1 00:00:05,240 --> 00:00:07,760 Speaker 1: This is what the Flux. I'm Bratton and I'm justin 2 00:00:07,840 --> 00:00:09,920 Speaker 1: and it's Monday, the eighth of July. Do the boy 3 00:00:10,000 --> 00:00:10,240 Speaker 1: get this? 4 00:00:10,360 --> 00:00:12,720 Speaker 2: The average rent in capital cities jump ten boy three 5 00:00:12,760 --> 00:00:15,760 Speaker 2: percent over the past twelve months, and some experts reckon 6 00:00:15,840 --> 00:00:17,840 Speaker 2: this will likely get worse before it gets better. You 7 00:00:17,920 --> 00:00:20,560 Speaker 2: have the main reason you ask still a major under 8 00:00:20,560 --> 00:00:21,880 Speaker 2: supply of housing, Foxam. 9 00:00:21,920 --> 00:00:24,599 Speaker 1: It is the beginning of the new financial year, new month, 10 00:00:24,640 --> 00:00:26,840 Speaker 1: which means it's the perfect time to do your financial 11 00:00:26,920 --> 00:00:29,960 Speaker 1: hygiene check, checking your credit score. That means look at 12 00:00:29,960 --> 00:00:32,280 Speaker 1: your budget and we have it all covered for you 13 00:00:32,360 --> 00:00:34,479 Speaker 1: in the Flux apps. Make sure to check it all 14 00:00:34,520 --> 00:00:36,240 Speaker 1: out to start the month on the right foot. 15 00:00:36,360 --> 00:00:39,080 Speaker 2: Three fresh stories today, jussy boy, let's do it for 16 00:00:39,120 --> 00:00:43,280 Speaker 2: our first Amazon, Netflix and Ko could now outbid free 17 00:00:43,320 --> 00:00:46,320 Speaker 2: to air networks for Australia's biggest sporting events after a 18 00:00:46,360 --> 00:00:47,960 Speaker 2: new law passed late last week. 19 00:00:47,960 --> 00:00:49,920 Speaker 1: Could you imagine being forced to watch the AHL Grand 20 00:00:49,920 --> 00:00:53,160 Speaker 1: Final on Netflix? Wow? Wild? But maybe not so far away? 21 00:00:53,240 --> 00:00:55,400 Speaker 2: So tell me more, well, juzzy boy, A bit of background. 22 00:00:55,440 --> 00:00:58,440 Speaker 2: We know the top sixteen rating telecasts of twenty twenty 23 00:00:58,480 --> 00:01:00,360 Speaker 2: three were all sport, Yet. 24 00:01:00,200 --> 00:01:02,560 Speaker 1: We're talking AFL Grand Final, fee for Women's World Cup, 25 00:01:02,680 --> 00:01:04,480 Speaker 1: Nral Grand Final all. 26 00:01:04,360 --> 00:01:08,880 Speaker 2: Events of national importance and cultural significance. 27 00:01:08,040 --> 00:01:10,840 Speaker 1: Followed in seventeenth position by Married at First Sight the 28 00:01:10,880 --> 00:01:12,199 Speaker 1: Final Dinner Party YEP. 29 00:01:12,200 --> 00:01:14,920 Speaker 2: Over two million Australians actually watched that, but not quite 30 00:01:14,959 --> 00:01:16,600 Speaker 2: an event of national importance. 31 00:01:16,640 --> 00:01:18,960 Speaker 1: And because these sporting events are so significant, there are 32 00:01:19,040 --> 00:01:21,720 Speaker 1: laws in place to protect these events from being behind 33 00:01:21,800 --> 00:01:22,560 Speaker 1: a paywall. 34 00:01:22,640 --> 00:01:25,000 Speaker 2: It's called the anti siphoning law, and it means that 35 00:01:25,080 --> 00:01:27,800 Speaker 2: things like the AFL Grand Final could never just only 36 00:01:27,880 --> 00:01:30,000 Speaker 2: be on something like foxtelp but been manned late last 37 00:01:30,000 --> 00:01:32,880 Speaker 2: week and your pass that would allow streaming platforms to 38 00:01:32,959 --> 00:01:36,280 Speaker 2: outbid local services like Channel seven Channel nine, but the 39 00:01:36,360 --> 00:01:38,920 Speaker 2: digital rights of these events, so while the Grand Final 40 00:01:38,959 --> 00:01:41,000 Speaker 2: may be on Channel seven four free to air, the 41 00:01:41,080 --> 00:01:44,039 Speaker 2: digital rights could be on KO or Netflix and. 42 00:01:43,959 --> 00:01:47,480 Speaker 1: This loophole will effectively lock out some viewers who don't 43 00:01:47,480 --> 00:01:50,400 Speaker 1: watch TV over an aerial connection. Wow. So what is 44 00:01:50,400 --> 00:01:53,600 Speaker 1: the key learning here? Tech advancements often outpace the legislation 45 00:01:53,840 --> 00:01:56,559 Speaker 1: it's designed to govern it. Uh until now. 46 00:01:56,680 --> 00:02:00,800 Speaker 2: The anti siphon laws haven't really changed sinceeteen ninety. 47 00:02:00,560 --> 00:02:03,040 Speaker 1: Two, and that means they haven't been updated to include 48 00:02:03,080 --> 00:02:06,320 Speaker 1: digital streaming rights. That means sports and events can have 49 00:02:06,360 --> 00:02:10,079 Speaker 1: their digital streaming rights purchased by paywalled streaming services. 50 00:02:10,120 --> 00:02:12,880 Speaker 2: And that's kind of becoming a problem because many households 51 00:02:12,880 --> 00:02:14,480 Speaker 2: don't have aerial connections anymore. 52 00:02:14,480 --> 00:02:17,840 Speaker 1: In fact, digital streaming makes up twenty percent of all 53 00:02:17,880 --> 00:02:20,840 Speaker 1: free to air viewing. That means people are watching Channel seven, 54 00:02:20,919 --> 00:02:23,720 Speaker 1: Channel nine through broadcast video on demand, and that number 55 00:02:23,760 --> 00:02:25,959 Speaker 1: is growing. Youre on you, So it looks like aerials 56 00:02:25,960 --> 00:02:29,280 Speaker 1: are going the same way as landline phones down the gurglar. 57 00:02:29,160 --> 00:02:32,160 Speaker 2: For our second story. Air Tasker has announced a five 58 00:02:32,240 --> 00:02:36,480 Speaker 2: million dollar deal with arn Media swapping Equity for marketing support. 59 00:02:36,720 --> 00:02:39,160 Speaker 1: Little nifty little swap here. I give you this, you 60 00:02:39,200 --> 00:02:40,919 Speaker 1: give me that. What's going on here? Well. 61 00:02:40,960 --> 00:02:44,120 Speaker 2: Air Tasker is the online marketplace founded in twenty twelve 62 00:02:44,200 --> 00:02:47,000 Speaker 2: and designed to help people outsource everyday. 63 00:02:46,639 --> 00:02:48,840 Speaker 1: Tasks and you love this one b Man moving houses, 64 00:02:48,919 --> 00:02:50,680 Speaker 1: home repairs ikea now. 65 00:02:50,680 --> 00:02:53,120 Speaker 2: It' listed on the AIRSX in twenty twenty one and 66 00:02:53,320 --> 00:02:55,560 Speaker 2: since then has grown to a market cap of one 67 00:02:55,680 --> 00:02:57,040 Speaker 2: hundred and thirty three million bucks. 68 00:02:57,080 --> 00:03:00,600 Speaker 1: Now, air Tasker's announced a new deal with arn Media. 69 00:03:00,160 --> 00:03:03,880 Speaker 2: The same arn Media behind KISSFM and Pure Gold or 70 00:03:03,960 --> 00:03:06,359 Speaker 2: radio and be Man. With this deal, air Tasker is 71 00:03:06,360 --> 00:03:09,760 Speaker 2: swapping five million dollars of equity for marketing and advertising 72 00:03:09,760 --> 00:03:12,639 Speaker 2: support from ARN. Air Tasker has agreed that after two 73 00:03:12,680 --> 00:03:15,880 Speaker 2: years it'll either PAYAR and cash with interest or convert 74 00:03:15,919 --> 00:03:19,080 Speaker 2: the value into shares at a ten percent discount. 75 00:03:18,600 --> 00:03:21,079 Speaker 1: And Air Tasker is hoping these media deals will help 76 00:03:21,080 --> 00:03:23,800 Speaker 1: it speed up growth and bring more customers and taskers 77 00:03:23,840 --> 00:03:26,120 Speaker 1: onto its platform. So what is the key learning here? 78 00:03:26,200 --> 00:03:28,600 Speaker 1: There are many ways for a company to receive investment, 79 00:03:28,680 --> 00:03:30,880 Speaker 1: including swapping shares for screen time. 80 00:03:31,000 --> 00:03:33,800 Speaker 2: That means giving shares to a media company in exchange 81 00:03:33,800 --> 00:03:35,240 Speaker 2: for advertising support and. 82 00:03:35,200 --> 00:03:37,119 Speaker 1: The man This is meant to be a win win 83 00:03:37,240 --> 00:03:38,000 Speaker 1: for both parties. 84 00:03:38,040 --> 00:03:40,920 Speaker 2: Air Tasker can access a heap of marketing and attention 85 00:03:41,040 --> 00:03:42,880 Speaker 2: without needing to front up the cash. 86 00:03:42,640 --> 00:03:45,680 Speaker 1: And ARN get equity exposure out to a growing business 87 00:03:45,720 --> 00:03:48,280 Speaker 1: without the need to outlay cash, and likely giving Air 88 00:03:48,320 --> 00:03:51,920 Speaker 1: Tasker ad space that they haven't managed to sell. So 89 00:03:52,120 --> 00:03:55,000 Speaker 1: this is a juicy opportunity, especially for companies that are 90 00:03:55,040 --> 00:03:56,240 Speaker 1: trying to expand fast. 91 00:03:56,560 --> 00:04:00,000 Speaker 2: In twenty twenty two, NBC Universal gave Ossie online betting 92 00:04:00,040 --> 00:04:03,040 Speaker 2: company points Beat five hundred million dollars in ad space 93 00:04:03,160 --> 00:04:05,280 Speaker 2: in exchange of five percent of the company. 94 00:04:04,920 --> 00:04:06,560 Speaker 1: And the man air task has got a habit of 95 00:04:06,600 --> 00:04:09,360 Speaker 1: this now. They recently did a deal similar with oh Media, 96 00:04:09,400 --> 00:04:12,080 Speaker 1: and these media deals could be its ticket to expanding 97 00:04:12,080 --> 00:04:15,720 Speaker 1: that network. For our third and final story, Meta has 98 00:04:15,720 --> 00:04:18,040 Speaker 1: announced its Threads app has hit one hundred and seventy 99 00:04:18,040 --> 00:04:22,280 Speaker 1: five million monthly active users after celebrating it's one year anniversary. 100 00:04:22,320 --> 00:04:23,400 Speaker 1: You're not sure about this one. 101 00:04:23,480 --> 00:04:26,680 Speaker 2: Shocked by these numbers personally, So tell me everything you know. 102 00:04:26,960 --> 00:04:29,240 Speaker 1: So we know that Meta, formerly known as Facebook, has 103 00:04:29,279 --> 00:04:32,039 Speaker 1: a knack for stealing ideas from its competitor, like stories 104 00:04:32,040 --> 00:04:34,920 Speaker 1: from Snap, like reels from tiktark and when Elon Musk 105 00:04:35,000 --> 00:04:37,760 Speaker 1: made a wacky changes to Twitter. Threads launched as the 106 00:04:37,800 --> 00:04:40,360 Speaker 1: new alternative back in July last year, and the Man 107 00:04:40,440 --> 00:04:43,240 Speaker 1: Threads blew up straight after its launch. We're talking over 108 00:04:43,279 --> 00:04:46,000 Speaker 1: one hundred million users within five days, and that was 109 00:04:46,080 --> 00:04:50,080 Speaker 1: largely thanks to Threads accounts being tied to Instagram accounts. 110 00:04:50,080 --> 00:04:51,760 Speaker 1: If you had Instagram, you pretty much had a Threads 111 00:04:51,760 --> 00:04:52,720 Speaker 1: account immediately. 112 00:04:52,800 --> 00:04:56,560 Speaker 2: And now Josey Boy on Threads's first year anniversary, Threads 113 00:04:56,560 --> 00:04:58,839 Speaker 2: has released some juicy user data. Helped me through it 114 00:04:58,960 --> 00:05:02,159 Speaker 2: we're talking one hundreds seventy five million monthly active users 115 00:05:02,200 --> 00:05:02,880 Speaker 2: on the app. 116 00:05:02,720 --> 00:05:06,279 Speaker 1: Still tracking a fairway behind X's six hundred million monthly 117 00:05:06,279 --> 00:05:08,599 Speaker 1: active users if we believe Muskie stats. 118 00:05:08,600 --> 00:05:11,680 Speaker 2: But Josey Boyd, despite Thread's perceived success, it's still yet 119 00:05:11,680 --> 00:05:14,680 Speaker 2: to monetize and really find its own identity. 120 00:05:14,800 --> 00:05:16,200 Speaker 1: So what is the key lenning here? 121 00:05:16,279 --> 00:05:19,640 Speaker 2: Creating a strong brand identity is crucial for distinguishing a 122 00:05:19,640 --> 00:05:21,280 Speaker 2: product in a competitive market. 123 00:05:21,040 --> 00:05:22,920 Speaker 1: You see, being man. When Threads was released, there was 124 00:05:22,960 --> 00:05:26,080 Speaker 1: a lot of talk about X actually crumbling and Threads 125 00:05:26,160 --> 00:05:28,440 Speaker 1: being the replacement. But it turns out that X is 126 00:05:28,480 --> 00:05:31,479 Speaker 1: actually pretty resilient and that means Threads doesn't really have 127 00:05:31,560 --> 00:05:35,000 Speaker 1: a unique proposition. So now, with X still alive and well, 128 00:05:35,160 --> 00:05:38,560 Speaker 1: Threads risks being seen as just the sidekick to Instagram 129 00:05:38,640 --> 00:05:41,240 Speaker 1: or lesser alternative to X, and it wouldn't be the 130 00:05:41,240 --> 00:05:44,000 Speaker 1: first social media platform to die due to a lack 131 00:05:44,040 --> 00:05:45,880 Speaker 1: of identity and purpose. Yep, I take you back to 132 00:05:45,880 --> 00:05:48,320 Speaker 1: twenty eleven when Adele was banging out Rolling in the 133 00:05:48,360 --> 00:05:50,920 Speaker 1: Deep and Google launched Google Plus. Uh huh. 134 00:05:51,000 --> 00:05:53,560 Speaker 2: It was intended to be a social networking service that 135 00:05:53,600 --> 00:05:55,240 Speaker 2: could compete with Facebook. 136 00:05:54,839 --> 00:05:57,599 Speaker 1: And Google had an initial surgeon uses we're talking twenty 137 00:05:57,600 --> 00:05:59,640 Speaker 1: five million users in just four weeks. 138 00:05:59,360 --> 00:06:02,640 Speaker 2: But it struggled to differentiate itself from other social platforms and. 139 00:06:02,680 --> 00:06:05,360 Speaker 1: Ultimately led to a shutdown in twenty nineteen. 140 00:06:05,440 --> 00:06:07,640 Speaker 2: So Threads has got to do something fast to ensure 141 00:06:07,640 --> 00:06:10,200 Speaker 2: it doesn't follow the same path as Google. 142 00:06:09,920 --> 00:06:12,359 Speaker 1: Plus plus AMM. Did you know every month your credit 143 00:06:12,360 --> 00:06:14,560 Speaker 1: score gets updated and in the Flux app we give 144 00:06:14,600 --> 00:06:16,839 Speaker 1: you the later score that the banks seed, that the 145 00:06:16,920 --> 00:06:18,919 Speaker 1: lender seed. Is it about time that you see it 146 00:06:18,920 --> 00:06:20,840 Speaker 1: as well? Make sure to download the Flux app to 147 00:06:20,960 --> 00:06:23,039 Speaker 1: check it all out. Thanks for listening, and we'll see 148 00:06:23,080 --> 00:06:24,240 Speaker 1: you on a Wednesday.