Speaker 1: Before we jump into today's episode, I have a very
Speaker 1: exciting announcement to make. Fate is nominated for the TikTok
Speaker 1: Business of the Year Award. If you don't know what
Speaker 1: the TikTok Awards are, they happen every single year and
Speaker 1: there is a business category in the awards. We are
Speaker 1: up to take out the win for Business of the Year.
Speaker 1: All I'm going to do is I'm going to leave
Speaker 1: a link in the show notes of today's episode, and
Speaker 1: all you have to do is tap on it, find
Speaker 1: the business section and vote for us. The link is
Speaker 1: also in my Instagram bio if you want to find
Speaker 1: it there. I would greatly appreciate if you enjoy what
Speaker 1: I do here on Big Business. If you enjoy Fate
Speaker 1: and you'd like to see us take out the win,
Speaker 1: I would love for you to vote for us. Voting
Speaker 1: is open from now until the thirteenth of November and
Speaker 1: you can vote once per day. So click the link
Speaker 1: in the show notes or click the link in my
Speaker 1: bio and find us under the business category. And thank
Speaker 1: you so much in advance to everyone who votes. Hi,
Speaker 1: I'm Britney Saunders, and welcome to a bonus episode of
Speaker 1: Big business. I come out with these every Wednesday in
Speaker 1: case you didn't know, and you can catch my main
Speaker 1: episodes on Monday. I am joined by Xander. Hey, I'm back.
Speaker 1: We're doing a little bonus Glazy episode because I put
Speaker 1: up a question box on my story and I had
Speaker 1: literally three questions all come through around the same time,
Speaker 1: and they were all about Glazy.
Speaker 2: I just asked her before, I said, when are you
Speaker 2: going to give me some Glazy? She goes, when it's out,
Speaker 2: when it's launched.
Speaker 1: Actually, yeah, wait, you have to wait. So I've got
Speaker 1: a few questions. The first one's from Jeordie and she says,
Speaker 1: I know Glazy has been a long process. Do you
Speaker 1: wish you hadn't gone into beauty? Then I have another
Speaker 1: question from Tilly and she says, what are your thoughts
Speaker 1: on Glazy being like Road like Hayley Beaver's Road brand.
Speaker 1: And then I saw another question which I've lost in
Speaker 1: this question box thing, but it was are we going
Speaker 1: to expand on the Glazy brand? So let's just start
Speaker 1: from the first question. I know Glazy has been a
Speaker 1: long process. Do you wish you hadn't gone into beauty? Oh?
Speaker 1: My stomach just made a weird noise. Sorry if anyone
Speaker 1: could hear that. No, I have absolutely zero regrets. But
Speaker 1: I will say, and for those of you that don't know,
Speaker 1: I'm sure everyone does by this point, but we're launching
Speaker 1: our first ever beauty product for Fate. It is a
Speaker 1: lip oil. We've got three flavors, Strawberry, cherry, and original,
Speaker 1: and we've been working on it for over two years now.
Speaker 1: So do I wish that I hadn't gone into it.
Speaker 1: Not at all. I'm really excited to be launching Glazy.
Speaker 1: Have there been times throughout the last two years where
Speaker 1: I've just thought, fuck, is this all worth it? Like absolutely,
Speaker 1: I've been working on this project with Kim, who I've
Speaker 1: worked with for many years, and she's like part of
Speaker 1: the Fake team, and we've just said, like every six months,
Speaker 1: for fuck's sake, this just feels like a project that
Speaker 1: we're just working on for fun and like it's never
Speaker 1: actually going to launch. So yes, there have been many
Speaker 1: times where I've wanted to give up in the last
Speaker 1: two years when we just couldn't get the packaging right
Speaker 1: and this was wrong and that was wrong. It's gone
Speaker 1: through that many fucking samples. It's a joke. We've definitely
Speaker 1: wanted to give up. But now that we're at the
Speaker 1: finish line and we've got the tubes, we've done our
Speaker 1: campaign shoot just a couple of weeks ago. I'm just
Speaker 1: excited now and I don't have any regrets at all,
Speaker 1: and I think it's also worth mentioning. I don't have
Speaker 1: any expectations with this brand. Glazy is directly linked to Fate.
Speaker 1: It's a business of its own and it has its
Speaker 1: own little like business name and everything, but it's under
Speaker 1: the Fate umbrella. We could very well launch these three
Speaker 1: lip oils we're heading into Christmas time. They may make
Speaker 1: the perfect gifts for everyone's Christmas stockings, and then we
Speaker 1: may not ever do anything more after that. It very
Speaker 1: well may just be like one exciting project that we
Speaker 1: launch into the world. And if that is all it is,
Speaker 1: then I'm happy with that, because fuck, we've learned some
Speaker 1: lessons over the last two years. We've had a lot
Speaker 1: of fun, we've had a lot of stressful and annoying times.
Speaker 1: But I don't have any expectations with it. I'm not
Speaker 1: building this Glazy brand to be like, oh, it's going
Speaker 1: to become huge and it's going to become this and
Speaker 1: we're going to be in Mecca and Priceline and whatever.
Speaker 1: It's just like a bunch of goals, just having fun
Speaker 1: and giving something a go I would say, how.
Speaker 2: Much stock did you end up creating for the lip oils?
Speaker 1: So we did two thousand of each flavor, So there's
Speaker 1: sticks six six, there's six thousand tubes all up. Although
Speaker 1: that's not exactly what we're going to launch when we
Speaker 1: launch it, because when you put something into production, let's
Speaker 1: say you order I ordered two thousand strawberry two thousand
Speaker 1: and cherry two thousand and original, it's always going to
Speaker 1: come out more or less because there's a thing in
Speaker 1: production called tolerance that you just have to allow for,
Speaker 1: so a few extras might come through or some less
Speaker 1: may come through. So ours all ended up being less
Speaker 1: than two thousand for each flavor. And then we have
Speaker 1: taken a heap out as well, So for like all
Speaker 1: our content photography, we've taken a heap aside. We're doing
Speaker 1: a huge fake community event where everyone's getting one that'll
Speaker 1: already have been gone by the time this comes out,
Speaker 1: I think, so everyone's getting a Glazy. So we've given
Speaker 1: away like two hundred for three at the event any
Speaker 1: influencer gifting, so it always ends up being way less anyway.
Speaker 1: And then we have already ordered another two thousand of each.
Speaker 2: Okay, I was about to ask, do you think you're
Speaker 2: going to have to restock these?
Speaker 1: Yeah, so we've already ordered another six thousand, so all up,
Speaker 1: like I ordered twelve thousand, but it's always going to
Speaker 1: come out less. And the reason why I've just taken
Speaker 1: the leap, Like I very well could have stuck with
Speaker 1: that original six thousand and just thought, let's just sell
Speaker 1: that out and then I can like choose to order
Speaker 1: more if I want to. But we've just like created
Speaker 1: a bit of hype online and people seem to be
Speaker 1: excited about it, and I'd rather have more stock than
Speaker 1: not enough. Ye. And even if we do sell out,
Speaker 1: you know, at around our launch, we should get that
Speaker 1: next production run done before Smith hopefully. I just think,
Speaker 1: like coming into Christmas and stuff, like I want to
Speaker 1: try and keep it in stock kind of thing, and
Speaker 1: especially because we're stocking it in our retail stores, I
Speaker 1: kind of want people to be able to come in
Speaker 1: and like buy it at any point kind of thing.
Speaker 1: So we've taken the plunge and ordered more, and so
Speaker 1: they have to like order in the raw materials and
Speaker 1: then they put it into filling.
Speaker 2: How much has it cost you over the last few
Speaker 2: years to get to this.
Speaker 1: Point all up? Over fifty grand?
Speaker 2: That's not I mean, I don't know anything about it,
Speaker 2: but like that for me, Oh that's not too bad.
Speaker 1: Yeah, I thought I wouldn't know an exact number, like
Speaker 1: I'd say in between fifty to one hundred grand. This
Speaker 1: whole thing's cost.
Speaker 2: And you think if you sell out of that first
Speaker 2: round of stock that that's going to.
Speaker 1: Make make my money and more?
Speaker 2: Yeah, nice and more?
Speaker 1: Yeah yeah, so yeah, we've already ordered more, so there's more.
Speaker 1: You've got to order in the ingredients first. They can
Speaker 1: take a while, but there's more, hopefully getting filled before
Speaker 1: Christmas time. So who knows. We could launch and not
Speaker 1: sell out and then I'll have more coming And if so,
Speaker 1: that's fine, that's then on us to like use our
Speaker 1: marketing skills to try and sell the tubes. But I
Speaker 1: just thought to a Jay Funck, should we do like
Speaker 1: another round? He's like, yeah, just fucking do it? Like
Speaker 1: why not? And again, like I have no expectations with
Speaker 1: the brand but that leads me into like the next question,
Speaker 1: someone asked, like, are you going to expand on Glazy?
Speaker 1: And again like, I'm willing to do whatever this brand
Speaker 1: tells me to do. We could launch these three lip oils,
Speaker 1: everyone could love them, or maybe they won't be as
Speaker 1: good of a seller as we thought, and we'll just
Speaker 1: sell this lot of stock and that'll be it kind
Speaker 1: of thing. Or if it is really popular and if
Speaker 1: people love it, I would fucking love to expand on
Speaker 1: the Glazy brand. I don't ever see us going into
Speaker 1: like specific makeup, Like I don't see us being a
Speaker 1: brand that would do the foundations because I just feel
Speaker 1: there's so many brands out there that absolutely kill it,
Speaker 1: like and they've got amazing shade ranges and everything like that.
Speaker 1: But I can just see us doing more like easy
Speaker 1: beauty products like lotions and like lit oils. Yeah, just
Speaker 1: easy things like that, rather than like full on makeup collections.
Speaker 1: So I'd absolutely love to expand on Glazy. But like
Speaker 1: all things that I've done, this is me just taking
Speaker 1: like a shot in the dark or stab in the
Speaker 1: dark and seeing where it takes me. And that's the
Speaker 1: plan for Glazy. Who knows like I could be looking
Speaker 1: back on this conversation in a year or two from
Speaker 1: now and Glazy could be huge, Yeah, or it could
Speaker 1: just be something that I did as a one off project.
Speaker 1: This is the thing with business. You don't know until
Speaker 1: you try and test the market and see if people
Speaker 1: like it. So we'll soon see, like after this launch
Speaker 1: happens really soon, where it's going to take us.
Speaker 2: Do you have a launch date that you can reveal?
Speaker 1: Yeah, I do, but I don't know if this Yeah,
Speaker 1: this episode should be out before then, so if all
Speaker 1: goes to plan, we are planning to launch on Wednesday,
Speaker 1: the sixth of November. That's two weeks away, I know,
Speaker 1: so this episode might already be out. I don't know
Speaker 1: when this episode's going to come out.
Speaker 2: Put it out next week, So it's a week away. Guys,
Speaker 2: we've recorded this a week in advance.
Speaker 1: Yeah, so the sticks of November, the first week of
Speaker 1: November is when we're hoping to launch. So hopefully that
Speaker 1: all goes to plan, and it's super exciting, Like we've
Speaker 1: we've got these beautiful displays that we're putting in all
Speaker 1: of our stores, like these custom plints made and I've
Speaker 1: gotten these fake flower arrangements that look real, so they're
Speaker 1: gonna have like their own beautiful little stand, which is
Speaker 1: really nice.
Speaker 2: I saw you in Bunnings and you posted a photo
Speaker 2: and there was the Glazy tube for one of the
Speaker 2: flavors and also then the paint samples to match you
Speaker 2: What was that for.
Speaker 1: To paint one of the plints that call? There's like
Speaker 1: two plints in the store and like ones like the
Speaker 1: creamy color and ones the dark red. So that's been
Speaker 1: really fun too. And I think it's just like a
Speaker 1: nice little addition to our stores as well, Like people
Speaker 1: are coming in to you know, shop Fate and buy
Speaker 1: all the clothes and active wear and everything like that
Speaker 1: they were this little Glazy display. Like I just think
Speaker 1: it's a really nice extra element for our retail stores.
Speaker 1: And who knows, like Glazy might be more popular in
Speaker 1: our stores than it is online exactly right, Christmas time,
Speaker 1: come and get your Glazy trio for your bestie for
Speaker 1: Christmas or your secret sanna do a Glazy.
Speaker 2: That's a great idea.
Speaker 1: Actually, yeah, like it very well may be more popular
Speaker 1: in stores, and we'll obviously have testers and everything in
Speaker 1: store as well as people can come in and try it. Out.
Speaker 1: So I think it's just really exciting.
Speaker 2: Question from a business point of view. What has been
Speaker 2: the most challenging part of this process because you so
Speaker 2: used to doing clothes and retail.
Speaker 1: Getting the packaging right?
Speaker 2: Yeah, I just going to bring up the barcodes.
Speaker 1: Oh yeah, that too. Fuck that was a mistake on
Speaker 1: my part, but yeah, just perfecting the packaging. We over
Speaker 1: the last two years, the color of the tubes has
Speaker 1: changed a hundred times. Like when we first started, it
Speaker 1: was going to be this beijy gray color and they
Speaker 1: were all going to be the same color. Then I've
Speaker 1: got photos like we went through this phase where we
Speaker 1: were going to have chrome colored packaging. I don't know why,
Speaker 1: we were just trying to be different. And then we
Speaker 1: were going to have all like the original flavors in
Speaker 1: like a cream with red writing. They were all going
Speaker 1: to be that color each flavor. But then we sampled
Speaker 1: that and we put the strawberry into the cream tube
Speaker 1: and then you could see the pink through the you
Speaker 1: know what I mean. So then we're like nuts. Then
Speaker 1: that's when we landed on doing a different color for
Speaker 1: every flavor. So it's just been getting the colors right
Speaker 1: for the packaging and then matching the boxes to the tube.
Speaker 1: That has taken a long time because there are two
Speaker 1: different finishes of materials, Like the cardboard box is different to.
Speaker 2: The tube, so you can want the same color but
Speaker 2: the materials.
Speaker 1: And then so we like did our bolk production and
Speaker 1: then the strawberry won the tube because the strawberry tube
Speaker 1: is kind of like a cool toned pink. But then
Speaker 1: the box was warm and you could tell the difference.
Speaker 1: So then we had to get all the boxes remade
Speaker 1: for the strawberry. Like, it's just that's been the most
Speaker 1: challenging part and you just got to be really patient,
Speaker 1: and like when you're making any product, you got to
Speaker 1: be super dipper patient, and we got there in the end.
Speaker 1: So it's all exciting and I just have an open
Speaker 1: mind with this brand. But we'll go on to the
Speaker 1: last question. And someone actually commented this on our Glazy
Speaker 1: Instagram as well, what are your thoughts on Glazy being
Speaker 1: like Road I know you have been working on it
Speaker 1: for two years. So Road r Hod is Hailey Bieber's
Speaker 1: skincare brand. And someone said in the comments as well,
Speaker 1: is this Australia's Road So I've never shot from Road.
Speaker 1: From my understanding, they don't ship to Australia. But you
Speaker 1: can like do those things where you like get an
Speaker 1: overseas address and then like freight forward it or whatever.
Speaker 1: But Haley's brand doesn't ship to Australia. We are definitely
Speaker 1: not trying to be like Road. I've never tried any
Speaker 1: of the products. Yes, they are famous for their lip
Speaker 1: peptide treatment. I believe it's called Yeah.
Speaker 2: I was gonna ask, what are the I don't know
Speaker 2: Road the brand, but what are the similarities people are
Speaker 2: seeing that make them think it's like that?
Speaker 1: Yeah, I think the people are seeing that they are
Speaker 1: colored tubes and it's a lip product.
Speaker 2: Oh that's not No.
Speaker 1: I don't know anything about like the formula of their
Speaker 1: lip products, but I'm pretty sure there's aren't a lip oil.
Speaker 1: I think there's more of like a creamy like a
Speaker 1: lip gloss, but it looks like solid and creamy color,
Speaker 1: whereas ours their lip oils, so our lip products are
Speaker 1: clear with like a tint in it. Whereas when I've
Speaker 1: seen like the Road campaigns and I've looked at their
Speaker 1: website and everything, there's is more like a lip gloss
Speaker 1: that's thick and colored I don't know, like I've never
Speaker 1: tried it, so I can't say. So I guess that's
Speaker 1: why people are seeing that they're similar, because we're coming
Speaker 1: out with a lip product. And I'd say as well,
Speaker 1: like the other thing that's made it look similar is
Speaker 1: we've done our campaign shoot just recently and like you're
Speaker 1: shooting beauty up close with you know, fresh skin and
Speaker 1: freckly faces, and I guess that's what Road has become
Speaker 1: known for as well, Like all their photos are really
Speaker 1: like stripped back natural, and I will say, like we've
Speaker 1: taken so much inspiration, and not only just from Road,
Speaker 1: but from so many brands. Like when we were organizing
Speaker 1: our photo shoot, like you always do like a massive
Speaker 1: mood board and bull like all inspiration images, so we
Speaker 1: create like a huge mood board. I remember when on
Speaker 1: the Road website, I was like, I love these photos,
Speaker 1: love how they're up close, love how the skins glowy.
Speaker 1: So I'm guessing that would also be why like people
Speaker 1: are like, is this Australia's Road.
Speaker 2: Yeah, it's interesting now that like a lot of brands
Speaker 2: are wanting more natural and authentic branding, but now people
Speaker 2: are starting to think, oh you're copying that brand?
Speaker 1: No, do you know what I mean? Yeah, I completely agree,
Speaker 1: So I guess they're the two things. Is like we're
Speaker 1: making lip products and they're in colorful packaging, and then
Speaker 1: we've done a beauty shoot where the models have like
Speaker 1: clear skin. Like my number one thing was like, I
Speaker 1: don't want to do a shoot with a full face
Speaker 1: of makeup, Like I just wanted the lips to be
Speaker 1: the focus. So how do I feel about about this
Speaker 1: looking like road or it being Australia's road. That's definitely
Speaker 1: not my intention whatsoever. I think Hailey Bieber is extremely inspiring.
Speaker 1: Her brand looks amazing. I'm yet to try any of
Speaker 1: her products. If they ever ship to Australia, I absolutely will.
Speaker 1: They also do like makeup and skincare and everything like that.
Speaker 1: I love their whole brand. I love the branding. But
Speaker 1: I'm not out here trying to be Hailey fucking Biber.
Speaker 1: I'm not Hailey fucking Biber.
Speaker 2: I'm trying to be Britney fucking so exactly right.
Speaker 1: But if someone wants to say, oh, this is Australia's road,
Speaker 1: like I'm gonna fucking take it, you know, But that's
Speaker 1: not the intention at all. You know, we've just been
Speaker 1: making these lip boils for Fate for the last couple
Speaker 1: of years. And if people want to say like that,
Speaker 1: we're like Road, I'm gonna take it as a compliment
Speaker 1: because I think that's an amazing brand. Who is They've
Speaker 1: done amazingly well and they're so popular and I know
Speaker 1: everyone in Australia is screaming for them to ship to Australia.
Speaker 1: Surely they will one day. I don't know why they don't,
Speaker 1: But no, I'm not trying to be Road. But I'll
Speaker 1: take the compliment from the person that said, is this
Speaker 1: Australia's Road. Yeah it is. No, it's not, it's not.
Speaker 1: That's where we're at with Glazy. I'm super excited to launch.
Speaker 1: I hope we can expand on it, but also I
Speaker 1: have no expectations with this one.
Speaker 2: Thank you.
Speaker 1: That's the end of the episode and you'll all be
Speaker 1: hopell not you'll all be buying Lazy in a week.
Speaker 1: But yeah, it should be launching a week after this episode.