1 00:00:00,320 --> 00:00:02,639 Speaker 1: I get a team. It's the project, that's you, it's Harps, 2 00:00:02,680 --> 00:00:09,480 Speaker 1: it's gillspow where tifless she's off doing tiff things and 3 00:00:09,520 --> 00:00:10,119 Speaker 1: no Melissa. 4 00:00:10,240 --> 00:00:12,039 Speaker 2: You know what we should do. We should get Melissa 5 00:00:12,080 --> 00:00:12,480 Speaker 2: back on. 6 00:00:12,680 --> 00:00:15,440 Speaker 1: She's always in the background, just you know, pedaling the 7 00:00:15,480 --> 00:00:19,960 Speaker 1: bike that powers the typ engine. We should get a 8 00:00:21,440 --> 00:00:24,439 Speaker 1: forward facing and interacting with you guys at some time, 9 00:00:24,640 --> 00:00:27,720 Speaker 1: at some stage, goalispo. Enough of that. How are you? 10 00:00:28,400 --> 00:00:29,240 Speaker 3: Yeah good? How are you? 11 00:00:30,520 --> 00:00:32,159 Speaker 1: I'm good. We just had a little bit of a 12 00:00:32,200 --> 00:00:35,920 Speaker 1: chat off two or three minutes. Life's interesting, as we said, 13 00:00:35,960 --> 00:00:40,960 Speaker 1: but things that still keep moving on. Are you busy 14 00:00:41,040 --> 00:00:43,199 Speaker 1: with We'll talk about our topic in a moment, but 15 00:00:43,240 --> 00:00:44,720 Speaker 1: are you busier than normal? 16 00:00:44,840 --> 00:00:47,360 Speaker 2: Or about the same at the minute? 17 00:00:48,720 --> 00:00:51,240 Speaker 4: About the same and coming out to a book launch. 18 00:00:51,280 --> 00:00:53,920 Speaker 4: So the new book comes out on the twenty eighth 19 00:00:54,000 --> 00:00:58,760 Speaker 4: of April. So there's some bits and pieces there, but 20 00:00:58,840 --> 00:01:00,840 Speaker 4: it's kind of a lull before the storm, you know, 21 00:01:01,920 --> 00:01:04,240 Speaker 4: sort of ramps up once once it launchers. 22 00:01:04,280 --> 00:01:07,959 Speaker 3: But yeah, for now, it's yeah, it's pretty average. 23 00:01:08,319 --> 00:01:13,800 Speaker 1: Who's the publisher, Pam McMillan. Okay, so do they I mean, 24 00:01:13,840 --> 00:01:17,280 Speaker 1: obviously they have a whole pr team. Yeah, so get 25 00:01:17,319 --> 00:01:20,959 Speaker 1: your face facing the microphone. Craig, be something of a professional. 26 00:01:21,400 --> 00:01:24,440 Speaker 1: They have a whole pr marketing, branding. David, we've got 27 00:01:24,440 --> 00:01:27,400 Speaker 1: this for you. You've got to talk to these people. Print magazine. 28 00:01:28,280 --> 00:01:31,600 Speaker 2: Ye see the radio blah blah blah. Have you got it? 29 00:01:31,680 --> 00:01:33,120 Speaker 2: Have you got your schedule yet? 30 00:01:34,280 --> 00:01:34,680 Speaker 3: Not yet? 31 00:01:34,680 --> 00:01:38,839 Speaker 4: They're working at They fill in the big bits first. 32 00:01:38,920 --> 00:01:41,720 Speaker 4: So there's a bit of television, a bit of print. 33 00:01:42,480 --> 00:01:45,640 Speaker 4: So they're filling it out as we speak. 34 00:01:46,959 --> 00:01:52,480 Speaker 1: And can we know the name yet or we oh yeah, barged. 35 00:01:52,600 --> 00:01:55,000 Speaker 4: No, no, no, it's it's actually in the article that 36 00:01:55,040 --> 00:01:57,280 Speaker 4: we're going to talk about today, including the cover rocks, 37 00:01:57,560 --> 00:01:58,960 Speaker 4: which you will know because you've. 38 00:01:58,800 --> 00:01:59,800 Speaker 3: Undoubtedly read it. 39 00:02:01,040 --> 00:02:01,960 Speaker 1: Don't even start. 40 00:02:03,560 --> 00:02:05,320 Speaker 3: It's the attention Recovery Plan. 41 00:02:06,760 --> 00:02:09,680 Speaker 1: Oh yeah, yeah, you mentioned that once. But that's good. 42 00:02:10,160 --> 00:02:11,600 Speaker 3: I'm so well do you think so? 43 00:02:11,919 --> 00:02:13,640 Speaker 4: You know, I'm not a fan of the title, but 44 00:02:14,120 --> 00:02:17,799 Speaker 4: as you as you fellow author, No, you don't get 45 00:02:17,800 --> 00:02:19,480 Speaker 4: to say in such things. 46 00:02:20,720 --> 00:02:22,240 Speaker 3: I call it scatter brain. 47 00:02:23,440 --> 00:02:26,079 Speaker 1: Oh yeah, I hate to tell you. I like that better. 48 00:02:26,680 --> 00:02:28,639 Speaker 2: Now you're perplexed to me. 49 00:02:29,240 --> 00:02:30,359 Speaker 3: But I got told. 50 00:02:30,440 --> 00:02:33,160 Speaker 2: I got told in a nice way. You know, this 51 00:02:33,240 --> 00:02:34,080 Speaker 2: isn't your book. 52 00:02:34,200 --> 00:02:38,600 Speaker 1: Right. I'm like, hey, you know it's our book. You're 53 00:02:38,600 --> 00:02:41,640 Speaker 1: the author, and well done. Yeah, and it's our book. 54 00:02:41,840 --> 00:02:44,200 Speaker 1: I'm like, yeah, okay, yeah, you. 55 00:02:44,240 --> 00:02:46,520 Speaker 4: Write the stuff between the covers, but everything from the 56 00:02:46,560 --> 00:02:47,760 Speaker 4: cover ay out is ours. 57 00:02:48,400 --> 00:02:50,640 Speaker 1: And by the way, we're paying for all the stuff. 58 00:02:50,720 --> 00:02:53,839 Speaker 1: So settle down, settled down, Harps, you're not the star. 59 00:02:54,280 --> 00:02:59,000 Speaker 1: I'm like Roger that back in back in hole and 60 00:02:59,080 --> 00:03:01,800 Speaker 1: what do you do you I don't know. I'm sure 61 00:03:02,000 --> 00:03:04,240 Speaker 1: do you get nervous? You don't see me as you 62 00:03:04,280 --> 00:03:06,520 Speaker 1: don't seem to be a person who gets that. 63 00:03:07,720 --> 00:03:11,800 Speaker 4: Not Now you know, I've been doing this for yeah, 64 00:03:11,880 --> 00:03:14,440 Speaker 4: quite a long time now, it's coming up to two decades. 65 00:03:14,480 --> 00:03:18,840 Speaker 4: So I do remember the first time I did live 66 00:03:18,880 --> 00:03:21,400 Speaker 4: television and I remember being very very nervous of that. 67 00:03:21,639 --> 00:03:24,359 Speaker 4: But yeah, no, not so much now. 68 00:03:25,720 --> 00:03:29,320 Speaker 1: Like TV is an interesting medium because, especially when you're 69 00:03:29,320 --> 00:03:32,320 Speaker 1: doing what you're doing, which is I guess, they wheel 70 00:03:32,360 --> 00:03:35,280 Speaker 1: you out for three to six minutes and it's all 71 00:03:35,360 --> 00:03:39,480 Speaker 1: quite to an extent choreographed and you know. 72 00:03:40,240 --> 00:03:43,040 Speaker 3: Do you vow? Yeah? 73 00:03:43,160 --> 00:03:46,320 Speaker 4: It was so I remember it well. It was Lisa 74 00:03:46,320 --> 00:03:48,960 Speaker 4: Wilkinson and I think Karl. 75 00:03:48,760 --> 00:03:53,960 Speaker 3: Stefanovic on Today and it was. 76 00:03:55,440 --> 00:03:59,360 Speaker 4: It was an outside broadcast on the cliffs that Kangaroo 77 00:03:59,440 --> 00:04:03,800 Speaker 4: Point Risbone and you rock up there and they're doing 78 00:04:03,800 --> 00:04:05,680 Speaker 4: the whole show from there, right, so they've got the 79 00:04:05,680 --> 00:04:08,840 Speaker 4: city as the backdrop, and it was raining, and so 80 00:04:08,920 --> 00:04:10,960 Speaker 4: I'm just standing out in the rain with the crew 81 00:04:11,640 --> 00:04:13,840 Speaker 4: waiting to be called in. 82 00:04:15,320 --> 00:04:16,400 Speaker 3: They'd given me a bit of. 83 00:04:16,320 --> 00:04:18,479 Speaker 4: A brief about you know, they're going to ask a 84 00:04:18,480 --> 00:04:21,040 Speaker 4: bit about their new book, which was Sweet Poison at 85 00:04:21,040 --> 00:04:22,800 Speaker 4: the time. They're going to say this or that or 86 00:04:22,800 --> 00:04:27,920 Speaker 4: the other. And I went in and I think Lisa 87 00:04:28,040 --> 00:04:33,480 Speaker 4: just went completely off script, just asked totally random and 88 00:04:33,560 --> 00:04:38,000 Speaker 4: unexpected questions and it was Yeah, it was a bit 89 00:04:38,040 --> 00:04:40,919 Speaker 4: hard thinking on your feet, and it was live. There 90 00:04:41,000 --> 00:04:42,360 Speaker 4: was no duovers on this stuff. 91 00:04:42,800 --> 00:04:46,000 Speaker 1: Yeah yeah, yeah, yeah. Well, I don't know. It's funny 92 00:04:46,040 --> 00:04:49,880 Speaker 1: because I did a morning thing on Channel ten for 93 00:04:50,240 --> 00:04:55,040 Speaker 1: three weekly morning things, so they had the fucking I 94 00:04:55,080 --> 00:04:58,159 Speaker 1: don't know morning show or whatever it's called with David 95 00:04:58,279 --> 00:05:02,960 Speaker 1: Rain and the other ladies. My mind, sorry, but they 96 00:05:03,000 --> 00:05:05,320 Speaker 1: were the other way. They're like, I'm like, oh, well, 97 00:05:05,400 --> 00:05:07,640 Speaker 1: let's just I'll come out and sit on the couch 98 00:05:07,680 --> 00:05:09,360 Speaker 1: and let's just see where we go. We know what 99 00:05:09,440 --> 00:05:11,960 Speaker 1: topic we're talking about and they're like, but what do 100 00:05:12,000 --> 00:05:14,400 Speaker 1: you want them to ask you? I'm like, whatever they want, 101 00:05:14,880 --> 00:05:17,119 Speaker 1: it's this, like I know this, and if I can't 102 00:05:17,120 --> 00:05:20,280 Speaker 1: answer it, then it's not something I should know, you know. 103 00:05:20,920 --> 00:05:23,640 Speaker 1: And that made that They didn't like that. They wanted 104 00:05:23,760 --> 00:05:26,400 Speaker 1: essentially for me to give them five or six questions 105 00:05:27,120 --> 00:05:28,640 Speaker 1: and then that'd work around that. 106 00:05:29,080 --> 00:05:33,640 Speaker 4: And I yeah, Morning TV wants it's scripted. They want 107 00:05:33,760 --> 00:05:36,440 Speaker 4: they want the questions and the answers done in advance, 108 00:05:36,520 --> 00:05:39,240 Speaker 4: and preferably a slide that they can put up with 109 00:05:39,320 --> 00:05:41,160 Speaker 4: the answers you're going to give, you know. 110 00:05:41,640 --> 00:05:46,120 Speaker 1: Yes, I'm like, I'm terrible at that, right, I'm barely 111 00:05:46,160 --> 00:05:46,640 Speaker 1: good at this. 112 00:05:46,800 --> 00:05:48,760 Speaker 2: But I also did a no ob. 113 00:05:49,560 --> 00:05:54,000 Speaker 1: Outside broadcast at the Melbourne Show and they were terrified 114 00:05:54,080 --> 00:05:57,800 Speaker 1: because they couldn't they couldn't do that, And I'm like, well, 115 00:05:57,800 --> 00:06:01,400 Speaker 1: we're talking about this and wherever. And also at the time, 116 00:06:01,440 --> 00:06:03,320 Speaker 1: I was working in radio and I was doing five 117 00:06:03,360 --> 00:06:08,000 Speaker 1: hour live shifts, right, so you might have in five 118 00:06:08,040 --> 00:06:11,360 Speaker 1: hours be on the phone with fifty different people and 119 00:06:11,400 --> 00:06:13,520 Speaker 1: none of it's scripted. It's all in real time. There's 120 00:06:13,520 --> 00:06:16,440 Speaker 1: seven seconds delay. You're throwing to ads, you're coming back 121 00:06:16,480 --> 00:06:18,840 Speaker 1: from ads, you're throwing to the news, you're doing time checks, 122 00:06:18,920 --> 00:06:22,560 Speaker 1: station IDs, weather checks. It's all organic in it. So 123 00:06:22,600 --> 00:06:25,720 Speaker 1: for then me to sit there and go right that 124 00:06:25,960 --> 00:06:29,960 Speaker 1: five minutes and everything needs to be kind of scripted, 125 00:06:29,960 --> 00:06:33,720 Speaker 1: I'm like, ah, really, And after about three efforts that 126 00:06:34,120 --> 00:06:38,520 Speaker 1: I got called to the executive producer, a lady called Sandy, 127 00:06:38,520 --> 00:06:40,960 Speaker 1: who was amazing, and she went, yeah, just do you 128 00:06:41,120 --> 00:06:45,000 Speaker 1: it's better. I'm like, yeah, thank god, just talk to me. 129 00:06:45,400 --> 00:06:48,159 Speaker 1: Let's just talk. But they get very nervous about having 130 00:06:48,200 --> 00:06:51,040 Speaker 1: someone on and that they almost want to know what 131 00:06:51,040 --> 00:06:52,839 Speaker 1: are you going to say? Though I go, I don't 132 00:06:52,880 --> 00:06:55,280 Speaker 1: know what I'm going to say because I don't plan 133 00:06:55,400 --> 00:06:56,240 Speaker 1: what I'm going to say. 134 00:06:56,760 --> 00:06:59,000 Speaker 4: The trouble is, as you will have discovered with me, 135 00:06:59,279 --> 00:07:01,680 Speaker 4: is that I tend to give very long answers to things. 136 00:07:02,240 --> 00:07:04,839 Speaker 4: And you know, as you say, a TV spot is 137 00:07:04,839 --> 00:07:09,560 Speaker 4: five minutes maximum, and you know, if they say say 138 00:07:09,560 --> 00:07:12,080 Speaker 4: whatever you want, I'd get halfway through my first answer. 139 00:07:13,640 --> 00:07:16,240 Speaker 1: Yeah, one hundred percent. Kim is that lady's name, by 140 00:07:16,240 --> 00:07:18,000 Speaker 1: the way, And that's why you and I are good 141 00:07:18,000 --> 00:07:20,240 Speaker 1: in this format because we can talk for twenty minutes 142 00:07:20,360 --> 00:07:23,360 Speaker 1: or an hour. It doesn't matter, and there's there's no 143 00:07:23,480 --> 00:07:26,680 Speaker 1: anythings anyway. Are you've written a couple of good well 144 00:07:26,680 --> 00:07:29,440 Speaker 1: you always write good articles. But we were going to 145 00:07:29,480 --> 00:07:32,400 Speaker 1: talk about sweetness today. That was Craig Harper's plan, who 146 00:07:32,440 --> 00:07:35,280 Speaker 1: did do some research. Thank you very much. However, we 147 00:07:35,360 --> 00:07:39,760 Speaker 1: could still do that. No, no buggier, as my mom says, buggier, 148 00:07:39,880 --> 00:07:44,160 Speaker 1: no buggier. It's probably a terrible thing to say, Mary 149 00:07:44,200 --> 00:07:47,960 Speaker 1: that I just said. I've realized that. So today on 150 00:07:48,120 --> 00:07:51,560 Speaker 1: substack is an article by the Great Man called TeX's 151 00:07:51,600 --> 00:07:56,520 Speaker 1: Big Tobacco Moment has arrived. I'm just going to read 152 00:07:56,560 --> 00:07:58,800 Speaker 1: a little bit. Then you're just going to take over it. 153 00:07:58,880 --> 00:08:00,480 Speaker 1: I'm going to go get a hand, get to do 154 00:08:00,600 --> 00:08:03,800 Speaker 1: most minimum of chips, and I'll come back and you'll 155 00:08:03,880 --> 00:08:06,960 Speaker 1: just be whinding up. For years, the architects of our 156 00:08:07,000 --> 00:08:12,040 Speaker 1: digital world have operated with impunity. They built algorithmic poker machines, 157 00:08:12,120 --> 00:08:14,800 Speaker 1: handed them to children, and then hid behind the legal 158 00:08:14,880 --> 00:08:19,800 Speaker 1: shield of free speech when the Neurological Bill came due. 159 00:08:21,360 --> 00:08:25,360 Speaker 1: So we're talking about, obviously tech and the impact of that. 160 00:08:25,760 --> 00:08:30,040 Speaker 1: What we've spoken about tech a bit. What is this 161 00:08:30,160 --> 00:08:32,880 Speaker 1: telling us that we don't know what might be new 162 00:08:32,920 --> 00:08:33,360 Speaker 1: in here? 163 00:08:34,000 --> 00:08:36,679 Speaker 4: This is a very, very big deal, and I don't 164 00:08:36,679 --> 00:08:38,880 Speaker 4: say that lightly in a legal space. As you know, 165 00:08:39,360 --> 00:08:43,760 Speaker 4: I don't normally write about the law, but this is 166 00:08:43,760 --> 00:08:46,560 Speaker 4: one of those rare times when the law intersects with 167 00:08:46,640 --> 00:08:50,120 Speaker 4: something I do write about, which is the effect that 168 00:08:50,320 --> 00:08:54,160 Speaker 4: the devices and particular types of software which we've talked 169 00:08:54,160 --> 00:09:00,840 Speaker 4: about before, intersect with mental health. So the fact that 170 00:09:00,920 --> 00:09:07,200 Speaker 4: these devices are explicitly designed to well, their aim is 171 00:09:07,240 --> 00:09:11,760 Speaker 4: not to cause mental health issues. It's a collateral damage. 172 00:09:11,880 --> 00:09:15,760 Speaker 4: Their aim is to addict you to the point where 173 00:09:15,800 --> 00:09:20,560 Speaker 4: you can't look away from them. And you know, as 174 00:09:20,600 --> 00:09:23,760 Speaker 4: I've said sort of many many times, you can't expect 175 00:09:24,240 --> 00:09:28,400 Speaker 4: a teenage brain to win a willpower battle against a 176 00:09:28,440 --> 00:09:34,520 Speaker 4: supercomputer designed to exploit its deepest psychological vulnerabilities, which is 177 00:09:34,600 --> 00:09:37,480 Speaker 4: exactly what it's what we're talking about here. You know, 178 00:09:37,640 --> 00:09:42,800 Speaker 4: the billions and billions of dollars are invested in making 179 00:09:42,840 --> 00:09:48,079 Speaker 4: sure you spend one second longer looking at Instagram than 180 00:09:48,120 --> 00:09:52,440 Speaker 4: you otherwise would. And you know, I've talked so many 181 00:09:52,440 --> 00:09:56,440 Speaker 4: times before about it's an insane business model where they're 182 00:09:56,440 --> 00:09:58,959 Speaker 4: spending billions and giving the product away for free. 183 00:09:59,240 --> 00:10:02,280 Speaker 3: That tells you one thing. It's not the product you 184 00:10:02,400 --> 00:10:03,960 Speaker 3: are and. 185 00:10:06,280 --> 00:10:09,360 Speaker 4: Today in the United States or a few hours ago 186 00:10:09,360 --> 00:10:12,920 Speaker 4: in the United States, yesterday in our time, a case 187 00:10:13,440 --> 00:10:20,280 Speaker 4: called KGM against Meta and others was decided. And Meta 188 00:10:20,360 --> 00:10:25,080 Speaker 4: in that title is the owner of Facebook, Instagram, and WhatsApp, 189 00:10:26,040 --> 00:10:30,479 Speaker 4: so the software company run by one young mister Zuckerberg, 190 00:10:31,640 --> 00:10:39,080 Speaker 4: and the ed owl was Google, who was the so 191 00:10:39,120 --> 00:10:44,080 Speaker 4: it was Meta and Google. TikTok and Snapchat were also 192 00:10:44,480 --> 00:10:49,360 Speaker 4: defendants in that case, but they settled out early so 193 00:10:49,400 --> 00:10:53,200 Speaker 4: they didn't end up in the headlines. The reason it's 194 00:10:53,240 --> 00:10:57,960 Speaker 4: remarkable is that it's the first time that someone has 195 00:10:58,000 --> 00:11:06,280 Speaker 4: successfully sued a social media company and one damages for 196 00:11:07,400 --> 00:11:13,400 Speaker 4: purposeful addiction, so for mental health effects associated with being 197 00:11:13,440 --> 00:11:16,120 Speaker 4: addicted to their products. 198 00:11:17,520 --> 00:11:19,280 Speaker 2: So that's that to me. 199 00:11:19,720 --> 00:11:23,480 Speaker 1: I'm sorry, but yeah, sorry to interrupt your monologue. So 200 00:11:23,880 --> 00:11:25,880 Speaker 1: how do you go for it now? I'm just saying. 201 00:11:25,920 --> 00:11:30,040 Speaker 1: So it was a twenty year old woman and Meta 202 00:11:30,080 --> 00:11:32,720 Speaker 1: and YouTube were found negligent in order to pay three 203 00:11:32,880 --> 00:11:36,280 Speaker 1: million dollars in compensation compensatory damages. 204 00:11:36,600 --> 00:11:38,720 Speaker 4: It was actually twice that it was. It was three 205 00:11:38,760 --> 00:11:42,280 Speaker 4: million in compensatory which was just her losses for the 206 00:11:42,320 --> 00:11:46,640 Speaker 4: mental health effects, but also three million impunitive damages as well, 207 00:11:46,720 --> 00:11:50,320 Speaker 4: just to punish them for doing it on purpose. So 208 00:11:50,360 --> 00:11:53,000 Speaker 4: it was six million, and the split was four point 209 00:11:53,040 --> 00:11:58,280 Speaker 4: two million to Meta because of Facebook and Instagram, and 210 00:11:58,520 --> 00:11:59,920 Speaker 4: one point eight million to Google. 211 00:12:01,000 --> 00:12:03,679 Speaker 1: So so in other words, they had paid that didn't 212 00:12:03,679 --> 00:12:04,240 Speaker 1: go any. 213 00:12:04,120 --> 00:12:06,439 Speaker 3: Yeah, no, no, they have to pay it out. They 214 00:12:06,440 --> 00:12:07,720 Speaker 3: have to pay now. 215 00:12:07,520 --> 00:12:11,480 Speaker 1: Do you know do you know how? Like how did 216 00:12:11,520 --> 00:12:14,280 Speaker 1: they I don't know how deeper dives you did. But 217 00:12:15,320 --> 00:12:18,160 Speaker 1: of course, like what what you're saying makes sense to 218 00:12:18,200 --> 00:12:19,600 Speaker 1: me and I'm sure all our listeners. 219 00:12:20,800 --> 00:12:23,280 Speaker 2: Two things come to mind for me. One, how do 220 00:12:23,400 --> 00:12:25,320 Speaker 2: they prove that categorically? 221 00:12:26,400 --> 00:12:30,040 Speaker 3: Now this is the interesting bit? Yeah, because yeah. 222 00:12:30,080 --> 00:12:33,400 Speaker 1: My other one is fucking he fuck, look out batman. 223 00:12:33,559 --> 00:12:36,280 Speaker 1: I mean, the doors are just going to swing open now. 224 00:12:36,360 --> 00:12:38,120 Speaker 1: I'm like, how many people are going to be coming 225 00:12:38,160 --> 00:12:41,320 Speaker 1: out of the woodwork going, Hey, I can't focus, I've 226 00:12:41,320 --> 00:12:43,320 Speaker 1: got no concentration, I'm depressed. 227 00:12:43,520 --> 00:12:48,160 Speaker 2: And it's all because of that. That seems like a minefield. 228 00:12:48,920 --> 00:12:52,800 Speaker 4: So the case that broke the dam against the tobacco companies, 229 00:12:53,040 --> 00:12:58,640 Speaker 4: So a lot of people in the early noughties and 230 00:12:58,760 --> 00:13:05,280 Speaker 4: late nineties suit tobacco companies over cigarettes causing cancer. 231 00:13:07,320 --> 00:13:08,680 Speaker 3: Most of them did not succeed. 232 00:13:09,840 --> 00:13:14,680 Speaker 4: Most of them were unable to prove definitively that the 233 00:13:14,800 --> 00:13:18,640 Speaker 4: given brand of cigarettes had definitively caused their cancer. 234 00:13:19,360 --> 00:13:21,080 Speaker 1: So that's so interesting. 235 00:13:21,400 --> 00:13:25,360 Speaker 4: They definitely had cancer, they definitely were smokers, but had 236 00:13:25,360 --> 00:13:28,880 Speaker 4: they could you say for certain that that particular brand 237 00:13:28,880 --> 00:13:32,880 Speaker 4: of cigarette had been the only cause. And the answer 238 00:13:32,960 --> 00:13:36,000 Speaker 4: was in most cases no, you couldn't, So causation. 239 00:13:35,720 --> 00:13:38,360 Speaker 3: Let them down. Therefore negligence wasn't made and they lost 240 00:13:38,360 --> 00:13:38,720 Speaker 3: the case. 241 00:13:39,920 --> 00:13:43,280 Speaker 4: The one that broke the dam was a case where 242 00:13:43,280 --> 00:13:46,640 Speaker 4: they could prove that the only brand of cigarettes this 243 00:13:46,720 --> 00:13:51,960 Speaker 4: person had ever smoked was the defendants yes, and the 244 00:13:52,000 --> 00:13:54,880 Speaker 4: science stacked up and said, well, this person smoked for 245 00:13:55,000 --> 00:13:57,320 Speaker 4: X number of years they now have lung cancer. Here's 246 00:13:57,360 --> 00:13:59,080 Speaker 4: the science that says, if you smoke for X number 247 00:13:59,080 --> 00:14:01,360 Speaker 4: of years you get lung can answer, and this is 248 00:14:01,400 --> 00:14:06,400 Speaker 4: the only product they ever smoked. So they're put the 249 00:14:06,480 --> 00:14:09,880 Speaker 4: ducks in a row. Straight After that case succeeded, a 250 00:14:10,000 --> 00:14:12,439 Speaker 4: whole bunch of other cases that have been waiting in 251 00:14:12,480 --> 00:14:17,160 Speaker 4: the wings came forward, including state attorney generals in the 252 00:14:17,240 --> 00:14:20,680 Speaker 4: United States who sued for the health costs of having 253 00:14:21,240 --> 00:14:25,640 Speaker 4: to treat the people with lung cancer because of smoking, 254 00:14:26,320 --> 00:14:29,000 Speaker 4: and that ended up in billions and billions of dollars 255 00:14:29,040 --> 00:14:33,320 Speaker 4: of settlements, which really really did massive harm to the 256 00:14:33,400 --> 00:14:36,280 Speaker 4: tobacco industry from which it probably has never really recovered. 257 00:14:38,440 --> 00:14:43,160 Speaker 4: This case is interesting because most cases were all cases 258 00:14:43,240 --> 00:14:47,440 Speaker 4: up till now that have been brought against MATA and 259 00:14:47,560 --> 00:14:53,760 Speaker 4: social media people have been defeated by a statute in 260 00:14:53,760 --> 00:15:00,080 Speaker 4: the United States that essentially gives a free pass to 261 00:15:00,760 --> 00:15:04,440 Speaker 4: social media companies on the basis that they are not 262 00:15:04,560 --> 00:15:06,840 Speaker 4: responsible for the content that gets posted. 263 00:15:08,600 --> 00:15:10,160 Speaker 3: Okay, so so people. 264 00:15:09,920 --> 00:15:12,800 Speaker 4: Have said, you know, I suffered ill, ill health, et cetera, 265 00:15:12,880 --> 00:15:16,840 Speaker 4: mental health because I saw images of you know, skinny 266 00:15:16,840 --> 00:15:22,000 Speaker 4: women on this thing. You know, therefore it gave me anorexia, 267 00:15:22,400 --> 00:15:25,480 Speaker 4: and therefore, you know, you're liable. There's a there's a 268 00:15:25,520 --> 00:15:30,160 Speaker 4: provision in the United States law that says they are 269 00:15:30,200 --> 00:15:32,960 Speaker 4: not responsible. They get a free pass. Now, a newspaper 270 00:15:33,080 --> 00:15:35,440 Speaker 4: is responsible for what they post, but there's a free 271 00:15:35,440 --> 00:15:38,600 Speaker 4: pass in the law in the United States for they 272 00:15:38,600 --> 00:15:41,440 Speaker 4: can't help it if a user posts something that disturbs you. 273 00:15:42,040 --> 00:15:44,800 Speaker 3: Okay. 274 00:15:44,840 --> 00:15:48,080 Speaker 4: This case was different because the plaintiff in this case, 275 00:15:48,120 --> 00:15:52,760 Speaker 4: their lawyers said, we're not concerned about the content. We're 276 00:15:52,760 --> 00:15:56,360 Speaker 4: not saying you're liable for the content. We're saying you're 277 00:15:56,440 --> 00:16:00,760 Speaker 4: liable for the mechanism you use. So we're saying you're 278 00:16:00,880 --> 00:16:04,960 Speaker 4: liable because you put a doom scroll in there, because 279 00:16:05,160 --> 00:16:08,720 Speaker 4: of the algorithmic recommendations you put in there, because of 280 00:16:08,760 --> 00:16:10,920 Speaker 4: the auto play on the movies that you put in 281 00:16:10,920 --> 00:16:15,480 Speaker 4: there for in YouTube's case, because of the and in 282 00:16:15,520 --> 00:16:20,840 Speaker 4: this case in particularly important because of the what do 283 00:16:20,880 --> 00:16:23,520 Speaker 4: they call it, the image altering stuff that they put 284 00:16:23,600 --> 00:16:27,320 Speaker 4: on Instagram, you know, to make you look prettier, et cetera. 285 00:16:27,880 --> 00:16:29,359 Speaker 2: The filters. 286 00:16:29,760 --> 00:16:34,160 Speaker 4: Yeah, so they and the applicant in this case was 287 00:16:34,200 --> 00:16:37,640 Speaker 4: saying all that gave me anxiety, depression, body dysmorphere, and 288 00:16:37,640 --> 00:16:42,360 Speaker 4: suicidal thoughts, and had medical evidence to back it up. 289 00:16:42,680 --> 00:16:45,360 Speaker 4: She'd been using these products since she was nine years old, 290 00:16:46,240 --> 00:16:48,160 Speaker 4: could prove that she'd been using it since she was 291 00:16:48,240 --> 00:16:52,880 Speaker 4: nine years old, and the claim was these things caused 292 00:16:52,880 --> 00:16:58,120 Speaker 4: this stuff. Now you might think, okay, sure, but why 293 00:16:58,160 --> 00:16:59,480 Speaker 4: does that mean they. 294 00:16:59,360 --> 00:17:01,920 Speaker 3: Lost the case? Well, because. 295 00:17:03,080 --> 00:17:09,600 Speaker 4: It turns out there were documents, internal documents within Facebook 296 00:17:10,040 --> 00:17:14,679 Speaker 4: that were leaked by a lady by the name of 297 00:17:14,680 --> 00:17:17,600 Speaker 4: Francis Howgan back in twenty twenty one, she was a 298 00:17:17,640 --> 00:17:21,480 Speaker 4: former product manager at Facebook and she released a cage 299 00:17:21,520 --> 00:17:24,720 Speaker 4: of internal reports from Facebook and these are called the 300 00:17:24,760 --> 00:17:28,760 Speaker 4: Facebook Documents. So there was this whistleblower set of documents 301 00:17:28,760 --> 00:17:35,000 Speaker 4: out there. Wow, and they showed that Facebook knew that 302 00:17:35,080 --> 00:17:39,840 Speaker 4: their software could do this and made decisions that it 303 00:17:39,880 --> 00:17:43,960 Speaker 4: didn't matter so to be you know, just to give 304 00:17:43,960 --> 00:17:47,360 Speaker 4: you some examples of this, there was one internal study 305 00:17:47,400 --> 00:17:51,680 Speaker 4: in the Facebook papers titled teen Mental Health Deep Dive, 306 00:17:51,920 --> 00:17:56,120 Speaker 4: which revealed that one in three teenage girls who already 307 00:17:56,119 --> 00:17:59,320 Speaker 4: felt bad about their bodies reported that Instagram made them 308 00:17:59,320 --> 00:18:05,280 Speaker 4: feel worse. There was another study in there among US 309 00:18:05,320 --> 00:18:09,880 Speaker 4: and New UK team survey to experience suicidal thoughts thirteen 310 00:18:09,920 --> 00:18:14,080 Speaker 4: percent and six percent respectively. UK and US respectively trace 311 00:18:14,119 --> 00:18:17,680 Speaker 4: those thoughts back to their use of Instagram. There were 312 00:18:17,760 --> 00:18:22,159 Speaker 4: internal research that showed on the question of dopamine loops, 313 00:18:22,200 --> 00:18:24,560 Speaker 4: and we've talked about this before, how these things are 314 00:18:24,600 --> 00:18:29,639 Speaker 4: engineered to produce dopamine spikes. The internal research showed that 315 00:18:29,680 --> 00:18:35,359 Speaker 4: the platform's effects were identical to drugs and gambling, and 316 00:18:35,520 --> 00:18:41,560 Speaker 4: one internal email famously stated Instagram is our drug. We're 317 00:18:41,600 --> 00:18:46,159 Speaker 4: basically pushes, referring to how features like infinite scroll and 318 00:18:46,240 --> 00:18:49,120 Speaker 4: AutoPlay were engineered to trigger dopamine hits. 319 00:18:49,880 --> 00:18:54,720 Speaker 1: I wonder who, in what context does somebody But then 320 00:18:54,960 --> 00:18:58,160 Speaker 1: I'm just thinking, Okay, so Brian and Accounting wrote that too, 321 00:18:59,320 --> 00:19:01,320 Speaker 1: that's not necessarily. 322 00:19:03,160 --> 00:19:06,480 Speaker 2: A policy or I mean, I'm sure, I'm sure. 323 00:19:06,880 --> 00:19:11,000 Speaker 1: I'm sure they're relatively secretly happy with all of these 324 00:19:11,040 --> 00:19:14,680 Speaker 1: addictions because addiction for the user equals. 325 00:19:14,359 --> 00:19:15,480 Speaker 2: Profit for the company. 326 00:19:15,680 --> 00:19:19,120 Speaker 1: So I'm sure they're not genuinely upset, but they need 327 00:19:19,160 --> 00:19:22,960 Speaker 1: to throw the PR card in and look upset and seem, 328 00:19:23,200 --> 00:19:23,880 Speaker 1: you know whatever. 329 00:19:24,680 --> 00:19:28,959 Speaker 4: But so that was put to Zuckerberg himself on the stand. 330 00:19:29,000 --> 00:19:33,040 Speaker 4: He was called as a witness in this case, and 331 00:19:33,119 --> 00:19:35,639 Speaker 4: he had a couple of things to say. You know, 332 00:19:35,680 --> 00:19:37,680 Speaker 4: you could have been a counsel for the defense there 333 00:19:37,720 --> 00:19:42,600 Speaker 4: with your your your arguments, like he said, he said, ah, 334 00:19:42,800 --> 00:19:44,800 Speaker 4: when they gave him the study about one in three 335 00:19:44,800 --> 00:19:49,080 Speaker 4: girls having worse body image issues, as Zuckerberg said, data 336 00:19:49,119 --> 00:19:52,280 Speaker 4: was taken out of context. Of course, he claimed the 337 00:19:52,280 --> 00:19:54,879 Speaker 4: study actually showed that for the majority of teams that 338 00:19:54,920 --> 00:19:59,400 Speaker 4: would be the two in three, the app was neutral, 339 00:20:00,400 --> 00:20:05,879 Speaker 4: So you know, so get over it, basically, And he 340 00:20:06,400 --> 00:20:09,680 Speaker 4: also attempted to shift responsibility to her parents. She didn't 341 00:20:09,680 --> 00:20:11,879 Speaker 4: have a great family life. There was evidence of the 342 00:20:12,359 --> 00:20:18,080 Speaker 4: mum screaming at her and generally being unpleasant towards her, 343 00:20:18,720 --> 00:20:21,280 Speaker 4: and so he said, well, there you go. You know, 344 00:20:21,560 --> 00:20:26,440 Speaker 4: maybe that's what caused her anxiety and depression. And on 345 00:20:26,600 --> 00:20:30,640 Speaker 4: the question about the features like infinite scroll, auto looping, 346 00:20:30,720 --> 00:20:33,200 Speaker 4: all that kind of stuff, he said, yeah, but everybody 347 00:20:33,240 --> 00:20:36,479 Speaker 4: does that. That's just a standard image. That's a standard 348 00:20:36,800 --> 00:20:39,760 Speaker 4: industry feature. You know, we're not the only people who 349 00:20:39,800 --> 00:20:44,320 Speaker 4: do that. Everybody does that. But there was a smoking gun, 350 00:20:44,920 --> 00:20:48,560 Speaker 4: and he really didn't do well with this one. There 351 00:20:48,600 --> 00:20:56,680 Speaker 4: was an email from Zuckerberg in twenty nineteen which appeared 352 00:20:56,720 --> 00:21:00,960 Speaker 4: to dismiss a proposal to limit the beauty fying filters 353 00:21:01,680 --> 00:21:06,040 Speaker 4: that were in Instagram, which the research, his own internal 354 00:21:06,119 --> 00:21:09,720 Speaker 4: research had linked to body dysmorphia, which was the thing 355 00:21:09,920 --> 00:21:14,840 Speaker 4: this woman was suing him over, because it might hurt 356 00:21:15,000 --> 00:21:18,919 Speaker 4: user engagement metrics. So he's got the research that says 357 00:21:19,600 --> 00:21:22,679 Speaker 4: perhaps we shouldn't do this because there's evidence that this 358 00:21:22,720 --> 00:21:27,080 Speaker 4: could harm our users. And his response is, yeah, but 359 00:21:27,119 --> 00:21:33,840 Speaker 4: what about the user engagement metrics? Like his profits over 360 00:21:33,920 --> 00:21:35,600 Speaker 4: people every day of the week. 361 00:21:36,119 --> 00:21:38,920 Speaker 1: But could we not say the same for Booze? Could 362 00:21:38,920 --> 00:21:43,520 Speaker 1: we not say that we need it? Absolutely, there's plenty 363 00:21:43,560 --> 00:21:46,240 Speaker 1: of Jack Daniels and VB. I don't know, I don't 364 00:21:46,320 --> 00:21:49,800 Speaker 1: drink what they've happened. Anyway, It's like, and I'm not 365 00:21:50,640 --> 00:21:53,160 Speaker 1: I'm not trying to play the defense, but I think, well, 366 00:21:53,320 --> 00:21:58,360 Speaker 1: if I'm thinking this, okay, well, if this causes that, 367 00:21:59,640 --> 00:22:03,679 Speaker 1: then why is not everybody that Like why does it 368 00:22:03,760 --> 00:22:07,240 Speaker 1: not affect the majority the way that it affected? Yes, 369 00:22:07,280 --> 00:22:10,280 Speaker 1: and I know it's a pretty big minority, but like, 370 00:22:10,440 --> 00:22:15,040 Speaker 1: how do we get past correlation to causation? You know, 371 00:22:15,040 --> 00:22:17,840 Speaker 1: knowing that so many people didn't have that issue but 372 00:22:17,920 --> 00:22:18,760 Speaker 1: this woman did. 373 00:22:19,960 --> 00:22:20,120 Speaker 3: Well. 374 00:22:20,160 --> 00:22:23,280 Speaker 4: Part of it is the population level statistics. So you 375 00:22:23,320 --> 00:22:28,240 Speaker 4: see stats like anxiety ADHD and depression quadrupling in the 376 00:22:28,320 --> 00:22:33,440 Speaker 4: last six years. You see these kinds of things are 377 00:22:33,480 --> 00:22:38,439 Speaker 4: off the scale, unusual. This is not a case of saying, well, 378 00:22:39,640 --> 00:22:41,720 Speaker 4: you know, you say we cause all these things, but 379 00:22:41,760 --> 00:22:43,920 Speaker 4: where's the evidence. There's no one has actually got any 380 00:22:43,960 --> 00:22:48,880 Speaker 4: anxiety or body dysmorphia or depression or ADHD. You know, 381 00:22:49,080 --> 00:22:50,520 Speaker 4: So I don't know where you're coming from. 382 00:22:50,560 --> 00:22:52,840 Speaker 3: And that would be a good argument. It would be 383 00:22:52,840 --> 00:22:53,720 Speaker 3: a good argument to. 384 00:22:53,640 --> 00:22:57,399 Speaker 4: Say, well, you know, anxiety was that five percent of 385 00:22:57,400 --> 00:23:00,080 Speaker 4: the population ten years ago, and it's a four and 386 00:23:00,160 --> 00:23:03,040 Speaker 4: a half percent now, So what are you saying exactly 387 00:23:03,119 --> 00:23:11,240 Speaker 4: we did. Yes, you know, maybe this girl's particularly you know, 388 00:23:09,000 --> 00:23:13,360 Speaker 4: you know, likely for this to occur for or maybe 389 00:23:13,400 --> 00:23:15,600 Speaker 4: there's other things going on in her life, whatever it is. 390 00:23:16,040 --> 00:23:18,719 Speaker 4: But what they were able to do, what they were 391 00:23:18,720 --> 00:23:22,880 Speaker 4: able to do here was linked the specific things that 392 00:23:23,000 --> 00:23:26,280 Speaker 4: she says and the medical evidence said had caused her 393 00:23:26,440 --> 00:23:32,440 Speaker 4: medical issues with features of the software, and evidence internally 394 00:23:32,480 --> 00:23:35,520 Speaker 4: in the company that showed they were aware of that, 395 00:23:36,200 --> 00:23:41,040 Speaker 4: not in her case, but in general and decided, notwithstanding that, 396 00:23:42,040 --> 00:23:47,240 Speaker 4: to prioritize profits over people. And they had other evidence 397 00:23:47,280 --> 00:23:50,400 Speaker 4: internal in the company that showed this was a very 398 00:23:50,560 --> 00:23:56,240 Speaker 4: intentional thing that they were doing, that addiction was by design, 399 00:23:56,960 --> 00:24:00,639 Speaker 4: because the only way they make money is by increasing engagement. 400 00:24:01,040 --> 00:24:03,359 Speaker 4: I mean, in YouTube's case, there was evidence in the 401 00:24:03,400 --> 00:24:09,119 Speaker 4: case that showed that they purposefully kept kids on the 402 00:24:09,200 --> 00:24:12,560 Speaker 4: adult platform rather than moving them to the kids version 403 00:24:12,600 --> 00:24:16,760 Speaker 4: of YouTube, because the advertising paid better on the adults platform. 404 00:24:17,520 --> 00:24:21,760 Speaker 2: Of course, Yeah, I mean it's like, I mean, I 405 00:24:21,760 --> 00:24:24,880 Speaker 2: think the mistake that people make This is just an opinion, 406 00:24:25,760 --> 00:24:30,359 Speaker 2: is that we talk about companies and you and I 407 00:24:30,359 --> 00:24:32,919 Speaker 2: have spoken about this before, but as though they have 408 00:24:33,000 --> 00:24:35,639 Speaker 2: a soul and they care about humans, they fucking don't 409 00:24:36,200 --> 00:24:38,280 Speaker 2: you know if a soul, if a company or these 410 00:24:38,320 --> 00:24:41,640 Speaker 2: big companies were people, that'd be a bunch of sociopaths, right, yep, 411 00:24:41,680 --> 00:24:45,760 Speaker 2: because all they're interested in is is profit and ROI 412 00:24:45,800 --> 00:24:47,000 Speaker 2: and blah blah blah. 413 00:24:47,200 --> 00:24:51,560 Speaker 4: Well, and that's by design. We explicitly design companies that way. 414 00:24:52,000 --> 00:24:57,520 Speaker 4: A company's board has a responsibility to the shareholders, not 415 00:24:57,840 --> 00:24:58,919 Speaker 4: to the customers. 416 00:24:59,480 --> 00:25:03,320 Speaker 1: Yes, and we anthropomorphized companies by thinking that they're human 417 00:25:03,760 --> 00:25:06,359 Speaker 1: or that they are feelings or emotions or they should care. 418 00:25:07,400 --> 00:25:10,000 Speaker 1: And in an ideal world that is nice, but that 419 00:25:10,160 --> 00:25:11,440 Speaker 1: isn't the world we live in. 420 00:25:11,680 --> 00:25:15,000 Speaker 4: And yeah, if I were to restate that as a human, 421 00:25:15,000 --> 00:25:18,160 Speaker 4: if I were to say, right, your rules of life, right, 422 00:25:19,160 --> 00:25:23,639 Speaker 4: that you must prioritize making money over any effect it 423 00:25:23,720 --> 00:25:25,399 Speaker 4: has on anybody. 424 00:25:24,960 --> 00:25:30,480 Speaker 1: Else, Yes, yes, yes, And by the way, I know 425 00:25:30,920 --> 00:25:33,160 Speaker 1: humans who do that. 426 00:25:33,400 --> 00:25:34,720 Speaker 3: Are we quite spats. 427 00:25:35,320 --> 00:25:37,560 Speaker 2: I may have interviewed one or two or three. 428 00:25:37,680 --> 00:25:40,879 Speaker 1: I may have spoken at organizations where I met the 429 00:25:40,880 --> 00:25:43,320 Speaker 1: boss and I went, oh fuck, we're now wonder you 430 00:25:43,359 --> 00:25:46,720 Speaker 1: guys are all in trouble. He's a fucking monster or 431 00:25:46,760 --> 00:25:51,080 Speaker 1: she's a monster, whatever the case. So has Zuckerberg come 432 00:25:51,119 --> 00:25:54,240 Speaker 1: out since this I would sprand you So I suspect 433 00:25:54,280 --> 00:25:56,000 Speaker 1: he hasn't responded in any way. 434 00:25:56,840 --> 00:25:59,840 Speaker 3: No, they said they're going to appeal. Of course, Yeah, 435 00:26:00,359 --> 00:26:01,280 Speaker 3: they have to appeal. 436 00:26:01,359 --> 00:26:03,560 Speaker 4: I mean the six million dollars is a rounding error, 437 00:26:03,680 --> 00:26:07,639 Speaker 4: all right, it's these companies make billions of dollars a 438 00:26:07,640 --> 00:26:09,280 Speaker 4: month for six million dollars. 439 00:26:09,320 --> 00:26:10,640 Speaker 3: Neither he nor there, but. 440 00:26:10,560 --> 00:26:16,480 Speaker 4: There are sixteen hundred lawsuits against them in California alone 441 00:26:17,760 --> 00:26:21,040 Speaker 4: with this kind of basis. 442 00:26:20,960 --> 00:26:23,280 Speaker 3: Sitting there waiting to go. 443 00:26:24,520 --> 00:26:27,840 Speaker 4: And that's before we even look at other states, other legislatures, 444 00:26:28,880 --> 00:26:33,280 Speaker 4: district attorneys looking at things, or attorneys general looking at 445 00:26:33,600 --> 00:26:36,480 Speaker 4: hang on, we're paying a lot for our health system 446 00:26:36,520 --> 00:26:40,200 Speaker 4: for mental health. Should these guys be picking up the tab? 447 00:26:41,000 --> 00:26:45,639 Speaker 4: So this could be potentially massive, So they have to 448 00:26:45,720 --> 00:26:46,359 Speaker 4: appeal this. 449 00:26:48,600 --> 00:26:51,520 Speaker 1: Yeah, So they've just thrown a stick of dynamite into 450 00:26:51,560 --> 00:26:53,159 Speaker 1: a warehouse of dynamite. 451 00:26:53,760 --> 00:26:55,680 Speaker 3: Yeah, you know, right. 452 00:26:55,480 --> 00:26:58,360 Speaker 1: Now, there's just one piece or one stick of dynamite, 453 00:26:58,400 --> 00:27:01,160 Speaker 1: that's the problem. But there's a warehouse full of that 454 00:27:01,200 --> 00:27:04,760 Speaker 1: shit's going to catch fire and explode, and they must. 455 00:27:04,840 --> 00:27:08,320 Speaker 1: I don't know would they be worried about their viability 456 00:27:08,359 --> 00:27:10,640 Speaker 1: moving forward. I know they're rich, I know he's rich. 457 00:27:10,720 --> 00:27:14,479 Speaker 1: I know they dominate, but then I look. But at 458 00:27:14,520 --> 00:27:17,440 Speaker 1: the same time, I think the majority of people would 459 00:27:17,520 --> 00:27:20,280 Speaker 1: not like Facebook to go away. Maybe I'm wrong in that, 460 00:27:20,320 --> 00:27:23,240 Speaker 1: but I know. I mean, I would say nearly everyone 461 00:27:23,280 --> 00:27:26,359 Speaker 1: I know uses Facebook, and I know it's for older people, 462 00:27:26,400 --> 00:27:30,159 Speaker 1: but nearly everyone I know is on Instagram or TikTok 463 00:27:30,280 --> 00:27:33,640 Speaker 1: or so I don't think people want it to go away. 464 00:27:34,280 --> 00:27:38,080 Speaker 4: I don't think going away is the likely outcome if 465 00:27:38,119 --> 00:27:40,720 Speaker 4: they were to lose the appeal. I think what a 466 00:27:40,800 --> 00:27:43,879 Speaker 4: court would order them to do is to change the 467 00:27:43,920 --> 00:27:48,040 Speaker 4: features that have been shown to be addictive, so the 468 00:27:48,320 --> 00:27:52,560 Speaker 4: like the end of the auto play, the doom scroll. 469 00:27:52,640 --> 00:27:55,239 Speaker 4: In other words, have Facebook be pretty much what it 470 00:27:55,280 --> 00:27:59,280 Speaker 4: was like in about two thousand and eight, before all 471 00:27:59,320 --> 00:28:01,080 Speaker 4: the addictive feat which were built into it. 472 00:28:01,520 --> 00:28:04,760 Speaker 3: Now. Does it make it less attractive? Absolutely, it makes 473 00:28:04,840 --> 00:28:05,520 Speaker 3: less attractive. 474 00:28:05,680 --> 00:28:08,080 Speaker 4: Does it mean that it's going to be less of 475 00:28:08,119 --> 00:28:12,159 Speaker 4: something that is part of society? Probably it'll probably go 476 00:28:12,240 --> 00:28:15,280 Speaker 4: the way of pinterest, you know, you've you've no doubt 477 00:28:15,400 --> 00:28:17,840 Speaker 4: still got your Pinterest page there, Craig. 478 00:28:18,160 --> 00:28:19,479 Speaker 1: But yeah, just check it out. 479 00:28:19,520 --> 00:28:23,800 Speaker 4: Everyone probably been having declining traffic because it doesn't have 480 00:28:23,880 --> 00:28:27,280 Speaker 4: any of this stuff, right, it's actually just MySpace. 481 00:28:27,640 --> 00:28:29,240 Speaker 2: Have you said my MySpace page? 482 00:28:29,640 --> 00:28:30,920 Speaker 1: Sorry for the interrupt go. 483 00:28:31,320 --> 00:28:35,640 Speaker 4: But Pinterest actually still exists, whereas my Space doesn't. Pinterest 484 00:28:35,680 --> 00:28:43,280 Speaker 4: does exist, And yeah, but they're not addictive. People like 485 00:28:43,400 --> 00:28:46,160 Speaker 4: using it. They share their photos, but they're not having 486 00:28:46,200 --> 00:28:49,000 Speaker 4: any massive growth. They're not making billions a second out 487 00:28:49,040 --> 00:28:52,840 Speaker 4: of anybody. They're just a useful app and that might 488 00:28:52,880 --> 00:28:54,560 Speaker 4: be the future for these guys too. 489 00:28:57,040 --> 00:29:03,120 Speaker 1: Is how do they arrive at six million bucks? How 490 00:29:03,120 --> 00:29:03,440 Speaker 1: do they? 491 00:29:03,680 --> 00:29:08,480 Speaker 2: I mean, is there some kind of algorithm the jury just. 492 00:29:08,440 --> 00:29:11,920 Speaker 1: Go, yeah, that's that feels. 493 00:29:12,480 --> 00:29:14,720 Speaker 2: What do you reckon, Brian? I'm not sure. Donate you 494 00:29:15,000 --> 00:29:16,240 Speaker 2: six anyone? 495 00:29:16,400 --> 00:29:17,880 Speaker 3: Six? Seven? Six? 496 00:29:18,200 --> 00:29:22,760 Speaker 1: Okay? Six? Well that's that's it. 497 00:29:23,080 --> 00:29:26,680 Speaker 2: Wow, So I guess stay tuned. 498 00:29:26,960 --> 00:29:28,440 Speaker 1: Is the thing? 499 00:29:30,040 --> 00:29:31,760 Speaker 4: Look, I think it's the reason I want to talk 500 00:29:31,760 --> 00:29:35,320 Speaker 4: about it today is this is this is a moment 501 00:29:35,320 --> 00:29:38,600 Speaker 4: in history, This this thing, and now it is only 502 00:29:38,640 --> 00:29:40,600 Speaker 4: going to get smashed or it isn't on a peel, 503 00:29:41,240 --> 00:29:44,680 Speaker 4: but it is a very very different outcome from the 504 00:29:44,720 --> 00:29:46,960 Speaker 4: ones we've had so far, and it could be a 505 00:29:47,000 --> 00:29:47,840 Speaker 4: watershed moment. 506 00:29:49,880 --> 00:29:53,200 Speaker 1: You wrote one of the questions was how did Meta 507 00:29:53,240 --> 00:29:56,280 Speaker 1: defend itself in court? And you wrote by gas lighting 508 00:29:56,320 --> 00:29:58,360 Speaker 1: the victim. Just unpacked that a little bit. 509 00:30:00,240 --> 00:30:00,760 Speaker 3: Yeah, so. 510 00:30:02,320 --> 00:30:05,840 Speaker 4: That was a reference to what Zuckerberg said when he 511 00:30:05,960 --> 00:30:10,960 Speaker 4: was asked about the evidence, where he basically said it 512 00:30:11,000 --> 00:30:12,200 Speaker 4: was probably the parents. 513 00:30:12,680 --> 00:30:14,960 Speaker 3: Yeah, parents probably did this to you, wasn't us? 514 00:30:15,480 --> 00:30:17,120 Speaker 4: Just because you'd like to get on on your on 515 00:30:17,160 --> 00:30:19,920 Speaker 4: your Facebook and on your Instagram And oh, by the way, 516 00:30:20,080 --> 00:30:21,560 Speaker 4: what the hell were you doing on it at nine 517 00:30:21,640 --> 00:30:24,880 Speaker 4: years of age? Our terms of use clearly, so you 518 00:30:24,880 --> 00:30:26,960 Speaker 4: shouldn't be you know, you shouldn't be using it if 519 00:30:27,000 --> 00:30:31,160 Speaker 4: you're under thirteen. So another issue for the parents. 520 00:30:31,680 --> 00:30:36,640 Speaker 1: Hm, I find even on uh, you know, AI Chat, 521 00:30:36,720 --> 00:30:39,720 Speaker 1: J Petti, claud et cetera. You know, I'll ask it 522 00:30:39,800 --> 00:30:44,680 Speaker 1: a question and you know it might be just like 523 00:30:44,760 --> 00:30:48,040 Speaker 1: I asked a question today, which is I thought interesting 524 00:30:48,040 --> 00:30:51,080 Speaker 1: because I met somebody earlier and like, what do you do? 525 00:30:52,120 --> 00:30:53,960 Speaker 1: It's just when I was getting my coffee, she was 526 00:30:54,000 --> 00:30:56,360 Speaker 1: asking me stuff she follows men, and I. 527 00:30:56,240 --> 00:30:58,640 Speaker 3: Got what you trying to figure out? 528 00:30:58,720 --> 00:31:01,680 Speaker 1: Really not really she had a kid in toe, so 529 00:31:01,760 --> 00:31:07,280 Speaker 1: I think not. He was twenty six. It is like, 530 00:31:07,920 --> 00:31:09,440 Speaker 1: I go, oh, what do you do? She's like, oh, 531 00:31:09,480 --> 00:31:12,040 Speaker 1: I'm a psychotherapist. And I was kind of in a hurry, 532 00:31:12,080 --> 00:31:15,080 Speaker 1: and I really wanted to open that door. I'm like, 533 00:31:15,360 --> 00:31:18,280 Speaker 1: I'm thinking because I know that's not a very it's 534 00:31:18,400 --> 00:31:21,400 Speaker 1: used in Australia, but it's more an American term. And 535 00:31:21,440 --> 00:31:27,120 Speaker 1: I just asked Chatters, what qualifications does somebody need to 536 00:31:27,200 --> 00:31:33,360 Speaker 1: work as a psychotherapist? And the short answer is none, right, none, 537 00:31:34,400 --> 00:31:36,960 Speaker 1: So you don't need a qualification. But at the same time, 538 00:31:37,000 --> 00:31:39,440 Speaker 1: it's not saying that's a good thing. But then it's 539 00:31:39,560 --> 00:31:41,600 Speaker 1: like you asked the question, you get the response and 540 00:31:41,600 --> 00:31:43,560 Speaker 1: it goes, hey, Craig, if you'd like to know da 541 00:31:43,640 --> 00:31:45,360 Speaker 1: da da da da, And I'm go, oh, that's you know, 542 00:31:45,440 --> 00:31:47,520 Speaker 1: that's actually a good question to answer that, And it's like, 543 00:31:48,320 --> 00:31:51,239 Speaker 1: and now what I could like it's constantly upselling you 544 00:31:51,320 --> 00:31:53,920 Speaker 1: to the next part of the story that it wants 545 00:31:54,000 --> 00:31:54,600 Speaker 1: to keep you. 546 00:31:54,840 --> 00:31:56,680 Speaker 2: It's constantly trying to keep. 547 00:31:56,440 --> 00:32:00,360 Speaker 1: Me engaged, to keep asking more questions or to hey, 548 00:32:00,480 --> 00:32:02,520 Speaker 1: if you like, I could turn that into a real 549 00:32:02,560 --> 00:32:05,880 Speaker 1: for you for Instagram or I could give you the 550 00:32:05,920 --> 00:32:08,800 Speaker 1: snapshot of this in you know, fifty words, would you 551 00:32:08,880 --> 00:32:11,800 Speaker 1: like that? Or I could make this insta ready or 552 00:32:12,200 --> 00:32:15,920 Speaker 1: all of these. You know, it just constantly is trying 553 00:32:15,920 --> 00:32:16,360 Speaker 1: to keep you. 554 00:32:16,560 --> 00:32:18,720 Speaker 4: It's part of the design now. Like I don't know 555 00:32:18,760 --> 00:32:20,760 Speaker 4: if you remember back in the olden days in twenty 556 00:32:20,800 --> 00:32:24,400 Speaker 4: twenty four, when these things started coming out, they didn't 557 00:32:24,400 --> 00:32:28,320 Speaker 4: do that at all. So their only engagement metric was 558 00:32:28,640 --> 00:32:32,680 Speaker 4: so they were engineered to engage. They realized right from 559 00:32:32,680 --> 00:32:35,720 Speaker 4: the start that the only way to make this product 560 00:32:36,040 --> 00:32:38,920 Speaker 4: work for free, and most people who use them do 561 00:32:39,080 --> 00:32:44,440 Speaker 4: use it for free, was to make it nice. So 562 00:32:45,040 --> 00:32:47,360 Speaker 4: that's why when you say is it a good idea 563 00:32:47,400 --> 00:32:51,040 Speaker 4: to microwaves a cat, it says, oh, great thinking, but 564 00:32:51,120 --> 00:32:54,280 Speaker 4: you probably should skin it first. You know, the kind 565 00:32:54,320 --> 00:32:58,920 Speaker 4: of thing it'll never ever say, are you crazy? 566 00:32:58,200 --> 00:33:01,280 Speaker 3: It's engineer to be positive. 567 00:33:01,800 --> 00:33:05,640 Speaker 4: It's the most positive engagement you'll have in a day, generally, 568 00:33:06,720 --> 00:33:10,760 Speaker 4: because everything that comes out of your mouth is unbelievably 569 00:33:11,000 --> 00:33:14,440 Speaker 4: insightful and brilliant as far as it's concerned. 570 00:33:15,920 --> 00:33:19,840 Speaker 1: Well, that is why it is my best friend and 571 00:33:20,000 --> 00:33:20,640 Speaker 1: only friend. 572 00:33:20,680 --> 00:33:23,480 Speaker 3: But carry on, Yeah, but they have to do more 573 00:33:23,520 --> 00:33:23,880 Speaker 3: than that. 574 00:33:24,280 --> 00:33:27,680 Speaker 4: So the next step of the engagement metric is after 575 00:33:27,720 --> 00:33:30,000 Speaker 4: it tells you you're wonderful and gives you an answer 576 00:33:30,880 --> 00:33:33,360 Speaker 4: to do what you've noticed it doing. So now you 577 00:33:33,480 --> 00:33:38,640 Speaker 4: cannot ask an AI a question and not have it say, oh, 578 00:33:38,760 --> 00:33:40,600 Speaker 4: what about we do this? Or would you like to 579 00:33:40,600 --> 00:33:43,720 Speaker 4: know a little bit more about that. The idea is 580 00:33:43,760 --> 00:33:47,800 Speaker 4: that it keeps you engaged. And by the way, I 581 00:33:47,840 --> 00:33:50,400 Speaker 4: don't know if you've realized it or not, but when 582 00:33:50,440 --> 00:33:54,000 Speaker 4: it says that, you know, well, what about we do this, 583 00:33:54,400 --> 00:33:58,080 Speaker 4: you can just yes, that's why you have to type, 584 00:33:58,240 --> 00:34:02,320 Speaker 4: and it'll go ahead, do it so, and then it 585 00:34:02,320 --> 00:34:03,960 Speaker 4: will give you another answer, and at the end of 586 00:34:04,000 --> 00:34:07,400 Speaker 4: that answer, it'll say, oh, what about we do this? 587 00:34:07,760 --> 00:34:10,640 Speaker 4: Or while I thinking about that, how about I go. 588 00:34:10,600 --> 00:34:11,239 Speaker 3: And do this? 589 00:34:12,200 --> 00:34:16,200 Speaker 4: And it'll keep doing that forever, for as long as 590 00:34:16,200 --> 00:34:18,959 Speaker 4: you're prepared to stay engaged with it, it'll keep doing 591 00:34:19,000 --> 00:34:21,440 Speaker 4: it because what it's trying to do. And this is 592 00:34:21,440 --> 00:34:24,399 Speaker 4: the Facebook model. This is a model that Facebook taught 593 00:34:24,480 --> 00:34:29,000 Speaker 4: us is build engagement first. Capture the island first. Get 594 00:34:29,040 --> 00:34:32,399 Speaker 4: as many people using this as a routine as part 595 00:34:32,480 --> 00:34:35,759 Speaker 4: of their daily habits, Get them on all the time, 596 00:34:35,840 --> 00:34:38,280 Speaker 4: get as many build as many minutes as you possibly 597 00:34:38,320 --> 00:34:44,560 Speaker 4: can then start selling ads. So that's when we're going 598 00:34:44,600 --> 00:34:47,719 Speaker 4: to get hit with ads. So there's actually quite a 599 00:34:47,800 --> 00:34:48,880 Speaker 4: I don't know where I saw it, might have been 600 00:34:48,920 --> 00:34:52,160 Speaker 4: Saurday Night Live or whatever, where it was an engagement 601 00:34:52,200 --> 00:34:57,560 Speaker 4: between a guy and his therapist and there, you know, 602 00:34:57,600 --> 00:34:59,120 Speaker 4: he's saying that sort of thing and she says, oh, 603 00:34:59,200 --> 00:35:01,759 Speaker 4: we should talk about and we talk about that, and 604 00:35:02,280 --> 00:35:04,640 Speaker 4: then he says, oh, yeah, but I really don't like 605 00:35:04,680 --> 00:35:06,680 Speaker 4: my wife, and he said, well, maybe we should kill her. 606 00:35:07,600 --> 00:35:10,000 Speaker 4: You know, you know I could get you a good 607 00:35:10,480 --> 00:35:12,480 Speaker 4: supply of poison, would you like me to do that? 608 00:35:13,440 --> 00:35:16,000 Speaker 4: And the reason for it was what they were trying 609 00:35:16,000 --> 00:35:19,480 Speaker 4: to show was when you use AI as a therapist 610 00:35:20,040 --> 00:35:23,600 Speaker 4: that has to sell AD space, that's where we're going. 611 00:35:24,520 --> 00:35:28,520 Speaker 1: Yes, well, also I might fuck this up, correct me 612 00:35:28,520 --> 00:35:34,000 Speaker 1: if I'm wrong. But the Canadian teenager who committed suicide, 613 00:35:34,239 --> 00:35:36,879 Speaker 1: you know, being guided by I think it was chat 614 00:35:36,960 --> 00:35:40,000 Speaker 1: GPT And one of the questions he asked was should 615 00:35:40,000 --> 00:35:43,120 Speaker 1: I tell my parents then? Like no, no, they won't understand. 616 00:35:43,719 --> 00:35:47,360 Speaker 1: Allegedly this is what was, you know, like so it 617 00:35:47,560 --> 00:35:52,880 Speaker 1: kind of guided him towards how to do this, which 618 00:35:53,160 --> 00:35:56,800 Speaker 1: seems a dumb strategy because once he's not around anymore, 619 00:35:56,800 --> 00:36:01,000 Speaker 1: he can't use it. But yeah, I think it's it's 620 00:36:01,239 --> 00:36:04,000 Speaker 1: somewhat terrifying because I've got a strange question for you 621 00:36:04,120 --> 00:36:05,880 Speaker 1: if you were and I know you wouldn't do this 622 00:36:05,920 --> 00:36:09,279 Speaker 1: because I know your values and principles, But if in 623 00:36:09,320 --> 00:36:12,440 Speaker 1: some hypothetical reality you were. 624 00:36:13,760 --> 00:36:14,600 Speaker 2: All team matter. 625 00:36:14,880 --> 00:36:18,520 Speaker 1: You're the lawyer, yep, you're the only lawyer on this call, 626 00:36:18,600 --> 00:36:23,120 Speaker 1: but in some alternate dark reality that was your job, 627 00:36:23,280 --> 00:36:28,560 Speaker 1: what would you be doing to try to keep Meta 628 00:36:28,680 --> 00:36:32,000 Speaker 1: afloat or avoid any kind of actual payout for as 629 00:36:32,040 --> 00:36:33,799 Speaker 1: long as what would your strategy be? 630 00:36:34,320 --> 00:36:36,200 Speaker 4: I don't think they care about the payout. What they 631 00:36:36,239 --> 00:36:40,400 Speaker 4: care about is the president. They would want whatever decision, 632 00:36:40,440 --> 00:36:42,840 Speaker 4: even if the decision resulted in money changing hands, I 633 00:36:42,880 --> 00:36:46,400 Speaker 4: don't think they'd care. What they don't want is a 634 00:36:46,440 --> 00:36:52,120 Speaker 4: decision that says that a bottomless scroll is a mechanism 635 00:36:52,200 --> 00:36:55,920 Speaker 4: of addiction. And that's what they don't want because as 636 00:36:55,960 --> 00:36:59,800 Speaker 4: soon as there's that liability hook, then Attorney's general Hospital 637 00:37:00,000 --> 00:37:02,400 Speaker 4: towards you name it, they're all going to go after that. 638 00:37:02,800 --> 00:37:06,640 Speaker 4: And so what they don't want is a finding of that. 639 00:37:06,640 --> 00:37:09,120 Speaker 4: That's what they've got at the moment, they've gotten that 640 00:37:09,200 --> 00:37:11,360 Speaker 4: finding against them, and that's what they need corrected. They 641 00:37:11,400 --> 00:37:13,719 Speaker 4: don't care about the six million dollars. They do care 642 00:37:13,760 --> 00:37:17,759 Speaker 4: about the finding the particular features of their product were 643 00:37:17,880 --> 00:37:21,280 Speaker 4: explicitly engineered to addict people, which of course they were. 644 00:37:21,760 --> 00:37:24,360 Speaker 4: But now a court has agreed with that proposition. 645 00:37:25,920 --> 00:37:28,680 Speaker 1: So I know you're not an American lawyer, but you'll 646 00:37:28,680 --> 00:37:32,240 Speaker 1: have way more knowledge than myself and most of the listeners, 647 00:37:32,239 --> 00:37:37,759 Speaker 1: I would imagine on this particular question. How does it 648 00:37:37,880 --> 00:37:41,359 Speaker 1: work now practically? Okay, so they've appealed it, Like what's 649 00:37:41,400 --> 00:37:46,560 Speaker 1: the likely or possible series of events to happen from now? 650 00:37:46,600 --> 00:37:50,560 Speaker 1: And maybe what's the timeline. I know that's crystal balling, 651 00:37:50,640 --> 00:37:52,920 Speaker 1: but I mean, is this going to be all done 652 00:37:52,960 --> 00:37:55,000 Speaker 1: and dusted in twelve months or would this go on 653 00:37:55,080 --> 00:37:55,880 Speaker 1: for five years? 654 00:37:56,960 --> 00:38:00,040 Speaker 4: Oh? No, it could go for quite some time. I 655 00:38:00,040 --> 00:38:06,160 Speaker 4: mean they'll first of all have to go to so 656 00:38:06,920 --> 00:38:09,560 Speaker 4: in the US system, they have things called post trial 657 00:38:09,600 --> 00:38:12,960 Speaker 4: motions right where where they'll come back to the judge 658 00:38:13,000 --> 00:38:17,160 Speaker 4: and say, oh, evidence didn't match the finding, etc. 659 00:38:17,920 --> 00:38:19,160 Speaker 3: I need you to overturn it. 660 00:38:19,800 --> 00:38:24,080 Speaker 4: Those damages are completely insane. You know, we need those 661 00:38:24,160 --> 00:38:26,000 Speaker 4: reduced all that sort of thing. I don't think, like 662 00:38:26,040 --> 00:38:27,399 Speaker 4: I said, I don't think I worry too much about 663 00:38:27,400 --> 00:38:29,440 Speaker 4: the damages. I think what they'll be asking for is 664 00:38:29,800 --> 00:38:33,879 Speaker 4: an overturning from the judge. That might not work, because 665 00:38:33,880 --> 00:38:36,359 Speaker 4: you've got to remember it's the judge that's essentially made 666 00:38:36,400 --> 00:38:38,520 Speaker 4: the ruling in the first place. Next step is the 667 00:38:38,520 --> 00:38:41,399 Speaker 4: California Court of Appeal. So this is a California case, 668 00:38:41,920 --> 00:38:44,000 Speaker 4: So it goes up to there, then it goes to 669 00:38:44,040 --> 00:38:49,880 Speaker 4: the California Supreme Court, and then if leave is granted, 670 00:38:50,000 --> 00:38:52,600 Speaker 4: to the US Supreme Court. So the US Supreme Court 671 00:38:52,640 --> 00:38:56,719 Speaker 4: doesn't necessarily have to take it on, but it can 672 00:38:57,719 --> 00:39:00,879 Speaker 4: and probably would, given the implications of this. So there's 673 00:39:00,920 --> 00:39:05,120 Speaker 4: a few stages that we're yet to get to. I 674 00:39:05,160 --> 00:39:07,960 Speaker 4: suspect we will see this in the Supreme Court at 675 00:39:08,000 --> 00:39:12,960 Speaker 4: some point, and it will be really interesting how that 676 00:39:13,120 --> 00:39:16,719 Speaker 4: ends up, because there's also a zeitgeist here, you know, 677 00:39:16,760 --> 00:39:20,600 Speaker 4: as my publisher has correctly predicted, that people are really 678 00:39:20,600 --> 00:39:22,959 Speaker 4: starting to worry about this for good reason, because people 679 00:39:23,000 --> 00:39:26,440 Speaker 4: are starting to see this in their homes every day now, 680 00:39:27,239 --> 00:39:33,640 Speaker 4: and so by the time it gets to the Supreme Court, 681 00:39:34,080 --> 00:39:37,400 Speaker 4: there may well be an overwhelming public perception and a 682 00:39:37,400 --> 00:39:40,400 Speaker 4: lot of jurisdictions that have already acted by bringing in 683 00:39:40,480 --> 00:39:43,080 Speaker 4: age limits for you know, like Australia has bringing in 684 00:39:43,160 --> 00:39:46,279 Speaker 4: age limits for use of these things and that kind 685 00:39:46,360 --> 00:39:48,400 Speaker 4: of thing. So by the time it gets to the 686 00:39:48,400 --> 00:39:53,480 Speaker 4: Supreme Court, there may well be a general public feeling that, yeah, 687 00:39:53,800 --> 00:39:55,080 Speaker 4: they've got to stop this stuff. 688 00:39:55,200 --> 00:39:57,759 Speaker 3: This is addictive, it's designed to be addictive. It's got 689 00:39:57,800 --> 00:39:58,280 Speaker 3: to be pulled. 690 00:40:00,520 --> 00:40:06,080 Speaker 1: Looking through the sociopathic lens once again, are there any organizers, 691 00:40:06,080 --> 00:40:14,560 Speaker 1: Are any organizations or groups that will benefit from this 692 00:40:15,719 --> 00:40:19,520 Speaker 1: or suffer because of this? So maybe not a sociopathic lens, 693 00:40:19,520 --> 00:40:23,520 Speaker 1: but like there are the other organizations that are going 694 00:40:23,560 --> 00:40:28,520 Speaker 1: to be desperately hoping this goes away in the way 695 00:40:28,520 --> 00:40:29,480 Speaker 1: that favors. 696 00:40:29,200 --> 00:40:32,879 Speaker 2: Zuckerberg l or conversely, are. 697 00:40:32,800 --> 00:40:35,400 Speaker 1: There going to be apart from the individuals who are 698 00:40:35,400 --> 00:40:37,600 Speaker 1: being affected, are there going to be other groups or 699 00:40:37,680 --> 00:40:42,480 Speaker 1: organizations who benefit from this happening to Facebook? 700 00:40:44,120 --> 00:40:46,640 Speaker 4: Not really because to me, I mean, in a way, 701 00:40:46,760 --> 00:40:49,120 Speaker 4: Zuckerberg was right when he said everybody does this. 702 00:40:50,640 --> 00:40:51,279 Speaker 3: He was right. 703 00:40:51,480 --> 00:40:55,359 Speaker 4: This particular defendant though, wasn't claiming everybody. It wasn't making 704 00:40:55,360 --> 00:40:58,120 Speaker 4: claims against everybody. She was going against very specific people 705 00:40:58,400 --> 00:41:00,440 Speaker 4: that she could prove how she'd been new since she 706 00:41:00,520 --> 00:41:03,480 Speaker 4: was nine years old. I mean, the ones that will 707 00:41:03,480 --> 00:41:06,400 Speaker 4: care the most are the ones that settled out TikTok 708 00:41:06,480 --> 00:41:08,560 Speaker 4: and whatever the other one was snapped out or whatever 709 00:41:08,600 --> 00:41:12,880 Speaker 4: it was, that they're going to care a lot about 710 00:41:12,880 --> 00:41:17,560 Speaker 4: what happens here. All their competitors are going to care too, 711 00:41:18,200 --> 00:41:21,240 Speaker 4: Not that there's a lot of competitors left, but anyone 712 00:41:21,400 --> 00:41:25,040 Speaker 4: using those types of features, if this is found to 713 00:41:25,080 --> 00:41:28,719 Speaker 4: hold up that yes those features are addictive, Yes you 714 00:41:28,800 --> 00:41:32,400 Speaker 4: knew it, and yes you have caused harm from doing it. 715 00:41:32,440 --> 00:41:34,120 Speaker 4: So it's exactly the same as tobacco. 716 00:41:34,200 --> 00:41:34,439 Speaker 3: There. 717 00:41:34,880 --> 00:41:37,080 Speaker 4: The feature of this thing is it gives you cancer. 718 00:41:37,520 --> 00:41:40,600 Speaker 4: You knew it gave people cancer, You hid that and 719 00:41:40,640 --> 00:41:43,520 Speaker 4: you kept selling it. And that's the same argument that's 720 00:41:43,520 --> 00:41:46,799 Speaker 4: happening here. There are documents that show you knew this 721 00:41:46,880 --> 00:41:52,960 Speaker 4: happened and you didn't care, and that is going to 722 00:41:52,960 --> 00:41:54,680 Speaker 4: be a problem if that gets all the way through 723 00:41:54,719 --> 00:41:55,879 Speaker 4: the Supreme Court. 724 00:41:56,000 --> 00:41:57,880 Speaker 3: It's a problem now honestly for them. 725 00:41:58,440 --> 00:42:04,359 Speaker 1: Yeah, obviously, why were Snapchat and TikTok have settled, like 726 00:42:04,440 --> 00:42:07,920 Speaker 1: what would be Why was that decision made for them 727 00:42:08,239 --> 00:42:09,080 Speaker 1: when for starters. 728 00:42:09,080 --> 00:42:11,640 Speaker 4: They're not in the headlines. Right, So if you go 729 00:42:11,680 --> 00:42:13,640 Speaker 4: and read the New York Times or whatever today, front 730 00:42:13,640 --> 00:42:15,400 Speaker 4: page of the New York Times today this story, so 731 00:42:15,400 --> 00:42:18,799 Speaker 4: it's a big deal, they're not being mentioned other than 732 00:42:18,840 --> 00:42:20,520 Speaker 4: as it may be is a throwaway line at the 733 00:42:20,600 --> 00:42:22,560 Speaker 4: end of the article. Oh, there were these other companies 734 00:42:22,600 --> 00:42:25,040 Speaker 4: involved and they settled out early, so they're not in 735 00:42:25,080 --> 00:42:28,760 Speaker 4: the headlines. Okay, right, Meta is in the headlines. Google 736 00:42:28,880 --> 00:42:31,600 Speaker 4: is in the headlines. So that's an incentive to get 737 00:42:31,600 --> 00:42:35,960 Speaker 4: out of this quick. Maybe they had advice that, you 738 00:42:36,040 --> 00:42:39,200 Speaker 4: know what, there's something in this you don't want to 739 00:42:39,200 --> 00:42:42,279 Speaker 4: be on the receiving end of this decision because you 740 00:42:42,280 --> 00:42:43,920 Speaker 4: don't want this decision to be about you. 741 00:42:47,040 --> 00:42:51,680 Speaker 1: I struggle a little bit with the idea that, yeah, 742 00:42:51,719 --> 00:42:57,319 Speaker 1: I know, but I'm thinking it's like, it's obviously I'm 743 00:42:57,360 --> 00:42:59,640 Speaker 1: not a fan of cigarettes or booze, but cigarettes and 744 00:42:59,680 --> 00:43:03,959 Speaker 1: boos and gambling in Australia and like so many things 745 00:43:03,960 --> 00:43:07,880 Speaker 1: that we can become addicted to when a lot of 746 00:43:07,880 --> 00:43:10,400 Speaker 1: people gamble, but they're not addicts. A lot of people drink, 747 00:43:10,600 --> 00:43:13,400 Speaker 1: they're not addicts. I would say, it's you sorry that 748 00:43:13,480 --> 00:43:17,200 Speaker 1: you know of Yeah, well, correct, but I mean my 749 00:43:17,320 --> 00:43:19,640 Speaker 1: mum and mum and dad have been drinking since I 750 00:43:19,680 --> 00:43:21,719 Speaker 1: was five. They're not addicts. They have a glass of 751 00:43:21,760 --> 00:43:24,800 Speaker 1: wine a night, but you know, and if they don't, 752 00:43:25,080 --> 00:43:26,000 Speaker 1: life doesn't end. 753 00:43:27,080 --> 00:43:30,960 Speaker 4: But yeah, there are instruments that about twenty five percent 754 00:43:31,000 --> 00:43:33,000 Speaker 4: of the population are addicted to our. 755 00:43:33,760 --> 00:43:36,680 Speaker 2: M you're saying my mum and dad are peerspots. Is 756 00:43:36,680 --> 00:43:37,359 Speaker 2: that what you're saying. 757 00:43:37,960 --> 00:43:40,160 Speaker 4: I'm saying that they're in the other seventy five percent. 758 00:43:40,520 --> 00:43:44,920 Speaker 4: Almost all the population does drink, yes, perhaps the exception 759 00:43:45,040 --> 00:43:49,799 Speaker 4: of your good self, but only a quarter of them 760 00:43:50,080 --> 00:43:50,720 Speaker 4: are addicts. 761 00:43:51,480 --> 00:43:56,400 Speaker 1: M I like this thing that you wrote, basically the 762 00:43:56,440 --> 00:43:59,640 Speaker 1: wrap up or maybe just a parting thought. You cannot 763 00:43:59,640 --> 00:44:03,920 Speaker 1: expect to developing teenage brain to win a willpower battle 764 00:44:03,920 --> 00:44:09,160 Speaker 1: against a supercomputed design to exploit its deepest psychological vulnerabilities. 765 00:44:09,960 --> 00:44:14,480 Speaker 4: That's nice, it's true, right, yeah, and wait till it's 766 00:44:14,480 --> 00:44:18,319 Speaker 4: an AI doing it. Yeah right, wait till it's an 767 00:44:18,360 --> 00:44:22,480 Speaker 4: AI that knows you. And believe me, every time you 768 00:44:22,640 --> 00:44:25,719 Speaker 4: use an AI, you are teaching it more about you. 769 00:44:27,280 --> 00:44:28,560 Speaker 3: Always a fine exercise. 770 00:44:29,520 --> 00:44:31,799 Speaker 4: Go into the AI and ask it what it knows 771 00:44:31,840 --> 00:44:34,600 Speaker 4: about you, and when it gives you some flipant answer 772 00:44:34,640 --> 00:44:37,160 Speaker 4: about oh you're a radio show host, et cetera, et cetera. 773 00:44:38,080 --> 00:44:41,239 Speaker 4: Ask it to drill in deeper, say no, no, no, 774 00:44:41,320 --> 00:44:44,120 Speaker 4: I want to know everything you know about me. 775 00:44:44,320 --> 00:44:45,760 Speaker 3: You'll be surprised what it knows. 776 00:44:47,040 --> 00:44:51,400 Speaker 1: Well, that's fucking terrifying. Well that is an interesting insight 777 00:44:51,480 --> 00:44:55,120 Speaker 1: and interesting chat. It's on substack everybody. The article is 778 00:44:55,160 --> 00:45:00,440 Speaker 1: called Tech's Big Tobacco Moment has arrived. David Gillespie's the author, 779 00:45:00,480 --> 00:45:05,000 Speaker 1: of course, his book, which he doesn't like the title 780 00:45:05,040 --> 00:45:07,399 Speaker 1: of I didn't write down, so he's going to tell 781 00:45:07,480 --> 00:45:08,200 Speaker 1: us again. 782 00:45:08,200 --> 00:45:11,160 Speaker 3: It's the Attention Recovery Plan. 783 00:45:13,840 --> 00:45:19,600 Speaker 1: I'm going to say, a shit title, good book. I 784 00:45:19,640 --> 00:45:24,840 Speaker 1: had the same challenge with Penguin with I wrote a 785 00:45:24,880 --> 00:45:26,920 Speaker 1: book which you're not going to be surprised by the title, 786 00:45:26,960 --> 00:45:30,680 Speaker 1: which was called stop Fucking Around. Right, there's just thirty ideas, 787 00:45:30,719 --> 00:45:33,440 Speaker 1: thirty principles about how to get out of stagnation and 788 00:45:33,480 --> 00:45:37,560 Speaker 1: into you know, some kind of momentum and creating improvement 789 00:45:37,640 --> 00:45:40,680 Speaker 1: and change and all those fucking motivational things. 790 00:45:41,320 --> 00:45:44,840 Speaker 2: And for a book that was self published, it went. 791 00:45:46,360 --> 00:45:49,560 Speaker 1: Crazy like it sold a lot, and there was no 792 00:45:50,600 --> 00:45:54,120 Speaker 1: pr campaign, there was no it just it sold in 793 00:45:54,239 --> 00:45:57,520 Speaker 1: the tens of thousands, which is almost unheard of for 794 00:45:57,560 --> 00:46:02,320 Speaker 1: a self published book in Australia anyway, So Penguin approached me, 795 00:46:02,480 --> 00:46:05,960 Speaker 1: which is rare for you know, I'd done other books, 796 00:46:06,000 --> 00:46:10,600 Speaker 1: but it's usually we authors approached the published. 797 00:46:10,600 --> 00:46:11,480 Speaker 2: Anyway, they approached me. 798 00:46:11,520 --> 00:46:12,799 Speaker 1: They went, we got a hold of that book. 799 00:46:12,800 --> 00:46:13,520 Speaker 2: We love that book. 800 00:46:13,560 --> 00:46:15,560 Speaker 1: It's great, and they knew that I'd sold a lot 801 00:46:15,560 --> 00:46:17,439 Speaker 1: of it, and we want you to do I don't 802 00:46:17,440 --> 00:46:19,680 Speaker 1: know if I've told you this story, if I've apologized, 803 00:46:19,680 --> 00:46:21,759 Speaker 1: but we want you to do a bigger version of that, right, 804 00:46:22,600 --> 00:46:24,799 Speaker 1: So I did a bigger version of that, and I 805 00:46:24,920 --> 00:46:27,399 Speaker 1: essentially wrote it in six months. I wrote about eight 806 00:46:27,400 --> 00:46:30,760 Speaker 1: hours a day of six months, created a process, stuck 807 00:46:30,800 --> 00:46:32,960 Speaker 1: to the process because they wanted it by a certain 808 00:46:33,040 --> 00:46:35,960 Speaker 1: date to put it out for Christmas, and it was 809 00:46:36,600 --> 00:46:38,680 Speaker 1: I think like November or early December. 810 00:46:38,719 --> 00:46:41,640 Speaker 2: It got published. 811 00:46:41,120 --> 00:46:47,239 Speaker 1: And we hadn't really even talked about title, which is 812 00:46:47,440 --> 00:46:52,839 Speaker 1: dumb or not in any great length. And I don't 813 00:46:52,880 --> 00:46:54,719 Speaker 1: know why it worked out this way. I didn't know 814 00:46:54,800 --> 00:47:00,799 Speaker 1: months ahead anyway, I went to Penguin in South Bank 815 00:47:00,840 --> 00:47:03,279 Speaker 1: I think it is here in Melbourne, went into their 816 00:47:03,280 --> 00:47:05,560 Speaker 1: offices and we had the boardroom and there's all these 817 00:47:05,600 --> 00:47:08,520 Speaker 1: people who'd worked on the book, and you know, graphic 818 00:47:08,600 --> 00:47:11,960 Speaker 1: designers and creatives, and they didn't really edit much of 819 00:47:11,960 --> 00:47:14,000 Speaker 1: what I've written, which was nice. They liked it. 820 00:47:14,440 --> 00:47:16,680 Speaker 2: I'm sure they polished up a few bits and pieces. 821 00:47:16,719 --> 00:47:19,880 Speaker 1: And they had they had the book or that like 822 00:47:19,960 --> 00:47:23,200 Speaker 1: an a an a frame of the book cover with 823 00:47:23,320 --> 00:47:26,560 Speaker 1: a like a sheet over it, and everyone's sitting around 824 00:47:26,600 --> 00:47:28,640 Speaker 1: the table. They knew the name of the book except me, 825 00:47:29,760 --> 00:47:33,040 Speaker 1: and then they pull off this black sheet to reveal 826 00:47:33,920 --> 00:47:36,560 Speaker 1: the cover, the design and the name of the new book. 827 00:47:36,600 --> 00:47:38,520 Speaker 1: And the name of the new book is called pull 828 00:47:38,560 --> 00:47:41,640 Speaker 1: your Finger Out. And I'm like, I fucking hate it. 829 00:47:42,280 --> 00:47:46,560 Speaker 1: And everyone everyone in the room's like, cause you don't 830 00:47:46,600 --> 00:47:47,960 Speaker 1: say that, you just go, that's. 831 00:47:47,800 --> 00:47:49,279 Speaker 2: Amazing, thank you so much. 832 00:47:49,560 --> 00:47:54,160 Speaker 1: I hated it. And I said, ah, they're what do 833 00:47:54,200 --> 00:47:56,920 Speaker 1: you think. I go, I hate it, honestly, I do 834 00:47:57,040 --> 00:48:00,880 Speaker 1: not like that title. They're like, ah, we've tested positively, 835 00:48:00,920 --> 00:48:03,560 Speaker 1: and I go, I go, I know you guys are 836 00:48:03,600 --> 00:48:07,319 Speaker 1: the book guys, but that ain't going to sell. And 837 00:48:08,200 --> 00:48:10,960 Speaker 1: I did, like you, I did all this media stuff 838 00:48:11,000 --> 00:48:14,759 Speaker 1: and did the rounds, and that book is a much 839 00:48:14,800 --> 00:48:18,080 Speaker 1: better book. Than stop fucking around, like much better. It's 840 00:48:18,160 --> 00:48:22,359 Speaker 1: like eighty thousand words versus like twenty thousand. The first 841 00:48:22,360 --> 00:48:25,120 Speaker 1: tie was a little book much better, much better written, 842 00:48:25,280 --> 00:48:29,440 Speaker 1: better content, more content, and it was it didn't do 843 00:48:29,640 --> 00:48:32,319 Speaker 1: a quarter of the sales of the little one that 844 00:48:32,400 --> 00:48:36,200 Speaker 1: I did, and it's yeah, they were perplexed. They thought 845 00:48:36,200 --> 00:48:38,839 Speaker 1: it would go nuts. I'm like, it's the worst title ever. 846 00:48:39,680 --> 00:48:42,000 Speaker 1: And they wrote on the bottom which really annoyed me, 847 00:48:42,440 --> 00:48:45,919 Speaker 1: which they sorry Penguin, it's a fair while now though, 848 00:48:46,680 --> 00:48:48,480 Speaker 1: but they wrote it at the bottom, which I would 849 00:48:48,560 --> 00:48:53,520 Speaker 1: never say about myself, Australia's number one life renovator. I'm like, 850 00:48:54,000 --> 00:48:57,160 Speaker 1: that's the worst fucking because I ran a workshop back 851 00:48:57,200 --> 00:49:00,360 Speaker 1: then called Renovate your Life and they must have found 852 00:49:00,400 --> 00:49:05,200 Speaker 1: that somewhere and then given me that label and then 853 00:49:05,320 --> 00:49:08,319 Speaker 1: I do telling and that go welcome Australia's number one 854 00:49:08,360 --> 00:49:09,120 Speaker 1: life for renovator. 855 00:49:09,320 --> 00:49:10,640 Speaker 2: And I wanted to go on and go I'm not. 856 00:49:11,239 --> 00:49:12,319 Speaker 2: I'm like, I'm just not. 857 00:49:13,280 --> 00:49:16,200 Speaker 1: That's bullshit. I'm not even the best at what I 858 00:49:16,239 --> 00:49:18,439 Speaker 1: do in the country. Like, I'm not the best. I'm 859 00:49:18,480 --> 00:49:20,520 Speaker 1: just a bloke. I wrote a book and I'm not 860 00:49:20,560 --> 00:49:22,520 Speaker 1: the best author. I'm not the smartest guy, and I 861 00:49:23,160 --> 00:49:26,760 Speaker 1: just wanted to kind of just squash all that expectation. 862 00:49:27,160 --> 00:49:32,440 Speaker 2: And yeah, so I'll think a million. 863 00:49:32,400 --> 00:49:34,640 Speaker 3: Well, I think they're living in expectations of that title. 864 00:49:34,640 --> 00:49:36,479 Speaker 3: But hey, you know, focus groups, et cetera. 865 00:49:37,320 --> 00:49:39,800 Speaker 4: I guess the point of it is getting past the title, 866 00:49:39,840 --> 00:49:45,920 Speaker 4: which I agree is not great terrible. Is you can 867 00:49:46,000 --> 00:49:48,359 Speaker 4: wait a decade for the US Supreme Court to make 868 00:49:48,360 --> 00:49:50,759 Speaker 4: a decision about this, or you can accept except the 869 00:49:50,800 --> 00:49:57,160 Speaker 4: reality that this stuff is designed to hurt you and 870 00:49:57,400 --> 00:50:00,080 Speaker 4: do something about it. So this book is about but 871 00:50:00,560 --> 00:50:04,400 Speaker 4: doing something about it. Not getting out and you know, 872 00:50:04,560 --> 00:50:09,520 Speaker 4: protesting outside METAS headquarters, but doing something for yourself, recognizing 873 00:50:10,120 --> 00:50:15,319 Speaker 4: how they manipulating your brain, and having strategies to avoid it. 874 00:50:17,000 --> 00:50:20,160 Speaker 1: I I'm going to push back a little bit. I 875 00:50:20,160 --> 00:50:22,839 Speaker 1: don't think it's designed to hurt people. I think it 876 00:50:22,920 --> 00:50:26,560 Speaker 1: hurts people. I think it's design designed to make lots 877 00:50:26,600 --> 00:50:29,800 Speaker 1: of dough and one of the consequences is people being hurt. 878 00:50:30,120 --> 00:50:31,960 Speaker 1: And they're absolutely Yeah. 879 00:50:32,120 --> 00:50:35,800 Speaker 4: Just like cigarettes, cigarettes weren't designed to give people cancer. 880 00:50:36,440 --> 00:50:39,239 Speaker 3: Yeah, that's just an unfortunate side effect. 881 00:50:39,840 --> 00:50:44,000 Speaker 4: And their design, Yeah, the primary design was to make money, 882 00:50:45,040 --> 00:50:46,279 Speaker 4: and the same goes for this. 883 00:50:47,160 --> 00:50:49,480 Speaker 1: Was it you that was telling me about that shitty 884 00:50:49,560 --> 00:50:53,600 Speaker 1: car in the States that the fuel cells or the 885 00:50:53,640 --> 00:50:56,640 Speaker 1: few the gas tanks blew up? Was it you tell 886 00:50:56,719 --> 00:50:56,920 Speaker 1: me that? 887 00:50:57,200 --> 00:50:57,640 Speaker 3: It wasn't me? 888 00:50:58,120 --> 00:51:01,800 Speaker 2: So it was called Oh so it was a little 889 00:51:02,480 --> 00:51:05,120 Speaker 2: shit I'll remember, No, I won't a little two doory 890 00:51:05,719 --> 00:51:08,840 Speaker 2: like shap or something ugly thing in the seventies and eighties, 891 00:51:09,239 --> 00:51:12,919 Speaker 2: and they realized that a percentage, a very small percentage, 892 00:51:14,120 --> 00:51:18,680 Speaker 2: that the fuel tank and whatever bits and pieces had 893 00:51:20,000 --> 00:51:24,080 Speaker 2: a floor. So and there was about eight or ten 894 00:51:24,120 --> 00:51:27,279 Speaker 2: of them killing people per year, like it would blow 895 00:51:27,400 --> 00:51:30,799 Speaker 2: up and kill the occupants or the drive right, And 896 00:51:31,400 --> 00:51:34,839 Speaker 2: so they basically did a cost benefit analysis and went, 897 00:51:34,920 --> 00:51:38,360 Speaker 2: it will cost us way more to do a recall 898 00:51:38,600 --> 00:51:42,120 Speaker 2: on all of these cars and make all the changes 899 00:51:42,160 --> 00:51:45,359 Speaker 2: we need to make to make it totally safe. So 900 00:51:45,400 --> 00:51:47,440 Speaker 2: they just went let it ride, and they. 901 00:51:47,400 --> 00:51:50,480 Speaker 1: Just paid out whatever they had to pay out for 902 00:51:50,520 --> 00:51:53,080 Speaker 1: the ten cases a year. But they knew it was 903 00:51:53,120 --> 00:51:55,359 Speaker 1: going to happen. They just factored it in and went, well, 904 00:51:55,760 --> 00:51:58,560 Speaker 1: it's cheaper this way, and so that's what I did. 905 00:51:59,080 --> 00:52:00,680 Speaker 3: That's what happens when you it. 906 00:52:01,560 --> 00:52:02,960 Speaker 2: It's called a Ford pinto. 907 00:52:03,719 --> 00:52:08,440 Speaker 4: Right, Yes, well you know when you buy design, create 908 00:52:08,480 --> 00:52:12,200 Speaker 4: an entity who's concern is profits over people. 909 00:52:13,000 --> 00:52:16,680 Speaker 3: That's what you get, profits over people, exactly. 910 00:52:17,280 --> 00:52:21,200 Speaker 1: Mate. It's always good to chat with you. I look 911 00:52:21,280 --> 00:52:23,200 Speaker 1: forward to our next one. We may go back to 912 00:52:23,239 --> 00:52:24,239 Speaker 1: the artificial suite. 913 00:52:24,440 --> 00:52:27,040 Speaker 3: Yeah, because you did all that research you know I did. 914 00:52:27,200 --> 00:52:32,400 Speaker 1: I mean I spent minutes just showing and just just 915 00:52:32,600 --> 00:52:37,600 Speaker 1: glossing over your words. We'll say goodbye off here, but 916 00:52:37,760 --> 00:52:40,719 Speaker 1: as always appreciate you. Thanks mate, see you