?

787
00:31:43,880 --> 00:31:46,280
Speaker 4: Will bring that out and we'll like I actually want

788
00:31:46,320 --> 00:31:50,280
Speaker 4: to release the how quick it's sold in what areas?

789
00:31:50,360 --> 00:31:52,800
Speaker 4: Like actually give people the data that people hide. Yeah,

790
00:31:52,960 --> 00:31:55,320
Speaker 4: And I'll collate all of the average reviews and give

791
00:31:55,320 --> 00:31:58,240
Speaker 4: it like an overall score. Yeah, and whatever's rated the

792
00:31:58,320 --> 00:32:00,360
Speaker 4: highest and sold the quickest, we'd bring back as core

793
00:32:00,440 --> 00:32:03,280
Speaker 4: flavor that fits with the existing so we want them.

794
00:32:03,320 --> 00:32:05,080
Speaker 4: They'll be like, we might only do one cart in

795
00:32:05,120 --> 00:32:07,720
Speaker 4: per stork because we can't afford to make shitloads and.

796
00:32:07,720 --> 00:32:09,400
Speaker 3: Have them going clearance if people don't like it.

797
00:32:09,600 --> 00:32:12,000
Speaker 4: Yeah, we want to get experimental and be like, review

798
00:32:12,080 --> 00:32:15,840
Speaker 4: this drink, and people have reviewing it because it's performing well,

799
00:32:15,920 --> 00:32:18,520
Speaker 4: there's a lot of anyone that reviewed it got good.

800
00:32:18,440 --> 00:32:20,960
Speaker 1: Views awesome, which people will be loving as well, Like

801
00:32:21,000 --> 00:32:22,520
Speaker 1: I'm going to go buy that because I know it's going.

802
00:32:22,480 --> 00:32:23,360
Speaker 2: To get views kind of thing.

803
00:32:23,520 --> 00:32:24,920
Speaker 4: Yeah, and that's what we hope it happens with the

804
00:32:24,960 --> 00:32:27,000
Speaker 4: next one, and then we get the next one happening.

805
00:32:27,840 --> 00:32:28,440
Speaker 3: It's pretty much.

806
00:32:28,480 --> 00:32:30,760
Speaker 4: I've already got the fourth and fifth in the fridge

807
00:32:31,480 --> 00:32:33,360
Speaker 4: soda stream from last night, and I sipped it this

808
00:32:33,400 --> 00:32:36,120
Speaker 4: morning because I wanted to taste it with an unbrushed mouth. Yeah,

809
00:32:36,360 --> 00:32:36,720
Speaker 4: I sit.

810
00:32:37,200 --> 00:32:39,920
Speaker 3: It's like a you know how like an actor will

811
00:32:39,920 --> 00:32:41,840
Speaker 3: get into the into the acting role.

812
00:32:42,160 --> 00:32:44,200
Speaker 4: If I'm doing a tasting, I will taste it in

813
00:32:44,320 --> 00:32:46,560
Speaker 4: the four times I drink and energy drink. So I'll

814
00:32:46,560 --> 00:32:48,600
Speaker 4: do it after a run, I'll do it first thing

815
00:32:48,640 --> 00:32:50,280
Speaker 4: in the morning, and i'll do it when I want

816
00:32:50,280 --> 00:32:52,920
Speaker 4: to have like a I'm desot driver at night, and

817
00:32:52,960 --> 00:32:54,520
Speaker 4: I will taste them and that's when I give my

818
00:32:54,600 --> 00:32:56,400
Speaker 4: opinion on if I like that prototype or not.

819
00:32:56,520 --> 00:32:59,920
Speaker 1: Wow, I think it's really cool that you're like, you know,

820
00:33:00,040 --> 00:33:02,160
Speaker 1: you've launched this and you have the angle of I

821
00:33:02,320 --> 00:33:03,960
Speaker 1: want you to review it and I want you to

822
00:33:04,040 --> 00:33:06,160
Speaker 1: be honest with it, because again, I think that's just

823
00:33:06,240 --> 00:33:08,480
Speaker 1: going to like amount to so much more success rather

824
00:33:08,600 --> 00:33:11,280
Speaker 1: than trying to be super polish and have like a

825
00:33:11,360 --> 00:33:15,400
Speaker 1: proper campaign and influences and whatever. Like I love your

826
00:33:15,520 --> 00:33:18,480
Speaker 1: angle of just like honesty and like I.

827
00:33:18,640 --> 00:33:19,480
Speaker 3: And we've winged all that.

828
00:33:19,880 --> 00:33:22,600
Speaker 4: Yeah, Like every video you've seen was recorded an hour

829
00:33:22,640 --> 00:33:25,400
Speaker 4: before and I sent it to like what do you

830
00:33:25,440 --> 00:33:25,800
Speaker 4: think of this?

831
00:33:26,040 --> 00:33:26,840
Speaker 3: Good upload?

832
00:33:27,200 --> 00:33:29,400
Speaker 4: Yeah, which is can be dangerous, but.

833
00:33:29,720 --> 00:33:31,880
Speaker 1: I think that's awesome because I always talk about that

834
00:33:31,920 --> 00:33:34,520
Speaker 1: too on my pod, like with Fate, Like, yeah, I'm

835
00:33:34,520 --> 00:33:36,680
Speaker 1: eight years in and it's quite a structured business, but

836
00:33:36,680 --> 00:33:39,680
Speaker 1: I'm also still just winging it and like the best

837
00:33:39,720 --> 00:33:41,600
Speaker 1: videos we've ever done are the ones that we've just

838
00:33:41,680 --> 00:33:44,280
Speaker 1: filmed and chucked up and like not thought anything about,

839
00:33:44,480 --> 00:33:46,480
Speaker 1: rather than like the campaigns that are planned out the

840
00:33:46,600 --> 00:33:47,440
Speaker 1: month's kind of thing.

841
00:33:47,720 --> 00:33:48,680
Speaker 3: They always go the best.

842
00:33:53,040 --> 00:33:56,600
Speaker 1: And so your energy drinks have done like amazingly better

843
00:33:56,640 --> 00:33:57,920
Speaker 1: than you thought or do you did you know they

844
00:33:57,960 --> 00:33:58,480
Speaker 1: were going to do this?

845
00:33:58,560 --> 00:33:59,400
Speaker 4: Well? Nah?

846
00:33:59,520 --> 00:34:00,480
Speaker 3: Way I was.

847
00:34:01,000 --> 00:34:04,720
Speaker 4: I didn't care about the I didn't want them to

848
00:34:04,720 --> 00:34:06,040
Speaker 4: sell out because I wanted ever run to get them.

849
00:34:06,080 --> 00:34:08,280
Speaker 4: So I genuinely feel bad for South Australia and stuff,

850
00:34:08,800 --> 00:34:10,480
Speaker 4: but I hope they realized that it's so hard to

851
00:34:10,520 --> 00:34:12,880
Speaker 4: even get your drink in a shop let alone, and

852
00:34:12,960 --> 00:34:15,839
Speaker 4: now everyone wants it. Yeah, and that's flipped where we've

853
00:34:16,280 --> 00:34:19,560
Speaker 4: like usually I've got almost big supplies to get into stores,

854
00:34:19,960 --> 00:34:21,920
Speaker 4: but this has went that well that we've got supplies

855
00:34:22,000 --> 00:34:22,640
Speaker 4: coming to us.

856
00:34:22,880 --> 00:34:23,040
Speaker 2: Yeah.

857
00:34:23,160 --> 00:34:25,320
Speaker 5: Right. Have you had any of the supermarkets or anything

858
00:34:25,360 --> 00:34:28,200
Speaker 5: reach out now it would be ages before Coals and

859
00:34:28,239 --> 00:34:31,080
Speaker 5: Wollies And they're obviously focusing on solo energy because it's

860
00:34:31,120 --> 00:34:33,160
Speaker 5: on every corner that you walk around to Coles and Wollies,

861
00:34:34,600 --> 00:34:37,560
Speaker 5: but a lot of servo chains and small stores and

862
00:34:37,680 --> 00:34:40,560
Speaker 5: bars and all that stuff have reached out and I'm like.

863
00:34:40,560 --> 00:34:41,160
Speaker 3: I don't know what to do.

864
00:34:42,360 --> 00:34:43,239
Speaker 2: How do I say yes to?

865
00:34:43,719 --> 00:34:45,759
Speaker 1: Well, do you have any like long term goals with

866
00:34:45,920 --> 00:34:49,280
Speaker 1: RUSS Energy, Like do you see this turning into something

867
00:34:49,400 --> 00:34:50,759
Speaker 1: big in the future or.

868
00:34:51,480 --> 00:34:54,560
Speaker 4: It's we want it to be like a staple energy drink,

869
00:34:55,000 --> 00:34:57,040
Speaker 4: but we also we want to do it so weird.

870
00:34:57,640 --> 00:34:59,840
Speaker 4: Like when I talked to Nathan, like, imagine in fifteen

871
00:35:00,200 --> 00:35:05,080
Speaker 4: is the marketing curriculum bloody? The UNI is like, oh,

872
00:35:05,160 --> 00:35:07,719
Speaker 4: this brand was just so fucked like no one he

873
00:35:07,880 --> 00:35:10,520
Speaker 4: was calling people sea words in the comments that didn't

874
00:35:10,600 --> 00:35:13,520
Speaker 4: like it, Like this brand, it's just went against everything

875
00:35:13,560 --> 00:35:15,719
Speaker 4: you're supposed to do. And that's just what we're doing

876
00:35:15,800 --> 00:35:18,839
Speaker 4: that We people winting about the price even though it's

877
00:35:19,120 --> 00:35:21,680
Speaker 4: actually the second cheapest for its size, but I won't

878
00:35:21,680 --> 00:35:22,120
Speaker 4: get into that.

879
00:35:22,480 --> 00:35:25,160
Speaker 1: Yeah, there will always be people that say, like, you know,

880
00:35:25,480 --> 00:35:27,919
Speaker 1: I can't afford that, or that's too expensive or whatever,

881
00:35:28,120 --> 00:35:30,320
Speaker 1: but I think that's the same in every industry.

882
00:35:30,680 --> 00:35:32,960
Speaker 4: Yeah, well, we want to then take the piss out

883
00:35:33,000 --> 00:35:35,440
Speaker 4: of that and do a gold rimmed can that's called

884
00:35:35,520 --> 00:35:38,719
Speaker 4: Posh and that's seven dollars, and then one that looks

885
00:35:38,920 --> 00:35:42,080
Speaker 4: fucked that's called Povo and the profits.

886
00:35:41,760 --> 00:35:43,480
Speaker 3: From that fund pavo, we just will bring them out.

887
00:35:43,520 --> 00:35:45,600
Speaker 4: Like you said, it's too expensive if you if you

888
00:35:45,680 --> 00:35:47,520
Speaker 4: can't afford it, you can drink the pavo.

889
00:35:47,640 --> 00:35:49,040
Speaker 3: But I wouldn't be caught dead with that.

890
00:35:49,480 --> 00:35:52,200
Speaker 4: And it's got artificial colors, high fructose corn syrup, it's

891
00:35:52,200 --> 00:35:54,120
Speaker 4: got all the cheap shit in it if you want that.

892
00:35:54,480 --> 00:35:55,239
Speaker 3: But this one's posh.

893
00:35:55,280 --> 00:35:58,080
Speaker 4: Would actually use more expensive ingredients. And yeah, you look

894
00:35:58,160 --> 00:35:59,360
Speaker 4: now hilarious.

895
00:35:59,640 --> 00:36:02,520
Speaker 3: That's just one of like fifty concepts we want.

896
00:36:02,320 --> 00:36:03,120
Speaker 4: To do well.

897
00:36:03,480 --> 00:36:06,319
Speaker 2: It's similar to like, I don't know that much about them,

898
00:36:06,440 --> 00:36:08,280
Speaker 2: but is it liquid death in America?

899
00:36:08,719 --> 00:36:11,560
Speaker 1: That like water can brand. I think they also do

900
00:36:11,800 --> 00:36:15,080
Speaker 1: very bold marketing. I don't think it's like as rogue

901
00:36:15,160 --> 00:36:17,040
Speaker 1: as yours, but I think that's how they got their

902
00:36:17,040 --> 00:36:21,040
Speaker 1: success as well, by just doing things differently.

903
00:36:21,520 --> 00:36:22,080
Speaker 3: Well you got it.

904
00:36:22,200 --> 00:36:24,920
Speaker 4: That's why, Like I use the example of Masters, they

905
00:36:25,239 --> 00:36:27,520
Speaker 4: copied Bunnings and then just died because they didn't do

906
00:36:27,640 --> 00:36:28,480
Speaker 4: anything different.

907
00:36:28,640 --> 00:36:30,799
Speaker 2: They really did, didn't they They're just like have they

908
00:36:30,920 --> 00:36:31,720
Speaker 2: just gone altogether?

909
00:36:32,000 --> 00:36:34,360
Speaker 4: Yeah? They I didn't think they lasted like it was

910
00:36:34,400 --> 00:36:35,719
Speaker 4: like one or two years, wasn't it was.

911
00:36:35,880 --> 00:36:38,319
Speaker 1: I've never seen a couple pop up in like up

912
00:36:39,600 --> 00:36:43,160
Speaker 1: whereabouts Heather Braid, there was a Master's and then like

913
00:36:43,239 --> 00:36:44,160
Speaker 1: one of Maitland Wayne.

914
00:36:44,160 --> 00:36:45,399
Speaker 2: I'm like, what is this new building shop?

915
00:36:45,440 --> 00:36:48,279
Speaker 4: And then it was gone gone wow because they didn't

916
00:36:48,280 --> 00:36:51,640
Speaker 4: do anything different. So like our energy drinks focused on

917
00:36:51,719 --> 00:36:55,200
Speaker 4: full sugar because not really anyone else is all the

918
00:36:55,200 --> 00:36:58,120
Speaker 4: big dogs bring out about one full sugar skwy year.

919
00:36:58,040 --> 00:36:59,920
Speaker 2: Are you going to do a sugar free I've got

920
00:37:00,120 --> 00:37:01,560
Speaker 2: what it was supposed.

921
00:37:01,200 --> 00:37:04,799
Speaker 4: To be, sugar free and full sugar original, but who

922
00:37:04,840 --> 00:37:06,879
Speaker 4: I've teamed with, like we can pump out so many

923
00:37:07,400 --> 00:37:10,840
Speaker 4: what we think it's ten out of ten full sugar flavors,

924
00:37:10,920 --> 00:37:13,680
Speaker 4: but it's just so much effort for the low sugar

925
00:37:13,680 --> 00:37:14,600
Speaker 4: and there's so much competition.

926
00:37:14,640 --> 00:37:18,240
Speaker 3: They've already got that covered. There's already heats of zero sugar.

927
00:37:18,400 --> 00:37:21,080
Speaker 4: But we would do a low. We would never do

928
00:37:21,160 --> 00:37:24,360
Speaker 4: a zero because one teaspoon of sugar in a coffee,

929
00:37:24,400 --> 00:37:26,040
Speaker 4: you know what it does. I don't add sugar to

930
00:37:26,080 --> 00:37:28,840
Speaker 4: my coffee, but yeah it changed like one teaspoon is

931
00:37:29,600 --> 00:37:32,840
Speaker 4: like changes the flavor so much and covers any bad flavors.

932
00:37:32,960 --> 00:37:34,040
Speaker 2: It does taste really good.

933
00:37:34,480 --> 00:37:37,040
Speaker 4: Yeah, so we would do a low sugar that might

934
00:37:37,080 --> 00:37:39,439
Speaker 4: be like one to five grams if we did one yep,

935
00:37:40,360 --> 00:37:42,359
Speaker 4: and the label would be red, which would be cool,

936
00:37:42,960 --> 00:37:44,520
Speaker 4: so black and red instead are white there.

937
00:37:44,680 --> 00:37:45,560
Speaker 2: I also love can.

938
00:37:45,640 --> 00:37:47,760
Speaker 4: I just have that can for That's when I dropped

939
00:37:47,760 --> 00:37:49,480
Speaker 4: out the front's I love it.

940
00:37:49,760 --> 00:37:52,919
Speaker 1: You know, it's the original can for anyone that hasn't

941
00:37:52,960 --> 00:37:54,880
Speaker 1: seen it. It's got like your head on it with

942
00:37:55,000 --> 00:37:55,839
Speaker 1: your backwards hat.

943
00:37:56,719 --> 00:37:58,960
Speaker 4: I argued against. I didn't want my name or my

944
00:37:59,080 --> 00:38:02,120
Speaker 4: face on it felt so wanky. Yeah it has to

945
00:38:02,400 --> 00:38:04,480
Speaker 4: because then it's like you're not giving it your sign

946
00:38:04,520 --> 00:38:05,040
Speaker 4: of approval.

947
00:38:05,320 --> 00:38:07,840
Speaker 3: Yeah, And I was outvoted by everyone and I was like,

948
00:38:07,880 --> 00:38:09,560
Speaker 3: all right, faces on it.

949
00:38:09,680 --> 00:38:12,920
Speaker 1: I think it's interesting because like I'm very anti like

950
00:38:13,200 --> 00:38:16,480
Speaker 1: name on a brand, but then there's ones like this

951
00:38:16,600 --> 00:38:19,279
Speaker 1: where it just makes sense because obviously it's from you,

952
00:38:19,719 --> 00:38:22,760
Speaker 1: and like your whole brand is Russia, so like calling

953
00:38:22,800 --> 00:38:27,040
Speaker 1: it russ Energy makes sense. And I just love like

954
00:38:27,640 --> 00:38:30,120
Speaker 1: the packaging is so loud and rogue, and I love

955
00:38:30,200 --> 00:38:32,880
Speaker 1: that you've just put this big warning label on the

956
00:38:32,960 --> 00:38:36,000
Speaker 1: front and it's just a message written by you, and

957
00:38:36,080 --> 00:38:37,640
Speaker 1: it looks like you just sent a text.

958
00:38:37,800 --> 00:38:39,000
Speaker 3: It was a text to Nathan.

959
00:38:39,320 --> 00:38:40,560
Speaker 4: He goes, hey, have you got an idea of what

960
00:38:40,640 --> 00:38:42,680
Speaker 4: you want the label to say, because we just had

961
00:38:42,719 --> 00:38:45,200
Speaker 4: some generic sit on there, like for all the prototypes.

962
00:38:45,239 --> 00:38:47,520
Speaker 3: It's like I was like, how about something like this

963
00:38:47,719 --> 00:38:48,680
Speaker 3: and he's like, oh, that'll do.

964
00:38:48,920 --> 00:38:50,879
Speaker 1: I've been reading your comments on products for the past

965
00:38:50,960 --> 00:38:52,880
Speaker 1: four years, like the fact that you're just writing a

966
00:38:52,960 --> 00:38:56,239
Speaker 1: message to whatever is buying this on the front. So

967
00:38:56,360 --> 00:38:58,040
Speaker 1: you can trust me when I say I know what

968
00:38:58,400 --> 00:39:01,439
Speaker 1: the Aussie palette wants. If you bugget after a crap

969
00:39:01,640 --> 00:39:04,440
Speaker 1: night's sleep post bender or you just need a cheeky boost,

970
00:39:04,560 --> 00:39:06,960
Speaker 1: this is what you want, plus sugar give your energy

971
00:39:07,040 --> 00:39:08,080
Speaker 1: to love Russ.

972
00:39:08,520 --> 00:39:10,080
Speaker 3: Yeah, well I actually did change something.

973
00:39:10,160 --> 00:39:12,319
Speaker 4: It was the crap night's sleep was if you've had

974
00:39:12,360 --> 00:39:14,600
Speaker 4: a crap night's sleep because your kids are fuck withs

975
00:39:14,840 --> 00:39:16,960
Speaker 4: that's the original that you can't put fuck with on

976
00:39:17,120 --> 00:39:17,439
Speaker 4: the can.

977
00:39:17,920 --> 00:39:19,399
Speaker 3: Like, ah, I'm sure.

978
00:39:19,840 --> 00:39:23,280
Speaker 1: It's just so iconic honestly, and I love how different

979
00:39:23,320 --> 00:39:25,040
Speaker 1: it is, because yeah, that's what you have to do

980
00:39:25,120 --> 00:39:27,000
Speaker 1: if you're wanting to break into a market that is

981
00:39:27,040 --> 00:39:29,839
Speaker 1: already really saturated, is you need to do something that's

982
00:39:29,880 --> 00:39:30,799
Speaker 1: going to make you stand out.

983
00:39:30,880 --> 00:39:34,280
Speaker 2: And I think between your marketing this packaging.

984
00:39:34,320 --> 00:39:37,600
Speaker 1: The way that you are online in your videos, and

985
00:39:37,640 --> 00:39:40,560
Speaker 1: how you just like authentically yourself. I honestly think that's

986
00:39:40,600 --> 00:39:41,680
Speaker 1: a recipe for success.

987
00:39:42,080 --> 00:39:45,000
Speaker 3: Yeah, and the seven to eleven synergy as well, Like

988
00:39:45,200 --> 00:39:46,840
Speaker 3: it's all, yeah, it all comes together.

989
00:39:46,880 --> 00:39:49,440
Speaker 4: But I had to rely. I always thought I knew everything, hm,

990
00:39:49,880 --> 00:39:51,960
Speaker 4: and I knew what I wanted in my head on

991
00:39:52,080 --> 00:39:54,480
Speaker 4: the can from the start, and like, I've still got

992
00:39:54,520 --> 00:39:58,120
Speaker 4: those folders on my on my computer. And I said

993
00:39:58,160 --> 00:39:59,759
Speaker 4: to them that, you know, you wouldn't seal a car

994
00:40:00,760 --> 00:40:02,640
Speaker 4: and like a horror movie with an R rated logo.

995
00:40:02,680 --> 00:40:03,719
Speaker 4: And I was like, I want it just to look

996
00:40:03,719 --> 00:40:05,959
Speaker 4: a bit like a cigarette packet, almost.

997
00:40:05,760 --> 00:40:08,000
Speaker 2: Like you wanted it to be like jarring to look at.

998
00:40:08,080 --> 00:40:11,719
Speaker 4: Almost. I just wanted chaos. I didn't want anything to

999
00:40:11,840 --> 00:40:15,000
Speaker 4: be yep, what's the word. Yeah, I didn't want it

1000
00:40:15,000 --> 00:40:17,520
Speaker 4: to esthetically pleasing. Yeah, Like this was one of the

1001
00:40:17,560 --> 00:40:18,800
Speaker 4: protypes of all my head on all of them, and

1002
00:40:18,840 --> 00:40:19,279
Speaker 4: I hated that.

1003
00:40:19,560 --> 00:40:21,120
Speaker 2: Yeah it looks pretty cool.

1004
00:40:21,360 --> 00:40:23,200
Speaker 3: Yeah, that's what all the marketing people said. But I

1005
00:40:23,280 --> 00:40:25,280
Speaker 3: was like, my mum, brain doesn't work with patterns.

1006
00:40:25,400 --> 00:40:26,560
Speaker 2: You want them to all be different.

1007
00:40:26,840 --> 00:40:28,080
Speaker 3: Yeah, yeah, like routine.

1008
00:40:28,080 --> 00:40:29,200
Speaker 4: I don't know if I'm going to get up at

1009
00:40:29,239 --> 00:40:31,680
Speaker 4: five am or ten some days, like, I don't plan

1010
00:40:32,000 --> 00:40:35,839
Speaker 4: anything as I have to. So yeah, the idea will

1011
00:40:35,880 --> 00:40:40,160
Speaker 4: be that's the core, and then we'll bring out limited

1012
00:40:40,280 --> 00:40:42,040
Speaker 4: editions and if they sell well and people love them

1013
00:40:42,080 --> 00:40:42,680
Speaker 4: and want them.

1014
00:40:42,600 --> 00:40:44,080
Speaker 2: Back, then you can bring them back as like a

1015
00:40:44,200 --> 00:40:45,840
Speaker 2: proper product.

1016
00:40:45,920 --> 00:40:48,319
Speaker 4: Because we don't have We've only got two rows. We'll

1017
00:40:48,360 --> 00:40:50,840
Speaker 4: have a third soon for Sherbert Pop. Because that was

1018
00:40:50,840 --> 00:40:53,520
Speaker 4: a part of the to say that flavor. Yeah, I

1019
00:40:53,600 --> 00:40:54,920
Speaker 4: did that in my one of my videos.

1020
00:40:55,600 --> 00:40:58,840
Speaker 2: Are you spoiling something here? Sherbert Pop is the next flavor?

1021
00:40:59,280 --> 00:41:02,080
Speaker 3: Sherbert Pop most likely. Yeah, and there's a few prototypes.

1022
00:41:02,160 --> 00:41:04,080
Speaker 3: There's that one. I'll do a video. I'm going to

1023
00:41:04,120 --> 00:41:05,480
Speaker 3: tell everyone behind the scenes.

1024
00:41:05,239 --> 00:41:05,719
Speaker 4: Shit and clear.

1025
00:41:05,840 --> 00:41:07,680
Speaker 1: Yeah, I think it's so important, like you should show

1026
00:41:07,680 --> 00:41:09,600
Speaker 1: all these packaging options and get people to pick.

1027
00:41:10,080 --> 00:41:10,440
Speaker 3: Definitely.

1028
00:41:11,160 --> 00:41:13,319
Speaker 4: Well, I already asked them about the shirt pop. Should

1029
00:41:13,360 --> 00:41:16,239
Speaker 4: it be go straight to the core or should it

1030
00:41:16,280 --> 00:41:18,279
Speaker 4: go to the chaos? And everyone wants the crazy one

1031
00:41:18,320 --> 00:41:20,359
Speaker 4: and bring it back as a core? Yeah, good, because

1032
00:41:20,400 --> 00:41:22,880
Speaker 4: that's what I want. Yeah, And that was an arm

1033
00:41:22,880 --> 00:41:25,360
Speaker 4: wrestle between me and Nathan. He's like we need to

1034
00:41:25,480 --> 00:41:28,080
Speaker 4: establish a brand with a big r I was like, yeah,

1035
00:41:28,080 --> 00:41:29,640
Speaker 4: but I don't want to be locked in. I want

1036
00:41:29,680 --> 00:41:33,160
Speaker 4: to do crazy stuff, and that's where we ended up.

1037
00:41:33,160 --> 00:41:34,800
Speaker 4: But yeah, we've got the four I can spoil the

1038
00:41:34,840 --> 00:41:36,640
Speaker 4: fourth flavor that we probably won't bring it out, but

1039
00:41:36,680 --> 00:41:40,120
Speaker 4: we're looking at doing a Christmas one called Jingleberry Nice

1040
00:41:40,480 --> 00:41:43,960
Speaker 4: and I'll be like, Bog and Santa, is that a

1041
00:41:44,120 --> 00:41:48,520
Speaker 4: candy cane. It's like every single berry smashed together nice.

1042
00:41:49,320 --> 00:41:51,520
Speaker 4: But the raspberry was a bit too prominent, so we

1043
00:41:51,640 --> 00:41:54,239
Speaker 4: might be going back to the drawing board because if

1044
00:41:54,239 --> 00:41:56,000
Speaker 4: I did a raspbery flavor, I wanted to be red Frogs.

1045
00:41:56,440 --> 00:42:00,200
Speaker 1: I absolutely love this and I'm excited to see you

1046
00:42:00,280 --> 00:42:03,200
Speaker 1: know where this journey takes you. I think I think

1047
00:42:03,280 --> 00:42:06,320
Speaker 1: Newcastle produces some of the best people. And I know

1048
00:42:06,400 --> 00:42:08,600
Speaker 1: that's biased because I'm from Newcastle, but you know how

1049
00:42:08,640 --> 00:42:10,640
Speaker 1: you just meet some people, even if like you meet

1050
00:42:10,680 --> 00:42:13,359
Speaker 1: someone in when you're in Brisbane or Sydney and then

1051
00:42:13,360 --> 00:42:14,919
Speaker 1: you're like getting along with them and it's like where

1052
00:42:14,920 --> 00:42:16,879
Speaker 1: are you from and they're like, oh, neui, and it's

1053
00:42:16,920 --> 00:42:17,960
Speaker 1: like you are.

1054
00:42:18,280 --> 00:42:18,480
Speaker 4: Yeah.

1055
00:42:19,360 --> 00:42:22,479
Speaker 2: I just think Newcastle has such amazing talent.

1056
00:42:22,560 --> 00:42:25,640
Speaker 1: It's really cool to see you just like putting yourself

1057
00:42:25,680 --> 00:42:28,000
Speaker 1: out there obviously through socials over the years, and now

1058
00:42:28,040 --> 00:42:31,560
Speaker 1: you're venturing into the world of business, but in such

1059
00:42:31,600 --> 00:42:35,160
Speaker 1: an organic and down to earth way, and I just

1060
00:42:35,239 --> 00:42:36,279
Speaker 1: bloody love to say it.

1061
00:42:36,440 --> 00:42:37,160
Speaker 2: So good on you.

1062
00:42:37,280 --> 00:42:40,920
Speaker 3: Russ cheers. And I'm still prioritizing, like russ EAT's contents.

1063
00:42:40,960 --> 00:42:42,520
Speaker 4: Still the first thing on my mind is to do

1064
00:42:42,640 --> 00:42:45,359
Speaker 4: normal videos, don't change that page, and then get more

1065
00:42:45,360 --> 00:42:47,240
Speaker 4: experimental on the other pages with this stuff.

1066
00:42:47,360 --> 00:42:50,520
Speaker 1: I absolutely think that is a must now to wrap

1067
00:42:50,640 --> 00:42:52,000
Speaker 1: up every big business episode.

1068
00:42:52,040 --> 00:42:52,759
Speaker 2: I didn't tell you this.

1069
00:42:53,080 --> 00:42:54,440
Speaker 4: Yeah, it's easy.

1070
00:42:55,040 --> 00:42:57,120
Speaker 2: We always end with a tip of the week.

1071
00:42:57,600 --> 00:43:00,640
Speaker 1: It can be like a life hack, can be anything,

1072
00:43:00,680 --> 00:43:02,800
Speaker 1: it can be a business hack social media. Do you

1073
00:43:02,960 --> 00:43:05,320
Speaker 1: have like a final tip that you can share with

1074
00:43:05,480 --> 00:43:05,960
Speaker 1: us today.

1075
00:43:06,360 --> 00:43:09,040
Speaker 4: What's worked for me for the last couple of years is,

1076
00:43:09,160 --> 00:43:12,239
Speaker 4: like you know, I was telling you before, with you

1077
00:43:12,320 --> 00:43:15,040
Speaker 4: do suchial media and people give you shit. Is anyone

1078
00:43:15,200 --> 00:43:17,680
Speaker 4: that like doesn't pump up your tires, you tell them

1079
00:43:17,719 --> 00:43:20,880
Speaker 4: to get fucked nice, So like anyone that's like that,

1080
00:43:21,080 --> 00:43:22,719
Speaker 4: just yeah, there's eight billion people in the world.

1081
00:43:22,800 --> 00:43:24,600
Speaker 3: You can tell a few to get fucked, get.

1082
00:43:24,560 --> 00:43:24,960
Speaker 2: Rid of them.

1083
00:43:25,320 --> 00:43:26,400
Speaker 3: Yeah, I love that.

1084
00:43:26,520 --> 00:43:28,320
Speaker 4: Oh. I saw a quote I forgot on a podcast.

1085
00:43:28,360 --> 00:43:29,880
Speaker 4: We'll just chat in the whole time. So I was

1086
00:43:29,960 --> 00:43:32,120
Speaker 4: just like, have I said, I'm like, my brain's going,

1087
00:43:32,200 --> 00:43:34,560
Speaker 4: like I did, I just ramble shit? Was anything good then?

1088
00:43:34,719 --> 00:43:36,319
Speaker 1: Or was I? I saw a quote the other day

1089
00:43:36,320 --> 00:43:39,360
Speaker 1: and it was you can't change the people around you,

1090
00:43:39,560 --> 00:43:42,520
Speaker 1: but you can change the people around you. Yeah, like,

1091
00:43:42,640 --> 00:43:44,759
Speaker 1: you can't change the way people act, but you can

1092
00:43:44,880 --> 00:43:46,040
Speaker 1: change who is around you.

1093
00:43:46,280 --> 00:43:47,600
Speaker 3: And a manager said that to me.

1094
00:43:47,640 --> 00:43:49,720
Speaker 4: He's like, if you can't change the person that you're managing,

1095
00:43:50,000 --> 00:43:54,160
Speaker 4: change the person. Yeah, just sack them, switch them out,

1096
00:43:54,719 --> 00:43:55,040
Speaker 4: give a.

1097
00:43:55,120 --> 00:43:58,879
Speaker 3: Chance, always give people a chance. But then, yeah, don't

1098
00:43:58,880 --> 00:43:59,600
Speaker 3: waste your energy.

1099
00:44:00,520 --> 00:44:01,560
Speaker 2: Drink Russ Energy and.

1100
00:44:04,160 --> 00:44:06,960
Speaker 1: Waste your energy. You should do a campaign around that.

1101
00:44:07,160 --> 00:44:10,120
Speaker 1: I should don't waste your energy drink Ross Energy.

1102
00:44:10,600 --> 00:44:12,680
Speaker 4: That's great, write it down in your actual.

1103
00:44:14,320 --> 00:44:14,560
Speaker 3: Chao.

1104
00:44:14,920 --> 00:44:17,359
Speaker 1: Well, thanks so much for coming on, and I'm looking

1105
00:44:17,400 --> 00:44:19,800
Speaker 1: forward to seeing where this takes you.

1106
00:44:20,280 --> 00:44:21,759
Speaker 3: And I favor you.

1107
00:44:21,880 --> 00:44:22,920
Speaker 4: Reckon easily.

1108
00:44:23,040 --> 00:44:25,120
Speaker 3: We can do anything like that. Okay, That's why I

1109
00:44:25,200 --> 00:44:26,160
Speaker 3: chose to tell AJ.

1110
00:44:26,320 --> 00:44:27,680
Speaker 2: He will get so excited about that.

1111
00:44:27,880 --> 00:44:28,279
Speaker 3: Let's do a.

1112
00:44:29,920 --> 00:44:33,439
Speaker 1: They would love that. Everyone loving AJ in our content. Lately,

1113
00:44:33,520 --> 00:44:35,879
Speaker 1: we're putting him in it more and more. Don't give

1114
00:44:35,920 --> 00:44:37,239
Speaker 1: him too many ideas, but yeah, he.

1115
00:44:37,239 --> 00:44:37,680
Speaker 2: Would love that.

1116
00:44:37,880 --> 00:44:41,440
Speaker 3: Let's do it now. Thanks having me on. I forgot

1117
00:44:41,480 --> 00:44:41,759
Speaker 3: I was on.

1118
00:44:43,840 --> 00:44:46,600
Speaker 2: We've just been sitting here talking. We're actually doing a podcast.

1119
00:44:46,920 --> 00:44:49,760
Speaker 1: No, thanks so much, Ross for coming on, and everyone

1120
00:44:49,880 --> 00:44:52,320
Speaker 1: stay up to date with Russ across socials, RUSS Eats

1121
00:44:52,400 --> 00:44:55,200
Speaker 1: and whenever. RUSS Energy is back in seven eleven, make

1122
00:44:55,239 --> 00:44:56,120
Speaker 1: sure you go and get onese